SharkPreneur

Unveiling the Power of Customized Marketing Campaigns Logan Rae, Argon Agency – The Sharkpreneur podcast with Karl McKinnie Episode 1002 Logan Rae Logan Rae is the founder of the digital marketing company Argon Agency. In the ashes of 2020, a team of serial entrepreneurs came together and noticed a void in the digital marketing realm. A black hole, if you will. Traditional digital marketing was a series of smoke screens, empty promises, one size fits all cookie cutter campaigns, and charts and graphs that look pretty, but don't actually mean much. There had to be a better way. There had to be a way to provide clear, customized marketing campaigns that provided results, not just pretty charts and vague answers as to where your budget went. From that realization was born Argon Agency.   Listen to this informative Sharkpreneur episode with Logan Rae about the power of customized marketing campaigns. Here are some of the beneficial topics covered on this week's show: - How Argon Agency's approach involves custom-built, results-focused marketing campaigns tailored to each client's goals. - Why Argon Agency delivers customized solution instead of offering a one-size-fits-all service. - How Argon Agency keeps up with industry trends and identifies opportunities for its clients. - Why a using a trend should positively contribute to a brand and align with the company's goals. - How it's important to provide trustworthy service while having open communication with your clients.   Connect with Logan: Guest Contact Info   Links Mentioned: argonagency.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-Driven Marketing Magic: Nowsite's Journey to 70,000 Happy Customers Justin Belobaba, Now.Site   – The Sharkpreneur podcast with Seth Greene Episode 1001 Justin Belobaba Justin Belobaba is the Founder & CEO of Nowsite, the #1 AI-powered online marketing platform for solopreneurs. A serial tech entrepreneur with three successful exits, he was recognized as the Canadian Young Entrepreneur of the Year, and has had his companies ranked among the Top 10 Fastest Growing in Canada four times. Justin is a graduate of Harvard (magna cum laude) and Oxford. He is a CrossFit enthusiast, and a proud dad to three awesome young boys.   Listen to this informative Sharkpreneur episode with Justin Belobaba about AI-driven marketing magic. Here are some of the beneficial topics covered on this week's show: - How building a professional and trustworthy social media presence is a good start for entrepreneurs. - Why Nowsite focuses on creating original content and engaging with others to build trust and relationships. - How AI has enabled Nowsite to simplify content creation for its users who aren't tech savvy. - Why it's important to stay optimistic and determined while dealing with the challenges of running a tech company. - How having a work life balance and being present in your personal life are vital for success.   Connect with Justin: Guest Contact Info Facebook Facebook.com/nowsiteofficial   Links Mentioned: Now.Site   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transforming Wastewater and Digital Marketing Suzan Chin-Taylor, Creative Raven   – The Sharkpreneur podcast with Karl McKinnie Episode 1000 Suzan Chin-Taylor Suzan Chin-Taylor founded Creative Raven in 2004 to offer firms in the water, wastewater and underground infrastructure industry a means to access all of the services of a marketing and business development firm that really understood their market and the unique challenges needed to succeed. With over two decades in the industry, she considers herself a “sewer rat” and feels incredibly blessed to have the privilege of working in an industry that is so vital to daily life and is filled with wonderful, generous un-sung heroes. In 2016 she was able to follow a long-held dream to bring her passion and love for the trenchless industry to parts of the world that need it, starting first with India, beginning with the opening of an office in Bangalore. When not being fascinated with all things wastewater, Suzan is an avid hiker in the Red Rock country of Northern Arizona, singer in her spiritual community choir and a supporter of organizations that support entrepreneurship, the protection of wildlife and the environment.   Listen to this informative Sharkpreneur episode with Suzan Chin-Taylor about transforming wastewater and digital marketing. Here are some of the beneficial topics covered on this week's show: - How good word of mouth marketing can lead your business to steady growth. - Why digital marketers need to understand their client's needs, target audience, and content preferences. - How consistency, frequency, and persistence are crucial elements of successful digital marketing. - Why digital marketing will play a pivotal role in the future of wastewater and water treatment. - How creating engaging and educational content builds trust with your customers.   Connect with Suzan: Guest Contact Info Facebook facebook.com/CreativeRavenMarketing facebook.com/thetuitgroup.com LinkedIn linkedin.com/in/creativeraven   Links Mentioned:a thetuitgroup.com Creativeraven.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-Driven Marketing Strategies Dr. Brett Lane, BrettSLane.com   – The Sharkpreneur podcast with Seth Greene Episode 999 Dr. Brett Lane Dr. Brett Lane is an SEO expert and digital marketing consultant who helps businesses of all sizes grow their online presence and achieve their goals through SEO, content creation, link building, and social media marketing. He is the founder and owner of SEO Outsourcing, a digital marketing agency that provides personalized and comprehensive services to clients across various industries, such as hotels, insurance, toys, products, banks, services, and auto. With over 20 years of experience in the field, Dr. Brett has a proven track record of delivering results and value for his clients, having worked with major brands like Four Seasons Hotels, Progressive, and Nationwide Insurance. He is also a lifelong learner who constantly updates his skillset and credentials, having earned his Doctorate in Digital Marketing in 2023 and completed digital marketing certifications from Harvard and Oxford University in 2022. He is a sought-after speaker and a TEDx presenter, sharing his insights and expertise on digital marketing topics. Dr. Brett is passionate about helping content creators, influencers, streamers, industry leaders, entrepreneurs, and businesses grow their following, views, and engagement on social media, SEO, and video content platforms. He is also a dedicated husband and father of two.   Listen to this informative Sharkpreneur episode with Dr. Brett Lane about AI-driven marketing strategies. Here are some of the beneficial topics covered on this week's show: - How it's important for businesses of all sizes to be easily scalable. - Why business owner should use AI tools to create and distribute content at scale. - How using AI to create content is efficient and cost effective. - Why businesses should be utilizing technology to accelerate their growth. - How efficient planning can save your business time and money.   Connect with Brett: Guest Contact Info   Links Mentioned: brettslane.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Investor Returns in Mobile Home Parks Charlotte Dunford, Johns Creek Capital   – The Sharkpreneur podcast with Seth Greene Episode 998 Charlotte Dunford Charlotte Dunford is a graduate of The Georgia Institute of Technology where she earned her B.S. in Business with a focus on business analytics and technology. Charlotte, along with her business Partners, currently sponsors the repositioning of 24 value-added and turnaround mobile home parks.   Listen to this informative Sharkpreneur episode with Charlotte Dunford about maximizing investor returns in mobile home parks. Here are some of the beneficial topics covered on this week's show: - How mobile park homes have high-cap rate deals with less competition than multifamily properties. - Why investing in mobile parks can help address the affordable housing crisis in the United States. - How it's important to improve the curb appeal and infrastructure in mobile home parks. - Why landlords should advocate for tenants, especially during challenging times. - How creating better living conditions for those whole live in mobile home parks increases its value.   Connect with Charlotte: Guest Contact Info Twitter @CapitalJohns Instagram @johnscreek.capital Facebook facebook.com/johnscreekcapital LinkedIn linkedin.com/company/johns-creek-capital-llc Links Mentioned: johnscreekcapital.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing the Agency Model Matt Gerchow, Agency Hub   – The Sharkpreneur podcast with Seth Greene Episode 997 Matt Gerchow Matt Gerchow, as a digital marketing and SEO expert, has led a successful career spanning two decades. Originally from Seattle, Washington, Matt's career led him to live in various countries, including Colombia, Thailand and Mexico while traveling to more than 30 countries. During his time living and traveling abroad, he gained invaluable insights into different markets, enabling him to adapt and thrive in dynamic environments. While in Mexico, Matt founded SteadyContent, a digital marketing agency specializing in creating high-quality content for businesses. As the digital landscape changed, and the demand for more comprehensive services grew, Matt transformed SteadyContent into AgencyHub.com. This new venture provided a range of services to help clients navigate the complexities of digital marketing. Throughout his career, Matt's unique approach combining technical expertise with creative strategy has earned him a reputation as a leading authority in the field. He has launched and managed numerous digital marketing agencies, including the highly regarded SteadyContent, which provides SEO-driven content for businesses, aFax which provides fax numbers, and AgencyHub. His diverse portfolio highlights his ability to identify and capitalize on emerging trends. As a committed entrepreneur, Matt is passionate about sharing his knowledge and expertise with others. He has served as an instructor and mentor for various digital marketing courses and has been a featured speaker at industry online events. His thought leadership has also been published in prominent digital marketing publications, inspiring countless individuals to pursue their own entrepreneurial dreams. Apart from his professional accomplishments, Matt is an avid traveler and adventurer. He enjoys exploring new cultures, cuisines, and destinations, often drawing inspiration from his experiences to fuel his creativity and innovative thinking. Matt is also a dedicated supporter of various charitable organizations and is committed to making a positive impact on the world through his philanthropic endeavors. As a highly respected digital marketing expert, entrepreneur, and educator, Matt Gerchow continues to push the boundaries of what is possible in the world of online business development. With his extensive knowledge and diverse skillset, he remains an influential force in the digital marketing industry, providing innovative solutions to help businesses achieve their goals and unlock their full potential.   