Podcasts about chief revenue officer cro

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Best podcasts about chief revenue officer cro

Latest podcast episodes about chief revenue officer cro

Shaun Newman Podcast
#867 - Dave Bradley

Shaun Newman Podcast

Play Episode Listen Later Jun 10, 2025 72:59


Dave Bradley is the Chief Revenue Officer (CRO) and a Director of Bitcoin Well. Bradley is a prominent figure in Canada's Bitcoin industry, recognized as a leading expert in Bitcoin, cryptocurrency, and blockchain technology. He founded the world's first brick-and-mortar Bitcoin store and co-founded Bull Bitcoin, Canada's longest-serving Bitcoin brokerage. He also established the Canadian Blockchain Consortium, where he serves as Vice President, and founded Ghostlab, Inc., which develops Bitcoin ATM software. To watch the Full Cornerstone Forum: https://open.substack.com/pub/shaunnewmanpodcastGet your voice heard: Text Shaun 587-217-8500Silver Gold Bull Links:Website: https://silvergoldbull.ca/Email: SNP@silvergoldbull.comText Grahame: (587) 441-9100Bow Valley Credit UnionWebsite: www.BowValleycu.comEmail: welcome@BowValleycu.com Use the code “SNP” on all ordersProphet River Links:Website: store.prophetriver.com/Email: SNP@prophetriver.com

Revenue Builders
Scaling Sales at a Startup with Chris Reisig

Revenue Builders

Play Episode Listen Later Jun 1, 2025 14:19


In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Chris Reising, a five-time Chief Revenue Officer (CRO) with extensive experience in scaling sales at early-stage tech companies, shares invaluable insights into the challenges and strategies involved in scaling sales functions for startups. From finding product-market fit to hiring the right sales reps and understanding the importance of pain points, this conversation provides a comprehensive guide for entrepreneurs looking to grow their businesses.KEY TAKEAWAYS[00:01:17] In the early stages of a startup, you must wear multiple hats, including being a product manager and a sales professional. Understanding the ICP and gathering customer insights are crucial.[00:02:31] The early days of a startup involve learning every day, attending sales meetings, understanding objections, and identifying the value your technology brings. Effective communication with the product team is key.[00:04:05] Investor relations play a significant role. Early-stage investors look for different data points, and their feedback can be invaluable in understanding market signals.[00:06:11] The importance of prioritizing technology components based on customer pain points and the potential to generate immediate revenue.[00:07:44] Recognizing a recurring pattern in sales discussions where customers react positively to specific functionalities is a sign of repeatability and scalability.[00:09:05] Founders who want to remain deeply involved in the sales process need guidance on when to step back. It's a common challenge in early-stage startups.[00:12:42] Breaking down a grand vision into bite-sized chunks of value that address specific business problems is crucial for achieving repeatability and market success.[00:13:30] Expanding the vision is essential but keeping the framework simple enough for the market and sales team to understand and execute is key to early-stage success.[00:13:50] The importance of focusing sales efforts on the most productive areas and avoiding the mistake of spreading sales teams too thin.HIGHLIGHT QUOTES[00:06:56] "When you start to recognize a recurring pattern...you start to say, 'Now I have some sense of repeatability,' and that's really important."[00:10:08] "There's a huge difference between a first and second-time founder...you need to help them understand that stepping away is an important part of growing the business."[00:13:01] "Recognize you've got to break that big vision down into bite-sized chunks that can be digested by your go-to-market team and by the market, by customers."[00:13:30] "Where are we going to place our salespeople? Where are they going to be the most productive? That's really a key point."Listen to the full episode with Chris Reisig in this link:https://revenue-builders.simplecast.com/episodes/building-a-scalable-culture-with-chris-reisigEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4

Vamos de Vendas
#38 - Desmistificando a função do CRO, com Marilena Cancelier (Grupo Toccato)

Vamos de Vendas

Play Episode Listen Later May 19, 2025 52:46


Neste episódio do Vamos de Vendas, mergulhamos em um tema cada vez mais presente nas organizações orientadas a crescimento: a função do Chief Revenue Officer (CRO). Para essa conversa, recebemos Marilena Cancelier, CRO no Grupo Toccato, que traz uma visão completa sobre os desafios e oportunidades dessa cadeira estratégica.

Drop In CEO
Dean Isaacs: Intentional Networking in Fractional Leadership

Drop In CEO

Play Episode Listen Later May 12, 2025 27:46


In this episode of the Drop In CEO podcast, Dean Isaacs discusses how he helps B2B businesses achieve strategic growth and profitability. Dean shares his journey from corporate roles to becoming a fractional executive and launching the Fractional Launchpad, a group coaching program for fractionals. He emphasizes the importance of intentional networking and aligning business strategy with sales and marketing efforts. They also explore Dean's new initiative, the Fractional Collective, which aims to build a supportive community for fractionals and consultants. Episode Highlights: 04:34 Networking Strategies for Business Growth 09:09 Aligning Sales and Marketing for Success 12:24 The Rise of Fractional Executives 18:24 The Fractional Launchpad and Collective Dean Isaacs is the founder of Vantage Group, a sales and marketing strategy firm dedicated to helping B2B businesses achieve strategic revenue growth and profitability. With over two decades of experience, Dean has advised hundreds of companies and served in numerous fractional Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) roles, bringing a results-driven approach to leadership and business growth.Beyond his work with B2B companies, Dean is a trusted coach and mentor to fractional executives. Through his group coaching program, the Fractional Launchpad, he empowers fractional leaders to confidently launch and scale their businesses, leveraging his expertise to help them thrive in the evolving fractional space. Connect with Dean Isaacs: Company Website: https://www.thevantagegrp.com/ Linkedin: https://www.linkedin.com/in/deanisaacs/ For More Insights from The Drop In CEO:

PARTNERNOMICS Podcast
PARTNERNOMICS Show - Episode 41: Chris Allen, Intrado

PARTNERNOMICS Podcast

Play Episode Listen Later May 5, 2025 13:34


Today, our guest on The PARTNERNOMICS® Show is Chris Allen, Chief Revenue Officer at Intrado. Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer reach throughout his career, notably at Oseberg, TNS Technology, and early at Intrado, where he built the Enterprise and Carrier sales teams. His leadership has cultivated a culture of excellence and innovation. Key Insights: 1. Cultivating Relationships for Long-term Success: Relationships function similarly to seeds; early investment in them can yield substantial, enduring returns in both personal and professional realms. 2. Leveraging Strategic Partnerships for Scalable Growth: Chris underscores the critical importance of channel partners in achieving efficient scalability. Tapping into their existing networks can provide a more sustainable growth strategy than significantly expanding a traditional sales force. 3. Transitioning Leadership Dynamics: The discussion highlights the evolving roles within sales leadership, specifically contrasting the functions of a VP of Sales and a Chief Revenue Officer (CRO). This underscores the need to shift from tactical execution to strategic foresight to drive company progression. 4. Embracing Humble Curiosity: Chris advocates for the value of humility and continuous learning at the executive level, stressing that CROs should seek knowledge from partners and acknowledge areas of uncertainty. Chris's experiences and insights reinforce the notion that impactful leadership often stems from a willingness to learn, adapt, and cultivate meaningful relationships. ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)!

Recomendados de la semana en iVoox.com Semana del 5 al 11 de julio del 2021
Sistemas predecibles de ventas con Carlos Edo de Sesame HR

Recomendados de la semana en iVoox.com Semana del 5 al 11 de julio del 2021

Play Episode Listen Later Apr 29, 2025 47:59


Podcast de ventas B2B y prospección moderna En este episodio de Yo también vendo a empresas, charlamos con Carlos Edo, Chief Revenue Officer (CRO) de Sesame, sobre cómo diseñar y escalar una máquina de ingresos moderna, eficiente y basada en datos. Carlos comparte herramientas, ejemplos reales y reflexiones clave sobre cultura, talento, onboarding, y cómo estandarizar sin perder humanidad. Ideal para CEOs, directores de ventas, managers de equipos comerciales y perfiles de revenue que buscan profesionalizar su operación. https://www.linkedin.com/in/carlos-edo/ https://www.linkedin.com/company/sesamehr/ Temas destacados del episodio: - Qué hace realmente un CRO y cómo se diferencia de un director comercial tradicional - Cómo alinear marketing, ventas, tecnología y operaciones - Cómo construir sistemas comerciales predecibles y escalables - Gestión del riesgo, planificación y presupuesto - Metodología comercial y procesos de onboarding - Cómo leer métricas y optimizar ventas - El factor humano y el rol del liderazgo - Cultura, autocrítica y sistematización del éxito ✅ Suscríbete para más contenido sobre ventas B2B, estrategia comercial y liderazgo en crecimiento.

YO TAMBIÉN VENDO A EMPRESAS
Sistemas predecibles de ventas con Carlos Edo de Sesame HR

YO TAMBIÉN VENDO A EMPRESAS

Play Episode Listen Later Apr 29, 2025 47:59


Podcast de ventas B2B y prospección moderna En este episodio de Yo también vendo a empresas, charlamos con Carlos Edo, Chief Revenue Officer (CRO) de Sesame, sobre cómo diseñar y escalar una máquina de ingresos moderna, eficiente y basada en datos. Carlos comparte herramientas, ejemplos reales y reflexiones clave sobre cultura, talento, onboarding, y cómo estandarizar sin perder humanidad. Ideal para CEOs, directores de ventas, managers de equipos comerciales y perfiles de revenue que buscan profesionalizar su operación. https://www.linkedin.com/in/carlos-edo/ https://www.linkedin.com/company/sesamehr/ Temas destacados del episodio: - Qué hace realmente un CRO y cómo se diferencia de un director comercial tradicional - Cómo alinear marketing, ventas, tecnología y operaciones - Cómo construir sistemas comerciales predecibles y escalables - Gestión del riesgo, planificación y presupuesto - Metodología comercial y procesos de onboarding - Cómo leer métricas y optimizar ventas - El factor humano y el rol del liderazgo - Cultura, autocrítica y sistematización del éxito ✅ Suscríbete para más contenido sobre ventas B2B, estrategia comercial y liderazgo en crecimiento.

RecTech: the Recruiting Technology Podcast
AI for Good and HR Tech Execs on the Move

RecTech: the Recruiting Technology Podcast

Play Episode Listen Later Apr 10, 2025 6:04


Upwage co-founder and CEO Diana Tsai, along with Head of AI Evonne Johnson and co-founder & COO Greg Call, PHD have released a new book titled “AI For Good: How People Leaders Can Use AI For Good”. The book focuses on how artificial intelligence (AI) can be used to augment human potential rather than replace it, especially in talent acquisition and human resources. The trio outline a vision for the future of AI in the workplace and provides guidance to business leaders on how to prepare. It will walk you through the Three Waves—from quick AI wins you can implement this year, to building an AI “Talent Manager,” and ultimately creating a workplace safety net for your people. Learn exactly how to partner with AI providers, align with compliance teams, and measure results—plus tips on avoiding “AI hype” and focusing on true human impact. Get the book here: https://amzn.to/4i2dhTK Th Josh Bersin COmpany announced an update to their HR AI assistant Galileo This new release, which is available to all Galileo users, includes a major upgrade to the AI engine, turning Galileo into a reasoning agent, using “chain of thought” technology. https://hrtechfeed.com/the-mercury-release-of-galileo-signals-a-new-era-for-intelligent-agents/ Skillfully, a leading innovator in skills-based hiring, today announced the general availability of its product suite for higher education and workforce development organizations designed to help integrate skills-based learning into their programming.  https://hrtechfeed.com/skillfully-launches-new-product-suite-to-power-skills-based-learning/ SEATTLE—-The Schultz Family Foundation announced it is investing in a project to train artificial intelligence platforms to provide users with better career discovery and navigation information, tapping into the growing popularity of large language models to close the opportunity gap for young people with limited education and experience. https://hrtechfeed.com/new-3m-initiative-to-train-ai-platforms-to-provide-better-career-discovery-and-job-search-results/ iCIMS, a leading provider of talent acquisition technology, today announced the appointment of Christine Mills as its new Chief Revenue Officer (CRO). Mills will lead the global sales and partnerships organizations. An accomplished executive, Mills brings a wealth of experience in driving revenue growth and market expansion notably in leading HCM and SaaS businesses. https://hrtechfeed.com/hr-tech-execs-on-the-move-12/  

The Aerospace Executive Podcast
Business Aviation's Fight for Safety, Tech, and Its Reputation w/Andrew Broom

The Aerospace Executive Podcast

Play Episode Listen Later Mar 20, 2025 34:38


Business aviation is a critical part of the U.S. economy, yet it's often misunderstood as a luxury for the wealthy. While some may criticize the corporate executive boarding a Gulfstream, the reality is that this industry supports jobs, commerce, and economic growth nationwide. But are we, as an industry, doing enough to communicate its true value? Challenges continue to emerge—from regulatory scrutiny and negative public perception to pressing issues like safety, technology modernization, tariffs, and the ongoing pilot shortage. Recent high-profile accidents have placed aviation safety under the microscope, making it more important than ever for industry stakeholders to collaborate and reinforce best practices. However, these challenges also bring opportunities. By addressing safety concerns, modernizing technology, and advocating for business aviation's critical role, we can foster an environment where the industry not only survives but thrives. In this episode, I sit down with Andrew Broom, Chief Revenue Officer at the National Business Aviation Association (NBAA), to discuss the efforts being made to keep business aviation at the forefront of safety, innovation, and industry advocacy.

