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Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell's creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she's more interested in the marketing than most talent in her field. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com
A cinema-heavy episode today with Matt Spicer, director of the now-cult indie Ingrid Goes West, and his newest film, Little Brother, on Netflix this weekend, with Jon Cena and Eric André. We chat with Matt about Cannes Lions, his Criterion ADU, being 30 days out from having his first kid, when acquiring “festival rights” goes wrong, the dark corners of Blu-rays, his wife, actor Sarah Ramos, things that take us out of films, Jason saw the Bourdain biopic, Netflix's habit of putting up one billboard near the director's house, and how we all have a friend who spends too much time at the kill shelter. instagram.com/hellomattspicer twitter.com/donetodeath twitter.com/themjeans howlonggone.com Learn more about your ad choices. Visit megaphone.fm/adchoices
We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth. Learn more about your ad choices. Visit megaphone.fm/adchoices
Spotify's ad business is trying to evolve beyond audio. At this year's Cannes Lions, Digiday senior marketing reporter Kimeko McCoy catches up with Brian Berner, VP of advertising partnerships at Spotify, about automation, AI, video and Spotify's push for bigger media budgets.
- A Long Look at When Apple Might Raise Device Prices - RAMnarök Pushes Up Prices on Practically Ancient DDR2 - Second blankOS 27 Betas Seeded to Developers - Insights: New Finance Tracking Feature for Apple Wallet - Cue Feted as Person of the Year at Cannes Lions 2026 - Sponsored by CleanMyMac: Use code MACOSKEN20 for 20% off at clnmy.com/MACOSKEN - Sponsored by OneSkin: Get 15% off OneSkin with the code MACOSKEN at oneskin.co/MACOSKEN #oneskinpod #sponsored - Catch Ken on Mastodon - @macosken@mastodon.social - Send Ken an email: info@macosken.com - Chat with us on Patreon for as little as $1 a month. Support the show at Patreon.com/macosken
Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta's latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube's massive library, or if its cultural cachet gives it a unique edge. Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can't be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices
Cannes Lions 2026 Day 2: Google's Paul Limbey on AI Transformation, LinkedIn Creators & Heineken's Bronze LionOn day two at Cannes Lions 2026 (Tuesday, 23 June), host Conor Byrne recaps a busy schedule at Brand Tech Beach, including an interview with Natasha Wallace to be released later in the summer with The Digital Voice. He doorstops Google's Paul Limbey, who warns against the “double shift” of giving top performers both day jobs and transformation work, highlights the rise of forward-deployed roles backed by major programs from Google Cloud, Anthropic and OpenAI, and explains his upcoming leadership fable The Frog in a Sock (out early July) about organizational constraints like workflows, approvals and pilot obsession; he also argues for product-minded scaling, better performance metrics for transformation, and repeated communication. At the System1 party, Conor discusses talks from Andrew Tindall, Mark Ritson and Jon Evans, chats with creator Henry about high-effort LinkedIn video, and interviews Jon Evans on going full-time with Uncensored CMO. Fiona shares Heineken Ireland's Bronze Lion wins for The Pub That Refused To Die, while Digital Voice street interviews cover AI, retail media, and creators seeking long-term brand partnerships.00:00 Day Two Kickoff01:02 Paul Limbey from google01:28 Ending The Double Shift05:00 Frog In A Sock05:50 Scaling Beyond Pilots06:45 Performance And People08:07 Repeat To Lead Change09:31 System1 Party Recap10:35 Henry Hayes On LinkedIn Comedy14:45 Jon Evans Goes Solo20:54 Heinekens Bronze Lion with Fiona Curtin23:19 Croisette Street Interviews Hosted on Acast. See acast.com/privacy for more information.
#872: Apple's CEO Tim Cook admits the high demand of memory and storage will likely raise prices on Apple products. Midjourney, the startup known for AI image-generation, is venturing into the healthcare sector with a full-body ultrasound scanner and spa concept. Creators are expected to have a large presence at Cannes Lions, the advertising world's Super Bowl. World Cup fans from all over are enjoying American cheap eats. Finally, what you need to know in the upcoming week ahead. To learn more visit https://www.servicenow.com Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here: https://www.swap.fm/l/mbd-note Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. Neal Fryman and Toby Howell, are clients of Wealthfront, receive cash compensation from Wealthfront Brokerage for paid testimonials in this podcast, creating a conflict of interest. More details available via the referral link. https://wealthfron.com/morningbrew New clients get 3.30% base APY from program banks + additional 0.75% boost for 3 months on your uninvested cash (max $150k balance). Terms and conditions apply. The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable APY. Learn more about your ad choices. Visit megaphone.fm/adchoices
Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp's Kendall Hope Tucker, and Adobe's Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves. What we cover: The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea. The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy. Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas. The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ep. 15 - In this jam-packed summer episode, we break down major industry shakeups, starting with Fox's massive $22 billion acquisition of Roku and SpaceX surging past Microsoft in market cap to become the fourth-largest U.S. company. We also dive into the sports world to discuss the New York Knicks shattering Fanatics' all-time merchandise sales records, EA's new in-game advertising platform, and the brewing controversy surrounding FIFA's mandatory hydration breaks. Plus, the summer box office is officially back as Steven Spielberg's Disclosure Day smashes records with an earth-shattering $93 million global debut. For our weekly Deep Dive, we settle the ultimate pronunciation debate and head to France for Cannes Lions, the marketing and advertising industry's largest annual gathering, featuring major speakers like Stella McCartney and a special honor for Oprah Winfrey. Finally, we wrap things up with a quick-fire look at upcoming Wimbledon seedings, the ongoing FIFA World Cup action, Emmy "For Your Consideration" buzz in LA, and the F1 Austrian Grand Prix. Chapter Timestamps: 00:21 - Fox Acquires Roku for $22 Billion 01:08 - NY Knicks Shatter Merch Sales Records 02:37 - SpaceX Surges Past Microsoft 03:16 - EA Launches In-Game Advertising Platform 04:32 - FIFA Hydration Breaks & Ad Controversy 06:10 - Spielberg's Disclosure Day Smashes Box Office 07:42 - Deep Dive: What is Cannes Lions? 10:47 - The Final Cut: Wimbledon, World Cup, Emmys & F1 Join the ICONIC Community: https://www.youtube.com/@iconicnationmedia Instagram: https://www.instagram.com/iconicnationmedia/ TikTok: https://www.tiktok.com/@iconicnationmedia
