Podcasts about cannes lions

Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns.As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of Finland's largest brands, providing consultancy on 360-degree digital brand experiences encompassing social media strategy, brand development, and influencer marketing. Enoma frequently shares her expertise at major branding, social media, and influencer marketing events. Her contributions have beenhonoured with awards at Cannes Lions, SABRE Awards, Finnish Comms Awards, and GrandOne. She has also served as a judge for prestigious global competitions such as Eurobest, GrandOne, TikTok Awards Nordic, and The Young Ones Competition.

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy's. He's coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he's spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry's most coveted publications. 

Tarek Sioufi is Grey's Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury's, Iceland, Netflix, Cadbury and Coca-Cola.In this episode we discuss:The power of imaginationWhy strategy is simpleDo ideas just ‘find' strategistsAre strategists the smartest people in the roomThree modes of thought for devising a brilliant strategyThe most debated Christmas ad of all timeThe UK's super bowlPromoting Iceland – the country, not the supermarketTaking on Google for Iceland (and Sweden)Stella's new campaignTarek Sioufi  Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world's most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee.He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek's work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers.And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation's top strategists and consultants.Find Tarek on LinkedInShow NotesFull show notes, including a transcription andlinks to everything discussed can be found here.

In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency's insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world. Lou dives into Octagon's evolution as a creative powerhouse, spotlighting how the agency's integrated Creative, Digital, and Branded Content teams work together to deliver ideas rooted in fan behavior. He also highlights Octagon's industry-leading momentum, including recent recognition from Cannes Lions, Sports Business Journal and The Clios, showcasing how creativity has become a core driver of value in sponsorship and brand storytelling. The Custom Marketer's Brief episode features a look at Nutrafol's first-ever sports partnership, a category-first campaign with MLB, and a breakthrough example of how Octagon blends creative concepting with high-stakes strategic negotiation. We also explore the agency's influential role in the rise of women's sports.from creative programs like Delta's "Power Forward" docu-series in partnership with the WNBA, to major sponsorships for brands including NYX and Mastercard, as well as the agency's representation of iconic athletes and personalities such as Simone Biles, Trinity Rodman, Aly Raisman, Hannah Storm, among many others. For marketers seeking to stay ahead of culture, fandom, and global market opportunity as we prepare for 2026, tune into this episode for a fresh, creative point of view that is redefining what brand impact looks like today.

Known in the industry as "Heineken Jesus," Andrey Tyukavkin is one of the most inventive creative minds working today. As Global Executive Creative Director at Le Pub and Chief Innovation Officer & Founder of Le Garage—their global innovation and prototyping hub—he's led award-winning work for Heineken, Netflix, and Philips, racking up 70 Cannes Lions and over 232 creative awards to his name, ranking as the #3 Executive Creative Director at Cannes Lions 2022. He also speaks seven languages!In this episode, we explore the fascinating connection between neuroscience and creativity. Andrey opens up about his panic attacks, the "dead spot" in his brain, and the science that links an enlarged amygdala to creative genius. We discuss why the best ideas often come from brains that refuse to work in linear ways—and why being "a bit sick" might be exactly what the industry needs.We also dive into his approach to innovation: from The Closer (a bottle opener that shuts down your work apps) to The Boring Phone (a Nokia-inspired antidote to smartphone addiction), Andrey explains how prototyping physical objects in-house allows his team to move at speed and create campaigns that become instant PR stories.Plus: why he values engineering backgrounds over advertising experience, the danger of AI producing "perfectly average" results, and his advice to young creatives—"Fuck around and find out."Follow Andrey here:⁠Linkedin⁠⁠Instagram⁠—⁠Watch this episode on YouTube⁠—We're a video podcast talking brand and creativity with the world's best in class.Hosted by ⁠Andrew Dobbie⁠Sponsored by ⁠The One Club for Creativity⁠Powered by ⁠MadeBrave⁠Follow us:⁠Facebook⁠⁠Instagram⁠⁠Twitter⁠⁠Linkedin⁠Our website(s):  ⁠https://justachatwith.com http://www.andrewdobbie.co.uk http://www.madebrave.com

Get ready for an insightful conversation with Tim Nordwind, the bass player for the endlessly inventive rock band, OK Go! We dive deep into the world of one of music's most unique acts, from their groundbreaking visual art to their incredible new album, And The Adjacent Possible (released April 2025). Tim gives us the inside story on the band's latest achievements and what fans can expect from their upcoming show. In This Episode: Double GRAMMY Nominations: OK Go is up for two 68th GRAMMY Awards for BEST MUSIC VIDEO ('Love') and BEST RECORDING PACKAGE ('And The Adjacent Possible'). We ask Tim about the moment he and the band heard the incredible news. The Making of 'Love': Tim discusses the unique process behind the viral video for "Love" (shot in a Budapest train station) and the band's general approach to conceptualizing their mind-bending, practical-effects music videos. The Gap Between Albums: Why the decade-plus wait for And The Adjacent Possible, and what projects were the band members involved in during that time? A Legacy of Ingenuity: With their work in the permanent collection of MoMA and recognition from the Cannes Lions, CLIOs, VMAs, and The Smithsonian, we find out which of their many non-musical accolades Tim still marvels at. The Audience Connection: We discuss the band's driving goal of connecting with their audience, a philosophy championed by frontman Damian Kulash. Hollywood Industry Talk: Tim shares his insights into the current state of the industry as both an actor and composer. The Tour Experience: What spectacular surprises can fans expect at the Brooklyn Bowl Nashville show on December 8th? Learn more about your ad choices. Visit megaphone.fm/adchoices

Allie Galloway is a global event leader shaping how major brands show up in culture. As Senior Director of Global Events at Yahoo, she oversees the strategy and execution behind high-impact brand moments—from Cannes Lions to international tentpoles—bringing together storytelling, innovation, and operational precision. With experience across agencies and in-house teams, Allie is known for transforming complex ideas into experiences that resonate, scale, and deliver real business value.This episode we discuss:Allie's path from agency life to leading global events—and the skills that shaped her approach to creativity and leadership.How she designs standout brand activations in competitive environments like Cannes Lions.Building alignment inside large organizations and communicating the why behind experiential decisions.Navigating pressure, expectations, and the emotional labor of producing high-stakes events.What makes agency–client partnerships work: trust, transparency, and shared clarity.Lessons from producing international events and managing teams across cultures and time zones.Why understanding human behavior is the foundation of great experiential design.The future of brand experiences: personalization, community-building, and moments that extend beyond the event.Mark and Allie's reflections on burnout, boundaries, and sustaining creativity in a demanding industry.The daily habits and leadership practices Allie uses to stay grounded and inspired.Thanks for tuning in. Check us out at: https://www.markstephenagency.com/podcastThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Rudi Anggono is the Global Head of Creative at Snap and previously the Head of Creative Innovation at the LEGO Group, leading its integrated creative team within Product and Marketing Development and collaborating with Creative Play Lab on new product ideas. With a career spanning advertising, product design, and research, he has shaped iconic global brands and experiences. Formerly Global Executive Creative Director at Beyond X and Google Commerce UX, his patented design work influenced Google Travel and sustainability initiatives recognized by Sundar Pichai at the UN. Previously Head of Creative at Google ZOO and Executive Creative Director at TBWAParis for Nissan Europe, Rudi's award-winning work includes Cannes Lions, EFFIEs, and an Emmy Award.

