Podcasts about Advertising industry

The advertising industry is facing dramatic change, after Meta announced new AI tools that will let anyone make ads. Sir Martin Sorrell, Executive Chairman of S4 Capital, and Alex Dalman, Co-chair of the Advertising Association's AI Taskforce, discuss whether the industry faces an existential threat. Dan Snow is the TV historian turned media mogul, whose network History Hit celebrates its 10th anniversary this month. With a streaming service, a YouTube channel, and popular podcast, Dan reflects on how he built it and why he thinks today is boom time for history content. Following budget cuts by the Trump administration to the US Agency for Global Media, services provided by Radio Free Asia and other outlets broadcasting to countries with restricted media access have been scaled back. The Washington Post has now reported that China's state radio has moved to fill the void by launching new services and jamming frequencies previously used by Radio Free Asia. Michael Bristow, Asia-Pacific Editor at the BBC World Service, assesses the implications. Producer: Lisa Jenkinson Assistant Producer: Lucy Wai

Join host Ed Parcaut as he sits down with Milan Martin, founder of The Free Spirits Company, for an inspiring conversation about reinvention, creativity, and reimagining how we experience cocktails. With over 20 years in the advertising industry, Milan shares his journey from the high-pressure world of global ad agencies to launching a groundbreaking non-alcoholic spirits brand. Discover how Milan's pursuit of creativity led him to challenge the very idea of what a great drink should be, and how he turned a simple question—"What if alcohol didn't have to be the star?"—into a thriving business. Listen in as they discuss shifting cultural attitudes toward drinking, the booming market for non-alcoholic beverages, entrepreneurial lessons learned, and the importance of always pushing for innovation, even when the playbook doesn't exist. Whether you're curious about the business of beverages, the future of cocktails, or just love stories of bold career pivots, this episode serves up inspiration—with or without the spirits! Learn more: drinkfreespirits.com Ready to find the opportunity in your obstacles? Listen now. **Contact Ed Parcaut:** -

I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

Today I'm joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

SummaryJerker Fagerström shares his leadership journey, starting with his early role models in ice hockey and his military service in Sweden. He discusses the importance of teamwork, trust, and empathy in leadership. Jerker then talks about his career in advertising and the customer-centric culture of agencies. He emphasizes the need to create an environment free of fear to foster creativity and innovation. In this conversation, Jerker Fagerström shares his insights on leadership, transitioning into new roles, attracting top talent, managing work-life balance, and the impact of AI on the creative world. He emphasizes the importance of trust, communication, and creating a positive work culture. Jerker also discusses the need for diverse perspectives and the power of creativity in business. Overall, he highlights the significance of building strong relationships, both with team members and clients, and constantly evolving in the ever-changing landscape of the advertising industry.Keywordsleadership, teamwork, trust, empathy, military service, advertising, customer-centric, fear, creativity, innovation, leadership, transitioning, roles, talent, work-life balance, AI, creative world, trust, communication, work culture, diverse perspectives, creativity, relationships, advertising industryTakeawaysEarly role models in leadership can have a lasting impact on one's own leadership journey.Teamwork and inclusivity are essential in building peak-performing teams.Military service can provide valuable leadership training and experiences.Customer-centricity is a natural focus for agencies, as they constantly strive to create meaningful and engaging experiences.Creating an environment free of fear is crucial for fostering creativity and innovation. Trust and communication are essential in leadership roles.When transitioning into a new role, manage expectations and listen and learn from the team.Attracting top talent requires seeking diversity of thought and creating a positive work culture.Managing work-life balance involves setting boundaries and finding ways to compartmentalize work and personal life.AI is both exciting and scary, and its impact on the creative world is still unfolding.Creativity and analytical skills are crucial for success in the future of business.Building a strong work culture is key to unlocking the potential of talent and achieving business goals.Sound Bites"Those dads who volunteer their time and their care and their energy and their presence with no training whatsoever, they were just spectacular role models.""It's a team sport, right? You know, this, this, would not be here if it wasn't for the whole team.""The way that it's being trained and educated in Sweden has sort of been also an export for Sweden into various other countries and their military services.""And it was done with sort of like the not a, not a bad intent, but they were like getting into a competitive spirit and they were, you know, challenging each other and they were like, you know, they were, they were working themselves up and she got the better handle on him. And the way that he got back to her was to lift up her dress. Right. And""immediately, it just immediately it just killed the party. And the day after I put him in a taxi, him home. And the day after I told him don't come into the office. And you know, we worked with him to find a job at a different agency at a sister agency of ours, because there was no way you cannot undo""encouraging and telling them that I've got their back, that I believe in them, that they're doing a great job, that I think that they can do even more and better. Just like, you know, don't hold back because I know there's more in you. Constantly, constantly pumping their tires, constantly pumping their tires, constantly protecting the culture and constantly leading by doing."Chapters00:00 Early Role Models and Leadership03:00 The Importance of Teamwork06:23 Leadership Lessons from Military Service13:20 The Customer-Centric Culture of Agencies26:49 Creating an Environment Free of Fear30:02 Transitioning into New Roles: Managing Expectations and Learning from the Team33:08 Attracting Top Talent: Seeking Diversity and Creating a Positive Work Culture35:36 Managing Work-Life Balance: Setting Boundaries and Compartmentalizing46:23 The Impact of AI on the Creative World: Exciting Possibilities and Uncertain Future48:56 The Power of Creativity and Analytical Skills in Business53:07 Building a Strong Work Culture: Unlocking the Potential of Talent

Lauren Bayne is a personal brand creative director, advising entrepreneurs and executive leaders in building personal brands filled with personality and creating intellectual property that makes her clients money. Coming from the advertising industry, Lauren brings creative expression and pizazz to personal branding that gives her clients confidence to stand out from the crowd with bold and entertaining presence. She specializes in helping entrepreneurs, speakers, coaches, authors, consultants, and professionals express their unique personal brands through distinctive, brag-worthy marketing assets.

