Podcasts about cannes lions

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Latest podcast episodes about cannes lions

AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

AdTech Heroes - Interviews with Advertising Technology Executives

Play Episode Listen Later Jul 2, 2025 17:28


In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25

Renegade by Centennial Beauty
MINI SCROLL: Viral TikTok facelift, Waterboy brand trip saga, Cannes Lions AI scandal + Brooke Schofield engaged

Renegade by Centennial Beauty

Play Episode Listen Later Jun 30, 2025 17:51


Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business

AdTechGod Pod
The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability

AdTechGod Pod

Play Episode Listen Later Jun 30, 2025 9:50


In this week's episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability. 5 Key Highlights: Omnicom-IPG Merger Approved (with Conditions): The FTC conditionally approved the $13.5B merger via a consent decree that prohibits coordinated ad boycotts based on political or ideological views. The approval remains subject to a 30-day public comment period and ongoing international regulatory review. CTV CPMs Drop Sharply: CTV ad prices are down 10–30% year-over-year due to a surge in inventory, performance-driven buying, and broader programmatic access. Industry insiders expect a pricing divide between mass reach and outcome-driven premium inventory. CTV's Full-Funnel Evolution: Despite price drops, CTV is moving beyond awareness into full-funnel performance territory, supported by clean room integrations, data partnerships, and sharper buying strategies. Cannes Harassment Issues Persist: Despite new safety measures like safe zones and panic buttons, reports of harassment at Cannes continue. Industry voices are pushing for broader, more systemic change and ongoing dialogue. Industry Speaks Out: Public figures like Brian O'Kelley, Mike Brooks, and Emily Roberts have helped spotlight Cannes' darker undercurrents. Emily Roberts launched a petition for reform, urging the industry to prioritize safety and accountability beyond LinkedIn posts. Learn more about your ad choices. Visit megaphone.fm/adchoices

SheerLuxe Podcast
We Met Jay-Z at Beyoncé?! Love Island 2025 & Inside An A-List Party | LuxeGen Podcast

SheerLuxe Podcast

Play Episode Listen Later Jun 28, 2025 50:03


Welcome back to the LuxeGen Group Chat! This week, Daisy & Sapna are joined by viral TikTok sensation, Max Balegde, for a pop culture-packed episode you won't want to miss. They spill the tea on what really goes down at the celeb-studded Cannes Lions parties, spotting Jay-Z and the twins at Beyoncé's London show, and the aesthetic differences between concerts like Taylor Swift, Sabrina Carpenter, and Queen Bey versus the chaos of a Pitbull gig. The trio dive into the return of Love Island, your dating dilemmas, and the behind-the-scenes drama of I'm A Celeb. Max also shares how he went viral, plus the team rounds off with their current obsessions - from the TV show Overcompensating to Daisy's latest favourite follow…This episode contains a paid promotion for MicrosoftFollow us on:Instagram | https://bit.ly/3X0xm27TikTok | http://bit.ly/3jvwlBEPodcast | https://open.spotify.com/show/60SxAVVuD3LrgLdlKuy3uH AD | Microsoft | https://www.microsoft.com/en-gb Hosted on Acast. See acast.com/privacy for more information.

LuxeGen: The Group Chat
59 | We Met Jay-Z at Beyoncé?! Love Island 2025 & Inside An A-List Party

LuxeGen: The Group Chat

Play Episode Listen Later Jun 28, 2025 50:03


Welcome back to the LuxeGen Group Chat! This week, Daisy & Sapna are joined by viral TikTok sensation, Max Balegde, for a pop culture-packed episode you won't want to miss. They spill the tea on what really goes down at the celeb-studded Cannes Lions parties, spotting Jay-Z and the twins at Beyoncé's London show, and the aesthetic differences between concerts like Taylor Swift, Sabrina Carpenter, and Queen Bey versus the chaos of a Pitbull gig. The trio dive into the return of Love Island, your dating dilemmas, and the behind-the-scenes drama of I'm A Celeb. Max also shares how he went viral, plus the team rounds off with their current obsessions - from the TV show Overcompensating to Daisy's latest favourite follow…This episode contains a paid promotion for MicrosoftFollow us on:Instagram | https://bit.ly/3X0xm27TikTok | http://bit.ly/3jvwlBEPodcast | https://open.spotify.com/show/60SxAVVuD3LrgLdlKuy3uH AD | Microsoft | https://www.microsoft.com/en-gb Hosted on Acast. See acast.com/privacy for more information.