Kirsten Ludwig is a brand builder, cultural curator and thought leader. She is the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. She built her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal, Stella and Dot and others to stand out. Kirsten is the co-host of GOOD THINKING podcast, a top trend, brand and marketing Substack and Lit From Within, a high vibrational podcast (complete with the woo-woo).She's been featured in Forbes, judged Cannes Lions, is a frequent speaker stages including, SXSW, Brands & Culture, Worthy Women and Creative Week and is a bold voice on LinkedIn. She Co-Hosts Breakfast Club LA and is a member of invite-only communities, THE BOARD, Sunday Dinner and Intro.A lover of life, constant optimist and wellness nut. She lives in LA like every ex-New Yorker as a thriving single mom with two kids, Hudson and Sailor.

Como a publicidade se tornou a indústria de ponta da economia criativa que faz a roda da economia girar? O episódio #226 do programa Mídia e Marketing recebe Luiz Lara, fundador e chairman da Lew'LaraTBWA e presidente do CENP (fórum da autorregulação do mercado publicitário). Na entrevista, o executivo fala sobre as mudanças recentes na maneira de se fazer propaganda, comenta sobre as polêmicas recentes no Cannes Lions e lembra que, 'quanto mais bem informado, melhor o consumidor decide'. Lara também fala de seu livro recém-lançado, 'A Alma Brasileira do Negócio: da era de Ouro à era Digital, como a comunicação transforma o mundo', onde relata parte da história da publicidade brasileira que acompanha a evolução da da sociedade nas últimas décadas.

Lewis Williams is an accomplished Creative Director and Brand Storyteller who's enjoyed great success at two of Chicago's most iconic agencies—Leo Burnett and Burrell Communications, where he served as Chief Creative Officer. Most recently, Lewis had expanded his skillset even further as the EVP, Head of Brand Impact for global PR giant Weber Shandwick.Across 3 decades of his Total Market and Multicultural consumer marketing experience, Lewis has partnered with CMO's of some of the world's best-known brands. Toyota, McDonald's, Walt Disney World, The Coca-Cola Company, Google, The U.S. Army, Disney, American Airlines and Procter and Gamble to name a few. And Lewis has continually brought his client partners strategically driven, award-winning creative that's enabled great brands to establish and maintain strong emotional bonds with their customers.Lewis' work has been recognized by virtually every creative award show on the planet. And his opinion is so respected that he serves on the Creative Review Committee for The Ad Council. He's also served on the prestigious Cannes Lion Jury—including as a member of Cannes Lions 70—Glass: The Lion for Change.Most recently Lewis launched the podcast series OGs AND AUNTIES. The series highlights Advertising Legends that have shaped culture, shifted narratives and launched movements.

Christine Göös is a marketing leader and B2B creator who lives at the intersection of brand, culture, and the internet. She's helped tech and creative agencies tell stories that drive growth, working with companies like Smartly, Celtra, Billion Dollar Boy, and more. She currently runs US marketing for Croud, an independent media, data, and creative agency group.A two-time Young Lions contestant turned LinkedIn creator, Christine co-hosts House of Content, a podcast exploring the creator economy, viral marketing, and internet culture. Her work has been recognized by Cannes Lions, The One Show, and Top Women in Marketing, and she's part of the Hero100 Creator List and AWNewYork Big Creator Challenge shortlist.

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler explore OpenAI's Sora and how AI-driven video generation reshapes creativity, privacy, and consent. From OpenAI's massive $38B AWS deal to the ethical storm over data scraping and copyright, they unpack the week's biggest tech power plays. The duo explores Geoffrey Hinton's surprising optimism on AI's future, Meta's data mishap, and how companies are redefining roles through spatial computing. Plus, Lee shares insights from NVIDIA's GTC conference and what it reveals about the true cost and promise of AI. The episode also features Cathy's exciting interview with Melissa Tony Stires, Founding Partner and Chief Global Growth Officer, and Janna Salokangas, Co-Founder and CEO of Mia, AI. Together, they discuss strategy-first adoption of AI, the importance of AI literacy, and the mindset shifts leaders need to drive human-centred transformation in the era of intelligent tools.Come for the tech, and stay for the magic!Melissa Tony Stires BioMelissa Tony Stires is an international protocol expert and leadership innovator specialising in cross-cultural communications and women's empowerment in AI. As Founder and Head of Global Growth and Expansion at Mia AI, she bridges tradition and technology through global collaborations and billion-dollar initiatives. A certified Advanced International Protocol Officer, best-selling author, and sought-after speaker, Melissa's work has shaped dialogues from Davos to Cannes Lions, advancing inclusivity, innovation, and global understanding in the tech landscape.Melissa Tony Stires LinkedInJanna Salokangas BioJanna Salokangas is the Co-founder and CEO of Mia AI, where she's redefining how people and organisations unlock their full potential through AI-driven learning and innovation. Under her leadership, Mia has trained over 7,000 professionals across 65+ countries, partnering with leading institutions to deliver transformative AI education and solutions. A co-founder of Finnish Flow, Janna also champions Finland's business community at Davos, advocating for human-centric AI and the future of equitable, empowered innovation.Janna Salokangas LinkedInKey Discussion Topics:00:00 Intro: Welcome to Tech Magic00:28 NVIDIA GTC & Nokia's $1B AI Investment00:54 Geoffrey Hinton Shifts AI Stance on Job Displacement08:17 Sharp HealthCare's First Chief Spatial Computing Officer09:05 OpenAI's $38 Billion Amazon AWS Deal Explained15:17 Perplexity vs Reddit: Data Scraping Lawsuit Breakdown21:28 AI Augmentation Over Replacement: Secret Cinema's Approach26:19 Magic Leap's Google Partnership & New AI Glasses32:17 TEDx Atlanta: Alvin Wang Graylin & Industry Leaders35:45 AI Education Interview with Janna & Melissa from Mia AI37:18 Mia AI: Human-Centered AI Education Going Global42:35 Strategy-First AI Adoption: Define Problems Before Tools42:46 Real-World Success Stories: From Universities to Single Mothers47:28 What Differentiates Mia AI in a Crowded Market Hosted on Acast. See acast.com/privacy for more information.

Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu:Why generative AI is transforming advertising and marketingThe role of human creativity in an AI-driven worldHow AI does the production legwork, not creative thinkingM-shaped professionals: The future of creative techWPP's creative technology apprenticeship program explainedWPP Open platform: Democratizing AI for creative teams

How do you stop negotiating with yourself when life forces you to walk away from what you're building? In this episode, we meet Ghanaian entrepreneur and creative professional Yaa Boateng, who takes us through her journey from graphic designer to creative director and eventually a creative entrepreneur as the co-founder of The Storytellers. Yaa opens up about navigating career pivots in the midst of grief, building resilience, and the importance of mentorship and global representation of the African creative industry. She also shares why she is committed to giving back through SIBI Africa, an initiative empowering the next generation of African creatives. If you're interested in applying for the 2026 SIBI program, applications are open now. The deadline is December 5, 2025. This episode was produced by Hauwa Otori with help from Osheiza Otori. Music composed by Kevin Edwards. You can follow Founders International Network on LinkedIn and BBP on Instagram.

In this episode, we chat with writer and director Rosie May Bird Smith about comedy, creativity, and carving out your own path. From agency life to filmmaking, Rosie talks about finding her voice and the story behind her new short, Egg Timer. Hope you enjoy. ROSIE may bird smith is a British comedy writer & director with a strong, unique style and ability to blend humour with heart.'In 2025 Bird Smith was named Director to Watch by Ad Age's Creativity Awards, following her earlier recognition by the British Arrows for Best Young and Emerging Talent, Creative Circle's Best New Director, Cannes Young Director Award and Campaign Magazine as one of the industry's Rising Stars.Rosie began her career as a creative writer, quickly gaining attention for her sharp wit and clever storytelling working on a range of high-profile films for some of the world's largest and most influential brands. Upon shifting to the director's chair, her first commercial project for supermarket giant Asda, received four British Arrow nominations, earned her a Silver Young Director Award and raised £5.9 million for charity. She has since gone on to direct work for many large household names including Müller Light, Andrex and Ginsters. Her work on Andrex, which encourages Brits to bust free from toilet taboos, went on to win Silver at Cannes Lions this year.Rosie is represented by Biscuit Filmworks in the UK & US and Tony Petersen Films in Germany.

*WOMEN OF THE FUTURE PODCAST – KINDNESS & COURAGE: MEN AS ALLIES*   When you're onto a good thing, why stop?! We've decided to continue our brilliant new Women of the Future podcast series as it's proving incredibly popular with you lovely listeners. The idea was conjured up by the wonderful Pinky Lilani herself - founder and chair of the Women of the Future Programme it's awards and initiatives.   Introducing: ‘Kindness & Courage: Men as Allies'. We will be joined on this podcast by prominent male figures from the world of business, entrepreneurship, tech and more, as we delve into the nuanced world of male allyship. Defined as the consistent and intentional efforts by men to support and advocate for gender equity and inclusion. We have someone VERY special for you this week, who offered an incredibly moving and inspirational conversation. But, how to describe Manon Dave's career? He admits himself it isn't easy…  One thing's for sure, Manon is immensely impressive - sitting confidently, powerfully and magnetically at the intersection of entertainment, technology, storytelling and culture.    A Creative Technologist, Product Designer, Musician & Founder Manon Dave is the principal lead A.I. engineer for will.i.am and Idris Elba, and the founder of multiple new business ventures focused on creating better A.I. equity for all.    Manon's adaptive experiences connect with audiences and evolve with feedback, into something quite extraordinary as he continues to push the boundaries of what A.I. can achieve in shaping the future of creativity and innovation.   One of Manon's proudest moments was working alongside Framestore and Che Lingo, to produce original music for the Refugee Olympic Team. Combining live footage and generative A.I. to produce a graphic-novel-style showcase of the athletes which was shown at Cannes Lions and the opening ceremony of the Paris Olympics.    Manon is committed to developing tools that are not only powerful but also intuitive and accessible. With a track record of innovative projects and a dedication to collaboration, Manon is transforming complex challenges into opportunities, paving the way for smarter, more connected communities.   We hope you enjoy!   ------------------------------------------------ The Women of the Future podcast is made in conjunction with the Women of the Future Programme a platform built to unlock a culture of kindness and collaboration among leaders, as well as support and celebrate the successes of women. Presented and produced by Kim Rowell, a media executive, charity ambassador and Women of the Future Awards alumni. For more information on the Women of the Future Programme and initiatives, please visit: www.womenofthefuture.co.uk  

In this episode of Next in Media, Mike Shields sits down with Janina Lundy, EVP and Head of Marketing & Brand Partnerships at Hartbeat, the production company founded by comedian and actor Kevin Hart. Heartbeat has become a creative force at the intersection of comedy, culture, and branded entertainment — developing hit shows like Cold as Balls with Old Spice and original films like Group Therapy with AXA.Janina and Mike discuss how Hartbeat helps brands navigate the tricky but powerful blend of humor and marketing, the rise of brand-funded entertainment, and why comedy isn't dead — it's just evolving. From collaborating with emerging comedians to educating brands on YouTube's premium value, this episode explores how Heartbeat is redefining what it means to be a talent-led media company in 2025. Key Highlights:

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently, she served as Chief Research Officer at the Association of National Advertisers (ANA), overseeing analytics, insights, and measurement while driving initiatives such as SeeHer.where she laid the groundwork for industry insights and benchmarks in gender equality in media and marketing.Previously, as SVP of Insights & Strategy Activation at Ipsos North America, she managed a multimillion-dollar portfolio of global consumer insights projects for leading media and technology clients. She has also built high-performing research teams at NBCUniversal, Univision, CBS, Disney Publications, Interactive One, and Wenner Media.A frequent industry voice, Latha has presented at Cannes Lions, ANA conferences, Advertising Week, ARF, Comexposium Japan, and CTAM. She has also led strategic workshops for brands including American Express, Walmart, Georgia-Pacific, and General Mills, helping organizations translate insights into innovation and growth.

Vikki Chowney has spent over 20 years shaping how brands create and connect through content - spanning social, partnerships, and influencer strategy. At Burson, she leads the global influencer team, helping protect and build brand reputation through credible, creative, and data-driven collaboration.Previously, she was Global Head of Content & Publishing and U.S. Innovation & Creative Lead at Hill & Knowlton, where she built the agency's U.S. Innovation & Creative Hub and led a global network across editorial, branded content, social, and influencer marketing - delivering award-winning work for Pfizer, ANA, Intel, Huawei, and the United Nations.Vikki has also held senior roles at TMW Unlimited, where she launched the agency's social media department for clients including Unilever, INFINITI, Canon, and Sony, and at Condé Nast Britain, where she developed brand-owned content strategies with the talent behind iconic titles such as Vogue, GQ, and Vanity Fair. A former journalist, she has written and edited for titles like Econsultancy, Contagious, The Guardian, and Marketing Week.Recognized as a PRWeek U.S. 40 Under 40 and in PRovoke's inaugural EMEA Innovator list, Vikki is also a sought-after speaker and mentor, sharing her expertise at events such as Cannes Lions and SXSW. Outside of work, she enjoys traveling with her three children, Reformer Pilates, and curating the perfect playlist.