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft. Takeaways Rob Wilk has a 30-year career in advertising. He was the first salesperson at Rollingstone.com. Yahoo is experiencing a cultural revival with many former employees returning. AI is integrated into all Yahoo products, enhancing advertising outcomes. The advertising industry is fun and attracts passionate people. Rob values personal connections and relationships in his career. Helping others brings Rob personal satisfaction. AI should be seen as a tool to enhance work, not a threat. The culture at Yahoo emphasizes collaboration and positivity. Rob respects the leadership and culture at Microsoft.  Chapters 00:00 Introduction to Rob Wilk and Yahoo's Revival 01:20 Rob Wilk's Career Journey in Advertising 06:12 The Evolution of Digital Advertising and Overture 11:59 Yahoo's Cultural Shift and Team Dynamics 16:23 AI's Impact on Advertising and Sales 22:00 The Joy of the Advertising Industry and Personal Connections 29:39 Brand Loyalty and Reflections on Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Joy Robins, Global Chief Advertising Officer at The New York Times, discusses the evolution of the media advertising industry.   With a distinguished career in advertising and media, including senior roles at The Washington Post and Quartz, Joy Robins shares her insights on the Women on the Move podcast with host Sam Saperstein. She reflects on how her experiences have shaped her leadership style and her approach to driving change in the advertising industry. Joy also outlines her vision for the future of advertising at The New York Times and her strategies for ensuring the organization continues to innovate in a rapidly changing environment.   Joy joined The New York Times in 2023, during a period of significant transformation. "It's impressive to see how this company has evolved into a digital-first, subscription-first organization," she says. "We've had the opportunity to educate advertisers on the changing landscape and how brands can effectively engage with consumers." Since joining The Times, she has focused on building a team of strong leaders and collaborators.   Joy's initial career aspirations did not include reaching the top of the media advertising world. She started off as an athlete and wanted to be a social worker. Her fascination for people and competitive nature, led her to the realization that she was passionate about media and advertising. Empathetic and results-driven she is committed to creating a team of people who are just as passionate as she is.   Disclaimer: The speakers' opinions belong to them and may differ from opinions of JPMorgan Chase & Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of November 19th , 2024 and they may not materialize.

Becoming a COE: How Government Relations Knowledge Can Level-Up Your Career  Listen back to the webinar hosted by AAF's District 10 leadership where we learned more about potential legislation surrounding AI, Privacy, and Taxation; how AAF advocates for the advertising industry; and how you can make a difference for your company and clients. This free online interactive event was chock full of resources and information.

How a quirky advertisement, industry insights from a tech leader, effective branding strategies, home gym tips, and evolving marketing tactics can inspire creativity and success across different aspects of life and business.

Crystal speaks to Wayne Hempe, who grew up on the Cape Flats and is now working for an award-winning global advertising agency based in the US.  See omnystudio.com/listener for privacy information.

Jonathan Wise, is the co-founder of Purpose Disruptors, an organization aimed at transforming the advertising industry to support a sustainable future. Jonathan shares his personal journey through advertising strategist to what led him to found Purpose Disruptors.    Learn more here, in the show notes.   

In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it. Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues. Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.

Join Robert Brill, CEO of Brill Media, as he shares insights into today's marketing and advertising landscapes. In this episode, we get into how AI is reshaping sales, the impact of controversy and humor, and strategies for managing multiple social media platforms. Robert also highlights the critical importance of trust in marketing, the steps to launching effective ad campaigns, and the benefits of working with marketing experts.Beyond the buzzwords, Robert also talks about the practicalities of managing multiple social media platforms, and sharing strategies for crafting a cohesive online presence that aligns with personal branding goals. He stresses the importance of building and maintaining trust as a fundamental component of any marketing strategy, highlighting how trust influences consumer behavior and brand loyalty.Listeners will also gain insights into the nuts and bolts of launching and managing effective advertising campaigns, from setting realistic expectations to adjusting tactics in response to market feedback. Robert rounds out the conversation with a look at what's currently working in digital marketing and offers invaluable advice for businesses looking to collaborate with experts to streamline their advertising efforts and maximize ROI.Find Rober Brill  at:  https://brillmedia.co/  https://www.instagram.com/brill_media/  https://www.linkedin.com/in/robertbrill/  https://www.tiktok.com/@brill_media  https://www.youtube.com/channel/UCseIy157IFVZnJCvVK1pKgQ Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

