Podcasts about Attention economy

economic view of human attention as a commodity

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Attention economy

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Best podcasts about Attention economy

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Latest podcast episodes about Attention economy

Kingscrowd Startup Investing Podcast
Influence Mobile CEO Daniel Todd on Building a $28M Mobile Gaming Rewards Business

Kingscrowd Startup Investing Podcast

Play Episode Listen Later Jul 17, 2026 28:52


Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd

The Jesse Kelly Show
Hour 1: Attention Economy

The Jesse Kelly Show

Play Episode Listen Later Jul 14, 2026 36:34 Transcription Available


An attention economy. A little PSA to everyone. Dealing with human sacrifice. Not everyone can do everything. Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

optYOUmize
The Attention Economy and the Life It's Stealing From You

optYOUmize

Play Episode Listen Later Jul 14, 2026 27:08


Most of what competes for your attention today isn't winning on the strength of its ideas — it's winning on the strength of its engineering. Apps built on variable reward, infinite scroll, and algorithmic feeds are designed to keep you holding them, not to serve you and let you put them down. In this solo episode, Brett Ingram traces how that design shapes a life one unnoticed moment at a time, and offers a way back to it that isn't another productivity system: noticing where your attention actually goes, and choosing more often than not. What You'll Learn in This Episode The real difference between a tool you pick up and a system built to keep you holding it — and why that distinction is a business model, not a conspiracy theory How "variable reward" (the psychology behind slot machines and the pull-to-refresh gesture) keeps you scrolling even when you don't expect to find anything Why a life is never stolen all at once — it's surrendered in increments too small to notice, remember, or regret What "attention residue" is, and why switching tasks leaves part of your mind working on the thing you left behind Why clock time and lived time aren't the same thing, and what the research says about how often minds wander — and what that costs in happiness The difference between rumination and genuine reflection, and why they can look identical from the outside A single 24-hour practice for starting to reclaim attention, with no apps deleted and no digital detox required Episode Timestamps [00:00] Cold open — the question almost no one can answer [01:00] What the attention economy actually sells [02:30] Variable reward — the psychology behind the pull-to-refresh [04:30] The small fragments that quietly become a life [07:30] Attention residue and what constant capture does to your inner life [11:00] Attention as the real unit of time [14:30] Reclaiming attention without turning it into another performance [18:00] Closing synthesis and the one practice to try today Episode Summary There's a difference between a tool you pick up and a system built to keep you holding it. A hammer doesn't care whether you put it down. A lot of the platforms on your phone are designed, quite deliberately, to care very much — and that's not a conspiracy theory, it's a business model. For a huge share of the digital products people use every day, the actual customer isn't the user, it's the advertiser. What's being sold isn't a product or a service — it's attention, harvested, measured, and resold. That framing, drawn from Tim Wu's book The Attention Merchants, is the starting point for this episode: not a takedown of any single company, but an honest look at what happens to a life when other people and other systems get to keep deciding, moment after moment, what enters your awareness. The mechanism at the center of it is called variable reward. Decades ago, psychologist B.F. Skinner found that a reward arriving on an unpredictable schedule is far more compelling than one arriving on a predictable one — an animal or a person pulling a lever for an uncertain payout will pull it more, and stop less, than one working for a reward it can count on. That's the same mechanism behind a slot machine, and it's the same mechanism behind pull-to-refresh: you don't know if the next scroll holds something interesting, and that's exactly why you keep scrolling. Brett draws a parallel to something a dog trainer once told him — the "jackpot mechanism," where varying the size of a reward (one treat, one treat, then suddenly a handful) keeps a dog working harder than a consistent reward ever would. Feeds run on the same principle, minus the treats. None of this makes the design automatically sinister — plenty of genuinely useful tools use similar hooks, and companies vary widely in how aggressively they lean on it. But the deeper issue isn't that these tools exist; it's that very few people ever agreed, out loud, to the terms. And the cost shows up in pieces too small to register as losses: checking a phone without deciding to, reaching for stimulation before a thought can finish forming, being physically present somewhere while mentally somewhere else entirely. "A life is not stolen all at once," Brett says. "It's surrendered in tiny, forgettable increments — and forgettable is the operative word, because you can't grieve what you don't remember losing." He points to The Truman Show, where Christof's line — "We accept the reality of the world with which we're presented, it's as simple as that" — captures the idea exactly, and to Idiocracy as an exaggerated but uncomfortably familiar picture of what happens when everything is delivered and nothing requires effort. The episode's second half turns inward, connecting attention to what your inner life actually needs to function. Researcher Sophie Leroy's concept of "attention residue" shows that switching away from an unfinished task leaves part of the mind working on it in the background, so the next task gets a smaller, more distracted version of your attention than it otherwise would. Separate research on workplace interruptions found that refocusing after a disruption can take considerably longer than the disruption itself. And a widely cited real-time study by Killingsworth and Gilbert found that people's minds wander nearly half of the time — and that mind-wandering, regardless of the activity, was associated with lower happiness than simply being present with whatever was actually in front of them. That's the reframe at the center of the episode: clock time and lived time aren't the same thing. You can technically possess an hour and never inhabit it. Attention management asks a different question than time management — not "how do I fit more in," but "where am I, actually, when I'm here?" Rather than prescribing a digital detox or a five-step system, Brett offers a different orientation: notice before restricting, learn to name the difference between chosen and captured attention, protect small transitions in the day, and treat boredom as something to tolerate rather than immediately fill. The practice he leaves listeners with is deliberately small — pick one ordinary moment of waiting in the next 24 hours and let it be boring, just to prove you can survive an unfilled minute. As he puts it near the close: "Your attention is the only material your life is actually made of. Everything else is just what you built with it." Resources Mentioned The Attention Merchants: The Epic Scramble to Get Inside Our Heads — Tim Wu's history of the attention-economy business model, from 19th-century newspapers through modern platforms — Publisher page Schedules of Reinforcement — Charles B. Ferster and B.F. Skinner's foundational research on variable-ratio reinforcement and behavior — Background reading "Why is it so hard to do my work? The challenge of attention residue when switching between work tasks" — Sophie Leroy, Organizational Behavior and Human Decision Processes, 2009 — ScienceDirect "The Cost of Interrupted Work: More Speed and Stress" — Gloria Mark, Daniela Gudith, and Ulrich Klocke, UC Irvine, CHI '08 — Full paper (PDF) "A Wandering Mind Is an Unhappy Mind" — Matthew A. Killingsworth and Daniel T. Gilbert, Science, 2010 — Study The Truman Show (1998) — Referenced for Christof's line on accepting a manufactured reality Idiocracy (2006) — Referenced as an exaggerated picture of a world where everything is delivered and nothing requires effort Frequently Asked Questions What is the attention economy? The attention economy is the business model behind most free digital products: rather than the user being the customer, the user's attention is the product, harvested and sold to advertisers. It explains why so many apps are engineered to maximize time-on-platform rather than simply being useful and letting you move on. What is "variable reward" and why does it make apps so hard to put down? Variable reward is a psychological principle, first documented by B.F. Skinner, showing that rewards on an unpredictable schedule drive far more persistent behavior than rewards on a predictable one. It's the same mechanism behind a slot machine, and it's built into features like pull-to-refresh and algorithmic feeds — you keep scrolling because you don't know if the next scroll holds something interesting. What is attention residue? Attention residue, a concept from researcher Sophie Leroy, describes how part of your focus stays behind on a task you've switched away from, especially if it was left unfinished. That means the next task gets a smaller, more distracted share of your attention than it would have otherwise — and the effect compounds every time attention gets pulled and pulled back throughout a day. Does mind-wandering actually make people less happy? Research by Killingsworth and Gilbert, tracking people in real time throughout their days, found minds wandered in nearly half of sampled moments — and that mind-wandering was associated with lower reported happiness than staying present with whatever activity was actually happening, even when that activity was mundane. It's a correlational finding, but it's a strong one. Do I need to do a digital detox to fix this? No. The episode explicitly pushes back on delete-the-apps, get-a-flip-phone solutions, arguing that a structural, cultural problem can't be solved through sheer personal discipline alone. The approach offered instead is about noticing where attention defaults to, naming the difference between chosen and captured attention, and making small environmental changes — not achieving perfect, monk-like focus. What's the difference between rumination and genuine reflection? They can look identical from the outside, but they function very differently. Rumination is a stuck loop of worry that replays without resolving anything. Genuine reflection is structured, curious attention toward your own experience aimed at actually processing something and reaching a conclusion. What's one thing I can do today to start reclaiming my attention? Pick one ordinary moment of waiting in the next 24 hours — a red light, a line, the kettle boiling — and let it be boring. Don't reach for anything to fill it. The exercise is deliberately small: it's not about fixing your entire relationship with attention at once, just proving to yourself that you can survive an unfilled minute. Keep Exploring If this episode resonated, these are worth your time: Mind & Inner Life — Goes deeper into self-knowledge, emotional intelligence, and the difference between rumination and genuine reflection touched on in this episode → optyoumize.com/mind-inner-life Time, Rhythm & Rest — Where "attention as the real unit of time" gets its fullest treatment, along with a framework for rest and rhythm → optyoumize.com/time-rhythm-rest Life Architecture — For designing a life around what actually matters, rather than defaulting to whatever captures your attention first → optyoumize.com/life-architecture Enjoyed This Episode? The best way to support optYOUmize is to subscribe and leave a review — it takes about two minutes and makes a real difference in helping more people find the show. Apple Podcasts · Spotify · Amazon Music · YouTube Leave a Review →