Braincast
Propósito, polêmicas e IA: o futuro da comunicação depois de Cannes Lions 2025

Braincast

Play Episode Listen Later Jun 27, 2025 88:19


Cannes Lions 2025 bateu o martelo com 30 Grand Prix – o maior número da história do festival – e deixou claro que criatividade hoje é sinônimo de serviço útil, propósito persistente e dados que movem negócios. E não faltou verde-e-amarelo nesse pódio: o Brasil voltou pra casa com 107 Leões, 6 deles Grand Prix e 1 Titanium, cravando seu melhor desempenho de todos os tempos (ainda que um dos troféus vá ser devolvido). No episódio de hoje, Carlos Merigo, Juliana Nascimento (da FCB) e Rafael Ziggy (CCO da Droga5) destrinchar o que esses números e cases realmente significam. Toda a nossa cobertura detalhada do festival está em B9.com.br/cannes e também nas redes sociais do @B9.com.br. Passa lá pra conferir os cases completos. 04:09 - Pauta01:19:52 - QEAB -- ✳️ TORNE-SE MEMBRO DO B9 E GANHE BENEFÍCIOS:Braincast secreto; grupo de assinantes no Telegram; e episódios sem anúncios!https://www.youtube.com/channel/UCGNdGepMFVqPNgaCkNBdiLw/join --

Planet Upload
The Creator Economy's Next Chapter | Cannes & VidCon 2025 Recap feat. Phil Ranta

Planet Upload

Play Episode Listen Later Jun 27, 2025 29:44


We're back from a whirlwind week of travel to cover the biggest events in the creator economy. Fresh off the plane from France, we share our key takeaways from Cannes Lions. We discuss why the world's biggest advertising festival, while having a much louder conversation around creators than last year, still feels like an "old school advertising convention" that has yet to fully embrace creator-led campaigns. Plus, Josh shares a powerful insight from the StreamTV conference in Denver on how legacy media is finally realizing that it has to partner with YouTube, which now consumes over 12% of all TV consumption.We also cover YouTube's new "Open Call" feature, designed to help more creators land brand deals, and a summer trend of kid-focused content collaborations from TikTok, Mark Rober, Cocomelon, and the company behind Baby Shark.And since we couldn't be at VidCon, friend of the podcast Phil Ranta, CBO at Fixated, calls in to provide an expert recap. Phil covers the on-the-ground vibes , the hot topics dominating the panels (like AI and industry consolidation), and the surprising lack of major announcements from the platforms this year.00:00 Intro00:23 Why Casey Neistat Wears Sunglasses01:20 Lauren's First Time at Cannes02:28 Is Cannes Still Not Creator-Centric?03:32 The Volume of Creator Conversation is Louder04:27 Creator Awards Without Creators?06:12 Why Creator Campaigns Aren't Winning Yet06:55 How Dove is Winning with Creators07:27 Coca-Cola's Innovative UGC Campaign08:44 The Future of Media, Marketing, and Advertising09:43 Josh's Trip to StreamTV in Denver11:09 Legacy Media is Finally Embracing YouTube12:28 Prediction: Disney-Level IP Will Launch on YouTube14:10 YouTube's Big Announcement: 'Open Call'15:40 How YouTube Will Prevent Creator Burnout17:50 YouTube's Incentive to Win Short-Form19:32 This Isn't For MrBeast20:27 Trend: TikTok Summer Camp22:14 More Summer Collabs: Mark Rober, Baby Shark & Cocomelon23:57 VidCon Recap with Phil Ranta24:16 VidCon Vibes: Chill, Accessible, and Fewer Brands24:40 VidCon Hot Topic: AI25:24 VidCon Hot Topic: Brand Impact & Shoppable Content26:22 VidCon Hot Topic: Consolidation & M&A27:02 A Lack of 'Boffo' Announcements28:56 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Sounds Profitable: Adtech Applied
Lessons from Cannes, Covering Demos w. Podcasting, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 27, 2025 10:28


This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video. Links to every article mentioned can be found here on SoundsProfitable.com.

El Martínez
Cannes Lions 2025. Latin Magia. Episodio 156.

