Podcasts about titans marketing

In today's episode of the Wealth Advisor Mindset podcast, Nina is joined by Brian Kurtz, a direct marketing expert, as well as the founder of Titans Marketing.During this fascinating conversation, Nina and Brian explore key principles that drive long-term success in business and personal growth. Brian shares a wealth of wisdom drawn from a lifetime of mentorship, practical application, and a commitment to continual learning. You'll discover various forms of payment that enrich professional relationships and deepen customer loyalty, challenging the notion that success is only measured by immediate financial gain. You'll also learn how cultivating trust and delivering consistent value leads to enduring rewards that often surpass expectations.This episode will leave you with a deeper understanding of what it means to build a legacy in business by focusing on service, connection, and continuous improvement.If you've enjoyed this episode of the Wealth Advisor Mindset podcast, be sure to leave a review and subscribe today!What You Will Learn In This Show:The importance of mentorship and learning from the best in the industry.The concept of thinking about your thinking, and how it has influenced Brian's business decisions.The significance of client retention and the mindset of keeping customers for life.The five ways to get paid: cash, utilization, enhancement, appreciation, and referrals.And so much more...Resources:Titans MarketingBrian's LinkedInChat with NinaNina's website

Brian Kurtz is the Founder and CEO of Titans Marketing, a direct response marketing educational, coaching, and consulting company. For nearly 40 years, he has employed proprietary direct marketing principles that have allowed him to scale a publishing company to $150 million. As a self-proclaimed serial direct response marketer, Brian has marketed and sold newsletters and books through infomercials, email, and the internet. He is also the author of Overdeliver. In this episode… Exiting your business doesn't mean you have to sell it immediately. It's an intricate process requiring years of planning and reverse-engineered strategies. How can direct response marketing help you map out your destination, and what strategies are essential for growth? With the advent of digital marketing, the industry has become saturated with channels, methods, and strategies, making it overwhelming for small-to-midsize businesses to establish a presence without breaking their budget. According to direct response marketing pioneer Brian Kurtz, marketing is everything, but you don't have to advertise on every channel to achieve results. However, you should explore both online and offline strategies like social media and direct mail to remain relevant. Brian suggests conducting research and evaluating your financial assets to determine an ideal method for your business, allowing you to plan your exit effectively. Join Pat Mancuso in this episode of Destination Business Freedom as he welcomes Brian Kurtz, the Founder and CEO of Titans Marketing, to discuss designing a marketing plan that fits with your business landscape. Brian talks about the role of QR codes in direct marketing, the lessons he learned when pricing and marketing his products and services, and how to define business freedom.

 Understand the importance of being specific about your product and who your target market is Learn what are the three secrets that can help you step up your copywriting game Discover how you can get specific and find your niche in the business Resources/Links: Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ Summary Have you been struggling to find your forte or niché in the market? Trying to solve everyone's problems through your product isn't going to do good for your business. If you're thinking that by being everything to everyone is going to bring you more profit, then you're wrong. You've got to narrow down your market and start from there. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom, an iconic publisher and direct marketer. The second is the Founder of Titans Marketing, a direct marketing educational and coaching company. Grab your pen and paper as Brian puts down all his marketing cards and shares his secrets on how you can increase your sales through the right marketing and better copywriting. Check out these episode highlights: 01:42 - Brian's ideal client: My ideal client is not necessarily niche. It's basically anyone who was doing direct response marketing, and that's as a marketer, as a copywriter, and as a media buyer. 02:58 - The problem he helps solve: I start wide in a way by bringing them in because they want to do direct response marketing. But then I am interested in what they're doing. 05:49 - The symptoms of the problem: One of them is the thing that people think they're inventing stuff when it's already been invented. And that's true all the time with everybody! I start my conversations with, "I've never invented anything.” 06:42 - Brian's Valuable Free Action (VFA): I would say that the creative, the messaging, and the words that you're going to use to sell anything are the least important element of any campaign until it's not. 07:47 - Brian's Valuable Free Resource (VFR): Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ 08:08 - Q: Why is my picture on Jimmy Stewart's body in It's a Wonderful Life or why is there a T-Rex on my table? A: So basically, It's a Wonderful Life is one of my favorite movies of all time. And it's one that always, every Christmas and not during Christmas, I always want to watch for inspiration of what life would have been like if you weren't there. Tweetable Takeaways from this Episode: “You have to get the market right. You've got to get the offer right. And then focus on the messaging and the creative.” -Brian KurtzClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Brian Kurtz. Brian, good day! A warm welcome from Down Under. Where are you hanging out? Brian Kurtz 00:23 I'm hanging out in Westport, Connecticut, which is a suburb of New York City, basically. Tom Poland 00:28 Right! As New York creeps. I could probably spend the entire interview just tilting my and head looking to see what you got on the wall there. Memorabilia. But we better not do that! Folks, if you're listening to this on iTunes or iPod, you probably want to hop over to our website and check out the video because it's worth just looking at the background. Brian, thanks for being on the show! For those of you who haven't heard of Brian, you're probably living in a cave if you're in the world of marketing because he's had two careers. The first spanned 34 years as a force behind Boardroom,

Today's guest had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher, and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. He is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, he was responsible for selling over a billion dollars worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. Please welcome today's guest, Brian Kurtz! Top 3 Amplifiers: 1. How to create the biggest impact with direct response marketing 2. The importance of overdelivering with your marketing 3. The recency, frequency, and monetary method you need to be implementing in your business To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com Connect with today's guest: Website: https://www.briankurtz.net/products/ and https://www.briankurtz.net/work-with-me/ Website: https://overdeliverbook.com/ Facebook https://www.facebook.com/brian.kurtz.121 LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934

Brian Kurtz, author of Overdeliver, pays us a visit. This interview went so long that we had to break it up into two episodes! In part one, Brian shares stories from his time at Boardroom Inc. as one of the top direct marketers in the country, and what he's he's up to now at Titans Marketing. He ponders the fastest way to make your first million, and we discuss how he overdelivers with his book Overdeliver and all its amazing extras. Get Overdeliver AND the extras!

