Podcasts about groupm

There's a war for succession going on. Who gets to become the new television?There are two challengers. The first challenger is Youtube.According to Neal Mohan, YouTube CEO, TV screens have officially overtaken mobile as the quote, primary device for YouTube viewing in the US.It is, as Mohan writes in his annual letter from the CEO, an indication that YouTube is the new television.It's interactive and includes things like shorts, podcasts, and live streams alongside sports, sitcoms, and talk shows that people already love.It is getting there organically by adding things like memberships, monetisation tools, partner programs, and super chats, and it's letting creators play with them to create content that takes eyeballs away from linear television.On the other hand, there are streaming companies like Netflix and Jiohotstar, who also want to become the successor for new television, and they do it by owning and producing exclusive content and IP such as live sports, Disney, Marvel, HBO, and a whole lot more.All of this came to a head a couple of days back after Jiohotstar live-streamed its Mahashivratri event. It had a lot of the same elements as Youtube live events.Viewers could switch between temple feeds, listen to mythological narratives or engage in real-time chanting and live Q&A sessions, transforming passive viewing into active participation.Jio Hotstar is redefining live streaming by making shared cultural moments more immersive.To discuss this, hosts Praveen Gopal Krishnan and Rohin Dharmakumar invited two wonderful guests.Our first guest is Swati Mohan, the ex-head of marketing at Netflix India. She's also an independent advisor to many consumer tech companies. She's led large business verticals and has had leadership roles in media companies such as GroupM, Nat Geo, and many others across India and APAC.And our second guest is Vanita Kohli-Khandekar. She is an India-based media specialist and a contributing editor for Business Standard, where she has written about media and the business of media for over two decades.She also writes for Singapore-based Content Asia. The Media Room, her podcast on all things media and entertainment, is hosted on The Core. She has also authored the authoritative book on India's media landscape titled The Indian Media Business.In this episode, we discuss which of these two contenders will become new television.What will YouTube do, and how will it get there? What will streaming companies do, and how will they get there?Welcome to episode 32 of Two by Two.– – –Additional reading:Jiohotstar is not contentThe 'linearisation' of streaming: How OTTs are becoming more like TVAdditional listening:Netflix and its last growth market– – –What you listened to is just the first 30 minutes of the conversation. If you'd like to listen to the full episode, you can do so by becoming a Premium subscriber to The Ken or by subscribing to Two by Two on Apple Podcasts via a separate standalone subscription.This episode of Two by Two was produced by Hari Krishna. Rajiv CN, our resident sound engineer, mixed and mastered this episode.If you liked this episode of Two by Two, please share it with your friends and family who would be interested in listening to the episode. And if you have more thoughts on the discussion, we'd love to hear your arguments as well. You can write to us at twobytwo@the-ken.com.

WPP has acquired InfoSum, the world's leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP's media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry's most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum's patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum's extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.⁠https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/⁠

WPP has acquired InfoSum, the world's leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP's media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry's most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum's patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum's extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.

In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube's growing dominance in TV viewing. Note: As a group, the top 25 accounted for 72% of total advertising in 2024, up from 68% in 2023. If we exclude China (and the China-based ad sellers) concentration went up from 63% to 66%.00:00 - Introduction01:13 - Top 25 Media Sellers: Winners and Trends08:44 - Retail Media Deep Dive with Aisha Khan19:10 - YouTube's TV Takeover and Nielsen Data24:33 - UK Economy, Advertising Insights, and European Media Consumption30:14 - Weekend Plans and Pop Culture Wrap-UpSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

Host: Paul McIntyre | Executive Editor Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it’s spreading rapidly out of digital display into TV, audio, digital out of home, connected TVs and beyond. Former UM Global Chief Media Officer Joshua Lowcock, who left the IPG-owned media agency network last year to head up media at US group Quad, is bleak on the distorting market effects of holding companies buying media for themselves and on-selling to advertiser clients with handsome mark-ups - often in ‘bundled’ products which blend a small quota of quality inventory with the tonnage more in low value, low quality ad placements. “Both agencies and clients have built themselves a prison that they can't get out of,” says Lowcock. And agencies resisting principal models are increasingly disadvantaged – they risk being dragged into “financial engineering” too. Per Lowcock, “somewhere in the myriad of complexity of a holding company, I can tell you it's occurring and a large armoured vehicle with boatloads of cash is pulling up somewhere and unloading it into a holding company … well, it's probably more electronically transferred.” Should anyone care that agencies are finding ways to make money that procurement-driven clients are in effect incentivising by refusing to pay fees for service – especially if the media bought and on-sold arguably does the job? “It's not doing the job because clients are not getting the media that they should be getting to drive the ultimate business performance,” Lowcock argues. "They’re getting the media that drives the agency's bottom line,” per Lowcock. He describes it as a nutritionist advising a diet of “junk food”, with clients at risk of morbid obesity. Indy shop Media by Mother, headed by former GroupM exec Dave Gaines, says he doesn’t do principal media deals or arbitrage but “it’s surprisingly hard to get people to align on business success outcomes” versus the short-term allure of trading off not paying media agency fees for the hidden costs in mark-ups and tech and data fees typically wrapped into principal media agreements. Moreover, Gaines says retail media is making the situation worse with retailers becoming media owners and seeking their own preferential deals. While traditional media owners complain about principal media trading eating their margin and agency mark-ups making them appear expensive, Gaines says the truth is, “a lot of the big TV networks don't like to have to deal directly with clients. They're happy to offload a lot of this media inventory because then they haven't got to worry about selling it”. Either way, few owners will complain publicly for fear of retribution, i.e. being cut out of group spend, per Nick Manning, non-executive chairman of Media Marketing Compliance and adviser to peak US advertiser body the ANA. Manning sees principal media’s rise leading holdcos to becoming just the same as the walled gardens whose business models they are trying to emulate. “They're all building AI tools that will do creative production, media distribution and analytics together in one in one box. It will be a black box, and clients won't be able to tell a lot about what's going on in there, but it will be an arbitrage-led model.” Quad’s Lowcock says he’s happy to tell any finance, procurement, marketing, legal and internal auditing department “all the answers” as to what goes on and how to fix it – and does just that in this podcast.See omnystudio.com/listener for privacy information.

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry's future.Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG's Sam Knights, GroupM's Sandra Arnold, Happydemics' Tarek Ouagguini and PubMatic's Emma Newman. Plus, if you haven't already, don't miss our earlier episode featuring Baroness Nicky Morgan, where she shares her fascinating journey from corporate law to the House of Lords: https://open.spotify.com/episode/11Md0PFWQKmL0Co6Tybhzp?si=0jgpz2H7Sv2eIwQj1qoT4QCatch up on all of the highlights of Leadership Summit 2025 via our website: https://www.iabuk.com/leadership-summit-2025Thanks again to our podcast sponsor, Happydemics! Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike.00:00 - Introduction & Topics Overview01:10 - Alcohol Tariffs: Europe vs US Trade Tensions 04:30 - Impact of Tariffs on Alcohol Advertising Budgets 08:15 - Spotify's Loud and Clear Report: Artist Royalties 11:45 - Music Streaming Trends: Growth and Challenges 14:20 - The Creator Economy: MrBeast and Media Upfronts 17:05 - Defining the Creator Economy20:40 - Recommendations: Playground Book, Big Technology Podcast 23:10 - Roblox, AI, and Gaming Innovation Some links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

„Man kann nicht einfach reinserven und sagen: Ich mache hier jetzt mal Revitalisierung“: Blödsinn sei das, weil eine sehr komplexe Sache. Dominik Barton spricht wieder Klartext und krönt sich mit diesem Podcast zum Super-Stammgast. Der Chef des vollintegrierten familiengeführten, bundesweit tätigen Immobilien-Investmenthauses Barton Group hat aber noch andere Themen parat. Seine Expertise sind Wohnimmobilien, die nicht Rendite-Kicker, sondern ein stabiles und vor allem langfristiges Investment sein sollen. In der Breite sieht er noch keinen angesprungenen Motor für den Transaktionsmarkt. Institutionelle Investoren und Family Offices befinden sich noch in einer Orientierungsphase, Dominik Barton sagt aber auch: Wer investieren will, sollte das jetzt tun. Es geht um 35 Jahre Erfahrung, um das weltweite Geschäft mit Filteranlagen, dem Ursprung des Familienunternehmens. Und von da zur Lage der Wirtschaft. Balance dürfe eben nicht über Work stehen, Engagement sei wichtig. Für den Immobilienbereich fordert er vernünftige ESG-Investments, in die Tasche lügen, bringe gar nichts. Das alles wie immer sehr prägnant formuliert und durchdacht.

