Podcasts about principal analyst

Nate Elliott, Principal Analyst at eMarketer, joins Ari Paparo and Eric Franchi to talk through what's actually happening with AI adoption in marketing and commerce. He shares a practical view on how many consumers actively use AI tools, why usage stats are often misleading, and why most AI influence on shopping still happens outside chatbots. The group also digs into GEO and AEO, agency and CMO priorities, and the growing debate over content licensing and the health of the open web. Takeaways Only about 15–20% of US online consumers use AI tools weekly, despite AI touching nearly every digital experience. Most AI-influenced commerce happens through research and discovery, not direct purchases inside chatbots. GEO feels like SEO in 1998, full of experimentation, aggressive tactics, and unclear measurement. CMOs are focused more on internal AI productivity gains than flashy external AI activations. Agencies may reach near-universal AI usage internally, but that does not mean AI replaces 95% of marketing output. The health of the open web is critical to AI platforms, making content licensing a long-term strategic issue. Chapters 00:00 Nate Elliott's background and role leading AI research at eMarketer 07:30 How many consumers are actually active AI users 11:50 AI and commerce: direct transactions vs influence 14:40 GEO and the Wild West phase of AI search optimization 18:30 What CMOs are prioritizing in their AI strategy 23:20 Agencies, AI adoption, and the 95% marketing debate 26:00 AI disclosure, creative production, and labeling concerns 32:00 Content marketplaces and whether Google will pay publishers 38:00 Reddit, AI optimization, and measurement challenges 44:00 Agency rebates and media transparency 47:30 Amazon becomes Fortune's number one company Learn more about your ad choices. Visit megaphone.fm/adchoices

Send a textIn a discussion on the current state of the channel, Robin Ody, Principal Analyst at Omdia, talked about the value gap currently stalling MSP growth. While the shift toward high-margin services like GRC (Governance, Risk, and Compliance) and vCISO roles is essential, many providers are struggling to operationalize these offerings due to the sheer complexity of the 2026 tech stack. With organic growth slowing—as 70% of new business is now merely “churn” from competing MSPs—Robin emphasized that resilience is the new ROI. This is especially true regarding Agentic AI; while AI has delivered measurable wins in ticket triage and MTTR (Mean Time to Resolution), it has introduced “recursive risk.” MSPs need to move beyond viewing AI as a simple tool and instead treat AI agents as identity-bearing actors that require strict governance and access controls to prevent lateral movement and systemic vulnerabilities.While some private equity rollups focus on operational excellence, others have prioritized margin-cutting at the expense of interoperability, leaving MSPs vulnerable to vendor-heavy ecosystems that stifle innovation. To counter this, MSPs are forming small, trusted peer federations to share on-call support and security expertise. By converting internal AI efficiencies into client-facing outcomes and adopting a “governance-first” posture, MSPs can differentiate themselves in a crowded market.

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, “Are we quantum safe?” With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-434

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, "Are we quantum safe?" With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Show Notes: https://securityweekly.com/bsw-434

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, "Are we quantum safe?" With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-434

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, "Are we quantum safe?" With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Show Notes: https://securityweekly.com/bsw-434

Welcome to another episode of Christopher Lochhead: Follow Your Different, featuring the legendary Ray Wang. In this memorable conversation, Christopher and Ray dive deep into the latest developments shaping the world of technology, business, and careers. From dissecting recent tech earnings from giants like Apple, Meta, Tesla and Microsoft to sharing insights from Davos and contemplating the implications of AI for the future of work and entrepreneurship. This episode delivers high-caliber analysis and practical takeaways for anyone navigating today’s rapidly evolving landscape. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Lessons from Davos and the New Economic Realities Returning from a bustling Davos, Ray Wang shares his observations on how global leaders and executives are tackling an era defined by uncertainty, rapid technology adoption and a relentless pursuit of efficiency. One of Ray's core takeaways is the prevailing theme of “margin compression,” where even the world's largest corporations are working harder than ever just to achieve modest growth. Companies are now measured by their ability to scale exponentially, as illustrated by India's ISRO launching rockets at a fraction of NASA's cost, fundamentally altering competitive dynamics across industries. Ray explains that the rise of AI turbocharges this transformation by opening up “infinite possibilities.” Companies no longer just compete on physical or financial assets, but on their ability to harness vast data resources, quickly innovate and make sharp strategic choices about what problems to solve—and, crucially, what not to do. Privacy challenges, especially for companies like Apple, arise in this new era, making it difficult to deliver world-class AI solutions while maintaining rigorous data protection standards. Both Christopher and Ray emphasize that managing growth, inflation and investment are more complex than ever, with the U.S. outpacing much of the world in GDP growth, yet operating in a global environment rife with policy and market uncertainties. AI, Tech Earnings, and the Rise of the New IPO Era The conversation pivots to the massive investment and exuberance surrounding generative AI and tech infrastructure. Ray points out that while there are fears about overbuilding capacity or creating a circular funding loop among AI companies, there is still significant real opportunity. The current phase has seen enormous capital pour into building data centers and scalable AI platforms. Landmark IPOs from OpenAI, Databricks and others are expected to reshape the tech landscape. Despite market fluctuations and some outsized reactions to earnings, the fundamentals for big tech remain robust. Companies like Apple have solidified their status as luxury brands, even as others like Tesla and Meta retool and pivot to sustain long-term relevance and unlock new revenue streams such as robotics and energy. At the structural level, venture capital itself is in flux. Many VC firms have become indistinguishable from private equity, constrained both by too much and too little available capital relative to the demands of today's tech startups. The gap between small angel, family office, or solo GP funds and the mega funds has widened so much that the “middle” has all but disappeared. It is now entirely possible for one-person companies, through the leverage of AI and autonomous agents, to achieve scale and revenues previously thought impossible. Ray predicts it is likely we will see a single founder build a billion-dollar annual revenue company within the next five years, echoing the democratization and disruption that generative AI promises. Building Legendary Companies and Careers in the Age of AI Christopher and Ray close their discussion by exploring what all these rapid changes mean for leaders and individuals. For CEOs and entrepreneurs, the formula for thriving is clear but audacious. Leaders must design their companies to be fully autonomous and authentic, constantly reinventing their business as if they were attempting to disrupt themselves. Boards need to be stacked with people who grasp the new fundamentals: margin compression, exponential scale, and infinite possibilities brought by AI. Combining domain expertise with technical agility is more critical than ever, as the fusion of seasoned judgment and lightning-fast, innovative execution is where breakthroughs occur. On a personal level, Ray stresses that knowledge and execution are becoming commodities, rapidly automated by advances in AI. To stay relevant, individuals must become “macro analysts,” adept at synthesizing big ideas and patterns, deeply immersed in experimenting with new technologies and surrounded by others who are passionate about their own crafts. The traditional playbooks for career building, education, and even family strategies are being rewritten in real-time. The U.S. faces global competition for talent and innovation, and entrepreneurial energy is no longer confined to Silicon Valley or New York. The nature of immigration, investment and even educational choices must be reconsidered for new generations. In a world where the location and structure of opportunity are shifting, only those who embrace change, foster diverse collaborations and pursue purpose will continue to define the next era of legendary achievement. As both Christopher and Ray reflect, living and leading like Rob Burgess—embracing boldness, curiosity and authenticity—remains the path to being truly legendary in this rapidly changing world. To hear more from Ray Wang and his updates on the world of Tech and AI, download and listen to this episode. Bio R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month.  Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking bestselling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015.  Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule the World will be released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune.  He is one of the top technology analysts in the world. Links Follow Ray Wang! Website | Twitter | LinkedIn | Constellation Research | DisrupTV We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