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many things have been said about the great Eugene Schwartz and his book Breakthrough Advertising. But yeah, not sure I've heard his book compared to a piece of Very Thick New York Cheesecake before.

My friends say “everyone needs a Candice” – and go figure, but I would tend to agree.I'm a direct response copy chief, copywriter, and marketing consultant who used to practice IP law.I help marketing coaches and personal development experts connect deeply with their audiences… land lifelong fans… and improve the lives of an exponential number of people.I spend most of my time running Jeff Walker's copy team. I've also had the pleasure of working with clients including AWAI, Banyan Hill Publishing, Titans Marketing, and a number of other direct response heavy hitters.Owner/CEOLazar Marketingcandicelazar.comInspirational Speaker | Healthy Habits Coach | Podcaster Website: http://www.jordanlevin.com Facebook: https://www.facebook.com/jordanlevin22/LinkedIn: https://www.linkedin.com/in/jordanlevin/ Instagram: https://www.instagram.com/jordanlevin/ Watch podcasts on YouTube: https://www.youtube.com/c/JordanLevin Email: jordan@jordanlevin.com

Today’s guest is passionate about direct marketing.  He believes that marketing isn’t everything--it’s the only thing. For 34 years, he has followed a specific set of direct marketing principles that helped him build Boardroom Inc. into an iconic publishing company. During that time, he was mentored by, and worked with, a who's who of marketing legends and he worked side-by-side with the most prolific copywriters who have ever lived. That experience led to him founding Titans Marketing, a direct marketing educational and coaching company, where he passes on these timeless fundamentals to the next generation of great direct response marketers through masterminds and master classes. He is the author of two books, the most recent being “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”. Please join me in welcoming Brian Kurtz. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership: “Leadership is walking around on the inside with your colleagues and on the outside with your customers to see and know where everything is.” how to get ideas from all areas of your organization. the 100-0 concept of how to add value to those around you. how important it is to be interested and not just interesting. his theory about direct marketing scaling everywhere regardless of the product being sold. how to create a living legacy by compounding interest in your current relationships. the importance of the words we use and how that can impact our business. how he nurtures and sustains his network. Links Brian Kurtz on LinkedIn. www.briankurtz.net www.overdeliverbook.com Books mentioned in this episode: “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing” by Brian Kurtz “The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand” by Brian Kurtz & Craig Simpson Other Resources Learn more about The Kaizen Institute. About Robbie: Robbie Samuels wrote "How to Host a Virtual a Happy Hour" for Harvard Business Review, was quoted in "The History of the Webinar and Why It Should Be History" in Forbes, and recognized as an “industry expert in the field of digital event design” by JDC Events. He is a Certified Virtual Convener and Certified Virtual Presenter. As a Virtual Event Design Consultant and Executive Zoom Producer, he assists organizations with bringing their in-person events strategically online. He provides virtual event design strategy, emceeing, production (managing the tech, including chat and breakout rooms), and training/supporting presenters. His clients include national and statewide advocacy organizations, including the California WIC Association, Feeding America, Visiting Nurse Service of New York, Association of Talent & Development chapter, The National At-Home Dad Network, the California Notary Symposium, and the U.S. Embassy in Mexico. He created The 5% Advantage Program, a four-week certification program that helps presenters and meeting professionals grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences. Participants have the opportunity to become Certified Virtual Event Professional #NoMoreBadZoom.  Since March 13, 2020, he has hosted #NoMoreBadZoom Virtual Happy Hours, a weekly virtual event that explores new ways to design engaging virtual experiences while creating opportunities for networking. This event attracts 50-60 participants each week, 50% of them have attended 8 or more times, 20% have attended more than 20 times.

Today's guest is passionate about direct marketing.  He believes that marketing isn't everything--it's the only thing. For 34 years, he has followed a specific set of direct marketing principles that helped him build Boardroom Inc. into an iconic publishing company. During that time, he was mentored by, and worked with, a who's who of marketing legends and he worked side-by-side with the most prolific copywriters who have ever lived. That experience led to him founding Titans Marketing, a direct marketing educational and coaching company, where he passes on these timeless fundamentals to the next generation of great direct response marketers through masterminds and master classes. He is the author of two books, the most recent being “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”. Please join me in welcoming Brian Kurtz. In this episode we discuss: his thoughts on leadership: “Leadership is walking around on the inside with your colleagues and on the outside with your customers to see and know where everything is.” how to get ideas from all areas of your organization. the 100-0 concept of how to add value to those around you. how important it is to be interested and not just interesting. his theory about direct marketing scaling everywhere regardless of the product being sold. how to create a living legacy by compounding interest in your current relationships. the importance of the words we use and how that can impact our business. how he nurtures and sustains his network. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 236.

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

A discussion with Jennifer Hinkle, Senior Director of Marketing and Digital Strategy for the Tennessee Titans football team about targeting female fans in a meaningful way.

