Podcast appearances and mentions of David Ogilvy

Este es el consejo que da David Ogilvy a cualquier copywriter. Escribe 10 titulares antes de cualquier propuesta que quieras lanzar.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

¿Qué principios realmente sostienen una carrera creativa extraordinaria por DÉCADAS? Después de un año investigando cómo trabajan los genios creativos, encontré un libro olvidado que encapsula la filosofía de David Ogilvy, el padre del marketing moderno. En este episodio te comparto los 3 aprendizajes más potentes de su vida y cómo podemos usar sus principios eternos en un mundo lleno de distracciones y tendencias pasajeras. Si estás construyendo algo a largo plazo —un negocio, una marca, una obra— este episodio es tu mapa hacia el enfoque, la inspiración y el respeto por la excelencia.Para conseguir las notas del episodio y desbloquear el cupón para PODCAST360 entra a mi instagram @isagarcia y mándame un mensaje por interno que diga 179CUPÓN.Para desbloquear el cupón de $44 para la próxima edición de PODCAST360 haz click aquí.

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more. Mentions Marketing tactics falling flat? Get 1,000+ AI Marketing Prompts: https://clickhubspot.com/wtc David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) HubSpot's CRM https://www.hubspot.com/products/crm Pipedrive https://www.pipedrive.com/ Gong https://www.gong.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Analizamos las claves de escritura persuasiva que propone Brandon Sanderson a copywriters. ¿Qué podemos aprender de él?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Digital menu boards have long been marketed and positioned as a way to deal digitally with how what's available to order can change through a business day. I'd argue much of the critical thinking around how to do menu boards well hasn't progressed much beyond ensuring the item descriptions and prices are large enough for customers to read from the other side of an order counter. New York-based software and services firm SmarterSign has been in the digital signage industry for coming on 20 years, and has found something of a niche in working with QSR chains on optimized menu boards that are not only legible and visually pleasing, but boost sales performance for operators. Co-founder Gregg Zinn has an interest and passion for the science of advertising and marketing, and he's started writing a series called Digital Menu Board Mastery that gets into the design and psychological weeds of how to lay out and manage menu boards that influence customer ordering decisions and drive higher profits for operators. In this podcast, we get into some interesting things that most menu board sellers and users have probably never considered - stuff like psychological pricing anchors and the so-called golden zones for menu layouts. It's a really interesting chat ... Greg, thank you for joining me. Just to get started, can you give me a rundown on SmarterSign, what it is, how long you've been around, that sort of thing?  Gregg Zinn: Sure. Thank you very much for having me. SmarterSign was founded in 2006, so we've been doing this for just short of 20 years and it was founded by me and my primary business partner, Peter. We got together and both came from technology consulting, building applications for larger organizations, helping them understand how to use technology to make their businesses operate better.  I had actually done some digital signage. My first digital signage was done at Mall of America in the mid 90s working with Mel Simon, I have always been very intrigued by it. I had this vision of a Blade Runner future, where every surface was a communication vehicle and I was just very fascinated with the concept of digital signage, and I also saw that it was gonna be a burgeoning industry that had a lot of runway for the industry to grow and when we looked at the industry, we really found that there were two kinds of providers in the industry, and you probably remember back then, there were providers who were very technology oriented like Cisco, who were very good at moving data around networks, but didn't really have a lot of tools for content control. And there were companies like Scala who had a great software platform, a really powerful software platform, but it didn't really allow business operators to take complete control, and we saw that as the sweet spot for digital signage is moving business operators closer to their message and being able to impact their communication, whether it was in a corporate communication environment, a retail environment, or really what became our biggest market, which is food service, restaurants, digital menu boards.  I think a lot of the reason why digital menu boards became such a big and important part of our business is because of this approach of moving that communication control closer to the business operator. We've spent close to 20 years really working on perfecting as much as we can the tools to bring that vision to life.  So would you describe the company as a CMS software company or more of a solutions firm?  Gregg Zinn: Yeah, that's a great question. So really we view ourselves as two parts of the same solution. One is, one is a software provider that provides great software for controlling digital signage networks, and that's end-to-end from content creation, scheduling, distribution, and playback, and then the other piece is really the services piece of it, and I think that is equally important to the software piece of it, because these business operators are using a new tool, even business operators who have been doing it for 15 years, it's still relatively new to them. So being able to provide that layer of service and support underneath them, and when I say service and support, I'm not just saying, here's how to use our software. I'm talking about how to use this tool for your business. Here are the business opportunities for you. Here are the things that you can do with these tools. I think it's really important, and, for me, as part of the business, it's been a big focus, and I try to influence the software development to accommodate as much of that as possible and make it as intuitive as possible. But a lot of it is just working with business operators, so the service piece of it is really important.  Where's the company based?  Gregg Zinn: Our headquarters is in New York and I am based in Chicago. I moved to Chicago, just short of eight years ago. My wife's family is from Chicago. I was living in Chelsea in Manhattan, and my young sons are getting to school age and New York City is very challenging for raising children. We were living in 700 square feet in Chelsea and the truth is, it was fantastic. I love New York. I'm a New Yorker through and through. But my wife's family is from the Chicagoland area, the suburbs of Chicago, and we decided to pick up and move here, and now instead of looking at concrete and windows, I'm looking at a lake.  Yeah, it's good to have that relief valve as well, the in-laws and extended family where you can say, “hey, we need to do this, can you guys take the kids?” Plus they see more of their family.  Gregg Zinn: It's incredible. We do Sunday dinners and I love having the family around and it's great for me, it's great for my boys and now they're getting on in their teen years and doing all that stuff and it's great to see them grow up in this environment. I got in touch because I noticed on LinkedIn you posted a piece about Menu Board Mastery and I clicked through and had to look at it and I thought, oh, this is interesting because as somebody's been around digital signage as long as you, maybe not quite a few, mid 90s, I only got in late 90s, but nonetheless, we've both been around it a long time. I know that menu boards can be done badly, but I tend to think they're done badly when they're eye charts and there's way too much stuff on there, or quite simply, they're just not working. But your Menu Board Mastery pieces take a look at the science of it and of layout and the thinking and everything else. So I thought that would make a great conversation to get into, first of all why you felt it useful to put this together and then get into some of the key tenets of it.  Gregg Zinn: Really the thing is, I've had so many conversations with business operators, at all levels, and that could be from single location operators to multinational operators and all of them seem to struggle with putting a strategic foundation underneath the concept of what they're gonna display, and even this many years into it, many of them just see digital as a more efficient way to get their print menu up on the screen, and even when they were doing their print menu, I don't really believe that they were tapping into some of the core ideas of using this as an incredible marketing tool.  When I look at digital menus, I think a digital menu should be your perfect salesperson. If you could have that person talking to that customer and guiding them through consuming from your restaurant in a way that is ideal for you, and ideal for them, having it be the perfect salesperson. I think that's really important, and a lot of businesses have struggled to do that. So I took a look at this, and I thought, what if I put a series together that takes very interesting, proven, scientific complex ideas and makes them highly practical? And this has really been a core philosophy for me since I was a teenager.  When I first read BF Skinner's Beyond Friedman Dignity and David Ogilvy's Confessions of an Advertising Man, I became fascinated with how people interact with information and how behavior is impacted by communications, and those various tools and many boards are no different. So I thought about giving people some very practical ideas. I want to make this industry better, like ever since we started SmarterSign, I don't want to just have a great business in the industry. I want this industry to be important. I want this industry to really impact businesses and be indispensable as part of the complete operation for every business. Obviously that helps my business. But it also energizes me. It engages me.  Another key piece of my philosophy has always been moving people from theory to practice as quickly and easily as possible. Nobody ever said theory makes perfect. Practice makes perfect and helps people move to practice practical ideas and I use the phrase, “Is this practical?” all the time. You can have all of these great ideas and all of these visions for what can be, and you can sit there and ruminate, but really, when it comes down to it, where the rubber meets the road is where value is created, and can you put this into practice was the vision behind this series. The first article that you put out was about visual attention. When you talk about visual attention, what do you mean? Apart from the obvious.  Gregg Zinn: Yeah, and it's funny because there are some very obvious things, but there also are some well-studied scientific understandings about how people's eyes move in the interpretation of information and I think in the article, we point out two very well-known, established patterns of how people interact with information.  There is the F-pattern of how your eyes scan information, and that is typically for menus or information that is very text rich, and your eyes go across the top and then they go down to the middle and then across a little bit more, and then they go down to the left hand side and understanding the way that people's eyes are gonna be moving across your information helps you prioritize where you put your information that's important to your business, and I want to talk about what information is important to your business because getting to businesses do not really know how to take advantage of this tool. I think this is a really important piece of it, and I am going to be writing an article about this, and it's been a big focus as well.  But let me continue on with the other way that people interpret information, and that is The Golden Triangle, and it starts in the middle, moves to the upper right, moves to the left, and these two visual patterns have been proven time and time again with eye trackers and studies to see how people interpret visual information in front of them. The Golden Triangle is very helpful for highly visual menus, and really the key spot in that menu is that upper right hand corner. If you can put your really high value items in that upper right hand corner, you are going to see a change in your outcomes, for the better. It's such an interesting thing, and this is part of getting back to why the series is here. I want to be able to provide tidbits of information like that to help businesses change their outcome, and obviously for the better.  Is this something you discovered or you've known because you've had that interest for a very long time in it? I'm curious if you started working with QSRs and restaurant chains and advocated doing this, and then did the reading and found out, oh, there's actually a science behind this.  Gregg Zinn: Yeah, it's really a mixture of both because I had studied these concepts, and they were very interesting to me, all the way back in the 90s. They were very interesting ideas to me. Even before that, managing behavior was always interesting to me. But as I started to work in the practical environment of working with businesses, I was able to apply those ideas and see how they impacted. So I was able to grow a clear understanding of how these ideas very specifically relate to these types of business problems. So it has been a full circle since I was interested in it, I was able to apply it, and now I'm able to move and help businesses perfect it.  So one of the things you get into is positioning, like what should go where and how you wanna have prime positions for your high margin items and signature items, that sort of thing. I've not thought about that at all. I've just thought that companies just laid things out the way they laid out their print menus and didn't really think too much about that stuff, or maybe they don't.  Gregg Zinn: Many of them don't think about it and actually very early on, working with businesses, 2006-2007, I had come up with this idea called The Prominence Pyramid. The idea behind The Prominence Pyramid was to help businesses identify. What are the most important menu items on your menu? And most businesses couldn't identify it. I was really surprised to walk into the c-suites of large organizations and ask them very simple questions about what are the most important items on their menu and they were not able to answer that.  But we would guide businesses through this process of putting items on a pyramid, say at the top of the pyramid. These are the most important items for you, and they're the most important for top line revenue. They're the most important for margin, they're the most important in terms of branding and customer experience, and those are the items that should have prominence within your visual space because they're the ones that are gonna help push your business forward. There are so many moving parts to this as we're moving forward, and as AI has become part of the mix of tools, it's a very exciting time for me because I feel like we can use these tools to help give insights very quickly to businesses using real data using, using these known scientific ideas to help them get these ideas in front of them, and then once you know that, once you know what should be presented in these prominent areas in the visual space, then you could do things like change the sizing, change the coloring, add boxes around them, animate those sections, put little tags, customer favorites.  Actually, we have a customer who just did this who just did this. He wanted to promote this one item, so we put a tag that said “Customer favorite” and sales immediately increased on this item. So we know that these tools can help change business outcomes. It's just a matter of helping businesses get there. And I think this series is gonna help people get there in bite-sized movements.  So when you talk about things like prime positions, that's in your F-pattern or Golden Triangle, there's certain positions that are gonna be optimal. That's where the eye goes naturally?  Gregg Zinn: Yeah, it's crazy. It's crazy to think that these are actually things, but they've proven, studied, scientifically that this is the way eyes move to interpret information.  So some of the other variables, and you've already mentioned it, are things like white space and borders around stuff, contrast, the font size.  To me, being a knucklehead and not really spending a lot of time talking about QSRs, I just see ones where I can't read this, and my eyesight's assisted, but when I've had my glasses on, it's 2020, and I still struggle to read it.  Gregg Zinn: Yeah, it drives me crazy and I don't know if you have seen this, but I can send you a link to it. I had done a series called the Digital Menu Board Scorecard, and it was an evaluation of menu boards in the wild, not necessarily SmarterSign customers. But menu boards that we had seen, we'd take pictures of them, and we'd break down what are they were doing well, what are they doing poorly and we give them a score on a number of characteristics like branding, layout, organization, and actually, it's funny, just last week I was in the airport and I saw a menu from a pretty big QSR, and I just thought: Who made this menu? This is just terrible.  I won't mention their name because I don't want to get in trouble.  When you did the scorecard, were you handing out as many “A”s?  Gregg Zinn: Yeah, there were some As, there were few, very few, but every once in a while we'd come across a menu board where the business had a really good balanced sense of brand presentation, strategic organization, overall design, effectiveness of the menu to get people to order. That's actually one of the key things when you look at menus. Outside of getting their attention, it is how quickly can you get somebody through the process of making a decision and this is particularly true for digital drive-through, has been a real focus and we've seen some really interesting things done in that realm. For example, having the menu change at 8:00 PM to be a more limited menu on the drive-through, so that it changes the operations from a kitchen point of view, but also gets people through the line quicker.  One of the questions I wanted to ask was, is the thinking and the layouts and everything else different between the screens over the counter, the screens in a self-service ordering kiosk, and then the screens in the drive-through? Gregg Zinn: Yeah, absolutely, and if you look at our customers who are doing interior menu boards and exterior menu boards, the layouts, the structures, the approach to the menus are different. It's just different. It's a different mind frame. It's almost a different form factor in many cases because a lot of times the drive through's gonna be portrait, and many times the interior board's gonna be landscape.  But the whole business mission is really different, and taking advantage of what each of those environments do better. We don't do any touchscreen ordering. I have a love-hate relationship with the concept of it. I'm old school. So when I go into a sandwich shop, I want to talk to the person who is going to be able to take down my details of what I want, and I want to be able to say them and have them articulate that to the kitchen. Personally, I find it very difficult to do the touchscreen ordering and get that right and have the same level of customer experience.  AI is gonna change that because AI is going to somehow offer voice to AI ordering, which will take some of that UI cloudiness out of the mix. You mentioned AI. I'm curious about computer vision and the idea that, I've heard this said, I don't know what it is really being done in-store. I've heard about it in drive-throughs, but dynamically adjusting menus based on the profile of the people who are approaching the counter. Gregg Zinn: Yeah, there's a few things that we've been working with in terms of studying, how this can be done in an effective way. It's a highly strategic concept and, as I mentioned earlier, businesses are really just struggling to translate their static menu to a digital menu in a very strategic way, but we're pushing this forward, and there are other technologies.  There's license plate reader technology for drive-throughs where the same car is coming through, and you could tie it to their past consumption and we're gonna get there, and I think with AI, we're gonna get there much quicker and I'm super happy about that. Because I have been sitting in the running blocks waiting for the gun to go off and I'm excited about what AI means to accelerate some of this progress.  When you started, almost 20 years ago now, APIs were known but they weren't widely available and I suspect it was very difficult to talk to a restaurant about actually jacking into their restaurant management systems in any way, but we're now in a very different world, and that's all possible.  Is it being done? And how do you best leverage that other than the very simple stuff like price changes in the store system, you want to automatically change on the screen? Gregg Zinn: Right now the two primary mechanisms that are interacting, that operating data with the marketing data on menu boards, are price changes. So having the POS system be the source of that price, that's your operating data, and that operating data points should be filtered through to your menu boards. You shouldn't have to manage it in two pieces.  The second piece is inventory. We work with a lot of customers who run out of individual products, and that creates frustration for the customer, and it creates frustration for the person taking the order. So having the ability to show that something's currently sold out, is something that we're seeing being used. Again, this comes down to: Can so much more be done? Yeah, so much more can be done.  But getting over that, what should be done, as opposed to what can be done. It's also part of my core philosophy is, a lot of things can be done, but only some things should be done. So we've stayed away from novelty. We've stayed away from a lot of the things that people are saying, whoa, what about this? What about that? We try to keep it as practical as possible. But we're gonna see a big shift. I don't know if you know the company Palantir. I love Palantir as a company. I love what their vision for using AI is. People ask me questions about it all the time because I'm in technology. People ask me about AI people who are late, not in the technology industry, and late people, and I always point to Palantir as somebody who is an applied AI company. They're using the data to determine what should be done as opposed to what could be done and I think they're doing a really great job of it. They're really leaders in that space. Now, they're not menu boards, but I do follow what they're doing because I think that they're very innovative in terms of how they're looking at the connection between data operations, real world and practical application. In my years doing consulting, I've done quite a bit with some big companies, but the only QSR I worked with was a coffee chain and when I went in to start working with them, they talked about a bunch of things and I asked them about menu boards and takeovers, which I had seen in some of their stores where all of the menus went away and they had a tiled piece of creative, pedaling a particular promoted product and they said that they did some interview intercepts with customers and pretty uniformly the customer said, stop screwing around, just show me the damn menu, and I've since been in a number of restaurants where I had to wait for the menu items that came up because they were promoting something or other on the screen for 5-10 seconds and it irritated the living hell out of me. Is it something you advocate? Just get to the point; don't try to be fancy here. Forget the video, just show me the items and pricing.  Gregg Zinn: Yeah, intuitively for me, that customer response is obvious. They're trying to interact with a piece of data to place an order, and then all of a sudden it's gone and they're waiting. They have no idea how long it's gonna be before it comes back, and then they've gotta go find their spot on the menu again. So intuitively for me, we have always guided people against it. We've had customers asked to do it. Of course, our platform can do it. But it is not a good idea. Now, that being said, with digital menu boards and you've seen them in QSRs, there's a lot of visual space, so you can use a portion of that visual space to do those kinds of marketing techniques. One of the really interesting things that we had seen, so we did an observational study of a food court, working with a customer who had a restaurant, a pizza restaurant, and a food court. We did an observational study, and we saw that nobody looked up at the menu when they came over to the counter to order. They didn't care about the pricing, they didn't care about anything. They never looked up. But the menu boards were not being used properly to get people over to their restaurant as a choice. So what we recommended was: these really aren't digital menu boards in so much as they're digital billboards, and you need to use these as a “come eat pizza” sign, as opposed to thinking of it as a digital menu board. So we used some of the visual space as a “come eat pizza”, and we were able to draw some of that audience thinking maybe they'd go get Chinese food or Chipotle or another option over to them. So that's another way where you can impact outcomes by using the visual space as opposed to just menu boards.  What do you do with restaurants? I think about one up here, Tim Horton's here in Canada that started out doing coffee and donuts and pastries and now does endless kinds of food items, and they've got a menu list that's far longer than it was when the chain first started.  What do you do when you have customers who have like 40 SKUs and you've only got so much real estate on a screen?  Gregg Zinn: It's a big challenge, and it's a funny thing because, when I look at operations like that, I've never run a restaurant, but when I think of the ideal process to get customers through and order your food, I think of a business like In and Out Burger. They've got a very specific menu. People come there for those items. They love those items.  We have a lot of customers who have these extensive menus. I don't love it from an operations point of view, but from a presentation of the menu point of view, it's a matter of just being very organized in how you present that information so that you are able to get that broad menu into somebody's eyes, get them to where they want to order. If they want something that's savory as opposed to something sweet, get their eyes to that.  A good example of that is Dairy Queen has a pretty extensive menu, and they've got food and ice creams and just being able to segment that out. So on their drive-throughs, for example, we do a number of franchisees for Dairy Queen. On their drive-throughs, they've got one complete panel, that's just their sweet treats. They've got a middle panel that is promotion, key promotional items, LTOs and things like that, and then they have a right screen that is their savory items, their burgers and sandwiches and hot dogs and things.  The post that you have up right now about this Mastery series has to do with price anchors. That's not a term I know much about. What do you mean by that?  Gregg Zinn: It's another behavioral technique where you can establish a baseline in a customer's mind by putting an item that you don't really expect anybody to consume, but what it does is it creates a mental baseline of price expectation, so that you can have them pay a premium price for that second level item, without feeling like this is too expensive. So it really is a decoy. It's like look over here, this item is $30, but here's a really good value item at $22. It's so interesting to me because particularly in the past five years, pricing's gotten outta control, and, for so many reasons. Supply chain issues, obviously going back to 2020 with Covid but pricing has gotten crazy, and my favorite burger place in New York City, actually where I got engaged, when I got engaged, the burger was, yeah, I'm a huge burger guy, but it was my second date with my wife. We went there, and we're both burger people, and that's where I proposed ultimately.  You got engaged on our second date?  Gregg Zinn: Oh, no, we went on our second date to this burger place. Seven years later, we got engaged, but in that same spot, but the burger was like $6 at that point, and now it's like 18.  Oh, for God's sake.  Gregg Zinn: Yeah, and even the QSRs I go into sometimes, and I just think, who could afford $60 for a family of four?  It just doesn't seem like an affordable approach and I will tell you that from a pricing strategy point of view, all of the QSRs are recognizing this, and they're trying to adapt. We're already out of time, but I wanted to ask one more question, just around when you're going into a new customer and you start talking about what we've just discussed, kind of the science and the thinking behind it, are minds a little bit blown because they're wanting to do digital menu boards because it's a pain in the ass to change the print ones, and they haven't thought much beyond that? Gregg Zinn: We take it slow. It's been over 20 years and we've learned you can't just go in gangbusters and put all of these ideas in their heads about what's possible because it'll just confuse the situation. So we go slow with our customers. We meet them where they are. Fix the first obvious problem, and then you can go from there. Gregg Zinn: Yeah, and I've said it a number of times in this call if it's not practical, it can't be done.  All right. This was great. If people wanna find out more about SmarterSign and read these articles, they can find 'em on smartersign.com.  Gregg Zinn: They can, yeah. All the articles are there. In the resource section, right? Gregg Zinn: Yeah, and we've got a bunch of videos on our YouTube channel, of course, posting on other social channels like LinkedIn. But yeah, the primary source would be on smartersign.com.  Perfect. All right. Thank you, sir.  Gregg Zinn: Yeah, thank you so much. It was really nice talking to you and re-meeting you again.