With plans to introduce a ‘right to switch off' facing the axe in the UK, do we need formal legislation, or could boundaries be better managed by employers? What role should people professionals play in shifting the culture of toxic workplaces? How can we maintain that curiosity and hunger for learning? Finally, how big of an issue is ‘career catfishing'? In this episode, CIPD People and Transformation Director Amanda Arrowsmith is joined by three recent CIPD People Management Outstanding Student award winners: Jamila Lecky, People Transformation and Change Manager at Group M; Victoria Keith, Global Talent, Learning and Development Manager at Total Marketing Support Limited; and Rose Watkins-Jones, People Partner at Impression Digital. Recorded: 7 March 2025 --- Keep up to date with latest amends to the Employment Rights Bill and developments to the government's Make Work Pay plan: https://www.cipd.org/uk/knowledge/employment-law/proposed-changes-under-labour-government/

In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube's app redesign, and updates from the Morgan Stanley TMT Conference.Segments(00:00) Introduction(00:28) Global Economics Overview(01:32) Beige Book Insights(02:45) US Consumer Spending Trends(03:30) Tariffs and Price Increases(05:02) F1 Viewership Insights(07:13) European Media Owners Report(08:55) Linear TV Trends in Europe(09:56) Germany's Cable TV Shift(11:00) Streaming vs. Linear TV(14:52) Out-of-Home Advertising Growth(15:32) Programmatic Advertising in OOH(16:18) YouTube's Redesign & Aggregation(17:04) The Battle for the Living Room(19:41) Morgan Stanley TMT Conference Highlights(20:10) Fox's DTC Strategy(22:31) Netflix's Ad Business Growth(24:00) Disney's Focus on Advertising(24:34) Warner Bros. Content Strategy(25:55) Weekend Plans & Closing RemarksSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/US Federal Reserve Beige Book: https://www.federalreserve.gov/monetarypolicy/files/BeigeBook_20250305.pdf Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

There's a war for succession going on. Who gets to become the new television?There are two challengers. The first challenger is Youtube.According to Neal Mohan, YouTube CEO, TV screens have officially overtaken mobile as the quote, primary device for YouTube viewing in the US.It is, as Mohan writes in his annual letter from the CEO, an indication that YouTube is the new television.It's interactive and includes things like shorts, podcasts, and live streams alongside sports, sitcoms, and talk shows that people already love.It is getting there organically by adding things like memberships, monetisation tools, partner programs, and super chats, and it's letting creators play with them to create content that takes eyeballs away from linear television.On the other hand, there are streaming companies like Netflix and Jiohotstar, who also want to become the successor for new television, and they do it by owning and producing exclusive content and IP such as live sports, Disney, Marvel, HBO, and a whole lot more.All of this came to a head a couple of days back after Jiohotstar live-streamed its Mahashivratri event. It had a lot of the same elements as Youtube live events.Viewers could switch between temple feeds, listen to mythological narratives or engage in real-time chanting and live Q&A sessions, transforming passive viewing into active participation.Jio Hotstar is redefining live streaming by making shared cultural moments more immersive.To discuss this, hosts Praveen Gopal Krishnan and Rohin Dharmakumar invited two wonderful guests.Our first guest is Swati Mohan, the ex-head of marketing at Netflix India. She's also an independent advisor to many consumer tech companies. She's led large business verticals and has had leadership roles in media companies such as GroupM, Nat Geo, and many others across India and APAC.And our second guest is Vanita Kohli-Khandekar. She is an India-based media specialist and a contributing editor for Business Standard, where she has written about media and the business of media for over two decades.She also writes for Singapore-based Content Asia. The Media Room, her podcast on all things media and entertainment, is hosted on The Core. She has also authored the authoritative book on India's media landscape titled The Indian Media Business.In this episode, we discuss which of these two contenders will become new television.What will YouTube do, and how will it get there? What will streaming companies do, and how will they get there?Welcome to episode 32 of Two by Two.– – –Additional reading:Jiohotstar is not contentThe 'linearisation' of streaming: How OTTs are becoming more like TVAdditional listening:Netflix and its last growth market– – –Help us find interesting women guests by filling out this survey - https://theken.typeform.com/to/KH0EOLGo– – –This is a free 10-minute trailer streaming on all podcast streaming platforms. If you'd like to listen to the full episode, you can do so by becoming a Premium subscriber to The Ken or by subscribing to Two by Two on Apple Podcasts via a separate standalone subscription.This episode of Two by Two was produced by Hari Krishna. Rajiv CN, our resident sound engineer, mixed and mastered this episode.If you liked this episode of Two by Two, please share it with your friends and family who would be interested in listening to the episode. And if you have more thoughts on the discussion, we'd love to hear your arguments as well. You can write to us at twobytwo@the-ken.com.

This week, Kate and Jeff tackle the latest in advertising and media, from the challenges of tracking sports sponsorships to the shifting dynamics of CPG spending. They discuss how top earners are driving nearly half of U.S. consumer spending, the growing importance of streaming ad revenue, and why content budgets are skyrocketing. Plus, what does Walmart's dominance mean for big brands? Dive into the data and trends shaping the industry.5 Key Takeaways: Sponsorship Challenges: Sports sponsorships are becoming more critical as traditional ad reach declines, but reliable data on sponsorship deals remains elusive. CPG Spending Trends: Personal care brands are increasing ad spend faster than food and beverage companies, with a focus on premiumization and value-based strategies. The 10% Economy: The top 10% of earners now drive nearly 50% of U.S. consumer spending, reshaping retail and advertising strategies. Streaming Growth: Platforms like Paramount+ and Max report strong subscriber growth and narrowing losses, with streaming ad revenue rising significantly. Content Budgets Soar: Media giants like Comcast and Disney lead in content spending, while Warner Bros. Discovery shifts focus to leveraging its IP catalog over acquiring costly sports rights.Some links: GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ WSJ article "The U.S. Economy Depends More Than Ever on Rich People": https://www.wsj.com/economy/consumers/us-economy-strength-rich-spending-2c34a571

Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we're digging into the podcast archives to serve up something to get you in the mood for March. Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who shared invaluable insights on leadership, resilience and what drives success. Our roving reporter, Charlotte Robinson, was on the ground capturing exclusive interviews and speaking with as many attendees as possible. So, settle in and enjoy a recap of last year's event. Leadership Summit 2025 is taking place 13-14 March at Sopwell House in St Albans. Speakers include the Rt Hon Baroness Nicky Morgan on her unique journey from policymaking to business leadership; Enders Analysis' CEO Douglas McCabe on the economic climate; PHD's Chief Strategy Officer Eva Grimmett on leading with ADHD; The Independent's Chief International Correspondent Bel Trew who will be chairing a journalist panel about the huge shifts we're currently seeing in global affairs and tech developments, plus many more. Find the packages available here: https://www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky, the closure of EssenceMediacom X and axing its global agency CEO roles, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.Further reading:Henkel assigns €500m expanded European media accountUnilever announces result of global media review with six rivals sharing dutiesFormer Group M China executives to face Shanghai court over bribery allegationsGroup M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025WPP wants NCA's Midas touch as it battles to revive fortunesHow important are agency brands?Amazon splits global media between two networks after competitive reviewGroup M builds new global growth and marketing team under Toby Jenner Hosted on Acast. See acast.com/privacy for more information.

Questa settimana ha suscitato molti commenti l'atteggiamento di Elon Musk nello studio ovale della Casa Bianca insieme al figlio X. Ma come va interpretato? Nella Big Story, insieme a Federica Setti, Chief Research Officer di GroupM e Managing Director di Choreograph, parliamo di come sta evolvendo il settore della pubblicità, tra digital e media tradizionali. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers.We also explore the growing interest in sports beyond football, focusing on the Rugby Six Nations and its increasing viewership in the UK. Our discussion extends to the performance of European broadcasters, where mixed results reveal shifting dynamics in advertising revenue, particularly in the face of rising digital consumption.On the economic front, we unpack the latest GDP growth figures from the UK and the U.S., highlighting how inflation continues to impact consumer behavior and retail sales.Additionally, we cover Fox's strategic acquisition of Red Seat Ventures, aimed at enhancing its connection with audiences through right-leaning podcasts and live events. Google's impressive turnaround in ad revenue is also examined, with YouTube emerging as a dominant player in TV consumption.Key Takeaways: Record Super Bowl Viewership: Super Bowl LIX attracted 127.7 million viewers, marking a significant increase in audience engagement. Tubi's Streaming Success: The platform's simulcast reached 15.5 million peak concurrent viewers, setting new streaming records for the event. Rugby Six Nations Growth: Increasing viewership in the UK indicates a broader interest in sports beyond football. Mixed Results for European Broadcasters: Shifting dynamics in advertising revenue highlight the importance of digital consumption. Economic Insights: The UK shows modest GDP growth while inflation impacts consumer behavior and retail sales in the U.S. Fox's Strategic Acquisition: The purchase of Red Seat Ventures aims to connect with audiences through right-leaning podcasts and live events. Google's Ad Revenue Turnaround: YouTube reported record ad revenue, solidifying its position as a leader in TV consumption.NEXT WEEK: Earning seasons continues with Etsy, Cinemark, Booking, Block and more!Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn. --Discover GroupM's latest⁠⁠This Year Next Year⁠⁠ Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing issue of workplace wellbeing in the advertising and media industries.With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at work, Gen Z's approach to leadership and how we can all work together to create healthier, more supportive environments for everyone in the industry.Don't forget to check out NABS' tailored support courses for entry-level managers and the helpline available to those working in the advertising and media industry: https://nabs.org.uk/ Hosted on Acast. See acast.com/privacy for more information.

