Podcasts about innovid

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean's $550 million Innovid acquisition and Wise's counterpoint to recent criticisms of The Trade Desk.

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google's ecosystem. The conversation covered AI's role in campaign automation, supply path optimization, and the Harmony initiative, which enhances ad performance across multiple channels. They also touched on brand safety, DSP market fragmentation, and future ad tech trends, underscoring their commitment to neutral, scalable solutions for enterprise advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid's brand launch, Netflix's Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution. Takeaways The rebranding to Innovid reflects a commitment to innovation. The merger aims to provide brands with better choices in advertising technology. There is a significant shift towards CTV and AI in advertising. Transparency in brand-consumer connections is increasingly demanded. The merger combines the strengths of Innovid and Flash Talking. Clients will experience immediate benefits from the merger. The focus is on scaling personalization across all screens. Innovid is now the second largest independent ad server. The integration will enhance creative delivery and measurement capabilities. The future of advertising lies in an omni-channel operating system. Chapters 00:00 Introduction to Innovid's Rebranding 03:00 Industry Shifts and the Merger's Significance 06:00 Integration Plans and Future Innovations Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's MadTech Daily: Rising Number of Ads Displayed on MFA Sites; Daily Mail Publisher Invests in AI Startup Prorata; Mediaocean to Buy Innovid for $500m

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don't miss this in-depth discussion on the future of advertising!

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry.Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry.Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode. TakeawaysKrista Panoff's career path was not linear, starting from a snowboard company to AdTech.The importance of adaptability when transitioning between companies and cultures.Every company has its challenges, and it's crucial to focus on opportunities.Innovid is expanding its offerings beyond measurement to enhance user experience.AI is playing a significant role in creative generation and optimization in advertising.CTV is becoming more accessible to a wider range of advertisers.The industry is seeing a shift towards self-serve ad management systems.Understanding the complexities of the ecosystem is vital for advertisers.The debate around monopolistic practices in AdTech is ongoing and complex.Career growth in AdTech requires perseverance through challenges.Chapters00:00 Introduction to Krista Panoff and Her Journey10:25 Career Highlights and Innovations at TransUnion14:16 Innovid's Core Offerings and the Role of AI17:41 The Future of CTV and Industry Trends25:27 Debates in Ad Tech: Google and Trade Desk Perspectives28:10 Final Thoughts on Career Growth and Innovation

In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV). Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV challenges, including frequency management and real-time optimization. The conversation explores how self-service tools are leveling the playing field for small and medium-sized businesses in CTV advertising. Krista also highlights emerging trends in the industry, such as the focus on outcome-based measurement and the shift towards automatic, real-time campaign optimization. Throughout the discussion, she emphasizes the need for advertisers, publishers, and tech providers to collaborate in addressing CTV's growing pains and improving viewer experiences. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

AdTechGod sits down with Katie Evans from Magnite. Katie is the Chief Operating Officer at Magnite. Her journey to the top is incredible. Embodying dedication, strategic foresight, and a passion for leadership.Starting her career with a humble beginning at Mindshare/Maxxus, Katie quickly demonstrated her exceptional capabilities and drive. Now, at Magnite, Katie continues to break barriers and push the envelope, leading her team with a vision that's setting new standards in the space. Her story is a testament to her resilience, adaptability, and her relentless pursuit of excellence.Thank you Innovid for advertising on this episode. Mentioned in this episode:ADTECHGOD DISCLOSURE

AdTechGod sits down with Lauren Fisher from Advertiser Perceptions.Lauren is the General Manager of Business Intelligence at Advertiser Perceptions.Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's current trends and future direction.Lauren is currently the General Manager, a role where she leads efforts to decode the complexities of our industry, providing actionable intelligence that helps companies navigate market dynamics. Her work is not just about data; it's about crafting stories that resonate, guiding strategic decisions that shape the industry.Thank you Innovid for advertising on this episode. Mentioned in this episode:ADTECHGOD DISCLOSURE

AdTechGod sits down with Rick Holtman from HUMAN.Rick serves as the Vice President of Sales at HUMAN. Rick has a robust career spanning more than a decade, he has significantly influenced several high-profile companies before his tenure at HUMAN, including nearly seven years at Freewheel, Watchwith, and AMC. He is known for his deep industry knowledge and extensive experience and unique perspective.Thank you to Innovid for advertising on this episode. Mentioned in this episode:ADTECHGOD DISCLOSURE

AdTechGod sits down with Miles Fisher from Roku. Miles is the Sr Director, Strategic Advertising Partnerships at Roku. Starting his career as an account manager at MediaMath, he progressed to a role at Google where he concentrated on their marketing platform, with a particular focus on the Data & Telco vertical.Miles has been a positive face to Roku often taking part in panels and speaking engagements. We have interacted online and I am really excited about hearing about his journey and how he landed at Roku.Thank you Innovid for advertising on this episode. Mentioned in this episode:ADTECHGOD DISCLOSURE

AdTechGod sits down with Tim and Chris Vanderhook from ViantTim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech. Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.The Vanderhooks are known not just for their business acumen but also for their forward-thinking approach to the advertising ecosystem.Thank you to Kevel and Innovid for advertising on this episode.Mentioned in this episode:ADTECHGOD DISCLOSURE

Innovid specializes in advertising services for digital and TV platforms. It offers a suite of products designed for the creation, delivery, measurement, and optimization of video ads. These services are detailed into four main categories: creative composition tools that integrate with existing creative software to enhance ad interactivity and personalization; a buy-side ad server that manages delivery and measurement of ad impressions across digital and connected TV (CTV) platforms; advanced analytics capabilities following the acquisition of TV Squared, and Harmony, which allows buyers and sellers to transact without middlemen.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

AdTechGod sits down with Ana Milicevic. Ana is the Principal and Co-founder of Sparrow Advisers. Ana worked at companies we recognize today including Adobe, SAS and Signal acquisition by Transunion.Sparrow Advisers specializes in identifying and executing on opportunities that drive value and change. Under Ana's leadership, the company is redefining what's possible in the digital space, focusing on strategic investments, consulting, and operational excellence.Thank you to Innovid and Kevel for advertising on this podcast. Mentioned in this episode:ADTECHGOD DISCLOSURE

AdtechGod sits down with Jarred Wilichinsky from Paramount.Jarred Wilichinsky is the Senior VP of Operations at Paramount. Over the past 4 years Jarred has been running ad operations teams for Paramount and previously spent 15 years at CBS interactive in multiple roles starting as a Traffic Coordinator and moving his way up to Vice President Video Monetization and Operations. It isn't hard to see that Jarreds commitment to leadership, technical knowledge and best in class ad operations team is what brought him to where he is today.Thank you Innovid for advertising on this episode

AdTechGod sits down with Lizzie Black from Kargo.Lizzie Black is the VP of National Sales at Kargo. Kargo is known for its innovative advertising solutions. It excels in creating, managing, and optimizing campaigns for brands and agencies with a focus on high-quality, creative ad formats within premium content. Lizzie is a powerhouse in the advertising industry, boasting an impressive career that spans across leading companies such as Meredith, Hearst, Valassis, and Federated Media.Known for her exceptional leadership skills and a steadfast commitment to building meaningful relationships, Lizzie has carved a niche for herself as a sales leader whose hard work and dedication have led to remarkable achievements.Thank you to Innovid for Advertising on this episode.