Elevate Your Career
58 | Patrick Ball | Inspired Wealth: Tales of Triumph and True Satisfaction

Elevate Your Career

Play Episode Listen Later Mar 18, 2025 47:19


In today's episode of the Elevate Your Career podcast, Nicole is joined by Patrick Ball, Founder and CEO of S1 Ventures.During the conversation, Patrick shares personal insights on shaping a strong financial mindset, emphasizing the power of long-term planning and strategic decision-making. A compelling story about a family investment approach illustrates how small, intentional actions can lead to substantial growth over time.You'll hear about Patrick's personal inspirations, recounting childhood role models and the lasting influence of early passions. A deep admiration for leadership, resilience, and drive emerges, particularly through reflections on sports legends and the discipline they embody. The conversation also highlights the importance of cultivating a strong company culture, effective decision-making, and the mindset required for sustained success. This episode and the insights you'll find within paint a well-rounded picture of a dynamic individual who balances ambition with personal fulfillment, inspiring you to apply these principles to your own life.Don't miss another episode of the Elevate Your Career podcast. Leave a review and subscribe today!What You Will Learn In This Show:The importance of teamwork and discipline learned through sports and how it translates to business success.The role of a Chief Revenue Officer (CRO), which includes overseeing sales, marketing, customer service, and product development.The potential of AI to enhance sales productivity and make the industry more scientific. The practical applications of AI, such as content generation and automation, and how it can improve productivity. Inspired Wealth: Tales of Triumph and True Satisfaction And so much more...Resources:Patrick's LinkedIn

Absolute Business Mindset podcast
The Math Behind Predictable, Profitable Growth with Kyle Mealy

Absolute Business Mindset podcast

Play Episode Listen Later Feb 10, 2025 55:18


In this episode of Business Growth Talks, host Mark Hayward sits down with Kyle Mealy, the founder and CEO of Next Level Revenue. Kyle helps small and mid-sized B2B businesses ($1M–$10M revenue) achieve predictable, profitable growth through fractional Chief Revenue Officer (CRO) services. With experience scaling businesses across industries—including martial arts schools and digital marketing agencies—Carl shares his expertise in sales, marketing, and revenue strategy.This conversation is packed with insights on business mindset, revenue modeling, and leadership growth. Kyle breaks down his unique Revenue Cascade model, explains why sales and marketing must be fully integrated, and shares how he grew a martial arts school from $500K to $1M and a digital agency from $3M to $7M.Key Takeaways1. The Business Mindset: Growth & AbundanceKyle defines a business mindset as growth-oriented and abundance-focused—giving more than you take.He shares how his wife's confidence in his abilities helped him overcome scarcity thinking when launching his business.2. Overcoming Scarcity & Stepping Into EntrepreneurshipRaised with the belief that stability matters more than risk, Kyle had to break free from a corporate mindset.He shares how his wife's support helped him take the leap into entrepreneurship and build a successful revenue-focused business.3. How to Reverse Engineer Business GrowthKyle introduced his Revenue Cascade Model, which helps businesses track and optimize every step of the customer journey.The secret to scaling: Know your numbers, analyze conversion rates, and make data-driven decisions.At his martial arts school, he predicted revenue within $3K accuracy using his formula.4. Why Most B2B Companies Get Marketing & Sales WrongMarketing and sales should never be separate silos—they need to work together for sustainable revenue growth.Common Mistakes:Hiring a marketing agency without accountability.Expecting sales teams to succeed without a solid marketing foundation.Setting unrealistic revenue goals without data to back them up.5. The Future of Sales & Marketing: Thought LeadershipModern B2B buyers make 70% of their decision before talking to a salesperson.Businesses should focus on education, thought leadership, and omnichannel engagement.Kyle's marketing stack includes:LinkedIn content & outreachSEOPodcasts & speaking engagementsReferral networks & event sponsorshipsEmail marketing & Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20Sales: Why Every Sales Rep Should Do Pipeline Generation & How to Teach Them | Verticalised Sales Playbooks: When and How | How the Best Sales Reps and Leaders Structure Their Time with Carlos Delatorre, CRO @ Harness

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jan 24, 2025 68:24


Carlos Delatorre is one of the legendary go-to-market leaders of the last 20 years. Today, Carlos is the Chief Revenue Officer (CRO) at Harness, where he oversees global sales and go-to-market (GTM) operations. Before Harness, Carlos was the CRO @ MongoDB and Navan. Carlos is also an investor with a portfolio including the likes of Modern Treasury and Starburst to name a few.  In Today's Sales Masterclass We Discuss: 03:48 The Art and Science of Sales 04:42 How to Hire Sales Talent 06:26 How to Build a Sales Team 15:28 Why Every Sales Rep Should do Pipeline Generation  19:45 How the Best Reps to Pipeline Generation 21:34 Biggest challenges of Pipeline Generation 22:44 Pipeline Generation Success Stories 34:59 Sales Metrics and Conversion Rates 35:32 Customer Acquisition Strategies 37:17 Evaluating Sales Performance 39:14 Effective Sales Training 43:10 Pipeline Generation and Deal Reviews 45:05 Maintaining Sales Team Morale 46:20 Verticalized Sales Playbooks 48:37 Addressing SaaS Churn Rates 49:49 Discounting and Deal Slippage 52:02 Transitioning to CEO Role 54:15 Hiring Mistakes and Sales Rep Evolution 57:03 In-Person vs. Remote Sales Teams 57:55 Account Management Strategies 01:02:47 Creative Sales Tactics 01:04:12 Final Advice for Sales Leaders 01:04:46 Adapting Sales Strategies During Crisis    

Revenue Rehab
Leadership at the Helm: CEOs' Role in Unifying Revenue Teams

Revenue Rehab

Play Episode Listen Later Dec 11, 2024 39:36


This week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales and growth strategy. From her actionable advice for C-level executives to her innovative takes on structuring go-to-market teams, Alice brings a wealth of knowledge and experience to the table. Whether it's breaking down the barriers between departments or critiquing traditional quota systems, her insights are nothing short of enlightening. In this episode of Revenue Rehab, Brandi and Alice dive deep into the importance of collaboration, customer-centric strategies, and the evolving roles in the C-suite. Tune in for a riveting discussion on aligning sales, marketing, and customer success to drive revenue and enhance customer experiences. Bullet Points of Key Topics + Chapter Markers: Topic #1 Importance of Collaboration for Revenue Teams [08:51]: Alice Heiman underscores the essence of cross-departmental collaboration in eliminating internal barriers, stating, “When departments like sales, marketing, and customer success work together, we close the gaps that slow our processes, especially those hindered by internal legal or operational hurdles.” This cooperative spirit ensures smoother operations and better alignment with customer needs.  Topic #2 Role of the Chief Revenue Officer (CRO) [16:32]: Alice Heiman provides insight into the role of the Chief Revenue Officer, explaining, “The CRO exists to bridge the gap between sales, marketing, and customer success. This role is crucial for aligning departmental goals and driving a unified strategy. Without a CRO, the CEO must take on the challenge of orchestrating these efforts, especially in smaller companies where each leader needs to wear multiple hats effectively." Topic #3 Customer-Centric Strategies Over Traditional Quotas [27:45]: Critiquing traditional quota systems, Alice advocates for a customer-first approach, pointing out, “Quotas often miss the mark by prioritizing financial targets over customer satisfaction. Instead, our strategies should be aligned with customer timelines and demands, fostering a more sustainable and loyal customer base. This shift requires us to focus on real customer insights and integrated market strategies rather than mere numbers." By keeping the conversation aligned with these key pillars of collaboration, leadership, and a customer-centric approach, Brandi and Alice bring actionable insights to the forefront, empowering revenue leaders to rethink their strategies for sustainable growth and customer satisfaction.  What's One Thing You Can Do Today Alice Heiman's ‘One Thing' is to take a critical look at your team's structure and collaboration. "Evaluate whether your current team setup fosters collaboration or creates silos. Make it a priority to realign your teams around customer-centric goals and ensure that leaders are not just meeting internal metrics, but also enhancing customer satisfaction. Regularly communicate these goals and check for seamless integration across departments. The focus should always be on closing gaps and ensuring the customer experience is at the forefront of every decision." Buzzword Banishment Alice's Buzzword to Banish is 'quota'. Alice wants to banish this word because, she explains, “the term 'quota' is too limiting and fails to reflect the true potential and performance of sales teams."  Links: LinkedIn: https://www.linkedin.com/in/aliceheiman/ Instagram: https://www.instagram.com/janicebgordon/ Facebook: https://www.facebook.com/AliceHeimanLLC X: https://x.com/aliceheiman YouTube: https://www.youtube.com/@AliceHeiman Podcast: https://aliceheiman.com/podcast/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

Confessions of a Higher Ed CMO — with Jaime Hunt
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Confessions of a Higher Ed CMO — with Jaime Hunt

Play Episode Listen Later Nov 22, 2024 37:25


As higher ed faces increasing headwinds, hiring a Chief Revenue Officer (CRO) is no longer a luxury—it's a strategic necessity. As demographic shifts, escalating costs, and growing competition put more pressure on institutions, a CRO's role in unifying revenue-generating efforts becomes critical. In this episode, Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle this topic. This episode includes insights about:the ways a CRO can connect the dots between admissions, marketing, online programs, and fundraising;how a CRO ensures that  traditionally siloed departments work together toward shared institutional goals;how a CRO can foster a culture of strategic thinking around student acquisition, retention, and lifetime value; andthe ways a CRO enhances financial sustainability and encourages innovation.Guest Name: Steven Rutt, Chief Revenue Officer, Abilene Christian UniversityGuest Social: https://www.linkedin.com/in/steven-rutt-02922832/Guest Bio: Steven is a higher education executive with over 20 years of experience focused heavily in the online education space.  His breadth of experience spans finance, student finance, business intelligence, analytics and performance marketing.  With almost 14 years at one of the largest online universities, he has implemented significant operational efficiency initiatives as well as managed one of the largest marketing budgets in the industry.  Since 2019, Steven has been at Abilene Christian University mainly as the Chief Operating Officer of their Online Campus managing the finance, analytics, marketing, and campus operations departments.  Over his first 5 years, he has helped the online campus more than double in size.  As of September 2024, he has also added the role of Chief Revenue Officer over the entire university, focused on aligning marketing and enrollment strategies around an analytical culture and driving net tuition revenue growth.  Steven resides in the Dallas-Fort Worth metroplex in Celina, Texas with his wife (Jo) and 3 daughters (Annora, Ginger and Hollister).  - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

SaaS Backwards - Reverse Engineering SaaS Success
Ep. 143 - Is the CRO the Key to Aligning Sales, Marketing, and Customer Success?

