Podcasts about Swipe file

Great images. Strong copy. Positive reviews. But… still not converting? It's happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipes You'll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.

Ready for the easy button on postcards? Check out www.GEOsential.comJoin the free Mailer Bootcamp to send your first (or next!) 10X Mailer: www.MailerMomBootcamp.comI help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcardsjoin our Email List:http://eepurl.com/gO5HzTAVAILABLE AS A PODCAST:*Spotifyhttps://podcasters.spotify.com/pod/show/thehyperlocalagent

I've been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you've ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one's for you.I finally built an AI swipe file—a collection of reusable prompts, templates, and context that lets me get better, faster results from tools like ChatGPT and Google Gemini. In this episode, I break down how I'm using AI right now, what's in my swipe file, how it saves me time, and which tools I use to manage everything. I also shared some prompts from listeners about how projects in ChatGPT are starting to replace parts of my swipe file.If you've been meaning to get more consistent with your AI usage—or want to avoid typing the same prompt for the 100th time—this is your sign to start a swipe file.Top TakeawaysA swipe file isn't just for copywriters—it's a game-changer for AI. Think of it as SOPs for your AI tools: reusable prompts, saved context, and examples that give you consistent results without starting from scratch.ChatGPT Projects are starting to replace some of my swipe file needs by storing persistent context and instructions—great for repeatable tasks like show descriptions and editing guidance.AI is here to assist, not replace. Let it handle the scaffolding so you can focus on adding your personality and expertise on top.Want my actual swipe file? You'll find it in my free automation database: streamlined.fm/joinShow NotesTextExpanderStreamlined FeedbackNotionObsidianBear NotesSimplenoteRaycast ★ Support this podcast ★

I'm joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro01:27 Why build Swipe Files04:00 Example 1: Tweets08:40 Example 2: DTC Product 12:10 Example 3: Thumbnails14:47 Example 4: Landing Page18:46 The Anatomy of a Funnel22:22 Example 5: Email Followup 26:13 Example 6: Digital Lead Magnet28:57 Example 7: IRL Lead Magnet30:26 Creating a Got Got Swipe File31:14 Innovating on Pricing31:33 Micro SaaS idea: AI Agent Funnel Scraper 1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.The best way to learn how to sell? Study how YOU got sold.Create a "got got" file - save anything that makes you take action (click, share, buy).2) Use My Mind to easily save & organize inspiration:• Chrome extension for quick saves• Tag system for easy retrieval• Serendipity feature to surface random inspoBeats bookmarking tweets you'll never see again!3) Look for pattern interrupts & scroll-stoppers.Example: Not Fried chicken ice cream Lessons:• Combine unexpected elements• Use high contrast visuals• Mix hot & cold conceptsApply this thinking to your digital products!4) Anatomy of a killer funnel:• Top: Free value (content, lead magnets)• Middle: Nurture (email sequences, surveys)• Bottom: Convert (calls, buy buttons)Key: Top should be ALL about THEM. Only talk about yourself at the bottom.5) IRL to URL: Don't forget offline lead gen!Tiago Forte's "Building a Second Brain" book:• Bonus chapter accessed via URL in book• Segments readers for targeted offersThink: How can you bridge physical & digital worlds?6) Innovation isn't just about product. Consider:• Marketing innovation• Pricing model innovationExample: Sublime app's "pay what you want" modelCould this work for your biz?7) Micro SaaS idea: AI Agent Funnel Scraper Automatically collect & analyze:• Email sequences• Sales funnels• Marketing tacticsBuild a searchable database of winning strategies to remix!8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world's best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JORDAN ON SOCIALX/Twitter: https://x.com/jrdnmix

Swiping is a loaded term, it is a device that has been utilized by some of the world's greatest and most accomplished artists. Spielberg has swiped regularly since arriving on the cinematic scene, Lucas swiped relentlessly across his popular franchises, Star Wars and Raiders! We discuss swiping and the art of the homage in comics & film!

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

Never start your advertising or marketing with a blank page. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, swipe, file, steal, copy, model, template, deploy, inspiration, proven,

How do you sell a $20,000 product to a busy school principal who's never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced – and solved – with email.Listen in on email experiments that worked – and didn't – to inform and inspire your own email strategies.Every other week, an email expert will share an email story – and the following week, I'll walk you through the concrete takeaways you can apply to your work.Subscribe to Email Swipes and never miss another episode! 

Look, as a creative running a business, you already have 1001 things to do. What you don't need to be spending your time doing is re-writing the same thing 100 times when it's not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram DM from someone asking a question that we've answered before but never saved so we're typing it out letter by letter because we're a lovely person.It's tiring work but it has to be done, right?!Yes, but it can be done differently. Easily. More efficiently. And I'm gonna show you how!–––––––––––––––––––––––Download the free Notion Brand Experience Audit Template (*Affiliate link)Try Notion for free (*Affiliate link)Join The Next Level Creative–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course

Get ready to learn everything about product marketing from our guest today, Corey Haines. Corey is a marketing pro who knows a lot about selling the right products to the right people. He talks about problems that indie hackers often face and gives helpful tips to solve them. He also invites us behind the scenes of his new business, Conversion Factory, which helps young companies with their marketing.We chat about how Corey went from doing freelance work to starting his own company with two friends. He shares how they came up with the idea for Conversion Factory, their special way of (product) marketing, and how they make products really popular. We also look at new ways of doing business, comparing old and new methods — using subscription payments in an agency is pretty new ground. Corey's thoughts on this are really interesting and could change how you think about business.We end our talk with Corey's views on how software and starting a business have shaped his career. He talks about why selling a product might be easier than creating software. We also discuss the benefits of having a business that makes steady money, which can help start other projects. Corey's experience in running a marketing company and the importance of being an expert in your field offer great advice. This conversation is full of useful tips for anyone interested in starting a business. So let's dive in and learn from Corey's experience!Corey on Twitter: https://twitter.com/coreyhainescoConversion Factory: https://www.conversionfactory.co/00:00:00 Indie Hackers' Struggles With Product Marketing00:11:53 Hire Marketer, Launch Conversion Factory00:17:56 Starting an Agency00:30:36 Company Size and Service Needs Correlation00:42:12 The Role of Software and Entrepreneurship00:46:56 Website Design and Product Marketing00:57:50 Product Marketing and Building Service SubscriptionThe blog post: https://thebootstrappedfounder.com/corey-haines-mastering-product-marketing/The podcast episode: https://share.transistor.fm/s/30c61a32The video: https://youtu.be/WG6qrEnWNxAYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com

How brand boards bring together colors, fonts, and images to create a strong brand look. We use examples from Copywriting Course and Swipe File to show how they work. We talk about getting professional help to make a brand board and even how to see styles in your web browser. We also look at simple ways to get more people to sign up for emails, and how images can help explain things easily. We discuss important words in the industry like "Conversion Rate Optimization," "Copywriting," and "Digital Marketing," and why they matter. We end by talking about how becoming really good at a few skills can be a great way to succeed in areas like digital marketing, and we offer a chance for people to get feedback on their work from experts and peers using a special form.