Elon Musk's 15-year tenure as Tesla CEO, Goldman Sachs' preferred stock yield, Innovid's CFO resignation and preliminary revenue, Byju's delayed financial results, Pavan Agarwal on gender equality and Chandrayaan-3, Pinstripes' merger with Banyan Acquisition, Ghana's debt restructuring proposal, Five Star Franchising's growth recognition, Savola Group exploring options for Almarai holding, and investing in music royalties on Yahoo Finance's Next.

Sarah interviews Stephanie Geno, Chief Marketing Officer at Innovid. Innovid offers television and digital advertising management and distribution services to large brands. Stephanie tells Sarah about InnovidXP, the company's latest platform aimed to serve advertisers in today's converged digital entertainment landscape.

Tal Chalozin is co-founder and CTO of Innovid, a connected TV and video advertising platform for advertisers to engage consumers across all screens and channels. Tal leads Innovid's long-term technology vision, global product creation and implementation, and business development efforts, as well as identifying and developing emerging trends and opportunities for product innovation and digital TV/OTT collaborations. He has forged partnerships with Facebook, Snapchat, Twitter, Samsung, Roku and Hulu, amongst others, to help advertisers bring interactive video to viewers everywhere.

In this episode, Tal Chalozin, CTO & Co-Founder of Innovid, joins Pam and Val to discuss the challenges surrounding digital ad personalization and when does ad personalization cross the line and become too personal. They also take a look at viewership trends, capturing viewers attention and Amazon's plan to trial shoppable ads in the near future.   For more information visit: www.amobee.com/podcast    For more information on Innovid visit: www.innovid.com/

We touchdown in Chicago, Illinois to chat with the ever compelling Loren Rodgers. Loren is a Client Operations Manager for Innovid. Since relocating to the Chi, her career has transitioned intentionally to a role that would support the lifestyle she has envisioned for herself since adolescent age. Through navigating a new city, developing a new support system, and many adventures between...Loren has created a space for her to thrive, have fun, and just as important, be at peace. Join us as she shares her journey!

CTO and Co-founder Tal Chalozin walks us through Innovid's ad serving, asset management and measurement offering.  For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g The full version of this episode is available at https://marketecture.tv/programs/innovid-tal-chalozin . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Product Managers without non-technical background often have a lack of confidence in their abilities, thinking technical knowledge is imperative for the PM role. That is not necessarily true, even with technical product likes data or machine learning (ML). On this episode, Raj Muhar, Director of Product at Innovid, shares how she navigated her product management career in a technical field without a technical background.We discuss the day in the life of a data / ML PM, advice for those wanting to get into this product area, and resources to help with the learning journey.

President Jo Kinsella and CTO Blair Robertson talk about TV Squared's measurement and attribution platform for converged TV advertising. Recorded: May 2022. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g The full version of this episode if available at https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson . Visit https://www.Marketecture.tv (Marketecture.tv) to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2022 Marketecture Media, Inc.

Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it's going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways. Pre-pandemic, CTV advertising was on the rise, but it really came [...] The post S3 E6: CTV and the Consumer Journey – With Jessica Hogue appeared first on Emodo.

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience.But what will the future of CTV advertising look like?In this episode of Infutor's Identity Revolution podcast, our host Cory Davis welcomes Tal Chalozin, the CTO and co-founder of Innovid, an adtech firm focused on the creative optimization and measurement of video ad serving. They talk about the inevitable switch from linear TV to CTV, why measurement will play a crucial part in this transformation, and the main predictions for the future of CTV.

This week's Friday Fireside welcomes TVSquared President, Jo Kinsella, fresh off the acquisition of TVSquared by Innovid. Jo (who was our Friday Fireside guest way back in July, 2020) details the process and timing of that acquisition, and explains in detail how the combination of TVSquared and Innovid has generated industry excitement that includes working agreements with the likes of Simulmedia and iSpotTV, as well as accelerating business growth in the advanced-TV advertising space. TVSquared and Innovid together have, in the opinion of the good doctor, The Right Stuff With Scale!

This week we breakdown earnings from Disney including the new subscriber numbers and ARPU they announced for Disney+, Hulu and ESPN+, while also losing $593 million in their D2C business in Q4 2021. We also detail earnings at Vimeo along with some major problems in their business and multiple changes they announced regarding their go-to-market strategy. Other news highlighted include revenue numbers from FOX Corporation, new bundling pricing from fuboTV, Brightcove's appointment of a new CEO and the problem many in the media and industry have separating facts versus opinions.Companies and services mentioned: Disney+, ESPN+, Hulu, Disney Streaming Services, FOX Corporation, Tubi, Vimeo, Brightcove, fuboTV, Needham & Co., Netflix, Allure Security, Discovery, WarnerMedia, Innovid, TVSquared, Roku, Peloton.Questions or feedback? Contact us at dan@danrayburn.com

Tal Chalozin, CTO of Innovid, talks about why the software company could be the heir apparent to classic third-party measurement firms such as Nielsen and comScore in the digital era. Chalozin also weighs in on why marketers are going to have to accept a certain level of fragmentation, which will make ad targeting via identity data challenging. Yet in his mind, the idea that targeting was perfect during the cookie era has "always been a pipe dream." Guest: Tal ChalozinHost: Mike Shields

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Approaching their Q4 SPAC, Innovid CTO and Co-Founder, Tal Chalozin, joins us for this week's Friday Fireside. We discuss the upcoming SPAC, with a Pro Forma Valuation of $1.3 Billion; why Tal won't replace his online interview sign (even with that valuation); whether we can live WITHOUT Nielsen, given the current troubles; Innovid's success at “poaching” customers from Google Campaign Manager; and Wild Turkey (of all things). A highly entertaining Friday Fireside.

Innovid was one of the earliest players in TV ad tech. The company will go public via SPAC in Q4, placing it in the growing herd ad tech unicorns. Netter discusses its origin story and future roadmap.