Nick Malster is the cofounder of Fountain Podcasts and former brand manager in the advertising industry.In Conversation #101, Nick and I discuss: his passions of music/skiing, why he has decided to stop drinking, how v4v compares to advertising models, why Fountain is focused upon podcast clipping, future features you'll find within his podcasting app and how 'value 4 value' is starting to become more mainstream. Have a fantastic day wherever you are in the world & don't forget to boost!Timeline:(0:00) - Intro & music passion(2:36) - Quick bio(7:13) - Work hard play hard .... to release?(13:26) - Extreme experimenter(17:15) - Advertising from the inside(21:59) - Satvertising: Paying listeners to listen(32:15) - How many Fountain users participate in V4V?(36:44) - V4V in a business context(40:33) - The origins of Fountain(46:10) - Can audio go viral?(51:53) - The importance of clips(59:37) - New release & the algorithm(1:05:50) - Boost your net worth!(1:09:43) - Audiobooks and music(1:14:29) - V4V transcends the models(1:18:00) - What does mainstream V4V look like?(1:25:44) - The core principles(1:32:42) - What I'm most excited about for P2.0 this year(1:36:22) - The groundwork is laid we're just lacking notifications(1:40:50) - Try out FountainFountain's Links:Website: https://fountain.fm/Twitter/X: https://twitter.com/fountain_appConnect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodInstagram: https://www.instagram.com/meremortalspodcast/TikTok: https://www.tiktok.com/@meremortalspodcastValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcastSupport the show

Jenny Mu takes GabelliTV inside exciting opportunities in the Outdoor Advertising Industry. To learn more about Gabelli Funds' disciplined, research driven approach to investing, visit https://m.gabelli.com/gtv_cu or email invest@gabelli.com. Connect with Gabelli Funds: • Twitter - https://twitter.com/InvestGabelli • Instagram - https://www.instagram.com/investgabelli/ • Facebook - https://www.facebook.com/InvestGabelli • LinkedIn - https://www.linkedin.com/company/inve... http://www.Gabelli.com Invest with Us 1-800-GABELLI (800-422-3554)

December is a good time to reflect and take stock of the year, and that's the basis of my conversation with this week's guest Jonathan Robinson. Jonathan is a creative powerhouse — a writer, a filmmaker, and a director, just to start — who's currently on a personal journey of self-discovery.We started off doing a bit of a recap of the past year, and Jonathan shed some light on what creative and experiential producers do and how he came into those titles through his work in the advertising industry. He also talked about working with AI and VR, and spoke about how his time spent at Facebook and Twitter helped shape him into his current calling as a storyteller.For Jonathan, chasing his passions and connecting with other people are what drives him. When you look back at this year, what's been your driving force?LinksJonathan Patterson's WebsiteJonathan Patterson on InstagramFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.==========Sponsored by the School of Visual Arts - BFA Design & BFA AdvertisingThe BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York's top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College's 30 undergraduate and graduate degree programs, visit sva.edu.

World-renowned creator of legendary ad campaigns for Levi's, Lego, and Audi, among others, Sir John Hegarty is Chairman & Worldwide Creative Director of Bartle Bogle Hegarty (BBH) where he presides over one of the most successful and creatively acclaimed agencies. Sir John started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He almost finished in advertising 18 months later, when they fired him. He joined a small ‘going places' Soho agency, John Collings & Partners. They did – out of town. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder. One year later he was appointed Deputy Creative Director. Sir John left in 1973 to co-found TBWA, London, as Creative Director. The agency was the first to be voted Campaign magazine's Agency of the Year in 1980. He left in 1982 to start Bartle Bogle Hegarty. Four years later in 1986, BBH was also voted Campaign's Agency of the Year, and won the title once again in 1993. In addition, BBH became the Cannes Lions Advertising Festival's very first Agency of the Year in 1993. It also won the title again in 1994. Throughout BBH's two-plus decades, Sir Hegarty has been responsible for numerous accolades for the agency. Among his abundant award show honors, Sir Hegarty has taken home over 15 Clio's alone, and his Levi's 501 work is in the Clio Hall of Fame. since its inception in 1982 BBH has been named Agency of the Year more than six times, most notably by Campaign magazine, who also named BBH as their first-ever Network of the Year in 2004, Cannes, and others. Sir John's credits include Vorsprung Durch Technik for Audi, and Levi's' Bath and Launderette. His awards include two D&AD Golds and six Silvers, Cannes Golds and Silvers, and British Television Gold and Silvers. More recently, he was awarded the D&AD President's Award for outstanding achievement in the advertising industry and chaired the 1999 New York Art Directors Advertising Show.

Noni Boon started her creative journey in the Advertising Industry and also worked part-time as a fitness and aerobics instructor. After the birth of her second son, Noni studied graphic design and started her own business as a corporate designer. Many years later, Noni was drawn to study Archetypes, Chakras and Holistic Counselling. This completely changed and transformed her life. While running an Agistment business on her property, Noni counseled and coached a broad range of clients who were seeking help and support. This led to a book called ‘Holifest' abbreviated from holistic manifesting and a podcast called ‘Speak your truth with Noni Boon' where Noni shares all of the topics and life advice she believes should have been taught in school. Noni now lives in Noosa, Australia and is exploring the many facets of the human/horse relationship with a view to helping people with difficulties in this area.You can find Noni athttps://noniboon.com.au/ You can purchase Holifest athttps://www.balboapress.com/en-au/bookstore/bookdetails/742013-HolifestSpeak your truth with Noni Boon Podcasthttps://spotify.link/26i9aRFr6DbInstagram: @noniboonFacebook: https://www.facebook.com/noni.boon?mibextid=LQQJ4dBecome a Patreon Member today! Get access to podcast bonus segments, ask questions to podcast guests, and even suggest future podcast guests while supporting Warwick: https://www.patreon.com/journeyonpodcastWarwick has over 650 Online Training Videos that are designed to create a relaxed, connected, and skilled equine partner. Start your horse training journey today!https://videos.warwickschiller.com/Check us out on Facebook: https://www.facebook.com/WarwickschillerfanpageWatch hundreds of free Youtube Videos: https://www.youtube.com/warwickschillerFollow us on Instagram: @warwickschiller