Listen to this informative Sharkpreneur episode with Matt Gerchow about reinventing the agency model. Here are some of the beneficial topics covered on this week's show: - How Agency Hub offers a marketplace with approximately 90 different digital marketing products for agencies. - How Agency Hub uses a three-way chat so businesses can have direct communication with their clients. - Why Facebook ads, affiliates, content marketing and podcasts can help you scale your team. - How it's important for leaders to find an effective way to deal with stress. - Why having a mentor can lead you and your business to success.   Connect with Matt: Guest Contact Info Facebook facebook.com/angencyhubpage facebook.com/mgerchow LinkedIn linkedin.com/company/agencyhub   Links Mentioned: agencyhub.com mattgerchow.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Game Changing LinkedIn Strategies Catherine Roy, LHM International   – The Sharkpreneur podcast with Seth Greene Episode 996 Catherine Roy Catherine B. Roy is the Founder of LHM International, an internationally recognized Business and Personal Growth Coach with a client base worldwide, TEDx Keynote Speaker, Podcaster, and Bestselling Author, also known as LinkedIn Wonder Woman. She is a MENSA member with an IQ of 156 which qualifies her to be in less than 1% of the human population.   Listen to this informative Sharkpreneur episode with Catherine Roy about game changing LinkedIn strategies. Here are some of the beneficial topics covered on this week's show: - How many people don't realize how great LinkedIn can be for networking and finding job opportunities. - Why it's vital for people to build a personal brand on LinkedIn and be visible to the right audience. - How using hashtags on LinkedIn are indexed by google and can increase your visibility. - Why AI can play a crucial role by reducing time spent on marketing and strategy implementation. - How entrepreneurs need a clear business plan and cost-revenue balance.   Connect with Catherine: Guest Contact Info Twitter @catherinebroy Instagram @catherinebroy   Links Mentioned: catherinebroy.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Growing a Multi-Unit Franchise Empire Jesse Keyser   – The Sharkpreneur podcast with Seth Greene Episode 995 Jesse Keyser Jesse Keyser lives in St Louis, Missouri and is a franchisee of 31 units of Sport Clips, Little Caesars, and Oxi Fresh Carpet Cleaning. He has served on the advisory councils for all three brands, and he was the 2013 Sport Clips Owner of the Year as well as the 2018 Oxi Fresh Carpet Cleaning Owner of the Year. He also enjoys serving as a business mentor to fellow entrepreneurs.    Listen to this informative Sharkpreneur episode with Jesse Keyser about growing a multi-unit franchise empire. Here are some of the beneficial topics covered on this week's show: - How buying a franchise allows entrepreneurs to learn how to run a business effectively. - Why the unit economics of franchising allows business owners to scale easily. - How it's important to develop the right team so your business can handle growth. - Why training your employees well is vital to running a successful business. - How diversification reduces stress for business owners.   Connect with Jesse: Guest Contact Info Facebook facebook.com/JesseKeyserEntrepreneur LinkedIn linkedin.com/jesse-keyser-94513b10   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Homeless Teen to Entrepreneurial Dream Natasha Miller, Entire Productions   – The Sharkpreneur podcast with Seth Greene Episode 994 Natasha Miller Natasha Miller sits at the helm of Entire Productions, but she isn't your average CEO - She is a hyphenate entrepreneur who began her career in entertainment as a celebrated jazz artist with seven records released on her own label, Poignant Records. Having founded Entire Productions in 2000, when she was still performing, this single mother and Des Moines, IA native single-handedly built a multi-million dollar company. Today, Entire Productions is the go-to experience design and entertainment booking company in San Francisco and has expanded to Los Angeles and London. Their client base is growing exponentially and Natasha's vibrant personality and client management prowess are at the core of it all. With the support of her amazing staff handpicked by Natasha, Entire Productions' trusted expertise is relied upon to execute a slate of high-end social and corporate special events for an enviable roster of clients including Apple, Google, Gap, Louis Vuitton, Tiffany & Co., Salesforce and more. They have been on the the Inc 5000 list of fastest growing companies in America for the last two years as well as designated by Entrepreneur Magazine as one of the top 360 companies in the country. Natasha and Entire Productions are no strangers to media, either—they have each garnered press in their respective genres. In addition to performing as a jazz vocalist, Natasha employed her training as a classical violinist in the role of concertmaster for various orchestras and performed with her own Sapphire String Quartet until 2009. Her talent has been recognized by the Los Angeles Times, the San Francisco Chronicle, and The Wall Street Journal. Likewise, Entire Productions has been featured in Inc. Magazine, Modern Luxury, Bizbash, and more. In 2017, Entire Productions was also named on The Knot Wed 100 list, which includes the most amazing wedding pros in the country. Natasha's passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She founded and supports the Bobby Sharp Scholarship Fund at Blue Bear School of Music, in memory of her beloved mentor who was best known for writing Ray Charles hit song Unchain My Heart. She has also served on the boards of the Symphonix Advisory Board and the International Live Events Association (ILEA) while volunteering and donating to numerous charities including Bread and Roses, Alameda Education Foundation, Little Kids Rock, Relay for Life, Alameda Hospital, Sophia Project, Midway Women's Shelter, Music In Schools Today (MUST), and the Red Cross.   Listen to this informative Sharkpreneur episode with Natasha Miller about going from homeless teen to entrepreneurial dream.   Here are some of the beneficial topics covered on this week's show: - How it's important for people to find strength within themselves to overcome obstacles. - Why thinking big can help you achieve your goals and lead to success. - How business owners must delegate tasks to navigate various parts of your business. - Why the Entrepreneurial Operating System can positively impact your business. - How it can be difficult to manage time and numerous projects effectively.   Connect with Natasha: Guest Contact Info Twitter @entireevents Instagram @natashamillersf @entireproductions Facebook facebook.com/natashamillerEntrepreneur facebook.com/entireproductionsExperience LinkedIn linkedin.com/in/natashamiller Linkedin.com/company/entire-productions   Links Mentioned: natashamiller.com Entireproductions.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Federal Employees Achieve Financial Freedom Jeffrey Gill, Peak Mutual   – The Sharkpreneur podcast with Seth Greene Episode 993 Jeffrey Gill Jeffrey Gill, the founder of Peak Mutual, embarked on his financial industry journey in 2001 and found an immediate fit. Intrigued by the complexities of the industry and the immense potential it held to help others achieve their financial goals, Jeff soon became a prominent figure in his field. In 2019, he decided to shift his focus towards enabling others to accumulate wealth using the strategies and methods he had mastered over his years in the industry. His passion for his work is palpable, and his greatest joy lies in witnessing the financial success of others and helping them avoid common tax obstacles that can impede growth. Away from his professional pursuits, Jeff is a loving husband to Sarah and a proud father to their three children, Josephine, and twins, Jett and Jewel. The family resides in Chickamauga, Georgia, where they own a charming small farm. When they're not tending to the farm or enjoying quality family time, they love to traverse the globe, immersing themselves in new experiences and creating unforgettable memories. Jeff is licensed to operate in 46 states, broadening the scope of his services and the number of individuals he can assist. With his wealth of experience and his passion for helping others, Jeff is determined to make Peak Mutual a trusted partner in your financial journey.   Listen to this informative Sharkpreneur episode with Jeffrey Gill about helping federal employees achieve financial freedom. Here are some of the beneficial topics covered on this week's show: - How federal employees have unique benefits and challenges in retirement planning. - Why federal employees shouldn't be too conservative with investments or carry a high level of debt. - How people should balance their investments for protection and potential growth. - Why people need to look for income generating assets. - How financial advice should be based on individual clients' needs, lifestyle, and retirement goals.   Connect with Jeffrey: Guest Contact Info   Links Mentioned: peakmutual.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Be a Digital Marketing Deviant Jaryn Dominique, Deviant Digital Services   – The Sharkpreneur podcast with Seth Greene Episode 992 Jaryn Dominique Leading the way at Deviant Digital Services is Jaryn Dominique, our visionary Chief “Deviant” Officer (CDO). With a rich background spanning over a decade in the digital marketing landscape, Jaryn has meticulously crafted her reputation and honed her expertise within some of the nation's largest digital agencies. From international brands to small enterprises, her journey has been an odyssey of mastering search engine optimization, Local SEO, content strategies, paid campaigns, and social reputation management. Jaryn's passion lies in personal connections. This ardor led her to step away from the confines of agency life. Through Deviant Digital Services, she eradicated bureaucracy and corporate politics to engage directly with brands. Drawing from her industry acumen and invaluable skills, she established Deviant Digital Services and curated a team of exceptional digital marketers. Their mission mirrors Jaryn's dream: to deliver cutting-edge digital strategies to business owners who are ready to break free from the ordinary and outdated norms of traditional agencies.   Listen to this informative Sharkpreneur episode with Jaryn Dominique about being a digital marketing deviant. Here are some of the beneficial topics covered on this week's show: - How it's important for individuals to forge their own marketing path. - Why business owners shouldn't handle their own digital marketing. - How it's important to hire professionals to guide and streamline your marketing efforts. - Why AI enhances marketing efforts but doesn't replace human input. - How marketing strategies should be tailored to individual goals rather than following generic advice.   Connect with Jaryn: Guest Contact Info Twitter @DeviantServices Instagram @deviantdigitalservices Facebook facebook.com/DeviantDigitalServices LinkedIn Linkedin.com/company/deviant-digital-services   Links Mentioned: beadeviant.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Zoomies to Zoom Room: Unveiling the Secrets of Strategic Growth Mark Van Wye, Zoom Room   – The Sharkpreneur podcast with Seth Greene Episode 991 Mark Van Wye Prior to Zoom Room's launch in 2007, Mark Van Wye maintained a career deeply rooted in educational values. He previously served as a teacher, writer and curriculum creator focused on the development of educational training programs. In his previous role, Mark also developed award-winning after-school programs for the Boys and Girls Clubs of America and consulted on educational projects for notable companies, including Disney, Nintendo, Microsoft and a variety of children's television programs.    