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.

Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional creative processes with innovative AI solutions. Mentions Get Kipp's Prompt here: https://clickhubspot.com/prm Get our AI Content Creation Checklist: https://clickhubspot.com/cct ChatGPT 4o https://openai.com/index/hello-gpt-4o/ Deepmind https://deepmind.google/ David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.  You'll learn: Why the phrase “Food Shot Through Guns” helped sell more cereal.  How a sewing machine manufacturer increased his sales 9-fold.  The four predictions Hopkins got wrong.  And evidence-backed studies that reveal what he got right.  ---- Download the Reading List: https://nudge.kit.com/readinglist Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  ---- Sources: BBC. (2016). Corsodyl: How an unnerving ad campaign works. BBC News. Behavioural Insights Team. (2013). Applying behavioural insights to charitable giving. Government & Society. Berger, J., Moe, W. W., & Schweidel, D. A. (2023). What holds attention? Linguistic drivers of engagement. Journal of Marketing, 87(5). https://doi.org/10.1177/00222429231152880 Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5). https://doi.org/10.1287/mksc.1090.0557 Harris, K. [Kamala Harris]. (2024, March 1). Enemy Within | Harris-Walz 2024 [Video]. YouTube. https://www.youtube.com/watch?v=YQnugO8SEx0 Hopkins, C. (1923). Scientific advertising. Printers' Ink Publishing Company. Hüttel, B. A., Schumann, J. H., & Wagner, C. J. (2018). How consumers assess free e-services: The role of benefit-inflation and cost-deflation effects. Journal Name, 21(3). Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Monnier, A., & Thomas, M. (2022). Experiential and analytical price evaluations: How experiential product description affects prices. Journal of Consumer Research, forthcoming. https://doi.org/10.2139/ssrn.4046802 Pick, D. F., Sweeney, J., & Clay, J. A. (1991). Creative advertising and the von Restorff effect. Psychological Reports, 69(3, Pt 1), 923–926. https://doi.org/10.2466/PR0.69.7.923-926 Rogers, T., & Lasky-Fink, J. (2023). Writing for busy readers: Communicate more effectively in the real world. Schindler, R. M., & Yalch, R. (2006). It seems factual, but is it? Effects of using sharp versus round numbers in advertising claims. Advances in Consumer Research, 33, 586-590. Association for Consumer Research. Sutherland, S. (1992). Irrationality. Pinter Publishers. Trump, D. J. [Donald J Trump]. (2023, September 12). Wolves [Video]. YouTube. https://youtu.be/pxz9sxUqgsE Weiner, M. (Writer), & Draper, M. (Director). (2008). Mad Men (Season 1, Episode 11) [TV series episode]. In M. Weiner (Producer), Mad Men. Lions Gate Television.

¿Cómo hacer publicidad digital efectiva? Pareciera que anunciar un servicio o producto, con tanta tecnología que existe, es a prueba de errores, pero no, hacer publicidad digital efectiva tiene sus retos. El experto José Ramón Fernández nos habla de ellos.Antes de la publicidad digital efectiva, hubo otra publicidadPara hablar de publicidad digital efectiva, quiero antes compartir una pequeña reseña histórica sobre la publicidad. OrígenesAntigua Babilonia, año 3000 a.C: allí se encontró una tablilla de arcilla que anunciaba los servicios de un zapatero, un escribano y un comerciante de ungüentos alrededor. En el antiguo Egipto, se descubrió un papiro en el que un esclavista buscaba a un esclavo fugitivo. En las civilizaciones griega y romana, los pregoneros anunciaban productos y eventos en plazas, acompañados a menudo por músicos para atraer al público.La imprentaEl invento de la imprenta por Johannes Gutenberg en el siglo XV marcó un hito. El reproducir textos de manera masiva permitió la difusión de anuncios en almanaques y, luego, en periódicos. Así se crearon las bases para la publicidad impresa para llegar a mas gente.Las agenciasLa Revolución Industrial en el siglo XIX trajo una producción en masa de bienes. Esto incrementó la competencia y la necesidad de destacar. Entonces surgieron las primeras agencias publicitarias. En 1841, Volney B. Palmer inauguró en Filadelfia una oficina que se considera la primera agencia de publicidad. La primera en habla hispana fue la de Rafael Roldós fundó en 1872 en Barcelona, España. Hoy sigue activa.La Imagen de marcaA mediados del siglo XX, se introdujo el concepto de "imagen de marca". El legendario publicista David Ogilvy, hablaba de construir una imagen sólida y coherente de marca. Decía: "Dentro de cada marca hay un producto, pero no todos los productos son marcas". Esta perspectiva llevó a las agencias a centrarse en la creatividad y en la construcción de identidad de marca.La era digital y la IACon la llegada y expansión de internet, la publicidad digital se volvió clave. Las plataformas permiten más segmentación y más interacción. Ahora, la IA está revolucionando la industria. La IA puede generar contenidos, personalizar mensajes y optimizar campañas en tiempo real. Esto también plantea desafíos como la replicación de sesgos y ser transparentes con los clientes. Un experto nos habla de publicidad digital efectivaJR Fernández es un estratega en marketing digital que transforma media buyers en líderes estratégicos. Tiene más de 25 años marcando tendencias. JR ha triunfado incluso en condiciones difíciles, creando un mercado inexistente.  Por ejemplo en Cuba, gestionó un negocio con ventas de más de $10,000 diarios. En alguna ocasión, perdió €50,000 en minutos. Esto lo convirtió en lecciones que generan resultados. Trabaja con negocios de todos los tamaños, que facturan más de 1.000 millones al año.Publicidad Digital Efectiva, Publicidad, Marca, José Ramón Fernández,  podcast, Podcast Corporativo, Comunicación Organizacional, Recursos Humanos, Desarrollo Profesional, Desarrollo Personal, Comunicación Efectiva, Santiago Ríos, Mil PalabrasRecuerda por favor escucharnos y suscribirte en la plataforma que más te guste:https://podcasts.apple.com/co/podcast/mil-palabras/id1472769024 https://open.spotify.com/show/4ntUNh1i9rPue1MkeuEYLs http://bit.ly/googleMPhttps://www.spreaker.com/podcast/mil-palabras--4898895https://www.deezer.com/mx/show/1872052Para participar, escríbeme tus comentarios a santiagorios@milpalabras.com.coRecursos recomendados en este PodcastSitio web: https://jrfernandez.es/Linkedind: https://www.linkedin.com/in/jrhabana/Suscríbete al http://www.milpalabras.com enhttp://www.milpalabras.comDescarga GRATIS el ebook “Cómo Crear un Podcast Corporativo”https://milpalabras.com.co/Otros podcasts recomendados de nuestra redUn café con tu futuroLas mejores prácticas empresariales para crecer como profesional y como persona. https://open.spotify.com/show/4co1YTWtzayrl9ppGd7LQE?si=b6af076661b0483c Logística que TrasciendeAquí encuentras las voces del sector logístico con las mejores prácticas e historias que han contribuido al crecimiento económico de industrias, negocios y naciones.https://milpalabras.com.co/podcast/logistica-que-trasciende/Experiencia TechLas voces de los líderes que hacen posible la evolución y la transformación digital. Casos de éxito, innovación, nuevos modelos de negocio y soluciones tecnológicas prácticas para crecer las empresas. https://open.spotify.com/show/77wLRAuRqZMuIiPcaBNHsJHistorias que NutrenConversaciones con profesionales que tienen algo para nutrir tu vida en lo personal, lo profesional, lo espiritual y lo físico. https://milpalabras.com.co/podcast/historias-que-nutren/Somos CancionesEntrevistas e historias divertidas y personales con Gente que ama la música y sabe de música. https://open.spotify.com/show/4bI0vKJJ0EoBleTcv8Av0j?si=e1fe97aed4454827  Ideas Sin editarReflexiones, opiniones y anécdotas interesantes sobre “cualquier cosa” que se emite en vivo, y claro, sin editar. https://open.spotify.com/show/3MOl4r609FNJMd3urCUdOh?si=b8b00cbb3d044206De Vuelta por San IgnacioCharlas donde conocerás la historia y la cultura de uno de los sitios emblemáticos de Medellín: El Distrito San Ignaciohttps://milpalabras.com.co/podcast/de-vuelta-por-san-ignacio/Historias con colorRelatos inspiradores de personas que han transformado su vida y la de los demás a través del colorhttps://milpalabras.com.co/podcast/historias-con-color/Conversaciones que transformanGrandes personalidades de la industria, la empresa privada y el sector público presentan su perspectiva sobre las prácticas y tendencias que transforman la sociedadhttps://milpalabras.com.co/podcast/conversaciones-que-transforman/Instrucciones para FlorecerConfesiones de mujeres sobresalientes que comparten sus instrucciones para realizarse personal y profesionalmente https://milpalabras.com.co/podcast/instrucciones-florecer/Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/mil-palabras--4898895/support.

Así puedes investigar como el mejor profesional de 2025. Escucha con atención si eres copywriter o publicista en 2025.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

In today's episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry. If you've ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn't about playing it safe, it's about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage. Key Highlights: Why all market leaders follow a formula - and how you can apply it The critical role of books, media, and controversy in building industry authority How opposition drives traffic and makes you impossible to ignore The real reason most entrepreneurs fail to break through, and how to avoid their mistakes Why staying “neutral” is the fastest path to irrelevance How to strategically use media, podcast guests, and partnerships to amplify your brand The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it's actually done. Don't miss the conclusion of Day with Dan! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn't mean we can't learn from it. In the 435th episode of The Copywriter Club Podcast, I interviewed Lewis Folkard who breaks down old ads for his newsletter readers. And he shared what copywriters have to learn from his approach. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Lewis' Website The Olive Ad Breakdown The Silk Cut ad The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Copywriters seem to revere old books by Eugene Schwartz and Vic Schwab. But what about old ads? This is The Copywriter Club Podcast. If you've been a copywriter for more than a few weeks, you've probably heard other more experienced copywriters mention books like Breakthrough Advertising by Eugene Schwartz, How to Write an Advertisement by Victor Schwab or Tested Advertising Methods by John Caples. They make up a large part of the official cannon of copywriting. In fact, David Ogilvy once said no one should be allowed to write a single word of copy until they had finished reading Caple's book seven times. Of course there are new books that ought to be added… books by Joe Sugarman, Ann Handley and Matthew Dix.  In addition to books, there are a lot of copywriters who like to study old sales pages. They create swipe files full of them. I do this. My swipe file has more than 1,000 differnent sales pages I've collected over the last decade. Some copywriters even suggest you hand write sales pages as part of your learning. I don't go that far, but I think you can learn a lot by studying the persuasion techniques that copywriters have used in their work. But what about ads? One page with an image, headline, and a few lines of copy?  Are they worth studying? And what can we learn from them? My guest on this episode is Lewis Folkard. Lewis has made a bit of a name for himself by picking old print ads from advertising award books, analyzing them, and writing about why they are effective or not. Lewis' breakdowns are more than interesting reading, they're mini-lessons on copywriting, attention-getting and persuasion. He told me why he does it and how it's impacted his business in this interview. Stick around to hear what he had to say. As you might expect, this episode is brought to you by The Copywriter Underground. I've mentioned that I've been rebuilding the content vault and adding a ton of additional workshops to it. Workshops taught be expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Lewis Folkard… Lewis, welcome to the podcast. I would love to hear your story and how you became a copywriter. Lewis Folkard: Okay, well, I mean, I guess a lot of copywriters say very similar things in the sense that I feel like I've always had an interest in people and communications. I mean, some of the earlier nonfiction books that I read were kind of about human psychology and communications. I think there was a How to Win Friends and Influence People and another one by Brian Tracy, I believe. But I was young and just always enjoyed learning about how the human mind works and...

