SharkPreneur

A tiny molecule produced inside your body may play a major role in how well you circulate blood, manage inflammation, exercise, and age. In this episode of Sharkpreneur, Seth Greene interviews Nathan S. Bryan, Ph.D., Founder, Chairman, and CEO of Bryan Therapeutics, Inc., who explains nitric oxide's role in blood-vessel function, tissue oxygenation, inflammation, metabolism, and cellular energy, and shares his view on everyday habits that can affect the body's natural production. He also discusses the oral microbiome, dietary considerations, lifestyle practices, consumer education, and the research-based standards he believes people should use when evaluating nitric oxide-related products. Key Takeaways:→ Nitric oxide helps regulate blood flow, oxygen delivery, inflammation, metabolism, and cellular signaling. → Oral-care habits may affect the oral microbiome, which helps metabolize dietary nitrate.→ Green vegetables and beets may contain dietary nitrate.→ Product claims should be supported by scientific and clinical data. → Lifestyle habits influence nitric oxide production. Dr. Nathan S. Bryan earned his undergraduate Bachelor of Science degree in Biochemistry from the University of Texas at Austin and his doctoral degree from Louisiana State University School of Medicine in Shreveport, where he was the recipient of the Dean's Award for Excellence in Research. He pursued his postdoctoral training as a Kirschstein Fellow at Boston University School of Medicine's Whitaker Cardiovascular Institute. After a two-year post-doctoral fellowship, in 2006, Dr. Bryan was recruited to join the faculty at the University of Texas Health Science Center at Houston by Ferid Murad, M.D., Ph.D., 1998 Nobel Laureate in Medicine or Physiology. Dr. Bryan has been involved in nitric oxide research for the past 25 years and has made many seminal discoveries in the field, has dozens of issued patents, and has published more than 100 peer-reviewed scientific articles in some of the top science and medical journals. Dr. Bryan is a best-selling author and successful entrepreneur who has built a billion-dollar enterprise value portfolio of companies. Dr. Bryan is one of the most successful inventors and top revenue producers in the history of the University of Texas Health Sciences Center at Houston. He is currently the Founder, Chairman, and CEO of Bryan Therapeutics, Inc., a privately held, clinical-stage biotechnology company actively engaged in the discovery and development of nitric oxide-based therapies. BTI has active drug development programs in heart disease, Alzheimers' Disease, and topical drugs for diabetic ulcers and non-healing wounds. Dr. Bryan's consumer line of nitric oxide products is among the most innovative and successful on the market. Dr. Bryan is an international leader in molecular medicine and nitric oxide biochemistry. Connect With Nathan:Website: https://n1o1.com/https://bryantherapeutics.com/ Instagram: https://www.instagram.com/drnathansbryan X: https://x.com/drnitric LinkedIn: https://www.linkedin.com/in/drnathansbryan/ YouTube: https://www.youtube.com/@drnathansbryannitricoxide

More leads and more sales calls will not fix a revenue engine that cannot pinpoint where performance is breaking down. In this episode of Sharkpreneur, Seth Greene interviews Josh Troy, CEO of The WFS Group, who explains how companies can diagnose whether stalled growth comes from people, systems, sales management, training, lead routing, or an unstructured process. Josh also explains why sales efficiency matters more than surface-level volume, how founders can document their sales knowledge before handing it to a team, and where AI can enhance call analysis and revenue operations. Key Takeaways:→ Why most companies misdiagnose sales problems. → Sales problems usually fall into two categories: people issues or system issues. → Better lead routing can increase revenue and profitability. → Founders should document objection handling, talk tracks, winning and lost calls, and their sales process from the start.→ A founder who relies solely on personal credibility and instinct may struggle to translate sales success to a growing team. Josh Troy started his first video marketing agency at 21, building it from the ground up through 100% outbound sales. Early on, he developed a belief that outbound sales is the closest thing to generating “money out of thin air,” which led him to expand his expertise into direct response inbound marketing as well. Over the past decade, and with deep experience across both outbound and inbound sales motions as well as paid media, Josh has developed a unique ability to drive rapid sales growth through talent acquisition and development engines, cultivate high-performance cultures, and build data-backed sales systems designed for aggressive scale. He is known for building integrity-driven, high-intensity sales teams and architecting scalable sales infrastructures for hyper-growth businesses. As CEO of a triple-digit-headcount sales organization, Josh leads teams that generate tens of millions annually in high-ticket sales in compliance, powered by world-class sales operations and a relentless focus on execution and performance at scale. Connect With Josh:Website: https://thewfsgroup.com/Instagram: https://www.instagram.com/troy.joshua/ LinkedIn: https://www.linkedin.com/in/josh-troy-09567198/YouTube: https://www.youtube.com/@joshuatroy

Your business can be busier than ever, bringing in more revenue, yet still leave you wondering where all the cash went. In this episode of Sharkpreneur, Seth Greene interviews Diane Gardner, Profit and Tax Coach, who explains why many owners face a profit problem rather than a revenue problem and how unpriced job costs, rising expenses, and unclear financial reporting can quietly drain cash from a growing business. Diane also shares how profit-first accounting structures, proactive tax planning, and simple dashboards can help owners protect cash, make better decisions, and create more time and freedom. Key Takeaways:→ Generating more sales does not automatically resolve cash-flow problems. → Profit coaching identifies the biggest profit leaks first and focuses on practical fixes that deliver fast, meaningful results. → Allocating each dollar spent can help protect funds for materials, payroll, taxes, overhead, and profit. → Opening separate tax and profit accounts is a realistic step toward building stronger financial assets. → Owner freedom means more time, less stress, and the ability to hire and delegate, not just more money. Diane Gardner, Your Profit & Tax Coach, is a speaker, best-selling author, Quilly Award recipient, and host of the Profitable Home Services Podcast. She is a Mastery Level Certified Profit First Professional, Certified Fix This Next Fixologist, Certified Tax Strategist, and Enrolled Agent. Diane helps home service business owners maximize profits, stop overpaying taxes, and gain clarity around their numbers through profit planning and tax planning. Using Profit First principles, she helps owners reduce expenses, increase profit margins, uncover missed opportunities, and keep more money in their pockets. Diane is also a strong believer in masterminds and coaching, participating in three mastermind groups while coaching other entrepreneurs. She is the author of several books, including Your Path to Profit$ and 10 Most Expensive Tax Mistakes. Connect With Diane:Website: https://taxcoach4you.com/Facebook: https://www.facebook.com/profitcoach4youhttps://www.facebook.com/dianebgLinkedIn: https://www.linkedin.com/in/dianeberrethgardner/YouTube: https://www.facebook.com/dianebg

Building a successful business takes more than hard work; it takes the right systems, mentors, leadership, and a mission bigger than yourself. In this episode of Sharkpreneur, Seth Greene interviews Digna Deleon-Morris, Co-Founder of Nationwide Financial Firm, who shares her journey from arriving in the United States at 17 and earning $5.25 an hour to leading one of the fastest-growing Hispanic financial firms in the country. A Forbes-featured entrepreneur whose agents have produced more than $30 million in business, she explains how a devastating financial setback became the catalyst for a new mission centered on financial education and entrepreneurship. Digna also discusses the systems, mentorship, marketing, and leadership development that have helped her build a bilingual organization serving families and aspiring business owners nationwide. Key Takeaways:→ Sustainable business growth depends on systems, marketing, culture, and leaders who can replicate the model. → A business becomes more scalable when leaders can teach others to replicate the system successfully.→ Treating people well and helping them succeed are central to building a strong organization. → Bilingual financial education helps Latinos access more opportunities in the United States.→ Success can breed complacency, so leaders must focus on the mission and on helping the next person succeed. Digna Deleon-Morris is a nationally recognized entrepreneur, financial educator, and co-founder of Nationwide Financial Firm, one of the fastest-growing life insurance agencies serving the Hispanic market in the United States. Originally from the Dominican Republic, Digna began her career earning $5.25 an hour and rose to manage an $82 million corporate territory before transitioning to entrepreneurship. After a major financial setback in 2016, she rebuilt her life with a mission to help families protect their income and build generational wealth. Alongside her husband, Willy Morris, Digna built a scalable virtual business model that has empowered hundreds of agents nationwide to start their own agencies and serve clients in both English and Spanish. Today, their organization generates millions in annual premium and continues to expand, driven by a commitment to leadership, faith, and legacy. Digna is passionate about helping Hispanic families reclaim their identity, build wealth with purpose, and create a future that extends beyond a single generation. Connect With Digna:Website: https://www.joinnationwidefinancialfirm.com/Instagram: https://www.instagram.com/dignadeleonmorris/

An accident can disrupt far more than a vehicle, and the decisions made in the first days can shape medical care, financial recovery, and a family's future. In this episode of Sharkpreneur, Seth Greene interviews Brent Couture, an attorney at Couture Law P.A., who explains why listening is central to effective representation, the mistakes people make when managing a claim on their own, and the questions attorneys must ask to assess liability, causation, and damages. Brent also discusses why underinsured motorist coverage matters in Florida, what clients should expect from their attorney-client relationship, and how recent tort reform has shortened the time available to pursue certain claims. Key Takeaways:→ Even a seemingly minor crash can create a ripple effect across medical care, work, family responsibilities, and finances. → Every personal injury case requires careful scrutiny of liability, causation, and damages.→ Clients should be open about symptoms and prior medical conditions so that an attorney can understand the full impact of the collision. → The term “full-coverage” can be misleading because state-minimum insurance limits may not adequately protect someone following a serious crash. → Effective representation requires understanding how an injury affects a client's routines, caregiving responsibilities, work, travel, and quality of life. Brent A. Couture earned his B.S. in Economics from the University of California, San Diego, where he also lettered for the intercollegiate volleyball team. He began his legal education at the University of West Los Angeles School of Law, then transferred to Barry University School of Law in Orlando, where he graduated. He limits his practice to plaintiff's personal injury, wrongful death, and medical malpractice cases. Connect With Brent:Website: https://couturelawoffices.com/X: https://x.com/couturelawpaLinkedIn: https://www.linkedin.com/in/brent-couture-26ba221b3/https://www.linkedin.com/company/couture-law-pa/

The right executive hire can accelerate everything, while the wrong one can cost a company far more than a bad résumé suggests. In this episode of Sharkpreneur, Seth Greene interviews David Ulrich, Founder and Principal at David Ulrich Associates, who shares how business owners can distinguish polished candidates from leaders truly equipped to perform, why entrepreneurial capacity matters, and where companies often go wrong when hiring senior executives. He also explains the evolving role of LinkedIn and AI in executive search, the importance of maintaining a strong professional network, and why great recruiters have a fiduciary-level responsibility to both candidates and clients. Key Takeaways:→ Strong leadership skills can transfer across industries when candidates understand people, operations, and accountability. → Great executive hiring begins with asking the right questions about the business's real needs. → Professionals should build relationships with trusted recruiters before they need to find a new role.→ A strong LinkedIn profile should clearly convey experience, values, and capabilities. → Ethical recruiters prioritize long-term fit and the well-being of candidates and clients alike. David Ulrich is a seasoned Executive Search and Human Capital Strategist with more than 15 years of experience across the restaurant, hospitality, franchising, and real estate industries. He has a proven record of recruiting, developing, and retaining top talent for organizations at all levels. David is known for his client-focused approach and for providing honest, timely feedback to build long-term relationships. His extensive industry network includes major private equity firms and global restaurant and hotel companies, giving him unparalleled access to top talent and opportunities. David holds a Bachelor of Arts in Economics from the University of Massachusetts Amherst. Connect With David:Website: https://www.davidulrichassociates.com/ LinkedIn: https://www.linkedin.com/company/david-ulrich-associates-executive-search

