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Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world ‘hit zero' or came close to it: Failure is ‘the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-419
In this lively and insightful episode of UC Today, host David Dungay sits down with Dave Michels, Principal Analyst at TalkingPointz, to unpack the biggest revelations from his March Insider Report. From AI's disruptive evolution to Zoom's unexpected pivot and the heated debate around Slido, this is a conversation packed with fresh perspective, candid opinions, and razor-sharp analysis.Dave brings the heat as he reflects on Enterprise Connect, shares real-world examples of AI delivering ROI, and challenges industry norms—like whether we really need more polls in meetings. If you're in UC, CCaaS, or just curious about where workplace tech is going, this is a must-watch.What's real, what's hype, and what's next in AI and communications? In this episode:
In this lively and insightful episode of UC Today, host David Dungay sits down with Dave Michels, Principal Analyst at TalkingPointz, to unpack the biggest revelations from his March Insider Report. From AI's disruptive evolution to Zoom's unexpected pivot and the heated debate around Slido, this is a conversation packed with fresh perspective, candid opinions, and razor-sharp analysis.Dave brings the heat as he reflects on Enterprise Connect, shares real-world examples of AI delivering ROI, and challenges industry norms—like whether we really need more polls in meetings. If you're in UC, CCaaS, or just curious about where workplace tech is going, this is a must-watch.What's real, what's hype, and what's next in AI and communications? In this episode:
On today's podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-next-operating-system-what-that-means-google-ai-devices-behind-numbers © 2025 EMARKETER Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team's creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu's, Patrick Buchanan. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-building-brands-that-stand-world-that-never-turns-off-with-lulus-lead-reimagining-retail © 2025 EMARKETER Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
This episode features Dr. Chase Cunningham, Chief Strategy Officer at Demo-Force.com.Widely known as “Dr. Zero Trust”, he's the creator of the Zero Trust Extended Framework and former Forrester principal analyst. With decades of experience supporting the NSA, U.S. Navy, FBI Cyber, and other government missions, Chase brings deep expertise on how nation-states wage digital conflict.In this episode, Chase explains how China, Russia, and North Korea use cyber operations to advance long-term strategic goals, why critical infrastructure has become a silent battlefield, and why attribution makes retaliation so difficult. He shares practical guidance for hardening defenses, outpacing common attackers, and avoiding becoming the “slowest gazelle in the herd.”This is a sobering look at how geopolitics fuels cyber risk, and the urgent realities every security leader must prepare for now.Guest Bio Creator of the Zero Trust eXtended framework and a cybersecurity expert with decades of operational experience in NSA, US Navy, FBI Cyber, and other government mission groups, Chase is responsible for ZTEdge's overall strategy and technology alignment. Chase was previously VP and Principal Analyst at Forrester Research; Director of Threat Intelligence for Armor; Director of Cyber Analytics for Decisive Analytics; and Chief Cryptologic Technician, US Navy. He's the author of the Cynja series and Cyber Warfare: Truth, Tactics, and Strategies.Guest Quote" Putin has even been noted as saying that chaos is the goal. You do that via cyber. You don't do that by putting boots on ground anymore. That is very important for everybody that's connected or digital to understand, you are operating in a live fire battlefield environment. You're not just on the internet.”Time stamps 01:04 Meet Dr. Chase Cunningham: Dr. Zero Trust 02:47 The Fifth Horseman: Cyber Threats 04:24 Geopolitical Implications of Cyber Warfare 09:05 Understanding China's Approach to Cyber 17:27 Breaking Down Defensive Cyber 20:17 Understanding North Korea's Approach to Cyber 22:25 Russia's Cyber Chaos Tactics 24:35 Cyber Leadership Gaps in the U.S. Government 27:22 Final Thoughts and AdviceSponsorThe HIP Podcast is brought to you by Semperis, the leader in identity-driven cyber resilience for the hybrid enterprise. Trusted by the world's leading businesses, Semperis protects critical Active Directory environments from cyberattacks, ensuring rapid recovery and business continuity when every second counts. Visit semperis.com to learn more.LinksConnect with Chase on LinkedInLearn more about Demo-Force.comChase's HIPConf 2024 Talk: Cyber Threat: The Fifth Horseman of the Apocalypse Connect with Sean on LinkedIn Don't miss future episodesRegister for HIP Conf 2025Learn more about Semperis