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinberger/Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/yoobi-llc/Follow NIQ online at: https://yoobi.com/Here's what we asked her : Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?In your own journey from some of the largest companies and brands to a startup - what's the biggest change you are experiencing?How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?As a marketer, how do you see AIAs a growing brand, how do you balance investments in media versus broader awareness-driving channels?How are Gen Z and younger cohorts influencing Yoobi's product innovation, brand voice, or community building? What role does sustainability, inclusivity, or brand purpose play in Yoobi's DNA? What's your vision for marketing for Yoobi by 2026? What does success look like?For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The creator economy is rewriting the rules of modern marketing, transforming how culture, commerce, and creativity collide.  In this episode, we unpack five of the biggest shifts defining the creator economy in 2026, and what they mean for brands, marketers, and the future of advertising. From the Cannes Lions stage to TikTok feeds, from sonic branding to community-led growth - this is where influencer marketing stops being a channel and becomes the strategy.  Tune in to learn:  Why deep insights, not just data, are the key to staying relevant in today's creator economy  How the smartest brands plan for micro trends and momentum instead of just campaign seasons  What's behind the shift from data-first to creator-first and why trust is the new currency  The rise of sonic branding in short-form content (yes, sound matters more than you think)  How communities are overtaking followers as the true driver of loyalty  If you want to stay ahead of what's next, not just in influencer marketing, but in marketing full stop, this episode is your playbook for 2026.

Meet Mike Reesé Mike Reesé is a very accomplished man.  He is a Los Angeles-based artist, 7× Cannes Lions–awarded art director, and cultural organizer. Raised in Mid-City Los Angeles, Mike began sharing his art at 14—customizing shoes, designing t-shirts, and selling his work to classmates. He later studied Communication Arts at Otis College of Art...

Histórias na distância entre a projeção e a realidade. No primeiro ato: uma ideia genial e uma realidade frustrada. Por Carolina Moraes No segundo ato: uma volta no quarteirão, depois duas, depois três. Por Alice S. No terceiro ato: um resgate à história do Haiti. Por Wisnel Joseph A transcrição do episódio está disponível no site da Rádio Novelo: https://bit.ly/transcriçãoep148 Veio aí a primavera. E nossa parceira Daki, o app de supermercado mais rápido do Brasil, liberou promoções imperdíveis entre 23 e 29 de setembro pra celebrar a melhor estação do ano. Baixe o app, use o cupom RADIONOVELO25 e aproveite! https://soudaki.onelink.me/FYIE/radionovelo Palavras-chave: Cannes Lions; publicidade; futebol; propagandas; alcoolismo; saúde mental; Revolução Haitiana; colonialismo; ajuda humanitária Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever considered how differently beauty standards and body ideals are perceived from one country to another? Or how, during the pandemic, brands had to navigate not only cultural nuances but also rapidly changing local regulations? These are just some of our favorite real-world challenges explored in the latest episode of the Globally Speaking Podcast. Our host, Stuart Davison, Creative Director at RWS, sits down with creative colleagues at RWS, Sukhi Jhitta, James Marshall, and Silvia Sánchez Fernandez, to uncover how global brands can craft campaigns that truly connect across cultures. You'll hear how they see AI stepping in as a creative partner, helping to speed things up while keeping human authenticity at the heart of emotionally rich campaigns. Our team will even share some behind-the-scenes stories from their time at Cannes Lions 2025. Their key advice? Harness the power of storytelling and involve local experts early. Doing so is essential not only for building authenticity but also for successfully navigating today's complex global challenges.

Keyana Kashfi, Global Senior Director, Head of Experiential and Content Production at Spotify, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to share how Spotify turns audiences into true fans. From Spotify Wrapped to global activations, Keyana reveals how fandom, content, and technology create authentic brand experiences worldwide.About the guest:Keyana Kashfi is the Global Senior Director and Head of Experiential & Content Production for Spotify. She is the Executive Producer, bringing Spotify's brand to life through experiences and global content and leads a best-in-class team of global producers.  Keyana spearheads production for Spotify's largest owned and operated executions, such as Stream On, concert series, and festivals such as Cannes Lions, an execution that attracts over four thousand attendees. She also supervises Spotify's other global tentpoles and franchises, such as the Spotify Supper series which has helped to influence millions in won revenue for Spotify's advertising business. In addition, Keyana's team executes Spotify O&O events and content to celebrate and promote the artists, creators, and tools available on Spotify's platform - all in support of Spotify's mission. Recently Keyana and her team have launched two new offerings that further extend on-platform media buys and support brand music strategies with a Branded Live Event offering and AUX.    Keyana has spent her career in production with a focus on media and entertainment brands, executing both B2B and B2C activations and content. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications (now Warner Bros, Discovery), and CNN.    Keyana is a coveted collaborator and leader within the industry and was named one of the “Connect Corporate 40 Under 40” by BizBash in 2021. She was named a 2023 Top Women in Media by Cynopsis Media. She also now serves as a juror on awards in the production space.    She has a Master of Arts from Pace University in Media and Communications, and a Bachelor of Fine Arts from Concordia University in Montreal, Canada. Originally from Canada, Keyana has spent the bulk of her career living in New York and Los Angeles - or in the air, traveling to create memorable experiences in all corners of the world.Follow Keyana on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

How much does your environment shape who you become? In this episode, we explore the journeys of two women from very different cities in the 2025 Cannes Lions See It Be It cohort. Creative Director Tuere Kareem and Creative Copywriter Érika Moreira share how identity and resilience have shaped the paths they are on today. Tuere's story is rooted in Port of Spain, Trinidad & Tobago, a Caribbean hub driven by the oil and gas industry, and in a family tragedy that deepened her connection to self and community. Érika's journey traces back to 1958 Brazil, and her path to identity reflects the city's complex history. Tune in to hear how Tuere and Érika navigate their communities and gain actionable insights on building groundedness, resilience, and creating opportunities in advertising and beyond. This episode was produced by Hauwa Otori with help from Osheiza Otori. Music composed and sound design by Kevin Edwards.  You can follow Founders International Network on LinkedIn and BBP on Instagram.