After an accident, the first call from an insurance adjuster may seem helpful, but it can shape the outcome of a claim before an injured person understands their options. In this episode of Sharkpreneur, Seth Greene interviews Kevin Kaufman, Founding Partner and Attorney at Kaufman & McPherson Personal Injury Lawyers, who discusses how his transition from corporate law to a client-centered personal injury practice shaped his approach to advocacy, communication, and client reassurance. Kevin also explains how early legal guidance, trial preparation, and realistic expectations can affect the value and resolution of an injury claim. Key Takeaways:→ Injured people should be cautious about early insurance offers. → Insurance companies seek to resolve claims at the lowest possible cost.→ Trial preparation can strengthen settlement leverage. → Clients need clear explanations free of legal jargon.→ Community understanding can strengthen client advocacy. Kevin S. Kaufman graduated from Bridgeport High School in 1977, where he received a National Merit Scholarship, a full scholarship from Consolidated Natural Gas Company, and a West Virginia Achievement Scholarship. Mr. Kaufman completed his education at West Virginia University, where he earned a Bachelor of Science in Business Administration, an MBA, and a law degree. Upon graduating from law school, Mr. Kaufman accepted a position with Columbia Gas Transmission Corporation. Shortly thereafter, he was selected to work in the law department of the newly formed production branch, Columbia Natural Resources. In 1987, Mr. Kaufman left the Columbia system to form the Charleston law firm Pierson & Kaufman. He remained a partner in that firm and in its successor, Pierson, Kaufman & Stowers, until 1992. In 1992, Mr. Kaufman returned home to North Central West Virginia and established The Law Offices of Kevin S. Kaufman, which ultimately became Kaufman & McPherson, PLLC. Connect With Kevin:Website: https://wvattorneys.com/X: https://x.com/KaufmanMcPhers1Facebook: https://www.facebook.com/KaufmanMcPhersonPLLCLinkedIn: https://www.linkedin.com/company/kaufman-mcpherson-pllc/YouTube: https://www.youtube.com/@kaufmanmcphersonpllc

Your packaging may be costing you sales, attention, and margin before a customer even tries your product. In this episode of Sharkpreneur, Seth Greene interviews Jason Wong, Founder and CEO of Paking Duck, who discusses his transition from selling products to manufacturing custom packaging for consumer brands. He explains how factory-direct production, e-commerce experience, and attention to design details can help brands improve packaging quality while reducing costs. Jason also shares how packaging can support social media marketing, strengthen the customer experience, and help growing brands prepare for retail scale. Key Takeaways:→ Packaging can influence marketing performance. → Better packaging can enhance product presentation.→ Packaging should enhance the unboxing experience.→ Strong design details can increase perceived value. → Factory-direct sourcing can reduce packaging costs. Jason Wong is an operator with a background spanning growth marketing, operations, and manufacturing. He is the CEO and founder of Pughaus, a holding company for a portfolio of consumer brands and supply chain service providers. Under the Pughaus umbrella, Jason launched Saucy, a full-service sourcing and logistics firm that helps brands identify the right supply-chain partners and drive cost efficiencies. In 2023, he introduced Paking Duck, Saucy's packaging manufacturing arm, delivering factory-direct pricing and production solutions tailored to emerging brands. Jason's CPG investments focus on backing category challengers led by AAPI founders. Notable investments include Doe Lashes, Fly by Jing, Nectar Hard Seltzer, Kaja Beauty, and Awkward Essentials. He has also invested in e-commerce martech companies, including Triple Whale, Postscript, Skio, Icon, Octane AI, Siena CX, Social Snowball (acquired), and Lyvecom (acquired). Connect With Jason:Website: https://www.pug.haus/Instagram: https://www.instagram.com/pugTikTok: https://www.tiktok.com/@pugX: https://x.com/eggroli

What if a single real estate deal could generate upfront cash, monthly income, and long-term wealth without relying on traditional bank financing? In this episode of Sharkpreneur, Seth Greene interviews Chris Prefontaine, Chairman and Founder of Smart Real Estate Coach®, who shares how he rebuilt after the 2008 real estate crash and developed a creative-financing approach to investing. He explains his Three Paydays system, designed to generate upfront income, monthly cash flow, and long-term wealth from a single property transaction. Chris also discusses owner financing, lease-purchase agreements, subject-to-existing-financing deals, and how business owners can use real estate to build an additional income stream. Key Takeaways:→ One property can generate multiple income streams. → Owner financing can replace traditional lending. → Existing low-rate mortgages can create deal opportunities. → Tight lending drives demand for creative financing. → A few deals can have a meaningful financial impact. Chris Prefontaine is the Chairman and Founder of Smart Real Estate Coach®, a 4x best-selling author, a former Forbes Business Council Member, and a 3-time Inc. 5000 Honoree for Fastest Growing Company. The Smart Real Estate Coach® community operates across North America and has successfully completed hundreds of transactions, helping students do the same. Chris also hosts the Smart Real Estate Coach Podcast, which ranks in the top 0.5% globally. Having navigated major challenges, including the crash of 2008, 9/11, his son's near-death experience, and the impact of COVID, Chris reengineered his entire business to thrive in all economic cycles. Through that experience, he helps students navigate the constantly changing real estate market. Chris, his family, and his team are focused on empowering individuals and families to create the life of their dreams. Chris and his wife, Kim, have been married for more than 39 years and now focus on creating amazing experiences with their family and community members. Connect With Chris:Website: https://smartrealestatecoach.com/Instagram: https://www.instagram.com/chrisprefontaine_/Facebook: https://www.facebook.com/ChrisPrefontaineSmartRealEstateCoach/LinkedIn: https://www.linkedin.com/in/chrisprefontaine/

Most companies are not failing at marketing because they chose the wrong platform; they are failing because the strategy, message, and target audience are misaligned. In this episode of Sharkpreneur, Seth Greene interviews Sheila Kloefkorn, CEO & President of KEO Marketing Inc., who shares how B2B companies can move beyond scattered marketing and build strategies that connect with the right audience, answer real buyer questions, and support long-term growth. She also discusses the impact of AI on search, SEO, paid ads, reputation management, and YouTube, and explains why educational content is becoming essential to the modern buyer journey. Key Takeaways:→ Marketing works best when strategy precedes tactics.→ Mid-market companies often lack senior marketing leadership.→ A fractional CMO can help bridge the gap between strategy and execution.→ The right message starts with understanding the customer's needs and pain points.→ SEO must account for AI chat results and for frequently asked questions. Sheila Kloefkorn is a marketing expert with more than 25 years of experience helping organizations increase revenue through strategic, results-driven marketing. She is the founder and CEO of KEO Marketing, a Phoenix-based B2B marketing agency specializing in marketing strategy, messaging, digital infrastructure, campaign execution, and analytics.Since founding KEO Marketing in 2000, Sheila and her team have developed award-winning campaigns for Fortune 1000 companies and mid-sized businesses across the United States and in more than 100 countries. Her work has helped clients achieve hundreds of millions of dollars in revenue growth.Sheila has received numerous industry honors, including recognition from the Phoenix Business Journal, the Stevie American Business Awards, and MarSum. A certified business coach and frequent speaker, she is also active in the marketing community, serving in leadership roles with the Business Marketing Association, the American Marketing Association, and SEMPO AZ.Connect With Sheila:Website: https://keomarketing.com/LinkedIn: https://www.linkedin.com/in/sheilakloefkorn/

What if successful trading is less about staring at screens all day and more about building a proven plan that gives you the freedom to walk away? In this episode of Sharkpreneur, Seth Greene interviews Troy Noonan, The Backpack Trader, who shares how an early British pound trade helped launch his lifelong connection between trading and freedom and shaped his philosophy of trading with structure, discipline, controlled risk, and a lifestyle-first mindset. He also explains why traders need more than a strategy, how to build a proven trade plan, and what it means to shift from trying to trade to being the CEO of a trading business. Key Takeaways:→ A proven trading plan helps remove emotion from each trade. → Learning a strategy is only one part of achieving success.→ Risk management matters more than chasing individual wins. → Losses are part of the random distribution of trading results. → Beginners should test a trading plan before risking real money. Troy Noonan, also known as “The Backpack Trader,” has been helping people trade smarter since 1995. With nearly 30 years of market experience, he has built his career around one core belief: successful trading should create freedom, not require someone to sit in front of a screen all day. Troy is the bestselling author of Day Trading QuickStart Guide and has mentored more than 5,000 students across 100+ countries. Through his proven strategies, automated systems, and global trading community, he teaches traders to approach the markets as a real business rather than a gamble. His mission is to help people become the CEOs of their own trading businesses, trade consistently, and reclaim their time while building a smarter path to financial independence.Connect With Troy:Website: https://www.backpacktrader.com/Instagram: https://www.instagram.com/backpacktrader/X: https://x.com/TroyNoonan4Facebook: https://www.facebook.com/TheBackpackTrader/LinkedIn: https://www.linkedin.com/in/netpickstradingcoach/YouTube: https://www.youtube.com/c/BackpackTrader

What if the real reason your business cannot scale is not your people, your market, or your effort, but that everything still depends on you? In this episode of Sharkpreneur, Seth Greene interviews Hector Alvarado, Co-Founder of Optimize Business Systems, who explains how small and mid-sized businesses can reduce founder bottlenecks by building stronger systems, clarifying roles, improving leadership, and ensuring consistent execution. He also explains why business owners must shift from day-to-day firefighting to strategic leadership if they want to build companies that can grow without being in constant emergency mode. Key Takeaways:→ Owner-dependent businesses struggle to scale because too many decisions flow back to the founder. → A business is harder to sell when its value depends entirely on the owner's day-to-day involvement.→ Second-line leaders are essential to building a scalable company. → Business owners need regular time away from the weeds to see the bigger strategic picture. → Strong systems are more than SOPs; they encompass leadership, execution, accountability, and clarity. Hector Alvarado is an entrepreneur, operations executive, and business consultant with 27+ years of experience transforming companies across the logistics, transportation, construction, and home-service industries. His expertise isn't theoretical—it's built on decades of diagnosing operational chaos, fixing broken systems, and leading organizations through high-stakes growth. One of Hector's most notable accomplishments was the complete turnaround of Willy's Trucking. As VP of Operations, he led the company from a $1.3M annual loss in 2018 to a profitable sale exceeding $25M in 2021—a feat that earned him industry-wide respect. Today, he serves as VP of Operations for the largest NGL and Butane hauler in Western Canada, overseeing large fleets, operational excellence, and strategic expansion. Hector is also a Lean Black Belt, Continuous Improvement Master Trainer, and EOS implementor, bringing a rare blend of tactical expertise and strategic leadership. Beyond his corporate roles, he runs three successful businesses under Family Legacy Industries and manages a growing real estate investment portfolio, providing firsthand insight into entrepreneurship and wealth-building. Connect With Hector:Website: https://optimizebusinesssystems.com/Instagram: https://www.instagram.com/optimize_business_systems/Facebook: https://www.facebook.com/people/Optimize-Business-Systems/61574764979478/LinkedIn: https://www.linkedin.com/company/optimize-business-systems/

