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In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:46 — Question #1: How do you define a “human-first” approach to AI? 00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world? 00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real? 00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out? 00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams? 00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one? 00:30:50 — Question #7: What's the difference between ChatGPT Projects and Custom GPTs? 00:32:36 — Question #8: If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale? 00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging? 00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today? 00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap? 00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now? 00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs? 00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates? 00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out? 00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows? 01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions? 01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information? 01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift? 01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win This week's episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions. Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they've asked hundreds of smart, tough, practical questions. This new series tackles them head-on. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:08:32 — Question #1: How do you explain AI as a tool for transformation to someone who's unfamiliar or maybe even a little afraid? 00:10:44 — Question #2: Do you see learning to use AI effectively as the modern version of learning to type? 00:13:03 — Question #3: How realistic is it to create an actual AI roadmap? 00:16:29 — Question #4: Once you build a roadmap, should it be shared with the entire team? 00:18:48 — Question #5: Is it better to invest in ChatGPT or Microsoft CoPilot? 00:20:22 — Question #6: How do you make the case to leadership that a paid license to ChatGPT is worth it? 00:22:03 — Question #7: I'm using multiple AI tools—but each one only does a few things well, and the costs are adding up. How do I better train and support my agents so the company becomes more AI-forward without overwhelming them? 00:25:49 — Question #8: In two years, how many GenAI platforms do you think will dominate the enterprise landscape? 00:27:40 — Question #9: Do you have any thoughts or concerns around using open-source LLMs in the enterprise AI stack? 00:30:39 — Question #10: How involved should the CEO be with an AI council? What kind of role makes the most impact? 00:33:25 — Question #11: Once you have an AI policy, where should you begin to use it to educate your team? 00:35:28 — Question #12: What's a solid KPI to track AI literacy or adoption? 00:38:42 — Question #13: If you were building MAII from scratch, with what you know now—what would you do differently? 00:41:19 — Question #14: How do you actually bridge the gap between current capabilities and future roles? What's the smart move for career future-proofing? 00:49:15 — Question #15: What courses should kids in school be thinking about if they want to be prepared for an AI-infused world? 00:53:20 — Question #16: What are three things you'd suggest for helping teenagers use AI to accelerate learning, without just relying on it to do the work for them? 00:56:07 — Question #17: Is it better to create a specific GPT for each job task, or one mega-GPT that does content, strategy, internal reports, sales writing—all of it? 00:59:09 — Question #18: What do you think AI will do to the search marketing industry, especially paid search? 00:07:08 — Question #19: What excites you about AI? This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
AI is moving faster than most people realize—and it's continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft's 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report. The episode also covers OpenAI's autonomous coding agent, TikTok's new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:49 —More Quiet AI Layoffs, Including at Microsoft 00:19:24 — Bombshell Copyright Decision and Drama 00:30:01 — 2025 State of Marketing AI Report Findings 00:39:18 — OpenAI Releases Codex 00:41:40 — Altman Wants to Build “Core AI Subscription” for Your Life 00:56:20 — Altman, Musk, and Grok Drama 01:01:22 — Are Chatbots Replacing Search? 01:05:36 — AI in Education Updates 01:11:15 — The Cost of AI 01:14:29 — AI Product and Funding Updates 01:20:04 — Listener Question This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify's AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it's rapid‑fire —Johnson & Johnson bins 90 % of its 900 gen‑AI pilots, Big‑Tech earnings put real numbers on the AI boom, Nvidia spars with Anthropic over chip exports, Claude upgrades, Alibaba's Qwen‑3, Descript's AI avatars, and more. Access the show notes and show links here Timestamps: 00:03:49 —The Rise of the AI-First Company 00:17:37 — More Signals of AI Job Disruption and the “Stop Hiring Humans” Campaign 00:30:23 —OpenAI Rolls Back 4o Update Due to Annoying Personality 00:44:10 —AI Earnings Calls 00:48:54 —What Enterprise AI Strategy Really Looks Like 00:55:03 — How McKinsey, BCG, and Deloitte Are Using AI 01:00:05 — New Report Calls Chatbot Arena Leaderboard Into Question 01:04:04 — Meta AI App and Zuckerberg's Plan for AI 01:11:39 —Nvidia's Beef with Anthropic 01:14:38 — US Copyright Office Intellectual Property Resources 01:16:15 — AI Product and Funding Updates 01:22:11 — Listener Question This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
As AI marches forward with speed and power, new questions emerge about how humans thrive in a world of super intelligence. We already see AI creeping into workflows, organizational charts and even our personal relationships. Mark Schaefer and Paul Roetzer look at a few of these topics as they help us navigate an AI-First World.
After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn't take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI's surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and a new federal executive order on AI education. Access the show notes and show links here Timestamps: 00:05:49 —o3 and o4-mini, and AGI 00:17:21 — AI-Caused “Quiet Layoffs” and Impact on Jobs 00:31:46 — White House Plan for AI Education 00:36:04 — Other OpenAI Updates 00:43:04 — Ethan Mollick's Criticism of Microsoft Copilot 00:46:43 — Era of Experience Paper 00:54:23 — Chief AI Officers at Companies 00:58:54 — Anthropic Researcher Says There Is a Chance Claude Is Conscious 01:07:03 — xAI Funding and Updates 01:11:07 — Other AI Product Updates 01:13:40 — Listener Questions This episode is brought to you by our AI for B2B Marketers Summit: Join us and learn valuable insights and practical knowledge on how AI can revolutionize your marketing efforts, enhance customer experiences, and drive business growth. The Summit takes place virtually from 12:00pm - 4:45pm ET on Thursday, June 5. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to b2bsummit.ai This week's episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Goloboy and a sneak peek at today's episode.Welcome to Revenue Boost, A Marketing Podcast. I'm your host, Kerry Curran—revenue growth expert, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, we bring you the strategies, insights, and conversations that help drive your revenue growth. Search for Revenue Boost in your favorite podcast directory and hit subscribe to stay ahead of the game.In a world where AI is evolving faster than your org chart, how do you build a marketing engine that's both smart and scalable? In From Strategy to Speed: Building a Modern Marketing Engine with AI, I sat down with Mark Goloboy, founder of Market Growth Consulting. We unpack how AI is transforming B2B marketing—and why strategy still comes first.From RAG pipelines and LLM optimization to lean team structures and rapid execution, Mark shares what today's business leaders need to know to move fast, stay aligned, and drive measurable growth. If you're tired of the AI hype and ready for more practical ways to accelerate performance, this one's for you.Be sure to listen through to the end, where Mark shares what you need to do to get started building your AI marketing engine today. Let's go!Kerry Curran, RBMA (00:01.359)So welcome, Mark. Please introduce yourself and share your background and expertise.Mark Goloboy (00:07.502)Excellent. Thank you, Kerry, for having me. Mark Goloboy, I'm the founder and CEO of Market Growth Consulting. We provide a variety of services to everything from small businesses to public companies. Our clients range from a private manufacturer north of Boston to global public companies.My background is on the sales-facing side of marketing. I've been the head of demand gen, marketing operations, and marketing analytics as I grew into marketing leadership. About two and a half years ago, I went out on my own to work directly with CEOs to fill in marketing gaps.At smaller companies, we place fractional CMOs and heads of demand gen to lead marketing, filling in subcontractors and agencies to execute. At larger companies, we run projects covering everything from marketing strategy, org strategy, budgeting, go-to-market strategy, and building out systems—we're currently doing a HubSpot to Salesforce and Marketo migration. We also do executive staffing, placing directors through CMOs either as temp-to-perm so clients can try before they buy, or through contingent staffing where if we find the right person, the client hires them for their future marketing leadership.Kerry Curran, RBMA (01:37.057)Excellent. Thank you, Mark. You've seen it all and are still very involved across business challenges and needs from a marketing, demand gen, and go-to-market perspective. There are lots of hot topics we could cover, but what are you hearing the most from your clients today? What's hottest for them?Mark Goloboy (02:03.662)Marketing really grew in 2022 and 2023 in terms of department size. But I think a lot of us felt it—venture-backed companies especially, but really everyone—wanted to get smaller again in 2023 and 2024. That was a painful adjustment across the industry. Now, as we move through 2024 into 2025, everyone is focused on:How do we do more with less? How do we think about fractional or contract roles in areas we never would have previously?That extends into AI-driven marketing, where every leader is looking to be more efficient