SaaS Backwards - Reverse Engineering SaaS Success

Play Episode Listen Later Nov 22, 2024 34:02 Transcription Available


Guest: Warren Zenna, Founder of The CRO Collective Scaling a SaaS company is no walk in the park. At a certain point, operational complexity demands more than just growth—it demands cross-functional alignment. Enter the Chief Revenue Officer (CRO).In this episode, we dive into the evolving role of the CRO with expert Warren Zenna, founder of The CRO Collective and Zenna Consulting Group, and host of the CRO Spotlight podcast.Warren unpacks why misalignment between Sales, Marketing, and Customer Success persists—and how the CRO may be uniquely positioned to fix it.Key insights you'll gain:What it means for a SaaS company to be “CRO-ready”Why scaling companies make the same costly mistakes—and how to avoid themPractical tips for CROs, CMOs, and CEOs to align teams and drive revenue growthOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Faith For Work
Discovering God's Call

Faith For Work

Play Episode Listen Later Oct 22, 2024 30:45


Are you living your highest and best purpose? For Rick Piña, the answer is unequivocally “yes”! Born in Brooklyn to immigrant parents from the Dominican Republic, Rick's ministry passions were birthed from his upbringing and life experiences. Like the apostle Paul, he is in hot pursuit of his highest call: seeing the lost come in contact with the saving power of Jesus through preaching and teaching. Rick leads RIPMinistries (Rick and Isabella Piña Ministries), along with his wife Isabella. He is a dynamo of devotion, juggling a non-profit ministry, a bustling church, an innovative school, board appointments, and a podcast that spreads joy and inspiration.Join us as he shares his vibrant journey of discovery, faith and service, as well as his process of mentoring others to discover and say ‘yes' to their God-given purposes. With a wealth of wisdom and experience, he will inspire you to find, follow, and most importantly finish the incredible work God has uniquely ordained for you.About RickRick Piña is the Chief Operating Officer (COO) and Chief Revenue Officer (CRO) at Inspired Solutions as well as Founder & President of RIPMinistries with his wife Isabella. Together they founded and oversee Grace Destiny Church and Grace Destiny Academy in the Dominican Republic. Here, they provide Christ-centered education to over 200 disadvantaged children. The school's dedicated staff ensures that each child is trained to become the person God has called them to be. Rick's ministry is grounded in the principles of faith, hope, and grace, continually striving to help others discover and fulfill their divine purpose. Support the showTransforming the workplace one Bible study at a time - DONATE today! CONNECT WITH US:B-B-T.org | News | LinkedIn | Instagram Biblical Business Training (“BBT”) equips busy, working people to grow in the grace and knowledge of Jesus Christ and empowers them in small-group Bible study settings to apply Biblical principles to their every day lives - especially in the workplace. BBT is a nonprofit 501(c)(3) organization which exists to help people develop their Christian “Faith for Work – Leadership for Life!”

SJV Data Solutions Podcast
Introducing InformData Risk Solutions with Jeff Anop, Chief Revenue Officer

SJV Data Solutions Podcast

Play Episode Listen Later Sep 4, 2024 9:10


InformData Risk Solutions is here! Jeff Anop, InformData's Chief Revenue Officer (CRO), joins this episode to introduce InformData Risk Solutions, the latest addition to the Inform family of brands. Tune in to hear directly from Jeff all about who InformData Risk is: its vision, goals, and the value it brings. We're excited to share how our Motor Vehicle Record (MVR) data and exceptional customer service can help our customers make informed trust and safety decisions and mitigate risk with ease.Join us and feel free to reach out or visit informdatarisk.com to learn more.

Real Talk With Rob Tavi
Meet Yashar Shahabi: The New CRO Shaping the Future of IBS Electronics

Real Talk With Rob Tavi

Play Episode Listen Later Sep 3, 2024 25:58


In this special episode, we dive deep into the inspiring journey of Yashar Shahabi, the newly appointed Chief Revenue Officer (CRO) at IBS Electronics. With 25 years of experience in the electronic components industry, Yashar's path from engineer to executive leader is a testament to his passion, perseverance, and commitment to innovation. Join us as we explore Yashar's early days in the industry, the lessons he's learned along the way, and the vision he brings to IBS Electronics. Discover how his unique blend of technical expertise and strategic insight has shaped his approach to leadership and how he plans to drive growth and success for our global sales and procurement operations. In this candid conversation, Yashar shares his thoughts on the evolving landscape of the electronic components industry, the role of technology in enhancing business processes, and his excitement about joining the IBS family during this transformative period. Tune in to learn more about the man behind the title and how his journey will influence the future of IBS Electronics.

CRO Spotlight
Should we get rid of the "CRO" title? with Jonathan Spier

CRO Spotlight

Play Episode Listen Later Aug 28, 2024 55:19


In this thought-provoking episode of the CRO Spotlight Podcast, host Warren Zenna sits down with Jonathan Spier, CEO of Rev AI, to challenge the conventional wisdom surrounding the Chief Revenue Officer (CRO) title. Sparked by a viral LinkedIn post from Jonathan, this conversation dives deep into why he believes the CRO title is not just flawed but potentially detrimental to businesses. Jonathan argues that expecting a single person to effectively manage sales, customer success, and marketing under the CRO umbrella sets leaders up for failure and hinders organizational growth.Warren and Jonathan explore the complexities of modern revenue operations, discussing why traditional sales leaders may not be the best fit for the CRO role. They examine the critical importance of RevOps (Revenue Operations) as a function that could redefine leadership in the revenue space, offering a more holistic and strategic approach. The conversation also touches on the challenges of aligning sales, marketing, and customer success teams, highlighting how misalignment often stems from disparate incentives and organizational silos.As they debate potential solutions, Warren proposes a radical shift in how companies should approach the CRO role, emphasizing the need for proper diagnostics and strategic leadership rather than simply promoting top sales executives. This episode offers valuable insights for CEOs, CROs, and anyone involved in revenue generation, as it reimagines the future of sales and revenue leadership in a rapidly evolving business landscape.

MSP Business School
Mastering the MSP Owner Mindset Breaking Barriers for Explosive Growth

MSP Business School

Play Episode Listen Later Aug 27, 2024 33:29


Show Website: https://mspbusinessschool.com/ Guest Name: Danny Suk Brown  LinkedIn page: https://www.linkedin.com/in/dannysbrown/ Company: AppMeetup Website: https://appmeetup.com/ Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Danny Brown is a seasoned professional with extensive experience in the Managed Service Provider (MSP) industry. Holding dual degrees in mechanical engineering and physics, along with a Master's in computer science and an MBA, Danny's career spans diverse roles from network engineer to sales engineer and fractional Chief Revenue Officer (CRO). He founded a successful MSP focusing on architectural and engineering clients, which he later sold. Danny co-authored "Talk it Up" with his identical twin brother, and currently provides training and consulting services through his company, AppMeetup. Episode Summary In this episode of MSP Business School, host Brian Doyle interviews Danny Brown, a veteran in the MSP industry who made the transition from a technical background to thriving in sales and business growth. Doyle and Brown delve into the critical changes MSP owners need to adopt for growth, effective sales strategies, and the importance of having the right mindset and processes in place. Brown discusses his journey from a technical specialist to a business leader, emphasizing the importance of letting go and trusting employees to succeed. The conversation covers actionable insights for MSP owners struggling to build a sales process, highlighting the significance of focusing on ideal client profiles (ICPs) and understanding customer needs. Furthermore, Danny shares his experiences and tips on improving public speaking skills, adapted from his co-authored book "Talk it Up," to help MSP owners better connect and communicate their value. Key Takeaways Mindset Shift: Embrace an abundance mindset instead of a scarcity one; this shift can lead to letting go and empowering employees. Effective Processes: Implement standard operational procedures (SOPs) and proper training mechanisms to foster a trusting and efficient work environment. Sales Strategies: Know your ideal client profile (ICP) and build connections rather than pushing for immediate sales. Understand your sales numbers and pipeline metrics to fine-tune your approach. Public Speaking: Improve your public speaking skills with nonverbal communication strategies to foster trust and engagement. Be Omnipresent: Increase brand awareness by being omnipresent in your industry and participating actively in industry events, conferences, and podcasts. Sponsors vCIOToolbox: https://vciotoolbox.com

Just FlexIt
Brendan Rice, CEO of Wodify, Join Just FlexIt™

Just FlexIt

Play Episode Listen Later Aug 6, 2024 36:44


In the latest episode of Just FlexIt, Austin and Justin welcome Brendan Rice, the CEO of Wodify. Brendan has a rich history with Wodify, having previously held key executive roles such as Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO).Wodify is a leading technology platform in the fitness industry, offering gym management software that helps fitness businesses streamline their operations and enhance member engagement. With a global presence, Wodify supports thousands of gyms and fitness studios in delivering exceptional service to their members.In this episode, Brendan shares his journey at Wodify, detailing its mission to empower fitness businesses with innovative tools and technology, highlighting key features and recent updates to their platform. The conversation delves into the core values that drive Wodify, emphasizing the importance of community, innovation, and customer success.Listeners will hear about exciting new projects and partnerships that Wodify is embarking on, aimed at expanding their reach and impact in the fitness world. Brendan's vision for the future of Wodify and the broader fitness industry offers a compelling look at what's next for this dynamic company.Don't miss this episode of Just FlexIt with Brendan Rice for an engaging and informative conversation on the future of fitness technology and gym management!Three Reps: Wodify provides comprehensive gym management software that helps fitness businesses with member management, class scheduling, performance tracking, and billing. Wodify's software is used by thousands of gyms worldwide, serving a large and diverse community of fitness enthusiasts and professionals​. Wodify engages with its community through various channels, including social media, blogs, and partnerships, offering resources, tips, and success stories to inspire and support fitness entrepreneurs.Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)Guests: Brendan RiceProducer: Eddie Sanchez 

memoQ talks
Sales Leadership with Mugais Jahangir, CRO of memoQ

memoQ talks

Play Episode Listen Later Aug 1, 2024 41:36


Mugais Jahangir is the Chief Revenue Officer (CRO) of memoQ. In this episode of memoQ talks, Mugais shares his views on what it takes to be a successful salesperson and sales leader.  Topics include the importance of listening, key traits of sales leadership, cultural differences, motivation, setting targets, incentives, and motivation.

Café com ADM
LTV: como fidelizar, lucrar e reduzir seu CAC, com Guilherme Lippert | QUADRO ESPECIAL V4 #3

Café com ADM

Play Episode Listen Later Jul 25, 2024 52:25


Guilherme Lippert, co-fundador e Chief Revenue Officer (CRO) da V4 Company, maior rede de assessoria de marketing digital do país, explica a importância do Lifetime Value (LTV) para a lucratividade dos negócios e sucesso das campanhas. Fale com a V4 e peça um diagnóstico das suas campanhas de marketing https://marketing.v4company.com/4d5yIBk Sobre o entrevistado Guilherme Lippert é co-fundador e Chief Revenue Officer da V4 Company, maior rede de assessoria de marketing digital do país. Ele já atuou à frente de campanhas para gigantes do mercado, como o Spotify, investindo mais de 1 milhão de euros em seis países da América Latina. Atualmente lidera a frente de faturamento da V4, explorando ao máximo todas as opções de aumento de receita da companhia a partir da base de clientes, além de contribuir ativamente no planejamento estratégico da organização. Guilherme Lippert também é Host do ROI Hunters, podcast de marketing do InfoMoney com foco em assuntos relacionados a growth, marketing digital e business.See omnystudio.com/listener for privacy information.

