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The CPG Guys
Instacart's Adam Silverblatt & Media Ads & Commerce's Andrew Lipsman - Live from Cannes Lions 2026

The CPG Guys

Play Episode Listen Later Aug 22, 2026 42:19 Transcription Available


The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce.This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362Follow Instacart Ads online at: https://company.instacart.com/adsFollow Andrew on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162Adam & Andrew answer these questions:In this era of Retail Media 3.0, how is the network escaping the walled garden, and what is the strategic importance of retail media transitioning into a full-funnel, omnichannel commerce engine? For emerging and legacy brands listening, how does off-platform retail media structurally change the programmatic playbook? How does targeting a "logged-in" active Instacart shopper compare to buying legacy programmatic audiences? Why are brands so frustrated with traditional attribution reporting right now, and how does verifying incremental outcomes protect a brand from double-paying for the same shoppers?  Can you walk us through the recent McCormick case study, where leveraging off-platform programmatic targeting managed to cut CPMs by 25% with only a 7% audience overlap? What is the structural lesson there?How must RMNs adjust their data infrastructures to ensure their product catalogs are preferred and trusted by an autonomous AI agent? Are we finally at an inflection point where streaming and commerce are genuinely converging, and have you seen any brand executions recently that made it feel real?What makes grocery purchase data uniquely valuable off-platform, and are there campaign results that have surprised you with how well it translated?If you could issue a single "reality check" to a CPG Chief Media Officer or Head of Sales who wants to maximize the return on their data and media investments over the next 12 to 24 months, what is the single biggest blind spot they need to fix this quarter? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys
Flywheel's Phil Camarota - Running a Jury at Cannes Lions

The CPG Guys

Play Episode Listen Later Aug 15, 2026 45:41 Transcription Available


The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom.Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarotaFollow Flywheel online at: http://www.flywheeldigital.comPhil answers these questions:1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong personalities with different creative instincts?2. Before you even got to Cannes, what did the prep work look like — building a "shared language" or judging framework with your jurors before deliberations began?3. Creative Commerce is a relatively young category compared to Film or Print — did that shape how you approached defining what "great" looks like this year?4. You've talked about expecting "AI tension" going into this year's judging — where did that show up in the room, and how did the jury navigate it?5. With jurors from Singapore to South America to Europe, how do you reconcile genuinely different regional definitions of great commerce creativity into one Grand Prix?6. Were there moments where you, personally, had a strong point of view on a piece of work but had to hold back because — as you put it — you're "not the arbiter of taste"?7. Commerce creativity spans everything from in-store experience to retail media to end-to-end digital journeys — how do you judge fairly across such different formats and channels?8. You're Global CCO at Flywheel, one of the biggest players in commerce creativity — how did you handle the optics and reality of judging a category so close to your day job?9. Were there conflict-of-interest guardrails Cannes puts in place for Jury Presidents whose own agencies or clients might have submitted work?10. Did anything from your Flywheel vantage point — pattern-spotting across retailers and brands — sharpen or distort your lens as a judge?11. What did last year's Grand Prix winner, VML's "Preserved Promos" for Ziploc, teach you about what separates good commerce work from truly great work — and did that shape your criteria this year?12. Now that it's behind you, what's one thing about the jury process that surprised you, and what would you tell next year's Creative Commerce Jury President to expect?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Coffee Break w/ NYWICI
Jennifer O'Neill, Head of Communications & Corporate Affairs Americas, Reckitt and Sangeeta Prasad, CMO, Slalom

Coffee Break w/ NYWICI

Play Episode Listen Later Aug 13, 2026 31:59


"How do you bring people into your story?" In this special episode, our WomenHeard guest host is Linda Descano! A former NYWICI president and current Chief Global Integration & Marketing Officer at Havas Red Agency, she explores the evolving landscape of Chief Communications/Marketing officers with two women at the forefront of the strategic shift.Jennifer O'Neill leads communications for the Americas region at Reckitt, a global hygiene and health consumer products company known for Lysol and more. She recently completed the Reckitt Catalyst Innovator Bootcamp, which scales start-ups founded by women and under-represented entrepreneurs (in collaboration with Serena Williams, the first Entrepreneur-in-Residence!) Sangeeta Prasad is the first CMO at Slalom, a global technology consulting company, who spoke at 2026 Cannes Lions about how digital transformation and the AI revolution have enhanced her team's impact as a growth engine. Listen to this episode for how they build trust, maintain authenticity, and share their perspectives on what's shaping marketing and communications success today. Plus, they discuss how men and women are approaching AI with different lenses - and what that could mean for their career development. 

Netcetera by Myosin.xyz
Chain Reactions Live #0003: Google's AI Mode Ads Nobody Covered + Agent Orchestration for Growth

Netcetera by Myosin.xyz

Play Episode Listen Later Aug 12, 2026 51:55


Google quietly shipped four new ad formats inside AI Mode, and almost nobody covered it. We did. Plus: a $13 CPC on ChatGPT ads, and Memrise's growth agent that lives entirely in Slack.CHAPTERS00:00 Cold open03:06 Welcome — Victoria joins, Polina returns04:24 What's on the show today05:30 WATERCOOLER: Sonnet 5's price hike and Fable 5's return07:38 Token-maxing culture and the hidden cost of the price hike10:16 Ford rehires the people it fired — to train the AI12:47 Why the most elementary AI framing gets the most buzz14:27 Benchmarking models on price, speed and quality before you buy15:12 Product Hunt's June: the top tools were integrations, not standalone AI17:30 The core stack nobody has replaced (and why Slack survived)22:14 The vibe-coded app problem: broken back ends, ToS exposure, $20 lessons26:01 Cannes Lions: the agency billing model everyone admits is dead28:02 Creator activations go niche — eyeballs over follower counts28:45 Why Victoria skipped Cannes, and the CEO as the next creator31:04 Celebrity clout vs. an actual event strategy33:40 AI's image rehab in marketing, and the founders paying for their own message36:06 SheaMoisture flipped the creator brief39:21 Why YouTube mid-roll ad reads stopped working40:42 Google's AI Mode ads — the story nobody covered43:03 Four new ad types, and what a business owner is actually signing up for44:43 A $13 CPC on ChatGPT ads46:10 Could ChatGPT just run an affiliate network instead?49:44 MARKDOWN: Lizzie Lawley, Head of Applied AI at Memrise50:20 From pilot, to AI companion platform, to Wombat, to Memrise53:39 The system map: every input feeding the growth machine56:00 Core principles: context first, cheapest capable model, disagreement as a feature56:36 "Months of work in hours" — what it actually saved58:36 The loops: synthesis, experiment shaping, prototyping, build ticket, human gate1:00:41 Live demo: "It's just Slack, baby"1:03:10 How the agent gets fresh context every single night1:06:04 OpenClaw V1, then real engineers rebuilt it1:07:06 The failures: how expensive it got, real quick1:08:32 The model pricing tier system, tier by tier1:11:19 Where the user interviews actually live (it's Google Docs)1:13:59 The bot that spammed banana emojis, and what it taught her1:15:54 Claude Design as a starting point for growth people who can't design1:17:35 Why we skipped Hot Button this week1:18:27 ADAHOLIC: the rules1:20:22 Round 1: Ed Sheeran, a posh restaurant, and way too many forks1:23:33 Round 2: red key, blue key, and a luxury pitch1:26:23 Round 3: "Yo... where's Dukey?"1:29:03 Round 4: the Mother's Day one1:32:26 Round 5: the car ad Arnav paused a second too late1:35:14 Round 6: puffballs, chrome nails and woodworking1:39:07 Round 7: "a better everyday life for the many people"1:40:41 Victoria takes the crown on her first appearance1:41:54 CloseTHIS WEEK'S GUESTLizzie Lawley — Head of Applied AI at Memrise, co-founder of Wombat. She built a platform handling millions of simultaneous AI interactions with cost-efficient model routing, and now runs agent orchestration for Memrise's growth team. Her system pulls from transcripts, app reviews, Zendesk tickets, past experiment synthesis, Athena and BigQuery, and runs a nightly cron job so the agents never work off stale context. Methodology follows Bob Moesta's jobs to be done. The team calls it BYOB — bring your own Bobby.Ads featured in Adaholic this week: Heinz, Kia, Budweiser, Honda, Pinterest, IKEA.