Independent buy-side ad platform Innovid is about to go public. We talk with the company's co-founder and CEO, Zvika Netter, to understand why now and why fragmentation is the industry's greatest challenge.

SSSA Assistant Director, Ivette De Santiago, sits down with Florida based artist Kelsey Wilkerson to discuss her art practice and her journey of self re-discovery during the pandemic. Kelsey discusses how she went from working in a busy Manhattan office to taking the office with her through out several cities in Florida, including onto a boat. She has discovered a love for wilderness photography that she manages to do while on a kayak. She is also exploring with watercolor painting, and loves to make digital paintings of Sheera the cat. Kelsey graduated from the University of Florida with a BFA and now works as a Senior Creative Designer at Innovid. She is also taking a class to become an unofficial wilderness explorer, or a wilderness tour guide. instagram @kelseywilkerson.art

As Vice President of B2B Marketing at Verizon Media, Jen Whelan loves telling tech stories without the geek-speak. Jen joined Verizon Media in 2020 and brings 23+ years of marketing experience to her role, having led successful growth initiatives in advertising technology at Criteo and Innovid and across global innovation brands such as Qualcomm, Microsoft and Intel. In addition to B2B marketing, Jen has driven key B2C strategic initiatives and integrated marketing campaigns for Office 365, Windows Phone and T-Mobile flagship devices.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

Cutting the cord is not new, it’s just getting more popular as companies such as Netflix and Hulu, which have each been around for more than a decade, continue to rise. But as consumers continue ditching traditional broadcasting platforms with more frequency, brands are being forced to find new ways to reach their audience, and one way they are doing that is through connected media devices and CTV. Unlike traditional broadcasting platforms, which offer a limited amount of commercial inventory per show, CTV is providing brands more flexibility and thus, more opportunity.“When you think about what's possible in this new digitized version of TV, and when you think about the fact that more and more consumers are cutting the cord, it allows you to secure more reach than ever has been available before through connected television and online video inventory, but it allows you to be more specific and targeted in how you buy that connected inventory.”But how brands distribute to platforms and reach their target audience is the challenging part. Stephanie Geno, the Seniior Vice President of Marketing at  Innovid, is here to help. Innovid is an online advertising technology company that offers distribution and management of digital ads and on this episode of Marketing Trends, Stephanie dives into how the company is harnessing CTV to change the ad game. Plus, she discusses best practices for targeted advertising, and why personalization is a great tool, if you can get past its downsides.Main Takeaways:Cord Cutters: More and more consumers are shifting their viewing habits from relying on traditional broadcast and cable companies to subscribing to streaming services. And while this is not shocking, what is surprising marketers is the amount of inventory and targeted advertising that is available to them through connected tv and the smart marketers are putting that inventory to work for them.Universal Metrics: There is a growing need to create a universal metric system that allows marketers to have a baseline of comparison across various forms of digital marketing. Advertisers need to think in terms of both macro and micro effectiveness across their ad buys, and they need to optimize both.Personalized to My Needs: Personalization creates greater relevance for marketers, but it’s also creating a greater ability to be agile. However, it does not come without its pitfalls. When one-to-one personalization entered the market, it set off a chain reaction of overly-complicated strategies and forced marketers to overthink things. Personalization tactics should be used as a tool to broaden your reach, but also to help marketers extend their creative efficiency, with the ability to test, learn and optimize their practices.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.Show Less

Episode 79 features a live panel discussion with Dennis Colon - Head of Global Operations at SuperAwesome, Stephanie Geno - SVP Marketing at Innovid, and Alicia Ray - Sr. Manager of Product Marketing & Strategy + Founder of The AdTech Collective. As part of LiveIntent's Black History Month programming Dennis, Stephanie, and Alicia provide advice for career development and growth. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc  Linkedin: http://bit.ly/2ZZUBxG

In this episode, we speak with Stephanie Geno, Senior Vice President, Marketing at Innovid where she is responsible for overseeing all aspects of marketing.  We chat with Stephanie about how growing up in a diverse community helped shaped who she is today, what 2020 has taught her about marketing, why she feels discrimination in the workplace has gotten worse and the unfortunate experience of being the target of a racially motivated zoom bomb. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc  Linkedin: http://bit.ly/2ZZUBxG

Innovid CTO and Co-Founder Tal Chalozin joins Cross Screen Media CEO Michael Beach to share his data-driven perspective on opportunities for agencies, networks, and brands across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup​

http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.Want to be notified when we publish?Subscribe http://itvt.com/subscribe

Eric John, Deputy Director of the IAB Digital Video Center of Excellence and Tal Chalozin, CTO and Co-Founder of Innovid have an in-depth conversation about the state of streaming video marketing in the time of COVID-19. They’ll analyze the implications for marketers, publishers, and consumer behavior. See acast.com/privacy for privacy and opt-out information.

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid. Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video. Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives. Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!" Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements. Want to be notified when we publish?Subscribe http://itvt.com/subscribe

En este cuarto episodio tuvimos el placer de entrevistar a Alan Karpovsky, ingeniero informático del ITBA, que fundó “Herolens" en 2015, una plataforma de software y marketing digital que recientemente fue adquirida por Innovid, una compañía israelí líder en el mercado de Connected TV en EEUU. Alan fue seleccionado por la revista Forbes como una de las “30 personas Forbes” de 2019 y distinguido por el Departamento de Estado de EEUU como uno de los emprendedores con mayor impacto. --------------- '¿Qué Estás Tramando?' consiste en conversaciones con emprendedores para conocer su historia, desafíos y nuevos proyectos. Conversaciones para que personas como vos, con ganas de emprender y desafiar el mundo en el que vivimos, conozca experiencias, fallos y herramientas de personas que comparten la misma pasión. Este Podcast es realizado por el Club Trama, conformado por estudiantes del Instituto Tecnológico de Buenos Aires que buscan fomentar la innovación y la motivación en la comunidad de jóvenes estudiantes de Argentina y Latam.