Sales Talk for CEOs
Is a Chief Revenue Officer Right for Your Business? When to Consider a CRO

Sales Talk for CEOs

Play Episode Listen Later Jul 23, 2024 12:32


In the complex world of company leadership structures, the role of the Chief Revenue Officer (CRO) has sparked debates on its necessity and timing. In this episode of "Sales Talk for CEOs," Alice Heiman dives into the nuances of the CRO role, helping CEOs determine if and when it might be essential for their company.Deciphering the CRO Role:The emergence of the CRO role aims to bridge the gaps between sales, marketing, and customer success. Alice Heiman discusses the strategic integration these departments require, emphasizing that alignment is key to fostering growth and customer retention.When is a CRO Necessary?Alice points out that not every company needs a CRO immediately. She suggests that the consideration for a CRO often becomes relevant as companies approach or surpass the $50 million revenue mark. For smaller ventures, the CEO often needs to handle these alignments directly.Action Steps for CEOs:Assess Organizational Needs: Analyze whether your current setup effectively supports growth and customer alignment.Understand the CRO's Impact: Consider how a CRO could influence your strategic outcomes.Prepare for Integration: Plan how a CRO would fit within your existing leadership framework.Educate Your Team: Ensure your staff understands the potential impact of a CRO on the company's success.Why Consider a CRO?Understanding when a CRO is necessary involves recognizing the potential for better strategic alignment across departments that directly influence revenue generation. "The decision to appoint a CRO should be driven by specific business needs, not just industry trends," Alice explains.Tune Into the Full Discussion:For a deeper exploration of whether your company could benefit from a CRO, listen to the full episode of "Sales Talk for CEOs." Alice offers detailed advice that can guide your decision-making process about this pivotal role.Chapters00:00 Introduction to Sales Strategies01:45 Evolution of Sales and Marketing03:13 The Rise of Customer Success04:37 The C-Level Conundrum06:12 The Need for a CRO07:54 CEO's Role in Alignment09:36 Creating Synergy for Customer Success11:08 Evaluating CRO ReadinessSocial Links Connect with Alice on LinkedIn:(40) Alice Heiman | LinkedInCheck out Alice's website:https://AliceHeiman.com

Content Amplified
How to align sales and marketing?

Content Amplified

Play Episode Listen Later Jul 23, 2024 18:52


In this episode, we interview Michael Eckhoff, a fractional Chief Revenue Officer (CRO) helping companies grow and scale. What you'll learn in this episode: Strategies to align sales and marketing teams effectively How to use data and metrics to drive alignment The role of product marketing in bridging gaps between teams Key metrics for tracking and improving sales processes Techniques for creating impactful, value-based content

Hunters and Unicorns
The Playbook Universe, Episode 19 | Arturo Marin - Transformed Sales Leader

Hunters and Unicorns

Play Episode Listen Later Jul 9, 2024 34:33


Summary of Arturo Marin's Transformation Journey: From Salesperson to Successful Leader Early Career Challenges Arturo Marin, the Chief Revenue Officer (CRO) of cast.ai, shares his remarkable transformation journey from being a talented salesperson to a successful leader. In the early stages of his career, Marin reflects on his time at SAP, where he was initially successful due to his "take-charge" personality. However, his inability to accept feedback and criticism from others led to a significant issue - his entire team quit. This critical moment forced Marin to realize the importance of adaptability and humility in leadership. Mentorship and Growth Marin's awakening was a turning point in his career. He met his first mentor, Bob Ranaldi, at PTC, who taught him the value of selling by emphasizing the importance of process, prioritizing transparency, and adapting to new challenges. Marin was initially hesitant to learn from Ranaldi but eventually developed the skills to lead and retain top talent, resulting in increased revenue. Marin's growth continued under the guidance of another mentor, Helio Samora, who instilled in him the responsibility that comes with leadership. Samora encouraged Marin to take on leadership roles, which ultimately led to his appointment as the director of Latin America. Leadership Roles and Success Marin's success in Latin America caught the attention of Jason Eubanks, who approached him to lead the Latin America team for Meraki, a Cisco acquisition. Despite initial hesitation, Marin took on the challenge and led the team to success. Throughout his journey, Marin credits his mentors for providing valuable guidance and support, which helped him evolve into a high-potential CRO. His mentors, including Helio and Bob, taught him the importance of following a process, prioritizing transparency, and adapting to new challenges. Key Takeaways and Insights Marin's story highlights several critical factors that contributed to his success in sales and leadership: 1. Mentorship: Marin emphasizes the importance of choosing leaders and mentors who can guide and mentor young salespeople, providing valuable advice and feedback. 2. Continuous Learning: Marin believes that being open to learning from others, asking for help, and surrounding themselves with people who are better than them have been critical to their success. 3. Adaptability: Marin's ability to adapt to new challenges and learn from his mistakes has been instrumental in his growth as a leader. 4. Diversity: Marin's experience with diverse mentors and leadership styles has taught him the value of embracing different approaches, which has greatly benefited his development as a leader. In conclusion, Arturo Marin's transformation journey from a talented salesperson to a successful leader serves as a testament to the power of mentorship, diversity, and continuous learning. His story provides valuable insights for those looking to build a successful career in sales and leadership.

CRO Spotlight
Traits of a Successful CRO and How Companies Should Prepare For Hiring One with Mark Walker

CRO Spotlight

Play Episode Listen Later Jul 4, 2024 42:06


In this episode of CRO Spotlight, Warren Zenna engages in a candid conversation with Mark Walker, a seasoned Chief Revenue Officer with a wealth of experience in scaling businesses from zero to multimillion-dollar revenues. The discussion centers around the pivotal role of a Chief Revenue Officer (CRO) and the critical considerations companies must weigh before appointing one. Mark shares his perspective on the readiness of organizations for a CRO, emphasizing the essential groundwork needed in terms of data assessment, revenue health, and go-to-market strategies. He argues that these foundational elements must be in place before a CRO can effectively step in to scale operations and drive growth.Warren, founder of the CRO Collective, brings a contrasting viewpoint, suggesting that while ideal, the perfect readiness scenario rarely exists in early-stage companies. He stresses the practical challenges faced by founders and CEOs, who often lack the bandwidth to establish comprehensive frameworks before hiring a CRO. Instead, Warren proposes a phased approach where the CRO's role evolves from refining existing strategies to a more proactive leadership position over time. The conversation delves into the delicate balance between strategic planning and immediate operational needs, highlighting the nuances of organizational dynamics that influence the success of a CRO.Throughout the episode, both Warren and Mark explore the common pitfalls and misconceptions surrounding CRO appointments. They advocate for clarity in defining the CRO role within organizations, ensuring alignment with business objectives, and mitigating risks associated with premature or ill-prepared hires. By sharing their insights and experiences, they provide invaluable guidance to aspiring CROs, current sales and marketing leaders, and founders navigating the complexities of revenue leadership in today's competitive landscape.

The Logistics of Logistics Podcast
The CRO Perspective: Growing FreightTech Sales with Ryan Sullivan

The Logistics of Logistics Podcast

Play Episode Listen Later Jul 3, 2024 55:31


Ryan Sullivan and Joe Lynch discuss the CRO perspective - growing freighttech sales. Ryan is the CEO and Founder of Ratchet Ventures, a fractional CRO firm specializing in the logistics and freighttech space. Summary: The CRO Perspective: Growing FreightTech Sales In this podcast, Ryan Sullivan, Founder of Ratchet Ventures and an experienced Chief Revenue Officer (CRO), shares his insights on growing sales in the freight tech and logistics industry. He discusses the importance of revenue management, transitioning from founder-led sales to a scalable process, and the three levers to increase sales: larger deals, more opportunities, and higher conversion rates. Ryan emphasizes understanding the ideal customer profile, building genuine relationships, and specializing in a specific niche to improve sales performance. He also addresses the challenges growing companies face in finding the right sales leadership and how fractional CRO services can help. Throughout the podcast, Ryan shares his unconventional journey and expertise in helping companies and individuals navigate the increasingly competitive supply chain technology industry. #FreightTechSales #RevenueGrowthStrategies #LogisticsSalesExpertise About Ryan Sullivan Ryan Sullivan is the CEO & Founder of Ratchet Ventures. With over a decade of experience in supply chain tech, Ryan partners with seed to Series B companies to revamp sales strategies, optimize pipelines, and enhance forecasting. A proven leader with success at Kuebix and Tive, he specializes in transitioning from founder-led sales to scalable processes, achieving 5-10x revenue growth. As a 2x founder, 2x corporate exit, and 3-time founding sales leader, Ryan's expertise includes channel partnerships, sales playbooks, prospecting, and CRM enablement. Passionate about innovation in logistics and transportation, he actively shares industry insights on LinkedIn and is committed to transparency and authenticity in all business interactions. Based in Boston, Ryan drives growth and innovation in the supply chain industry. About Ratchet Ventures Ratchet Ventures, led by CEO & Founder Ryan Sullivan, empowers supply chain technology leaders to scale, secure funding, and drive profitable revenue through comprehensive growth services. With over 15 years of experience, Ryan partners with seed to Series B companies to transition from founder-led sales to scalable processes, achieving significant growth. Ratchet Ventures specializes in Fractional CRO services, strategic growth planning, and go-to-market strategies. As a 2x founder, 2x corporate exit, and 3-time founding sales leader, Ryan's expertise is instrumental in navigating startup complexities and driving innovation in the supply chain sector (Ryan Sullivan ). Key Takeaways: The CRO Perspective: Growing FreightTech Sales Gain insights from a Chief Revenue Officer on growing sales in the freight tech industry. Learn about the importance of building relationships with customers. Understand the growing significance of revenue management in companies. Discover how to transition from founder-led sales to a scalable sales process. Hear about Ryan Sullivan's unconventional journey to becoming a successful tech sales leader. Learn three key levers to grow sales in freight tech and logistics companies. Understand the value of genuine expertise and personal connections in the era of AI-generated content. Timestamps (00:00:01) The CRO Perspective on Freight Tech Sales (00:00:20) Fractional CRO for Early Stage Companies (00:01:35) The Growing Importance of Revenue Management (00:04:00) Scaling Sales Beyond Founder-Led Efforts (00:08:05) Accidental Entrepreneur Discovers Supply Chain Tech (00:14:18) Three Levers to Grow Freight Tech Sales (00:16:03) Selling Larger Deals in Freight Brokerage (00:19:34) The Value of Authentic Expertise (00:22:17) Boost Sales Conversion Through Customer Understanding (00:24:32) Niching Down for Higher Conversions (00:32:34) Focusing on the Ideal Customer Profile (00:39:35) Fractional CRO: Helping Companies Overcome Growth Barriers (00:43:21) Fractional CRO: Driving Strategic Sales Growth (00:47:03) Navigating Sales Leadership Challenges in Growing Companies (00:51:48) Three Ways to Grow Freight Tech Sales (00:52:52) Navigating Supply Chain Technology and Capital Learn More About The CRO Perspective: Growing FreightTech Sales Ryan Sullivan | Linkedin Ratchet Ventures | Linkedin Ratchet Ventures The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Scale Your Sales Podcast
#244 Anne Pao - Driving Revenue Growth to Effective Sales Leadership

Scale Your Sales Podcast

Play Episode Listen Later Jun 3, 2024 32:45


In this weeks' Scale Your Sales Podcast episode, my guest is Anne Pao. Anne is 5 times Startup Operator, Heart-forward Leader, Mother, Startup Advisor and Board Member. Anne is founder/CEO of Ignite Consulting, a fractional GTM strategy and RevOps firm that partners with startups to install and scale a unified GTM foundation. In today's episode of Scale Your Sales podcast, Anne offers a unique perspective honed through her experience as a buyer in over 500 deals. Anne shares the types of conversations that have shaped her approach as a sales leader and Chief Revenue Officer (CRO). Delve into the importance of understanding the viewpoints of various stakeholders, both internal and external, to effectively communicate the value and return on investment of your product or service. Welcome to Scale Your Sales Podcast, Anne Pao.   Timestamps: 00:00 - Driving Revenue Growth to Effective Sales Leadership 05:42 - Analyzed, quantified, and presented business case successfully. 06:27 - Developed ROI plan for software implementation and adoption. 10:45 - Understanding buyers and mitigating risks for success. 15:25 - Essential skills for exceptional sales performance. 16:02 - Seeking baseline competence, focus, strategy, and measurability. 19:55 - Interview process focuses on skills and alignment. 22:26 - Recruiters stress test skills and decision-making process. 27:29 - Ignite Consulting, one year old, offers go-to-market services. 29:16 - Need alignment, operating cadence, and team support.   https://www.linkedin.com/in/annepao/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.  