In this episode, Jim McDonald welcomes back Martin Kuppinger, Principal Analyst at KuppingerCole, to discuss the rapidly evolving landscape of identity in 2026. With Jeff Steadman away, Jim and Martin dive deep into the intellectual challenges posed by AI agents and the limitations of traditional non-human identity frameworks. Martin explains why organizations are feeling a sense of disillusionment with AI and how a capability-based identity fabric approach can help manage the complexity. They also explore the balance between security and business enablement, the rise of workload identities, and what to expect at the upcoming European Identity and Cloud Conference (EIC) in Berlin.Connect with Martin: https://www.linkedin.com/in/martinkuppinger/KuppingerCole: https://www.kuppingercole.comEuropean Identity and Cloud Conference (EIC) (don't forget to use our discount code idac25mko): https://www.kuppingercole.com/events/eic2026Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comTimestamps00:00 - Welcome back to 2026 and EIC preparations02:48 - The shift from future potential to current AI agent challenges03:12 - Understanding AI disillusionment and the lack of control in regulated industries05:19 - Security as a business enabler vs progress prevention09:55 - Why AI agents should not be classified simply as non-human identities11:43 - Complex relationships between humans, agents, and delegated tasks15:17 - Self-service identity for knowledge workers and AI productivity18:40 - The risks of decentralized agent creation and "shadow" AI21:58 - How AI is being baked into identity products beyond role mining26:55 - Using usage data to reduce over-entitlements34:10 - The Identity Fabric: A capability-based approach to IAM40:33 - Vendor rationalization and the flexibility of the fabric47:19 - Previewing EIC 2026 topics: Wallet initiatives and consent52:44 - Final advice: Curing symptoms vs addressing causesKeywords:IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Martin Kuppinger, KuppingerCole, IAM, AI Agents, Identity Fabric, EIC 2026, Non-Human Identity, Workload Identity, ITDR, IGA, Cybersecurity

The 2024 UK Insecure Work Index estimated that 6.8 million people living in the UK (over 20% of the workforce) are in severely insecure work. It also showed that inequality in the labour market means that women, young people, ethnic minorities and disabled people are disproportionately likely to be in an insecure job. Rebecca Florisson is Principal Analyst at the Work Foundation at Lancaster University and leads a research programme on insecure work. In conversation with Fran Bennett, she discusses the realities of low pay, unpredictable hours and poor protections, and the steps that can be taken to transform the labour market to improve access to secure jobs. What is the potential impact of reforms in the Employment Rights Bill? Does the Act go far enough? This Institute for Policy Research event took place on 29 January 2026.