In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores. Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry. How AI Transforms Advertising Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. However, with the advent of new AI technology, advertisers can now create more compelling and creative ads. AI-Generated Images for Ads Ricardo explains that AI can generate complete ads using stock photos or custom-made images that intrigue customers. AI in Audience Targeting Ricardo highlights how AI helps identify the most relevant target groups for different products.  While AI helps generate ads and recommendations, the final approval lies with the merchant.  A Special Offer for Ecwid Stores If you're one of the merchants generating at least 20 sales per month, you're eligible for a complimentary trial of Kliken. Experience it for two weeks, priced at just one dollar. Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch. Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire. His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, share his wisdom, and tickle our creative sides.  In this episode, learn about: What kind of creativity creates buzz and brand What pitfalls to avoid when pushing boundaries How to define your voice  

Thanks to Seeking Alpha for sponsoring this episode! Get $50 OFF when you sign up for a limited time: https://seekingalpha.me/younginvestors In this week's episode, we discuss the advertising giants (Meta, Google and Snapchat) and assess the state of the advertising industry post Q3 earnings. Now available on YouTube, Apple Podcast, Spotify & most other platforms! Spotify: https://open.spotify.com/show/2caCydoru7e7LD4QFIPx12?si=pub1zuDLSQS2PX8YK7aTJg Apple: https://podcasts.apple.com/au/podcast/the-young-investors-podcast/id1434224587?mt=2 ★ ★ OUR CHANNELS ★ ★ Hamish: https://www.youtube.com/hamishhodder Brandon: https://www.youtube.com/channel/UCvSXMi2LebwJEM1s4bz5IBA ★ ★ FOLLOW US ★ ★ Instagram (Hamish) ► hamish_hodder Instagram (Brandon)► new.money.official Brandon van der Kolk is authorised to provide general financial product advice in Australia and is an Authorised Representative #1305795 of Guideway Financial Services Pty Ltd, AFSL #420367. Any advice is general & does not consider your financial situation, needs or objectives so consider whether it's appropriate for you. Read Brandon's FSG available from guideway.com.au/NewMoney.pdf. Past performance is not a reliable indicator of future investment returns.

路摸斯的粉絲注意啦！這週邀請到最會發掘感動的路摸斯來分享她生活的另一面～ 聽她聊聊她從事廣告業的初衷與熱情，還有在片場遇到並且被陳庭妮狠狠的圈粉的經過～ 當然也有她經營快樂帳號的小故事、藉由IG這個平台打造出另一番事業、尋找特別的嗜好、最後還有她的秘密技能... Advertising company's creative-team member, Lumos Yang, joins the boys to discuss her love for advertisements, being on film sets, meeting the nicest celebrity in Annie Chen, starting and growing her IG page, using her IG platform to build up other businesses, finding an unique hobby, exposing her hidden talent & more... Follow Lumos! Instagram: @lumos_09255 WATCH ON YOUTUBE ► https://youtu.be/XwVUMF2P0XI ADD US ON: INSTAGRAM: https://www.instagram.com/realfakepod TIKTOK: https://www.tiktok.com/@realfakepod LISTEN ON: ITUNES: https://podcasts.apple.com/ca/podcast/realfake/id1696494723 AMAZON: https://music.amazon.com/podcasts/9fe54247-95ff-4db8-93dd-164685e4bbac/realfake CASTBOX: https://castbox.fm/channel/REALFAKE-id5509016? Timestamps: 0:00 Intro 4:23 想踏入廣告業的啟發點 14:17 廣告拍攝片場是怎樣？ 15:51 陳庭妮 我愛妳 20:22 用 IG 拍片幫書店帶來生意 24:49 IG: Lumos_09255 超厲害 34:29 想找到自己獨特的興趣 40:34 不會彈手指的人請看這裡 43:15 IG Questions