Bite Size Sales
What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

Bite Size Sales

Play Episode Listen Later May 28, 2024 35:28


Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?This episode addresses these current challenges and more, providing valuable insights for sales and marketing leaders looking to accelerate their revenue growth in 2024.In this conversation we discuss:

The Thoughtful Entrepreneur
1911 – Unlock the Potential in Businesses with Kyle Mealy

The Thoughtful Entrepreneur

Play Episode Listen Later May 15, 2024 20:23 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Next Level Coaching, Kyle Mealy.Kyle Mealy, CEO of Next Level, discussed the transformative role of a fractional Chief Revenue Officer (CRO) in the B2B and small business sectors. Kyle specializes in blending marketing and sales with a profit-oriented approach. He focuses on enhancing margins and collaborates closely with CFOs to ensure profitability. His primary attention is on companies that rely on monthly recurring revenue or high-ticket projects, especially within the professional services sector, which often involves technical or complex products. Kyle observed that companies generating under $10 million in revenue usually cannot afford a full-time marketing or sales executive. Using his extensive experience, he developed a proven formula for driving new revenue for these businesses.Kyle highlighted the underutilized potential of LinkedIn and SEO for generating targeted B2B traffic. He also introduced the concept of a revenue strategy statement, a guiding principle that aligns all sales and marketing decisions with the company's specific revenue objectives and unique market stance.Key Points from the Episode:Kyle's role as a fractional chief revenue officer (CRO)Specialization in working with companies in the monthly recurring revenue or high-ticket project spaceDifferences between B2B and B2C marketingEffective tactics for B2B marketing, including LinkedIn and SEORevenue strategy statement and its importanceKyle's role as a change agent within organizationsSigns indicating the readiness for a fractional leaderCost-effective option for small businessesCase study and upcoming book by Kyle MealeyAbout Kyle Mealy:Kyle Mealy is a distinguished leader, educator, and motivational speaker who thrives on harnessing the latent potential within entrepreneurial ventures and their leadership. He excels in transforming businesses and individuals, facilitating breakthroughs to elevate them to their next level of success. His dynamic approach and energetic focus consistently yield significant improvements in performance and growth for the businesses he engages with.His approachable teaching style and adept public speaking skills enable him to captivate large audiences, making complex concepts feel intimate and relatable. Kyle's passion is evident in his impactful delivery and the practical content he shares, derived from his extensive experience in coaching and executive leadership. Under his guidance, entrepreneurs he has coached have seen their profits soar up to tenfold, with businesses averaging a 35% annual increase in top-line revenue growth. His methods inspire and deliver tangible results, making him a sought-after figure in business development.About Next Level Coaching:Next Level Coaching offers transformative business solutions through its Fractional Chief Revenue Officer (CRO) service, tailored specifically for small businesses with revenues between $1 million and $10 million. This service is designed to overcome plateaus in profit and growth, particularly in client service and recurring revenue models. By deploying the Next Level Revenue Model, the team at Next Level Coaching helps businesses implement scalable systems for marketing and sales, driven by data-informed decision-making and a focus on profitable revenue growth.Under Kyle Mealy's guidance, Next Level Coaching guarantees not just improvement but a doubling of top-line revenue within three years or less. The approach focuses on increasing the predictability and valuation of client businesses. For...

SaaS Backwards - Reverse Engineering SaaS Success
Ep. 119 – Why CROs are struggling and what they can do about it – with Guy Mounier, Co-Founder and CEO of Aptivio

SaaS Backwards - Reverse Engineering SaaS Success

Play Episode Listen Later Apr 19, 2024 30:52


With a startling low average tenure of 18 months, today's Chief Revenue Officer (CRO) is struggling. The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget or shifting economic conditions. It's this intense focus on both top-line growth and cost efficiency that's contributing to the high turnover and short average tenure of CROs, as they must quickly demonstrate success in these areas.So, what can they do about it?In this episode, Guy Mounier, Co-founder and CEO of Aptivio returns to the podcast to talk about:How CROs can gain the visibility they need into their go-to-market motion so they can pull the right levers.Why working with recruiters may help to ensure a company is ready for a CRO before hiring.What the future sales tech stack and use of AI may look like. ---Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

People of Packaging Podcast
256 - What about packaging that disappears?

People of Packaging Podcast

Play Episode Listen Later Apr 16, 2024 38:35


Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Sustainable Packaging Guide eBookGet the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Alex Abbott serves as the Chief Revenue Officer (CRO) at Smartsolve, a pioneering company specializing in water-soluble packaging solutions. His role encompasses not just steering sales strategies but also shaping organizational growth by aligning all departments under the umbrella of revenue generation. With a career rooted in the packaging industry, Alex has extensive experience on the rigid plastic side, contributing to his comprehensive understanding of the sector's dynamics. Episode Summary:In this dynamic episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, Cory Connors, and guest Alex Abbott engage in an enlightening dialogue about innovative strides in packaging. Entertaining and informative, the discussion orbits around the potential of eco-friendly alternatives like water-soluble wrappers and addresses common concerns about packaging disposal.As the packaging industry scouts for more sustainable solutions amidst growing environmental concerns, the conversation delves into Smartsolve's groundbreaking water-soluble paper. Abbott walks through the product's durability against factors like heat and humidity, its fascinating disappearance upon contact with water, and the implications for waste management. The hosts explore the material's various applications, from tampon wrappers to potential uses in food and healthcare packaging.Key Takeaways:Smartsolve's water-soluble paper is an FSC certified wood-based material that is drain safe and designed to minimize waste.The material is resistant to varying temperatures and minor humidity, yet dissolves efficiently when intentionally subjected to water.Smartsolve's offerings aim to position water-soluble materials as a less-studied and underutilized niche in the packaging industry.The product presents potential game-changing applications in single-use packaging and could propose solutions for the returnable and reusable segment.The discussants grapple with the broader implications of vast use of water-soluble materials in terms of circularity and potential plumbing impacts.Notable Quotes:"The idea of the title is VP of sales has been around for a long time, which essentially means player coach for all selling activities. And the differentiation with CRO is that, plus you are empowered and encouraged to build the entire organization…" – Alex Abbott on his role at Smartsolve."Our material, being water soluble, is a wood based material, FSC certified, and it's drain safe. That's the mind bender…" – Alex Abbott on Smartsolve's dissolvable product."We have a lot of market interest in our developing. Now, we also know all the household cleaning and laundry segments are a great fit, too, because their life cycle is around and with water." – Alex Abbott on the potential market for Smartsolve's paper-based material."You will never hear me speak against recycling. It's a great part of the equation. What I do say is our industry as a whole needs more and additional solutions than recycling…" – Alex Abbott on sustainability in the packaging industry."It goes down the drain and ends up becoming bacteria food for wherever it goes. And that's the circular aspect of it, given that it's a wood based item." – Alex Abbott on circularity in context of Smartsolve's materials.Resources:Smartsolve – company websiteDAYE brand tampons – user example mentioned that employs Smartsolve's water-soluble wrapper.Delve into the full episode for an in-depth view at how Smartsolve is disrupting the industry and exciting prospects for the future of packaging. Stay tuned for more episodes that continue to unwrap the layers of innovation and sustainability in the packaging sector. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Sales Code Leadership Podcast
Secrets of my journey from CRO to CEO!

Sales Code Leadership Podcast

Play Episode Listen Later Mar 27, 2024 38:15


Unlock the secrets of transitioning from a Chief Revenue Officer (CRO) to a Chief Executive Officer (CEO) with Michael Reid's incredible journey as our spotlight in the newest installment of the Sales Code Leadership Podcast!Delve into Michael's captivating story as he navigates the path from CRO to CEO, revealing invaluable insights and top tips along the way. Discover how you can make this pivotal transition into your first CEO role and embark on your own journey to leadership success. Tune in now for inspiration and actionable advice!Michael joined Megaport from Cisco, where he led the pure SaaS Network Visibility Business, ThousandEyes, as Chief Revenue Officer. In that time, he transformed the go-to-market, scaling the team from 150 to nearly 400, expanding into many new countries, and growing the ARR by 2.4 times, making it the largest Cloud, SaaS, and Internet Visibility platform in the world.Michael has spearheaded multiple acquisitions as the WW Head of Sales residing in California, US. He is known for his passionate and transformative Sales and Global go-to-market leadership focusing on Culture, People, and Execution. He previously led the Northern Region of Australia for Cisco and, prior to that, led Cisco Sales in Australia's largest Financial Services customers. He brings over 19 years of industry expertise and experience to Megaport.Michael holds a Degree in Aerospace Engineering from QUT and was CEO Magazine Sales Executive of the Year 2019.

RevOps Champions
Making Data-Driven Decisions and Aligning GTM Teams for Success

RevOps Champions

Play Episode Listen Later Mar 27, 2024 46:07


In today's episode, Michael Ewing discusses the critical role of data for decision-making, alignment, and scaling teams. He emphasizes the challenges posed by siloed systems and the necessity of integrated processes to align sales, marketing, and customer success. He also encourages collaboration between the Chief Revenue Officer (CRO) and the Chief Financial Officer (CFO). He aptly describes revenue operations (RevOps) as "the glue" that brings go-to-market teams together and enables growth.Find more at revopschampions.com

Hunters and Unicorns
The Playbook Universe | Alex Varel - Purpose Driven Leadership

Hunters and Unicorns

Play Episode Listen Later Feb 19, 2024 70:02


In the dynamic landscape of leadership, individuals like Alex Varel, CRO at Multiverse, stand as beacons of innovation and purpose-driven growth. In a recent podcast hosted by Simon Kouttis and Ollie Kuehne, Alex shared profound insights garnered from his extensive career journey, highlighting pivotal moments, the significance of recruiting suitable individuals, and the art of maintaining a pulse on operations, especially in his role as a Chief Revenue Officer (CRO). Evolution of Leadership Playbook Alex's journey unfolds against the backdrop of a rapidly evolving leadership playbook. With notable stints as GVP at Zscaler and mentorship under Carlos Delatorre at MongoDB, Alex embodies the ethos of progressive leadership, driven by a blend of resilience, adaptability, and a relentless pursuit of excellence. Navigating Remote Work Realities The discussion delved into the transformative impact of COVID-19 on work dynamics, underscoring the need for leadership to provide support amidst challenging times. The transition to remote work has necessitated a re-evaluation of traditional approaches, emphasizing trust, autonomy, and the ability to maintain productivity amidst distractions. Old Guard vs. New Guard Leadership Exploring the dichotomy between traditional and modern leadership methodologies, Alex emphasized enduring principles of hard work and adaptability. However, he also underscored the importance of purpose-driven leadership, aligning personal objectives with broader societal contributions. Recruitment as a Game-Changer A pivotal moment in Alex's journey came with a realization of the criticality of recruiting and identifying the right talent. His interview approach focuses on establishing connections and delving into candidates' formative years to understand their motivations—a philosophy anchored in prioritizing intangibles like drive and coachability over experience. Multiverse's Path to Success At Multiverse, Alex champions a culture of excellence and inclusivity, driven by a shared commitment to achieving significant commercial outcomes while making a positive impact on the world. With audacious growth plans and a focus on talent recruitment and nurturing, Multiverse stands poised to redefine workforce transformation. Conclusion: Redefining Leadership Excellence In conclusion, Alex Varel's journey epitomizes the evolution of leadership in an ever-changing world. With a focus on purpose-driven growth, talent recruitment, and a relentless pursuit of excellence, Alex and Multiverse are poised to leave an indelible mark on the world of leadership and workforce transformation.

