Podcasts about addressable tv

#ThrowbackThursdayIn Part II of this conversation, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin (Joe) on various topics related to psychology and consumer behavior. They discuss Joe's research on the relationship between male genitalia size perception and interest in high-end sports cars, the concept of addressable TV advertising, and the impact of extreme experiences on creativity. They also debunk common brain myths, such as the idea that we only use 10% of our brain and the notion of being left-brained or right-brained. Overall, the conversation highlights the importance of understanding human behavior and the role it plays in various aspects of life.TakeawaysPerception of male genitalia size can influence interest in high-end sports cars, particularly for men over 30 who may feel less well-endowed.Addressable TV advertising, which delivers more relevant ads to consumers based on general information about their household, can enhance advertising effectiveness and improve memory and engagement.Engaging in extreme experiences, such as traveling to new environments or participating in unique activities, can enhance creativity and provide a break from day-to-day worries.The myth that we only use 10% of our brain is false; the brain is fully utilized, and learning and improvement are possible throughout life.The idea of being left-brained or right-brained is also a myth; both hemispheres of the brain are involved in analytical and creative processes.During sleep, the brain remains active, performing tasks such as waste removal and healing, while external senses take a break.Keywordspsychology, consumer behavior, male genitalia size, sports cars, addressable TV advertising, extreme experiences, creativity, brain myths

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments

In Part II of this conversation, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin (Joe) on various topics related to psychology and consumer behavior. They discuss Joe's research on the relationship between male genitalia size perception and interest in high-end sports cars, the concept of addressable TV advertising, and the impact of extreme experiences on creativity. They also debunk common brain myths, such as the idea that we only use 10% of our brain and the notion of being left-brained or right-brained. Overall, the conversation highlights the importance of understanding human behavior and the role it plays in various aspects of life. Takeaways Perception of male genitalia size can influence interest in high-end sports cars, particularly for men over 30 who may feel less well-endowed. Addressable TV advertising, which delivers more relevant ads to consumers based on general information about their household, can enhance advertising effectiveness and improve memory and engagement. Engaging in extreme experiences, such as traveling to new environments or participating in unique activities, can enhance creativity and provide a break from day-to-day worries. The myth that we only use 10% of our brain is false; the brain is fully utilized, and learning and improvement are possible throughout life. The idea of being left-brained or right-brained is also a myth; both hemispheres of the brain are involved in analytical and creative processes. During sleep, the brain remains active, performing tasks such as waste removal and healing, while external senses take a break. Keywords psychology, consumer behavior, male genitalia size, sports cars, addressable TV advertising, extreme experiences, creativity, brain myths

In seinem heutigen Podcast diskutiert Erik mit Carsten Schwecke, Vorsitzender der Geschäftsführung der Seven.One Media und Matthias Dang, CCTDO von RTL Deutschland, über “Datafication of TV” und mit welchem Technologieansatz sie gemeinsam die Effizienz von Werbung steigern sowie Barrieren zwischen “digital” und “linear” abschaffen wollen. Im Einzelnen geht es um folgende Aspekte: - Werbekunden Dilemma: Erreiche ich im TV überhaupt noch meine Zielgruppe (in gewünschter Intensität und Wirkung)? - Welche Idee steckt hinter eurem gemeinsamen Ansatz “Datafication of TV”? - Wie wird die Erfolgsmessung in eure programmatischen Pläne mit eingebaut? - Wie bewertet ihr den Markteintritt von Amazon Prime Ads mit deren programmatischen Ansätzen und hoher Customer Base? - Wer sind heute und perspektivisch die schlauesten Advertiser? Carsten Schwecke (47) ist seit Oktober 2023 Vorsitzender der Geschäftsführung der Seven.One Media. In dieser Position verantwortet der Digital-Experte alle Werbevermarktungsbereiche bei ProSiebenSat.1 sowie die Weiterentwicklung der Werbeangebote, insbesondere in den Bereichen Joyn und innovative Werbeformen wie Advanced TV (Connected TV, Addressable TV und Programmatic TV). Seine berufliche Laufbahn begann der Diplom-Kaufmann 2002 in der Verlagsgruppe Handelsblatt. Nach weiteren Führungspositionen war Schwecke CEO des Axel-Springer-Vermarkters Media Impact und zuletzt CEO der Axel Springer All Media, wo er maßgeblich die digitale Transformation und Entwicklung neuer digitaler Geschäftsfelder vorantrieb. Matthias Dang ist Chief Commercial, Technology & Data Officer (CCTDO) von RTL Deutschland. In dieser Funktion führt er alle kommerziellen, technologischen und digitalen Aktivitäten des Unternehmens. Gleichzeitig ist er CEO des Vermarkters Ad Alliance. Von September 2021 bis Dezember 2023 war Matthias Dang Co-CEO von RTL Deutschland und zuvor drei Jahre als Geschäftsführer für die Bereiche Vermarktung, Technologie & Daten verantwortlich. Der Medienmanager verantwortet bereits seit 2012 die Geschäftsführung des RTL-Vermarkters, zunächst als Geschäftsführer IP Deutschland, dann als CEO der Ad Alliance.