The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice President and Principal Analyst on Forrester’s Future of Work team, has spent decades analysing how technology transforms the workplace. His latest report, The Forrester AI Job Impact Forecast for the US 2025-2030, cuts through the noise with empirical rigour. The verdict? The job apocalypse is not upon us, but a measured reckoning is coming. AI Job Impact in the US: Why the Apocalypse Can Wait JP Gownder is adamant: the AI job. apocalypse can wait. At least until 2030. Phew! All images in this post made with a combination of Midjourney, Gemini Nano Banana pro and Adobe Photoshop The Gap Between AI Job Impact Announcements and Reality When Klarna declared it would stop hiring humans, the tech world took notice. The Swedish fintech became a poster child for AI-driven workforce reduction. Yet a closer examination reveals a pattern Gownder has observed across hundreds of enterprise conversations: the disconnect between C-suite proclamations and operational reality. Nine out of ten companies announcing AI layoffs don’t actually have mature AI solutions ready. So most of the layoffs are financially driven and AI is just the scapegoat, at least today — J.P. Gownder, Forrester The phenomenon echoes what happened after IBM Watson’s Jeopardy victory in 2011, when panic about imminent job losses proved premature by half a decade. The mechanics of this gap are straightforward. A CEO announces a 20% workforce reduction with AI backfilling the work. But standing up an AI solution that actually performs those tasks requires 18 to 24 months, “if it works at all.” Meanwhile, the work still needs doing. Gownder has witnessed organisations that fired employees citing AI capabilities, only to quietly hire teams in lower-cost markets weeks later. “They’re firing people because of AI,” he observes, “and then three weeks later they hire a team in India because the labour is so much cheaper.” The AI narrative, in many cases, serves as convenient cover for old-fashioned cost arbitrage. Klarna’s trajectory illustrates this pattern. After aggressively cutting its workforce by 40% and touting an AI chatbot capable of doing the work of 700 customer service agents, the company reversed course. CEO Sebastian Siemiatkowski acknowledged that the aggressive automation had resulted in “lower quality” service. The company is now recruiting human customer service agents in an “Uber-type setup.” Understanding the 6% AI Job Impact Forecast Forrester’s forecast projects a 6% net job loss by 2030, roughly 10.4 million positions in the US economy. Half of this impact stems from generative AI; the remainder from automation, physical robotics, and non-generative AI applications. The number may seem modest compared to the apocalyptic predictions circulating in media, but context matters. During the Great Recession of 2008-2009, the United States lost 8.7 million jobs. Those losses, however, were temporary, tied to macroeconomic conditions that eventually reversed. The jobs Forrester forecasts losing are “structurally replaced by machine labour” and may not return. AI impact on Jobs: I would expect to see a lot more freelance and consulting work to be happening, but it doesn’t mean that there won’t be a traditional job track somewhere as well. JP Gownder The methodology behind this figure draws on the O-Net dataset maintained by the Bureau of Labor Statistics, which catalogues over 800 job categories with detailed information about required skills and tasks. By mapping these against AI’s current and projected capabilities, Gownder and his colleague Michael O’Grady can identify which roles face the highest automation potential. “For jobs that involve skills and tasks that are heavily impacted by AI and automation, we predict more job loss,” Gownder explains. “In job categories that are less impacted, obviously, we would predict less.” Forrester analysed 800 different job types. It seems that Art therapy is the right way to go. The Solow Paradox and AI Productivity Robert Solow’s famous observation that “we see computers everywhere except in the productivity statistics” finds a new iteration in the AI era. The parallel is instructive. It took nearly three decades for the internet’s productivity impact to materialise. E-commerce is only now truly disrupting traditional retail, as evidenced by the shuttering of independent shops from New York to Paris. Could Forrester’s five-year window be too narrow? Gownder acknowledges the limitation inherent in forecasting: “Anything that you forecast beyond five years is effectively an impression.” Yet the pace of technology adoption has accelerated dramatically. The telephone required 75 years to reach 100 million users from its 1878 introduction. The personal computer achieved the same milestone in 16 years. Mobile phones took seven years. ChatGPT? Two months. This compression suggests that while the Solow paradox may still apply, its timeline could be considerably shorter. “If there’s a job apocalypse, you’re going to have fewer people working because that’s what the apocalypse means. Those people would have to be producing more output. You cannot see a job apocalypse without aggregate productivity going up.” — J.P. Gownder, Forrester The productivity data tells a sobering story. From 1947 to 1973, US labour productivity grew at 2.7% annually. The current business cycle shows 1.8%. Even isolating the quarters since ChatGPT’s release yields only 2.2%. The numbers don’t lie, and they’re not yet showing the revolutionary gains AI proponents promise. Where the AI Job Impact Pressure Points Lie The AI job impact in the US will not be evenly distributed. Contact centre workers face continued pressure from automation that began with interactive voice response systems and now benefits from far more sophisticated solutions. Technical writers and web content creators occupy vulnerable ground. Insurance underwriters are seeing algorithmic encroachment; computer vision can now assess car accident damage from uploaded photos. Junior-level roles involving spreadsheet or presentation creation face mounting pressure. Software development presents a nuanced case. “If you are a junior level software developer,” Gownder notes, “we know that Claude does a great job of creating basic code.” Yet senior developers with architectural judgement and system-level understanding remain essential. The pattern repeats across knowledge work: AI augments more than it replaces, transforming job descriptions rather than eliminating positions entirely. “It’s not that there aren’t jobs that will go away,” he clarifies, “but they are much more specific and limited, and they need to be architected with the right technology to replace that job. It’s not everybody goes away.” Blue-collar work presents its own dynamics. Physical robotics will play a role in certain sectors: warehouse sorting and picking have improved through computer vision, and construction has seen experiments with brick-laying and cement-pouring robots. But the humanoid robots capturing media attention are unlikely to achieve significant workplace deployment within the forecast period. The physical world, with its infinite variations and unexpected challenges, remains stubbornly resistant to automation. The White-Collar AI Job Impact Misconception White-collar workers now constitute roughly 60% of the workforce in both the US and Europe, a dramatic shift from previous generations. These “symbolic analysts,” as Charles Handy termed them, don’t produce physical goods, which has led some to assume their work is easily transferable to AI systems. Gownder pushes back against this notion. “Most white-collar work is, in fact, fairly productive because there is something on the other end that someone is willing to pay for.” Software engineers create applications that enable other work. Physicians produce healthcare outcomes. Analysts help organisations make better decisions. The practical challenges of AI deployment in white-collar settings corroborate these theoretical objections. Hallucinations remain a persistent problem, introducing error margins that knowledge workers must catch and correct. Employees often lack the skills and understanding to use AI tools effectively. Organisations overextend their expectations of what AI can accomplish. “When it fails, it’s dramatic,” Gownder observes. The Deloitte incidents in Australia and Canada, where AI-generated content with obvious hallucinations reached government clients, illustrate the reputational risks of premature automation. The Australian government report contained fabricated academic citations and even a made-up quote from a federal court judgement. Both governments required refunds. “You don’t want to produce AI work slop and present it as your work without editing, without perspective. That is a losing proposition.” — J.P. Gownder, Forrester A Harvard Business Review study reinforces these concerns. Researchers found that executives who used ChatGPT to make predictions became significantly more optimistic, confident, and produced worse forecasts than those who consulted with peers. The authoritative voice of AI produces a strong sense of assurance, unchecked by the social regulation and useful scepticism that human consultation provides. AI Job Impact on Marketers and Digital Professionals For students entering digital marketing and related fields, the picture is complex but not necessarily bleak. “Marketers are actually on the front lines of job transformation, not job replacement,” Gownder notes. The distinction matters. Transformation implies evolution of roles rather than elimination. “I work with a lot of marketers and they say, ‘I signed up to be a great marketer. I didn’t sign up to be an AI expert. Why am I learning all of these tools?’ But inevitably, they now can’t do their job without using some kind of AI tool.” The prescription for emerging professionals is clear: combine classical education with a genuine understanding of AI capabilities and limitations. Those who master both domains will find themselves in demand. Those who resist the technology or fail to understand its boundaries will struggle. The key lies in approaching AI as augmentation rather than replacement—using tools to enhance existing expertise while maintaining awareness of their limitations. The judgement, ethics, and institutional knowledge that experienced professionals bring cannot be easily replicated by algorithms. Freelancers and AI If AI augments rather than replaces traditional employees, the question arises: will freelancers and gig economy workers absorb the displacement? The white-collar economy is experiencing a broader transition towards more freelance and contract arrangements at all levels. “On some level,” Gownder observes, “this can give people a certain freedom, because they can work with lots of different clients and they can make their own hours. They can work wherever they want to.” The flexibility that defines gig work aligns well with the project-based nature of AI-augmented workflows. Yet the picture is not uniformly positive. In the United States, where people depend upon employment for health care, freelance arrangements can be precarious. The gig economy now encompasses over 64 million American workers, contributing nearly $1.27 trillion to the economy. AI is reshaping this landscape in contradictory ways: platforms use algorithms to match workers with clients more efficiently, but the same technology enables clients to handle tasks they previously outsourced. The freelancers most likely to thrive will be those who combine technical literacy with uniquely human skills—critical thinking, creativity, and client trust. I would expect to see a lot more freelance and consulting work to be happening, but it doesn’t mean that there won’t be a traditional job track somewhere as well — J.P. Gownder, Forrester New niches are emerging even as others contract. Prompt engineering, AI ethics consulting, and AI training roles represent growth areas that didn’t exist before the current wave of generative AI. The bifurcation may prove to be one of AI’s most significant labour market effects: some workers gaining flexibility and autonomy, others losing stability and benefits. Navigating the AI Job Transformation For workers at either end of their careers, the AI transition presents distinct challenges. Early-career professionals face the paradox of entering a workforce that may value their digital nativity while threatening the entry-level positions that traditionally served as training grounds. Gownder’s advice is direct: combine classical education with a genuine understanding of AI capabilities and limitations. Older workers, often stereotyped as technologically resistant, have their own path forward. “One of the negatives that people associate with older workers is that they are incapable of embracing technology,” Gownder observes. “That is something one can work on.” The key lies in approaching AI as augmentation rather than replacement, using tools to enhance existing expertise while maintaining awareness of their limitations. The judgement, ethics, and institutional knowledge that experienced workers bring cannot be easily replicated by algorithms. For business leaders, the prescription is almost counterintuitive. “The irony of AI is that the way that you succeed today is by investing in your human employees.” The technology can augment productivity, but only when workers possess the skills, motivation, and ethical framework to deploy it effectively. The human element, far from being made obsolete, becomes more critical than ever. The Long View on AI and US Jobs The AI job impact in the US will unfold over years, not months. Forrester’s 6% forecast represents a significant transformation affecting millions of workers, but it is a measured shift, not a sudden collapse. The organisations that thrive will be those that resist the temptation to conflate AI announcements with AI capabilities, that invest in their workforce rather than assuming technology will render it obsolete, and that approach automation with the same rigour they would bring to any major capital investment. The irony of AI is that the way that you succeed today is by investing in your human employees. Invest in your people, counterintuitively — J.P. Gownder, Forrester Gownder’s work at Forrester provides a framework for this navigation: empirical rather than hysterical, specific rather than sweeping, attentive to both the genuine capabilities of AI and its persistent limitations. The job apocalypse makes for compelling headlines, but the evidence points to something more complex and ultimately more manageable. For those willing to adapt, invest in skills, and maintain perspective, the future of work remains a human story, augmented but not replaced by artificial intelligence. J.P. Gownder is Vice President and Principal Analyst on Forrester’s Future of Work team. A Harvard graduate, he covers the impacts that technology and human factors jointly have on the future of work, helping clients design strategies that drive productivity, collaboration, and effective hybrid work. His research covers how technologies like devices, collaboration software, extended reality, and artificial intelligence reshape the future of how and where we work. The post AI Job Impact in the US: the Apocalypse Can Wait appeared first on Marketing and Innovation.