What happens when a simple idea to connect with other moms becomes a national brand, secures major retail partnerships, and launches a new mission to help women entrepreneurs grow smarter? In this episode of Sharkpreneur, Seth Greene interviews Lindsay Pinchuk, Founder and CEO of Lindsay Pinchuk Marketing + Consulting. She shares how she turned a $500 investment into a seven-figure brand, partnered with major companies such as Target, Nordstrom, Huggies, and Unilever, and ultimately navigated the challenges of selling her company. She also discusses the power of partnerships, staying authentic while scaling, and how she now helps women small business owners build meaningful, sustainable businesses. Key Takeaways:→ Strategic local partnerships with retailers, experts, and community leaders can help companies quickly build trust.→ Maintaining trust with your audience means saying no to products, brands, and partnerships that don't align with your values. → How to turn brand interest into formal sponsorship through national partnerships with major brands. → Finding brand ambassadors in new cities lets you scale your business while keeping your brand personal and community-driven. → Simple marketing fundamentals still work for small businesses. Lindsay Pinchuk is an award-winning entrepreneur and one of fewer than 1% of female founders to lead her company through an acquisition. After nearly 25 years in marketing and sales, she left corporate America to found Bump Club and Beyond, bootstrapping it from $0 to seven figures for six consecutive years, turning a profit in year one, and building partnerships with brands like Target, Nordstrom, Huggies, ULTA, and more. She grew the community to 3M+ monthly users and led the company's acquisition in under a decade. Today, Lindsay supports women business owners (especially 40+) through Dear FoundHer…, a podcast-turned-movement with a Substack, community, mentorship, and events. She consults, teaches, and speaks on simple, cost-effective marketing using her SWEEP framework. Connect With Lindsay:Website: https://www.lindsaypinchuk.com/Instagram: https://www.instagram.com/lindsaypinchuk/Facebook: https://www.facebook.com/LindsayPinchuk/LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/https://www.linkedin.com/company/lindsay-pinchuk-marketing-consulting/

What happens when boxing, engineering, and connected fitness collide to create a smarter way to train at home? In this episode of Sharkpreneur, Seth Greene interviews Khalil Zahar, CEO and Co-Founder of FightCamp, who shares the journey from prototyping for elite athletes to creating a scalable home fitness solution, the challenges of pivoting and right-sizing during growth, and the balance between accessibility and authentic boxing training. He also discusses the future of connected fitness, hybrid training models, and how to build a passionate user community while leveraging technology to enhance engagement. Key Takeaways:→ Home fitness solutions must balance accessibility with the integrity of sport.→ Connected fitness is a growing industry because an increasing number of people continue to exercise as they age. → Having a team of the right size is critical for operational efficiency and profitability. → Micro-puzzles in entrepreneurship keep problem-solving and innovation engaging. → FightCamp is accessible across platforms via apps and social media to foster community engagement. Khalil Zahar is the Founder and CEO of FightCamp, the connected boxing platform that brings authentic fight training into people's homes. Since its launch, FightCamp has raised $100 million from investors, including Y Combinator, New Enterprise Associates, and Left Lane Capital, as well as athletes and cultural icons such as Mike Tyson, Floyd Mayweather Jr., Georges St-Pierre, and Francis Ngannou. Under Khalil's leadership, FightCamp has become one of the most recognized brands in connected fitness, combining hardware, software, and coaching to deliver a fighter-level training experience to consumers worldwide. Khalil is known for building products at the intersection of technology, sport, and culture, and for leading FightCamp through both hyper-growth and disciplined profitability in a challenging consumer hardware market. He's particularly passionate about the psychology of fighters, brand-led growth, and building companies that blend performance, storytelling, and community. Connect With Khalil:Website: https://joinfightcamp.com/Instagram: https://www.instagram.com/khalilzahar/ LinkedIn: https://www.linkedin.com/in/khalilzahar/

Most high earners follow the traditional path, but true financial freedom comes from earning, saving, and strategically leveraging money. In this episode of Sharkpreneur, Seth Greene interviews Ryan D. Lee, Founder of Wealth Outside Wall Street, who shares his journey from a six-figure corporate career to building a system for financial freedom. He also explains the three engines of wealth: earning, protecting, and generating passive income. He discusses the difference between investing and speculating, using the tax code strategically, and building a pathway to financial independence. Key Takeaways:→ The three engines of wealth are income, capital, and passive assets. → Making money is only one part; keeping money is equally critical. → Passive income converts saved capital into sustainable cash flow. → Speculating is risky; investing prioritizes safety and predictable returns.→ Success is measured by income-generating assets, not just net worth or ROI. Ryan D. Lee's journey to financial freedom began with frustration and loss. A six-figure salary and a maxed-out 401(k) weren't enough to shield him from the devastating effects of the 2008 financial crisis. Determined to find a better path, Ryan discovered a powerful combination of real estate and high-cash-value life insurance—now known as the Passive Income Machine. Today, Ryan is a trusted mentor and speaker who has helped thousands achieve financial independence. As the co-founder of Wealth Outside Wall Street, he's on a mission to teach individuals how to build cash-flowing assets, break free from conventional financial systems, and live a life of purpose and freedom. Connect With Ryan:Website: https://wealthoutsidewallstreet.com/ Instagram: https://www.instagram.com/theryandlee/ TikTok: https://www.tiktok.com/@ryan_d_lee Facebook: https://www.facebook.com/wealthoutsidewallstreet/ LinkedIn: https://www.linkedin.com/in/ryan-d-lee-31838b304/ YouTube: https://www.youtube.com/@WealthOutsideWallStreet

Most adults operate in survival mode far too often, limiting critical thinking, empathy, and leadership effectiveness.In this episode of Sharkpreneur, Seth Greene interviews Dr. Eugene K. Choi, Founder & CEO of Destiny Hacks, who explains how fight, flight, and freeze responses hijack the nervous system and impede decision-making, resilience, and executive presence. He also shares practical tools for emotional regulation, accessing higher-level brain functions, and creating more effective, empathetic leadership in high-pressure environments.Key Takeaways:→ The brain operates in either survival mode or executive state, never both at once. → Chronic survival responses inhibit critical thinking and empathy.→ Emotional pain can trigger survival responses as strongly as physical threats.→ Awareness is the first step in shifting from a survival state to an executive state. → Regular practice in emotional regulation enhances leadership, problem-solving, and resilience. Dr. Eugene K. Choi is a Transformational Leadership Coach on a mission to transform leaders, businesses, and communities. He teaches executive leaders how to achieve and sustain peak performance in high-stress, high-stakes, and high-change environments.Dr. Eugene created a unique, science-backed process that teaches leaders to activate their executive brain, dramatically improving results and increasing clarity and focus in challenging, unpredictable situations. He has a background in clinical pharmacy, neuroscience, and business coaching, and has helped thousands of entrepreneurs and executives optimize their mindset, reduce toxic stress, and lead with greater impact.Dr. Eugene's expertise in audience growth has resulted in over 8 million views on his online articles and over 23 million views on his short films. He has also worked with hundreds of entrepreneurs to help them scale their businesses to generate more revenue and impact. These experiences have been critical in helping clients produce tangible results in their businesses.Connect With Eugene:Website: https://destinyhacks.co/https://eugenekchoi.comInstagram: https://www.instagram.com/eugenekchoi/LinkedIn: https://www.linkedin.com/in/eugenekchoi/

A business can be profitable and still leave its owner exhausted, trapped, and wondering why success feels so heavy. In this episode of Sharkpreneur, Seth Greene interviews Andy Clark, the Creator of The Whole PIE System™, who explains how small-business owners can build profitable, impactful, and enjoyable companies without getting stuck in constant reaction mode. He also shares how owners can shift from operator to true owner by clarifying priorities, strengthening accountability, improving financial management, and building systems that support sustainable growth. Key Takeaways:→ Early startup effort is not sustainable long-term.→ Profit alone doesn't create a fulfilling business. → Owners must let go if they want the business to grow. → Finance is one of the most under-resourced business functions. → The Whole PIE System™ focuses on profit, impact, and enjoyment. Andy Clark is the bestselling author and business strategist behind The Whole PIE System™, a framework that helps small business owners build more Profitable, Impactful, and Enjoyable companies. With a background in business law and two decades of advising and running businesses, Andy saw firsthand that most entrepreneurs aren't failing for lack of effort—they're overwhelmed by complexity and constant firefighting. Determined to offer a better path, he created a simple, practical system that helps owners get out of the weeds and lead with clarity and confidence. Since then, Andy has worked with business owners across North America to streamline operations, strengthen teams, and build businesses that grow sustainably without burning them out. His philosophy is direct: structure creates freedom, and small changes can unlock massive results. Known for making business feel achievable again, Andy gives overwhelmed founders the tools—and the belief—to reclaim their time, increase profit, and rediscover the joy in their work. Connect With Andy:Website: https://thewholepiesystem.com/ LinkedIn: https://www.linkedin.com/in/clarkandy8/

As software becomes more deeply embedded in everyday life, poor quality is no longer just an inconvenience. It can become a serious business risk. In this episode of Sharkpreneur, Seth Greene interviews Adam Sandman, Founder and CEO of Inflectra Corporation, who explains how Inflectra began by solving the problem of manual, spreadsheet-based software testing and has since evolved alongside cloud, mobile, and AI-driven technologies. He also discusses the rising stakes of software quality, the importance of clear requirements, the risks of tool fragmentation, and Inflectra's entry into a new category with AI agent testing. Key Takeaways:→ Software quality matters more as technology becomes embedded in daily life. → Inflectra was designed to make testing easier and more accessible. → Testing fails when companies don't know what their systems should do.→ Clear requirements are essential for achieving high-quality outcomes.→ AI agents and chatbots pose new testing challenges. Adam Sandman is a visionary entrepreneur and a respected thought leader in the enterprise software industry. As the Founder and CEO of Inflectra Corporation, Adam has dedicated his career to revolutionizing how businesses approach software development, testing, and lifecycle management. Under Adam's leadership, Inflectra has become a global provider of award-winning solutions, including SpiraTest's powerful test management and Rapise's flexible automation, as well as SpiraTeam's end-to-end traceability. He has led Inflectra's software suite to become a global standard, empowering teams worldwide to deliver high-quality software efficiently and collaboratively. His deep technical expertise, combined with a passion for innovation, has positioned him as a trusted voice in the field, influencing trends and shaping best practices for agile development and quality assurance. Connect With Adam:Website: https://www.inflectra.com/Instagram: https://www.instagram.com/inflectra.tech/X: https://x.com/inflectraFacebook: https://www.facebook.com/inflectraLinkedIn: https://www.linkedin.com/company/inflectra-corporation/YouTube: https://www.youtube.com/inflectracorporation