In this episode, Kiri gives a recap of a live learning event with Stratably, a research and insights firm run by Russ Dieringer. This was part of their series of monthly learning labs that are free to attend and meant for an advanced ecom audience. The topic of the episode is product content and why it is important - though not always easy - to invest in it.  Since this topic is visual, to get to get the most out of it, check out the Swipe File we developed at Acadia - just go to Acadia.io and you'll find it in the Resources tab. 

Join us in an engaging conversation with industry expert Corey, the "swipe file guy," as he shares his journey and the creation of Swipe File.  Discover how this revolutionary tool simplifies accessing and organizing examples across landing pages, ads, emails, and more. Don't let your swipe file gather dust tap into its true potential, and unleash your marketing creativity.  Get ready for a game-changing discussion on effective product strategy, leveraging AI, and embracing a customer-centric approach in the SaaS industry. To watch the full podcast and insightful conversation with Founder at SWIPEFILES.COM   https://bit.ly/46Bdnxb

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience. Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your best-performing creative can do on your PDPs, LPs, and Ads Download a swipe file of Pilothouse's best-performing creative of 2022 ➝ http://join.pilothouse.co/swipefile-dtc Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

If you're trying to solve a thousand-piece jigsaw puzzle, you can just try jamming pieces together. That could take you days or weeks. But, if you approach it with a framework or mental model (like starting off with the edges), you can increase your chances of success sooner rather than later.That's true for marketing too.Marketing mental models and frameworks give you the shortcut to success.That's where Corey Haines comes in. He's the Co-Founder of SwipeWell and has consulted and worked with dozens of startups, including SavvyCal, Riverside.fm, and Baremetrics.And he's a huge fan of mental models for marketers. He's even created a whole course about it!Today, we'll dig into one of his favorite mental models, Second Order Thinking, which will help you create more bulletproof Marketing plans… like New from the movie The Matrix.In this Marketing Powerups episode, you'll learn:What is the Second Order Thinking mental modelThree ways marketers can apply second-order thinking to their weekly and quarterly planningHow Corey applied the second order thinking to SwipeWell's embed featureWhy starting more side projects can help accelerate your marketing career

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221020 (High-Velocity Copywriting Course from Roy Furr) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

Kris welcomes very special guest Kim Walsh Phillips, founder of the business coaching and education company Powerful Professionals, best-selling author, and MBA-free self-made millionaire. Kim is the behind-the-scenes secret weapon of some of the biggest names in business, including Kevin O'Leary from Shark Tank and Dan Kennedy, and went from 32 clients to over 11,000 clients in less than a year. Kim shares some six- and seven-figure tips for social media marketing, automation, and email copy. She and Kris discuss how to make sure your message goes out to the right people, and that it keeps them entertained and engaged throughout the whole process. Kim shares a great tool for creating weekly videos, and how you can both have a beautiful family that you spend time with and a highly successful career.   Key Takeaways: [10:16] Kim talks about starting a coaching business and finding a way to scale it so that she can still get her kids off the bus each day. [12:38] Kim shares great advice from a former Surgeon General to never tell your children you have to go to work but to instead frame it in a way that you get to go make an impact. [19:30] There are certain brands that do a great job of email marketing, such as Disney. [20:58] What is the difference between direct response and regular brand advertising? [22:29] You can pull engaging and entertaining content, even into a sales pitch. [23:21] A Dan Kennedyism: the number-one sin of marketing is being boring. Remember to bring forth your personality and fun, and get creative on how you can charm parents. [24:40] Kim names some great tools to get inspiration: Swipe File and theSkimm. [28:02] Kim discusses how her journey and relationship with social media have changed. [29:41] Kim shares how to note what you don't like, what you do, and the story to create a 10-video plan all at once, that will go out once a week. [40:19] Kim explains the success she and her team has had hiring people based on personality type rather than just skill. This way, everyone can get to work in their zone of genius.   Quotes: “We can have both a lifestyle business and an empire business at the same time, meaning we can multiply our impact and our income and have a life that we truly love.” — Kim “You can pull engaging and entertaining content, even into a sales pitch.” — Kim “When you have a random thought, write it down because chances are it's a thought that somebody else has had that no one admits.” — Kim “I hire people based on their personality type, and have them in a role that makes sense for the job we want them to do.” — Kim “Everybody in my firm gets to work in their zone of genius, which means we all get to do what we love.” — Kim   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Audience Builder Blueprint  Kim Walsh Phillips Dan Kennedy StreamYard No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff. The good part about making money from the internet is there's multiple ways to monetize something. So while most of my income comes from selling a subscription to The Copywriting Course, my training program for writers, there's roughly 8 different income streams surrounding my copywriting content. Here's the way each revenue steam works: #1.) Copywriting Course Subscriptions: It sells a https://copywritingcourse.com/join (membership course) that trains people to become better writers with a focus on selling. Small businesses buy this to learn how to write better company, companies buy it for their employees to teach them to write better copy. If people want help on their copy, they post it here, and myself and writers go through it and change it up for them. Then on Thursdays we get on an Office Hours call and take up to 8 questions from members, and re-do copy or talk strategy live on the call. So the Copywriting Course is a combination training and community…and we sell monthly and yearly subscriptions to it. #2.) Swipe File: A swipe file is a collection of good marketing materials you like or can learn from. Years ago I started building my own swipe file on a desktop folder. Also a phone folder. But then when I wanted to recall something like Pricing structures, I'd have to sift through the whole damn thing. So I created SwipeFile.com, where the whole world could access my private swipe file. I wanted to SwipeFile to be an independent site, and not necessarily related to Copywriting Course. The way it makes money is it has Google Adsense ads on it, and when someone clicks an ad, I get a portion of that revenue. Swipe File makes money and pays for itself, but the main goal of it is to build the worlds best swipe file. #3.) Book: I self published a book called https://www.amazon.com/This-book-teach-write-better/dp/0989895300/ (This Book Will Teach You To Write Better). it sells on Amazon. I originally tried to make it free, but with Amazon I have to charge some money. I made it $5, and it was designed to be a readable-in-30 minutes crash course on writing copy. Till this day it still sells and has hundreds of reviews. I will say, of any form of income I make from the copywriting world, this book is the most “PASSIVE” of them all. I published it a few years ago, and have done NOTHING since. It just naturally sells on the Amazon platform, and still keeps going to this day. Honestly if I wanted to boost my passive income, I'd re-do this book and boost the price to $20/pop. #4.) 1-on-1 Consulting (aka, actually doing copywriting)! Before I started copywriting course people would ask for help with their email newsletters, and I'd charge them by the hour, sometimes by the project depending on the client. I would help people re-write things on the spot, which is honestly very rewarding in many ways: I got to see insider numbers of different companies, hear what methods work and don't work for them, get to meet really cool people, and they pay me money. All around it's pretty awesome. If all I did was https://copywritingcourse.com/work/ (consult), that would make a pretty good living. I think the reason most people find other income streams though is if you ONLY consult, your time becomes quite in demand, and your business can't function without you. In fact, YOU are the business. This is why finding other streams of income outside of just consulting is good. #5.) YouTube Channel: I post https://www.youtube.com/kopywriting (videos) about copywriting, people subscribe, and I get paid in two ways: 1.) People decide to buy our copywriting course training. So they signup for a subscription. -and- 2.) I get a percentage of ad revenue. Whenever people watch my videos, YouTube will show advertisements, and you get to share in a percentage of those. You can see all my...