Gubba Podcast
77: Why I've Stopping Using Smart Technology & Gone Back to The 90's

Gubba Podcast

Play Episode Listen Later Jul 14, 2026 22:52


Shop my all-natural skincare products at Arvoti.com.The most radical thing you can do in today's home isn't buying the newest device. It's refusing to.Returning to a '90s household is about noticing how much ownership we've handed over to streaming services, smart devices, and cloud servers without realizing it.As a first-time homesteader, I've spent years learning to stop depending on grocery stores. Lately, I've been applying that same thinking to the technology inside my home, and it started with one small decision: bringing an old CRT television into the house.The response I got online told me thousands of people are hungry for the same thing. Vinyl records, film cameras, DVDs, camcorders, and libraries are all having a moment right now, and it isn't because everyone suddenly became sentimental.Convenience is not free. Streaming replaced ownership. Smartphones replaced dedicated cameras and brought constant distraction. Cloud storage replaced photo albums that your grandchildren could hold in their hands.If we can pass down canning jars and gardening knowledge, we can pass down movies, music, and photographs, too.You'll Learn:[0:00] Introduction[3:15] The thousands of unexpected responses online after I brought a CRT television home[5:06] The Game of Thrones conspiracy and why modern TV feels designed to discombobulate you[7:53] Curating a physical movie collection and the Disney films that won't make the shelf[10:48] Why an iPod that only plays music feels more freeing than a smartphone[13:24] Convenience is not free, the hidden trade-off behind every modern upgrade[15:02] Applying homesteader resilience to technology, not just the pantry[18:54] The shift toward vinyl, film cameras, and permanence in a temporary worldFind more from Gubba: Gubba Homestead | X | Facebook | Instagram | Pinterest | WebsiteGubba Homestead Products | Shop

Breakfast with Refilwe Moloto
Money on a Monday: The Yoto Player and what the kidult boom says about how parents are spending on kids

Breakfast with Refilwe Moloto

Play Episode Listen Later Jul 6, 2026 10:36 Transcription Available


Brandon de Kock, Director of Storytelling at BrandMapp, speaks to John Maytham about the rise of the “kidult” toy market and what it reveals about how adults are spending heavily on nostalgia-driven toys for themselves, while children grow up in an increasingly screen-based world. The conversation explores how parents are navigating spending decisions between traditional toys, digital devices and gaming tech, and where products like the Yoto Player, a screen-free audio device for kids, fit into a potential new category sitting between toys and technology. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalkSee omnystudio.com/listener for privacy information.

City Lights Dubai
John 11: "The Attention Economy" | Josh Wisker | The Gospel of John

City Lights Dubai

Play Episode Listen Later Jul 4, 2026 31:32


Send us Fan MailThank you for listening to City Lights Dubai. If you have any questions or if you would like to get in touch, please visit our website citylightsdubai.org

An Evolving Man Podcast
Porn Addiction, Shame & Mindfulness | Jeremy Lipkowitz on Breaking Free from Destructive Habits | AEM #164

An Evolving Man Podcast

Play Episode Listen Later Jun 26, 2026 61:57


In this episode of An Evolving Man Podcast, I speak with Jeremy Lipkowitz, executive coach, meditation teacher, leadership facilitator and founder of Unhooked Academy.Jeremy works with high-achieving men who want to break free from destructive habits, porn addiction, compulsive sexual behaviour, shame and emotional avoidance. After overcoming addiction and depression in his early twenties through meditation, Jeremy left a doctoral programme at Duke University and spent time as a Buddhist monk in Asia.In this conversation, we explore why porn addiction is so powerful, why shame keeps so many men stuck, and how mindfulness, Buddhist psychology, community and emotional intelligence can help us break free from compulsive patterns.We discuss:• Jeremy's personal journey with porn addiction and depression• How Buddhism and meditation changed his life• Why craving is at the heart of addiction• The three A's of porn addiction: affordability, accessibility and anonymity• Why porn is so difficult to stop when it is available on every phone• How shame creates a cycle of secrecy and acting out• The importance of men's groups and safe community• Healthy shame, moral dread and Buddhist ethics• The attention economy and why our minds are being trained into distraction• How mindfulness helps us reclaim the space between stimulus and response• Practical ways to begin working with urges, emotions and addictive patternsThis is a powerful and honest conversation about one of the subjects many men struggle with but rarely talk about.Jeremy's work:Unhooked Academyunhookedacademy.comJeremy's podcast: https://unhooked.buzzsprout.com/ Piers Cross:https://www.piers-cross.com/#AnEvolvingManPodcast #PornAddiction #Mindfulness #MensWork #Buddhism #AddictionRecovery #EmotionalIntelligence #JeremyLipkowitz---Piers is an author and a men's transformational coach and therapist who works mainly with trauma, boarding school issues, addictions and relationship problems. He also runs online men's groups for ex-boarders, retreats and a podcast called An Evolving Man. He is also the author of How to Survive and Thrive in Challenging Times. To purchase Piers first book: https://www.amazon.co.uk/How-Survive-Thrive-Challenging-Times/dp/B088T5L251/ref=sr_1_1?dchild=1&keywords=piers+cross&qid=1609869608&sr=8-1 For more videos please visit: http://youtube.com/pierscross For FB: https://www.facebook.com/pierscrosspublic For Piers' website and a free training How To Find Peace In Everyday Life: https://www.piers-cross.com/community Many blessings, Piers Cross http://piers-cross.com/ 

The Uplifted Yoga Podcast
What Is Bhakti Yoga? Krishna's Most Confidential Teaching (Bhagavad Gita Chapter 9)

The Uplifted Yoga Podcast

Play Episode Listen Later Jun 24, 2026 33:49


What if the deepest spiritual secret wasn't hidden somewhere far away, but woven into your ordinary life right now? In Chapter 9 of the Bhagavad Gita, Krishna reveals what he calls the "king of knowledge" and the "most confidential secret". A teaching so simple and intimate that most people overlook it completely. This episode explores the heart of bhakti yoga: devotion, relationship with the divine, and the radical idea that the sacred permeates everything. We explore:

LEARN Podcasts
ShiftED Podcast #99 • In Conversation with Lisa Green: Outsmarting Distraction in the Age of AI

LEARN Podcasts

Play Episode Listen Later Jun 23, 2026 30:06 Transcription Available


In this episode of ShiftED, we sit down with Lisa Green, Canadian author of Outsmarted: The Changing Face of Learning in the Era of Smartphones and Technology. Together, we explore how smartphones, AI, and the attention economy are reshaping classrooms and challenging traditional ideas about teaching and learning. Lisa shares practical insights on inquiry-based learning, student agency, digital literacy, and why keeping learning deeply human may be the most important task facing educators today. A thoughtful conversation for teachers navigating a rapidly changing world.https://heretolearn.ca/home

This Glorious Mess
The Birthday Post That Sparked A Sharenting Debate

This Glorious Mess

Play Episode Listen Later Jun 19, 2026 37:28 Transcription Available


Japan’s national soccer team and their supporters have gone viral following their World Cup match after leaving the stadium and their locker room absolutely spotless. We want to know how we can get our kids to follow suit. Influencer and Love Island star Molly-Mae Hague has stepped out 10 days postpartum in a white dress and everyone has lost their minds, but not for the reason you’d think. Support independent women’s media and get our biggest offer of the year. Subscribe here for 30% off your annual Mamamia subscription. Code applied at the checkout. Offer ends June 30. Plus, from Meghan and Harry to your next-door neighbor, everyone is suddenly adopting a millennial social media trend that's sparked a debate about 'sharenting'. And, have parent-teacher dynamics turned into a customer service nightmare? We discuss why every playground incident now seems to require an email trail and a call to management. Reccos: Stacey: Breakfast Sprinkle Muffins packed with banana, oats and honey. Monique: L'Occitane Almond Shower Oil. Amelia's reccommendation is for private schools with sporting facilities to open their grounds up to the public. What To Listen To Next: Don't miss an episode of Parenting Out Loud The Royal School Run Is Just Like Yours & What Kids Think We Do All Day The One Word You Need To Stop Saying & Were 90s Mums 'All That'? 'Crying Cafes' & A Mother-In-Law Red Flag Signs You’re A Beta Mum & How To ‘Bounce Back’ The School Holiday Rule & The Big Bluey Stuff Up The Holiday Decision One Mum Regrets & Party Bags Are Officially Cancelled So, Are You A Popcorn Mum? Connect your subscription to Apple Podcasts What to read: 'I'm both a teacher and a parent. And I'm scared for both sides.' 'I'm a psychologist. I need you to stop saying this one common phrase to your kids.' 'I asked other toddler parents what they'd tell a first-timer. Here's the shortlist. GET IN TOUCH: Share your feedback! Send us a voice message or email us at podcast@mamamia.com.au Join our Facebook group Mamamia Family to talk about the show. Follow us on Instagram @mamamia_family CREDITS: Hosts: Monique Bowley, Amelia Lester & Stacey Hicks Acting Group Executive Producer: Sasha Tannock Executive Producer: Grace Rouvray Video Editor: Julian Rosario Associate Producer: Tessa Kotowicz Mamamia acknowledges the Traditional Owners of the Land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