In this episode of Building A Better Brand®, host Tony Triumph sits down with Mariam Asmar, a global brand and marketing leader whose career spans advertising, tech, and creative innovation. From her early PR days at Time Warner to shaping campaigns for legacy giants like Coca-Cola and L'Oréal, to now driving creative strategy at Braze, Mariam brings a rare vantage point on the intersection of creativity, community, and technology. Together, they unpack the hype and reality of Cannes Lions, which they call “the Oscars of advertising,” and explore how tech has redefined brand building, customer engagement, and creative accountability.The conversation reveals how Mariam is bridging the gap between traditional brand playbooks and performance-driven tech, emphasizing the importance of collaboration and storytelling. You'll get an inside look at Braze's Creative Innovation Lab and its role in helping brands merge creative strategy with data to build genuine, lasting relationships with their customers. Whether you're a founder, operator, or modern marketer, this is a must-listen for anyone curious about the future of brand building and the evolving role of brand marketing in 2025.What You'll Learn in This Episode:Cannes Lions: An Insider's Look: A deep dive into the "Oscars of advertising" and a juror's unique perspective on judging the world's most innovative brand campaigns.Bridging the Brand-Tech Gap: Insights on how to connect traditional brand playbooks with data-driven tech strategies to drive real growth and creative effectiveness.Braze's Creative Innovation Lab: A look inside the team's mission to help Fortune 500 brands and startups alike stay ahead of the curve by pushing the boundaries of creativity.Timeless Principles for Early-Stage Brands: Mariam's actionable advice for founders building from scratch and why brand differentiation is your biggest advantage when budgets are small.Brand in the Age of AI: Mariam's take on how new technology and shifting consumer expectations are forcing brand marketing to evolve from a separate department to a core, integrated strategic function.A Colorful Career: From McCann to Braze: A look at Mariam's diverse and storied career path and how she connected her past experiences to her current role in tech.Top 3-5 tips to build a better brand?: Mariam's actionable insights on what it takes to create a successful, enduring brand.Connect with Braze on their Instagram, LinkedIn, and website here. Connect with Tony Triumph: @tonytriumphofficial (IG), LinkedIn

NumberEight converts mobile sensor data into contextual audience segments without capturing PII, addressing the fundamental breakdown of cookie-based targeting as media consumption fragments across podcasts, gaming, and connected TV. What began as a thesis project for contextual SoundCloud recommendations has evolved into a B2B data platform serving podcast platforms, media sales houses, and agencies. In this episode of Category Visionaries, we sat down with Abhishek Sen to unpack how NumberEight navigates the complex adtech ecosystem and the tactical GTM strategies that drive their expansion across multiple customer segments simultaneously. Topics Discussed: How NumberEight evolved from a Netherlands thesis project (contextual SoundCloud recommendations) to solving adtech's identity crisis Technical architecture: converting mobile sensor data to contextual audience segments without PII collection Multi-segment GTM approach across podcast platforms (AdSwizz, Triton), media sales houses, and agencies Why the company targets podcasting and gaming simultaneously despite different data density challenges Conference strategy: 45+ targeted meetings per event while completely avoiding booths Building category credibility through IAB Tech Lab standards work and white paper contributions The breakdown of cookie-based targeting as consumption fragments beyond web browsers GTM Lessons For B2B Founders: Execute systematic conference preparation to maximize deal flow: Sen books 45+ targeted meetings across 4-day conferences like Cannes Lions through advance relationship mapping and mutual connection identification. The tactical framework: pre-research each prospect's annual priorities, identify shared connections for warm introductions, and plan specific value propositions for each conversation. Execute daily follow-up during the conference to prevent pipeline degradation. Sen's insight: "Prep is incredibly important... we evaluate okay, Brett, head of monetization at ABC Company. Who does Brett know that I know? What is the actual proposition we want to discuss?" Avoid booth competition when capital-constrained: NumberEight deliberately avoids exhibition booths at major conferences, recognizing the futility of competing against Amazon's "entire city mockups" and Google's massive displays. Instead, they focus on authentic relationship building through targeted meetings and dinner sponsorships. The strategic principle: startups should leverage their authenticity advantage rather than attempting to out-spend established players in awareness channels where they're fundamentally disadvantaged. Maintain strict messaging separation between investor and customer tracks: Sen emphasizes the critical disconnect between vision-focused investor pitches and problem-focused customer conversations. His customer insight: "You tell any customer you're going to revolutionize... they're like 'man, you make me money, I'll be your friend.'" The implementation: develop completely separate messaging frameworks where investor decks emphasize market transformation while customer presentations focus exclusively on measurable business impact and revenue generation. Build category authority through standards body participation: NumberEight invests significant engineering resources in IAB Tech Lab white papers and industry standards development without direct revenue impact. This work establishes credibility when defining new data categories in established industries. Sen's co-founder leads technical working groups on identity-less targeting standards. The strategic value: "If you're trying to change the game, you have to be seen as someone giving back to the ecosystem and that helps drive your credibility." Time market entry around regulatory and consumption pattern shifts: NumberEight's positioning leverages two simultaneous disruptions: privacy regulation breakdown of cookie-based targeting and consumption fragmentation beyond web browsers. Sen identifies the core market inefficiency: "Consumption has moved beyond the web... but the data companies, in terms of how data is actually collected, hasn't changed. There's a mismatch." Founders should identify regulatory or technological shifts that create incumbent solution inadequacy and time market entry accordingly. Focus on vertical-specific events over broad industry conferences: NumberEight exclusively attends podcasting-focused (specific platforms), gaming-focused, or adtech-specific conferences rather than generalist marketing events. Sen explains: "We don't attend any conferences that are generalistic... The ones we attend are very focused on either podcasting or gaming or adtech focused ones. That's where we get the most bang for buck." This concentration strategy yields higher prospect quality and more productive pipeline development than broad industry networking.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM   