El Martínez

Play Episode Listen Later Jun 27, 2025 44:23


Un placer haber vuelto a Cannes con El Martínez podcast bar para hacer un episodio especial que celebra los 25 años de Adlatina.En este episodio celebramos con una mesa de amigos que han revolucionado la creatividad en Cannes Lions International Festival of Creativity Lions para pasar de ser nombrados la Latin Mafia a generar la tan contagiosa Latin Magia.Tuve el placer escuchar a Luiz Sanches, la persona con más leones en la historia (238) desde AlmapBBDO, hablar de cómos latinos somos como esos astutos perros callejeros mezclas de razas que saben resolver la vida con ingenio.Escuchamos a Gaston Bigio, fundador de Gut, agencia del año en Cannes 2023, lanzar un concepto hermoso que define a Latinomérica como el corazón del mundo y lo necesario que puede ser el corazón en esta época llena de guerras.El homenajeado Jorge Raúl Martínez Moschini, fundador de Adlatina, nos contó cómo esta historia latina, de la que él y su equipo han sido los narradores por excelencia, comenzó a finales de la década pasada con los españoles.Luis Miguel Messianu, el latino con más influencia en el mercado latino de USA, contó cómo el idioma epañol invadió las calles de Cannes cuando ganaron con la famosa campaña de “Coma Mierda” de Narcos y cómo la gente alucinaba con la actitud.Juan Lavista VP de Marketing Commerce nos contó cómo Mercado Libre, con esa manera que tenemos de pensar en grande decidió, no solo convertirse en un Unicornio que ahora se expande a nivel mundial, sino que además,celebró otro Grand Prix en esta edición.Por mi lado dejé para la posteridad una linda anecdota en la Croisette en el año 2000 cuando todavía era un joven creativo, que incluyó una golpiza, botellazos, fuegos artificiales y a Rodrigo Figueroa Reyes

I Hear Things
Lessons from Cannes, Covering Demos w. Podcasting, & More

I Hear Things

Play Episode Listen Later Jun 27, 2025 10:28


This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video. Links to every article mentioned can be found here on SoundsProfitable.com.

Union Radio
Pelotica de Goma gana su primer premio de Plata en Cannes Lions 2025

Union Radio

Play Episode Listen Later Jun 27, 2025 11:43


TIME FOR A RESET
90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers

TIME FOR A RESET

Play Episode Listen Later Jun 27, 2025 59:22


At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360.Now, in Part Two, we're turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration.Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-ElevenBen Richardson - Agency Sales Executive, Albertsons Media CollectiveCatalina Salazar – Global Senior Director of Retail Media, WoltMaurits Priem – VP Monetization Europe & Indonesia, Ahold DelhaizeAlice Anson – Director - Digital Media, Nectar360Together, they explore the evolving role of retail media — and why it's no longer just a performance play. We dig into:The biggest opportunities to create brand value and elevate the shopper experienceHow retail media is moving up the funnel to become a more strategic part of the marketing mixWhat brands still get wrong, and how retailers can help bridge the knowledge gapThe importance of seamless, omnichannel experiencesAnd what successful brand–retail partnerships really look like in 2025 and beyondIt's a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.We also asked our guests what's caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.

TIME FOR A RESET
89 - Special Cannes Lions Edition 2025 Part 1 - Global Brands

TIME FOR A RESET

Play Episode Listen Later Jun 26, 2025 41:39


In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.Our Guest List Features: – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen – Charlotte Murphy, Global Media Director, Unilever UK – Kristen Nolte, SVP of Global Media, Dell Technologies – Rob Edwards, Director of Global Media, Arla Foods

The Drum Network Podcast
Cannes Lions 2025 wrapped: The agency view

The Drum Network Podcast

Play Episode Listen Later Jun 26, 2025 39:49


We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend? Hosted on Acast. See acast.com/privacy for more information.

BBNmixtape
Can Cannes Can with Mike Ruby of Park & Battery

BBNmixtape

Play Episode Listen Later Jun 26, 2025 38:52


Key Links:Park & Battery: https://parkandbattery.comPark & Battery LinkedIn: https://www.linkedin.com/company/parkandbatteryBBN | Agency X: www.bbn-international.com/agencyxThis episode Ed Davis rewinds the reel on Cannes Lions to ask whether the festival is finally judging B2B work on its own creative terms. His guide is Michael Ruby, fresh from the Croisette after Park & Battery's Roto-Rooter campaign became one of only a handful of pure-play B2B entries to make the Creative B2B shortlist.The vibe in CannesRuby describes a “whirlwind” first visit: endless content, dizzying networking and—crucially—a palpable momentum for business-to-business brands. With B2B entries up to 415 this year, he believes the new compliance checks have helped weed out thinly veiled B2C work and sharpen the category's focus on genuine business impact.Evolving judging criteriaBoth host and guest agree the jury is learning to look beyond clever execution to lasting impact. Ruby notes that the best-in-class entries marry creativity with commercial proof: not just impressions and clicks, but measurable shifts in buying intent or brand preference. Yet very few campaigns—his own included—are “culturally sticky” enough to be remembered in five years, a challenge he throws down to the industry.Behind the Roto-Rooter short-listerTurning America's best-known plumber into an emotional storyteller started with one insight: nearly half of small businesses never reopen after a major flood. From there Park & Battery pushed a long-trusted client to embrace talking toilets, wry humour and a budget-friendly regional media plan. Stakeholders bought in instantly—as long as every line stayed technically accurate for professional plumbers. Data, emotion and AIThe pair dissect the uneasy dance between performance metrics and brand building. Gartner still says 60 % of martech sits idle; Cannes jurors can hardly be expected to decode MQLs and SQLs, so agencies must translate data into clearly meaningful outcomes. On AI, Ruby sees a gulf between public bravado and private anxiety: smart teams are automating the menial to free humans for concept craft, while audiences begin to recoil at low-grade “AI slop”.Campaigns that raised the barBeyond his own work, Ruby highlights AXA's “Three Words” domestic-abuse clause, Spotify/FCB's “Song for Every CMO” (with just 14 hyper-targeted impressions) and Vaseline's TikTok verification series as benchmarks that blend purpose, precision and share-worthy storytelling.Advice for would-be Lion-tamers“Stop sitting on the side-lines.” B2B specialists have the craft, but must invest time and a modest budget in world-class case films. If Park & Battery can do it four years in, anyone can. The only real barrier is deciding to enter.