Ella es la Presidenta del Jurado de Print & Publishing de Cannes Lions 2026.Chief Creative Officer de Wieden+Kennedy México, la primera oficina de la red en habla hispana, después de haber sido CCO de Ogilvy Latinoamérica, donde bajo su liderazgo la red ganó en Cannes Lions, D&AD y One Show, y fue nombrada Regional Network of the Year en 2022. Antes de ser directora creativa, empezó su carrera como productora en MTV LATAM. Este año preside el jurado de Print & Publishing en Cannes Lions 2026.Arranca Cannes 2026 y esto es una belleza que estemos ya en el primer día de premiación. Tuvimos la suerte de encontrarnos con nuestra queridísima amiga que ya nos va a presentar Marley para contarnos lo que vivió ella como presidenta del jurado de Print and Publishing en esta edición del festival. Fue una belleza porque pasamos hablando de cómo se eligió el Grand Prix. Hablamos de la importancia del print versus la pantalla hoy en día y como eso sigue vivo. Además tuvimos la suerte de escuchar de primera mano y antes que nadie, el discurso que iba a dar ese mismo día en la noche. Fue una belleza porque hablamos de muchísimas cosas, obviamente de todo lo que fue su proceso como presidenta del jurado, pero también de cómo a veces vale la pena tomarse un poquito más de tiempo en el craft antes de mandar una pieza a Cannes. Pero de una cosa muy linda que me gustó, que es cómo México trae la felicidad al mundo y cómo eso debería ser una de las cosas que tengamos en cuenta cuando estemos haciendo creatividad para el festival. Pero bueno, no quiero contarles demasiado. Mejor ya que comiencen las hostilidades y que arranque Cannes la y en 2026 con el Martínez Popup que se abre y se cierra durante esta edición del Martínez Podcast Bar. Desde Cannes Lions 2026.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés escuchando ahora. Síguenos en FB o IG @elmartinezpodcast Hosted on Acast. See acast.com/privacy for more information.
This episode has been presented by System1.What happens when Byron Sharp, Mark Ritson, System1, creators, AI, and Cannes Lions all collide on Day One?In the first edition of our Cannes Cut series, presented by System1, Marc and V unpack the biggest themes emerging from Cannes Lions 2026, including why creativity is increasingly being judged through the lens of effectiveness, why marketers may be spreading budgets too thin, and why some of the industry's biggest thinkers are converging on a surprisingly small set of principles.Along the way, the guys sit down with Vanessa Chin (SVP Marketing, System1) to discuss creativity, creators, celebrities, emotional advertising, AI-generated campaigns, and why happiness and humour continue to outperform serious purpose-driven work.They also hit the Croisette to capture perspectives from attendees, founders, creators, publishers, and marketers about the trends shaping Cannes this year.In this episode:Why effectiveness has become the dominant conversation at CannesDavid Tiltman's "Fewer, Bigger, Better" frameworkThe five things Byron Sharp and Mark Ritson agree onMental availability and why awareness isn't enoughDistinctive brand assets and why logos alone don't cut itWhy sophisticated mass marketing still mattersThe case against purpose-led marketingHow creators are becoming marketing "super touchpoints"Why funny advertising continues to outperform serious advertisingThe role AI is actually playing in modern creative developmentSights and sounds from the CroisettePlus: exclusive insights from Vanessa Chin and conversations with marketers attending Cannes from around the world.The Rosé can wait. The questions can't.In this episode:Why effectiveness has become the dominant conversation at CannesDavid Tiltman and WARC's "Fewer, Bigger, Better" frameworkThe five things Byron Sharp and Mark Ritson agree onMental availability and why awareness isn't enoughDistinctive brand assets and why logos alone don't cut itWhy sophisticated mass marketing still mattersThe case against purpose-led marketingHow creators are becoming marketing "super touchpoints"Why funny advertising continues to outperform serious advertisingThe role AI is actually playing in modern creative developmentSights and sounds from the CroisetteThe Rosé can wait. The questions can't.Chapters00:00 - Welcome to Cannes: The Excitement Begins02:53 - Insights from Industry Leaders06:06 - The Importance of Mental Availability08:52 - Distinctive Brand Assets and Their Impact12:09 - The Shift from Purpose to Emotion in Advertising14:59 - The Role of Celebrities in Marketing17:58 - The Power of Humour in Campaigns20:52 - The Future of Creators in Advertising23:48 - Final Thoughts and Key Takeaways27:25 - Conor Byrne, Exploring AI's Human Element30:03 - Alex, Insights from AI Central Media32:49 - Rachel Higgins, Connecting and Gaining Inspiration35:38 - Mariam Bebiashvili, Marketing Strategies and AI Integration
Ryan Spoon, President of Yahoo Media Group, talks with TITV Host Akash Pasricha about Cannes Lions, World Cup and prediction markets. We also talk with The Information's Cory Weinberg about SpaceX's 74-day IPO track and its balance sheet implications for OpenAI and Anthropic, and Yueqi Yang about Kalshi holding informal IPO talks after surpassing $2 billion in annualized revenue. Finally, we get into Bernie Sanders' new 50% AI equity tax proposal with our reporter Eli Rosenberg.Articles discussed on this episode: https://www.theinformation.com/articles/law-professor-behind-bernies-ai-sovereign-wealth-fund-ideahttps://www.theinformation.com/newsletters/the-briefing/cannes-ad-festival-puts-openais-projections-spotlighthttps://www.theinformation.com/articles/openais-light-balance-sheet-face-hard-look-ipoSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/Chapters:00:00 - Introduction 01:13 - Yahoo Media's Ryan Spoon on Cannes Lions & Live Sports 05:21 - Prediction Markets, Polymarket, and Kalshi Tactics 11:20 - SpaceX's Record 74-Day Confidential IPO Window 15:19 - OpenAI & Anthropic Off-Balance-Sheet Commitments 24:43 - Kalshi Crosses $2B Revenue, Explores Bank Talks 31:02 - Inside Bernie Sanders' $7T Sovereign AI Wealth Tax 36:25 - The UC Davis Law Professor Behind the AI Equity Plan
Cannes Lions 2026 Day 1: Young Lions Kickoff, AI Takes Over the Croisette & Early WinnersOn day one of Cannes Lions 2026, host Conor Byrne covers the Young Lions competition as teams prepare for a 24-hour brief, and shares highlights from meetings and sessions across the festival. He recaps a coffee catch-up with Karen Nelson-Field and plans to feature her on the podcast, then reports recurring Cannes themes around AI, including agentic AI in ad tech and the importance of transparency and human-in-the-loop control discussed by Limelight leaders. From Adweek House, he notes talks on moving at “the speed of now,” AI enabling human connection (including Grindr and TD Bank), and sponsorship as a marketing lever. He also shares early Lions winners across Creative B2B and health categories, and summarizes research from WARC, Jellyfish, and Inseed on how creativity performs differently for humans versus LLMs.00:39 Young Lions Kickoff01:24 Coffee With Karen Nelson-Field02:19 Limelight on AI Transparency04:48 Adweek House Highlights06:31 Early Lions Winners Roundup07:59 Creativity in an LLM World12:21 Oshri on Limelight US Growth14:46 Ritson vs Sharp Debrief with Marc & V from the Sleeping Barber Podcast Hosted on Acast. See acast.com/privacy for more information.