Welcome to another episode of the Build In Public Podcast.Today's episode features Swipe Files Founder and Default Alive podcast host, Corey Haines. With 75 episodes on his podcast show, while helping exceptional products get the attention they deserve, Corey shares his knowledge and expertise on some interesting topics:• How Corey found his way to SaaS, Software, Tech and Marketing• His version of Rob Walling's Stair-Stepping Approach, and how this can be utilized in the world of founders• Why SaaS companies should aim to do marketing like a media company, how it “drives business results in a differentiated, better way” (and companies who are great at doing it)• Curation VS. Creation and how founders can apply it to their branding styleSwipeWell, Swipe Files and their ways to help you master marketing• Corey's podcasting journey: the hurdles and the lessons• Shared some valuable tips for beginner podcastersBuild In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.Share your thoughts in the comment section.Thanks for listening!Links:Corey's Twitter: https://twitter.com/coreyhainesco Swipe Files site: https://www.swipefiles.com/ KP's Twitter: https://twitter.com/thisiskp_ KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP

Interview with Corey Haines - Founder of Swipe Files Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry. What's On The Menu: How Swipe File is helping copywriters by serving as a source of project inspiration Changing behaviors and meeting the ever-evolving demand for the relevant content Solving lower funnel challenges with 5 Stages of Awareness Creating a foundationally strong marketing strategy in order to survive constant algorithm updates Building a balance between in-house and outsourced content Standing out as a SaaS brand in a competitive market

Was ist ein Swipe-File? Und warum ist das wichtig?Nun - das erfährst Du in dieser Episode!-----

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It's a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why You Should Create A Swipe File (and What It Is). [00:30] An overview of how to create a swipe file. [01:13] How a swipe file can help you identify attention-grabbing strategies. [01:17] Why swipe files can give you a head start on what you should be experimenting with. [02:15] Examples of tools to use for your swipe file. [03:12] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:19] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Ahrefs Swiped Adbeat Facebook Ad Library SEMRush Land-book Twitter Blue Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

2022 Affiliate Master Swipe - https://www.marketingsharks.com/2022-affiliate-master-swipe/Copy And Paste income From Clickbank, WarriorPlus, JVZooA super-affiliate's 2022 directory of $500+ a day affiliate products plus license to use his personal, proven promotional material.Jim's 2022 Master Affiliate Swipe file.It's all the research, product reviews and promo campaigns Jim created over the last year.He used this master file to earn daily paydays of $333, $294, $737, $369 and more.2022 Affiliate Master Swipe - https://www.marketingsharks.com/2022-affiliate-master-swipe/

Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐

What's a swipe file? Only the best way to become a better marketer! Here's a little secret: great marketers learn everything they know from other people! And the swipe file is one of our tools that helps us find our inspiration. In this podcast, I share how a swipe file works and where to find one that will BLOW YOUR MIND. 

“An editor's pick section for your blog is great because you have some really high performing content that maybe is performing well on search or something that you want to highlight specifically that you think is important to helping people and guiding people through the purchase process.” @jayde3sai #DTCPOD“Make sure you have some strong internal linking. That's a good SEO that you can do to help improve the performance of your individual blog pages. ” @jayde3sai #DTCPODWe Speak About:[00:39] Twitter discussion for CPG brands with great blogs[05:37] eCommerce transactional emails Learn more about what makes a great brand blog and how to optimize your transactional emails In today's episode of DTC Finds, we're looking at a Twitter discussion on great CPG blogs and sharing a great resource you can use for inspiration for your transactional emailsWe'll share some of the best examples from the Twitter discussion and then look at this swipe file from Wonderment for transactional emails!Stay tuned as we break down unique blog posts and strategies from top brands as well as how to stay connected with customers through the buying process.  If you'd like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Twitter discussion on CPG blogs: https://twitter.com/kaleighf/status/1453481617163444229Wonderment transactional email swipe file: https://www.wonderment.com/ecom-txn-swipe-file

Why you need an Awsomeness Swipe file! It's not a matter of if but when you will struggle. Whether you are a salesperson or an entrepreneur you will face issues. You will question if you are good at what you do, if you belong and if you should keep going. Having something to go back and take a look at and remind yourself of your feats, your wins and your exceptionalism does help.  What is an awsomeness swipe file  You have had events in your life that are great. These events may be small or big, known to you or known to everyone. When one of these incidents happen you find a way to memorialize it. This can be a quick selfie, a picture of the event or circumstances, or even a video. All of these pieces of information are categorized and then added to a central location. You can use awards given to you by others and even testimonials for your efforts.  Setting up your awesomeness swipe file What works the best is for your swipe file is to have different types of information for you to go and look at. These articles allow you to see a full picture of what you have done.  Testimonials Events from life (pictures and or videos) Trophies (this concept is important) You can anchor your Awsomeness swipe file  Anchoring is how you hold your emotion to an event. You can tie a feeling to action so that you can recall the emotions you need to move forward. You can use the same gesture over and over again when something goes well. Anchoring a feeling or emotion can be as simple as rubbing two fingers together covertly. You can be more overt and even make noise and use a well-pronounced gesture others can see.  Where you can store this awesomeness swipe file Having your awesomeness swipe file accessible and easy to reach is one way for you to stay on top of selling and or closing deals. If you are struggling you want to be able to get to your good feelings and anchor as soon as possible. Here are just a few places you can store an awesomeness swipe file:  Dropbox or the equivalent File on computer or phone .pdf with all the relevant data in a few pages  A quick movie that you can watch with the documents imposed into the video  All too often salespeople and or entrepreneurs feel like they have lost and then struggle to get back on top. Having an awesomeness swipe file helps you find ways to keep going. 

Looking to an expert guest on podcasts, but don't know where to find podcasters to pitch... In this episode, I share with you 3 Facebook groups we use to book ourselves on top podcasts around the world for free helping us get in front of more people, generate more leads online, and find more clients. 3 Facebook Groups talked about in this episode: Podcast Collaboration: https://www.facebook.com/groups/podca... Podcast Connection: https://www.facebook.com/groups/podca... Poddit Podcast Community: https://www.facebook.com/groups/poddit/ Watch and Enjoy. We all win, when we all win! #ichoosetowin SUPER Sid Key Moments in this Episode ======================== 00:00 Intro and Summary 01:01 What is a Press Kit? 01:11 Model my Press Kit at www.sidneyclevinger.com (SWIPE FILE) 03:06 Three Facebook Group to Join So You Can Pitch To Be a Guest On Podcasts 04:47 Podcast Guest Collaboration Community Walkthrough 05:49 The two topics to follow in these Facebook groups 06:21 How to find the podcasts for you to pitch to be an expert on 08:40 Introducing yourself to the group and finding your first podcaster to pitch ===== FOLLOW ME ===== YouTube Subscribe: https://bit.ly/SUPERSidYouTubeSubscribe IG: https://www.instagram.com/supersidofficial FB: https://www.facebook.com/weallwinwhenweallwin Podcast: https://www.betterleadsshow.com/ Website: https://thesupersid.com/ Blog: https://thesupersid.com/supersidblog/Full Episode Video: https://youtu.be/YLHJihbUB0U 

Do you know one of the fastest ways to find inspiration for your marketing campaigns? Have a swipe file! These are examples of designs, content ideas, headlines, and promotions that you collect and reference to create your own content.