Revenue Rehab
My Journey with Tracy Sestili: Going from CMO to CRO

Revenue Rehab

Play Episode Listen Later Feb 14, 2024 43:48


This week our host Brandi Starr is joined by Tracy Sestili, Chief Revenue Officer at Intellimize. Tracy is the former Chief Marketing Officer (CMO) turned Chief Revenue Officer (CRO) at Intellimize where she brings a holistic perspective and approach to the organization to drive end-to-end revenue generating strategies.  Prior to Intellimize, she has led teams at Fountain, SparkPost, CA Technologies, Cisco, and TiVo.  Tracy has 20+ years' experience helping GTM teams drive brand awareness along sustainable and scalable revenue streams. She has served on the board of Women for WineSense, is an active member of CHIEF, and co-founded a non-profit for lung cancer, for which she received a Bay Area Jefferson Award.  Tracy has also been an adjunct professor in digital marketing at UC Berkeley and San Francisco State University and has authored a book on digital marketing. In the fifth installment of Revenue Rehab's My Journey series, on the couch in this week's episode, Brandi and Tracy tackle My Journey with Tracy Sestili: Going from CMO to CRO Bullet Points of Key Topics + Chapter Markers: Topic #1 Going Wide and Varied or Going Deep [07:10] Tracy describes a key conversation that guided some of her decisions on next steps for her career while she was at TiVo; “I went to lunch with the CMO there and she said, ‘What do you want to do with your career?... your resume is very deep. And you know, you can go wide and be very varied. Or you can go deep in one area and sort of make that your career path. Have you thought about what you want to do?'” Topic #2 Finding Your Career Path: Taking Time for Reflection [15:30] “I think it's hard for people to take a break, and sit back and consider that it does take, literally taking time off,” Tracy says.  “I always recommend to people, when you kind of feel like you're burned out, maybe they'll take a staycation or something and try to decompress and really give it some thought about what you want to do.” Topic #3 The Journey from CMO to CRO [25:05] “It is not something that I sought out, it kind of fell in my lap,” Tracy reflects.  Built off an existing solid relationship with the CEO, who offered her the position, she considered that rapport as well as the company culture when she finally decided to make that move. “I also really love working for my CEO, he's just the kindest human and he's a very good thought partner. And I think that that's important if you're going to make that transition, to have a good relationship with your CEO and have a good relationship with finance. Because that, that's all that the CRO does, right? And those are the reasons why I said yes.”   So, What's the One Thing You Can Do Today? Tracy's ‘One Thing', when it comes to evaluating making the transition from CMO to CRO, “I think you need to get in the trenches with sales,” she says, “and see if you can shadow a salesperson from like, start to finish to really determine first, if that's something that you want to do, right? And then from there…seeing if you really understand the bigger picture of what's happening across the org from a data perspective, like, do you have insight to understand that? To me, those are the two things that I think would really help you decide if you want to do it.” Buzzword Banishment: Tracy's Buzzword to Banish is ‘attribution.  “I think now that I've gone from CMO to CRO it drives me even more crazy,” Tracy says, “[attribution] just really trips up marketers as a whole to try to figure out who gets credit for what, it's exhausting you know, if it's working, it's working and there's no need to fight over credit in my opinion.” Links: Get in touch with Tracy Sestili on: LinkedIn Twitter Intellimize e-Book: Filling in the blanks of your ABM program Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Revenue Builders
Starting a new CRO role? What to Assess with Terry Tripp

Revenue Builders

Play Episode Listen Later Feb 4, 2024 9:55


In this curated episode of the Revenue Builders Podcast, John McMahon and John Kaplan on the Revenue Builders podcast as they sit down with Terry Tripp, the Chief Revenue Officer at Tynes. In this insightful episode, Terry shares his experiences and key strategies for navigating the critical first steps as a Chief Revenue Officer (CRO). From understanding the team and connecting with customers to identifying early opportunities, Terry provides valuable insights for both new and seasoned CROs.KEY TAKEAWAYS[00:01:31] Understand the team: Prioritize one-on-one conversations with each team member to grasp goals and perspectives.[00:02:56] Explore customer insights: Delve into how customers use the solution, identify problems, and collect valuable feedback.[00:03:19] Seek early wins: Listen for blockers to tackle and discover near-term growth opportunities for quick successes.[00:08:40] Importance of sales process: Establish a common language, facilitate scalability, and ensure consistency for training and forecasting.HIGHLIGHT QUOTES[00:01:31] "The first thing for me is really getting to understand the people... one-on-one conversations with every single person in my organization."[00:02:36] "I really wanted to get into the shoes of our customers and understand really what's driving them to tackle this problem and choosing to tackle it with us."[00:06:00] "You've gotta get everybody speaking the same language... important part of a well-defined process is everybody understands what it means when a deal is at a certain stage."[00:06:57] "If you don't have a well-defined sales process, you can't really see any patterns."[00:07:28] "It's a great way to kind of bring those two together and look for those enablement opportunities that probably aren't isolated."Listen to the full episode with Terry Tripp through this link:https://revenue-builders.simplecast.com/episodes/perfecting-the-process-with-terry-trippCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

Hunters and Unicorns
SPECIAL EDITION - Spencer Tuttle - Sales Rep to CRO in 8 years!

Hunters and Unicorns

Play Episode Listen Later Jan 31, 2024 61:36


Join us in this engaging podcast featuring Spencer Tuttle, Chief Revenue Officer (CRO) of Redis, as he shares his remarkable career journey and imparts invaluable insights into the art of building and scaling organizations. Spencer takes us on a journey through his career, starting with his early days at BMC and later advancing into leadership roles at AppDynamics. Key takeaways from this segment include Spencer's emphasis on mastering each role he undertook. He underscores the importance of learning from exceptional leaders and peers at every career stage, amalgamating their wisdom to forge his unique approach. Spencer's transition to AppDynamics is explored, wherein he unveils his attraction to the company, driven by its exceptional team and the boundless potential of its technology. The evolution of the sales playbook, especially within the context of subscription software, is also a focal point of discussion. The episode delves into Spencer's perspective on pressure, drawing from his experiences at BMC. He articulates how embracing pressure can be a privilege and offers sage advice on taking personal accountability and delivering results. Spencer's journey into first-line leadership is unveiled, where he lays out the critical importance of transparency, team-building, and nurturing a culture that fosters growth and enablement. Alignment between organizational culture and individual expectations is another crucial theme, offering profound insights for both budding and seasoned professionals. Join us for this enlightening exploration of Spencer Tuttle's remarkable career journey and the profound wisdom he has gathered along the way. This podcast series offers a wealth of knowledge on mastering roles, transitioning to leadership, and navigating the dynamic world of business, all delivered by a seasoned expert with a wealth of experience. Don't miss this opportunity to gain valuable insights into building and growing successful organizations.

Over Quota
How To Hire for Growth Without Overhiring, with Karl Sharman

Over Quota

Play Episode Listen Later Jan 22, 2024 51:54


How do you hire for growth without over hiring? That's part of what I spoke to Karl Sharman, Head of Talent at Forgepoint Capital, about in this episode where he shared his perpective on the following: Why paying attention to ARR/Revenue per employee is so important and the alarming trend he saw happening 2H of 2022 The role of talent management and why he advices their porfolio companies to focus on performance efficiency How he helps their Founders/CEO to understand what great talent management looks like  Why it's important that Forgepoint Capital invest in Founders and CEO's that are coachable What he looks for when evaluating CROs Why having the proper organizational design is so critical to managing burn rate All that an more in this episode.  Karl Sharmans Linkedin Profile The Southampton Football Club (00:01:10) Discussion about the guest's experience and role at the Southampton Football Club. Talent Spotting in Football (00:03:50) Talent spotting process and decision-making in football recruitment. Transition to Forge Point Capital (00:07:41) Karls transition from the football world to working with Forgepoint Capital. Forge Point Capital's Investment Focus (00:10:07) Overview of Forgepoint Capital's investment focus and portfolio companies. Talent Acquisition and Performance Management (00:15:03) Discussion on the shift from talent acquisition to performance management and its impact on companies. The portfolio benchmarking (00:19:14) Discussing the mixed portfolio and the benefits of sharing data and benchmarking for better understanding and decision-making. Performance management and development (00:21:32) Exploring the positive aspects of performance management, including employee development, and dispelling negative connotations. Culture and talent management (00:23:24) Discussing the impact of culture, naming, and positive language in talent management and the importance of coaching and educating founders and executives. Coaching and influencing founders (00:24:23) Exploring the role of coaching and influencing founders and executives in making informed decisions and having a positive impact on their companies. Distribution of organization (00:27:07) Examining the distribution of organizational resources, particularly in relation to engineering, and the importance of achieving a balanced organizational design. Measuring the value of a CRO (00:30:03) Introducing the concept of valuing a Chief Revenue Officer (CRO) and discussing the criteria for measuring their impact and success. Factors affecting CRO tenure (00:31:24) Exploring the reasons for the average 17-month tenure of CROs, including transparency, expectations, and onboarding, and the importance of context and experience in evaluating CRO candidates. Attributes of a top CRO (00:37:47) Discussing the qualities and attributes of a top CRO, including energy, positivity, and previous experience, and the importance of building scorecards to identify top candidates. Tom Brady and NFL Player Comparison (00:38:40) Comparing Tom Brady's role in NFL to hiring the right candidate for a company. Onboarding Responsibility (00:39:43) Discussion on the responsibility of onboarding new hires, particularly for CEO and CRO positions. CEO's Role in Onboarding (00:40:22) The importance of CEO involvement in onboarding, with a reference to Elon Musk's approach. Motivation and Impact (00:43:28) Discussion on what motivates the speaker and the impact of making a difference. Long-Term Goal: Becoming CEO of Disney (00:44:44) Karls ambition to become the CEO of Disney and the long-term goal associated with it. Community and Collaboration Impact (00:48:42) The significant impact of community and collaboration on the speaker's career and business operations.  

Ecommerce Coffee Break with Claus Lauter
How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jan 3, 2024 31:57 Transcription Available


In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fmTopics discussed in this episode:What are some effective methods to mitigate companies dealing with attribution overlapHow shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businessesWhat role do profitability metrics play when it comes to scaling an ecommerce businessCommon structural issues in ad accounts and how can these impact scaling effortsLinks & ResourcesWebsite: https://www.leafgrow.io/LinkedIn: https://www.linkedin.com/company/leafgrowio/X/Twitter: https://twitter.com/leafgrowioGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/38h93584Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.comPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Support the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Revenue Builders
Moving into the CRO Role with Kelly Connery

Revenue Builders

Play Episode Listen Later Nov 19, 2023 9:52


In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Kelly Connery delved into the nuances of transitioning into leadership roles, specifically focusing on the Chief Revenue Officer (CRO) position. Kelly shares invaluable insights from his extensive experience in various leadership positions, offering crucial advice on leadership, team alignment, and global perspectives crucial for success in the CRO role.KEY TAKEAWAYS[00:01:10] Transitioning to Leadership: Moving from a singular contributor to a manager requires a shift from a selfish mindset to a selfless one, focusing on team success over individual achievements.[00:02:33] Embracing Coaching: Finding fulfillment in guiding and coaching the team often marks a natural progression for effective leadership.[00:03:51] Emphasis on Fundamentals: Emotional connection to the fundamentals is a key indicator of an individual's potential to excel as a coach or leader.[00:04:30] Realities of the CRO Role: Moving into a CRO position involves seeking alignment with the board, understanding growth objectives, leveraging technology, and comprehending global perspectives.[00:07:33] Decision-Making and Managing Influences: Handling situations where multiple stakeholders offer conflicting advice and ultimately making decisions as a CRO.HIGHLIGHT QUOTES[00:01:28] "It's not about certain individuals. It's all about the team."[00:03:51] "If they're emotionally connected to fundamentals, they're typically going to be a really good coach."[00:05:59] "Look for alignment. Challenges will come, but without alignment, it's going to be difficult."[00:07:33] "You have to make a decision. Get all these people whispering in your ear, and the buck stops with you."Listen to the full episode with Kelly Connery through this link:https://revenue-builders.simplecast.com/episodes/the-art-of-selfless-leadership-with-kelly-conneryCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