and scale faster and smarter by using tools that take over some of the marketing workload. The real challenge now for marketing leaders is finding the balance between the people they need to hire, the money they need to spend, and where AI can make them faster, smarter, and more scalable—while still needing human review and strategic oversight.Kerry Curran, RBMA (03:38.947)Yeah, I agree. And you see so many emerging tools. I think if you search for AI in MarTech today, there's been a huge increase in companies claiming to offer something new or different. But AI actually means a lot of different things. You and I were talking earlier about how important it is to dig into the formula and structure behind what's labeled "AI." What are you seeing from that perspective?Mark Goloboy (04:15.054)Well, I think the big challenge, for me at least—I'm a solo entrepreneur running my own business with just myself and no employees—is figuring out how to work efficiently while wearing many hats.I use subcontractors who are experts at what they do, and I hire based on likeability and capability because my clients will keep rehiring me if they like who I bring them and the work gets done right.But because I'm a solo operator, I have to maximize my own productivity. So every day, I start by looking at what's on my plate and ask: "Could AI help me do this faster, better, or more scalably?"Whether it's a deliverable, a proposal, or a project plan, I always pause and think about how AI can be part of the solution—even if it's just for my internal work, not necessarily client-facing marketing.Kerry Curran, RBMA (05:31.545)Thank you.Mark Goloboy (05:43.870)Each of the major frontier models—OpenAI, Google Gemini, Claude, and others—are developing rapidly. Every time I try something, it's a little different, and the outputs are constantly improving.Last week, I had a meeting with a prospect using an ABM tool I had never heard of. I wanted to appear knowledgeable, so I asked OpenAI to compare it to Sixth Sense and Demandbase, which I know well.Within a minute, it gave me four pages of detailed research on each tool, plus a comparison grid. That would have taken a junior marketer on my team two months to produce. That's how fast this technology is evolving.Kerry Curran, RBMA (06:57.549)Yes, same for me. There's so much you can do faster now. You mentioned video editing, and I recently used napkin.ai to turn raw text into beautiful slides. It's such a game-changer for solo entrepreneurs.Mark Goloboy (07:27.790)Exactly. Externally, too, clients come to us with needs, and it's up to us to creatively think: "How can we use AI to deliver this better?"Last year, we trained an AI model to write like a PhD psychologist who had run a department at Columbia Med. Using her writing, interviews, and videos, we trained Google Gemini to mimic her voice—and she couldn't tell which blog posts were hers versus AI-generated.This was mid-2024, when people still said AI content was bland. But we were producing PhD-level work that passed her own review.Kerry Curran, RBMA (08:39.865)Yeah, it's pretty incredible. It helps us do a lot more and get a lot more out of our hours and days—getting smarter and more effective. What are some of the other ways or tools you've developed for your clients to help them with their demand gen and other aspects of business?Mark Goloboy (09:00.270)Yeah, so I joke with my clients that I didn't know what the letters RAG meant in December—but now I do. It stands for Retrieval Augmented Generation. That's about developing agentic pipelines to connect your internal data sources—whether documents, databases, or internal systems—to the large language models (LLMs), so you can move information between them and generate outputs informed not just by public data, but by your own proprietary data.Right now, we're building RAG agentic pipelines for a PR firm, for example. Their CEO prioritized the three use cases that would save their account managers the most time:Meeting scheduling and rescheduling, which wastes hours every week. Contract review, since they're doing placements in major media outlets and need to review hundreds of contracts a month. Media monitoring, summarizing brand mentions across the web and sending daily summaries to clients—something that takes an hour per client per day. By automating these processes, they save massive amounts of time, and as they grow, they don't need to hire as many new account managers.Kerry Curran, RBMA (10:58.467)Yes, that's super valuable. I love that it allows them to free up time to be more strategic instead of bogged down in busywork. So what are some of the steps required for someone to set this up? How did you learn more about creating these pipelines and the RAG system?Mark Goloboy (11:20.398)There are some really good places to learn. The first one I always recommend is the Marketing AI Institute. Paul Roetzer is the founder, and I learn the most from him.Paul and his content lead put out a one-hour podcast every week that breaks down everything that's changed in AI since the last episode. It's incredibly rich information. I usually listen at 1.5x speed and get through it in 40 minutes. I don't care about every topic, but I hear what matters and know where to dive deeper.Beyond that, I follow a few amazing marketers—Liza Adams, Nicole Leffer, and Andy Crestodina—who are brilliant at testing new things and sharing what works. They save me countless hours of trial and error.Kerry Curran, RBMA (12:41.133)Thank you—we'll be sure to include all of those in the show notes as well. One thing you mentioned was that the podcast covers what's changed in just the past week. AI is changing so fast. What should people keep in mind when they're building these tools or leveraging different sources?Mark Goloboy (13:01.336)I'm used to building very permanent, robust systems—CRM, marketing automation, ABM platforms—that are meant to deliver value for years. But with AI, we have to accept that some development is disposable.It's crucial to prioritize effort. We help clients understand: we're not building something that will last 5 years. Some of the code we build today might be obsolete in 6–12 months.For example, OpenAI just launched a new pipeline tool that replaced the one we were using. If we had spent six months building on the old system, it would already be outdated.So we advise clients: build for today's ROI and be ready to pivot constantly. If you're rigid, you'll miss the opportunity.Kerry Curran, RBMA (14:47.747)Yeah, it made me think about how, in a lot of organizations, it takes so long just to get buy-in and approvals to start using new tools. It's a whole culture and mindset shift—especially for marketing leaders.Mark Goloboy (15:07.788)Exactly. I couldn't imagine a one-year approval cycle for an AI project. By the time you'd get sign-off, the tools would have changed and you'd have to start over.You need faster review and approval cycles. Otherwise, AI-driven innovation simply won't be possible.Kerry Curran, RBMA (15:29.475)Yes, definitely. And that's another benefit of bringing someone like you in—you're well-versed in what's changing, and you have the curiosity and experience to guide them through it.Mark Goloboy (15:45.954)Exactly.Kerry Curran, RBMA (15:47.407)So for people listening who want to get started—maybe building custom pipelines or just leveraging AI more—what are the foundations they need to have in place?Mark Goloboy (16:14.830)The most important thing is a good strategy.When we come into companies, often because of turnover—whether it's the CRO, CMO, CEO—they don't have strong alignment on strategy anymore. If you don't have a clear strategy that demands an investment, and you don't know how you'll measure the value of what you're building, you're setting yourself up for failure.So we always start at the strategic level first.We also move fast. If you want a slow project, there are large consulting firms that are happy to take years and millions of dollars. That's not us. We think in three- to six-month project cycles—then we operate and optimize from there.We want to move quickly and get you results now, not years down the road.Kerry Curran, RBMA (18:29.229)That's such an important point. And it ties back to so many of the themes we talk about on this podcast—internal alignment, clear business goals, and unified execution across the organization.One of the tools you mentioned that I think is really fascinating helps address the trend of AI tools becoming new search engines. Can you talk about how you're helping your clients optimize for that?Mark Goloboy (19:19.950)Absolutely. Most of my clients are B2B. And historically, Google was how people found solutions. You wrote your content for Google—end of story.But now, with ChatGPT and other LLMs, people are searching inside AI to get answers. It's shifting fast—from 80/20 Google to maybe 50/50 Google/LLMs within a few years.We partnered with a tool called Brand Luminaire. It analyzes how LLMs like Gemini, Claude, and ChatGPT surface information about your brand and your competitors.Critically, it shows you what sources the LLMs are pulling from. That means you know where to focus your writing, PR, and SEO efforts—not just for Google, but for the LLMs too.It's a massive shift. Brands that don't adapt will lose mindshare at the point of research and decision-making.Kerry Curran, RBMA (22:06.307)That's excellent. It's something all brands are going to need to prioritize as search behavior expands beyond just Google.So this has been great, Mark. Thank you so much for sharing so many practical insights and tools. For people who want to get in touch with you and learn more about your services, where should they go?Mark Goloboy (22:29.454)They can email me directly at mark@marketgrowthconsulting.com—I'm very functional with my branding: market growth consulting is what I do!Or you can find me on LinkedIn—I'm easy to find with my unique last name.Kerry Curran, RBMA (22:46.541)Awesome. We'll put that in the show notes too. Thank you again, Mark, for being here and sharing so much of your expertise.Mark Goloboy (22:55.064)Thank you so much for having me, Kerry.Kerry Curran, RBMA (22:57.071)Thank you.Thanks for tuning in to Revenue Boost: A Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about how to incorporate AI into your marketing strategy and initiatives.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversation, experts, guests, and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe!And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find the show. Until next time, I'm Kerry Curran, revenue marketing expert helping you connect marketing to growth one episode at a time. We'll see you soon.
Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there's still a wide range of adoption - and Roetzer shares what he's seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. For Further Reading:Check out Paul's podcast: https://youtu.be/qu74v4zBDjQ?si=69DTuXfVUapXHnsI Listen on your favorite podcast app: https://pod.link/1715735755
Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and business leaders. Through the institute, he created MAICON—the leading annual Marketing AI conference, which is hosted here in Cleveland!He is also the co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, the co-host of The Artificial Intelligence Show podcast, and the creator of The AI Literacy Project, where he's working to make AI education accessible and personalized for everyone.Paul graduated from Ohio University's E.W. Scripps School of Journalism and has since consulted for hundreds of organizations, from startups to Fortune 500 companies. In 2005, he founded Ready North (formerly known as PR 20/20), a digital marketing agency that became HubSpot's first partner agency and played a pivotal role in launching HubSpot's entire partnership strategy. He successfully sold the firm in 2021 to Blue Cypress.This was such a fun conversation for me—I love thinking about how exponential technologies will affect the future of society, and that is exactly what Paul and I got to do—we explore the vast and profound implications of AI on the future of work and society overall while also exploring the business of conferences, the importance of AI literacy going forward, lessons from the early days of HubSpot, building in Cleveland, and a whole lot more!00:00:00 - The Evolution of Podcasting and AI Integration00:04:13 - The Journey of Building Marketing AI Institute00:07:12 - The Impact of AI on Marketing and Business00:09:47 - Navigating Challenges and Embracing Change00:12:38 - The Role of Conferences in AI Education00:15:15 - Cleveland as a Hub for AI Innovation00:17:48 - The Future of AI and Its Societal Implications00:20:32 - AI Literacy and Its Importance00:23:03 - The Philosophical Dilemmas of AI Decision-Making00:25:45 - The Uncertain Future of Work in an AI-Driven World00:35:59 - The Inevitable Disruption of Jobs by AI00:41:32 - AI's Impact on Knowledge Work and Industries00:46:35 - Marketing in the Age of AI00:49:46 - Defining AI Literacy and Its Future00:52:45 - Lessons from the HubSpot Journey00:57:04 - The Entrepreneurial Journey and Its Challenges01:01:30 - Hidden Gem-----LINKS:https://www.linkedin.com/in/paulroetzer/https://smarterx.ai/https://www.marketingaiinstitute.com/-----SPONSORS: Impact Architects & NinetyImpact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we've heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/
The future of AI is arriving faster than most are ready for. In this kickoff episode of thr Road to AGI (and Beyond), Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner than they think. Access the show notes and show links here Timestamps: 00:01:08 — Origins of the Series 00:11:17 — The Pursuit of AGI 00:14:51 — What is AGI? 00:22:15 — What's Beyond AGI? Artificial Superintelligence 00:32:20 — Setting the Stage for AGI and Beyond 00:40:54 — The AI Timeline v2 00:51:25 — LLM Advancements (2025) 00:59:26 — Multimodal AI Explosion (2025 - 2026) 01:03:53 — AI Agents Explosion (2025 - 2027) 01:10:46 — Robotics Explosion (2026 - 2030) 01:14:50 — AGI Emergence (2027 - 2030) 01:17:56 — What's Changed? 01:21:10 — What Accelerates AI Progress? 01:24:53 — What Slows AI Progress? 01:31:06 — How Can You Prepare? 01:38:49 — What's Next for the Series? 01:40:17 — Closing Thoughts Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy
This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman's teaser of a new creative writing model that blurs the line between human and machine—there's a lot to unpack. Plus: Google's AI infrastructure bets, Claude's web search rollout, and a new study showing how AI is transforming team dynamics and boosting productivity inside companies. Access the show notes and show links here This episode is presented by Goldcast. Goldcast is a B2B video content platform that helps marketing teams easily produce, repurpose, and distribute video content. We use Goldcast for our virtual Summits, and one of the standout features for us is their AI-powered Content Lab. If you're running virtual events and want to maximize your content effortlessly, check out Goldcast. Learn more at goldcast.io. This episode is also presented by our Scaling AI webinar series. Register now to learn the framework Paul Roetzer has taught to thousands of corporate, education, and government leaders. Learn more at ScalingAI.com and click on “Register for our upcoming webinar” Timestamps: 00:05:01 — NY Times Writer “Feeling the AGI” 00:15:00 — AI Action Plan Proposals 00:24:13 — Sam Altman Teases New Creative Writing Model 00:30:21 — Claude Gets Web Search 00:31:59 — AI's Impact on Google Search 00:36:35 — Anthropic's Strong Start to the Year 00:40:19 — It Turns Out That Gemini Can Remove Image Watermarks 00:44:32 — Google Research on New Way to Scale AI 00:48:42 — New Research Shows How GenAI Changes Performance in Corporate Work 00:57:18 — The Time Horizon of Tasks AI Can Handle Is Doubling Fast 01:05:14 — Apple Comes Clean on Siri AI Delays 01:08:51 — OpenAI Agents May Threaten Consumer Apps 01:14:03 — Powering the AI Revolution 01:17:44 — Google Deep Research Tips 01:21:14 — Other Product and Funding Updates Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Mike Kaput and Paul Roetzer analyze the ripple effects of Elon Musk's bid to acquire OpenAI, JD Vance's keynote address at the AI Action Summit in Paris, the latest GPT-4o update from OpenAI, and the unfolding drama surrounding xAI. They also explore the growing impact of robotics, along with other pressing topics in our rapid-fire segment. Access the show notes and show links here Timestamps: 00:05:44 — Elon Musk Bid to Buy OpenAI and Ongoing Feud 00:15:06 — JD Vance Keynote at AI Action Summit in Paris 00:28:23 — Effect of Generative AI on Jobs 00:34:35 — GPT-4o Update + OpenAI Roadmap 00:40:08 — xAI Drama 00:45:51 — AI More Empathetic Than Humans 00:51:22 — Results of Major AI Copyright Case in the US 00:54:47 — OpenAI Reasoning Model Prompting Guide 00:59:40 — Rise of the Robots 01:04:59 — Apple's AI for Siri Faces Issues & Delays 01:07:51 — Listener Questions This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we're aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year's survey at www.stateofmarketingai.com. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers
This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman's bold claims about the rapid pace of AI advancements, OpenAI's latest moves in the world of reasoning models, and new safety measures from Anthropic, Google, and Meta to keep AI development in check. They also explore the California State University system's ambitious ChatGPT integration for 500,000 students and faculty, ByteDance's groundbreaking deepfake system, and the EU's latest AI bans. Access the show notes and show links here This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 5:00pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com Timestamps: 00:04:22 — Sam Altman on GPT-5 00:26:55 — The Anthropic Economic Index 00:33:31 — OpenAI and the CSU system bring AI to 500,000 students & faculty 00:41:40 — Gemini 2.0 00:46:34 — Meta, Google, Anthropic Safety Measures 00:54:19 — Boom Times For ChatGPT 00:58:42 — Omni-Human1 01:02:13 — New EU AI Bans 01:08:25 — Figure and OpenAI Breakup 01:11:01 — Schulman Leaves Anthropic, Joins OpenAI Ex-CTO's Company 01:12:46 — Sutskever's startup to fundraise at $20B valuation 01:14:53 — New AI Case Studies from Google and Microsoft 01:17:18 — Listener Questions Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers
As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload? Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more