This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week. Key earnings insights include:Amazon: Continues to thrive with significant advertising growth driven by its streaming services.Fox: Successfully balances traditional cable and streaming, leveraging political and sports advertising.Disney: Faces challenges with a slight dip in Disney+ subscribers but maintains profitability in its streaming segment.We also discuss the performance of major advertisers like Estee Lauder and Capri, who are navigating uneven recovery in the luxury sector, alongside steady growth from CPG giants like Colgate-Palmolive and Mondelez.Digital endemic companies such as PayPal and Uber show robust revenue growth, with PayPal focusing on AI and partnership scaling, while Uber expands its services into less dense areas.Finally, we touch on Shein's strategic re-entry into India, reflecting broader shifts in global trade dynamics, and the evolving advertising landscape that demands innovative strategies for brands to stay relevant.NEXT WEEK: We'll breakdown Google earnings, Super Bowl, earnings from DoorDash, Airbnb, and other CPGs.--Discover GroupM's latest⁠This Year Next Year⁠Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In episode 53, we dive into the latest earnings reports from tech giants like Meta and Microsoft, analyze Comcast's performance amidst industry shifts, and explore the luxury sector's outlook with a focus on China's recovery. Meta is leveraging its massive user base to monetize AI investments, with tools like Advantage+ showing strong growth (70% YoY growth). Microsoft continues to expand, driven by LinkedIn and a booming AI business (175% YoY increase). Comcast faces challenges in broadband but sees potential in mobile and a steady media division. LVMH's performance and advertising spend provide insights into the luxury sector's trajectory. We also discuss the impact of interest rate decisions by the ECB and the Fed, analyzing their potential effects on economic growth and the advertising landscape. Plus, we'll touch on the US GDP's 2.3% annual growth in Q4 2024, driven by a 4.2% increase in consumer spending, and the overall economic outlook for 2025. NEXT WEEK: We'll break down earnings from Spotify, Alphabet, and others, plus share our weekend plans. -- Discover GroupM's latest This Year Next Year Forecast here: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In episode 52, we dive into the latest earnings reports from Netflix, luxury brands, and CPG giants like P&G, exploring key takeaways for advertisers and marketers. Netflix had a strong quarter, but is their content spend enough to stay ahead of the competition? The luxury sector shows mixed results, with China's uneven recovery a major concern. CPG companies are shifting focus from pricing to volume growth as inflation falls. Plus, we discuss the impact of AI, with companies like LG betting on "affectionate intelligence" to make AI more user-friendly. We break it all down and preview next week's big earnings from LVMH, Meta, Microsoft, and more! -- View the latest This Year Next Year from GroupM

This is Retail Media Therapy, from Grace&Co.Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group, Liveramp, Criteo, Omnicom, Interpublic... and no 2024 wrap up would be complete without lots of talk of AI.For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems! Hosted on Acast. See acast.com/privacy for more information.

The advertising industry is experiencing a rapid transformation driven by AI advancements and an ongoing shift towards digital channels. This evolution is accompanied by increased scrutiny and regulation, creating a complex environment for marketers. These are the key findings of the latest "This Year Next Year" report, recently published by GroupM. In this episode of Kantar's Future Proof, host Jane Ostler engages in a compelling conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, and author of the report. They discuss the key trends highlighted in the study, including the predicted growth in advertising revenue to one trillion dollars in 2024. They delve into the factors driving this growth, the importance of trust in advertising platforms, the evolving role of AI, and the dynamics of retail media. The conversation explores the potential implications of a TikTok ban, and exciting developments in out-of-home advertising. Hosted on Acast. See acast.com/privacy for more information.

Send us a textWith an uptick in flu, Covid, and RSV, virus hunter Mary Rodgers shares tips on navigating the winter months.Mary Rodgers, Ph.D. is an Associate Research Fellow in Abbott's diagnostics business.In her role, Mary manages research from the Abbott Pandemic Defense Coalition, the first industry-led global scientific and public health partnership dedicated to the early detection of and rapid response to future pandemic threats. As part of the coalition, over 20 sites around the world monitor circulating and emerging pathogens to help quickly detect outbreaks, and then work together with health officials to minimize the spread.Mary also tracks the diversity of infectious diseases including HIV, hepatitis and SARS-CoV-2 to track new variant's impact on diagnostic testing. In 2019, Mary and a team of Abbott scientists announced the discovery of a new subtype of HIV and made the sequence available to the global research community. This research marked the first time in 19 years that a new subtype of HIV-1 Group M had been identified.Mary joined Abbott in 2014 and has authored or coauthored more than 40 research papers and contributed thousands of viral genomes to public databases. Mary was named one of Business Insider's 30 under 40 Young Leaders in Biotech in 2017 and is an inducted member of Abbott's Volwiler Society, which recognizes its most distinguished scientists and engineers.Mary received her Ph.D. in biological and biomedical sciences from Harvard University. She completed her postdoctoral fellowship at the University of Southern California.

A CMO's world encompasses more than media. Aisha Khan, Executive Director of Global Commerce Acceleration at GroupM, under WPP, joins Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 74 of Kantar's Retail Sound Bites to discuss the vast decisions and practices on a CMO's mind when it comes to retail media networks, upskilling, and innovation. This episode also features Mary Brett Whitfield, Kantar's senior vice president of shopper insights, who dives into a preview of the holiday season. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://massmarketretailers.com/circana-hispanic-consumers-drive-16-of-total-u-s-cpg-growth/ https://www.aboutamazon.com/news/retail/amazon-one-medical-pharmacy-prescriptions-common-conditions https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/agentic-ai-what-it-means-for-the-enterprise-and-fmcgs?utm_campaign=RetailIQ&utm_source=linkedin&utm_medium=social&utm_content=Agentic_AI https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under https://www.nytimes.com/2024/11/18/business/ev-chargers-store-parking-lots.html?searchResultPosition=8 https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36?page=1

Have feedback or a question? Text us!SummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus on actionable strategies for growth.DOWNLOAD THE DECK FROM TODAY'S EPISODE: https://www.theoohinsider.com/downloads/2025-programmatic-dooh-primer/TakeawaysHappy anniversary to OOH Insider!Understanding advertising spend is critical as a publisher.DOOH is gaining a larger share of spend, but is it growing?Programmatic trading is on the rise, but direct sales are essential to growth.PMP deals offer curated inventory for targeted advertising.Open auctions can lead to quality control issues.Direct sales teams are necessary for success in programmatic.Brands are increasingly using programmatic for trafficking advertising.Escaping the echo chamber is essential for true innovation.Chapters00:00 Celebrating Five Years of OOH Insider02:47 Introduction to the Programmatic Primer06:06 Understanding Global Advertising Spend08:57 The Shift Towards DOOH11:49 Programmatic Trading Insights15:07 Best Practices for PMP Deals17:56 Navigating Open Auctions and Quality Control21:11 The Importance of Direct Sales24:05 Escaping the Echo ChamberJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of affiliate marketing—from a lower-funnel conversion tool to a powerful, full-funnel commerce enablement engine. Discover how integrating affiliate marketing into your media plans can complement and fuel your investments across search, social, video, and display, while driving measurable business growth. Whether you're a seasoned marketing professional or exploring new growth opportunities, this episode offers valuable strategies for getting affiliate marketing a seat at the planning table. Tune in to learn how to maximize ROAS and elevate your media performance!

Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key.

Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS's self-service advertising offering and the future of DEI initiatives in retail media. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] Damian: I'm Damian Fowler. [00:00:02] Ilyse: welcome to this edition of The Current Podcast. [00:00:04] Damian: This week we're delighted to talk with Parbinder Dhariwal, or Parbs as he's known by friends and colleagues. He's the Vice President and General Manager at CVS Media Exchange. [00:00:14] Ilyse: Launched in 2020, the CVS Media Exchange, or CMX, helps brands and partners reach CVS Pharmacy customers and members of its Extra Care Loyalty Program through a variety of digital platforms, including social channels, programmatic display, and on cvs.com. [00:00:32] Damian: There's been a ton of advertiser interest in the retail media space. In fact, it's become one of the fastest growing digital media channels. [00:00:39] Ilyse: According to Group M, retail media networks are expected to grow revenues by 8. 3 percent in 2024. We start off by asking Parbs about this revolution. [00:00:50] Damian: So, Parbs, we keep reading about the retail media revolution from retail media networks exploding to self service and data portability. What do you think the next phase of this [00:01:00] revolution is? Well, the [00:01:01] Parbs: the retail media revolution is in full swing, isn't it? it's rockin and rollin right now. and, doesn't seem to be slowing down and letting up. [00:01:08] I think the, Group M stat and growth that they're forecasting for this year is an interesting one. we also know that it's gonna be the fastest growing channel, right the way through 2027. If you look at the market to stats, we're gonna outpace linear TV in the next couple of years. [00:01:23] So there is tremendous amount of growth. I think as we think about that revolution as we think about the way in which we operate as an organizer, as as an industry as a whole. measurement, transparency and clear campaign attribution are going to continue to be the driving force of the way in which we think about our business. [00:01:42] this has got to be central for brands. We have an opportunity as an industry to really change the game there and we're very much leaving in. the other piece is, is around how do we continue to advance in technology, how do we continue to advance in, using AI, [00:02:00] machine learning, a lot of the analytics tools that are going to be available to us and build our capabilities so we can really start to compete with some of those larger platforms, within the industry. [00:02:11] And then also, let's always not forget, retail media is nothing without the core brands that we are retail media networks, and a part of. So, in this instance, we're very much a retail media network. CMX is the retail media network for CVS, pharmacy. we operate under that guise, And what is most important to us within that capacity is for us to really understand and meet the needs of the consumer. [00:02:36] If we don't understand the consumer, we can't meet their needs. If we can't service the consumer and help understand, whether they're in a store environment and how could we create a level of discoverability in the in store environment? Or how do we create that discoverability in digital environments? [00:02:53] That's when we start to lose our gravitas. So thinking about the consumer first and then how do we add [00:03:00] to their experience as they're shopping through our stores, both, as I said, from a physical as well as digital and looking at it through the omni channel lens. [00:03:09] Damian: and just off the back of that, you do have tremendous scale. What kind of customer reach are you looking at? [00:03:15] Parbs: Yeah, it's a, great question. And you got to remember CVS, pharmacy is a national brand in the United States. And I'll give you some, this probably the moment for me to, throw a few stats at you, right? Like, let's do this. so first and foremost, CVS stores, there's 9, 000 locations in the U S. [00:03:32] we are, part of CVS health, which is, The largest health and wellness, business in the U. S.  [00:03:39] Parbs: As you think about our stores in particular, we have close to 5 million interactions with our stores every single day from consumers. So, vast amount of traffic that comes through our stores and for various need states as well. [00:03:52] from a digital perspective, we have almost 140 million, Users who are coming to the CVS. com site and again interacting with us [00:04:00] with various different need states. but shopping is a core component of that. And then the most important stats certainly from a CMX standpoint is we are predicated and built upon our loyalty program. [00:04:11] And it kind of differentiates us a little bit from other retail media networks. Our loyalty program is 74 million extra care consumers. substantial. at scale, but also gives us that really strong purview of that omnichannel experience. So hopefully that sort of just helps you give an understanding of the scale that we operate within. [00:04:33] Really? [00:04:33] Damian: yeah, I mean, it's massive and we want to talk a little bit more about the Extra Care Loyalty Program. [00:04:38] Parbs: Program. If there's anybody out [00:04:39] Damian: further on. but you know, I'm not sure if this question if there's anybody out there right now who doesn't actually, subscribe to retail media. the power of retail media. But what would you say to such a person, an advertiser who believes retail media doesn't fit into their media investment? [00:04:55] Parbs: Yeah, I say that to them that, you know, retail data, [00:05:00] the way in which we see the transactions within our stores, that level of wealth of proprietary data is an understanding of. Of behaviors and the way in which consumers are shopping between digital, physical environments when they're coming into store, the frequency by which they're purchasing product. [00:05:17] That is a highly effective tool. And as a brand, if you're not leveraging that, you're missing out on an enormous channel. This is the reason why. Brands are leaning in heavily. They're becoming much more sophisticated in how they use retail media. I think they're also really pushing retail media as well to become more sophisticated in the offerings, more sophisticated in the way that we measure more sophisticated in the way in which we provide that level of transparency across our businesses. [00:05:46] Closing the loop and building that attribution model is also really, really important. That sets us apart from any other platform. like that. There are some of the larger platforms that have continually [00:06:00] struggled to provide that level of closed loop attribution as I think about I saw an ad or I've engaged with an ad. [00:06:08] And what has that driven me to do? And what is the outcomes as a result of that? That again is something that retail media is very much in an exclusive camp. And we've got to make sure that brands truly understand how to use them. [00:06:21] Damian: that [00:06:22] Parbs: And the other thing that we should, make sure that we, that we understand is that there's retail media networks that have enormous amount of first party data. [00:06:33] And as a result of that first party data, [00:06:35] Damian: not [00:06:36] Parbs: it gives us the ability to leverage that consumer across the omni channel. But not just on our own owned and operated properties, but how do you leverage that data or that asset across the open web. Right when you're trading with, through be it through DSP environments or otherwise. [00:06:53] How do you leverage that CVS data, the extra care loyalty program to continually [00:07:00] enrich your programs, your marketing efforts to drive more performance to drive more product to drive more engagement with the consumer. So we're sitting on a we're sitting on a massive opportunity. And it's in our hands, right? [00:07:14] It's in our hands as the retailers to, To step up. It's in our hands to make sure that we continue to provide all of the things that brands are looking for and provide that level of transparency on how we're measuring our performance and more importantly, bringing brands in the industry along on this. [00:08:38] We're, it's got to be additive to their journey, not disruptive. we want to, we don't want to put things in the way of the consumer getting to the products that they need. But we, what we do is we want to enable a level of discoverability through the retail media networks that gives them access to products that they didn't realize that they could buy at CVS. [00:08:55] They didn't realize that they were, in the beauty counter. I think it's, I think those are really [00:09:00] important. [00:09:00] Ilyse: really important. Yeah. On that note, last year, CVS is extra care. It was named one of Newsweek's best loyalty programs. How has CVS cultivated such a strong relationship with its customers? [00:09:12] Parbs: Yeah, and look, extra care has been around for over two decades. The longitudinal latitudinal nature of the program gives us a really strong insight into the way that the consumers have been having and purchasing products with us. again, I'm sounding like a little bit of a broken record here. [00:09:30] It's not my intention, but the consumer is at the center of everything that we do. Understanding the way that the consumer purchases, it enables us to deliver message, personalized message to those consumers in the environments within which they operate. We can understand certain need states and how that consumer is wanting to go, and work with us in the, in our environment. [00:09:50] we will continue to build, that loyalty program for, with extra care. It's the foundation of CMX, we've talked about it at the top of this podcast. There's [00:10:00] 74 million of those consumers, they're swiping at really high levels. they're engaging with our, with our program as well. [00:10:06] And, yeah. that's where the opportunity comes on. I was providing a level of service back to them with the ads business as well. [00:10:12] Damian: self service. The [00:10:13] Ilyse: On that note, no, separate notes. but along the line of service, CVS Media Exchange introduced the self service option for advertisers that was announced this past CanLion. why is launching a self service important for increased transparency? I know that's a popular buzzword around, the industry, but it's also extremely important. [00:10:36] Yeah, [00:10:37] Damian: transparency [00:10:38] Parbs: Transparency is, it is a buzzword, but it's a it's an old. It's also an incredibly important foundational pillar for us as a business. and the way in which we operate. So I think that's the, I would say that. the, related to the self serve announcement, that we announced at CAN, it's actually more about, whilst the transparency is there, it's also about accessibility.[00:11:00]  [00:11:00] How do we provide a level of accessibility to our inventory, in, ways in which they can access that inventory through a DSP platform through a particular seat. So sell serve opens up how brands want to work with retail media. And we've only really been in market as a retail media network since 2020. [00:11:21] We're developing this business. We're bringing it to market. I think we're doing it at speed. I think we're doing it very thoughtfully on The partners that we work with, in this instance, we're working with a trade desk on this self service program. trade desk shared our values. [00:11:35] They share the way in which we want to innovate. They share the way in which we are looking at the consumer and driving that technology in order to continue to develop solutions for our advertisers. What I don't want us to forget is You know, as we think about that accessibility, as we think about transparency, how do we continue to iterate from here? [00:11:57] How do we continue to develop innovation with [00:12:00] other tech partners, with the trade desk to, to further enhance how we're, bringing new solutions to our advertisers? [00:12:07] Ilyse: Can you actually explain it a little bit more? Where, in using your self serve option, where can advertisers expect their ads to appear, or how are they accessing your data to, to drive [00:12:23] Parbs: Yep. So we're going into a closed beta, with the trade desk. That will allow a certain number of select advertisers to come and work with us and develop programs, within our closed self serve beta environment. we're building audiences within those environments. The way in which it will operate is that the brand will use their Trade Desk C in order to activate campaigns through the Trade Desk DSP into the open web. [00:12:52] So they have the ability to buy OpenWeb or CTV and all of the different products that are available through the Trade Desk [00:13:00] but accessibility to 74 million extra care consumers. It's the first time that we've made that available in a self serve capacity, with the Trade Desk. Now. , that's not always how brands wanna operate. [00:13:11] Some brands want to go into the self-serve world and others want to just cont continue down the managed service route. So we will continue to offer managed serve as an option. so that product will remain and we have a strong team to support that. But we also want to create, again, accessibility options for the way in which brands wanna engage with us. Very interesting. [00:13:34] Damian: Now, you wrote an op ed for The Current, this year, and in that op ed you said something, if I may quote you, creating a tailored customer experience across channels and pulling together data from various touchpoints, that being website visits, mobile apps, in store interactions, loyalty programs, and more. [00:13:53] It can be a challenge, and I know we often like to talk about, opportunities and hand in hand with challenges. I wonder if you [00:14:00] could talk a little bit about the challenge you're referencing there. [00:14:04] Parbs: Yeah, the challenge stems from, again, retail media is predicated on really closing the loop, so how do we attribute an action, right the way through to purchase. And if you think about, hyper personalization, for the consumer, to drive more engagement. That consumer is, it's, they're difficult to reach, but they're more importantly, they're difficult to make sure that we continually serve the right level of message to them in the right environments. Previously, retailers have struggled with, bringing that, the assets, the data components, and then how do you target personalized message to them within the channels that we want to talk to them as well. That's where, our first party data and the use of our first party data and as we're building our audiences really actually comes [00:14:59] Ilyse: [00:15:00] the [00:15:00] Parbs: its own. [00:15:01] That challenge of, Understanding the consumer and how you can actually leverage that consumer in different channels That's really the driver to building a performance business for our brands [00:15:15] Damian: a lot [00:15:16] Parbs: We're seeing a lot of work around, whether it's through customer data platforms or other technology, to bring our consumers to life. [00:15:23] We use data clean rooms to make sure that, we always drive the security of our, uh, consumer, that we're not passing any data, any information through to, consumers. [00:15:33] Ilyse: tech [00:15:34] Damian: to maintain [00:15:35] Parbs: or through to any other platforms. We're maintaining that level of privacy. These are all obviously challenges. but it's important to mention that, as we think about propriety data, we think about precision targeting, we think about that real time optimization and that also the attribution [00:15:51] Damian: attribution of [00:15:52] Parbs: of an end to end reporting. [00:15:54] That's where brands are really embracing retail media networks. That's where we've got to lean in as an [00:16:00] industry, and we've got to get better, we've got to get more transparent about how we're providing those solutions. because that, again, will grow the industry. And, look, we've seen the IAB come to the market with some clear guidelines on how we should be measuring, and what are the standardization of metrics. [00:16:17] There's got to be more of that. Then there's got to be more of that lean in from retail media networks, because we've all got to move together to build a better industry, to build a better way in which brands can use our platforms, and give them options in the way in which they're talking to consumers. [00:16:33] And, that's the exciting piece. It's phenomenal for retail media, right? Like It's a real moment. [00:16:39] Damian: Yeah, you're writing them on the front lines of it. one aspect of retail data is that, advertisers can connect their digital environment with the physical shopping environment. And as you mentioned, CVS Pharmacy has all of these environments, physical environments across the United States. [00:16:59] Why does it [00:17:00] matter that you connect those up? [00:17:01] Parbs: connect those up? because the connection of the digital and physical environments, it's crucial because consumer shops, How they want to shop, depending on that current need stay or this particular situation that they're in at any given time, right? [00:17:17] there's, if we think about that level of integration of data around online and offline buying behaviours, like advertisers are consistently trying to understand, first of all, how do you create a seamless experience between those two environments? But then more importantly how do you influence the consumer through that journey? [00:17:37] Like we, we talk, for a number of years within this industry we've talked about our traditional funnel approach and there's no funnel anymore. retail media has actually condensed the funnel and you're, Point of delivery of message to through to point of purchase has shortened so much. [00:17:55] it's it's almost an in. It's there's no awareness. There's no consider. It's just go [00:18:00] straight down to the bottom of the funnel and purchase from the moment that you see an ad. And so we've got to think about, how do we continue to add value in that process right the way through the digital and physical, experiences. [00:18:14] There are some challenges there as well, right? Like it's, when we think about showing a, an ad to a consumer in a digital environment and then whether they purchase that product in digital or they, It's, buy online, pick up in store and send it to a store or they, go into a store and purchase, we see 52 percent of our, web and app users who start their journey in the digital capacity and then finish it in a physical capacity as well within 48 hours, right? [00:18:43] Like that's the kind of thing. Yeah, and we've got to make sure that again, like working with the brands to to really surface those kind of insights so they can then be along that journey with that consumer as well through the experience. [00:19:00] Some of the in store activations when we got around about, we've got screens within our in store environments, at the pharmacy counter, we have digital audio, we have out shelf promotions and so on. [00:19:11] Some of those are a little bit more difficult to measure. I think one of the challenges that we will face as an industry is how do we bring a level of measurability to those components and, I, there's a lot of, different outfits that are driving that. but with that, I think personalization needs to be consistent. [00:19:27] Showing the value of connectivity between the digital and physical environments being with that consumer across that entire journey and every single touch point will also set you apart from the rest of the industry. ongoing. this is an evolution, right? As, as we continue to [00:19:44] Ilyse:  [00:19:44] Damian: That's [00:19:49] Ilyse: that in the retail media space as it stands today? And how do you think it can evolve since it's so new? [00:19:58] Parbs: Yeah, I am passionate [00:20:00] about it, and I'm passionate about it because I've been in this industry for 25 years, and I have I think we can do better, as it relates to D and I, and As we give opportunity across all different layers of an organization, these are really important for the growth of our industry. [00:20:26] And I'm not just talking about retail, I'm talking about the advertising industry, for us to build opportunity for more diverse voices within our business, for different ways of thinking, for the way in which we want to be change agents within the whole industry. And We've got to continue to do better. [00:20:48] Where retail media comes into play is that as we build this industry from the bottom up, it gives us an opportunity to think about D& I a little bit differently. we're building teams that are new teams. we might [00:21:00] already have a blueprint from different organizations that we work with on what's worked or what's not worked. [00:21:06] And as we've looked at CMX, we've built purposefully A level of diversity into our organization that gives us an understanding of not just the way in which we want to think as an organization, but it also gives us a relationship with how our consumers are. we have consumers shopping us from across the United States. [00:21:28] They're consumers from various walks of life. And if we understand the consumer and we can share it. an understanding of who they are and live in their shoes because we have, then that gives us an ability to think a little differently about our businesses. And then how does that relate to retail media? [00:21:47] I think we can do better. I would like us to do better. I do challenge the industry around there. but overall, I think, retail media can really pave the way for how we think about D and I initiatives and bringing more [00:22:00] diverse voices Into our industry, and we're definitely doing that in CMX. [00:22:03] We can stand behind that. [00:22:04] Parbs: And that's it for this edition of The Current Podcast. [00:22:06] Damian: We'll be back next week, so stay tuned. [00:22:09] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. [00:22:16] Damian: And remember, I'm Damian. [00:22:18] Ilyse: I'm Ilyse. [00:22:19] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China.Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with Group M.Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results.He is joined in the studio by Charlotte Rawlings, senior creativity reporter, who reminisces her school days with M&S and Mother's back-to-school campaign. Plus she takes us through the N Brown creative review which owns JD Williams, Simply Be and Jacamo.Hosted by tech editor Lucy Shelley, the trio discuss the latest feature from creativity and culture editor Alessandra Scotto di Santolo which digs into adland's hybrid working structure using data from Campaign's 2024 School Reports and how the industry might be "manipulating culture".Further reading:Group M appoints Zenith's Jon Stevens as chief growth officerDentsu results: EMEA bounces back strongly as group returns to modest growthDentsu whistleblower reports more than double amid major reformsVolvo launches review of global £353m media accountGrace Francis, Jamie Mancini, Katy Collins launch Wonderful Things Hosted on Acast. See acast.com/privacy for more information.

