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More ER Manifesto full narration: https://www.youtube.com/playli... Elliot Rodger's journal is a strange rabbit hole to head down. It mostly consists of a young man talking about how much he cries. Seriously, this guy will throw a tantrum over anything. His journal narration obviously has a human narrator. Take a look inside of Elliot Rodger's head. Terrifying. It doesn't matter what your background is, you always need to treat people like people and not use them simply to get off. Neckbeards seem to learn this lesson particularly slow and it really does make my blood boil... So we must bring it to light so others don't suffer alone. For your fill of neckbeard stories we've got you covered with the freshest weeaboo, niceguy, and neckbeard happenings on reddit. Stick with ReddX for your daily dose of cringe with a side-dish of relatability. You might even feel good for dessert... But who can say? ------------------------------------------------------------ #elliotrodger #manifesto #mytwistedworld Discord: https://discord.gg/Sju7YckUWu Twitch: https://www.twitch.tv/daytondo... PayPal: https://www.paypal.me/daytondo... Patreon: http://patreon.com/daytondoes Twitter: http://www.twitter.com/daytond... Facebook: https://www.facebook.com/ReddX... Subreddit: https://www.reddit.com/r/ReddX... Amazon link to my mic: https://amzn.to/3lInsRR ReddX merch: https://teespring.com/stores/r... Character art: https://twitter.com/DarkleyStu... Creepypasta channel: https://www.youtube.com/Dayton... Gaming channel: https://www.youtube.com/dayton... Wifey's channel: https://www.youtube.com/channe... ------------------------------------------------------------ Playlists: Full neckbeard stories: https://www.youtube.com/playli... All neckbeard stories: https://www.youtube.com/playli... All legbeard stories: https://www.youtube.com/playli... RPG Horror Stories: https://www.youtube.com/playli... Weeaboo tales: https://www.youtube.com/playli... ------------------------------------------------------------ Podcasts: Spotify: https://open.spotify.com/show/... Soundcloud: https://soundcloud.com/reddxy iTunes: https://podcasts.apple.com/us/... Google Podcast: https://podcasts.google.com/fe... Spreaker: https://www.spreaker.com/show/... Podchaser: https://www.podchaser.com/podc... Deezer: https://www.deezer.com/us/show... Podcast Addict: https://podcastaddict.com/podc... JioSaavn: https://www.jiosaavn.com/shows... Also on Castbox, Audible, and iHeartRadio! Have you ever met a neckbeard or a nice guy? They are frustrating to deal with, but luckily you aren't alone! These r/neckbeardstories from Reddit are among the top posts of all time and include some of the funniest Reddit stories ever posted on the neckbeard stories subreddit! rSlash NeckbeardStories have all kinds of funny neckbeards in them, but especially the nice guy. And the weeaboo. There is a wide spectrum of neckbeards, and this is but a small slice of it. Listening to ReddX's neckbeard stories playlist is a great experience! These neckbeard stories Top Posts of All Time from Reddit are made for you to enjoy any time you feel like it, so be sure to save my rSlash neckbeard stories playlist to your favorites! While there are many rslash channels that read r/neckbeard stories and r/prorevenge from reddit, each channel has their own way of performing them. Some of the top rSlash entitled parents channels I recommend checking out are the original rSlash, Redditor, fresh, r/Bumfries, VoiceyHere, Mr Reddit, Storytime and Darkfluff. These Reddit story channels inspired me to start my own Reddit story channel, with a focus on Entitled Parents stories and at times going into the r/pettyrevenge and r/choosingbeggars subreddit as well. Because most of my audience prefers Entitled Parents stories of Reddit, I tend to just stick with reading the r/EntitleParents Top Posts of All Time. But I also enjoy getting up close and personal with neckbeards and weeaboos from time to time. Subscribe to ReddX for the freshest daily Reddit content. I post relatable readings of Reddit posts and Reddit stories every single day! Journey with me as I relate these amazing Reddit stories to my personal life journey. I'm greatly inspired by the top reddit posts of all time videos and reddit stories on YouTube which is why I started doing them myself. YouTube: https://www.youtube.com/channe... Discord: https://discord.gg/Sju7YckUWu Twitch: https://www.twitch.tv/daytondo... PayPal: https://www.paypal.me/daytondo... Patreon: http://patreon.com/daytondoes Twitter: http://www.twitter.com/daytond... Facebook: https://www.facebook.com/ReddX... Merch: https://reddx-shop.fourthwall....
Send us Fan MailIn an age of instant messages and digital noise, the handwritten note has quietly become one of the most powerful and elegant gestures we can offer one another. In this episode of Manners and Other Matters, Louise Percy explores the timeless art of handwritten correspondence, and why it matters more than ever.Louise shares the occasions that always call for pen and paper, the four essential elements of a perfectly written thank you note, how to navigate the deeply personal challenge of writing a sympathy card, and what your choice of stationery quietly communicates about you. She also offers practical, inspiring ideas for reviving the art of letter writing with the children and grandchildren in your life, from the thank you note ritual to the joy of pen pals, and the gift of a beautifully curated writing set.Whether you are a devoted letter writer, or someone who has simply never quite known what to write, this episode will leave you reaching for your finest notecard and your favourite pen.Topics include handwritten thank you notes, sympathy card wording, choosing quality stationery, letter writing with children, and the elegant etiquette of gracious written correspondence.SHOW NOTES: https://thepercyinstitute.com/episode-69-ink-over-emoji-the-timeless-elegance-of-handwritten-letters-thank-you-notes-and-gracious-correspondence/I'd love to hear from you. Please leave your comments, or ask me any questions here: https://thepercyinstitute.com/contact/Join Louise in the pursuit of a more elegant life, and be sure to visit her website thepercyinstitute.com for more ideas and inspiration. Follow @thepercyinstitute on Instagram and Facebook, and join the Facebook Group, The Elegance Club for exclusive offers and insights.Resources and links:THE ART OF AN ELEGANT LIFE MASTERCLASS:https://thepercyinstitute.com/the-art-of-an-elegant-lifestyle/Complimentary Guide to Successful Networking: https://subscribepage.io/shinelikeadiamondThe Percy Institute website: https://thepercyinstitute.com/The Elegance Club Facebook Group: https://www.facebook.com/groups/thepercyinstituteThe Percy Institute Instagram: https://www.instagram.com/thepercyinstitut...
He was on a mission to make sure no one felt alone, left out, or without a friend at Riverton High School. On this episode of the Supercast, find out how Riverton High Student Body President Seth Christensen managed to write and deliver a personal message to every one of his 2300 fellow students, hoping to make them feel seen, loved, and never without a friend to turn to. It was a labor of love that took Seth a year to complete, spreading smiles and happiness throughout the halls of Riverton High. Audio Transcription [MUSIC] Seth Christensen: If someone writes me a letter, it means the world to me. I've saved every single letter I've gotten since I was in eighth grade. I wanted to find some way that I could make every single student here at Riverton feel loved. Anthony Godfrey: How many students do we have here at Riverton? Just let everybody know. Seth Christensen: Well, at the beginning of the year, we had 2,335. Anthony Godfrey: And so you've written over 2,000 cards. Seth Christensen: Yes. [MUSIC] Anthony Godfrey: Hello and welcome to the Supercast. I'm your host, Superintendent Anthony Godfrey. He was on a mission to make sure no one felt alone, left out, or without a friend at Riverton High School. On this episode of the Supercast, find out how Riverton High student body president Seth Christensen managed to write and deliver a personal message to every one of the over 2,000 students at Riverton High, hoping to make them feel seen, loved, and never without a friend to turn to. It was a labor of love that took Seth a year to complete, spreading smiles and happiness throughout the halls of Riverton High. [MUSIC] Anthony Godfrey: We are at Riverton High School today talking with the student body president. Please introduce yourself. Seth Christensen: Hi, yes. My name is Seth Christensen. I'm the SBO president here at Riverton and a senior this year. It's awesome. Anthony Godfrey: Seth, you are on the cusp of graduation. How does it feel to be this close to the end of your public education? Seth Christensen It is crazy. I've had many, many great memories here at Riverton. I owe Riverton so much. I owe Jordan School District so much. It's crazy to think I'm graduating, but a lot of good memories were made here and a lot of good memories are going to stay in those journals. Anthony Godfrey: Well, you've been an incredible leader. It's been really fun to watch, especially this year, the things that you've accomplished and the way that you've lifted your whole school. And that's why we're here today to talk about a particular project that a lot of people have taken interest in. It's the project where you wrote a card for every student in the school. Talk to us about that. Seth Christensen: Yeah, it's been one of the best decisions I've ever made, is taking on this project. I wanted to find some way that I could make every single student here at Riverton feel loved. I knew if I just relied on meeting and saying hi to every single person I saw, yes, it would be good and it'd be great. I do do that, but people are going to fall through the cracks, because obviously I'm not going to have a physical interaction with everyone. So these letters are the next best idea, trying to find some way to get my words of affirmation to these people. Anthony Godfrey: That's really incredible. How many students do we have here at Riverton? Just let everybody know. Seth Christensen: Well, at the beginning of the year, we had 2,335, and then we've had people join throughout the year. Anthony Godfrey: So you've written over 2,000 cards. Seth Christensen: Yes. Anthony Godfrey: Tell me about the process of writing those cards. How much time did that take? You have to pace yourself. And these are handwritten cards, every one of them. Seth Christensen: Yeah, handwritten cards. All of them are personalized. They say something different. It's been awesome, because to write a personalized letter to someone, you can't not know them. So I got a book with all the names in the entire school, all the students. Started going through it, wrote letters to those that I knew. Then once I got through the book once, I now had a list of people at the school that I didn't know. A lot of them were sophomores, so I talked to my sophomore class officers. I'm like, “hey, do you know this person? How would I get to know them? What did they like doing?” and trying to track down each individual student to try to get a personal relationship with them. And it was incredible, because as I started doing that, I just started to get people at Riverton and know them on a much deeper level than I would have before. Anthony Godfrey: Is it hard to get through the hallway now, because you know so many more people than you did at the start of the year? Do you need a special pass to be a little bit late to class, because there are too many people to talk to? Seth Christensen: I wish. That saved me a lot of makeup school. But it's awesome being able to walk in the halls and say hi to each person that's coming by. Be able to call them by name, because I think just that, being able to know someone's name, means a lot to them. It meant a lot to me. This entire project was inspired because the SBO president, when I was a freshman, knew my name. And I didn't even go to the school. I wanted to help people feel that love that he helped me feel. So that's what these letters are inspired from. Anthony Godfrey: Well, it's just an example of how when you do something kind for someone, it does tend to be paid forward, and it does spread. But you have really worked hard to make sure that no one is left out, and that's particularly difficult to do. Like you said, great effort saying hi to people and getting to know people, but you have to be very intentional in order to reach the people that you don't get to know just because of your grade level or classes or activities you're involved in. Being deliberate like that and intentional is just really valuable and really impressive. Seth Christensen: Thank you. Anthony Godfrey: Tell me, you said that you wanted to make sure that everyone at Riverton felt loved. Why did you feel that need? Seth Christensen: The students at Riverton High School are the best people I have ever met in my entire life. Truly, they are some of the most inspiring people you will ever see. You know, I've seen people go through such hardships this year, and not only do they go to school with a smile, but they're carrying a weight. My goal is to help people know that not only do I love them, but I'm here to support them. And words can only go so far, but once you have a project like this that's like, "Hey, I'm willing to put in time to write you this letter. If you have an issue, come talk to me. Let's do it." And throughout this year, I've gone to a lot of counselor appointments with different people, helping people, and it's truly been incredible because I have had experiences and opportunities that I wouldn't have had any other way if I didn't get to reach out to them first. For example, I had someone come up to me and say, "Your letter came up the perfect time." Found out that their parents were getting a divorce. And I had someone else who came up and just started crying to my arms, and their sister had died of cancer the week earlier. It's just deep. I think if I didn't do these letters, actually, I don't want to think about it. I want to keep it where it is. Anthony Godfrey: Well, what I love about this is that you created this opportunity. It's not even that someone said, "Hey, you should write a card to everyone in the school." And then you decided whether that was worth your time. You care about the students, every student at Riverton, and you tried to think of a way to reach out and make sure they knew that you loved them. That's pretty incredible. Seth Christensen: Thank you, Dr. Godfrey. And if anyone knows it's you, it's like once you get to know these people, they're pretty easy to