In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files. If you don't yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later.

In episode 63 of the Customers Who Click podcast, I had the pleasure of chatting to Corey Haines about swipe files. If you don't yet have a swipe file… You need to change it ASAP. If you see a decent landing page, you can save it for future reference. A great email campaign from your favourite brand? You guessed it - you can keep it for inspiration for later. Every marketer needs a swipe file, a base of knowledge you can refer to when working on a campaign. Marketing can only be mastered by doing it - courses, guides and marketing degrees teach you certain things, but they don't give you practical knowledge. Plus, there's no need to reinvent the wheel for every landing page or email; instead, if you see something is working, save the idea, find out why it's working and apply the principles to your business & customers. Corey is the founder of SwipeFiles, community, courses, and content to master marketing curated in one place. He's a marketer, maker, and proud pug owner. Previously the Head of Growth at Baremetrics and first marketing hire at Cordial, Corey has consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside, Holloway, Beamer, and Timetastic. You can connect with him on LinkedIn, Twitter or head over to www.swipefiles.com. 

In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou're a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You're an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We're all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Special Offer: DIGITALMARKETINGDIVE - 50% off Swipe Files membership (swipefiles.com/membership) Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I'm Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou're a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You're an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We're all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Special Offer: DIGITALMARKETINGDIVE - 50% off Swipe Files membership (swipefiles.com/membership) Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD's social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I've worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you're enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That's it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Preroll Ad: This business book is excellent: Tiny MBA (https://socl.bz/tinymba) Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou’re a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You’re an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We’re all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Shout Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology. Check them out today and thank them for sponsoring Digital Marketing Dive. Go to: https://socl.bz/masks Special Offer: DIGITALMARKETINGDIVE – 50% off Swipe Files membership (swipefiles.com/membership) Outro: Seth: Well, that was so much fun Shan. Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

How do you avoid wasting time in your business? How can you improve your processes and save time? These are some questions I answer in this episode. Get access to transcript and resources at https://stepupandthrivepodcast/14 Please rate and review the podcast! Did you learn something new in this episode? What was the biggest revelation for you? Leave your review at https://stepupandthrivepodcast.com/iTunes What you learn in this episode: How to detect and fix cluttered systems How to create clear and simple processes How to simplify your tasks and achieve more with less

RS239 Looking for Creative Inspiration? Start a Swipe File

In this quick 9-minute podcast, Alyson will share how she has built a massive swipe file full of thousands of marketing examples that she uses every time she writes.

How do you build a library of the best email marketers hooks, ideas and trending offers?The answer is an email swipe-file.Today I’ll take it a step further and show you how to organise your inbox into a powerful inspiration email marketing Mecca.Here’s what we’ll cover today.**How to instantly organise and create a chock-full email swipe-file ready to go. Even if you don’t have a dedicated email address to swipe emails...There’s an easy way to build a swipe library from your regular email address.**Never run out of ideas for your next email marketing campaign. I reveal my top 5 email marketers to follow… Without the hype or any cringe-worthyness. These people are masters at hooking attention and selling without a blatant pitch.**How to re-engage your email list if you’ve been quiet for a while. There’s a secret benefit most business owners would fight tooth and nail to acquire, but hidden in your swipe-file. I’ll show you what to look out for. For all questions about the podcast or business inquiries…Shoot me a message at:info@julesdan.com

I’ve been working on an assignment with the 2CCXers, and I want to share one of my big takeaways that I had last night. I want to share something with you that I’ve been thinking about a lot lately. We just launched our new Two Comma Club X coaching program a couple months ago, and one of the first things I asked everyone in the program to do (almost 400 coaching students)… Was to TRASH their current email address! WHAAAT!!!!

Here’s the thing. If you don’t have other brands you look to for inspiration, you’re missing out. Will you be able to do everything the Sephoras of your industry are doing? Of course not. But small improvements here and there create a way better experience over time. That’s exactly what Orion Brown has done with her brand, Black Travel Box. Here’s how she uses her swipe file for inspo.

Today's tip is a marketer's top secret...using swipe files for your subject line. Did you know that most marketers spend most of their time on crafting the email subject line? Here's one tip they use to do it. Write like the top 1% of authors with my FREE Writing Craft Playbook: http://www.authorlevelup.com/fanclub Listen to past episodes: http://www.authorlevelup.com/flash  Watch my YouTube channel for writers: http://www.youtube.com/authorlevelup  Read my books for writers: http://www.authorlevelup.com/books  Check out my fiction: http://www.michaellaronn.com  and http://www.mlmcknight.com

Today's tip is a tried-and-true tactic that marketers and copywriters use to great effect. Write like the top 1% of authors with my FREE Writing Craft Playbook: http://www.authorlevelup.com/fanclub Listen to past episodes: http://www.authorlevelup.com/flash  Watch my YouTube channel for writers: http://www.youtube.com/authorlevelup  Read my books for writers: http://www.authorlevelup.com/books  Check out my fiction: http://www.michaellaronn.com  and http://www.mlmcknight.com

Does your business need more business? Are you tired of spending so much time, energy, and money on marketing efforts that don't have a decent return? Are you ready to create a system that keeps your pipeline full of qualified referrals? If you answered yes to any of these questions then this episode of There She Grows is for you! I'm sharing my secret to getting qualified referrals and I even have a free email Swipe File you can download to get you started! Grab your swipe file from this link and be sure to follow me on Instagram at https://www.instagram.com/jessbledsoe.

Every copywriter and marketer needs a good swipe file for references, inspiration, and ideas. Here's how to build one and make to visit my website to get 34 free resources to start with. https://carminemastropierro.com/copywriting-swipe-file/ Connect with me

Today’s episode is about the importance of swipe files. I will be explaining why you need your own personal swipe file, what to collect in it, and how to use it. For those of you who don’t know, swipe files are collections of saved examples which you might want to use in the future for reference as an inspiration, just like lawyers use go-bys. In marketing, you will have to write emails, webinars, sales pages, and so on. That means you will have to create, but it’ll be very difficult to begin on a blank page without knowing where to start. This is still true even if you know the theoretical rules of writing in marketing. I've personally used a copywriter’s page to get the inspiration for my first sales page. To create a swipe file, you should collect whatever speaks to you since that means it’s effective and worth keeping. Collecting is very simple; it includes things like screenshotting Facebook ads, copying and pasting text from emails, screen grabbing videos, and then saving those in a document for future access. Using swipe files is quite simple, but it is very important to note that they’re for inspiration and not for stealing, copying, or just swapping out words. So instead of starting on a blank slate, you’d be able to find frameworks, how people are coaching, how they’re converting a feature into a benefit, and much more.  If you don’t have a swipe file already, I urge you to start one now. Start making copies of whatever files seem attractive to you and use them as a guide. Swipe away and you’ll be much closer to building a successful online business. WHAT YOU’LL LEARN IN TODAY’S EPISODE: What is a swipe file and the different types How to categorize the swipes you need for your business Why keeping a swipe file is an easy “go-to” to build your inspiration and develop a practice in the framework that works best for your fans For bonus resources and freebies for this episode, go to: http://bit.ly/2HEiimL 

Is the content you post on Facebook failing you? Are you doing a whole lotta work for a whole lotta crickets? Here's the not so secret anymore secret about Facebook: they limit the number of people who actually see your theatre's Facebook page posts in their feed. In fact, only 2-5% of people who like your theatres FB page even see the content. Frustrating, right? That is NO BUENO for your ticket sales. On today's episode I'll share 6 ways you can challenge and overcome that Facebook algorithm --with the help of your theatre's supporters. FREEBIE ALERT! Head over to PlayhouseTheatreMarketingAcademy.com/podcast4 and download a How To Guide To Overcoming The Algorithm resource . It's a step-by-step guide in the form of a Swipe File -- a done-for-you document you download from Google and then edit and modify for your own use. It will take you just 10 minutes or less to edit it. You can make the designing of it as simple or complex as you'd like. Then hand it out to your cast and crew. Review it in a staff meeting. Share it with your volunteers and super-fans. Present it to your board members and encourage your sponsors to take part in getting your social media content seen! --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

When not to use swipe files for ads How using a swipe file lost me a client. Please don't make this mistake when creating copy / ads for Facebook, emails, Google - online or offline.    