SBC Podcast
Attention Economy vs. Mental Health: Reclaiming Focus in a Distracted World

SBC Podcast

Play Episode Listen Later Jun 19, 2026 15:00


How to Protect Your Attention, Reduce Digital Overload, and Build Greater Mental Resilience   We live in a world where every notification, headline, app, and algorithm is competing for one thing—our attention. While technology has created incredible opportunities for connection, learning, and convenience, it has also introduced a new challenge: chronic distraction. In this episode of Resilience Across Borders, I explore the growing impact of the attention economy on our mental health and why protecting your focus has become one of the most important resilience skills of our time. Your attention influences your thoughts, your emotions, your behaviors, and ultimately the quality of your life. Yet many of us unknowingly allow external distractions to dictate where our energy goes each day. I share practical, realistic strategies for reclaiming your focus without abandoning technology. From auditing your attention habits and reducing notifications to creating device-free zones and scheduling intentional digital detoxes, this episode provides a simple roadmap for taking back control of your mind. Whether you're looking to improve productivity, strengthen relationships, reduce stress, or simply feel more present in your daily life, these tools can help you become more intentional with one of your most valuable resources—your attention.    

Future Forecast
Who's Winning the Attention Economy?

Future Forecast

Play Episode Listen Later Jun 18, 2026 50:58


Boye and Chris kick things off reacting to the World Cup and everything happening around it (2:20), before jumping into the NY Knicks playoff run and what it means for the city (7:15). Then they get into SpaceX's highly anticipated IPO and what it signals for the future of private space companies (10:26). The conversation shifts to the 70-year relationship between McDonald's and Coca-Cola and why there may be trouble in paradise (15:16), followed by a deep dive into Fox's $22 billion acquisition of Roku and what it means for the future of streaming (29:00). They close out breaking down CAA and TPG's $250 million fund to acquire creator businesses, and why this could change the game for the creator economy (38:38). Subscribe to our newsletter from the Future Party here. You can follow us on social media at @futureparty as well as our hosts @boye and @chrissawtelle. We love to hear from our listeners, so if you want to message us, you can email us at future@futureparty.com or fill out a short survey here.Hosts: Boye Akolade and Chris SawtelleProducers: Paul Yurick, Boye Akolade & Chris SawtelleProduction Team: Araceli Rubalcava, Eli DiFiore, Max GuldenContent Strategist: Rennan Klein Hosted on Acast. See acast.com/privacy for more information.

Marketing Trends
Why 90% of Your Brain Ignores Ads

Marketing Trends

Play Episode Listen Later Jun 17, 2026 80:49


What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine what advertising actually does to people — second by second — with an 86% correlation to real-world sales. In this conversation, he makes the case that memory is the only metric that matters, explains why hyper-personalization is destroying culture, and breaks down exactly why Budweiser's most iconic Super Bowl ad failed at the brain level while Samsung's Wallhuggers became their most successful campaign ever. Pranav Yadav is a former Goldman Sachs trader turned neuroscientist, Forbes 30 Under 30, and Ad Age 40 Under 40. He created the Neuro Impact Factor — the brain-based metric that all Australian out-of-home media is now traded on.   Key takeaways • 90% of all memory is subconscious — brands have been measuring the wrong 10% • $750 billion in annual marketing spend is wasted because recall ≠ memory • The brain is a pattern-seeking storytelling device — personal relevance opens the door to memory • Hyper-personalization destroys the shared cultural memory that makes marketing work • The #1 rated Super Bowl ad (Budweiser Lost Puppy) placed the brand at the exact moment the brain stopped encoding memory • Samsung's Wallhuggers hid the brand for 45 seconds and became their most successful campaign   Follow Pranav on LinkedIn: linkedin.com/in/pranavyadavpy Learn more: neuro-insight.com   Chapters 0:00 Introduction 1:31 The Urdu Couplet That Opens the Conversation 2:28 Marketing Has Been Leaning on Pseudoscience for Decades 5:09 Why Memory Is the Only Metric That Matters 8:32 The Shirt Test: Recall vs Memory 12:23 How to Get Into the 90% — Story Is the Boat 15:17 What 5,000-Year-Old Vedic Rituals Teach About Memory 19:41 Alexander the Great vs the Naked Wise Man 24:28 MasterCard's Priceless: Finding the Core Truth 27:29 Why Brands Don't Do This (It's Hard) 32:23 Brain Mapping: How Neuro-Insight Actually Measures Memory 39:26 Brand Architecture: The Formula Every Brand Needs 43:48 Why Hyper-Personalization Will Destroy Society 50:54 Why 90% of Super Bowl Ads Fail at the Brain Level 54:17 Budweiser's Lost Puppy: The #1 Ad That Failed 58:04 Samsung Wallhuggers: Genius at the Memory Moment 1:00:25 Why LLMs Are Trained on the Shadow of Thinking 1:07:41 Vows, Not Values: How Neuro-Insight Stays Creative 1:15:51 The Neuro Impact Factor: Changing How Australia Trades Media 1:19:57 What Makes a Great Billboard 1:20:23 Where to Find Pranav   ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

KPFA - Against the Grain
Against the Attention Economy

KPFA - Against the Grain

Play Episode Listen Later Jun 16, 2026 59:57


It's been called a new gold rush, yet not of our external environment, but of our internal environment — of our minds and psyches. Historian of science D. Graham Burnett, one of the Friends of Attention, lays out what's at stake and how they're organizing a movement to reclaim our attention. The Strother School of Radical Attention The Friends of Attention, Attensity! A Manifesto of the Attention Liberation Movement Crown, 2026 The post Against the Attention Economy appeared first on KPFA.

Legacy Lounge Podcast with Tiffany Neuman
A Frank Conversation Around Becoming Internet Famous

Legacy Lounge Podcast with Tiffany Neuman

Play Episode Listen Later Jun 16, 2026 17:47


In this episode, Tiffany Neuman explores a fundamental shift in the landscape of online business: the transition from the “Attention Economy” to the “Authority Economy.”With the rise of AI making content creation effortless and visibility common, the traditional "influencer" model is losing its edge. Tiffany breaks down why the most successful modern leaders aren't chasing virality, but are instead investing in deep human connection, original intellectual property, and sustainable business ecosystems. If you've felt the "old ways" of marketing are becoming less effective, this episode provides a roadmap for building a brand that is AI-proof and deeply in demand.Key TakeawaysThe Shift from the Attention Economy to the Authority EconomyFor years, business success was equated with reach: more followers, more noise, and more visibility. However, AI has commoditized information. Because anyone can now generate endless content, visibility is no longer a "moat." The new economy rewards Trust, Relationships, and Lived Experience.The 5 Major ShiftsFrom Visibility to Trust: While attention can be captured instantly, trust compounds slowly. Success now comes from "high-touch" mediums like podcasting, newsletters, and private communities where consistency and original perspectives foster deep belief.”From Content to Ecosystem: Content is fragile and temporary; an ecosystem (podcasts, email lists, websites, and reputations) is durable. Tiffany argues that experts don't need more content, they need stronger infrastructure around their existing ideas.From Audience Size to Audience Depth: A massive, shallow audience is less valuable than a smaller, highly trusted ecosystem. The future of business relies on human connection, discernment, and the ability to provide curated transformation rather than just broadcasting.From Virality to Intellectual Property (IP): AI can replicate generic marketing, but it cannot replicate lived wisdom. True authority comes from original frameworks and unique perspectives that cannot be commoditized.From Short Bursts to Compounding Authority: Move away from the "fireworks" of big, exhausting launches. Instead, build "campfires"... sustainable spaces where people return for deep conversations and community that grows stronger over time.The Role of AIAI is paradoxically increasing the value of human work. While it can generate "mediocre marketing," it cannot recognize patterns in your life, challenge your blind spots, or reflect back the nuances of your unique brilliance.Mentioned ResourcesBrand OS Pro: Tiffany's signature process for building a conversational brand infrastructure.Kit (formerly ConvertKit): Mentioned as a top-tier email service provider and community for creators.LinkedIn: Follow Tiffany for more content related to this discussion.Your Legacy Brand: Official WebsiteAbout the HostTiffany Neuman is a brand strategist and the host of the Make Your Message a Movement podcast. She specializes in helping experts and leaders transition out of the "content hamster wheel" and into a position of compounding authority through original intellectual property and human-centric brand operating systems.Next Week: Don't miss the next episode, where Tiffany dives deeper into who will thrive in the AI era and the specific mindset shifts required to stay ahead of the curve.Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Soul02
Taking Every Screen Captive to Christ