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent and why Cannes should move to San Francisco. DescriptionWhat you won't hear on the Croisette. Former LendingTree CMO and Marketing with AI for Dummies author Shiv Singh joins host Mike Linton to unpack his viral “5 marketing truths you won't hear at Cannes”—from AI's real impact on jobs and creativity to why the CMO role keeps breaking under overlapping scopes, walled gardens, and distorted budgets.We dig into the zero-click search era, big tech as the new kingmakers, how to rebuild orgs AI-first, and what practical steps CMOs should take this quarter (hint: learn the tech, ship agents, and embed marketers into tech teams).In this episode • AI is changing performance, creative, and strategy—faster than the hype cycle • The CMO job: too wide, too blurry, and overlapped with the rest of the C-suite • Walled gardens & retail media: measurement theater vs. business impact • Zero-click search & AI Overviews: when your best customers never hit your site • “AI-native” org design: agents, code-as-deliverable, and the marketer-as-technologist • Why Cannes optics can backfire—and what a substance-first festival could look like • Playbook for CMOs: weekly show-and-tells, code literacy, and cross-functional embedsAbout our guestShiv Singh is CEO of Savvy Matters, co-founder of AI Trailblazers, former CMO of LendingTree, and a longtime brand leader (Pepsi, Visa). He writes and speaks widely on AI's impact on marketing, org design, and growth.Sponsor — TypefaceLegacy tools weren't built for AI. Typeface is the first multimodal platform where agentic workflows handle everything from brainstorming to launch across every channel. Transform one idea into thousands of on-brand assets—text, images, and video—at enterprise scale, with security and seamless MarTech integrations. See how brands like ASICS and Microsoft move from brief to personalized campaigns in hours: typeface.ai/cmo.If you're enjoying CMO Confidential, please like, subscribe, and share. New episodes every Tuesday; companion newsletter every Friday.⸻Chapter Markers00:00 – Welcome & Sponsor: Typeface01:45 – Introducing Shiv Singh & “5 Truths You Won't Hear at Cannes”05:10 – Truth 1: AI is changing jobs, creativity, and strategy10:20 – The CMO role is broken: scope, overlap, and alignment15:05 – Walled gardens & retail media: why measurement is broken19:45 – Truth 2 & 3: Big Tech as the new kingmakers24:20 – Zero-click search & the rise of AI-driven discovery28:50 – Truth 4: Cannes optics and why it's “not for everybody”32:40 – What CMOs should do: tech fluency, coding, weekly experiments36:00 – Superintelligence and the AI-native org of the future39:00 – Practical advice & closing thoughts⸻CMO Confidential, Mike Linton, Shiv Singh, Savvy Matters, AI Trailblazers, LendingTree, Pepsi, Visa, Cannes Lions, marketing truths, AI in marketing, agentic AI, AI agents, zero-click search, AI Overviews, walled gardens, retail media networks, big tech kingmakers, Google, Meta, TikTok, YouTube as TV, Performance Max, marketing org design, CMO role, C-suite alignment, measurement, marketing strategy, creative automation, knowledge workers, superintelligence, LLMs, large language models, marketer as technologist, code literacy, AI native organization, marketing experimentation, weekly show and tell, brand building, B2B marketing, B2C marketing, marketing leadership, executive insights, podcast for CMOs, Typeface, Typeface AI, typeface.ai/cmo, ASICS, Microsoft, customer acquisition, CAC, CLV, marketing ROI, retail media, AI transformation, marketing jobs and AI⸻See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How connected do your people feel? Phil Thomas is the Chief Creative Officer of Informa Festivals. They're the company that owns Cannes Lions. And Phil has recently been named as Chairman of Comic Relief. One of the things that I've learned hosting this podcast is that the most powerful leaders rarely get remembered for their titles. They're remembered for how they made people feel. In this conversation with Phil, what stood out most weren't his achievements. It was his perspective on making people feel connected. As you'll hear, when you emphasize connection in your leadership, kindness, challenges, accomplishments, language shapes the culture, and the trust that follows becomes invaluable currency that maximizes creativity. Connection is also one of the 13 conditions that's measured by FORM, the creativity diagnostic that I've been developing. Because in every organization that I've studied, when people feel seen, heard, and respected, creativity is unlocked and businesses grow faster. And, memorably, this conversation with Phil is a reminder that connection isn't a soft skill, it's the foundation of creative leadership and the impact that that leadership leaves behind. How connected do your people feel to your organization? Do they feel seen, heard, and respected?

Trust and empathy are critical leadership currencies in today's uncertain business landscape, especially when navigating internal communications and team dynamics.In this episode of High Octane Leadership, host Donald Thompson engages with Bianca Freedman, CEO of Edelman Canada, to explore effective leadership strategies, building trust, and creating psychological safety in the workplace. As the youngest regional CEO in Edelman's global network, Bianca shares insights from leading 300 employees across five offices and achieving strong double-digit growth.What You'll Learn:Build trust and alignment through clear, consistent communication—focusing on everyday messaging, visibility, and proximity with teams.Model psychological safety by addressing mistakes openly and prioritizing solutions over spin to maintain both internal and client trust.Lead with authenticity by grounding thought leadership in genuine curiosity and delivering real value.Accelerate career growth by excelling in current responsibilities while actively seeking learning opportunities for future roles.About the Guest(s)Bianca Freedman is the CEO of Edelman Canada, where she oversees strategy, operations, and culture across five offices and nearly 300 employees. Appointed in 2022 as the youngest regional CEO in Edelman's global network, she has led the organization to strong double-digit growth and numerous creative accolades, including top ranking at Cannes Lions 2024. Under her leadership, Edelman Canada has earned recognition as one of the best workplaces in Canada and best workplaces managed by women in 2025. In this episode, Bianca shares valuable insights on building trust in uncertain times, effective internal communications, and creating psychological safety in the workplace, drawing from her experience leading a major professional services organization through complex business environments. Her practical approach to leadership and focus on empathy-driven decision-making offers valuable lessons for both emerging and established business leaders.Resources:Bianca Freedman LinkedInEdelman LinkedInEdelman Website High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.Order UNDERESTIMATED: A CEO'S UNLIKELY PATH TO SUCCESS, by Donald Thompson.

Jimmy Knowles, Global Head of Experiential at Canva, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how creativity and play fuel brand success. From bold ideas to community-driven events, Jimmy shares how experiential activations are transforming the way global brands connect and grow.About the guest:Jimmy Knowles leads Global Experiential Marketing at Canva, where he designs culture-driven experiences that bring communities together worldwide. He spearheaded Canva Create, the flagship event that drew 2.5M registrants in April 2025, and launched Canva's first Developer Conference, Canva Extend. Jimmy has helped Canva shine on global stages from Mardi Gras to Cannes Lions, elevating the brand for over 250 million users.Before Canva, Jimmy spent a decade at CIVIC Entertainment Group, producing award-winning campaigns for Airbnb, Disney, and Meta, including the Grand Ex Award-winning Airbnb Open 2016. A proud Ithaca College alum, Jimmy now calls Los Angeles home after years on the East Coast.Follow Jimmy on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Get ready to explore the future of music and media with Adams Fan, Chief Creative Officer of F5 Shanghai, China's most awarded independent agency at Cannes Lions. Adams flips the interview with Dana Leong, sharing visionary insights drawn from his trailblazing career leading breakthrough creative campaigns for global giants like Pfizer, Lenovo, Saudi Tourism, and more.Known for blending technology, storytelling and cultural trends, Adams reveals where the music and media industries are headed, and how creators can stay ahead in a rapidly shifting landscape. Dana also shares why he values Adams as a creative kindred spirit and relentless hustler.Tune in as these two visionaries break down innovation, creativity, and the evolving business of entertainment.--Welcome back to #UpgradeMePod. It's a podcast about the never ending self improvement journey, ideas and life hacks to help you level up and the people who make it happen! Hosted by Dana Leong, a 2x Grammy Winning Musician, a US Musical Ambassador and a World Economic Forum Young Global Leader. Join our communities online at:https://www.Instagram.com/UpgradeMePodhttps://www.TikTok.com/@UpgradeMePodhttps://www.Facebook.com/UpgradeMePodhttps://www.youtube.com/channel/UCz78FK-d4PsebeDbKaArigwhttps://www.soundcloud.com/UpgradeMePodhttps://x.com/PodUpgradehttps://www.linkedin.com/in/DanaLeongSubscribe to Upgrade Me: https://bit.ly/upgradeytsub#UpgradeMe is sponsored by TEKTONIKmusic.org (Harmony Heals)#danaleong #grammy #motivation #billionaire #podcast #inspiration #selfimprovement #mentalhealth #Motivation #LifeHacks #Advertising #CEO #AdamsFan #F5