Download the Innovid 2020 State of Connected TV ReportLearn about InnvoidTal Chalozin LinkedIn profileRelated episode: Direct-to-consumer streaming service launches and first impressionsListen to Episode 20 for more information on interactive advertising and video monetization technology--------------------------------------The Video Insiders LinkedIn Group is where thousands of your peers are discussing the latest video technology news and sharing best practices. Click here to joinWould you like to be a guest on the show? Email: thevideoinsiders@beamr.comLearn about Beamr--------------------------------------TRANSCRIPT: (edited lightly to improve readability)Tal Chalozin:       00:00          Innovid is what we call a video marketing platform. It's a technology platform sold to marketers, brands executives, and agencies that lets them do three things. First and foremost what is called an ad server. It's a technology that actually streams the ad to every website. So if a marketer, let's say Chrysler, or Proctor & Gamble or Best Buy, or others is advertising on YouTube or Hulu or Fox or NBC or New York Times there's a centralized platform that you can actually manage the campaign, upload the MP4's and actually do the streaming and make decisions on now on which video file to serve. So right now we're very fortunate to be the largest video ad server in the world and in many other countries in the United States and many other countries that we operate in. Tal Chalozin:       00:51          A little over a third of all video ads in the United States are being streamed by Innovid. So if you tune into every website and every app, let's say Hulu, one out of three ads, and as a matter of fact on Hulu, it's probably even higher than that. Almost one of every two ads would be, one's coming from Innovid every day. We stream roughly 450 years' worth of ads. And this is just ads content. So we stream a lot of videos. To complete the story of our platform. At a core it's an ad server. And then on top of that there are two applications. One is around creative and the other one is around measurement. Announcer:          01:31          The video insiders is the show that makes sense of all that is happening in the world of online video as seen through the eyes of a second generation codec nerd and a marketing guy who knows what I-frames and macro blocks are. And here are your hosts, Mark Donnigan and Dror Gill. Dror Gill:          01:51          Today we have a very special guest and an old friend of mine Tal Chalozin who is the CTO of Innovid. Hi Tal. Welcome to The Video Insiders. Tal Chalozin:       01:59          Hello Dror. Hello Mark. Thanks for having me. It's a true honor. Mark Donnigan:      02:03          Yeah, welcome Tal. So tell us about Innovid. Tal Chalozin:       02:07          Innovid is a software company that I had the honor of starting together with my two friends and co founders, Zvika Netter our CEO and Zack Zigdon who runs all of our international business. And myself, it's a company that we started back in 2007. Before I explain what we do, just to take you back almost 13 years ago, this is the time after Google acquired YouTube and Hulu as a streaming site was kind of an inception mode. NBC and News Corp started this operation to bring streaming television into the internet. Tal Chalozin:       02:49          And what we said back then is that we believe that the future of television is over IP and to be streamed. We thought that when this would happen the one thing that we really want to tackle is the viewing experience around the advertising. Because it was clear that marketers and ad dollars take a very, very important part of the experience of television subsidizing content and creating the access to so many different people. But it's also clear that sitting through a pretty boring 30 second spot and that every person around the United States in a broadcast time window would see the exact same ad. It's kind of silly. And so we went on a journey to build a software that helps to create a better viewing experience around commercials. Tal Chalozin:       03:44          So we started with the technology, with technology that allows what is called in kind of layman terms virtual product placement. It was a computer vision technology that lets you process videos and reconstruct the 3D. So understanding occlusions and backgrounds and foregrounds and planes and allow you to render a product a 3D product in 3D images into the shot. And it looks like as if it was there while the content was shot while reproducing all the shades and lighting and again, occlusion and, and things like that. This was where we started. We got a bunch of patents. This is how we raised our A round back then. We got so many awards. It was awesome. But then what we learned is that it's amazing, but advertising is a business of scale for marketers to actually play. Tal Chalozin:       04:38          One of the main things that marketers gain out of television is a massive megaphone that lets you tell your story to millions, if not hundreds of millions of people in 30 seconds. So then we went on a journey to better learn this business and expanded more and more capability and fast forward to today. Innovid is what we call a video marketing platform. It's a technology platform sold to marketers, brands executives and agencies that lets them do three things. First and foremost what is called an ad server. It's a technology that actually streams the ad to every website. So if a marketer, let's say Chrysler or Procter and Gamble or Best Buy or others is advertising on YouTube or Hulu or Fox or NBC or New York times there's a centralized platform that you can actually manage the campaign, upload the MP4's and actually do the streaming and make decisions on which video file to serve to the individual that is streaming the content. Tal Chalozin:       05:48          So right now we're very fortunate to be the largest video ad server in the world. And in many other countries in the United States, many other countries that we operate in a little over a third of all video ads in the United States are being streamed by Innovid. At a core it's an ad server. And then on top of that, there are two applications. One is around creative and the other one is around measurement. Our headquarters in New York. There's 350 people, a big R&D center in Israel and then offices across the U S and in Europe. And in APAC. If you read the trades, it seems like the future of television has no ads. Disney Plus, Netflix, Amazon, Apple, all of the big services that made a lot of splash in the press toot the horn of no ads. Tal Chalozin:       06:43          This is very nice for marketing, but in reality advertising dollars pays the bills that makes so many pieces of content to be streamed. The subscription services could not really thrive on subscription alone, let alone when you're talking about a massive global service that would like to reach hundreds of millions of subscribers. You cannot do that only with subscribing. With subscription dollars or advertising is a very strong market and in the future will be that. Easy testament is that just last week NBC launched or Comcast launched there foray into that game called Peacock. And the main thing that they said is that, Hey there's so much noise around advertising, about no ads. This cannot work. We will include ads. Tal Chalozin:       07:36          And this makes to the second part of what I wanted to say about the future is that, but they put a lot of emphasis around ed experience. So it's not that you will see ads in the same way that you're used to watching television. There will still be ad breaks, but it will look and feel very, very different than what it used to be on television. And we play a very big role there and in other places. And we think that yes, the future of television is over the internet, over IP. The future of television is with ads, or at least in some capacity of it, but it would look and feel much different. Dror Gill:          08:14          I want to ask a question regarding the, the ad server component. And these ads go interleaved into content experiences sometimes before or after or during the actual streaming of the content. So how do you match the resolution and the quality of the ad that you provide to the actual content that is being streamed? Because I don't assume that somebody watching a 4K movie would like to be interrupted by like an, you know, an SD, low quality ad. It would probably be quite annoying. Tal Chalozin:       08:52          I have so many things to say about this stuff. First of all, before I answer exactly how we did it I can tell you that people think that the internet is so advanced in 2020 so all of this problem is practically solved. And there is no real problem to bring television over the internet and it's not really true. I'm sure you know you know, very well the general standard in the video ads industry right now is that we as the server that generated the file and hosts them, would create an XML template called vast V A S T and put multiple video renditions in a file and create a manifest that would have different renditions of and actually different encoders as well. Tal Chalozin:       09:44          Of the file. It used to be, we used to put FLV and other stuff. But right now it's all MP4 containers. But anyway, you put multiple renditions and then the actual player picks the right one and the player, essentially what it's doing is doing playlisting. So picking the right ad at the right time and there is a, in the last, the last few years, but honestly, just in the last year, there is a big change in the way video ads are being streamed. Moving from what used to be called CSAI client side ad insertion, AKA playlisting. So on the client you download some, some type of playlisting and then you just move between different files even if it's the main content - it doesn't matter the rendition, you would still switch between different files that you do progressive downloads for. Tal Chalozin:       10:45          Most of the very large sites and today apps are what is called SSAI server-side ad insertion. Essentially it doesn't matter what file we bring. You convert it into an HLS stream, create TS files, and then do kind of the, the term that everyone is using is manifest manipulation. So just manipulate the M3u8 and swap packets, TS files inside the M3u8. I hope that I don't need to explain everything that I'm just saying, but stop me if you want me to. So essentially let's say on Hulu, this is how it works. You will tune into a stream and you hit play on an episode of a, I don't know, The Good Wife on Hulu. What they will do, they will go, let's say this is 48 minutes of an episode or 21 minutes of an episode with multiple ads that need to be weaved throughout. So what they will do, they will do a server side call to all the different ads and then get either an MP4 and do just in time transcoding for it. Or, if it's pre-prepared, like a lot of the things that we do you would get the actual TS file and then just merge it into a single M3u8 with content TS files in the right rendition and the ads. Mark Donnigan:      12:09          So Tal, are you actually able to get the, you know, I'll call it the mezzanine file of the ad, and then you can create a high quality or at least the highest quality possible for the, you know, target resolution and bit rate or are you limited by the fact that sometimes, you know, you may get a mezzanine quality and other times it may just be a 1080p in which case Dror's example of like a 4K. You're just limited. I mean, you have the quality you have. So can you tell us, shed some light on that? Tal Chalozin:       12:43          It's a fascinating point. This is an uphill battle for us because we are, we're still an intermediary. We're not the post production shop at that makes the video file, so we're limited to whatever you would get. So yeah, the intention is to get a Pro Res or a mez file, mezzanine file, of the ad that allows us to do transcoding into whatever we want. But, that's not the reality all the time. In many cases we would get to your example, a 1080p is a good case. In some cases we get 720 and sometimes we even need to up convert it, which clearly is not really working. Tal Chalozin:       13:34          And the reality is that the 4K streaming of ad supported content is not a real thing as of right now. But, 1080p is definitely one that is. And again, we're in 2020 right now and you can open whatever app without naming names, but you can open one of the biggest apps out there and I'm sure you would get to an ad break and even an unaided eye can see that it's a totally different rendition of the ad, even different audio, let alone volume normalization. But even just the quality of the encoding is significantly different or lower than the actual content. And this is a common case or the state of the internet right now. Dror Gill:          14:24          But this is something you're trying to avoid? Tal Chalozin:       14:26          We're definitely trying to avoid the way that we're doing it is that if you think about it, there are two inputs to our system. One is the ad itself, literally, again the mez file, Pro Res, whatever container that is, an MP4. And then, what is called in ad terms a media plan. Media plan is saying that we are Chrysler, the campaign starts in this date and ends on this date, there is X number of million impressions on YouTube, then on Snapchat, then on Hulu, and then the full list. It's a very complicated meta data of the whole campaign. So those are the two inputs that we're getting. Historically that was just an upload. So in our system, you would go and just upload the files. Tal Chalozin:       15:13          More and more we're trying to get down to the source and create some type of an integration with the, with the DAM, the digital asset manager. Let's say, again, this is a Chrysler commercial, Chrysler 300 commercial. Someone actually did the post for it, and they do have the approved asset at the best quality possible. But those are not our customers. So sometimes we don't get access to that and we need to beg the customer to get that and try to explain what's the outcome if they don't get it. So what we're trying to do is to get down to the source as close as possible. So then that post-production shop would actually have an API to us, or even if they upload, they would upload the source and not have a downsample of it. Mark Donnigan:      16:05          So our audience, are largely encoding engineers, video engineers, and we just hear over and over again incredible frustration about this. Dror and I were just talking to a very large live sports streaming service last week and the person responsible for encoding was lamenting that whenever there's issues with quality, it's because he can't do any better. It's a source issue! The high quality asset exists. Why can't we get access to it so that we can provide an incredible advertising experience. And I'm just wondering, how do we fix this? Tal Chalozin:       16:50          How do we fix that? As more hours per day continues to pour into the connected, let's call it the connected television space, and as more and more ad dollars flow in there, and then more and more people cut their cord or shave their cord or are cord nevers and haven't even been exposed to traditional television, this becomes the norm and not the new thing. It's essentially a supply chain or a workflow problem because as you said, the file is there. It's not that someone is shooting on an SD camera and now you, you're stuck with a shitty file. People are using RED cameras to shoot it. So yeah, so it's more of a workflow problem. And this is what we set out to do is to just remove the clutter and connect everything in an industry that wasn't connected. Ads on television, still are being delivered predominantly through FedEx with cassette tapes that are being sent to local TV stations. Tal Chalozin:       17:50          This is still a thing. We're moving from this world and now talking about getting a mezzanine or 4K file. I'll tell you about one thing that I'm very keen on, is that another thing is getting the raw asset is one thing. And then another thing, if you look at it, there's multiple parties on the internet that are getting an asset and transcoding it. So let's say that we get the video file. Probably Facebook got the video file as well, maybe not through Innovid. And they also transcoded the video file and then YouTube or Tik Tok got the video file somehow. And then sometimes clients would use Innovid. Sometimes you would go directly into YouTube and