care about. They're pretty easy to be able to look them in the eye and ask them how they're doing. It's pretty easy once you understand how truly incredible they are, how blessed we are to even know them. Anthony Godfrey: Well, you're exactly right. And you've heard me say it before. I get a backstage pass in Jordan District. Is that the way I like to say it? And I get to meet lots of incredible people. And they're all incredible in their own way. The more you get to know them, the better you can understand that. This is a lesson that you're going to really benefit from for the rest of your life. But every person who received a card is going to benefit from this in a big way as well. One other thing that I love about it is that you don't have anything to gain from this. It's not like you're the student body president and now you're going to run for Supreme Chancellor and this is really going to help with the votes for you to be Emperor Palpatine or anything. It's like you're finishing your time here and you wanted to make the most of your position. You wanted to make the most of your opportunities. That's probably what I admire the most is that you've been creative about making the most of your time because too many times we look back and think, oh, there's more I could have done. You're going to have lasting friendships and even acquaintances. Aren't acquaintances a wonderful thing? Seth Christensen: They're awesome. Anthony Godfrey: Someone that you know. But maybe you don't know them deeply, but you know them and you have a connect and you've expanded that in a big way. So congratulations. Seth Christensen: Yeah, thank you so much. And I'll say it again. It's, it's just so easy to love them. It's so easy to care for these people because they make it easy. And it's just …. it just really is wonderful. Anthony Godfrey: Stay with us when we come back more with Riverton High student body president Seth Christensen. [music] Male Voice: Never miss an episode of the Supercast by liking and subscribing on your favorite podcasting platform. Find transcripts for this episode and others at supercast.jordandistrict.org. [music] Female Voice: In Jordan School District, we like to support students in and outside the classroom along with their families. That's where the Jordan Family Education Center comes in, offering support services and a wide variety of classes for students and their families free of charge. You can take a class called “Blues Busters” for children feeling sad or worried. “Just Breathe” is a class that helps students reduce stress. Or how about a class that supports parents in helping their children make and keep good friends. There are also support groups and free counseling, all provided by Jordan School District School psychologists and counselors. To find out how you can benefit from free family support services offered by the Jordan Family Education Center, call 801-565-7442 or visit guidance.jordandistrict.org. Anthony Godfrey: Now you say you have a few cards here that you haven't been able to connect with students. Let's hear some of the things that you wrote. Seth Christensen: Yeah, sorry if I tear up a little bit, but I can't say their names, but I'll just tell you what I wrote. I'm like, “you are so cool. I can't wait to see where you go in life and what incredible things you do. I hope you always remember that you are so loved and never forget that you are so amazing.” “I'm so glad that you have come to Riverton. You have truly entered a school of love and happiness. Never forget that you are so loved.” “You are so sick. Seriously, one of the coolest dudes. I hope that one day I can have half of the guitar skills that you have. Love you so much, man.” “I'm so grateful to go to the same school as you. You are just such a light.” “I think it's crazy we've known each other for eight years. Miss Brown knew what she was doing when she sat us next to each other on the seating chart. And it was awesome going to your 10th birthday party and being the only boy. Basically, you are incredible. Let's make some more memories.” “You are one of the funniest people I've ever met. You're going to be a stand-up comedian one day.” “You are such an exemplar to this school. You shine a light that no one can replicate. Thank you for coming to Riverton and you have truly changed so many lives.” Seth Christensen: Yeah, that's just a couple of them right there. Anthony Godfrey: That's wonderful. Tell me why you landed on cards as the way to express that caring for individuals, because handwritten cards are kind of a lost art. I write them much less than I intend to and every time it's a huge reward for me to write them. I love receiving them. But like I said, it's not as popular as it used to be by a long shot. So why did you land on this in particular? Seth Christensen: Yeah, of course. You know, I'm like you. If someone writes me a letter, it means the world to me. I've saved every single letter I've gotten since I was in eighth grade. Anthony Godfrey: Wow. I have a drawer of them in my office when I get a thank you and I keep them. I have a box of thank you's from throughout my life. So I've kept them as well. Seth Christensen: Yeah, exactly. It's like a letter is something that's substantial. It's something that you can take with you throughout your life. I know whenever I'm having a hard time and I can pull out a letter that I got from my friend two years ago where it's just talking about me and it's making me feel loved. That helps. Anthony Godfrey: Yeah, yeah. Seth Christensen: That helps so much. So not only can this letter stand out because not a lot of people write physical letters anymore, but it's something that you can take with you throughout your life. Anthony Godfrey: So you told me that you started with the people that you knew and then you had a list of students that you didn't know that you weren't familiar with and worked from there. How long was this process from card one to finishing the last card? Seth Christensen: So we talked about this project as soon as school started and just kind of started working out details. Then I went to the library and asked for 2,500 copies of this card and they're like, “let's start you off with just a thousand.” And that was at the beginning of September. So that welcomed me in and we started in September and worked through it, tried to get as many as I could done before Silver Rush, our annual charity, and didn't do a lot during Silver Rush. Then once January hit, it was letters, letters, letters. It was waking up at 3 a.m. on B days and just doing letters until school. It was standing up until 3 a.m. doing letters on A days. Anthony Godfrey: Wow. Seth Christensen: And it was hard. It was probably one of the hardest things I've done, but it was by far one of the most rewarding things I've done. You know, again, the opportunities that I had to bond with people that I wouldn't have never met any other way, it was just beyond worth it. Anthony Godfrey: That's remarkable. You kept up with students as they moved in and out. Seth Christensen: Well, it's been hard, you know, because once someone moves out, it's so much harder to get to them. And frankly, we don't find, we can't find a way to really get it to them. So we have this big pile of letters of people who have either graduated early or transferred because they had to move. But moving in, it's just trying to keep track of everyone who has moved in. And, you know, I still have a stack of letters. So those people who moved in, I can write them a letter. Anthony Godfrey: Wow. So you're keeping up on new students as well. Seth Christensen: Trying my best, but yeah. Anthony Godfrey: Wow. Wow. You're creating the type of school spirit that's going to require a reunion every year. People are going to want to see each other every 12 months because you've created this culture. And Riverton has had a great culture for a long time, but you have doubled down on that. It's really incredible. Did you test out different types of pens to get just the right type of pen that would write smoothly and quickly? Seth Christensen: Absolutely. The pens that I found were the Cypress Credit Union pens. So I'm not going to say how many I took from their bank, but I will say that I went through seven pens throughout the school year. Anthony Godfrey: Cypress Credit Union is one of our best sponsors. So I'm actually going to call and tell her that. She's going to like hearing that. Seth Christensen: Don't tell them it was me who took the pens. They were just right there. It was so open. Anthony Godfrey: Look, you can take a lollipop or you can take a pen and I take both. So it's good. You went through seven entire pens. Like you kept the pen, depleted it of ink and then moved on to the next one. Seth Christensen: Well, yeah, those are the ones where it's like I know I went through the entire pens. I don't know how many I went through that were like half full or half of them are in pencil. Anthony Godfrey: So it's incredible. And I'm so happy to hear about this. I'm so impressed, but not surprised because this is who you are. Who you have always been. Seth Christensen: Thank you. Anthony Godfrey: You've been …. when we were at the Silver Rush assembly, you talked about writing the speech when you were in ninth grade, planning ahead in case you had that opportunity. And then you did a whole different speech. To me, what that shows is that you plan ahead, but you also are ready to meet the moment and nobody does that better. So congratulations. Well done. Seth Christensen: Thank you so much. And honestly, I've said it before, I'll say it again. Riverton High School is one of the best in the nation. You know, I've been truly blessed even to just go here, much less be able to represent them. I will always remember the memories I made here at Riverton High School. Anthony Godfrey: Well, you've made a lot of memories yourself for others. So, thank you very much for everything you've done. And we look forward to seeing you at graduation. Seth Christensen: Yes. See you there. [music] Anthony Godfrey: Thanks for joining us on another episode of the Supercast. Remember, “Education is the most important thing you'll do today.” We'll see you out there. (upbeat music)
Author and poet Ann Brubaker Greenleaf Wirtz explores the power of historical and personal correspondence to illuminate the American story and our individual place within it.
Network automation has been "coming soon" for over a decade. So what's actually different this time? John Capobianco, Head of AI & Developer Relations at Itential, built NetClaw — a CCIE-level AI agent that manages network infrastructure through Slack and WhatsApp. It hit 300 GitHub stars in two weeks. It can analyze packet captures, configure routers, run compliance tests, and generate documentation — all through natural language. John spent 15 years as a network engineer before becoming one of the leading voices in network automation. He's published multiple books, created dozens of open-source projects, and just launched the VibeOps community where 600+ network engineers share AI code without judgment. Key takeaways: • Why natural language is the breakthrough that makes network automation finally work (hint: nobody has to learn Python anymore) • The 5 use cases beyond config management that deliver value on day one — all read-only, all low-risk • How to go from human-in-the-loop to fully agentic network operations without triggering panic • Why "shadow AI" is the new shadow IT — and what leadership needs to do about it • The contrarian case that writing configs by hand is now a solved problem Guest: John Capobianco — Head of AI & Developer Relations, Itential LinkedIn: linkedin.com/in/john-capobianco-644a1515 X/Twitter: @John_Capobianco NetClaw: github.com/automateyournetwork/netclaw VibeOps Forum: Reach John on LinkedIn or X for invite Chapters 0:00 Why AI Is Different for Network Automation 2:32 Natural Language: The Interface That Changes Everything 3:51 "The Network Should Be Like a Telephone" — Why Engineers Resist Change 6:08 The No-Win Life of a Network Engineer 8:08 OpenClaw: More GitHub Stars Than Linux 10:15 What NetClaw Actually Does (90 Skills, 43 MCPs) 11:37 The RFC Documentation Problem AI Can Solve 13:03 Day One Agent Rules: Start Read-Only 13:58 When Was the Last Time We Hired a Junior? 15:54 How NetClaw Hit 300 Stars in Two Weeks 19:54 Deterministic vs Non-Deterministic: Getting Engineers Over the Hump 23:36 War Stories: Fat Fingers, MTU Issues, and the DNS Nightmare 28:32 Documentation: The AI Use Case Nobody Can Argue With 32:34 Beyond Config Management: 5 AI Use Cases That Matter Now 36:00 The IDS/IPS Analogy: Why AI Agents Succeed Where Signatures Failed 40:02 AI Hallucination Is Overstated — Misalignment Is the Real Problem 41:53 Model Convergence: Why the Stuff Around the Model Matters More 46:00 Shadow AI Is the New Shadow IT 47:59 What Happens When AI Understands Your Business Context 53:59 The Optimistic Case for AI and Humanity 56:05 VibeOps: Building a Safe Space for AI-Curious Engineers 1:00:36 Is Vibe Coding Just Coding Now? 1:01:54 "Don't Write the Configs Anymore" 1:02:43 Closing & Where to Find John -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Get in Touch! Send us a message.You're back from the job site. Three weeks later.You pull out the notebook. You wrote these notes yourself — you can picture standing in the kitchen, measuring tape in hand, scribbling as fast as you could.And now you're staring at: "38¼… fridge wall… check w GC… ??? corner" — with an arrow pointing at something. You're not sure what the arrow is pointing at. There were three corners. The 38¼ was probably the run between the refrigerator and the window. Probably.You could call the client. But that means admitting you don't know.Handwritten notes weren't designed to be a project archive. They were designed to be a short-term memory jogger. Three weeks later, the thing you already knew is gone — and the shorthand doesn't point anywhere anymore.The real cost isn't the hour you'll spend reconstructing the measure. It's the call that tells the client, without saying it, that you weren't as on top of this as they thought you were.In this episode, we walk through the fix: narrating your site measure in full sentences, in your own voice, while you're still in the room.What you'll hear:Why shorthand fails every time the context that created it disappearsThe 15-minute narration technique that makes every site measure searchable and shareableHow your on-site recording becomes the foundation for the client recap — nearly writing itselfGet the AI Note-taking Guide → cabinetnotes.comAI Meeting Notes: Save 1 hour of follow-up for every meeting hour & build massive client trust through documented accuracy.