#137 - Confessions of an Advertising Man by David Ogilvy w/Chris Widner and John Hill aka Small Mountain.---Opening and closing themes composed by Brian Sanyshyn of Brian Sanyshyn Music.---Pick up your copy of 12 Rules for Leaders: The Foundation of Intentional Leadership NOW on AMAZON!Check out the 2022 Leadership Lessons From the Great Books podcast reading list!--- ★ Support this podcast on Patreon ★ Subscribe to the Leadership Lessons From The Great Books Podcast: https://bit.ly/LLFTGBSubscribeCheck out HSCT Publishing at: https://www.hsctpublishing.com/.Check out LeadingKeys at: https://www.leadingkeys.com/Check out Leadership ToolBox at: https://leadershiptoolbox.us/Contact HSCT for more information at 1-833-216-8296 to schedule a full DEMO of LeadingKeys with one of our team members.---Leadership ToolBox website: https://leadershiptoolbox.us/.Leadership ToolBox LinkedIn: https://www.linkedin.com/company/ldrshptlbx/.Leadership ToolBox YouTube: https://www.youtube.com/@leadershiptoolbox/videosLeadership ToolBox Twitter: https://twitter.com/ldrshptlbx.Leadership ToolBox IG: https://www.instagram.com/leadershiptoolboxus/.Leadership ToolBox FB: https://www.facebook.com/LdrshpTl

Analizamos el libro más famoso de la historia de la publicidad - Confesiones de un Publicitario de David Ogilvy.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience. AUDIENCE GROWTH STARTS WITH YOU Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast for your content. They stay for you. My recent trip to Walmart is a perfect example. The lack of human interaction made shopping frustrating. I share that story in this episode. Compare your experiences at Walmart to the magical, emotion-filled experiences at Disney World. Disney delivers exceptional customer service and relationships that make all the difference. Strong relationships can create memorable experiences, which is crucial for achieving audience growth in podcasting. HAVE A CLEAR PLAN We also talk about the importance of having a plan and a clear objective for achieving audience growth. In this episode, I show you how shared experiences and emotional bonds can build a community. Following a structured, step-by-step approach, taught by my mentor Iman Aghay, led to significant and quick growth within my own business. It is critical to your audience growth success that you have a plan. According to available data, studies suggest that around 70% of businesses that survive for five years have a documented business plan. How does that apply to your growth. You don't necessarily need a formal MBA business plan. It just means a significant majority of successful businesses rely on a formal plan to achieve their objectives. DON'T GROW TOO SOON Executing a strategic plan can lead to audience growth. But, avoid premature growth, which can lead to failure if the product isn't ready for the market. Marketing expert David Ogilvy famously said, "Great marketing only makes a bad product fail faster." Ensure your content is engaging and ready to convert first-time listeners into loyal audience members before you aggressively pursue audience growth strategies. AUDIENCE GROWTH THROUGH COACHING To help you achieve your audience growth objectives, join me for a one-on-one coaching session. Together we will craft and outline a customized strategy specific for your situation. I've seen my biggest growth in my business when I've focused on the next most important thing. Dream big, plan the work, and take action. Let me help you with a coaching call. Together, we will build your audience growth strategy. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering the Art of Selling: Understanding & Appealing to Four Types of BuyersIn this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective.00:00 Introduction: The Four Types of Buyers00:04 The Success of Ogilvy's Rolls Royce Campaign01:31 Why Understanding Buyer Types Matters01:54 Common Marketing Pitfalls03:00 The Power of Segmentation03:36 Deep Dive: The Four Buyer Types05:53 Practical Exercises to Apply Buyer Knowledge07:03 Crafting Targeted Marketing Messages08:24 Conclusion: Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Best of 2024 - Full episode links CM-Ep048 - Anton Howes - A historian studying how innovation spreads through society, particularly focusing on Britain's transformation during the Industrial Revolution. He examines how improvements and inventions actually developed through incremental changes rather than dramatic breakthroughs. CM-Ep049 - Khyati Bhatt - A body language expert trained by ex-FBI agent Joe Navarro, who helps professionals understand and leverage non-verbal communication. She emphasizes how body language reflects emotional comfort levels and impacts professional interactions. CM-Ep050 - Vasant Dhar - An AI researcher and professor at NYU who pioneered machine learning applications in finance and examines how AI impacts society. He discusses technology's transformation of humanity and the future of work in the age of AI. CM-Ep051 - Dr. Vignesh Devraj - A fourth-generation Ayurvedic healer who advocates for a holistic approach to health and wellbeing. He explains how Ayurveda views health as a balance between body, mind and lifestyle rather than just treating symptoms. Link: CM-Ep052 - Scott H Young - An author and learning expert who studies skill acquisition and mastery, advocating for deliberate practice and varied learning experiences. He emphasizes the importance of challenging projects and deep engagement over surface-level performance goals. CM-Ep053 - Brandon Hendrickson - A passionate advocate of Kieran Egan's educational philosophy who runs Science is Weird, making complex scientific concepts accessible and engaging. He challenges traditional educational approaches by focusing on making learning matter emotionally to students. CM-Ep054 - David Nutt - A neuropsychopharmacologist studying drugs' effects on the brain, particularly focused on developing alternatives to alcohol and using psychedelics for mental health treatment. He advocates for evidence-based drug policies and challenges conventional approaches to treating depression and addiction. CM-Ep055 - Rajendran Dandapani - A technology leader at Zoho who revolutionized tech education through Zoho Schools of Learning, focusing on practical skills over academic credentials. He emphasizes the importance of learning through doing and building real-world capabilities. CM-Ep056 - Dr. Nigel Paine - An organizational learning expert who transformed learning at the BBC and advocates for collective rather than individual learning approaches. He emphasizes the importance of "knowing" over "knowledge" and creating systems that enable organizational wisdom to develop. CM-Ep057 - Elena Aniere - Elena Aniere, a 20-year veteran at Slow Food, shares profound insights into how the movement is revolutionizing food systems worldwide. Aniere explains how the movement connects local farmers with consumers, chefs, and communities, building sustainable alternatives to industrial food systems while preserving cultural food heritage and biodiversity. SCMO-Ep09 - Moses Gorrepati - Moses Gorrepati has over 15 years of experience championing inclusion and empowerment for people with disabilities. As a leader at Enable India, he heads programs transforming lives through digital literacy, livelihoods, and social platforms. A catalyst for change, his mission is to build an ecosystem that unlocks the potential of people with disabilities as active citizens and nation builders. SCMO-Ep13 - R Sridhar - In this candid conversation, advertising veteran R. Sridhar shares fascinating anecdotes from his journey working with industry giants like David Ogilvy and Mani Ayer, offering rare insights into Indian advertising's golden era and the creation of transformative campaigns. This episode was made possible by the great folks at www.goeffrortless.ai.

Brad Jacobs is one of the most talented living entrepreneurs. Brad has started 8 different billion dollar or multi-billion dollar businesses. He has done over 500 acquisitions and has raised over $30 billion. He started his first company at 23, has over 40 years of experience as an entrepreneur, and is the most energetic person I have ever been around. Earlier this year he published his life story: How to Make a Few Billion Dollars. How to Make a Few Billion Dollars was one of my favorite books that I've read this year and the episode I made about the book was one of the most popular episodes of Founders.This episode is what I learned from having breakfast with Brad Jacobs and reading his book How to Make a Few Billion Dollars ----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Join my free email newsletter to get my top 10 highlights from every book----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

In this candid conversation, advertising legend R. Sridhar takes us through his remarkable journey through fascinating anecdotes involving industry giants like David Ogilvy, Mani Iyer, and Drayton Bird. Sridhar reveals how authentic leadership and deep consumer understanding shaped his approach to building brands and teams. The episode offers rare insights into the golden era of Indian advertising, including behind-the-scenes stories of transformative campaigns like the Infosys recruitment drive that changed the company's relationship with TCS. Sridhar's perspectives on orchestrating brand communications, building trust with clients, and maintaining relevance well into his 70s make this conversation invaluable for both marketing professionals and anyone interested in meaningful career development. About the Guest R. Sridhar enjoyed a remarkable 25-year tenure at the prestigious Ogilvy & Mather advertising agency in India, serving as a Director on the company's board. Over the course of his storied career, Sridhar had the privilege of being mentored by some of the industry's luminaries, including the legendary David Ogilvy, Drayton Bird, and S.R. Ayer. Ogilvy encouraged his people to hone their writing skills, which inspired Sridhar to immerse himself in the craft, reading extensively on techniques like simplification and readability improvement. Whether navigating the worlds of advertising, direct marketing, or entrepreneurship, Sridhar has remained steadfast in his commitment to continuous learning and creative problem-solving, making him a respected and versatile leader within his fields. Five key takeaways from this episode: Success in advertising comes from understanding human psychology and motivation, not just creative excellence. Sridhar's journey shows how deep consumer insights matter more than superficial industry expectations. The best mentors don't just teach skills but help overcome self-limiting beliefs. David Ogilvy and Mani Iyer helped Sridhar see his perceived weaknesses as strengths. Brand building requires holistic orchestration across all touchpoints. It's not just about communication but about aligning every aspect to build trust and influence behavior. Leadership is about empowering teams through persuasion rather than authority. Sridhar's experiences show how giving people freedom within frameworks produces better results. Career growth should focus on fulfillment rather than conventional success metrics. As Sridhar demonstrates, following your interests while staying open to learning leads to meaningful achievement. Connect with Sridhar Connect with Swami Timestamps My Greatest Mentors: Life Lessons from My Father From Physics to Advertising: An Unexpected Career Path Marketing Mastery with Mani Iyer at Ogilvy Learning Finance Through Advertising at Frank Simoes My First Meeting with David Ogilvy That Changed Everything Career Advice from David Ogilvy to a Young Executive Building Direct Marketing in Indian Advertising Decoding Brands with Drayton Bird at Ogilvy London A Lunch in Paris with David Ogilvy David Ogilvy on Building a Marketing Career The Ad Campaign That Transformed Infosys The Secret Science Behind Great Brand Building Why Marketing Needs Orchestration: The Ogilvy Way Building Trust with Clients in Advertising Direct Marketing Principles for the Digital Age Integration Essentials Every CMO Must Know Traditional to Digital: Timeless Marketing Laws Building Meaningful LinkedIn Connections at 75 Corporate Leader to Independent Consultant Journey Staying Relevant in Marketing After 70 Being Different as Your Biggest Strength Essential Advice for Young Marketers What Success Really Means in Advertising A Message to 18-Year-Olds About Dreams The Best Career Advice I Ever Received Why Being Useful Never Gets Old

How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions? Steven Kalifowitz is doing just that right now with  @CryptoComOfficial . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter. Along with discussing his strategy for transforming Crypto.com into a household name, Steven and Tim also discussed: 00:00 Intro 01:29 Managing million-dollar marketing budgets 05:58 The importance of continued awareness for established brands 13:05 Understanding and nurturing casual vs heavy customers 19:02 Buying the Crypto.com name 21:24 Becoming CMO of Crypto.com 24:58 Are brand strategy blueprints necessary? 34:44 Marketing a brand vs a commodity 53:57 Using live sports as a marketing tool 56:29 Are competitor pages useful? 58:56 How the Crypto.com marketing team is structured 1:05:42 What does Steven do as CMO of Crypto.com? 1:10:43 Leadership and management skills 1:18:48 Advertising at the Sphere and getting around advertising restrictions 1:26:35 Sports partnerships 1:33:45 Celebrity brand films 1:41:54 Are NFTs dead? 1:45:53 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Steven: LinkedIn: https://www.linkedin.com/in/skalifowitz/ X: @skalifowitz Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _________________________________________________ Referenced in this episode: Byron Sharp - How Brands Grow: https://brandgenetics.com/human-thinking/how-brands-grow-speed-summary/ CPG/FMCG: https://cdp.com/glossary/cpg-marketing/ https://www.investopedia.com/terms/f/fastmoving-consumer-goods-fmcg.asp Fortune Favors the Brave ft. Matt Damon: https://youtu.be/9hBC5TVdYT8?si=qrj6nOB-VDY1yY5W David Oglivy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Andy Gove - High Output Management: https://en.wikipedia.org/wiki/High_Output_Management Patrick Lencioni - Five Dysfunctions of a Team: https://www.tablegroup.com/topics-and-resources/teamwork-5-dysfunctions/ Dale Carnegie - How to Win Friends and Influence People: https://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People Andy Gove - Only the Paranoid Survive: https://www.goodreads.com/book/show/66863.Only_the_Paranoid_Survive Inevitable ft. Eminem: https://x.com/Eminem/status/1783859123614052845 The Moment of Truth ft. Lebron James: https://youtu.be/xynQFsPBE3w?si=5Xxr_Q3qacsR6BpV

Most writers focus on the writing part of copywriting, which only makes sense as we're writers. But maybe we should be doing more copythinking before we start to write. Our guest for the 415th episode of The Copywriter Club Podcast is A-List Copywriter David Deutsch. And when it comes to thinking about copy, David has few peers. He talked about strategy, writing emotional copy, coming up with big ideas, and much more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: David's website The How to Write Emotional Copy Workshop The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: When we started The Copywriter Club Podcast, one of the things we were adamant about was that we would interview copywriters at all levels of experience and at all the various stages of their business journey. So we've spoken with copywriters who are just getting started along with those with years of experience. We've interviewed copywriters who call themselves content writers, strategists, consultants and various other titles. We've heard from marketers and authors and experts in all kinds of fields. In fact we used to start the podcast with the promise that you would listen and walk away with plenty of ideas you could “steal” for your own business. With that background, it's always a thrill to get the opportunity to interview an expert copywriter who has earned his place on the A-List. One of the go-to copywriters when it comes to being coached by one of the very best in the direct response world. Hi, I'm Rob Marsh, and on today's episode of The Copywriter Club Podcast, I'm speaking with A-list copywriter David Deutsch. David has generated more than a billion dollars in sales over the course of his career. Not bad. And probably someone we can learn from. You'll hear this in the interview, but one of the things David likes to talk about is the difference between writing and persuasion and copywriting. The two ought to be the same, but often they're not. I know I say this every episode, but I think you're going to like this interview. So stick around. Before we jump in with David… It's October. Which means the year is 3/4 done… we've all got one more quarter to reach the goals we set for our businesses at the beginning of the year. So let me ask you, how is it going? Are you ahead or behind your goals? What can you accomplish in the next 12 weeks that will move your business forward and set you up for a successful 2025… hard to believe the decade is half over… any way in my opinion the best place for copywriters to stretch and reach their goals is The Copywriter Underground, the paid membership with more than 100 hours of training, including an entire course on selling, a mini-course on proposals, more than 27 different templates, including a legal agreement, and so many other resources designed to help you grow. And each month, we invite a different guest expert to teach a new skill… this month's members-only persentation is by Email Marketing Hero Kennedy on creating lead magnets that attract buyers, not freebie seekers to your list. It's the kind of skill that will help you build your own list and make you so much more valuable to your clients. It's happening next week in The Copywriter Underground which you can join at thecopywriterclub.com/tcu. And now, let's go to our interview with David… David, welcome to The Copywriter Club Podcast. I would love to start with your story. How did you become a direct response copywriter, a copy coach, and I think what some people would even say, you know, original member of the A-list of copywriters that are out there? Tell us how you got there. David Deutsch: Oh, well, thanks. It's great to be here, first of all. And, you know, I started on I don't know how far back to go, but I started my advertising career at Ogilvy and Mather in New York, which was David Ogilvy's agency back when he still occ...