Soul02

Play Episode Listen Later Jun 16, 2026 10:11


Our screens are not neutral. They shape our attention, stir our emotions, train our desires, and quietly form our souls. In this Soul02 episode, we explore what it means to take every screen captive to Christ and reclaim our attention for God's purposes.Connect with us: YouTube: YouTube.com/@soul02-oxygen Facebook: @LP.Oxygen https://www.facebook.com/LP.Oxygen Instagram: LP.Oxygen Twitter: @Soul025 Buzzsprout: Soul02-Buzzsprout Spotify: Soul02 - Spotify Apple: Soul02-Itunes Stitcher: Soul02-Stitcher 

Gathering Gold
Showing Up Is Enough: Reflections from the Retreat

Gathering Gold

Play Episode Listen Later Jun 15, 2026 55:51


Sheryl and Victoria reflect on their experiences of Sheryl's first-ever in-person retreat: Another Way. For five days, nestled in a Colorado valley, the retreatants engaged in dream work and rituals; practiced council; moved mindfully; and connected to creativity. Inside a circle of compassion and wisdom, tears and laughter flowed with ease. A web of deep, healing connection was woven--invisible threads of love that now stretch across continents and oceans.  In this conversation, Sheryl and Victoria share the guiding principles of the retreat, emphasizing gentleness, safety, and empowerment; dispel myths about what a retreat experience "should" look like; and explore how, no matter what, showing up with an open heart is more than enough.  References: "Another Way" Gathering Gold episode How to Do Nothing: Resisting the Attention Economy, Jenny Odell Animal Spirit Deck, Kim Kranz Projective identification dreamwork, Jeremy Taylor Join us on Patreon for bonus content and virtual gatherings: patreon.com/gatheringgold Some of our recent bonus episodes include: Victoria's Psychotropic Experience | The Slipstream of Time | Give and Receiving - Shudder - Feedback | The Problem with Pedestals | Are Intrusive Thoughts like Stray Cats?

Trending Globally: Politics and Policy
Social media, the attention economy and the health of American democracy with Chris Hayes

Trending Globally: Politics and Policy

Play Episode Listen Later Jun 11, 2026 49:00


On this episode: as part of the Watson School's programming for Brown University's Commencement and Reunion Weekend, Dean John Friedman spoke with MS NOW's Chris Hayes ‘01 about how social media and the attention economy have reshaped American politics, how politicians should react to these seismic changes in political media, and what this means for the 2026 mid-term elections and beyond. Chris Hayes is a journalist and the Emmy Award-winning anchor of “All In with Chris Hayes,” which airs weekdays at 8:00 p.m. on MS NOW. He is the anchor of the MS NOW Original podcast “Why Is This Happening? The Chris Hayes Podcast,” and author of, most recently, “The Sirens' Call: How Attention Became the World's Most Endangered Resource.” This conversation has been edited for clarity. Watch the full, unedited conversation on our YouTube channel. Transcript coming soon to our website.

The Uplifted Yoga Podcast
How the Divine Speaks: Sacred Symbolism in the Gita, Bible & Upanishads Part 1

The Uplifted Yoga Podcast

Play Episode Listen Later Jun 10, 2026 34:48


Have you ever noticed that when humans try to talk about God, awakening, truth, or the divine we almost never explain it directly? Instead, we tell stories. We say life is a battlefield. God is a shepherd. The soul is a river returning to the sea. The self is two birds sitting in the same tree. Across cultures, centuries, and spiritual traditions, mystics don't simply define the divine, they paint it. In this episode, I take you on a kind of devotional poetry slam through sacred metaphor. We'll explore passages from the Bhagavad Gita, the Upanishads, the Psalms, and yogic philosophy to see how spiritual traditions use image, story, and symbol to help us feel our relationship with the divine. Because metaphor doesn't just help the mind understand. It gives the nervous system somewhere to rest. We'll explore:

The Produce Moms Podcast
EP396 Women's Roundtable: The Attention Economy, Food Innovation & Driving Produce Consumption with Danyel O'Connor, CEO of Umami, and Meghan Diaz, Senior Director-Produce at Sprouts Farmers Market

The Produce Moms Podcast

Play Episode Listen Later Jun 3, 2026 39:21


In this episode of The Produce Moms Podcast, host Lori Taylor is joined by Danyel O'Connor, CEO of Umami, and Meghan Diaz, Senior Director-Produce at Sprouts Farmers Market for a Women's Roundtable discussion focused on the evolving intersection of the attention economy, food innovation, and fresh produce consumption.

The Produce Moms Podcast
EP395 Attention Economy & Fresh Produce: Winning Consumer Focus in a Crowded Market with Jennie Coleman of Equifruit and Erica Manfre of South Mill Champs

The Produce Moms Podcast

Play Episode Listen Later May 27, 2026 30:54


In this episode of The Produce Moms Podcast, host Lori Taylor continues the 2026 Women's Roundtable series with guests Jennie Coleman of Equifruit and Erica Manfre of South Mill Champs. The conversation explores the concept of the attention economy and its growing influence on the fresh produce industry.  

The Level Up Podcast w/ Paul Alex
The Attention Economy

The Level Up Podcast w/ Paul Alex

Play Episode Listen Later May 21, 2026 3:24


Your attention is your most valuable asset. And the world is trying to steal it every single day. In this episode of The Level Up Podcast, Paul Alex breaks down why focus is the real currency of high performers—and how distractions quietly destroy your ability to build wealth. Let's be real… Every notification… Every scroll… Every random interruption… Is pulling you away from the work that actually matters. In this episode, you'll learn: Why your focus directly impacts your income and execution How distractions drain the mental energy required to build your future Why deep work requires isolation and strict boundaries How to protect your calendar, your attention, and your vision The truth is simple: You cannot build a massive life with a distracted mind. If your phone controls your day… If the news controls your mood… If everyone else has access to your attention… You are not leading. You are reacting. The highest performers protect their focus like a fortress. They block the noise. They guard their peak hours. They create space for deep execution. Because when your attention is locked in… Your decisions get sharper. Your work gets better. And your money starts flowing in the right direction. Stop renting out your brain space to things that do not pay you back. Protect your bandwidth. Guard your vision. And lock in on the mission. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024 Facebook: https://jo.my/fbpaulalex2024 YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ LinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Uplifted Yoga Podcast
What Happens When You Die Bhagavad Gita Chapter 8 Explained

The Uplifted Yoga Podcast

Play Episode Listen Later May 20, 2026 30:44


What will your final thought be? In Chapter 8 of the Bhagavad Gita, Krishna gives a surprising answer: your last thought isn't something you can control in the moment — it's the result of what you've practiced thinking about your entire life. So this chapter isn't really about death — It's about attention. In this episode, I explore:

relevant krishna bhagavad gita attention economy yoga yoga eknath easwaran die bhagavad gita bhagavad gita as it is
The Prof G Show with Scott Galloway
How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Show with Scott Galloway

Play Episode Listen Later May 18, 2026 27:30


In the first of a two-part special Office Hours series, Scott Galloway is joined by Stanford educators and bestselling authors Bill Burnett and Dave Evans to help listeners fight the attention economy, build better habits, and live more intentionally. To learn more from Bill and Dave, get their latest book How to Live a Meaningful Life at: https://designingyour.life/how-to-live-a-meaningful-life/ Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

KPFA - Against the Grain
Fund Drive Special: Against the Attention Economy

KPFA - Against the Grain

Play Episode Listen Later May 18, 2026 59:59


It's been called a new gold rush, but not of our external environment, which continues to be plundered, but of our internal environment — of our psyches. Historian of science D. Graham Burnett, one of the Friends of Attention, lays out what's at stake — and how they're organizing a movement to reclaim our attention. Please donate in support of KPFA and Against the Grain. The post Fund Drive Special: Against the Attention Economy appeared first on KPFA.

DeFi Decoded
Prediction Markets, Gaming and the Attention Economy with Carlos Pereira of BITKRAFT Ventures

DeFi Decoded

Play Episode Listen Later May 14, 2026 45:30


Join Alex Tapscott as he decodes the world of crypto with special guest Carlos Pereira, General Partner of BITKRAFT Ventures. Listen in as they discuss why gaming has always seemed like a natural on-ramp for crypto, why Web3 gaming has struggled to break through despite major investment, and how the broader gaming market's battle for active attention has made the category even harder. They also explore how AI agents, gamified consumer apps, and prediction markets are reshaping internet-native entertainment, why game mechanics like quests, rankings, rewards, and community can drive retention across non-gaming products, and where BITKRAFT sees opportunities emerging around prediction market infrastructure and applications built on top of new consumer finance platforms.