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Davy Rothbart talks about some of the local notes he's received over the years and what they've taught him about humanity. He'll be hosting a longer conversation about what he's found at WBUR's City Space on Friday night.
In this episode, I sit down with David Wachs to talk about a simple, overlooked way to stand out in a crowded marketing world. We explore why handwritten notes still work, even with so much automation, and how they can create a more personal connection that digital messages often miss.We also walk through where handwritten notes fit in your customer journey and how to use them without making them feel forced or salesy. David shares practical insights on what makes these messages memorable and how businesses are using them to build stronger relationships. If you want your marketing to feel more human and lasting, this conversation will give you a fresh perspective.HandwryttenSend us Fan MailSupport the showShow Notes Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.
A man tried to smuggle live ants out of the country. You may ask.. Why? They are worth more than you think. AKA: Ant Smugglers. Where are all of our scientists? Who is taking them and why! Anna and Raven discuss the suspicious disappearing scientists. Imagine being set up on a blind date with someone MUCH older than you. Yup, it happened here. Anna and Raven speak to the woman who was sent on the date. Is this a bad idea if she does like him? How far should she go with it? Were you mad, sad, or glad this weekend? Anna, Raven, Producer Sophia and Producer Justin choose one and explain what made them feel this way! Sabrina Carpenter brought our a very special guess at weekend two of Coachella. However, the crowd was surely not as hype as they could have been. Billie Eilish was brought out as Justin Biebers “One Less Lonely Girl”. Anna has a special tooth fairy system. Letters. Handwritten. Now, its a staple! Anna and Raven discuss the way the tooth fairy works around all the other tooth losing houses! Carson's family is very wealthy and does not approve of his girlfriend, Amanda. They say she's a gold digger and doesn't want him to marry her. They're not engaged yet, but his parents have made it very clear that if they were to get married, they would not financially support them, or pay for the wedding, they wouldn't even attend. Carson says he doesn't care and thinks they should just excommunicate them and go off on their own. Amanda says that they have to win them over because they need the money to afford anything. She thinks that they should just do whatever they ask, and she'll just keep showing up for parties and dinners even when she wasn't invited. What would you do? Maria has a chance to win $2900! All she has to do is answer more pop culture questions than Raven in Can't Beat Raven!
Service: God's Handwritten Character - Exodus 19:4-6, Matthew 22:34-40
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Brands don't need more visibility, they need meaning. That's the thesis behind Ashley Orfus's work as founder of ALAB Group, where she helps innovative companies replace traditional PR tactics with performance-driven communication built on education, credibility, and community. In this episode, Ashley shares why platforms like Substack and Beehive are leveling the playing field for founders without big budgets, why handwritten notes and customer phone calls are now a competitive edge, and why women founders need to stop discounting their rates before the other person even finishes breathing.Ashley founded ALAB Group at 22 years old, after leaving luxury fashion and entertainment, before entrepreneurship was the default career path it is now. For over a decade, she has been helping founders across technology, food, hospitality, and culture who are not just launching products but inventing entire categories. From audio jewelry to vertical farming to space tourism, her work starts with one question: what is your unique point of view? Ashley challenged something I think a lot of us do. We rush to hire marketing before our product and positioning are actually ready, and then wonder why it does not get us to scale. The world does not need another business, she said. It needs yours to be clear about why it exists. We also got into the money conversation that women founders keep avoiding and why the shift from traditional media to platforms like Substack and Beehive is creating a fairer playing field for smaller brands. If you are building something and wondering where to put your energy, this one is worth your time. Chapters:
Stand By Me Entertainment Tonight: Corey Feldman just can't help himself even while doing an interview with Jerry O'Connell and Wil Wheaton of Stand By MeCorey Doc Bonus Scenes: We have some more bonus scenes from the Corey Feldman Vs. The World documentary! Including a direct answer to a tweet from him stating he had no input on the Lifetime Tale of 2 Coreys movie.Stephen Baldwin Podcast: Stephen Baldwin drops another unhinged clip from his podcast episode with Corey Feldman.COREY FELDMAN!, SHOW STOPPER!, LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, JIM AND THEM IS POP CULTURE!, REAL ONES!, LVL UP EXPO!, HACKAMANIA!, LIVE!, PO BOX!, HOLES FULL!, NEW YORK!, CHOPPED!, STICKERS!, 22 MUG!, ANTI-COREY POD SHIRT!, JEFFERY!, HANDWRITTEN!, GOONIES SCREENING!, PEDO!, NANCY SPUNGEN!, STAND BY ME EAR REPLICA!, NFT!, STAND BY ME THEATRICAL RELEASE!, 40TH ANNIVERSARY!, ENTERTAINMENT TONIGHT!, ROB REINER!, GEMS!, SONG!, MUSIC VIDEO!, JEALOUS!, FRONT RAT TAIL!, BLOOD IN BLOOD OUT!, CANADA!, RIVOLI!, DELETED SCENES!, BONUS SCENES!, COREY FELDMAN VS THE WORLD!, ADAM FRANKLIN!, MARCIE HUME!, TELL US THE FILM!, LIFETIME!, EXECUTIVE PRODUCER!, PHIL SHAPIRO!, COREY'S TWITTER!, STAND BY ME!, THE TALK!, BENTLEY MITCHUM!, JASON PATRIC!, KEVIN REYNOLDS!, WATERWORLD!, JACKIE GLEASON!, SONGS WITH MOVIE TITLES!, ST ELMO'S FIRE!, FOOTLOOSE!, GHOSTBUSTERS!, WEIRD SCIENCE!, PURPLE RAIN!, NEVERENDING STORY!, SCRIPT!, READING!, GIFT! You can find the videos from this episode at our Discord RIGHT HERE!
Stand By Me Entertainment Tonight: Corey Feldman just can't help himself even while doing an interview with Jerry O'Connell and Wil Wheaton of Stand By MeCorey Doc Bonus Scenes: We have some more bonus scenes from the Corey Feldman Vs. The World documentary! Including a direct answer to a tweet from him stating he had no input on the Lifetime Tale of 2 Coreys movie.Stephen Baldwin Podcast: Stephen Baldwin drops another unhinged clip from his podcast episode with Corey Feldman.COREY FELDMAN!, SHOW STOPPER!, LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, JIM AND THEM IS POP CULTURE!, REAL ONES!, LVL UP EXPO!, HACKAMANIA!, LIVE!, PO BOX!, HOLES FULL!, NEW YORK!, CHOPPED!, STICKERS!, 22 MUG!, ANTI-COREY POD SHIRT!, JEFFERY!, HANDWRITTEN!, GOONIES SCREENING!, PEDO!, NANCY SPUNGEN!, STAND BY ME EAR REPLICA!, NFT!, STAND BY ME THEATRICAL RELEASE!, 40TH ANNIVERSARY!, ENTERTAINMENT TONIGHT!, ROB REINER!, GEMS!, SONG!, MUSIC VIDEO!, JEALOUS!, FRONT RAT TAIL!, BLOOD IN BLOOD OUT!, CANADA!, RIVOLI!, DELETED SCENES!, BONUS SCENES!, COREY FELDMAN VS THE WORLD!, ADAM FRANKLIN!, MARCIE HUME!, TELL US THE FILM!, LIFETIME!, EXECUTIVE PRODUCER!, PHIL SHAPIRO!, COREY'S TWITTER!, STAND BY ME!, THE TALK!, BENTLEY MITCHUM!, JASON PATRIC!, KEVIN REYNOLDS!, WATERWORLD!, JACKIE GLEASON!, SONGS WITH MOVIE TITLES!, ST ELMO'S FIRE!, FOOTLOOSE!, GHOSTBUSTERS!, WEIRD SCIENCE!, PURPLE RAIN!, NEVERENDING STORY!, SCRIPT!, READING!, GIFT!You can find the videos from this episode at our Discord RIGHT HERE!
In a world of DMs, automation, and inbox overload, do handwritten notes still matter? According to David Wachs, they matter more than ever.In this episode, we're diving into personalized marketing, customer retention strategies, and the power of human connection in a digital-first world. David is the founder of Handwrytten, a company that helps brands scale real pen-and-paper outreach using cutting-edge robotics-without losing the authenticity that makes handwritten notes so impactful.With more than 20 years of experience in marketing, David shares:-Why personalized marketing still drives stronger ROI-How businesses can stand out beyond email and social media-The technology behind scaling handwritten notes-Practical ways growing brands can build deeper client relationshipsIf you're a creator, founder, or business owner looking for creative customer retention strategies and meaningful brand touchpoints, this episode is packed with insights you can apply immediately.Because sometimes, the most powerful marketing strategy… is picking up a pen. ✍️Learn more about HandwryttenConnnect with Becks
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Interviewer info Lyssa Rome is a speech-language pathologist in the San Francisco Bay Area. She is on staff at the Aphasia Center of California, where she facilitates groups for people with aphasia and their care partners. She owns an LPAA-focused private practice and specializes in working with people with neurogenic communication disorders. She has worked in acute hospital, skilled nursing, and continuum of care settings. Prior to becoming an SLP, Lyssa was a public radio journalist, editor, and podcast producer. In this episode, Lyssa Rome interviews Jessica Obermeyer about group treatment for aphasia. Guest info Jessica Obermeyer, PhD, CCC-SLP, is an Assistant Professor in the Department of Communication Sciences and Disorders at the University of North Carolina at Greensboro. Her area of specialization is acquired adult neurogenic language disorders. Dr. Obermeyer's research interests include discourse production in aphasia, treatment efficacy, and the cognitive requirements of language production. Prior to earning her doctorate, she worked in a variety of clinical settings where she specialized in assessment and treatment of adult neurogenic populations. Listener Take-aways In today's episode you will: ● Recognize the role of written communication in clients' daily activities, including texting, email, and online tasks. ● Adapt ARCS-W treatment components to match each client's preferred writing modality (handwriting vs. typing). ● Identify candidates with aphasia who are well-suited for discourse-level writing treatment. Lyssa Rome Welcome to the Aphasia Access Aphasia Conversations Podcast. I'm Lyssa Rome. I'm a speech language pathologist on staff at the Aphasia Center of California, and I see clients with aphasia and other neurogenic communication disorders in my LPAA-focused private practice. I'm also a member of the Aphasia Access Podcast Working Group. Aphasia Access strives to provide members with information, inspiration, and ideas that support their aphasia care through a variety of educational materials and resources. I'm today's host for an episode that will feature Dr. Jessica Obermeyer, who was selected as a 2024 Tavistock Trust for Aphasia, Distinguished Scholar, USA and Canada. Dr. Obermeyer is an assistant professor in the Department of Communication Sciences and Disorders at the University of North Carolina at Greensboro. Her area of specialization is acquired adult neurogenic language disorders. Dr Obermeyer's research interests include discourse production and aphasia treatment efficacy and the cognitive requirements of language production. Prior to earning her doctorate, she worked in a variety of clinical settings, where she specialized in assessment and treatment of adult neurogenic populations. Jessica Obermeyer, welcome to the podcast, and thanks for being here. Jessica Obermeyer Thank you. It's a pleasure. Lyssa Rome So I wanted to get started with a question we often ask, which is: How did you get into this? Was there an aha moment for you and what led you to research aphasia? Jessica Obermeyer That's a great question. I think it was more of a slow awakening and journey to realizing that this is how I wanted to spend my days. When I started studying speech language pathology, I knew I wanted to work in adult rehab with people with traumatic brain injury, stroke, and aphasia. But as an undergraduate and a masters student, I worked on a lot of research related to traumatic brain injury and cognition. But then I had some exposure to aphasia research, and as a clinician, I just loved working with people that had aphasia. I loved running aphasia groups. I started aphasia groups, and when I decided to go back for my PhD, that is what I wanted to focus on. I also had the opportunity to work in adult outpatient, so I got to see a lot of people that had aphasia and were at different points in their rehabilitation journey. And those experiences just made me want to continue and especially do research that could develop and evaluate different treatment approaches for people that had aphasia. Lyssa Rome One of the sort of through lines in your research has been discourse. And I'm curious about how you landed on that as the focus of your work, why discourse? Jessica Obermeyer It's how we talk. It was always, you know, something I was interested in. I think, as a clinician, I felt really daunted by discourse, because it is laborious, you know, it takes a lot of time to think about how you're going to analyze it. But I was always so fascinated by all the linguistic components that make up discourse as a clinician. And then I think as a researcher, I really appreciate how important it is. Everything we do in our day to day lives is often at a discourse level, and that looks so different depending on the type of discourse. So your text exchange is discourse, your emails, your conversations, the interaction with a barista. You know, every kind of functional way that we communicate is often at a discourse level. But it's so different depending on what that interaction looks like, and that's just endlessly fascinating to me as a researcher… challenging but fascinating. Lyssa Rome Challenging both to evaluate and, I guess, to some extent, to treat. One of the things that I really appreciate is that it's how we communicate in our daily lives, and so if we're thinking about life participation and sort of functional approaches to treatment, to my mind, discourse is kind of where it's at. So I'm really excited to get to talk to you more about it. So speaking of discourse, I thought we could talk about your work on ARCS. Maybe we could start by telling us a little bit about the origins and how you became involved in researching. Jessica Obermeyer Yes, I'd be happy to. I started doing research with ARCS as a doctoral student. So it's been a long time, but the origin of ARCS, or Attentive Reading with Constrained Summarization, started with Yvonne Rogalski and Lisa Edmonds, and they published the first paper, I think, in 2009, but someone should go back to check that, and it was originally for someone that had primary progressive aphasia. And then there was another paper published for two people with Wernicke's aphasia. So in the original version, it's based on constrained summarization, and constrained only in that you're giving someone guidelines for how to summarize so they have to read through a segment of text. Usually it's a current event article, but clinically, you could use pretty much any written text. And I've actually done it with someone listening as well. Typically with ARCS, you would have someone read a segment of written text and then summarize it with the constraint or guideline to be specific. So avoid words like it, stuff, thing, he, she. So use that really intentional word retrieval. That's not what we typically do. We often use non-specific words, but it's that therapeutic, like