路摸斯的粉絲注意啦！這週邀請到最會發掘感動的路摸斯來分享她生活的另一面～ 聽她聊聊她從事廣告業的初衷與熱情，還有在片場遇到並且被陳庭妮狠狠的圈粉的經過～ 當然也有她經營快樂帳號的小故事、藉由IG這個平台打造出另一番事業、尋找特別的嗜好、最後還有她的秘密技能... Advertising company's creative-team member, Lumos Yang, joins the boys to discuss her love for advertisements, being on film sets, meeting the nicest celebrity in Annie Chen, starting and growing her IG page, using her IG platform to build up other businesses, finding an unique hobby, exposing her hidden talent & more... Follow Lumos! Instagram: @lumos_09255 WATCH ON YOUTUBE ► https://youtu.be/XwVUMF2P0XI ADD US ON: INSTAGRAM: https://www.instagram.com/realfakepod TIKTOK: https://www.tiktok.com/@realfakepod LISTEN ON: ITUNES: https://podcasts.apple.com/ca/podcast/realfake/id1696494723 AMAZON: https://music.amazon.com/podcasts/9fe54247-95ff-4db8-93dd-164685e4bbac/realfake CASTBOX: https://castbox.fm/channel/REALFAKE-id5509016? Timestamps: 0:00 Intro 4:23 想踏入廣告業的啟發點 14:17 廣告拍攝片場是怎樣？ 15:51 陳庭妮 我愛妳 20:22 用 IG 拍片幫書店帶來生意 24:49 IG: Lumos_09255 超厲害 34:29 想找到自己獨特的興趣 40:34 不會彈手指的人請看這裡 43:15 IG Questions

Emma Dunwoody is a qualified Master Coach and Human Behavioral Specialist who wakes people up to the power within them using her unique method of Transformational Human Design(TM), a system of self-knowledge and guidance unlike anything else that exists. ___Get your copy of Personal Socrates: Better Questions, Better Life  Connect with Marc >>>  Website | LinkedIn | Instagram | Twitter Drop a review and let me know what resonates with you about the show!Thanks as always for listening and have the best day yet!*Behind the Human is proudly recorded in a Canadian made Loop Phone Booth*Special props

In this latest MadTech Podcast Special, Yahoo's John McNerney and Matt Farrington join ExchangeWire head of content John Still to discuss how ad tech is evolving, the industry's biggest challenges and how to approach them, and what they're looking forward to most at ATS Singapore 2023.

In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities. For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise. See omnystudio.com/listener for privacy information.

Isaac Simpson ( @DisgracedPropagandist ) talks about his time in the Advertising Industry, why it's so lacking in creativity, and how that provides an opportunity for dissidents of various stripes. Check out his work via the links below! https://twitter.com/DisgracedProp https://isaacsimpson.com https://substack.com/@thecarousel https://willtheagency.com/ https://www.youtube.com/@DisgracedPropagandist PART OF A SERIES: https://bit.ly/RightWingingIt Support this channel:  https://www.paypal.me/benjaminboyce https://cash.app/$benjaminaboyce https://www.buymeacoffee.com/benjaminaboyce --- Send in a voice message: https://podcasters.spotify.com/pod/show/calmversations/message Support this podcast: https://podcasters.spotify.com/pod/show/calmversations/support

One can look to various bellwethers and benchmarks to try to glean just where we're headed with the economy and in business. One of the best is to look at the ad market. This is because businesses feel more confident to spend on advertising when the economy is strong and consumer confidence is high.

Rohaan Khan is the Founder and CEO of OrangeTrail Media, a brand that helps digital advertisers scale with exclusive agency ad accounts for Facebook, Google, TikTok, Snapchat, Bing, Taboola, and Twitter. Rohaan is an entrepreneur, investor, and philanthropist with deep knowledge of marketing, consumer psychology, copywriting, branding, conversion rate optimization, and media buying. With this expertise, he was able to position one of his brands for an exit, successfully selling it to a Canadian venture capital firm in 2020. In this episode… The main pain points advertisers are facing in the industry nowadays are restrictions, bans, and disapprovals. So how can you avoid or find a solution when it happens?  Every business is prone to bans and restrictions when they advertise. It's an ongoing challenge, and Rohaan Khan discovered there was little support available for companies in this area. After successfully exiting his business, solving this pain point became his main focus. Leveraging his strong industry contacts to form partnerships with ASPs from Meta, Google, TikTok, Snapchat, Twitter, Bing, and Taboola, Rohaan helps advertisers avoid or mitigate bans and restrictions in a streamlined fashion.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Rohaan Khan, Founder and CEO of OrangeTrail Media, to discuss ways to avoid or remedy bans and restrictions. Rohaan shares his backstory of starting OrangeTrail, the solutions for various types of bans and restrictions, and OrangeTrail's customer success stories.

One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so advertisers miss out on audience buying opportunities, says TelevisaUnivision's Dan Aversano. To bridge that gap, media companies must be more comfortable with privacy-safe data sharing.