Now is the time to unlock the true potential of AI for your business. But here's the catch - you don't need to be a tech wizard or data scientist to do it. What you need is AI literacy, and it's about to become your new secret weapon. AI literacy is more than just understanding the basics of artificial intelligence. It's about developing the knowledge and skills to make informed decisions, spot opportunities, and confidently lead your team in an AI-driven world. For businesses and marketers, focusing on AI literacy means staying competitive, improving efficiency, and uncovering innovative ways to serve your customers. It's the key to turning AI from a buzzword into a powerful tool that drives real results. To guide us through this critical topic, we have an exceptional expert joining us. Angie Carel is a certified AI business leader and educator who's been at the forefront of making AI accessible and actionable for businesses of all sizes. As the founder of AI in Fort Wayne and a sought-after speaker, Angie has helped countless organizations harness the power of AI. She doesn't just talk about AI - she lives it, integrating it into every aspect of her work and life. Get ready, because Angie is about to share the insights you need to boost your AI literacy and transform your business. The AI Hat Podcast host Mike Allton asked Angie Carel about: ✨Foundational Understanding: AI literacy provides a crucial foundation for informed decision-making in today's business landscape. ✨Competitive Edge: Improved AI literacy can lead to better strategic choices, giving SMBs a significant advantage in their markets. ✨Accessible Learning: Building AI literacy is an achievable goal for all business leaders, regardless of technical background. Learn more about Angie Carel Connect with Angie Carel on LinkedIn Resources & Brands mentioned in this episode Angie Carel AI Consulting AI Training for Business The AI Revolution is Here: What Every Marketer Needs to Know Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters The Artificial Intelligence Show with Paul Roetzer and Mike Kaput MAICON Andy Sack Co-Crafted AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/boost-your-business-iq-why-ai-literacy-matters-for-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley's insights on economic pressures to Dr. Marcus Collins' bold vision for branding as community-building, and Paul Roetzer's groundbreaking takes on AI in healthcare marketing—we're covering it all. Tune in!
Many fear a robot uprising, but AI isn't here to replace humans—it's here to assist and enhance what we do best.In this episode of Revenue Makers, Paul Roetzer, Founder and CEO of the Marketing AI Institute and SmarterX, explains what AI agents are and what businesses need to know to maximize their potential. As an expert in artificial intelligence, Paul shares his perspective on the impact of AI on jobs, industries, and the future of work. He shares practical advice on identifying the right use cases and explains why human oversight is essential in every AI-powered process.In this episode, you'll learn:The capabilities and limitations of AI agentsWays to introduce AI into your workflow for improved productivityThe balance between AI-driven efficiency and maintaining a human touchJump into the conversation:(00:00) Introducing Paul Roetzer(03:56) The evolution of AI(07:01) What AI agents can actually do (09:43) AI's impact on jobs and task efficiency(16:02) Scaling the use of AI in an organization(20:38) Multimodal AI and advancements in reasoning (23:55) Treat AI as your strategistResources:JobsGPT - https://smarterx.ai/jobsgpt
In this episode of RevOps Champions, Brendon Dennewill and Paul Roetzer dive into the transformative power of AI and its impact on marketing, business, and the future of work. They explore the shift from traditional software to AI-driven systems, the urgency for organizations to adapt, and how to build an effective AI roadmap. Paul shares insights on driving personalization, scaling AI initiatives, and fostering AI literacy through education and training. Plus, learn about SmarterX, a bold initiative tackling societal challenges with AI. Tune in to discover how businesses and individuals can embrace AI to innovate, grow, and thrive in a rapidly evolving landscape.Find more at revopschampions.com
Join our hosts, Mike Kaput and Paul Roetzer, for a special year-end episode of The Artificial Intelligence Show! In this audience-focused finale, they address your most pressing questions about AI, tackling the top 25 questions submitted directly from our audience. We're grateful for your thoughtful questions and continued support in 2025. Access the show notes and show links here This episode is brought to you by our AI Mastery Membership, this 12-month membership gives you access to all the education, insights, and answers you need to master AI for your company and career. To learn more about the membership, go to www.smarterx.ai/ai-mastery. As a special thank you to our podcast audience, you can use the code POD150 to save $150 on a membership. Timestamps: 00:07:01 — Question 1: In many places, AI skills aren't taught in schools, leaving parents searching for ways to help their kids build a strong career future. What are some tips to guide them? 00:10:08 — Question 2: What should universities be doing in 2025 to better prepare college students for AI? 00:11:34 — Question 3: What has AI not changed? Or what will AI not change? 00:14:49 — Question 4: Is the race to be first to market setting a dangerous precedent? 00:17:41 — Question 5: What are the most valuable education tools to help further a career in AI? 00:19:49 — Question 6: How can we gather ROI of the AI tech stack next year? 00:21:14 — Question 7: What unintended consequences of widespread AI adoption should we be watching for? 00:23:42 — Question 8: What is the most impactful piece of advice and/or literature you came across regarding AI in 2024? 00:25:34 — Question 9: Which uniquely human traits are most critical for marketers to ALSO upskill and focus on alongside building their AI skills and capabilities? 00:29:11 — Question 10: How can a company embrace AI tools in a way that fosters innovation while minimizing wasted time? 00:34:03 — Question 11: What is your advice for AI enthusiasts who work in industries that are slower to adopt new technology? 00:36:52 — Question 12: What is your favorite AI tool for work and why? 00:38:33 — Question 13: Can you share an automation or workflow that has been the most effective? 00:39:49 — Question 14: What would you consider to be the most impactful or beneficial AI use case that you've seen or heard of? 00:41:15 — Question 15: With the rise of AI agents that can autonomously execute complex tasks and strategies, how do you see the role of marketers evolving in the next few years? 00:44:24 — Question 16: HOW do you build agents? 00:45:43 — Question 17: How should agencies reinvest time saved with AI to drive greater value for clients? 00:46:56 — Question 18: Any specific recommendations for language that agencies can use in their client contracts? 00:48:08 — Question 19: In an AI-driven world, where will firms find future Partners? 00:51:10 — Question 20: Do you think AI will change the typical agency pricing model, particularly in areas like project-based work or retainers? 00:52:30 — Question 21: What opportunity and challenges excite you the most, or fills you with dread, and why? 00:54:08 — Question 22: How do you stay optimistic about the future of humanity? 00:55:18 — Question 23: What's an industry where you think AI is currently underutilized? 00:56:36 — Question 24: If you could have one wish granted for the future of AI in 2025, what would it be, and why? 00:59:08 — Question 25: What is the one, most urgent piece of AI advice you'd give to any business professional as they enter the new year? Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers
Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to my marketing bingo card." But hold onto your hats, because AI in marketing isn't just hype – it's the hyperdrive for your growth strategies. And who better to be our Jedi Master in this AI-powered marketing galaxy than the incredible Cathy McPhillips? AI in Marketing: Unpacked host Mike Allton asked Cathy McPhillips about: ✨ AI-Powered Precision: Enhancing targeting and personalization. ✨ Data-Driven Decisions: Leveraging AI for strategic insights. ✨ Scalable Growth Strategies: Automating and optimizing marketing efforts. Learn more about Cathy McPhillips Connect with Cathy McPhillips on LinkedIn Resources & Brands mentioned in this episode Marketing AI Institute CMI (Content Marketing Institute) Descript MAICON (Marketing AI Conference) The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People Revolutionizing Visual Content: Generative AI in Action Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou Intro to AI for Marketers AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-growth-engine-accelerating-your-marketing-results/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is your marketing team ready for the AI revolution? We sat down with Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss how CMOs and healthcare marketers can approach AI in 2025. Healthcare marketers are still experimenting with AI—but need to scale, quickly. Ready, set, AI.