try to go for the really precise and specific word exercise that retrieval and to also stay on topic, so try not to add a tangent, or, you know, additional information that's not related to what you're reading. And then in my work, I've added an additional guideline that's just based on what that person needs. So if they're repeating a lot, then that might be part of the guideline. Often, the guideline is to try to include the essential information that you've identified already. So that's the origin of ARCS. And as a doctoral student, I really wanted to do treatment research. I became really interested in cooperative learning theory, in how people can work together in their learning, collaborate to improve learning. And when I was doing that, reading and thinking about cooperative learning, writing seemed like such an excellent tool for that, because I think one of the hard things about spoken language is that it's just gone. You say it, it's gone. It's very hard to monitor, which I'm acutely aware of right now in this recording. But with written text, you have this wonderful record of what you've produced, and that can be really helpful for thinking about language and planning, especially in an approach like ARCS or ARCS-W that emphasizes this planning, process-driven component, where you're thinking about, "What do I need to include in this discourse? What's important? What's not important? And what have I actually produced? Does that meet, you know, the guidelines I've tried to meet?" So that's how writing actually got pulled into it. And I wanted to keep the spoken language because, I don't know that I've ever met someone with aphasia who told me they didn't want to continue exercising their spoken language, but the writing was just I think, an important addition, because there are so few written discourse treatment options. And it allowed for this emphasis on monitoring and planning and some of the cognitive components of discourse that can be hard to address. Lyssa Rome And maybe you could say a little bit about what you found when you've studied ARCS-W, so the Attentive Reading and Constrained Summarization-Written. Jessica Obermeyer Well, people have improved, which is great. So the one of the things about ARCS and ARCS-W that's maybe unique when we think about aphasia treatment as a whole, is that it's not a treatment with trained items, so no items are repeated. You're working on the process of discourse production, this process of monitoring and trying to be specific, be efficient, you know. In written discourse, people have made improvements in correct information units or CIUs. So at the word level in discourse, the amount of informative and correct information that they're producing, people have made improvements at the utterance level, where they're producing more relevant utterances and more utterances that have a basic sentence structure, and then this hasn't been looked at in all of the studies, but for some of the participants, where we've measured things like main concepts, the amount that the person is conveying the main ideas or concepts in the discourse has improved for some people as well. And then at this spoken discourse. So ARCS-W, it's half spoken, half written. Basically, people have also made similar improvements. So it's been encouraging so far, ARCS-W I would say, compared to ARCS is for people in the more mild aphasia end of the spectrum, especially with the writing component. Any clinician who's worked with people with aphasia will know that writing is often a stressful thing for people with aphasia. So it's for people that are writing at a phrase level already. It doesn't mean that their spelling is perfect, but if they're really struggling to get out a single word, this is probably not the ideal you know treatment for them, but for folks that are more on the mild end who want to work on spoken and written discourse, we have seen some positive results in their spoken and written discourse production. Another thing that I think is really important for this treatment is that it is so multi-modality. When we write normally, we're reading as well. You know, we're not just writing in a vacuum. A lot of the time. We're rereading our text, we are reading that text message and then responding to it. So I like that. I like multi-modality treatments. I like that this is a treatment that allows people to address multiple types of language goals, while, you know, keeping it pretty simple and low tech. Lyssa Rome I think that that really hits on one of the reasons that I like using ARCS-W in my work with people is that It can be used with so many different kinds of texts. So I've used both, you know, work emails, if their goal is to get back to work, newspaper articles that interest them, simplified newspaper articles that interest there's so many possibilities. And anyway, it's exciting to hear you talk about that. Jessica Obermeyer Yeah, I think that as a clinician, that's why I liked ARCS. It was so flexible, so easy to implement. And that's definitely one of the things I like about ARCS-W as well. Make treatment work hard for you. Lyssa Rome So that is interesting to people as well. Where are you going next with your ARCS research? Jessica Obermeyer Great question. I'm writing up results from about six people we ran over the last couple years, so that, I hope, gets submitted for publication soon. And I would really like to adapt this treatment a little further to use more assistive technology for folks that are really wanting to write, but aren't wedded to handwriting or typing in a traditional sense. So can we use speech-to-text? I always mix it up. And can we use methods to support people producing written language that are, you know, different than just typing it? Because people have really different needs in their life. So if that is a way to meet their writing needs, excellent, and I'd like to do that in the future. Lyssa Rome I think that gets back to this idea that it's so flexible, right? You could adapt it in so many different ways. I think that that's really exciting, because it sort of further underscores the flexibility of this approach. And we were talking earlier, before we started recording, about using the same ARCS framework, or ARCS-W framework for material that clients have listened to, things like podcasts or TED Talks. So it seems like it's so adaptable, which is part of what I think makes it really exciting. Jessica Obermeyer I think that's a great idea. We actually did use listening and then summarization for one of the participants in the first arc study, because that met their profile. That's how they wanted to interact with the treatment, and it worked out really well for them, and it's a great way to incorporate people's different interests. Not everyone wants to read, so being able to listen is a great option. And in the treatment for everybody, they always select their writing modality so they can either hand write or type, depending on what's relevant for them. In the population of people that have aphasia now, and I know that this will change over time, people have really different comfort levels with technology and with typing. So if someone says, "No, I never typed. I want to handwrite," then we can do that. And if, if it's the other, we can type. So I think listening is just another way to make it meet someone's needs better. Lyssa Rome I was hoping that you could talk a little bit more about the similarities and differences between different types of discourse. So spoken and written discourse, typed and versus handwritten discourse. Tell us a little bit more about that. Jessica Obermeyer Yeah, of course. Well, I should, I guess, start off by saying, working on the ARCS-W treatment research, I recognized just how little information is out there on written discourse and the majority of discourse measures that we use in aphasiology are based on spoken discourse production. But there are differences in how we speak versus how we write. So in spoken language, we've already talked a little bit about this, it's temporal, it's just gone. So writing is tangible. You have a record of your writing, and that can be really beneficial for people with aphasia. But of course, there's there's other things that can make writing more challenging as well. With spoken language, of course, we have the suprasegmental components of what we're saying. So we have our tone and our facial expression and things that allow us to impart meaning without actually saying it, and we don't have that in writing. Although things are shifting with text messaging technologies, we can add emojis and memes that help us communicate information. But I think when we're thinking about traditional writing, it doesn't have those additional components, and therefore people have to be more explicit with their word choice and a little more clear in what they're trying to say. People are often more efficient in writing. They use fewer words than they would in speaking. So those are some of the differences. We can't automatically correct our written output because we see that our partner doesn't understand. Because in writing, there's this distance between when we're writing versus when we think someone's reading it. Even in more instant platforms like text messaging, we don't know exactly when someone's reading something or how their face looks when they read it, in the way we know with speaking. So those differences do impact how we complete the task. And of course, the context of writing changes it dramatically. So you write notes to yourself really differently than you write a research paper or a work email. And that's not so different from speaking, right? The context is still going to impact how we speak or write, very much. So in my work, I've looked at how writing and typing are the same or different. And this is a pretty new area. There's a couple papers out there on it now, and I think it's gaining traction, which is great, because most people write through typing in their daily life now. What I found is that at a group level, it's pretty similar. Writing and typing look pretty similar for people that have aphasia. But individually it can be very different. So an individual person with aphasia might have a strength or weakness in handwriting versus typing for lots of different possible reasons, like their experience, or hemiparesis, their desire to do one or the other. But it's not, the patterns aren't completely clear. I think clinicians are probably really used to hearing that every individual with aphasia has the potential to be different. So I think that keeps with written and typed language output, handwritten and typed. Some of my recent work has been related to looking at different writing modalities for people with aphasia. So are there differences in their handwritten versus typed discourse production. There's a couple papers out on this now, and hopefully there'll be even more as it gains traction. And I think it's getting more attention in the research literature because of how important writing is in our daily lives now. I mean, most activities of daily living are now completed through, you know, the virtual world, so banking, shopping, lots of messaging are completed through reading and writing now. So that's kind of why I became interested in also working with ARCS-W and having people handwrite versus type, depending on their interest and comfort level. It was always interesting to me why certain people picked one or the other, and kind of what I was seeing. There is some research out there that shows that handwriting is advantageous for learning. So the specificity of how we're moving our fingers to create letters is helpful for retention and learning items, but when we're thinking at the discourse level, when we're not using the same items necessarily, things could potentially be a little different. So I was interested in just exploring some of those differences and patterns that might emerge, and if there was anything I could figure out that might be driving a pattern. So if someone's better at typing than handwriting, is there a reason that they're better? So what I have found so far, and it's it's pretty preliminary, is that at the group level, handwriting and typing look very similar for people with aphasia, so oftentimes, there's not a big difference in the total words that they produce, and that's been confirmed by a larger study as well from Jaime Lee and colleagues. But then when we look at the individual level, that's when you can start to see differences. And I don't think any clinician would be surprised to hear that people with Aphasia are variable or different. So we know that that is common, but it's been pretty interesting and striking in my own work to see how at the group level, these differences just totally even out. But then when we look at individuals, you do see that, you know, someone is more proficient with typing, someone else is more proficient with handwriting. So in a study I did, I think from 2024, we had people fill out this historical information about their typing experience and exposure, we knew about if they had a hemiparesis or not, and so were they able to use both hands or one hand for handwriting or typing? And like I said, we did find these individual differences for some people, but there wasn't a really clear pattern in what was driving those differences? Was it that they hadn't worked with a keyboard a lot? Was it that they only had the use of one hand? And we just didn't have enough data potentially to discern any specific patterns? Lyssa Rome We've talked a little bit about different types of discourse, written, spoken for written, typed versus handwritten. But I wanted to kind of come back to how we measure and analyze discourse, and wanted to ask about a more recent paper and have you describe a little bit about your work on discourse measurement and training clinicians to measure discourse? Jessica Obermeyer That paper is a perceptual rating paper. We've talked a lot about discourse in this chat, and I think probably one of the first things I might have mentioned was how daunting discourse analysis can be. So researchers are aware of that, and always kind of thinking that discourse is so rich, it provides us so much information about someone's linguistic ability, but also their success with communication in a way that other levels of language don't necessarily tell us. So how can we benefit from that rich information in a way that clinicians can do. Because with discourse analysis, you know, in the clinical session, it might not take that long. You're having someone participate in 10 minutes of conversation—that is not a lot of time in your session. The time is all backlogged. The time is after the session is over, and you're trying to transcribe what they've said and then identify discourse measures that you're interested in. And another thing that makes discourse just complex and dynamic is that there's not one measure, you know, there's not a measure of word retrieval and discourse. There are lots of measures that can give you insight into word retrieval and discourse. So this project I did with my collaborator, Marion Lehman, who also works on discourse, and especially conversation. We wanted to see if it was possible to train people to rate conversation samples from people with aphasia on linguistic measures, so measures of language ability. So there are other perceptual rating scales, but a lot of them might be looking at speech acts like initiation or presence or absence of errors. And we were really interested in if these, if perceptual ratings, could map on to