upload the raw file. And maybe NBC would get it through some other distribution channel to the broadcast side. Tal Chalozin:       18:44          And then when they run it online, they would take the broadcast file and transcode it as well. So there was multiple people or organization that got the raw footage and then they're in charge of transcoding. This is pretty stupid. It should be some type of a centralized repository because there is an ID to every file and there is an initiative called the Ad ID to make sure that there will be a unified numbering system, and a catalog. And by virtue of that, meta data and tracking just in the ad space so in every ad and then not only did you have a catalog, you can access all different resolutions in a centralized place. So then if YouTube wants a a downsampled version, then you just pick the resolution you want. You don't take the raw and then encode it as well. Tal Chalozin:       19:32          There's an initiative. There are several companies trying to do that. It's kind of a hurding cats type of an initiative. But it's almost a necessity because unless you do that, you will always have those artifacts. Mark Donnigan:      19:46          Yeah, that's right. And that Ad ID in your experience does that travel, I'll use the word seamlessly, you know, between these various systems or is that even an issue of keeping that ad ID intact? Tal Chalozin:       19:59          You know that it is a meta data but in reality again, we are one of the largest platforms that actually accesses files and stream them out and encode them. Most people that do encoding do not carry on all the meta data. That's one thing. Second thing is that most people, actually, most platforms don't even look into that meta data. So don't even expose that or do anything with it. Tal Chalozin:       20:22          Several encoders do not put it in there. So right now, yes, it is there, but it's not fully available. So the solution that is used mostly right now, which you would laugh, is putting it in the actual file name. So literally as an unstructured text on the file before the dot and before you put an underscore and then the the actual file, which clearly doesn't carry through anywhere. So that's the reality again, right now in 2020. It's almost like Dror do you remember Yossi Vardi's example of pigeons carrying DVDs in order to transfer a lot of files, large files? Dror Gill:          21:04          He also did another experiment. He took a snail and he stuck a USB drive on the back of the snail. And then he had two computers connected with a crossed ethernet cable and he was trying to see how the data will go faster through the cable or the snail that is moving slowly between the computers with the USB drive on his back. And I'm sorry to say, but the snail won! Tal Chalozin:       21:28          The industry from the outside seems like, again, it all problems are solved, but it's far from it. You know, the Superbowl is coming up very soon and Fox is going to air the Superbowl and like every year you can access it in streaming as well. And it's still a discussion every year. Is the internet already for that? The term for ad serving in real time in the world of television is called DAI dynamic ad insertion. Every broadcaster that gets the right to stream the Superbowl is asking, are we ready or are we safe to do DAI for the ads or to play it safe are we gonna take the broadcast feed and then just retransmit? I Can tell you a funny story, that last year we did a really cool experiment. Tal Chalozin:       22:19          CBS had the rights for the Superbowl and they use a system that takes the SCTE tone and converts it into an ID3 tag for digital systems. And then on the ID3 we put the marker of the ads, we put the actual Innovid URL of the the ad that is about to play. Originally the system was architected for measurement. So you can do measurements from the client side. So there is something on the client side, gate the ID3 tag and then fire that just do an HTTP get call that URL in order to track track the ads from the client in the most accurate way. But then what we did last year together with CBS is add the ability to also run overlays on top of the video. Tal Chalozin:       23:09          So that URL was not just for measurement, but also downloaded graphics to be displayed as a kind of, as a transparent layer on top of that on the device itself. So if you stream live stream. This is not VOD or anything like that. You do live stream of the Superbowl. Last year many devices on CBS Sports had a small SDK that again, took the SCTE tone converted to an ID3 tag, get a URL for a PNG file or whatever that is rendered in near real time. And then every house on the United States gets something else. We did an experiment together with Pringles. The whole commercial was some type of a game with Pringles. So you would get a message that is tailored to you. Tal Chalozin:       24:00          So, it literally featured the name of your city on it. And then it allows it to use your remote, let's say Apple TV. You can use your remote to left and right to swipe and play some, some kind of a funky game as the ad was playing. So funny thing again, this is 2019. You would imagine that we would have that technology available. This is not rocket science. We're talking about a lot more advanced things on the internet. But even that was super revolutionary and this year this capability will not be available because the way that Fox works is different. But that count is super cutting edge. Mark Donnigan:      24:40          Now Tal, I know that you're working very closely with Roku, so why don't you share with us what you're doing with them. Mark Donnigan:      24:49          Share what you can and tell us about what's happening on the Roku platform because I think that's very important to all of us in, in streaming media streaming video. Tal Chalozin:       25:00          Roku is a streaming device. It is divided into two parts of their platform. One is a device a streaming stick and streaming box. But, Roku first and foremost is an operating system that runs on that device or licensed to TV manufacturers, to TV OEMs. And right now there's eleven OEMs that carries that. Anything from TCL, or Insignia, all the way to LG, and on some SKUs from Sharp as well. And by numbers, Roku is the largest television operating system right now in the United States. The most amount of TV's purchased in 2019 was Roku powered or TVs or streams were powered by Roku. Tal Chalozin:       25:47          So this is larger than Amazon Fire, way way larger than Apple TV or Xbox or PlayStation or whatnot. So this is, this is Roku. Back in the early, early days of Roku this dating back to, to 2014 or 15, we did the first advertising oriented deal with Roku to create a small library and SDK that would be part of their firmware that many years later, the name is Roku ad framework, or RAF. Which is a set of libraries that lets app developers, Roku app developers get access to to stuff they need to run ads inside the app without a lot of work that allows us to create a technology for like, for example, interactive television, something that can be done in a very scalable way because now every app on Roku has the ability to render ads that can have overlays. Tal Chalozin:       26:47          You can press the remote and you can purchase things or send things to your phone or whatever activity you would like. So this is the first thing we've done with Roku and enabled that technology at a mass scale. This is many, many years before Roku was a big success. But at the end of last year, in September we, together with Roku, we announced kind of the second, second act of the innovation on the future of television, which is around measurement. I mentioned at the beginning, the top of the, of the show that we have three parts to our platform, the ad server, which we talked a lot about, different tools around creative. And the third one would be measurement capabilities. On the measurement side this is an area that the television industry, we talked a lot about things that require innovation. Tal Chalozin:       27:41          Measurement is maybe at the top of the list cause right now measurement on television is dominated by a company called Nielsen, which I'm sure many people know that the way they measure television because of lack of connectivity is by putting a people meter or a device in people's home. In very, very few households in the United States that act as a sample or as a panel which presumably should represent every household in the United States. So there's roughly 20,000 families in the United States that represent the television ecosystem, which there is north of 100 million households in the United States. And maybe 80 or 90 million households that are watching broadcast television and they're being paneled by 20,000 that essentially measuring what do people actually watch. Tal Chalozin:       28:42          So, we want to change that. We, and many other important, an important point is that many other companies are, are at it. Because, it's obvious this needs to be changed. But we teamed up with Roku that every one of the devices that carries their operating system, so every one of those TVs that have Roku as an operating system have a small chip called ACR. Stands for automatic content recognition that essentially knows what you're watching. So it records everything that hits the glass. And it doesn't matter if it hits the glass because it's an app on the Roku platform, let's say Hulu or YouTube or Netflix, or you plugged in via HDMI, your set top box or you plugged in an antenna to to the TV or even you have a DVR or VHS plugged into your television. Tal Chalozin:       29:32          Doesn't matter if it's rendered on the screen, then Roku would know what it is. They do a second by second or almost a frame by frame to a catalog. And then know what exactly you're watching and at what time code. We can talk about privacy as well, which is a very important part of it. But this is all opted in. You don't have to contribute this data, but most people do. And then we get this data. We don't care about the individual household, but we can use that as you don't, you don't need a panel anymore where every television is telling you what exactly you're watching. So we are, we're on a mission to reinvent that television measurement in a much better way. Dror Gill:          30:15          That's really amazing. So the television is actually watching what you are watching. Even if it's not streamed through that Roku platform, it's watching everything that is projected to the screen and not only you know, like recording the pixels or they're actually using this automatic content recognition system. Analyzing and knowing what content, what piece of content this is, whether it's a live broadcast or a video on demand. It could be a DVD or a VHS, time shifted or it's an ad. Exactly. Mark Donnigan:      30:51          Where is that fingerprint happening Tal? Tal Chalozin:       31:01          And by the way, a disclaimer, I don't work for Roku and I don't know any internal data about Roku. We have a strong partnership with them. So Roku is unique technology. And by the way, other TV manufacturers are doing the same thing. This is not limited to Roku. Vizio who made a lot of noise around that as well. And many others, Sony and Toshiba and others. Are using similar technologies. What's on the device is mainly picking up multiple pixels, hashing it together and sending it to the cloud. The matching to the catalog is not happening on the device. There's clearly no need for that. And there are several companies that create this catalog and does essentially the pattern matching between the set of temporal data of that set of frames, consecutive frames to a catalog to know exactly what you're watching. Tal Chalozin:       31:55          Is it - what show? What episode? Is it an ad? So one thing is to know the catalog. The other one is to know what is on right now in every... It's a very complicated problem, because sometimes you are you, you may be watching it live. Again, tuning into, I dunno, ABC, but right now because that show is a local show, you would watch it streamed by the Kansas city, Missouri ABC affiliate and it's not a national show. So you can't really match it to a catalog and know is it live or not live? And then when it comes to ads, it gets even more complicated because some of the ads are inserted in real time. So you need to know that that ad is inserted in real time so then it doesn't impact the idea of the stream. You didn't really change the channel. It's just dynamic insertion. Dror Gill:          32:48          So doing all of this measurement, I think it probably puts a lot of responsibility on your part of the value chain on the software that you create, on the reports that you generate. Because based on this I guess is how the content providers get paid right. For showing those ads, as you said. Tal Chalozin:       33:12          We are what is called the system of record for billing. So I mentioned that roughly a third of the ads are being transacted by us. This is a very rough number because the dollars don't go through us. We're just creating the billing. We are the actual counter of something like $5 billion of of ad dollars. So again, YouTube and Snapchat and New York times and NBC and Fox and TubiTV and many other channels and apps are being paid based on our numbers. And in order for that, we need to do a lot of filtration, detecting what is fraud, and making sure there's no false positives, and and many other things like that. And for it, we go through an audit process. So Ernst & Young is the auditor and there's an organization called the Media Rating Council that we go through an audit every year to make sure that what we say we do, we actually do. Tal Chalozin:       34:12          And there's no there's no problems in the counting. And yeah, it happens all the time that we are counting, but also clearly broadcasters or apps would count for their own use as well. And sometimes, unfortunately, the numbers are not the same. So we would say that P&G ran 10 million ads and the broadcaster, NBC, Discovery, what have you, would say that actually it's 10 and a half million ads. So then they need to get paid more. But the way that the contract is written is that Innovid numbers because we're unbiased is what is what will dictate the payment. So you're like the gold standard in measurements. But it's a very interesting, a very interesting world. Tal Chalozin:       35:08          It's an ever changing world. So counting ads 10 years ago and counting ads today is a very, very different business. Mark Donnigan:      35:14          There's a lot of studies and I think you even have one that you can cite if you'd like to that say very clearly that consumers are not opposed to ads. This whole notion that people "hate ads" is actually not true. What they hate is a bad or an irrelevant experience. If the platform happens to know that I'm looking for a new car and I get served a great car ad, guess what? And especially if it piques my interest, that's actually a good experience. Tal Chalozin:       35:48          100%. Yeah. We always use exactly the same term that you mentioned. People don't hate ads, they just hate bad ads. And that's absolutely true. And when you ask people, when you again, when you read the trades, it looks like ads are a very gloomy thing. Tal Chalozin:       36:06          And then you go to platforms like, in my mind, Instagram is the best ad experience ever made. When you see ads on Instagram, it's significantly better. And it's not disruptive at all. You have your thumb there and you can continue scrolling. And then many, many people choose to actually watch that. So completely reverse model. It's not that I'm forced to watch the ad. I literally can continue scrolling the same way that I'm scrolling there. But people literally are choosing to watch that because it's good ads. Mark Donnigan:      36:43          This has been a really amazing discussion and you know we have to do a part two. Yeah, there are few issues we did not cover and we must cover them and it's really been fascinating. Yeah, absolutely. Thanks for joining us Tal. Tal Chalozin:       36:57          I'd love to, thank you so much. Thanks, Mark. Thanks Dror. Thanks everyone that listened. Thanks Beamr. Announcer:          37:04          Thank you for listening to The Video Insiders podcast, a production of Beamr limited. To begin using Beamr's codecs today. Go to beamr.com/free to receive up to 100 hours of no cost HEVC and H.264 transcoding every month.