A lifelong dog owner and lover, Mark understood the ongoing instructional needs of both owners and dogs. Driven by his background in teaching, Mark seized the opportunity to redefine and evolve the dog training industry, coining the Zoom Room's motto: We don't train dogs. We train the people who love them.   Listen to this informative Sharkpreneur episode with Mark Van Wye about growing Zoom Room franchise. Here are some of the beneficial topics covered on this week's show: - How Zoom Room is an indoor dog training gym that offers diverse training programs and emphasizes socialization. - Why the growth rate of Zoom Room can be attributed to the strength of the pet industry. - How pet care remains a priority to pet owners despite economic fluctuations. - Why franchise opportunities appeal to entrepreneurs and can set them up for success. - How Zoom Room offers dog agility classes that are accessible to all breeds, sizes, and ages while emphasizing the bond between owners and their pets.   Connect with Mark: Guest Contact Info Instagram @zoomroom Facebook facebook.com/ZoomRoom   Links Mentioned: zoomroom.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Proven System to Hiring Right the First Time Ryan Englin, Core Matters   – The Sharkpreneur podcast with Seth Greene Episode 990 Ryan Englin Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people.   Listen to this informative Sharkpreneur episode with Ryan Englin about using a proven system to hire the right people the first time. Here are some of the beneficial topics covered on this week's show: - How employers need to learn how to identify the right people to work for their organization. - Why hiring should be approached as a marketing activity to find your ideal candidates. - How a well-defined culture is essential for attracting and finding the right employees. - Why you should understand the purpose behind why you and your employees do what you do. - How sharing your company's core story effectively communicates its culture and attracts like-minded individuals.   Connect with Ryan: Guest Contact Info Twitter @corematters Facebook facebook.com/thecorematters LinkedIn linkedin.com/company/corematters   Links Mentioned: thecorematters.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning IT into a Profit Center Orrin Klopper, Netsurit   – The Sharkpreneur podcast with Seth Greene Episode 989 Orrin Klopper Orrin Klopper's passion for business creation, people management, and customer service has been a fundamental driving force to the success of Netsurit. Armed with a Bachelor of Commerce degree (with Information Systems as an additional subject) he has also completed an Entrepreneurial Master's Course at MIT in the United States. He was also one of the founding members of the Entrepreneurs' Organisation in South Africa.   Listen to this informative Sharkpreneur episode with Orrin Klopper about turning IT into a profit center. Here are some of the beneficial topics covered on this week's show: - How Netsurit focuses on supporting the dreams of the doers by building a culture that encourages balance and great work. - Why businesses with unreliable technology, lack of collaboration, and the inability to leverage technology for growth can benefit from working with Netsurit. - How Netsurit helps enhance productivity, automation, and adoption within organizations that use Microsoft technology. - Why having a good ROI can result in cost savings, increased productivity, streamlined processes, and improved employee engagement. - How your business should make a profit, it shouldn't be a cost.   Connect with Orrin: Guest Contact Info Twitter @netsurit Facebook facebook.com/Netsurit LinkedIn linkedin.com/company/netsurit   Links Mentioned: netsurit.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Made From Scratch: From $5 to Ten Million Dollars Mignon François, The Cupcake Collection   – The Sharkpreneur podcast with Seth Greene Episode 988 Mignon François Mignon François is a speaker, entrepreneur, and community leader who has inspired thousands through her "Follow Your Spirit" approach. After years of drowning in debt and brokenness, Mignon founded The Cupcake Collection in 2008, on the last $5 she had to feed her family and turned it into a legacy with over five million cupcakes sold.    Her grassroots story of success has garnered national attention from TODAY with Hoda and Jenna, Southern Living, Entrepreneur and Business Insider just to name a few. In addition, her business savvy has earned her numerous titles and awards, including Woman of Legend and Merit, Entrepreneur of the Year, Women's Empowerment Innovator, NAACP Powershift Entrepreneur, and Black Enterprise magazine's Family Business of the Year.    Today Mignon is committed to teaching anyone who will listen about what they can do if only they believe.    2023 forges a new path for Mignon's career as she adds author to her resume. In her memoir, Made from Scratch: Finding Success Without a Recipe, Mignon shares her story of finding success with no presets in place, mapping a journey that led to the joy that has become synonymous with Mignon François.    Listen to this informative Sharkpreneur episode with Mignon François about going from having $5 to creating a ten-million-dollar empire. Here are some of the beneficial topics covered on this week's show: - How stay-at-home moms can bring valuable contributions to the table. - How starting a business in your home can provide low overhead and a work-life balance. - Why it's important to wait until you're making money before opening a new location. - How writing a book is a great way to share your experiences and help others bring their ideas to the marketplace. - Why empowering others to pursue their dreams is one of the most statisfying things you can do.   Connect with Mignon: Guest Contact Info Twitter @cupcaketweets Instagram @thecupcakecollection Facebook facebook.com/cupcakecollection   Links Mentioned: thecupcakecollection.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube Domination Aleric Heck, AdOutreach   – The Sharkpreneur podcast with Seth Greene Episode 987 Aleric Heck Aleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers. Over the last 7 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads. Collectively, Aleric has helped his clients generate over $200 Million+ in sales from YouTube Ads & scaled his own business to over 8 Figures.   Listen to this informative Sharkpreneur episode with Aleric Heck about dominating YouTube. Here are some of the beneficial topics covered on this week's show: - How there are three main ways to stand out on YouTube and what they are. - Why creating content that resonates with you target audience is foundational approach to building a successful YouTube channel. - How in-stream YouTube ads can be targeted to the right audience for direct response marketing. - Why advertisers should tap into the segment of YouTube viewers who want to learn. - How direct response ads are ideal for advertisers looking for specific results, like sales conversions.   Connect with Aleric: Guest Contact Info Facebook facebook.com/groups/advanced/youtubeads LinkedIn linkedin.com/in/alericheck   Links Mentioned: adoutreach.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Happiness Habit Kara Payton, Re-Authenticated   – The Sharkpreneur podcast with Seth Greene Episode 986 Kara Payton Kara Payton is an author, motivational speaker, authenticity strategist, and subconscious reprogramming expert. She is a top 10% ranked podcast host with 5 years' experience in events production and volunteer team building for Tony Robbins.    As the Host of The Happiness Habit Podcast and Founder of Re-Authenticated, she helps people create an identity of freedom through authenticity so you can end self-abandonment, heal your nervous system of emotional addictions, and stop keeping the secret of you. Her workbook, “Re-Authenticated,” a revolutionary self-transformation guide to personal freedom, is releasing on Amazon this fall.    She is a sought after thought leader specializing in intensive transformation in the behavioral health field. Her expertise has been featured in the Kansas City Star, KCTV 5, Mental Health News Radio Network, Rumble, Voyage, & Authority Magazine. Known as “The Authenticity Anti-Hero,” she helps people overcome anxiety, overwhelm & self-doubt to increase their income, productivity & confidence!   Listen to this informative Sharkpreneur episode with Kara Payton about her new book, The Happiness Habit. Here are some of the beneficial topics covered on this week's show: - How pursuing traditional methods of success doesn't always lead to happiness. - Why having prominent figures in your life as mentors can be life changing. - How it's important to show genuine emotions and to connect deeply with others without any pretense or staging. - Why people need to challenge their false beliefs and make positive changes in their lives. - How people should be open to finding the truest versions of themselves.   Connect with Kara: Guest Contact Info Instagram @karapayton_   Links Mentioned: karapayton.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Brain Friendly Workplace Friederike Fabritius, FriederikeFabritius.com   – The Sharkpreneur podcast with Seth Greene Episode 985 Friederike Fabritius Friederike Fabritius, MS, is a Wall Street Journal bestselling author, neuroscientist, and trailblazer in the field of neuroleadership. Her brain-based leadership programs have transformed how Fortune 500 executives think, innovate, and navigate change. Fabritius is a thought leader and keynote speaker, known for engaging global audiences at organizations such as Google, Ernst & Young (EY), Boston Consulting Group (BCG), Adecco, Accenture, Deloitte, BMW, Bayer, SAP, Harvard Business Review, trivago, and Audi. An alumna of McKinsey & Company and the Max Planck Institute for Brain Research, she has delivered keynotes for executives in over 164 countries.    Fabritius is author of the Wall Street Journal Bestselling The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay and the award-winning book The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Her work has been featured in HBR, The Wall Street Journal, Forbes, Newsweek, Huffpost and many more. She is recognized as a LinkedIn Top Voice, focusing on Work-Life Balance. As a keynote speaker, Friederike consistently receives amazing feedback from her clients and is routinely asked to return time and time again.   Listen to this informative Sharkpreneur episode with Friederike Fabritius about finding a brain friendly workplace. Here are some of the beneficial topics covered on this week's show: - How the biggest mistake leaders make is neglecting their foundations like sleep, exercise, and nutrition. - Why you should trust you gut and follow you instincts. - How supporting different brain types in your business will allow for optimal performance. - How many companies haven't fully embraced neurodiversity and why that is a mistake. - Why employees should have the freedom to choose how they reach their goals.   Connect with Friederike: Guest Contact Info Twitter @FriederikeFab Instagram @friederikefabritius Facebook facebook.com/FriederikeFabritius LinkedIn linkedin.com/in/friederikefabritius   Links Mentioned: FriederikeFabritius.com Learn more about your ad choices. Visit megaphone.fm/adchoices