It's No Fluke
E421 Victoria Bachan Pt. 2: Hyphen's Forward-Thinking Model Is Creating Abundance, Not Scarcity

It's No Fluke

Play Episode Listen Later Aug 12, 2026 34:17


Victoria Bachan is Co-Founder and CEO of Hyphen, and one of the most consequential builders in the Creator Economy. Her 12-year+ career spans CAA, Sony Music, Wasserman, and Whalar, where she led 300+ Creators as Global President of Sixteenth. She has pioneered Creator houses for Black and Latinx talent, launched Creator-owned brands like Nami Matcha and Nonipup, and brokered deals with Nike, Google, Amazon, and Sephora. A sought-after speaker at Cannes Lions, SXSW, VidCon, and Tribeca, she has contributed to Rolling Stone and is recognized by Variety, Business Insider, and Campaign US as a defining voice in the industry. She mentors South Asian executives through The Salon and supports her community through Play Inspired. When she's not reshaping the industry, you'll find her exploring New Jersey towns with her husband and dog.

The CPG Guys
Newell Brands' Nick Hammitt - Live from Cannes Lions 2026

The CPG Guys

Play Episode Listen Later Aug 8, 2026 36:27 Transcription Available


The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Nick Hammitt on LinkedIn at: https://www.linkedin.com/in/nick-hammitt-2491a1/Follow Newell Brands online at: https://www.newellbrands.com/Nick answers these questions:Chris told us at CAGNY and then again on the podcast that Newell's digital content output increased 500% in 2025 with the same headcount. As CMO, walk us through what that transformation actually felt like inside the marketing organization — was it exhilarating, terrifying, or both?We're sitting here at Cannes Lions, the global festival of creativity. There's a real tension in our industry right now between AI-generated content at scale and genuinely breakthrough creative work. How does Newell think about that balance — and does AI make your creative better or just faster?Chris described Newell's "Inogen" platform — digital AI personas built on consumer segments that function as always-on focus groups. As CMO, how are you actually using those in briefing and campaign development, and how much do you trust them versus traditional research?Chris was incredibly sharp on the shift from SEO to GEO — optimizing content for LLMs rather than search engines. What does that mean practically for how your brand and content teams are now being briefed and structured?Given the scale of what Newell is building internally on AI, how has your relationship with your agency partners evolved? Are they keeping pace with where you are internally, or are you finding yourself ahead of them?Chris mentioned that retailers are actually coming to Newell and asking to be taught what you're doing with AI. That's a remarkable reversal of the traditional power dynamic. How are you as CMO leveraging that credibility in your joint business planning conversations?You're here at Cannes Lions surrounded by the best creative and marketing minds in the world. It's your first time here. What are you here to learn or solve? And what's the one conversation you're hoping to have this week that you can't have anywhere else?Chris talked about younger employees being hungry for AI training and threatening to leave if they don't get it. From a marketing talent perspective, what does the ideal marketer at Newell look like today versus three years ago, and how are you recruiting and developing for that?If the Chris Peterson episode was the enterprise AI masterclass, what's the one chapter you'd add that he didn't cover — the CMO's perspective that doesn't necessarily get told when the CEO is in the room?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

An Empowered You
Chill With the Gatekeeping: Liz Lathan on Real Community

An Empowered You

Play Episode Listen Later Aug 7, 2026 5:41


Recorded on the ground at Cannes Lions, Randa sits down with Liz Lathan, co-founder of Club Ichi, the social club for people in events who do cool things and love to talk about it. Liz is one of the most genuine humans in this industry. She welcomes everyone with open arms, and it is exactly why the room she built works.Inside:- The reverse mullet approach to events: party in the front, business in the back- What "Ichi" means and why one moment, one time is the point- How she gets people to board a plane with zero details (yes, Tuscany)- Collaboration over competition, and why you should chill with the gatekeeping- The real difference between an audience and a community- What to hear if you feel alone in your industry right nowPowered by Sprout Social.Hosted by Randa Quraan. Follow @sociallylovedd and @sociallyloud.

The Courageous Leaders Club
How to build one culture across 100 companies and 40 countries

The Courageous Leaders Club

Play Episode Listen Later Aug 6, 2026 60:08


Sergio Lopez Ferrero, Global CEO of Omnicom Production, joins me on The Courageous Leaders Podcast for an honest conversation about leading global transformation and what it really costs the person at the top. Sergio leads the global production portfolio for Omnicom Group, with over 20 years in the industry and more than 400 awards to his name, including 73 Cannes Lions.We talk about what it takes to transform businesses spanning 100 companies and 40 countries, why leaders are humans, not superheroes, the moment he realised he'd stopped doing the work he loved, and how he separates smart failure from negligence. If you lead through change, pressure, or uncertainty, this conversation is full of hard-won lessons from someone doing it at a global scale.What We Cover:00:00 Trailer00:54 Leading global transformation in a changing industry03:19 The pressure of being a CEO: leaders are human, not superheroes05:54 The leadership skills Sergio had to learn the hard way08:15 Why every leader must understand the financials first11:29 How to build one culture across 100 companies and 40 countries13:03 Making tough decisions when people resist change16:07 Separating who you are from the role you have to play21:40 Moving from hands-on creative work to leading the businesS29:14 Smart failure vs negligence: when it's okay to fail32:30 How to navigate uncertainty as a leader35:13 Systems thinking and giving teams freedom within a framework45:16 Where courage has carried Sergio through his career48:05 Sergio's three pieces of advice for future leaders50:22 The eight things every CEO must be willing to do52:03 Why you never fully switch off at the top53:43 Ego, money, and the career trap nobody talks about55:44 Building the team that covers your weaknesses58:02 The real rewards of being a CEOKey Leadership Insights:• Why transformation today means rebuilding the plane while flying i • Why understanding the money is the first job of any leader• How to set a vision simple enough to align 40 countries• Why separating smart failure from negligence changes how teams take risks• How “freedom within the framework” keeps creative people creative• Why the leader's mood sets the temperature for the whole company• Why knowing yourself matters more than knowing the playbook

Campaign podcast
Is media becoming more like entertainment?

Campaign podcast

Play Episode Listen Later Aug 4, 2026 26:52


At Cannes Lions this year, the Media Lions grand prix went to Uber Eats' “Build your own Super Bowl commercial” by Special US, a campaign which acts as a form of entertainment for the viewers. This win followed Amanda Morrissey, Global President, iProspect and Chief Growth Officer of Media at dentsu, who was a juror on the Media Lions and said on The Campaign Podcast that judging the media category was more like judging an entertainment category. Plus, Publicis Groupe acquired sports and entertainment agency 160over90 this year, which will sit in the holding company's media division.Campaign's journalists discuss how much media is becoming more like entertainment, with insights from the jury press conferences. Tech and multimedia editor Lucy Shelley hosts the episode with media editor Beau Jackson, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings. Further reading:Adidas UK wins Entertainment Lion Grands Prix for Oasis workCannes Lions 2026: Watch all the Grand Prix-winning workCannes 2026Cannes Lions debrief: how did the UK work perform?Cannes Lions entries rise 'reflecting strong global participation'Mindshare New York wins Media Lions Grand PrixGut's 'Handshake hunt' takes home Media Lions Grand Prix for Mercado LibreMedia Lions Grand Prix goes to Leo Burnett Sydney Hosted on Acast. See acast.com/privacy for more information.

Adpodcast
Christian Jacobsen - Co-Founder - The Many

Adpodcast

Play Episode Listen Later Aug 4, 2026 64:24


Christian Jacobsen is an ad-industry entrepreneur, brand strategist, and the Co-Founder of The Many (formerly known as Mistress), an award-winning integrated advertising agency based in Santa Monica, California.A classically trained brand strategist who previously held roles at agencies like Ogilvy and Kastner & Partners (servicing brands like Red Bull), Jacobsen co-founded the agency in 2010 to pioneer a project-driven, highly adaptable agency model suited for digital-first media landscapes. Under his leadership, The Many has developed Cannes Lions-winning campaigns for global brands like Mattel (such as the viral, record-breaking life-size Hot Wheels stunts at the X Games), Netflix, ESPN, Disney, and American Apparel.

