Podcasts about aido

As AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands to have a voice, and how can this change redefine connection and accessibility? In this episode of The Trending Communicator, host Dan Nestle sits down with the dynamic duo behind Pragmatic Digital, a strategic marketing agency at the forefront of leveraging cutting-edge technology for tangible business results. Susan and Scot Westwater, authors of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, share their journey from traditional marketing to becoming trailblazers in the world of voice and conversational AI. This episode offers a comprehensive look at the conversational AI ecosystem, from voice assistants like Alexa and Google Assistant to the integration of voice capabilities in mobile apps and customer service platforms. The Westwaters provide invaluable insights on how businesses can harness these technologies to enhance brand experiences, streamline operations, and create more meaningful customer interactions. They educate Dan on some of the finer points of conversational AI and discuss its impact on marketing and communications, offering strategies for implementing voice technology in various business contexts. The conversation highlights the importance of intentional design in creating effective voice experiences, balancing automation with human oversight in AI-driven customer interactions, and the future of agentic AI and its potential applications in business. Whether you're a seasoned marketer, a communications professional, or a business owner looking to stay ahead of the curve, this episode provides actionable advice on integrating conversational AI into your strategy. Susan and Scot's expertise demystifies complex concepts, making them accessible and applicable to businesses of all sizes. Don't miss this opportunity to learn from two of the industry's leading voices on how to leverage conversational AI to drive customer engagement and propel your business forward in the digital age. Listen in and hear about...  Embracing conversational AI as a powerful tool for customer engagement How voice technology democratizes information access and distribution Crafting brand personalities for AI-driven interactions with customers Balancing human oversight with AI automation in business processes Leveraging voice assistants and chatbots across multiple communication channels Practical steps for integrating AI into existing marketing and PR strategies The future of agentic AI and its potential impact on business operations Notable Quotes On the Power of Voice in Communication: "Spoken word suddenly became this way of being able to transfer information in a much more democratic method. You didn't have to be able to read. There were opportunities to put things in language. It was starting to get back to the roots again of how information was kind of pulling down some of the gatekeeping." - Susan Westwater [08:04 → 08:35] On the Evolution of Brand Personality: "These were all really interesting, rich experiences that come into play, which is what really geeked me out. Now, Scott was a lot. I would say I was more of the heart and emotion of the possible. I would say Scott was much more of the rational nut to put to." - Susan Westwater [08:35 → 08:51] On the Accessibility of Conversational AI: "It reduces friction. It removes literacy out of the equation. You don't have to know how to use a computer. Literally, as long as you can ask a question, you can get some sort of response." - Scot Westwater [10:08 → 10:21] On the Versatility of Conversational AI: "Chatbots are part of conversational, voice assistants are part of it. Voice Mode and ChatGPT, they're all different flavors of it. You're physically using your voice to ask a question and getting some sort of response from a system." - Scot Westwater [10:34 → 10:49] On the Importance of Intentionality in AI Voice: "We have to be intentional then, by the way, about who it is we want our audiences to speak with. And that can work from a B2B perspective just as much as it can work from an external customer engagement perspective." - Susan Westwater [17:02 → 17:17] On the Practicality of AI in Business: "In practical business you probably don't, you probably don't need AGI, quite frankly. A lot of what we're talking about is automating basic business processes, whether you're using AI or other tools." - Scot Westwater [1:01:22 → 1:01:37] On Getting Started with AI: "Do what you did and just get started now, whether it's learning or experimenting or use case identification, like, just start. There is so much fear out there. There's so much, quite frankly, misinformation related to AI and it's just a matter of getting in there, getting comfortable, getting those quick wins, seeing how it can actually help your process." - Scot Westwater [1:05:28 → 1:05:52] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Susan and Scot Westwater Susan Westwater | LinkedIn Scot Westwater | Linkedin Pragmatic Digital | Website Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement | Amazon Timestamped key moments from this episode (as generated by Fireflies.ai)

Lucia Todaro"La felicità possibile"Piccoli indizi di quotidiana saggezzaFeltrinelli Editorewww.feltrinellieditore.itSe la felicità non fosse l'ideale irraggiungibile che ci immaginiamo e la potessimo scorgere in ogni situazione, anche in quelle che avremmo preferito evitare? E se le cose potessero parlare, che cosa ci direbbero della felicità? Per rispondere a queste domande Lucia Todaro, psicopedagogista, da sempre interroga i piccoli oggetti d'uso quotidiano. Sono proprio le cose “da nulla”, quelle di cui non misuriamo il valore in termini estetici, funzionali o economici, a suggerire la via d'accesso e il percorso più breve verso una felicità possibile. Svelandone il senso nascosto, metaforico, l'autrice le rende promemoria emotivi, che ci dotano delle competenze vitali per affrontare il nostro personale viaggio verso una vita piena e profonda. A volte basta saper osservare e ascoltare con attenzione per andare oltre l'apparenza, basta saper scoprire o attribuire valore per poterci stupire. Possiamo allenarci a farlo, cambiando il nostro modo di guardare gli oggetti più banali. Portandoli idealmente in tasca, possiamo trasformarli in opportunità per aprirci alla meraviglia, in indizi di speranza e coraggio; possiamo affinare la nostra abilità di orientarci nelle scelte e nelle relazioni, nutrire la resilienza e la capacità di sognare. Non sono solo oggetti, ma rappresentano concetti e delineano traiettorie verso la felicità che desideriamo. L'essere felici ha poco a che fare con il successo dei supereroi, la perfezione o il raggiungimento di obiettivi imposti dalla società; corrisponde piuttosto al saper dare significato a tutto ciò che siamo, abbiamo e sperimentiamo.Lucia Todaro, psicopedagogista, promuove il benessere emotivo, relazionale e spirituale delle persone di ogni età e ruolo. Dopo la laurea in Filosofia con indirizzo in Scienze umane ed essersi occupata di selezione e formazione aziendale, da oltre trent'anni opera come consulente psicopedagogica, di orientamento e formazione, lavorando in scuole, università della terza età e associazioni di promozione sociale (Caritas, Aido, Sportello Scuola Volontariato). Dal 1995 collabora stabilmente con il Centro Sportivo Italiano come formatrice psicopedagogica in progetti educativi e motivazionali. Si occupa di progetti, anche pluriennali, dedicati alle competenze umane e alla relazione d'aiuto sia per le amministrazioni pubbliche, sia in aziende ed enti privati. Questo è il suo primo libro. Il potere straordinario di dare senso alle cose ordinarie, nelle riflessioni e nelle parole di una psicopedagogista e formatrice che, da oltre tre decenni, guida ragazzi e genitori, educatori e insegnanti a immaginare e costruire il proprio percorso verso una felicità piena e una saggezza a portata di mano.IL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.

We couldn't miss EthCC 7, nor the chance to chat with Vitalik Buterin about Ethereum's status quo as an L1 amidst the plethora of L2s competing for market share, and what challenges will most likely arise along the way (e.g. staking decentralisation).Tune in for a captivating discussion on the importance of decentralisation as a last stand of human empowerment in the current geopolitical context and how it could positively impact AI's trajectory. Topics covered in this episode:Types of Ethereum ‘hardnesses' (sic)The L1 status quoStaking decentralisation & block buildingNon-financial crypto applicationsAccount abstraction & interoperabilitySolana & Bitcoin ecosystemsDeSci, biotech & longevityGeopoliticsEthereum nation state?The impact of AIDo not go gentle into that good nightEpisode links:Vitalik Buterin on TwitterEthCC on TwitterEthereum on TwitterSponsors:Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at - gnosis.ioChorus1: Chorus1 is one of the largest node operators worldwide, supporting more than 100,000 delegators, across 45 networks. The recently launched OPUS allows staking up to 8,000 ETH in a single transaction. Enjoy the highest yields and institutional grade security at - chorus.oneThis episode is hosted by Sebastien Couture & Brian Fabian Crain.

Join Jessiye as she takes Deanna and Tor for a rift romping ride in this epic conclusion of the Shaarp Edges storyline.  Then dive into the folklore behind the series as Jessiye shares insights into her inspiration for the story.  This is our last actual play episode for a while, so we hope you enjoy!    You can see video of this entire series at Patreon.com/WhenCritHappens   Here are some links to things we reference: Deck of Player Safety https://www.deckofplayersafety.com/  Deck of Playter Safety Demiplane App https://app.demiplane.com/dops   Ayida-Weddo, also known as Ayida, Ayida-Wedo, Aido Quedo, Aido Wedo, Aida Wedo, and Aido Hwedo (this is the most common spelling among African Scholars)   Content Warnings: swearing, threats to children, death of animals, heights, gore, body horror, death, misgendering, alcohol. Theme Music: Nathan Paul Original Musical Underscoring: Wormwood, Baylen Wagner and Benjamin Burgdorf Logo Design: Casey Hoekstra   Email us WhenCritHappens@gmail.com Or get in touch on the socials: Instagram  @whencrithappens

Martedì 24 aprile, le nostre Donne al Volante hanno ospitato la presidente nazionale dell'AIDO, Associazione Italiana Donazione Organi, Fabia Petrin. Da poco si sono concluse le celebrazione dei 50 anni dell'associazione e per l'occasione è stato rilasciato un video promozionale con sottofondo Un Senso di Vasco: «Il significato è molto importante, noi cerchiamo di spiegare che nel momento del decesso la donazione possa dare un senso a ciò che è appena successo e alla vita che si è spenta» spiega Petrin a Liliana Russo  e Katia De Rossi. «Ognuno deve essere libero di fare la propria scelta, per questo AIDO propone, da 50 anni, ai cittadini maggiorenni, di esprimere il proprio sì in vita e lo fa attraverso diverse modalità» ha concluso la presidente dell'associazione. 

Matt Reardon, Arden Koehler, and Huon Porteous sit down with Dwarkesh Patel to find out how you become a world-famous (among tech intellectuals) podcast host at 23. We also discuss how 80k would have advised 21-year-old Dwarkesh and 80k strategy more broadly.You can check out the video version of this episode on YouTube at https://youtu.be/H5px6CQTe8oTopics covered:How did Dwarkesh start landing world-class guests?Why is Bryan Caplan such an easy get?How does Dwarkesh think about ideological labels?Dwarkesh explains his pivot towards AIDo intellectuals matter for progress?Was Microsoft or the Gates Foundation more impactful?Do biographies ever matter more than their subjects?How would 80k have advised young Dwarkesh?What does motivate people in government and what should motivate people in government?Should do-gooders seek power?Should 80k advice always aim at the tails?Are people just layering their simple political memes onto the AI debate?How do you boost people's agency?How do we feel about self-perceived entrepreneurs?What's the tradeoff between having the right initiative and having the right ideas?How does 80k's advice deal with AI timelines?  Are 80k users self-selected for not being the highest potential people?Should you assume that everyone can make it to the extreme tail?In how many areas should 80k have detailed advice?What happened to the EA brand?

CSVAA: Questa mattina a Buongiorno Pnr la vicepresidente vicario Nadia Biancato dell'associazione Aido di Novi Ligure,ci invita al concerto benefico di sabato 20 Aprile al Salone Dolci Terre di Novi Ligure. Buon ascolto!

Gravissimo lutto per il mondo del volontariato veneto: Cestaro, 56 anni, è morto stanotte nella sua casa a San Bellino (Rovigo). Trapiantato di reni e pancreas una ventina di anni fa, negli ultimi tempi aveva avuto alcuni problemi di salute. Ha accusato un malore fatale.

In this episode, I: Talk about the SAG-AFTRA strike and AI Do a book review! Talk some NFL and NBA And more!

CSVAA: Con noi questa mattina in telefonica la vicepresidente dell'associazione AIDO di Tortona e Bassa Valle Scrivia ci invita alla S.Messa in Duomo e all'apericena presso il circolo di lettura di Tortona giovedì 28 settembre 2023

Fine settimana all'insegna della solidarietà e dello sport a Villaverla dove l'attivismo del mondo associativo e la sinergia con l'amministrazione comunale stanno dando risultati particolarmente significativi. Si parte questo pomeriggio nella splendida cornice di Villa Ghellini per la terza edizione del Calcio Balilla organizzato dai genitori di Villafun for Children, il 40esimi dalla fondazione del locale Gruppo Aido e domani con la gara ciclistica rosa col trofeo dedicato a Gimmy Coltro.

In occasione del 50esimo anniversario dell'Associazione Italiana Donazione di Organi e Tessuti (meglio conosciuta come AIDO), è intervenuta alle nostre Donne Al Volante del 20 luglio, il presidente Flavia Petrin. «Da mezzo secolo promuoviamo le donazione di organi vitali nelle scuole e piazze italiane, educando anche ad uno stile di vita sano che possa prevenire le malattie che necessitano di trapianto» le prime della nostra ospite. «Durante il Covid, per questione di priorità, le donazioni sono calate drasticamente per poi raggiungere numeri record nel 2022» ha poi ammesso Petrin che successivamente, ai microfoni di Katia De Rossi ed Agnese Spinelli, ha fugato alcuni possibili dubbi dei potenziali donatori: «Sono veramente morto quando donerò? In Italia abbiamo un eccellente sistema di certificazione della morte e dello stato di buona salute di chi dona».