My Favorite Part is the Failure Jamie Sheppard, Mauka Digital   – The Sharkpreneur podcast with Seth Greene Episode 984 Jamie Sheppard Jamie Sheppard, CEO of Mauka Digital has been in the Digital Marketing and Software Development industry for over 20 years. Jamie has helped build companies and digital agencies over the years including two of his own. Mauka Digital is the latest. And if you ask him, it's his favorite!   Listen to this informative Sharkpreneur episode with Jamie Sheppard about how failing is an important aspect of success. Here are some of the beneficial topics covered on this week's show: - How business owners must do proper research and identify where their customers are to avoid wasting budget on random marketing efforts. - Why businesses shouldn't lay off their sales force or marketing agencies during difficult times. - How cutting off inbound sources of revenue is detrimental to a business's growth. - Why embracing failure and learning from it allows people to improve their companies. - How AI is a great tool but shouldn't be used for content creation.   Connect with Jamie: Guest Contact Info Twitter @MaukaDigital Facebook facebook.com/MaukaDigital LinkedIn linkedin.com/company/maukadigital   Links Mentioned: maukadigital.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon Inventory Optimization Chelsea Cohen, SoStocked.com   – The Sharkpreneur podcast with Seth Greene Episode 983 Chelsea Cohen Chelsea Cohen, an Amazon inventory management expert, and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. Chelsea's also an Amazon seller, speaker, and consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events and the Prosper Show and Amazing Summit stages, among others.   Listen to this informative Sharkpreneur episode with Chelsea Cohen about Amazon inventory optimization. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize data from Amazon's API to track and calculate inventory levels while considering sales history and allowing for customization on a seller and product basis.  - Why marketing efforts should focus on grassroots strategies and leverage relationships within the Amazon community. - How AI can assist with data analysis but isn't always reliable when it comes to predictions over a timeline. - Why profitability is a major concern for Amazon sellers. - How sellers must understand the avoidable fees, predict upcoming fees, and create strategies to offset the fee changes.   Connect with Chelsea: Guest Contact Info Facebook facebook.com/SoStocked LinkedIn linkedin.com/company/sostocked   Links Mentioned: SoStocked.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Big Social Marketing Celeste Simmons, Big Social Marketing   – The Sharkpreneur podcast with Seth Greene Episode 982 Celeste Simmons Celeste Simmons is the owner of Big Social Marketing, a full-service marketing company that has been in business since 2012. Her company slogan is: Big Results on a Small Budget! Celeste started in marketing in the early 2000's with a print magazine, moved into bulk mail, and later into websites and digital marketing. Celeste and her team help business owners grow their revenue and client base through Google Ads campaigns, Social Media campaigns, Websites, Newsletters, and Text Message Campaigns. With a strong background in digital marketing, she loves uncovering new methods of advertising and helping business owners reach new audiences. With 20+ years of marketing experience, she knows how to get results by using Google Ads, Search Engine Optimization, and other Digital marketing options.    Listen to this informative Sharkpreneur episode with Celeste Simmons about Big Social Marketing. Here are some of the beneficial topics covered on this week's show: - How staying on top of changes in social media means focusing on mainstays first and evaluating new platforms for their potential staying power. - How social media marketing involves managing reviews, responding to customer feedback, and controlling your online narrative.  - How many business owners limit themselves to a single marketing channel instead of diversifying to reach a wider audience. - Why you should start small and then gradually increase your marketing budget. - Why it's important to track analytics and use social media to obtain immediate and valuable insights into the performance of marketing efforts.   Connect with Celeste: Guest Contact Info Facebook facebook.com/bigsocialmarketingcom LinkedIn linkedin.com/in/celestesimmons linkedin.com/company/bigsocialmarketing-com   Links Mentioned: bigsocialmarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Microdosing for Success Paul Austin, Third Wave   – The Sharkpreneur podcast with Seth Greene Episode 981 Paul Austin Paul F. Austin is one of the most prominent voices in the world of psychedelics. As the founder of Third Wave, he has educated millions on the importance of safe and effective psychedelic experiences. A pioneer at the intersection of psychedelics, personal transformation, and professional success, his work has been featured in Forbes, Rolling Stone, and the BBC's Worklife.   Paul helps leaders, creatives, and pioneers leverage psychedelics for exponential personal growth and professional development. He views psychedelics as a skill refined through mentorship, courageous exploration, and intentional use.   Learning how to master this skill will be crucial in the story of humanity's present-future evolution.   Listen to this informative Sharkpreneur episode with Paul Austin about microdosing for success. Here are some of the beneficial topics covered on this week's show: - How one of the biggest misconceptions about psychedelics is that they are harmful and addictive. - Why the biggest challenge in the field of psychedelic assisted therapy is because psychedelics are illegal. - How it will be a while before we see MDMA or psilocybin used in medical settings. - Why state-level legalization efforts are gaining more momentum than ever before. - How rules and regulations are needed to support the growing interest in psychedelics instead of outdated ideas from the 50s and 60s.   Connect with Paul: Guest Contact Info Twitter @thirdwaveishere Instagram @thirdwaveishere Facebook facebook.com/thirdwaveishere LinkedIn linkedin.com/company/third-wave-psychedelics   Links Mentioned: thethirdwave.co   Learn more about your ad choices. Visit megaphone.fm/adchoices

Meeting the Demands of Digital Marketing Marc Reifenrath, Spinutech   – The Sharkpreneur podcast with Seth Greene Episode 980 Marc Reifenrath You won't find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company's culture is to achieve and maintain success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order.   Listen to this informative Sharkpreneur episode with Marc Reifenrath about meeting the demands of digital marketing. Here are some of the beneficial topics covered on this week's show: - How the ability to adapt to change is a key factor for a successful business. - Why you should hire team members who specialize in specific niche areas. - How businesses have faced challenges due to the post-COVID economic changes, inflation in paid search, and shifts in consumer behavior. - Why networking and building relationships is an important part of any business. - How having a podcast allows you to establish thought leadership and share insights on leadership trends, culture, and core values.   Connect with Marc: Guest Contact Info Twitter @spinutech Instagram @spinutech.llc Facebook facebook.com/spinutech LinkedIn linkedin.com/company/spinutech   Links Mentioned: spinutech.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hawke Media & AI Erik Huberman, Hawke Media   – The Sharkpreneur podcast with Seth Greene Episode 979 Erik Huberman CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few.   Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI. Here are some of the beneficial topics covered on this week's show: - How marketers must understand that their marketing drives enterprise value and growth. - Why it's important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market. - How starting a successful agency requires having a deep understanding of marketing and being the best. - Why you shouldn't expect easy success and quick money by running Facebook ads when starting a new company. - How companies shouldn't cut back on their marketing budget based on fear driven narratives.   Connect with Erik: Guest Contact Info Twitter @hawkemedia Instagram Facebook facebook.com/hawkemedia LinkedIn linkedin.com/company/hawkemedia   Links Mentioned: hawkemedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Innercise John Assaraf, myNeuroGym.com   – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 978 John Assaraf John Assaraf is a world-renowned mindset and behavioral expert who has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show. He has written 2 New York Times best-selling books and appeared in 12 movies including the blockbuster hit “The Secret '' and "Quest For Success'' with Richard Branson and the Dalai Lama. He is passionate in helping people tap into their brain's superpower and hidden capabilities, so they achieve their life's biggest goals and dreams. John founded myNeuroGym.com and the Innercise app which is revolutionizing mindset coaching and mental fitness. The cutting edge “Innercises” help people eliminate obstacles and shatter limitations, as they strengthen their mind. Listen to this illuminating Sharkpreneur episode with John Assaraf about the Innercise app. Here are some of the beneficial topics covered on this week's show: - How Innercise refers to exercises that strengthen the neuro muscles and your mindset. - How repeated actions create neural patterns in the brain. - Why it's important to prioritize learning and improve yourself by observing successful people. - How having an effective morning routine can set you up to have an effective day. - How inner game training is transformative and impacts your personal and professional success.   Connect with John: Guest Contact Info Instagram @neurogym Facebook facebook.com/NeuroGym LinkedIn linkedin.com/in/johnassaraf linkedin.com/company/neurogym   Links Mentioned: myNeuroGym.com Rewire Your Brain Event Registration Page:  http://mkt.myinnercise.com/go/?p=JAAFF12380&w=APPINNERCISEREGISTER   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Panic to Profit Brooke Lively, Cathedral Capital   – The Sharkpreneur podcast with Seth Greene Episode 977 Brooke Lively When entrepreneurs find themselves hitting a wall in their business, they come to Brooke Lively, Cathcap's Founder and CEO. Brooke has always been a catalyst for accelerated profits - her actionable advice has helped businesses thrive for years.  When Brooke does her job, it's like a light bulb goes off in a client's mind. They see a new identity for their organization, and they're empowered to make a change that makes their world better - whether that's in time, money, reputation, or all of the above. It's big thinking, and with Brooke's help, clients can achieve whatever version of "profit" they are seeking.    