Brian Kurtz has been a serial direct marketer for the past 40+ years. He’s never met a medium he didn’t like, and he spent the first 34 years of his career helping Boardroom, Inc., become a state-of-the-art direct marketing and publishing company. As founder of Titans Marketing, he now advises many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing.

Brian Kurtz is the Founder of Titans Marketing. He has been a serial direct marketer for almost 40 years. After more than three decades at Boardroom, Brian left to pursue his own mission, kicking it off with the Titans of Direct Response event. From there, he created both the Titans Mastermind and the Titans Master Class to continue teaching marketing and copywriting.

Welcome to the Digital Agency Hacker! On today's episode, JC speaks to Brian Kurtz, a serial direct marketer for the past 35+ years, about how he built a state-of-the-art direct marketing and publishing company and teaching all he learned doing that. Brian is committed to educating any and all online marketers who will listen…and he is also committed to “learning while teaching” because there is still so much to learn. Check out more about his company Titans Marketing here! https://www.briankurtz.net/

Tony Grebmeier is the CEO of ShipOffers, a product, fulfillment, cash flow, and strategic planning company. He is also the host of the Be Fulfilled Podcast: The Real Stories Behind Success where he digs deep behind the real stories behind the journey of entrepreneurs towards the top of Success Mountain.  Brian Kurtz is the Founder and CEO of Titans Marketing, a direct marketing consultancy that educates and trains copywriters and marketers on the best direct marketing principles. He is also the author of the book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. Chris Dreyer is the CEO and Founder of Rankings.io, where they help elite personal injury attorneys dominate first page rankings. He is also the host of the Rankings Podcast where he features top founders, entrepreneurs, and elite personal injury attorneys. Ian Garlic is the Founder of StoryCrews, a company that helps businesses connect with top-rated videographers to help businesses market and expand their brand through powerful stories captured on video. He also runs and hosts his own podcast, the Garlic Marketing Show podcast, where he discusses the latest marketing techniques that actually work. Joel Weldon is the creator of the Ultimate Speaking System, where he coaches successful people to be even more effective speakers and communicators. Through his system, entrepreneurs can learn how to use speaking to grow their business and position themselves as experts at live events, webinars, videos, and podcasts. Joey Coleman has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. He is an award-winning speaker at both national and international conferences, and he is also the author of the #2 Wall Street Journal best seller, Never Lose a Customer Again. Mike Roderick is the CEO of Small Pond Enterprises, where he works with clients to curate, extend, and leverage their existing networks. He is also a co-host on the Access to Anyone Podcast, a podcast that explores how you can get to know anyone you want to in business and in life using everything from the latest technology to the most time tested principles. Vinnie Fisher is the CEO and Founder of Fully Accountable, a full service cutting edge accounting firm that is recognized in eCommerce and the online industry as leading experts in accounting, offering proactive, forward-thinking, done for you, financial expertise to our clients. Jeff Garnett is a serial entrepreneur with 20 years experience in technology, finance, sales & advanced digital marketing strategies. He is a Professional Google Adwords consultant and campaign manager, and the Owner of Clean Slate Laser Tattoo Removal Centers, a regional chain of tattoo removal clinics in New York, New Jersey.  Liran Hirschkorn is the CEO of Incrementum Digital, a company that helps clients grow their sales on Amazon using the power of Amazon advertising and Amazon DSP. Justin Breen runs BrEpic, a PR firm that works with visionaries and exceptional businesses in various industries worldwide. He is also the author of the best selling book Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want. In this episode… Whatever stage your business might be in, you will always need two things: customers and strategic partnerships. These are the relationships that you build and maintain along the way that will help you boost your company and bring it to the next level. What you can get out of these relationships are important, but what you bring to the table that gives value to these connections is just as critical, if not more so. On this episode of Inspired Insider’s Top Giver Series, get a sneak peek into some of the amazing insights that you can get from top business leaders who know that in order to receive, you have to know the value of giving as well. Tune in as guests such as Ian Garlic, Chris Dreyer, Joey Weldon, and more share some of their top book recommendations and essential tips on how to develop relationships and keep them.

My Guest today is Brian Kurtz currently the Founder of Titans Marketing. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars' worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. What we'll be discussing today: Marketing Breakthrough Advertising Book Overdeliver Book What is Brian working on at the moment? Promoting Overdeliver Book Titans Xcelerator Mastermind Group How to get hold of Brian: LinkedIn https://www.linkedin.com/in/brian-kurtz-a1934 Facebook https://www.facebook.com/brian.kurtz.121 Website https://www.briankurtz.net/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

MVP Interactive CEO James Giglio hosted Senior Director, Marketing & Digital Strategy at Tennessee Titans Jennifer Hinkle on this week's MVP Podcast. Jennifer begins her 18th NFL season, including her first with the Tennessee Titans, after spending the previous 12 years in similar roles with the Washington Football Team. Responsible for the digital, social, mobile media and marketing strategy for the Titans, with primary focus on fan engagement and revenue growth. Additionally, she is responsible for the development of integrated content and data-driven, omni-channel marketing campaigns, brand and email marketing, digital analytics, and emerging technologies. James and Jennifer will discuss our recent project where we launched the first-ever augmented reality mural in the NFL.