Today, we're taking a deep dive into green technology with Graham Bain, the Principal Analyst for Energy Transition Research at Enverus. Graham has a background as a geologist and now runs a team covering CCUS, geothermal, and direct lithium extraction technologies.One constant in investing is that technology is a profoundly deflationary force that creates many more opportunities than it destroys despite the luddites out there that may disagree. Graham walks us through the tech landscape here and the potential impacts these technologies can have on society.This pod turned out to be a great tutorial on these technologies as we haven't covered them in depth before.If you are a fan of green technologies and enjoyed this discussion, please share it far and wide and don't forget to like and subscribe to the podcast wherever you listen.

It was hoped the fall of Syria's former dictator Bashar al-Assad would usher in a period of stability, unity and perhaps - eventually - democracy.But now the country enters a new and unpredictable phase as President Ahmed Al-Sharaa tightens his grip on power.In the north-east of the country the Kurds were the West's key ally against Islamic State.Now their control in the region is collapsing after days of fierce battles with government forces. A tentative ceasefire is in place but the fallout is far from clear, including the fate of thousands of ISIS prisoners and their families who were in Kurdish-controlled camps.Regional powers like Turkey and Iran, as well as China, Russia and the West are also jostling for influence.Could these developments finally bring a period of calm and stability in Syria or just open the door to new dangers?In this episode of The Fourcast, Jackie Long was joined by Channel 4 News International Editor Lindsey Hilsum and Lina Khatib, Principal Analyst at geopolitical foresight company ExTrac.

In this episode of UC Today, host Christopher Carey sits down with Tim Ward, Product Marketing Specialist at Global Relay, and Irwin Lazar, President and Principal Analyst at Metrigy, to unpack the findings of Metrigy's latest report on the rapidly expanding compliance risks across unified communications.With enterprises adopting Teams, WhatsApp, SMS, AI assistants, and more, the discussion digs into why compliance can no longer lag behind innovation – and how leaders can avoid costly missteps that impact productivity, security, and regulatory accountability.Unified communications is evolving faster than most compliance frameworks can keep up – and the consequences are real. In this candid conversation, Tim and Irwin reveal where organizations are slipping, how AI-generated content complicates record-keeping, and why blocking apps often backfires. They share first-hand examples of multimillion-dollar fines, the hidden risks of employee workarounds, and the operational insights companies can unlock when they treat compliance data as a strategic asset rather than a burden.

Hello and welcome back to the first episode of 2026 of The Power Current with me, your host Chris Berry. The Power Current is a production of the Clear Commodity Network.With the metals markets defying gravity, we've seen some obvious no-brainers like lithium and copper and some surprises like gold and silver.Despite that, coming into 2026, the market consensus for one metal in particular was quite bearish. This metal is nickel and it's the topic of today's discussion. Prices have rallied as much as 25% YTD and given the presumption of oversupply, tariffs, and batteries shifting away from nickel-heavy cathodes, I think it makes sense to look into what's happening in this market.Should we heed the words of Warren Buffett who said “When they're cryin', you should be buyin' and when they're yellin' you should be sellin'?”Here to answer that and other questions is today's guest, Olivier Masson, Principal Mining analyst at FastMarkets who covers nickel as well as other battery metals. During this pod we look at the history of the nickel market, nickel's outperformance YTD, supply and demand, pricing volatility, and the likelihood that this rally continues. I learned a lot here and hope you do as well. If you are a nickel nerd and enjoyed this discussion, please share it far and wide and don't forget to like and subscribe to the podcast wherever you listen.Thanks again and we'll see you next time.