What's up folks, today we're joined by Bobby Tichy, he's Co-Founder and Chief Solutions Officer at Stitch. Bobby's a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech:He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well known companies in martech, Salesforce and Marketo where he was able to lead and support countless implementation projects for some of the biggest brands in the world.At Salesforce he focused on Marketing Cloud technical and functional architecture. At Marketo he focused on project and program management.In 2016, he left the in-house world and jumped to the agency side of martech working at Lev (a premier Salesforce consultancy) for 6+ years where he focused on Marketing and Enterprise architecture solutions. He also co-founded the In the Clouds Podcast, a show about Salesforce Marketing Cloud.Last year, after Lev was acquired by Cognizant, he co-founded Stitch leading their solutions team. Stitch is a new martech consultancy that specializes in Segment and Braze tech stacks.Bobby's an expert in all things marketing technology architecture, customer data platforms, customer journeys and Dachshund dogs as the proud dog dad of 3. Bobby, welcome to the show, pumped to chat today.In-house vs agencyI'd love to start by getting your take on agency vs in-house, pros and cons and maybe get the inside scoop on going from SF to arch-nemesis Marketo a few years ago?I think the, the easiest way to think about agency versus in-house is when I was at Salesforce and Marketo, you're really just focused on the specific problem as it relates to the technology. So that might be implementing, you know, Salesforce, Marketing Cloud or implementing Marketo for a particular customer. But when we're on the consulting side or the consultancy side, you're really more focused on that customer. So what problem are we trying to solve? It's much more about business problems and outcomes than it is technology problems and outcomes.That's probably the best way to think about it. Or at least the the biggest delineation that I've seen over the years, which the consulting side is so much more fun and so much more complex. It has each has its own challenges.On the SF to Marketo switch, I think I I was so naive at that point I had no clue that it was like moving to their arch nemesis. Now it would be like going from Braze to Iterable or you know something along those lines. And it was interesting because I even remember at the time, once I got to Marketo, there were all these kind of rumblings. You never know if they were founded or not. But you know when Exact Target got acquired by Salesforce, was it, you know, who are the other bidders? And I don't know if you ever listened to the Acquired Podcast, but there's an episode of Acquired on Exact Target and Scott Dorsey goes through like that whole process. Which is pretty neat. And then he mentions the SEC filings, they actually have to disclose, they don't disclose the actual companies, but you can kind of deduce who the other bidders were. It's kind of neat to go through.But anyway when I got to Marketo, there was like all this conversation about Salesforce because the Salesforce and Marketo integration (at the time) was market leading as far as market automation platforms were concerned and the Exact Target and Salesforce integration was not all that great at the time. Now obviously that's totally flipped, but at the time it was interesting because I remember my first two projects on Marketo and Salesforce, I would kind of throw Exact Target under the bus a little bit with the horrible integration they had with Salesforce even though they were part of the same company. But I I had no idea to your point kind of like the political elements of my switch at the time.Switching platform expertise, from SFMC to Marketo to BrazeSo you went from SFMC to Marketo before going back to a SFMC focused agency but now you've left both platforms and at Stitch you guys focus on Segment + Braze. Did you play around with Braze before joining?(At Lev) we had a couple of large enterprise media entertainment customers that were leveraging both Salesforce Marketing Cloud and Braze and so they would use SFMC for journey orchestration and e-mail and then Braze for mobile because it's the mobile capabilities were so much better. The UI is a little bit better too, especially for marketers. And so that was our first introduction to that platform and then as as we were leaving Lev and trying to figure out what we were going to do next.Everyone that we talked to, people from Movable Inc, people from Salesforce, you know sales leaders there and other people in the Martech ecosystem, all of them were saying like Braze was really where a lot of the marketers were going because it combined a lot of what we all loved about Martech, which was the advanced use cases, the power of the data. But combined all that with better usability, more real time, better mobile capability. So it just seemed like a perfect marriage of what we had experience in, but then also what was up and coming?How would you differentiate the companies that use Braze versus Marketo or SFMC?These are broad strokes, so they're not specific or like universal comments. But I think the number one thing that we've seen for folks who are using Braze is those teams are typically more innovative and fast moving where they're relying on marketers to build out campaigns and be in the tool every day and where they they understand. I think the other area of that too is they have the best understanding of their data. So what's really awesome about Braze is this, this real time or event based architecture but also the the ability to to layer in some of those things.One thing that we always came up against whether it was at Marketo or Salesforce Marketing Cloud was we don't want to bring in all of our PII into the platform. And so you started to see like Movable Inc does a really good job of this, of being able to combine multiple different data sets and then just put to like push out a piece of content or copy that is personalized. But Movable Inc doesn't require that PII, It's just based on these integrations that are happening in real time and with Braze we can do something very similar right where I can call out to my Snowflake instance at the time of an e-mail send and I don't have to bring that PII into the platform, but I can still populate the PII and the e-mail. So these things that are are really fast-paced and moving.I think the area where Marketo is great is on the B2B side. We always saw a lot of customers migrate off of Marketo to whether it was SFMC or Braze because they're trying to use it for B2C campaigns or for high volume campaigns.Implementating Marketo at TeslaThe one example I always like to use, and this is years ago, but I was on the team that was implementing Tesla at Marketo back in I think it was 2015 and they were launching their Model 3 and it took Marketo about 8 hours to send about 2,000,000 emails. And so obviously I'm sure that's changed, you know being seven years ago, but at the time was a big deal. It took forever, right? And especially coming from Exact Target, which was this unbelievable sending engine. I couldn't believe it took that long. So suffice to say that was a bit of an escalation on the Tesla.Marketing teams represent the platforms they're using just like Dogs look like their ownersThis is probably not a very nice thing to say, but, I've heard comedians say that dogs look like their owners. I think Jerry Seinfeld actually mentioned that on one of his Comedians in Cars Getting Coffee episodes. I think you could say that same analogy for marketing teams, they represent the platforms they're using.Whenever you talk to a team that absolutely loves, you know, Adobe campaign. You know, it's most likely going to be a pretty rigid team that has very a lot of different data silos and it's kind of like the my stapler type of thing from Office Space, right?And then you have people who are using more innovative or faster moving platforms and they're much more nimble and flexible. It was just last week I was talking with a client of ours and they have a 14 day email SLA for a campaign, which is not horrible, but it's not fast by any means, right? And then we'll have other clients who have a three day SLA from beginning to end of that email campaign. So it's it's just interesting the different types of teams you see using different types of platforms.AI toolsThe other big topic these days and not just in martech is AI. Maybe we can spend the rest of our time here, there's plenty to cover.Job replacement and pausing AIDo you think AI will take over martech jobs, in 10-15 years? What are your thoughts on the current pace of advancements, should there be a pause?I definitely think there should be a pause. Not related to anything regarding Martech, but I just think that at the rate that innovation is happening, it becomes a little bit scary, especially when some of these AI systems start to get sentient feelings like what we saw come out of Silicon Valley a few months back. So I'm definitely on board for just you know, taking a brief pause. I think the hard part is globally do we fall behind if we take that pause? Do we think that China's going to take a pause? Do we think Russia's going to take a pause? There's all kinds of other implications to that.AI implications in MartechI think on the Martech side it's really exciting for technical marketers. And even for non-technical marketers, I think things that marketers always aspire to do like like A/B/N testing or optimizing campaigns, historically marketers are really bad at that and it's not necessarily their fault. They just don't have the tools to do it.It's kind of like how I feel about attribution. I'll never forget I was in a in a meeting with a client with one of our senior leaders at Lev and someone at the client asked about attribution and how we solve for that. And he piped in right away and said attribution's a pipe dream, which I just thought was hilarious, but also a little bit true, right? You can do first touch, you could do last touch, you could do equal touch. Like there's there's different ways of looking at it. But I think in my hope is that AI I will be able to help with that, that we'll be able to be a little bit smarter.And based on the business you're in, the industry you have do I have a mobile presence on my more brick and mortar like all these different things. In addition to integrations, AI will be able to help with building out snippets of code that those things like attribution will become much easier.I think that on the non-technical side you know everything that AI is pulling from is original content, right? Everything that is these, these algorithms or these machines are being fed is all things that that they're picking up from either the web or from libraries or whatever that might look like. And so I think there will always be a need for organic content. One of my hopes is, and I don't know if this is an AI solve, but my hope is that more marketing becomes more technical. Not self fulfilling, but we just get a notch deeper into the weeds, whether it's a blog article or things like that.Advice for adapting to AIFor marketers listening today, what advice do you have in terms of what they should be learning or doubling down on to future proof their careers in a AI-first marketing world… Yeah, I think the first portion of it is using it as an ability to learn. I've learned a lot about whether it's a platform or different types of marketing strategies through like having conversations with ChatGPT. So I think those things are helpful where it's condensed learning where it's doing a really good job of taking all these things that are are publicly available and then deciphering that in a way that's easy to digest.Propensity modelingThe area where there's a lot of opportunity is in propensity modeling, where marketers a lot of times are reliant on a data science team. If you don't have a data science team or something like that, I think they can be incredibly helpful. There's at least from what I've seen across any of the, you know, the MAP's or CEP's, there hasn't been a platform that's done this extremely well yet.And I I imagine that over the next three to five years will become much better of not only like propensity to buy or propensity to engage, but also you know, channel optimization. I mean there's still all kinds of companies out there that are sending emails three times a day because they think it drives more revenue than if they send one a day, which is probably a whole other podcast that we could dive into.And then also too I think the on the data front. Being able to actually understand your data in a in a more functional way without the need for a data science team, that's probably where I see the biggest opportunities for marketers. And then also embracing it, don't don't push back on it like there's not, it's you know, we're not we're not going back in time. You know, how can you leverage it to make yourself more efficient but then also make your campaigns or your strategy more effective as well.Happiness question: how do you balance everything and remain happy in your career and personal life?I spend a lot of time with my wife. We we walk together every morning. We go on trips together. We hang out a lot. Young people say like they may married their best friend. I don't think most people think that, but I did and it's awesome and she like knows just a just as much about Stitch as I do. So she's like she's like the combination of like friend, spouse and like manager all in one, which is awesome.Like I think some people would have a hard time with that, but it's like someone that constantly is pushing you, but then also the source of your happiness to your point as well. That's pretty cool.—Intro music by Wowa via UnminusCover art created with Midjourney

Featuring: Tony Berry, Co-Founder, Interloop.aiDo you feel like all of the data your business is collecting needs to be doing something to help you grow and scale? Are spreadsheets and analyses showing no precise insights on how to boost the efficiency of your operations? If so, it's time to put all that data to work for you. Understanding how to analyze and use the key figures will give a clearer direction on where improvements can be made – resulting in more success for your business.During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats with Tony Berry, the head of data initiatives at BrainSell and the Founder of Interloop.ai. The pair discusses how growth-focused businesses leverage tech integrations to ensure data is readily available to those needing it to make better decisions. Other topics discussed include:  Why companies should strive to be more data-driven and what it can help them achieve. What is holding companies back from being data-driven. How today's economy and the imminent unknown impact the importance of synchronizing your data sources to have clear visibility into your market. RELATED LINKS Take this assessment to learn whether your company is genuinely data-driven. Schedule your free data discovery call to ensure you find the value in your data. Follow Tony on LinkedIn and Twitter. Learn more about Tony's work with Sidekick!

Questa mattina in telefonica con noi,Mariuccia Solari(Vice Presidente del gruppo AIDO di Tortona e Bassa Valle Scrivia),ci ha dato tutte le informazioni necessarie per partecipare alla camminata AIDO che si terrà domenica 26 Marzo. Buon ascolto!

ENBO tinklalaidės bendraautoriai Rokas Grajauskas ir Mykolas Jankaitis pirmąją 2023-ių metų pavasario dieną susėdo pasikalbėti apie karščiausias NBA lygos aktualijas. Tarp jų – 351 „Kings“ ir „Clippers“ pelnytas taškas, 71 surinkęs Lillardas, LeBrono Jameso ir LaMelo Ballo traumos bei daugelis kitų. Šią tinklalaidę pristato 7bet. Temos: Įžanginis sveikinimas sulaukus pavasario (0:00); Tinklalaidės autorius palietusi Aido fidžinų istorija (2:50); Antros rezultatyviausios rungtynės NBA istorijoje (5:23); Ar tikrai galima sakyti, kad NBA komandos nesigina? (12:39); Damiano Lillardo 71 taško benefisas (27:08); Mykolo NBA 2K Vašingtono „Bullets“: pirma dalis (29:09); Filadelfijos rezultatai ir diskusija apie karą ir meną krepšinyje (38:49); Tradicinis NBA sezono palyginimas su maistu (47:03); Situacija Rytų konferencijoje (54:41); Pirmųjų šaukimų istorija ir Kiddo citatos (1:07:31); LeBrono ir LaMelo traumų padariniai (1:15:09); Pirmą kartą pakankamai talento greta savęs turintis Jokičius (1:20:53); Nekenčiamiausia komanda sparčiai tapę „Grizzlies“ (1:23:52); Visi nori žaisti prieš Sakramentą ir sultingiausios atkrintamųjų poros (1:29:30).

Marco e Filippa sono venuti a presentarci il primo evento nazionale di aido organizzato nella nostra regione. L'appuntamento è per 18 e 19 febbraio a Castelfranco. "L'Ospite che Sa" è in onda su Radio SA dal lunedi al venerdi alle 16:00 e in replica alle 21:00

Mi chiamo Nadia e ho deciso di raccontare la mia storia con la #leucemia per cercare di sensibilizzare sulla donazione di #midolloosseo.So che è un argomento un po' tosto ma non sono entrata nel dettaglio del mio percorso clinico e ho fatto di tutto per cercare di non renderlo un podcast "pesante". :)Non è stato facile raccontare cose cosi personali ma spero possa essere utile a farti capire cosa succede davvero in una persona e in una famiglia quando una malattia del genere arriva e travolge tutti come uno tsunami e come un "piccolo" gesto possa essere enorme per qualcun'altro.Come promesso ti lascio di seguito i miei contatti e i contatti del registro donatori e dell'associazione ADMO per avere tutte le informazioni di cui hai bisogno:ADMO - Associazione Donatori di Midollo Osseohttps://admo.it/ Come diventare donatorehttps://admo.it/come-si-dona-il-midollo-osseo/Come avviene la donazionehttps://admo.it/come-avviene-la-donazione-midollo-osseo/Registro Italiano Donatori di Midollo Osseo - IBMDRhttps://www.ibmdr.galliera.it/ibmdrMi piacerebbe se mi scrivessi, per avere uno scambio o per qualunque cosa tu voglia dirmi o chiedermi, mi trovi sulla pagina Instagram: finoalmidollo.podcastO alla mail: finoalmidollopodcast@gmail.com Grazie per avermi ascoltato!

IL PODCAST DELLA RUBRICA A CURA DI NICOLA PROCOPIO "IN RADIO CON ME..." IN ONDA SU RADIO ROCCELLA. OSPITI I CANTAUTORI E PRODUTTORI "FRANCESCO TALLARICO E RICCARDO LASERO", PER PARLARCI DELLA CANZONE "BUON NATALE" SULLA DONAZIONE DEGLI ORGANI, TRATTA DALLA VERA STORIA DI FRANCESCO!

A wonderfully festive installment of GLS with (shock horror) Simon, Aido, Uncle Brian and JC all in studio to bask in the warm loving glow of Christmas time. That aside, JC has turned quiz master with a set of film questions so tough, so fiendishly rottten, that even Brian is left howling due to the psychological torture. How many films have De Niro and Scorsese make together? What won the Best Film Oscar in 1942? What film was set in the fictitious town of Springwood, Ohio? Tune in to find out! (no googling).

The pod dons a red suit, white beard and cheerful demeanour as we slink down a festive chimney of Christmas movie classics and hear how Aido and his brother would eat raw stuffing and beat several shades out of each other on Christmas eves of yore. We continue our jaunt down memory lane with fond recollections of our first forays into the workforce.... some maniac gave a 16-year-old Simon Delaney the keys to a forklift! And as the beautiful game unfolds in Qatar, our WC quiz has reached the semi-final penalties stage.... who will do a Waddle and blaze over?!

Gerry e Manuel sono tornati per raccontarci i nuovi progetti di AIDO e per dirci che sono sempre alla ricerca di volontari ma ci hanno anche spiegato cosa fare quando si va a rinnovare la carta d'identità per dichiararsi donatori di organi. "L'Ospite che Sa" è in onda su Radio SA dal lunedi al venerdi alle 15:00 e in replica alle 21:00

Simon does his ACL on mic, much to Aido and John's delight. Brian ghosts the podcast, while Simon waxes lyrical about a comedy great from a bygone era who is somehow still breathing and working. And we hear why Chris Pratt is an actor of real range and a gent IRL.

Simon recommends something he is not entirely sure actually exists. Brian's head is turned by the cuddly and the carnal in equal measure. And John tells those Marvel Universe fanboys to stop wasting their pathetic lives....and then gushes about a superhero show Aido loves.

There already are AI intelligences with intellect superior to humans. They will continue to advance. In time, they will probably become conscious and create their own behavior models, unless humans model consistent love and care with the whole world. We need an updated Golden Rule in our Picture for AI: “Do unto other people, animals, plants, and everything else that exists on this planet…as we would wish intellectually superior intelligences to do unto us.” Join us for Part 1 of 2 of a great conversation on AI! http://www.picturesoutthere.com (picturesoutthere.com)  

Monologue Dr. Joel Wallach begins the show discussing the invasion of Ukraine by Russia. Stating people should stock up on Youngevity products and other products needed for a normal life. Asserting that the supply line could become compromised so people need to be prepared. He also cited the COVID 19 numbers of infections and deaths. Pearls of Wisdom Doug Winfrey and Dr. Wallach discuss a news article regarding the health benefits of corn silk. Studies have found that corn silk inhibits the production and accumulation of lactic acid in muscles, can improve cholesterol levels, can help reduce inflammation, can protect cells against free radical damage and oxidative stress. Rich in magnesium that helps regulate the body's inflammatory response. Callers Darlene has a friend recovering from Hashimoto's disease and pancreas cancer. Rachel has been diagnosed with breast cancer. Aido has a friend has chronic fatigue, migraines and anxiety disorder. Gloria's brother has high blood pressure, type 2 diabetes and kidney disease. Call Dr. Wallach's live radio program weekdays from noon until 1pm pacific time at 831-685-1080 or toll free at 888-379-2552.