In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.In this episode, we cover:What to expect from Cannes Lions in 2026 What's changing in advocacy & creator marketingThe Lion judgement process at CannesOpportunities for CMOs to elevate marketing in boardrooms How to effectively measure community The next generation of CEO & CMO'sBuilding community through credibility Chapters00:00 Welcome and Guest Intro01:36 How Cannes Lions Has Evolved05:20 CMO Pressure and Priorities09:05 How Cannes Lions Judging Works15:12 Proof Creativity Drives Growth18:31 Merging Brand and Performance22:14 Boardroom Alignment and Metrics29:31 How to Measure Community Impact34:19 The CMO of 203039:25 You Cannot Buy Attention42:28 AI and Creative Possibility45:01 Cannes Week Wrap Up
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD's extraordinary journey from homegrown China brand to global automotive giant, and lessons in localising global brands from Heineken. Hosted by WARC's Rica Facundo.
Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships.Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders.Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku.00:00 Welcome to Creator Upload01:28 Interview: Billy Parks, Head of Fox Creator Studios02:50 Why Fox is Financing Creator IP07:58 The First Slate of Partnered Creators15:05 The Fox Competitive Advantage18:22 The Business Model: Splitting IP23:40 Interview: Ed Davidson, Cannes Lions25:40 Cannes Creator Beach and Secret Suppers30:05 How Brands are Going Deeper with Creators38:32 Fox's $22 Billion Proposal to Buy RokuCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
David Droga is the vice chair of Accenture Song and the most decorated creative in Cannes Lions history. He joins Mixed Signals to talk about what it actually takes to sell a CMO on a bold idea (and why the boldest of ideas are sometimes the easiest to sell). Max and Ben ask David about how AI is changing the advertising business he's spent his life building, whether the creative visionary still has a place at the top of the industry, and what the New York Times' "Truth Is Worth It" campaign can teach struggling news brands about their own value. He also walks through some of his most famous ads. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com
The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the world give their tips for the festival and discuss everything that's going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they would like to see win and the mood in the ad industry.Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Jameson Fleming, editorial director of Campaign US, Vinita Bhatia, editor of Campaign India, and Chris Powell, co-editor of Campaign Canada.This is the first of three Cannes global podcast episodes. The second episode will be recorded at Campaign House and published during the festival and the final episode will look back on Cannes and be released the following week.See the full agenda for Campaign House at: https://www.campaignatcannes.com/ Hosted on Acast. See acast.com/privacy for more information.
What's the point of Cannes for the sports industry? As the marketing world prepares to descend on the French Riviera for the annual 'festival of creativity' that is Cannes Lions, sport has becoming increasingly central. Kenny Annan-Jonathan, the newly installed Cannes Lions Sports Director, joins co-hosts James Emmett and Alex Charkham, who runs strategy and consulting for global sports and entertainment marketing agency Fuse, for this first edition of the Cannes Debate. On the agenda: why and how sport has taken a central position in brand marketing and communications; the evolving trends that should see sport dominate the marketing agenda; and the best examples of sports entities navigating the marketing and media landscape to create true cultural impact. Also: what to wear, where to watch the World Cup, how to discern the gobbets of insight from the globules of BS, and why the role of 'Creative Director' is seeping into the mainstream across sport.