What's more, Brooke is an EOS Implementer® who educates leadership teams with effective tools and processes, making her a well-rounded force for business growth.   She is a highly regarded speaker and the author of several books including her International Best Seller, From Panic to Profit. Brooke has been featured in international media including CNBC, Forbes, US News and World Report, and on podcasts such as You Are Buzzworthy, Mission Matters, The American Bar Association Modern Law Library, and The Entrepreneur Way.   Listen to this informative Sharkpreneur episode with Brooke Lively about her book, From Panic to Profit. Here are some of the beneficial topics covered on this week's show: - How many entrepreneurs often lack understanding of the financial aspect of their business and need help. - Why an owner should be able to take a vacation and come back to an efficiently running company. - How it's important to forecast cash flow to ensure timely payments and avoiding financial surprises. - Why businessowners must proactively hire people a plan for future growth instead of making rash decisions. -owHow entrepreneurs should track new net engagements to assess company capacity and anticipate future hiring needs.   Connect with Brooke: Guest Contact Info Instagram @cathedralcapital Facebook facebook.com/CathedralCapital LinkedIn linkedin.com/company/cathedralcapital   Links Mentioned: cathcap.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Owning a Law Firm on Purpose Luis Raul Scott Jr., Bader Scott Injury Lawyers   – The Sharkpreneur podcast with Seth Greene Episode 976 Luis Raul Scott Jr. Luis Raul Scott Jr. is a highly respected attorney, sought-after speaker, and dynamic entrepreneur who has made a profound impact in both the legal and business realms. As the co-founder of 8 Figure Firm Consulting and Bader Scott Injury Lawyers, Luis has achieved remarkable success while continuously embodying an entrepreneurial spirit. With an impressive career spanning over two decades, Luis's role as a managing partner guided numerous families through the complexities of the legal system with unwavering dedication. Co-founding 8 Figure Firm Consulting, Luis revolutionized the legal profession by empowering fellow legal professionals to optimize and expand their practices, achieving unprecedented success in yearly predictable revenue and beyond. As the managing partner of Bader Scott Injury Lawyers, Luis exemplifies entrepreneurial excellence, passionately advocating for clients while fostering a culture of innovation. A captivating speaker and sought-after thought leader, Luis inspires audiences with both legal wisdom and the mindset required to thrive as entrepreneurs in the legal landscape. Luis's unwavering pursuit of excellence and entrepreneurial vision have left an indelible mark on the legal industry, propelling numerous legal professionals to extraordinary heights.   Listen to this informative Sharkpreneur episode with Luis Raul Scott Jr. about purposely owning a law firm. Here are some of the beneficial topics covered on this week's show: - Why it's important to give a voice to your clients and stand up for them. - How focusing primarily on personal injury cases often involve a deferred ROI and contingency fees. - How it's vital to diversify your practice so you can take on various types of cases and generate immediate cash flow. - Why business owners of all kinds should seek out mentorship. - How injecting more funds into your marketing can help generate additional leads.   Connect with Luis: Guest Contact Info Instagram @baderscott Facebook facebook.com/BaderScottLawyers LinkedIn linkedin.com/company/baderscottinjurylawyers   Links Mentioned: baderscott.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Unveiling the Path to Writing Success Michele Chynoweth, MicheleChynoweth.com   – The Sharkpreneur podcast with Seth Greene Episode 975 Michele Chynoweth Michele Chynoweth is the bestselling author of several award-winning contemporary suspense novels that re-imagine Old Testament stories from the Bible in an edgy, modern-day way. She loves helping writers become authors and is a sought-after conference speaker, professional editor, book coach, and founder of “Your Book Done Right” Master Class and Elite Coaching which runs again Oct. 2-Nov. 20.    A former news reporter, ad agency owner and marketing director, she lives with her husband in Northeast, Maryland.   Listen to this informative Sharkpreneur episode with Michele Chynoweth about unveiling the path to writing success. Here are some of the beneficial topics covered on this week's show: - How many people suffer from writer's block and imposter syndrome when writing a book. - Why it's important for writers to define their goals and create their marketing strategy. - How authors should treat writing like a business by setting aside distractions and focusing on their writing process. - Why entrepreneurs and writers should be more discerning and not rush into things. - How it's vital for authors to take time, do their research, and work with people with good references and reviews.   Connect with Michele: Guest Contact Info Twitter @AuthorMichele Instagram @michelechynoweth Facebook facebook.com/MondernDayBibleStories LinkedIn linkedin.com/in/michelechynoweth   Links Mentioned: MicheleChynoweth.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Client Attraction with Video Marketing Atiba de Souza – The Sharkpreneur podcast with Seth Greene Episode 974 Atiba de Souza Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award-Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Listen to this informative Sharkpreneur episode with Atiba de Souza about attracting clients with video marketing. Here are some of the beneficial topics covered on this week's show: - How video is an essential marketing tool due to its popularity and the shift in consumer preferences. - How Google is favoring video content over written content, making it harder to rank written content on page one. - Why creating videos that address your customers' questions with clear answers is essential. - Why authenticity is more important than a polished appearance when making videos. - How YouTube should be utilized by businesses to educate their customers.   Connect with Atiba: Guest Contact Info LinkedIn Linkedin.com/inatibadesouza   Links Mentioned: meetatiba.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Mindtrepreneur Vash Tomanec, Mindtrepreneur   – The Sharkpreneur podcast with Seth Greene Episode 973 Vash Tomanec Vash Tomanec is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. With his latest venture, Mindtrepreneur, Vash is on a mission to help 1 million entrepreneurs transform their businesses and live more fulfilled and joyous life by mastering their mindset. He does it through 1-1 and group coaching, various online programs, and in-person masterminds hosted 4x per year. Vash is known for his inspiring, present, loving, and driven nature. He is obsessed with helping people level up and live their most fulfilling lives, and he loves mastering subjects rather than just dabbling in them. His frameworks and principles have helped over 1,000 people from 35 countries. He is skilled at using the power of the subconscious mind to achieve his goals faster and live a better, more fulfilled life.   Listen to this informative Sharkpreneur episode with Vash Tomanec about Mindtrepreneur.   Here are some of the beneficial topics covered on this week's show: - How coaching entrepreneurs on mindset instead of tactics leads to success. - Why a podcast us a great way to share deep conversations on important topics rather than delivering generic content. - How many entrepreneurs must be more specific about what they want. - Why business owners should take time once a week to evaluate and think critical about its direction. - How hiring people who are smarter than you will help your company achieve rapid growth.    Connect with Vash: Guest Contact Info Instagram @mindtrepreneur LinkedIn linkedin.com/in/vaclav-tomanec   Links Mentioned: Mindtrepreneur.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Business of Hollywood Lee Stobby, LeeStobby.com   – The Sharkpreneur podcast with Seth Greene Episode 972 Lee Stobby Lee Stobby has over 15 years of management and producing experience and focuses on championing strong independent voices and quality cinema and television. He is a literary manager, producer, and principal of 2B CONT'D. His success can be attributed to his passion, extensive knowledge, and enthusiasm for films. This has enabled him to, on numerous occasions, discover raw, exciting new talent and build them into juggernauts in Hollywood.   Some of his client highlights include: Shay Hatten (JOHN WICK: CHAPTER 3, JOHN WICK 4, ARMY OF THE DEAD, ARMY OF THIEVES, DAY SHIFT), Kate Trefry (STRANGER THINGS), Isaac Adamson (#1 Black List script BUBBLES), Rodney Ascher (ROOM 237, THE NIGHTMARE, A GLITCH IN THE MATRIX), and Myroslav Slaboshpytskiy (Cannes winner THE TRIBE and upcoming THE TIGER starring Alexander Skarsgård and Dane DeHaan).   Recently, he produced dark comedy feature FOIBLES, a dark comedy starring John Karna, Carina Conti, and Deborah Wilson, which is currently in post and is the Fantasia alum Ryan Oksenberg's feature film debut. Stobby's other Producing highlights and credits include SISTER AIMEE, which premiered at the 2019 Sundance Film Festival and was released by 1091; WILDLING starring Bel Powley, Liv Tyler and Brad Dourif and which sold to IFC and premiered at the 2017 SXSW; HOW TO BE ALONE staring Maika Monroe and Joe Keery; PEOPLING, starring Kimmy Robertson and Josh Fadem which played at Fantasia, Fantasic Fest, and Sitges and has over 30 million online views; MUNCHAUSEN written and directed by Ari Aster; PLAY ME, a new horror short by Caleb Phillips (SXSW winning filmmaker behind THE OTHER SIDE OF THE BOX, which has over 10 million views online).   As for development, Stobby has a horror satire from Sundance and Cannes Auteur filmmaker Rodney Ascher with Greg Silverman's Stampede Ventures producing alongside Stobby, as well as feature development set up with Matt Reeves' 6th and Idaho, Charlize Theron's Denver and Delilah, Darren Aronofsky's Protozoa, Universal, Timur Bekmambetov's Bazelevs, and Netflix.   Listen to this informative Sharkpreneur episode with Lee Stobby about the business of Hollywood. Here are some of the beneficial topics covered on this week's show: - How working with people with intense personalities, like actors, taught hi valuable lessons about dealing with challenging situations. - Why it's important to be a warrior in Hollywood and fight for your art and its quality. - How people in Hollywood often pass on films that end up being masterpieces. - Why it's important to understand what audiences want and then find creative ways to cater to their expectations while staying true to your art. - How it's important to create unique, smart, and compelling content to attract audiences.    Connect with Lee: Guest Contact Info Twitter @LeeStobby Instagram @leestobby Facebook facebook.com/leestobby   Links Mentioned: leestobby.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Barky AI Chris Barkhurst, Barky AI   – The Sharkpreneur podcast with Seth Greene Episode 971 Chris Barkhurst Chris Barkhurst, the seasoned architect of data-driven wonders, sits at the helm of Barky AI, an ambitious startup revolutionizing the field of artificial intelligence. With over two decades of experience under his belt, Chris has a deep well of knowledge, bringing transformative ideas to life in the realm of Fortune 50 companies before venturing into entrepreneurship.   