“Herolens” nace como una solución de tecnología de producto, pero destaca por ser una empresa que se volvió rentable desde el primer año y sin haber levantado capital hasta su 4to año de operación. Descubre como José Ignacio Galindo en conjunto con sus socios crearon una plataforma que gracias a su asociación con Innovid es hoy una empresa con operaciones a nivel mundial. Conoce la historia completa de José Ignacio Galindo en esta edición de Maestros del Escalamiento junto a Daniel Marcos. PODCAST TIMESTAMPS 0:51 Daniel Marcos nos da bienvenida a una nueva edición de Maestros del Escalamiento junto a José Ignacio Galindo, miembro del capítulo de EO Argentina. 1:44 “Herolens” nace hace 4 años como una empresa de servicios que provee software de e-commerce, consumo masivo y travel para generar contenido de marketing a escala. 2:18 La idea comienza con otros 2 socios también del rango informático y con la experiencia de José Ignacio en el ambiente B2B. 4:00 fue después de 4 años de crecimiento sólido y con buenos resultados en que buscaron una ronda de inversión de la que resultó la venta de la empresa a una empresa israelí-estadounidense con lo que ahora cuenta con operaciones a nivel global y de la que ahora es parte de su equipo directivo. 11:55 Es miembro de EO desde hace un año 2019, en su opinión es un lugar en donde “entre más das, más recibes” 12:41 En su opinión, considera que el foro es una de las mayores ventajas de EO pues puede compartir conflictos y experiencias con todos los miembros, aunque por igual, valora mucho la network completa que le ha brindado la organización. 17:42 Su día comienza con 20 minutos de meditación y 5 minutos de agradecimiento para después hacer un poco de ejercicio y continuar con su día. 19:39 José nos platica que los libros que más ha regalado son: “Principles” (Ray Dalio, 2017) y “Awaken The Giant Within” (Tony Robbins, 1991) 24:10 El poder tener la oportunidad de generar equipos ganadores basados en 3 pilares: ser los mejores del mercado, tener un impacto positivo en la sociedad y buscando excelencia en lo que se hace es lo que más le gusta de ser emprendedor. 27:02 Sin embargo, considera que lo más complicado de ser emprendedor es la presión de tener que aprenderlo todo y de forma inmediata, así como el manejo de la psicología personal. 28:17 Para José, considera que su fracaso favorito es permitir que la relación entre empleado y empleador pase de ser bilateral a unilateral. 30:25 El fomentar un pensamiento de “Discusión pensada” en la que se debe dejar de lado que hay una persona que siempre sabe más, que hay barreras y hay puntos ciegos, pero con el objetivo de llegar a una solución, así como permitir la “Retroalimentación Pública” que involucra que todas las personas de la empresa tengan la confianza de poder comentar y criticar todo lo que se hace bien o mal. 35:45 ¿Cuál es la habilidad única de José? Encontrar lo que cada persona hacer mejor en cada momento. 36:20 Recomienda ampliamente ver “Los pilares de la tierra” (Ken Follett, John Pielmeier, 2010), “Darkest Hours” (Joe Wright, 2017) 37:31 Considera que una compra que le ha cambiado la vida ha sido un anillo que le ayuda a llevar registro de su sueño. 40:52 José nos comparte que su propósito de vida transformador es poder empoderar a las personas en el momento indicado. 43:07 Cree que, en algunas ocasiones, la gente piensa erróneamente de el es que es cerrado o no positivo a la retroalimentación 43:55 En su opinión, un hábito raro que tiene es usar su anillo de monitoreo todo el día. 44:27 Si pudiera darle un consejo a su versión joven es que hay que darle un propósito a cada que cosa que se empiece. 45:52 ¿Cómo es la cultura de su empresa? 47: 35 Cree que su mejor decisión en su empresa fue implementar un framework basado en el modelo de “Scaling Up” en la etapa de escalamiento donde había que lograr muchos objetivos, garantizar la comodidad de los equipos y la relación con los clientes. 49:12 Al contratar a alguien se fija en el sentimiento que le genera el candidato y lo evalúa con una fórmula simple: si la capacidad y conocimientos suman, la actitud multiplica. 50:40 A los jóvenes emprendedores les aconseja que no es necesario comenzar con una idea multimillonaria, sino que todo lo que se haga tenga un propósito transformador. 52:19 Despedida y agradecimientos.   INFO FINAL   Conoce más de José Ignacio Galindo en: LinkedIn   Conoce más de “Herolens - Innovid” en: Sitio Web LinkedIn   Conoce más de EO en: LinkedIn  