PRODU MKTG presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. Cuando tienes acceso a evaluar más de 300 campañas de todo el mundo, como jurado de Cannes Lions, obtienes una visión única de hacia dónde se mueve la industria publicitaria global. Pero lo más interesante es cuando esa perspectiva viene de alguien que también está liderando el resurgimiento creativo de su propia región. En el episodio 66 de ReloAd conversamos con Verónica Ruiz del Vizo, CEO de Amarillo Creative Lab y jurado en la categoría de Brand Experience de Cannes Lions 2026. Exploramos las tendencias que están transformando la publicidad mundial, cómo América Latina está compitiendo en igualdad de condiciones, y por qué el espíritu venezolano se ha convertido en un referente de innovación incluso en contextos de incertidumbre. Radio PRODU se encuentra en RadioPRODU.com
O Flamengo apresentou novidades importantes na reunião de prestação de contas realizada na Gávea. Ricardo Hinrichsen, diretor de marketing do clube, explicou a criação da área de CRM, o uso de um data lake com mais de 10 milhões de CPFs, a meta de 70 mil torcedores por jogo, o lançamento da marca própria Gávea, a retomada do e-commerce e o novo site oficial do Flamengo.O clube também vai concorrer no Cannes Lions com a campanha Nação na ONU, reforçando sua estratégia de posicionamento internacional.QUER FALAR E INTERAGIR CONOSCO?: CONTATO I contato@serflamengo.com.br SITE I serflamengo.com.brTWITTER I @BlogSerFlamengoINSTAGRAM I @BlogSerFlamengo#Flamengo #NotíciasDoFlamengo #marketing
In a Cannes Lions special, PRWeek's Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year's Festival.Ahead of the Cannes Lions International Festival of Creativity, which starts on Monday (22 June), PRWeek UK spoke to Edelman's international chief creative officer, international, Kate Stanners, alongside Burson's chief strategy officer, Eleanor Sullivan, and Smarts' brand futures director, Natalie Moores.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.The trio discuss what they are looking forward to at this year's event, whether purpose-led campaigns will win big this year, and the impact of AI technology. They also offer advice on how to get the most out of the festival from a business perspective.Asked whether the festival may look a bit extravagant in 2026, especially given industry consolidation and cost-cutting, alongside the ongoing geopolitical strife, the professionals share their thoughts. As part of the episode, the three comms pros debate earned creativity within the PR Lions, and if the lines between PR and advertising have blurred. Stanners, who spent two decades at advertising agency Saatchi & Saatchi before joining Edelman last year, dismissed the idea of a turf war between PR and advertising agencies.“There is a school of thought where advertising agencies are saying: ‘Watch out, PR companies, we know how to do it,'” she said. “I think, interestingly, it's the wrong discussion to have. This is about recognising the power of a very different media landscape.”In the discussion, Stanners argued that audience behaviour increasingly favours earned communications over traditional advertising.“Ninety-nine per cent of people would like to skip the ads if they could, so that tells us a huge amount,” she said. “People are significantly more likely to trust work that comes in an earned space, which also tells us a huge amount.” PR retains a unique advantage in creating earned impact, added Stanners. “It is a battleground, probably, for all sorts of businesses to be playing in. But a truly earned piece of work plays slightly differently.”The three professionals assess the festival's updated guidelines, introduced following controversies at last year's awards, and whether they will prove effective.And the panel members share their own experiences at Cannes and outline the criteria they use to evaluate what makes a standout PR campaign. Hosted on Acast. See acast.com/privacy for more information.
This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
For years, Cannes Lions has been the home of creativity. This year, it feels like effectiveness is taking center stage.In this special Cannes preview edition of The Barber's Brief, Marc and Vassilis discuss what they're most excited to explore at Cannes Lions 2026.From the surprising reunion of Mark Ritson and Byron Sharp, to the growing influence of effectiveness research, creator marketing, AI, and measurement, this conversation explores the biggest questions facing modern marketers.The duo also shares details about their partnership with System1 and previews the conversations they'll be recording throughout the week with Orlando Wood, Andrew Tindall, Vanessa Chin, and many others.Plus, they break down one of last year's most creative Cannes winners: Hyundai's Night Fishing.In this episode:Why the Ritson & Sharp reunion mattersCan creativity still drive disproportionate growth?What happens to creativity in an AI-driven world?Are marketers measuring the wrong things?The difference between Cannes' Palais and the FringeWhat System1 is teaching marketers about effectivenessHyundai's Cannes-winning film experiment, Night FishingOh and our theme this year? The rosé can wait. The questions can't.Enjoy the episode.Chapters00:00 - The Excitement of Cannes Lions 202302:57 - The Power of Effectiveness in Marketing05:55 - Creativity vs. AI in Advertising09:10 - The Importance of Measurement in Marketing11:59 - Exploring the Cannes Fringe Festival15:07 - Ad of the week: Hyundai's Night Fishing Campaign20:07 - Looking Ahead: Customer JourneysAd of the weekTitle: Night Fishing Hyundai - 2025 Cannes Lions Grand Prix Winner Entertainment Link: https://www.innocean.com/ww-en/work/recent/944
Ahead of Cannes Lions Festival of Creativity taking place next week, Campaign catches up with three jurors to give us an insight into the judging process and what they expect from the festival and its winners this year. Helen Rhodes, chief creative officer at Grey London; Amanda Morrissey, global brand president at iProspect and James Brook-Partridge, head of production at WPP Production UK join the episode. They discuss the new transparency guidelines and how it's impacted the judging process, the added AI subcategory in the craft awards and which work they think will win. Morrissey who is judging the media lions said that the entrants are leaning more towards entertainment this year, while Brook-Partridge and Rhodes argued that craft becomes even more valuable with the insurgence of AI.Campaign will be at Cannes with a full week of sessions at Campaign House, including interviews with WPP chief executive Cindy Rose, Publicis Groupe chief executive, Arthur Sadoun, will.i.am, and a chat with Ian Russell, chair of the Molly Rose foundation on the safety and accountability of digital platforms.Further reading:Cannes Contenders: InstacartCannes Contenders: Waitrose & PartnersCannes Contenders: AnthropicCannes Contenders: BournvilleCannes Contenders: McDonald'sComing up in the Campaign calendar: The Campaign Ad Net Zero Awards second entry deadline has been extended to Thursday 28 May. Hosted on Acast. See acast.com/privacy for more information.