Revenue Builders
Scaling Sales at a Startup with Chris Reisig

Revenue Builders

Play Episode Listen Later Nov 12, 2023 14:19


In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Chris Reising, a five-time Chief Revenue Officer (CRO) with extensive experience in scaling sales at early-stage tech companies, shares invaluable insights into the challenges and strategies involved in scaling sales functions for startups. From finding product-market fit to hiring the right sales reps and understanding the importance of pain points, this conversation provides a comprehensive guide for entrepreneurs looking to grow their businesses.KEY TAKEAWAYS[00:01:17] In the early stages of a startup, you must wear multiple hats, including being a product manager and a sales professional. Understanding the ICP and gathering customer insights are crucial.[00:02:31] The early days of a startup involve learning every day, attending sales meetings, understanding objections, and identifying the value your technology brings. Effective communication with the product team is key.[00:04:05] Investor relations play a significant role. Early-stage investors look for different data points, and their feedback can be invaluable in understanding market signals.[00:06:11] The importance of prioritizing technology components based on customer pain points and the potential to generate immediate revenue.[00:07:44] Recognizing a recurring pattern in sales discussions where customers react positively to specific functionalities is a sign of repeatability and scalability.[00:09:05] Founders who want to remain deeply involved in the sales process need guidance on when to step back. It's a common challenge in early-stage startups.[00:12:42] Breaking down a grand vision into bite-sized chunks of value that address specific business problems is crucial for achieving repeatability and market success.[00:13:30] Expanding the vision is essential but keeping the framework simple enough for the market and sales team to understand and execute is key to early-stage success.[00:13:50] The importance of focusing sales efforts on the most productive areas and avoiding the mistake of spreading sales teams too thin.HIGHLIGHT QUOTES[00:06:56] "When you start to recognize a recurring pattern...you start to say, 'Now I have some sense of repeatability,' and that's really important."[00:10:08] "There's a huge difference between a first and second-time founder...you need to help them understand that stepping away is an important part of growing the business."[00:13:01] "Recognize you've got to break that big vision down into bite-sized chunks that can be digested by your go-to-market team and by the market, by customers."[00:13:30] "Where are we going to place our salespeople? Where are they going to be the most productive? That's really a key point."Listen to the full episode with Chris Reisig in this link:https://revenue-builders.simplecast.com/episodes/building-a-scalable-culture-with-chris-reisigCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

Selected - The Sesamers Podcast
Liam Boogar-Azoulay

Selected - The Sesamers Podcast

Play Episode Listen Later Oct 26, 2023 22:42


HighlightsFrom Bus Driver to Blogger: A Unique Career PathLiam's journey into the tech world is nothing short of fascinating. Starting in LA as a bus driver to pay for college tuition, he ventured into the world of startups after moving to France and starting a blog about the local startup scene. His journey began in 2011, and as he recalls, "I started a blog as a creative outlet," choosing the thematic colors of orange and black as the blog started in the spooky month of October. Little did he know that his creative outlet - Rude Baguette - would later become France's leading startup blog. As the blog quickly gained traction, he began exploring ways to better monetize the opportunity.The Impact of Events (and English) on the Tech EcosystemFrom his community of readers, Liam noticed a demand for connections between startups, VCs, and founders. Readers would write to him to be put in touch with relevant parties that Liam had connections with or wrote about. Out of respect for the ethos of maintaining an editorial independence, Liam did not want to facilitate direct connections. Nevertheless, this was the window of opportunity he needed: to bridge this gap, Liam started organizing events as opportunities for networking among readers and in this way, giving them the opportunity to arrange meetings amongst themselves during the events. They soon discovered that one of the best filters for competitive startups was the fact that they had to participate in English. Naturally, any startup or participants interested in an international audience were willing to participate in English events.The Rise of SaaS: What You Need to KnowDuring the conversation, Liam sheds light on the Software-as-a-Service (SaaS) model, explaining its fundamental principles. He emphasizes the importance of high gross margins in venture capital and how SaaS businesses excel in this regard. SaaS companies leverage predictability and recurring revenue streams, making them appealing to both investors and entrepreneurs. Understanding the SaaS playbook involves finding a niche, excelling in it, and delivering what customers are willing to pay for, all while ensuring they're delighted with the product. Liam's years of experience in the venture capital and SaaS space becomes apparent in how he details the perspective investors have in this domain. He shares insights for founders of SaaS startups to understand how to better capture investor interest.From Marketing to Revenue Strategy: The Transition at ScalewayLiam's career evolved from marketing into the role of Chief Revenue Officer (CRO) at Scaleway. He shares his perspective on marketing's role in revenue generation. Marketing, brand-building in particular, plays a vital role in driving organic demand generation, leading to lower customer acquisition costs for companies with strong brands. At Scaleway, this understanding allows the team to predictably forecast revenue and strategically plan product development.Facilitating Great Conversations: Event Organizers Take NoteLiam's experience in organizing events highlight the value of facilitating meaningful conversations within the tech community. He emphasizes that events with a clear editorial focus, designed to foster engaging discussions, are the events that result in more lasting impacts. These conversations create valuable connections and contribute to the growth of the tech ecosystem, making them a crucial element of the industry.This conversation with Liam provides a glimpse into the dynamic and ever-evolving world of tech startups, the power of events, and the strategic insights needed to thrive in the SaaS landscape.Liam's journey from bus driver to tech influencer and CRO at Scaleway serves as a testament to the exciting opportunities that await those who embrace the tech scene with both passion and creativity.Speaking of events, Liam will be at Station F in Paris on November 17th for Scaleway's first ai-Pulse event; a one-day technical conference dedicated to AI innovation, research & implementation

The Thoughtful Entrepreneur
1702 - The Shifting Industry: Software with Jafton's Sardor Akhmedov

The Thoughtful Entrepreneur

Play Episode Listen Later Oct 19, 2023 24:24 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Revenue Officer (CRO) and Co-Owner of Jafton, Sardor Akhmedov.Jafton has been in the business for ten years, working with various clients, from startups to enterprise clients like Alaska Airlines. Their main focus is on app development, and they have worked on projects for well-known companies such as Kroger and Allbirds.Sardor shared some examples of the clients they have worked with and the impact they have had. He highlighted their work on mobile apps for companies like Kroger, Allbirds, and Alaska Airlines. But their expertise doesn't stop there. They also excel in staff augmentation, providing designers and developers to existing tech teams.Sardor expressed his excitement about working with startup clients, creating something new and disruptive in the industry. They are building social media and dating apps that promise to bring innovation to the market. He even mentioned a unique app they developed for dogs, where users can match their dogs with other dogs.Sardor also shared his advice on choosing a development partner for app development. He warned about the saturated market and advised checking the number of employees listed on a company's LinkedIn profile to ensure they have their talent. He cautioned against over-negotiating, as it can affect the agency's motivation to complete the project. Key Points from the Episode:Overview of Jafton's app development services and clientsDiscussion of Jafton's work with startups and disruptive appsTrends and advancements in the app development industry, including no code and low code platformsPotential impact of AI on businesses in the next five yearsGrowth strategies and attracting clients for JaftonAdvice on choosing a development partner for app developmentFastest ways to get in touch with Jafton for project discussionsTransparency and documentation practices at Jafton, including call recordingsAbout Sardor Akhmedov:Sardor Akhmedov is a prominent serial tech entrepreneur and public speaker known for his multifaceted roles in the tech industry. As the COO and managing partner at Jafton.com and Missed.com, Akhmedov plays a crucial role in these innovative tech companies. Additionally, he is a co-founder of UzbekDiaspora.com, a global nonprofit organization that unites Uzbekistanians living abroad.Akhmedov's career showcases his commitment to leveraging technology for meaningful impact. His leadership at Jafton.com and Missed.com demonstrates his expertise in managing and scaling tech ventures. Furthermore, his involvement in UzbekDiaspora.com highlights his dedication to fostering connections within the Uzbekistani diaspora community worldwide.With a reputation for excellence in the tech sector and a commitment to community-building, Sardor Akhmedov continues to be a driving force in the intersection of technology and social impact.About Jafton:Jafton is a pioneering tech company known for its core values and innovative approach. Their commitment to transparency fosters trust among clients and team members, enabling clear communication of goals and visions. Speed and quality are paramount at Jafton, especially when collaborating with funded startups, allowing clients to outpace their competitors through rapid and high-quality project development.Embracing innovation, Jafton consistently incorporates cutting-edge technologies into its projects, ensuring a dynamic and forward-thinking approach. Their curiosity drives them to explore unique solutions for each project, constantly...

The Logistics of Logistics Podcast
Using AI to Gain a Competitive Advantage with Matt Parry & Kevin Coomes

The Logistics of Logistics Podcast

Play Episode Listen Later Oct 19, 2023 52:55


Kevin Coomes, Matt Parry and Joe Lynch discuss using AI to gain a competitive advantage. Matt is the Senior Vice President of Werner Enterprises, a key component of the company's portfolio of transportation services solutions. Kevin is the Chief Revenue Officer (CRO) at Greenscreens.ai, a pricing platform specifically tailored for the truckload spot freight market. About Kevin Coomes  Kevin Coomes, the Chief Revenue Officer (CRO) at Greenscreens.ai, an accomplished freight tech professional with over 15 years of sales, business development, and start-up experience spanning two countries. His expertise extends across a diverse range of industries, including healthcare, energy efficiency, logistics, and technology applications. Kevin's journey in transportation and logistics began in China, where he managed ocean and air imports for his own venture, Phoria Energy Solutions. Additionally, he collaborated with AnSen Beyond Investments on various logistics projects involving commodities and agricultural products, demonstrating his proficiency in navigating international markets. Fluent in Mandarin, Kevin spent three years living and working in China, immersing himself in the culture and language. Over the past decade, Kevin has built an extensive network that has fueled success and innovation in the U.S. logistics market. He has made significant contributions through his involvement in consulting projects with Metafora (formerly CarrierDirect) and his instrumental role in developing and executing sales, marketing, and product growth strategies for ExFreight Zeta, Inc. and Revenova, LLC. Kevin holds a bachelor's degree in political science, with a concentration in Chinese, from Kansas State University. This comprehensive academic background further enhances his ability to navigate diverse markets and engage with stakeholders on a global scale. About Matt Parry Matt Parry is the Senior Vice President of Werner Logistics, a key component of the company's portfolio of transportation services solutions. Parry is responsible for all of Werner Enterprises' fully developed Intermodal, Brokerage, Freight Management and Final Mile service offerings. He began his career at Werner in 1999 as the Director of Operations for Dedicated Services. During his time at Werner Enterprises, he has held leadership roles in both Operations and Sales within Dedicated, Temperature-Controlled, Intermodal and Werner Logistics. Prior to joining Werner, Parry spent nearly 10 years working in a variety of roles for Schneider National. Parry holds a Business Management degree from Indiana University-Purdue University in Indianapolis About Greenscreens.ai Greenscreens.ai is a pricing platform specifically tailored for the truckload spot freight market. Through the utilization of advanced machine learning techniques and big data, Greenscreens.ai offers real-time market price predictions that take into account the buying power of your company. Their platform not only provides highly accurate buy rates but also offers sell price suggestions based on comprehensive data analysis. This proven solution has been designed to assist companies in boosting their win rate, safeguarding, and expanding their profit margins, and improving the productivity of their sales representatives. Greenscreens.ai empowers businesses in the truckload spot freight market with the tools they need to make informed decisions and maximize their success. About Werner Enterprises Werner Enterprises delivers superior truckload transportation and logistics services to customers across the United States, Mexico and Canada. With 2022 revenues of $3.3 billion, an industry-leading modern truck and trailer fleet, more than 14,000 talented associates and our innovative Werner EDGE technology, we are an essential solutions provider for customers who value the integrity of their supply chain and require safe and exceptional on-time service. Werner provides Dedicated and One-Way Truckload services as well as Logistics services that include truckload brokerage, freight management, intermodal and final mile. As an industry leader, Werner is deeply committed to promoting sustainability and supporting diversity, equity and inclusion. Key Takeaways: Using AI to Gain a Competitive Advantage In the podcast interview, Matt Parry (SVP, Werner Logistics), Kevin Coomes (Greenscreens CRO), and Joe Lynch discuss using AI to gain a competitive advantage. Matt Parry discusses Werner Logistics' decision to partner with Greenscreens for dynamic pricing, as well as the implementation and ROI. Greenscreens.ai is a dynamic pricing platform for the truckload spot rate market. It provides buy and sell-side market intelligence and business insights to help users bid more effectively and grow and protect their margins. Greenscreens.ai is driven by real-time market data and provides high-confidence, predictive buy rate guidance and differentiated pricing strategies. It is personalized to each company's unique behavior and seamlessly integrated with existing systems and workflows. Greenscreens.ai has invested 110,000+ man-hours in R&D and serves 125+ customers in North America. Its network has aggregated and anonymized transactional load data over $20B and growing. A booked load influences the pricing model in less than 24 hours. The machine-learning engine considers over 130 features and data points in every rate prediction. Greenscreens.ai has been featured on the FreightTech 100 list and has won numerous awards for its innovative technology. Learn More About Using AI to Gain a Competitive Advantage Kevin on LinkedIn Matt on LinkedIn GS on LinkedIn Werner Enterprises on LinkedIn Greenscreens.ai website Werner Esterprises website Navigating the Freight Downturn with Kevin Coomes | The Logitics of Logistics Faster, Better Freight Quotes with Dawn Salvucci-Favier | The Logistics of Logistics What is Dynamic Pricing with Dawn Salvucci Favier | The Logistics of Logistics The Power of Partnerships with The Matt Silver | The Logistics of Logistics Episode Sponsor: Wreaths Across America Wreaths Across America Radio - Wreaths Across America The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Can You Hear Me?
What to do About Disengaged Workers?