Uncover the Secrets of Business Success on the Latest Episode of Business Coaching Secrets In our latest episode of "Business Coaching Secrets," Karl Bryan and Road Dog welcome special guest Christian for a deep dive into topics that could make all the difference for new and seasoned entrepreneurs alike. From wildlife stories to strategic business advice, this episode is packed with actionable insights you won't want to miss. Episode Highlights: - Wild Encounters: Karl shares a thrilling tale of encountering a massive stingray, sparking a fun discussion about wildlife experiences before diving into serious business talk. - Mental Toughness: Starting a business requires more than just a great idea; it demands resilience and realistic expectations. - High-Margin Magic: Why all top brands, from Disney to Rolex, prioritize high profit margins.  3 Key Takeaways for Entrepreneurs: - Focus on Margins and Impact: Instead of only targeting high revenue, concentrate on achieving significant profit margins and making a meaningful impact on your clients. - Reverse Engineer Financial Goals: Understand the importance of breaking down your revenue targets into manageable monthly goals and precisely tracking your financial metrics. - Client Acquisition Strategy: Even if it means taking a short-term loss, aim to acquire ideal clients for long-term profitability, following David Ogilvy's idea of the "big idea" in advertising. Dive into the episode for a blend of motivational wisdom, business strategies, and personal reflections to help you make better decisions and achieve your entrepreneurial dreams.  Coming Next: Don't miss our upcoming episode where we'll discuss effective goal setting to end the year strong! Tune in Now: [Link to Episode 266] #BusinessCoaching #Entrepreneurship #BusinessGrowth #GoalSetting #Podcast #KarlBryan #MentalToughness #ProfitMargins #ClientAcquisition #DavidOgilvy #EmotionalCourage Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on our Profit Acceleration Software™ and join our community of thriving coaches. Get a demo at https://go.focused.com/profit-acceleration

Welcome to another insightful episode of Boss Uncaged, where we dive deep into the minds of successful entrepreneurs, uncovering their strategies, stories, and secrets to inspire your business journey. I'm your host, S. A. Grant, entrepreneur, digital marketing expert, and branding specialist. Today, we have a guest who truly embodies the art of persuasive writing – the "Copywriting Boss" himself, Donnie Bryant, CEO of donnie-bryant.com. In this episode, we'll explore Donnie's fascinating career journey, from his initial forays into varied niches like dating and debt relief, to his successful pivot into financial copywriting. With a track record that includes generating a staggering $125 million for clients over the past three years, Donnie brings a wealth of experience and wisdom to our conversation.We'll uncover valuable insights into copywriting techniques, the human attention algorithm, and how understanding client emotions can create compelling marketing copy. Donnie also shares his personal life and entrepreneurial philosophy, discussing the importance of supporting his children's passions, the profound influence of his mother and grandmother on his career, and his proactive stance on leveraging AI in his industry.Moreover, Donnie reflects on his racially diverse identity and how it enriches his copywriting, along with his goal to be a renowned influencer like David Ogilvy and Gary Halbert. He even touches on his profound admiration for historical figures like Malcolm X and his vision for the future of his career and legacy.So, stay tuned as we uncover the secrets to capturing and retaining attention, the importance of addressing client problems, and much more. Whether you're an aspiring copywriter or a seasoned entrepreneur, this episode is packed with golden nuggets you won't want to miss. Let's dive into the conversation with Donnie Bryant on Boss Uncaged!////Donnie Bryant is a direct response copywriter and messaging consultant. Since 2007 Donnie has written sales copy for dozens of niches from dating to debt relief. His copy has generated $125 million dollars for his clients over the past 3 years.Listen and Subscribe To Boss Uncaged Podcast Here:https://podcast.bossuncaged.comWebsite: https://donnie-bryant.comLinkedin: https://www.linkedin.com/in/donniebryantjr/Facebook: https://www.facebook.com/donnie.bryant.35Facebook Group: https://www.facebook.com/groups/blackcopywriters https://www.facebook.com/groups/emailcopywritingFacebook Business Page: https://www.facebook.com/donniebryantjr/Youtube: https://www.youtube.com/DonnieBryantTwitter: https://twitter.com/donniebryantjrBooks: https://www.amazon.com/How-Write-Sell-Copywriting-Entrepreneurs-ebook/dp/B074WHYGWNhttps://www.amazon.com/Beat-Goliath-even-cant-outright-ebook/dp/B00LNSYCLG/CEO Of donnie-bryant.com: Donnie Bryant AKA The Copywriting Boss - S8E12 (#263)#Copywriting #EmailMarketing #Marketing #Persuasion #Storytelling

Text Me A Question!Are your marketing efforts falling short? Discover why many businesses miss the mark and how to turn things around. Inspired by David Ogilvy, we explore the power of deep audience research to uncover unique market opportunities. Learn to avoid the trap of competing on price alone and create products or services that truly resonate with your target market. Stay tuned!FREE RESOURCES

Want to know the copywriting books that helped me make my first million? These must-read resources will change the way you write and market your business. In this video, I share the four copywriting books and resources that made a huge impact on my journey to making my first million. From Frank Kern's Mass Control to Dan Kennedy's No BS newsletters, these resources taught me how to connect with customers and ethically persuade them through effective copywriting. I also dive into David Ogilvy's timeless advertising principles and Claude Hopkins' foundational copywriting strategies. Whether you're an entrepreneur or marketer, these books can transform your business and help you write copy that sells. If you're ready to take your copywriting to the next level, these are the must-reads! ➨ Get my Business Growth Levels and EFF Graphics at TrevorMauch.com/freedom *** Want to generate motivated leads consistently, online? Check out my other podcast, Evergreen Marketing: https://link.chtbl.com/gkGhAnYN*** My Instagram: https://www.instagram.com/trevor.mauch/*** My YouTube videos on how to grow as a leader: http://youtube.com/@TheTrevorMauch*** Learn more at https://Carrot.com/shows - Carrot.com, millions of motivated leads generated over the last 10+ Years.

Charlie Munger said that Li Lu was the only outsider he ever trusted with his money.  Decades before Li Lu made Munger half a billion dollars, Li survived one of the most horrific childhoods imaginable:Born into poverty, abandoned, hungry, beaten, surrounded by death. Persistent. Smart. Disciplined. Intensely curious. Obsessed with reading and learning. Determined to escape. This is a story you absolutely cannot miss. What I learned from reading Moving The Mountain: My life in China from the Cultural Revolution to Tiananmen Square by Li Lu.----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Build relationships with other founders, investors, and executives at a Founders Event----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Follow Founders Podcast on YouTube (Video coming soon!) ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Have you ever wondered who created the “I love New York” advertising campaign? Whose idea was it for flight attendants in the '60's to wear custom Emilio Pucci designer outfits? The woman (and advertising genius) behind these ideas was Mary Wells Lawrence. And today on Found Objects, I'll tell you her story. Follow us on IG:instagram.com/foundobjectspodcastSOURCES:“A 70-Year-Old Cereal Mascot Suddenly Is More Relevant than Ever.” Tony the Streamer (Kellogg's Frosted Flakes) | Work | Leo Burnett, 2024, leoburnett.com/work/tony-the-streamer2024.“Craftsmen of Creativity: Mary Wells and the End of the Plain Plane.” YouTube, Advertising Week, 30 Oct. 2018, www.youtube.com/watch?v=-Ciu6PVvRHM.The Editors of Encyclopaedia Britannica. “Mary Wells Lawrence.” Encyclopædia Britannica, Encyclopædia Britannica, inc., 2024, www.britannica.com/money/Mary-Wells-Lawrence.Henneke. “What Makes Copy Truly Persuasive?” Enchanting Marketing, 11 Aug. 2022, www.enchantingmarketing.com/david-ogilvy-rolls-royce-advert/.Lions. “Mary Wells Lawrence | Lion of St. Mark 2020.” YouTube, 13 May 2024, www.youtube.com/watch?v=CbTRz5ftBGk.McFadden, Robert. “Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95.” The New York Times, The New York Times, 11 May 2024, www.nytimes.com/2024/05/11/business/mary-wells-lawrence-dead.html.Michals, Debra. “Biography: Betty Friedan.” National Women's History Museum, 2017, www.womenshistory.org/education-resources/biographies/betty-friedan. Pollack, Judann. “Mary Wells Lawrence, Iconic Advertising Creative, Dies at 95.” Ad Age, 13 May 2024, adage.com/article/agency-news/mary-wells-lawrence-iconic-advertising-creative-dies-95/2560126.“Why Frosted Flakes' Tony the Tiger Is the Greatest Cereal Mascot of All Time.” PopIcon.Life, 4 June 2023, popicon.life/frosted-flakes-tony-the-tiger-greatest-cereal-mascot/.“‘at 60 Miles an Hour' Rolls-Royce Ad by David Ogilvy.” Swipedco, swiped.co/file/rolls-royce-ad-by-david-ogilvy/. Accessed 2 July 2024. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.Watch this episode on YouTube.com/emilybinder.The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.Topics:(0:34) Debunking CPG myths(0:52) Truth about cereal, fasting, breakfast(1:40) Shampoo and fabric softener myths(1:51) 1999 Herbal Essences commercial (Donna)(4:18) Truth about feminine care: toxic tampons. Flex Disc.(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)(5:43) Ethos, pathos, logos(6:23) Buyer or customer (watch)(8:47) Money disagreements cause divorce(11:18) Bust your own mythLinks:Buffalo Marketing: emilybinder.com/buffaloJames Sexton on SWUMitch Slater shareEthos, Pathos, and LogosMy tools:Record: emilybinder.com/riversideEdit: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Founders ✓ Claim What I learned from reading What I Talk About When I Talk About Running: A Memoir by Haruki Murakami. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Build relationships with other founders, investors, and executives at a Founders Event----(3:01) No matter how mundane some action might appear, keep at it long enough and it becomes a contemplative, even meditative act.(4:00) Pain is inevitable. Suffering is optional.(4:00) The hurt part is an unavoidable reality, but whether or not you can stand anymore is up to the runner himself.(10:00) You can't fake passion — someone else, that really loves the job, will out run you. Somebody else sitting in some other MBA program has a deep passion for whatever career path you're going down, and they are going to smoke you if you don't have it yourself.  — Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love (12:00) What's crucial is whether your writing attains the standards you've set for yourself. Failure to reach that bar is not something you can easily explain away.(14:00) Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.  — David Ogilvy(16:00) If you absolutely can't tolerate critics, then don't do anything new or interesting. — Jeff Bezos(16:00) So the fact that I'm me and no one else is one of my greatest assets.(19:00) Failure was not an option. I had to give it everything I had.(19:00) My only strength has always been the fact that I work hard and can take a lot physically. I'm more a workhorse than a racehorse.(22:00) I was more interested in having finished it than in whether or not it would ever see the light of day.(26:00) I'm the kind of person who has to totally commit to whatever I do.(29:00) The entrenched professional is always going to resist far longer than the private consumer. — James Dyson(34:00) You really need to prioritize in life, figuring out in what order you should divide up your time and energy. If you don't get that sort of system set by a certain age, you'll lack focus and your life will be out of balance. I placed the highest priority on the sort of life that lets me focus on writing,(37:00) You can't please everybody. If one out of ten enjoyed the place and said he'd come again, that was enough. If one out of ten was a repeat customer, then the business would survive. To put it the other way, it didn't matter if nine out of ten didn't like my bar. This realization lifted a weight off my shoulders. Still, I had to make sure that the one person who did like the place really liked it. In order to make sure he did, I had to make my philosophy and stance clear-cut, and patiently maintain that stance no matter what. This is what I learned through running a business.(40:00) The reason we're surprised is that we underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day you'll write a book a year. That's the key: consistency. People who do great things don't get a lot done every day. They get something done, rather than nothing. — How To Do Great Work by Paul Graham. (Founders #314)(41:00) When you follow what you are intensely interested in this strange convergence happens where you're working all the time and it feels like you're never working. — How To Do Great Work by Paul Graham. (Founders #314)(43:00) No matter how strong a will a person has, no matter how much he may hate to lose, if it's an activity he doesn't really care for, he won't keep it up for long.(44:00) Nobody ever recommended or even desired that I be a novelist—in fact, some tried to stop me. I had the idea to be one, and that's what I did.(45:00) I decided who I want to be, and that is who I am. — Coco Chanel(46:00) Once, I interviewed an Olympic runner.  I asked him, “Does a runner at your level ever feel like you'd rather not run today, like you don't want to run and would rather just sleep in?” He stared at me and then, in a voice that made it abundantly clear how stupid he thought the question was, replied, “Of course. All the time!”(47:00) I pity the poor fellow who is so soft and flabby that he must always have "an atmosphere of good feeling" around him before he can do his work. There are such men. And in the end, unless they obtain enough mental and moral hardiness to lift them out of their soft reliance on "feeling," they are failures. Not only are they business failures; they are character failures also; it is as if their bones never attained a sufficient degree of hardness to enable them to stand on their own feet. There is altogether too much reliance on good feeling in our business organizations. —  Henry Ford's Autobiography(50:00) If I used being busy as an excuse not to run, I'd never run again.(51:00) Focus and endurance can be acquired and sharpened through training.(54:00) Exerting yourself to the fullest within your individual limits: that's the essence of running, and a metaphor for life.----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we've also got two guests on today's show—Paul Sculpher and Harry Lang.    Paul is a consultant who works on existing and proposed casino projects all around the world.    Harry is a marketing guru who transforms digital B2C, D2C, and B2B brands.    In a nutshell:    * Discussion on layoffs in the gambling industry's marketing sector and their revenue impact.   * Challenges of short CMO tenures and job changes, with advice for job interviews.   * The rise of so-called fractional CMOs and consultancy roles.   * Discussion on ageism in marketing and the need for older professionals to stay updated.   * Lessons for the gambling industry in influencer marketing and in-app advertising.   * Miss Shilling's orifice   * Paul's roles at Gaming Recruitment Solutions (GRS)    * Harry's positive approach to unemployment.   Choice quotes:   “In offline gaming, there's something yet to be achieved, from the influencer side of things. Somewhere, there's a way of making it work, but  no one's found it yet.” — Paul Sculpher.     “With sports betting apps and casino apps, there's a huge opportunity for advertising within those kinds of apps.” — Harry Lang.     “For a marketing leader, you're never the expert. Your team are the experts. You know the benefits, opportunities, costs, and KPIs. But the people [on your team who] execute it are the subject-matter experts.” — Harry Lang.    “I read David Ogilvy's book [Ogilvy On Advertising], and he was doing A/B testing with print catalogs. And I'm like, there's nothing new here. I can just do it faster.” — Fintan Costello.    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.   Thanks to our guests for being on our show!    Paul Sculpher on LinkedIn: https://www.linkedin.com/in/paul-sculpher-4054436/    Paul's website: https://www.paulsculpher.com/    Gaming Recruitment Solutions (GRS; where Paul works): https://www.grs-recruit.com/    Harry Lang on LinkedIn: https://www.linkedin.com/in/mrharrylang/    Harry's website: https://www.marketingbook.co.uk/    Get Harry Lang's book, Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career planning and professional understanding.    Amazon UK: https://amzn.to/4cD3q52    Amazon US: https://amzn.to/3S6yDoU    The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/   Get our newsletter: https://thegamblingfilestldr.substack.com/   Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF    Subscribe on Spotify: https://spoti.fi/4cs6ReF    Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast     Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/    Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com   