Which bio/pharmaceuticals, slated to be launched or approved in 2026, may be potential blockbusters or are raising the innovation bar to new heights? Matthew Arnold, Principal Analyst and Content Strategist, Clarivate, highlights the 11 drugs making Clarivate's Drugs to Watch list in 2026, key trends in product innovation, and the companies and products on the industry's radar. Support the show

Digital commerce teams rarely lack ideas. Most understand how AI, data, and personalisation could improve customer experiences. The problem, as explored in this episode of Don't Panic, It's Just Data, is turning those ideas into something that works at scale, in real time, and without slowing the business down.Hosted by Dana Gardner, Principal Analyst at Interarbor Solutions, the discussion brings together Jürgen Obermann, Senior GTM Leader EMEA and Piotr Kobziakowski, Senior Principal Solutions Architect from Vespa.ai. Rather than focusing on hype, the conversation centres on the everyday realities of modern e-commerce systems and why progress often feels harder than it should.When AI Meets Legacy Digital CommerceAI introduces new expectations around speed, relevance, and adaptability. As a result, many digital commerce platforms are built on foundations designed for a different era. Years of development have resulted in fragmented environments, often based on microservices that once provided flexibility but now introduce complexity.As Jürgen explains, even small changes can trigger long delivery cycles. Engineering teams may need months to safely update systems, not because the ideas are difficult, but because the infrastructure has become fragile.Search and Personalisation Are Still DisconnectedSearch is where most e-commerce journeys begin, yet many platforms still rely on keyword-focused approaches that struggle to interpret intent. Customers expect results that reflect who they are, what they want, and why they're searching. Delivering meaningful personalisation requires systems that combine signals, context, and ranking logic in real time. Without that, experiences remain generic even when data is available.Architecture Becomes the BottleneckThe conversation then turns to architecture. Traditional search stacks, particularly Lucene-based systems, often hit performance limits when vector operations and advanced ranking are introduced. These capabilities tend to be bolted on rather than designed into the core. Piotr highlights a deeper issue, which is fragmentation. Search, ranking, recommendation, feature stores, and inference engines often live in separate systems. Each integration adds latency, duplicates data, and slows innovation.A More Grounded Path ForwardThis episode of Don't Panic, It's Just Data offers a calm, practical view of AI in digital commerce. Progress comes not from adding more complexity, but from simplifying how systems work together. When search, personalisation, and recommendation are designed as part of a cohesive whole, digital commerce platforms become easier to evolve and better equipped to serve both customers and the business.For more insights into modern search architectures and AI-native commerce platforms, visit Vespa.ai.TakeawaysMany teams see the potential...

Steve Dennis and Michael LeBlanc open the first episode of 2026 with a clear-eyed look at the retail news shaping the year ahead. Holiday sales landed largely as expected. Online sales grew faster, but at a decelerating pace, reinforcing the continued centrality of stores—particularly as click-and-collect represented a meaningful share of holiday fulfillment. The hosts also dig into sector-level performance, noting continued softness in big-ticket home categories alongside strength in apparel, beauty, and sporting goods.Attention then turns to structural stress in retail. The looming Chapter 11 filing of Saks Global underscores the limits of debt-heavy consolidation strategies and the difficulty of rationalizing oversized store portfolios. Steve outlines why store closures, vendor confidence, and new leadership will be critical to any successful reorganization. The news segment closes with a sobering look at U.S. job growth, which has slowed sharply, particularly in retail and manufacturing. While unemployment remains low, constrained labor supply and weak hiring momentum raise important questions for 2026.From there, the episode shifts to a wide-ranging discussion with The Analysts, this time featuring Simeon Siegel, Senior Managing Director at Guggenheim Partners, and Sucharita Kodali, Vice President and Principal Analyst at Forrester. Reflecting on 2025, both describe a year marked by cognitive dissonance: record retail spending alongside low consumer confidence and wildly uneven outcomes. Rather than a simple “K-shaped” economy, Simeon argues that execution matters most, pointing to stark performance differences between retailers selling similar products to similar customers.The Analysts explore where market share is truly shifting, why off-price and value leaders continue to gain ground, and how e-commerce growth is normalizing as the channel matures. Sucharita explains why physical retail remains resilient in the U.S., while Simeon adds that rising friction—fees, returns, and fulfillment costs—has dulled some of e-commerce's original advantages. The conversation also tackles tariffs, AI, and technology hype. The episode concludes with Steve and Michael's perspectives on Amazon's surprising new physical retail stores plans and a possibly big Supreme Court ruling on tariff policy. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals.Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/Follow EMarketer online at: http://emarketer.comLearn more about Sarah's research report “Retail Media Networks: Trends, Benchmarks, and Leadership in 2025” here: https://www.emarketer.com/content/retail-media-networks-trends-benchmarks-leadership-2025Sarah answers these questions:What led you to develop this new report on retail media networks. What were you hearing in the industry that made you believe this might resonate in terms of thought leadership?Your report highlights *strong strategic conviction but uneven operational maturity* across RMNs. Where do you see the biggest disconnect between ambition and enablement today—and what's driving that gap?Any thoughts on how organizations can choose a model that will drive success?Fewer than half of surveyed RMNs have cross-functional KPIs, and fewer than one-third tie incentives to merchandising teams. What's preventing incentive alignment, and what does “good” look like?Measurement and reporting ranked as *the most pressing challenge* for RMNs—especially proving incrementality. What innovations or methodological shifts do you expect will actually move the industry forward?Survey respondents anticipate future growth from a mix of in-store, onsite, and offsite channels. What formats or surfaces do you see emerging as the *next big accelerators* of RMN revenue?Respondents believe zero-click search and agentic AI will be *the most disruptive forces* shaping retail media over the next three years. How should brands and RMNs prepare for this shift?RMNs say that next year, their top priorities will shift toward *tech modernization, data infrastructure, and off-site media acceleration.* What will separate the networks that actually deliver from those that simply aspire?How do interested professionals learn more about this research report?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