The CMO Podcast
The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

The CMO Podcast

Play Episode Listen Later Jun 25, 2025 40:37


We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they've forged have become one of most transformative forces in marketing. It's reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe're going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tech for Non-Techies
259. Big tech, AI and the future of attention: what you missed in Cannes

Tech for Non-Techies

Play Episode Listen Later Jun 25, 2025 14:29


Think advertising is just TikTok, Instagram, or TV? Think again. At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider's summary. In this episode, you will learn: How offline spaces are powering smart digital brands  What AI personas are, and how to use them to test product and brand ideas faster (and cheaper) Why most agencies are missing half the audience — and what that means if you're building a mass-market product If you're building or marketing a tech product — whether you're in a startup or a large org — this episode gives you a real-world edge, minus the fluff. Chapters FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.   For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes

The Ankler Hot Seat
'Broadcast Is Dead' Isn't a Hot Take—It's Josh Richards' Business Plan

The Ankler Hot Seat

Play Episode Listen Later Jun 25, 2025 24:45


Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don't mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards' plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him. Learn more about your ad choices. Visit megaphone.fm/adchoices

The TrustMakers
Creator Blakely Thornton on Becoming the Internet's Favorite Truth Teller

The TrustMakers

Play Episode Listen Later Jun 24, 2025


Cultural commentator and creator Blakely Thornton joins Edelman's Brooks Miller from Cannes Lions for a no-filter conversation on the evolution of influence and why consistency, humor, and honesty are his non-negotiables. Known for his Met Gala interviews and sharp takes on brand campaigns, Blakely shares how he carved out a trusted voice in a crowded … Continue reading "Creator Blakely Thornton on Becoming the Internet's Favorite Truth Teller"

Lead(er) Generation on Tenlo Radio
EP131: Retail Media At A Crossroads: Insights From Cannes Lions With Drew Cashmore

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Jun 24, 2025 27:39


Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy. If you're working with retail media in any capacity, you'll benefit from Drew's candid insights into what's working, what's not and how to create real value through presence, simplicity and strategic alignment. From the power of in-store media to the fragmentation of first-party data systems, this episode brings clarity to a complex landscape. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Drew Cashmore: Drew Cashmore is the Chief Strategy Officer at Vantage and a seasoned retail and retail media strategist. He has a background in building, commercializing and scaling intrapreneurial ventures within some of the world's largest retailers. Drew was an original architect and former executive at Walmart Connect in both the U.S. and Canada, where he played a key role in scaling the business to over $2 billion. His contributions included insourcing the business, establishing brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. He was also a founding member of Walmart's eCommerce and digital marketing platforms, and previously served as the CMO of Firework, and is the Co-Founder and Managing Director of Adaptive Retail Group. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Unpacking the Digital Shelf
Live from Cannes Lions with Jeff Cohen from Amazon Ads

Unpacking the Digital Shelf

Play Episode Listen Later Jun 23, 2025 24:23


Tune in to hear some of Amazon's announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.

AdTechGod Pod
The Refresh News: June 23 - TV Takes the Spotlight: Cannes 2025's Battle for the Future of Streaming Advertising

AdTechGod Pod

Play Episode Listen Later Jun 23, 2025 7:25


In this week's episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast are racing to transform TV into a full-funnel, performance-driven channel. As advertisers demand better data, measurement, and real-time capabilities, DSPs and media giants are forming strategic alliances to claim their spot at the top. We cover: Amazon and Roku Partner Up: Amazon secured exclusive access to Roku's logged-in user base via its DSP, and integrated Disney's Drax exchange to enable commerce-data targeting across Disney+ and Hulu inventory. Disney Expands DSP Access: Disney added 12 new DSPs to its “Disney Live Certified” program and is scaling its Magic Words AI targeting product to enhance live event advertising. Netflix Enters Virtual Ad Placement: Netflix is rolling out AI-driven dynamic ad products, including branded insertions during paused content—mirroring The Trade Desk and Rembrand's new virtual product placement offerings. Walmart x NBCU and Comcast's Triple Play: Walmart's new partnership with NBCUniversal unlocks shopper data for cross-platform targeting, while Comcast announced three major updates spanning outcome-based measurement, dynamic shoppable ads, and identity resolution. Data Becomes the New Differentiator: With premium inventory access now considered baseline, platforms are competing on who can provide better data, targeting precision, and real-time performance insights—especially as programmatic buying expands in live content. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sounds Profitable: Adtech Applied
How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 23, 2025 8:13