Connect with Brian Rappaport, Founder and CEO of Quan Media Group here.See the Lemon Perfect campaign with Jalen Hurts in their 2023 campaign.See the Tubi campaign here.See the Bombas campaign here.Key MomentsIndustry Growth and Drivers [00:05:19] Brian Rappaport discusses the growth of out-of-home advertising and how it is being driven by brands exploring the channel for the first time or those who are not fully educated on its potential.Education and Collaboration [00:08:03] The use of education to enable collaboration between agencies and the importance of finding like-minded partners.Challenges in Out-of-Home Advertising [00:10:34] Discussion on the hard questions asked during a meeting with marketers and media buyers, including out-of-home measurement and unrealistic stunts.Out-of-Home Specialists [00:12:17] Brian praises the work of other out-of-home specialists, including Project X and Glossier, Rapport's work with the NBA, and Miss Jiff's work with Netflix and Tinder.Measurement and ROI [00:18:12 - 00:21:38] Brian discusses the need for a universal system of measurement for out-of-home advertising and mentions various ways to measure the impact of out-of-home advertising, including brand lift studies, mobile retargeting, and cause lift analysis.Challenges with media partner relationships [00:33:04] Brian talks about the challenges that arise when media partners reach out to clients directly, and how it affects the relationship between the agency and the client.Programmatic Advertising and Digital Cities [00:42:45] Brian Rappaport discusses the trend of programmatic advertising and the evolution of smarter digital cities, offering more opportunities for out-of-home advertising.Universal Out-of-Home Measurement [00:44:24] Brian Rappaport predicts the development of a universal measurement system for out-of-home advertising within the next two years.https://www.theoohinsider.com/guests/brian-rappaport/https://quanmediagroup.com/Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   This week's guest: Andrew Covato Andrew has over fifteen years of ad and growth experience at eBay, Google, Meta, Netflix, and most recently led global Measurement and Insights at Snap. During his career, Andrew has been a leader in building first- and third-party measurement systems for ad platforms and has designed media buying and optimization systems that have managed over $1B in annual spend. Andrew also invests, consults, and advises adtech companies and has sat on numerous industry boards & working groups. You can find Andrew on LinkedIn: https://www.linkedin.com/in/andrewcovato/ What does measurement mean at different companies? (1:23) The measurement lead up to where we are today (4:56) Old school measurement vs. New school measurement (7:13) Who gets to win? (10:25) This requires changes to how advertisers invest in marketing (13:38) All marketing is performance marketing (17:34) What is a data clean room and why do they matter? (21:10) Moving towards contextual advertising (25:17) Ending the digital marketing surveillance state (27:29) What does this mean for advertisers, platforms, and adtech? (30:50) Predicting ad tech in 5 years (32:44)

Today we're talking to Wayne Blodwell, Founder & CEO of TPA Digital. We discuss the idea of optimal time and place for advertisement; why the standard budget for advertisements should be 10% of your revenue; and why Ryan Reynolds has flipped the advertising industry on its head. All of this right here, right now, on the Modern CTO Podcast!  For more about TPA Digital, check out their website: https://www.tpa-digital.com/ Produced by ProSeries Media.

Are Interactive Ads Taking Over the Advertising Industry?CJ Oltman and BannerWave are making headway in the advertising industry with personalized interactive banner ads.Interactive advertising is the next-gen ad experiences that are dynamically personalized to each user based on where, when, and how they engage with the ad.This direction is being adopted by the world's biggest brands including Amazon, Discover, Intel, Microsoft, and the NBA.That's how CJ Oltman and his team regularly help advertisers drastically increase engagement, optimize ad spends, and collect valuable first-party data.CJ Oltman: Co-Founder & CEO of BannerWave:CJ focuses on creating custom interactive advertising solutions that are made for and driven by the user. These next-gen ad experiences are dynamically personalized to the user based on where, when, and how they engage with the ad.He's worked with iconic brands such as Amazon, Discover, Feeding America, Hyatt, Intel, Microsoft, and the NBA. CJ and his team regularly help advertisers drastically increase engagement, optimize ad spends, and collect valuable first-party data.CJ believes advertisers need to shift their mindset by producing digital experiences that go beyond the standard passive tactics the industry is so reliant on today. That advertising should be an experience that caters to a human's innate desire for exploration, discovery, and personalization.He wants to bring humanity back into advertising by enabling brands to create dynamically personalized experiences that put the consumer at the center. CJ and his team value being a company that's focused on pushing the boundaries of digital advertising mediums in the market today.Get In Touch With CJ:Instagram: @BannerWavebannerwave.com Meet the Mission Control hosts:Alex's specialty lies in psychology, paid advertising, funnel building, technology, and finance. He has managed millions of dollars in ad spend on various social platforms, and solved complex problems with thousands of businesses.Guest host Dave has spent over 12 years in the industry where he has managed an e-commerce supplement shop for 8 years where they grew from 6 figures in yearly revenue to over 8 figures, managed millions in ad spend on Facebook, and founded a 7-figure fitness franchise marketing agency specializing in paid advertising, lead nurturing, and membership growth coaching which currently has over 100 clients.Produced by Victoria Martin (Petersen).Follow us on Instagram

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. --- During the conversation, they discussed: --- ✅ Clare's journey into the advertising industry (from print to digital) --- ✅ The vital role of agencies to help simplify that complexity. --- ✅ Advice for newcomers into the advertising industry.

The advertising industry is one of the key things driving the levels of consumption that are pushing us towards climate breakdown. But there are people within the advertising industry who are trying to push things in a different direction. In this episode, we speak to Lisa Merrick-Lawless of Purpose Distruptors, and strategy director and writer Michael Hines, to enter into a future in which the advertising sector has stepped up as a key driver in the change we need to see. As always, I'd love to hear your thoughts... In the podcast a couple of things are mentioned, the first is the Purpose Disruptors 'Advertised Emissions' report, and the second is their 'Good Life 2030 Documentary'.