Build Your Network
INTERVIEW | Make Money Building an Audience and Surviving the Attention Economy with Jo Piazza

Build Your Network

Play Episode Listen Later May 10, 2026 24:00


Bestselling author, journalist, and podcast creator Jo Piazza joins Travis to break down the realities of building a career as a modern writer. From working gossip columns in New York City to publishing bestselling novels, launching hit podcasts, and navigating today's AI-driven content landscape, Jo shares the unfiltered truth about storytelling, publishing, audience building, and why creators need to think like entrepreneurs. With books published in multiple languages and millions of podcast downloads, Jo brings a candid, funny, and deeply practical perspective on making a living through creativity. On this episode we talk about: How Jo broke into journalism and built a writing career during a collapsing media industry Why mentorship and hard work still matter in creative careers The rise of self-publishing, Substack, and creator-owned audiences How AI-generated content is impacting books, publishing, and attention spans The business realities behind book deals, podcasts, and film adaptations Top 3 Takeaways If you want to be a writer or creator, start building your audience immediately instead of waiting for permission from traditional gatekeepers. Creative careers require constant adaptation — the pathway to success changes, but opportunities still exist for people willing to hustle. Owning your platform, audience, and intellectual property creates long-term leverage and financial opportunity. Notable Quotes “If you want to be a writer, you just have to be writing.” “The traditional path that was available to me is not available anymore.” “I adore writing books. It's also a job. This is what pays my mortgage.” Connect with Jo Piazza: Instagram: @JoPiazzaAuthor Website: Jo Piazza Official Website Newsletter: Over the Influence Podcast: Under the Influence Podcast A Word from our Sponsor:Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! Learn more about your ad choices. Visit megaphone.fm/adchoices

KPFA - Against the Grain
Fund Drive Special: Against the Attention Economy

KPFA - Against the Grain

Play Episode Listen Later May 5, 2026


It's been called a new gold rush, but not of our external environment, which continues to be plundered, but of our internal environment — of our psyches. Historian of science D. Graham Burnett, one of the Friends of Attention, lays out what's at stake — and how they're organizing a movement to reclaim our attention. The post Fund Drive Special: Against the Attention Economy appeared first on KPFA.

The Nonprofit Show
Stop Confusing Donors: A Storytelling Strategy That Actually Works!

The Nonprofit Show

Play Episode Listen Later Apr 29, 2026 29:29


Send us Fan MailNonprofit storytelling strategy for donor engagement starts with clarity—not more content. If your organization is struggling to connect with donors, volunteers, or even your own board, the issue may not be effort—it's alignment.In this sparkling conversation, Marivi Bryant, Founder and President of Home Agency, shares how nonprofits can transform storytelling into a strategic business tool that drives engagement, trust, and action. Instead of chasing tactics, she explains why organizations must first define their core pillars and communicate a consistent, authentic message.“If they don't understand what you stand for, then it's very difficult to feel connected to you.” That insight cuts to the heart of a major challenge across the sector—nonprofits are often doing incredible work, but their messaging is fragmented, diluted, or unclear.Through real-world examples, including a case study involving mission confusion at a well-known organization, Marivi highlights how inconsistent messaging can lead to misunderstanding—even when impact is strong. The solution? Focus, discipline, and a willingness to say no. As she puts it, “We can't be everything for everyone—we need to figure out what our pillars are.”This conversation also explores how to:Use storytelling to strengthen top-of-funnel awarenessAlign internal teams and boards around a unified messageLeverage owned channels like email and social media for measurable engagementBalance data and narrative without losing authenticityFor nonprofit leaders, fundraisers, and marketers, this learning session offers a clear operational takeaway: before you measure impact, before you scale outreach, you must clarify what you stand for! 00:00:00 Introduction to Storytelling Strategy 00:03:30 Why Nonprofits Struggle with Messaging Clarity 00:05:20 The Sales Funnel Applied to Nonprofits 00:06:30 Case Study: Confusion from Poor Messaging 00:08:20 Tactics vs Strategy in Storytelling 00:10:40 Competing in the Attention Economy 00:12:20 Authenticity and Brand Alignment 00:14:40 “Everything for Everyone” Problem 00:17:00 Measuring Engagement with Owned Channels 00:19:00 Aligning Programs Under One Brand 00:21:00 Who Owns Messaging in a Nonprofit? 00:23:00 Internal Communication and Board Alignment Find us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Marketing People Love
The Attention Economy with Beast Games Co-Creator Sean Klitzner

Marketing People Love

Play Episode Listen Later Apr 22, 2026 121:33


In this special episode of Marketing People Love, I sit down with Sean Klitzner, the creative force behind billions of views and co-creator of Beast Games. Together, we unpack what it really takes to win attention in today's world, why great content isn't about short vs. long but about earning time, and how a "why not?" mindset leads to massive breakthroughs. From producing under extreme pressure to helping scale the MrBeast empire, Sean shares lessons on storytelling, obsession, and building content people actually care about. If you want to understand the future of marketing and attention, this episode is for you.

Needs Some Introduction - House of the Dragon/The Patient
'Euphoria' S03E02: Hustle Culture, OnlyFans, and Late-Stage Capitalism (Plus Beef S2 & Apple TV's Margo)

Needs Some Introduction - House of the Dragon/The Patient

Play Episode Listen Later Apr 21, 2026 66:31


Visit our Patreon I'm joined by Darren to discuss Euphoria season 3 episode 2, focusing on themes of late-stage capitalism, hustle culture, performance, and the commodification of sex, including Cassie's OnlyFans storyline, Ru's strip-club arc and the shady “rehab,” Maddy's ambitions as a would-be manager, Jules' new kept-woman arrangement, and Nate's wealth-scam/debt pressure alongside scenes with his father (Eric Dane). We compare Euphoria's bleak take on online sex work with Apple TV+'s Margot's Got Money Trouble, including its three-episode drop and a more communal, creator-focused view of OnlyFans. We also touch on audience reactions and controversy, tease Euphoria's upcoming wedding episode, share thoughts on Beef season 2 through four episodes, and plug our newly launched Patreon. Darren gets homework to watch HBO's Half Man (from Baby Reindeer's creator). Mailto:needssomeintroduction@gmail.com 00:00 Welcome and Setup 00:36 Late Capitalism Themes 01:15 Margot Show First Impressions 03:50 Apple Release Strategy 05:28 OnlyFans Two Perspectives 10:07 Euphoria Ratings Talk 13:26 Episode Two Reactions 15:58 Cast Highlights and Performances 19:46 Wedding Tease and The Drama 24:42 Attention Economy and Scams 31:36 Patreon Announcement 32:22 Western Gold Rush Metaphor 34:19 Maddie as Manager 35:34 Maddy's Hustle Era 36:28 Euphoria's Moral Trolliness 37:24 Sydney Sweeney Image Games 40:39 Strip Club Plot and Shady Rehab 44:35 Rue and Jules Reunion 48:30 Everyone's Not the Bad Guy 50:53 Lexi as Moral Compass 53:22 Cal's Scene and Eric Dane 56:03 Beef Season Two Check In 01:02:53 New HBO Series Half Man 01:05:21 Wrap Up and Next Week Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So you need a video
4 B2B video ad trends for 2026

So you need a video

Play Episode Listen Later Apr 17, 2026 12:13


In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they're making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use that to your advantage. He also dives into why vertical video is no longer optional and why every company is rapidly becoming a media company, whether they like it or not. Finally, he tackles a surprising shift: creativity in B2B has officially gone mainstream. That's the good news. The bad news? You can't win just by being “different” anymore. If you're trying to punch above your weight, capture attention, and avoid blending into a sea of safe, forgettable content—this episode is your playbook.

Little Left of Center Podcast
Psychology Behind Political Polarization w/ Dr. Jay Van Bavel

Little Left of Center Podcast

Play Episode Listen Later Apr 16, 2026 54:04


You can watch two people look at the same video of the Minneapolis shooting and come to completely opposite conclusions about what happened. Why? Because their brains — literally — were looking at different parts of the screen. That's selective perception. And once Dr. Jay Van Bavel explained it to me, I couldn't stop seeing it everywhere. In my feed. In my family. In myself. Jay is one of the top 1% of researchers in the world — not my words, that's Clarivate — and a professor of psychology and neuroscience at NYU. His research has been cited by the US Supreme Court, the Senate, and the World Health Organization. And in this conversation, he did not let me off the hook. Neither will you. We went deep on why our brains are not built for social media, how AI is becoming a full-time confirmation bias machine, what's actually happening to democracy right now, and — I promise there's a reason to keep listening — one genuinely hopeful hack backed by hard data that can lower your polarization by 25%. In this episode, you'll learn: Why two people can watch the exact same video and reach opposite conclusions — and it's not about intelligence or bad faith How AI chatbots are 50% more sycophantic than actual humans — and what that's doing to your relationships and your politics What the research actually says about Trump's approval drop and the role of "apolitical" influencers in shifting minds The one social media move backed by a clinical study that can reduce your polarization by 25% in a single month — and keep it lower for a full year Rather watch on YouTube? https://youtu.be/-upTCa6s7oc Resources & Links Mentioned: Dr. Jay Van Bavel's Substack: The Power of Us NYU Center for Conflict and Cooperation: nyu.edu The Power of Us (book) by Jay Van Bavel & Dominic Packer Instagram: https://www.instagram.com/allison__hare LinkedIn: https://www.linkedin.com/in/allisonhare/ Website: https://allisonhare.com Book a free podcast clarity call: https://allisonhare.com/freecall Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com