What I learned from reading What I Talk About When I Talk About Running: A Memoir by Haruki Murakami. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Build relationships with other founders, investors, and executives at a Founders Event----(3:01) No matter how mundane some action might appear, keep at it long enough and it becomes a contemplative, even meditative act.(4:00) Pain is inevitable. Suffering is optional.(4:00) The hurt part is an unavoidable reality, but whether or not you can stand anymore is up to the runner himself.(10:00) You can't fake passion — someone else, that really loves the job, will out run you. Somebody else sitting in some other MBA program has a deep passion for whatever career path you're going down, and they are going to smoke you if you don't have it yourself.  — Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love (12:00) What's crucial is whether your writing attains the standards you've set for yourself. Failure to reach that bar is not something you can easily explain away.(14:00) Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.  — David Ogilvy(16:00) If you absolutely can't tolerate critics, then don't do anything new or interesting. — Jeff Bezos(16:00) So the fact that I'm me and no one else is one of my greatest assets.(19:00) Failure was not an option. I had to give it everything I had.(19:00) My only strength has always been the fact that I work hard and can take a lot physically. I'm more a workhorse than a racehorse.(22:00) I was more interested in having finished it than in whether or not it would ever see the light of day.(26:00) I'm the kind of person who has to totally commit to whatever I do.(29:00) The entrenched professional is always going to resist far longer than the private consumer. — James Dyson(34:00) You really need to prioritize in life, figuring out in what order you should divide up your time and energy. If you don't get that sort of system set by a certain age, you'll lack focus and your life will be out of balance. I placed the highest priority on the sort of life that lets me focus on writing,(37:00) You can't please everybody. If one out of ten enjoyed the place and said he'd come again, that was enough. If one out of ten was a repeat customer, then the business would survive. To put it the other way, it didn't matter if nine out of ten didn't like my bar. This realization lifted a weight off my shoulders. Still, I had to make sure that the one person who did like the place really liked it. In order to make sure he did, I had to make my philosophy and stance clear-cut, and patiently maintain that stance no matter what. This is what I learned through running a business.(40:00) The reason we're surprised is that we underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day you'll write a book a year. That's the key: consistency. People who do great things don't get a lot done every day. They get something done, rather than nothing. — How To Do Great Work by Paul Graham. (Founders #314)(41:00) When you follow what you are intensely interested in this strange convergence happens where you're working all the time and it feels like you're never working. — How To Do Great Work by Paul Graham. (Founders #314)(43:00) No matter how strong a will a person has, no matter how much he may hate to lose, if it's an activity he doesn't really care for, he won't keep it up for long.(44:00) Nobody ever recommended or even desired that I be a novelist—in fact, some tried to stop me. I had the idea to be one, and that's what I did.(45:00) I decided who I want to be, and that is who I am. — Coco Chanel(46:00) Once, I interviewed an Olympic runner.  I asked him, “Does a runner at your level ever feel like you'd rather not run today, like you don't want to run and would rather just sleep in?” He stared at me and then, in a voice that made it abundantly clear how stupid he thought the question was, replied, “Of course. All the time!”(47:00) I pity the poor fellow who is so soft and flabby that he must always have "an atmosphere of good feeling" around him before he can do his work. There are such men. And in the end, unless they obtain enough mental and moral hardiness to lift them out of their soft reliance on "feeling," they are failures. Not only are they business failures; they are character failures also; it is as if their bones never attained a sufficient degree of hardness to enable them to stand on their own feet. There is altogether too much reliance on good feeling in our business organizations. —  Henry Ford's Autobiography(50:00) If I used being busy as an excuse not to run, I'd never run again.(51:00) Focus and endurance can be acquired and sharpened through training.(54:00) Exerting yourself to the fullest within your individual limits: that's the essence of running, and a metaphor for life.----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Ep. 239 Are you ready to 10x your views on LinkedIn using AI?  Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach. Mentions Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) GPT-4o https://openai.com/index/hello-gpt-4o/ Claude https://claude.ai/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Founders ✓ Claim Key Takeaways  Business is sales; you are always sellingA person can have the greatest idea in the world, but if that person cannot convince enough other people about it, then it doesn't matter Sell the improvement that your products make and sell the better future that your customers will receive if they use your product Advertising must promise a benefit to the customer Repetition is persuasiveEntrepreneurs must learn how to tell a story about their business because that is how money works; money flows as a function of the storyStart your presentation with the problem; do not start with the product Most business communicators lose sight of the fact that their audiences want to be informed and entertained Identify what you are most passionate about, and then share that belief with your audience   Read the full notes @ podcastnotes.orgWhat I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----If you want me to speak at your company go here. ----(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997(6:00) Why should I care = What does this do for me?(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)(7:00) Easy to understand, easy to spread.(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it's 1.5 hours by air. That's a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.(10:00) Great Advertising Founders Episodes:Albert Lasker (Founders #206)Claude Hopkins (Founders #170 and #207)David Ogilvy (Founders #82, 89, 169, 189, 306, 343) (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising(13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)(27:00) Being so well known has advantages of scale—what you might call an informational advantage.Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.Therefore, if everybody's buying something, we think it's better.We don't like to be the one guy who's out of step.The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)(29:00) Marketing is theatre.(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)(35:00) I think one of the things that really separates us from the high primates is that we're tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn't look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with, it's the equivalent of a bicycle for our minds.----If you want me to speak at your company go here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Founders ✓ Claim Key Takeaways  Business is sales; you are always sellingA person can have the greatest idea in the world, but if that person cannot convince enough other people about it, then it doesn't matter Sell the improvement that your products make and sell the better future that your customers will receive if they use your product Advertising must promise a benefit to the customer Repetition is persuasiveEntrepreneurs must learn how to tell a story about their business because that is how money works; money flows as a function of the storyStart your presentation with the problem; do not start with the product Most business communicators lose sight of the fact that their audiences want to be informed and entertained Identify what you are most passionate about, and then share that belief with your audience   Read the full notes @ podcastnotes.orgWhat I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----If you want me to speak at your company go here. ----(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997(6:00) Why should I care = What does this do for me?(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)(7:00) Easy to understand, easy to spread.(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it's 1.5 hours by air. That's a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.(10:00) Great Advertising Founders Episodes:Albert Lasker (Founders #206)Claude Hopkins (Founders #170 and #207)David Ogilvy (Founders #82, 89, 169, 189, 306, 343) (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising(13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)(27:00) Being so well known has advantages of scale—what you might call an informational advantage.Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.Therefore, if everybody's buying something, we think it's better.We don't like to be the one guy who's out of step.The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)(29:00) Marketing is theatre.(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)(35:00) I think one of the things that really separates us from the high primates is that we're tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn't look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with, it's the equivalent of a bicycle for our minds.----If you want me to speak at your company go here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Talking ALL things content and marketing (and more), this insightful conversation between Evan (Content Executive at Australia's #1 digital marketing agency) and Matt (Founder of Goodo Studios) unpacks creative strategy in easy-to-digest ways. Referencing the likes of David Ogilvy and Claude C. Hopkins, the chat is jam-packed with laughs and killer insights. The boys serve up great tips like... 1. Focus on understanding the customer and producing content with intentionality. 2. Look to old advertising books for timeless wisdom in creative inspiration. 3. Have a core channel or activity that everything else supports and amplifies - don't try to be omni-channel too soon. 4. Provide clarity to clients and turn down work that isn't a good fit. 5. Hire proactively, empower your team, and learn to let go of creative control. Great notes from Matt on building a passionate team, scaling ad campaigns, and the importance of consistency in marketing as well!

What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----If you want me to speak at your company go here. ----(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997(6:00) Why should I care = What does this do for me?(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)(7:00) Easy to understand, easy to spread.(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it's 1.5 hours by air. That's a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.(10:00) Great Advertising Founders Episodes:Albert Lasker (Founders #206)Claude Hopkins (Founders #170 and #207)David Ogilvy (Founders #82, 89, 169, 189, 306, 343) (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)(27:00) Being so well known has advantages of scale—what you might call an informational advantage.Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.Therefore, if everybody's buying something, we think it's better.We don't like to be the one guy who's out of step.The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)(29:00) Marketing is theatre.(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)(35:00) I think one of the things that really separates us from the high primates is that we're tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn't look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with, it's the equivalent of a bicycle for our minds.----If you want me to speak at your company go here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation.When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒZ ability to connect with consumers on a personal level and address all hidden potential questions and concerns reflects textbook marketing prowess that would earn the approval of industry legends like Gary Albert or David Ogilvy.The storytelling marketing strategy isn't an Ad but a friendly, informative guide. Educating consumers about an alternative to alcohol minimizes the intimidation factor and highlights the product's benefits, such as its quick onset and ability to eliminate brain fog. The true beauty of Bez's marketing lies in its authentic storytelling, a quality that is easy to identify yet extremely difficult to replicate.This week, we sit down with founder Aaron Nosbisch to uncover the following:Marketing Principles usedHitting Milestone of a Million a MonthConversation with the FDAand so much moreGuest Linkshttps://twitter.com/drinkbrezhttps://twitter.com/AaronJNosbischhttps://www.drinkbrez.com/https://www.instagram.com/drinkbrez/https://www.linkedin.com/in/aaronnosbisch/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:

BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation.When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒZ ability to connect with consumers on a personal level and address all hidden potential questions and concerns reflects textbook marketing prowess that would earn the approval of industry legends like Gary Albert or David Ogilvy.The storytelling marketing strategy isn't an Ad but a friendly, informative guide. Educating consumers about an alternative to alcohol minimizes the intimidation factor and highlights the product's benefits, such as its quick onset and ability to eliminate brain fog. The true beauty of Bez's marketing lies in its authentic storytelling, a quality that is easy to identify yet extremely difficult to replicate.This week, we sit down with founder Aaron Nosbisch to uncover the following:Marketing Principles usedHitting Milestone of a Million a MonthConversation with the FDAand so much moreGuest Linkshttps://twitter.com/drinkbrezhttps://twitter.com/AaronJNosbischhttps://www.drinkbrez.com/https://www.instagram.com/drinkbrez/https://www.linkedin.com/in/aaronnosbisch/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:

What I learned from rereading Walt Disney: The Triumph of the American Imagination by Neal Gabler. ----Get access to the World's Most Valuable Notebook for Founders You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----Join this email list if you want early access to any Founders live events and conferencesJoin my personal email list if you want me to email you my top ten highlights from every book I read ----Buy a super comfortable Founders sweatshirt (or hat) here ! ----(2:00) Disney's key traits were raw ingenuity combined with sadistic determination.(3:00) I had spent a lifetime with a frustrated, and often unemployed man, who hated anybody who was successful. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)(6:00) Disney put excelence before any other consideration.(11:00) Maybe the most important thing anyone ever said to him: You're crazy to be a professor she told Ted. What you really want to do is draw. Ted's notebooks were always filled with these fabulous animals. So I set to work diverting him. Here was a man who could draw such pictures. He should earn a living doing that. — Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones. (Founders #161)(14:00) A quote about Edwin Land that would apply to Walt Disney too:Land had learned early on that total engrossment was the best way for him to work. He strongly believed that this kind of concentrated focus could also produce extraordinary results for others. Late in his career, Land recalled that his “whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn't know they had.”  A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein. (Founders #134)(15:00) My parents objected strenuously, but I finally talked them into letting me join up as a Red Cross ambulance driver. I had to lie about my age, of course. In my company was another fellow who had lied about his age to get in. He was regarded as a strange duck, because whenever we had time off and went out on the town to chase girls, he stayed in camp drawing pictures.His name was Walt Disney.Grinding It Out: The Making of McDonald's by Ray Kroc. (Founders #293)(20:00) Walt Disney had big dreams. He had outsized aspirations.(22:00) A quote from Edwin Land that would apply to Walt Disney too: My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.(24:00) Walt Disney seldom dabbled. Everyone who knew him remarked on his intensity; when something intrigued him, he focused himself entirely as if it were the only thing that mattered.(29:00) He had the drive and ambition of 10 million men.(29:00) I'm going to sit tight. I have the greatest opportunity I've ever had, and I'm in it for everything.(31:00) He seemed confident beyond any logical reason for him to be so. It appeared that nothing discouraged him.(31:00) You have to take the hard knocks with the good breaks in life.(32:00) Nothing wrong with my aim, just gotta change the target. — Jay Z(35:00) He sincerely wanted to be counted among the best in his craft.(43:00) He didn't want to just be another animation producer. He wanted to be the king of animation. Disney believed that quality was his only real advantage.(47:00) Walt Disney wanted domination. Domination that would make his position unassailable.(49:00) Disney was always trying to make something he could be proud of.(50:00) We have a habit of divine discontent with our performance. It is an antidote to smugness.— Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.  (Founders #343)(53:00) While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died.— Against the Odds: An Autobiography by James Dyson (Founders #300)(56:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."— The Red Bull Story by Wolfgang Fürweger (Founders #333)(1:02:00) Steve was at the center of all the circles.He made all the important product decisions.From my standpoint, as an individual programmer, demoing to Steve was like visiting the Oracle of Delphi.The demo was my question. Steve's response was the answer.While the pronouncements from the Greek Oracle often came in the form of confusing riddles, that wasn't true with Steve.He was always easy to understand.He would either approve a demo, or he would request to see something different next time.Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.Much like the Greek Oracle, Steve foretold the future.— Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(1:07:00) He griped that when he hired veteran animators he had to “put up with their Goddamn poor working habits from doing cheap pictures.” He believed it was easier to start from scratch with young art students and indoctrinate them in the Disney system.(1:15:00) I don't want to be relagated to the cartoon medium. We have worlds to conquer here.(1:17:00) Advice Henry Ford gave Walt Disney about selling his company: If you sell any of it you should sell all of it.(1:23:00) He kept a slogan pasted inside of his hat: You can't top pigs with pigs. (A reminder that we have to keep blazing new trails.)(1:25:00) Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.(1:33:00) It is the detail. If we lose the detail, we lose it all.----Get access to Founders Notes ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

022. Stick-in-a-Box | Dana Severson is Founder of StickinaBox.co, Co-founder of StartupsAnonymous.com, and Director of Marketing at Promoter.io. He is an AngelPad alum, a weekly contributor to Inc.com, and the former CEO of Wahooly. On top of all this, Dana was born with a large forehead and natural ability to develop absurd ideas.  He was immediately drawn to the advertising industry at a very early age.  Growing up, he'd often get caught sipping a three-finger apple juice (disguised as cognac), smoking candy cigarettes, dressed like his favorite superhero, David Ogilvy.  Dana has found therapy by writing on a regular basis for Fastcompany.com, Adage.com, MN Business, and TCBmag.com. *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode with Dana Severson, visit here. ***   Ready to part ways with your land in Mississippi? Visit our Sell My Land Mississippi webpage and discover a straightforward way to say goodbye to your property!