Scaling is not just about selling more. It is about knowing when the business is truly ready to grow. In this episode of Sharkpreneur, Seth Greene interviews Mark Roberge, Co-Founder & Managing Director at Stage 2 Capital, who shares lessons from helping HubSpot scale from its earliest days to IPO, including why founders often mistake early sales traction for true readiness to scale. He also discusses the role of product value, go-to-market strategy, venture capital, AI, fast-follower opportunities, and his decision to donate the book's proceeds to support mental health. Key Takeaways:→ Product value should take precedence over aggressive revenue growth.→ The startup ecosystem needs greater discipline in revenue growth. → AI is creating major opportunities and societal challenges.→ Fast followers often outperform first movers in the long run.→ Founders need frameworks for scaling, not just ambition. Mark Roberge is a Co-Founder at Stage 2 Capital, the first venture fund supported by over 1,000 top sales and marketing executives. Stage 2 has invested in more than 100 startups, helping founders with proven revenue growth strategies and experienced go-to-market leaders to accelerate their growth. He has also been a member of the teaching faculty at Harvard Business School for over a decade, designing and leading courses on sales, marketing, and entrepreneurship, mentoring thousands of student entrepreneurs, and engaging deeply with the challenges of early-stage growth. Before these roles, Mark was the fourth employee and founding CRO at HubSpot, where he built and scaled the go-to-market organization from zero revenue to a successful IPO, pioneering a data-driven, buyer-centric sales model that has since influenced go-to-market teams worldwide. Connect With Mark:Website: https://www.stage2.capital/X: https://x.com/markrobergeLinkedIn: https://www.linkedin.com/in/markroberge/

Most business owners do not lose control all at once. They lose it slowly, one missed number, one poor structure, and one reactive tax decision at a time. In this episode of Sharkpreneur, Seth Greene interviews Peter Holtz, President of Peter Holtz CPA, who explains why traditional once-a-year accounting often leaves owners overpaying taxes, missing deductions, and making last-minute decisions that undermine long-term growth. He also explains how proactive planning, accurate books, smart business structure, margin awareness, and the right advisory team can help entrepreneurs regain control and build stronger, more profitable businesses. Key Takeaways:→ Business owners need proactive tax planning, not year-end panic attacks.→ Accurate books are the foundation for better tax decisions. → The wrong business structure can cost owners money.→ A good CPA should do more than fill out boxes on a tax return.→ Tax strategy should align with the owner's, business's, and family's goals. Peter Holtz is a seasoned CPA, entrepreneur, and tax strategist who helps business owners keep more of what they earn through proactive, year-round tax planning. With more than 20 years of experience, including time in Big 4 accounting and CFO roles for multiple companies, Peter has seen how traditional, once-a-year accounting often leaves business owners overpaying and underprepared.After recognizing the need for a more strategic approach, Peter built multiple eight-figure accounting firms designed to help business owners outsmart the IRS without relying on aggressive loopholes or unnecessary risk. He works with owners earning $500K to $10M+ to reduce taxes, protect wealth, and turn their CPA relationship into a true profit center. Connect With Peter:Website: https://peterholtzcpa.com/Instagram: https://www.instagram.com/peterholtzcpa/Facebook: https://www.facebook.com/PeterHoltzCPALinkedIn: https://www.linkedin.com/company/peterholtzcpahttps://www.linkedin.com/in/peter-holtz/

What if the reason your marketing isn't working has nothing to do with your ads? In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance. Key Takeaways:→ Most marketing budgets are spent before the click.→ Trust must be established immediately after the click. → Relevance is the first requirement for engagement. → Enterprise marketing challenges are often people problems. → Managing stakeholders is as important as managing strategy. Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. Connect With Shamir:Website: https://smartpandalabs.com/Facebook: https://www.facebook.com/smartpandalabsLinkedIn: https://www.linkedin.com/company/smart-panda-labs/YouTube: https://www.youtube.com/@smartpandalabs7668

What if one piece of content could open doors to opportunities you never imagined? In this episode of Sharkpreneur, Seth Greene interviews Shiloh Rodriguez, a Music Composer, Producer, & Songwriter, who shares how he strategically uses Instagram to reach decision-makers, build relationships, and create opportunities without relying heavily on paid ads. He explains how consistency, targeting specific individuals, and delivering value upfront have helped him turn creative content into real-world business results. Key Takeaways:→ Social media can be used to target specific decision-makers.→ Finding a “wave” of content that works is critical for growth.→ Organic reach can outperform paid ads when used strategically.→ Delivering value upfront helps open doors to new opportunities.→ Long-term success comes from consistent execution and visibility. Shiloh Rodriguez, a music composer, producer, and songwriter, is using the modern marketplace to build a career on his own terms. Through social media and original composition, Shiloh is turning creativity into opportunity and showing what's possible for today's artists. Connect With Shiloh:Website: https://shilohaudio.comInstagram: https://www.instagram.com/shilohrodriguez TikTok: https://www.tiktok.com/@shilohaudio?lang=en YouTube: https://www.youtube.com/channel/UCo8tj4rp-j9eWcUPTTdTMYg/videos

What if the platform you think is too expensive is actually your most profitable channel? In this episode of Sharkpreneur, Seth Greene interviews Anthony Blatner, Managing Director at Speedwork Social, who explains how LinkedIn advertising has evolved and why it often delivers higher-quality leads despite higher upfront costs. He shares new strategies, including thought-leader ads, improved attribution tracking, and ways B2B marketers can use LinkedIn to drive demand and scale their pipelines more effectively. Key Takeaways:→ LinkedIn is best for reaching niche professionals at scale.→ Cost per quality is more important than cost per click.→ Personal LinkedIn profile ads outperform company page ads. → LinkedIn was less affected by iOS tracking changes than Meta.→ AI is changing how marketers design and analyze campaigns. Anthony Blatner is the Founder and Managing Director of Speedwork Social. This LinkedIn-focused B2B growth agency helps mid-market and enterprise SaaS companies drive revenue through high-performance LinkedIn advertising. Anthony also hosts the LinkedIn Ads Radio podcast, where he interviews LinkedIn product leaders and top B2B marketers about what is working on the platform today. He is a LinkedIn Learning Instructor for B2B Marketing on LinkedIn and teaches LinkedIn Ads Smart Tips & Tricks. Connect With Anthony:Website: https://speedworksocial.com/LinkedIn: https://www.linkedin.com/in/anthonyblatner/https://www.linkedin.com/company/speedwork/

What if the financial advice you've been following is holding you back? In this episode of Sharkpreneur, Seth Greene interviews Garrett Gunderson, Wealth Liberation Expert and Best-Selling Author, who challenges traditional financial advice and explains why entrepreneurs need a fundamentally different approach to money, investing, and growth. He shares how mindset, cash flow strategy, and investing in yourself can create sustainable wealth and true financial independence. Key Takeaways:→ Scarcity thinking leads entrepreneurs to shrink rather than grow. → Traditional financial advice often conflicts with entrepreneurial success. → Financial independence comes from consistent cash flow, not just from assets. → Investing in skills and capabilities often outperforms traditional investments. → Focus drives growth, whereas diversification protects wealth. Garrett Gunderson helps entrepreneurs build wealth with less stress, without sacrifice, and without being suffocated by spreadsheets that look like they were designed by NASA. Known as “Money Jesus,” Garrett uses humor, storytelling, and practical strategy to make money actually make sense. His Amazon Prime comedy special, The American Ream, proves he can turn even the driest financial concepts into something hilarious and unforgettable while still delivering life-changing insight. He's also a rare advisor who helps entrepreneurs save on taxes and keep way more of what they earn without cutting back. Garrett started his first business at 15 and earned the SBA Young Entrepreneur of the Year award. He later entered the field of finance. He quickly realized the truth: no one teaches entrepreneurs the wealth strategies that actually work. After navigating the 2000 crash with brutal honesty, he devoted his life to studying what the wealthy really do, which led to his signature Rockefeller Method. Today, he helps entrepreneurs achieve financial freedom without sacrificing the life they're building. Connect With Garret:Website: https://garrettgunderson.com/

The real reason your business isn't scaling may surprise you. In this episode of Sharkpreneur, Seth Greene interviews Robert Indries, Managing Partner at Elkridge Advisors, who explains how his firm helps business owners grow, optimize, and ultimately exit by identifying systemic issues, improving operations, and increasing company valuation. He highlights the critical roles of financial analysis, operational independence, and an outside perspective in transforming a business into a scalable, sellable asset. Key Takeaways:→ Scaling is easier when starting from an established revenue base. → Every recurring issue in a company indicates a missing system.→ A business that depends on the owner is not yet a true asset. → External guidance is necessary to break through growth plateaus.→ Real growth comes from optimizing structure, not just increasing revenue. Robert Indries is an internationally recognized entrepreneur and business strategist who has generated over $500 million in results for his clients over the past decade. Featured by Entrepreneur.com as an “International Tycoon,” he owns eight businesses producing consistent seven-figure revenues, with operations spanning four continents and serving thousands of clients worldwide. With a background in hardware engineering, Robert has led more than 200 innovative projects across 19 industries, helping companies improve key performance metrics and achieve strong returns. He has traveled over 100,000 miles to deliver keynote presentations in three languages to audiences around the globe. Today, he leverages his expertise in engineering and scalable systems to help clients maximize value in mergers and acquisitions. A devoted family man, Robert prioritizes meaningful time with his loved ones. Connect With Robert:Website: https://elkridgeadvisors.com/ LinkedIn: https://www.linkedin.com/in/robertindries/

What if your “profit” figure is giving you a false sense of security? In this episode of Sharkpreneur, Seth Greene interviews Jay Aldebert, Chief Growth Officer at International Services, Inc., who explains that traditional accounting often overlooks critical financial realities, including debt service, working capital, and true profit requirements. He also shares how his system helps business owners uncover hidden financial gaps, improve decision-making, and build stronger, more sustainable companies. Key Takeaways:→ Most business owners treat profit as an afterthought rather than a necessity. → Accounting focuses on history, while finance focuses on what a business needs to do to survive. → Debt service is often overlooked in profit calculations but is critical to survival.→ Financial reports are lagging indicators and don't inform real-time decisions.→ Every business has a minimum required profit determined by its financial structure. Jay Aldebert is the architect behind a growing movement to replace traditional accounting as the primary decision-making system for business owners. After 25 years inside a $250 million consulting organization and conducting more than 86,000 field analyses, Jay concluded that most owners operate in financial fog, relying on backward-looking reports that fail to guide the future. He created Return to Owner (RTO), a performance system focused on operational control, profit engineering, and exit readiness—measuring success by what the owner actually takes home. Drawing on one of the largest real-world datasets of privately held businesses, Jay has identified why companies stall and profits disappear. Through his platform Profit by Design, he helps owners gain clarity, increase profitability, and build businesses that deliver real financial outcomes. Connect With Jay:Website: https://profitbydesignconsulting.com/ Instagram: https://www.instagram.com/jayaldebert/ TikTok: https://www.tiktok.com/@jay.aldebert LinkedIn: https://www.linkedin.com/in/jaybaldebert/ YouTube: https://www.youtube.com/@jay_aldebert