Modern Marketers
Google's CMO Lorraine Twohill on Leading the Frontier

Modern Marketers

Play Episode Listen Later Jul 30, 2026 33:47


Few marketing leaders have navigated as much change as Google's Chief Marketing Officer Lorraine Twohill. She's one of the industry's longest-tenured CMOs who's led Google's marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI.  Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she's built one of the world's most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage.  00:00 Intro 01:00 Google's Startup Days 03:45 Why Local Marketing Wins 05:45 Becoming Google's CMO 08:00 Marketing in a Product-First Company 09:30 The Chrome Growth Playbook 12:10 Human-Centered Brand Storytelling 13:00 What Creators Teach Marketers 14:20 Defining the Frontier CMO 16:15 Marketing Mistakes & Lessons Learned 18:10 Hiring Great Marketers 20:20 Career Advice for the AI Era 22:30 Google's AI Transformation 25:00 AI Productivity & NotebookLM 26:30 Leadership, Resilience & Cancer 29:20 Health, Sleep & Longevity 30:25 Signal or Noise? 32:20 Three Lessons for Every CMO

The CMO Podcast
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

The CMO Podcast

Play Episode Listen Later Jul 29, 2026 43:43


Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys
Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising

The CPG Guys

Play Episode Listen Later Jul 29, 2026 42:37 Transcription Available


The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Sam's Club Connect online at: https://www.samsclubconnect.com/Rich answers these questions:1. Now that you're leading Walmart Connect alongside International advertising and Sam's Club Connect, what does “one connected global advertising ecosystem” actually look like operationally — and how soon will advertisers feel the difference?2. What capabilities or playbooks from Walmart Connect US are you most excited to bring into international markets, and conversely, what can Connect and international teach the core US business?3. This is Sam's Club Connect's first time at Cannes Lions — what's the headline message you want advertisers and agencies to walk away with?4. How does a presence at Cannes fit into COnnect's broader growth strategy, especially as it scales offerings like in-club, Omni Experiences, and audio/fuel screen ads?5. The industry conversation is shifting from impressions and ROAS toward broader business outcomes — what does that shift look like in practice for how Walmart structures its advertiser partnerships?6. What's the biggest misconception brands still have about what “success” should look like in retail media today?7. How does Walmart's first-party data — and Sam's Club's membership model specifically — change the kinds of insights and long-term value you can offer advertisers compared to transaction-only data?8. Where do you see the lines blurring most between media, commerce, and in-store/in-club experience — and which of those convergence points is Walmart investing in most aggressively right now?9. With Walmart's scale, data, and tech now spanning Walmart Connect, International, and Sam's Club Connect, what's your vision for the next big unlock for advertisers — and how do you think about translating that scale into measurable growth for both Walmart and your partners?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Meio & Mensagem
A Ideia entrevista Didi Wagner

Meio & Mensagem

Play Episode Listen Later Jul 29, 2026 53:38


Comunicadora relembra o começo de carreira em agências, compartilha saias justas vividas na MTV e as impressões sobre sua primeira cobertura no Cannes Lions

The Marketing Architects
What The Industry Gets Right and Wrong About Effectiveness

The Marketing Architects

Play Episode Listen Later Jul 28, 2026 36:59


Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won.This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines. The team shares why intelligence-gathering, not glamour, is the real reason to attend, and how AI is quietly reshaping ad tech products behind the scenes. They also weigh in on where live sports, retail media, and creator marketing genuinely fit into an effectiveness-driven strategy versus where they're overhyped. Marketers will walk away knowing which Cannes trends deserve real budget attention and which are just award-show noise. Topics covered:[02:00] Why Marketing Architects decided to start attending Cannes[04:00] The real gap between Cannes glamour and the actual work[13:00] How AI is quietly reshaping ad tech products[14:00] Live sports as a growth opportunity, not a silver bullet[17:00] Why competing streaming platforms are all facing the same challenges[21:00] Retail media and creator marketing: tools, not full strategies[24:00] Cannes' new award for long-term creative consistencyTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:2026 The Drum Article: https://www.thedrum.com/opinion/andrew-tindall-what-ritson-and-sharp-got-right-and-wrong-at-cannesGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The Sleeping Barber - A Business and Marketing Podcast
SBP 222: SBP Interview - Feels vs. Deals: The Real Battle for Q4. With Andrew Tindall and Vanessa Chin.

The Sleeping Barber - A Business and Marketing Podcast

Play Episode Listen Later Jul 28, 2026 63:15


What actually mattered at Cannes?More importantly...What should marketers do differently because of it?In this special collaboration between The Sleeping Barber, That's What I Call Marketing, and System1, we unpack the biggest lessons from Cannes Lions and turn them into practical advice for the second half of the year.Topics include:Mark Ritson & Byron Sharp's rare appearance togetherWhy creativity still beats optimizationAI's real role in advertisingThe rise of creatorsWhy memory—not impressions—is becoming the metric that mattersWhy audio may be marketing's biggest opportunityThe Q4 creative playbookIf you're planning campaigns for the second half of the year, this conversation is your roadmap.Chapters:00:00 - Welcome & Why This Conversation Matters01:20 - What Really Happened Between Byron Sharp & Mark Ritson05:35 - Where They Still Disagree06:15 - Why Consistency Is Marketing's Biggest Weakness09:20 - What Marketers Often Misunderstand11:45 - AI After Cannes: Hype vs Reality17:15 - Are We Already Bored of AI?18:35 - Brand Characters, Consistency & Memory23:40 - Why Audio Could Be Marketing's Next Big Opportunity31:30 - Why Radio Still Works37:20 - Creators: What Most Brands Get Wrong43:30 - Memory Is Becoming Marketing's Most Important Metric51:50 - The Q4 Playbook54:00 - Feels vs Deals59:00 - Why Great Christmas Ads Return Every Year1:00:30 - Final Advice for Marketers

That's What I Call Marketing
TWICM 208: System 1's Andrew Tindall & Vanessa Chin: Feels Vs Deals - the real battle for Q4

That's What I Call Marketing

Play Episode Listen Later Jul 27, 2026 60:52


What should marketers take from Cannes Lions once the presentations are over and the real work of planning for Q4 begins?In this special crossover episode of That's What I Call Marketing and The Sleeping Barber Podcast, System1's Andrew Tindall and Vanessa Chin join Conor Byrne, Marc Binkley and V to explore what the latest marketing thinking means in practice for brands, agencies and creative teams.The conversation begins with Mark Ritson and Byron Sharp's Cannes debate, looking at where they agree, where important differences remain and why marketers need to go beyond familiar headlines on penetration, distinctiveness, consistency and brand purpose. Andrew and Vanessa discuss whether distinctiveness alone can drive growth, why differentiation still matters and how the search for “new news” can lead brands to abandon creative assets before they have built recognition.The episode also examines how AI is changing advertising. Rather than removing people from the process, AI is becoming part of production, helping brands adapt and localise ideas more efficiently. The group considers Coca-Cola's AI Christmas advertising, PepsiCo adapting Lay's creative for Walkers in the UK, and why human judgement still matters. There are practical lessons on creator marketing, brand characters, fluent devices and staying consistent. Andrew explains why creators should be treated as creative partners who understand their platforms, not as interchangeable media assets.The discussion then turns to audio and radio advertising. System1 research suggests campaigns using audio can produce stronger business effects, support profit and penetration, and reduce price sensitivity. The group explores sonic branding, jingles and why radio should not be treated only as a short-term performance channel.Attention matters, but it is not the end goal. Andrew explains why marketers need to move from impressions, to attention, and ultimately to the brand memories advertising creates.The episode closes with a practical Q4 playbook for Black Friday, Cyber Monday and Christmas. “Salesmanship” may deliver immediate conversion, but emotional “showmanship” builds memories, demand and pricing power. The lesson: focus on the feels, not only the deals.CHAPTERS03:24 Ritson and Sharp at Cannes04:45 Distinctiveness versus differentiation06:00 Is brand purpose outdated?08:00 Why marketers struggle with consistency11:05 Turning theory into growth13:09 AI, creativity and human judgement16:10 How PepsiCo uses AI in advertising19:05 Why AI was quieter at Cannes19:55 AI avatars and brand characters22:01 Why marketers need to stay the course22:54 When did a campaign become a media flight?24:45 Turning Cannes insights into a Q4 plan25:22 The “Double Double” audio research28:04 Why audio matters30:13 What makes an effective radio ad?32:29 Why radio is more than a performance channel34:00 Storytelling and creating an audio world36:50 Should creators work across every channel?38:00 What System1's creator research found40:54 Is Q4 the right time for a fluent device?42:06 Moving from attention to brand memory46:36 Can brands be built through Meta and TikTok?48:49 Why brands need to appear early50:02 The Q4 marketing playbook50:43 Make people feel something51:52 Black Friday: deals versus feels52:23 Salesmanship, showmanship and short-term optimisation54:48 What marketers can learn from Amazon56:26 Feels, not deals57:01 Why brands should re-air effective Christmas ads58:00 Consumers do not get bored of good advertisingThis episode was created in partnership with System1. Find out more at system1group.com.Subscribe to That's What I Call Marketing for more conversations on brand growth, marketing effectiveness and creative strategy.That's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys
Costco's Mark Williamson - Live from Cannes Lions 2026