What I learned from reading Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather. ----Get access to the World's Most Valuable Notebook for Founders at Founders NotesSome questions other subscribers asked SAGE: I need some unique ideas on how to find new customers. What advice do you have for me?What are some strategies that Cornelius Vanderbilt used against his competitors?How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me more ideas about how to avoid competition from Peter Thiel?Have any of history's greatest founders regretted selling their company?What is the best way to fire a bad employee?How did Andrew Carnegie know what to focus on?Why was Jay Gould so smart?What was the biggest unlock for Henry Ford?Can you give me a summary of Warren Buffetts best ideas?If Charlie Munger had a top 10 rules for life what do you think those rules would be?What did Charlie Munger say about building durable companies that last?Tell me about Cornelius Vanderbilt. How did he make his money?----Follow Founders Podcast on YouTube ----(0:01) But what did David actually mean by divine discontent? Here's an interpretation:DON'T BOW YOUR HEAD.DON'T KNOW YOUR PLACE.DEFY THE GODS.DON'T SIT BACK.DON'T GIVE IN.DON'T GIVE UP.DON'T WIN SILVERS.DON'T BE SO EASILY HAPPY WITH YOURSELF.DON'T BE SPINELESS.DON'T BE GUTLESS.DON'T BE TOADIES.DON'T GO GENTLE INTO THAT GOOD NIGHT.AND DON'T EVER, EVER ALLOW A SINGLE SCRAP OF RUBBISH OUT OF THE AGENCY(5:00) We have to work equally hard to replace the old patterns of self-defeating behaviors. An old Latin proverb tells us how: a nail is driven out by a nail, habit is overcome by habit.(7:00) Brilliant thinking is rare, but courage is in even shorter supply than genius. — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278)(7:00) Fear is a demon that devours the soul of a company: it diminishes the quality of our imagination, it dulls our appetite for adventure, it sucks away our youth. Fear leads to self-doubt, which is the worst enemy of creativity.(10:00) Trust is one of the greatest economic forces on earth. —  The NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(13:00) How great we become depends on the size of our dreams. Let's dream humongous dreams, put on our overalls, go out there and build them.(14:00) If you asked an oracle the secret to doing great work and the oracle replied with a single word my bet would be on “curiosity” — How To Do Great Work by Paul Graham. (Founders #314)(17:00) Only dead fish go with the flow.(18:00) If I have to choose between agreement and conflict, I'll take conflict every time. It always yields a better result. — Jeff Bezos(20:00) It's the cracked ones that let light into the world.(20:00)Rule #1. There are no rules.Rule #2. Never forget rule #1.(21:00) Bureaucracy has no place in an ideas company.(23:00) You see, those who live by their wits go to work on roller coasters. The ride is exhilarating, but one has to have a stomach of titanium. For starters, you're never a hundred per cent certain you'll ever get there. If you (even) get to your destination, you sometimes wonder why you've ever bothered.Other times the scenery pleasantly surprises you.(24:00) Discovery consists of seeing what everyone has seen and thinking what nobody has thought.(25:00) God is with those who persevere.(25:00) Dogged determination is often the only trait that separates a moderately creative person from a highly creative one.That's because great work is never done by temperamental geniuses, but by obstinate donkey-men.(26:00) Against the Odds: An Autobiography by James Dyson (Founders #300)(26:00) We are what we repeatedly do. Our character is a composite of our habits. Habits constantly, daily, express who we really are.----Get access to the World's Most Valuable Notebook for Founders at Founders Notes----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

This episode of The Meaningful Revolution podcast features David Deutsch, a renowned copywriter and creativity coach whose work has generated over a billion dollars in direct sales. Our conversation delves into copywriting, the importance of finding one's voice as a writer, the fundamentals of copywriting, and how AI can be used to enhance the creative process - without replacing human touch. Deutsch shares personal anecdotes and insights from his successful career, offering practical advice for entrepreneurs and writers eager to improve their skills and connect with their audience through impactful copywriting. Guest Bio: David is a world-renowned direct response copywriter, copy and creativity coach and creative strategist. He started at the famous Madison Avenue advertising agency Ogilvy & Mather, founded by the legendary David Ogilvy, where he worked with clients such as American Express, General Foods, and Merrill Lynch. He then switched to direct response – selling products and services directly – with print advertising, through the mail, and online. All told, he has generated more than a billion dollars in direct sales for clients. Today, David works with a wide range of clients in the U.S. and around the world – from consumer products giant Procter & Gamble to small startups. In addition to copywriting for selective projects, he offers copywriting and creativity coaching and training. For some companies, David acts as a part-time creative director, working with and improving the output of the organization's in-house and/or freelance copywriters, as well as, when desired, helping to integrate AI into the copy process without compromising quality. His products include A-List Copywriting Secrets, his copywriting course, Idea Power, a training on how to come up with great ideas, Inner Circle group coaching. Follow Up With David: Go to www.SpeakingOfWriting.com for two free reports, one on copywriting and one on creativity Join us! Hey! Have a question about this episode? Join Shawn this Friday for a LIVE debrief on this episode with Dr. Sera Lavelle in our community space! Join us at www.mr.shawnbuttner.com! If you loved this episode, you might also love our last episode with psychologist Dr. Sera Lavelle: https://www.shawnbuttner.com/podcasts/the-meaningful-revolution/episodes/2148564512

Luis Bassat es publicitario, empresario y coleccionista de arte. Hablamos en el Hotel de anuncios que emocionan, de pintura y arte, de la teoría del sofá, de David Ogilvy, de sudokus, de éxito y elegancia, de aciertos y errores, de clientes y campañas, de confesiones y recuerdos.