With 10 years of experience, Maureen is passionate about child protection with a focus on child rights, adoption, resettlement, counseling and project planning and management.

"Man kann nicht duschen ohne nass zu werden." - BushidoAutogrammjägerHow to spread hepatitis around the world without leaving your houseDartautomatFemi LunaEngineering Better EspressoSound effects from: freesfx.co.uk

Viděla jsem film Quo vadis, Aida. Kam kráčíš, Aido. Film, který teď v Berlíně získal cenu za nejlepší evropský film roku, evropskou podobu Oscara. Zarazilo mě, že mě to vůbec nepřekvapilo. Nevím, jestli to znáte, takové to babské rozdělení na kvalitu filmů. Na některé filmy zapomenete hned při východu z kina. Pak jsou filmy, o kterých si večer po projekci povídáte.

Manuel e Marco ci raccontato del nuovissimo progetto di sensibilizzazione aido all'interno delle farmacie modenesi e non solo. "L'Ospite che Sa" è in onda su Radio SA dal lunedi al venerdi alle 15:00 e in replica alle 21:00.

Sprehajalki na Jelovici sta nedavno naleteli na izredno redek prizor. Srečali sta namreč risje mladiče in njihovo mamo Aido.  »Verjetnost, da se sreča mladičke risa v naravi, je blizu nič, tako da st ti dve pohodnici imeli neverjetno srečo,« je povedal koordinator projekta Lifelynx Rok Černe z Zavoda za gozdove. Posnetki risjih maldičev pa predstavljajo nedvoumen dokaz, da se  risi v svojem novem domu dobro počutijo in da doselitev poteka po tako rekoč idealnem scenariju.  Naj spomnimo, aprila letos so v okviru projekta Lifelynx na Jelovico izpustili risa Zoisa in Aido, na Pokljuko pa Trisa, Julijo in Lenko. Strokovnjaki domnevajo, da je precejšnja verjetnost, da je risje leglo tudi na Pokljuki. Tako namreč nakazujejo podatki o gibanju risov, katerega spremljajo s pomočjo njihovih telemetričnih ovratnic. A risov za zdaj ne želijo po nepotrebnem vznemirjati. 

There's a lot to get through this week: from Galway to Baaeed; from Dukey's Trains, Planes and Automobiles ride to Galway to his smoking with a mask on; from Ado McGuinness' Galway double to keeping on the straight and narrow; from looking ahead to Cork to the Curragh with an in depth look at the Phoenix Stakes.

The array of AI applications within climate tech is staggering -- and rapidly expanding. There are lots of exciting point solutions, but there's no clear example of AI directly and meaningfully reducing GHG emissions on a global scale. Yet.Last year we had Priya Donti on the show. She's a PhD student at Carnegie Mellon and co-chair of the Climate Change AI organization. This week, she came back with her Climate Change AI colleague Lynn Kaack, a postdoc researcher at ETH-Zurich. Priya and Lynn were co-authors on a blockbuster paper on the topic back in June 2019, called “Tackling climate change with machine learning.”They came back on the show to talk about what has changed since that episode -- both the progress and the bottlenecks in applying AI to climate change. They detail the strengths and weaknesses of AI in climate technology using a few case studies: Optimizing power and heating/cooling systemsInsight into large bodies of data, such as analyzing the physical and transition risk to a company's assetsAccelerating technology innovationThey also discuss the organizational approaches to AI: Do you go vertical or horizontal? That is, do you hire AI practitioners to work within an organization with deep domain experience, such as a utility, or is it more effective to leave those challenges to an organization of AI generalists who work across many fields?Lynn points out there's a third way: spinning up an AI group within an organization.The Interchange is brought to you by Smarter Grid Solutions, a leading enterprise energy management software company. Find out how Smarter Grid Solutions' software can give you real control over your clean energy assets at sgsderms.com/interchange.The Interchange is brought to you by Enel X, a leader in energy storage, DER management software, and smart electric vehicle charging stations to increase project value. Learn what Enel X can do for your business.

AIDO si occupa da sempre della promozione, divulgazione e raccolta di adesioni sulla donazione di organi, tessuti e cellule. "L'Ospite che Sa" è in onda su Radio SA dal lunedi al venerdi alle 15:00 e in replica alle 21:00.

Danes so na Jelovici iz prilagoditvene obore na prostost spustili prva dva gorenjske risa. Zois in Aida sta prva risa, ki so ju v okviru projekta LIFE Lynx zdaj pripeljali tudi na Gorenjsko, kjer je ris izumrl že na začetku 20. stoletja. S tem projektom, v katerem sodeluje pet držav, pa želijo ustvarili tudi t. i. povezovalno populacijo s sosednjimi populacijami risov v Alpah. V svobodo je Zoisa in Aido pospremila tudi Romana Erjavec.

Intervista ad Agnese Casini, presidente dell'AIDO provinciale di Latina.Nell'intervista, a cura di Simone Nardone per "Zona Blu" in onda su Radio Civita InBlu, la presidente dell'AIDO ci ha parlato dell'importanza di diventare donatori di organi.- * - * - * -

Nella mattinata di venerdì 22 gennaio è stato ospite in Anteprima Number One dai nostri Alex, Sergio e Claudio il presidente regionale di Aido Lombardia Corrado Valli. Parliamo di donazione e trapianto di organi: c'è stata una frenata circa del 10% nell'ultimo anno nel settore a causa delle terapie intensive riempite dai casi di coronavirus.

Amazing Stories collected and rendered By Rambabu Kopparthy. New Episodes released on every Monday. Amazing Stories collected and rendered By Rambabu Kopparthy. New Episodes released on every Monday. In all major podcasting platforms like Apple & Google Podcasts, Spotify, Jio-Saavn, Gaana and many more.