The CPG Guys

Play Episode Listen Later Jul 25, 2026 37:53 Transcription Available


In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world's largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/Follow Costco online at: https://www.costco.com/f/-/company-informationMark answers these questions:So Mark, let's kick it off with the big news that completely shocked the industry. At recent industry events, you took the stage and did what almost no other Retail Media Network does: you completely exposed Costco's full technology stack—revealing every single identity vendor, DSP, and clean room provider you use. Why did you make the deliberate choice to embrace absolute transparency, and how has that transparency directly influenced ad spend from skeptical brands and agencies?Transparency builds the ultimate trust, no doubt. Now Mark, you have a beautiful phrase that we absolutely love: "Retail media at Costco exists to accelerate merchandise sales." You maintain a strict structural hierarchy where merchandise velocity and member loyalty sit firmly at the very top. If a digital ad campaign doesn't help move a physical pallet of product or reinforce the value of a membership card, it simply doesn't belong in your ecosystem. How do you enforce this "merchant-first" philosophy when national brand managers come in with legacy KPIs focused entirely on vanity ad metrics? Pallet velocity over vanity metrics every single day of the week! Mark, let's talk about your unique "Last-Mover Advantage." While other networks rushed to stand up brittle, overly complicated platforms out of the gate, Costco spent its time quietly observing the market and engineering a robust private data cloud from the ground up. How did waiting and prioritizing a clean, unfragmented data foundation allow you to completely leapfrog the "black box" reporting traps that have frustrated CPG teams for years?That backend data foundation is the real secret sauce. Let's look at a highly disruptive offsite capability you recently rolled out: Google Product Listing Ads (PLAs). This isn't typical offsite audience extension or standard Connected TV (CTV) storytelling; you are moving Costco's first-party retail media directly into Google Shopping search. For the brands listening, why does leveraging Costco's high-intent audience data inside Google's open shopping engine radically perform better than a brand trying to buy those generic keywords on their own?Tying high-intent open web search to verified warehouse data is a game-changer. Mark, let's look at what you call "In Real Life" (IRL) Activation—the third pillar of your omni-channel media strategy. Costco's physical club warehouses are legendary for their high-frequency, massive-basket foot traffic. How are you taking real-world, physical-store signals—everything from fuel pumps to warehouse digital screens—and dynamically connecting them back into a single, cohesive digital loop?Physical-digital loop integration is exactly where the massive volume lies. Mark, let's talk about building a Composable Architecture. Your technical setup is intentionally designed as a cohesive orchestration layer where identity, activation, and clean room metrics can evolve independently without disrupting the core business. Why should global CPG technology heads stop trying to build rigid, custom end-to-end stacks and instead adopt Costco's modular, composable blueprint?Composable modularity is the ultimate future-proofing play. Mark, we are rapidly entering the "Agentic Era" of commerce, where autonomous AI agents are beginning to manage complex segmentation, path recommendations, and real-time budget optimization behind the scenes. How is Costco utilizing advanced AI orchestration layers to cut through operational friction, making your complex, multi-partner systems intuitive and highly usable for brand teams?AI-driven demand generation is going to separate the winners from the laggards. Let's double-click down on The Merchant-Media Collaboration Loop. In many traditional retail environments, the media network operates as an isolated, outside fiefdom that frequently causes friction with the actual category merchants. At Costco, you have deliberately fused media capability directly into the merchandising lifecycle. Can you take us under the hood of that internal relationship? How do your media specialists work harmoniously alongside the warehouse buyers to drive mutual top-line growth?Tying the merchant loop directly to the ad stack is how you achieve sustainable scale. Mark, Costco is world-renowned for its hyper-curated, disciplined product assortment—you don't carry 50 versions of an item; you carry the absolute best value selections. How does this strict, limited-SKU club environment fundamentally change the digital shelf auction on your onsite properties? Does a highly curated box mean that retail media real estate on Costco is infinitely more valuable and defensive for an incumbent brand?Highly curated spaces demand highly precise execution. Alright Mark, final question for today, and we want to send our global practitioner audience home with an absolute golden nugget of advice. If you could look a corporate CPG Chief Customer Officer or Head of Sales dead in the eye today, what is the single biggest "reality check" or piece of blind-spot advice you can give them to help them stop treating retail media as a lower-funnel marketing tax and instead unlock true, closed-loop incremental volume this quarter?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The PR Week
The PR Week: 7.23.2026 - Taj Reid, Burson

The PR Week

Play Episode Listen Later Jul 23, 2026 38:51


In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that's where the shortlisted campaign case studies are.  The latest guest on The PR Week, Taj Reid, global chief creative officer at Burson, talks about that and much more, including how Burson and VML won the PR Lions Grand Prix for their work for client KitKat. Reid also chats about unconventional paths into the industry, AI's impact on creativity and inspirational work.  Plus, PRWeek's Carina Cole talks about winners and losers from the World Cup — that's to say brand winners and losers — and effective tournament marketing by players, countries and fans. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The CPG Guys
Instacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026

The CPG Guys

Play Episode Listen Later Jul 22, 2026 42:13 Transcription Available


The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://company.instacart.com/adsAli & Tim answer these questions:So Ali, let's kick it off with you on a massive macro trend. We just read Nik Modi's latest RBC Capital report, Modi's Musings Volume 4, and theme number one is that Cultural Relevance > Brand Equity—meaning scale alone doesn't protect you anymore; you have to turn online platforms into an active "economic substrate" for identity and transaction flow. How is Instacart evolving its ad tech stack to let legacy CPG giants quickly move at the speed of a viral TikTok trend or cultural moment, turning immediate social media inspiration into a converted grocery basket? That speed to conversion is everything. Tim, let's talk about some news you announced at Cannes this week. Let's start with your AI Shopping assistant. What makes Instacart's AI assistant different?As consumers look to collapse choice complexity because of low mental energy and rising anxiety, the visible shelf is shrinking from 50+ items down to 1 or 2 AI-curated recommendations. How does this radically compressed digital real estate change your ad business strategy and Joint Business Plans with brands? You mentioned you're intentionally not running ads in AI experiences yet. Walk us through how you're thinking about that. Jumping back to the news…Immersive Feed feels like a direct response to how consumers are already discovering food on social media. How do you make sure that experience feels additive and not just like another ad unit? Does this foreshadow more to come with media publishers and creators? And for Ads Studio – is that essentially opening up Instacart's own marketing engine to brand partners? What made you confident enough in that internal capability to turn it into a commercial offering?Tim, let's pivot to New Revenue Streams and Business Models. CPG brands are desperately trying to evolve from old-school, unit-driven transactional models toward ecosystem-based monetization. With Instacart Caper Carts rolling out smart screens right into the physical brick-and-mortar aisles, you guys have built a literal physical-digital loop. How should brands rethink co-created, real-time physical store experiences using your connected hardware?Connected hardware in the physical aisle is the ultimate frontier. Ali, we can't talk about Cannes Lions without talking about Closed-Loop Measurement. Marketers are completely burnt out on self-attributed platform metrics. Instacart's entire value proposition is anchored on receipt-level, purchase-verified deterministic truth. For the brand marketers listening who are caught in the "Validation Trap," what does mathematically clean, independent attribution look like over the next three years, and how does Instacart enforce it?If it doesn't move actual volume off the shelf, it's just noise. Tim, looking at your front-row seat to enterprise sales, what separates the North Star CPG brands—the progressive companies that are aggressively growing their volume share on Instacart right now—from the legacy laggards who are still trying to run 20-year-old, static, distribution-only playbooks? What core corporate competency or operational rhythm allows them to win?Incredible, provocative insights. Now, before we pack up the mics and head out onto the Croisette for a glass of rosé, we have to save a special final question. Cannes Lions is famously the birthplace of massive, landscape-shifting partnership announcements and enterprise platform reveals. Ali, Tim... what do you guys have cooking up under the hood for Instacart that you can uniquely share with the CPG Guys community live today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Uncensored CMO
The creative revolution inside the worlds most dull category - Novartis CMO, Gail Horwood

Uncensored CMO

Play Episode Listen Later Jul 20, 2026 49:53


Novartis CMO Gail Horwood joins Janet Balis, Managing Director & Senior Partner at BCG, to explore how one of the world's largest pharmaceutical companies is redefining healthcare marketing.Fresh from winning two Cannes Lions, Gail shares how Novartis is proving that creativity can thrive even in one of the most heavily regulated industries. From partnering with the NFL for a Super Bowl campaign to convincing stakeholders to embrace bolder ideas, we discuss what it takes to create work that stands out while navigating complex regulations.The conversation also explores how AI is reshaping both creativity and business transformation, where marketers should focus their efforts, and why the biggest opportunity for AI isn't just efficiency, but unlocking growth.This episode has been produced in partnership with BCG. Browse their CMO Report here:https://www.bcg.com/publications/2026/making-the-agentic-marketing-transformation-a-realityTimestamps00:00 - Start00:49 - Jon's full circle moment with Norvatis01:39 - Novartis' journey to two Cannes Lions02:54 - Why more people need to walk the work04:05 - Creating surprising advertising in a heavily regulated category09:03 - Partnering with the NFL for a Super Bowl campaign10:24 - How to get your company to embrace risky work16:01 - How to get stakeholders outside of marketing onboard19:35 - The reaction to the ads after Super Bowl21:56 - How AI is being used in the service of creativity27:04 - How Novartis are using AI for creativity30:27 - How Novartis are rethinking their marketing with AI32:46 - Where AI is going to be used outside of marketing35:03 - AI for efficiency vs growth37:16 - How to deliver leadership change in the age of AI40:22 - The boring things AI will solve42:53 - What makes Gail such a good CMO44:25 - The worst way to evaluate your career success45:57 - The best advice Gail has ever received