ITSPmagazine | Technology. Cybersecurity. Society
Marketing, Brand, And Culture: Are You Paying the Silicon Valley Tax? A Conversation with Nick Richtsmeier of CultureCraft | Hosted by Marco Ciappelli

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Apr 15, 2026 6:47


**About this episode** What if everything you've been spending on digital marketing isn't an investment — but a tax? Nick Richtsmeier, founder of CultureCraft, joins Marco Ciappelli for a Brand Highlight that cuts straight to the root of why so many organizations feel stuck: not a marketing problem, but an alignment problem. Nick introduces the concept of the Silicon Valley tax — the ongoing cost most organizations pay to platforms that have no real incentive to show them what's working. He challenges the "attention economy" framing, arguing that what's actually being bought and sold is addictive behavior engineered by the algorithm. And he offers a different path: building trust in a humanist way, grounded in real alignment across culture, organizational design, positioning, point of view, and core community. The result is a conversation about brands — but really about integrity. About whether what an organization says and what it does are actually the same thing. And about why asking marketing to be the "sin eater" for every internal dysfunction is a strategy that will always come up short. **Connect with Nick Richtsmeier** [Nick Richtsmeier on LinkedIn](https://www.linkedin.com/in/nickrichtsmeier/) [CultureCraft](http://www.culturecraft.com) [CultureCraft on LinkedIn](https://www.linkedin.com/company/culturecraftconsulting/) **Connect with Marco & Studio C60** [Marco Ciappelli on LinkedIn](https://www.linkedin.com/in/marco-ciappelli) [Studio C60](https://www.studioc60.com) [ITSPmagazine](https://www.itspmagazine.com) **Keywords** brand strategy, organizational culture, trust building, marketing strategy, CultureCraft, Nick Richtsmeier, Silicon Valley tax, attention economy, algorithmic economy, brand alignment, digital marketing, humanist branding, organizational design, Trust Made Growth, sin eater marketing, brand highlight, Studio C60, ITSPmagazine, Marco Ciappelli **Want to tell your story?** [Full Length Brand Story] (https://www.studioc60.com/content-creation#full) |  [Brand Spotlight Story](https://www.studioc60.com/content-creation#spotlight) |  [Brand Highlight Story](https://www.studioc60.com/content-creation#highlight) This is a Brand Highlight — a ~5 min intro conversation spotlighting the guest and their company.  Learn more: [studioc60.com/creation#highlight](https://www.studioc60.com/creation#highlight) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Living Artist
Can I Have Your Attention Please

The Living Artist

Play Episode Listen Later Apr 14, 2026 17:26


In this episode of The Living Artist podcast, Preston talks about the omnipresent "Attention Economy" and all of its many iterations. What is it, and how is it negatively affecting us and our art? Is there even a way to use it to our advantage? Preston talks about a good strategy being to always shoot for authenticity in everything that we do. These are just some of the ideas and questions covered in this episode and we hope that it at least provides you with some food for thought. Enjoy!For more information on Preston M. Smith and his artwork, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.pmsartwork.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or follow him on Instagram at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/pmsartwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (social media everywhere @pmsartwork). You can also now subscribe to his YouTube channel at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/pmsartwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.If you would like to donate to the podcast to keep it going strong, you can do so here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.pmsartwork.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Living Artist makes the top of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Audible Blog's List⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Best Art Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to listen to For Artists! Check it!Thrilled to announce that ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Artwork Archive⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ just included The Living Artist on their list of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Best Art Podcasts of 2021⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Check it out.Excited that ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Agora Group International Fine Art⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ included The Living Artist on its list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Best Art Podcasts To Listen To⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (coming in at #5).Huge thank you to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for choosing The Living Artist for their list of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Top 70 Art Podcasts You Must Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠. It is a huge honor to have made this amazing list (coming in at #18) with so many other wonderful podcasts. Big thank you to Feedspot! You can check out this list and more of Feedspot at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blog.feedspot.com/art_podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.The Living Artist makes the top of the ⁠⁠⁠⁠⁠⁠⁠⁠Best 100 Art Of Living Podcasts⁠⁠⁠⁠⁠⁠⁠⁠ on ⁠⁠⁠⁠⁠⁠⁠⁠Million Podcasts⁠⁠⁠⁠⁠⁠⁠⁠.Podcast theme music: "Music by Jason Shaw on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Audionautix.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"

Experience by Design
Limitless Marketing Experiences with Lisa Cole

Experience by Design

Play Episode Listen Later Apr 10, 2026 60:58


I don't know about you, but I find the cereal aisle to be a pretty wondrous place.  We're all probably pretty used to it, but just imagine the cereal aisle from the perspective of a person who has never seen it before. It's a lot. I mean, how do you pick a cereal when you don't know what each of them has to offer.  Of course, this is where marketing comes in.  Marketing is that thing that tries to connect us with products, services, organizations, and every other matter of thing that is trying to get our attention. In the Attention Economy, that's a tall ask. The Attention Economy refers to how human attention is a scarce resource and can be traded for profit. The key point here is it is a ‘scarce resource,' and one that is only getting more scarce. As an educator, I know this very well. We only have so much attention to give, and there is more and more that is competing for it.  Marketers have a much harder job, but luckily for them they have more tools at their disposal to help. The trick is how to best use them. Today's guest on Experience by Design is Lisa Cole, Chief Marketing, Product, and AI Officer (or CMPAIO) of the company 2X. She also is the author of the just released book The Limitless CMO). She also is the author of the books “Brand Gravity” and “The Revenue Ramp.”  We talk about how growing up she was the kid that always tried to take things apart to see how they worked. That translates very well to exploring how AI can be leveraged for marketing today, digging into it and seeing how it works in order to capitalize on its abilities in the Attention Economy.  We discuss how we need to spend more time learning than just doing, finding ways to do things differently than before if we want to stand out from the noise. Lisa highlights the importance of reimagining workflows and tasks before applying AI to optimize outcomes and prevent inaccuracies. Afterall, the product produced through the use of a tool is always dependent on the skill of the person using it. Lisa's new book shows how marketing leaders can overcome constraints through three key levers: running marketing like a business, leveraging outsource models, and adopting AI. We also discuss the relationship between sales and marketing, and how many companies continue to make it harder to buy when they finally get your attention.  Finally, Lisa shares how she used an AI-based tool to interview her on long drives to help her generate ideas for her book.  In this new era of attention competition, there is a lot to learn to make people aware of our presence, and this conversation is a great place to start no matter what you are marketing. Even cereal. Lisa Cole: https://www.linkedin.com/in/lisacole01/ 2X Marketing: https://2x.marketing/ “The Limitless CMO”: https://www.amazon.com/Limitless-CMO-Transform-Order-Taking-Market-Making-ebook/dp/B0GSCXR8HM

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Play Episode Listen Later Apr 8, 2026 48:11 Transcription Available


In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.

The Last Gay Conservative
Empowerment or Exploitation? The Pipeline No One Wants to Admit Exists | Tranny Tuesday

The Last Gay Conservative

Play Episode Listen Later Apr 7, 2026 53:54


“Empowerment.”It's the most overused word in one of the most uncomfortable conversations in America—and almost nobody stops to ask what it actually means.Tonight, we do.This episode follows a documented, repeatable pipeline affecting transgender youth across the country:➡️ Family rejection➡️ Housing instability➡️ Employment barriers➡️ Financial desperation➡️ Entry into the sex economyAnd then we layer in what changed everything:

The Robin Report Podcast Series
EP 286: Yeti Takes a Long View to Protect Its Brand

The Robin Report Podcast Series

Play Episode Listen Later Apr 3, 2026 32:20


We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!The Attention Economy is not a mandate for viral moments and six-second social clips. Long-form storytelling captures more attention, engagement and potential activation than fleeting moments of marketing distraction. Join Shelley and Bill Neff, Head of Marketing at Yeti, as they pull back the curtain on why one of the most admired consumer brands in America has built its empire by doing the opposite of what the Attention Economy demands. Yeti takes the long view in building its hunt-and-fish brand into a global lifestyle icon without losing its relevance. Yeti's is also a contrarian when it comes to its partnership and acquisition strategy. Bill reveals that Yeti partners for life. It is also disciplined in its approach to international expansion where Yeti's 16 percent international growth is proof that listening to local markets and responding accordingly is strengthening its global consumer engagement. Listen and learn how Yeti's philosophy is human-centric, trusting its ambassadors, communities, and outliers to tell the brand's stories.Special Guest: Bill Neff, Head of Marketing, YetiFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: Anthropic's $6BN Revenue Month | OpenAI Kills Sora & Hits $100M ARR on Ads | Oura Going Public & Whoop Raises at $10BN | Manus Founders Trapped in China & The Billionaire Tax: Anyone Left in California?