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe

Overdeliver author, a phone pro, and the Titan of Direct marketing is here today, Brian Kurtz. Brian teaches us on how to treat a customer and overdeliver and how to improve your phone sales game.Brian tells us about how his 95-year-old mother uses telemarketing Key points:The customer is always right and at the end of a complaint make sure they are happy.It is a lot harder to get a new customer than to keep an old customer If you get a call late at night it's usually the customer complaining Don't spill out too much info or it gives them a feeling of a stalkerYou should never need to pretend to be authentic Personal development should be in place to be a great marketer Quotes: The telephone is an offline medium that is not used much as it should be or could be but it is overused and abused by some people too -Brian KurtzPeople don't know how much you care about them until how much you know about them-Jake LynnTwo rules of customer service:1. The customer is always right 2. Look at rule no 1 Developing your knowledge base whom you want to learn fromThe mentor you are looking for is you in terms of values and things you want in your life The five ways we get paid Your mentors choose you and you don't choose your mentors Relevant Links:All Things TelesalesWebsiteLinkedInFacebookYoutubeBrian KurtzWebsiteBooks95 Years of life time value-BlogSupport the show (http://www.allthingstelesales.com)

I was a part of a marketing summit last week hosted by Brian Kurtz, Titans Marketing and the Entrepreneur Empowerment Institute. In this 20 minute interview, I reveal: 1. How Walt Disney opened Disneyland, even though he was broke. 2. How to be resourceful without resources 3. What would Walt do during this pandemic? 4. How to Disnify your business. 5. Creating an experience out of the mundane 6. And much more Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game' in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers.    “You go into every relationship giving 100%, and you don't expect anything in return.” -Brian Kurtz   In This Episode: - How to use the 100/0 rule - Understanding the Christmas cards in July technique - Utilizing the intentional dinners technique - How differentiating yourself can help you - Understanding the four ways of getting paid   Resources: The Advertising Solution - Brian Kurtz - https://www.amazon.com/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962 Overdeliver - Brian Kurtz - https://www.amazon.com/Overdeliver-Business-Lifetime-Response-Marketing-ebook/dp/B07FLZH6S1 Essentialism - Greg McKeown -  https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382  Connect with Brian Kurtz: Website - https://www.briankurtz.net/ Titans Xcelerator - https://www.briankurtz.net/xl/ Overdeliver book - https://overdeliverbook.com/   Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

In any relationship, communication should be a priority. And, as a business owner, you should be consistent and proactive in your messaging. You need to be sure you’re staying in constant contact with your list. Brian Kurtz, author and owner of Titans Marketing, says, “ignoring your list is like ignoring your family.” Brian and Tom talked about how every conversation is not a sale, but a chance to connect with clients on a more personal level. Brian believes in delivering value all the time, and says, “now is the time to over deliver.” What advice or extra things can you provide that will differentiate you from your competition? Learn about some unique ways to make sure your list doesn’t forget about you.

Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir). His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert. As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars' worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. Check out Brian's Book - Overdeliver - CLICK HERE Learn More About Brian & Titans Marketing - Click Here

Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who's who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived. His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best. Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself. As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars' worth of products “$39 at a time” to millions. As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions. During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Main Street Author Podcast, I interview world-renowned direct marketing expert and author, Brian Kurtz.Brian is a true master of direct response marketing. With a career spanning nearly four decades, he has sent two billion pieces of direct mail and mastered the marketing of newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and he sold over three million books via direct response television over a three year period while at the Boardroom.After leaving Boardroom, his mission (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today.Brian has authored to books and you can learn more by visiting BrianKurtz.net.

Tired of the fake gurus teaching stuff that doesn’t work? Overwhelmed with the seemingly endless amount of information on how to build your business? There are a few specific things you need to know to succeed, and Brian Kurtz discusses them in this episode. Throughout his career at Boardroom and now at Titans Marketing, Brian has accumulated an unparalleled wealth of direct marketing knowledge, which he shares in his book Overdeliver. In the first of this two-part episode, Brian and Jonathan dive deep into a sustainable approach to selling, the most important numbers in your business, and why direct mail still works.  Show Highlights Include: The unbeatable benefit of being a patient marketer (9:40) How preventing sales helps you stack cash (12:18) Why your sales process is scaring away your best customers and what to do instead (14:20) If you don’t know this metric, you’re killing your business (16:55) How to uncover the hidden marketing budget that already exists in your business (22:05) Are you picking up what Jonathan’s laying down? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review.

Brian Kurtz has been in direct response marketing for close to four decades. He's learned from the best and is the best when it comes to understanding, and implementing, marketing that gets your  prospect to buy, subscribe, share and use the products and services you are are selling. Direct marketing is not a dirty word and Brian says we all need to embrace our products and services and share them with the right people. We must "Overdeliver" if we want to make a difference for our clients and our prospective clients. On this episode Brian shares why a list isn't just a list and how you can turn a compiled list into a response list. He also shares why the long game is more important than the short game and what the Lifetime Value of a client means to your bottom line. Listen to the end and find out how you can win a copy of his latest book, Overdeliver. Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..." Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career (and he did NOT lick every stamp!); and he was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the most innovative direct marketing techniques while working with the most legendary copywriters and consultants who have ever lived. Under Brian's marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006). Brian was instrumental in building Boardroom’s print and electronic newsletters, including Bottom Line/Personal, Bottom Line/Health, Bottom Line Secrets and Daily Health News. And he was also responsible for selling tens of millions of books, mostly in the categories of health and finance, for consumers. His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. Brian writes and speaks regularly; recent content can be found at www.briankurtz.me and www.briankurtz.me/blog. His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing will be released in April of 2019. But truth be told, Brian is really just a Little League Baseball Umpire and does this direct marketing stuff on the side. His ultimate goal is to umpire in the Little League World Series in Williamsport, PA while he is still upright...and he hopes it happens soon. www.OverdeliverBook.com

Brian Kurtz has been a serial direct marketer for the past 40+ years. He’s never met a medium he didn’t like, and he spent the first 34 years of his career helping Boardroom, Inc., become a state-of-the-art direct marketing and publishing company. As founder of Titans Marketing, he now advises many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing.