The CMO Podcast
How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

The CMO Podcast

Play Episode Listen Later Jul 17, 2026 34:39


How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the most compelling brand turnarounds in retail. Drawing on leadership experience at Nike, Apple, PepsiCo, and now Gap, Fabiola shares how the team rebuilt the brand by focusing on marketing fundamentals, embracing creativity, investing in culture, and reconnecting with consumers across generations.They discuss why every brand should be treated like a living persona, how partnerships with talent are built on trust rather than transactions, and why the best marketing doesn't chase relevance—it earns it.—In partnership with Tubi. Brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Rapid Response
OpenAI's Critterz blowback: Director Nik Kleverov on year zero for Hollywood

Masters of Scale: Rapid Response

Play Episode Listen Later Jul 17, 2026 31:46


Critterz was one of the first feature films built primarily with AI, but OpenAI abruptly shut down Sora, the very tool its director was relying on. Nik Kleverov, Chief Creative Officer of Native Foreign, joins Rapid Response from the Cannes Lions festival to make the case for why AI isn't killing Hollywood, it's about to reinvent it. He breaks down why 2026 is year zero for mass adoption of AI in the film industry, and why human talent is more in demand than ever when great storytelling is the goal. Kleverov also confronts the darker side of the technology: deepfakes, scams, and the blurring line between real and generated, and offers a surprising possible solution.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TIME FOR A RESET
Cannes Lions Edition 2026: Part 2 – Marketing in the Age of Disruption

TIME FOR A RESET

Play Episode Listen Later Jul 17, 2026 65:40


This live recording from Cannes brings together top names from SharkNinja, CVS Media, Mars Petcare, and Def Jam to talk about the reality behind the festival buzz. Jake Finch from SharkNinja explains why every product must pass the "mom test" and how their customer service team earns a seat at the design table. Kristen DiCorleto from CVS Media Exchange discusses the movement toward experiential marketing and why transparency in data is the only way to build lasting loyalty.The conversation moves into the world of creators with Jessica Serrano from Bagel Brands, who argues that the illusion of brand control is often a barrier to genuine engagement. Edwin Padilla from Mars Petcare shares how they use AI to scan pet health and why creativity should be part of every business strategy. Finally, Dr. Charlene Thomas discusses the necessity of professional balance and why marketers must get out of the office to understand their audience. These leaders offer a unique perspective on navigating a fragmented market while staying true to the core mission of serving the customer.Themes:Winning one five-star review at a time with SharkNinjaUsing loyalty data to build omnichannel experiences at CVS Media ExchangeWhy brand control is an illusion for Bagel BrandsSolving pet health problems with image recognition at Mars PetcareWhy every product needs to pass the "mom test" at SharkNinjaTaking the store to the sidewalk with CVS Media ExchangeThe value of reverse mentorship for young talent at Bagel BrandsBuilding a culture of trust and mission-led work at Mars PetcareEpisode Chapters:00:00:32 Jake Finch on the human side of CX at SharkNinja00:00:40 Leveraging loyalty data for customer trust at CVS Media Exchange00:01:33 Redefining the creator relationship at Bagel Brands00:02:38 Passing the "mom test" for product launches at SharkNinja00:03:01 Why leaders need "reset weekends" to avoid burnout00:03:24 The rise of experiential marketing moments at CVS Media Exchange00:04:22 Deploying AI to scan pet health indicators at Mars Petcare00:07:55 Using AI for conversational guest research at Bagel Brands00:08:56 How artists act as niche marketers in a fragmented worldEpisode Highlights:01:33 Why Letting Go of Brand Control is a Strategy Jessica Serrano talks about the changing relationship between Bagel Brands and social creators. She discusses the risk of over-scripting partnerships and what happens when the audience holds the mirror.02:22 The Product is the Only True Advertisement Jake Finch explains why SharkNinja focuses on the physical item over flashy slogans. He shares how their customer experience team ensures every launch meets a specific family standard.03:01 The Power of the Reset Weekend Dr. Charlene Thomas shares why even the most successful leaders need to step away from the data. She talks about the impact of napping and space on professional productivity and creativity.03:24 Bringing the Store to the Sidewalk Kristen DiCorleto discusses why CVS Media Exchange is moving beyond traditional digital ads to create physical brand moments. She reveals why experiential marketing is outperforming standard retail models.04:22 Using AI to Solve the Most Human Problems Edwin Padilla highlights a specific digital tool from Mars Petcare that provides instant health insights for pets. He describes how image recognition technology creates a "magic" moment for owners.05:28 Turning Negative Moments into Brand Loyalty The "good call" concept at SharkNinja aims to remove friction for every buyer. You will hear how small gestures of delight can transform a service failure into a lifelong fan.Support the show

Masters of Scale
The quiet reinvention of a $42b business, with Canva's Cameron Adams

Masters of Scale

Play Episode Listen Later Jul 14, 2026 23:35


In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization's unfair advantage is the only thing that matters.Eager for more of Cam? Take a moment to listen and download his own podcast, Prompted!Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Rapid Response
The quiet reinvention of a $42b business, with Canva's Cameron Adams

Masters of Scale: Rapid Response

Play Episode Listen Later Jul 14, 2026 23:35


In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization's unfair advantage is the only thing that matters.Eager for more of Cam? Take a moment to listen and download his own podcast, Prompted!Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

AdTech Heroes - Interviews with Advertising Technology Executives

Play Episode Listen Later Jul 14, 2026 27:21


In this special episode of the AdTech Heroes podcast live from Cannes Lions 2026, Jon Wallett welcomes Charlotte Maines, Vice President, Devices Content & Advertising at Amazon.They discuss the rise of agentic and conversational ads, how shopping is changing, and what it means for advertisers when agents, not people, are the ones searching and deciding.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

TellyCast: The TV industry news review
Cannes Lions Special: AI, IP and Brand-Led Content | Luma AI, Studio 55, Aardman

TellyCast: The TV industry news review

Play Episode Listen Later Jul 9, 2026 61:09


Recorded on the ground at the Cannes Lions International Festival of Creativity, this Cannes special closes the current series of TellyCast before the summer break. Host Justin Crosby meets three guests working at the point where advertising, entertainment and technology now converge.Jason Day, Head of EMEA at Luma AI, explains how the company is unifying multiple video and image models into a single creative platform, why he believes the technology has moved ahead of consumer expectations, and how brands are building AI capability in-house rather than outsourcing it. He also discusses Luma Agents and the Moses drama series produced with Wonder Project and Amazon Prime.Will Scougal, EVP of Brand and Commercial Partnerships at ITV Studios' Studio 55, unpacks Double Date Island, the TikTok-first dating format built with Tinder and OMD. He sets out why ITV Studios is bringing broadcast-grade IP and creator craft to brands, and why production groups are still rare at Cannes.Emma Hardie Commercial and Brand Director at Aardman, marks 50 years of the studio with a look at how Shaun the Sheep, Wallace and Gromit and a forthcoming Pokémon series translate into brand partnerships, gaming, Roblox and live experiences, from a Japanese farmhouse recreation to Feathers McGraw tattoos in China.TellyCast returns in September, with the Digital Content Forum taking place in London on 5 November. Explore the back catalogue of more than 270 shows, plus recent content from the studio and events, on the TellyCast YouTube channel.