AI agents are not as independent as headlines suggest. Join hosts Mike Kaput and Paul Roetzer as they examine why giants like OpenAI and Google are seeing diminishing returns in their AI development, demystify the current state of AI agents, and unpack fascinating insights from Anthropic CEO Dario Amodei's recent conversation with Lex Fridman about the future of responsible AI development and the challenges ahead. Today's episode is brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Wednesday, November 20. Visit www.aiforagencies.com and use the code AIFORWARD200 for $200 off your ticket. 00:04:34 — Has AI Hit a Wall? 00:14:31 — What Is An AI Agent? 00:38:56 — Dario Amodei Interview 00:49:27 — OpenAI Nears Launch of AI Agent Tool 00:51:58 — OpenAI Co-Founder Returns to Startup After Monthslong Leave 00:53:41 — Research: How Gen AI Is Already Impacting the Labor Market 00:58:42 — Google's Latest Gemini Model Now Tops the AI Leaderboard 01:02:53 — Microsoft Copilot Is Struggling 01:09:03 — Microsoft 200+ AI Transformation Stories 01:11:11 — xAI Is Raising Up to $6 Billion at $50 Billion Valuation 01:13:15 — Writer Raises $200M Series C at $1.9B Valuation 01:15:24 — How Spotify Views AI-Generated Music Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
Mark Schaefer and Paul Roetzer dissect several evolving AI-related developments, including the emerging emotional bond between children and AI bots, a humanoid fine artist, how AI is transforming education, and more.
Next-gen models emerge while safety concerns reach a boiling point. Join Mike Kaput and Paul Roetzer as they unpack last weeks wave of AI updates, including Anthropic's Claude 3.5 models and computer use capabilities, plus the brewing rumors about OpenAI's "Orion" and Google's Gemini 2.0. In our other main topics, we review the tragic Florida case raising alarms about AI companion apps, and ex-OpenAI researcher Miles Brundage's stark warnings about AGI preparedness. Today's episode is brought to you by rasa.io. Rasa.io makes staying in front of your audience easy. Their smart newsletter platform does the impossible by tailoring each email newsletter for each subscriber, ensuring every email you send is not just relevant but compelling. Visit rasa.io/maii and sign up with the code 5MAII for an exclusive 5% discount for podcast listeners. Today's episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Wednesday, November 20. Visit www.aiforagencies.com and use the code POD100 for $100 off your ticket. 00:05:04 — AI Model Releases and Rumors: New Claude Model + Computer Use, Claude Analysis Tool, OpenAI Doubles Down on AI for Code, Perplexity Pro Reasoning Update, Runway Act-One, Eleven Labs Voice Design, Stable Diffusion 3.5, The Rumors 00:27:07 — The Dark Side of AI Companions 00:39:29 — Ex-OpenAI Researcher Sounds Alarm on AGI Preparedness 00:47:57 — AI + National Security 00:53:14 — Microsoft vs. Salesforce Over Agents 00:57:08 — Disney AI Initiative 01:00:17 — Apple Intelligence Photos 01:03:03 — Google Open Sourcing SynthID 01:06:32 — OpenAI + Fair Use 01:10:43 — Using Gemini to Prep for Public Speaking Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world. But what if I told you that embracing AI doesn't have to be a daunting challenge? What if there was a way to transform those doubts into your competitive advantage? Today, we're going to flip the script on AI anxiety and show you how to harness its power to revolutionize your business and career, regardless of your industry or technical background. Joining us today is Emily Baillie, a digital marketing and AI trainer, speaker, and professor with over 15 years of industry experience. Recognized as a "Top Artificial Intelligence Voice" on LinkedIn and a member of the Canadian Marketing Association, Emily works with organizations across Canada to leverage marketing technology effectively. As a part-time professor at McMaster University, she advocates for a human-first approach to AI, focusing on complementing rather than replacing human talent. Emily's unique perspective and extensive experience make her the ideal guest to help us understand and overcome common AI resistance in business. AI in Marketing: Unpacked host Mike Allton asked Emily Baillie about: ✨ Actionable Strategies for AI Adoption - Practical steps to integrate AI into your business operations without disruption. ✨ Overcoming AI Anxiety - Techniques to build confidence in using AI tools and interpreting their outputs. ✨ Future-Proofing Your Business and Career - Insights on developing AI skills and strategies that will be crucial in the coming years. Learn more about Emily Baillie Connect with Emily Baillie on LinkedIn Connect with Emily Baillie on X Resources & Brands mentioned in this episode Compass Content Marketing How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Noble Mirabella Zapier The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Jasper Jessica Hreha Marketing AI Council Otter.ai Firelies.ai Runway Read.ai Microsoft Co-Pilot AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-doubt-to-confidence-embracing-ai-in-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
Powerful AI by 2026? Tesla's steering wheel-free future? Nvidia's compute explosion? Join Mike Kaput and Paul Roetzer as they unpack Dario Amodei's bold 15,000-word manifesto predicting the arrival of "powerful AI" by 2026 and its transformative impact on society. Our hosts also examine the future implications of Tesla's "We, Robot" event, Nvidia CEO Jensen Huang's revealing interview, AI-related Nobel prizes, AI's impact on search, and more in our rapid-fire section. 05:26 — Dario Amodei's Manifesto 26:47 — Tesla's We Robot Event + Elon Musk 41:09 — Jensen Huang BG2 Interview 51:14 — AI-Related Nobel Prizes 59:23 —AI's Impact on Search 58:32 — New Apple Paper Says AI Can't Reason 01:02:54 — Zoom AI Announcement and Updates 01:06:05 — Apple Intelligence Release Date 01:08:33 — The Rise of AI-Powered Job Applications Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help us navigate these challenges. Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people and teams. He's led AI adoption initiatives, developed important corporate guidelines, and conducted training programs to ensure AI is used to uplift and empower. Plus, he's been a featured speaker at numerous webinars and events, sharing best practices for responsible AI use. AI in Marketing: Unpacked host Mike Allton asked Kai Blakeborough about: ✨ Key Components: Learn the essential elements needed to create comprehensive corporate AI guidelines for responsible and ethical AI use. ✨ Effective Implementation: Discover practical steps and strategies for developing and implementing AI guidelines, including overcoming common challenges. ✨ Training Importance: Understand the significance of training programs in promoting responsible AI use and fostering an empowering AI mindset within teams. Learn more about Kai Blakeborough Connect with Kai Blakeborough on LinkedIn Resources & Brands mentioned in this episode Brotherhood Mutual Insurance Company AI and Copyright: What Marketers Need to Know with Mitch Jackson AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert The Artificial Intelligence Show with Paul Roetzer and Mike Kaput AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/guiding-the-future-how-to-develop-corporate-ai-guidelines/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
From AI assistants pulling pranks to companies taking bold anti-AI stances, join our hosts as they navigate the wild world of AI innovation, controversy, and Rick Astley-inspired shenanigans. This week, Paul Roetzer and Mike Kaput unveil CampaignsGPT, a cutting-edge tool from SmarterX for analyzing AI's impact on campaign tasks. Our hosts also examine a16z's latest top 100 genAI consumer apps list and explore Cohere CEO Aidan Gomez's insights on AI's future. In our rapid fire section, we cover Amazon Q's productivity boost, Procreate's bold anti-AI stance, Lindy AI's mischievous behavior, Microsoft Copilot's security concerns, and more. 00:04:11 — All New CampaignsGPT 00:14:10 — a16z Top 100 Gen AI Consumer Apps 00:24:13 — Cohere CEO Aidan Gomez on 20VC Podcast 00:35:43 — Amazon's AI Assistant Productivity Gains 00:42:18 — Cursor AI Coding Assistant 00:46:18 — Procreate Anti-AI Stance 00:50:01 — OpenAI partners with Condé Nast 00:52:21 — OpenAI Names First Chief Communications Officer 00:55:33 —Anthropic and OpenAI Release Statements on SB-1047 00:58:51 — Lindy AI Goes Rogue 01:02:20 — Microsoft Copilot Safety and Security Concerns 01:05:05 — LinkedIn AI Disclaimers This week's episode is brought to you by MAICON, our 5th annual Marketing AI Conference, happening in Cleveland, Sept. 10 - 12. The code POD200 saves $200 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
AI is suffering from low adoption, lousy press, fear of job loss, and frankly a confused public. Is it time for AI to embark on some marketing of its own? That's just one of the subjects Mark Schaefer and Paul Roetzer discuss in this new episode of The Marketing Companion. Mark and Paul also cover the future of the AI copyright problem, the new "robber barons" breaking the law to make AI come alive, regulation, new marketing applications, and much more.