Have you ever felt like you struggled to get your message out to the world and connect with your audience? Do you want to build a business that maximizes both revenue and relationships? In today’s episode, my guest, Brian Kurtz, talks about his book Overdeliver: Build a Business for a Lifetime and how he was inspired by the movie Coco in writing this amazing book. Brian is a direct marketer for over 40 years, and he was instrumental in helping the company, Boardroom Inc., grow exponentially. He is the Founder of “Titans Marketing” and host of Titans Mastermind and Titans Master Class.  On this eye-opening episode Brian will reveal:  What he learned about power and selflessness in business - that he learned from baseball umpires; Why customer service people are ‘secret shoppers’  & should be the highest-paid people in your company; The one game changer that no one pays attention to (but could make a huge difference for you); How paying postage on mail made him a better marketer;  Why exactly you need to separate your prospects from your buyers (on your list) to be more profitable; What “RFM” is and why you need to know it and how to use it now. And that’s just a small taste. We go from talking about how to increase the power and profitability of your business to longer-term, legacy building concepts like:  How to think about long-term value as well as playing the long game in your business; What exactly “Lifetime Value” is and why you need to know your numbers on this; How to find out what the “bogeyman” is in your business so you can use it; Why he paid for dinners for 30 people at the Four Seasons in New York (pay attention); How he turned someone who “ripped off his logo” into a client (instead of suing them); What he learned from maintaining a solid 33-year marriage while running multiple businesses. ... And more!  So grab a pen and paper- you will want to jot notes from this engaging conversation!   Production Note: Thank you for listening! We apologize for the audio quality during the interview.  Unfortunately, tech glitches can happen, but we believe you will still enjoy the insights, and wisdom from our guest expert, Brian Kurtz.

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

"The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations..." - Brian Kurtz Today we have a legendary guest! We are going to be talking about his new book, Overdeliver.  You know my background, I come from the world of direct response marketing and Brian is a titan in this industry.  So we are going to be talking about his insights! His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: "Titans of Direct Response." "Titans” brought together the greatest minds in direct response marketing from the last 50 years...both as speakers and attendees. Titans Mastermind and Titans Master Class (and soon to be Titans Xcelerator) are the next big steps in that mission. Brian writes and speaks regularly; recent content can be found at www.briankurtz.me and www.briankurtz.me/blog . His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing will be released in April of 2019. In This Episode: The goal and set-up of Overdeliver; Everything you send out needs to achieve something; What does it mean to "overdeliver"? Key principles of having success; the "four pillars"; "Write a good book"; Key metrics and tactics; "Poker Table Selection"; Brian answers Joel's audiences' questions. Connect with Brian: https://www.facebook.com/brian.kurtz.121  https://www.linkedin.com/in/brian-kurtz-a1934 https://overdeliverbook.com/; EXTRAS! Once you purchase the book - don't forget to go back into Brian's website to get all your bonuses and extras. Truly overdelivering! How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://newwaytolaunch.com Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. --> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register Link: https://get.thewebinaragency.com/mini-webinar Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault. ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2    

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show NotesConnect With:Brian Kurtz: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Conversation with Brian Kurtz, a serial direct marketer and legend with a nearly 40 year career during his time with Boardroom and Rodale; the founder of Titans Marketing; the author of “Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing,”; and he runs two mastermind groups

Click here for your Discovery Analysis from Cogent Analytics or call 833-4MyProfit (833) 469-7763   Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III…  Brian Kurtz: How You Can Overdeliver in Your Business and Life Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like. He left his beloved Boardroom in January of 2015. Under his marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006). His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. In September of 2014, to kick off that mission, he hosted what has been called the event of the decade: "Titans of Direct Response." Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Click here for your Discovery Analysis from Cogent Analytics or call 833-4MyProfit (833) 469-7763   Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III…  Brian Kurtz: How You Can Overdeliver in Your Business and Life Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like. He left his beloved Boardroom in January of 2015. Under his marketing leadership and during his tenure, Boardroom's revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006). His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. In September of 2014, to kick off that mission, he hosted what has been called the event of the decade: "Titans of Direct Response." Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Brian Kurtz: Create Lifetime Value through Direct-Response Marketing Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,800 episodes and 12 Million Listeners in 190 countries, this is the Podcast and Radio Network for entrepreneurs, business owners, and business coaches who want to reach their First Million and make a Big Impact. Our Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts.   

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Brian Kurtz: Create Lifetime Value through Direct-Response Marketing Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,800 episodes and 12 Million Listeners in 190 countries, this is the Podcast and Radio Network for entrepreneurs, business owners, and business coaches who want to reach their First Million and make a Big Impact. Our Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts.   

Welcome to the Conscious Millionaire, High Performance Marketing Podcast with your Host, JV Crum III... Brian Kurtz: Create Lifetime Value through Direct-Response Marketing Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second.nt. Are you a coach or consultant who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches and consultants find our podcast…and make their big difference. They will thank you for it.   Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,800 episodes and 12 Million Listeners in 190 countries, this is the Podcast and Radio Network for entrepreneurs, business owners, and business coaches who want to reach their First Million and make a Big Impact. Our Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts.   

Marketing isn’t everything, it’s the only thing. Brian Kurtz, founder and CEO of Titans Marketing, professes his love for direct marketing and always likes to talk about an expression which goes ‘those who did it have a responsibility to teach’. He realized that at a certain point, it made more sense for him to be able to take the fundamentals he did as a marketer and to bring that to another generation of marketers, copywriters, and entrepreneurs. Brian says it’s a very jumbled and confusing marketplace, so if you don’t have the fundamentals of marketing, you’re just going to be another face in the crowd. For Monica Morton, she and her team have seen it all. Monica is the president and CEO of Know LLC. She is a licensed private investigator specializing in sports and entertainment investigations. In an effort to be proactive and not reactive, she conducted extensive research and developed a program of services to assist young men and women in making better choices. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Media Network: Podcasts and Syndicated Radio shows with over 1,200 episodes and 12 Million Listeners in 194, plus syndicated radio shows across the United States, this is the top network of conscious programming for conscious coaches, consultants, and entrepreneurs. Our Conscious Millionaire Podcast was named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!  

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Brian Kurtz is a serial direct marketer with over 35 years experience using all media, offline and online. He helped build the direct marketing and publishing giant, Boardroom Inc. and currently he runs Titans Marketing, LLC, a direct marketing educational and consulting company. He has written one book, The Advertising Solution, and working on a second. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!  

I was having a conversation with my friend Lee Jackson the recently on a Facebook live stream and we were talking about how sometimes it feels like we're 'cheating' when we're podcasting because we get to spend an hour with these brilliant minds and it's almost like getting a one-on-one mentoring session with them. That was exactly how I felt the entire time I was talking with Brian Kurtz. It's been a long time since I've connected with someone new, who I instantly respected, and thought "as soon as I'm ready to hire a mentor next year, I want to work with Brian" (I need to wrap up a few things this year and get LeadSurveys launched). Brian has an amazing background in direct response marketing (over 30 years) and has brought all of his wisdom from selling offline into the online space. He's also the co-author of 'The Advertising Solution' and has bought the rights to reprint all of Eugene Schwartz' books as well (he also graciously sent me his book as well as Breakthrough Advertising by Eugene Schwartz... class act! :-) ). I honestly felt like I had been giving a little bit of a glimpse behind the curtain. Over the last couple of years, I've spent a lot of time going back to fundamentals in marketing and direct response. I've started enjoying the process of mastery of the craft and have found a completely different joy in everything I do. I can guarantee you if you're even slightly interested in marketing online with a real strategy (i.e, the long game as opposed to quick tactics), you're in for a real treat with this interview. I'd suggest a pen & paper for notes too. Questions I Asked Brian Can you share your story with the audience? What is Titans Marketing? Let's talk fundamentals and the role they play in list building. What are people doing wrong with list building? What would you suggest someone do to improve their list building? Let's talk about your book, The Advertising Solution. What are you working on now? What You're Going to Learn Brian's thoughts on physical mail today How paying postage made him a better marketer What the 40/40/20 rule is What relationship capital is Why the psychology of selling is the missing piece of the puzzle How & Why Brian acquired the rights to Eugene Schwartz books Where to Connect with Brian Website | Facebook Books & Links from this episode The Advertising Solution The Legends Book Breakthrough Advertising Book Brilliance Breakthrough Book

Ep. 68 Brian Kurtz: Founder of Titan Marketing, Direct Marketing Expert, and Author. Marketing - Crucial to Business, Life, or Both?  With over 30 years of marketing experience, Brian Kurtz is one of the most prolific marketers out there. He wants everyone to know that marketing is not just one of the most important things to learn in business, but one of the most important skills to learn in life.  So how did it all begin?  He decided while attending Rutgers University that he was going to be an English major so that one day he could become a writer.  His first role out of school took him a different direction. He began working at a company called Board Room, a marketing company where Brian spent 34 years learning the ins and outs of marketing and helped the company grow from $5 million in annual sales to $160 million in sales at its peak. His passion for Direct Marketing has helped him connect with some of the most influential people on the planet and deliver tons of valuable material to people all over the world. Over the past 20 years he has overseen the mailing of approximately 1.3 BILLION pieces of third class mail.  Now he is running his own company, Titans Marketing, where his goal is to educate the next generation of marketers to learn the principles to ethically connect with their audience and deliver MASSIVE value time and time again. While doing this, he also makes sure to never lose sight of his other passions in life, one of which is being a Little League Baseball umpire.  In today's interview Brian will discuss:  - Why the salary for jobs in your 20's is IRRELEVANT and what you should be looking for in your career at that stage in life - What is "Contribution Mode" and why it is critical to building strong relationships in life and at work - The concept of "100/0" and the benefits it will bring to your life - What is an "Intrapreneur" and how thinking like one can help you thrive - One powerful question to ask to decide whether or not to leave a job or take a new opportunity - Brian's spin on one of the most common marketing rules of thumb the which he calls the "41/39/20 Rule" - Why Direct Mail should be a part of every businesses marketing strategy   And so much more!    SHOW NOTES:  Blog Post: When 41% is a Majority... Blog Post: How paying postage made me a better marketer... Brian's Book: The Legend's Book   Brian's Website: BrianKurtz.me   Overcoming Graduation:  To get your subscription to Audible, click the affiliate link below to get a 30 day free trial as well as a book credit for one free book of your choice! Get started with Audible today! To subscribe to the podcast, search for "Overcoming Graduation" on Itunes or on Stitcher or click here to be taken to the Itunes page! If this episode was of value to you, please like, share, give a rating, and provide feedback on the show. This will help me understand how I can better serve you and reach even more people! To provide a rating click here, click the "View in Itunes" button under the podcast art, click "Rating and Reviews" to the right of the podcast art, and then leave me your feedback, I'd love to hear what you think and how I can better serve you! To learn more about the OCG Community, check out the Overcoming Graduation website or check out the OCG  Facebook, Youtube, Twitter, and Instagram pages. Want to LEARN A NEW LANGUAGE LATIN BASED LANGUAGE (Spanish, Portuguese, Italian, or French) in 90 Days or LESS? Click this link! OvercomingGraduation.com/Language To buy your copy of the #1 Amazon Best Seller, The First Step, support myTEAM TRIUMPH, and get your free book bonuses, visit TheFirstStepGift.com To contact me directly for interview recommendations, to provide feedback on the show, or to contact me for speaking engagements / book signings, reach out to me at Brian@OvercomingGraduation.com

Without marketing, you'll reach dozens of people as opposed to millions. Why would you want to do that? My guest today, Brian Kurtz, is the CEO of Titans Marketing. Brian has literally reached millions, having sent out more than 1.3 billion pieces of direct mail. He learned how to market directly, which helped him grow one company from about $3 million in revenue to about $157 million at its peak. Brian now stands on the shoulders of giants in the marketing world to tell next-generation marketers how to market in the digital age using timeless techniques. It's the best time in the history of the world to be a marketer.  Brian Kurtz via @RustyLionAcad In this episode, Brian talks me through how to market without being evil. And you know what? The key is something we preach at Rusty Lion Academy: Not everything is a selling event; but everything is a relationship event. Brian Kurtz via @RustyLionAcad Brian tells me the mistakes otherwise great marketers sometimes make, how to bring in revenue through marketing, and how to grow your own lists. He tells how to do all that while building your client relationships instead of viewing clients as “victims of marketing.” If you want to improve your marketing and increase your revenues, this episode is for you. If you feel like marketing is outside your comfort zone, this episode is for you. And if you want to become a marketing samurai (because being a ninja isn't enough) then click play in the player above to get started. Listen to this episode to hear marketing legend Brian Kurtz tell me how to market while building relationships and more: Why you should be a marketing samurai, not a marketing ninja. The pull mentality great marketers use. How one man destroyed his list with one marketing misstep. Being congruent with your own marketing messages. The percentage of your time you should direct at marketing. (HINT: It's not low double digits.) Why you need to understand almost every avenue for marketing even if you don't use them all. What you should do if you find yourself envious of another company. The reason you should give sincere compliments, as evidenced by Tony Bennett. Books and resources mentioned in this episode that can help you learn how to market: “Essentialism: The Disciplined Pursuit of Less,” by Greg McKeown “The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand,” by Craig Simpson and . Buy at http://www.thelegendsbook.com/ for exclusive extras. “When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man,” by Jerry Weintraub and Rich Cohen “The Robert Collier Letter Book,” by Robert Collier “Scientific Advertising,” by Claude Hopkins “Breakthrough Advertising,” by Eugene Schwartz and Martin Edelston “The Ultimate Sales Letter: Attract New Customers. Boost your Sales.” By Dan Kennedy How to contact Brian Kurtz, CEO of Titans Marketing: You can get in touch with Brian through his website. Do this next to improve your marketing: Admit it, you have a hard time with marketing. It's easy to lose your way in the weeds. We've been there. And you know what? Sometimes feeling overly tied to your marketing efforts cuts some freedom and time out of your life. We can reverse that. We offer free 30-minute Freedom Breakthrough Sessions that will help you figure out where you're going wrong and how to steal your life back from the things that have stolen it from you. Click here to change your life.