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Jenny Holleran on LinkedIn at: Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comFollow Mariama Kamanda on LinkedIn at: https://www.linkedin.com/in/mariama-k-93303083/Follow Barilla Group online at: https://www.barillagroup.com/en/Jenny and Mariama answer these questions:Mariama, Brands are facing a lot of uncertainty today – both from economic uncertainty and from changing shopper habits. How are CPG brands navigating some of that consumer volatility they're facing today?Mariama, One of the big changes in CPG is the shift in people's diets. People are looking for functional ingredients and higher-protein meals. Tell us about Barilla's Protein Plus line and some of the challenges you've faced.Mariama, And how did access to retail data play a role in bringing back shoppers?Jenny, How is access to retail data changing the way brands think about media planning?Jenny, Can you explain more about what goes into crafting those audiences inside Collaborative Cloud?Jenny, How do you decide when a brand is ready to use the Collaborative Cloud? Is there a maturity level or data mindset that makes this work better?Mariama, We understand that your campaign to bring people back to Protein Plus included multiple digital tactics—onsite media, digital coupons, social media, offsite display. What did you learn about the effectiveness of using purchase based audiences?Mariama, What has been the internal conversations at Barilla sparked by the testing and work you've done with Kroger? Any learnings on internal alignment within CPGs?We're at the end of the week in Cannes? What has been the most surprising or exciting topic you've heard this week?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined LIVE from Cannes Lions international festival at Cannes, France by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.Find Emily O'Hara on Linkedin at : Find Ebay on Linkedin at : Find Lisa Clunie on Linkedin at : Find JOAN on Linkedin at : Here's what we asked them : Emily - Most people don't immediately think of eBay in the CPG context. How are you shifting that narrative, and where does eBay fit in the modern commerce ecosystem?Lisa - How do you approach brand storytelling differently for platforms like eBay, where community and culture play such a big role?”Both - What makes the eBay + JOAN partnership successful? How are you aligning around bold ideas while staying rooted in performance? What does success look like for you both? What are the KPIs that matter when you're balancing storytelling with commerce?Emily - How does brand voice show up on a marketplace like eBay? What does authenticity look like there? Can you share an example where storytelling, brand identity, and commerce came together really well on the platform?Lisa - How do you navigate brand control in a space like eBay, where sellers drive so much of the listing content and experience? What advice do you give them as  you navigate creative?Emily - What insights have surprised you the most about today's eBay shopper, especially from a CPG or lifestyle brand lens?Lisa - Are there tools or strategies you've used to show that non-traditional retail exposure drives long-term brand health?Both - How do you both see the role of marketplaces like eBay evolving in the future of CPG and brand marketing?Lisa – the future is already upon us, AI is here in practice? How does it impact creativity and personalization? Emily – how are you thinking about responsible AI for eBay and ensuring consumer trust as they use the platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

While TechMagic hosts Cathy Hackl and Lee Kebler are on vacation, they spotlight a must-hear episode of Adspeak by Adweek. In this episode, Ryan Joe speaks with Adweek's Rebecca Stewart and Audrey Kemp to unpack the fallout from Cannes Lions 2023, where AI-manipulated case studies led to major award revocations, most notably involving agency DM9. The trio explores how AI is reshaping creative submissions, the ethics of “scam ads,” and the introduction of new global integrity standards. For marketers, creatives, and agency leaders, this episode offers an urgent look into the future of advertising awards in an AI-driven world.Come for the tech, stay for the magic.Ryan Joe BioRyan Joe is the Editor-in-Chief of Adweek, serving as the episode's primary host. With deep industry knowledge, he guides the discussion on award integrity and evolving standards in advertising recognition, particularly in light of recent controversies involving AI and creative submissions.Ryan Joe on LinkedInRebecca Stewart BioRebecca Stewart is the Brand Editor at Adweek, bringing extensive expertise in advertising awards and industry recognition programs. Her in-depth knowledge of the Cannes Lions ecosystem and award evaluation processes provides valuable context on both historical practices and emerging challenges in creative recognition.Rebecca Stewart on LinkedInAudrey Kemp BioAudre Kemp is Adweek's Agency Reporter, specializing in investigating and reporting on industry developments. Her detailed coverage of the DM9 controversy and subsequent changes to Cannes Lions' integrity standards offers crucial insights into the evolving landscape of advertising awards and accountability.Audrey Kemp on LinkedInKey Discussion Topics:00:00 Intro: Welcome to Tech Magic's Special Episode02:51 Understanding the Cannes Lions Award Hierarchy06:17 Inside the Award Submission Process09:38 The Rise of "Cannes Bait" and Scam Ads12:48 DM9's AI Scandal: How It Unfolded18:20 New Global Integrity Standards at Cannes21:45 Balancing Creativity with Commercial Impact24:48 Final Thoughts: The Future of Industry Awards Hosted on Acast. See acast.com/privacy for more information.

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics. They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight.    

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference**The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank.This episode is another masterclass given by a brand marketer and a partner agency.Find Jody Hallman on Linkedin :https://www.linkedin.com/in/jodyhallman/Find Perdue Farms on Linkedin : https://www.linkedin.com/company/perdue-farms/Find Kate Frank on Linkedin : https://www.linkedin.com/in/katehfrank/Find Colle McVoy on Linkedin : https://www.linkedin.com/company/collemcvoy/Here's what we asked them :Jody -  Perdue is a legacy brand with a strong reputation for quality and trust. How are you evolving that brand story for today's consumers?"Both - How do you ensure alignment when it comes to short-term performance goals vs. long-term brand building? Kate - specifically from the agency side, how do you ensure that creative excellence lives within a results-driven, omnichannel world?Kate - What does great storytelling look like in a category like fresh meat and poultry, where shopper decisions are often quick and price-sensitive?Jody - How do you craft campaigns that stay true to Perdue's values while still driving conversion at shelf or online? Both - How are you both navigating the growing influence of retail media networks on creative, messaging and measurement? How is Perdue operating beyond owned channels for co-creation with consumers? (this is space to directly speak to “Winging It” effort.)How has leaning into improv informed greater ways of working between Perdue and Colle McVoy as it relates to where to take risks, show up differently with consumers and have some brand spontaneity? Kate - What have you learned about integrating upper-funnel storytelling with lower-funnel activation across platforms like Instacart, Walmart Connect, etc.?What brought you here? How has this conference been? What are some themes that intrigued you? Both - What trends are you watching closely as you plan for the next 12–18 months in CPG marketing?"CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/ Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Follow Josh on LinkedIn at: https://www.linkedin.com/in/jzrosenberg/Follow Day One Agency on LinkedIn at: https://www.linkedin.com/company/day-one-agency/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors live from the Croisette—diving into everything from UCG to data privacy and the evolving programmatic landscape. Bite-sized insights. Big-league conversations. Fresh from the beach.