Barky AI emerged from a simple yet game-changing concept: an app that presented an anonymous, secure, and user-friendly AI interface. A refreshing contrast to its competitors, the app rapidly accumulated a following of more than 50,000 users, with this number growing consistently every week.   April of this year marked a major milestone for Barky AI, with the release of the first-ever generative AI model targeting a specific market. This innovation caught the national spotlight and amassed a user base of over 150,000 during its limited run.   The following month, Barky AI further solidified its trailblazing status by launching the world's first virtual call center staffed entirely by AI. This achievement was the fruit of several months of rigorous testing and optimization. Their AI bots, armed with a vast repository of knowledge and processing power, never put a call on hold or transferred a customer, raising the bar for customer service in the digital era.   In June, Barky AI unveiled a sports card grading service developed on their AI platform. Collaborating with multiple anti-counterfeit firms and respected card graders, Barky AI crafted a sophisticated and innovative card grading process that guarantees authenticity and resists counterfeiting.    As Barky AI continues to push the boundaries of what's possible with AI, Chris Barkhurst stands at the forefront, combining visionary leadership with innovative solutions, redefining the AI landscape and paving the path for a future filled with endless possibilities. The journey of Barky AI under Chris's guidance serves as a testament to the power of innovation and entrepreneurial spirit, making him an inspiring figure in the realm of tech entrepreneurship.   Listen to this informative Sharkpreneur episode with Chris Barkhurst about Barky AI. Here are some of the beneficial topics covered on this week's show: - How Barky AI specializes in optimizing front-end and back-end systems to work with AI. - How Barky AI differentiates itself by aggregating various AI models and finding th best response based on user questions. - Why it's important for entrepreneurs and businesses to stay on top of constantly changing AI. - Why it's challenging for companies to adapt to new competitors and new tools. - How it's important for businesses to be able to easily adapt to new opportunities.   Connect with Chris: Guest Contact Info   Links Mentioned: barkyai.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Second In Command Cameron Herold, COO Alliance   – The Sharkpreneur podcast with Seth Greene Episode 970 Cameron Herold Cameron Herold is the Founder of the COO Alliance and Invest In Your Leaders Course as well as the author of Vivid Vision and The Second In Command. He's the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less.  Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years.  Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs.  Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Master's Program and a powerful and effective speaker at CEO and COO leadership events worldwide.   Listen to this informative Sharkpreneur episode with Cameron Herold about his book, The Second In Command. Here are some of the beneficial topics covered on this week's show: - How having the right COO and team for different stages of growth is crucial. - Why filling the position of CEO can be difficult to accomplish. - How the CEO position varies significantly across companies making it difficult to find the right person. - Why it's important for CEOs to identify areas of the business that energize them and drain them. - How CEOs must invest in their personal development and seek help in areas where they need assistance.   Connect with Cameron: Guest Contact Info Instagram @cameron_herold_cooalliance Facebook facebook.com/cameronherold LinkedIn linkedin.com/in/cameronherold   Links Mentioned: cameronherold.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The DealMaker Jonathan Stidd, DealMaker   – The Sharkpreneur podcast with Seth Greene Episode 969 Jonathan Stidd With an unmatched entrepreneurial spirit, Jonathan Stidd has spent the last 10 years helping founders live their dreams. Beginning his career in management consulting, Jon soon found his passions took him down the path of entrepreneurship to launch his own connected device company and mentor other founders through programs like General Assembly. Throughout his journey, Jon was drawn to digital marketing as it was the nexus of his interests across growth strategy, startups, and innovation. In 2017, he co-founded Ridge Growth Agency, which quickly became the leading digital marketing agency for equity crowdfunding - helping their clients raise a collective $500M+. Jon continues to help founders raise capital as he serves as President. DealMaker Reach after Ridge Growth was acquired by the leading capital raise platform DealMaker.   Listen to this informative Sharkpreneur episode with Jonathan Stidd about being the president of DealMaker. Here are some of the beneficial topics covered on this week's show: - How DealMaker's technology empowers users to take control of their capital raises and equity by creating a simple and analogous experience on Shopify. - Why people have a hard time translating their story into a resonating digital message. - How DealMaker helps create touchpoints that move potential investors along using short, compelling messages. - Why personalization plays an important role in overcoming noise in the marketplace. - How the Jobs Act opened new opportunities in the investment industry allowing mass solicitation and digital marketing for investments.   Connect with Jonathan: Guest Contact Info Twitter @dealmakertech LinkedIn linkedin.com/company/dealmakertech   Links Mentioned: DealMaker.Tech   Learn more about your ad choices. Visit megaphone.fm/adchoices

Crush Your PPC Results with Optmyzr Fred Vallaeys, Optmyzr   – The Sharkpreneur podcast with Seth Greene Episode 968 Fred Vallaeys Fred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.   Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr. Here are some of the beneficial topics covered on this week's show: - How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers. - Why people are concerned about the encroachment of automation and role of humans in PPC marketing. - How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation. - Why businesses and entrepreneurs should target specific preferences and locations. - How it can be difficult to stay up to date with the fast pace of Google and Google Ads.   Connect with Fred: Guest Contact Info Twitter @siliconvallaeys @Optmzr Facebook facebook.com/optmyzr LinkedIn linkedin.com/in/fredrickvallaeys linkedin.com/company/optmyzr   Links Mentioned: optmyzr.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Increasing Revenue Using Cutting Edge Marketing and Technology Hernan Vazquez, HernanVazquez.com   – The Sharkpreneur podcast with Seth Greene Episode 967 Hernan Vazquez Nothing is fluff or theory. Hernan Vazquez has worked with the brightest minds in digital marketing and direct response from around the world. He also consults with several 7 and 8 figures business so he knows what works, what doesn't, and what can be applied to your website today. Hernan also had the privilege of working and being mentored by the likes of Frank Kern, Dan Kennedy, Todd Brown and many others. This has allowed him to launch and grow several 7 figure companies from the ground up and attract and collect thousands of paying customers and hundreds of thousands leads, on a monthly basis.   Listen to this informative Sharkpreneur episode with Hernan Vazquez about increasing revenue using cutting edge marketing and technology. Here are some of the beneficial topics covered on this week's show: - How business owners should be utilizing paid advertising, sales funnels and email marketing. - Why it's important to stay on top of the ever-changing digital landscape. - How focusing on fundamentals and understanding human psychology is crucial for success regardless of technological changes. - Why artificial intelligence is game-changing in the marketing world. - How it's crucial to continue to work on being a better leader and manager while empowering your team members.   Connect with Hernan: Guest Contact Info Twitter @hernan07 Instagram @hernanvazquezmarketing Facebook facebook.com/hernanvazquezim LinkedIn linkedin.com/in/hernanvazquez   Links Mentioned: hernanvazquez.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

From 0 to 100 Million Gary Garth, Great Dane Ventures   – The Sharkpreneur podcast with Seth Greene Episode 966 Gary Garth Gary Garth is a serial entrepreneur, Founder & CEO of 360° Solution for Behavioral Health Center elev8.io, Author of ‘The Zero to 100 Million Sales Blueprint‘ book, and ‘The Goals, Grit & Greatness‘ Planner. He also leverages his resources via Great Dane Ventures as an angel investor, helping high-potential startups go-to-market, scale, and become profitable via 360 degrees sales and marketing support, incubator programs, advisory services, and proprietary technology, engineered with the purpose of empowering entrepreneurs. For more Gary's story   Listen to this informative Sharkpreneur episode with Gary Garth about going from 0 to 100 million. Here are some of the beneficial topics covered on this week's show: - How entrepreneurs will have different steps to take depending on where they are in their journey. - Why people must overcome the idea that no one can do it as well as the founder. - How you must build trust in the team while allowing your team members autonomy to execute their tasks. - Why business owners need to find the balance between enabling success while not micromanaging their workers. - How selling or exiting a company puts entrepreneurs at risk of giving up their secret sauce.    Connect with Gary: Guest Contact Info Instagram @iamgarygarth Facebook facebook.com/iamgarygarth LinkedIn linkedin.com/in/garygarth   Links Mentioned: elev8.io garygarth.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Coaching for Character Gary Waters, CoachWaters.com   – The Sharkpreneur podcast with Seth Greene Episode 965 Gary Waters Coach Gary Waters spent 11 seasons (2006-2017) as Winningest Coach in Cleveland State University's Program History. As Head Coach for the Vikings, he led CSU to six postseason invitations during his tenure, including reaching the second round of the 2009 NCAA tournament. In 2008 Waters was named the Horizon League coach of the year. In addition, all seniors who were in the program during Waters' tenure have graduated with their degree, and the program received four consecutive public recognition awards from the NCAA (2012-16) for having an academic performance rate that was in the top–10 percent nationally. With over two decades of experience in coaching, Waters has seen many changes within the profession over the years, and has worked tirelessly to instill a core of values and integrity, both on and off the court. Gary Waters is a Detroit, Michigan native and a 1969 graduate of Mackenzie High School. Waters graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978 and an M.A. in Educational Administration from Central Michigan in 1976. Waters is also a member of the Ferris State University & Kent State Hall of Fames. He has also been recently inducted in 2019 to the Detroit High School Hall of Fame. He is married to the former Bernadette Amos, with two children Sean and Seena, and seven grandchildren.   