General Pringle discusses her experiences as a cadet, including unique firsts. and she highlights the challenges she faced in her career and the lessons she learned. ----more---- SUMMARY Retired Major General Heather Pringle '91 shares her journey from the Air Force Academy to commanding the Air Force Research Laboratory. She emphasizes the importance of teamwork and being the best wingman. General Pringle discusses her experiences as a cadet, including unique firsts. She highlights the challenges she faced in her career and the lessons she learned. General Pringle also provides advice for other leaders, emphasizing the value of honesty and feedback. She encourages listeners to pursue their dreams and make a difference in the world.   OUR QUOTE PICKS "The mission gets done 100 times better if the whole team is working in concert it the success or the failure of the mission isn't on one person's shoulders. It never is on one person's shoulders." "Everyone has a story. And so if someone's a supervisor out there, I would say job number one is to listen and know your team, listen to their stories." "I would just say, don't think about me, you know, just go for it. And if you need help, call me. So that's it, that I just said, go for it. There's nothing should be stopping you."   SHARE THIS EPISODE FACEBOOK  |  LINKEDIN  |  TWITTER  |  EMAIL   CHAPTERS 00:00:  Introduction and Teamwork 01:06:  General Pringle's Journey 03:22:  Cadet Life and Experiences 04:22:  Unique Firsts and Exchanges 05:41:  Impressions of Today's Cadets 06:08:  Indoctrination Day and Early Memories 07:30:  Involvement in Clubs and Groups 08:19:  Challenges and Lessons Learned 09:39:  Transition to Air Force Research Laboratory 12:32:  Commanding Air Force Research Laboratory 14:46:  Transition to Civilian Sector and Nonprofit Work 19:05:  Advice for Supervisors and Taking Care of Your Team 20:30:  Overcoming Challenges and Embracing Failure 23:49:  Lessons from Mentors and Leaders 24:46:  Being the Best Wingman and Team Player 25:12:  Commanding Air Force Research Laboratory 27:33:  Transition to Civilian Sector and Nonprofit Work 30:25:  Lessons Learned and Being True to Yourself 34:36:  Final Thoughts and Encouragement   TAKEAWAYS FOR LEADERS AND ASPIRING LEADERS - The importance of teamwork and being a good wingman in achieving mission success. No one person carries the burden alone. - As a leader, it's important to listen to your team's stories to better understand and support them. Everyone comes from a unique background. - Facing challenges and setbacks are an opportunity to learn and grow. Don't get discouraged by failures or non-selections - keep pursuing new opportunities. - It's important to be honest with yourself and others for personal and professional development. Be open to feedback to improve. - Focus on serving others through your work and giving back to your community through service and leadership. - Believe in yourself and pursue your dreams and passions. With perseverance, you are capable of more than you realize.  - The success or failure of a mission is not on one person's shoulders; it requires a whole team working together.  - Embrace challenges and failures as opportunities for growth and learning.  - Be true to yourself and embrace your unique story and background.  - Take care of your team and listen to their stories; everyone has a unique perspective and contribution to make.  - Don't be afraid to ask for help and seek feedback to improve as a leader.   BIO Major General (Ret.) Heather Pringle '91 Gen. Pringle retired as Commander of the Air Force Research Laboratory, Air Force Materiel Command, Dayton, Ohio, and Technology Executive Officer, supporting both the United States Air Force and United States Space Force. She led a $2.5 billion science, technology and innovation enterprise in accelerating the discovery and development of solutions for Airmen and Guardians. She was responsible for formulating a comprehensive technology portfolio that anticipates future warfighter needs, while promoting risk-taking and problem solving across her 6,000-member government workforce. She accelerated the delivery of cross-domain solutions through partnerships with industry, academia, and international allies, and executed an additional $2.3 billion in externally funded research and development. Through the laboratory's technology and functional directorates, AFWERX and the 711th Human Performance Wing, her team produced a deep technical and medical bench, pushed the boundaries of modern technology and improved the science for tomorrow. Prior to her last assignment, Maj. Gen. Pringle served as the Director of Strategic Plans, Deputy Chief of Staff for Plans and Programs, Headquarters U.S. Air Force, the Pentagon, Arlington, Virginia. - Copy and image credit:  www.af.mil     ABOUT LONG BLUE LEADERSHIP Long Blue Leadership drops every two weeks on Tuesdays and is available on Apple Podcasts, TuneIn + Alexa, Spotify and all your favorite podcast platforms. Search @AirForceGrads on your favorite social channels for Long Blue Leadership news and updates!          FULL TRANSCRIPT   SPEAKERS Our Host is Naviere Walkewicz '99 | Our Guest is Maj. Gen. (Ret.) Heather Pringle '91   Major Gen. (Ret.) Heather Pringle '91  00:09 The mission gets done 100 times better if the whole team is working in concert. The success or the failure of the mission isn't on one person's shoulders. It never is on one person's shoulders. Just like being a cadet isn't just on the cadet's shoulders. There's a whole team of folks out there who, if we are the best wingman that we can be, then the mission will succeed.   Naviere Walkewicz  01:00 My guest today is retired Major General Heather Pringle, a 1991 graduate of the Air Force Academy. General Pringle's journey from in-processing day to her current role in the nonprofit sector spans 32 years. Along the way, she served in education, warfighter support, research, innovation and global leadership roles culminating in the command of the Air Force Research Laboratory, Air Force Materiel Command. There is a unique first from her days as a fourth degree that stands out. And it makes me wonder how that affected the trajectory of your Air Force career. We'll talk about that with the general and much more. General Pringle, thank you for being here today.   Gen. Heather Pringle  01:36 Thanks for having me, Naviere. And please, call me Heather.   Naviere Walkewicz  01:39 So Heather, let's kind of go back a little bit, you know, to some early days. Back to the beginning. Let's talk about what you were like as a kid where you grew up, about your family?   Gen. Heather Pringle  01:50 Well, I grew up in a small town in Idaho. And I guess before we really dig in, I do want to say, thanks so much for having me here. It's yes, it's an honor to be able to talk to your audience and share some stories. And if there's any way I can be of help, that's what I'm all about.   Naviere Walkewicz  We love that. Thank you.   Gen. Heather Pringle  So, growing up in small town in Idaho, it's well known for the place where Evil Knievel jumped the Snake River Canyon, but he did not land on the other side, or the part of the canyon where I grew up. But the excitement surrounding it really enthralled me. And you asked what I was like growing up, and I love to challenge. I'd love to learn new things. And maybe that was a little difficult on my parents. But boy, they did a such a great job of instilling values in me and always doing my best and working hard and trying to make a difference for others.   Naviere Walkewicz  You grew up, you moved to Idaho.   Gen. Heather Pringle  I'm the oldest of three and my sister served in the Air Force as a nurse and my younger brother, also known as “Zoom”, also served in the Air Force as well. He was a pilot, and yes, so he was a pilot. There you go.   Naviere Walkewicz  03:11 That's awesome. And another long blue line graduate of the Air Force Academy.   Gen. Heather Pringle  03:15 Absolutely. He was class of 1996.   Naviere Walkewicz  03:18 Is that something? Did you know you wanted to go to the academy? How did that come about?   Gen. Heather Pringle  03:22 My aunt and uncle live on a ranch in Wyoming. And that's where I spent my summers. So that part about hard work and doing chores and you know, dawn to dusk type stuff. They taught me a lot about working to make a contribution. And my aunt was a high school teacher. And as part of her curriculum, she went on a trip to Annapolis. And she came back and she said if she had her life to do over again, she would go to a service academy. That was the first I'd ever heard of a service academy. I'm so grateful to my aunt and uncle. And I did my own research and found out about the Air Force Academy in Colorado. And it had an exchange with France…   Naviere Walkewicz  Okay.   Gen. Heather Pringle  …which was really fun. That intrigued me as well. So, I just worked hard and did my best and I got lucky.   Naviere Walkewicz  So did you get to go on an exchange?   Gen. Heather Pringle  While I was a cadet?   Naviere Walkewicz  Wow.   Gen. Heather Pringle  Yes, I did. And I used to joke that it was my favorite semester at the Academy. But there were a lot of great semesters out the Academy, but France was a unique one that is so unique. Yeah, we do. My brother and I have a unique distinction that we're the only brother sister at least couple years ago that was true. The only brothers sister combo that went to the French exchange. Naviere Walkewicz  Oh my goodness. That's cool.   Gen. Heather Pringle  It is kind of cool. But I'm sure today's cadets have already surpassed that milestone and many more.   Naviere Walkewicz  05:02 The level of talent coming in and just how smart they are. I don't know that I would have made it in today's…, for sure where I was, you know, back, you know, in '95.   Gen. Heather Pringle  05:13 I completely agree. It's mind blowing. And I'm just so impressed by the cadet population and their talent and their selfless drive. It's amazing. And I'm very honored. They make me look better than I am. And they're, just fantastic. And the future is really bright. And we're in great hands.   Naviere Walkewicz  05:39 I think that's true. They make they make us look good, because really they represent the long blue line from you know, from years before and as we move forward. So, talk about that a little bit more the cadet life. I know you graduated from five were you always in Vandy? What was Cadet life like for you?   Gen. Heather Pringle  05:55 So Cadet life was, oh, I don't even know how to describe it. But let's see, I started we're…   Naviere Walkewicz  06:03 You're not military at all, like no exposure. So that was it. You literally showed up? Let's talk about just ID (induction day) what was that? Like? Let's start there, indoctrination day.   Gen. Heather Pringle  06:10 Okay, I have a couple of memories. So, the first one is I was on the plane, and my parents shipped me from Idaho to Colorado Springs. And I'm sitting next to somebody on the plane who has this little gold book in front of him. And I'm looking and I said, “Well, hi. I'm Heather.” And it turns out the individual was going to the Academy and had this book. He said, “Well, we have to memorize quotes.” And so that was the first part and then the bus ride from the airport to at the time, that was the Bring Me Men” ramp. It was dreary, it was raining. It was a rare rainy day here in Colorado. And so, you know, the ambiance started to sink in. And the weight of what I was about to enter started hitting me and I started getting worried. And could I cut it? Was I good enough? And all I could do was try. And the other funny memory that I have new here is they take you around on indoctrination day and you get measured for boots, you get measured for uniforms, etc. And they cut your hair.   Naviere Walkewicz  07:27 Yes. I remember that vividly.   Gen. Heather Pringle  07:28 Yes, and I had my hair cut before I went because I was going to be as prepared as I could. And immediately after getting my hair cut, they hand you the little placard to hold it under your chin and they were going to take your military identification photo. And I had the biggest grin because I was just proud and happy to be a part of the cadet corps and loving life. And then immediately after that, an upperclassman came around and definitely trained the smile right out of me. It was the last one for a little bit.   Naviere Walkewicz  08:02 Oh my goodness. So that was definitely a memory for sure. Let's talk a little bit more about while you're at the Academy. I know you, going before the Academy, you dabbled in different things and challenges. What were some of the experiences that you got involved with, or maybe clubs or groups that you can get involved as well while you were at the Academy?   Gen. Heather Pringle  08:19 Oh, that was, that was so fun. And the clubs really helped build that feeling of connection and camaraderie and family in addition to your squadron, right? I was a walk-on the track team. I was a hurdler.   Naviere Walkewicz  Wow.   Gen. Heather Pringle  Not great. I'm really, really not great. I was definitely the walk-on. But there's something for everyone. And that's, that's the goodness of it. And it just was really great. And I'm still friends with some of my track colleagues. And I'm really lucky to make some great friends during that time. I thought I'd mentioned as well, it wasn't all roses, as you can imagine. And in high school, I really liked physics. And I thought, you know, maybe I'll do physics. And I did not do well on the test that I had. So, I pretty quickly dropped physics as a major. And that's a tiny little regret that I have. Human Factors, which is no regret whatsoever. I loved it. And I loved the opportunity to combine technology and the human side of it. And it's it really worked out very, very well. At the time though I was a little disappointed that I didn't quite cut it but that's one of the thoughts that I had might be of interest is don't give up on your dreams when you're going through the Academy. And I'll say that even when one door closes a window opens and you're right, Human Factors, was the best thing ever. I loved it, I pursued it as a scientist and met many great people. And I leave the physics to the really, really talented people, which is there are so many out there.   Naviere Walkewicz  10:14 Well, that really speaks volumes, because so many listeners I think are at, you know, different points when you come to a crossroad. And you kind of wonder which way do I go. So, I think that's a really great story that you shared there. Because sometimes the path that you're not even seeing is the one that you should be going on. And that's kind of how you, you approached it. So, at the Academy, were there any particular leaders that really spoke to you and shaped you in a way that you knew was going to kind of make a difference in your career after the academy?   Gen. Heather Pringle  10:43 You look to so many around you. I leaned on so many people from my roommates along the way to faculty. I was really drawn to the academic side. And I had a lot of faculty that I looked up to, and they encouraged me. My academic advisor, for example, made a friendly bet with me once that I should get a particular grade point average. And, you know me, I love a challenge. So, I didn't just meet the challenge, but you know, that's a little, that's my personality. Unfortunately, yes, well, it can get in the way sometimes, too, but, um, you know, and then my AOCs. I still have my Cadet coin from 5th Squadron from 1991. I just can't believe how many people are dedicated to helping cadets succeed across the weighing across the base. I mean, we can't forget all those folks that are keeping the dorms warm, and ensuring that, you know, all the grounds are kept up to speed. And I, if I could say thank you to all of them for the lack of thank you's that I said at the time, I would love to do so now.   Naviere Walkewicz  12:14 So, I did want to touch on this unique first that your class experienced. So, you know, your class was amongst the first cadets to receive desktop computers. Let's talk a little bit about that. Because, you know, I can think a lot of firsts that cadets have, but this was game changer for the Academy. How did that kind of, what did that look like for you, and did it, you know, shape anything for what you wanted to do in the future?   Gen. Heather Pringle  12:38 The freshmen had computers and the sophomores, but not the juniors and not the seniors. Interesting, very fascinating tool differential. So, I do remember getting the computer during basic training and trying to figure out how to stick the floppy in to boot up the computer and use it right. And we also had an intranet at the time. And I would say that our class got very, very good at coordinating spirit missions using our computers, and the juniors and seniors were none the wiser. And so, we would say, you know, we had to be pretty good about doing that. But we could never pull the wool over the eyes of our sophomores and they were always right there to get us. But I even remember a couple of upperclassmen requesting services, for example, in terms of entering papers into the computer so that they would have a document because I had it and they didn't, rather than handwriting or typing right on a typewriter.   Naviere Walkewicz  13:47 So, just share, do you have a particular spirit mission that still stands out into your mind that you remember?   Gen. Heather Pringle  13:54 Oh, I don't even know if I should get into those.   Naviere Walkewicz  13:58 Fair enough? I think we all have those. Those spirit missions are li those just stay with us.   Gen. Heather Pringle  14:03 Yeah. Let's just say, you know, I really bonded with my classmates. Yeah. And I'm really grateful for having those friends over the years as well. So yeah, there. We, I'm sure, we weren't the best, or the worst. But yeah, we made our mark.   Naviere Walkewicz  14:22 I think of all, every class, I think, feels like they either had the toughest or they had the best spirit mission.   Gen. Heather Pringle  14:29 So, you know, yeah, we're probably right in the middle, right in the middle.   Naviere Walkewicz  14:33 Well, maybe we can shift a little bit to your career. But before we do, for those listeners that are thinking about the Air Force Academy or kind of, you know, lessons that you learn, if you can go back and talk to Cadet Heather, you know, what would you say to her?   Gen. Heather Pringle  14:46 Oh, I would say just keep going for it and enjoy it because it's over too quickly. And I think I didn't really realize how many people were there to help me and I don't think I asked for help enough when I needed it. So, I would say that there are people that want you to succeed. And they're there to help cadets succeed. So that would be my message.   Naviere Walkewicz  15:16 Let's talk about this 32 years of amazing leadership in the in the Air Force, and I know that you're very modest.   Gen. Heather Pringle  15:24 (It) spans two centuries. So, I think it's not all that remarkable. And I have to say, you know, even given that the long blue line, there are so many leaders to look up to, like Heather Wilson, David Ogilvy and Mark Welsh, so many great leaders to look up to. It's very humbling just to be a part of it, and to help someone else make it better and follow in their great footsteps.   Naviere Walkewicz  15:55 Yes, well, I think that's part of what makes us so special is because I think every, you know, person that shares their experiences when it comes to their, like leadership lessons, or just some of the trials, tribulations, successes, someone that's listening on the other end can pick something from that and say, like, that really, that really spoke to me. So, you know, we'll talk about your career. Maybe you can just share just off the bat, you know, you're a mom?   Gen. Heather Pringle  16:19 I am a wife…   Naviere Walkewicz  16:20 You are also you know, you did 32 years and leadership positions. What's that like, juggling all of that? How did you do that?   Gen. Heather Pringle  16:27 I don't know that I did it very well. You know, you just do the best you can. But first is having a great husband who supported me along the way and made sure that the kids were fed. And yeah, I'll say they had dirt on their faces, or, you know, my daughter dressed in mismatched, you know, whatever. But it was just, it was just a great life. And I'm really grateful that he was helping me through the ups and the downs. It's hard to be a mom and to be active duty, and it gets harder over time. It's especially hard when they're little juggling. And you kind of feel like, wow, I'm failing at being a mom, I'm failing at being an officer, and how do you manage both? And I would just say, give yourself a break, and be the best you that you can be. I once tried to be something or meet a standard that I thought was the right thing to do. But once I decided, you know what, I'm Heather, I'm from Idaho, and not many of us are, and I'm a mom, and I just kind of owned that as part of my leadership. I was happier. And I don't know if I did better, but I was able to go further because of it. And I was much more comfortable in my skin. And, you know, you take the highs and the lows, and you just keep going.   Naviere Walkewicz  18:10 No, that's wonderful. I think there's young officers that feel that pressure at both moms and dads. And so I think that's, it's nice to hear those who have done so well to admit, you know, hey, it's tough at times, and sometimes you gotta lean on your network, and your network can be a lot of different things. So thank you for sharing that.   Gen. Heather Pringle  18:28 Yeah, well, you, you might end up going to work once in a while was spit-up on your shoulder, or, you know, kind of being a little, you know, or late to a soccer game. And you don't have to, I guess that's what I'm really saying, is you don't have to be perfect. Across the board. Just be you.   Naviere Walkewicz  18:49 I think that's a great nugget for those that are listening that maybe are feeling some of those pressures. What advice might you give to supervisors that maybe have some, some members in their, on their teams that you might say, maybe consider giving grace? Or what does that look like to you that you might share?   Gen. Heather Pringle  19:06 Well, this is something that I learned from General Mark Walsh, and he said, everyone has a story. And so, if someone's a supervisor out there, I would say job number one is to listen and know your team, listen to their stories. And every individual in the military is serving and comes from all these unique, amazing backgrounds. And they've conquered their own challenges, whether it's past or present. And so, when supervisors understand that, then they can better meet the individual in the middle. Of course, the mission has to get done and you want it to be done. Well, national security is an imperative and we're depending on our uniformed members, so I'm not worried about our military letting us down. I just want to make sure that we're living up to what our military needs. And so, listen, learn, and see if we can meet in the middle.   Naviere Walkewicz  20:12 I mean, it goes back to taking care of your people. And then I think that you just said, you couldn't have said that any better.   Naviere Walkewicz  20:20 Maybe you can share some of the challenges that you might have experienced. You talked about, you know, being a mom and being a leader. Talk about just in leadership in general. What was maybe one of the most challenging things you've experienced? And how did you overcome that?   Gen. Heather Pringle  20:34 I had a variety of challenges. Throughout my career, I'll say I didn't have necessarily a straight line in the way that I went. And I think that's great. And I didn't know if I was, you know, I applied to a lot of different opportunities, you know, there's so many, and I, you know, I didn't get half of them or more. I wanted to be a Squadron Commander down at Air Education and Training Command down at Lackland. And I didn't get selected. That's okay. It like, it's, I kept going and doing other things, and other doors opened, and so you just, you just don't give up. That would have been an amazing opportunity. And what they do down at Lackland is phenomenal. But, you know, that's just one example of, you know, something I tried and didn't pan out. But what do you do, you just keep going and try something new, or work on those skills and learn from it. The worst thing I could have done, or the worst thing anyone could do, is to let that you know, non-selection define them as an individual or feel like, you know, all hope for the future is lost. That's not, couldn't be, couldn't be further from the truth. In fact, all learning comes from failure. And that's something we need to embrace, to improve, to adapt to change, and to keep getting better, right? And to grow as leaders to grow as a leader. So, I love a challenge. So, I took those failures as a challenge. All right, what am I going to learn what I'm going to do next?   Naviere Walkewicz  22:23 And it probably even helped in your, you've probably mentored others, you know, that are going through similar challenges that actually like let's look at it this from a different vantage point. And because you kind of went through those different experiences, you're able to be even more impactful in their lives.   Gen. Heather Pringle  22:35 It is important to be honest and give feedback that helps individuals grow. And so, another thought maybe for supervisors is we don't do them any favors if we don't tell them honestly, where they're strong, but where they need to work. And so, we all want to improve, and we all want to be the best that we can at whatever job that we've been given. So, I welcome that kind of feedback. And I'm currently learning about what I need to do. And so, I've got a lot to learn. So, I'm all ears every day all day long.   Naviere Walkewicz  23:14 I think there's a, I don't know that it's not a direct quote, it's certainly not in contrails. But there's something that talks about I think, truly being kind is being honest, you know, being truthful with people. And I think that's some of the best ways we can be kind is by just being honest and truthful with others. So sure. Now, that's wonderful. So you had mentioned that some of the best things that, you know, advice you can give to someone is ways that they can improve. Was there any particular mentor leader that just gave you something that really stuck with you, aside from general wells that maybe you've taken with you in your career as a growth opportunity?   Gen. Heather Pringle  23:45 A lot, I honestly, I really have so many people that I'm grateful for leaving a mark on me. You know, I learned or watched from afar, General Laurie Robinson and she would always say, “Be the best airman you can be, but also be the best wingman that you can be.” And I think that is another area where not only trying to improve yourself but uplift your teammates. And the mission gets done 100 times better if the whole team is working in concert. And the failure, the success or the failure of the mission isn't on one person's shoulders. It never is on one person's shoulders. There's a whole team of folks out there who if we are the best wingman that we can be, then the mission will succeed.   Naviere Walkewicz  24:44 Right, now teams are where it's at. And you had the opportunity to lead an incredible team at AFRL. And what's so, I think, so cool about that is you were at a time when you were supporting both Air and Space Force. Let's talk a little bit about that and talk about what was it like when you found out you're going to be commanding, you know, Air Force Research Laboratory? How did that feel and maybe just kind of share some of those moments with us.   Gen. Heather Pringle  25:08 Well the Air Force Research Lab, which you know, don't get confused about Air Force in the name, because it's there for the Space Force too, and provides a ton of amazing technologies for guardians. That was the honor of a lifetime, a huge privilege, because that team is eye-wateringly smart, and brilliant, and innovative. And they are, every day focused on solving problems for warfighters. What can be a higher calling than that? I, I just enjoyed getting to know them, helping them succeed. And they're doing some amazing things for, you know, they shoot lasers, they build robots, they blow things up. They code like crazy, right? It's just they love it, they love it. And they're great at it. They're the best in the world. And I'm forever grateful to have had that opportunity. And I know they continue that mission, even today. That's the other beauty of the military. So even when you have an opportunity, you're always moving, right. And now I know that the research lab is in wonderful, amazing, great hands of a test pilot, and doing even better things. And so it keeps getting better and better. Just like those cadets were better than we were back in the day. AFRL is better today than it ever was. And it's going in the right direction. And I would encourage anybody who's listening to go look up the research lab, because it's pretty inspiring, and they don't get the credit they deserve. That's for sure.   Naviere Walkewicz  27:00 Well, that is good for people. I think people always want to know, like, how do we get to some of these technologies that are doing all of these things and supporting our guardians, our Air Force, or you know, what does that look like? And I think that's cool that you said, “Hey, go check it out.” And part of that is maybe that journey will take them there as well.   Gen. Heather Pringle  27:15 Yeah. So that'd be great.   Naviere Walkewicz  27:17 How did you find out, so talk about just I think that's such a wonderful opportunity to like you said, you know, chance of a lifetime. How did you find out when you were selected for that?   Gen. Heather Pringle  27:26 Oh, I don't even remember. It was probably a blur. I was pretty incredulous though. I'll say this when I graduated in 1991. So last century, I never would have dreamed that I would have had such an opportunity or such a wonderful, yeah, opportunity to be a part of a team like that. So, as I said, my trajectory or my path may have been weaving, and I got so lucky to be there. And now they're doing great things. I just remember trying to relish every moment and trying to relate to the team that what they did mattered. And they're in it for the long haul. So, when they're solving problems, it's not a two-day problem. It's a problem for 10 years from now. So, it can be a little discouraging, but that's where you kind of have to have that you're in it for the long game. So, I don't really remember it was kind of a blur.   Naviere Walkewicz  28:33 Just the whole experience was itself just amazing. Yeah.   Gen. Heather Pringle  28:37 And it was also COVID. So that was a bit of a tricky wicket to navigate and figure out, well, how are you going to lead a distributed, diverse organization like that?   Naviere Walkewicz  28:57 Yeah, that's cool. That is, was there a particular capability that under your leadership, and with the team with you that you could, you know, just share about that you're proud of that kind of was accomplished during your tenure?   Gen. Heather Pringle  29:08 Well, they did it all. So, all the credit goes to the 10,000 professionals who do all that problem solving. They were focused on everything from, oh, the Battle Network, JADC to, to all this space technologies which are so exciting, and also the collaborative combat aircraft was a big one. And the other thing, I'll mention it here, too, even in that organization, it was important to think about who else is contributing to that mission. So, all of those technologies were collaborative efforts with acquirers and Air Force Materiel Command and the program offices with the warfighters, who were helping us understand what is needed on the battlefield and everyone in between. So, none of that work gets done without the whole team contributing.   Naviere Walkewicz  30:16 Was there any moments that you remember that you were surprised? Were there any particular people that just really kind of stood out to you that you were just so incredibly happy that you were able to be a part of their team? While you're there?   Gen. Heather Pringle  30:29 I used to say that if I, if I'm not surprised every single day, then the Air Force Research Lab isn't doing its job. Over the course of a couple years, there were plenty of surprises and lots of opportunities to learn, right? Say that in quotes. So, you were asking before the show, what are unicorns? Yeah, and I may have overused the phrase, but I always thought of the team at the research lab as unicorns because each one was unique. We had opera singers and fiction writers and band players. And, by the way, the world record for pumpkin chucking in a trebuchet is held by an AFRL team. Everyone had a unique story, they came from such amazing backgrounds, and here they were dedicated to serving the nation through technology.   Naviere Walkewicz  31:30 So that is how you catch unicorns? Well, let's talk a little bit about your transition from the military side to the civilian sector and nonprofit work. What does that been like for you?   Gen. Heather Pringle  31:42 Well, it was, it was hard to say goodbye to the team. And but, you know, like all things, you know, life goes on, and they're doing amazing, which is, I'm so proud of them, and so happy for them. And that's what you love to see. And that's truly the beauty of the military. And coming to being a retired person I love being called Heather. So that's probably, and mom, actually, I love mom first. And I get that a lot more than, you know, when I was full time military. And I have found that a lot of the things that you learned those gifts that you pick up through your military career are valued by the civilian sector. So having a mission focus, thinking about, you know, what is it you're trying to accomplish, and then focusing all your efforts on that. And you can't forget, it all starts with the team and who they are and the leadership that permeates everything. So, no mission gets accomplished, without the team there behind it. So, I've spent time getting to know this new team, that I'm a part of learning their unique contributions and understanding what the mission is. And then again, relying on that whole external teamwork, that external group of partners and stakeholders who also want success for that mission, and you find it's not lonely, you're not alone in accomplishing that, that so many people want you to succeed. And that's, that's what I want for your listeners. I want them to go conquer the world, make it better, you know, sweep up all that broken glass that me and my troubled classmates made and it's a little change, you know, you I'll say I have more to give and so that spirit of service before self, if that isn't in my blood, I'm, I am really hoping to continue to serve my family, my community, and my team and so I've got more to give and the Academy gave me those foundational skills to give more.   Naviere Walkewicz  34:18 I mean, well, starting with your family to your time as a cadet to your time in the military, and now the civilian, this new journey. What are some of the most important lessons that you've learned? Maybe in leadership and maybe just in you know, being a successful servant?   Gen. Heather Pringle  34:35 Oh, well, you know, and it's not always success. It's going through setbacks, learning more and trying to be more honest and sometimes those learnings are hard, too. And I had to, I had, there were times when I had to think long and hard about okay, what does this really mean? Am I being truly honest with myself and uh, you know, I'm not, I'm far from perfect. But, you know, I guess just, you know, being the best person that you are. Own whatever unique story that you are. Don't try and be something you're not. You know, I'm from Idaho, you're from Nebraska, we can do that. And it makes the solution so much better. And the more we help each other, the more successful our world will be. I guess the one thing I haven't mentioned really is take time to be with your family and know that they're making your service possible. And now I'm giving back to them.   Naviere Walkewicz  35:46 I mean, you've given so many incredible nuggets about yourself, and I think that people can really relate to that are listening. What's something that you really want them to remember about you?   Gen. Heather Pringle  35:57 I would just say, don't think about me, you know, just go for it. And if you need help, call me. So that's it, that I just said, go for it. There's nothing should be stopping you. And you know, every challenge is an opportunity to learn and I bet you are so much better than you even know that you are. So go for it.   Naviere Walkewicz  36:21 I think that was a great boil down nugget there. Well, I do want to just make sure we're there anything that I didn't ask you that you would really love for our listeners to hear?   Gen. Heather Pringle  36:32 No, I just want to say thanks for having me. I hope it's been an enjoy. It's I've enjoyed the conversation. So very much. Yeah. You know, it's it's important to be part of this community and give back and thanks for doing these kinds of podcasts to spread the word and get people excited. Yes, about coming to the academy and serving our Air Force in our space force. There is so much out there to do really is and we need great people and there's a lot of us out there rooting for you.   Naviere Walkewicz  37:11 Thank you very much. Thanks so much and Heather you have a wonderful day.   Gen. Heather Pringle  You as well.     KEYWORDS team, Academy, cadet, great, Air Force, mission, Air Force Academy, work, military, love, leadership, unique, amazing, Idaho, serving, challenge, learn, opportunity, Heather, mother, mom, leader, succeed       The Long Blue Line Podcast Network is presented by the U.S. Air Force Academy Association and Foundation