Une de mes citations préférées sur les swipe files vient du grand Dan Kennedy qui a dit un jour: (paraphrasé) “Si vous utilisez des swipe files, c'est très bien, mais ne vous trompez pas en pensant que vous avez une quelconque maîtrise marketing si vous devez utiliser votre swipe file.” Continue Reading

We all have superpowers - the problem is that most of us don’t recognize them as such. We need others to point them out to us. This episode is about that - and it’s sparked by a conversation I was having with a friend just this week. He’s feeling down, like it’s hard for him to get himself into the game and I totally understand the feeling. I want you to hear what I shared with him because I think it’s powerful. If you can do this one thing you’ll equip yourself with the tools you need to pull yourself out of that slump every time it happens. Give yourself permission to feel down. On the other side of pain is tremendous power Before we get too far into this, I want you to understand something - nobody can be motivated and “up” all the time. Life simply isn’t that way. In spite of the impression we get from Instagram, nobody’s life is perfect and happy all the time. And here’s the good news - it’s OK to feel down. We need to learn how to let the pressure off of ourselves and quit expecting that we should be full of motivation and energy all the time and give ourselves permission to be down when the time comes. When we can do that - and work through the painful down time - we’ll find tremendous reserves of power available on the other side. Start with the 5 core elements you need as a human being One last thing before I tell you what I told my friend. As human beings we all need 5 core elements to be well adjusted and healthy. Too often we jump to radical things like therapy or fasting or a crazy eating plan when all we really need to do is focus on these 5 basics consistently. What are they? Water, sleep, movement, diet, and air. I spend a small portion of this episode explaining what I mean by each of those and why they are so important. If you take nothing else away from this podcast but can get yourself going in the right direction with these 5 things, you’ll be doing well. Do you know what a swipe file is? The concept of a swipe file comes from the famous copywriters who have made their money by fashioning headlines, marketing campaigns, and advertisements. They would pay attention to the other marketing and branding going on around them and keep examples of things that inspired them or that they thought were particularly brilliant. When they were ready to create their next piece of work, they would not start from scratch. They’d go to that swipe file and begin pursuing the ideas that had made them want to do great work themselves. Without fail, they’d find some ideas to put together that would serve as fuel for their current project. Keep that concept in mind as I reveal what I told my friend. He needs to create what I call a “superpower swipe file.” What the heck is a superpower swipe file? Along the lines of a traditional swipe file that any entrepreneur, writer, or business owner might create, you can and should create your own personal swipe file. It’s not for capturing great business ideas - it’s for capturing the great things that are said about you, your services, and your products. When people praise us, we need to do more than just say “thank you.” We need to pay attention. And if we are able to pay attention over time - by keeping the notes, emails., etc. - we’ll be able to encourage ourselves with the truth of what others have seen in us, on the spot, when we need it. My friends - please start your superpower swipe file today.  Outline of This Episode [0:37] The reason I’m sharing this topic with you [1:23] The feeling of being stuck, being out of the game, without motivation [2:01] Give yourself permission to feel down [3:32] Nature is a tremendous resource for resetting your mood [4:55] 5 core elements everyone needs [8:08] Create a superpower swipe file [12:52] And about a business swipe file...   Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/  10 day free test drive of the community: https://www.ecomunderground.com/testdrive  On Facebook Subscribe to Marketing For eCommerce

I'm launching Gorgias' first vlog/podcast, called the Ecomm Swipe File! Each episode is a quick tactical tip that any merchant can implement in their store, about 2-5 minutes long. As a huge fan of podcasts, I don't love when they're super long. There are also a ton of long drawn out webinars that don't have any substance. Or they want to sell you a course on dropshipping. I'm hoping this will turn into a virtual mastermind of sorts, learning from some of the leading ecom brands, partners and agencies. So far we've recorded episodes with Jake Kassan from MVMT, Kara Goldin, CEO and Co-Founder of Hint Water, Eric Bandholz from Beardbrand

A swipe file is a complete game changer, whether you're just starting out or a seasoned content creator. But how do you stay in the inspiration zone and not end up copying? There's a whole world of brilliance happening around us every day but copying someone's work is a complete no-go zone, which is why your swipe file must be a starting point not a step by step guide. Here's how to use your swipe file without crossing that line.

It's tough to create something out of nothing, so a swipe file collection of content created by other people is a great reference to inspire your own content and marketing. But to use one effectively you need to set it up right. Find out how to set one up, create categories, find and save resources and stay organized with your swipe file.

Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You'll learn what it is, how it helps you amplify your message (inside of the company and out), and one thing you can do to take action with internal marketing today.

RS5 Looking for Creative Inspiration? Start a Swipe File

Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real proof" out in the wild.