On today's podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence, how YouTube is still under valued, how AI search behavior is changing, and more. Join Senior Director of Podcasts and host, Marcus Johnson, VP of Global Content Operations, Eleni Digalaki, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-digital-lessons-2025-triopoly-s-power-sleeping-youtube-giant-ai-search-behavior-more-behind- © 2025 EMARKETER Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
Which bio/pharmaceuticals, launched or approved thus far in 2025, may be potential blockbusters (defined as drugs with sales of $1 billion or more) in the mid term, and what upcoming launches or approvals and trends should be on the industry's radar? Matthew Arnold, Principal Analyst and Content Strategist, Clarivate, provides the latest developments and insights. Support the show
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In Episode 184 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Jasmine Enberg, former VP, Principal Analyst at EMARKETER. We dive into CreatorIQ's annual State of Creator Marketing Report and what it reveals about the future of trust, community, and content performance. Brit and Jasmine unpack the shift from creator-focused to content-first strategies that are driving measurable business impact. You'll hear how influencer marketing investment has surged 171% year over year, signaling a major move from traditional media to creator-led strategies. We dig into how marketers are redefining ROI, navigating new measurement challenges, and building scalable programs that deliver lasting results. We discuss how brands can balance innovation with authenticity—using AI to enhance workflows without losing the human touch. From the rise of professionalized creator ecosystems to the growing competition across platforms like Instagram, TikTok, and YouTube, this conversation offers a clear view of where content creation is headed next. In this episode, you'll learn: What the 2025 State of Creator Marketing Report reveals about investment, challenges, and emerging trends. Why measurement and ROI have become the top challenge for marketers investing in creator programs. Where AI fits into a human-centered creator economy, and how TikTok, YouTube, and LinkedIn are competing for creator marketing budgets. Connect with the Guest: Jasmine's LinkedIn - @jasmine-enberg Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ
The recent digital tech boom has reshaped how supply chains operate – and the skills that powered the last era aren't the ones that will define the next. This week, Bonnie Fetch, EVP and President, Operations at Cummins, sits down with Caroline Chumakov, Principal Analyst at Zero100, to explore how leaders can develop and empower the supply chain talent of tomorrow and build fusion teams that drive the best tech solutions.The role of humans in an automated world (03:05) Spotting and developing tech-ops “Translators” (05:36) Why fusion teams are crucial for innovation (10:11) The human skills that matter most in a tech-driven era (12:47) Learning and development in the age of AI (15:31) Data cleanliness, the limits of AI, and knowing where to scale (18:36) Building a fulfilling supply chain career for the future (21:02)
In this episode, Adaora Okeleke, Principal Analyst and expert in AI and data management platforms, speaks with Laurent Laisney, Telecoms Industry Strategist at Teradata. Together, they explore how hybrid data cloud deployment models can help telecoms operators to modernise their data environments and scale AI adoption. They draw on insights from Analysys Mason's Modernising CSPs' data architectures for network analytics/AI-driven automation to discuss: the factors slowing down operators' adoption of AI how hybrid data cloud can address these challenges the key requirements operators should consider when deploying hybrid models. This discussion offers clear, actionable perspectives for decision makers on the role of hybrid data cloud in enabling AI adoption in the telecoms industry.