The CMO Podcast
Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

The CMO Podcast

Play Episode Listen Later Jul 8, 2026 40:39


Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Recorded live at the Infillion Café during Cannes Lions 2026, Jim sits down with Marie Gulin-Merle, Global Vice President of Ads & Commerce Marketing at Google, and Anda Gansca, Co-Founder and CEO of Knotch.Marie has spent her career leading marketing for some of the world's most iconic brands, including L'Oréal, Calvin Klein, and PVH, before joining Google to help shape the future of advertising, commerce, and AI-powered marketing on a global scale.Anda founded Knotch more than a decade ago with a vision of making digital experiences more personalized and measurable. Today, Knotch helps many of the world's leading brands optimize content performance and customer experience, and Anda has become one of the industry's leading voices on the intersection of marketing, data, and AI.Just days before this conversation, Google and Knotch announced the launch of ACE (Agentic Content Engine), a new AI-powered experience platform built with Google Cloud, Vertex AI, and Gemini. Designed for the emerging "AI-native consumer," ACE enables brands to create dynamic, personalized digital experiences that adapt in real time to each customer's needs.Together, Jim, Marie, and Anda explore what this next era of marketing means for brands, why relevance has become the industry's most valuable currency, how AI can amplify rather than replace creativity, and why the future belongs to marketers who can unite technology, data, and human insight to create better customer experiences.—This week's episode is brought to you by Knotch and Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

An Empowered You
Be Seen, Find Your People, Build Anyway: Shannon Jones of VERB at Cannes

An Empowered You

Play Episode Listen Later Jul 8, 2026 5:07


Shannon (Simpson) Jones is Co-Founder of VERB, Ad Age's A-List Experiential Agency of the Year, and a 4x Cannes Lions winner. Randa sat down with her inside the Reddit activation at Cannes, which Shannon helped build, and this conversation covers all of it.What it looks like to be a Black woman building at the top of the creative industry. The real challenges, including access to capital. What it means to step outside your comfort zone. How to help other women be seen in spaces that weren't built for them. The power of community and how platforms like Reddit are giving people a way to find their people genuinely.This one is empowering, honest, and full of the kind of energy that makes you want to move.

The Skinny Confidential Him & Her Podcast
What We Learned At Harvard & The Ideas That Will Change How You Think, Work & Build Your Future

The Skinny Confidential Him & Her Podcast

Play Episode Listen Later Jul 6, 2026 49:55


#986: Join Michael & Lauryn Bosstick as they sit down to unpack the biggest lessons from the recent class they took at Harvard Business School and Adweek House during Cannes Lions. Fresh off Harvard Business School's Business of Sports, Media & Entertainment program and leading The Bosstick Blueprint conversation at Cannes Lions, Michael and Lauryn share the ideas, strategies, and trends shaping the future of business, media, and creator brands. They dive into the biggest takeaways on AI, audience ownership, brand-building, and long-term growth – plus the exact frameworks they're already implementing at Dear Media and The Skinny Confidential. If you want an inside look at what the world's top founders, CEOs, creators, and executives are talking about, and how Michael and Lauryn are staying ahead of where business and media are headed, this is an episode you won't want to miss!   For Detailed Show Notes visit TheBossticks.com   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   This episode is sponsored by The Skinny Confidential  Reduce puffiness and boost radiance with The Skinny Confidential Mint Roller, now available at http://shopskinnyconfidential.com.    This episode is sponsored by FRE Nicotine Try FRE Nicotine Pouches today at http://FREpouch.com and use code SKINNY for 25% off for NEW customers only. WARNING: This product contains nicotine. Nicotine is an addictive chemical.   This episode is sponsored by ARMRA Go to http://armra.com/SKINNY or enter SKINNY to get 30% off your first subscription order   This episode is sponsored by Branch Basics Get 15% off Branch Basics with the code SKINNY at https://branchbasics.com/SKINNY.   This episode is sponsored by Polymarket  Polymarket is now available in the U.S. App Store – you can trade on culture, entertainment and more, all in one place. Download the app and use code SKINNY to get $50 to trade when you make a qualifying $20 deposit.   This episode is sponsored by Beekeepers Naturals Go to http://beekeepersnaturals.com/SKINNY or enter code SKINNY to get 20% off your order.    This episode is sponsored by Ritual Don't settle for less than evidence-based support. Save 25% on your first month at http://Ritual.com/SKINNY.   This episode is sponsored by HERS Ready to reach your goals? Visit http://forhers.com/skinny to get personalized, affordable care that gets you. Produced by Dear Media

The Prof G Show with Scott Galloway
Why AI Stocks Are Overvalued + Are Networking Events Actually Worth It?

The Prof G Show with Scott Galloway

Play Episode Listen Later Jul 6, 2026 21:54


Scott Galloway breaks down why AI spending is soaring while ROI lags, weighs in on whether Cannes Lions is worth it for young professionals without networking budgets, and reflects on how rowing crew at UCLA taught him the gap between perceived and actual limits. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Plus, you can now call or text Scott a question at our new Office Hours hotline: ‪(201) 472-3656‬. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Clean Truth
Business & Bullsh*t: Growth Exposes the Founder Before It Exposes the Business (EP #94)

Clean Truth

Play Episode Listen Later Jul 6, 2026 25:00


The Founderz Lounge Episode #94 with Don Varady and Steve Bon.In this episode of Business & Bullsh*t, Don and Steve break down why growth exposes the founder before it exposes the business. They start with a wild franchise story about the second-largest Arby's franchisee adding 155 restaurants in a single year, then dig into the real lesson behind it: the best franchise brands do not just know how to acquire, they know how to absorb. From infrastructure and culture to training systems and operator support, this episode gets into what fast growth actually demands behind the scenes.They also talk about what this year's Cannes Lions revealed about AI in advertising, why the best creative work still needs a human edge, and how founders should be thinking about technology as a tool instead of a shortcut. Then the conversation shifts into random bullsh*t, from billionaires buying ridiculous things to Bed Bath & Beyond bringing expired coupons back to life with a smart nostalgia-driven campaign.The hot take in this one hits hard: most business owners do not actually own a business, they own a lifestyle that requires them to show up every day. Don and Steve unpack the difference between real scale and personal chaos, why growth is not always winning, and how weak systems eventually get exposed. If you care about franchising, founder mindset, business ownership, systems, scale, and building something that can actually run without you, this episode is for you.Timestamps:[00:00] Trailer and Intro[00:47] Arby's franchise growth[04:37] Cannes Lions and AI[07:50] Random Bullsh*t[07:50] $100M impulse buy[11:01] Bed Bath and Beyond coupon promotion[13:45] Founderz Hot Take[13:45] You bought a job[14:26] $500K vs $2M[15:41] Growth isn't always winning[16:25] Training for scale[18:30] Growth mistakes and adaptation[21:48] What The Hell Is This?[21:48] Firestone cup holder trayKey Takeaways:  • The best franchise brands do not just know how to acquire. They know how to absorb growth without breaking culture, operations, and infrastructure. ~Steve Bon• Most business owners do not actually own a business. They own a lifestyle that requires them to show up every day. ~Steve Bon• Growth is not always winning. More locations, more employees, and more products can shrink margins, stress the team, and expose weak foundations fast. ~Steve Bon• A brand can grow fast and still realize later that core systems like training, onboarding, and operator support were not built responsibly enough for scale. ~Don Varady• In franchising, some early mistakes are almost inevitable, because brands often do not know what they will need until growth forces them to adapt. ~Don Varady• Good operators need to be part of the evolution of the system, but franchisors still have to protect the brand and be willing to say no when it matters. ~Don Varady and Steve BonConnect with Don and Steve…Don Varady:Facebook: https://www.facebook.com/don.varady/ Instagram: https://www.instagram.com/donvarady/ LinkedIn: https://www.linkedin.com/in/don-varady-450896145 Steve Bon:LinkedIn: https://www.linkedin.com/in/stephenbon Instagram: https://instagram.com/stevebon8 Tune in to every episode on your favorite platform: Website: https://www.thefounderzlounge.com/ YouTube: https://www.youtube.com/@TheFounderzLounge Spotify: https://open.spotify.com/show/0Nurr4XjBE747qJ9Zjth0G Apple Music: https://podcasts.apple.com/us/podcast/the-founderz-lounge/id1461825349 The Founderz Lounge is Powered By:Clean Eatz:Website: https://cleaneatz.com/Facebook: https://www.facebook.com/CleanEatzLife/ Instagram: https://www.instagram.com/cleaneatzlife/ Website: https://cleaneatz.com/Youtube: https://www.youtube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA Bon's Eye Marketing:Website: https://bonseyeonline.com/ Facebook: https://www.facebook.com/bonseyemarketing Instagram: https://www.linkedin.com/company/bon's-eye-marketing/ 

That Solo Life: The Solo PR Pro Podcast
Why Independent PR Firms Are Outperforming Holding Companies Right Now