Can You Hear Me?

Play Episode Listen Later Oct 18, 2023 33:56


Employee Motivation and Commitment is the lowest since June 2022, according to recent data from the ADP Research Institute. Why are employees feeling less motivated right now and what can be done about it? Join “Can You Hear Me?” co-hosts Eileen Rochford and Rob Johnson as they welcome special guest Mark Heisten,  a brand strategy and enterprise storytelling expert who will answer the question “What do we do about disengaged workers?”Meet our GuestMark Heisten - Leadership LegendMark Heisten more than 25 years of experience in marketing, sales, and business development in global financial services brands and emerging growth start-ups. During his career, he cultivated a reputation as a brand and communications innovator and change agent, focusing on improvements in people, process, and measurement to increase the value of the companies and teams he's led.Mark is currently an brand strategy and strategic communication instructor at the University of Colorado – Boulder and a founder of an executive storybuilding start-up Leadership Legend, which works with executives and rising leaders to craft reputation-building stories.Prior to CU-Boulder and Leadership Legend, Mark served as Chief Revenue Officer (CRO) at a FinTech start-up in San Francisco. Prior to that he was the Vice President/Head of Integrated Payments at Worldpay, a leading global payments technology company. There, he transformed the orientation of the team from work-product to work-results – data-driven and outcomes-focused. Mark oversaw the sales and marketing integration of the company's $425mm acquisition of Moneris US, and shaped the new global business strategy resulting from the $10B acquisition of Worldpay Plc.Mark served as the vice president of business development and a member of the executive team at Vanguard Cleaning Systems, a North American franchise system with more than 3,500 franchisees. During his tenure, he drove an overall increase in sales conversion rates, expanded the global footprint of the brand, and earned placement of the brand in the top 10 in the Franchise 500. Additionally, Mark implemented the company's marketing automation and Net Promoter Score (NPS) programs, which increased lead flow and retained existing clients more effectively.Prior to Vanguard Cleaning Systems, Mark was the head of commercial product marketing at Visa during the company's $18B IPO and was the Head of Account Management & Strategy at Nimblefish Technologies, a SaaS-based marketing automation start-up with clients including Apple, Adobe, Microsoft, Royal Caribbean Cruise Lines, FedEx, Lowe's Home Improvement and the U.S. Army among many others.Mark also worked at several start-ups and integrated marketing communication agencies. His programs earned numerous awards from the PRSA and DMA including a Silver Anvil of Excellence award and ECHO Diamond awards. Mark has worked with numerous clients including: American Express, Apple, AT&T, Adobe Systems, Business Objects, Capgemini, Chicago Bulls, Chicago White Sox, FedExKinkos, Holiday Inn, HP, IBM, IMD, Intuit, Lowe's Home Improvement, MasterCard, Microsoft, Midas, Owens Corning, Ralston-Purina, Vantiv, Visa and Worldpay.Mark earned his BA in English from the University of Missouri, his MBA from Santa Clara University's Leavey School of Business, and is currently finishing his Ph.D. Media Research and Practice from the University of Colorado-Boulder. His research focus is on ethics, leadership, and socio-political engagement by corporations.Mark adheres to the belief that great people make great cultures, and great cultures build valuable brands.

Revenue Builders
Investing in the Future of B2B Software with Andy Price

Revenue Builders

Play Episode Listen Later Sep 28, 2023 66:57


As Founder of Artisanal Talent, Andy is globally recognized for having helped build, and invest in, some of the most successful software startups in history. He has spent 26 years in the industry, built two companies as CEO in the exec search industry, and 2 years inside two of the top VC firms in the world (Redpoint and Index).He continues to work closely with, and learn from, the best VC's in the history of the space: Mike Speiser (Snowflake Founding investor), Scott Raney (Twilio, Stripe, Hashi), Mike Volpi (Elastic, Pure, Confluent, etc.), Ravi Viswanathan (Plaid, MuleSoft), Eric Vishria (Confluent, Amplitude, Contentful, Benchling), Pat Grady (Zoom, SNOW, etc.), Hemant Taneja (Stripe, Livongo, Olive, etc.), among others. He worked for ~2 years at Index as an EIR, 1 at Redpoint as a Venture Partner, and has been fortunate to be a strategic Limited Partner of most of the top performing venture firms.In this interview, Andy discusses the world of recruiting and talent acquisition in the software industry. He shares the story behind the founding of his companies and how they connect capital and talent to help build iconic software companies. John and Andy delve into the changing landscape of recruiting, the importance of specialization, and the shift towards consultative recruiting. The conversation also explores the role of sales leaders in the recruiting process and the common misconceptions about replacing sales leaders as a company grows. Andy emphasizes the significance of owning the recruiting process and investing in talent acquisition.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:24] Introduction to Artisanal Ventures and Artisanal Talent.[00:04:36] Shifting search firms from transactional to contributing to a company's success.[00:10:47] Easy access to capital caused recruiting inefficiencies.[00:20:07] The four phases of company growth: product-market fit, deal stage, scale stage, and maturity stage.[00:24:08] We must plan for the future to avoid disruptions.[00:24:24] Balance between sales and implementing processes is crucial.[00:25:04] Continuity in leadership is vital for a company's stability.[00:25:18] Recruiting talent from large tech companies can be complex.[00:32:32] Sales leadership has become more complex and analytical.[00:45:22] Sales leaders should prioritize team cohesion over just increasing salaries.[00:47:37] Careful evaluation of the first CRO is critical for long-term growth.[00:53:01] The demand for enterprise sales expertise is rising.[01:03:34] AI can enhance candidate selection but won't replace human judgment.HIGHLIGHT QUOTES[00:45:22] "Sales execs sometimes resort to being transactional, just offering more money, but that behavior eventually tarnishes the team's reputation and trust within the company." - Andy Price[00:47:37] "Proper evaluation of the first Chief Revenue Officer (CRO) is crucial for sustained growth, and rushing this decision can lead to significant problems down the line." - John McMahon[00:53:01] "You have this gigantic industry-wide scramble for enterprise talent... It's all about efficiency, cost efficiency."[01:03:34] "I think as soon as the customer embraces how they would use technology to de-risk a hire, I think that's going to be a moment that's very similar."ADDITIONAL RESOURCESMore tips for handling an RFP as a seller: https://forc.mx/3ELMidQHow to stack customer requirements in your favor: https://forc.mx/48oUxdFLearn more about Andy through this link.LinkedIn: https://www.linkedin.com/in/andyprice1/Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

Revenue Builders
Command and Control of the Business with Murray Demo

Revenue Builders

Play Episode Listen Later Sep 17, 2023 17:40


In this episode, John McMahon and John Kaplan host Murray Demo, a seasoned CFO with a wealth of experience at renowned companies. Murray shares valuable insights on the transition from sales leader to business leader, emphasizing the need for aligning with company-level problems and becoming a strategic thinker. The discussion explores the ideal profile of a Chief Revenue Officer (CRO) with a focus on business acumen and alignment with company goals. Murray also discusses the challenges of budgeting during economic downturns and the delicate balance between fiscal responsibility and agility. Key metrics for evaluating sales performance, including command of the business, pipeline management, and discounting, are highlighted. The episode concludes by addressing the burden of budgeting within organizations and the importance of aligning compensation programs with corporate strategies.KEY TAKEAWAYS[00:00:50] Transition to Business Leadership[00:04:05] Aligning with Company Priorities[00:05:02] Adapting During Tough Times[00:16:06] Aligning Compensation with StrategyHIGHLIGHT QUOTES[00:00:50] Becoming Business Leaders - "The best sales leaders are actually business leaders. They've made a transition from carrying the bag and trying to make their number."[00:04:05] Sales and Business Strategy - "So how do my priorities or the company priorities get funded and does my team know that I utilize my seat at the table as well as I could to try to better the sales organization?"[00:05:02] Adapting During Tough Times - "When the recession hits, customers just don't have as much money to buy things. So you're going to have to pull back in marketing and you're going to have to pull back on sales."[00:16:06] Aligning Compensation with Strategy - "I think there has to be some thoughtfulness about how you transition from, you know, here's your quota. Here's what you can do on accelerators. It's all cash. To start mixing in more stock as you go."Listen to the full episode with Murray Demo in this link:https://revenue-builders.simplecast.com/episodes/leading-through-economic-challenges-with-murray-demoCheck out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4

Rise of RevOps
Driving Accountability with RevOps with Scott Hofmann, Chief Revenue Officer of GFT USA

Rise of RevOps

Play Episode Listen Later Aug 15, 2023 33:39


In this episode of Rise of RevOps, we talk with Scott Hofmann, Chief Revenue Officer of GFT USA. GFT is a digital transformation IT professional services firm that develops sustainable solutions based on new technologies, including artificial intelligence and blockchain. As CRO, Scott manages the marketing, go-to-market strategy, and brand awareness strategy in the US.Today, Scott describes the accountability aspect of RevOps, and building empathy between teams and clients. He also explains why tools can't replace thoughtful strategy and development in the industry.Guest BioAs of March 2023, Global digital transformation company GFT has named Scott Hofmann its Chief Revenue Officer (CRO) in the U.S. Hofmann joins GFT following the company's recently announced plans to unify operations in the Americas to serve companies both in the U.S. and throughout the region. In his most recent role as Senior Vice President and Managing Director at Globant, Hofmann led the digital transformation of U.S. businesses through nearshoring via Globant's Latin American delivery centers. He also served as Vice President at Capgemini Invent, where he was responsible for a North American portfolio covering asset and wealth management.Guest Quote“[RevOps is] an accountability aspect. It's deriving empathy between these different, unique areas of skill to understand how we each impact the other. And it doesn't devolve into tools. Just lots of tools where we can automate all these things and we know everything about a client, and that's the end of it and you're done. The human aspect and that accountability aspect, I think is probably the most interesting and critical thing.”Time Stamps:00:34 - Scott's start02:06 - About GFT08:16 - About DevOps10:34 - Selling human capability 12:22 - RevObstacles14:55 - RevOops17:15 - The tool shed24:19 - Areas of investment 29:11 - Data tips32:11 - Quick hitsSponsorRise of RevOps is brought to you by Qualified. Qualified's Pipeline Cloud is the future of pipeline generation for revenue teams that use Salesforce. Learn more about the Pipeline Cloud on Qualified.com. Links Connect with Scott Hofmann on LinkedInConnect with Ian Faison on LinkedinCheck out GFT Group