OBGYN shortage continues to plague Peace Arch Hospital with maternity patient diversions (0:34) Guest: Dr. Adam Thompson, President of the Doctors of B.C. Maduro's capture: Did the U.S and Venezuela have a back-door deal? (8:59) Guest: Louise Blais, former Ambassador and Deputy Permanent Representative of Canada to the U.N. Why Venezuelan oil production won't replace Canada's industry (23:41) Guest: Michael Spyker, Principal Analyst at HTM Energy Partners B.C.'s property values down in latest assessment; what does this mean for the housing market? (40:19) Guest: Andy Yan, Urban Planner - and Director of the City Program at Simon Fraser University Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Michael Spyker, Principal Analyst at HTM Energy Partners Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special December episode of Mainframe Voices, leaders and contributors from across the Open Mainframe Project community share what they are most thankful for this year. From new career opportunities and open source collaboration to supportive teams and personal milestones, our guests reflect on the moments that made 2025 memorable in the mainframe world.Featuring: •Steven Dickens – CEO and Principal Analyst, Top 3 Global Technology Industry Analyst, Advisor to Tech Vendor Executives •Billie Jean Simmons – Software Developer for zDevOps, IBM Wazi, and Cloud IDE; Zowe Explorer Squad Lead •Len Santalucia – CTO Mainframe, AI, Cloud, Analytics, Mobile, Security; IBM Champion and Chairperson of the Linux Foundation Open Mainframe Project •Elliot Jalley – Senior Principal Product Manager, Open Mainframe Project Ambassador •Germanas Šamrickis – Senior Software Engineer at Rocket SoftwareThe Mainframe Connect podcast includes the I Am a Mainframer series, Mainframe Voices, and other conversations with mainframe professionals, sponsored by the Open Mainframe Project, a Linux Foundation initiative.#MainframeVoices #MainframeConnect #OpenMainframeProject #LinuxFoundation #Mainframe #Gratitude #Community

In this episode of RETHINK Retail, Top Retail Experts unpack how much customer expectations have accelerated and expert tips for retailers trying to compete across stores, apps, loyalty programs, and connected channels. Join Emily Pfeiffer, Principal Analyst of Commerce Tech at Forrester and Roopi Crowley, Managing Director of Strategic Retail at T-Mobile for Business, as they explore: - The future of loyalty programs - Dynamic pricing and personalized offers - Collecting and leveraging customer feedback - Using connectivity and data to drive smarter merchandising Learn how to turn customer expectations into opportunities.

This week's guests are my two DAT iQ colleagues: Ken Adamo, Chief of Analytics, and Dean Croke, Principal Analyst. This is our annual end of the year podcast where we revisit our predictions from last year, discuss the major issues of the current year, and take our best guesses as to what will happen next year.  We did not do that well in our annual predictions for 2025 - we all expected dry van spot rates to increase by anywhere from 3 to 12% when in fact they dropped by more than 2%.  Tariff uncertainty and weak demand were noted as the primary culprits.  Ken aptly described 2025 as "a long protracted sigh." Dean expressed the surprising influence of social media on regulatory policy, as a questionable TikTok video led to an executive order and strengthened FMCSA policy regarding English language proficiency and CDL standards.   This led to predictions that 2026 will bring a gradual recovery mainly due to the exodus of capacity rather than any increase in demand.  The conversation concludes with predictions for 2026 dry van spot rates, with forecasts ranging from an increase of 3% to 10% by the end of the year.  Let's see how we do! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Richard Maguire, Principal Analyst at the Medical Bureau of Road Safety

In 2022, I had dinner with my friend Ben Bajarin (CEO and Principal Analyst of Creative Strategies), and he introduced me to ChatGPT. Since then, we've had an annual conversation about AI and how we lean into the new realities and opportunities it presents to us.

Tech leaders are often led to believe that they have “full-stack observability.” The MELT framework—metrics, events, logs, and traces—became the industry standard for visibility. However, Robert Cowart, CEO and Co-Founder of ElastiFlow, believes that this MELT framework leaves a critical gap. In the latest episode of the Tech Transformed podcast, host Dana Gardner, President and Principal Analyst at Interabor Solutions, sits down with Cowart to discuss network observability and its vitality in achieving full-stack observability.The speakers discuss the limitations of legacy observability tools that focus on MELT and how this leaves a significant and dangerous blind spot. Cowart emphasises the need for teams to integrate network data enriched with application context to enhance troubleshooting and security measures. What's Beyond MELT?Cowart explains that when it comes to the MELT framework, meaning “metrics, events, logs, and traces, think about the things that are being monitored or observed with that information. This is alluded to servers and applications.“Organisations need to understand their compute infrastructure and the applications they are running on. All of those servers are connected to networks, and those applications communicate over the networks, and users consume those services again over the network,” he added.“What we see among our growing customer base is that there's a real gap in the full-stack story that has been told in the market for the last 10 years, and that is the network.”The lack of insights results in a constant blind spot that delays problem-solving, hides user-experience issues, and leaves organizations vulnerable to security threats. Cowart notes that while performance monitoring tools can identify when an application call to a database is slow, they often don't explain why.“Was the database slow, or was the network path between them rerouted and causing delays?” he questions. “If you don't see the network, you can't find the root cause.”The outcome is longer troubleshooting cycles, isolated operations teams, and an expensive “blame game” among DevOps, NetOps, and SecOps.Elastiflow's approaches it differently. They focus on observability to network connectivity—understanding who is communicating with whom and how that communication behaves. This data not only speeds up performance insights but also acts as a “motion detector” within the organization. Monitoring east-west, north-south, and cloud VPC flow logs helps organizations spot unusual patterns that indicate internal threats or compromised systems used for launching external attacks.“Security teams are often good at defending the perimeter,” Cowart says. “But once something gets inside, visibility fades. Connectivity data fills that gap.”Isolated Monitoring to Unified Experience Cowart believes that observability can't just be about green lights...