After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O'Dell & Essence Media Com, which partner with Google as part of Group M.He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology._______To read the full stories included in this episode:Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-rulingI'm optimistic about the future of news and here's why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-notaHow the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM's “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of retail media, and the evolving landscape of political advertising. Discover how these trends are reshaping the media world and what it means for brands aiming to stay ahead in a dynamic market. In this episode, Kate also shares insights on the importance of responsible investment in media, the integration of commerce and media, and the future of content creation with AI. Learn how brands can leverage new opportunities and maintain trust and relevance in an ever-evolving landscape. Hosted on Acast. See acast.com/privacy for more information.

Olá, eu sou Leo Lopes e está no ar o POD NOTÍCIAS, a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 29 de julho de 2024 e esta é a nossa vigésima quarta edição! Este episódio conta com o apoio da CONTENT ACADEMY, que é uma plataforma de cursos online voltada para quem quer trabalhar com criação de conteúdo, onde o mais legal é que os professores são os próprios criadores e os profissionais que trabalham com eles. Então tem curso de True Crime com o Ivan Mizanzuk do Projeto Humanos, tem Webjornalismo independente com o Alvaro e a Ana do Meteoro Brasil, tem Storytelling com o Kenji do Normose, tem curso de Edição de vídeo para Youtube com o Will do Jogatina Maneira, o meu curso Podcast para todos (que tá com uma mega promoção por tempo limitado) e mais um monte de cursos incríveis lá! Entra lá no site pra dar uma conferida em contentacademy.com.br! Se você também quiser anunciar a sua marca, produto ou serviço com a gente aqui no Pod Notícias – tanto no podcast como no nosso site – e atingir um público qualificado que se interessa pelo podcast aqui no Brasil, manda um e-mail pro contato@podnoticias.com.br, que nós vamos ter o maior prazer em conversar com você sobre todas as opções de publicidade. E caso você queira colaborar com a gente com texto, sugestão de pauta ou envio de notícias, também vai ser muito bem-vindo e pode fazer isso através do mesmo e-mail. 1 - Pra começar o programa de hoje, a gente vai falar um pouco sobre os hábitos de escuta do público negro de podcasts dos Estados Unidos. A Signal Hill Insights publicou na semana passada uma pesquisa focada especialmente nesse recorte demográfico - já que, segundo a empresa, a cor, raça e etnia dos entrevistados quase nunca são levados em conta nas pesquisas sobre podcast. O relatório mostrou que os ouvintes negros americanos são grandes consumidores de podcasts sobre esportes, música, religião & espiritualidade. Outro dado importante é que no ano passado, 43% dos ouvintes negros ouviam podcasts todos os meses. Este ano, esse número subiu para 47% - o que é um aumento de 4 pontos percentuais, ou um crescimento de 10%. Ou seja; de 2023 pra cá, o crescimento dessa parcela de ouvintes foi acelerado. Quando se trata de publicidade, os anunciantes precisam atender a algumas necessidades específicas desse público se quiserem ter sucesso. Por exemplo: ouvintes negros tendem a se engajar melhor com podcasts que tenham hosts negros (olha aí, quem diria que representatividade importa, não é verdade?). O estudo da Signal também apontou que os ouvintes negros são mais propensos ao empreendedorismo, então eles buscam mais podcasts com a tag 'negócios' do que com a tag 'carreira', e também compram mais produtos através de recomendação. Com as informações levantadas pela pesquisa, os anunciantes já tem um norte pra pensar em publicidade direcionada. Se os anúncios forem feitos com capricho, as marcas podem conquistar um público ainda mais engajado do que o público geral. Link 2 - Ainda falando sobre os ouvintes dos Estados Unidos, uma pesquisa recente da Edison Research em parceria com a SiriusXM e a Group M, concluiu que quase 60% das mulheres americanas ouvintes de podcast, também são fãs de esportes. A pesquisa se chama Sports Audio Report: Female Fans, e contou com a participação de 1.502 mulheres americanas que acompanham esportes e ouvem podcasts. O estudo mostrou que 57% das ouvintes de esportes acompanham conteúdo de áudio esportivo com frequência, enquanto 70% delas acreditam que os esportes fortalecem os laços com os familiares. É legal saber que lá nos Estados Unidos eles também tem a cultura que aqui no Brasil a gente tem com o futebol. Aquela de toda a família torcer pra um time só, vibrar com a vitória, assistir os jogos juntos... Claro que lá não deve ser com futebol, né, talvez com futebol americano, baseball, basquete... Enfim. Isso é comprovado com o dado de que 58% das entrevistadas gostam de socializar enquanto consomem conteúdo esportivo. Um dado curioso que também foi revelado na pesquisa, é que quando o tema é esporte, os homens tendem a ser mais emotivos que as mulheres: 25% dos fãs masculinos de esportes já choraram por conta do resultado de um evento esportivo, contra apenas 20% das fãs femininas que já fizeram o mesmo. Se você quiser ler todos os insights principais dessa pesquisa, eles estão disponíveis lá no nosso site em podnoticias.com.br . O link da matéria na íntegra, vai estar – como sempre – disponível aqui na descrição desse episódio. Link 3 - E o Spotify anunciou uma grande atualização e o rebranding da sua plataforma de autoatendimento em anúncios. Antes chamada de "Spotify Ad Studio", agora ela se chama "Spotify Ads Manager". O Ads Manager agora inclui capacidades de segmentação de audiência mais avançadas, que permitem aos usuários alcançar melhor os seus públicos-alvo no Spotify e medir com mais exatidão o desempenho das suas campanhas. Uma das mudanças mais importantes é que agora, na nova versão, é possível criar anúncios em vídeo. A mudança veio algumas semanas depois do Spotify liberar o upload de videocasts na plataforma, então pra alguns criadores de conteúdo, com certeza a novidade é bem-vinda - e necessária. Algumas ferramentas como o Audience Manager (que salva audiências de campanhas anteriores) e o Spotify Pixel (que permite criar pixels e relatórios diretamente na plataforma), estão sendo lançados para teste na versão beta, e devem ser liberados pra todos os usuários em 2025. Claro que o Spotify não é uma empresa nada boba, então todas essas mudanças tem um motivo: o Ads Manager tá sendo expandido para mais de 50 novos mercados globais, com o objetivo de que as marcas e anunciantes possam alcançar os 626 milhões de usuários do Spotify. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - De acordo com uma pesquisa da empresa On Device, o número de ouvintes de podcast no Reino Unido continua crescendo. Os dados mostraram que 61% dos britânicos ouvem podcasts todos os meses, com uma média de 108 minutos diários dedicados aos seus programas favoritos. As categorias mais populares são Humor & comédia, com 38% da preferência, crimes reais com 31%, e esportes com 30%. Os picos da audiência britânica são entre as três da tarde e as sete horas da noite, durante a semana. Isso porque não é incomum que os britânicos escutem podcasts enquanto trabalham. A pesquisa também mostrou que 76% dos ouvintes usam smartphones, com o Spotify e a BBC Sounds sendo as plataformas mais populares. 56% dos entrevistados utilizam serviços gratuitos com anúncios, e 25% não aguentam mais ouvir anúncios, e por isso optam pelas opções de assinaturas. Os principais motivos para ouvir podcasts são "entretenimento" e "relaxamento". Link 5 - Já em Singapura, o mesmo estudo da On Device mostrou que 28% dos ouvintes preferem conteúdos relacionados à Educação, o tema de podcast que é o mais popular do país. Os singapurianos investem exatamente o mesmo tempo dos britânicos nos podcasts: cerca de 108 minutos diários. A quantidade de ouvintes, no entanto, é um pouco menor: 55% dos habitantes são ouvintes mensais de podcast. O pico de audiência em Singapura é aos finais de semana, entre as dez da noite e a uma da manhã. A gente não sabe o motivo. Dá pra especular que, diferente dos britânicos, eles não tem o costume de ouvir podcast enquanto trabalham - mas aí é só uma especulação nossa mesmo. Outros temas de podcast populares no país são comédia, entrevistas, true crime e notícias. A pesquisa também destacou que 81% dos ouvintes singapurianos usam principalmente smartphones para ouvir podcast, e quase todos eles fazem isso através do YouTube e do Spotify. A maioria dos ouvintes, com 66%, prefere consumir serviços gratuitos com anúncios. Serviços por assinatura não são populares no país. Os dados foram coletados de 804 entrevistados em Singapura. Link 6 - A gente está em ano de eleições municipais né, esse ano a gente vota para prefeito, vice-prefeito e vereador. E, as vésperas das propagandas eleitorais começarem, nós do Pod Notícias reunimos algumas informações sobre como fica a regulamentação em podcasts, transmissões ao vivo e outras mídias digitais. Uma nova lei eleitoral que começou a valer em 30 de junho, diz que podcasts e transmissões ao vivo na internet devem ser tratadas da mesma forma que a rádio e a TV, ou seja, existem regras, tá? A primeira, é que radialistas e apresentadores não podem fazer transmissões políticas em canais digitais (como YouTube e Instagram) se esses canais estão ligados a emissoras de rádio ou TV. Outra, é que desde o dia 6 de julho, todos os meios de comunicação precisaram retirar qualquer identificação de autoridades que estão concorrendo nas eleições. Os podcasts e streams podem continuar normalmente, mas não podem ser usados da mesma forma que emissoras de rádio e TV pra propaganda política. Influenciadores digitais podem falar sobre candidatos, mas não podem ser pagos pra isso. Ou seja, nada de #publis. E por último, candidatos que estão tentando a reeleição não podem usar espaços públicos para suas transmissões, como fazia um certo ex-presidente (Bolsonaro) nas suas gravações semanais. É uma resolução do TSE! O objetivo dessas regras é garantir que o processo eleitoral seja honesto e justo. Se no percurso ainda der pra gente evitar o uso indevido de recursos públicos, melhor pra gente. Link E MAIS: 7 - Nós já sabemos que os podcasts com vídeo, ou videocasts, mesacasts, enfim, são o formato mais popular entre os novos ouvintes de podcast no Brasil e no mundo. Mas, apesar disso, o termo "videocast" não é nada