What happens when a simple, innovative idea becomes a $55 million business? In this episode of Sharkpreneur, Kevin Harrington and Seth Greene speak with Kris Dehnert, the founder of Dugout Mugs, who shares the incredible story of turning a baseball bat into one of the coolest and most successful drinking mugs in the world. From scaling the business by triple digits to leveraging unique customer acquisition strategies, Kris walks us through his journey of success, challenges, and growth. He also reveals how he diversified the product line and the lessons learned along the way, building a brand that is now a household name in the sports industry. Key Takeaways:→ The importance of focusing on the right metrics, like customer experience.→ Creative strategies for gaining customers through email and text messaging.→ The role of feedback and customer insight in shaping product offerings and business direction.→ How to build a brand with strong customer service and high engagement.→ Why creating a lifestyle business gives entrepreneurs freedom to travel and enjoy life.Kris Dehnert is the CEO and owner of Dugout Mugs®, a company that makes unique, MLB-licensed products for baseball fans. He is also the founder of Dehnert Media Group and a seasoned entrepreneur with over 15 years of experience in various industries, including real estate, apparel, hard goods, and affiliate marketing. With a focus on e-commerce and social media, Kris has generated over $65 million in online sales. At Dehnert Media, he advises businesses on improving their sales, marketing, eCommerce, and social media strategies, emphasizing fun, efficient systems and maximizing time and network value. Kris also runs Bigg Golf, a venture dedicated to manufacturing innovative golf products. Kris is passionate about finding businesses with potential and helping them thrive with his expertise and vision. Connect With Kris: Dugout Mugs: https://dugoutmugs.com/?Denhert Media Group: https://www.dehnertmediagroup.com/Bigg Golf: https://bigggolf.com/Instagram: https://www.instagram.com/dugoutmugsX: https://x.com/KrisDehnertFacebook: https://www.facebook.com/DehnertMediaGroup

What if the most powerful tool in your business was the one that truly understood you better than you understand yourself? In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Rich Schefren, owner of Strategic Profits, who discusses his most personal and groundbreaking innovation yet: Zenith Mind. Known as the "guru to the gurus," Rich has helped many entrepreneurs scale—but when he faced his own internal challenge, he turned to AI to develop a tool that would understand him deeply. What began as a personal solution has grown into a transformative system that combines self-awareness, performance psychology, and AI-powered mentorship. Key Takeaways:→ Why AI's biggest strength is pattern recognition.→ Why most advice falls short, and how personalized AI flips the script.→ How the Zenith Mirror Score shows how well your AI knows you.→ How AI can expose lifelong personal patterns that most don't even realize they are repeating.→ The ultimate vision: AI as a therapist, business strategist, partner, and friend.Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's leading experts in online business strategy. As the founder of Strategic Profits in 2005, Rich has made it his mission to turn struggling opportunity seekers into successful entrepreneurs. Throughout his career, he has coached some of the world's top online business gurus and helped his clients increase their revenues by billions of dollars.Rich has a proven track record of success, having grown three of his own businesses to 7-figure annual revenues. He is credited with authoring the first “viral” free business report and popularizing online business coaching in 2005. In 2009, he invented the first automated webinar, further revolutionizing the online business landscape. With his deep understanding of business strategy, Rich continues to be a key influencer in the world of online entrepreneurship. Connect With Rich: Website: https://richschefren.com/Instagram: https://www.instagram.com/therealrichschefren/X: https://x.com/richschefrenFacebook: https://www.facebook.com/StrategicProfitsHQLinkedIn: https://www.linkedin.com/in/rich-schefren/

What if the career you worked hardest for is actually the thing keeping you stuck? In this episode of Sharkpreneur, Seth Greene interviews Chirag Chaudhari, MD, Emergency Physician, Real Estate Syndicator, Investor Educator, who shares how he transitioned from trading time for money in a high-income medical career to building scalable wealth through passive investing and disciplined due diligence. He breaks down how he has helped over 250 physicians access alternative investments, mitigate risk, and move toward true financial freedom. Key Takeaways:→ Passive investing allows your money to work without requiring additional time from you.→ Traditional retirement vehicles can limit growth relative to alternative investments.→ The best investors focus on mitigating downside risk before pursuing upside.→ Transparency and communication are non-negotiable in any investment partnership.→ Financial freedom changes how you show up in your career because you choose to work rather than needing to. Dr. Chirag Chaudhari is an emergency medicine physician turned real estate syndicator, known as the “Physician Fiduciary” for busy professionals. After years in medical leadership, he shifted careers after a defining “no,” prompting him to rethink his definition of success and begin what he calls his real estate fellowship.What began with a few rental properties alongside his wife has grown into a portfolio of 787 units spanning multifamily conversions, land syndications, ground-up construction, short-term rentals, and oil and gas funds.For Chirag, investing is about more than numbers. He treats each deal with the same care as a physician, conducting thorough due diligence so professionals can invest confidently, without added stress. His journey reflects resilience and a mission to help others achieve financial freedom. Connect With Chirag:Website: https://thesyndicationdoctor.com/

If your prospects aren't making decisions as they used to, it may not be your offer; it may be how their brains process it. In this episode of Sharkpreneur, Seth Greene interviews Paul Ross, Elite Sales Trainer, who shares how his background in hypnosis and NLP led to a breakthrough understanding of how decisions are made and why most salespeople target the wrong part of the brain. He explains how language patterns, focus, and suggestion can help entrepreneurs and financial professionals dramatically improve conversions in today's distracted, fast-moving market. Key Takeaways:→ Buying decisions are made subconsciously. → Prospects must trust themselves before trusting you.→ Suggestion is more powerful than direct persuasion.→ Traditional rapport-building techniques are increasingly ineffective.→ Objections often stem from a lack of psychological positioning. For 30 years, Paul Ross has been the secret weapon for sales leaders who've exhausted conventional methods. He mastered influence in the most brutal testing ground - dating - so effectively that Tom Cruise played a character based on him in Magnolia. When clients mapped his techniques to sales and started crushing numbers, Paul saw the gap: everyone pushes facts while buying decisions happen unconsciously. So he built The Subconscious Sales Advantage - using hypnotic language to bypass resistance and create buying states in minutes. Clients see 30%+ increases in 90 days. Paul's mission: arm driven sales leaders with psychological tools their competition doesn't know exist - so they stop grinding and start dominating. Connect With Paul:Website: https://www.speakerpaulross.com/

Hiring the wrong contractor doesn't just cost money, it can turn your entire project into a nightmare. In this episode of Sharkpreneur, Seth Greene interviews Jon Grishpul, Co-Founder of GreatBuildzs, a platform dedicated to helping homeowners find ethical, vetted contractors. With a background in marketing, technology, and consulting, Jon combines his expertise with insights into the construction industry to address one of the most frustrating problems homeowners face. He explains how contractor scams work, why most online listings are misleading, and how a hands-on vetting process can protect homeowners while ensuring better outcomes for everyone involved. Key Takeaways:→ Most contractor listings favor paid ads over quality.→ Many contractor scams involve fake or stolen licenses.→ Vague estimates are a significant warning sign. → Payments should be linked to completed project milestones.→ Performance-based pricing aligns incentives for everyone involved. Jon Grishpul is the co-founder of GreatBuildz, a remodeling matching service that connects homeowners with vetted general contractors. He's built his reputation at the intersection of renovation expertise and homeowner advocacy, helping people make smarter decisions on remodels, ADUs, contractor selection, and realistic budgeting.Jon's insights have been featured in Forbes, the LA Times, U.S. News & World Report, and the Los Angeles Business Journal. He's also a sought-after podcast guest and thought leader, with appearances on A Well-Designed Business, The Tiny House Lifestyle Podcast, and the Spaces Podcast.As a published author and media contributor, Jon writes practical, expert-driven articles on home remodeling, hiring the right contractor, and planning budgets that actually hold up. Connect With Jon:Website: https://www.greatbuildz.com/Instagram: https://www.instagram.com/greatbuildz/TikTok: https://www.tiktok.com/@greatbuildzFacebook: https://www.facebook.com/GreatBuildzLinkedIn: https://www.linkedin.com/company/greatbuildz/https://www.linkedin.com/in/jongrishpul/

When a serious accident turns someone's life upside down, having the right legal guidance can shape what happens next. In this episode of Sharkpreneur, Seth Greene interviews David Lever, Founder and Senior Partner of Lever & Ecker, PLLC, who discusses how his practice has grown into a boutique firm dedicated to proactive client service, effective systems, and personalized attention. He talks about the realities of accident claims, common misconceptions, and why empathy, preparation, and business discipline are important when helping injured clients move forward. Key Takeaways:→ Serious injury claims seldom settle as quickly as people expect. → Video evidence now has a greater impact in accident cases. → Headlines about verdicts often don't reveal the full legal story. → A strong law firm requires both empathy and efficient business systems. → The right legal representation can assist clients in rebuilding their lives with dignity. David B. Lever is the Founder and Senior Partner of Lever & Ecker, PLLC, a highly respected personal injury law firm based in White Plains, New York. For over 30 years, he has represented accident victims and their families, securing millions in verdicts and settlements, including a confidential $12 million resolution for a client seriously injured in a motor vehicle collision. Since 1990, David has dedicated his practice solely to helping individuals harmed through no fault of their own and has never represented insurance companies or corporate defendants. Known for his integrity, empathy, and relentless advocacy, he treats every case with personal care and attention. David earned his J.D. from Pace University School of Law and is admitted to practice in New York and New Jersey. His honors include New York Metro Super Lawyers (since 2020) and Top 25 Lawyers in Westchester County (2024, 2025). He also serves on the Board of ACLD. Connect With David:Website: https://www.leverecker.com/Instagram: https://www.instagram.com/leverecker/Facebook: https://www.facebook.com/LeverEcker/LinkedIn: https://www.linkedin.com/company/leverecker/

Many businesses grow rapidly at first, only to hit a wall when the founder unknowingly becomes the main obstacle to scaling. In this episode of Sharkpreneur, Seth Greene interviews Sam Goodner, an Entrepreneur, Investor, Author, and Coach who has spent decades building and scaling successful companies. Sam shares the leadership principles behind his bestselling book Like Clockwork: Run Your Business with Swiss Army Precision, revealing how clarity, repeatability, and disciplined systems drive operational scalability. Drawing from his experience scaling companies like Catapult Systems and helping to build the world's largest parking technology company, Sam explains how founders can break through growth plateaus and create businesses that run smoothly without them. Key Takeaways:→ True scalability begins with complete clarity throughout organizations. → Military leadership principles translate surprisingly well into business practices. → Operational scalability depends on clarity, repeatability, and time. → Founders should create a sales playbook before hiring their first salesperson.→ Documenting best practices makes growth easier to replicate and teach. Sam Goodner is a serial entrepreneur, angel investor, and mentor known for leveraging technology to tackle complex business challenges. A dual citizen of Switzerland and the United States, his career ranges from serving as a mountain infantry officer in the Swiss Army to becoming an Inc. 500 CEO and Ernst & Young Entrepreneur of the Year.He founded Catapult Systems in 1993 and grew it into a prominent Microsoft systems integrator before its acquisition in 2013. During this time, he also launched and sold several software and digital companies, including PowerDOC, Inquisite, Mobile Alchemy, and Slingrock.Sam later helped grow FlashParking into a billion-dollar company as president and chief strategy officer. Now retired from daily operations, he focuses on mentoring entrepreneurs and sharing insights from his decades of experience. Connect With Sam:Website: http://www.samgoodner.com/ LinkedIn: https://www.linkedin.com/in/samgoodner/