It's that time of year again and as students head back to school, they're not just packing pencils and notebooks anymore… they're bringing AI. Join our hosts, Paul Roetzer and Mike Kaput, as they discuss the complexities of AI in education as the new school year begins, the recent Grok 2 update from Elon Musk's xAI, and the return of Google DeepMind's popular podcast after a two-year hiatus. In our rapid-fire section, we will cover the power of AI innovation and creativity, Sakana AI's latest, Hubspot's AI Search Grader, AI employment risks and more. 00:04:33 — Grok 2 + Image Generation 00:13:57 — All New Google DeepMind Podcast Episodes 00:30:30 — AI in Schools 00:39:21 — Can AI Innovate? 00:44:15 — Google takes up licensing deal with Character AI 00:50:25 — Ex-Google CEO says AI startups can steal IP and worry about the legalities later 00:53:43 — Sakana AI unveils AI scientist 00:57:16 — California AI Bill SB-1047 Updates 01:02:13 — AI Employment Risks 01:05:44 — HubSpot AI Search Grader This week's episode is brought to you by MAICON, our 5th annual Marketing AI Conference, happening in Cleveland, Sept. 10 - 12. The code POD200 saves $200 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
We have had our minds on strawberry fields this week with all the latest happenings at OpenAI. Join our hosts as they discuss OpenAI's secret project “Strawberry” and OpenAI's leadership changes, including Greg Brockman's sabbatical and John Schulman's move to Anthropic. They'll explore JobsGPT, Paul Roetzer's tool for understanding AI's impact on jobs. Plus, they'll examine OpenAI's GPT-4o System Card, detailing risk management for their new voice model. In our rapid-fire section, we'll touch on the latest legal disputes with OpenAI, Figure's 02 Robot, ChatGPT watermarking, new AI image generator Flux, and more. 00:03:48 — OpenAI Departures + OpenAI's secret project “Strawberry” Mystery Grows 00:23:20 — SmarterX.ai JobsGPT 00:43:02 — GPT-4o System Card Evaluates Risks/Dangers 00:56:43 — Groq's Huge Funding Round 00:59:08 — Figure Teases Figure 02 Robot 01:02:44 — Musk Brings Back OpenAI Lawsuit 01:05:48 — YouTuber Files Class Action Suit Over AI Scraping + Nvidia Gets Caught 01:09:00 — ChatGPT Watermarking 01:11:40 — New AI image generator Flux.1 01:13:51 —Godmother of AI on California's AI Bill SB-1047 This week's episode is brought to you by MAICON, our 5th annual Marketing AI Conference, happening in Cleveland, Sept. 10 - 12. The code POD200 saves $200 on all pass types. For more information on MAICON and to register for this year's conference, visit www.MAICON.ai. Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
Paul and Mike are back! After a two-week hiatus, the longest episode of The Artificial Intelligence Show has dropped! Paul Roetzer and Mike Kaput discuss changes at the big companies: Anthropic's Claude 3.5 is released, Perplexity, Suno, and Udio are in legal troubles, Ilya Sutskever, co-founder and former chief scientist at OpenAI, launches a new company, and speaking of OpenAI, learn more about their ex-NSA board member. 00:09:12 — Claude 3.5 00:17:28 — Record Labels Sue Suno and Udio 00:24:08 — OpenAI Updates and Revenue 00:29:08 — OpenAI Buys Rockset 00:30:59 — OpenAI Acquires Collaboration Startup Multi 00:32.40 — OpenAI appoints Retired U.S. Army General to Board of Directors 00:37:37 — OpenAI Voice Mode Update 00:40:29 — Elon Musk Drops Suit Accusing OpenAI of Breaching Founding Mission 00:43:00 — Ilya's New Venture 00:46:45 — Perplexity Updates 00:56:04 — Should Frontier AI Companies Fund Journalism? 01:01:45 — The AP Fund for Journalism launches 01:05:50 — Pope Francis addresses the G7 Summit 01:08:17 — Political deepfakes top list of malicious AI use, DeepMind finds 01:11:04 — NVIDIA Releases Open Synthetic Data Gen Pipeline for Training LLMs 01:13:33 — Toys R' Us Branded Sora Video 01:19:43 — WPP unveils AI-powered Production Studio 01:22:19 — Does EU AI Act Require AI Literacy? 01:26:40 — McDonald's to end AI drive-thru test with IBM 01:29:37 — Funding, starting with Mistral 01:31:40 — HeyGen Series A 01:34:29 — Stability AI Secures Significant New Investment and Appoints CEO 01:36:30 — EvolutionaryScale raises $142M for protein-generating AI 01:38:37 — Product Updates starting with Adept 01:42:39 — ElevenLabs Text Reader 01:44:50 — Runway Gen-3 Alpha 01:47:46 — Microsoft Delays Recall Feature 01:49:28 — Microsoft GPT Builder Retired Today's episode is also brought to you by Scaling AI, a groundbreaking original series designed for business leaders who want to thrive in the age of AI, and help drive AI transformation within their organizations. The Scaling AI course series includes 6 hours of content, complete with on-demand courses, video lessons, quizzes, downloadable resources, a final exam, and a professional certificate upon completion. Head to ScalingAI.com to order today! Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/Marketing AI Institute: https://www.marketingaiinstitute.com/Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
Some big company-driven controversies are at the front of this week's episode. Our hosts, Mike Kaput and Paul Roetzer, discuss Apple's introduction of "Apple Intelligence," a suite of generative AI features integrated into its devices, former OpenAI's superalignment researcher Leopold Aschebrenner claims on the rapid approach of superintelligence and, the backlash surrounding Adobe's updated terms of service. 00:06:02 — Apple's WWDC 00:20:14 — Leopold Aschenbrenner, AGI and Superintelligence 00:38:31 — Adobe's Controversial New Terms of Use 00:42:38 — Microsoft Recall Backlash 00:45:40 — Chris Bach's Generative AI Policy PSA 00:49:05 — Underlord from Descript 00:51:17 — Perplexity Pages 00:55:12 — Spark Capital, Jared Leto Back AI Video Startup Pika 00:56:49 — McDonald's HeyGen Campaign Today's episode is also brought to you by Scaling AI, a groundbreaking original series designed for business leaders who want to thrive in the age of AI, and help drive AI transformation within their organizations. The Scaling AI course series includes 6 hours of content, complete with on-demand courses, video lessons, quizzes, downloadable resources, a final exam, and a professional certificate upon completion. Head to ScalingAI.com to pre-order today! Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
Are you curious about AI's role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business.Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you curious about AI's role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, Michael Stelzner interviews Paul Roetzer to explore how to begin adopting AI in your business.Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Are you curious about AI's role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, Michael Stelzner interviews Paul Roetzer to explore how to begin adopting AI in your business.Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ill communication: copywriting tips & sales strategies for small businesses