TURNING THE TABLES If you listened to the last episode of the podcast, you know that I shared some things that parents wished their kids’ middle school teachers knew. And I promised that this week I’d be turning the tables – which is exactly what’s happening today – I’m talking about 7 secrets middle school teachers wish parents knew. MIDDLE SCHOOL TEACHERS BY THE NUMBERS Once your kids are out of elementary school, Parent/Teacher relationships can often seem confrontational. But they absolutely do not have to be. And with the statistics showing that 1 million teachers left the profession in 2018 alone - a recent Gallup poll shows that almost half of the teachers in the U.S. say they are actively looking for a different job now or watching for opportunities - I don’t know about you, but I want to do everything I can to encourage the people who are invested in pouring into the lives my hormone-infused lovelies. These two episodes are all about engaging and working to understand the person on the other side of the desk from you. Because the more aligned you are, the better it is for your child or student. So scoot a little closer and listen up. It’s time to lean in. Here we go. MIDDLE SCHOOL TEACHERS WISH PARENTS KNEW . . . 1. They are professional jugglers. Along with actual teaching – classroom instruction, assessment, behavior management – teachers are also responsible for attending meetings [Think everything from whole staff meetings, to subject area department meetings, parent conferences, special need accommodation meetings, committee meetings for initiatives like character education, professional development meetings, and staff teambuilding meetings prepping – lesson plans, materials for class nurturing relationships with students – remembering/recording info, asking questions, listening documenting parent, student, admin interactions communicating - with other teachers about students, with parents, with administration, with counselors, with the librarian, with the tech specialist 2. They LOVE your children. No, seriously. LOVE them. Okay, all my middle school teachers in the house – put you hands up if you’ve ever heard something along the lines of  “OMG, bless you – I could NEVER teach that age group” or “How can you STAND it?” Sound familiar? Middle school teachers may laugh at the “You must be crazy to teach this age group” comments that they hear as soon as they mention what they do for a living, but deep down, they’re thinking, “If you only knew how great these kids are.” And they mean it! Even when they’re ready to pull their hair out, most middle school teachers came into their classrooms with a passion for kids are this age, going through all the significant development that happens between 12 and 14. 3. They want to impact your child’s life in significant, positive ways – both academically and developmentally. Remember Richard Dreyfuss as Mr. Holland in Mr. Holland’s Opus? Yeah, that’s pretty much every teacher’s dream – to create such an impact that students from decades ago remember the difference you made in their lives. Middle school teachers know that they’re seeing the beginning of the journey for these kids, and the possibilities are limitless. That they are part of building knowledge and character and life skills into these personalities at a pivotal time, when kids are starting to experiment and figure out who they are – and who they’re not. 4. The messaging they get from the school district about parents is often, well, kind of disconcerting. In many cases, the training teaches receive has a litigious flavor – and this is legitimate, because we live in a time when lawsuits are rampant, and educators are often presumed guilty until proven innocent. For newer teachers, especially ones without kids, at best it can make parents seem scary, and to be avoided. At worst, it can cultivate an attitude of cynicism and disdain. It takes a lot of gumption, again, especially for newer teachers, to keep an open door policy and invite parents into a healthy relationship. Plus, the thought of adding another task to their to-do list can be soooo overwhelming – because you’re one of 150 sets of parents. Do the math there – communicating with that many people individually isn’t feasible when you look at a teacher’s list of daily responsibilities. And if it is, the ones they want to do that with are their actual students. Which leads me to the next point, which is: 5. They yearn to know all their students as individuals. And lots of times they feel inadequate to the task. Especially when they miss something. (Share story from last week’s email.) Parents, this is a hard one. 150 students is a lot. And unfortunately, we are going to miss things. Please have grace when it’s you’re child we’ve missed, and work with us to bring us up to speed. 6. They want to be a team Teachers know that parent involvement is a key factor in student success. They know, just like you do, that there’s accountability when there’s good communication between school and home.  Again, with the number of students they have, it’s easier than we wish it was for something to fall through the cracks. Rather than assuming that your child’s teachers will “figure it out” or that something isn’t that important, staying in touch with teachers and counselors is the best way to assure that your child is fully supported in all their environments. 7. They appreciate being seen. It’s easy for middle school teachers to feel either invisible or attacked. Mostly, because as the saying goes, the squeaky wheel gets the grease. When all you hear is negative feedback, it’s easy to get discouraged. Now, it’s been several years since I’ve been in the classroom, but I will share that each year, I got many thoughtful gifts – Christmas ornaments, gift cards, jewelry. You know what I go back to to this day? The notes that parents and students wrote me. Seriously. They STILL give me warm fuzzies. SO WHAT? As a parent of a middle schooler, you might be asking, “yeah, but what does this mean for me?” Glad you asked! Here are some practical ideas for how to engage with your child’s teachers in a supportive way: Be respectful of their time. What does this look like? Giving at least 24 hours for responses to emails; scheduling times to conference by phone or in person. Listen carefully to what your kids share about their teachers – and add a dollop of grace. Because your kids also talk about you in their classrooms. And, as I used to say on Meet the Teacher nights, sometimes the best strategy is “I’ll believe half of what I hear about you, if you’ll believe half of what you hear about me.” Of course, I say that tongue in cheek, but given that it’s developmentally appropriate for middle schoolers to be a tad dramatic and self-focused, it’s actually a good rule of thumb. Offer to help teachers with mundane clerical tasks like making copies, decorating bulletin boards, or organizing classroom supplies. Figure out the best way to do this, whether it’s volunteering through the PTA or communicating directly with individual teachers. Attend meet the teacher/curriculum night and introduce yourself to your child’s teachers. If teachers ask you to fill out any “tell me about your child” forms, be sure to fill them out, and thank them for trying to get to know their students more personally. Let teachers know when there’s been a significant life change or issue that might affect your child in the classroom. Assume the best about the teacher you kid complains about. Ask good questions like, “Help me understand what led up to that incident,” or “How much time did you have for that assignment?” or “What kind of resources did the teacher provide for this?” Affirm your child’s feelings, and go deeper to figure out the facts. Support your child’s middle school teachers with encouraging notes and emails. Often, it can feel like the only messages middle school teachers get from parents are ones of concern, complaint, or criticism. [Story about Jessica Hainey’s mom in team meeting] Take an extra minute to send your child’s middle school teacher a note that expresses appreciation or shares how much your child is learning or what they’re enjoying in the class. I’ve included a Swipe File of notes to teachers in my show notes, templates that you can personalize and use to send to your kids’ teachers. Parents. Middle school teachers are often just as wary of you as you are of them – and often, hearing from a parent signals confrontation. By supporting your children’s middle school teachers, you’ll go a long way in creating the best learning environment for your students. Because I guarantee you, when a parent gets involved, students are place right in the middle of a teachers’ radar, which is a good thing. Working with teachers to support them, keeping an open line of communication between school and home, and assuming the best about teachers, first, all go a long way in cultivating a positive teacher-parent relationship and a supportive learning environment for your child.

We all know Swipe-Files are important. But that's just the start. There is something else. Something much more important. You need it. I need it. And it's kept me on track for many years. What is it? Well that's what I reveal on today's show. Listen in and discover… My Master File principle… and why...

What if your audience just has not taken you up on your offer for the swipe file? In this episode I go over three things to look at and evaluate, to help you shoot up the leaderboard!

They are doing a fun contest starting today and ending on September 23. I am participating with some fun bonuses, my goal is to crack the leaderboard when it is all said and done

On this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more supercharge their social media advertising.In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.

Today's Friday Fast One focusses on the concept of the swipe file in marketing - a file used to collate inspiring advertisements / text for future use...  I believe this is an AWESOME ideas for our mindsets - something we can look at when we're down, to help lift our mood.   Honorable Mentions: FREE guide to my TOP TEN motivational tips for a better life! Russell Brunson ClickFunnels [affiliate link] Instagram: @wildeaboutwellbeing Pinterest: @wildeaboutwellbeing Wilde About Wellbeing website

Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)

Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.

The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer.

Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only thing that matters.

Welcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?