the things we're doing in our labs, so you know, correct information units or the degree of informativeness, utterances that have basic structure, coherence, you know, these measures that we are spending many hours, you know, coding line by line, or even word by word, for some. So she and I developed this training and introduced—so the paper that's published, we used research assistants in our research labs, and we exposed them to the linguistic measures that we were interested in. Had them watch some practice videos, and then told them how we had coded them. So what was the value based on our lab coding? And then we did five test samples, so there were four linguistic measures. The training lasted about three hours, and I did five test samples. And we got some really good feedback from the RAs who did the training and rating samples. We had some promising results for especially two of the measures that we used in their training, and now we're really interested in extending that work with clinicians. So the people that were in the study before had very limited experience listening to people that had aphasia. They hadn't worked with people that had aphasia, they hadn't done extensive clinical training. We're hopeful that if we can use their feedback to fine tune the training and rating procedures and recruit some clinicians to participate, that hopefully we could get even better results and hopefully provide a tool to clinicians where they can be thinking about linguistic components of conversation in a way that's more feasible to their schedule and their workload, because we recognize how much time it takes. And I think it's, it's just a barrier to entry, even, because if someone is feeling like, "I can't do this, I don't have time to do this," then it's hard to even learn about or get started. Lyssa Rome Yeah, I'm so happy to hear that you're that you're focused on the feasibility for clinicians who have productivity requirements, who don't necessarily have a lot of time at the end of the day to do that kind of really in depth analysis. I think it's exciting. Jessica Obermeyer Oh, for sure, and clinicians, I think, work a lot of extra hours, but they have a whole caseload, you know, so balancing everybody's needs and being able to to provide excellent care to everybody is, is always a challenge, and hopefully, hopefully we'll, we'll be able to continue this work. We're trying to get some funding for the project because we want to be able to pay SLPs who participate in the research. Lyssa Rome As we start to wrap up, I'm wondering what you would like clinicians who are listening to this podcast to take away from what we've talked about today, from your work. Jessica Obermeyer I think one takeaway would be for clinicians to think about incorporating handwriting and typing into their existing treatment practice. So I've talked a lot about ARCS-W. ARCS-W is not for everybody. It is a very specific treatment approach for people that have mild aphasia who want to work on discourse-level writing. But there are so many ways to have people engage with handwriting and typing that will serve them in their daily life. So we've talked a lot about how literacy is just such a big—it's a bigger part of our lives than it was 20 years ago. People can achieve a lot of independence and autonomy if they're able to interact with reading and writing and complete it successfully. So I would really encourage clinicians to think about how they can incorporate reading and writing into their existing treatment. A study I was involved with— Liz Madden surveyed SLPs on their practices assessing and treating reading and writing, and one of the take-homes from that project was that clinicians evaluate writing more than treating it. And especially handwriting, versus typing. But I think that given the way society is moving, asking people like, "What's important for you, handwriting or typing?" and let's make that our practice. Lyssa Rome I appreciate how person centered and flexible that advice is right. We're trying to meet people where they're at and recognizing that our treatment can be tailored to the person who's sitting in front of us. I'm curious to hear what is coming next for you. What are you excited about in your work? Jessica Obermeyer That's actually a great segue about how we can tailor treatment, because that is one of the projects that I'm working on now, how we can think about treatment in terms of what are the things that make it work, versus things that maybe aren't essential components of the treatment? With the last study I did with ARCS-W of the things that we were really trying to understand better was: Did it matter if people hand wrote or typed? Did they have the same kind of level of generalization to the other writing modality? And in that study, it doesn't seem that they did. And I think there's really specific reasons for that, because we're working at this discourse level without repeated items. And so you might not see the same impact of that handwriting learning boost, because we're not repeating things as often. That's one of my real interests is thinking about how we work on treatment, how we deliver treatment, how clinicians can deliver treatment. Because I am very guilty of this. Working on writing takes a long time. It takes a long time for people with aphasia to produce written discourse level text. So in the ARCS W studies, it's an hour-and-a-half treatment session where we only work on ARCS-W. But I know I recognize that that's like not most clinicians' daily life, and it doesn't mirror what therapy many people with aphasia receive. So thinking about treatment in a more component-based and mechanistic way that makes it easier for clinicians to adapt to their their practice is is one of the things I would like to flesh out in the future. And then continuing to work on this training and perceptual rating protocol. One of the things my colleagues and I would like to do is create a training that can be shared freely, where clinicians can easily get access to it, and then collect more robust data. I mean, only if we get good results, of course. If we don't, we will not be sharing it. But those are the big things I'm thinking about in the next couple of years, and then beyond that, even more. Lyssa Rome Well, I look forward to reading more of your work and to seeing what comes next as well. Dr. Jessica Obermeyer, thanks so much for talking with us. I really appreciate it. Jessica Obermeyer It's been a pleasure. Thank you. Lyssa Rome And thanks also to our listeners for the references and resources mentioned in today's show. Please see our show notes. They're available on our website, www.aphasiaaccess.org. There, you can also become a member of our organization, browse our growing library of materials and find out about the Aphasia Access Academy. If you have an idea for a future podcast episode, email us at info@aphasiaaccess.org. Thanks again for your ongoing support of Aphasia Access. For Aphasia Access Conversations, I'm Lyssa Rome. Resources Obermeyer, J. (2024). Using and modifying standardized restorative treatments in aphasia: Clinician perspectives. American Journal of Speech‑Language Pathology. Advance online publication. https://doi.org/10.1044/2024_AJSLP-23-00349 Obermeyer, J., Leaman, M., & Oleson, J. (2025). Feasibility and preliminary data for a training protocol and perceptual rating scale of linguistic conversation measures in aphasia. American Journal of Speech‑Language Pathology. Advance online publication. https://doi.org/10.1044/2025_AJSLP-24-00420 Obermeyer, J. A., Rogalski, Y., & Edmonds, L. A. (2021). Attentive reading with constrained summarization-written, a multi-modality discourse-level treatment for mild aphasia. Aphasiology, 35(1), 100-125. Obermeyer, J. A., & Edmonds, L. A. (2018). Attentive reading with constrained summarization adapted to address written discourse in people with mild aphasia. American Journal of Speech‑Language Pathology, 27(1S), 392–405. https://doi.org/10.1044/2017_AJSLP-16-0200 Obermeyer, J. A., Leaman, M. C., & Edmonds, L. A. (2020). Evaluating change in the conversation of a person with mild aphasia after Attentive Reading with Constrained Summarization–Written treatment. American Journal of Speech‑Language Pathology, 29(3), 1618–1628. https://doi.org/10.1044/2020_AJSLP-19-00078 Obermeyer, J., Edmonds, L., & Morgan, J. (2024). Handwritten and typed discourse in people with aphasia: Reference data for sequential picture description and comparison of performance across modality. American Journal of Speech-Language Pathology, 33(6S), 3170-3185
Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.Watch Instagram ReelChapters:(0:00) Why holiday posts don't attract clients or build your brand(1:20) The date-driven marketing move that builds real client relationships(2:45) Handwritten birthday cards: the easiest relationship-building habit you're skippingBook a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochureBook directly on CalendlyMy podcast apps & gear (promo links):Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy microphone gearVideo podcast gearOrganized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinderVirtual coaching: Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
Morgan Keim, founder of Ocean Ridge Capital, raised over $400 million in venture capital before he turned 35. One of his companies alone pulled in over $300 million pre-revenue—convincing pension funds and VCs to invest hundreds of millions in a company that hadn't made a single dollar yet. On a recent Sales Gravy podcast, he broke down exactly how he did it. The surprising truth? It had almost nothing to do with the pitch itself. “Your single biggest tools in your toolkit are going to be your eyes and ears,” Morgan said. “It’s about listening and seeing where your prospect is and what they really want. That might be different than the words they use.” Consider this: only 7% of communication comes from actual words. Another 38% comes from tone, and the remaining 55% shows up in body language and nonverbal cues. If you're in high-ticket sales, you're probably spending most of your time perfecting that 7%, while missing the other 93% of what your prospect is really telling you. What You’re Missing in Every Conversation Most salespeople obsess over crafting the perfect email. They rehearse their pitch until it's flawless. They tweak their value proposition endlessly. All of that lives in the 7% of communication that comes from words. Meanwhile, prospects are giving away everything you need to know through their tone, body language, and the questions they ask—or avoid. Morgan learned this quickly when raising capital for a food tech startup. Different investors wanted completely different things, even when they all said they cared about “returns.” One investor cared deeply about sustainability and environmental impact. Another focused purely on velocity of capital and exit timelines. A third had unusual mandates that weren't apparent until Morgan listened carefully in person. “It all comes down to having a real understanding of the emotion that person’s feeling, the desired state of where they want to be,” Morgan explained. “Living in that reality of who they are and what they want.” High-ticket sales often fall apart here. Salespeople treat follow-up like a broadcasting exercise: same message, same pitch, same value proposition to everyone because it's “efficient.” Efficiency without effectiveness is wasted motion. The Language Barrier Costing You Deals There's a language of entrepreneurial speak, a language of corporate speak, and a completely different language people use at home. You might communicate seamlessly with colleagues, but explaining your day to your spouse can feel like speaking a foreign language. The same disconnect happens between you and your prospects. Most sellers speak “sales language,” while their buyers speak business or personal language. Top salespeople code-switch naturally. They pick up on how prospects talk, the patterns they use, and the words that matter to them—and mirror that style back. In high-ticket sales, you're asking someone to make a significant investment. They need to feel understood before they'll trust you with that decision. Take an HR leader versus a marketing leader in the same organization: HR cares about employee retention, engagement, and compliance. Marketing focuses on campaign ROI, conversions, and brand lift. The same pitch to both? One will check out halfway through the first sentence. Understanding Their Desired State Make the prospect the hero of the story. Put your ego aside. Stop thinking about your quota. Focus entirely on their desired outcome. Morgan never leads with what Ocean Ridge Capital offers. He starts by understanding their situation: Are they trying to create passive cash flow? Looking for tax efficiency after selling a business? Building generational wealth for grandchildren? Each scenario requires completely different emotional framing. A person focused on legacy thinks about family and long-term impact, while a recent entrepreneur selling for eight figures cares about protecting capital and deploying it efficiently. Same product, completely different language. Send the same follow-up email to both, and you're solving the wrong problem for one of them. How This Changes Your Follow-Up Strategy Once you realize that 93% of your communication lives outside words, your follow-up strategy has to change. Morgan uses multiple channels: Video messages let him read facial expressions and body language. Phone calls provide tone, pacing, and emphasis that email strips away. Handwritten notes show he's willing to slow down in a world that automates everything. Educational content positions him as a resource, not just a seller. He runs A/B/C testing across messaging angles because he can't assume he knows what a prospect wants. When someone doesn't respond to initial outreach, he shifts to “passive value creation”—delivering insight, education, and context—while still prospecting actively through multiple channels. Every touchpoint adds value. Every channel gives a new way to read the prospect, learn their language, and adjust. What to Do on Your Very Next Call Here's your homework. Not next week. Not when you have time. On your very next sales call: Spend five minutes reading the room before you pitch anything. Notice: When their energy shifts. Words they repeat. Moments they lean in or check out. Mirror it back. If they say, “We're building something sustainable,” don't respond with, “Our solution drives ROI.” Stay in their language. Stay in their world. Try a different channel. Been emailing for weeks with no response? Pick up the phone. Send a 60-second video. Mail a personalized note. The mechanics haven't changed. You still need multiple touches. But if you ignore tone, body language, and emotional state, you're having a completely different conversation than your prospect is. Why This Approach Wins High-ticket sales are about human connection more than polished words. Prospects respond to feeling understood, recognized, and respected. The words you say matter far less than how you convey empathy, awareness, and relevance. Morgan's results speak for themselves: reading the unspoken signals and adapting builds trust, shortens sales cycles, and secures investments that others can't reach. High-ticket sales aren't only about what you say—they're about what you see. Pay attention, and everything changes. – Take your follow-up strategy to the next level. Download the FREE ACED Buyer Style Playbook and learn how to read what your prospects really want.