Send us a Text Message.Thinking about using AI in your business? In this episode of ill communication, I'm answering a question I get asked all the time as a copywriter- what I think about AI. I'm sharing my honest thoughts on using AI and ChatGPT as well as some mind-blowing ways you can use it to elevate your life and business. Topics We Cover in This Episode: A sneak peek into how I use ChatGPT to make my business and personal life easierThe one thing you need to do if you want to use ChatGPT in your businessA word of caution about the ethics and the dark side of AISeriously cool ways that people are using AI to create efficiency or simplify their livesTune in now to hear more! Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Follow these experts for advanced AI tips:Ami Williamson: https://www.damnwrite.com.au/Samuel Woods: https://www.linkedin.com/in/samueljwoods/Listen to the Copywriter Club podcast featuring Paul Roetzer: https://thecopywriterclub.com/a-i-paul-roetzer/I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielCome to the Summer of Ease workshop: www.kimkiel.com/summer
In our first episode of the week, join Mike Kaput and Paul Roetzer as they explore Microsoft's new AI-infused PCs, Copilot AI agents, and Team Copilot. We also look into the controversy surrounding GPT-4o's Sky voice and its alleged similarity to Scarlett Johansson, and discuss Sundar Pichai's thoughts on AI's influence on search traffic and the accuracy of Google's AI Overviews. Stay tuned for our special 100th episode coming out this Thursday! 00:04:04 — AI Updates from Microsoft Build 00:14:09 — OpenAI / Scarlett Johansson Controversy 00:26:08 — Sundar Pichai Interview & The Future of Search 00:34:53 — Anthropic Researchers Discover More About How LLMs Work 00:41:32 — Google DeepMind Introduces Frontier Safety Framework 00:47:31 — European Union's AI Act Passes 00:51:43 — US State Laws on AI 00:56:02 — Thomson Reuters CoCounsel 00:59:14 — OpenAI Deal With News Corp. 01:02:46 — Apple Podcasts AI Transcripts 01:05:46 — AI Financials/Funding Rapid Fire Today's episode is brought to you by Piloting AI, a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. Use the code POD100 to get $100 off when you go to www.PilotingAI.com. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors. #ai #aimarketing #marketingagency 00:00 Introduction to CMO Confidential Podcast00:39 Meet Paul Reitzer: AI in Marketing Expert00:42 AI's Impact on the Marketing and Agency World01:59 Understanding AI's Current State and Future Potential05:13 Generative AI: Capabilities and Limitations10:36 AI's Legal and Practical Challenges for Agencies10:54 The Future of Agencies in an AI-Driven World32:02 Advice for Agencies and Marketers Navigating AI32:27 Closing Thoughts and Practical AI AdviceLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sam Altman shares AI insights, Microsoft's rushed OpenAI decision comes to light, and Amazon Q hits the market. Join hosts Paul Roetzer and Mike Kaput as they explore Altman's thoughts on AI infrastructure, AGI dangers, and the gpt2-chatbot. Episode 96 also examines Microsoft's accelerated partnership with OpenAI, driven by fears of Google's AI capabilities, and Amazon's new AI-powered assistant, Q, which aims to boost productivity for developers and businesses alike. 00:04:22 — Sam Altman's Possibilities of AI Talk at Stanford 00:15:27 — Microsoft's Rushed OpenAI Decision 00:29:57 — Amazon Q is now available 00:36:24 — Why Perplexity Might Not Last 00:41:17 — Major U.S. Newspapers Sue OpenAI and Microsoft 00:43:45 — Elon Musk's Plan For AI News 00:50:29 — First Commissioned Music Video Made 100% with Sora 00:52:47 — New Bill Would Require a Kill Switch for AI Models 00:56:32 — More Bad News for AI Hardware 01:01:29 — Quickfire AI Product Updates Today's episode is brought to you by our AI for B2B Marketers Summit, presented by Intercept. This virtual event takes place on June 6 from 12pm - 5pm EDT and is designed to help B2B marketers reinvent what's possible in their companies and careers. To learn more go to https://www.marketingaiinstitute.com/events/ai-for-b2b-marketers-summit Today's episode is also brought to you by our 2024 State of Marketing AI Survey. Our 2024 State of Marketing AI Survey is an annual deep dive into how hundreds of marketers actually use and apply AI in their work. To fill out the survey, go to www.stateofmarketingai.com Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
In an episode of fascinating topics and an exploration of evolving models, hosts Paul Roetzer and Mike Kaput explore the rise of AI Emergent companies like Moderna and Asana, Microsoft's introduction of the Phi-3 family of small language models, and the formation of the US government's AI Safety and Security Board featuring tech leaders like Sam Altman, Satya Nadella, and Sundar Pichai. Our rapid fire section covers news from Eric Schmidt-backed Augment, Expansion of Meta Ray-Ban Smart Glasses Collection, Hubspot AI Updates and more. 00:04:24 — AI Emergent Case Studies 00:20:20 — Microsoft Phi 3 00:29:19 — OpenAI's Sam Altman and Other Tech Leaders to Serve on AI Safety Board 00:30:34 — OpenAI CEO Sam Altman talks AI development and society 00:35:04 — TSMC's Debacle in the American Desert 00:39:53 — Expansion of Meta Ray-Ban Smart Glasses Collection 00:43:13 — Eric Schmidt-backed Augment launches out of stealth with $252M 00:45:59 — Musk's xAI Is Close to Raising $6 Billion from Sequoia, Others 00:48:16 — Apple Intensifies Talks With OpenAI for iPhone Generative AI Features 00:50:33 — HubSpot AI Updates Today's episode is brought to you by rasa.io. Rasa.io is the ultimate platform for AI-powered newsletters. If you're looking to transform your email newsletter into a powerful, engaging tool that truly resonates with your audience, rasa.io is the game-changer you need. Stay ahead of the curve and make your emails a must-read. Join the 500+ organizations already making their newsletters smart. Visit rasa.io/maii today. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
In a special bonus episode this week, hosts Paul Roetzer and Mike Kaput delve into a range of quick-fire subjects. The episode begins by highlighting Dario Amodei, CEO of Anthropic AI, featured on the Ezra Klein Podcast, delving into scaling laws, the exponential growth curve of AI, and the societal adjustments required for AI integration. Additional rapid fire topics include Stanford's 2024 AI Index Report, tech giants' pursuit of AI Agents, AI mind-reading, and more. 00:04:09 — Anthropic CEO on the Trajectory of AI 00:23:07 — Stanford Releases 2024 AI Index Report 00:29:19 — Microsoft, Google, OpenAI Are Racing Towards Agents 00:32:40 — Rise in AI Job Roles 00:35:30 — AI is Already Reshaping Newsrooms 00:37:43 — How to Opt Out of AI 00:41:13 — AI Mind Reading 00:45:47 — Google Makes Structural Changes to Support AI Efforts 00:48:33 — The Ethics of Advanced AI Assistants 00:54:13 — On the Economics of Frontier Models 00:58:59 — Perplexity Raises $62.7M, Announces Enterprise Pro Today's episode is brought to you by rasa.io. Rasa.io is the ultimate platform for AI-powered newsletters. If you're looking to transform your email newsletter into a powerful, engaging tool that truly resonates with your audience, rasa.io is the game-changer you need. Stay ahead of the curve and make your emails a must-read. Join the 500+ organizations already making their newsletters smart. Visit rasa.io/maii today. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
Join us for Episode 93 as hosts Paul Roetzer and Mike Kaput explore Meta's powerful open-source models and AI assistant integration, Microsoft's impressively realistic VASA-1 video generator, and the intriguing concept of "Service-as-Software." Stay tuned for even more this week! 00:05:25 — Llama 3 00:31:18 — Microsoft's VASA-1 00:37:29 — The Service-as-Software AI Paradigm Shift 00:47:56 — Adobe Adding Sora, Runway, Pika to Premiere Pro 00:53:26 — Boston Dynamics' Atlas Robot + The Robotics Revolution 00:56:24 — HeyGen's AI UGC 00:58:19 — 20VC Interview with Sam Altman 01:00:55 — Drake Releases Track with AI Voices of Snoop Dogg and Tupac 01:02:59 — AI Fatigue Today's episode is brought to you by rasa.io. Rasa.io is the ultimate platform for AI-powered newsletters. If you're looking to transform your email newsletter into a powerful, engaging tool that truly resonates with your audience, rasa.io is the game-changer you need. Stay ahead of the curve and make your emails a must-read. Join the 500+ organizations already making their newsletters smart. Visit rasa.io/maii today. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