לא יאמן, אבל הגענו לפרק העשירי (!!!) של ממרמיק, הפודקאסט של עמותת בוגרי ממר"ם, מארח את טל חלוזין, בוגר קורס תכנות קס"ב ושירות ביחידת אופק של חיל האוויר. ב-12 השנים האחרונות הוא המייסד וה-CTO של Innovid הסטארטאפ שמשנה את עולם הפרסום בטלויזיות החכמות. דיברנו על קורס התכנות המיוחד של טל, על הדרך היזמית שלו שמתחילה לפני לא מעט שנים וכמובן על אתגרי ה CTO שיושב בניו-יורק כשהרוב המכריע של עובדיו יושבים ברמת גן, אבל יותר חשוב מזה - שתינו בירה ביחד :) לנו הזמן עבר בשניה..מקווים שגם לכם!  מנחים - יוסי מלמד, בוגר קורס תכנות קנ"ג, יושב ראש הועד המנהל של העמותה ורועי אייזנמן, בוגר קורס תכנות קס"ד וכיום יו"ר בנק ההשקעות אוורסט.האזנה נעימה!

Alan Karpovsky (a.k.a. "Karpo") es otro #Trender, CEO y Co-founder de Herolens (adquirida recientemente por Innovid). Arrancó desde muy chico su carrera emprendedora, armando sitios web para compartir sus resúmenes de estudios y pasando por un montón de experiencias y desafíos diferentes que lo llevaron a fundar su propia empresa. En este episodio sin humo, nos cuenta a fondo sobre su forma de ser, sus aventuras emprendedoras y lo que fue fundar y escalar su compañía para que en tan solo cuatro años una empresa global los adquiera y los ayude a acelerar su propósito. Un episodio imperdible, con mucho doble clic sobre lo que fue todo el proceso de venta, desde el lado de negocio y el personal. #Trender: Alan Karpovsky [alan.karpovsky@gmail.com | Instagram: @akarpovsky | Web: innovid.com] Host: Javier Goilenberg [javier@real-trends.com]