popular. De acordo com dados do Google Trends, a palavra "podcast" tem um volume de pesquisa que é considerado médio-alto, enquanto "videocast" é tão pouco pesquisado que mal tem dados suficiente pra uma análise. Curiosamente, a pesquisa por videocast também foi limitada a alguns estados brasileiros, principalmente no Amazonas e no Rio Grande do Norte. "Podcast", por outro lado, tem alta incidência no Brasil inteiro. E você quer saber mais duas curiosidades? Olha só: as buscas mais associadas a palavra 'videocast' são: "podcast" (pra surpresa de ninguém, eu acho) e "o que é videocast?". A segunda curiosidade é que o termo "mesacast" é mais conhecido do que videocast. Talvez porque existem alguns programas com o termo no nome, e a gente também fala que é "mesacast", então não sei. O que vale é que no entendimento popular, podcast é tanto o conteúdo em áudio, quanto o conteúdo em vídeo. Link 8 - Na última semana, o Google lançou a Illuminate, uma nova ferramenta de inteligência artificial que transforma artigos científicos em "podcasts" de cerca de 5 minutos. O usuário Youssef Ismail, um dos primeiros a testar a versão beta, elogiou a interface, mas também notou que às vezes as vozes erram a pronúncia de algumas palavras e fazem pausas estranhas no meio do conteúdo (obviamente, né...). Os resumos, por outro lado, ficam muito bons e coesos. Os áudios são apresentados por duas vozes sintéticas, que discutem os conceitos dos artigos científicos com linguagem acessível, então segundo o Ismail, é uma boa forma de ser introduzido aos assuntos acadêmicos sem ficar quebrando a cabeça pra entender conceito complicado. Por enquanto, o Illuminate só funciona para artigos da plataforma (como é que pronuncia isso aqui, hein?) "arXiv", mas quem já testou a ferramenta diz que ela tem muito potencial, e é uma boa adição aos recursos de inteligência artificial do Google. Os beta testers esperam que, em breve, outras plataformas de artigos científicos também sejam incluídas no Illuminate. Link 9 - A plataforma de hospedagem Blubrry também lançou um novo recurso baseado em inteligência artificial na semana passada. Agora, o usuário pode gerar cortes em vídeo de seus podcasts, com a seleção sendo feita pela própria ferramenta. O destaque dos clipes em vídeo pode ser acessado através do menu suspenso na barra lateral, ou na página principal de inteligências artificiais do painel Blubrry. A ideia é simples: a máquina seleciona os cortes, faz os cortes, aí gera um vídeo com ondas sonoras ou artes estáticas selecionadas pelo usuário. Pra quem prefere manter o controle do processo todo, também dá pra selecionar os clipes manualmente - aí, a IA faz todo o resto. Esse "resto", no caso, seria adaptar o corte pros modelos visuais de redes sociais como o Instagram, Facebook, X e LinkedIn. É mais ou menos o que o Headliner já faz, só que com o processo automatizado por robôs. Por enquanto, a gente não encontrou muitas opções sobre o novo recurso, mas a gente vai acompanhar pra ver se ele vai ser aprovado pelos usuários, ou se vai ser considerado meio redundante. Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - O Instituto Serrapilheira anunciou o lançamento de 9 novos podcasts científicos, que foram contemplados no edital lançado pela instituição no ano passado. Os nove programas foram escolhidos entre centenas de inscritos, e cada um deles recebeu um apoio financeiro para sua produção, no valor de R$50 mil. Os assuntos dos podcasts escolhidos variam: tem programa sobre ciência reprodutiva, impactos da ação humana nos oceanos, medicina popular da Caatinga e muito mais. Alguns dos podcasts de destaque incluem "O Mar Não Está para Peixe" sobre ecossistemas marinhos, "Torpor" sobre o consumo de opioides no Brasil, e "Os Caminhos de Niéde Guidon" sobre a vida e as pesquisas da arqueóloga franco-brasileira. Os lançamentos começaram em junho, e continuam até agosto nas principais plataformas de streaming. Se você quiser saber mais sobre todos os podcasts contemplados pelo edital, não deixa de acessar o nosso site em podnoticias.com.br , que lá tem a lista completa e a sinopse de todos os programas apoiados pelo Instituto Serrapilheira. Link 11 - E na última quinta-feira a nossa querida Déia Freitas, do podcast Não Inviabilize, quebrou o Xwitter ao postar que comprou apartamentos para todos os 5 funcionários da sua empresa. Olha que legal, é isso mesmo, você não ouviu errado, a Déia quitou o valor de 5 apartamentos de 2 quartos pra todos os colaboradores que trabalham com ela. Cada um dos imóveis foi escolhido pelos próprios funcionários, aí a Déia foi lá e quitou o valor. Claro que a sequência de tweets viralizou em menos de 1 hora, e muita gente ficou sem acreditar - como tudo que a Déia fala, né? Sempre tem um pessoal que não acredita. Segundo ela, foi uma conquista irreal, que ela jamais teria previsto anos atrás, e que é claro que levou a uma choradeira danada entre ela e o pessoal da empresa. Com certeza foi muita emoção envolvida. E agora, felizmente, a gente sabe que essas pessoas que trabalham com a Déia podem comemorar que têm a segurança da moradia própria, além de uma chefe fenomenal que realmente se importa com eles. Que notícia bacana de compartilhar, né? É a pura distribuição de renda! Quem dera a gente pudesse falar de conquistas assim todos os dias. Link 12 - E na nossa Caixa de perguntas do Instagram na semana passada, a gente perguntou pra você qual tema pouco explorado você gostaria de ouvir em um podcast. Dessa vez, a gente não recebeu tantas respostas quanto costuma receber. Será que é porque já existe podcast sobre tudo? Provavelmente não, com certeza ainda tem muito chão pra ser explorado no áudio aqui no Brasil, mas essa não foi uma pergunta muito fácil de ser respondida. Alguns dos temas que o nosso ouvinte gostaria de ouvir mais em podcasts são fotografia, histórias sobre arquitetura e formação de cidades, hipismo e escotismo - olha aí. E eu ainda aposto que se procurar direitinho, dá pra achar podcast sobre todos esses temas, talvez só estejam difíceis de encontrar. Mas, pra essa semana, a gente quer saber algo diferente: Se você pudesse participar como convidado de qualquer podcast, qual programa você escolheria? E por quê? Como sempre, a caixinha vai ficar aberta nos stories do Instagram do Pod Notícias por apenas 24 horas, então não deixe de acessar lá ainda hoje pra deixar a sua participação, em @pod.noticias. Eu também te aconselho a seguir a gente, que é pra você participar das nossas interações toda segunda-feira e acompanhar nossas postagens ao longo da semana. Instagram do Pod Notícias SOBRE LANÇAMENTOS: 13 - Na última segunda-feira, as atrizes Ana Hikari, Agnes Brichta e Nina Tomsic lançaram o podcast "Clube do Erro". No programa, elas analisam as histórias dos ouvintes, julgando se eles fizeram a coisa certa ou se cometeram um erro, olha que legal. As histórias são enviadas pelos ouvintes por meio de um formulário, onde eles descrevem o que aconteceu, e enviam com um título que começa com a frase “Eu tô errado de…[fazer tal coisa]?” - aí vai do que a pessoa tá contando, é claro. A gente consegue imaginar de onde veio a inspiração pro projeto, já que esse formato de texto é um clássico do Reddit, mas com a tag "Eu sou o babaca por ter feito isso?". Enfim, existem esses conteúdos por aí. O Clube do Erro é um programa diário, que já está disponível no Spotify, Amazon Music e também Deezer. Link 14 - E no último sábado, dia 27 de julho, foi lançado o podcast "Bauru ao Pé da Letra". O programa, produzido pela editora Mireveja, vai reunir 30 escritores bauruenses pra falar de temas como movimentos literários de Bauru, literatura da periferia, romances, linguagem poética e a presença das mulheres no mercado editorial. Em cada um dos episódios de 90 minutos, três escritores vão sentar pra conversar e discutir sobre a pauta do dia. O primeiro episódio já está disponível no Spotify e no site da editora. Os próximos vão ser postado toda semana às quartas-feiras, até o final de setembro. Link RECOMENDAÇÃO NACIONAL: 15 - E na nossa recomendação nacional dessa semana, a indicação não vai ser feita pelo Leo! Hoje, que é a última segunda-feira do mês que julho, encerrando a campanha #OPodcastÉDelas2024, quem vem apresentando o quadro sou eu: Lana Távora. Você já me conhece por aqui como a guria que escreve o roteiro do Pod Notícias. Mas se é pra apoiar a campanha, a gente vai apoiar do jeito certo, né? Então a recomendação de hoje é de um podcast feito de mulher, para mulher. É o podcast "Não quero ser mãe, e agora?" produzido e apresentado pela Amanda Noventa. A Amanda tem 41 anos, está a mais de 10 anos com o mesmo parceiro e decidiu que não quer ter filhos. O programa reúne mulheres em conversas descontraídas sobre liberdade de escolha, pensando especialmente naquelas que ainda têm alguma dúvida. Mas também tem espaço praquelas que já se decidiram, ou que só gostam de um bom papo. O Não quero ser mãe, e agora? é um podcast obrigatório pra toda mulher que pensa no futuro; seja childfree mesmo, ou seja como eu, que já tenho um filho lindo de 8 anos que é a paixão da minha vida. Então não deixa de conferir e de assinar o podcast no seu agregador favorito, pra não perder as novidades e as discussões tão importantes sobre esse tema tão delicado. Link E assim a gente fecha esta vigésima quarta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à íntegra das notícias com todas as fontes e a transcrição completa do episódio, além dos artigos dos nossos colunistas e todos os links relacionados. Acompanhe o Pod Notícias diariamente:- Canal público do Telegram- Instagram- Page do Linkedin Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually.Hear why on this episode of The Current Report.______To read the full stories included in this episode:Under pressure, Google halts third-party cookie deprecation in Chrome: https://www.thecurrent.com/google-third-party-cookies-deprecation-chrome-identity-privacy How Google's U-turn on cookie deprecation will affect European marketers: https://www.thecurrent.com/google-cookie-deprecation-european-british-marketers-identity-privacyDigital Audio Ad Spending Forecast and Trends Q2 2024: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-q2-2024 ______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.Further reading:Activists 'hack' billboards to protest against Shell advertising'I need to be selfish,' says Chris Freeland as he leaves RappOak Furnitureland puts down roots with new media agencyTony's Chocolonely launches global media reviewAsda bags social media agency after competitive pitch Hosted on Acast. See acast.com/privacy for more information.