What can you do with a podcast? Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business! This week, we’re talking about the process of creating a podcast, and what we do for our podcasts! With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share! But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that! The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you! Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him! Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces part two of this interview with fellow podcast creator, Matt McGee! What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect! A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content! Tom shares about his process, and how he works with his producer to create regular content. Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content! Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes. Tip: use the Headliner App to create video content from the podcast episode for promotion. Matt explains his process, and how he edits the show with his team. If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience! Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated! Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market. Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience! Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience! Take time to get to know your audience, and what they want to hear! Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it! Figure out a “template” for your format! That will help make things easier! Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast! Find Matt’s podcast, The Walk Through wherever you listen to podcasts! Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Matt: LinkedIn The Walk Through podcast Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream. See you next time!   TRANSCRIPT: [00:00:00.180] Everybody today and selling the dream, more about podcasting. What ideas can you use to do podcasts for your own show? [00:00:08.810] Welcome to Selling the Dream, a podcast created four and five second home and resort realtor from Tom Tezak. And each week my goal is to bring you a quick real estate tip, along with an info pack interview with an industry rock star. My mission is to bring these cutting edge marketing, driving through sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. That's the other thing that I think with Cauvin, I was listening to another podcast and he said something, I've been doing this for a year or for two years or three years. [00:00:48.230] This is the podcast. In the real estate sphere. Now, all of a sudden with Koban, all of these agents are out there creating these new spaces and these new platforms. And and he's right. They are. But there's plenty of room right there, especially if you're creating a space for your your neighborhood or if you you want to move to Maui or you want to move to the tri cities. You know, why not do a blog on that? [00:01:14.750] You know, for for the agents out there, create something that people are listen to and want to know or what's happening in the community. There's plenty of things to do. We do videos as well, like little restaurant videos, which you can take that into a blog. [00:01:28.640] So I'm totally, totally it's just time and everybody's the commitment for time, which I think is the next question for for you and I have answered. What is your time commitment to doing your blog? The podcast, I'm sorry, is for you. Yes, you're right. Yes. The. It's like for me, it's pretty much I would say, you know, 90 percent of my 40 hour workweek, there's, you know, all the crap out of everybody. [00:02:00.050] It is. Look. Seriously, Tom. And you can attest to this having done two hundred shows and doing it twice a week. That's remarkable to me. But if you're thinking about doing a podcast. It is a time commitment. Like, it's it's it's not the kind of thing that you're just oh, I think, you know, tomorrow I'm gonna have a conversation for a half hour with somebody and let's publish it and and expect results. It's you know, and then I might not do another one for another month. [00:02:23.950] Like, you know, you need to be consistent. You need to put time into research and prep and record. And, you know, it doesn't have to sound perfect. Nobody expects it to be, you know, 100 percent. All great audio quality. But it needs to be listenable at least. Right. So you have to have put some effort into that. It is it's very much it very it's a time consuming thing, I think, to do well. [00:02:48.640] And when you do it well and when you show that that effort and that time commitment, I think listeners recognize that. And so so I would like I I would love for you. As you know, I'm like on Nepsa 22. You're at 200. I would love for you to sort of talk about your time commitment, because that's like that blows my mind that you've done it that long and twice a week. [00:03:09.520] So, you know, for us and for those agents out there who are right now saying there is no way I'm going to spend thirty five hours a week working on my. I know that that's what Matt does. [00:03:19.270] His show is edited. They're tweek. He's really refined. Our shows are a little bit looser. You know, I have Kenny who works for me. [00:03:26.170] And and Kenny, I want you to jump on that because I have a question because I can't answer it. But, you know, I'll record I'll set it up. I'll find the guests, which takes time. I'll reach out and then we bring them in. And then Kennedy will Kenny will monitor. Kenny is my producer. And then he'll tweak the show. He'll chop the bad parts out and then put the beginning and the ends on it. And I don't know how much time he's spending, but I would recommend get somebody to help you do that. [00:03:56.020] There are services out there that exist. If you want to do a podcast, you can go off short to do it. I've seen I know there's a company that just opened up in my world that's I think it's a Loha pod and they're doing podcasts for local people. I mean, local residents that want to create a podcast. So there is an opportunity for you to get those services. But I'm probably spending. I'm probably spending about if we take an hour to record. [00:04:25.160] We probably did a half an hour prep work between texting and e-mailing conversation, and then I'm done because then I give it to Kenny and then he just knows what to do. So a lot different. I couldn't have done 200 shows if it wasn't making it that simple. [00:04:42.840] You know, I know I've done shows in person where I'll go to events and I'll engage with people and we do it and we set it up. [00:04:48.170] I find doing the zoom so much easier than what. Yeah. Yeah. So that's that's what we're doing. [00:04:55.080] I'm no Kenny. Must be must not be listening to us. [00:04:59.170] I'm here. Oh. Here he is. So Kenny. Well how much should you put into creating the show from the start to the finish because you're uploading you doing all that other crap too. That I don't have a clue. [00:05:13.290] Yeah. So. So anybody listening knows we do that. The Tuesday tape shows on Tuesdays and then the interviews on Fridays. The tips are there really quick. I have at this point almost 200 episodes in. I've got basically a template in my video editing editing software where I just drag and drop. And then my trick is usually I speed it up to like two hundred percent speed and I preserve the audio quality so it doesn't pitch. And then I just listen to it at that speed. [00:05:45.020] So a tip I can get done edited in in a ten minutes X boarded and then converted and then posted. So a tip is probably an hour of work start maybe an hour and a half start to finish. The interviews are a little bit more time than zooming, but I have found that what's really useful and really helpful is I'm always listening during the interviews. So I know there have been one or two where I had an nap when I slipped up. [00:06:17.990] But generally speaking, I'm paying close attention and I'll actually keep a little notepad that says that, you know, around, you know, 40 minutes in. [00:06:28.820] I need to edit whatever, because so-and-so said what they did or something they didn't want on the air. So then I know going back. But if it's one that I sat and I listened to the full interview and it was smooth and it was easy. That's a really easy editing process because I'm like, OK, there's not too much. I'll clean up the star, I'll clean up the end, maybe pull out a little bit of something if it gets draggy. [00:06:52.950] But for the most part, we. I've got to go. And then after we have the show and Matt and both you guys, Matt and Kenny, then you're promoting it. So I know our biggest challenge is getting consistent promotion on the show. But we go we have a service gal in there on the West Coast that she does our translation or transcriptions on our show notes and then writes a blog. [00:07:21.300] And then also someone writes an e-mail so that we can use for marketing. [00:07:25.710] So that's a service that I pay for, Matt. What? And then what do you do? Can you just take the the audio and push it off to her for her to do that with. [00:07:34.560] Yep. So I keep a folder to folders on Google Drive on for the tips, one for the interviews and she has access so she'll check those. And then she will usually the day before of release, send me the show notes and then I get everything uploaded. We use blueberry. Is the service that we use for for hosting. And they they allow a lot they have a lot of tears. So you are allowed a certain amount per month. But then I take everything that she type. [00:08:05.670] I put that into the show notes and then also into the YouTube. And then from there I pull usually Monday the following week. I like to give a little forum for organic growth and better organic listenership. And then that following Monday, I'll send out the email that she has drafted up and I'll pull photos of the guest and I link to the audio and I link to the YouTube. I have like a standing template that again, is really simple at this point for me to just plug in the new info and I'm good to go. [00:08:41.010] And I hit send and that goes out to our our whole database of listeners. Oh, and then the blog. Sorry. Rambling on the blog as well. [00:08:50.640] Yeah. What about you, Matt? What are you doing with all of that. I actually wrote this out in a dock somewhere because over time more of the responsibility has shifted to me as some of our team members have been pulled off to different projects. So I used to have there used to be someone else who was responsible. After each show, I would send the audio to them and they would go and they would pull clips out for sharing on social media. [00:09:16.110] So that's now on. So that's now on me. And which is fine. I think it makes sense for me to do it because I did the interview and I remember the good clips that will probably make for more interesting social media content. [00:09:28.020] So I have. I actually was OK that that tells me all the stuff I'm supposed to do just cause sometimes I get scattered and it's like 20. It's like twenty four. Twenty five steps long. And so. So yeah. So, so. [00:09:39.870] So I use a tool called Headliner Dot app and it's an online tool. There's a free version that sort of limits how many videos you can make per month. And then there's a paid version where it's unlimited. And so you just upload your audio there and you slice and dice it and add your graphic and put the way for money. So there's a lot of that. There's you know, there's a promotional email that goes out that we take the audio and turn it into a YouTube version for our YouTube channel. [00:10:06.450] There's a blog post that gets written with the full transcript. So, yeah, all that stuff for me, Tom. I think what I spend the most time doing with each show is listening back to it's like as soon as I if this was me interviewing you for our show, as soon as we're done today, I would upload the master file to a transcription service, get the rough transcription back. Then I'd start going. All right. This sounds good. [00:10:34.290] Now, this wasn't good. And that's where I start doing the writing and the cutting to get it to get it down, you know. All right. This part here, here's kind of the kind of conversation load. So I'll edit that out and I'll do my own voice over here to cover what we talked about. So that tape like that takes almost, you know, four, five, six hours, depending upon how much writing and editing is required. [00:10:58.500] And then so then send it off to Chris, who is my version of Kimie, and he sends it back to me. Then I have to listen again to make sure he got all of the edits and inserted all the everything all the production elements incorrectly. Then we send it off to get the final transcript done of the actual show. Then I listen back to make sure the transcript is correct. So there is a lot of just I would call it quality control, a lot of stuff that goes on outside of the actual conversation. [00:11:26.370] Right. And that's what I wanted to share, is as we all have a different system, you create the system, first of all, is create that working list so that you know what you're doing. [00:11:35.220] If you're going to create a podcast, if you're thinking about doing a podcast, don't get scared. It is involved, but there's a ton of value in being the voice, the voice of your community, the voice of your neighborhood, the voice of your town, the voice of whatever it is. It has great value. It has been a huge resource for me to be the voice of. The second home market. I have so many people that now rely on me that send me business and it's just another marketing approach, right? [00:12:06.240] I mean, it's just creating content and then getting that content out there is so important. [00:12:11.310] Yeah. And I would say to this, because we probably did scare some people off with all the discussion about the intricacies. There is a service called Anchor, which is super easy. [00:12:22.050] I haven't used it in probably three or four years, but I did use it back then. And it's it's an app on your phone. They have a Web site that you can use as well to create the show. But literally it's as easy if you want it to be this easy. Just get the app on your phone. Start talking into your phone, you know, record and you're done. And it gets published as an episode of your podcast. [00:12:43.170] Like it can literally be that easy. [00:12:44.970] If you want to do it now, then there's all the other stuff we've talked about. Right. You have to know the promotion and all that sort of other thing. But the actual recording process doesn't have to be as involved as what is what. I agree. [00:12:57.450] And we've used the anchor for some other stuff, so I think so. Ken, you mentioned blueberry. That's our host. I'm not sure who you use. And then there's anchor who is also a host at their free blueberry we pay for, but we have control over the creative content anchor. You don't have control over the creative and. You're just doing a local show. It probably doesn't matter. Who are you using that? [00:13:22.110] Our host is Transistor Dot F.M., Transistor Dot F.M.. [00:13:26.310] So I hadn't heard of them. So. So there's plenty of choices out there. It's just finding, you know, do some research, figure out what you like. I would tell you, if you're just thinking about you want to start doing a local podcast anchor, it's free. It's easy. You can transition out of that. [00:13:41.010] And none of your listeners will know because they'll just reposition it into your same title on iTunes or Stitcher or whatever, whatever platform people listen to. Well, Matt, I you know, I was afraid that we would just continue to chat and chat for a week because there's so many things to talk about, anything we didn't cover that you want to cover. Besides how wonderful you are. [00:14:08.550] Definitely more about that. OK. Do you want to talk at all about potential ideas for local agents to do shows? I think that's a great idea. [00:14:19.560] I think we're going to this is gonna be a two part show, by the way, just so you know. But I'm good with that. Let's do it. Because because, you know, obviously your your target on your show and my target of mine is other agents. [00:14:31.440] But let me ask you so if you were trying to sell and reach buyers and sellers in Hawaii, what would your show be like? [00:14:41.420] Oh, man, it would be. I've thought about creating another another show for that, because I think there's a lot of value in that Facebook world and the people that are searching online and Google. [00:14:54.050] So what my show be about, my show would be about living here and what it's like to live in a resort community engaging with people that have moved here and the journey. So people are like, oh, who am I going to interview? Your clients tell you interview your clients. A, what was the experience like when they were living in some urban community and they finally decided, I'm going to quit this and I'm going to move to the ski hill or I'm going to move to the beach or I'm going to move to the golf course and I don't care. [00:15:27.600] I'm going to do this because it's where I want to be. And the journey that they went on from the get go. I think, you know, speaking about that, my one of my favorite show is not to be self-serving. [00:15:38.630] In my podcast was the show where I talked about being the second home buyer. That experience in and of itself was so phenomenal that I was able to do a 35 minute conversation about what I myself and my wife experienced. It was it was so I had so many people reach out and say, wow, what a what a great show, because I saw everything from a different perspective. So bringing that perspective of your consumers, of what they went through when they made that huge leap into a second market or, you know, that you if you're not in a resort community, if you're in a traditional market, what it was like to buy your first home and everybody's different. [00:16:22.170] So you can bring in four different people that had completely different experiences buying their first home. You know? So that would be my path is sort of talk to your clients because it's not unique. Most of our are our experiences. You know, I'm in the midst of working with the clients that are in a divorce. That's not unique. It happens. So maybe have have your what are your clients that's willing to get on the show with you and make sure to let them know, look, I'm not going to embarrass you. [00:16:51.760] This is this is something to help other people. This is not, you know, 60 Minutes. And we're gonna do it, you know, an investigative undercover report. Just tell that. And I think that would be the thing. What would your thoughts on that with your. Yeah. Life is in it. Yeah. [00:17:07.370] It's actually a conversation. I would, you know, a couple of years ago when I started doing marketing, directing for her. That was one of the conversations we had. Like, what do we you know, she hasn't had a blog and still does. And, you know, should we be making videos? Should we do a podcast? And we sort of talked about it. And at the time, you know, we decided not to do it. [00:17:24.080] We actually did a survey so that, like, left. So if I were a local agent, that's probably where I'd start is like, you know, if you have an audience already on Facebook or email us or whatever, like ask them there's no harm and say, hey, if I did a podcast, would you listen? What would you want to hear? We did we did that survey. This was 2017. And, you know, you know, like Keri's. [00:17:45.300] It was like Carrie is going to be creating more content, you know, how do you want to receive this content? It's going to be, you know, about the tri cities. It's gonna be about buying and selling. And, you know, blog articles, social media and videos where the topic, I think podcasts, we're no force. We decided not to do it. [00:18:01.890] We did the same thing with home light. And when we asked agents, they were like, yes, we want to podcast. [00:18:05.730] So that's why we're doing it. But if I would think that that would probably be a little different if we did the same survey now, because as we talked at the beginning, I think podcast listening has really started to take off in the last couple of years. [00:18:18.070] So, so, so. So I would think we live. So, you know, speaking of knowing your audience. Right. Like know your market, too, because we live in an area in eastern Washington where there's a lot of government jobs, there's a lot of engineers, there's a lot of P HD level type people at WSU tri cities. [00:18:36.540] So we know from our audience. Go, there you go. [00:18:40.440] Okay. We know from our audience that they're really into data. So Kari does a really detailed monthly market report. Right. It's boring. As you know what, you're an agent, but her clients love that stuff. They love seeing, you know, what's happening in their town. You know, in terms of inventory and how many homes sold. So I. So so in our area, I would have her probably do one a month, one episode a month, just covering what's going on in the market. [00:19:08.430] Maybe once a week, even if she had the bandwidth for that. I would do shows exactly like you just tried. Tom, write the stories of buying and selling because that's can be really interesting. I would love you mentioned your dick. [00:19:21.540] Did you say you're doing like local restaurants and business type stuff? [00:19:25.770] We do a a show. Totally different. We do a taste of paradise on YouTube and on Facebook. And it's just a five minute just to go in and experience a restaurant. So, yeah, that's another. [00:19:37.110] You could do a whole I mean, we could we could take way longer if we wanted to, but that the format of the show is three to five minutes. [00:19:44.100] So that's what we do. But you could go in an interview and a restaurant tour. You could talked about their journey and their experience. I mean, right now during covet moment, God, there's so many things that you could. Oh, yeah. Down that road. [00:19:56.490] And there's people that are sitting around right now just looking. They have the time, I guess. Yes. Yeah, they do. Yes. I mean, so that I mean, that's an idea that you could do for a local podcast. You know, interviewing business owners and what's their story? Why did they start that restaurant? Why did they start this business over here? [00:20:13.840] And then I think the other thing I would do that that we have an area, the tri cities is somewhat historical in that it was built around the city of Richland, which was a city that the government created in the early 1940s during World War Two. And we have the Hanford plutonium plant, which is, you know, the plutonium was used in the bomb that was dropped on Nagasaki. So it's a. So there's a history there. [00:20:40.270] And Carrie and I have gone on like walking tours. Like a lot of the homes that were built 70 years ago are still up, still being occupied. And you can, you know, his local historical society. We'll take him to tell you the history of that building there. You know, that used to be, you know, used to be a secret nightclub that the you know, the people used. And so, like, I would love a show about the tri cities, like the hidden history of the tri cities. [00:21:07.310] Right. Like, what's the bet? Like what? We're all this stuff. What did it used to be 50, 60 years ago? I would assume that most areas have something like that, like some sort of history, history of your area that would capture people's interest and attention. [00:21:21.550] Yeah, I think there's so many different paths you can go down. I think one of the things that I listened to, I listened off when I said I'm going to do a podcast. I listen to five books, two of them. I always tell people that they should listen to before they start. And one was Amy Schmitt. Tower was vlog like a boss. And it was really conceptually, how do you create a format for a show that your audience then knows what to expect? [00:21:49.510] So we've talked about a lot of different things. [00:21:51.580] It might be overwhelming to go down all those different roads. But it might be perfect if you frame the show with what the consumer is going to expect as as part of the guidelines. And, you know, it's the time. It's the release. And I don't even want to get into that. And then the other one was John Lee Domus. I think it is a podcast launch, Jale D. And again, that was the technical part about it. [00:22:18.250] So you know how many shows you have ready before you ever start and launch. So those are, I think, some good tools. But getting focused on what your shows could just don't. I don't want my listeners or our listeners to say no to your podcast. [00:22:33.250] Amina, record one today and deliver it to figure out your plan. Figure out your format so the consumer knows what to expect. And you can tell them what to expect. And that's on a lot of work is just you know, I think it was 10 hours worth of audio listening for me. So did you use utilize any resources? I know you mentioned, Jay, a console with three clips. Was there anything else that sort of helped you to. [00:22:56.820] Lay out your format. Not not I would say probably not. Our format is not that unique. Right. Like there's a million interview shows out there. The premise is not, you know, there's there's a you know, there's a million shows that are. Let me let me re answer that. Kenny, Kenny. OK. So you ask whether whether other reasons other than J. Kenzo. Gosh, yeah. Oh, I can. OK. [00:23:32.240] So to answer that question. There are probably, I don't know, Tom, four or five different Facebook groups that I'm in that are related to podcasting that are pretty helpful. One is called podcast movement. That is really good. There's some groups of men that are find a guest to be a guest kind of stuff that is not always appropriate for me because, you know, you and I are really dedicated on real estate. There is a Web site. [00:24:03.010] There's a company that produces a lot of brand podcasts. I think they're called Pacific Content. [00:24:09.310] They have a good blog that once a week has a really, really good article that talks about podcasting and has advice and tips and sometimes some landscape type stuff, things that are going on. [00:24:20.470] So there are I mean, I think there are some really good resources out there. [00:24:24.460] If you look for them and if anybody like wants to connect with me or whatever, I'd be happy to like I there's a bunch that I follow on Twitter and Facebook. I'd be happy to just put a list together or something like. Yeah. [00:24:35.170] Could you send it to me? Because, see, that's I'm not there. So there's so many resources and I think that's what it comes down to. There's so many resources for content. You know, I from my path, Matt and I crossed path, I think, because of maybe second home agents and with through your wife and we connected. So there's so many different places. And I think just being out there and letting people know what you're doing and that you want to you any need to really do it from a helpful heart, not how can I make money off of this? [00:25:05.620] Totally. Yep. Totally, totally. Totally. Because that's where when I started my journey, I was like, how do I make money? And this was before even podcasting. This was before I was doing something else. I just said, you know what? I'm going to. I'm going to win because I've become such an expert in stuff. And I've learned so much from my guest that it's just been and it's fun. You know, I love meeting Matt, you know, and talking to people. [00:25:29.560] Yeah. I mean, I look at him as the host of Homeless podcast. I look at my role as a guide for our listeners to learn about this topic, this topic, that topic. I'm sure you look at your role as the host, as a guide for second home agents. And so if I would say if a realtor is thinking about starting a locally focused podcast. Think of yourself as a guide to your town. Tell the stories of your buyers and sellers. [00:25:53.920] Tell the story of your town, of other business owners, that sort of stuff. If you come from it, you're right. You know this the service, not sales, that will make people more attracted to your content. Nobody wants to. I'm going to go listen to somebody pitch themselves for 30 minutes. Like nobody's going to listen to that. [00:26:09.850] Well, and that's it ending. That takes me to one of the Matt Farnam who, as I mentioned, he is on one of my favorite shows. He talked about the book Building a story brand. And that's really you know, this is such an amazing way if you're a fan of that concept. It's creating a podcast is such a way to build that. There you go. Bill, you see it's right there on the desk. I mean, on my desk. [00:26:36.280] Great book. I would love to get him on my show. I just don't know how. Yeah, I buy. I would love to also. And I have started it and it is really good. I highly recommend that. Highly recommend. [00:26:48.350] Man, I so much appreciate it. I think we're gonna be a couple episodes here and it's just so great to chat with you. [00:26:55.290] I can't wait to meet you in person and and hang out now. Have a as I like to say, a coca coffee, a coke or a cocktail of the three the three C's of networking. [00:27:10.620] Top of the minute, the minute that we can get to Maui, you're the first call. [00:27:14.920] I love it so much. So for everybody out there listening. I know we rambled on and I hope it was a helpful, enjoyable show. And if you're thinking about doing a podcast, please, please reach out to me. I am happy to help. I've had several people, several agents called me up and said, how do I do this? Trying to help you out. I am by no means am I an expert. There's so many different paths you can go. [00:27:38.940] Matt has already said if you have questions, reach out to him. He's happy to help. We just you know, that's really where it all comes from. Is that being helpful and being a guide and. Yeah. So, Matt, how do they get hold of you? Well, first of all, once you give us the overview of your your podcasts where they can listen. [00:28:00.250] Sure. So it's called, as you mentioned earlier. Thank you for that. It's called the walk through. And you can find it on Apple, Spotify, all the platforms if you go to homelike dot com slash podcast. [00:28:11.200] That will take you right to where it describes the show and all the episodes and all that stuff. [00:28:15.820] And if anybody wants to connect with me directly. Probably fate. I have. I have a real estate dedicated account on Facebook. Just search for H. L for homelike HL Matt McGee. That should come up. It's one where you and I chat and I would be happy to connect with anybody. And likewise, if anybody has questions about doing a podcast or whatever. Just reach out anytime. I'm glad to help. [00:28:38.830] I love it. And remember everybody, as I end the show with most of the times, almost every time we are not just selling real estate, we are selling the dream. And thank you for joining us on our show or shows today, whatever it might be. We really appreciate it if you have an opportunity to leave us a review. We really appreciate those reviews. See Matt shaking his head. Those reviews on any other platforms you're on. They just do so much in helping our show to get more exposure. [00:29:08.170] If you have friends that are in the resort real estate business in the regular real estate business. Sure. Sure. Our show, our showing that this in this case with them, we would so much appreciate you sharing the wealth. We do this for a lot of people, not just for you. Don't be greedy and piggy share this stuff. It will help you in the long run. I've had just recently met. It's been really cool. I've had several people reach out to me and literally just pick up a phone and call me and say, I just want to tell you thank you. [00:29:36.310] It's like, oh, that's somebody who's listening. Right. That is that is so awesome. That is the that's the best feeling in the world. [00:29:43.510] So we do appreciate that. You know, we because on the podcast where you just know very much of what's happening out there once it's released. [00:29:51.820] So please you that go to second home agents dot com, sign up. It's your free site there. And join us on Facebook Resort, second home agents. It is a closed group. You need to get authorized. And if you're not a realtor, we typically don't allow you unless you're somebody like Matt who brings value and knows that he doesn't get to promote. So that's what we're up about. And it's just thanks so much for joining us. Have an amazing day. [00:30:16.360] And know out there and sell some real estate, as Matt says, and do it safely. Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate. [00:30:46.900] Send me an email. I loved getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available right away to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com. [00:31:15.910] Become a member. [00:31:16.810] Join up on that site where you put all of our information on that site. And we're creating a network for agents to share and help other agents out, as well as do referrals. [00:31:28.180] So for selling the dream, please help us out. Be part of the party and join with us.