The B2B SaaS market is experiencing a significant slowdown with growth rates dropping, while traditional marketing channels deliver diminishing returns in an increasingly saturated landscape.• Marketing benchmarks show companies growing faster than 20% spend 10-15% of revenue on marketing, while slower-growing firms spend only 7-9%• Digital channels like SEO (search engine optimization), PPC (pay per click), and email are seeing declining performance metrics despite increased spending• Today's B2B buyer completes 80% of their journey independently, yet companies still allocate 70% of go-to-market resources to sales• "What's old is new again" – smaller, intimate events and personalized interactions are outperforming scalable digital tactics• Successful companies balance brand marketing (awareness) and demand generation (conversion) equally• Effective positioning requires elevating problems to the executive level by articulating significant business impact• AI isn't changing what we should measure but enables better personalization at scale across industries and personas• The brand versus demand debate represents a false dichotomy – both work synergistically to drive growthThe rules of B2B marketing are being rewritten before our eyes. In this revealing conversation with marketing benchmark expert Omar Akhtar and go-to-market guru AJ Gandhi, we unpack the surprising reality that most B2B SaaS companies are facing: we're effectively in a recession. Growth rates have plummeted from over 30% to just 11-20%, while traditional digital channels deliver diminishing returns despite increased spending.What's behind this troubling trend? Market saturation, poor tool integration, rapid commoditization, and fundamental shifts in buyer behavior all play a role.The most compelling insight? Companies growing faster than 20% annually are investing 10-15% of revenue in marketing, with a balanced approach between brand awareness and demand generation.Whether you're managing a marketing team, leading sales, or driving overall growth strategy, this episode offers critical benchmarks and tactical approaches for navigating today's challenging landscape. AJ Gandhi: https://www.linkedin.com/in/anjaigandhi/AJ Gandhi is a distinguished Go-To-Market (GTM) leader and executive community builder. He currently serves as a Board Member for Plum Acquisition Corp. Additionally, he is a Limited Partner at Stage 2 Capital and GTMfund. AJ is also a co-founder of the GTM Leader Society. Just recently, AJ served as Chief Growth Officer for Marlin Equity Partners and held significant roles at Salesforce, Ring Central, Bain & and McKinsey. AJ is an alumnus of UC Berkeley and Harvard Business School.Omar Akhtar: https://www.linkedin.com/in/omarbilalakhtar/Omar Akhtar is the Founder and Principal Analyst at Benchmarker, leading research on marketing excellence for B2B tech. Previously, he was Head of Research at Altimeter, a Prophet Company, where he advised Fortune 500 companies, including Microsoft, Salesforce, Adobe, and Netflix, on marketing, data, and content strategies. Omar got his undergraduate degree in economics from Ohio Wesleyan, and then got a Masters in Journalism from Columbia.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com
In this episode, Catherine Hammond, Research Director, and Adaora Okeleke, Principal Analyst, explore how operators can generate new revenue by offering AI services to enterprise customers. They draw on recent research to discuss the most promising AI solutions, opportunities for differentiation and how telecoms operators can compete with hyperscalers and other technology providers. Access the related report: Enterprise AI services: 13 operator case studies and analysis Read the associated articles: Operators' enterprise AI service portfolios extend far beyond AI infrastructure services Operators can generate substantial revenue from AI services even without big investments in infrastructure