Christopher and Allan interview and host Brian Kurtz! Brian Kurtz ​is a serial direct marketer​ responsible for ​sending ​billions of marketing impressions in all​ media, selling​​ tens of millions of books and subscriptions ​to consumers over the last 35+ years. ​As​ ​founder of Titans Marketing, ​he ​​advises ​many of the most admired direct marketers in the world and writes and speaks regularly on direct marketing. You can learn more​​ at www.briankurtz.me Brian said in his own words; "I love direct marketing. Starting in the list business gave me a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom sell millions of newsletter subscriptions and consumer books put all of that list training to good use. While direct mail is my bread and butter…I’ve overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years…I have been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of our infomercial success, I was responsible for buying media in excess of $80 million and we sold over 3 million books via direct response television over a three year period. And since I’ve never met a medium I didn’t like, I’ve learned the ins and outs of every possible medium where direct marketing lives and thrives. I’m proud to have cut my teeth in the offline world of direct marketing and I am finding that the principles I’ve followed over the past 30+ years all apply to any and all “new media.” I am committed to educating any and all online marketers who will listen…and I am also committed to “learning while teaching” because there is still so much to learn. ...And in Brian's free time, you're likely to catch him working with his other passion - being an umpire for Little League Baseball." Be sure to grab Brian's New book: The Advertising Solution at www.TheLegendsBook.com TODAY! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dave interviews Brian Kurtz, founder of Titans Marketing, author of The Advertising Solution, and one of the masterminds behind Boardroom Inc. Brian is a serial direct marketer and over the past 20 years, he estimates he has been responsible for $1.3B pieces of 3rd class mail. Tune in as Brian shares how he built a massive 9M name list, what the 40-40-20 rule is, and why segmentation is extremely important in your lists.  Time Stamped Show Notes:  00:33 – Introducing Brian  00:38 – Brian met Dave in Fort Myer  00:53 – Dave talks about American Dream U   01:04 – Brian has just republished a blog post, Masterminding at the Pentagon  01:10 – His blog is about their experience in Pentagon and how the troops can re-career out the military  01:39 – Brian’s biography   03:49 – Is Brian the good guy or the villain in marketing?  03:58 – Marketing being used for good vs evil  04:03 – Brian discusses speaking to a group of entrepreneurs in Hungary  04:33 – His presentation was entitled, Marketing isn’t Everything, It’s the Only Thing  04:43 – The first thing he talked about was the idea that Marketing is NOT evil  05:32 – The difference between selling and marketing  05:48 – Selling is not a chore, it is an obligation  06:22 – Brian has gone from offline marketing to online marketing  06:58 – Email is cheaper than direct mail  07:42 – Brian does NOT use his list to promote affiliates  09:04 – Email has so much ‘junk’  10:21 – The least crowded inbox is the one you grew up with  10:40 – “Everybody’s mailbox is empty with online bill paying”  11:20 – Brian looks at how people are getting his attention through the mail  11:38 – Email marketers always ask Brian if he can help them do a marketing campaign  12:02 – “Direct mail is the new secret weapon”  12:21 – Brian is always referred to in Facebook when someone asks about direct mail  13:00 – “This isn’t about direct mail replacing online”  14:02 – How Brian knows when a mailing is directed to him  16:07 – In direct mail, messages are personalized and addressed individually to people BUT online, you send 1 email message to your entire list  16:24 – Dave shares how he used to work with associations  16:40 – “You can’t just build great stuff or host great content or have a great product – you actually have to market it”  17:21 – Segment your list to know which emails you should send them  17:41 – Brian talks about his experience in segmentation  18:40 – 40-40-20 rule = 40% list, 40% offer, and 20% creative  19:52 – There’s no one-size-fits-all creative  20:01 – Your lists are many lists – there are no unique names, just unique lists  20:18 – Segment as narrow as you can and expand out from there  20:40 – Dave shares about the mail he just received  21:51 – Handwritten letters are awesome  22:34 – Direct mail is still “direct mail”  22:49 – Brian talks about his blog, Christmas Cards in July  24:47 – Put something of significance in the mail  26:27 – “Human beings have not changed because of the internet”  27:22 – Dave shares 3 examples of sending snail mail  27:34 – 1st Dave’s friend, David Hauser who sold Grasshopper  29:02 – 2nd Dave’s salesman, Ryan, used to send out hand-written notes to people  31:05 – Dave is calling out a challenge to all listeners to automate a process and send out hand-written notes  31:20 – Check out Bond.co / Thankbot.com / Maillift.com / FeltApp.com / TheHandWrittenCard.com for hand-written note automations  32:50 – 3rd is the online spam factor—the Nigerian Prince scam  33:48 – SPAM is NOT a good direct marketing strategy  34:40 – Brian explains his new post, How You Sell is How They Will Respond  38:49 – If you sell crappy, stupidly, and with no heart, you will get customers who are exactly like that  39:53 – Getting an email with the “Re:” in the subject line is deceitful  40:31 – “Sometimes, the end can justify the means IF a lot of things are in place”  41:44 – Having something that can help a business grow attracts readers  42:07 – There are things worth doing  42:35 – More about Christmas Cards in July  42:59 – Everybody wants to be thought of and be relevant  43:30 – The value of regifting  45:10 – Taking regifting a step further  45:47 – The key is that they know you are thinking about them  48:27 – Brian’s book, The Advertising Solution is a profile of 6 advertising legends  49:27 – Brian wants to deliver more than a book  49:29 – Direct Marketing’s Rule of Thumb: You always over deliver to the customer  49:59 – Buy the book, send an email with your receipt, and you will get to download the greatest ads written by 6 legends and so much more  51:51 – Buying the book also puts you in Brian’s list which means you’ll have access to all of his free content in BrianKurtz.me  52:36 – Brian encourages you to go to TheLegendsBook.com and take advantage of the resources  53:56 – Dave shares a little secret about the podcast  55:50 – How Brian built his 9M name list  56:03 – Segment, test offers, and write incredible copy  56:40 – Start with expertly segmented list  57:08 – Online and offline efforts are almost the same  57:19 – Believe in your product 100%  58:40 – Find out where your market is  59:19 – Make deals with people who have the lists you need  59:48 – Research on every level  1:00:40 – Brian started with 0 after he left Boardroom  1:01:12 – His list right now is 7,000 which has been built organically  1:01:48 – Brian chooses to build a high-quality list rather than a high-quantity list  1:02:25 – Principles are the same for building a high-quality or high-quantity list  1:05:02 – Dave asks Brian how to become a baseball umpire  1:05:35 – Brian was a good catcher when he was younger  1:06:02 – He was a fat slow kid  1:06:39 – At 13, he couldn’t play but he knew the game well  1:06:50 – He stayed in the game by being the umpire  1:07:57 – When Brian is in a game, he sets everything aside to focus  1:08:15 – He loves the idea of bringing order from chaos  1:08:38 – “It’s a total ego play without ego”  1:09:50 – Check out Brian’s blog post, When Baseball Imitates Direct Marketing  1:10:16 – Dave closes the podcast  1:11:01 – For feedback and recommendations, email Dave at dave@davidrwill.com   3 Key Points:  Direct marketing is not dead – it’s the new “secret weapon.”  People want to be thought of and relevant – show this when mailing them!  Remember to segment your lists – you don’t have unique names but unique lists.  Resources Mentioned:  Entrepreneur's Organization – The EO Network  BrianKurtz.me – Brian’s website  The Advertising Solution – Brian’s book  Credits:  Show Notes provided by Mallard Creatives