As a follow-up to an earlier interview, Marc Iskowitz interviews Glenniss Richards, Bayer senior director, digital media activation, about how the pharma unit, which in-housed its media capability, is testing more native and video ads. Lecia Bushak recaps a White House proposal aiming to shed light on Medicaid prescription drug costs and what PBMs are paying for meds. And Jack O'Brien highlights the love-hate relationship with Ozempic playing out on Reddit, as well as healthcare social media trends involving the Kardashians and rock band Fall Out Boy. Music by Sixieme Son.

Die Inflation in den USA bleibt im Rückwärtsgang. Der Verbraucherpreisindex hat sich von seinem Höchststand von 9,1 % im Juni vergangenen Jahres bis heute auf 4,9 abgeschwächt. Es gab Gewinnmitnahmen: DAX -0,37 % bei 15.896 Punkten. Diese Interviews haben wir für Sie heute geführt: 16.000 beim DAX und 30.000 USD beim Bitcoin - Timo Emden: "Anleger lieben runde Marken" - Kryptos und Inflation. 11880 CEO Maar: "KI, die zweite Maus bekommt den Käse." - So geht Addressable TV auf RTL - Hauptziel profitabel werden. 3U entwickelt Wärmepumpe aus der BOX - "Wir sind auf Wachstum getrimmt", Unternehmenszukäufe kommen, Erweiterung Windpark. Risikomanager Weinrauter: "Wenn die Hoffnung der Marktteilnehmer stirbt, dann geht es ganz schnell und dynamisch" (nach unten). Voltabox AG auf der MKK, CEO Zabel: "Wir wachsen in diesem Jahr um 400 %" - Break-even in Aussicht. Akquisitionen bei der CENIT AG? CEO Schneck: "Durchaus wahrscheinlich, dass wir in den nächsten 8 Wochen beim Notar erscheinen". Degussa Chefvolkswirt Polleit: "Die Sorgen vor einer Bankenkrise und die Folgen für das Gold und Silber".

To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD, CTV, Addressable TV), with so many platforms changing models  or new ones appearing and audiences hopping between all these new services to access their favourite content. Vevo has been on this bandwagon for some years and has recently expanded its distribution models, a perfect time to  talk to Richard Brant, Director Advanced TV at Vevo, to discuss various aspects of advanced tv and how Vevo has evolved and embraced this new  paradigm. 

In the fall of 2018 a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near-term. Just five years later, many of those warnings ring true as marketers now scramble to rethink their mixed-media planning and take advantage of the wide spectrum of opportunities that connected devices, addressable media, and their rapid scale provide. In this presentation, we will take a look back at some of the disruptive forces that set the “cord-cutting” movement in motion and reflect on the current state of addressable TV and tactics data-driven marketers should embrace.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The deployment of addressable video ad delivery has had many flavors like local ad-supported VOD on cable system platforms, digital video, OTT/ CTV and national linear addressable TV. In this podcast, Larry Allen, VP & GM, Data & Addressable Enablement at Comcast Advertising, speaks with BIA's Rick Ducey to assess all the different forms of addressable deployments. He also discusses the impact of measurement on the adoption of addressable and explains the trends now occurring to get to a converged TV landscape.Listen to get a sense of addressable terminology and its applicability in the media ecosystem.

Addressable TV enables a marketer to use audience insights tied to an IP address or set-top-box to target a device on a 1-to-1 level. Julian Zilberbrand, EVP Advanced Media at Paramount, joins Pam and Val to break down how marketers can navigate the new ways to deliver ads into consumers' households. For more information visit www.amobee.com/podcast

The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how recent developments from Canoe is delivering a quality TV experience for viewers and revenue optimization for TV networks.Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms.  The company is owned by Charter, Comcast, and Cox.  The podcast is moderated by Rick Ducey, BIA's Managing Director, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 

Kenneth Kinney is a marketing expert and speaker who has worked with dozens of large and small companies to help them grow through marketing. In a world with lots of conflicting advice on marketing, Kenneth takes a realistic view and helps companies have a consistent message. He is also one of those people who chooses to go diving with real live sharks.  About Kenneth Kinney Kenneth "Shark" Kinney is a dynamic keynote speaker, author, experienced marketing consultant, and growth executive. He is passionate about lead generation and leveraging data in omni-channel strategies and is known for driving growth in Digital Marketing and Addressable TV.     Recognized as one of the industry's top Marketing, Customer Experience, and Technology Speakers, Kenneth brings deep level expertise in Lead Generation, Marketing, Customer Experience, and TV and Digital Advertising, Shark has served, worked with, and consulted for hundreds of small, medium, and large businesses and non-profit organizations.  He has led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities.  His speeches draw upon his experience and perspectives learned from working for Publishers, Brands, Agencies, Consulting Firms, and as a Solopreneur and Entrepreneur.   With an insatiable curiosity for learning and teaching, he is also the host of “A Shark's Perspective” marketing podcast.  Shark has also been an on-air host and producer of multiple TV and Radio programs.   A lifelong ocean and shark conservationist, he has been freediving and scuba diving with sharks, literally, for decades and helps people have a much better understanding of and safer experiences with one of the most misunderstood animals in the world.   His new book, “We Care…ish”, helps brands and agencies to better understand how to practically communicate with customers and deliver greater customer experiences.    At his core, he helps people uncover the power of finding different perspectives that help people make a better meaning in the world. Https://thomsinger.com/podcast/kenneth-kinney Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this episode with Kenneth Kinney to learn some ideas and techniques in determining your WHY to start your own podcast and turning your interest into a source of income.   WHAT TO LISTEN FOR Getting motivated in creating a podcast What you get out of having a podcast 3 Takeaways to support your podcast's growth The pros and cons of the different types of monetizing strategies  Defining your podcast avatar    RESOURCES/LINKS MENTIONED Ep30: More Ways To Monetize Than You Think - Pitfall #11 Clubhouse: The Social Audio App Seth Godin   ABOUT KENNETH KINNEY Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in Omnichannel strategies and is known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on-air host and producer of TV and Radio programs. He is the host and "Chief Shark Officer" of the "A Shark's Perspective" podcast.   CONNECT WITH KENNETH Website: A Shark's Perspective LinkedIn: Kenneth Kinney IG: @asharksperspective Podcast: A Shark's Perspective  Facebook: A Shark's Perspective   CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams!

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.   Connect with: Catherine Dale: LinkedIn | Instagram SpotX: Website | LinkedIn | Facebook |  Twitter | Instagram Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In this episode of The Pool, Philip talks to Anastasia Dukes-Asuen, Ampersand’s Director, Advanced TV Data and Insights. In their conversation they discuss the role that data and research play in finding effective solutions for clients across the addressable TV business. Anastasia shares lessons from her career trajectory, how she inspires her team and predictions on the future of media and TV.

Conversation with Larry Allen, the Vice President and General Manager of Addressable TV Enablement for Comcast Advertising who is responsible for guiding the addressable TV solutions across Comcast, leveraging data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

Hör mir doch mal zu...DER Marketing Podcast Spannende Themen rund um das Marketing, Austausch und aktuelle Trends. Mit "Hör mir doch mal zu..." präsentieren wir Podcast zu verschiedenen spannenden Themen, bieten Unterhaltung und Infotainment. In dieser Folge: Addressable TVInterview mit Fabian Burgey, Director Market Development DACH & Europe, smartclip Deutschland GmbH zum spannenden Thema Addressable TV mit dem Fokus Mittelstand.  Smartclip Europe ist einer der führenden Vermarkter und Technologieanbieter und für In- und Out-Stream-Videowerbung sowie Addressable TV. Über seine SmartX-Plattform bietet der Bewegtbildspezialist intelligente Multiscreen-Werbelösungen über zahlreiche Erlöskanäle und alle Endgeräte hinweg an. Smartclip ermöglicht die KPI- und Yield-optimierte Vermarktung von Inhalten im Web, auf mobilen Geräten, auf Smart und Connected TVs, HbbTV und Addressable TV.Moderation: Oliver Müller, Berater und Interim-Manager für Programmatic Advertising, Adtech und Online-/Digital-Marketing (www.inside-digital-marketing.de). Ein Podcast dem man zuhören sollte! Mit der Serie "Hör mir doch mal zu.." greifen wir Themen aus und rund um das Marketing auf. Wir beleuchten Hintergründe, geben Informationen und Hilfestellung. In spannenden Gesprächen und persönlichen Einblicken werden Marketingthemen beleuchtet und informiert. DER Marketing Podcast - mehr auch auf: https://www.granadilla-entertainment.de/