In episode 177, Erik and Kerel talk with Cynthia Morgan Jenkins, Head of Supplier Diversity and Managing Partner at GroupM, the world's leading media investment company. Cynthia was born and raised in Long Island by two parents who grew up in the Deep South of North Carolina. She was a dancer through and through until one day she got injured and her mom pushed her to do something that wouldn't be affected by an injury like that. This was her start into media and advertising. Cynthia started her career as an intern in radio, then went into sales at the radio stations, getting her first job out of college working with Howard Stern, leading her to help start the first hip hop radio station in the country, eventually moving to BET where she stayed for ten years, and now at Group M. Cynthia also shares what her AKA sorority means to her, keys to great leadership, what gets her excited, advice she would give herself first starting out in her career, ways she's still growing and learning as a person and professional, and so much more. Timestamps 0:29: Cynthia Morgan Jenkins, Head of Supplier Diversity and Managing Partner at GroupM shares exactly what her role is, her responsibilities and how the role came available 2:10: Cynthia was raised in Long Island, a place she is so proud of, but feels a certain way about, she shares her family's heritage from the Deep South of North Carolina all the way to Long Island 5:26: The next place Cynthia would like to explore and to find connections to her culture 6:54: What Cynthia was pursuing before getting into media and advertising, the trials and tribulations she faced, including going against her mom's wishes, and how what she does now fulfills her in the same way 8:58: Self-proclaimed risk taker, Cynthia, shares the many other roles she's been in which were created for her to step into, getting into radio out of college, and launching the nation's first hip hop radio station 11:24: Cynthia's professional and personal learning experience at BET, where she worked for 10 years, the motto she kept there, and how that was the place she found her voice 14:03: Alpha Kappa Alpha Sorority Incorporated is Cynthia's, her mother's, and now her daughter's sorority and she shares why that bond of sistership is so important and how she brings that to every part of her life and who she is 15:44: Cynthia's keys to leadership, knowing your why, being worthy of being followed, the ability to receive feedback and self-awareness 18:09: The types of stories that get Cynthia excited, her favorite color and what it means to her, and truly feeling a piece of art even if you don't understand it 100% 19:38: Advice Cynthia would give to herself today, which coincidentally is the mantra she has for herself right now, and how she deals with anxiety and overthinking 21:03: The one thing Cynthia wishes she were better at, how she discovered where her real opportunities came from, and how it's more about groups than parties nowadays 22:48: Music in Cynthia's rotation at the moment, including a song from West Side Boogie that reminds her of her mom, of motherhood, and hits close to home 26:33: How to connect with Cynthia on LinkedIn and Instagram Follow Us: Newsletter: bitly.com/2QLEY8U Linkedin: bit.ly/2ZZUBxG Twitter: bit.ly/2Qp0SzK Instagram: bit.ly/2QLfEQc

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and Alex Brownsell. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠⁠Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions Follow GroupM on LinkedIn for more content GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publishers. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media buys, leading to more effective campaigns and better return on investment (ROI). GroupM has integrated attention metrics into their performance-centric strategy, evolving with changing times and ensuring maximum value from every marketing and media dollar invested. Mars has found attention metrics to be correlated to business success, improving the effectiveness of their campaigns by understanding the quality of each impression. Adelaide is working to make attention metric data available in whatever way advertisers want, including via GroupM Nexus's custom algorithms. The use of attention metrics has led to responsible media investment, driving better outcomes and creating a positive feedback loop for advertisers, publishers, and consumers. The future of attention metrics includes embedding it in buying systems, scaling it across more digital platforms, and incorporating the data into planning tools. There is a need to evolve measurement models to shift from volume to value, aligning with the long-term effects of attention metrics in creating a shared understanding of quality and driving more trust in the market. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment.  Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. -- GroupM Socials

This episode from Cannes of The Rebooting Show, presented by Outbrain, features David Kostman (CEO of Outbrain), Kate Scott-Dawkins (Global President for Business Intelligence at GroupM), and Johanna Mayer-Jones (chief advertising officer of the Washington Post). They discuss the ad market's growth contrasted with the decline in ad revenue for news publishers. Emphasizing the value of trusted journalism, they explore the importance of advanced audience targeting and AI in creating brand-safe environments. The conversation highlights the need for new strategies and better communication to showcase the value of news audiences to advertisers.Skip to topic:00:00 Introduction01:43 Panel Introduction and Discussion Overview02:07 Ad Challenges in the News Business06:31 Impact of Keyword Block Lists08:19 Brand Suitability and Safety23:23 Performance Marketing Trends