This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project. Find links to every article mentioned, including the webinar signup, right here on SoundsProftiable.com

The TrustMakers
Microsoft’s Yusuf Mehdi & Olympian Jordan Chiles on Proving Authenticity in the Age of AI

The TrustMakers

Play Episode Listen Later Jun 23, 2025 31:03


 Microsoft Consumer CMO Yusuf Mehdi and Olympic gymnast Jordan Chiles join Edelman's Smita Reddy from Cannes Lions to discuss how AI, authenticity, and Gen Z are reshaping brand trust. From product innovation to personal expression, they look at what it means to build influence around shared values and vibrant communities, and discuss differentiation at a … Continue reading "Microsoft's Yusuf Mehdi & Olympian Jordan Chiles on Proving Authenticity in the Age of AI"

RNZ: The Detail
At the Cannes Lions, a cheeky New Zealand advert comes out on top 

RNZ: The Detail

Play Episode Listen Later Jun 23, 2025 24:17


Sir Graham Henry beamed into the world's most prestigious ad awards to congratulate New Zealand on being 'the best place in the world to have herpes'Of a pool of more than 26,000 entries at the Cannes Lions, a New Zealand ad came out on top. Turns out, Kiwis are good at ads - and having herpes.…Go to this episode on rnz.co.nz for more details

I Hear Things
How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More

I Hear Things

Play Episode Listen Later Jun 23, 2025 8:13


This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project. Find links to every article mentioned, including the webinar signup, right here on SoundsProftiable.com

The Sway Effect
The Sway Effect - Episode 43 with Frank Starling, VP and Chief DEI Officer, Cannes Lions

The Sway Effect

Play Episode Listen Later Jun 23, 2025 24:03


In this episode, our Founder and President, Jennifer Risi, sits down with Cannes Lions' VP and Chief DEI Officer Frank Starling, live at Cannes to chat about how we - as an industry and as leaders - are going to keep diversity, equity and inclusion front and center at the festival, how Frank and the wider team are prioritizing impact as well as what's next for DEI against the current and political environment.

The CPG Guys
Cannes Lions 2025 Recap with Amazon's Jeff Cohen

The CPG Guys

Play Episode Listen Later Jun 21, 2025 47:16


Send us a textThe CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity.Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohenFollow Amazon Ads Partners on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads Partners online at: https://advertising.amazon.com/partners/networkWe cover 5 key themes from the conference:Impact of AI on contentRetail Media NetworksInfluencer MarketingLearningNetworkingCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The Instagram Stories
6-20-25: YouTube Updates and Threads Integration - Social Media Insights with AI's Impact on Creator Economy Trends

The Instagram Stories

Play Episode Listen Later Jun 21, 2025 8:43


Today's show features YouTube updates from the CEO at a recent keynote, plus Threads Fediverse news, and all the AI updates you need to know.Are you ready to dive into the latest youtube updates that are reshaping the social media landscape? Join host Daniel Hill in this episode of The Instagram Stories - Social Media News as he uncovers groundbreaking news from YouTube and Threads, while exploring the transformative role of AI in the realm of social media.Daniel kicks off the episode by discussing YouTube updates from the CEO Neil Mohan's recent keynote, revealing that YouTube Shorts now boasts over 200 billion views, showcasing its remarkable growth and competitive edge against platforms like Facebook and Instagram reels. With the introduction of Veo, Google's innovative AI video generation model, content creation for Shorts is set to reach new heights, making it easier than ever for creators to engage their audiences. As we delve deeper into the social media trends, Daniel highlights the exciting integration of Threads with the Fediverse, an ecosystem that allows seamless connections and sharing across multiple platforms, enhancing the user experience.In a special segment, Meta's software engineer, Peter Cottle, emphasizes the necessity of a distinct feed for Fediverse posts, ensuring user clarity amidst the evolving landscape of social media marketing. The conversation takes an insightful turn as Ashley Coffey from the Coffee & Code podcast joins Daniel to discuss the future of the creator economy. With AI's anticipated rise among creators by 2025, Ashley underscores its potential to streamline tasks while cautioning against the implications for authenticity in content creation.This episode is packed with essential social media insights and platform updates that every creator and marketer should not miss. From the latest instagram features and updates to emerging tiktok trends, Daniel and his guests provide a comprehensive look at how these developments impact social media strategies. Discover effective instagram dm strategies and learn about the future of youtube captions and dm automation that can elevate your content game.Whether you're a seasoned creator or just starting, this episode offers valuable takeaways that will keep you ahead in the ever-evolving world of social media. Don't miss out on this engaging discussion filled with actionable insights that can help you navigate the dynamic landscape of instagram, tiktok, and youtube. Tune in now to stay informed and inspired. Show Links:Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: Neal Mohan at Cannes Lions 2025 (YouTube Blog)Instagram: How Many Instagram Reels Are There (DemandsAge)Threads: Threads is adding Fediverse Content to your Social Feeds (The Verge) This Week In AI from Ashley Coffey:Ashley Coffey (Website) &  (Instagram)Coffey and Code (Podcast)   Sign Up for The Weekly Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Clip Out
Is BODi's new community a peek at Peloton's future?