Episode 264 - Special Guest David Wachs of Hanywrytten - Why Handwritten Notes Still Win in an AI World What if you could automate the personal touch? In a world of inbox overload and AI everything, this episode shows you how to stand out with a simple, high-impact strategy: real handwritten notes—at scale. ✉️ Ian Cantle and the Marketing Guides team sit down with David Wachs, CEO and founder of Handwrytten, to unpack a practical system for cutting through digital noise, boosting follow-up, and building loyalty. From when to use handwritten notes (and when not to) to smart ways to automate without losing authenticity, this conversation delivers field-tested tactics you can put to work this week.
In this episode, Eric Thompson interviews Ryan Craig of Traverse City, Michigan, along with his Ninja Coach Mark Johnson, to explore a powerful transformation: pivoting from a cold lead centric business to a relationship based Ninja business. Ryan previously ran a high pressure lead generation operation with a large team and roughly 35,000 dollars per month in overhead, including about 10,000 dollars per month spent on cold internet leads. The model produced transactions, but it also created constant stress, fragmented attention, and a life where Ryan was physically present with his family but mentally tied to the phone. After discovering Ninja Selling while listening to the book with his wife, Ryan realized there was a different way to build a real estate career, one centered on relationships rather than relentless lead conversion. In 2025 he fully committed to the Ninja approach with coaching support from Mark Johnson. The result was dramatic: Ryan produced 722,000 dollars in gross commission income from 47 transactions and 34 million in volume, while simultaneously reducing his monthly overhead by about 25,000 dollars. Ryan credits the transformation to mindset, structure, and consistent implementation of the Ninja Nine habits. Instead of chasing cold leads, he began focusing on handwritten notes, proactive relationship calls, gratitude, and intentional conversations with people who already knew and trusted him. Mark helped him slow down, eliminate unnecessary commitments, and prioritize meaningful interactions over constant activity. The shift not only improved his income but restored balance in his life, allowing him to be present with his wife and five children. Ryan's story illustrates how focusing on relationships, consistency, and purpose can produce both better business results and a better life. Key Takeaways Cold lead generation can create a false sense of productivity while increasing stress and reducing meaningful relationships High overhead business models often hide the true cost of lead driven systems Pivoting to a sphere based business dramatically increases income per hour and reduces overhead Relationship calls feel very different from cold lead calls because the trust already exists Handwritten notes and proactive conversations create compounding opportunities Consistent Ninja Nine habits create momentum and confidence Coaching provides clarity, accountability, and perspective during major business transitions Slowing down can actually accelerate growth by focusing energy on the right activities Addition through subtraction is often the fastest way to improve both life and business Fragmentation and constant responsiveness create anxiety, while proactive systems restore control Real estate success does not require working constantly, it requires working intentionally Relationships that already exist are often the most overlooked source of business Memorable Quotes "I bought the book for my wife and it turned out to be mine." "The cold lead style of business is an illusion." "You can only go so far before you run out of gas." "I felt like a robot being told where to go and what to do." "My kids would try to tell me about their day and I'd hold up one finger and say one more minute." "I realized 87 percent of my business had always come from people I knew." "My phone used to ring nonstop. Now it hardly rings at all." "I used to feel fragmented. Now everything feels intentional." "Addition through subtraction changed everything." "The more things I cut out, the more the right things showed up." "Doing the work consistently is what made the difference." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Ryan Craig: https://www.christiesrealestate.com/us/real-estate-agents/ryan-craig/32877/
Erin Miller, Founder of Cartoons for Democracy, joins Deepak Puri, Founder of The Democracy Labs, to discuss using postcards to enable people who can't canvass due to age, location, or time constraints to support campaigns. A political cartoon on one side of a postcard with a handwritten note is an eye-catching way to communicate a message quickly and humorously to a broad audience, and it is proving effective at getting attention from voters. Deepak and Erin talk about Why postcarding is a crucial tool for activism and complementary to other tactics Finding ways to overcome digital disinformation Role of the Campaign Postcard Captain How cartoons and humor can bypass literacy and attention span barriers to plant a seed about an idea #CartoonsForDemocracy #TheDemLabs #PostcardCampaign #VoterEngagement #Democracy #PoliticalCartoons #GrassrootsActivism #VoterTurnout #Postcarding #CivicEngagement #GOTV #GetOutTheVote #PoliticalActivism #DemocracyInAction CartoonsforDemocracy.org TheDemocracyLabs.org
Handwritten notes aren't old school. They're the edge in a world drowning in automation.In this episode of Uncomplicate It, I sit down with David Wachs, Founder & CEO of Handwrytten (a company using robotic tech to scale real pen-and-ink handwritten outreach), to talk about how brands can bring humanity back into business communication without sacrificing scale.David is a two-time Inc. 500 entrepreneur with decades in marketing. After running a high-volume text messaging company, he realized the most powerful way to stand out wasn't another digital message, it was a note people actually keep.We cover:Why David walked away from mass digital communication and doubled down on handwritten notesThe 5 Cs framework for outreach: content, channel, cadence, choice, and communityWhy most brands over-measure short-term ROI and underinvest in long-term loyaltyThe difference between personal vs personalized (and why mail-merge doesn't build trust)The consumer appreciation drop: 18% in 2022 → 12% in 2025 and what that signalsWhere handwritten notes actually work best in the customer journey (retention > acquisition)Why gimmicky marketing backfires (and the “video screen in a card” story)The numbers: 300% higher open rate than print mail and up to 17x higher response rates in certain industriesHow Handwrytten's system works: handwriting samples, ligatures, randomization, QA via computer vision, envelope stuffing, and stampingThe real rule of automation: scale the logistics, not the sentimentKey Takeaways:The least-used, most undervalued inbox is still the one at the end of your drivewayLoyalty isn't built with coupons, it's built with how you make people feelCustomer service follow-ups are one of the fastest ways to turn frustration into trustGratitude only works when people feel thanked, not when it's just a checkboxWrite to five clients this week. Or call them. That's how relationships compoundConnect with David:Handwrytten - www.handwrytten.comLinkedin - www.linkedin.com/in/davidwachs/Follow Us:
発見された大江健三郎さんの未発表小説「旅への試み」の原稿の1枚目大江健三郎著作権継承者)ノーベル賞作家の大江健三郎さんが、57年のデビュー前後に執筆した短編小説2編の直筆原稿が見つかったと、東京大の大江健三郎文庫が2日、発表した。 Handwritten manuscripts of two unpublished short stories written by Nobel Prize-winning Japanese author Kenzaburo Oe around his 1957 literary debut have been found.
Brandon and Jesse talk concentrates, edible tolerance, and what happens when you take 250mg of Apple Fritter before watching a movie that definitely is not that funny… until it is. They break down how different consumption methods actually feel in real time, from “behind the eyes” pressure to full-body giggles.But then the conversation shifts.They get into cannabis history, why Napoleon reportedly banned his army from smoking in Egypt, and how weed doesn't exactly inspire battlefield aggression. From there, it turns into a bigger conversation about the scientific method, celebrity scientists, and why real innovation usually comes from the quiet builders nobody talks about.The back half of the episode moves into something deeper. Handwritten letters. Navy memories. Physical mail. Human connection. The idea of Cannabis School pen pals. Why writing something down might be one of the most honest ways to say what you actually feel.It is classic Sesh energy. Funny, unfiltered, reflective, and unexpectedly thoughtful.In this episode we talk about:• Dabbing vs flower and how concentrates hit differently• Taking 250mg of edibles and what that experience actually feels like• Purple Platinum Jager and Apple Fritter effects• Cannabis in world history and Napoleon's Egypt campaign• Why weed does not exactly make you want to fight• The scientific method and celebrity culture• Handwritten letters and deeper human connection• The idea of Cannabis School pen palsThis episode is less about being right and more about being real. Just two friends, some concentrates, and a conversation that moves from giggles to meaning without forcing it.If you've ever had one of those nights where cannabis opens up something deeper than you expected, this one will feel familiar.Keep the Mic on.Fuel the movement. Keep the conversation going.We keep a running list of tools and brands we personally enjoy and actually use.Find everything in one place here:
Is this a thing? Are people (men) sending exes long, handwritten letters, soaked in cologne? Surely not?!Tickets for Joanne's tour Pinotphile are now LIVE: www.joannemcnally.comIf you'd like to get in touch, you can send an email to hello@MTGMpod.comPlease review Global's Privacy Policy: https://global.com/legal/privacy-policy/For merch, tour dates and more visit: www.mytherapistghostedme.comThis episode contains explicit language and adult themes that may not be suitable for all listeners.