This week's episode marks the second edition of "The Analysts" once again bringing together the sharpest minds in global retail. This time we welcome Sucharita Kodali, Vice President & Principal Analyst at Forrester Research, and Neil Saunders, Managing Director at GlobalData Retail for a lively, insight rich discussion about the future of retail.The episode kicks off with U.S. retail sales results from the NRF/CNBC Retail Monitor and the US Census Bureau, which showed surprisingly strong growth despite inflation, tariffs, and shaky consumer sentiment. Neil and Sucharita explain why inflation-adjusted numbers tell a more modest story, while digging into the growing disconnect between historically low consumer confidence and healthy sales. They highlight how wealth concentration and media filter bubbles distort the economic picture, making retail performance appear stronger or weaker depending on perspective."The Analysts" then turn to the state of mega-brand retail turnarounds. Neil delivers a tough assessment of Kohl's—calling it the “turnaround that never happened”—while offering cautious optimism on Macy's and Gap, which are showing small but real signs of progress. Sucharita points to structural weaknesses in department stores but also notes resilience in Walmart, Costco, and dollar stores. Together, they weigh how tariffs, operational missteps, and consumer shifts complicate recovery.Next up: AI in retail. Sucharita underscores that artificial intelligence isn't new—retailers have relied on it for years in pricing, supply chain, and labor planning. The novelty lies in generative AI and so-called “agentic AI,” which she characterizes as incremental rather than revolutionary thus far. The panel agrees that while these tools can deliver efficiency, they're unlikely to transform the top or bottom line soon—though Amazon's deep AI and automation investments continue to give it a strategic edge.Looking ahead, holiday forecasts are mixed. Deloitte predicts growth under 3.5%, while eMarketer forecasts just 1.2%. Neil and Sucharita expect more resilience driven by consumers' determination to celebrate. The panel also highlights Amazon's bold logistics move to fulfill orders for Walmart and Shein, underscoring its unmatched infrastructure advantage.The discussion closes with Steve, Michael, Neil and Sucharita each offering what's on their radar screen, including Saks Global's financial turbulence, macroeconomic signals like inflation and jobs data, and AI's potential labor impacts. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
On today's podcast episode, we discuss our ‘very specific, but highly unlikely' predictions for the end of 2025 and start of 2026. Whether Snap's Spectacles will gain traction faster than Meta's Ray-Bans have, if Netflix will start showing users shoppable product placement ads, and if TikTok will introduce a GenAI assistant to the app with commercial intent. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing, Rahul Chadha, Senior Analyst, Max Willens, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-what-if-snap-smart-glasses-vs-meta-s-netflix-s-shoppable-ads-tiktok-s-genai-assistant-behind © 2025 EMARKETER Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/
In today's episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-stablecoins-take-over-payments-and-retailers-launch-their-own-banking-payments-show © 2025 EMARKETER Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com
On today's podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and how much this ruling has any bearing on the Google ad tech case. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-takeaways-google-monopoly-verdict-what-comes-next-behind-numbers © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren't found in the largest demographic audiences available to marketers. Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access. Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth. Unique reach, at scale, across 20+ tactics and platforms. That's media built better! Connect with us to learn more about how we're changing omnichannel advertising. https://www.dgmedianetwork.com/
With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412
In this podcast episode, we discuss retailers' priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season © 2025 EMARKETER
With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Show Notes: https://securityweekly.com/bsw-412
With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412