The way we consume television content has forever changed. As a marketing professional or business owner, it's time you understand your options in the new world of Advanced TV. In this episode, we help you understand the alphabet soup (CTV, OTT, Addressable TV), and we provide recommendations for getting in on the action to drive your objectives.

Tracey Scheppach, Matter More Media's CEO, joins Cross Screen Media CEO Michael Beach to share her insights on Addressable TV and how it is reshaping the future of the industry in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Desde Chile, junto con Fernando Gualda, Cristopher Neary y Alejandro Fosk les presentamos nuestro tercer episodio de Comscore Talks en Español. Un conversatorio entre grandes profesionales de la industria donde se introducen los conceptos de Addressable TV y servicios Over The Top (OTT), se destaca las oportunidades que el inventario televisivo digital en tiempo real puede generar y se abre un debate sobre cómo será a demanda de los consumidores en el país y Latinoamérica después de la pandemia.

Héctor Pita, responsable de Addressable TV en Totalplay México, charla con Iván Marchant, vicepresidente de Comscore para México, Perú, Colombia y Centroamérica, sobre telecomunicaciones y su nueva normalidad, promociones, servicios Over The Top (OTT) y estrategia de digitalización.

Marcos Foglia, director de plataformas digitales de Artear en Argentina, y Marcos Christensen, CCO de Arena Sport y Time for Digital (ex VP South Cone de Comscore), charlan sobre el mercado de la televisión conectada, OTT y Addressable TV. Profundizan sobre los servicios y sus posibilidades de ejecución en la Argentina y América Latina, y dan respuesta a las preguntas: ¿Es posible adaptar el consumo de contenido al inventario televisivo digital en tiempo real? ¿Cómo los anunciantes pueden asegurar mostrarse frente a contenido premium? ¿Qué sucede con la Televisión Conectada en mercados más desarrollados?

One of our most-read stories this month at RBR.com featured the news that The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program offerings to the Addressable TV beta test presently being conducted by Nielsen. We spoke with Brian Jentz, the SVP of Business Operations for Nielsen, for more on this test, and why the findings are so valuable to both marketers and broadcast media in this EXCLUSIVE conversation from London with RBR+TVBR Editor-in-Chief Adam Jacobson.

On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen's Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen's Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.

a4 were the first to market in the addressable TV space back in 2011, and their philosophy is simple: if you’re going to target the right audiences for your brand you need to have high quality, accurate data. With that in mind they built a closed ecosystem that worked for what they needed, but as … Continue reading "a4 Media on Addressable TV"

What's the role of ATSC 3.0 around Advanced TV Interactivity and Addressability in an IP-enabled TV World? Wonky enough topic for you? Then listen to Jonathan Steuer (pictured right), chief research officer at Omnicom Media Group, and Jeff Minsky, Lead Analyst and Editor of MyersBizNet’s “The Myers Report,” in a conversation on that, dynamic creative, content versioning...and Steuer’s topknot. The two "wonks" have a lot in common, aside from both being recognized industry futurists and fans of the Eagles. They have each played a role in shaping Omnicom Media Group’s Advanced TV strategy. First Minsky evangelized and implemented early phase #Addressable TV and ACR Data in campaigns for clients like ToysRUs to Disney until 2015. Then Steuer took the reins and created a platform to buy #data-driven and #addressable TV, which has become an integral part of Omnicom’s cross-agency data and people platform, “Omni.” I, on the other hand, appreciate The Eagles (I assumed they were talking about the band and not the NFL team because Minsky is Cowboys all the way) but otherwise was just an interested fly on the wall during their far-ranging conversation about Omni, the future of Advanced TV, and the impact of data legislation in this Episode 40 of Insider InSites podcast. Read a more detailed transcript on MediaVillage at https://www.mediavillage.com/microsite/podcasts-from-insider-insites/#tab=latest&page=1 

ITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee ($35), here: https://gumroad.com/l/DZVLMBThe session was described in the show brochure as follows:"According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are currently using addressable plan to increase their spend. However, while the space is clearly experiencing significant growth, spending on addressable still accounts for a mere fraction of the $70 billion spent each year on television advertising. This session will bring together representatives of the companies and consortia that are most responsible for addressable TV's growth to date, in order to discuss important new developments in the space, and debate how the industry can best address market fragmentation and other factors (expensive CPMs, "over-targeting," etc.) that could stand in the way of its continued growth. Topics of discussion will include: Recent significant innovations in addressable advertising on live-linear TV and VOD and on MVPD and connected-TV platforms respectively; the impact of recent mergers and acquisitions; the prospects for industry-wide standardization; the significance of new initiatives such as Project OAR and OpenAP 2.0, and of developments such as Xandr's launch of its Community marketplace and Nielsen's creation of its Advanced Video Advertising Group; the potential impact of AI, blockchain and other emerging technologies on the space; how best to measure the effectiveness of addressable-TV advertising; and more." Panelists included:•Kevin Arrix, SVP, DISH Media Sales•Andy Barnet, VP of Western Advertising Sales, Xandr•Jason Bolles, SVP of Advanced Advertising, Nielsen•James Moore, CRO, Simpli.fi•Zeev Neumeier, Founder, Inscape•Gerrit Niemeijer, CTO, NCC Media•Chris Pizzurro, Head of Sales and Marketing, Canoe (Moderator)Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!

Игорь Перевозчиков, руководитель АДВ Бенчмарк и АДВ Лаб, рассказал о рекламе на Smart TV, возможностях, которые предлагает адресное телевидение для рекламодателей, и его эффективности. Интервью взял Виктор Загоренко.

Kai Ladwig, CMO von Visoon, interviewt Thorsten Schütte, Managing Director von Smartclip, zum Thema Addressable TV. Thorsten beschäftigt sich seit dem Jahr 2014 mit ADTV und führt Kai durch den Dschungel von Smart TV, HBBTV und ADTV. Er erklärt woher Addressable TV eigentlich stammt, zeigt die umfassenden Funktionen der Technologie und wie TV-Vermarkter diese für sich nutzen können, auf. Während ADTV 2014 noch nicht ernst genommen wurde, entwickelt es sich heute mit derzeit 22 Mio. bespielten Geräten entwickelt zu einer wichtigeren Technologie als Pre-Rolls im Web. Auch zur Thematik T-Commerce und dessen zukünftiger Bedeutung äußerst sich Thorsten mit interessanten Ansätzen.

Hello and welcome again to B&T's fortnightly podcast.After a few weeks off while half our team escaped to Europe, we're back for episode five! And we are coming to you courtesy of the good people at Eardrum and JAM, now located in Walsh Bay.This week, we're joined by The Monkeys CEO Mark Green as we take a look at the latest news from the industry, including the Sky News fiasco and the launch of addressable TV by Nine. We examine Target's latest ad campaign, more great work from KFC, a social media stunt by Burger King and UBank's latest campaign courtesy of the The Monkeys.We hope you enjoy our return to audio form!

For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that's how the process works online. Our guests include George Tsivin, SVP of Product Leadership at Nielsen, Thomas Eaton, SVP at Nielsen Catalina Solutions, James McNamara, SVP of Client Strategy at Nielsen, and Jason Burke, VP of Strategy at clypd.

Conversation with Aaron Beitler, AVP Business Analytics, Database Marketing at AT&T, a subject matter expert in Addressable TV.

“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: How does Experian Marketing Services differ from Experian? Why is Addressable TV such a hot topic? How does coordination between TV and other channels improve purchase intent? The truth about cord cutters and the state of the industry. How TV advertising has changed with Addressable TV How exactly does Addressable TV Work? How you can use Addressable TV to track your return on ad spend  

We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics. Company: For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment. In This Episode: What is Addressable TV and why is it so important? What Bri does as a part of the Experian marketing division How Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies. Why it's important to meet customers where they are. How Experian Marketing developed their focus on addressable marketing.   Resources: IMA Leader 018 Brian Wong: CEO of Kiip [http://imanetwork.org/018-brian-wong/] IMA Leader Video Podcast [Bit.ly/ImaLeaderVideo]

[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier."The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:•    Brad Danaher, Addressable Media Manager, Experian Marketing Services•    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services•    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services Site URL: http://www.thetvoftomorrowshow.comPurchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com