We're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.In this week's episode, we talk about interactive storytelling from Netflix, direct-to-consumer AVOD and Connekt-Powered T-commerce on Sony Smart TV's and Blu-ray disc players. In addition, Innovid CTO, Tal Chalozin, joins us to discuss how the company is enabling interactive ads across many connected TV devices.  

Welcome to episode #239. On the show: Parkour Method; Roku & Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama technology; Reachi uses a mesh network to help the Red Cross; Snapchat's Geofilters become ads; Lanes for texting in Antwerp; AdTile launches the Motion Store; NASA is getting into air traffic controlling...for drones. Full show notes can be found here.

Welcome to episode #239. On the show: Parkour Method; Roku & Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama technology; Reachi uses a mesh network to help the Red Cross; Snapchat's Geofilters become ads; Lanes for texting in Antwerp; AdTile launches the Motion Store; NASA is getting into air traffic controlling...for drones. Full show notes can be found here.

Welcome to episode #170. On the show: Top stories of the week include highlights from Broadcom, Philips, Future of Privacy, rock band Archie Pelago, Baidu, Weve, Facebook and WhatsApp, Innovid and Cisco, eHarmony and Foursquare and Ruckus. Our resource of the week is from Urban Airship and questions if you are ahead or behind in mobile. Chuck Martin tries to figure out what consumers do with their phones while in the store on our Mobile Minute. Asif and Rob take a deeper look at the Facebook/WhatsApp, Philips and Innovid stories.   Full show notes can be found here: http://untether.tv/2014/twilbm-170-first-screen-second-screen-and-seeing-the-light/