In Episode 73 of the Relentless CEO Podcast, Adam Kifer explores the remarkable journey of David Ogilvy, from his humble beginnings to becoming a titan of advertising. He delves into how Ogilvy's groundbreaking marketing strategies, emphasizing integrity and honesty, still resonate in today's business world, including the fitness and martial arts sectors. The episode also covers the art of building a resilient and innovative team, highlighting the importance of work ethic, experience, and the ability to tackle tough situations decisively. Adam shares his insights on implementing Ogilvy's ethical frameworks and management approaches in his own businesses, stressing the value of humor, frankness, and self-awareness in enhancing workplace culture. This episode is a must-listen for anyone looking to understand the timeless principles of effective leadership and marketing.

Chapter 1 What's Confessions of an Advertising Man Book by David Ogilvy"Confessions of an Advertising Man" is a book written by David Ogilvy, who is widely regarded as one of the pioneers of modern advertising. First published in 1963, the book provides insights into Ogilvy's career in the advertising industry, as well as his views on advertising and marketing principles. It covers various aspects of advertising, including creating successful campaigns, managing clients, and understanding consumer behavior. The book is considered a classic in the field of advertising and has been influential in shaping the strategies and practices of many advertising professionals.Chapter 2 Is Confessions of an Advertising Man Book A Good BookYes, Confessions of an Advertising Man by David Ogilvy is widely regarded as a classic in the field of advertising and marketing. It provides valuable insights and practical advice for anyone interested in the industry. Ogilvy's writing style is engaging, and his experiences and perspectives are highly informative. Whether you are a professional in advertising or just interested in the subject, this book is considered a must-read.Chapter 3 Confessions of an Advertising Man Book by David Ogilvy Summary"Confessions of an Advertising Man" is a book written by David Ogilvy, often referred to as the "Father of Advertising," in 1963. In this book, Ogilvy shares his personal experiences and insights into the advertising industry, offering valuable advice and guidance to aspiring advertisers and business owners.The book is divided into various sections, with each section covering different aspects of advertising. Ogilvy starts by discussing the importance of research and how it lays the foundation for successful advertising campaigns. He emphasizes the need to understand consumer behavior, conduct market research, and use data effectively to create impactful advertisements.Ogilvy then dives into the creative side of advertising, offering tips on creating compelling copy and designing effective layouts. He emphasizes the importance of storytelling and how a well-crafted narrative can engage and captivate the audience. Ogilvy also provides guidance on how to write persuasive headlines and create memorable slogans that resonate with consumers.In addition to the creative process, Ogilvy also shares insights into managing an advertising agency. He discusses the importance of leadership, teamwork, and fostering a creative environment within the agency. He also provides advice on how to effectively manage client relationships and maintain a successful client-agency partnership.Throughout the book, Ogilvy also reflects on the ethical aspects of advertising, emphasizing the importance of honesty and transparency in advertising campaigns. He criticizes misleading and manipulative advertising techniques and advocates for creating advertisements that genuinely inform and benefit consumers."Confessions of an Advertising Man" was a groundbreaking book when it was first published, and it continues to be a highly influential resource in the advertising industry. Ogilvy's personal anecdotes and practical advice offer valuable insights into the world of advertising and provide a timeless guide for aspiring advertisers and business owners. Chapter 4 Confessions of an Advertising Man Book AuthorDavid Ogilvy, the author of "Confessions of an Advertising Man," was a renowned British advertising executive and copywriter. He released the book in 1963. Apart from "Confessions of an Advertising Man," Ogilvy also wrote other...

For the 375th episode of The Copywriter Club Podcast, we brought back Seth Godin. But maybe not quite the way you think. We talked to Seth more than five years ago about creating art, freelancing, and the story you create for yourself. It's such a great discussion, but because it happened so long ago, not very many listeners find it. So for our very first throwback episode, we've pulled this great interview out of the vault and are sharing it again... with a few new thoughts at the end. Even if you heard this interview the first time we ran it, it's worth another listen. Click the play button below, or scroll down for a full transcript. Stuff to check out: This is Marketing by Seth Godin The Copywriter Club Facebook Group The Copywriter Accelerator Full Transcript: Rob Marsh: A little over 5 years ago, as we were approaching our 100th episode of The Copywriter Club Podcast, Kira and I were trying to think of who would be an amazing guest for the 100th episode of the show. There are some amazing—even famous—copywriters who came to mind. It's too bad David Ogilvy wasn't alive. He definitely would have made the cut. But this show is about more than copywriting. It's about marketing and showing up and making a difference in the world. And when we added those considerations to the list, one obvious choice stood out. Seth Godin. You know Seth. He's been a vocal advocate for making art or as Steve Jobs once said, making a dent in the universe. Much of Seth's career, certainly for the last decade, has been about encouraging people to make their art. So I reached out to Seth and asked him if he would be our 100th guest. And I think it was about 20 minutes later, I got a reply back. I still have it, in fact, let me just read what he said… he wrote… I can happily do this, but my publisher asked me to not have any new podcast interviews until November. Can we record it soon, but have it come out then? That timing meant that Seth wouldn't be our 100th guest, but we weren't about to say no. And in fact, I think the timing actually worked in our favor. As you can imagine, Seth appeared on many podcasts around the same time ours went live—all to promote his new book. But because we recorded 5 months earlier, we didn't have the book, so our interview was very different from all the others that went live at the same time. It's been 5 years since we recorded this interview with Seth, but I have to tell you I go back and listen to it more than any other episode. Seth's advice on making art, owning the work we do, doing the difficult emotional work, building spec projects, and what happens when we don't do those things is even more important today than if was when we recorded this interview more than 5 years ago. Now… this is where I would usually mention the copywriter underground. I'm not going to do that today because we wanted to give you something as a thank you for being a regular listener to the show. Just after the new year, we launch the copywriter accelerator. It's not a course. It's an 8 part business building program designed to help you build a six-figure business that works for you. I'm not going to tell you all the things it includes here. You can find that out at thecopywriteraccelerator.com. But I will share an exclusive code only available to you as a podcast listener. This is the only place we're sharing it. If you go to the copywriter accelerator.com and enter the code: POD200, you'll save $200 off the price of the program. That's POD200 at the copywriter accelerator .com. And you can find far more details about what the program includes there. Check it out. And if it's a fit, join with the code: POD200. Okay, now we hope you enjoy this incredible interview with Seth Godin. Kira Hug:  Seth, welcome. Rob Marsh:  Hey, Seth. Seth Godin:  Thanks. Great to talk to you guys. Kira Hug:  We're very excited and honored that you're a part of our show. Before we start recording,

What I learned from reading Dior by Dior: The Autobiography of Christian Dior and Creators by Paul Johnson. ----Get access to the World's Most Valuable Notebook for Founders at Founders Notes.com----(4:00) The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier and Nazanine Ravai. (Founders #296)(5:00) Opportunity is a strange beast. It frequently appears after a loss.(6:00) Dior was a nobody in his forties, with nothing in his design career to suggest genius.(6:00) When you read biographies of people who've done great work, it's remarkable how much luck is involved. They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up. So you need to make yourself a big target for luck, and the way to do that is to be curious. Try lots of things, meet lots of people, read lots of books, ask lots of questions.— How To Do Great Work by Paul Graham. (Founders #314)(7:00) Dior told him: “I am not interested in managing a clothing factory. What you need, and I would like to run, is a craftsman's workshop, in which we would recruit the very best people in the trade, to reestablish in Paris a salon for the greatest luxury and the highest standards of workmanship. It will cost a great deal of money and entail much risk.”(8:00) He spat in the face of postwar egalitarian democracy and said, in so many words, “I want to make the rich feel rich again.” His first collection turned out to be the most successful in fashion history.(18:00) I envisioned my fashion house as a craftsman's workshop rather than a clothing factory.(19:00) A fortune teller tells Dior he must do found his fashion house in spite of his fears and doubts: She ordered me sternly to accept the Boussac offer at once. You must create the house of Christian Dior, whatever the conditions, she told me. Nothing anyone will offer you later will compare with the chance which is open to you now.(22:00) Dior said Balenciaga was "the master of us all" — Balenciaga (Founders #315)(26:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.(29:00) The most passionate adventures of my life have been with my clothes. I am obsessed with them.(30:00) When asked what was the best asset a man could have, Albert Lasker replied, ‘Humility in the presence of a good idea.' It is horribly difficult to recognize a good idea. I shudder to think how many I have rejected. Research can't help you much, because it cannot predict the cumulative value of an idea. — Ogilvy on Advertising by David Ogilvy.----Get access to the World's Most Valuable Notebook for Founders at Founders Notes.com----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Anna: The Biography by Amy Odell. ----1. If you need tax prep and bookkeeping check out betterbookkeeping.com/founders. It's like having a full time CFO and super cheap grandpa sitting on your shoulder. 2. Vesto makes it easy for you to invest your businesses idle cash. Schedule a demo with Vesto's founder Ben and tell him David from Founders sent you. Here's the legal disclosures to make the lawyers happy:Vesto Advisors, LLC (“Vesto”) is an SEC registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. More information about Vesto and our partnership can be found hereWe are entitled to compensation for promoting Vesto Advisors, LLC. Accordingly, we have an incentive to endorse Vesto and its team and services. We are not current advisory clients of the Vesto.3. I went to Notre Dame and spoke to the Art of Investing class. You can listen to the full conversation here. ----(8:00) She knows the ecosystem in which she operates better than anyone.(8:30) If Anna had a personal tag line it would be: I just have to make sure things are done right.(16:00) He had a desk with nothing on it except a buzzer underneath, so that when he was done with you, which was in about five minutes, his assistant could come in and whisk you away.(17:00) What is the number one thing you hope people learn from you? To be decisive and clear.(19:00) The Vogue 100 is a private club whose members pay $100,000 a year just for access to Anna.(29:00) She did not second guess herself.(30:00) She was meticulous about everything.(32:00) Her focus was singular. She was very clear minded about wanting to do work that she thought was the best.(38:00) She knew that killing stories was necessary to let people know that you had standards.(41:00) Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(44:00) Anna ran the magazine with iron fisted discipline.(48:00) With Anna you get two minutes. The second minute is a courtesy.(49:00) It is slothful not to compress your thoughts. — Winston Churchill(52:00) Anna intentionally builds relationships with the most powerful people in her industry.(52:00) Anna saw the potential for the industry and how she can expand the power and the influence that her individually, and Vogue as a brand, by just combining all these people that are already in the ecosystem and then intentionally putting them together. When they work together it becomes stronger. And as a result of what she created, the whole is greater than the sum of its parts.(53:30) The power she has cannot be understated. The way in which she accumulated the power was fascinating. She aligned everybody's interest, with her at the center.(1:05:00) She's not just building up a personal brand. She's not just building up Vogue. She's building up the entire industry.(1:06:00) Relationships last longer than money.(1:06:00) Resist any cheapening of the brand, however popular and lucrative it might be in the short term.(1:08:00) Anna told him don't spend any time and money building out the perfect store in New York. Just roll racks into the unfinished space and start selling clothes. (He ignored this advice and went out of business)(1:11:00) More resources:Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief by Jerry Oppenheimer The September Issue (Documentary)The Devil Wears Prada (Movie)73 Questions with Anna Wintour73 More Questions with Anna Wintour ----Get access to the World's Most Valuable Notebook for Founders at Founders Notes.com----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

Every entrepreneur and every person who's creative wants to have a deeply fulfilling professional and personal life. But it can be easy to get distracted and pulled off course, which is why we all need “Touchstone Moments” to remind us of what matters. Today, we talk about it with our guest, Brad Pedersen. Brad Pedersen is a lifelong entrepreneur, and the Co-founder & Chairman at Lomi. He's got a new bestseller out called Startup Santa, a toy makers tale of 10 business lessons learned from timeless toys, and it's great. What you're about to experience is a deeply personal conversation about life and startups, the toy business and Brad's learnings from creating Lomi, which is pioneering the smart home composter category. If you think real, meaningful conversations about life and business matter, you're in the right place. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Brad Pedersen on courage and creativity in entrepreneurship Christopher Lochhead and Brad Pedersen start off the conversation with the importance of courage and creativity in entrepreneurship. Christopher reflects on his initial doubts before launching his book, Play Bigger, emphasizing the unpredictability of how the world will respond. Brad praises his courage to put his ideas out there, highlighting the power of the Internet in connecting people. Brad defines courage as finding the balance between recklessness and carelessness, emphasizing its pivotal role in decision-making. He values the courage to embrace the unknown, pursue ideas despite criticism, and create value in the world. Their exchange showcases the transformative impact of courage and the Internet in scaling ideas and fostering meaningful connections. On Mentoring and throwing a rope to those who need it The conversation then shifts into the importance of experienced entrepreneurs helping newcomers. Christopher emphasizes the value of giving back and supporting others in their entrepreneurial journey, drawing from his own mentors like David Ogilvy. They discuss the accessibility of mentors in the digital age, debunking the misconception that mentors are unapproachable. Brad shares his perspective on mentorship, emphasizing the significance of personal growth and the importance of mentors who focus on becoming better individuals. They challenge the pursuit of materialistic achievements, advocating for meaningful connections and personal development. Brad also suggests evaluating mentors based on their character and the positive impact they've made, highlighting the enduring value of genuine connections and intrinsic fulfillment. Brad Pedersen on prioritizing growth over material gains Continuing on the topic of mentorship, they discuss the evolving nature of mentorship and personal growth in the digital age. Christopher reflects on the accessibility of mentors in the digital world, contrasting it with the past when connecting with influential figures was challenging. He criticizes the influence of "hustle porn stars" who promote materialism and envy. Lochhead emphasizes the genuine connection and humility he values in mentors. Brad agrees with the assessment, focusing on personal growth and the pursuit of intrinsic value over material possessions. He highlights the importance of mentors who exhibit excellence and virtue. Christopher then shares a humorous anecdote about a wealthy individual's arrogance, emphasizing the significance of genuine connections over material displays. To hear more from Brad Pedersen and how to realize your touchstone moments in your life, download and listen to this episode. Bio Brad Pedersen: Co-founder and Chairman of Lomi. Brad Pedersen is an award-winning entrepreneur, angel investor, thought leader, and sought-after business coach. In 2008, he founded and scaled one of Canada's top toy companies,