In this Brandon Hall Group™ Excellence at Work Podcast, Claude Werder, Senior VP and Principal Analyst, engages in an insightful conversation with Steve Lange, Director of Metrics and Matter Consulting and Insights at Explorance. They explore the critical challenges and opportunities in learning measurement, addressing why measurement remains the least mature aspect of corporate learning despite years of evolution.
With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Show Notes: https://securityweekly.com/bsw-412
In this episode of OnBase, host Chris Moody is joined by Jonathan Moran from SAS for a deep dive into decisioning in the AI era. Jonathan explains the evolving relationship between enterprise decisioning (rule-based frameworks with governance) and AI-driven adaptive decisioning, and why businesses must strike the right balance to deliver innovation without sacrificing trust or accountability.The conversation explores how organizations can integrate AI decisioning into their customer experience strategies, overcome silos across departments, and build governance frameworks that ensure ethical, explainable, and scalable AI. Jonathan also shares practical examples of modular architectures, insights from SAS research on AI readiness, and his perspective on the future of B2B marketing.This episode is a must-listen for leaders looking to responsibly embrace AI while maintaining brand integrity, compliance, and customer trust.Key TakeawaysBalance AI with Governance: AI decisioning drives agility and adaptability, but enterprise governance ensures accountability, auditability, and risk mitigation.Customer Experience Impact: Enterprise rules provide consistency, while AI refines interactions in real-time to deliver personalized, proactive experiences.Breaking Down Silos: Leaders must align people, processes, and technology to create an enterprise-wide decisioning framework instead of fragmented departmental models.Ethics & Trust: SAS research shows that while 80% of employees use generative AI daily, fewer than 10% have governance frameworks in place, underscoring a major gap.Composable Architectures: Modular, API-first frameworks enable flexibility, scalability, and lower total costs while accelerating digital transformationQuotes“AI decisioning delivers speed, but without governance, it can lead to bias, compliance breaches, and brand damage.”Best Moments (02:50) – Jonathan defines enterprise vs. AI decisioning and why balance matters.(09:30) – How AI decisioning elevates customer experience while enterprise rules ensure consistency.(13:30) – Overcoming silos: the role of people, process, and technology.(20:30) – SAS research on governance gaps and the 10 elements of a robust AI framework.(28:00) – Use cases for composable modular architectures delivering ROI and efficiency.(35:30) – The biggest challenge in B2B marketing today: measuring ROI and attribution.Tech Recommendations:SAS Customer Intelligence 360Dynamic YieldZapierSoraResource RecommendationsPodcastsMarkigy hosted by Leanne Dow-WeimerBlog and researchChief Martech blogShout-outsBrian Vellmure, a distinguished leader and strategic innovator.Keanu Taylor, Global Head of Research, The Martech WeeklyGreg Kihlstrom, Consultant, Advisor, Speaker and Coach, The Agile BrandChristopher Penn, Co-Founder and Chief Data Scientist, TrustInsights.aiRonald van Loon, Principal Analyst, CEO, Intelligent WorldBernard Marr, Best-selling author, futurist, and strategic business and technology advisor.About the GuestJonathan Moran is responsible for global marketing activities for SAS's marketing solutions. He has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Jonathan worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles.Over the past 25 years, Jonathan has not only architected, developed, demonstrated, and implemented analytical marketing software solutions, but he has also had the unique opportunity to work on-site with Fortune 500 customers across industries, helping them solve complex business challenges.He graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures, and also holds an MBA from NC State with a concentration in Technology Commercialization.Connect with Jonathan.