MSP events are experiencing a notable shift, with a growing preference for smaller, localized gatherings over traditional mega-conferences. Jessica Davis, Principal Analyst at Omdia, highlights that this trend is driven by factors such as increased travel costs and a desire for more meaningful community interactions. Research indicates that MSPs are increasingly seeking value from events that foster peer connections and provide insights into vendor roadmaps, particularly in the realms of cybersecurity and automation. The acquisition of Channel Pro by Cyber Risk Alliance further underscores the industry's focus on cybersecurity, as it aims to integrate channel and cybersecurity insights.The analysis of 352 global channel events reveals that many MSPs are prioritizing local roadshows, which allow for easier access and more personalized engagement. The pandemic has also influenced this shift, as MSPs are eager to reconnect in person after extended periods of remote interaction. Davis notes that while larger events like IT Nation and Kaseya Connects have their place, the saturation of the event landscape has led to a dilution of value for attendees, prompting a reevaluation of which events are worth the investment of time and resources.In addition to the primary focus on event dynamics, the episode discusses the varying approaches vendors take to measure return on investment (ROI) from these events. While some vendors rely on gut feelings or anecdotal evidence, others employ systematic methods to assess lead generation and engagement quality. This disparity in measurement practices highlights the need for vendors to adopt more data-driven strategies to justify their event expenditures.For MSPs and IT service leaders, the evolving landscape of events presents both challenges and opportunities. As the industry transitions into what is termed MSP 3.0, there is a clear need for MSPs to align their event participation with their business goals, focusing on those that offer relevant insights and networking opportunities. Understanding the financial motivations behind events and seeking out vendor-neutral gatherings can enhance the value derived from these engagements, ultimately supporting better decision-making and growth strategies.

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-making-holiday-magic-secret-beauty-brand-loyalty-with-bluemercury-reimagining-retail     © 2025 EMARKETER   Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com    

On today's podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video's place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.   Reports mentioned in this episode: https://content-na1.emarketer.com/global-media-intelligence-report-2025   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-digital-lifestyles-everyone-world-how-people-watch-tv-global-divide-more   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

At the Crexendo UGM, Dave Michels, Principal Analyst & Founder of TalkingPointz, sat down with Doug Green, Publisher of Technology Reseller News, to unpack “UCaaS Mobility 3” — a pragmatic, mobile-first model that moves enterprise calling from over-the-top apps to the cellular layer itself. Michels framed three generations of UCaaS mobility. Mobility 1 (find-me/follow-me) forwarded calls but split voicemail and caller ID. Mobility 2 (OTT softphone apps) worked well on strong internet — but faltered in truly mobile conditions (highway handoffs, variable coverage), pushing users back to personal cell numbers. Mobility 3 fixes this by placing the enterprise line on the SIM/eSIM: users choose business or personal at dial time, and enterprise calls ride native cellular voice for reliability, with full logging, recording, and policy control. The result: intuitive smartphone use (native dialer/contacts), optional UCaaS app, and clean work/personal separation without MDM intrusiveness. Michels highlighted why this matters now: Reliability on the move: Native cellular voice eliminates OTT fragility in transit. Compliance & CX: Enterprise calls and texts are captured and governed (finance, healthcare, education), and contact centers can transfer to subject-matter experts without losing recording/analytics. Frontline & deskless workers: Mobility-first roles (e.g., field services) can finally get enterprise-grade mobile that “just works.” Simplicity for IT & MSPs: One number can move across hard phone, soft client, and smartphone; less training and fewer behavior changes. Carrier convergence: With MVNO models (e.g., Crexendo's newly announced Xtend approach), service providers can bundle meetings, UCaaS, messaging, calling, and cellular — even globally — under a single brand and bill. Looking forward, Michels envisions “no more softphones” for many roles: users keep one phone, one dialer, two identities (business/personal), and enterprises preserve governance and data for AI-assisted analytics. For MSPs and resellers at UGM, the message was clear: Mobility 3 is a near-term, standard approach that elevates UCaaS into true mobile telephony, expands deal size and stickiness, and opens regulated and frontline segments. Explore more of Michels' analysis at TalkingPointz.

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world ‘hit zero' or came close to it: Failure is ‘the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-419

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world 'hit zero' or came close to it: Failure is 'the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Show Notes: https://securityweekly.com/bsw-419

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world 'hit zero' or came close to it: Failure is 'the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-419

On today's podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-next-operating-system-what-that-means-google-ai-devices-behind-numbers   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team's creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu's, Patrick Buchanan.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-building-brands-that-stand-world-that-never-turns-off-with-lulus-lead-reimagining-retail   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

This episode features Dr. Chase Cunningham, Chief Strategy Officer at Demo-Force.com.Widely known as “Dr. Zero Trust”, he's the creator of the Zero Trust Extended Framework and former Forrester principal analyst. With decades of experience supporting the NSA, U.S. Navy, FBI Cyber, and other government missions, Chase brings deep expertise on how nation-states wage digital conflict.In this episode, Chase explains how China, Russia, and North Korea use cyber operations to advance long-term strategic goals, why critical infrastructure has become a silent battlefield, and why attribution makes retaliation so difficult. He shares practical guidance for hardening defenses, outpacing common attackers, and avoiding becoming the “slowest gazelle in the herd.”This is a sobering look at how geopolitics fuels cyber risk, and the urgent realities every security leader must prepare for now.Guest Bio Creator of the Zero Trust eXtended framework and a cybersecurity expert with decades of operational experience in NSA, US Navy, FBI Cyber, and other government mission groups, Chase is responsible for ZTEdge's overall strategy and technology alignment. Chase was previously VP and Principal Analyst at Forrester Research; Director of Threat Intelligence for Armor; Director of Cyber Analytics for Decisive Analytics; and Chief Cryptologic Technician, US Navy. He's the author of the Cynja series and Cyber Warfare: Truth, Tactics, and Strategies.Guest Quote" Putin has even been noted as saying that chaos is the goal. You do that via cyber. You don't do that by putting boots on ground anymore. That is very important for everybody that's connected or digital to understand, you are operating in a live fire battlefield environment. You're not just on the internet.”Time stamps 01:04 Meet Dr. Chase Cunningham: Dr. Zero Trust 02:47 The Fifth Horseman: Cyber Threats 04:24 Geopolitical Implications of Cyber Warfare 09:05 Understanding China's Approach to Cyber 17:27 Breaking Down Defensive Cyber 20:17 Understanding North Korea's Approach to Cyber 22:25 Russia's Cyber Chaos Tactics 24:35 Cyber Leadership Gaps in the U.S. Government 27:22 Final Thoughts and AdviceSponsorThe HIP Podcast is brought to you by Semperis, the leader in identity-driven cyber resilience for the hybrid enterprise. Trusted by the world's leading businesses, Semperis protects critical Active Directory environments from cyberattacks, ensuring rapid recovery and business continuity when every second counts. Visit semperis.com to learn more.LinksConnect with Chase on LinkedInLearn more about Demo-Force.comChase's HIPConf 2024 Talk: Cyber Threat: The Fifth Horseman of the Apocalypse Connect with Sean on LinkedIn Don't miss future episodesRegister for HIP Conf 2025Learn more about Semperis