Back in 2008, I was really struggling. The market had crashed, people were struggling to keep their business, and I was right there with them, trying to figure out how I could stay on top of things! I happened to pick up a book titled, “The Ultimate Sales Machine.” One of the concepts that he taught was the Dream 100. That would be 100 people that he wanted to connect with. Well, you know me, I didn’t stop at 100, and I made my dream 150. I marketed intentionally to those people: I made sure that they knew who I was, and that I was there to serve them! I committed to higher quality marketing, even as high as $10 per print item! It was consistency that got me noticed, and that helped me build a business that I benefit from, even today! This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to create your dream 150. Pick out who you want to work with, and focus on doing what it takes to make that happen! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: In 2008, I picked up the book, The Ultimate Sales Machine. He challenged readers to create their Dream 100: people they wanted to connect with, and would be a dream client! I decided to focus on my Dream 150, and focused on marketing to them! I picked addresses that I wanted to target, and made sure to intentionally market to them. Because they were in a the luxury market, I spent money on higher quality marketing materials, including tube mailings - sometimes even spending $10 per item! Don’t be afraid to be creative - people will take note! You will stand out. Look at your marketing as an investment in your presence. You don’t just want to sell one house, you want to build the relationships! When you invest into breaking into the luxury market, the reward can be giant! Join our 2nd Home Agents Facebook group and create connections! (link below) Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream.   See you next time!   TRANSCRIPT: [00:00:00.390] Today. Learn how to tap into the ultra luxury market in your backyard. Welcome to Selling the Dream. A podcast created four and five second home and resort realtor from Tom Tezak. And each week, my goal is to bring you a quick real estate tip, along with an info past interview with an industry rock star. My mission is to bring this cutting edge market five through sales and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. [00:00:29.160] Selling the dream. Everybody today on Tuesday, top selling the dream. Let's talk about busting into the luxury resort and second home market. So, you know, a couple of years ago, when the market tanked in 2008, I was really struggling and I picked up a book by Chuck Holmes called The Ultimate Sales Machine, and they're in there. It was it was an older book. And he was it was an amazing book, one of my favorite books ever put in there. [00:00:58.420] He talked about one of the techniques that he used, and he was his dream. One hundred. And I found it fascinating that it was such a great idea. So we market regularly. We go out and we try to connect with people in our in our neighborhoods, in our communities and our resort second home communities. But what I took out of that was I want to create my dream one hundred. And for me it was my dream. One hundred and fifty. [00:01:22.180] And that was all of the ocean front and ultra expensive properties. I gathered all of their mailing, all of their addresses, and I created a completely unique and elaborate marketing plan to try to bust into this luxury second home market. And I know in my market that luxury market was very much protected by a handful of very small handful of realtors who dominated and controlled it. And I kept thinking, how am I going to bust into that? And so I created the Dream 100 or Dream 150 for me. [00:01:57.520] And with that, I developed a very intense marketing plan where I would send much more elaborate marketing pieces to each one of those owners in that district. And over the course of time and I found that I kept getting notoriety. People were noticing me. And then I got my first listing, which then allowed me to do more elaborate marketing for that listing in that community. And that elaborate listing and that marketing piece, that was a 16 page for sure with a video and DVD, just a little bit old school today, but it was able to then be put into everybody's mailboxes and they were then able to see, wow, this this agent is doing marketing in a different way, in a more aggressive format. [00:02:45.640] And it was just consistency. How did I do it? Well, what I did was actually went out and found a promotional products company and started to buy bigger items. And I committed to ten dollars per address for every mailing, which you might be thinking, wow, that's a lot of money. [00:03:02.230] But when you look at the value of the homes and the commission checks that are generated in my particular market with six million, 10 million, fifteen million dollar property, it's not that much money. And so I devised and developed a plan and I would do some corny stuff. But it worked because, again, for the for the owners that were marketing savvy, when they would get the pieces in the mail, they laugh, maybe throw it away. Some of them gave it to their realtor that they worked with and said, well, look at what this guy is doing. [00:03:36.720] And so I knew it was making an impact. So just think about how can you be in front of those high net worth owners and pick a small market area and just create a unique marketing campaign. I'll share a couple of things with you. I sent a yo yo and I said no matter if the market goes up or down, I always have my finger on the market, you know, just silly stuff. I sent a what was a leather man type tool with the players and the knives. [00:04:05.530] I said, and I sent it in a mailing tube. And so it is noisy, heavy and big. And in that letter, I said, if you're going to hire an agent, make sure they have more than one tool in their tool box. Because I found that a lot of the. Luxury agents really didn't do a lot of marketing because they figured they didn't have to. So by keying in on those owners that may have not been enamored with their agent, their agents may be gone. [00:04:35.980] It was such an opportunity to connect with them and have them at least give me a look. And one of the things I would say is I know you may have a primary agent that you've worked with, but please put me on your list and get another opinion. That second choice, that third opinion. That was what I was looking for because I knew that once I got in front of them, my style and technique was going to be much more elaborate than what everybody else was doing because I had a plan. [00:05:03.340] So you've got to create that plan to connect with them. And then once you do connect with them, then you really need to amp it up and blow their socks off with all the stuff that you're prepared to do. So just keep that in mind when you're trying to bust into that luxury market. It's tough to get there sometimes, but when you get that one opportunity, it's so important to capitalize on that. My marketing campaigns, when I first started in the luxury marketplace, were I spent a ton of money, not with the you know, I always wanted to sell the home, but it was more than that. [00:05:39.310] It was an investment in to my presence and to my brand to show those owners that while this is a new agent in our industry. One last tip that I want you to think about when you're selecting that top 100. If there's only one hundred or one hundred and fifty homes, you do a mall. But if there's maybe 500 and it's just not cost effective and you want to go through go through your MLS, figure out who sold the house to them, if that agent is no longer in your marketplace, maybe they've passed away. [00:06:07.990] They've moved on. They've retired. Look at that and maybe focus on that list of homes and homeowners, because they don't have an agent anymore. And, you know, they may not be ready to sell. But if you continue to keep in touch in front of them, putting your face and name your chuch keys in their hands when it is time for them to sell, you may have a fighting chance to be the agent that at least they call second or third or hopefully first. [00:06:36.740] So anyway, some ideas on how to bust into the luxury market. It is a tough spot to get into and it is an expensive place to play. You have to have the financial ability to invest in your listings, in your marketing. But the rewards are giant. So keep that in mind if you want to. If you have any questions, please post below or send me a message. You can always reach me at Tom at Tom Tezak dot com. [00:07:02.030] You can feel free to call me at a wait to Aido to 055. I've had several people call me just to chat about their resorts, condo markets, and you can't imagine how happy that makes me feel to be able to share with you guys what I'm thinking, how I can possibly help. And I'm there and available. I do live in Maui, Hawaii, so a little bit of a time zone difference. You can also fruit. Feel free to text me at that number. [00:07:24.660] So remember, everybody, we are not just selling real estate. We are selling the dream. Go out there and do it to your dream. One hundred. Everybody, I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us review. Give us a rate us give us whatever many stars that you think are appropriate. [00:07:58.000] Send me an email. I loved getting e-mails from from you with any questions you might have that I can address or feel free to call me. I'm so available. Eight oh two oh five five. And the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents, dot com. [00:08:27.010] Become a member. Join up on that site where you put all of our information on that site. And we're creating a network for agents to share and help other agents out, as well as do referrals. [00:08:39.280] So for selling the dream, please help us out. [00:08:42.190] Be part of the party and join with us.