Nidhi Tewari, LCSW reveals the secret skill behind better trust, connection, and collaboration: attunement. — YOU'LL LEARN — 1) The next evolution of emotional intelligence2) How to improve collaboration and performance with the CHECK-IN framework3) How sharing your own experiences can unintentionally shut others downSubscribe or visit AwesomeAtYourJob.com/ep1161 for clickable versions of the links below. — ABOUT NIDHI — Nidhi Tewari, LCSW is a 2026 Thinkers50 Radar award recipient and keynote speaker on work culture and wellbeing, drawing on 13 years of clinical expertise with high-performing leaders. She has worked with LinkedIn, Warner Bros. Discovery, TED, and NPR, among others, and presented at the World Economic Forum, Cannes Lions, TEDWomen, and TEDNext. Featured in The New York Times, Forbes, Inc., and Fast Company, she serves on the Harvard Business Review Advisory Council and Harvard T.H. Chan 2026 Creator Cohort.• Book: Working Well: How to Build a Happier, Healthier Workplace Through the Science of Attunement• LinkedIn: Nidhi Tewari• Website: NidhiTewari.com— RESOURCES MENTIONED IN THE SHOW — • Book: I Hear You: The Surprisingly Simple Skill Behind Extraordinary Relationships by Michael Sorensen• Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek• Book: The Dictionary of Body Language: A Field Guide to Human Behavior by Joe Navarro• Past episode: 341: Decoding Body Language with ex-FBI Special Agent Joe Navarro• Past episode: 693: Building Better Relationships through Validation with Michael Sorensen— THANK YOU SPONSORS! — • Shopify. Sign up for your $1/month trial at Shopify.com/awesomepodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Iconic Edit Vol. 14 - In this week's episode of The Iconic Edit, we dive into a historic media and finance milestone: SpaceX's record-breaking $1.75 trillion public debut, making it the largest IPO in history. We break down what this massive shift means for the global economy, how Elon Musk's core assets like Starlink and XAI fit into the picture, and whether this concentrates too much power in the hands of one person. Beyond the trading floor, we tackle the massive cultural shifts reshaping entertainment and sports. From Taylor Swift's genius marketing partnership with Toy Story 5 and Jay-Z and Eminem's nostalgic reunion, to the internet completely cooking ESPN over its uncanny valley AI sports imagery, we look at why authenticity is winning. Plus, we explore how Broadway is staging a major, star-powered comeback and why independent podcasters are officially taking over World Cup coverage. Chapter Timestamps: 0:25 – Media Edit: Taylor Swift & Toy Story 5 Marketing Collaboration 1:35 – Culture Edit: Jay-Z & Eminem's Nostalgic Reunion Project 3:10 – Sports Edit: The US Golf Open's New Commercial-Free Ad Model 5:12 – Media Edit: How Podcasters and the Creator Economy are Taking Over the World Cup 7:07 – Sports Edit: ESPN's AI Image Backlash and Boundaries in Sports Media 9:24 – Culture Edit: The 2026 Tony Awards and Broadway's Star-Powered Comeback 12:25 – Deep Dive: SpaceX's Record-Breaking $1.75 Trillion IPO 14:43 – The Final Cut: What to Watch Next Week (World Cup, US Open, Cannes Lions, & SpaceX Join the ICONIC Community: @iconicnationmedia Instagram: https://www.instagram.com/iconicnationmedia/ TikTok: https://www.tiktok.com/@iconicnationmedia
“I will defend brand to the death.” Ty Heath, Global Director of Thought Leadership at LinkedIn and Jury President for the B2B Creative category at Cannes Lions 2026, joins Conor Byrne on That's What I Call Marketing for a conversation about B2B marketing, brand building, AI search, thought leadership, creativity and the future of buying decisions.Ty has helped shape some of the most influential thinking in modern B2B marketing through The B2B Institute at LinkedIn, including work on the 95/5 rule, brand and demand, buying committees, B2B creativity and the emotional nature of business decision-making.In this episode, Ty shares her journey from high-performance athletics to Google, Nestlé, IBM and LinkedIn, and explains why the lessons of elite sport still shape how she thinks about leadership, resilience and long-term practice. The conversation then moves into some of the biggest questions facing marketers today. What changes when buyers use AI tools and LLMs to build their shortlists? How should brands think about visibility, authority and credibility in an AI-assisted search world? Does gated content still make sense? Why does brand still matter when algorithms and AI tools are influencing discovery? And what will Ty be looking for as Jury President of the B2B Creative Lions at Cannes Lions 2026?This episode is part of the Cannes Sessions, sponsored by The Digital Voice, the amplification agency working with leading ad tech and martech companies globally. The Digital Voice helps brands show up across the full mix, from global press and thought leadership to content, social, events and creative, including major moments like Cannes Lions.What you will learn:Why Ty Heath says she will “defend brand to the death”How B2B marketing moved beyond rational messaging into emotional decision-makingWhy The B2B Institute focused on what does not change, not just what is changingHow the 95/5 rule helped reframe long-term B2B growthWhy buying committees need to feel safe before they say yesWhat AI search and LLMs mean for B2B discoverabilityWhy authority, credibility and reputation now matter moreHow brands can be visible to buyers and surfaced by AI toolsWhy gated content can create a trade-off between lead capture and reachHow employee and executive voices can build trust at scaleWhat Ty will be looking for in B2B creative work at Cannes Lions 2026Why B2B creativity is finally getting the attention it deservesTimestamps:03:03 – From elite athletics to marketing leadership10:51 – Google, Nestlé, IBM and finding a path into marketing15:20 – Why words, language and communication carry responsibility17:52 – The emotional reality of B2B decision-making18:57 – Building The B2B Institute and changing B2B marketing21:55 – Brand and demand, the 95/5 rule and long-term growth23:18 – AI, LLMs and the changing future of discoverability27:42 – Buying committees, buyability and making decisions feel safer30:36 – The gated content debate35:14 – Why brand still matters in an AI-assisted world38:58 – Employee voices, executive presence and B2B credibility43:23 – Cannes Lions 2026 and the rise of B2B creativityListen to more episodes of That's What I Call Marketing for conversations with leading marketers, CMOs, founders, strategists and creative thinkers on brand, effectiveness, creativity, marketing leadership and the future of the industry.#B2BMarketing #BrandBuilding #TyHeath #LinkedIn #TheB2BInstitute #CannesLions #B2BCreativity #MarketingEffectiveness #ThoughtLeadership #AIsearch #LLMSEO #GEO #BrandAndDemand #MarketingLeadership #ThatsWhatICallMarketing Hosted on Acast. See acast.com/privacy for more information.
Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Podcast Movement 2026 tickets are now on sale for $199, with the New York City conference set for September 17 and 18 at Terminal 5. The open call for speakers runs through June 30, with half of all sessions selected by popular vote.Tubefilter, in partnership with Comscore, the Whalar Group, and Gospel Stats, publishes "The Creators List," a guide to the content creators attending this year's Cannes Lions International Festival of Creativity.Apple announces OS 27, bringing upgraded video podcast playback, a fully redesigned Apple TV Podcasts app, and a smart downloads system ahead of a July 2026 public beta.Substack is actively working on distributing video podcasts to Apple Podcasts via HLS, according to comments from Substack product manager Zach Taylor.Point-To-Point Marketing's Tim Bronsil makes the case that YouTube is the most overlooked revenue stream in audio, as audiences follow trusted personalities and content rather than platforms.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Most people assume award-winning creative work is a high-wire act: brilliant, risky, and impossible to repeat. Karen Pearce of Rethink makes the opposite case. Fresh off Ad Age's 2026 Agency of the Year and ADWEEK's 2025 Independent Agency of the Year, and as the most-awarded independent agency in the world last year, Rethink keeps producing famous, business-moving work on purpose.Recorded as a Cannes Lions lead-up, this conversation gets into the machinery behind the run. Karen explains why independence lets Rethink protect creative standards instead of chasing scale, why the client's real job is finding sparks rather than poking holes, and how the CRAFTS framework gives a whole agency a shared language for what good looks like. Karen walks us through the Heinz philosophy that every ad is a product ad, the go-then-grow approach that turns big swings into low-risk reps, and why, going into Cannes, she expects a reclaiming of human craft in an AI-flooded market.The through-line: bold creative shouldn't feel scary. Build the right system and the right partnership, and the work that wins awards is the same work that drives the business.Timestamps00:00 Find the sparks, not the holes02:08 What's behind the run: independence and the receipts05:48 Why great creative shouldn't feel scary09:12 Builders vs hole-pokers: the client's real job14:27 Famous brands outperform business metrics19:17 AI, human craft, and the IKEA sleep talkers22:42 CRAFTS: a shared language for great work30:57 Heinz: every ad is a product ad36:24 Go then grow: getting your reps in44:17 Idea first: when media becomes the creativeReferencesRethink: rethinkideas.comKaren Pearce: LinkedIn https://www.linkedin.com/in/karengpearce/Rethink's Book: The Business of Creativity Referenced campaigns: IKEA “U Up” and IKEA organizer / Skittles out-of-home; Heinz “Looks Familiar” and the keystone ketchup pouch; Destination Canada; Coinbase craft-led film; Epitaph “garbage media” dumpster billboardsAnthropic “Keep Thinking” campaign for Claude, by Mother Awards context: Ad Age 2026 Agency of the Year
In 2025, Cannes Lions was dampened by controversy after three awards were withdrawn over fabrication of case studies and concerns around their legitimacy.DM9's “Efficient way to pay” was retracted after the DDB agency was caught using AI to fabricate news coverage and misleading the jury. Two others Lions were also removed from the agency. In response, Cannes Lions updated the entry process and introduced a set of "integrity standards" to ban agencies for up to three years that submit "wilfully false" campaigns.Campaign's UK editor Maisie McCabe recently spoke to Cannes Lions on the new awards process and "necessary" reset to the standards. In this episode, Campaign's editorial team discuss how the awards will be different this year, both for those that have entered and the juries that are judging them, and what the industry makes of the changes. Plus, the team reveal how the Cannes Lions is making efforts to reduce bias in the judging rooms. Hosted by tech and multimedia editor Lucy Shelley, this episode includes McCabe, creativity and culture editor Gurjit Degun and reporter Eszter Gurbicz. It was edited by Haymarket's producer Inga Marsden.Further reading:Cannes Lions retires Creative Company of the Year AwardDecade-old Sainsbury's ad used in Gut's 2024 Media Grand Prix-winning case studyCannes Lions entries rise 'reflecting strong global participation'Icaro Doria steps down as co-president and CCO of DM9 following Cannes controversyAdland's ‘New Year's' resolution should be to revive its integrity at Cannes LionsMaybe Cannes Lions isn't capable of picking all of the best work Hosted on Acast. See acast.com/privacy for more information.