The world of Ai overwhelming. How do grab ahold of something in this hurricane of daily developments and actually start something for your business? Mark Schaefer and Paul Roetzer cut through the overwhelm to offer practical steps. There is bonus content on this show that explores AGI, impact on marketing careers, and more.
Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University's E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was Founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021. On this episode of Destination on the Left, I talk with Paul Roetzer, the Founder and CEO of Marketing AI Institute. We dig into the fascinating world of artificial intelligence (AI) and its application in marketing and business. Paul shares insights on the evolution of AI, discusses the distinction between predictive and generative AI, and offers strategies for incorporating AI into marketing strategies. What You Will Learn in this Episode: Why destinations should start incorporating AI into their marketing strategies What the difference is between predictive AI and generative AI Getting started with applying AI in marketing and business Why AI literacy is so important for marketers The resources and education available to help destination marketers master AI How Paul implements AI tools to automate and optimize his event planning tasks How to Use AI in Marketing Paul shares his invaluable insights into the evolution of AI and its application in marketing. We dig into how AI software helps marketers to automate tasks, learn from user actions, and make data-driven decisions. Paul also discusses how AI advancements open new doors for marketers to create compelling content, personalize customer experiences, and leverage AI-generated insights. We spotlight ChatGPT's capabilities in generating text, images, audio, video, and code, and Paul emphasizes the huge strides made in generative AI, which have opened new doors for marketers to create compelling content and personalize customer experiences. AI Education and Resources for Marketers A real highlight of the discussion was Paul's emphasis on AI education and the resources available to marketers. He details the importance of continuous learning in using AI for marketers to stay safe in an ever-changing environment. We also discuss the increasing accessibility of AI for marketers and the practical ways in which AI can be incorporated into marketing strategies. Paul provides helpful examples of using AI assistance in tasks such as content creation, data analysis, and lead scoring. Resources: Website: https://www.marketingaiinstitute.com/ LinkedIn Personal: https://www.linkedin.com/in/paulroetzer/ LinkedIn Business: https://www.linkedin.com/company/mktgai/ Facebook: https://www.facebook.com/marketingAIinstitute/ Twitter: https://twitter.com/Mktgai We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/
Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution. Check out the Marketing AI Institute's "AI for B2B Marketers Summit" coming in June.The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.00:00 - Introduction: Guest Introduction and Episode Overview01:30 - Paul Roetzer's Early Ventures into Information Products03:00 - Success with the Agency Academy and Course Series05:00 - Inventing a Point Pricing Model for Service Companies07:00 - The Decision Against Building a SaaS Product09:00 - The Importance of Building an Audience for Memberships/Courses12:00 - Paul's Journey into the World of AI15:00 - Establishing the Marketing AI Institute: Media, Events, and Education18:00 - Explosive Growth of the AI Introductory Class21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing25:00 - Challenges Before AI Breakthroughs in Language and Image Generation28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy32:00 - Transitioning from Service Business to Content Membership Model35:00 - The Launch and Unexpected Success of the Podcast38:00 - Implementing AI in Podcast Content Strategy and Creation41:00 - The Significance of AI in Today's Marketing Landscape44:00 - How Enterprises Are Adapting to AI Tools47:00 - Practical Applications of AI in Marketing and Content Maximization50:00 - The "Smart Intern" Approach to Using AI Creatively53:00 - Paul Roetzer's Tips for Utilizing AI Language Models Like GPT-456:00 - Discussing the Future of AI in Marketing and Business Operations58:00 - Conclusion: Final Thoughts and Upcoming AI Events Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
In this Partnering Leadership conversation, Mahan Tavakoli speaks with Conor Grennan, Dean of Students at NYU Stern and co-host of the AI Applied Podcast. Conor shares insider perspectives on where generative AI is headed and how organizations, teams, and professionals can fully tap the opportunities it provides.You'll learn about the vital role change management plays in integrating generative AI across your company, how to prioritize AI fluency, govern usage responsibly, and stay on top of constant AI advancements. Conor makes a compelling case that developing AI capabilities needs to be urgent, providing tangible examples of techniques you can activate now. He sheds light on the sweeping impacts of AI on remaking talent strategies and even the nature of management roles themselves.Key lessons you'll take away include how to:Lead change initiatives that adapt workflows, job roles, and organizational structures for the AI ageCreate training programs focused on boosting AI fluency while tied to employee productivity goalsInstall appropriate guardrails and oversight that enable beneficial experimentation but ensure ethical AI usePinpoint tasks and processes ripe for AI augmentation to accelerate valueContinually learn about the latest generative AI advances to get in front of possibilitiesConnect with Conor GrennanConor Grennan LinkedIn AI Applied Podcast Recommended EpisodesLeading Through The Disruptive Economics of Artificial Intelligence with Professor Ajay Agrawal Exploring AI's Impact on Business with Paul Daugherty: Accenture CTO & Co-author of Radically Human: How New Technology Is Transforming Business and Shaping Our Future AI's Impact on Marketing and the Future of Business with Paul Roetzer, Founder & CEO, Marketing AI Institute & Co-Author of Marketing Artificial Intelligence Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves include ideas to save local journalism and Buzzfeed's new business model. This week's links: Paul Roetzer's AI Podcast about the History of OpenAI Sam Altman Returns to OpenAI (added link) Sam Altman Joins Microsoft Why OpenAI Blew Up X Responds to Advertisers Jumping Ship Media Matters Grills Elon and X Crisis in Local News BuzzFeed Shifts Business Model This week's sponsors: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone can be a coder now. Let's cut through the hype and explore the possibilities and constraints of this remarkable technology. Mark Schaefer hosts Paul Roetzer, founder of the Marketing AI Institute.
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