Eldera is all about bringing forth the Era of the Elders. Eldera.ai is a virtual multigenerational village where generations come together to connect, learn from each other, have fun, and create a better future for all. Eldera connects kids worldwide with vetted older mentors for weekly virtual connections, which may include conversation, storytime, and activities.The kids benefit from social-emotional learning and increased resilience, elders benefit from a sense of purpose and expanded community, and most importantly, everyone experiences more joy. Eldera is the opposite of eldercare -- it is built on the belief that elders want and need to care for the next generation -- it is in our DNA. In this episode, you'll discover:How do we define the social capital of older adults?How can technology make it available at scale?How can it impact societal change?How can we envision a new intergenerational societal infrastructure?About Dana Griffin:Dana Griffin is the Co-Founder and CEO of Eldera.ai, the purpose-driven global platform for older adults. She is on a mission to tap into the time and wisdom of one billion elders worldwide as a new natural resource for the next generation. Dana was raised by her grandparents in Transylvania, Romania, and has been guided by elder mentors throughout her life.A former data and advertising executive turned age-tech entrepreneur, AI for Good advocate, and author of multiple trademarks and patents focused on aging and wisdom, Dana serves on BrightFocus Foundation and AI Commons boards. She has been advising, consulting, and speaking internationally about principled uses of AI for innovation, policy, and social impact and was recognized by AdAge as a "40 under 40 Changing the Advertising Industry." A Vedic meditator and outspoken fan of interesting people and good food, Dana spends her time cooking, training in Krav Maga, and exploring human consciousness.Get in touch with Dana Griffin:Visit Dana's website: https://www.eldera.ai/ What to do next: Click to grab our free guide, 10 Key Issues to Consider as You Explore Your Retirement Transition Please leave a review at Apple Podcasts. Join our Revolutionize Your Retirement group on Facebook.

If you're a regular listener to Truth Tastes Funny, you probably know that I started my career in NY on Madison Avenue after attending School of Visual Arts. Well, my guest John Follis is a Madison Ave adman who made waves before I ever dipped my toe in the ocean. John's campaign for Sorrell Ridge Fruit Spreads - citing their jam's all-natural ingredients - knocked Smuckers for a loop (maybe it was the tagline, "With 100% fruit, it has to be better."). The ad was so effective it became a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi was the second most awarded agency in New York. That same year John formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, he created "Follis Marketing Therapy".  And, in 2006, John created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. John has always made time for public service and for one very successful public service campaign that he spearheaded, he was honored at The White House. As a result of John's career success he's been invited to write for ADWEEK and speak at venues including The World Business Academy and Yale University. Now for the funny part: John flunked out of his first college advertising class and was told by the instructor that he would never be successful in advertising.Find John:Wiki bio: https://en.everybodywiki.com/John_Follis”True Stories” series; https://bit.ly/3Kok4GJRecent article: https://bit.ly/3vr2ufthttps://follisinc.comIf you enjoyed listening to Truth Tastes Funny, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)Check out Hersh's new podcast: YES, BRANDBoldly taking brands where they desperately wanna goFollow us on Instagram: @truthtastesfunnyFollow Hersh on Instagram: @Hersh4allon LinkedIn: HershRephunon YouTube: HershRephunon Twitter: @TruthTstsFunnyOur Website: TruthTastesFunnyContact UsExplore Branded Ventures with Truth Tastes Funny and Hersh's YES, BRAND Podcast

The tech industry, which has come to dominate most of ad spends, has been facing some headwinds lately. Does that mean the tech Goliaths' struggle is good news for all the advertising Davids? Or could they take them in their swirl?

In today's episode of The Real State, we explore the intersection between location and advertising. We take a look at how Miami is becoming the new advertising hotspot. Today's guest is Caitlin Holt, a marketing professional, travel enthusiast, and creative. Cait is the founder of Hitch Agency, a fully integrated creative and media marketing agency, based in Miami, which develops customized creative marketing strategies from scratch, including stand-out content for your brand, and putting that content in front of the ideal customer. She has worked with companies such as Equifax, Romero Britto Art, the Museum of Ice Cream, USA Today, Kelly-Moss Road and Race, and Moda Operandi. She is also a former ballerina and a car enthusiast. 

Sridhar Ramaswamy, the Co-Founder, and CEO of n.xyz joins Season 6 to talk about the intersection of web3 and the $68.1 billion advertising industryFull EpisodeSeason 6 Episode 19About Mint ShortsEnjoy the best moments from the podcast in bite-size segments.---------------------------------------------------------------------------Sign up for Adam Levy's newsletterhttps://levychain.substack.com---------------------------------------------------------------------------Follow Adam Levy on social media:Twitter:https://twitter.com/levychainInstagram:https://www.instagram.com/levychainLinkedIn:https://www.linkedin.com/in/levy-adamWebsite:https://adamlevy.io

Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning at Spectrum Reach, and he's the Assistant General Manager of the Men's National Team in USA Ball Hockey. In this episode, Dominick explains how they price slots for broadcast advertisements as he relates it to how airlines do pricing for their seats.   Why you have to check out today's podcast: Learn how Sinclair does pricing for perishable inventory like ads Understand how it's related to how airlines price their seats Find out why it's important that your sales people know how to make sure that your service is priced effectively   “It's educating yourself on different industries outside of yours and how you can take those concepts and those ideas and apply them to your business. – Dominick Latorre   Topics Covered: 02:01 – How Dominick got into pricing 04:12 – Sinclair's goal to improve efficiencies with the local pricing experts and revenue with pricing 06:41 – “It is not what I wanted. It's not what I wanted to buy.” 09:25 – Relating and comparing how Sinclair does pricing to how airlines price their seats 14:46 – The factors that affect how Sinclair price the programs 18:38 – Pricing for political campaigns 23:01 – Pricing table topics: “Create real value with differentiation. Create perceived value with marketing.” 25:36 – Dominick's pricing advice   Key Takeaways: “I'm very happy with the choice I made back in 2007-ish to get into pricing, because as obviously as you know, it's the biggest driver of profit if you're priced correctly, so much more than sales volume or anything else.” – Dominick Latorre “With the various choices for marketing dollars these days, you can't be upsetting clients and pulling multi-million-dollar deals because we weren't priced effectively and given them a rate that from day one it should have been a premium program; obviously, the demand is there. We should be charging it based upon that.” – Dominick Latorre “You can drive more revenue by lowering your rates, and we've seen that in some cases.” – Dominick Latorre “We talk to our sellers all the time. Sell the value of the program. Don't combine it with other solutions. Don't sell a customer what we call a 9A4P rotator, where basically that customer spot could fall anywhere between that time period. That's not selling value. Look at the value of our solutions and price accordingly to them.” – Dominick Latorre “With so many marketing solutions out there and dollars to be spent, you have to make sure that you're priced effectively. And again, talking about value, making sure that the buyers see the value in your solution.” – Dominick Latorre   People / Resources Mentioned: Sinclair Broadcast Group: https://sbgi.net/ Professional Pricing Society: https://www.pricingsociety.com/   Connect with Dominick Latorre: LinkedIn: https://www.linkedin.com/in/dominicklatorre/ Email: dmlatorre@sbgtv.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mailto:mark@impactpricing.com  

In 2021, Derek Walker lit up our first ever strategy conference The Sweathead Do-Together.  His talk about fear in advertising sent chills through over one hundred souls.  We've heard that some people replay this talk to themselves when they need a kick in the pants. Having just launched this year's Do-Together, we thought we'd share Derek's talk via the podcast. He'll be back this year to light a fire under you. You can find details at http://www.thedotogether.com. You can find Derek here: https://www.linkedin.com/in/derek-walker-8741578/ You can watch this talk here: https://www.youtube.com/watch?v=TVeW7xbm1z0 ** Early-bird tickets to this year's Sweathead Do-Together are available until the end of August or until sold out: http://www.thedotogether.com. October 18-20, ten hours of conference, over 20 speakers, plus 3 masterclasses. ** ✉️ Newsletter: http://eepurl.com/dscjW5 Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

823: Using Blockchain Technology to Reinvent the Advertising Industry , Matt Wasserlauf, BLOCKBOARD   Using Blockchain Technology to Reinvent the Advertising Industry Matt Wasserlauf, BLOCKBOARD   – The Sharkpreneur podcast with Seth Greene Episode 823 Matt Wasserlauf Matt Wasserlauf, one of the original disruptors of the TV business, is known as the visionary who revolutionized advertising by enticing television advertisers to invest their marketing dollars online. In 2020, iMedia recognized Matt with the “Conviction Award” for his unwavering belief and conviction in the future of video beyond TV. In 2004, he founded Broadband Enterprises (BBE), the industry's first online video company and co-founded the mobile video platform Torrential in 2013. He recently sold Torrential to the television company ITN, the leading unwired broadcast network.   In May of 2019, Matt Wasserlauf launched his newest, and arguably most exciting venture yet, BLOCKBOARD; a new digital distribution platform service that utilizes Blockchain technology to distribute videos. As advertisers continue to shift their attention towards OTT and non-linear television, Matt Wasserlauf created BLOCKBOARD to ensure trust, full transparency, and verification in the shifting advertising landscape.   Listen to this illuminating Sharkpreneur episode with Matt Wasserlauf about using blockchain technology to reinvent the advertising industry. Here are some of the beneficial topics covered on this week's show: - How blockchain can help rebuild some of the components of the video marketplace. - Why it's important for people to have transparency with their advertising. - How BLOCKBOARD turns infomercials into high performing digital video ads. - Why many companies are hesitant to change and how that can be detrimental. - How BLOACKBOARD wants to help businesses grow and scale to their greatest potential.   Connect with Matt: Guest Contact Info Twitter @Blockboardco Instagram @blockboardco Facebook facebook.com/blockboardco LinkedIn linkedin.com/company/video-ico Links Mentioned: myblockboard.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country's creative past, present and future following the Russian invasion.To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and Sophia Pylypyuk, traveled to Cannes to attend the Lions festival and meet the industry to convey how it can continue to help support their creative peers.Here, they speak about their experience since the magazine was released, of attending the festival and the conversations they have to keep the focus on Ukraine. They also had a special message to the advertising community: All creative work about Ukraine should involve Ukrainians. See acast.com/privacy for privacy and opt-out information.

Archana Mahadevan is VP, Director of Strategy at DDB Chicago. Archana was born in India and came to the United States to attend college. She has been here ever since. While in India, Archana was obsessed with advertising, and wanted to prove to everyone that she could do it. So she combined her need to start over, her desire to work in advertising, and her urge to leave her country and grow professionally to come to the USA. You can find Archana here: https://www.linkedin.com/in/archana-mahadevan-30a21617/ ** Details about our 4-week virtual summer camp are coming: http://www.sweathead.com. It starts around July 18, 2022. **

Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.