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Michael Lacorazza on LinkedIn at: https://www.linkedin.com/in/lacorazza/Follow U.S. Bank on LinkedIn at: https://www.linkedin.com/company/us-bank/Follow Mike Barrett on LinkedIn at: http://linkedin.com/in/michael-barrett123Follow Supergood on LinkedIn at: https://www.linkedin.com/company/gosupergood/Michael & Mike answer these questions:How do you both define a brand today, in a world where consumers expect both meaning and measurable value?How do you balance emotional storytelling with performance pressures in your respective industries?If you could launch a co-branded campaign between Supergood and U.S. Bank — what would it look like? Wait – we have one, and it's called ‘the power of US'- tell us all about it. Michael first, and then Mike – how did you help US Bank design this?What are the most significant shifts you're seeing in how consumers make purchase or financial decisions today — and how are you adapting?How does trust play a role in your brand narratives, and how do you actively earn and maintain it? What advice do you have for our large brand audience on this given AI and its role in creativity today?What can CPG learn from financial services about loyalty and long-term customer value which means so much for the financial sector?With increasing pressure to prove ROI, how do you both think about the role of brand marketing in a world dominated by short-term metrics? What are your go-to KPIs that go beyond impressions and clicks — metrics that tell you your brand is actually growing?What's one emerging trend you're watching closely — whether in consumer behavior, marketing tech, or creative culture?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Alberto Belli sits down with me to talk about his fatherhood journey. He shares some new parenting experiences since we talked last time on the podcast. After that we talk about his latest movie, Dora And The Search For Sol Dorado. He talks about putting his spin on the beloved Dora the Explorer franchise. Lastly, we finish the interview with the Fatherhood Quick Five.  About Alberto Belli Alberto Belli is a computer science engineer whose love for storytelling turned him into a director. He moved from Mexico to LA. There he got his MFA from the USC School of Cinematic Arts. In addition, he received the prestigious John Huston directing merit scholarship. His latest project is the reboot of the Dora And The Search For Sol Dorado live-action movie for Paramount. His previous movie, Disney's The Naughty Nine, is a Christmas action/adventure film. It was nominated for 3 Emmys (including outstanding fiction special and VFX). His eclectic work, including commercials, TV episodes, and movies, has been recognized at Oscar-qualifying film festivals, including SXSW, HollyShorts, and Cannes Lions. Make sure you follow Alberto on Instagram at @abelli. In addition, check out his new film, Dora and the Search for Sol Dorado at Paramount+ and Nickelodeon. About Dora And The Search For Sol Dorado Dora and the Search for Sol Dorado, is on Paramount+ and Nickelodeon. The world's greatest explorer and her friends will trek through the perilous dangers of the Amazonian jungle in search of the ancient treasure of Sol Dorado to prevent it from falling into enemy hands. Dora, who returns as a 16-year-old, is played by Samantha Lorraine. The cast also includes: Jacob Rodriguez as Diego, Dora's 17-year-old loyal cousin and jungle-exploring partner; Mariana Garzón Toro as Naiya, Diego's bold and no-nonsense coworker; Acston Luca Porto as Sonny, Naiya's younger brother with boundless energy and curiosity; Daniella Pineda as Camila the Crusader, a legend in the world of archaeology and Dora's childhood hero; and Gabriel “Fluffy” Iglesias, as the voice of Boots, Dora's monkey sidekick and best friend. The film is directed by Alberto Belli.  About The Art of Fatherhood Podcast  The Art of Fatherhood Podcast follows the journey of fatherhood. Your host, Art Eddy talks with fantastic dads from all around the world where they share their thoughts on fatherhood. You get a unique perspective on fatherhood from guests like Bob Odenkirk, Hank Azaria, Joe Montana, Kevin Smith, Danny Trejo, Jerry Rice, Jeff Foxworthy, Patrick Warburton, Jeff Kinney, Paul Sun-Hyung Lee, Kyle Busch, Dennis Quaid, Dwight Freeney and many more.

Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why brands are losing their voice, how AI is transforming everything from influencer marketing to grocery shopping, and why human experience still matters. It's a fast-paced, thought-provoking conversation about what's hot at Cannes—and what's coming next.

Philip dials in from London to chat with “marketing mercenary” Michael Miraflor, who's fresh off his eighth year at Cannes Lions. And after the LinkedIn Thought Leader Industrial Complex weighed in on this year's event, he is ready to share some thoughts. In this episode, we dissect how the prestigious festival has fractured into three simultaneous conferences, each serving different masters in an industry grappling with AI anxiety, platform consolidation, and the eternal tension between craft and commercialism. Listen now if you're also wondering, what does creativity even mean anymore?French Riviera Dreams vs. Silicon Valley AnxietyKey takeaways:Cannes Lions 2025 operated as three distinct conferences simultaneously, reflecting the industry's cultural fragmentation between traditional creativity, advertising channels and platforms, and bougie networking events.AI seemingly dominated every conversation, with industry professionals making dark jokes about replacement theory.Retail media networks and tech platforms have fundamentally altered the festival's ecosystem and vibe, creating productive tension between creative celebration and commercial necessity.Post-festival controversies surrounding AI usage highlight our industry's evolving discourse over the role of authenticity and efficiency in creative work.“If you took away all of the tech companies and platforms and big agencies from the beach, what would Cannes Lions be reduced to? I don't know if it would even make enough money to sustain still having that award ceremony in 2025." – Michael Miraflor"It was inevitable that every other conversation that you would have would become one about AI replacement theory to a certain extent. Or, you know, jokes about how this year feels like we're all on the Titanic." – Michael Miraflor"I find it interesting that a lot of the criticism comes from people who have jobs in creativity that I think are quite elite jobs. In my field, I feel like we're all quite lucky to be where we are…We can be critical, and I think my job has been to be critical... But I also think that we all have some element of privilege to be able to do that kind of work." – Phillip JacksonIn-Show Mentions:The Cannes Lions AI ControversiesMrBeast thumbnail app controversyAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Learn more about Snapchat for Business : https://forbusiness.snapchat.com/cpgguysFollow Abby on LinkedIn at: https://www.linkedin.com/in/abigail-laursen/Find the Snapchat Generation Report here: https://newsroom.snap.com/snapchat-generation-reportRead Snap Success Stories here: https://forbusiness.snapchat.com/inspirationAbby answers these questions:What makes Snap a uniquely powerful platform for CPG marketers compared to other social or retail media environments?"How does Snap bridge the gap between upper-funnel storytelling and lower-funnel conversion?"Snap's focus has always been on real relationships. How does that translate into real retail outcomes for brands?"What does Gen Z expect from CPG brands today — and how should brands evolve to meet that? What's the biggest myth brands still believe about Gen Z engagement on social platforms?How is Snap helping brands remain culturally relevant while staying true to their identity?What's the biggest myth brands still believe about Gen Z engagement on social platforms?How do you see the line between social and retail blurring in the next 12–24 months?"What does the future of 'retail media meets social commerce' look like from your seat? What's one innovation or trend at Snap that CPG leaders should be paying more attention to?How is Snap helping brands prove ROI, especially when it comes to full-funnel performance? How do you think about attribution in a world where so many platforms are walled gardens?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We just got back from the most powerful week in advertising—and it wasn't in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices