Podcast appearances and mentions of victor belfor

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   There are many ways to apply artificial intelligence in content marketing. Bernie’s guest on this episode of Social Business Engine is an expert when it comes to the intersection of content marketing and the application of AI to it. Paul Roetzer is the CEO of PR 20/20, author of “The Marketing Performance Blueprint,” and the creator of the Marketing Artificial Intelligence Institute. When asked why he launched MAII Paul says it was…’to translate the buzz around AI into real-world knowledge and actionable insights for marketers, so that it’s approachable and tactical.” Paul regularly translates the concepts behind AI-related technologies into terms marketers can understand. He does this to help them know why AI matters and how to use it (or not) in day-to-day marketing. On this episode, Bernie and Paul discuss practical ways to get started with AI, specifically in content marketing. This episode is sponsored by Frost & Sullivan. Join Vengreso at STAR, February 11-13, 2019 to mix and mingle with forward thinking sales executives and thought leaders. We're extending a $250 savings to all Vengreso subscribers. For full details visit: frost.com/vengreso and use discount code MARIO at registration. Those Who Embrace Content Marketing AI Now Will Be At An Advantage Recent studies show that only 18% of companies have figured out how to use AI to the point that they are scaling it in their operations. That means that no matter what area of marketing you work in, or what level of knowledge you have about AI, you are NOT behind the curve. There are still amazing opportunities on the horizon for marketers who are willing to learn and embrace artificial intelligence. Those marketing professionals and the companies they work for will have a distinct competitive advantage in days to come. In this conversation Paul provides a number of helpful use-cases for AI at this stage in the game, demonstrating how it can be used to simplify workflows, offload repetitive tasks to save time and money, and even enhance the strategic parts of what we do as marketers. You won’t want to miss what he shares. It’s very easy to understand and makes perfect sense for marketers of all stripes. The 2 Main Reasons Marketers Should Be Using Artificial Intelligence If you are interested in using artificial intelligence to enhance your marketing efforts, where should you begin? Paul says there are two primary models you should consider to determine how to use AI in your content marketing. The first model is surrounding problems that are time intensive or data intensive for easy wins when it comes to applying AI as a possible solution in your content marketing strategy. The second model is what Paul refers to as a use-case model. AI is built to do narrowly defined tasks, so look at daily marketing activities such as reporting, editing and analytics, then discern the benefit you'd receive if those things were done automatically. In both cases, look for ways you can drive efficiency or increase revenue by doing things better. AI is often best used to enable cost reduction or revenue generation. How The Average Marketer Can Get Started With AI If you are eager to get artificial intelligence into your content marketing mix, you first need to look at repetitive, manual tasks in your marketing workflow. It doesn’t matter your area of specialty. Make a list of use-cases, identify which ones could be intelligently automated, then start looking for a solution. Check the MAII website for possible solution providers (see the link below). Next, look at ways you can get more out of your existing data. Most companies have tons of data from CRMs, Google Analytics, and more that sits on servers doing nothing. AI can help you utilize that data to gain greater insights, predict outcomes, determine smarter strategies, and more. Finally, look at the core technologies that are already a part of your marketing tech stack. How are those providers using AI? Do they have AI features as part of their solution that you are not implementing? Perhaps they have ideas about how you can better use their solution coupled with AI from another source? Don’t miss this great conversation. Paul concludes by addressing how AI is going to impact marketing careers in both the short-term and long-term. You’ll want to hear what he has to say about that. Featured on This Episode Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer Paul on Twitter: https://Twitter.com/PaulRoetzer PR 20/20: https://www.pr2020.com/ The Marketing Artificial Intelligence Conference: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference-2019 The Marketing AI Institute: https://www.marketingaiinstitute.com/ Paul’s book: The Marketing Performance Blueprint: http://a.co/d/3YsKwak Outline of This Episode [2:39] The current status of how AI is impacting the marketing world [6:37] AI is biased by the data and how it is trained. That means we have to be careful [8:30] Models marketers can use to harness the power of AI [12:34] Guidance for getting started with AI in your marketing workflow [16:14] The vision behind the Marketing AI Institute [20:47] Trends regarding the kinds of marketers who are embracing AI [22:03] What impact will AI have on marketing as a career? Resources & People Mentioned This episode is sponsored by Frost & Sullivan. Join Vengreso at STAR, February 11-13, 2019 to mix and mingle with forward thinking sales executives and thought leaders. We're extending a $250 savings to all Vengreso subscribers. For full details visit: frost.com/vengreso and use discount code MARIO at registration. Conversica: https://www.conversica.com/ SBE episode with Victor Belfor: https://vengreso.com/blog/victor-belfor-modern-marketer The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr IBMs Watson goes on Jeopardy: https://www.techrepublic.com/article/ibm-watson-the-inside-story-of-how-the-jeopardy-winning-supercomputer-was-born-and-what-it-wants-to-do-next/ BOOK: Automate This: http://a.co/d/7pULneT Ai.google: https://ai.google/ Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine

Victor Belfor, Senior VP of Channel Sales and Business Development, joins the show to talk about Conversica and the rise of AI-powered virtual assistants. Listen as Victor and I dive into all the use cases for conversational AI and how virtual assistants are being used to automate personalized outreach, schedule meetings, and take on the role of an SDR. Tune into this episode to learn more about conversational AI and whether or not you should be adding it into your sales and marketing outreach strategy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Modern marketers have what seems like an ever-changing and highly demanding role in today’s B2B world. There are big challenges to address - including ABS (Account Based Selling), the role of analytics, and application of AI. For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and marketers across a variety of industries. From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode. This episode is brought to you by CONVERSICA: AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. You can find out more at http://Conversica.com Today’s CMOs Have The Most Integrated Role In The Company It’s not easy being the Chief Marketing Officer at a company today. That’s because digital channels have blurred the lines between marketing and sales. Modern marketers are tasked with producing results for multiple stakeholders within the organization, which requires additional expertise. They also have to integrate with product marketing, tie directly into sales, and adapt to ABS (account based selling), and more. Top all this off with the reality of reporting directly to the Chief Revenue Officer (CRO) or the CEO in many cases and you see why it’s a tall order for anyone. Victor Belfor says the role demands a person who is willing to embrace the new mindset of modern marketing along with the toolsets and apply different tech stacks to produce the results the company needs. But more than anything, the CMO MUST have the passion drive and grit to be a marketing evangelist who can shape company culture to embrace and support the new role that marketing plays in the digital economy. Join Bernie and Victor as they discuss how marketing professionals can adapt to their ever-expanding role, on this episode of Social Business Engine. How To Cope With Marketing Difficulties Caused By Increasing Analytics Better analytics is undoubtedly a good thing. Every business needs to know the data behind what is working and what is not working. But the ever-growing tech stack is producing challenges too. How do you take flows from all the tech stack solutions and interrelate them to produce a coherent marketing plan that is data-driven? How can marketers measure what really matters to the business? That’s an important thing to nail down, but it’s not the only challenge. There’s also the plethora of channels from which leads are coming in - events, webinars, social media, field marketing, PPC, SEO, and even from employees. How do you run cohort analysis and how do you track attribution from all these unique sources? How do you track costs? A good tech stack can start chipping away at it, but it also requires consistent effort to change company culture to embrace marketing’s expanded strategic role in the organization. In this podcast conversation, you’ll hear Victor share what he’s seeing marketing leaders do to address these challenges. Can AI Solve The Problems of Modern Marketing? AI has grabbed a lot of attention - and you might be tempted to say that AI is - at least in part - what is putting the pressure on modern marketers. But Victor is convinced that AI is not the cause of the marketing chasm. He says the problem when it comes to AI is that while many are interested in experimenting with AI, they are leary either because they don’t know how to use it properly or are feeling threatened by it. They want to experiment but are not completely certain if the outcomes of using AI will be better than what they are currently doing. Hearing this, Bernie asked if marketing leaders should be doing experimental, low-risk AI trials to become familiar with its benefits. But Victor says dipping your toes into the water of AI may not be the best way to get started. Why? Because with AI, the larger your dataset or time of use, the better your results will be, which in turn will give you a better idea of how AI can benefit your marketing efforts. You simply can’t accomplish that with a short-duration test, or a small dataset. You can hear what Victor recommends instead, on this episode. 3 Specific Use Cases For AI Implementation For Marketing Victor says there are three primary areas where AI can benefit the modern marketing approach… #1 - Analytics - AI allows you to build models, predict what your best customers will look like, and analyze your pipeline to anticipate what deals are most likely to close - and all this is done without human bias or false assumptions. #2 - Recommendations - AI can suggest topics for sales conversations by analyzing a variety of data sources (social media, email, CRM contacts, etc.) to help you move prospects toward sales conversations. #3 - Conversational AI - AI-powered bots can reach out to prospects, start conversations, and get as much as 20 times the ROI a human can, and can do it at scale because unless humans, AI conversationalists never call in sick. These are just some of the ways AI can address the needs of the modern marketer and you’ll hear Victor expand on them in this podcast conversation. Tune in. Share it with a friend. Featured on This Episode www.Conversica.com Victor on LinkedIn: https://www.linkedin.com/in/victorbelfor/ Victor on Twitter: https://twitter.com/vbelfor VictorB (at) Conversica.com Outline of This Episode [0:43] The insights Victor has to share about the challenges marketers face today [5:04] Two culprits that make analytics a difficult thing for marketers to handle [8:34] What is the role of AI for the modern marketer? [15:26] Use Cases where AI may be best used for modern marketing [23:56] How conversational AI can be scaled beyond any human marketing attempts [27:18] Why the marketer is the most integrated role in the modern company Resources & People Mentioned This episode is brought to you by CONVERSICA: AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. You can find out more at http://Conversica.com Einstein: https://einstein.ai/ Recent Episode with Basile Senesi of Fundbox: https://vengreso.com/blog/fundbox-ai-human-great-customer-experience-basile-senesi The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine  

For episode 64 we recap IHRSA 2018 and listen in to the Round Table discussion on Artificial Intelligence - The Future is Here. The round table panel consisted of Jeff VanDixhorn, Bryan K. O'Rourke and Victor Belfor while moderated by Delphine Carter and sponsored by Daxko.  Listen as the panel shares their thoughts on AI. Where has Artificial Intelligence come from, how does it relate to today's world and where is it going in the near future. AI is here, what does this mean to your business and how will you adjust? Use the tools to customize your business and keep your connections personal and scaleable. Enjoy the listen to the live Round Table from IHRSA 2018!