Listen to this informative Sharkpreneur episode with Gary Waters about coaching for character. Here are some of the beneficial topics covered on this week's show: - How the business community needs lessons on character building and leading with character. - Why the emphasis should be on inspiring others to have better character. - How character building is crucial in both your personal and professional life. - Why having a moral compass is essential to navigating society with integrity and ethics. - How aligning your personal values with your organization's culture is important to avoid compromising your character.   Connect with Gary:   Links Mentioned: CoachWaters.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Build the Fort Chris Heivly, BuildTheFort.com   – The Sharkpreneur podcast with Seth Greene Episode 964 Chris Heivly Chris Heivly is one of the nation's leading experts on launching startups and has been dubbed the “Startup Whisperer.” He co-founded MapQuest, is an angel investor, ran a corporate venture fund and 2 micro venture funds (directed over $75M) and was recently SVP Innovation with Techstars. Chris just released his new book, The Startup Community Builder's Field Guide for founders, investors, and economic development leaders to better accelerate their ecosystem.   Listen to this informative Sharkpreneur episode with Chris Heivly about his book, Build the Fort. Here are some of the beneficial topics covered on this week's show: - How it's important to adopt a “Build the Fort” mindset when starting or growing a business. - How many adults overcomplicate the process of starting a business by focusing too much on a distant vision and waiting for perfection. - Why you should break up goals into smaller steps while thinking about what needs to be accomplished in the next three months. - Why socializing your idea and getting feedback from others is crucial. - How collaboration and teamwork are essential for successful entrepreneurship.   Connect with Chris: Guest Contact Info Twitter @chrisheivly Facebook facebook.com/BuildTheFort LinkedIn linkedin.com/in/chrisheivly   Links Mentioned: buildthefort.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Alchemy of Power Joni Carley, JoniCarley.com   – The Sharkpreneur podcast with Seth Greene Episode 963 Joni Carley Dr. Joni Carley's expertise in values-driven leadership & cultural development draws on a unique depth and breadth of experience—ranging from the jungle to the boardroom, from the C-suite to the podium, the African Bush to Asian Temples, and from universities to the United Nations, where she serves as an ECOSOC consultant, and convener of the United Nations NGO Major Groups' Unitive Cluster. Her private cultural and leadership development consulting practice helps leaders build a robust quadruple bottom line: Prosperity, People, Partnership, Planet and Peace. Joni advises, speaks and is the author of “The Alchemy of Power: Mastering the Invisible Factors of Leadership.” She is an ordained inter-spiritual minister, holds a doctorate in The Reinvention of Work, has written for publications including Kosmos Journal and Huffington Post's blog, Thrive Global, and she co-leads international programs with Unity Earth.   Listen to this informative Sharkpreneur episode with Joni Carley about her book, The Alchemy of Power. Here are some of the beneficial topics covered on this week's show: - How the traditional understanding of leadership focuses on profits, competition, and tangible outcomes while neglecting purpose, values, and consciousness. - Why the narrow perception of leadership has led to a leadership crisis. - How a shift is occurring and leaders are becoming more aware of the need for a holistic approach in leadership. - Why leadership must go beyond positional authority. - How a values assessment provides valuable data on an organization's culture and highlights areas of alignment or entropy that impacts profits and employee engagement.   Connect with Joni: Guest Contact Info Twitter @JoniCarley Facebook facebook.com/JoniCarley LinkedIn linkedin.com/in/drjoni   Links Mentioned: JoniCarley.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting Brands Kate DiLeo, The Brand Trifecta   – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeo Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone's problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step. The success in Kate's sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.   Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding. Here are some of the beneficial topics covered on this week's show: - How entrepreneurs should learn the art of delivering a systematic brand pitch. - Why building brands requires crafting effective pitches. - How an effective pitch doesn't overwhelm potential clients with too much information. - Why finding ways to generate passive revenue is important for any business venture. - How it's valuable to document processes and create a brand play book to create consistent results.   Connect with Kate: Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From 100,000 in Debt to 40 Million in Revenue Matt Shoup, MattShoup.com – The Sharkpreneur podcast with Seth Greene Episode 961 Matt Shoup Matt Shoup is a Jesus follower, husband, father, an award-winning serial entrepreneur, author, keynote speaker, Spain aficionado, aspiring paella chef, Brazilian Jiu Jitsu black belt, and Spanish coffee addict. Matt's entrepreneurial journey began at the age of 10, when he started a lawn mowing business to earn $200 for a boombox. It was then that Matt discovered his passion and love of business. Ten years later, while studying at Colorado State University, Matt was recruited by a college painting company, where he learned even more about sales, marketing, and business operations. Matt made lots of money in college and then spent three times what he made. In March of 2005, Matt was recently married, six figures in debt and working at a job he hated as a loan officer. Matt was laid off from that job, and from there, quickly founded M & E Painting with the last $100 he had to his name. M & E Painting grew quickly, and has produced over $35 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. Click here to see which ones. Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive. Matt has spoken to companies all over the world, in both English and Spanish, where he shares a refreshing and down to earth message for entrepreneurs, inspiring them to Pour Into People, and Share Their Painted Baby Stories, among other topics. Matt wrote his first book Become an Award Winning Company in 2011, and his second book, Painted Baby in 2023. Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy: Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.com When Matt is not running his businesses, he enjoys spending lots of time with his family, traveling to Spain, teaching Brazilian Jiu Jitsu, perfecting his Spanish paella cooking skills and enjoying endless cups of Spanish Coffee at Café Sevilla.   Listen to this informative Sharkpreneur episode with Matt Shoup about going from $100,000 in debt to making $40 million in revenue. Here are some of the beneficial topics covered on this week's show: - How breaking down your goals into small manageable steps and taking consistent action each day allows you to achieve success. - Why your true strength comes from being gentle, kind, and mentally adept. - How sharing your personal story of overcoming challenges will inspire people to hire you. - Why overcoming personal obstacles and improving allows you to be a better business owner. - How business owners should embrace vulnerability and authenticity to build stronger connections with others.   Connect with Matt: Guest Contact Info Instagram @matthewshoup Facebook facebook.com/matt.shoup   Links Mentioned: mattshoup.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Winning on the Track to Winning in Sales Karl-Saxon McKinnie, Market Domination – The Sharkpreneur podcast with Seth Greene Episode 960 Karl-Saxon McKinnie After graduating in 1977, Karl-Saxon McKinnie went on to spend a year at Buffalo State, where he achieved great success in track and field. He emerged victorious in both the indoor and outdoor State Collegiate 400 meter competitions, showcasing his exceptional athletic abilities. Additionally, his talent shone through as he earned an indoor world ranking in the 600 meters. Following Karl's time at Buffalo State, he transferred to San Diago State University, where he continued to focus on his track and field career. Specializing in both the 400 and 800 meters, he excelled to the point of qualifying for the 1980 Olympic trials in the 800 meters. However, due to the international boycott, he was unable to compete in the Games. Notably, Karl achieved best times of 45.01 seconds in the 400 meters and 1:45.60 in the 800 meters, demonstrating his impressive speed and endurance. After Karl's athletic pursuits, he transitioned to competing for Club Olympia and the Buffalo Pioneers until an unfortunate injury forced him to retire in 1983, putting an end to his promising career in track and field. Karl's academic journey led them to earn a degree in Chemistry. However, in 1983, his interest took a turn when he discovered a passion for sales and business development. He has since dedicated himself to this field and has been successfully involved in Sales/Business Development ever since. Notably, he has developed the 10-60-4 sales system, a method that has proven to be a significant prospecting success.   Listen to this informative Sharkpreneur episode with Karl-Saxon McKinnie about turning a winning track career into a winning sales career. Here are some of the beneficial topics covered on this week's show: - How people should continue to work hard even when faced with adversities. - Why creating connections in any industry provides opportunities for collaboration. - How athletes must sacrifice a lot to compete at a high level. - Why visualizing a positive outcome puts people into a winning mindset. - How giving your best on any given day provides you with a feeling of fulfillment in your life and career.   Connect with Karl: Links Mentioned: marketdominationllc.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Tragedy into Advocacy Mark Talley, Agents for Advocacy   – The Sharkpreneur podcast with Seth Greene Episode 959 Mark Talley Mark Talley is an accomplished individual and author who is making significant contributions to his community. In addition to founding the successful socioeconomic nonprofit, Agents for Advocacy, which addresses systemic inequalities, Mark also serves on the boards of African Heritage Food Co-op, Habitat For Humanity - Buffalo, Literacy Buffalo Niagara, and Community Canvases. Through these organizations, Mark actively participates in initiatives that uplift marginalized communities, promote affordable housing, support literacy, and foster community engagement. Their book, 5/14 - The Day the Devil Came to Buffalo, based on the terrorist attack in which their mother was a victim, was listed briefly as one of Amazon's best new releases, shed lights on their personal journey and inspiring others. Mark's resilience, determination, and commitment to social justice continue to make a lasting impact in the fight against injustice and inequality.   Listen to this informative Sharkpreneur episode with Mark Talley about turning tragedy into advocacy. Here are some of the beneficial topics covered on this week's show: - How systemic racism and gun violence affects individuals, families, and communities. - Why it's important to take part in a community and give back to that community. - How the African Heritage Food Co-Op address food inequality and food deserts in Buffalo. - Why Mark became involved with the organization Literacy Buffalo Niagra. - How Mark dedicates his time fighting systemic injustices and inequalities and why others should do the same.    Connect with Mark: Guest Contact Info Instagram @agentsforadvocacy   Links Mentioned: agentsforadvocacy.org   Learn more about your ad choices. Visit megaphone.fm/adchoices

Savage Global Marketing Christopher Savage, Savage Global Marketing   – The Sharkpreneur podcast with Seth Greene Episode 958 Christopher Savage Christopher Savage is the visionary founder of Savage Global Marketing and the driving force behind the success of over 530 companies. Over the last decade, his passion for creative advertising strategies and methods has helped businesses of all sizes – from small start-ups to Fortune 500 giants like Coinbase, The Carlyle Group, and the original creators of Garage Band for Apple – save time and money while experiencing exponential growth.   Christopher's marketing journey began during the Myspace era when he first dipped his toes into the world of SEO. Since then, he's been relentlessly focused on creating immersive, surround-sound advertising experiences that make brands thrive in our fast-paced, hyper-connected world. By utilizing a wide array of ad channels, crafting compelling video creatives, and weaving powerful messaging that resonates with your target audience, Savage Global Marketing consistently exceeds expectations and delivers jaw-dropping results that turn heads.   Listen to this informative Sharkpreneur episode with Christopher Savage about Savage Global Marketing. Here are some of the beneficial topics covered on this week's show: - How having a strong online presence can help businesses achieve significant growth. - How many business owners lack direction in their marketing efforts and jump from one agency to another expecting difference results while the agencies use similar strategies. - Why it can be difficult to find the right talent who understand the industry, the opportunities for growth, and the demands of the marketing space. - How it's important to work with companies who are fueled for success and genuinely care about their reputation. - Why marketing agencies should be versatile and be able to adapt to the unique needs of their clients.   Connect with Christopher: Guest Contact Info Twitter @savageglobal Instagram @savageglobalmarketing Facebook facebook.com/savageglobal LinkedIn linkedin.com/company/savage-global-marketing   Links Mentioned: savageglobablmarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting Winning Social Media Campaigns David Alvarez, DCA Media Consulting   – The Sharkpreneur podcast with Seth Greene Episode 957 David Alvarez David C. Alvarez is the owner of DCA Media Consulting. With a passion for social media advertising and content creation, David's expertise has helped businesses of all sizes thrive in the digital world. As an experienced strategist, he has crafted winning social media campaigns and delivered engaging content that sets businesses apart. With a knack for paid social media advertising, David has trained numerous business owners, empowering them to harness the power of social media and truly understand their audience. David's talents shine through his captivating video content, tailored for both organic and paid social media platforms. He plays a pivotal role in the success of a multi-location family entertainment franchise, expertly navigating the ever-evolving landscapes of Facebook, Instagram, Google, YouTube, Snapchat, and TikTok advertising. David's wealth of knowledge, dynamic personality, and real-world experience make him a highly sought-after local speaker who inspires audiences to elevate their social media game.   Listen to this informative Sharkpreneur episode with David Alvarez about crafting winning social media campaigns. Here are some of the beneficial topics covered on this week's show: - How many businesses don't take social media marketing seriously enough. - Why it's important to invest time, effort, and a budget into social media marketing. - How the social media landscape is always changing and what worked a few years ago might not work today. - Why businesses must have qualified individuals to handle social media advertising. - How being a consumer and creator of media, you can stay on top of a constantly changing digital marketing landscape.   Connect with David: Guest Contact Info Instagram @dca_media Facebook facebook.com/dcamediaconsulting   Links Mentioned: dcamediaconsulting.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing for Well Known Brands Molly Lopez, Sparo Marketing   – The Sharkpreneur podcast with Seth Greene Episode 956 Molly Lopez Molly Lopez is the Founder & CEO of Sparo Marketing. She is a nationally recognized, technology-forward digital marketing expert with more than 12 years of experience working in social media, content marketing, paid digital advertising, SEO, and more.    Molly is best known for producing omnichannel growth strategies that help startups, middle-market companies, and Fortune 1000s start and scale new product or service offerings, expand to new markets, or launch new ventures.    Working with household name companies such as Chiquita Banana, Lennar Homes, Sandals, and Beaches Resorts, Del Monte Fresh, Royal Caribbean Cruise Lines, Aventura Mall, LIME, CEMEX, and others, Molly has built a reputation for delivering exceptional marketing results for the most demanding of clients.    Molly founded her own digital marketing agency, Sparo, in 2019, with a mission of bringing “Big Agency” marketing services to companies for more efficient prices.    Molly is passionate about animal welfare and spends much of her free time volunteering at animal rescues locally in Miami as well as working on animal welfare advocacy alongside Friends of Miami Animals Foundation, Inc.     Listen to this informative Sharkpreneur episode with Molly Lopez about marketing for well-known brands. Here are some of the beneficial topics covered on this week's show: - How having a reputable record will lead to more client referrals and more business. - Why one the biggest mistakes companies make is not implementing a solid CRM system and strategy. - How it's important for your CRM system to have the ability to track and automate various touch points with consumers. - How the rapid advancement of automation technology outpaces what internal IT departments can develop so they must collaborate with marketing experts. - Why legacy companies struggle to compete with out of the box solutions.   Connect with Molly: Guest Contact Info Instagram @sparomarketing LinkedIn linkedin.com/company/sparomarketing   Links Mentioned: sparomarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Rainmaking Through Relationships David Freeman, DavidFreemanConsulting.com   – The Sharkpreneur podcast with Seth Greene Episode 955 David Freeman Award-winning author and consultant David H. Freeman, J.D. teaches lawyers how to become powerful rainmakers so they can attract great clients, multiply their income, expand their influence in their firms and achieve more satisfying careers.   A former lawyer from New York, he is a two-time, all-time, best-selling author (overall, he has authored and coauthored 15 books on business development, cross-selling and leadership) and he was inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach for three consecutive years in their national surveys.   Listen to this informative Sharkpreneur episode with David Freeman about becoming a rainmaker by creating relationships. Here are some of the beneficial topics covered on this week's show: - How lawyers must build genuine relationships and create a high-profile brand to positively influence their target audience. - How using the balanced scorecard approach helps law firms measure and improve their performance on multiple levels. - Why creating industry reports and leveraging your network helps build connections. - Why you should reach out to conference attendees who you didn't meet during an event. - How writing for reputable platforms allows you to effectively leverage your authority.   Connect with David: Guest Contact Info Twitter @freemanconsult LinkedIn linkedin.com/in/davidfreemanconsulting   Links Mentioned: davidfreemanconsulting.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Tricks to Increase Client Retention Keaton Walker, ItsKeaton   – The Sharkpreneur podcast with Seth Greene Episode 954 Keaton Walker In 2018, Keaton Walker was hired to help his family business--a local swim school in Utah--with marketing. Eventually, he left the family business to open his own marketing agency servicing orthodontists all over the US and Canada.  4 years later, his marketing agency OrthoPatients was acquired after helping over 140 orthodontists to grow their practices through innovative social media marketing and appointment booking processes.  Today, Keaton helps marketers in all realms through his consulting business and online brand, ItsKeaton.    Listen to this informative Sharkpreneur episode with Keaton Walker about tricks to increase client retention. Here are some of the beneficial topics covered on this week's show: - How advertising on social media is the most effective and trackable form of advertising. - Why you should find your niche and stick to it. - How it's important to set proper expectations for clients when it comes to the marketing process. - Why it's important to be likeable and provide excellent customer service. - How variation testing should be used from the beginning to speed up the process and achieve desired results for clients sooner.   Connect with Keaton: Guest Contact Info Instagram @itskeaton__   Links Mentioned: itskeaton.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices

The 95% of Behavior Marketers Ignore Neale Martin, Sublime Behavior Marketing   – The Sharkpreneur podcast with Seth Greene Episode 952 Neale Martin Neale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices.  Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components. Recently, clients engage Neale to apply these behavioral methodologies to organizational change. Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell's Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil.     Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore. Here are some of the beneficial topics covered on this week's show: - How Neale's book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior. - Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers. - How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior. - Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones. - How simplifying the decision-making process can drive market adoption and attract customers.   Connect with Neale: Guest Contact Info Links Mentioned: sublimebehavior.com Learn more about your ad choices. Visit megaphone.fm/adchoices