The Clip Out

Play Episode Listen Later Jun 20, 2025 46:08


Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Clip Out
Is BODi's new community a peek at Peloton's future?

The Clip Out

Play Episode Listen Later Jun 20, 2025 48:53


Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Masters of Scale: Rapid Response
Key branding takeaways from Cannes Lions 2025, with Autodesk's Dara Treseder

Masters of Scale: Rapid Response

Play Episode Listen Later Jun 20, 2025 24:53


At the Cannes Lions Advertising Festival, top agencies and brands vie for awards and hustle to close deals. As this year's event draws to a close, Autodesk's CMO Dara Treseder returns to Rapid Response to share the insider buzz — from creator-love to a surge in sports content. Treseder also reveals the way lauded campaigns are utilizing AI, and how brands everywhere are navigating a politically and socially polarized market.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Planet Upload
We went to Cannes (and learned a ton about creators)

Planet Upload

Play Episode Listen Later Jun 20, 2025 53:51


In this special episode of Creator Upload, recorded live from the 72nd annual Cannes Lions International Festival of Creativity, hosts Lauren Schnipper and Joshua Cohen feature a fantastic lineup of guests across the creator economy, including:Ed Davidson, Chief Growth Officer for Cannes Lions International Festival: Davidson discusses the growth of the creator track at Cannes Lions, now in its second year, highlighting the increasing integration of creators into the advertising industry and the festival's long-term commitment to this shift. Val DiFebo, CEO of DNY: DiFebo shares insights into how DNY is putting creators at the center of their work through their SOCI Studio offering. She discusses how creators are involved from the initial stages of campaigns and how this approach is opening new avenues for the agency. Shaina Zafar, Executive with the Next Gen Practice at UTA Marketing: Zafar, whose company JUV Consulting was acquired by UTA, talks about building intimate relationships with creators and facilitating brand deals. She also highlights the increasing presence and spontaneity of creators at Cannes this year. Sarah Potter, Global Dove Director – PR and Social Influencer, Unilever: Potter explains Dove's long-term partnerships with creators who align with the brand's values. She shares details about their #ShareTheFirst campaign, which leveraged creator-first content for a global reach. Potter emphasizes giving creators creative control and involving them in product innovation. Oui hope you enjoy!Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

The Digiday Podcast
Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

The Digiday Podcast

Play Episode Listen Later Jun 20, 2025 25:23


Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG's head of integrated media, this year's festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways: AI still needs a human infusion, Garbage in, garbage out and Ad dollars need to keep up with changing consumption habits.

Mixed Signals from Semafor Media
Is journalism bad for The New York Times' business? with CEO Meredith Kopit Levien

Mixed Signals from Semafor Media

Play Episode Listen Later Jun 20, 2025 43:23


The New York Times has weathered incredible changes in the media industry throughout its 174 years – and it's managed to stay on top through the recent shift to digital, topping podcast charts and becoming a daily app for games and cooking. This week, live from the Cannes Lions festival, Ben and Max are joined by CEO Meredith Kopit Levien to talk about how she keeps the company relevant, where journalism fits into the business, and how they're navigating challenges like Trump and AI. They also ask her about acquiring The Athletic and Wordle, and what the Times might buy next. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

Sounds Profitable: Adtech Applied
Taking Podcasts on the Road, Lessons from Cannes, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 20, 2025 10:19


This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

The Sleeping Barber - A Business and Marketing Podcast
SBP 128: The Cannes Cut Day 4: This Ad Won't Wear Out

The Sleeping Barber - A Business and Marketing Podcast

Play Episode Listen Later Jun 20, 2025 33:28


We're back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.Marc and Vassilis reflect on a standout presentation by Mark Ritson, who laid out three pillars for marketing effectiveness: fluency, emotion, and time — and challenged long-held assumptions about personalization, ad wearout, and brand purpose.They're also joined by Vanessa Chin, SVP of Marketing and Josh Fruttiger, VP of Global partnerships from System1, who share insights from their latest report, The Long and the Short Form of It (co-authored with Andrew Tindall), which explores how brands can build attention, recognition, and results through short-form video.Highlights include:Ritson's point: “Make fewer ads. Run them longer. Make more money.”Why distinctive brand assets matter more than your logoThe creative secret behind Corona's Cannes-winning eclipse campaignSystem1's forced fatigue study: why entertaining ads fatigue less and perform longerThe surprising absence of AI and personalization from the Croisette conversationThe myth of more = better: why 3,500 assets ≠ 3,500 ideasThe return of out-of-home — and what Super Bowl marketers can learn from itPlus, find out why entertainment outperforms even hard-selling tactics across both brand and conversion metrics.Stick around until the end to hear short interviews with Josh and Vanessa directly from the ground.Enjoy the episode!Timestamps:00:00 – Introduction01:12 – Recapping Day 4 at Cannes + why we need to talk about Ritson02:20 – Mark Ritson's 3 rules for effectiveness: fluency, emotion & time04:45 – Why we overvalue personalization and short-term refreshes06:30 – Creative consistency vs. fragmentation: 3,500 assets ≠ 3,500 ideas08:20 – The case for distinctiveness, memory, and emotional resonance10:00 – Interview: Josh Fruttiger (System1) on the long and the short form10:50 – How System1 + TikTok measured short-form creative performance13:15 – Entertainment vs. salesmanship: what actually converts?15:30 – Why lazy branding hurts attention — and what to do instead17:10 – What fluent devices and brand characters do better than logos18:30 – Ad fatigue is real, but good creative ages well20:00 – How to keep ideas fresh without losing consistency21:15 – Interview: Vanessa Chin (System1) on brand, storytelling, and Corona22:45 – The return of brand identity and emotional storytelling24:10 – System1's new out-of-home research and the future of Super Bowl ads25:15 – Vanessa's final takeaway from Cannes: sunscreen + storytelling26:00 – Outro: Thanks for keeping us in your ears

I Hear Things
Taking Podcasts on the Road, Lessons from Cannes, & More

I Hear Things

Play Episode Listen Later Jun 20, 2025 10:19


This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

The Ankler Hot Seat
YouTube vs. Netflix: Rumble on the Riviera

The Ankler Hot Seat

Play Episode Listen Later Jun 20, 2025 32:22


On the ground at Cannes Lions, Janice Min and Natalie Jarvey join Elaine Low to break down the big Rumble(s) on the Riviera. First up: YouTube CEO Neal Mohan fired back at Netflix's Ted Sarandos in Janice's newsmaking interview (come for the fight, stay for the sports, pod and AI talk); then it was all those creators stealing the thunder (and money) from traditional celebrities as they sped-dated with brands amid a historical shift in ad spend. Plus: Is “authenticity” the most overused word of the era?; a spicy moment onstage with Alex Cooper; and Amazon and Netflix go back to TV basics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Podland News
Don't just listen to podcasts - watch them, says YouTube CEO

Podland News

Play Episode Listen Later Jun 20, 2025 93:16 Transcription Available


- Podcasting is a mainstream media in Australia, the US and UK with over 50% of people listening to a podcast every month in each country. Our time and attention is limited so what other media is declining?- YouTube is the main access point for news podcasts in the US.  - Why are more users willing to pay for ad-free quality digital content (behind paywalls)? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach? - Why are "Downloads decreasing for many podcasts" but podcast listen/watch time is growing? - YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don't want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials? Finally James has launched https://podnews.net/extras and Sam has submitted a native version of TrueFans to the Apple & Google stores.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

The MadTech Podcast
MadTech Daily: Google Hit in €4.1bn Android Fine Battle; Microsoft Considers Abandoning Negotiations with OpenAI

The MadTech Podcast

Play Episode Listen Later Jun 20, 2025 2:26


In today's MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.

The Colin and Samir Show
How $1 Trillion in Ad Spend Is Shifting Toward Creators

The Colin and Samir Show

Play Episode Listen Later Jun 19, 2025 46:33


We just got back from the most powerful week in advertising—and it wasn't in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices

The TrustMakers
The New York Times' A.G. Sulzberger on the New Playbook for Modern Journalism

The TrustMakers

Play Episode Listen Later Jun 19, 2025 33:04


A.G. Sulzberger, Publisher of The New York Times, joins Richard Edelman at Cannes Lions for a conversation on the role of journalism in rebuilding trust. They discuss the global rise of misinformation, the decline of local news, and why independent reporting remains essential to democracy. A.G. reflects on how The Times is adapting to new … Continue reading "The New York Times' A.G. Sulzberger on the New Playbook for Modern Journalism"

The PR Week
The PR Week special edition: Adrianne Smith, FleishmanHillard

The PR Week

Play Episode Listen Later Jun 19, 2025 13:26


On this special edition of The PR Week podcast, VP, editorial director, Steve Barrett talks with FleishmanHillard chief inclusion and impact officer Adrianne Smith about the growth of Inkwell Beach at Cannes and the importance of diversity, equity, and inclusion in the creative industry. Smith reflects on her journey to make the festival more inclusive, the challenges and misconceptions about DEI, and the role of FleishmanHillard in promoting an inclusive culture. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The Sleeping Barber - A Business and Marketing Podcast
SBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!

The Sleeping Barber - A Business and Marketing Podcast

Play Episode Listen Later Jun 19, 2025 25:40


Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart's performance-to-brand pivot to Elf Beauty's billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra's puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.Timestamps00:00 – Introduction01:30 – Instacart's brand transformation journey03:00 – Scott Galloway, Rory Sutherland & Elf Beauty: Ditch the semantics04:30 – Walking the Palais basement: Craft, awards & standout work07:50 – Telstra's puppet-led Olympics campaign08:55 – Toasting the perfect slice: A NZ bread brand goes big10:30 – The power of creative consistency & long-running platforms13:40 – LinkedIn B2B Forum with Marcus Collins & Mimi Turner14:45 – Compound creativity with Andrew Tyndall, Les Binet & Sarah Carter16:00 – Why ads wear out for marketers, not for people17:30 – Repetition, memory, and mental availability18:00 – B2B buying cycles, hidden buyers & trust signals18:45 – Media measurement: Why "seeability" is better than "viewability"19:50 – Finding balance: bravery and humility, brand and performance20:30 – Instacart & the brand-performance multiplier effect21:10 – Highlights from Zappi's Creativity Effectiveness Report23:15 – Kantar's Jane Osler on creator-led marketing & brand equity25:15 – Wrapping up: Cannes takeaways & what's next

This Week Next Week
Cannes Conversations: Culture, Chaos, and Spotify's Ad Strategy

This Week Next Week

Play Episode Listen Later Jun 19, 2025 23:37


Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify's growth in emerging markets, and the future of technology in marketing.00:00 - Welcome to Cannes: Setting the Stage for Innovation03:15 - From Campus Ads to Spotify: Brian Berner's Ad Journey08:45 - Advertising in Flux: Trends Reshaping the Industry14:30 - AI at Spotify: Revolutionizing Personalization and Ads20:10 - Cracking Emerging Markets: India, Brazil, and Beyond25:50 - The Next Frontier: Voice, Wearables, and Consumer Attention31:20 - Wrapping Up: Spotify's Vision for the Future of Advertising

Podnews Daily - podcasting news
People “don't want to just listen”: YouTube's Mohan

Podnews Daily - podcasting news

Play Episode Listen Later Jun 18, 2025 4:47 Transcription Available


He was speaking at Cannes Lions. Sponsored by Podscribe. Just Launched: Q2 2025 Podscribe Performance BenchmarksFor the first time ever, see international benchmarks, and the top performing audience segments.Download the report to learn how to maximize your campaign performance! https://podnews.net/cc/2932 Visit https://podnews.net/update/not-just-listen for the story links in full, and to get our daily newsletter.

The TrustMakers
McLaren Racing's Louise McEwen on Building a Fan-First Brand On and Off the Track

The TrustMakers

Play Episode Listen Later Jun 18, 2025 23:45


Louise McEwen, CMO of McLaren Racing, joins Edelman's Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand's racing legacy.

The PR Week
The PR Week: Cannes Lions PR jury president Tom Beckman

The PR Week

Play Episode Listen Later Jun 18, 2025 20:08


PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.Beckman talks about standout work and other trends from this year's Cannes Lions in the latest edition of The PR Week podcast. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The Digiday Podcast
Kimberly-Clark's Patricia Corsi on the AI hype, Cannes jargon

The Digiday Podcast

Play Episode Listen Later Jun 16, 2025 30:17


On this episode of the Digiday Podcast, Patricia Corsi, chief growth officer at Kimberly-Clark, joins hosts Kimeko McCoy and Tim Peterson to kick off Cannes Lions 2025. Corsi shares her approach to Cannes and how she's sifting through AI hype chatter to get to the real talk of Cannes. This episode marks the start of Digiday's daily podcast coverage from Cannes. Tune in every day this week for fresh conversations with marketers, media execs and creatives on the ground.