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Apr 2, 2026 69:36


AGENDA: 00:00 — Anthropic's Monster Month: 6 Billion in February Revenue 04:30 — The "Claude Mythos" Leak: 10 Trillion Parameters 11:50 — OpenAI Kills "Sora": A Massive Strategic Own Goal? 14:30 — OpenAI Hits $100M in Ads: Why OpenAI Must Make Ads Work 20:50 — Masa Son's $40BN Bridge Loan: Investing More Into OpenAI 21:50 — Cybersecurity Stocks Tank: Is the Anthropic Panic Justified? 27:10 — The Golden Age of Cyber: Why AI Agents are a "Golden Goose" for Security 31:30 — Gross vs. Net: The Truth Behind AI Revenue Accounting 34:50 — The "Vibe Coding" Era: Reselling Tokens and Triple-Counting ARR 41:00 — Oura Going Public & Whoop Raises $500M at $10BN Valuation 49:50 — Epic Games Layoffs: The Reality of the Attention Economy 52:40 — The Manus Scandal: Founders Trapped in China After Meta Deal 59:00 — The Billionaire Tax: Why the Golden Geese are Leaving California 01:03:20 — Do VCs Actually Add Value? The Ron Conway vs. Matthew Prince Spat

Sol Luckman Uncensored

Sol LuckmanRecently, on the heels of over decades of relative success as an indie author, I was having a conversation with a friend about the increasing difficulty of selling books in today's hypersatured attention economy.I pointed out that compared to traditional or even POD publishing, it's possible to earn much more with fewer sales by offering one's work on a platform such as Substack.Case in point. Roughly two and a half years ago, I published the far-from-mainstream ebook of THE WORLD CULT & YOU exclusively here. You can see the approximated revenue since that time in the accompanying screenshot.The ebook of THE WORLD CULT & YOU (to say nothing of the audiobook) easily outperformed industry norms for other ways of publishing and did so without any of the following:• Book ads• Paid promotion• Influencer recommendations• Public reviewsThat means the figure in the above screenshot is pure profit from a single “fringe” ebook that would have had a hard time competing for mind share and wallet spend on Amazon—even in the (unlikely) case it managed to escape censorship or shadow banning. Thank you for subscribing. Leave a comment or share this episode.

Good Faith
Katelyn Beaty on Celebrity Culture, AI, and the Risks of Disembodied Faith

Good Faith

Play Episode Listen Later Mar 26, 2026 39:38


Are Megachurches, Christian Influencers, and Artificial Intelligence Breaking the Church?   This week on the Good Faith podcast, Katelyn Beaty joins host Curtis Chang to confront the church's growing addiction to celebrity culture, asking how celebrity pastors, megachurch platforms, and AI are changing the way Christians are formed. Curtis even asks Katelyn to evaluate whether his public persona and the Good Faith platform risk becoming part of the very problem they're critiquing. If faith is becoming more online, more branded, and less embodied, this conversation asks the hard question: what happens to authentic Christian community, spiritual growth, and discipleship when personality starts to outrun the way of Jesus?   02:06 - Defining Persona vs. Fame 04:14 - Embodied Relationships vs. Platform 05:17 - Curtis's Personal Experience with Platform 09:56 - Dangers of Platform Culture for the Church 14:27 - Curtis's Dilemma: Content vs. Persona 17:58 - Navigating Platform Tensions as a Christian Leader 20:09 - Case Studies: Celebrity Gone Wrong and Right 25:34 - Community and Spiritual Formation Beyond Megachurches  30:10 - Technology, Evangelicals, and the Attention Economy 33:00 - AI and the Future of Persona and Platform  36:12 - Final Hope: Embodied, Material Christian Life   Take the Listener Survey Sign up for The After Party Sign up for The Good List     Mentioned in This Episode: More about Katelyn Beaty Katelyn Beaty's Celebrities for Jesus: How Personas, Platforms, and Profits Are Hurting the Church TIME: The True Story Behind the FX Documentary Series The Secrets of Hillsong  Christianity Today's podcast: The Rise and Fall of Mars Hill New York Times: How the Willow Creek Church Scandal Has Stunned the Evangelical World More about Eugene Peterson Curtis Chang's The Anxiety Opportunity     More From Katelyn Beaty: Katelyn Beaty's Substack The Beaty Beat  Katelyn Beaty's podcast Saved by the City Katelyn Beaty's A Woman's Place Participant Guide: A Bible Study Exploring Every Woman's Call to Work     Follow Us: Good Faith on Instagram Good Faith on X (formerly Twitter) Good Faith on Facebook   The Good Faith Podcast is a production of a 501(c)(3) nonpartisan organization that does not engage in any political campaign activity to support or oppose any candidate for public office. Any views and opinions expressed by any guests on this program are solely those of the individuals and do not necessarily reflect the views or positions of Good Faith.

The Uplifted Yoga Podcast
How to Get Inspired and Be Inspired (Even When You Feel Burned Out)

The Uplifted Yoga Podcast

Play Episode Listen Later Mar 18, 2026 27:03


If you've been feeling stuck or uninspired—whether in your personal practice or your teaching—this episode is for you. I'm sharing how I've reignited my own creativity over the years, not by pushing harder, but by allowing myself to breathe in new experiences. From Da Vinci to Mirabai, from Einstein's violin to the poetry of Lalla, I'll take you on a journey that reveals the true source of inspiration—and how you can access it again (and again). Here's what I'll explore:

Men Talking Mindfulness
How to Reclaim Your Focus in a Distracted World with Jon and Will

Men Talking Mindfulness

Play Episode Listen Later Mar 9, 2026 56:55


Why does it feel harder than ever to focus?In this episode of Men Talking Mindfulness, hosts Jon Macaskill and Will Schneider explore the hidden forces competing for your attention and why many people today feel mentally scattered, reactive, and drained.Modern technology, constant notifications, and the pressure to always stay connected have created an environment where attention is constantly pulled in different directions. What most people experience as a personal struggle with focus is often the result of living in an attention economy designed to capture and monetize your awareness.Jon and Will explain why attention is one of the most valuable assets we possess and why learning to direct it intentionally is essential for leadership, performance, and well-being.The conversation introduces the philosophy behind Focus Now Training, a system designed to help individuals train attention like a skill. Rather than relying on motivation or discipline alone, the practice focuses on strengthening awareness, recognizing distraction, and returning attention to what matters most.In this episode, you'll learn:• Why focus feels harder than ever in the modern world• How the attention economy competes for your awareness• Why attention is the foundation of leadership and decision-making• How distraction affects stress, productivity, and relationships• Practical ways to begin strengthening focus in daily lifeIf you've ever found yourself constantly checking your phone, jumping between tasks, or feeling mentally exhausted despite being busy, this conversation offers a new perspective on why it happens and what you can do about it.Training your attention may be the most important skill you develop.Subscribe to Your Thursday Three Things — practical focus tools connected to each week's episode.Free and deep-dive versions available:https://newsletter.focusnowtraining.comOr text MTM to 33777 and we'll send the link straight to you.Join the Men Talking Mindfulness team at the 2026 Spartan Race and take mindfulness into real-world challenge. This is about grit, presence, and brotherhood under pressure. Learn more and join the team here:https://mentalkingmindfulness.com/spartan-race-2026More episodes & resources:https://mentalkingmindfulness.comMental fitness & coaching with Will:https://willnotfear.comBook Jon to speak with your team:https://jonmacaskill.comIf this episode resonates, follow the show, leave a rating and review, and share it with one man who's trying to lead without losing himself.This episode was co-produced by Robert Lopez of www.cratesaudio.comHosted on Ausha. See ausha.co/privacy-policy for more information.

KPFA - Against the Grain
Fund Drive Special: Fighting the Attention Economy

KPFA - Against the Grain

Play Episode Listen Later Feb 25, 2026


It's been called a new gold rush, but not of our external environment, which continues to be plundered, but of our internal environment — of our psyches. Historian of science D. Graham Burnett, one of the Friends of Attention, lays out what's at stake — and how they're organizing a movement to reclaim our attention. The post Fund Drive Special: Fighting the Attention Economy appeared first on KPFA.

Think Fast, Talk Smart: Communication Techniques.
263. Smart Isn't the Same as Clear: How to Sharpen Your Ideas

Think Fast, Talk Smart: Communication Techniques.