Here is Part 3 of our review of the swipe file that you can grab for free at https://quickmail.io/goodies. We are going through this document and tearing down a bunch of CTAs that you can use in your cold email campaign. We’re going over when to use these CTAs, who it might be best for and how high of a commitment to ask for in each step. In this cast we’re talking about CTAs that include a gift or offer some help in exchange for a reply. Let’s jump right back in! HERE’S WHAT WE COVER IN THIS EPISODE: When to offer a gift to your prospects The difference between exchanging value and just sharing content Examples of CTAs for offering a free service tailored for that particular prospect How to follow up on your cold emails that have never been answered How Nigerian prince style CTA doesn’t have to look spammy This concludes our three part series on CTA swipe file. Now you’ve got a long list of CTAs that you can copy and paste into your cold emails to help you got the replies that you are looking for. If you haven’t checked out the previous two parts, take a listen here and here. To find out more about concepts we are mentioning, you can check out Episode 82 about Cadence and Episode 69 about Nigerian prince style CTA. Happy cold emailing! Jeremy and Jack  

Are you using/relying upon SWIPE FILES for your emails, ads, funnels and more? Then you shouldn't miss today's episode of the Daily Dose of Awesome because JT DeBolt will discuss the benefits--and DANGERS--of the "swipe file mentality". ****************************************************************

Today we are picking up where we left off on our previous episode covering the new CTA swipe file that’s available for free at https://quickmail.io/goodies. It is a resource that you’ll want to have open somewhere on your computer while you are crafting your cold email. Let’s move on! HERE’S WHAT WE COVER IN THIS EPISODE: A collection of CTAs for gauging interest How to use emails to find out if you are on the right trail, or if your startup idea is worth pursuing or not Most suitable CTAs for sharing content in order to get conversation started Stay tuned for the next part of tearing down this new swipe file. To find out more about these topics, check out episodes that we’ve mentioned here - Episode 82 about Cadence, Episode 19 - The Fox and The Crow, and Episode 73 about launching a startup with cold email. They may help you find the right context for your CTAs. See you next week in Part 3 of this episode and happy cold emailing! Jeremy and Jack

Hey folks, today we are going to talk about CTA Swipe File - a document that we’ve just put together, with the list of about a 100 different CTAs that you can copy and paste into your cold email. If you are struggling to find a right word, this might be very helpful - instead of having a blank page in front of you, you can start with a CTA and move up from there. Let’s dive in! Two variables we went for with CTAs Which CTAs work best when you are trying to schedule a call Forming a “golden” call to action CTAs that focus around “Let’s find a right person to talk to” In the next episode we’ll dive into a few more CTAs, and further expand on this topic. To find all of them, go to https://quickmail.io/goodies. Feel free to modify this CTAs, it’s a Swipe File for you. Happy cold emailing! Jeremy and Jack  

Your headline and bullet points do most of the 'work' in your sales pages and opt in pages. Learn 3 ways to grow your headline swipe file fast! If you want to see great headlines and bullets in a sales copy review be sure to watch this video next: www.youtube.com/watch?v=dZLGj9Smy-4

You may be thinking, what the heck is a "swipe file" ? A swipe file is your secret weapon when it comes to saving time and money in your marketing. Learn more by listening to this episode. Jen DeVore Richter is a Business Breakthrough Specialist, published author, top business coach, keynote speaker, and media personality whose ideas and systems have been featured on NBC, CBS, FOX, ABC, PBS, and HuffPost. She is known as The Powerhouse Producer of Rising Influencers™ CEO and Founder - Boss Women Rock™ - a powerful online client attraction academy for Rising Influencers. Join the Academy today at: www.BossWomenRock.com Join the free community for speakers, authors, coaches, and service based professionals: https://www.facebook.com/groups/RockStarResultsAcademy Learn Jen’s 3 Key Secrets to Success on this webinar on demand: https://jendevore.com/auto-webinar-registration Watch Jen’s keynote speaker videos at www.jendevore.rocks Email speaking and consulting inquiries to jen@jendevore.com Get the free book that started it all - just pay shipping: https://jendevore.com/expert-secrets-book-jen

Today’s guest is Jimmy Daly. Jimmy is a content marketer and newsletter publisher who helps B2B SaaS companies with strategy and content creation. In this podcast you will learn: How to look past hourly rates and secure ongoing projects How to use freelancing to land your next big career move How Jimmy could have avoided failure in launching a freelance career and his tips for freelance success Read show notes. About our guest, Jimmy Daly Jimmy Daly is the marketing director at Animalz, an NYC based content marketing agency for SaaS businesses. Jimmy’s scaled a great marketing career working at brands like Vero and Quickbooks while dipping in and out of freelance work. Jimmy is one of the most insightful writers in the B2B content marketing space and you can find some amazing insights of his and the great minds at Animalz on their blog. For some of the most influential reading and an insight into what inspires Jimmy—and many other content marketers—check out his weekly email Swipe File. Find Jimmy on: Twitter @Jimmy_Daly LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin

No longer confined to the copywriting and journalism industries, a swipe file can lead to new avenues of creative marketing in your eCommerce business. Starting, maintaining, and referring to a swipe file can be a fun process, and I explain 3 methods to consider on this episode of Marketing For eCommerce. I promise it’ll inspire you to leverage new ways of marketing, and if you start today you’ll reap the benefits today. Be sure to check out this episode! What is a swipe file and why do you need one? A swipe file is simply a collection of ideas and inspiration. The contents of your swipe file will vary, but most people have a collection of headlines, ads, emails, calls to action, photos, graphics, etc. Any time you read or see something that inspires you, draws emotion, or makes you want to buy a product, that’s a piece that can be added to your swipe file! After a few weeks, months, or even years of collecting and curating this information, you’ll have a treasure trove of info that spans industries and time periods. Then, when you’re thinking about a new campaign or marketing email, simply dip into the file and pull out examples that previously captured your attention. You can choose to house your swipe file digitally, in your email, or in print. Always remember that this file is meant for modeling, not copying, and that each piece should be appropriately modified for your business. Method #1 - Seek out and learn from your competitors The first method for building a swipe file involves identifying your direct and indirect competitors and simply watching what they do. Create a second email account (this will be your swipe account), and start subscribing to everything! People who are catering to your market will be sending out great content that can be then filed into categories such as introductory emails, upsells, etc. Whenever you want to send a creative new email, you’ll have 12 examples sitting in your email account, ready for review! It may seem counterintuitive, but it’s also immensely helpful to purchase your competitor’s products. By following their entire purchase journey, you can see critical steps of the process that aren’t immediately available to the public. It’ll be a useful investment and you’ll have an even better view inside your own market. Method #2 - Examine the Facebook “Info and Ads” tab The second method involves taking a look at the “Info and Ads” tab on Facebook. This new tab allows all Facebook users to view a Page’s active ads and campaigns. These insights can be leveraged in your swipe file! Check out the ads your competitors are running and see what’s working for them. Layout ideas, copy, color schemes, and more can all be added to your swipe file. Adapt those ideas for your eCommerce business and you’ll start seeing even greater digital marketing success. Method #3 - Take advantage of new verticals Finally, don’t be afraid to step out of your industry comfort zone. Businesses that are totally unrelated to eCommerce have fantastic videos, ads, and campaigns that may not be used in your industry. If you go to a completely unrelated vertical and research how they’re approaching their market, you’ll come back with original ideas to put to use in your market. Consider watching webinars, subscribing to YouTube channels, reading printed magazines, etc. and you’ll be amazed at how quickly your creativity starts to flow. Having a swipe file allows you to shortcut the brainstorming process and jump right into developing creative, engaging digital marketing content. Make it part of your routine, and you won’t be sorry. Be sure to catch the full story on swipe files and why you need to start creating one, all on this episode of Marketing For eCommerce. Outline of This Episode [0:30] You need to build a swipe file for your business [1:30] What is a swipe file? [2:44] Here’s how to build a swipe file [4:30] Method #1 - Seek out and learn from your competitors [8:10] Method #2 - Examine the Facebook “Info and Ads” tab [9:04] Method #3 - Utilize different verticals Resources & People Mentioned Jing screen capture tool Connect With Bryan Bowman On Facebook Subscribe to Marketing For eCommerce on iTunes

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in Hilton Head, SC a few weeks back, just for you. The book he mentioned was Hey, Whipple, Squeeze This by Edward Boches and Luke Sullivan, who was an ad agency guy for 30 or so years. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode of Step Up Your Game with Dan, we will talk about swipe files and why are they so important in a successful business.

Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode of Step Up Your Game with Dan, we will talk about swipe files and why are they so important in a successful business.

This episode draws on an idea from Ludvig’s Ultimate Commonplace System. The Review File is like a virtual book summary book, only more extreme. It’s based on two learning methods: Spaced repetition and availability bias. Your Review File is where you collect all the best materials related to your work, studies, investing, creative project, etc… and you want to review it every now and then over the long-term to make sure the best ideas stick to your brain, and become internalized. 4 Examples of a Review File: For Creatives: To build a scrapbook of inspirational work. For Marketers: To create a Swipe File of historically proven material For Investors: To collect the case studies of successful/horrible businesses For Everyone: To collect the best learning materials by category. How You Can Build a Review File Now: List your TOP 5 books and other learning resources (articles, videos, audio). Divide this material into relevant categories (if you come up with a lot). Create a Review File in your commonplace and link to the content if possible. Set a reminder for when you should use your Review File. The Review File is only a small piece of a commonplace. If you want to learn how to: build a commonplace that works like a dashboard over your life, collect an archive of your work that grows in value over time (like compound interest) structure your work so that you can work from your phone (if you work with your head) and gain an extra 10 hours a week (if you forget things or do a lot of routine work) Then check out Ludvig’s Ultimate Commonplace System: https://futureskillspodcast.com/commonplace

Votre Nouveau Podcast video pour developper votre entreprise en profitant du Pouvoir Des Mots : De plus en plus de logiciel a tout faire sont disponibles sur le marche francais a des prix tres abordables. Est-ce une bonne idee pour la bonne sante et la perennite a long terme de votre business ? Faut-il vous engager dans cette voie economique, un peu trop belle pour etre vraie ? Regardez la video d’aujourd’hui pour tout savoir ! ✅ Pensez ET Agissez avec le Cercle Prive des “Createurs de Prosperite”. ➡️ Cliquez ici pour recevoir gratuitement votre plan d’actions pratiques pour construire, jour apres jour, votre Autoroute Du Succes qui transforme des personnes interessees en clients satisfaits :

L’habitude FACILE que vous devez mettre en place dès aujourd’hui pour un business qui cartonne. Regardez la vidéo d’aujourd’hui pour tout savoir ! Cette simple habitude, qui prend à peine quelques minutes par jour, peut vous rapporter gros, très très gros ! En termes ventes, de clients et donc de profits !! ✅ Pensez ET […]

Check out the full list on the blog at:  https://www.digitaleer.com/seo-this-week/episode-49/   Welcome to another episode of SEO This Week! I hope you enjoyed episode 48 and are looking forward to episode 49. This week we are taking a look at some simple Excel tips to help you with your daily work flow, email subject lines for your swipe file, some conversion optimization tips, a Facebook Ads update that we like, rank tracking in the days of personalized and geo search, and how the search engines are handling Javascript based platforms. All this and more on Episode 49 of SEO This Week!   SEO This Week is a production from Digitaleer that was created in order to help small business owners and other digital marketing practitioners learn about the latest news, tips, and trends in the online marketing space.   Produced By: Digitaleer 1332 Beverly CT NE Olympia, WA 98516 (253) 592-4476

This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution. Click here to download or listen to this episode now. Tip of the Week Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes! Spiritual Foundations This past week we held our Copywriting Virtual Summit where I gathered over twenty-five of the world’s leading direct response experts and marketers to share their best wisdom with anyone who has ears to hear. What does this have to do with Spiritual Foundations? Proverbs 19:20 tells us, “Listen to advice and accept instruction, that you may gain wisdom in the future.” Seeking an outside perspective from qualified sources can give you answers you never knew existed to the challenges you face today. Like I tell the people in my mastermind, “You can’t read the label if you’re inside the bottle.” Selah. Feature Presentation Brian Kurtz is one of the heroes of direct response copywriting. He has over thirty-five years of experience in the field, and as the leader of Boardroom, Inc which was the proving ground for state of the art direct marketing and copywriting. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period. Brian is also the co-author of one of the most important books in recent memory, The Advertising Solution. This modern-day masterpiece is a collection of direct response gems from six legends of copywriting…the original MadMen. Imagine sitting in a room with David Ogilvy, Claude Hopkins, Robert Collier, John Caples, Gary Halbert, and Eugene Schwartz as they imparted their greatest secrets of how to turn copy into cash. In this interview Brian reveals: Why this is the best time to be a marketer. The answer is right at your fingertips. How being grounded in the “old school” can make you a master of the “new school”. It’s a marriage made in Heaven. One of the most important tenets in copywriting. Do this and watch your sales skyrocket. The single best way to write original copy that sells…almost everyone does this the wrong way. And how to get your hands on hard to find swipe files, videos, and more from the direct response masters mentioned above…for FREE! While you’re thinking about it, go to TheLegendsBook.com and secure your copy of the book that should be sitting right next to the laptop of every serious copywriter out there. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. 

In der letzten Episode haben wir uns über verlockende Überschriften unterhalten. Heute gehen wir eine Ebene tiefer und schauen uns das Thema „Werbetexten“ genauer an. Komischerweise haben viele professionelle Blogger noch ein ungutes Gefühl, wenn es um Werbesprache geht. Das liegt einfch daran, dass es noch viele Vorurteile gibt. Doch damit räumen wir jetzt auf. Endgültig. In dieser Episode besprechen Vladislav Melnik und ich: Wo der Unterschied zwischen böswilliger Manipulation und Werbetexten liegt Was neben der Überschrift das zweitwichtigste Element eines guten Werbetextes ist Warum die Optik deines Textes so elementar ist und wie du so formatierst, dass dein Text leicht zu lesen ist Welche Bereiche deines Deutschunterrichts du in ZUkunftn icht mehr brauchst und warum du dringend anfangen musst, ein paar Regeln zu brechen Wie du mit einem Swipe File eine mächtige Ressource für deine zukünftigen Werbetexte schaffst Höre den affen on air jetzt zu … Weiterlesen

This feature podcast is a follow up to the "Build your Swipe File" podcast. In this topic we discuss the "What next?" as you begin to compile your resume from the information in your Swipe File. Get your Post-it(tm) notes ready! We look forward to your career success!

This feature podcast is a follow up to the "Build your Swipe File" podcast. In this topic we discuss the "What next?" as you begin to compile your resume from the information in your Swipe File. Get your Post-it(tm) notes ready!We look forward to your career success!

Get all of your military service history to consolidate your experience, training, and most importantly - your transferable skills.

Get all of your military service history to consolidate your experience, training, and most importantly - your transferable skills.

Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You'll learn what it is, how it helps you amplify your message (inside of the company and out), and one thing you can do to take action with internal marketing today.

Welcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?

Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only thing that matters.

The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer.

Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.

Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.

On this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more supercharge their social media advertising. In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.

Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real proof" out in the wild.

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)