I love podcasts. I mean, after nearly 200 episodes of my own, you know that there has to be something amazing about podcasts! I firmly believe that podcasts are an amazing way to connect with my audience, and build a stronger network. Through nearly 200 episodes, I’ve had to change to interview nearly 100 different agents, and share my tips with my listeners! That why when I started listening to Matt McGee’s podcast, I know that I had to have him on the show! As a fellow podcast creator, it’s always a delight to talk to someone else who is doing similar work! After binge-listening to Matt’s work on the HomeLight podcast, I knew that I wanted to have him on the show to share his experiences with you! We’re talking about creating content, interviewing guests, and keeping focused. Matt McGee is a content creator with Homelight, and has been the main person working on the HomeLight podcast! I’ve listened to him for hours, and can’t wait for you to hear from him! Ready to hear Matt McGee’s insights on creating content? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Matt, and his career path. Tom and Matt discuss their podcasts, and how they come up with content. One of the fun things about a podcast is that you create a plan, but you really never know how an interview is going to go until you’re recording! Matt shares how they find focus for each episode, and help get the best out of each guest on the show. As the podcast picked up, and more people listened, Matt started getting lots of questions from listeners, and what they wanted to hear! You learn as you go: your style will change as you gain experience, and you will become a better interviewer! Matt shares his process. He starts with a pre-planning call with the guest so he can set expectations and learn more about their unique value. Tom and Matt share how they find quality guests to appear on the show. Learn how to really listen to people while you interview: don’t be so focused on your next question that you miss any gems or major takeaways they have given! Matt shares about his favorite episode of his podcast. Catch part 2 next week! Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Matt: LinkedIn Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream. See you next time!   TRANSCRIPT: [00:00:01] Everybody today, Tom Tezak with Matt McGee and sharing, how do you get out of a bunny hole when you're recording a podcast? [00:00:09] Welcome to Selling the Dream, a podcast created four and five second whole and resorbed realtor Bontemps teaser. Each week. My goal is to bring you a quick real estate tip, along with an info past interview with an industry rock star. [00:00:22] My mission is to bring this cutting edge marketing finding true self. And information about the latest technology. Thanks for tuning in. And remember, we're not telling her what she was telling the truth. [00:00:37] Good morning, everybody. Good afternoon or good evening, wherever you're at, whatever time it is, and you're listening to the show. Welcome to Selling the Dream. [00:00:44] And today, I say this every week, but I'm always excited to have guests. But today I have been listened to our guest for hours on his podcast, and he's just started doing a podcast. Not too long ago. I was guest on a show and I just really connected with with him. Matt McGhee from our home light. And he does the walkthrough. And Matt said, Don't. You don't need to be an advertiser. For me, it's like, well, it's not, but you're just so much fun. [00:01:11] You're a great, great guy to listen to. And you bring so many great guests in the big so far in your show, which is twenty two shows, long or thereabouts. Matt, welcome to Selling the Dream. [00:01:21] Tom, thank you so much for having me on. It's great to I loved having you on our show a couple months ago and it's it's a pleasure to return the favor and be on your show. [00:01:30] Cool. Thank you so much. And you know, I you know, usually we go into these shows with like an idea and a plan. And Matt and I were talking yesterday. It's like, you know, I just want to have a conversation that because you've been doing now 20 some shows and I've been on this will be probably at my two hundred and first two hundred and third episode. And I just wanted to chat with you in so we can share with our audience who are out there listening to podcasts. Obviously, if they're listening, they're podcast fans and their agents. So they're thinking about creating content. And so many of them are saying, oh, I should do a podcast. And, you know, I think I just wanna have a conversation with you about should they? And then also, what have you learned in the first, you know, 20 or so episodes and sort of have that conversation? So what did you share, what your thoughts are with all of that? And welcome to the show. [00:02:21] Thanks again. Thanks for having me on. And it's a pleasure. And I love having you on our show. And yeah, I think it's I do see. I wonder if if you would agree, I, I sense and I you know, I see a lot of the headlines related to podcasts, and it seems to me that there has been an increase in listenership just over the last couple of years. And I would assume 200 are. You're your weekly. So we're talking a couple of years. Couple, three, four years for you. [00:02:46] So now we're we're we're twice a week. So I do a show. Yeah, I do one on Tuesday, which is a very short, like, inspiration, a tip. What pissed me off this week kind of thing. And don't do it or and then on a Friday show is like this is more of an interview style where I bring in a typically it's a real tour, but it's an industry rock star like, you know, a variety of different people coming. Well, last week's show probably was Lawrence Yun from the National Association of Realtors, which was like I was thinking, oh, this is going to really be a tough show to listen to. He was amazing. So because he's a statistician and, you know. They're different than realtors. [00:03:28] So that's what I mean. That's one of the fun things, though, about doing the show. Right, is that we get ideas in our head on, what it's gonna be like and what direction it's gonna go down. And then it's wonderful when it goes down an entirely different direction. And, you know, you explore something together and it just turns into something that you know much better than you ever thought it would be. [00:03:45] So, yeah, I agree. And, you know, and the the shows that I remember most are the shows that I thought. Before I did the show, that was gonna be, oh, this is gonna be a yawn. And it's like, oh my gosh, this was like the best guest ever. I never really knew who he was. And and there's one guy who's become an incredibly good friend out of this process. And Matt Farnam out of Las Vegas, just he's just one of those people. He's in the real estate industry his sophomore year. And, you know, you go back and I think he was in the 50s or 60s in my shows and just, wow, what a great guy. But I would imagine you had shows like that in your 20 some shows that were you were sort of like, OK, what's this going to be like and what's your experience been with that? We'll talk about doing a podcast, but I want to hear what your thoughts are on. [00:04:36] Yeah, it's I mean, you sort of have expectations built in with with what each guest is going to bring to the table and what the topic is gonna be like and where it's going to go. And, you know, sometimes for me, like one of my big concerns with each episode, like we try to we try to keep our episodes to be somewhere between 30 and forty five minutes. And so, like, sometimes there's topics where you're like, how can we cover all this in thirty to forty five minutes. Right. Like it's like we're gonna be doing one soon on Facebook ads for real estate. Like wow that's a really heavy topic. Right. That you could do like four or five distinct episodes on that. And so that's one of the challenges that that that I find with putting our show together is just having this situation where you've got this limited time and there's so many different directions where you could go somebody different things you could ask and talk about. And how do you sort of condense it and boil it down, though? Episodes that we are recording right now was supposed to be just one episode. Tom was going to be about online lead conversion. And we had Jackie Soto and Elmer Mirrorless, who are agents in Southern California, and they're part of the homelike elite program, which is that's what we that's what we call the top one percent of agents on our pilot and also best of the best of Zillow. [00:05:55] Right. So they know what they're doing with online leads. And so I was planning to have them on four thirty five, thirty to forty five minutes. We did the first interview and it went so well and we talked for like the full hour and I was like, I can't edit any of this. I just can't cut this out. It's right. And like if I cut this out then we were missing, like then we're leaving a lot of good stuff on the table. So we did. So we turned it into two episodes. And then as soon as the two episodes went out, people started emailing me. Hey, can you ask them this? They start leaving voice mails. Can you ask you know, I'm an agent in New York City and I have a question about this. And so we just did this week. We just recorded part three of the series just just based on listener, you know, on listener questions and feedback. You've had Tom Faery on your show. I had Tom Fair on my like Tom Ferry did not even get three episodes, so we broke Tom into two. And so, like like you said, sometimes you just you never know where things are going to go. And I think, like, I, I think that's one of the joys and one of the really fun things about doing this kind of show. [00:07:01] And I think you need to you know, it's an art and it's the interview style. And I listen back to my first, second, fifth, tenth show and it's like, wow, did I suck? Right. Yeah. Well, same with me. And and, you know, it evolves. Your process, your style evolves. And I know that you've been doing more editing inbound or Encho editing, which I'm like I sort of like that because you take out some of the ums and Ozz, where our show is sort of as raw as it gets. We don't edit stuff out because we want to be conversational, but then that takes time. So I love listening to it. And I told Kenny, I said I don't know if he ever did. Kenny's my producer said, Kenny, you need to listen to this show a couple of times because Matt is doing some fun stuff with the way he's editing. And I would just listen to one. [00:07:47] I don't even know who it was the other day, but you just stop the show and you started talking in-between. It's like, hey, I just wanted to stop the show right now. Did you guys hear what he just said? And it was like, hey, that's pretty cool. I like the way you're really sort of going back in. [00:08:08] And it's almost like you're in a book club and you're doing this and then you're going in and you're, you know, pinpointing some of the stuff. So I found that really helpful. But it's a lot of work. I mean, that's where I wanted to share with with our agents and our audience. If you're thinking about doing a podcast, we know Kenny and I did a podcast about the dynamics and what books to read. But I want to sort of bring you in and say the the art of this, because it's it's one thing to learn how to. To do the podcast and recorded and upload it and figure out your format, but there's so much of a skill in that interview process and keeping your client engaged. I mean, start keeping your guests engaged and keeping them going down the road to a degree that you want, but at the same time keeping your audience engaged. And I think you're doing a great job with that. And I just you know, and I every time I listen to other podcasts, sorry, I'm rambling. Every time I listen to other podcasts, I get stuff. It's like, oh, I want to start doing that. Hey, Kenny. Yeah, me too. And so being a fan and a student of other podcasts I think is so helpful. So that's why I wanted you on. And so how did you get your your path? How did you come up with your ideas or how was it evolving and what do you do to to do that? [00:09:24] Well, I'll, I'll tell you who I've been really influenced by is a guy named Jay, a Kenzo, and he's fairly well-known in digital marketing content marketing circles. I would encourage anybody that wants to learn about podcasting, be a better podcast, or he has a show called Three Clips and I'm writing it down on my board. So. So, yeah. So. So I should give a little bit about about his background first. So he he runs a company called Marketing Show Runners. And this company that him and I believe a few other people, they help primarily big brands, from what I understand, create shows, primarily podcasts. But it might be video shows or something like that. So, you know, and there's a there's a growing number of big brands that have shows like RCI does podcasts. They've been doing podcasts for years. Trader Joe's. Right. A lot of Red Bull, that sort of stuff. There's a lot there's an old growth, growing trend towards big companies, big brands sort of saying, hey, you know, we're gonna have a show and create content for our audience and hit. So his company exists to sort of serve and enable and improve that content. And so he started this. This podcast is called Three Clips. And it's a really clever idea because what he does is he breaks down a podcast by a brand or a person, whatever might be by just pulling out three interesting clips from one of their episodes. They play the clips and then he talks about this is, you know, listen for this and listen to this other part over here and listen to how, you know, they did this. [00:11:01] And that's been super educational for me, Tom. So, so. So I need to give credit first and foremost to that, because I discovered that I think back in December, November, December, which is right when he started that podcast. And that's right when at home, like we were diving knee deep into let's launch our own podcast. So, like, the timing just couldn't have been perfect. And his thing. I mean, there's his thing. I mean, he's got to like a lot of things that I've learned, but like the main thing that I've learned is the idea of doing a podcast is. You want to get the listener to the end of the show, right? Right. It's a podcast is so unlike everything else. Right. If you're if if, you know, an agent is reading an article that Tom Tesuque wrote. They can scan ahead. They can see certain words are bold. Know you might have some sections or some bullet points. It becomes easier to digest that way with TV or video shows. There's visual cues like, you know, somebody watch now sees that I am talking with my hands or whatever might be. But there's other vision, a podcast. There's nothing. It's just me or you. And the listeners ears. Right. It's your mouth. And it's it's incredibly intimate. Most people are listening in their car at the gym. Out on a walk. Something like that. So they have other things going on. So you have. How do you keep their attention? Right. And like, that's that's sort of been the whole thing, the whole kind of focus that I've learned to concentrate on with our show. [00:12:40] And you've been doing a great job, and that's what I was gonna interject the name. I get all excited. But I listened to you for, like I said, two hours when I was out on my walk. I walk the golf course in my neighborhood and I just like E-Trade picking up golf balls. So I'm listen to the math and I'm doing that. So you're right. People are doing other things when they're listening to their podcast that they can be engaged in. So I think keeping them part of the conversation is important. And it is it's intimate and that's a great word. So you create that space. How do you. Know where you're going in the conversation. This is something that people said to me and I said, well, you just you just drive the train sort of seamless. So how do you find your way doing that? [00:13:27] Are there you know, how would you feel if I ask you this? How would you feel if I ask you what is your you know, I want to get an idea. It's almost like the same questions that we're going to ask. But I want to know from the guest where their responses are going to be so that I can start to say yes. I think that's a good avenue that we should explore in the final version or now that's kind of a dead end. Let's not even worry about that in the actual currency. So that's really important. Is. For me, at least, is doing sort of a preplanning call and figuring out exactly what we're going to talk about. I put together a rundown of questions and topics, do a lot of research on every guest just to sort of figure out. I remember before we did before you came on, I listened to several of your shows, and I remember that one. You did this the short version. You had one where you talked about being the lighthouse. Do you remember that? I do. And I loved that so much from listening to your show. And I remember asking you about that at the end of when you were on ours. And it made for a great moment because it was such a great message at that time. Like that was that was like I think you were like show number nine. And that was like right in the middle of all the chaos of the piano. [00:14:42] I knew it happened. And it may you know, as a as a guest, it made me feel like, wow, I felt so special that you had one listen to my stuff and to ask me about something that I was passionate about. [00:14:53] So it really does it does make a difference. [00:14:56] The other thing that, you know, for man, I just want to just share with you something about your show that I really like it. You know, when there's somebody out there looking for more podcasts because I know I burn out. I mean, I it's like, OK, listen to Matt for three shows I listened to that had been for five shows. And it's like, OK, I'm done listening to that voice. I need something else, but I binge please in. [00:15:21] I lost. I was going mad. That's what happened. It's it's it's your show. [00:15:29] I know there is. Your show. What I like about your show is I would say it's a brand show. It's a home light, which is a lead service company. But you what I love about it is you're not talking about home light on your show, even though you touch on it every once in a while. You have a strong home light person. But it's not about that. It's about. You were bringing so much value to the audience. And that's what I'm what I'm enamored with on your show, which I really love. [00:15:59] So I would change gears now because gave you a little bit. Attaboy there. [00:16:02] But thank you. I appreciate that. How do you find your guests? Oh, that's a you know, that's a good one. And it's a lot of for me, it's a lot of reading, a lot of watching videos, attending conferences. More recently, virtual conferences. Right. Because we're all sort of locked into a degree. A lot of time on Facebook. Real estate agents, a lot of real estate agents are on Facebook. So I'm in, you know, all the big Facebook groups, the lab coat in men, et cetera. And so it becomes a matter of just keeping your eyes open, I think, and seeing who's saying what and who has an interesting opinion that you think can be expanded upon to, you know, an interesting 30 minute show or something like that. I think that's a big that's probably Tom for me. When I when we started this show, that's probably the part of it that I didn't appreciate the most, how much time it would take us to start to sort of figure out who should be on and where those people are. Been your experience as well? Because you I mean, you've been doing 200 episodes, so you had one hundred guests there abouts in the show. [00:17:16] And it's it's interesting and it's scary. We're were touched on this earlier as you invite a guest on. And for me, I'm inviting predominately realtors. And I've had some realtors that have been on the show that it's like I need more than a yes answer. And there is so and once you're in it for for me as a as a host, I don't want to not air a show. [00:17:40] But then the challenges, what do I do with the show that I don't think was as quality as it could have been. And I don't want to tell my guests that they saw it. Yeah. You know, because it's because they took a bunch of their time. And so it's really having. I would recommend to anybody who's listening if you're going to do a show and it's going to be a show for a local community, which I think that's what a lot of people, a lot of agents. There's a great opportunity. There is before you invite somebody on your show, have a conversation with them. Right. Follow what they're saying. And I love what you said. Do they have an opinion that you can work with? Because if they don't, you want to rethink that. But there's you know, your local politicians will love to get on your shows. [00:18:26] Yeah, I think that I think the opinion point there is important, too, because because, you know, I look for opinions and stories, because facts and figures, people can Google that. Right. Right. I want our show to have stuff that you can't get just on. It's simple Google search or by reading some listicle article on, you know, who whoever's Web site. So I think that's really important. And you're right, sometimes sometimes it doesn't go well. And and. Yeah. I mean, I've I've had that I had that same exact experience with with one of our with one of our shows. But I had sort of a built in excuse because we shifted into our sort of our coded mode. And by the time we got out of that, if I recall correctly, by the time we were ready to sort of get back to, quote, normal, like a lot of the information in the podcast was out of date. And we're like, all right, let's just try and connect again at a later date. It wasn't the best. It wasn't the best show anyway. [00:19:25] So then, you know, what I will do is as we try, we go the same thing, 30 minutes ish, 20 to 40 minutes. I'll tell clients and I build in time. And if I have a show that I'm struggling with and I share this again, not to throw anybody under the bus. But for those people out, there's agents out there that are thinking about doing a show. Use your editing. You know, there is a way to clean them up and create dissension points and and and do that. The other thing I wanted to go back to, you said something about the questions and what you talk to people. It's important to know what you're going to talk about, but it's even more important to know the questions you don't ask, because when you ask some questions, you either lose control or you get an answer that makes everybody look like, didn't you have an idea about this? Right. So so laying out the groundwork for those questions of how you. How you go about that path and keeping them and the other thing like I like to ramble sometimes, is Soto clients, I guess being able to gracefully grab them, put a big hug around them and pull them back on topic. Yeah. Yeah. How's your. What do you do to try to wrangle, so to speak, clients? [00:20:38] I think probably the thing that I do most often and that situation is just I think of ways, you know, because you can hear the guests and they're kind of going off down this other path and you're like, oh, that's not where I thought you were gonna go. And this is where we should go for our listeners. Right. And so I, I probably start to to think, all right. I need to reword that same question in a different way to make them understand what I was hoping they would say. That's generally what I do. I think to one thing that we should talk about, Tom, and I'll go first. As a host, it's incredibly important, right, to listen to what they say and pay attention and sort of when they're on point. Let that guide the conversation and I'll give you an example that like the thing that you mentioned about five minutes ago, about the moment where I jumped in and cut the person off and said, did you hear that? That's actually example. Like, I had to do that because I screwed up. Right. That that was that, if I recall correctly, that was an episode where it was Brian Boléro who works at Thousand Watt, which is right. [00:21:43] Thousands there, the Portland based agency that they work with, real estate teams and brokerages and big brands. And he I don't remember the exact quote, but he's a I mean, he's a quote machine. He's really good. He's a great guest. And he made a quote that if I had been paying enough attention during the actual conversation, I would have said, hey, Brian, stop. Can you repeat that for our listeners? That's a really important point they should hear. I don't know what I was doing, Tom. I must a bit in like off. You were thinking about the next question I was thinking about. Right. Yeah, I was thinking about the next question, and I totally missed it. And then when I was listening back to the interview was like, oh, my gosh, that is gold right there. So I thought, I need to. I just need to interrupt at this point in the show. And that's so we record I recorded that that video, that soundbite of me saying, all right, stop. I need to interrupt. So it right. And you have I'm right. You know, you appreciate the value of actually listening to people. [00:22:41] So I want to cut in right here and just say so you guys are all probably dying to know what that quote is. And I can remember it, but I'm not going to tell you. You're going gonna have to go listen to Matt McGees show, walk through and listen to Brian Boiro from 1000. What, because it was gold. So sorry, everybody. [00:22:59] But, you know, we've got to give Madelin most of your your your mean. Yeah, I know. I like to be mean every once in a while. [00:23:08] So you were saying you're going to start something about and then we got those funny holes. That's the other thing. We get into bunny holes as a as a podcast. How is she. Just like it's like oh give me out or get them out. So I think you're right, it's redirecting the question read and hearing where it's going to happen for a podcast that I'd love to listen to. They are not scripted. They eat. They evolve based on where the conversation takes you. And that's what you were saying. So and as as you guys are listening, just know that it's it's an art. And I don't think I'm very good yet at podcast hosting, but know that you've just got to go in and start doing it. And as you do it, you'll figure it out. You'll learn. And if if you don't, then you stop doing it. [00:23:56] And I mean I mean, it sounds I mean, I can tell just from listening to you, like your. Like I I'm self-critical, like I listen back and I say, how can I get better? And I'm sure you do the same thing, right? Absolutely. [00:24:09] Yeah, and that's what you gotta do, because it's like, oh, all right, they're very often like, oh, what an idiot talking about myself all the time. [00:24:17] And you know, but we just love talking about me, not you. Bye. I'm agreeing with you that I call myself that all the time. [00:24:24] Like that. Tom, he's dumb. So we didn't really prep on this, but I want to change it up a little bit. Like, I always use my term as well. But it change gears because I when I want to. [00:24:33] When I want to. When I said, OK, we beat that horse enough. Let's start talking about something else. And having those segue ways. And sometimes you don't get a Segway, you just gonna make it up. [00:24:42] And so in your show, you're twenty two shows. What's your favorite show that you've done so far? If you're willing to share. [00:24:51] Oh wow. That's a great question. I would say I mean, I would I would say probably there's I would say to two different ones for two different reasons. Number one is the most recent one that we did that I already mentioned with the online lead conversion with Jackie and Elmer. And that's a favorite because. They look like they have a really great system, time for online leads, and they were. Like there was nothing off limits, like there was no point in the conversation where they said, no, we're not willing to share this. No, we're not willing to give this information away. And that just makes for just golden information. Right. Because sometimes. And I totally respect like someone just like I you know, I'd rather not, you know, give away this tip or secret. OK. I can respect that. But they they were just like an open book. Like, here's our scripts. Here's exactly what happens when a leak comes in. The automation clicks in the personal call like so they were super, super detailed. And so that I thought was really, really great. And then I think probably the other one was the Brian Gweru episode. That was a fair one, because I agree, like, they have a very definitive viewpoint on marketing and and branding and agent messaging. And I agree with a lot of the way that they that they approach things like how agents need to separate themselves from the crowd and stand out and be different and be unique. So that was that was a favorite because I really identified with the message that that that he was one of the things I heard. [00:26:28] There are several things in that show. But one of the things I will share about that show that I was like, yes, because I respect Brian. He's I mean, their company is they're great. But when he's when you are talking about branding facemasks and I me, that is just the most asinine thing anybody could ever do. [00:26:46] And I know there is a lot of realtors out there doing that. And he said, why would you want to put your name on something that everybody hates to wear? [00:26:54] And I thought. A man. [00:26:57] And it's dense and it's a sensitive subject, too, right? It's like that's a lot less like a life. That's like a piece of lifesaving. It's not like writing your name on somebody is cast when they break their arm or whatever that's, you know, like. But yeah, that's. Yeah, that was. [00:27:12] So, yeah, I'm with you on that. So now what were the what have you. What are your takeaways. I don't. Let me let me give some context because we didn't say that. So Matt, you are a podcast or you are the homelike part of the marketing team. [00:27:25] But and your wife is a realtor in Wisconsin, Ohio and Oregon. Washington, Washington. See that? Anyway, you're I I a real turn in eastern Washington, correct? Yes. And so you sort of come into this area by first helping her with her marketing and her content creation and then got into home light. So just giving context for everybody where you come from. So my question for you. That it's been very hard to get out so far is. What's what were your takeaways from your shows? Those little nuggets that because there's always a bunch. [00:28:07] Yeah, I think so. So one of the one of the early shows that at all, I'll mention that because we actually put it into play with Kerry's business, because I still do help her in my spare time, I think was episode number four. We had Karen Carr on and she's and it was all about YouTube and YouTube, SVO. And she if you do a search for just go on Google and search moving to Savannah, she pretty much owns that search result page. Chances are you're going to see a big YouTube thumbnail with her video. And it's, you know, this this. I think it's it's not a super long video or anything. I think it's like five or six minutes maybe. And she just talks about, you know, ten things that you need to know if you're moving to Savannah, Georgia. She's got a blog post that's underage. She's got some other like she just owns that search word. And she told the story of, like that one video has led to in the three years that's been online has led her to, I think she said, over one hundred thousand dollars in GCI. Right. Like when one video. [00:29:11] That's that's incredible. So she told the story of how she came up with the idea and what she did and how she optimized it. And so so that that I thought was really interesting and something that anyone should be able to learn from. I know, you know, as somebody that deals with a lot of second home and relocation, you know, your audience may be of particular interest to that. So we created a video for Carrie. She did a video about moving to the tri cities. And it's just starting to get, you know, some of that, you know, that kind of thing doesn't happen overnight. Right. But it's so it's just starting. Yes. So she's had, I think, one or two people say, hey, I saw your video. You know, can you I have questions about moving to the tri cities. And so, like, I thought that was really cool that like we had this person on the show and then we tried it ourselves and it started to work like, that's pretty crazy. So that was one of my. That's like one of my favorite ones that I would say I love it. [00:30:05] Yeah. So it is it is it is great for me as an as a host. [00:30:10] I have people on and I'm taking stuff away from this show. All right. [00:30:13] The time, because I'm interviewing agents from all over the country and resort communities and it's just being willing to listen. Sometimes we just got to shut up and listen and learn what's out there. And sometimes it's like, oh, that won't work in my market. And I want my guests and say. Ask yourself that question again. [00:30:32] Are you sure it won't work? Because sometimes we have to reinvent it or redevelop it. [00:30:36] But there's some great concepts out there that we're presenting to the audience that, you know, they're working for people. Sometimes people say, oh, that's old school. It's like, well, well, old school still works. [00:30:49] Yeah, yeah. And let me just add to to to give you credit, because one of my other favorite nuggets from the shows was from your episode when you talked about that idea, I think you called it the hidden referral. Is that right? Where is it? Which is exactly sort of like the opposite of what I just described, because you said it's not about advertising to buyers and sellers in your feeder markets, but it's about connecting with other agents. Right? [00:31:15] Right. Absolutely. Because they I mean, if I can't connect, there's one or two buyers and sellers in the market that I can possibly reach. [00:31:22] But if I can hit, you know, 50 agents and they ask their client or if I had two agents and they ask their client, they've got a you know, between them five hundred or a thousand clients, it exponentially expands the opportunity. [00:31:36] And so referrals have become a huge amount of my business. [00:31:39] Right before I jumped on this call, I got a referral through one of the online portals and it was like, boom, it's there and it's a seven hundred thousand dollar referral. So nice just being connected and being being engaged, doing stuff like this I think is so important. [00:31:53] That's the other thing that I think with. [00:31:58] Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate. Send me an email. I love getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available anyway to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com. Become a member. Join up on that site. [00:32:52] We put all of our information on that site, and we're creating a network for agents to share and help other agents out, as well as do referrals. [00:33:02] So for selling the dream, please help us out. Be part of the party and join with us.