What happens when the business you built becomes your identity, and then it disappears? In this episode of Sharkpreneur, Seth Greene interviews Alan Underwood, a coach and mentor, who shares his powerful journey that transformed his life and career. After losing his business and facing deep personal struggles, Alan rebuilt his life around purpose, identity, and community support for high-performing men and entrepreneurs. Today, he helps leaders rediscover meaning, rebuild relationships, and create a legacy that goes far beyond just financial success. Key Takeaways:→ How to turn failure into a turning point and define what success means to you.→ Many entrepreneurs and executives achieve success only to encounter burnout, loneliness, and a sense of meaninglessness. → Without clarity on who you are and who you want to become, even the best strategy will fall short. → Learning to change perspective can reveal solutions that once seemed out of reach. → Small daily choices about who you are becoming can gradually shape the life and legacy you want. Alan Underwood is a sought-after coach, capital strategist, and entrepreneur who helps high achievers align identity, vision, and legacy. As founder of Alan Underwood, he works with entrepreneurs, investors, and leaders to connect inner purpose with outer performance, blending high-performance strategy with personal transformation. A devoted father of eight and licensed pilot, Alan also serves as Arizona Wing Leader for Angel Flight West, coordinating volunteer missions that fly patients to life-saving medical care at no cost. Whether teaching elite mindset, legacy-based leadership, or real estate strategy, Alan inspires others to lead with purpose and live in alignment. Connect With Alan:Website: https://thealanunderwood.com/Instagram: https://www.instagram.com/thealanunderwood/LinkedIn: https://www.linkedin.com/in/the-alan-underwood/

Hormonal imbalances impact more than just sexual health; they can significantly change your mood, energy, and overall well-being. In this episode of Sharkpreneur, Seth Greene interviews Jay Campbell, founder of BioLongevity Labs, who shares his journey from suffering a life-changing injury to becoming a global authority on hormone optimization. Jay discusses how hormones like testosterone, peptides, and bioidentical regulators are crucial in transforming energy levels, brain function, and athletic recovery. As the founder of BioLongevity Labs, Jay educates listeners on how modern environmental factors contribute to widespread hormonal imbalances and offers solutions to address the root causes of illness instead of just masking symptoms. Key Takeaways:→ Testosterone therapy can significantly boost energy and mood.→ Peptides and bioidentical hormones target the root cause of hormonal imbalances.→ Environmental contaminants significantly impact hormonal health.→ Many people experience hormonal imbalance without even realizing it. → Optimizing hormones enhances brain function and physical performance. Jay Campbell is a 5-time international best-selling author, men's physique champion, and the Owner and Co-Founder of BioLongevity Labs. Widely recognized as an expert in hormonal optimization, therapeutic peptides, and biohacking for health and performance, Jay is dedicated to helping people break free from the failing "sick care" system and take charge of their health. His journey started after a sports injury led him to rethink traditional health approaches. Through years of intensive research and personal experience, he discovered the power of therapeutic testosterone and peptides—two transformative tools that changed his life and health. As the founder of BioLongevity Labs, Jay leads a revolution by offering cutting-edge peptides and bioregulators to promote cellular regeneration, hormonal balance, and metabolic health. His mission is to inspire and empower others to optimize their health, reverse aging, and realize their full physical, mental, and emotional potential. Connect with Jay:Website: https://jaycampbell.com/Instagram: https://www.instagram.com/jaycampbell333/X: https://x.com/JayCampbell333Facebook: https://www.facebook.com/JayCampbell333/LinkedIn: https://www.linkedin.com/in/jayccampbell/

What if the biggest thing holding your business back is the founder's inability to step away from the day-to-day? In this episode of Sharkpreneur, Seth Greene interviews Robyn Goldenberg, VP at Strategy Leaders, who shares how she helps privately held companies navigate the “messy middle” of growth to become scalable, system-driven businesses. With experience guiding companies from $2M to $30M in revenue, Robyn explains why many founders remain stuck in daily operations and how operational systems can unlock growth and freedom. She also discusses financial discipline, exit planning, leadership challenges, and why a business's ultimate goal should be independence from its owner. Key Takeaways:→ When assessing a company's growth potential, profit, cash flow, and operational structure are more important than top-line revenue. → Tracking how leaders spend their time can expose major inefficiencies, helping business owners identify where to make changes.→ A healthy cash flow fosters reinvestment, stability, and effective scaling of operations.→ Businesses that rely solely on the owner are more likely to fail, whereas structured systems enable companies to function independently. → Entrepreneurs often start businesses without systems, but scaling becomes impossible without them. Robyn Goldenberg helps business owners build companies that truly work without burnout, excess, or nonsense. A strategist, operator, and mother of three, she has over 15 years of experience supporting small and midsize businesses in growing smarter. As VP at Strategy Leaders, she partners with growth-stage companies ($1.5M–$10M) to develop the structures needed for sustainable growth: clear financials, aligned leadership, operational systems, and a genuine strategic direction. Her approach is direct and action-focused, highlighting clarity, consistency, and accountability.Robyn is also the founder of Bad B CMO, a strategy-first marketing firm that emphasizes systems and a revenue-focused mindset for teams tired of wasting money. Through her third venture, Find Staff, she helps businesses hire faster by connecting them with skilled global talent. A 40 Under 40 honoree and nationally recognized speaker, she's known for her high-energy, practical insights. Connect With Robyn:Website: https://strategyleaders.com/LinkedIn: https://www.linkedin.com/in/robyngoldenberg/

What happens when an entrepreneur rejects corporate shortcuts and builds a business around relationships, trust, and long-term customer health? In this episode of Sharkpreneur, Seth Greene interviews Timothy Rexius, CEO and President of Omaha Protein Popcorn, Rexius Nutrition Corporation, and Iron Heaven Gyms. Timothy shares his unconventional journey of building a nutrition company that started from a single store in Nebraska and expanded into a multi-brand business operating across several countries. A longtime entrepreneur, former competitive bodybuilder, and international keynote speaker, Timothy now leads several ventures, including Omaha Protein Popcorn, VHI Nutraceuticals, and Iron Heaven Gyms. He explains how franchising former employees, prioritizing customer relationships over commissions, and returning to fundamental business principles helped drive long-term growth. Key Takeaways:→ Prioritize building customer relationships and trust rather than relying on high-pressure sales tactics. → Recognizing entrepreneurial potential early can foster long-term leaders. → How humility and careful planning are vital business skills. → Rexius Nutrition grew internationally through networking, collaborations, and personal contacts. → What most entrepreneurs misunderstand when trying to build a brand that truly connects with customers. Timothy Rexius is the President and CEO of Rexius Nutrition, the fastest-growing chain of retail nutritional supplement stores in the United States, with more than 25 locations across 10 states. With over 13 years of experience in the retail industry, Timothy is a proven leader in franchising, business development, and marketing strategy. He is also the co-founder and co-owner of VHI LLC, a wholesale distribution company known for its innovative supplement lines, including the popular OPP Omaha Protein Popcorn. Beyond retail and distribution, Timothy is a co-owner of Iron Heaven Gyms, a trio of premier fitness facilities in West Omaha dedicated to athletes and fitness enthusiasts of all levels. He also hosts the Now or Never Video Podcast, where he interviews successful entrepreneurs and business leaders across the Midwest. A passionate motivational speaker, Timothy shares his hard-earned insights to inspire and empower the next generation of business owners. Connect With Timothy:Website: https://timrexius.com/ Instagram: https://www.instagram.com/timothy_d_rexius/ YouTube: https://www.youtube.com/@timothydrexius

What does it take to turn a premium domain name into a data-driven legal tech platform serving millions of consumers and hundreds of thousands of attorneys? In this episode of Sharkpreneur, Seth Greene interviews Colleen Joyce, CEO of Lawyer.com, who shares how the company evolved from an early domain development opportunity into a powerful legal marketplace and tech platform. She explains how Lawyer.com helps consumers find attorneys more easily, why the company considers itself a data-driven tech business within the legal industry, and how its services have expanded to include intake, call answering, and AI-powered solutions. Colleen also discusses startup mentality, product evolution, content strategy, and the challenge of staying ahead as AI rapidly reshapes both search and legal operations. Key Takeaways:→ Lawyer.com simplifies the process of finding a lawyer by acting as a match-making engine between consumers and attorneys. → The platform is centered on everyday legal needs such as divorce, estate planning, personal injury, and DUI. → Lawyer.com is a tech company first, using data and systems to drive how the business operates. → By embracing AI early, it became central to Lawyer.com's product development and future planning. → While AI can help with answering and efficiency, important or high-value legal matters still require human empathy and judgement. Colleen Joyce is the CEO of Lawyer.com, the leading online legal marketplace connecting consumers with trusted attorneys across every practice area and location. With nearly two decades of experience in digital media and domain development—from building Popstar.com and interviewing A-list celebrities to growing Lawyer.com into an industry powerhouse—Colleen brings authenticity, energy, and a growth-first mindset to everything she does. Under her leadership, Lawyer.com assists a large number of consumers each month and maintains a network of private practice attorneys who specialize in consumer law. The company's ecosystem includes LawyerLine, an AI-powered 24/7 call intake service that turns leads into signed retainers, and the Lawyer Growth Summit, an immersive annual conference that brings together legal tech innovators and forward-thinking attorneys. Colleen's brand reflects transparency, innovation, and community; she's authentic, unfiltered, and passionate about democratizing access to justice while helping lawyers grow. Connect With Colleen:Website: https://lawyer.com/ Instagram: https://www.instagram.com/lawyerdotcom X: https://x.com/lawyer Facebook: https://www.facebook.com/lawyerdotcom LinkedIn: https://www.linkedin.com/company/lawyer-com/ YouTube: https://www.youtube.com/@LDC2025/videos

When something feels wrong with your medical care, your instinct may be to trust and move on, but that instinct could cost you more than you realize. In this episode of Sharkpreneur, Seth Greene interviews Russell R. Reynolds, JD, Co-founder of The Law Offices of Reynolds & Reynolds, a seasoned Texas trial attorney specializing in medical malpractice and personal injury law. With a background in healthcare administration and decades of courtroom experience navigating tort reform, ERISA challenges, and complex expert testimony requirements, Russell has built a firm dedicated to holding healthcare providers accountable. He shares how feasibility, case selection, and patient advocacy determine whether justice is even possible and why most potential claims never make it to court. Key Takeaways:→ Medical malpractice cases are extremely costly to pursue due to the high cost of expert witnesses→ Most firms operate on contingency, meaning attorneys personally finance cases and only recover fees if they win. → Cognitive dissonance prevents many patients from questioning their doctors even when something feels off. → Getting second or third medical opinions is both a right and an essential safeguard. → Most malpractice inquiries are rejected due to economic and legal constraints, despite genuine harm. Russell R. Reynolds, JD, earned his Juris Doctor from Thomas M. Cooley Law School and was admitted to the State Bar of Texas in 2000. He is also authorized to practice before the U.S. District Court for the Northern District of Texas. Over the past 25 years, Rusty has dedicated his career to representing individuals who have suffered personal injuries caused by others' negligence. Rusty has built a reputation as a trusted Motor Vehicle Accident Lawyer. He collaborates with the Reynolds & Reynolds team to ensure victims of Medical Malpractice, Personal Injury, Wrongful Death, and Premises Liability cases receive the compensation they deserve. Rusty co-founded The Law Offices of Reynolds & Reynolds with his sister-in-law, Debra Reynolds, in 2005. When he is not working on cases, Rusty enjoys spending time with his wife, Valerie, and their two daughters. Connect With Russell:Website: https://rrlfirm.com/

