Amobee Out Loud

100% new currencies by 2024? To wrap up the first season of Amobee Out Loud, Pam is joined by Kelly Abcarian EVP, Measurement & Impact at NBCUniversal, to discuss the way Covid changed viewers behavior, new currencies that are being unlocked, cross platform measurement and can we get measurement companies to work together to solve the cross screen measurement gap.   For more information visit: www.amobee.com/podcast

In this episode, Tal Chalozin, CTO & Co-Founder of Innovid, joins Pam and Val to discuss the challenges surrounding digital ad personalization and when does ad personalization cross the line and become too personal. They also take a look at viewership trends, capturing viewers attention and Amazon's plan to trial shoppable ads in the near future.   For more information visit: www.amobee.com/podcast    For more information on Innovid visit: www.innovid.com/

Have the streaming wars peaked? Industry expert Steven Golus, Founder of Steven Golus Consulting, joins Pam and Val for a discussion about the future of streaming services, what is going to happen to companies like Roku and what are the most pressing challenges in digital media today.    Steven also discusses his passion for diversity, equity & inclusion (DE&I) and his work mentoring minority students with The Boyd Initiative.  For more information visit:  www.amobee.com/podcast For more information about The Boyd Initiative visit:  www.theboydinitiative.com/mentor

With an evolving digital landscape and the workforce returning to the office, industry leaders are faced with new challenges managing their teams. Pam and Val are joined by Heather Richetto-Rumley, Master Coach with ClearWater Performance Group, to discuss what qualities make a great leader, the different styles of leadership and how leaders in ad tech need to change with the times in order to stay on top.  For more information visit: www.amboee.com/podcast For more information about Heather Richetto-Rumley visit: www.clearwaterperformancegroup.com

Addressable TV enables a marketer to use audience insights tied to an IP address or set-top-box to target a device on a 1-to-1 level. Julian Zilberbrand, EVP Advanced Media at Paramount, joins Pam and Val to break down how marketers can navigate the new ways to deliver ads into consumers' households. For more information visit www.amobee.com/podcast

Platforms like YouTube have given rise to the independent content creator and are changing the definition of premium content and professionalism. Marc Weinhouse, Global Director, YouTube Ads Marketing, reunites with Pam and Val for a conversation about how independent creators are competing with big streaming services like Netflix. For more information visit: www.amobee.com/podcast

How can brands capture consumer attention and build relationships with them without engaging in the “ick factor” of data abuse? Pam and Val discuss the challenges of the attention economy with Kathleen Dundas, President of Data Strategy & Analytics at Zenith.   For more information visit www.amobee.com/podcast      

Pam and Val are joined by Amobee's Chief Product Officer, Niraj Deo, for a conversation about next generation ad technology and what recent innovations mean for the industry and for consumers. They discuss the best Demand Side Platforms, Supply Side Platforms, data, cleanrooms and what the future looks like for the ad industry. For more information go to www.amobee.com/podcast

In this episode, Pam and Val are live on stage recapping the events of Cannes Lions 2022, along with their Amobee colleagues Volker Helm, Head of EMEA, Tim Spengler, General Manager - Advanced TV Solutions, and Kara Puccinelli, Chief Customer Officer. Together they discuss what premium content is in today's digital world, key takeaways from various panel discussions and what the future looks like in advertising. For more information go to www.amobee.com/podcast

As marketers spend more of their budgets with walled gardens like Google, Facebook and Amazon, performance transparency continues to be an issue, raising questions: How much marketing impact do they have and how do we know? Adam Gerber, Executive Director, US Investment Strategy at GroupM joins Pam and Val to discuss walled gardens, their value and their complexity for marketers. For more information on Amobee visit www.amboee.com/podcast

Streaming has seen exponential growth in the last few years and new competitors have entered the marketplace. As competition grows, what do streaming services need to do not just to survive, but to thrive? Which business models are built to last? And where do advertisers fit into the streaming multiverse? Digital media expert Andrew Rosen, Founder of PARQOR, joins Pam and Val to decode the streaming wars. If you're enjoying this podcast be sure to leave a review and hit the star rating on your podcast app. For more information on Amobee visit www.amboee.com/podcast For more information on Parqor visit https://parqor.com/

Join Pam Zucker and Val Bischak as they dig into the impact that misinformation and disinformation has on society, advertising and the brands that either intentionally or unintentionally support these tropes.  To help us decode misinformation, we have asked our colleague Kelsey Chickering, who is a Principal Analyst at Forrester to join us.   For more information check out www.amobee.com/podcast