On today's podcast episode, we discuss Reddit's most interesting recent development, if Snap's emphasis on attention can help it bounce back, and whether Reddit can earn a permanent seat at the table for bigger brand budgets. Join Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-other-social-platforms-pinterest-s-ai-push-snap-s-attention-bet-reddit-s-bid-ad-dollars © 2025 EMARKETER
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Emmy Liederman will defend their list against Principal Analyst, Sky Canaves and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-august-reimagining-retail © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f'in' things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280. The five discussion points: Sales cycles are getting longer The pressure for buyer urgency Teach your AEs well The pressure is on product marketing The AI revolution is here As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: B2B Sales & Marketing Benchmark Report: Results Revealed - Norwest Ian's column - Tuesday 2¢ - Why Now? Jeff's firm - Cleantech Insiders Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Remember The Name (Official Video) - Fort Minor You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
On today's podcast episode, we discuss our ‘very specific, but highly unlikely' predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn't take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-if-future-of-digital-browsers-ai-battleground-agentic-shopping-behind-numbers © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn't land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-sydney-sweeney-american-eagle-ad-when-marketing-misses-brands-bounce-back © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today's podcast episode, we discuss what to make of Meta's ‘Superintelligence Labs' unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp's ads. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-s-big-bets-superintelligence-gen-z-on-instagram-whatsapp-s-ad-goldmine-behind-numbers © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today's podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-google-ai-overviews-turned-one-already-game-over-ai-search-competitors © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
"Can I make money selling AI... or should I give it away to sell more of something else?" — Irwin Lazar, President and Principal Analyst, Metrigy In this special preview podcast for the upcoming Cloud Communications Alliance (CCA) Financial Summit, Doug Green, Publisher of Technology Reseller News, sits down with Irwin Lazar, President and Principal Analyst at Metrigy, to discuss how AI is reshaping the economics of cloud communications—and how that impacts everything from vendor strategy to company valuations and M&A activity. As part of a diverse panel at the CCA Financial Summit, October 7–8 at the Willard Hotel in Washington, D.C., Lazar brings the voice of the buyer to the discussion. Drawing from Metrigy's extensive buyer-side research, he offers a data-driven look at how AI is being implemented, monetized, and evaluated across the communications and contact center landscape. Key Insights from the Podcast: The Monetization Dilemma: Vendors face tough choices—charge premiums for AI features or offer them for free to drive core product adoption. Strategic M&A: Recent deals, like NICE acquiring Cognigy, suggest buyers are favoring tech-focused acquisitions over ego-driven, market-share plays. Build vs. Buy: With AI coding tools becoming more accessible, enterprises face classic tradeoffs—develop internally using models like OpenAI and Anthropic, or accelerate capability through acquisitions. Risks on the Horizon: Lazar identifies power availability, data trust, and model disruption (e.g., DeepSeek's entry) as potential speed bumps for future AI adoption. Avoiding the Avaya-Nortel Trap: Today's acquirers appear more cautious, focused on adding capabilities—not just size. With AI influencing everything from product development to boardroom decisions, Lazar's perspective will be a highlight of the CCA Financial Summit's finance-focused programming. His message is clear: AI isn't just a tech trend—it's a business driver that's rapidly influencing enterprise strategy, investor sentiment, and go-to-market approaches. Learn more about Metrigy at https://metrigy.com Learn more about the Cloud Communications Alliance at https://cloudcommunications.com
In this podcast episode, we discuss if ‘Summerween' is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. Listen to the discussion with Senior Director of Podcasts and guest host, Marcus Johnson, Principal Analyst, Sky Canaves, and Vice President of Content Suzy Davidkhanian. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-retail-s-new-calendar-how-summerween-christmas-july-changing-shopping-reimagining-retail © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today's podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-x-after-yaccarino-what-her-exit-tells-us-about-road-ahead © 2025 EMARKETER Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
In this episode of "Oil Ground Up," host Rory Johnston delves into the dynamic landscape of the Western Canadian oil and gas sector with expert insights from Michael Spyker, Principal Analyst at HTM Energy Partners. The discussion navigates the complexities of the non-oil sands sector, focusing on the Montney and Duvernay plays, and explores the strategic implications of Strathcona's bid for MEG Energy. Tune in to understand the evolving trends, challenges, and opportunities within this pivotal industry. Don't miss this deep dive into the heart of Canada's energy frontier.
Note: This is a replay of one of our most popular episodes from this yearDani Johnson is the Co-Founder and Principal Analyst at RedThread Research. During this conversation, Dani shares some of her observations and insights from some of her recent conversations and research on the topic of L&D Strategy, the shifting role L&D has within organizations and the implications for learning and talent leaders. Dani also shares some of her thoughts on the potential implications of AI, the ever-present but evolving conversation about the importance of aligning learning to business needs, and the potential impact of AI on learning and the workplace. Finally, Dani also shares some of her thoughts on what's new and next within the learning tech startup ecosystem.LinksRedthread Research: https://redthreadresearch.com/homeLinkedIn: https://www.linkedin.com/in/dani-johnson/Dani's LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7249051389455138816/#
In this episode of the KuppingerCole Analyst Chat, host Matthias Reinwarth welcomes Martin Kuppinger, Founder and Principal Analyst at KuppingerCole, to discuss the evolution of the Identity Fabric. Originally introduced as a visual tool in 2017–2018, the Identity Fabric has matured into a foundational framework for modern identity and access management. The conversation covers the motivations behind its creation, its flexibility in addressing various identity types, and its role in simplifying complex IAM architectures. Martin also explains the rationale for a leaner version of the model, aimed at executive stakeholders, and offers a glimpse into the forward-looking Identity Fabric for the 2040s. In this episode, you’ll learn:✅Where the Identity Fabric concept began✅Why a leaner version is needed — and who it’s for✅How to pitch Identity Fabric to C-level decision makers✅What the 2040s might look like for IAM✅How organizations and vendors alike are using this model today Whether you're deep in IAM or just starting to align your strategy, this episode breaks down how to communicate complex identity concepts more clearly.