What if the fastest way to calm conflict is not defending yourself, but helping the other person feel fully heard? In this episode of Sharkpreneur, Seth Greene interviews Douglas E. Noll, Lawyer-Turned-Peacemaker, who shares the powerful method behind his book De-Escalate: How to Calm an Angry Person in 90 Seconds or Less. Drawing from decades of experience in conflict resolution, neuroscience, and even prison mediation, Doug explains how emotional validation can calm anger faster than logic, rebuttals, or apologies. He also reveals how his work has helped everyone from families and couples to incarcerated individuals and why he believes these skills could help heal deep polarization in society. Key Takeaways:→ Naming emotions helps calm the mind and regain emotional self-control.→ One of the most effective ways to start de-escalating conflict is simply observing how the other person feels. → When emotions flare up, your brain shuts down, removing logic and problem-solving during heated moments. → Apologizing too soon can backfire because people need to feel heard and emotionally understood first.→ Incarcerated individuals have used this model to become mediators and peacemakers. Douglas E. Noll is an acclaimed author, speaker, and mediator. After 22 years as a trial lawyer, he shifted to peacemaking and conflict resolution, helping people settle deep, difficult disputes. Noll teaches Decision Making Under Uncertainty and Conflict as an adjunct professor at the Pepperdine Caruso School of Law, Straus Institute. He earned a law degree from the University of the Pacific McGeorge School of Law and a Master's in Peacemaking and Conflict Studies from Fresno Pacific University. Noll co-founded the Prison of Peace Project, where he trained inmates to become peacemakers in maximum security prisons. Having mediated over 1,500 disputes, he has trained leaders and mediators around the world. Noll is the author of five books, including De-Escalate, and has developed popular online courses. He's also a jazz violinist, pilot, ski instructor, and tai chi master, living in the Sierra Nevada foothills with his wife. Connect With Doug:Website: https://dougnoll.com/podcast/seth-greene/

What if the fastest way to scale in a hyper-regulated industry is to build the platform everyone else wishes they had? In this episode of Sharkpreneur, Seth Greene interviews Joseph Shalaby, Broker and CEO of E Mortgage Capital Inc., a national mortgage bank and broker licensed in 48 states. He shares how he started in the mortgage business in 2002 and built an end-to-end, vertically integrated platform that handles licensing, compliance, audits, surety bonds, technology, and infrastructure, allowing other mortgage companies to grow faster. He also discusses the mindset behind serving-first leadership, explains why entrepreneurship is the main barrier to success in mortgages, and describes how his top-ranked business podcast has become a philanthropic passion project focused on faith, family, and self-improvement. Key Takeaways:→ E Mortgage Capital's advantage is its vertically integrated platform combining marketing, tech, legal, compliance, and infrastructure. → E Mortgage Capital focuses on a B2B platform model, bringing mortgage firms onto its infrastructure through partnerships and acquisitions. → E Mortgage Capital works with mortgage company owners who understand the leverage of a strong platform.→ Rising compliance and audit requirements are pushing smaller mortgage firms to seek larger platforms.→ Success in mortgages depends on work ethic, resilience, and an entrepreneurial mindset. Joseph Shalaby is the CEO and Broker of E Mortgage Capital Inc., a nationwide mortgage platform operating in over 40 states and employing more than 900 licensed loan officers. With over 20 years in the mortgage industry, he has built a reputation for innovation, client-focused service, and increasing access to homeownership. A graduate of UC Santa Barbara with honors, Joseph also studied law at Abraham Lincoln University School of Law, demonstrating his commitment to lifelong learning.Born in Cairo, Egypt, and raised in California, Joseph's early life and his father's journey from gas station attendant to physician shaped his drive and resilience. Under his leadership, E Mortgage Capital has become a rapidly growing national lender. Joseph is also a philanthropist and the founder of the Shalaby Foundation, supporting education and underserved communities. Connect With Joseph:Website: https://www.emortgagecapital.com/ Instagram: https://www.instagram.com/josephshalabyFacebook: https://www.facebook.com/josephshalaby/LinkedIn: https://www.linkedin.com/in/joseph-s-7611718/

What if the real difference between “saving money” and “building wealth” is just access and knowing how to level up? In this episode of Sharkpreneur, Seth Greene interviews Lane Kawaoka, Author of The Wealth Elevator, who went from engineering and traditional 401(k) investing to building a real estate portfolio of 11 rental properties by 2015 and leaving his day job in 2018. Lane explains the difference between “working-class” investing and “investor-class” investing—especially how accredited investors gain access to higher-quality commercial assets through syndications and private placements. He also breaks down the Wealth Elevator philosophy, the mindset shift from earning money to allocating capital, and how macroeconomics, operator skill, and liquidity constraints shape real-world investment outcomes. Key Takeaways:→ Many high-net-worth investors eventually trade scattered rental properties for larger apartment investments through pooled capital.→ Flipping properties usually involves more time and risk than long-term buy-and-hold or value-add commercial investments. → The difference between working-class and investor-class opportunities usually comes down to access to capital and larger deals. → Real estate syndications can provide investors with institutional-quality exposure while avoiding some of the inefficiencies associated with large public REIT structures.→ Surrounding yourself with experienced investors helps accelerate learning and improve decision-making. Lane Kawaoka owns 10,000+ rental units and leads the “Hui Deal Pipeline Club,” which has acquired over $2.1B+ of real estate by syndicating $200 million+ of private equity since 2016. He has returned over $ 45 million to his investors through distributions. Lane uses his Engineering degree to reverse-engineer wealth-building strategies the rich use in the Top-50 Investing Podcast, The Wealth Elevator. Connect With Lane:Website: https://thewealthelevator.com/Instagram: https://www.instagram.com/thewealthelevator/Facebook: https://www.facebook.com/TheWealthElevator/LinkedIn: https://www.linkedin.com/company/thewealthelevator/

If you're adopting AI quickly but revenue isn't increasing, the issue might not be your tools; it may be your roadmap. In this episode of Sharkpreneur, Seth Greene interviews Apryl Syed, CEO of ApetureCodex, who led three product lines at Sage and later worked on conversion strategies with enterprise brands through Bloomreach, including clients like Staples, Gap, Neiman Marcus, and Williams-Sonoma. She explains how to build an AI-enabled growth roadmap that combines people and automation, enhances the customer journey from “trial to wow,” and delivers measurable revenue growth without copying what everyone else is doing. Key Takeaways:→ Using the same AI as everyone else produces the same results.→ Some team members excel in rapid change, while others find it challenging. → Identifying where customers reach the “wow” moment helps you eliminate friction in the user journey. → After refining the product journey, improve ad targeting, then optimize landing pages and message-match. → Higher leader volume doesn't matter if the process and onboarding can't convert and retain the right customers. Apryl Syed is the CEO of ApertureCodex, a growth and innovation consultancy based in the San Francisco Bay Area. As founder, she helps technical founders see their businesses from multiple perspectives—enhancing sales, marketing, customer success, fundraising, and leadership—so they can bridge the gap between technical skills and business knowledge and grow sustainably. Previously at Sage, Apryl managed three product lines with full P&L responsibility, including sales, support, customer success, marketing, product direction, and development, and led the NPS program across Sage North America. She later led Marketing and Customer Success at Blytheco (Sage's largest U.S. partner), launched the Bellwether business magazine, developed sales onboarding, and coached teams to close million-dollar deals for manufacturers and distributors. At Bloomreach, she collaborated with enterprise brands like Staples, Neiman Marcus, and Gap to improve digital commerce performance. She also publishes Think Like a CEO and The Founder's Edge. Connect With Apryl:Website: https://www.apeturecodex.com/ Instagram: https://www.instagram.com/aprylsyedcoach/LinkedIn: https://www.linkedin.com/in/aprylsyed/

If buyers don't care about your product story, how do you meet them where they are and still drive revenue growth? In this episode of Sharkpreneur, Seth Greene interviews Brent Keltner, Ph.D., Founder and President of Winalytics LLC, who leverages his experience leading marketing and sales teams and achieving multiple growth results to explain why most go-to-market efforts fail: they begin with the seller, not the buyer. He explains how to establish a “journey-first” approach that allows buying committees to self-educate, aligns internal teams around a shared value proposition, and turns discovery into the engine that drives real revenue growth. Key Takeaways:→ Most teams talk about themselves first, but buyers care more about what is in it for them.→ A strong value proposition starts with the outcome the buyer wants.→ The best value propositions connect product value, business value, and enterprise value. → Buyers prefer to educate themselves, so companies should give them clear ways to learn at their own pace. → Discovery should be a major part of the sales process because it helps build support across the buying committee. Brent Keltner, Ph.D., is President of Winalytics LLC and the creator of Winalytics' Journey First Growth methodology. Winalytics helps mid-market and enterprise clients accelerate account-based B2B growth. The team has expertise in various industries, including education, human capital, healthcare, and SaaS. Before starting Winalytics, Brent expanded growth as a revenue leader at four different companies. He began his career as a Ph.D. social scientist at Stanford University and the RAND Corporation. His first book was the Revenue Acceleration Playbook. He has published articles on marketing and sales strategy in MarketingProfs, CEOWorld, the Sloan Management Review, the California Management Review, and Sales and Marketing Magazine. Connect With Brent:Website: http://winalytics.com/LinkedIn: https://www.linkedin.com/company/winalytics-llc/

Many businesses obsess over getting more leads, but the real growth happens in what you do after the click. In this episode of Sharkpreneur, Seth Greene interviews Michael Elliot, Founder of Adtrain, who discusses how he built a seven-figure PPC agency starting with just $3,000 in the bank and no safety net. Drawing from his experience with depression, high-risk entrepreneurship, and rapid agency growth, Michael explains what most businesses get wrong about paid traffic, lead follow-up, and data attribution. This episode provides a candid look at how conversion rate optimization, automation, and honest operational discipline turn ad spend into real, scalable revenue. Key Takeaways:→ The greatest ROI improvements usually occur after the click, not from attracting more traffic. → Broken attribution and dirty data result in expensive, misleading decisions.→ Quick lead responses greatly boost conversion rates.→ Automation is most effective when it first addresses key business processes. → AI tools are only useful when connected to fundamentals, not just shiny objects. Michael Elliott is an expert in turning paid media and AI into systems that deliver predictable revenue. With 14 years of experience, he's renowned for transforming messy ad accounts, vague funnels, and operational bottlenecks into clean, scalable engines that founders can rely on. A Google Premier Partner and top 1% Upwork freelancer, Michael has managed £1.5M/month in ad spend, generated £67M+ in client revenue, and built multiple seven-figure businesses across advertising, AI automation, and the holiday-home industry. Michael's AI-driven systems have helped companies generate 600–800 leads per month with just one salesperson, leveraging workflows that streamline operations and accelerate response time. His approach focuses on adopting AI in ways that directly impact profit, such as improving qualification, routing, and follow-up—rather than getting distracted by flashy tools. Michael leaves audiences with actionable steps to apply immediately, helping them maximize their ROI. Connect With Michael:Website: https://adtrain.co.uk/