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Eric and Marty talk about how they use their phones, tablets and laptops at work Articles & ResourcesUsing Mac and iPad Together: Tips and Trickshttps://education.apple.com/resource/250012976How I turned my iPad into a work machinehttps://youtu.be/Uu8gU8gyCZUHow to Integrate Tablets into Existing Workflowshttps://www.lenovo.com/us/en/knowledgebase/how-to-integrate-tablets-into-existing-workflows/Four ways tablets can improve your workflowhttps://shop.lhagenda.com/uncategorized/four-ways-tablets-can-improve-workflow/7 ways to use your smartphones & tablets for workhttps://command-app.com/7-ways-to-use-your-smartphones-tablets-for-workSmartphone: Command Center & Capture Device· Email triage and quick replies· Calendar and scheduling· Text communication· Voice memo and idea capture· Two-factor authentication· Quick AI prompts· Micro-tasks between meetingsTablet: Reading & Reflective Workspace· Reading and annotating PDFs· Dissertation and manuscript review· Slide viewing and markup· Handwritten note-taking· Mind-mapping and idea sketchingLaptop/Desktop: Deep Work Engine· Manuscript writing and grant drafting· Data analysis· Slide creation· Course design and LMS work· Video recording and editing· Long-form AI prompt engineering Practical Takeaways· Not all devices should do everything.· Assign tasks by cognitive load.· Reduce context switching.· Protect deep-work environments.· Let your workflow evolve as your academic role evolves.Final CommentsEmail: ThePodTalkNetwork@gmail.comWebsite: https://ThePodTalk.netYouTube: https://www.youtube.com/@TechSavvyProfessor
Welcome our guest, Rick Elmore, Founder of SimplyNoted.com | In this episode, Rick Elmore discusses the enduring power of handwritten notes in a digital world saturated with automated messages. He explains how his company, Simply Noted, leverages technology to automate the process of sending genuine, personalized handwritten notes, helping businesses cut through the noise and build meaningful connections with their customers.Rick emphasizes that while technology has evolved, the personal touch of a handwritten note remains a powerful tool for customer retention, marketing, and building lasting relationships. He shares insights on how to integrate this strategy into existing marketing workflows and leverage it to increase customer lifetime value and generate referrals.Start your 3-Day Fast Delivery with SimplyNoted.com here >>Rick Elmore's Top Key PointsThe Lost Art of Personal Connection: In an era of digital overload, a handwritten note stands out and makes a lasting impression.High Open Rates: Handwritten mail has a 99% open rate, significantly higher than any other form of direct mail or email marketing.Automation and Scalability: Simply Noted uses robotic technology to produce real pen-written notes that are scalable and can be integrated with CRMs and other marketing automation platforms.Hyper-Personalization with AI: By leveraging AI, the messages in the handwritten notes can be hyper-personalized based on customer data, making them even more impactful.Trackable and Actionable: With features like QR code tracking and delivery notifications, the impact of handwritten notes can be measured, and follow-up actions can be triggered for a multi-touch marketing approach.Podcast Episode Timestamps[02:48] Introduction to Simply Noted and the concept of automated handwritten mail.[07:07] The marketing power of handwritten notes and their high open rates.[10:31] The importance of systems and timing in a handwritten note strategy.[16:19] How to integrate handwritten notes into your marketing stack, including platforms like GoHighLevel.[22:00] How to get in touch with Rick Elmore and get a free sample kit from Simply Noted.Podcast Episode FAQsQ: What is Simply Noted?A: Simply Noted is a service that uses custom-built robots to write personalized, handwritten notes on behalf of businesses. This allows companies to send authentic-feeling mail at scale, fostering a personal connection with customers.Q: How does this integrate with my current marketing?A: Simply Noted can be integrated with most CRMs and marketing automation platforms. You can trigger the sending of a handwritten note based on specific customer actions, such as a purchase, an anniversary, or a birthday.Q: What are the benefits of sending handwritten notes?A: The primary benefits are increased customer engagement and loyalty. Handwritten notes have a near-perfect open rate and help your brand stand out. They are a powerful tool for building relationships, which can lead to higher customer lifetime value and more referrals.Next Steps with Rick ElmoreReady to add the personal touch of handwritten notes to your marketing strategy? Visit simplynoted.com to learn more and request a free sample kit. You can also connect with Rick Elmore directly via email at rick.elmore@simplynoted.com or on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Roger Knecht talks with David Wachs, founder of Handwrytten, about the unexpected power of personalized, robotic handwritten notes in an increasingly digital world. Learn how this unique approach to communication can build stronger client relationships, enhance marketing efforts, and ultimately elevate your accounting firm's brand to a luxury service. In This Episode: 00:00 Introduction to Handwrytten 02:10 The Origin Story of Handwrytten 05:04 Authenticity of Robotic Handwriting 08:47 Applications for Handwritten Notes 12:00 Impact and Durability of Notes 15:09 Differentiating with Handwritten Notes 19:04 Luxury Pricing and Emotional Connection 21:50 Scaling Handwritten Communication 26:22 Accounting Lessons from Business Sale 31:57 Gratefulness and Call to Action 36:39 Conclusion and Promotional Offers Key Takeaways: Differentiate your business by leveraging handwritten notes to cut through digital noise. Cultivate stronger post-sale client relationships with personalized thank-you's, birthday cards, and holiday greetings. Improve client retention and perceived value by providing a premium, personal touch in communications. Identify the tipping point for automating handwritten notes to scale personal outreach efficiently. Understand how robust accounting practices, like switching to accrual, can directly influence business strategy and valuation. Featured Quotes: "People don't remember what you say or what you did. They remember how you made them feel." - David Wachs (11:26) "The most underutilized inbox is the one at the end of your driveway." - David Wachs (03:54) "It's often not a choice between doing it yourselves and handwritten. It's a choice between handwritten or nothing at all." - David Wachs (23:15) Behind the Story: David Wachs, founder of Handwrytten, shares his journey from mobile marketing with SellIt to creating a solution for digital communication overload. He discusses how technology allows businesses to send personalized, robotic handwritten notes, distinguishing them from competitors and strengthening client relationships. This episode highlights the importance of emotional connection in business, even in professional services like accounting, and how modern solutions can scale traditional gestures. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Use signup code PODCAST for $20 in automated handwritten notes https://www.handwrytten.com Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. 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Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! Today's Mastermind episode dives into the realities of probate, divorce, and mortgage-related challenges, with sharp advice from seasoned coaches and heartfelt user stories. The conversation covers practical strategies for building momentum through consistent outreach, leveraging relationships with attorneys, and turning early wins into repeat business. Attendees share experiences from probate leads, late mortgage scenarios, and pre-foreclosure contexts, including how to present multiple options (sale, refinance, or loan modification) in a respectful, non-pushy way. The team emphasizes the importance of tracking results, maintaining a simple CRM, and using handwritten outreach to stand out in a crowded market. We explore the Do-On-Sale clause, title insurance considerations, and how to structure transactions to protect all parties while keeping doors open for future opportunities. The tone remains collaborative and action-oriented, highlighting how small, persistent actions (one call, one letter, one meeting) can compound into significant deals over time. Viewers gain a practical playbook for conversations with executors, heirs, and attorneys, plus mindsets that reduce fear of rejection and accelerate progress. If you're working probate cases, dealing with divorce-related housing, or navigating late payments in pre-foreclosure, this episode offers concrete tactics you can apply this week to generate momentum and close more opportunities. The session also emphasizes coaching support, accountability, and the value of authentic relationship-building. Key Takeaways Consistent action is what creates momentum, turning raw leads into real conversations, appointments, and ultimately signed agreements. Proactively building relationships with probate and estate attorneys creates a long-term pipeline of repeat opportunities far beyond a single deal. Tracking your daily dials, conversations, and outreach activity builds momentum and reveals the numbers that drive higher conversion rates. Handwritten notes, mailed touches, and small personal efforts stand out in a digital world and can be the deciding factor in earning a client's trust. Presenting multiple solutions (selling, refinancing, investor options, or modification) positions you as a problem-solver rather than someone just trying to list a home. Understanding title nuances, subject-to scenarios, and due-on-sale clauses allows you to confidently navigate situations where others back away. Using a simple CRM with consistent follow-up and weekly accountability ensures no lead gets forgotten and every opportunity is properly worked. To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market. #RealEstateProspecting #RealEstateCoaching #RealEstateMarketing #LeadConversionPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show
Do Handwritten Wills Work?
If you've ever Googled handwritten post in the UK and then had a small financial wobble at the prices, you're not alone. Daniella Paolozzi is proud to be a female leader of her handwritten marketing business. Choosing to market using handwritten post does not have to be a luxury beyond your marketing budget. Tune into this podcast to find out why it might be just the best decision you take in 2026!Summary of PodcastIntroductions and Handwritten Direct MailGraham and Kevin introduce their guest Daniella Paolozzi, who describes herself as a "marketing nerd, website whisperer, and pen written direct mail enthusiast." They discuss Daniella's background in marketing and her transition to focusing on handwritten direct mail, which has proven to be a highly effective strategy for her clients across various industries.The Power of Handwritten Mail Daniella explains how handwritten direct mail stands out in an increasingly digital world, evoking a more personal and emotional response from recipients. She shares examples of impressive results her clients have achieved, such as a builder receiving £68,000 in new business from a 5,000-piece handwritten mail campaign. The group discusses how handwritten mail can be more cost-effective than email marketing due to its higher response rates.Personalisation and CustomisationDaniella emphasises the importance of personalisation and customisation in her handwritten direct mail approach. She explains how her team uses technology to scale the process while maintaining a personal touch, avoiding a robotic or generic appearance. The group explores how this level of personalisation and attention to detail can help build trust and engagement with recipients.Daniella's Personal JourneyDaniella shares her personal story, including her battle with cancer at a young age during the COVID-19 pandemic. She discusses how this experience has shaped her perspective and drive to make a positive impact through her business and charitable work, including using sustainable materials and giving back to the community.Podcast Insights and OpportunitiesThe group discusses the challenges of podcast growth and engagement in the current landscape, as well as the potential benefits of transcribing podcast episodes to improve search engine optimization and discoverability. They explore ideas for incorporating the transcript into the podcast distribution and leveraging it for additional content opportunities.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on
I've been a part of this forest for nearly 34 years. Not to my knowledge is there another collection of writing about this very special collection of trees. Handwritten and recorded adventures explored by a writer and his instrument. This week we're sharing the journey of the Chrystal Forest.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.
In this episode of Restauranttopia, Brian and Dave dig into one of the most overlooked — yet most powerful — tools in restaurant operations: employee appreciation. Customer appreciation gets plenty of attention, but retaining great staff requires consistent, genuine recognition. With hiring still competitive and turnover costly, this episode focuses on simple, legal, and meaningful ways restaurant owners and managers can show gratitude that actually sticks. No big budgets. No complicated programs. Just practical ideas you can implement immediately. What You'll Learn in This Episode • Why employee appreciation directly impacts retention Entry-level and frontline staff can find work quickly. Feeling valued is often the deciding factor in whether they stay. • "See something, say something" Recognize exceptional behavior in real time. Celebrating what you want repeated drives culture faster than any policy. • Public vs. private recognition From one-on-one praise to team shout-outs and recognition boards, learn how visibility can reinforce positive behaviors across the entire staff. • Take a walk (and talk) Getting out of the office and onto the floor builds trust, uncovers issues early, and creates real connection with your team. • The power of surprise Small, unexpected gestures — gift cards, quality swag, handwritten notes — often mean more than formal programs. • Remember the little things Birthdays, family milestones, tough personal moments — being human builds loyalty faster than bonuses alone. • Safety, parking, and working conditions matter Employee appreciation isn't just praise — it's making sure staff feel safe, supported, and respected every shift. • Handwritten notes as a leadership habit Brian shares how building thank-you notes into a weekly routine creates lasting impact with minimal effort. Key Takeaway Employee appreciation doesn't have to be expensive or complicated — it just has to be intentional and consistent. The little things done regularly can dramatically improve morale, culture, and retention. Hosts Brian Seitz & Dave Ross Restauranttopia — honest conversations to help independent restaurant owners operate smarter and stronger. Resources Visit Restaurantopia.com to explore more episodes, submit questions, or share feedback.