On today's podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence, how YouTube is still under valued, how AI search behavior is changing, and more. Join Senior Director of Podcasts and host, Marcus Johnson, VP of Global Content Operations, Eleni Digalaki, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-digital-lessons-2025-triopoly-s-power-sleeping-youtube-giant-ai-search-behavior-more-behind-   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

In Episode 184 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Jasmine Enberg, former VP, Principal Analyst at EMARKETER. We dive into CreatorIQ's annual State of Creator Marketing Report and what it reveals about the future of trust, community, and content performance. Brit and Jasmine unpack the shift from creator-focused to content-first strategies that are driving measurable business impact. You'll hear how influencer marketing investment has surged 171% year over year, signaling a major move from traditional media to creator-led strategies. We dig into how marketers are redefining ROI, navigating new measurement challenges, and building scalable programs that deliver lasting results. We discuss how brands can balance innovation with authenticity—using AI to enhance workflows without losing the human touch. From the rise of professionalized creator ecosystems to the growing competition across platforms like Instagram, TikTok, and YouTube, this conversation offers a clear view of where content creation is headed next. In this episode, you'll learn: What the 2025 State of Creator Marketing Report reveals about investment, challenges, and emerging trends. Why measurement and ROI have become the top challenge for marketers investing in creator programs. Where AI fits into a human-centered creator economy, and how TikTok, YouTube, and LinkedIn are competing for creator marketing budgets. Connect with the Guest: Jasmine's LinkedIn - @jasmine-enberg    Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

The recent digital tech boom has reshaped how supply chains operate – and the skills that powered the last era aren't the ones that will define the next. This week, Bonnie Fetch, EVP and President, Operations at Cummins, sits down with Caroline Chumakov, Principal Analyst at Zero100, to explore how leaders can develop and empower the supply chain talent of tomorrow and build fusion teams that drive the best tech solutions.The role of humans in an automated world (03:05) Spotting and developing tech-ops “Translators” (05:36) Why fusion teams are crucial for innovation (10:11) The human skills that matter most in a tech-driven era (12:47) Learning and development in the age of AI (15:31) Data cleanliness, the limits of AI, and knowing where to scale (18:36) Building a fulfilling supply chain career for the future (21:02)

This week's episode marks the second edition  of "The Analysts" once again bringing together the sharpest minds in global retail. This time we welcome Sucharita Kodali, Vice President & Principal Analyst at Forrester Research, and Neil Saunders, Managing Director at GlobalData Retail for a lively, insight rich discussion about the future of retail.The episode kicks off with U.S. retail sales results from the NRF/CNBC Retail Monitor and the US Census Bureau, which showed surprisingly strong growth despite inflation, tariffs, and shaky consumer sentiment. Neil and Sucharita explain why inflation-adjusted numbers tell a more modest story, while digging into the growing disconnect between historically low consumer confidence and healthy sales. They highlight how wealth concentration and media filter bubbles distort the economic picture, making retail performance appear stronger or weaker depending on perspective."The Analysts" then turn to the state of mega-brand retail turnarounds. Neil delivers a tough assessment of Kohl's—calling it the “turnaround that never happened”—while offering cautious optimism on Macy's and Gap, which are showing small but real signs of progress. Sucharita points to structural weaknesses in department stores but also notes resilience in Walmart, Costco, and dollar stores. Together, they weigh how tariffs, operational missteps, and consumer shifts complicate recovery.Next up: AI in retail. Sucharita underscores that artificial intelligence isn't new—retailers have relied on it for years in pricing, supply chain, and labor planning. The novelty lies in generative AI and so-called “agentic AI,” which she characterizes as incremental rather than revolutionary thus far. The panel agrees that while these tools can deliver efficiency, they're unlikely to transform the top or bottom line soon—though Amazon's deep AI and automation investments continue to give it a strategic edge.Looking ahead, holiday forecasts are mixed. Deloitte predicts growth under 3.5%, while eMarketer forecasts just 1.2%. Neil and Sucharita expect more resilience driven by consumers' determination to celebrate. The panel also highlights Amazon's bold logistics move to fulfill orders for Walmart and Shein, underscoring its unmatched infrastructure advantage.The discussion closes with Steve, Michael, Neil and Sucharita each offering what's on their radar screen, including Saks Global's financial turbulence, macroeconomic signals like inflation and jobs data, and AI's potential labor impacts.  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

On today's podcast episode, we discuss our ‘very specific, but highly unlikely' predictions for the end of 2025 and start of 2026. Whether Snap's Spectacles will gain traction faster than Meta's Ray-Bans have, if Netflix will start showing users shoppable product placement ads, and if TikTok will introduce a GenAI assistant to the app with commercial intent. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing, Rahul Chadha, Senior Analyst, Max Willens, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-what-if-snap-smart-glasses-vs-meta-s-netflix-s-shoppable-ads-tiktok-s-genai-assistant-behind     © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/

In today's episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-stablecoins-take-over-payments-and-retailers-launch-their-own-banking-payments-show   © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

On today's podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and how much this ruling has any bearing on the Google ad tech case. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-takeaways-google-monopoly-verdict-what-comes-next-behind-numbers   © 2025 EMARKETER   DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren't found in the largest demographic audiences available to marketers.   Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.   Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.   Unique reach, at scale, across 20+ tactics and platforms. That's media built better!   Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/  

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412

In this podcast episode, we discuss retailers' priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.   To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season   © 2025 EMARKETER

On today's podcast episode, we discuss Reddit's most interesting recent development, if Snap's emphasis on attention can help it bounce back, and whether Reddit can earn a permanent seat at the table for bigger brand budgets. Join Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-other-social-platforms-pinterest-s-ai-push-snap-s-attention-bet-reddit-s-bid-ad-dollars   © 2025 EMARKETER

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Emmy Liederman will defend their list against Principal Analyst, Sky Canaves and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-august-reimagining-retail     © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

On today's podcast episode, we discuss our ‘very specific, but highly unlikely' predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn't take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-if-future-of-digital-browsers-ai-battleground-agentic-shopping-behind-numbers   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

If your brand can't hold a consumer's focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't speed for speed's sake; it's the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does. Today we're unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester. About Kelsey Chickering Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If AI can amplify every employee's reach ten-fold, how ready is your organization to harness that network effect? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't about adding more tech; it's about multiplying human impact. Today we're exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at Forrester. About Jay Pattisall Jay's research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company