LE NEWS DI OGGI

Intervista a cura di Simone Nardone all'interno del format "Zona Blu" in onda tutti i venerdì dalle 10.45 alle 12.30 su Radio Civita in Blu.La presidente dell'AIDO della provincia di Latia ci ha raccontato dell'importanza di mantenere alta l'attenzione sulla donazione degli organi.

Some people say you should train every day. Others believe once a week is enough. So, what’s the deal? How many times per week should you actually train to get the results you want? Is there even a magic number or is it different for everyone? Find all the answers in this masterclass featuring me... Aido

In episode 321, Gareth Nicholson and Sarah Dai from South China Morning Post discuss the recently launched China AI Report 2020. In the interview, Gareth and Sarah share the key themes and intended audience for the report and offered their perspectives to how artificial intelligence (AI) has evolved in China. We examine the key drivers behind the growth of AI in China and how China is solving the talent pipeline given it's an evolving technology and what we should expect in the next few years. Here are the interesting show notes and links to the discussion (with time-stamps included): Gareth Nicholson, (LinkedIn) senior news editor on the Technology desk and Sarah Dai (@sarah_dai, Linkedin), senior reporter from South China Morning Post (SCMP) Can you talk about your roles in SCMP and what do you do? China AI Report 2020 by South China Morning Post What are the key themes for the report? Who is the intended audience for the report? What key drivers are behind the growth of AI in China?  If we look at the Chinese market on AI, how do we size the market?  Are there any cultural differences between US and China in their attitudes towards AI? Do they push how the AI technology has evolved in China? What are the key verticals where AI are dominating in China? Which are the AI startup unicorns in China which we need to watch? How does China solve the talent pipeline for AI given that it is an evolving technology? Unlike the US, China has the hardware advantage that accelerates AI computations. How do they augment the AI market and how are they viewed by investors? What are your perspectives on the different verticals of AI in China? Autonomous Driving Finance  Healthcare Retail  Smart Cities Smart Homes  Manufacturing Where do you think that the Chinese AI industry will evolve towards in the future? Closing Where can our audience find the China AI Report 2020 by South China Morning Post? (Do note that there is a 20% off till the end of the month if you click on this link) Where can our audience find you? Podcast Information: RSS Feed Apple Podcasts Himalaya Spotify Libsyn Google Play Overcast FM SoundCloud Luminary Twitter Facebook Video Facebook Page Linkedin Stitcher Castbox RadioPublic Acast PodBean ListenNotes TuneIn The show is hosted and produced by Carol Yin (@CarolYujiaYin) and originally created by Bernard Leong (@bernardleong, Linkedin).  Sound credits for the intro music: Taro Iwashiro, "The Beginning" from Red Cliff Soundtrack.

Joseph Bobo Aido has had a remarkable journey so far in football. Having started in the competitive Ghana league to facing Leo Messi in La Liga, he breaks it down on the half time show. Having had the pleasure of working with Joseph we re live some of his lows and highs throughout his career. Listen to #Pulse95Radio in the UAE by tuning in on your radio (95.00 FM) or online on our website: www.pulse95radio.com ************************ Follow us on Social. www.facebook.com/pulse95radio www.twitter.com/pulse95radio www.instagram.com/pulse95radio

Do you know your machine learning from your AI? Do you know what a digital twin is and how they’re used? Or what Web 3.0 means for your future internet browsing? This month, Hugo and Louise are joined by 10 special guests who debunk and demystify the tech terminology you’re hearing every day but still not really sure what it means.

Metams perkopus į antrąją pusę Lietuvos rašytojų sąjungos leidykloje pasirodė naujoji Aido Marčėno poezijos knyga trumpučiu pavadinimu „Ir“. Šiandien su poetu kalbamės apie jungtukus, poezijos reikšmę, nuolatinį mokymąsi kalbėti ir tai, kuo eilėraštukas skiriasi nuo eilėraščio. Laidoje autorius skaito eilėraščius iš naujosios knygos. Ved. Dovilė Kuzminskaitė.

In episode 59 we talk to speaker, author and expert on all things non-profit digital, Beth Kanter, about the impact of technology on non-profits and the challenges and opportunities that Artificial Intelligence (AI) will bring. Including: Has social media changed the game for nonprofits in terms of how they communicate? Have some of these tools levelled the playing field between big and small (or well-known and obscure) organisations? How well-equipped are nonprofits to take advantage of the potential of digital? If some organisations are struggling, what are the key barriers? Is there a danger that social media and online discourse create perverse incentives to sensationalise or simplify issues, because everyone is competing for scarce attention? Does this present a particular challenge for nonprofits? If digital tools enable people to form groups easily and organise in new ways, does this make traditional nonprofits less relevant as people look to networked models of social change? How can traditional nonprofits embrace some of the benefits of networked or decentralized approaches? Does this require a major change of structure, or just mindset? Is it better to focus on bringing existing non-profit leaders up to speed with technology and digital, or to focus on supporting the development of future leaders who might be more naturally comfortable with tech? Or do we not need to make this choice? To what extent is digital transformation actually about employment practices? (E.g. flexible/remote working, making nonprofit work more appealing than private or public sector) How many nonprofits are actually doing this well at the moment? Do nonprofits need to play a role in addressing the impact of social media on mental health and social interactions? If so, how? Why is AI a big deal for nonprofits? What impact will AI have on philanthropy and charitable giving? Are there good examples of nonprofits using conversational AI and chatbots in smart ways? Are there good examples of nonprofits using AI to improve their own processes (e.g. data entry, financial risk monitoring, grant applications etc.)? What barriers do nonprofits face when it comes to using AI? Do more nonprofits need to think about partnering with tech companies? What are the opportunities and challenges of doing so? Can nonprofits play a meaningful role in ensuring that tech is designed and implemented ethically? How far are we from making this happen in reality? What can we do to close the gap? What role is there for nonprofits in addressing some of the negative impacts of technology that we are seeing (e.g. algorithmic bias, automation replacing jobs etc.)? How is the nonprofit workplace going to change over the next decade or so?   Related Content:   -Beth’s website -Book site for The Happy Healthy Nonprofit -Beth’s article (with Allison Fine) for Stanford Social Innovation Review, “Leveraging the Power of Bots for Civil Society” -CAF’s Giving Thought micro site on AI -CAF’s Machine Made Goods report -Rhod’s blog on “Charity 2037: 13 Jobs we might all be doing in 20 year’s time” -Crisis TextLine’s use of AI

How much freedom can we give AI? Do we have the ethical responsibility to stop them when they’ve gone too far? And when is the point of no return?

Marketers aren’t marketing in 2019 without technology but sadly most marketers don’t think of themselves at technologists but even more troubling aren’t doing the research to understand the emerging technologies that will massively disrupt the industry over the next 10 years. A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain…  This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo. On this episode they discuss: Are you an analytical marketer? Are you a marketer that loves change? Why aren’t we linking data between PR, Marketing & Sales with AI? Do marketers understand the impact of blockchain on the future? How can marketing leaders stay up to date with emerging technology? Why are marketers still measuring and reporting on data of the past. Blog posts referenced in this show: Digiday Research: Marketers lack understanding of emerging technologies Harvard Business Review: The Era of “Move Fast and Break Things” Is Over Hit up Daniel & Brian on Twitter and let them know your thoughts on this episode or simply tweet with the hashtag #SMACtalk @DanielNewmanUV:  www.twitter.com/danielnewmanUV @iSocialFanz: www.twitter.com/isocialfanz

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   There are many ways to apply artificial intelligence in content marketing. Bernie’s guest on this episode of Social Business Engine is an expert when it comes to the intersection of content marketing and the application of AI to it. Paul Roetzer is the CEO of PR 20/20, author of “The Marketing Performance Blueprint,” and the creator of the Marketing Artificial Intelligence Institute. When asked why he launched MAII Paul says it was…’to translate the buzz around AI into real-world knowledge and actionable insights for marketers, so that it’s approachable and tactical.” Paul regularly translates the concepts behind AI-related technologies into terms marketers can understand. He does this to help them know why AI matters and how to use it (or not) in day-to-day marketing. On this episode, Bernie and Paul discuss practical ways to get started with AI, specifically in content marketing. This episode is sponsored by Frost & Sullivan. Join Vengreso at STAR, February 11-13, 2019 to mix and mingle with forward thinking sales executives and thought leaders. We're extending a $250 savings to all Vengreso subscribers. For full details visit: frost.com/vengreso and use discount code MARIO at registration. Those Who Embrace Content Marketing AI Now Will Be At An Advantage Recent studies show that only 18% of companies have figured out how to use AI to the point that they are scaling it in their operations. That means that no matter what area of marketing you work in, or what level of knowledge you have about AI, you are NOT behind the curve. There are still amazing opportunities on the horizon for marketers who are willing to learn and embrace artificial intelligence. Those marketing professionals and the companies they work for will have a distinct competitive advantage in days to come. In this conversation Paul provides a number of helpful use-cases for AI at this stage in the game, demonstrating how it can be used to simplify workflows, offload repetitive tasks to save time and money, and even enhance the strategic parts of what we do as marketers. You won’t want to miss what he shares. It’s very easy to understand and makes perfect sense for marketers of all stripes. The 2 Main Reasons Marketers Should Be Using Artificial Intelligence If you are interested in using artificial intelligence to enhance your marketing efforts, where should you begin? Paul says there are two primary models you should consider to determine how to use AI in your content marketing. The first model is surrounding problems that are time intensive or data intensive for easy wins when it comes to applying AI as a possible solution in your content marketing strategy. The second model is what Paul refers to as a use-case model. AI is built to do narrowly defined tasks, so look at daily marketing activities such as reporting, editing and analytics, then discern the benefit you'd receive if those things were done automatically. In both cases, look for ways you can drive efficiency or increase revenue by doing things better. AI is often best used to enable cost reduction or revenue generation. How The Average Marketer Can Get Started With AI If you are eager to get artificial intelligence into your content marketing mix, you first need to look at repetitive, manual tasks in your marketing workflow. It doesn’t matter your area of specialty. Make a list of use-cases, identify which ones could be intelligently automated, then start looking for a solution. Check the MAII website for possible solution providers (see the link below). Next, look at ways you can get more out of your existing data. Most companies have tons of data from CRMs, Google Analytics, and more that sits on servers doing nothing. AI can help you utilize that data to gain greater insights, predict outcomes, determine smarter strategies, and more. Finally, look at the core technologies that are already a part of your marketing tech stack. How are those providers using AI? Do they have AI features as part of their solution that you are not implementing? Perhaps they have ideas about how you can better use their solution coupled with AI from another source? Don’t miss this great conversation. Paul concludes by addressing how AI is going to impact marketing careers in both the short-term and long-term. You’ll want to hear what he has to say about that. Featured on This Episode Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer Paul on Twitter: https://Twitter.com/PaulRoetzer PR 20/20: https://www.pr2020.com/ The Marketing Artificial Intelligence Conference: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference-2019 The Marketing AI Institute: https://www.marketingaiinstitute.com/ Paul’s book: The Marketing Performance Blueprint: http://a.co/d/3YsKwak Outline of This Episode [2:39] The current status of how AI is impacting the marketing world [6:37] AI is biased by the data and how it is trained. That means we have to be careful [8:30] Models marketers can use to harness the power of AI [12:34] Guidance for getting started with AI in your marketing workflow [16:14] The vision behind the Marketing AI Institute [20:47] Trends regarding the kinds of marketers who are embracing AI [22:03] What impact will AI have on marketing as a career? Resources & People Mentioned This episode is sponsored by Frost & Sullivan. Join Vengreso at STAR, February 11-13, 2019 to mix and mingle with forward thinking sales executives and thought leaders. We're extending a $250 savings to all Vengreso subscribers. For full details visit: frost.com/vengreso and use discount code MARIO at registration. Conversica: https://www.conversica.com/ SBE episode with Victor Belfor: https://vengreso.com/blog/victor-belfor-modern-marketer The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr IBMs Watson goes on Jeopardy: https://www.techrepublic.com/article/ibm-watson-the-inside-story-of-how-the-jeopardy-winning-supercomputer-was-born-and-what-it-wants-to-do-next/ BOOK: Automate This: http://a.co/d/7pULneT Ai.google: https://ai.google/ Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine

We go off the rails as per usual, and we have fun one for you today!  We talk about some of the boys moving into their new place, as well as building too muscle, and a more serious talk about robots and AI: Do they deserve the same rights as humans?  Thanks for listening!