On today's podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing © 2025 EMARKETER Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports. Yes, SIX, completely ignoring the editorial policy of 5 f'in' things. The six highlights they discuss: Marketing budgets are in decline (or are they?) Comparing apples with apples Expectations management Martech is down, paid media up Data & analytics is marketing's biggest challenge The mandatory mention of AI As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Gartner: Marketing Budgets: How Much Should Your Team Spend in 2024 | Gartner The CMO Survey: Spring 2025 - The CMO Survey with Deloitte, Duke Fuqua School of Business, AMA Insight Partners: Insight's SaaS Marketing Spend Benchmarks Norwest: B2B Sales & Marketing Benchmark Report LinkedIn - 2024 - The B2B Marketing Organization of Tomorrow (page 29 discusses budget) Forrester blog post referring to their 2025 budget planning guide. European Leaders: Align Budget Planning To Accelerate Performance In 2025 Jeff's firm - Cleantech Insiders Ian's new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Cyndi Lauper - Money Changes Everything (1983) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
If your brand can't hold a consumer's focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't speed for speed's sake; it's the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does. Today we're unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester. About Kelsey Chickering Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
If AI can amplify every employee's reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't about adding more tech; it's about multiplying human impact. Today we're exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at Forrester. About Jay Pattisall Jay's research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester. They discuss Jeff's 5 tips: Why is benchmarking important? Don't confuse a peer set with your competitive landscape Comparing apples with apples - STARS model Understand what the benchmark considers to be marketing budget Determine the timeframe to align with benchmarks and goals As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: The CMO Survey Jeff's firm - Cleantech Insiders Ian's new firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Cee Lo Green - Forget You (2010) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
Cybersecurity warnings about possible Iranian retaliation have surged. A potential act of sabotage disrupts the NATO Summit in The Hague. Canadian cybersecurity officials discover Salt Typhoon breached a major telecom provider. The U.S. House bans WhatsApp from all government devices. APT28 uses Signal chats in phishing campaigns targeting Ukrainian government entities. A China-linked APT has built a covert network of over 1,000 compromised devices for long-term espionage. FileFix is a new variant of the well-known ClickFix method. SparkKitty targets Android and iOS users for image theft. Scammers steal $4 million from Coinbase users by posing as support staff. On today's Threat Vector, host David Moulton sits down with Tyler Shields, Principal Analyst at ESG, to discuss the fine line between thought leadership and echo chambers in the industry. War Thunder gamers just can't resist state secrets. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector Segment In this segment of Threat Vector, host David Moulton sits down with Tyler Shields, Principal Analyst at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry. You can hear David and Tyler's full discussion on Threat Vector here and catch new episodes every Thursday on your favorite podcast app. Selected Reading Warnings Ratchet Over Iranian Cyberattack (BankInfoSecurity) NATO Summit in The Hague hit by potential sabotage as rail cables set on fire (The Record) Canada says Salt Typhoon hacked telecom firm via Cisco flaw (BleepingComputer) Scoop: WhatsApp banned on House staffers' devices (Axios) APT28 hackers use Signal chats to launch new malware attacks on Ukraine (Bleeping Computer) Chinese APT Hacking Routers to Build Espionage Infrastructure (SecurityWeek) FileFix - A ClickFix Alternative (mr.d0x) Photo-Stealing Spyware Sneaks Into Apple App Store, Google Play (SecurityWeek) Hackers Impersonate Coinbase User Support To Scam Victims of $4,000,000 Before Blowing Most of Money on Gambling: ZachXBT (The Daily Hodl) Reset the clock! War Thunder fan posts restricted Harrier data to game forum (Cyber Daily) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-398
During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Show Notes: https://securityweekly.com/bsw-398
During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-398
“Mobility isn't over. It's just getting started—and service providers are in the best position to lead.” — Dave Michels, Principal Analyst, TalkingPointz In this thought-provoking Technology Reseller News podcast, Publisher Doug Green spoke with Dave Michels of TalkingPointz about his upcoming presentation at the CCA European Summit 2025, taking place June 16–17 near Brussels. Known for his witty insights and hard-hitting analysis, Dave shared a powerful message for service providers: UCaaS Mobility 3 is coming—and it's your moment to lead. Michels describes UCaaS Mobility 3 as the next evolution in business communications, where UCaaS is no longer just an app on a smartphone (Mobility 2), but directly embedded via SIM, offering users a seamless second business number. Though early initiatives like Cisco Webex Go and Microsoft Teams Phone Mobile have gained traction, adoption has been slower than expected. “But maybe I wasn't wrong,” Michels reflected. “Maybe I was just early.” Drawing on his extensive