That Solo Life: The Solo PR Pro Podcast

Play Episode Listen Later Jul 6, 2026 21:33 Transcription Available


That Solo Life Episode 346: Why Independent PR Firms Are Outperforming Holding Companies Right Now Episode Summary It's the week after the Fourth of July, and Karen and Michelle are talking about a different kind of independence. It turns out that the future of PR looks a lot like its past: closer to the work, the relationships, and the accountability that got lost as holding companies scaled. Karen and Michelle walk through the data backing that argument — holding company headcount cuts, a Forrester forecast for 2026, independent firm revenue and growth figures, and a client tenure study that should make every solo practitioner feel validated. This is a celebratory, data-backed episode about why this moment belongs to independent practitioners, and a reminder that going solo doesn't mean going it alone.   Episode Highlights [01:13] The Article That Sparked This Episode: Karen and Michelle discuss a PR News article by Jennifer Risi founder and president of The Sway Effect, titled “Old School Is the New School: How Independent PR Is Outrunning the Holding Company Model.” According to the article the future of PR looks like its past, not the bloated, multi-layered approval structures that came with scale, but direct relationships, accountability, and responsiveness. [02:29] The Industry Backdrop: Mergers, Layoffs, and a Symbolic Real Estate Shift: The article was published around Cannes Lions, timed against a wave of holding company consolidation, including a major agency merger referenced in the piece. Michelle highlights a striking detail: WPP gave up its longtime beach space at Cannes, and an independent agency took it over, a literal changing of the guard discussed in the original article. [03:10] The Headcount Numbers Behind the Shift: According to the article, holding companies cut headcount by an average of 8% in 2025, with a Forrester forecast cited for a 15% reduction in 2026. Karen and Michelle are clear that this isn't something to celebrate,  hey don't take pleasure in layoffs or peers in the industry struggling,  but the data underscores the structural shift taking place. All source data referenced in the episode will be linked in the show notes. [05:59] Independent Firms Are Posting Real Growth: Citing O'Dwyer's 2026 independent PR firm rankings, the independent sector pushed combined fee income to $4.8 billion, with nearly a third of the top 140 independent firms surveyed posting double-digit growth in the same year holding companies were announcing layoffs. Karen and Michelle's takeaway for solo listeners who haven't seen that kind of growth yet: there is work being awarded right now, and consistency in business development matters more than ever. [07:08] Independent Clients Stick Around Longer: A 2025 joint study from the ANA and the 4A's found that clients stay with independent agencies an average of 7.3 years, compared to 5.8 years at holding company agencies. Karen notes this surprised her. She expected the gap to be even wider based on anecdotal experience with solo practitioners but the data confirms what many independents have felt for years: that tenure reflects trust renewed over and over again, not just convenience. [10:21] Why Now? Two Forces Colliding: Michelle frames the moment as two things happening at once. The holding company model scaled to a point where margin optimization started to outweigh relationship investment. At the same time, AI emerged and gave independent practitioners the tools to work smarter and keep pace without the overhead that scale requires. [11:11] The Counterintuitive AI Argument: Judgment Becomes More Valuable, Not Less: The article asserts that AI doesn't make communications less important; it makes human judgment more valuable. When the media environment is fragmented, and machine-generated content adds speed and volume to an already chaotic landscape, clients need a human who can say what's actually real, what matters, and what to do next. That judgment cannot be automated and it does not live in headcount, it lives in a person. [13:14] Independence Means Choosing What You Carry: Independence isn't the absence of structure, it's choosing what structure to carry. For a solo practitioner, that means no committee, no internal routing, no extra layers, just the strategy, the execution, and the phone call. Karen adds an honest counterpoint: that freedom carries real weight too, and most solos who are drawn to this work want that weight. It's not a burden when it's the work you signed up for. [16:19] The Honest Tension: Concentration Without a Bench: Michelle names the tradeoff directly. Being the whole agency means there's no one to hand a midnight crisis to, no colleague down the hall to sanity-check a risky call. The freedom and the isolation come in the same box. Karen's answer is the Solo PR Pro community — built specifically to give independent practitioners the peer support, expertise, and gut-checks that solo work doesn't naturally include. Resources & Additional Information PR News — Old School Is the New School (Jennifer Risi, The Sway Effect):  O'Dwyer's - Independent PR Firm Rankings 2026 ANA / 4A's Joint Client Tenure Study, 2025 - Press Release Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Hardy Mom
My trip to the French Riviera for Cannes Lions

Hardy Mom

Play Episode Listen Later Jul 5, 2026 16:21


A quick message as I sit in my hotel room thinking about you. Hope you're having a wonderful summer! I encourage you to try something thrilliing - what have you been wanting to do but haven't done yet? It's time! Jen      

Braincast
Cannes Lions 2026: IA no palco, humanos no pódio

Braincast

Play Episode Listen Later Jul 4, 2026 88:21


No Braincast 639, Carlos Merigo, Ana Paula Passarelli, Ju Nascimento e Guilherme Martins discutem os principais aprendizados de Cannes Lions 2026. A IA dominou os palcos e as conversas, mas os prêmios buscaram valorizar craft, coragem, consistência e ideias humanas com impacto real. O papo passa pela queda do Brasil no festival, pelas novas regras pós-escândalo dos videocases, pela ascensão dos creators, pela tensão entre eficiência e eficácia e pela sensação de que Cannes virou uma mistura de festival de criatividade, conferência de negócios e evento VIP na Croisette. Também tem Qual é a Boa e Momento Faustão. 06:44 PAUTA 01:19:16 QEAB -- ✳️ TORNE-SE MEMBRO DO B9 E GANHE BENEFÍCIOS: Braincast secreto; grupo de assinantes no Telegram; e episódios sem anúncios!

The Clip Out
Breathwrk Instructor Sessions Disappeared — Now They're Back

The Clip Out

Play Episode Listen Later Jul 3, 2026 65:53


Crystal and Tom start with the Breathwrk story that broke this week: instructor content from Sam Yo, Mayla Wedekind, and others disappeared from the app's Dailies feed, the search function returns no results for any instructor name, and Peloton restored the missing content overnight after TCO reported it. They also get into Whoop's FDA win, a Power Zone glitch hitting Bike members, and a stack of platform updates: the new workout generator's custom circuits, Teams filtering on the leaderboard, an iOS design tweak, and a new hotel on the Hotel Finder. Instructor news includes Kirsten Ferguson teasing a major announcement, Leanne Hainsby-Alldis returning to speaking engagements, Peloton instructors at Cannes Lions, and Tunde Oyeneyin at the BET Awards. New content this week: Matt Wilper's July 4th live class, the Helene Fischer Artist Series at PSL, more PSNY instructors heading to PSL, Greta Dopp's first 60-minute yoga class, the new Stretch with Breath program, and a standalone collection for Denis Morton's Deep Dive. Crystal and Tom close with the Great Outdoor Challenge, a new Run Club, a new Pilates class type, and TCO Top 5 listener-recommended classes including Camila Ramon's Pop Punk Legends ride. New episodes every Friday wherever you listen.Also covered this episode:Whoop wins a battle with the FDAPower Zone glitch on PelotonPeloton's workout generator now builds custom circuitsLeaderboard now filters by TeamsiOS app gets a design tweakPeloton Hotel Finder adds a new hotel brandPeloton instructor Kirsten Ferguson teases a major announcementLeanne Hainsby-Alldis returns to speaking engagementsPeloton instructors spotted at Cannes LionsTunde attends the BET AwardsMatt Wilper teaches live on July 4thHelene Fischer Artist Series lands at PSLMore PSNY instructors heading to PSLGreta Dopp teaches her first 60-minute yoga classPeloton launches new Stretch with Breath programDenis Morton's Deep Dive gets its own collectionPeloton's Great Outdoor ChallengePeloton launches a new Run ClubPilates gets another new class typeTCO Top 5: listener-recommended classes, including Camila Ramon's Pop Punk Legends rideSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Is Tomorrow's Marketing for Humans or Bots (539)?

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

Play Episode Listen Later Jul 3, 2026 68:47


This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First, Anthropic's Fable and Mythos models get caught in the middle of U.S. export controls, raising a huge question for any company building on AI platforms. Then OpenAI reportedly floats the idea of giving the U.S. government a five percent stake in the company. Is AI becoming national infrastructure? And if so, what does that mean for marketers building on someone else's platform? Next, the boys look at the big takeaways from Cannes Lions, where creators, talent agencies, retail media, sports, and AI took center stage. The ad business is still talking about creativity, but the power seems to be moving toward those who own trust, audience, commerce, and distribution. From there, Joe and Robert discuss new research showing that AI search citations do not line up neatly with traditional Google rankings. In other words, winning SEO may not mean winning AI search. The game is shifting from ranking to being cited. Finally, they break down the rise of AI agents as web visitors. If bots are now browsing, comparing, filtering, and buying on behalf of humans, then websites, content, and marketing strategy all need to be rethought. Your next customer may not visit your website. Their agent might. In Marketing Winners, Robert loves Kraft jumping on the World Cup ranch dressing craze with its TSA-compliant ranch idea. Sometimes the best marketing comes from simply paying attention and moving fast. In Rants and Raves, Joe raves about Stella Artois' World Cup activation and the brand's push to make the bar the true home of the World Cup experience. Joe also shares his personal rave from his World Cup trip to Kansas City. Robert closes with a rant on the latest AI music controversies, from synthetic artists to royalties, labeling, and what happens when human creativity gets buried under machine-made volume. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Be There in Five
Cannes Debrief, MSG, and Celebs Making Out at the Heath (with Sami Sage)