What if the book you've been putting off is already hidden inside the conversations you've recorded? In this episode of Sharkpreneur, Seth Greene interviews Sheila Slick, founder of Five Milestones and creator of the PodToBook.ai platform, who shares how entrepreneurs, podcasters, and experts can become published authors without starting from a blank page. Drawing on her background as a software developer and business consultant, Sheila outlines her five-step process for transforming audio content into polished, AI-assisted books that build authority, drive ROI, and preserve legacy. With more than 80 experts already guided from raw conversations to published works, this episode reveals a faster, smarter path to turning content into a tangible business asset. Key Takeaways:→ If you record podcasts, webinars, or calls, you already have the raw material for a book. → Audio content eliminates the biggest friction point in writing: the blank page. → AI-assisted publishing works best when paired with human editing and revision.→ Repurposing content can reduce book creation from months to days. → Publishing a book can drive ROI through authority, speaking engagements, and client acquisition. Sheila Slick, MS, is the Founder of Five Milestones and creator of PodToBook.ai, an AI-powered platform that transforms podcast episodes into professionally structured book manuscripts in 2-3 hours. Since launching, she's helped publish 80+ authors and is a two-time Amazon bestselling author, having authored "Momentum: Daily Practices to Build Your Business & Thrive" and co-authored five books. As Past Chair of SCORE Volusia Flagler County, she mentored over 1,000 small business owners. With over 25 years of entrepreneurial experience and a Master's in Leadership, Sheila provides strategic business consulting and publishing services while hosting the "Milestone Moments in Business and Leadership" podcast. Connect With Sheila:Website: https://fivemilestones.com/LinkedIn: https://www.linkedin.com/in/sheilaslick/

High performers are taught to push harder, but what if the real breakthrough comes from learning to regulate, recover, and reconnect? In this episode of Sharkpreneur, Seth Greene interviews Owen Marcus, Founder and CEO of MELD (Men's Emotional Leadership Development) and author of Grow Up: A Man's Guide to Emotional Maturity. Owen unpacks why high-performing entrepreneurs often hit an invisible ceiling despite doing “everything right.” Drawing on five decades of experience working with leaders, athletes, and elite performers, Owen explains how chronic stress, emotional disconnection, and nervous system overload quietly erode performance, relationships, and fulfillment. This conversation bridges neuroscience, leadership, and personal growth to reveal how building resilience from the body up unlocks the final 30% of untapped potential. Key Takeaways:→ Entrepreneurs are often wired for survival, not fulfillment, which leads to chronic overdrive.→ Long-term stress creates allostatic load, silently shrinking resilience and emotional capacity. → High performance at work does not automatically translate into a healthy connection at home. → Neuroplasticity allows leaders to rewire stress patterns and build new capacity over time. → Somatic mindfulness helps retrain the nervous system by increasing body awareness. Owen Marcus is the Founder and CEO of MELD (Men's Emotional Leadership Development), demonstrating the transformative potential of evidence-based peer support. A pioneer in men's emotional health, his retreats, workshops, coaching, training, and other programs enhance relational dynamics and support men's personal and professional growth and leadership development. For nearly three decades, MELD has been a trusted guide for men navigating the complex terrain of modern life: stress, relationships, leadership, and identity. Marcus is also the author of Grow Up: A Man's Guide to Emotional Maturity. In it, Marcus leads readers on an enlightening path toward the authentic self, revealing how men need clarity, purpose, connection, and the support of other men to thrive. A founding member of the United States Association for Body Psychotherapy (USABP) and a member of Division 51 of the American Psychological Association, Marcus integrates neuroscience, Polyvagal Theory, and somatic mindfulness to help individuals and groups cultivate emotional intelligence and authentic leadership. Connect With Owen:Website: https://meld.community/Instagram: https://www.instagram.com/meld.men/X: https://x.com/meldmenFacebook: https://www.facebook.com/meldmenLinkedIn: https://www.linkedin.com/company/meldmenscommunity/

If your team is frustrated, your culture is drifting, and change feels exhausting, this conversation will reset your leadership. In this episode of Sharkpreneur, Seth Greene interviews Scott Burgmeyer, Founder and CEO of BecomeMore Group, who shares how he helps 300–500-employee organizations grow through leadership development, strategy, and change management. He's the author of Chief Optimization Officer (2020) and Think: The Road Less Traveled (May 2025), and he co-hosts the Leadership Line podcast, released weekly. Scott explains how authentic leadership, truth-telling, and doing improvement with people (not to them) can reduce turnover, strengthen culture, and create measurable business impact. Key Takeaways:→ Regulatory disruption can be ignored, resisted, or accepted, but the winners redesign the org and equip leaders for the new reality. → Scaling works best when repeatable systems are built without neglecting the human side that drives adoption and retention. → Authentic leadership is relational, not social. → Leaders often “know” the issues but need an outside voice to cut through the sugarcoating and call out what's really happening. → You can't lead today's workforce with yesterday's assumptions. Frustration often stems from resisting reality rather than adapting your leadership approach. Scott Burgmeyer is the Founder and CEO of BecomeMore Group, a company that reflects his journey of growth and transformation. His early career followed a traditional path, with successful roles in corporate environments. However, after achieving a significant corporate opportunity, Scott realized his comfort zone had shrunk, while the organization seemed content with his performance. Seeking more, he founded Creative Solutions Group in 2010, driven by relentless curiosity and a desire for growth.In 2018, Scott focused his efforts full-time on Creative Solutions Group and shortly thereafter co-authored his first of four books. The company continued to expand, culminating in a corporate acquisition with his partner Tammy in 2021 and the release of their fifth book. In 2023, Scott and Tammy formalized their merger, rebranding as BecomeMore Group to reflect their commitment to continuous personal and professional growth. Connect With Scott:Website: https://www.becomemoregp.com/Instagram: https://www.instagram.com/becomemoregp/X: https://x.com/BecomeMoreGrouphttps://x.com/scottburgmeyerFacebook: https://www.facebook.com/profile.php?id=61576980455975LinkedIn: https://www.linkedin.com/company/becomemoregp/https://www.linkedin.com/company/becomemoregp/

In an AI-driven world, SEO is evolving, but is traditional SEO still effective? Discover how Answer Engine Optimization (AEO) is changing the digital landscape. In this episode of Sharkpreneur, Seth Greene interviews Damon Burton, Founder and President of SEO National, who discusses the future of SEO in an AI-dominated world. As AI tools like ChatGPT take over search queries, Damon explains how businesses can leverage these tools while staying true to the tried-and-true SEO strategies that have worked for decades. From the basics of SEO to advanced Answer Engine Optimization (AEO), Damon offers expert insights into how businesses can thrive in this new digital era. Key Takeaways:→ AI is reshaping SEO, but it's still vital to focus on the same core elements. → Despite the rise of AI, foundational SEO, like website structure and content strategy, remains essential. → Google's dominance in search engines is still substantial, and businesses should not panic. → Understanding the intent behind search queries is vital for both traditional SEO and AI-powered platforms. → AI offers small businesses a unique opportunity to compete against larger players with the right SEO strategy and content. Damon Burton is the founder of SEO National, a search engine marketing agency he launched in 2007 after famously outranking a billion-dollar company on Google. Since then, he has built an international team that's helped clients like Tony Robbins, Russell Brunson, NBA teams, and Inc. 5000 and Shark Tank–featured companies make more in a month than they used to in a year. A best-selling author, Damon literally wrote the book on SEO—Outrank, a practical guide that shows businesses how to dominate Google without paying for ads. Featured in Entrepreneur, Forbes, BuzzFeed, and USA Weekly, he's known for making complex SEO strategies easy to understand and implement. A husband and father of three, Damon also speaks on leading remote teams and building a family-first culture while scaling a high-performance digital business. Connect With Damon:Website: http://damonburton.com/Instagram: https://www.instagram.com/entrepreneurdamon/X: https://x.com/EntrepreneurDBFacebook: https://www.facebook.com/damon.burtonLinkedIn: https://www.linkedin.com/in/damonburton/YouTube: https://www.youtube.com/@damon-burton

Most business owners don't realize they're building an exit they can't afford. In this episode of Sharkpreneur, Seth Greene interviews Marc Adams, Strategy Mentor & Business Exit Planner at Acquisitions4You, who shares how his work has helped provide $22B in funding support and why he now focuses on helping founders double business value in 12 months or less. After a stage-four cancer diagnosis during the pandemic and a life-changing conversation with his son, Marc pivoted his mission toward helping the “nine out of ten” owners who never get the outcome they need. He explains the Double and Keep It framework, designed to grow value fast while protecting owners from the usual traps of dilution, debt burdens, and painful exit costs. Key Takeaways:→ Most business owners don't get the value they expect when it's time to sell.→ Exit-math can be brutal, especially in states with high taxes. → Traditional private equity doesn't solve the real problem. → The “double and keep it” framework aims to achieve value growth without dilution or debt service. → This framework is meant to create a real retirement-grade exit. Marc Adams is a strategy mentor and business-exit planner who helps founder-led companies double enterprise value in 12–24 months and structure tax-efficient exits without heavy dilution or personal guarantees. He's helped take a company from roughly $140M to a $1B valuation and led a loss-making $18M-revenue business to a $140M exit. A bestselling author with Times Square features, Marc works closely with family offices and private capital, providing founders with a practical, buyer-aligned playbook for value creation, clean diligence, and better after-tax outcomes. Connect With Marc:Website: https://acquisitions4you.com/LinkedIn: https://www.linkedin.com/in/1marcadams/

Your benefits plan may be getting more expensive for reasons unrelated to better care. In this episode of Sharkpreneur, Seth Greene interviews Chris Hamilton, Partner at Hotchkiss Insurance and a healthcare industry expert, who explains why employer health costs keep skyrocketing. He breaks down how misaligned incentives in traditional plans drive inflation and why mid-market employers often have far more control than they realize. You'll hear practical, modern strategies such as self-funding, direct agreements, and transparency tools that can improve coverage while reducing total costs for both companies and employees. Key Takeaways:→ Traditional compensation structures can incentivize higher premiums rather than better outcomes for employers and employees.→ When insurers own PBMs and other components, pricing can become a circular profit engine that justifies ongoing rate hikes. → If you reduce the underlying cost of care, the premium required to fund the plan naturally drops.→ The same procedure can vary dramatically in price across facilities, with no reliable correlation to quality. → Employers can contract directly with hospitals and concierge physicians to simplify access, improve care, and reduce both company and employee financial burdens. Chris Hamilton is a Partner at Hotchkiss Insurance in Texas, where he leads the employee benefits consulting practice. He specializes in managing healthcare and insurance costs to improve benefits coverage, reduce expenses, and enhance employee health outcomes. With over a decade of experience in corporate finance, Chris has advised clients across various industries, including private equity and oil & gas. In his free time, he enjoys traveling, working out, attending live music events, and spending time with family. Connect With Chris:Website: https://hotchkissinsurance.com/YouTube: https://www.youtube.com/@chrishamiltonbenefitsinsiderLinkedIn: https://www.linkedin.com/in/chamilton/