travels across Europe, Michels sees a continent where mobile-first commerce, WhatsApp integration, and SIM-based UCaaS are gaining serious ground—and predicts the U.S. will follow. At the Summit, Dave will explore how geopolitical headwinds and regulatory shifts are converging with advances in AI and mobile communications. He makes the case that service providers—not OTT players—are now best positioned to drive this change. As UCaaS begins to converge with mobile identity, data ownership, and user expectations, SIM-based integration offers a clear path forward. “We've been living in a broken world of apps, dual phones, and confusing ownership models,” Michels said. “This shift will simplify communications and empower providers to deliver end-user value like never before.” You can catch Michels live at the CCA European Summit, where his session will offer a fresh lens on opportunity in a time of challenge. Learn more and register: cloudcommunications.com Subscribe to Dave's analysis: talkingpointz.com
Customer experience & customer service are important for long-term success, yet they are not interchangeable. Stacy Sherman and Max Ball, Principal Analyst at Forrester, discuss the differences and leadership best practices so you are doing both right. You'll also hear new trends to be mindful of and plan for, including gig CX, artificial intelligence, chatbots, and other technologies to solve customer needs versus creating pain points. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy through this
Traditional L&D strategies rely too much on hope. Hope that training will stick, hope that stakeholders will engage, and hope that impact will follow. But as Dani Johnson of RedThread Research explains in this episode, hope isn’t a plan. Drawing on insights from the latest report, Dani outlines why L&D’s influence in strategic business discussions is declining - and what leaders must do to reverse the trend. She breaks down the five essential elements of a progressive L&D strategy, from organisational alignment and stakeholder engagement to tech, data, and operational discipline. Dani also explores the tension between consistency and adaptability, how to move beyond training requests to real business conversations, and why outdated approaches to learning persist despite their lack of impact. For L&D professionals ready to move from reactive to strategic, this episode offers a clear, research-backed blueprint for building a modern, credible, and business-aligned L&D function. Take your L&D to the next level Take advantage of thousands of hours of analysis. Hundreds of conversations with industry innovators and 25+ years of hands-on global L&D leadership. It's all distilled into one framework to help you level up L&D. Access the L&D Maturity Model here - https://360learning.com/maturity-model KEY TAKEAWAYS Hope is not a strategy – intentionality is essential. Don´t just drift, create a business need driven strategy, follow it and measure progress. Dani´s study shows that L&D is increasingly losing strategic influence. L&D needs to shift from being order-takers to being business partners. Get out from behind your desk. Use the same language as stakeholders. L&D needs to provide stability but also be flexible enough to quickly meet emerging needs. Tech and data are strategic levers, not just tools. Buy the right tech. BEST MOMENTS "What has gotten us here is not going to get us into the future." "Be intentional about making that strategy and then delivering on that strategy." "It is time to quit looking at old models and traditional ways of doing things." "We are here for a planned, demonstrable impact." "Two big things are driving this integration of technology and data: the first is skills... the second is AI." Dani Johnson Bio Dani is Co-founder and Principal Analyst at RedThread Research, where she explores the intersection of people, practices, and technology. Prior to RedThread, Dani led the Learning and Career research practice at Bersin, Deloitte. Her work has appeared in publications like The Wall Street Journal, CLO Magazine, Employment Relations and HR Magazine. Dani holds an MBA and dual degrees in Mechanical Engineering from Brigham Young University. RedThread is known for its bold, unbiased research on topics like DEIB, learning, performance, and people analytics—helping leaders rethink how work gets done. You can follow or contact Dani at: LinkedIn: https://www.linkedin.com/in/dani-johnson/ Direct link to infographic: https://members.redthreadresearch.com/posts/infographic-the-building-blocks-of-a-future-ready-ld-strategy (free membership required) - Membership Link: https://redthreadresearch.com/pricing VALUABLE RESOURCES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Over the past couple of years unprecedented low prices for solar panels have spurred incredible growth. But there's a big shift underway. In this special episode of the show, recorded live from the stage at Wood Mackenzie's Solar & Energy Storage Summit 2025, host Sylvia Leyva Martinez, Principal Analyst at Wood Mackenzie, sits down with Ben Sigrin, Senior Product Manager at GridBeyond, to make sense of the turbulent market. With nearly 44 gigawatts of new solar expected this year, developers are under pressure to make faster, smarter decisions. GridBeyond helps solar and storage players optimise in real time, turning market volatility into opportunity. How do they do it? Are there other ways for off takers to get some certainty? Smart site selection is one of them, but what informs those decisions? Plus, hear the lessons from global solar markets that developers are bringing to the US. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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