Be There in Five

Play Episode Listen Later Jul 2, 2026 95:29


This week, Kate briefly debriefs her week at Cannes Lions during a record-breaking heat wave, including how she accidentally hired a private French bodyguard in an armored Maybach, sweat off her spray tan across the Côte d'Azur, and what it's like to be at Coachella for vague marketing babes without AC when your brain is so fried you give the AC repairman the wrong room number and it stays broken. Then Sami Sage (co-founder of Betches, host of the Morning Announcements) joins for a catch-up covering the lead up to Taylor and Travis's MSG wedding, Joe Alwyn and Sarah Pidgeon making out at Hampstead Heath, being hot as an internet career skill, canopy beds as class warfare, rare 90s aesthetics, whether Alex Mack was the original Inside Out, past lives, the word incontrovertible, and why Sami doesn't believe in snowboarding. Enjoy! Make your summer wardrobe feel easier. Go to quince.com/bethereinfive for free shipping on your order and 365-day returns. Now available in Canada, too.  You're going to love Hungryroot as much as I do. For a limited time get 40% off your first order PLUS get a free item in every box for life. Go to hungryroot.com/bethereinfive and use code bethereinfive.  Right now, you can save up to $230 on the 12 piece cookware set vs buying the products individually. And you can find even more set savings when you shop Caraway's full Kitchenware collection. Visit Carawayhome.com/BTIF10  to take an additional 10% off your next purchase. Made from viscose from bamboo — breathable, soft, and built for summer. Head to cozyearth.com and use my code BETHEREINFIVE for an exclusive 20% off.  And if you see a post-purchase survey, mention that you heard about Cozy Earth right here!

Decoder with Nilay Patel
The CMO is a dying role, says Digitas' Amy Lanzi

Decoder with Nilay Patel

Play Episode Listen Later Jul 2, 2026 56:06


We've got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France. There's a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works. Read the full interview transcript on The Verge. Links:  The Influencer Cliff | Carmen Vicente (TikTok) The Wrong Promises | Publicis Groupe (YouTube) You can just tell the Instagram algorithm what you want now | The Verge How brands and creators are fighting for your attention and money | Decoder (2025) How influencers are changing advertising, with Digitas' Amy Lanzi | Decoder (2024) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The CPG Guys
Tale of Two Cannes (Lions) with Retail Media Breakfast Club's Kiri Masters

The CPG Guys

Play Episode Listen Later Jul 1, 2026 53:41 Transcription Available


The CPG Guys are joined in this episode by Kiri Masters, Founder & Host of the Retail Media Breakfast Club Podcast.This episode was recorded in Cannes France during the 2026 Cannes Lions International Festival of Creativity at the House of Consumer Goods & Retail.We explore behind-the-scenes undercurrents ofthe festival.Follow Kiri on LinkedIn at: https://www.linkedin.com/in/kiri-masters/Follow the Retail Media Breakfast Club on Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624Follow the Retail Media Breakfast Club on Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbFollow the Retail Media Breakfast Club on YouTube: https://www.youtube.com/@retailmediabreakfastclubCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Masters of Scale
Cannes Lions' battle of the brands: Starbucks' stumble, World Cup ads, and more

Masters of Scale

Play Episode Listen Later Jun 30, 2026 31:28


Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masters of Scale: Rapid Response
Cannes Lions' battle of the brands: Starbucks' stumble, World Cup ads, and more

Masters of Scale: Rapid Response

Play Episode Listen Later Jun 30, 2026 31:28


Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Long Gone
961. - Matt Spicer

How Long Gone

Play Episode Listen Later Jun 24, 2026 71:51


A cinema-heavy episode today with Matt Spicer, director of the now-cult indie Ingrid Goes West, and his newest film, Little Brother, on Netflix this weekend, with Jon Cena and Eric André. We chat with Matt about Cannes Lions, his Criterion ADU, being 30 days out from having his first kid, when acquiring “festival rights” goes wrong, the dark corners of Blu-rays, his wife, actor Sarah Ramos, things that take us out of films, Jason saw the Bourdain biopic, Netflix's habit of putting up one billboard near the director's house, and how we all have a friend who spends too much time at the kill shelter. instagram.com/hellomattspicer twitter.com/donetodeath twitter.com/themjeans howlonggone.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Colin and Samir Show
CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

The Colin and Samir Show

Play Episode Listen Later Jun 24, 2026 61:30


We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mac OS Ken
When Will Apple Device Prices Go Up? - MOSK: 06.23.2026

Mac OS Ken

Play Episode Listen Later Jun 23, 2026 20:04


- A Long Look at When Apple Might Raise Device Prices - RAMnarök Pushes Up Prices on Practically Ancient DDR2 - Second blankOS 27 Betas Seeded to Developers - Insights: New Finance Tracking Feature for Apple Wallet - Cue Feted as Person of the Year at Cannes Lions 2026 - Sponsored by CleanMyMac: Use code MACOSKEN20 for 20% off at clnmy.com/MACOSKEN - Sponsored by OneSkin: Get 15% off OneSkin with the code MACOSKEN at oneskin.co/MACOSKEN #oneskinpod #sponsored - Catch Ken on Mastodon - @macosken@mastodon.social - Send Ken an email: info@macosken.com - Chat with us on Patreon for as little as $1 a month. Support the show at Patreon.com/macosken

The Colin and Samir Show
CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

The Colin and Samir Show

Play Episode Listen Later Jun 23, 2026 15:40


Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta's latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube's massive library, or if its cultural cachet gives it a unique edge. Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can't be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Casual
Apple Plans to Jack Up Prices & Europeans Love American Cheap Eats

Business Casual

Play Episode Listen Later Jun 22, 2026 29:01


#872: Apple's CEO Tim Cook admits the high demand of memory and storage will likely raise prices on Apple products. Midjourney, the startup known for AI image-generation, is venturing into the healthcare sector with a full-body ultrasound scanner and spa concept. Creators are expected to have a large presence at Cannes Lions, the advertising world's Super Bowl. World Cup fans from all over are enjoying American cheap eats. Finally, what you need to know in the upcoming week ahead.  To learn more visit https://www.servicenow.com Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. Neal Fryman and Toby Howell, are clients of Wealthfront, receive cash compensation from Wealthfront Brokerage for paid testimonials in this podcast, creating a conflict of interest. More details available via the referral link.  https://wealthfron.com/morningbrew New clients get 3.30% base APY from program banks + additional 0.75% boost for 3 months on your uninvested cash (max $150k balance). Terms and conditions apply. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable APY. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Colin and Samir Show
CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year

The Colin and Samir Show

Play Episode Listen Later Jun 22, 2026 60:31


Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp's Kendall Hope Tucker, and Adobe's Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves. What we cover: The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea. The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy. Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas. The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Be Awesome at Your Job
1161: How to Build Stronger Relationships through Emotional Attunement with Nidhi Tewari, LCSW

How to Be Awesome at Your Job

Play Episode Listen Later Jun 15, 2026 42:49


Nidhi Tewari, LCSW reveals the secret skill behind better trust, connection, and collaboration: attunement. — YOU'LL LEARN — 1) The next evolution of emotional intelligence2) How to improve collaboration and performance with the CHECK-IN framework3) How sharing your own experiences can unintentionally shut others downSubscribe or visit AwesomeAtYourJob.com/ep1161 for clickable versions of the links below. — ABOUT NIDHI — Nidhi Tewari, LCSW is a 2026 Thinkers50 Radar award recipient and keynote speaker on work culture and wellbeing, drawing on 13 years of clinical expertise with high-performing leaders. She has worked with LinkedIn, Warner Bros. Discovery, TED, and NPR, among others, and presented at the World Economic Forum, Cannes Lions, TEDWomen, and TEDNext. Featured in The New York Times, Forbes, Inc., and Fast Company, she serves on the Harvard Business Review Advisory Council and Harvard T.H. Chan 2026 Creator Cohort.​​​​​​​​​​​​​​​​• Book: Working Well: How to Build a Happier, Healthier Workplace Through the Science of Attunement• LinkedIn: Nidhi Tewari• Website: NidhiTewari.com— RESOURCES MENTIONED IN THE SHOW — • Book: I Hear You: The Surprisingly Simple Skill Behind Extraordinary Relationships by Michael Sorensen• Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek• Book: The Dictionary of Body Language: A Field Guide to Human Behavior by Joe Navarro• Past episode: 341: Decoding Body Language with ex-FBI Special Agent Joe Navarro• Past episode: 693: Building Better Relationships through Validation with Michael Sorensen— THANK YOU SPONSORS! — • Shopify. Sign up for your $1/month trial at Shopify.com/awesomepodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.