Play Episode Listen Later Feb 12, 2026 23:08 Transcription Available


Why clarity and authenticity matter more than ever in modern communication.Clear communication in the age of likes, LLMs, and constant noise isn't about talking more. For Nick Thompson, it's about being unmistakably clear and unmistakably yourself.Thompson, CEO of The Atlantic and former editor-in-chief of Wired, has spent his career shaping stories that hold attention. “Clear beats clever,” he says, stressing that authenticity and specificity are what make messages land. “If you can get across what you're really trying to say— if you can say it honestly, specifically, and ideally briefly—that's good. And if you can say it in a way that feels like you, that's great.”Beyond journalism, Thompson is an elite marathon runner, ranking among the top competitive runners in the world, an identity that, for him, isn't separate from writing or leadership but deeply connected to it. “[Running] has taught me all kinds of habits of mind and discipline and pacing,” he says, “There are all kinds of lessons from the sport that apply to my business life.”In this episode of Think Fast, Talk Smart, Thompson joins host Matt Abrahams to share how great communicators craft “sticky” ideas without chasing soundbites. From practical editorial tests to the importance of editing, structure, and authenticity, Thompson offers a roadmap for communication that doesn't just get noticed but lasts.Episode Reference Links:Nick ThompsonNick's Book: The Running GroundEp.183 Rethinks: How Anxiety Can Fuel Better Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (04:10) - Good Communication in the Modern Day (04:52) - Finding Your Authentic Voice (05:59) - The Power of Editing (07:43) - Reading Your Writing Out Loud (09:36) - How to Create “Sticky” Content (10:58) - AI's Role in Journalism & Communication (13:01) - Using AI in Daily Life (13:45) - Running As Meditation (17:22) - What Running Teaches About Simplicity (18:57) - The Final Three Questions (23:15) - Conclusion  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Join our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Health Freedom for Humanity Podcast
Ep 219: What The Media Hides About Epstein, Kirk, Trump & Israel with Ian Carroll & Chris Crutchfield

Health Freedom for Humanity Podcast

Play Episode Listen Later Feb 11, 2026 210:51


Join Ian Carroll and Alec for a live TWF member Q&A on March 12th. Become a member hereThis episode was recorded prior to the recent Epstein Files release.The mass media have been hiding a lot of things from us, and it's probably worse than you thought…In this episode, I'm joined by Ian Carroll & Chris Crutchfield for a wide-ranging conversation on how modern systems shape perception, behavior, and control. Ian breaks down how banks, asset managers, and corporate structures exert influence not through headlines, but through incentive design and financial leverage. He shares how questioning COVID narratives, financial corruption, and media overload led him to trace power through banking, corporate ownership, and information flows rather than political theater.Chris brings a complementary systems-level perspective, connecting money, energy, trust structures, and dynastic power across history. He reframes currency as current, attention as leverage, and technology as an amplifier of unresolved incentives. Together, we examine why scandals like Epstein distract from deeper networks, how controlled opposition and algorithmic feeds fracture reality, and why humility matters in an era of mass formation and information warfare.This conversation isn't about picking sides. It's about learning how to see the machinery clearly, without letting it claim your identity, attention, or sovereignty.You'll Learn:[00:00] Introduction[09:40] Secret societies and old money families: the power structures that leave money trails[21:56] Currency as electrical energy, human bodies as current, and banking's trust-based control system[39:09] Controlled opposition, COINTELPRO tactics, and verifying information by fruits not trees [52:32] How algorithms control perception, create false realities, and trap you in identity labels[01:10:45] The social media paradox, finding community through devices, and humanity's infant stage with technology[01:24:47] Protecting authenticity over access: why Binder Gate chose influencers over real journalists[01:45:32] Why Charlie Kirk's assassination is the most important story in the world right now[01:57:33] JD Vance as technocratic camp's unwitting front man and the Truman Show presidency[02:20:11] How government biofield manipulation and MK Ultra tactics created the perfect patsy[02:44:26] Maduro's capture with microwave weapons, DOD bio-widgets in every American, and ICE tyranny theater[03:05:48] Vegas shooting blacked out, MBS assassination attempt, and the flip about who really does evilRelated The Way Forward Episodes:Debunking All the Myths About Slavery, Civil Rights, MLK & Ku Klux Klan with Chad O. Jackson | YouTubeThe Biofield & The Internet of Psyops with Chris Crutchfield | YouTubeResources Mentioned:Ian Carroll on America's Deadliest Mass Shooting and Unanswered Questions They Don't Want You to Ask | YouTubeThe Great Unlearn | WebsiteLearn more from Ian and Chris:Ian Carroll | WebsiteIan Carroll | XSixSeven | InstagramSixSeven | YouTubeFind more from Alec:Alec Zeck | InstagramAlec Zeck | XThe Way Forward | InstagramThe Way Forward is Sponsored By:New Biology Clinic: Redefine Health from the Ground UpExperience tailored terrain-based health services with consults, livestreams, movement classes, and more. Visit www.NewBiologyClinic.com and use code THEWAYFORWARD (case sensitive) for $50 off activation. Members get the $150 fee waivedRMDY Academy & Collective: Homeopathy Made AccessibleHigh-quality remedies and training to support natural healing.Enroll hereExplore here

The Uplifted Yoga Podcast
Half-Dead & Fully Alive: Dissolving the Ego at Midlife with Elena Brower

The Uplifted Yoga Podcast

Play Episode Listen Later Feb 11, 2026 40:04


What if thinking about death wasn't morbid—but liberating? In this conversation, Elena Brower (author of "Hold Nothing") and I get real about turning 40, 50, and beyond. We talk about why ego dissolution might be the greatest gift of aging, how meditation is actually an act of service to others, and why certainty is killing your relationships. Elena shares why she's ready to let all her accomplishments dissolve, the difference between prayer and meditation (spoiler: maybe there isn't one), and a simple exhale practice that serves humanity. This isn't your typical "graceful aging" conversation. It's about ruthlessly re-prioritizing, slowing down radically, and preparing for death in the most relaxed way possible. In this episode: Why "I'm half-dead" is the most freeing thought you can have The invisible gift your meditation practice gives everyone around you How sitting still helps your kids solve their own problems Why knowing everything makes you terrible company A breathing practice you can do right now to serve humanity

This Week in Tech (Audio)
TWiT 1070: A Yacht for Your Yacht - Super Bowl LX Gets a Surge of AI Ads!

This Week in Tech (Audio)

Play Episode Listen Later Feb 9, 2026


Will Elon Musk really launch a million data centers into orbit, and why is McDonald's so worried about you using "McNuggets" as your password? This week's tech roundtable takes on wild new frontiers and everyday security headaches with insight and a bit of irreverence. More schools are banning phones so students can focus. Ohio's results show it's not that simple After Australia, Which Countries Could Be Next to Ban Social Media for Children EU says TikTok must disable 'addictive' features like infinite scroll, fix its recommendation engine Anthropic and OpenAI release dueling AI models on the same day in an escalating rivalry Sam Altman says Anthropic's Super Bowl spot is 'dishonest' about ChatGPT ads, but he agrees it's funny Anthropic's Claude Opus 4.6 uncovers 500 zero-day flaws in open-source code Alphabet reports Q4 2025 revenue of $113.8 billion Amazon's blowout $200 billion AI spending plan stuns Wall Street A New Gilded Age: Big Tech goes on a $600 billion AI spending splurge Hidden Cameras in Chinese Hotels Are Livestreaming Guests To Thousands of Telegram Subscribers AI-generated ads hit the Super Bowl SpaceX acquires xAI, plans to launch a massive satellite constellation to power it Russia suspected of intercepting EU satellites Notepad++ hijacked by state-sponsored actors New York Wants to Ctrl+Alt+Delete Your 3D Printer Western Digital Plots a Path To 140 TB Hard Drives Using Vertical Lasers and 14-Platter Designs A Crisis comes to Wordle: Reusing old words The Wayback Machine debuts a new plug-in designed to fix the internet's broken links problem Project Hail Mary is getting its own LEGO set Dave Farber Host: Leo Laporte Guests: Larry Magid, Mike Elgan, and Louis Maresca Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: bitwarden.com/twit NetSuite.com/TWIT meter.com/twit trustedtech.team/twitCSS zscaler.com/security

Being Well with Forrest Hanson and Dr. Rick Hanson
Is Self-Help a Cult? The Attention Economy and Slippery Slope of "Woo"

Being Well with Forrest Hanson and Dr. Rick Hanson

Play Episode Listen Later Jan 19, 2026 95:09


Forrest and Dr. Rick explore how well-intentioned self-help advice can drift away from science under the incentives of the attention economy, where overclaiming, alarmist framing, and “this one simple trick” outperforms nuance. They talk about how authority gets manufactured, how the algorithm encourages overclaiming, and how “theories of everything” lead to misinformation. Dr. Rick and Forrest discuss whether seemingly harmless pseudoscientific practices can create a slippery slope, lowering the importance of material evidence and acting as an on-ramp to more consequential misinformation. Key Topics:  0:00 Introduction 2:00 The attention economy 9:00 The problems with clickbait 18:30: The risks of sprawling expertise 25:15: Modality capture: when all you have is a hammer 27:15: ADHD and trauma 39:24: If science changes, what can we trust? 42:30: How “fringe” can become mainstream 50:10: How do you decide who to trust? 1:06:00: The slippery slope of “woo” 1:11:35: What's a better alternative? 1:21:11: Recap Support the Podcast: We're on Patreon! If you'd like to support the podcast, follow this link. Sponsors Go to Zocdoc.com/BEING to find and instantly book a top-rated doctor today. Learn more about your ad choices. Visit megaphone.fm/adchoices