This year at Cannes Lions, Sounds Profitable is a sponsor of the Little Black Book Beach! Our partners will receive up to 3 tickets for access to the beach all week. Be sure to fill out this Google Form so we can register you and your team for the beach! Also, we have a custom graphic generator for those looking to announce they're headed to France in a couple of weeks with some flair.Tom Webster argues that LLMs have advanced faster than most people realize, and that pretending otherwise is magical thinking. He traces his own journey from basic prompt use to running local models on a home server, all without a coding background, to show that these tools are accessible to anyone willing to engage. And he has some pointed advice for anyone still on the fence about embracing AI in their work.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
Charlotte Henry and Chuck Joiner discuss the Apple Sports app expanding to more than 170 countries, its World Cup features, and how sports increasingly connect Apple's entertainment ecosystem. They also consider possible Apple smart glasses, Apple TV's growing industry credibility under Eddy Cue that includes his Cannes Lions honor, the return of Knife Edge: Chasing Michelin Stars, and Apple TV bundling through financial products as a strategy to gain subscribers. Show Notes: Chapters: [0:00] Opening topics and host introductions[0:53] MacPaw's post-WWDC event and Charlotte's sports outings[2:54] Apple Sports app, golf, baseball, soccer, and betting questions[6:23] Apple Sports expands to more than 170 countries and adds World Cup features[10:09] Apple's entertainment ecosystem, Vision Pro, and smart glasses speculation[15:22] Apple TV's industry credibility under Eddy Cue[18:48] Eddy Cue's Cannes Lions honor and Apple behaving like a Hollywood studio[25:35] Knife Edge: Chasing Michelin Stars returns for season two[30:27] Upcoming movie discussion and Apple TV bundled with financial products[34:54] Closing links and final comments Links: Apple Sports expands to more than 90 new countries and regionshttps://www.apple.com/newsroom/2026/05/apple-sports-expands-to-more-than-90-new-countries-and-regions/First Apple smart glasses may not arrive until late 2027 https://www.cultofmac.com/news/first-apple-first-smart-glasses-may-not-arrive-until-late-2027Apple TV went from industry skepticism to Cannes Lions recognition under Eddy Cue https://appleinsider.com/articles/26/05/20/apple-tv-went-from-industry-skepticism-to-cannes-lions-recognition-under-eddy-cueApple TV announces season two renewal for celebrated, BAFTA Award-nominated docuseries “Knife Edge: Chasing Michelin Stars,” following elite chefs as they pursue the world's most prestigious culinary award https://www.apple.com/uk/tv-pr/news/2026/05/apple-tv-announces-season-two-renewal-for-celebrated-bafta-award-nominated-docuseries-knife-edge-chasing-michelin-stars-following-elite-chefs-as-they-pursue-the-worlds-most-prestigious-culinary-award/ Guests: Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
This year at Cannes Lions, Sounds Profitable is a sponsor of the Little Black Book Beach! Our partners will receive up to 3 tickets for access to the beach all week. Be sure to fill out this Google Form so we can register you and your team for the beach! Also, we have a custom graphic generator for those looking to announce they're headed to France in a couple of weeks with some flair.Tom Webster argues that LLMs have advanced faster than most people realize, and that pretending otherwise is magical thinking. He traces his own journey from basic prompt use to running local models on a home server, all without a coding background, to show that these tools are accessible to anyone willing to engage. And he has some pointed advice for anyone still on the fence about embracing AI in their work.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
Charlotte Henry and Chuck Joiner discuss the Apple Sports app expanding to more than 170 countries, its World Cup features, and how sports increasingly connect Apple's entertainment ecosystem. They also consider possible Apple smart glasses, Apple TV's growing industry credibility under Eddy Cue that includes his Cannes Lions honor, the return of Knife Edge: Chasing Michelin Stars, and Apple TV bundling through financial products as a strategy to gain subscribers. Show Notes: Chapters: [0:00] Opening topics and host introductions [0:53] MacPaw's post-WWDC event and Charlotte's sports outings [2:54] Apple Sports app, golf, baseball, soccer, and betting questions [6:23] Apple Sports expands to more than 170 countries and adds World Cup features [10:09] Apple's entertainment ecosystem, Vision Pro, and smart glasses speculation [15:22] Apple TV's industry credibility under Eddy Cue [18:48] Eddy Cue's Cannes Lions honor and Apple behaving like a Hollywood studio [25:35] Knife Edge: Chasing Michelin Stars returns for season two [30:27] Upcoming movie discussion and Apple TV bundled with financial products [34:54] Closing links and final comments Links: Apple Sports expands to more than 90 new countries and regions https://www.apple.com/newsroom/2026/05/apple-sports-expands-to-more-than-90-new-countries-and-regions/ First Apple smart glasses may not arrive until late 2027 https://www.cultofmac.com/news/first-apple-first-smart-glasses-may-not-arrive-until-late-2027 Apple TV went from industry skepticism to Cannes Lions recognition under Eddy Cue https://appleinsider.com/articles/26/05/20/apple-tv-went-from-industry-skepticism-to-cannes-lions-recognition-under-eddy-cue Apple TV announces season two renewal for celebrated, BAFTA Award-nominated docuseries "Knife Edge: Chasing Michelin Stars," following elite chefs as they pursue the world's most prestigious culinary award https://www.apple.com/uk/tv-pr/news/2026/05/apple-tv-announces-season-two-renewal-for-celebrated-bafta-award-nominated-docuseries-knife-edge-chasing-michelin-stars-following-elite-chefs-as-they-pursue-the-worlds-most-prestigious-culinary-award/ Guests: Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and creator of the Mini MBA. Mark walks through his new research with Ipsos on US marketing knowledge, explains why formal training is the single biggest predictor of marketing competence, and shares the one concept every marketer should prioritize. The conversation also covers market orientation, how AI is reshaping marketing careers, and what it takes to stay relevant in the years ahead.Topics covered:• [01:00] Ipsos study reveals the US marketing knowledge gap• [04:00] Why formal education is the top predictor of marketing success• [08:00] Where marketers can find good training today• [13:00] Market orientation as the most important concept to learn• [17:00] How AI will reshape marketing careers and roles• [24:00] Byron Sharp and Mark Ritson's upcoming Cannes Lions session• [27:00] What the rise of AI means for the agency worldTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Adweek Article: https://www.adweek.com/brand-marketing/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test/Mark Ritson's LinkedIn: https://www.linkedin.com/in/markritson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
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Send us Fan MailCannes Lions 2026 brings executive community, AI career growth, marketing leaders, and insights professionals into one timely conversation. This podcast episode covers how business growth executives can stay useful, build better connections, and respond as AI changes roles. Learn why leadership, emotional intelligence, and cross-team business knowledge matter more as companies rethink jobs and growth.Want access to the Cannes Lions executive sessions and future business growth events? Join Insights Lighthouse and get in the room before the best connections are gone: https://insights-lighthouse.com/events/62/event-applicationIf AI, hiring shifts, and messy growth goals are hitting the business at once, get expert help before small gaps turn into expensive problems: https://bit.ly/4jMZtxu#CannesLions2026 #AICareerGrowth #ExecutiveLeadership #MarketingLeaders #FutureOfWorkWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - AI Job Risk for Insights Professionals00:49 - Mad Growth Podcast Guest Introduction01:41 - What Insights Lighthouse Does02:44 - Executive Community During AI Change04:37 - Cannes Lions 2026 and Marketing Leaders06:19 - Insights Lighthouse Event at Martinez Hotel08:19 - AI Career Growth in the Next 6 to 12 Months09:26 - Why Companies Need New Professional Skills10:20 - 60% of Insights Roles at Risk11:07 - Take a Leadership Role at Work12:28 - Human Intelligence and Emotional Intelligence13:10 - Learn the Whole Business to Grow Faster14:05 - Where to Find Insights Lighthouse15:01 - Membership, Mentorship, and Event Access15:29 - Cannes Lions Event Dates and Registration-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Melissa Levy (Advertising & Experiential Marketing Executive)Current Role: President of Sparks (a leading global brand experience and live events agency) Former Role: President and Chief Client Officer at Digitas North America Bio: Melissa Levy is a powerhouse executive in the advertising, digital, and experiential marketing industries. She began her career in finance and transitioned into e-commerce marketing during the dot-com era before finding her true calling in the agency world. Levy spent 15 years at the Publicis-owned digital agency Digitas, rising through the ranks to become the President and Chief Client Officer. During her tenure, she oversaw a team of hundreds across multiple U.S. offices, managing high-stakes accounts for Fortune 10 giants and major consumer brands like Microsoft, HP, and PayPal. In early 2026, she made a high-profile move to become the President of Sparks (a subsidiary of Freeman), where she now steers the agency's creative, strategy, and live-event production operations. A fierce advocate for diversity and leadership development, Levy is a founding member of the Boston chapter of Chief (a network for executive women) and serves on the board of directors for the AdClub. Her work has earned top industry accolades, including Cannes Lions, Effies, and the Ad Club's Women We Admire award.
Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, I sat down with the powerhouse duo behind Pop'N Creative, Jessica Lane Alexander and Lori Hall McKissic. These two met years ago at Turner Broadcasting and spent years rising through the ranks of some of the biggest names in media and entertainment, including TBS, TNT, UPTV, and TV One, before finally betting on themselves. Their story is one of calculated risk, deep friendship, and relentless creative vision.I was so excited to finally get them both on the show and dig into the real behind-the-scenes of how Pop'N Creative came to be. They walked us through the eight-week planning process over dinners and drinks that turned into a real business, how they launched in February 2020 (yes, right before the pandemic), and how they survived and thrived when the world shut down. They bootstrapped everything, pivoted their model on the fly, and landed clients like Freeform, Hulu, and National Geographic along the way.We also got into the money conversation because the glitz and glamour of events and activations has a whole financial infrastructure behind it. We talked about payment terms, cash flow management, how to structure agency contracts, and what it really takes to grow to the $4 million revenue range as a small boutique agency. If you are building something in the creative or service space, this one is full of gems.Main TakeawaysStart before you are fully ready: Pop'N Creative launched in February 2020, and the pandemic that followed actually forced them to pivot into a social-first model that helped them grow.Use the 60% rule: Before leaving your full-time job, aim to have 60% of your target salary locked in through contracts so you have enough security to leap without operating from fear.Master cash flow, not just revenue: Payment terms of net 60 to net 90 are common in the agency world, so having a business line of credit and a great accountant are non-negotiable early hires.Your network IS your net worth: From their first capabilities presentation to their Cannes Lions shortlist, every major win came from relationships they had built over years in the industry.Highlights Include00:53 - Jessica and Lori share their individual career journeys through Turner, Kellogg Business School, Microsoft, UPTV, and TV One09:07 - The moment Jessica first told Lori "we could do this ourselves" and how she pitched the idea twice before it stuck10:35 - How they tested the business concept during eight weeks of structured planning sessions over dinner and drinks13:38 - Launching Pop'N Creative in February 2020, just weeks before the pandemic shut everything down14:01 - How Lori's unexpected layoff during the pandemic became the best thing that ever happened to her entrepreneurial journey19:06 - Landing their very first capabilities presentation with Freeform (Disney) and wowing a room of 15 people on their first try25:27 - How they bootstrapped and self-funded Poppin to retain full autonomy, and what happened when their first big event contract got canceled27:49 - The Hulu skating rink at Essence Festival and how they pivoted to experiential work post-pandemic47:14 - Pitching National Geographic on a wild-card Fashion Week idea with holographic animals that got shortlisted at Cannes Lions59:31 - Their parting advice: the 60% rule for leaving your job and why finding a business partner or lieutenant makes all the differenceLinks Mentioned in This EpisodePop'N Creative Website: https://www.popncreative.comWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproSocial MediaPop'N Creative: @popncreativeJessica Lane Alexander: @LaneJessDLori Hall McKissic: @loriJAY Hosted on Acast. See acast.com/privacy for more information.
In today's MadTech Daily, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions.
David Yankelewitz is a prominent figure in the advertising and creative world, currently serving as the Founder and Creative Director of Public Display of Affection (PDA), a creative studio based in Brooklyn, New York. His career is defined by high-impact, viral marketing campaigns that often blend pop culture with innovative brand experiences.Public Display of Affection (2021–Present): Founded this studio with the philosophy that "the more love you give, the more you receive," focusing on brand activations, apps, and art. R/GA (2020–2021): As Executive Creative Director, he led the Verizon account, notably building a 5G Super Bowl stadium in Fortnite and producing a weekly livestream series featuring stars like Billie Eilish and Alicia Keys. Ogilvy & Mather (2015–2017): Served as Group Creative Director, where he built the agency's Content Group and led projects for brands like IBM, Coke Zero, and NASCAR. 360i (2011–2015): Spent four years as Group Creative Director, winning the agency's first Cannes Lions for work with brands such as Oreo, Oscar Mayer, and Ben & Jerry's. Yankelewitz is well-known for "internet-breaking" campaigns, including:#MAMMING: A viral photo-sharing campaign to raise breast cancer awareness. Say It With Bacon: A luxury gift service for Oscar Mayer that packaged bacon like fine jewelry. Oreo "Nomsters": A series of bite-sized horror films for Halloween that reimagined cookies as candy-hybrid monsters. He began his career as a business reporter for The Jerusalem Post and an editor for the University of Pennsylvania's humor magazine, 34th Street. His creative approach often involves "The 5 Love Languages" framework, where he advocates for brands to move beyond "Words of Affirmation" (traditional ads) toward "Physical Touch" and "Acts of Service" (meaningful brand actions).