The reality is that 80% of handwritten notes will get thrown away. The remaining 20% will quietly love them, save them, cherish them , or reciprocate by responding back. This applies to customers, spouses, kids, grandkids and friends. I would much rather put a smile on the 20% audience who appreciates receiving a heartfelt message. What about you? We invite you to go a little “old school” by exploring the magic of handwritten notes.Support the show
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In the last episode of 2025, Co-hosts Mark Thompson and Steve Little present their predictions for how artificial intelligence will transform genealogy research in 2026. This special episode examines fourteen key trends shaping the future of family history AI.Mark and Steve predict that AI tools will move from enthusiast circles into mainstream genealogy practice, with AI-enhanced apps like NotebookLM becoming more important than the underlying language models that people have focused on for the past three years.They explore how handwritten text recognition will become more accurate and accessible, and that genealogy companies will cautiously integrate new AI features, first focusing on helping us with our research.Timestamps:02:33 Family History AI Goes Mainstream: From Enthusiasts to Everyday Users04:13 Apps Over Models: Why Platform Features Matter More Than LLMs06:17 Reusable Prompting Tools: GPTs, Projects, and Gems Boost Efficiency08:02 AI-Enhanced Research Gains Acceptance Among Serious Genealogists09:53 Handwritten Text Recognition Gets Better, Easier, and Cheaper12:18 Genealogy Companies Take Cautious Approach to Generative AI17:07 AI-Enhanced Browsers Become Standard, Agentic Features Raise Concerns24:25 Voice Interfaces to AI Remain Niche in 202627:36 LLM Vendors Push File and Email Integration for Stickiness31:46 Productivity Tools Embed LLMs Everywhere35:56 The AI Horse Race: Three Leaders Emerge41:15 AI Licensing Deals Change Internet Access Patterns44:34 The AI Bubble Conversation is important to society, but less so to GenealogistsResource Links:The Family History AI Show Academy https://tixoom.app/fhaishowFamily History AI Goes MainstreamWhat Can AI Do for Your Genealogical Research? – James Tanner (Nov 2025) https://www.youtube.com/watch?v=SXmVKy1pUPEFamilySearch Shares Plans for 2025 (Includes AI integration details) https://newsroom.churchofjesuschrist.org/article/familysearch-shares-plans-for-2025Reusable Prompting ToolsCustom GPTs vs. Gemini Gems: Who Wins? - Learn Prompting (Aug 2025) https://learnprompting.org/blog/custom-gpts-vs-gemini-gemsAI-Enhanced ResearchUnlocking Family Histories: How AI Is Breathing New Life into Handwritten Records (South Central APG)https://southcentralapg.org/2025/08/16/unlocking-family-histories-how-ai-is-breathing-new-life-into-handwritten-records/Handwritten Text RecognitionA new Google model is nearly perfect on automated handwriting recognition - Hacker News https://news.ycombinator.com/item?id=45887262Cautious AI from Genealogy CompaniesAI-Enhanced BrowsersCompliance alert: Do not use AI browsershttps://vinciworks.com/blog/compliance-alert-do-not-use-ai-browsers/Content Integration with ChatbotsGemini vs Copilot: A Quick Comparison Guide (2025) - Tactiqhttps://tactiq.io/learn/gemini-vs-copilotAI in Office Productivity ToolsMicrosoft Copilot in 2025: What's Changed & What's Next | Aldridgehttps://aldridge.com/microsoft-copilot-in-2025-whats-changed-whats-next/Monthly Round Up: New Features in Microsoft 365 Copilot (Dec 2025)https://dynamicscommunities.com/ug/copilot-ug/monthly-round-up-new-features-in-microsoft-365-copilot/The AI Horse RaceThe Best AI in October 2025? We Compared ChatGPT, Claude, Grok, Gemini & Others - FelloAIhttps://felloai.com/the-best-ai-in-october-2025-we-compared-chatgpt-claude-grok-gemini-others/The 2025 AI Coding Models: Comprehensive Guide to the Top 5 Contenders - CodeGPThttps://www.codegpt.co/blog/ai-coding-models-2025-comprehensive-guideAI Licensing DealsContent Licensing Agreements Will Concentrate Markets Without Standardized Access - ProMarket(Nov 2025) https://www.promarket.org/2025/11/20/content-licensing-agreements-will-concentrate-markets-without-standardized-access/The False Hope of Content Licensing at Internet Scale - ProMarkethttps://www.promarket.org/2025/11/19/the-false-hope-of-content-licensing-at-internet-scale/The AI Bubble ConversationThe AI boom will turn to bust in 2026https://www.marketwatch.com/story/the-ai-boom-will-turn-to-bust-next-year-says-this-forecaster-who-offers-his-trade-of-the-year-9c2a2332OUTLOOK 2026 Promise and Pressure - J.P. Morgan (Discusses AI market stability vs bubble risks)https://www.jpmorgan.com/content/dam/jpmorgan/documents/wealth-management/outlook-2026.pdfTags:Artificial Intelligence, Genealogy, Family History, AI Predictions, NotebookLM, HTR, AI Browsers, ChatGPT, Google Gemini, Anthropic Claude
I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.Today I dig into what customer loyalty really means and why so many programs miss the mark. Loyalty is not about discounts. It is about access, recognition, and the feeling of being valued. I break down how small moments of surprise and genuine connection can drive more repeat visits than any points system. If you want your guests to come back more often and spend more when they do, these strategies will help you build relationships that last. TakeawaysLoyalty should be about access, not just perks.Recognition is key to building emotional equity.Surprise elements in loyalty programs enhance customer engagement.Creating thresholds in loyalty fosters a sense of belonging.Handwritten notes can significantly improve customer relationships.Loyalty programs should focus on privilege rather than discounts.Emotional economics can drive customer loyalty effectively.Regulars should feel special through personalized experiences.Surprise and delight can differentiate your restaurant from competitors.Tracking changes in loyalty strategies can reveal valuable insights.Chapters00:00 Introduction to Hospitality Insights01:26 Rethinking Customer Loyalty05:48 Creating Emotional Connections with GuestsIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
Classifying the Dictator's Collection: Colleague Geoffrey Roberts reports that Stalin hired Lenin's former librarian to organize his growing collection, creating a handwritten classification scheme that prioritized Marxist thinkers, surprisingly ranking his rival Trotsky highly on this reading list; the Bolsheviks seized control of publishing to manage public thought, while Stalin adopted an ex libris stamp to identify his personal books. 1930
Jim Cregan built Jimmy's Iced Coffee from a simple idea into a national brand. This episode captures how he pushed through debt, setbacks and doubt to create real momentum.Speaking with Jim Cregan reminded me how often founders underestimate the grind behind a brand that looks simple from the outside. Jim described the early days of Jimmy's Iced Coffee when he was £50,000 in debt, unsure of the next step and carrying the pressure of keeping the business alive. What shifted things was not luck. It was action. Handwritten letters, direct outreach, relentless product sampling and a refusal to step back when the numbers looked bleak. This Bite sized episode is a sharp reminder that momentum usually starts at the point where most people quit.Guest: Jim Cregan, Co founder of Jimmy's Iced CoffeeKey Takeaways:Momentum often begins when financial pressure is highest.Personal outreach can open doors large campaigns cannot.Simplicity and product quality build trust faster than branding claims.Resilience matters more than perfect planning in the early stages.
On episode 303 of Take Flight Weekly, I walk you through one of the most overlooked yet powerful opportunities in our relationship business—holiday gifting and handwritten notes. Every advisor knows they should send something during the holidays, but few do it strategically. The difference between an average gesture and a lasting impression comes down to timing, thoughtfulness, and execution. This isn't about spending more money; it's about being intentional. Your goal isn't to impress—it's to express. The power of a well-timed, authentic note or gift lies in its ability to make someone feel seen, appreciated, and remembered. Timing is Everything USPS 2025 Domestic Mailing Deadlines: → First-Class Mail: December 18 → Priority Mail: December 19 → Priority Mail Express: December 21 Send early to stand out. Once you cross December 15, mailboxes explode. You want your message to land before the clutter. Best Practice: → Send cards between November 29–December 8 → Ship gifts between December 10–15 → Send New Year's cards between January 2–10 Strategic Playbook for 2025: → November 15: Finalize your Top 100 list → November 22: Order cards, gifts, and packaging → December 1–10: Send handwritten notes → December 10–15: Deliver gifts → December 26–January 5: Send "New Year Gratitude" notes Handwritten Notes: The Data → Open Rate: 90–99% versus 20–30% for email → Response Rate: 10–15% engagement versus 1–3% for printed mail → ROI: Nearly double compared to printed equivalents → Retention: Clients receiving 2+ handwritten notes per year are 80% more likely to refer or transact again → Physical mail activates stronger memory and emotional response centers than digital communication → 70% of consumers say handwritten notes make professionals appear more trustworthy Real-World Results: → Local company tested printed versus handwritten: handwritten cards generated more than double the conversion rate → Luxury brands saw 16–56x ROI with handwritten direct mail → Open rates increased from 42% to 90% by switching to handwritten notes How to Write the Card 3–5 sentences is the sweet spot. Structure: → Greeting – Use their name → Personal Connection – Reference something specific → Gratitude – Acknowledge their trust → Forward Look – End with optimism → Signature – Hand-sign it. Always Time: Plan 3–4 minutes per card. 50–75 cards = 4–5 hours total. Break into two or three 90-minute sessions. A four-minute handwritten card can sit on a client's desk for four months. That's marketing you can't buy. Gifting Principles → Keep It Local and useful → Stay under $100 per client → Personalize with a handwritten note → Align with your brand Birthdays Matter If holidays are your annual gratitude statement, birthdays are your year-round connection opportunity. Clients receiving 3+ personalized touches a year are 70% more likely to reach out first when they have a need. The Close Compare the ROI: → $500 postcard campaign: 1% response rate → $5 handwritten note: 10–15% response rate and deeper loyalty That's the kind of ROI you can't buy with clicks. It's earned through authenticity. If this resonated, share it. Subscribe at @askjimmiller. ━━━━━━━━━━━━━━━━━━━━━━
How Handwritten Notes Build Customer Loyalty in a Digital Age Shep interviews Rick Elmore, founder of Simply Noted. He talks about how his company uses advanced handwriting robots and AI to create personalized handwritten notes at scale, to enhance customer relationships and stand out in today's digital world. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can companies send personalized handwritten notes to thousands of customers efficiently? How do handwritten notes compare to email and direct mail in terms of open rates? What is the impact of personalized handwritten notes on customer retention rates? How does sending handwritten notes help businesses stand out from digital competitors? How does sending personalized handwritten notes at scale improve employee engagement and morale? Top Takeaways: Getting a handwritten note (or one that looks handwritten) instantly makes the recipient feel special and appreciated. When customers receive an envelope with a handwritten address and a stamp, they are more likely top open it. When it includes a personalized message in the form of something tangible, tactile, and written with a pen, they are more likely to keep it. Personalization builds strong customer relationships. A way that businesses can do this at scale is to use technology like robots that can mimic human handwriting and powerful AI software to create thousands of truly personalized notes. Handwritten notes have much higher open rates than regular mail. Studies show that almost every handwritten note gets opened, while most promotional letters or emails get ignored or thrown away. When someone sees a real envelope with a stamp and handwriting, it feels personal. This makes handwritten notes a powerful tool for getting attention. Sending handwritten notes helps businesses reduce customer churn. It is not just about showing appreciation and acknowledging customers, but it can also make them want to stay and keep buying from you. Businesses have found that thank-you notes and anniversary cards help increase loyalty. Even just a simple "thank you" can have a significant impact and keep clients engaged for years. Authenticity matters with personal messages. In the age of social media, customers can easily take a picture of a personal handwritten note and share it online. Large language models and intelligent software allow you to generate different messages for thousands of customers, each tailored to their interests or previous experiences. This way, no two notes are exactly alike, even if the general message is the same. The best business opportunities may be in your existing customer base. Instead of constantly chasing new customers, take time to appreciate the ones you already have. Small, personalized gestures can deliver a significant return on investment by building long-term relationships and brand loyalty. Plus, Shep Hyken and Rick Elmore show how personalization works, sharing examples of successful brands like Chewy using handwritten notes to stand out and strengthen customer relationships. Tune in! Quote: "We're drowning in digital noise. What's old is new again. People crave authentic experiences and want to feel valued. A personalized handwritten note is what helps businesses win loyal customers and long-term relationships." About: Rick Elmore is a former NFL athlete, an award-winning entrepreneur, and the founder of Simply Noted, a leading U.S.-based handwritten direct mail company. He helps organizations build meaningful human connections with their customers at scale. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Title: The Handwritten Habit: Use This Secret for Endless Referrals Host: Michael J. Maher Guest: Dave DeBruyn Description: In this inspiring episode, Michael J. Maher sits down with veteran Realtor and Generosity Generation advocate Dave DeBruyn from Grand Rapids, Michigan. Dave has taken the annual Notevember Challenge—writing 30 handwritten notes in 30 days—to an entirely new level. Each November, he writes up to 1,000 handwritten notes, and this single act of generosity fuels his referral business for the entire year. Dave shares how this powerful handwritten habit not only keeps him top of mind with his clients and community but also fills his life with gratitude, joy, and connection. You'll discover how a simple pen and paper can become your most effective—and heartfelt—marketing strategy. (7L) Referral Strategies Podcast Topics: Notevember, Handwritten Notes Special Offer: Join the Notevember Challenge today at www.Notevember.com
“You're not born disorganized. You become disorganized because responsibility grows faster than your systems do.” Notable Moments [03:44] –Teaching time management helps employees connect with leaders and understand their own responsibilities. [05:34] – Neglecting the things that seem small can lead to big problems. [07:11] – Adopting a system can positively change your life and career trajectory. [11:23] – Handwritten planners versus digital tools and why writing strengthens memory. [15:55] – Schedule the priorities in your life or they won't get done. Lee Cockerell shares why effective time management is less about tools and more about personal accountability. He reflects on lessons from decades of leadership at Disney, the importance of maintenance in every part of life, and how to build habits that prevent chaos before it starts. Read the blog for more from this episode. Resources Creating Magic Mastermind October 2025 CockerellStore.com The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
Taylor Swift's PR team is working overtime, but did Brittany Mahomes get a personal handwritten note? The gang is speculating about whether Taylor Swift will change her name after marrying Travis Kelce. Plus: The truth about the Super Bowl. Is dry cleaning worth the hassle? A dad accidentally let Chat GPT babysit his kid, and Vinnie might have a food hack that will actually change your life!