After dropping out of a machine learning PhD at Stanford, Daniel Ziegler needed to decide what to do next. He’d always enjoyed building stuff and wanted to shape the development of AI, so he thought a research engineering position at an org dedicated to aligning AI with human interests could be his best option. He decided to apply to OpenAI, and spent about 6 weeks preparing for the interview before landing the job. His PhD, by contrast, might have taken 6 years. Daniel thinks this highly accelerated career path may be possible for many others. On today’s episode Daniel is joined by Catherine Olsson, who has also worked at OpenAI, and left her computational neuroscience PhD to become a research engineer at Google Brain. She and Daniel share this piece of advice for those curious about this career path: just dive in. If you're trying to get good at something, just start doing that thing, and figure out that way what's necessary to be able to do it well. Catherine has even created a simple step-by-step guide for 80,000 Hours, to make it as easy as possible for others to copy her and Daniel's success. Please let us know how we've helped you: fill out our 2018 annual impact survey so that 80,000 Hours can continue to operate and grow. Blog post with links to learn more, a summary & full transcript. Daniel thinks the key for him was nailing the job interview. OpenAI needed him to be able to demonstrate the ability to do the kind of stuff he'd be working on day-to-day. So his approach was to take a list of 50 key deep reinforcement learning papers, read one or two a day, and pick a handful to actually reproduce. He spent a bunch of time coding in Python and TensorFlow, sometimes 12 hours a day, trying to debug and tune things until they were actually working. Daniel emphasizes that the most important thing was to practice *exactly* those things that he knew he needed to be able to do. His dedicated preparation also led to an offer from the Machine Intelligence Research Institute, and so he had the opportunity to decide between two organisations focused on the global problem that most concerns him. Daniel’s path might seem unusual, but both he and Catherine expect it can be replicated by others. If they're right, it could greatly increase our ability to get new people into important ML roles in which they can make a difference, as quickly as possible. Catherine says that her move from OpenAI to an ML research team at Google now allows her to bring a different set of skills to the table. Technical AI safety is a multifaceted area of research, and the many sub-questions in areas such as reward learning, robustness, and interpretability all need to be answered to maximize the probability that AI development goes well for humanity. Today’s episode combines the expertise of two pioneers and is a key resource for anyone wanting to follow in their footsteps. We cover: * What are OpenAI and Google Brain doing? * Why work on AI? * Do you learn more on the job, or while doing a PhD? * Controversial issues within ML * Is replicating papers a good way of determining suitability? * What % of software developers could make similar transitions? * How in-demand are research engineers? * The development of Dota 2 bots * Do research scientists have more influence on the vision of an org? * Has learning more made you more or less worried about the future? Get this episode by subscribing: type '80,000 Hours' into your podcasting app. The 80,000 Hours Podcast is produced by Keiran Harris.

Join Host Melinda Estabrooks and The See Hear Love Team along with special Guest, Aisha Addo, founder of Power to Girls Foundation for PART 2 of the series ‘Mentoring the Next Generation' – as they talk all about what young girls need from their parents, how to mentor effectively and the power of your words. THIS is a show that all parents with kids need to watch!

Join Host Melinda Estabrooks and The See Hear Love Team along with special Guest, Aisha Addo, founder of Power to Girls Foundation for PART 2 of the series ‘Mentoring the Next Generation’ – as they talk all about what young girls need from their parents, how to mentor effectively and the power of your words. THIS is a show that all parents with kids need to watch!

Stasera abbiamo parlato di:✅ "In campo per la Vita", l'evento dell' A.I.D.O. Associazione Italiana per la Donazione di Organi Tessuti e Cellule, a Barge di sabato 17 e domenica 18 marzo. Abbiamo avuto in studio gli ospiti e i protagonisti dell'evento. ✅ Poi abbiamo approfondito Slavika Festival il festival della cultura slava che tiene a Torino fino al 25 marzo. ✅ Ex manager della Thyssenkrupp ha chiesto la grazia al Presidente della Repubblica Italiana, il comune di Torino si oppone.✅ Il liceo artistico di Torino protagonista del Sottodiciotto Film Festival con due classi e diciassette film in concorso.

Ben and Aido chat to the superstars behind Piltover City Customs and Clutterfiend Cosplay, getting an all to brief look at the incredible effort that goes into award winning cosplay.  And, of course, we chat games, including Ben being wrong about Mario Odyssey.  Again. 

Siamo stati con Bruno Vottero, Presidente Gruppo Aido di Bagnolo P.te, Barge e Valle Po che sarà presente su alcune piazze di Barge, Bagnolo, Envie, Revello, Sanfront, Gambasca, Paesana questo fine settimana per informare sull'importanza della Donazione e Trapianto degli Organi. Verranno anche messe a disposizione delle piante di Anthurium, ormai simbolo dell'evento.

Aido, Ben and Brad are joined by Mully, once of Pixels Rising fame and now PR freelance extraordinaire. We talk Aussie indies, gaming tattoos, the best games yet to come and Mario's nipples. It's not bad aye...

At the top end of the show we talk Jake giving into PUBG, Brad coming around to Uncharted, Ben back into Eve and Aido is KEEEEEEEEEEEEN for Rabbids.  The back end we talk all things Game of Thrones Season 7. Beware, the for cast is dark and full of terrors!

Aido, Ben and Brad return to sample some fine Vale Amber and talk (mostly) games. Steam Sale, gaming genres that need to die, PlayerUnknown's Battlegrounds, Diablo 3 and so much more. Check it!   

Aido, Brad, Ben and Jake talk (mostly) E3 wrap up over a few Prancing Pony Black Ales. 

We're back baby! After experimenting with doubling down on our YouTube shows, we've got a dedicated podcast coming out fortnightly once again, thanks to the fine folks at AVCon no less! Aido, Brad and Jake talk about video games and drink some of SA's finest - Big Shed's Golden Stout Time. Get it in your earholes!!

With a slight resemblance to Wall-E’s robotic girlfriend Eve, it's easy to see why Aido, the family robot is a big hit on Indiegogo. Aido is the next generation social family robot. Smart, interactive, and uniquely mobile, Aido is the first social robot that can move around your home/office to help improve your lifestyle. He can play with your kids, help you with household chores, handle your schedule, and keep your home connected and safe. After approaching $1 million raised in pre-orders with a special 60% off for early investors I invited Arshad Hisham the Founder and CEO at InGen Dynamics Inc onto the show. Indiegogo Page https://www.indiegogo.com/projects/aido-next-gen-home-robot--2#/ Aido Family Robot Video https://www.youtube.com/watch?v=W58U6mmPrmk Website http://www.aidorobot.com/ Awarded "GameChanger" of 2016 by the world's leading tech magazine (T3).

Ricardo Aido é o convidado da quinta edição do “Quarto Árbitro”. O ortopedista veio ao estúdio falar de medicina desportiva e das funções que desempenha na seleção nacional masculina de […] O conteúdo Quarto Árbitro #5 – Entrevista Ricardo Aido aparece primeiro em Engenharia Rádio.

Patrick Ambron, co-founder and CEO of BrandYourself.com, which helps people look better online. He’s an instructor at General Assembly and was included INC’s 30 under 30 list. Listen as Patrick talks about his experience on SharkTank and how it boosted his company’s revenue. Famous Five: Favorite Book? – Made to Stick What CEO do you follow? –  Reed Hastings Favorite online tool? — X.AI Do you get 8 hours of sleep?— No If you could let your 20-year old self know one thing, what would it be? – “I wish that when I was building my business, I knew how important it was to have people who don’t have your strengths”   Time Stamped Show Notes: 01:40 – Nathan introduces Patrick to the show 02:00 – Patrick got a $ 2 million deal on SharkTank but didn’t take it 02:11 – Patrick didn’t take the deal because they wanted 25% 02:30 – Patrick’s episode was aired 2 years ago and it was a good exposure 02:40 – Patrick did over $ 1 million in revenue while they were on SharkTank 03:10 – Patrick said No on-air 04:07 – BrandYourself provides software and services that helps someone look good online 04:28 – Users buy BrandYourself’s subscription 04:40 – User base is from college students to high level professional 04:55 – BrandYourself is a SaaS business 05:03 – Half of the revenue comes from professional customized services 05:10 – BrandYourself handles issues online that is affecting the customers’ livelihood 05:30 – 10,000 paying customers for software 05:35 – A few thousand paying customers for professional services 06:12 – $ 10,000 annual RPU for professional services 06:40 – MOR is $ 7,000 on the software 07:19 – $ 533,000 per month in revenue 07:35 – BrandYourself has advisors 08:30 – The professional services customers problems that BrandYourself is getting 09:10 – One example is an employee who was fired and ranting online 09:20 – One of the usual problem is what they call “You Shot Yourself in the Foot” 10:36 – BrandYourself was founded in 2009 10:40 – 2015 revenue 10:50 – Target for 2016 10:52 – BrandYourself has raised about $ 6 million recently 11:19 – Team size 11:28 – Team location 12:30 – Gross monthly customer churn 13:30 – Lifetime value 13:40 – Customer acquisition cost 13:45 – All of their leads are organic 15:30 – BrandYourself won’t theoretically spend for a customer 15:40 – BrandYourself do retargeting 15:56 – Paid acquisition is not a necessary channel for BrandYourself 16:31 – What if Reputation.com buys BrandYourself for $ 40 million, will you say yes? 16:40 – “That’s not the goal right now” 16:55 – “What we really want to do is help people prevent issues and be pro-active” 18:26 – Current valuation 18:58 – Connect with Patrick through his website and Twitter 21:20 – The Famous Five   3 Key Points: Find someone who can fill your gaps. Help people prevent issues and make them pro-active. Saying “No” on national TV can also be beneficial and increase your revenue.   Resources Mentioned: Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel. BrandYourself.com– Patrick’s website @PatrickAmbron  – Patrick’s Twitter handle Show Notes provided by Mallard Creatives

Aido and Brad are joined by Mully and Chell from Pixels Rising, Adelaide on air video game radio show. We chat about Pixels history, our games of the year to date, the local game development scene, our unashamed excitement about Hollow Knight, the worst - and best! - video game movies and Mully's horrible taste in Pokemon.

At Adelaide OzComicCon 2016 Brad and Aido were lucky enough to see a panel by Jane and the Brain Doctor (that'd be a bloody good band name!) about the psychology of Magic: The Gathering, a fascinating topic. Now we've finally got the people behind it on the show. It's an incredibly interesting conversation and they have such knowledge to impart. From how being a psychologist helps at poker to why we love opening packs and the difference between gaming and gambling. Listen!

Brad, Jake and Aido are joined by the the superstars from Sydney, the Hungry Gamers in a special recording from AVCon in the Adelaide Convention Centre. We talk about the crazy weekend that was AVCon, the best burgers in Adelaide, the best indie games in the country and PokemonGo, much to Brad's disgust. 

On a very special twenty fifth episode Brendan & Reece are joined by Adelaide legends and all around hooligans Brad & Aido from D1DLC. In between cans of Great Northern and a love/hate relationship with Pokémon Go, some video games also get discussed. Topics covered in this episode are: - Ana Confirmed as New Character in Overwatch - Nintendo Unveils Mini NES - Evolve - Beastmen in Total War: Warhammer - Rick & Morty VR - Batman: The Telltale Series   Be sure to follow @D1DLCPodcast on Twitter, Facebook & YouTube.

Brad and Aido got to chat with Kira and Ellie, some of the minds behind AVCon, Adelaide's Anime and Video Game Festival. We get their views on everything from Nathan Drake to why you should wear bloomers, the first AVCon in the Mall to the popularity of bus ads.   

This week on AwesomeCast 290, we're talking about awesome things in technology, including: Tonight we're joined by Chilla in Studio B and River's Edge (with props) in house. We 3 Patreons like @ThistleSea and @mikefedorshow because they take care of us. Love the show? Support us! It's time for our Awesome Thing Of The Week and Chilla is kicking things off with the Bose Sound True Ultra earbuds. Brian is sharing Surge as Awesome Thing Of The Week Part 1. The legit Brian Awesome Thing Of The Week is a turbo charger for his phone. Plus - it has a flashlight! Sorg's Awesome Thing Of The Week is the Podcast App - as in the one pre-installed on your iDevice! Alex is sharing his Awesome Thing Of The Week contribution with the Amazon Fire tablet he is digging on. Cities Rising featured some Pittsburgh innovation. Cool to check out. Discussing the Smart City initiative. From 60 cities narrowed to 7 - Pittsburgh is on the list. We're talking videogames! Twitch is helping design games for streaming! Speaking of videogames, it looks like Shell Games is getting their hand into the Twitch streaming platform. Is XBox One testing DVR? Playstation Vue has gone nationwide - Starts at $29.99 as a "cable" option. Comic-Con will be launching a streaming service. (Like the old G4 stuff - yep, this is for you.) Aido will be your friend (if you're into AI and robots that watch you while you sleep). After the show remember to: Eat at Slice on Broadway if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Follow these awesome people on Twitter: Brian Crawford (@RiversEdgePGH ), John Chichilla (@chilla), and Mike Sorg (@Sorgatron). Thanks to our Awesome Patreons @ThistleSea & @MikeFedorShow! You can support the show too atPatreon.com/awesomecast ! Also, check out sorgatronmedia.com and awesomecast.net for more entertainment; and view us livestreaming Tuesdays around 6:30 PM EST!

Afghan Information Dissemination Operations, otherwise known as AIDO, have a significant but often overlooked role in the Afghan army. This AIDO course held at Kabul international military airport focused on teaching the officers how to build credibility with the public and combat disinformation from enemy forces. The culmination of the course was a practical exercise involving various simulations of real life exercises, including responding to a violent crowd and negotiating with villagers. Interviews with ISAF course leaders and communications professionals. Footage of Afghan army officers taking part in practical exercises. Interview with Afghan course participant. The Taliban are known for publishing misinformation. ISAF is helping the Afghan government to combat enemy propaganda through training key personnel. At a course in Kabul, members of the Afghan army are also being taught how to build credibility with the public and engage with local villagers. This version includes voiceover and graphics.

„Aido“ galerija mini 20-metį. Undinės Radzevičiūtės knyga „Metų knygos rinkimuose“. Opera apie Lietuvą „Everardas II – Lietuvos karalius“. Giedriaus Kuprevičiaus kultūros komentaras. Gražina Arlickaitė apie Europos šalių kino forumą „Scanorama“. Pokalbis su etnologe hum. m. dr. Radvile Racėnaite.

„Aido“ galerija mini 20-metį. Undinės Radzevičiūtės knyga „Metų knygos rinkimuose“. Opera apie Lietuvą „Everardas II – Lietuvos karalius“. Giedriaus Kuprevičiaus kultūros komentaras. Gražina Arlickaitė apie Europos šalių kino forumą „Scanorama“. Pokalbis su etnologe hum. m. dr. Radvile Racėnaite.

Brave Ragazze del 4 ottobre 2013 - Stefano D'Orazio, ospite delle Brave Ragazze in veste di testimonial dell'AIDO e sceneggiatore del Musical "Cenerentola"

File MP3: 58 MB

La jornada abierta "Políticas de Igualdad en la Unión Europea", celebrada en Poela de Laviana, contó con la intervención de la Ministra de Igualdad,Bibiana Aído, quién pidió el apoyo a la lista del PSOE en las próximas elecciones europeas del 7 de Junio. Aído señaló que los socialistas representan el futuro, y que a través de ellos se puede alcanzar una Europa más solidaria e igualitaria.