Podcasts about principal analyst

Customer experience & customer service are important for long-term success, yet they are not interchangeable. Stacy Sherman and Max Ball, Principal Analyst at Forrester, discuss the differences and leadership best practices so you are doing both right. You'll also hear new trends to be mindful of and plan for, including gig CX, artificial intelligence, chatbots, and other technologies to solve customer needs versus creating pain points. Learn more at   Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy through this    

"There's no other place on the planet where you can get together with owners of these communications companies and talk turkey." — Joe Marion, President, Cloud Communications Alliance As global tensions reshape the telecom landscape, the Cloud Communications Alliance (CCA) is assembling top leaders for its 2025 CCA European Summit in Zaventem, near Brussels, on June 16–17. In a conversation with Doug Green, Publisher of Technology Reseller News, CCA President Joe Marion offered a detailed preview of the timely and high-level agenda that will bring together executives, analysts, and policy experts for frank dialogue and strategic planning. With the theme "Navigating the Geopolitical and Economic Crossfire," this intimate 75-person summit is designed for C-level executives and decision-makers. Marion emphasized the event's relevance to both European and North American providers: "There are no walls in communications," he said, noting how cross-border policy changes, tariffs, and credit issues are affecting providers globally. Key Highlights of the Agenda: Opening Remarks by Maheen Khan, Economics Editor at The Times (London), on global polarization. Market Impact Session by Matt Townend of Cavell on the shockwaves facing European communication providers. Special Presentation from Zoom, the event's Gold Sponsor, featuring a yet-to-be-announced product update. Keynote by His Excellency Herman Van Rompuy, former Prime Minister of Belgium and first President of the European Council. Industry Insights from Dave Michels, Principal Analyst at TalkingPointz. Presentation by Destiny CEO Daan De Wever, on growing a pan-European telecom powerhouse. Panel Discussions on AI Adoption, Industry Disruption, and Strategic Partnerships. Marion noted that the conference has been designed by European members, for European members, ensuring relevance on topics such as tariffs, trade barriers, and innovation gaps between the U.S. and Europe—particularly in mobile and AI. “This isn't a trade show,” Marion stressed. “It's where real conversations happen—where partnerships are formed, deals are made, and innovation is shared.” Attendees can expect meaningful networking in a close-knit environment that fosters transparent exchange, away from the sales pitches and crowds of conventional events. Event Details: Dinner Kickoff: Evening of June 16 Main Event: June 17 at Destiny headquarters in Zaventem, near Brussels Airport Registration: cloudcommunications.com/EC25 Limited Seating: Only 90 seats available; over half are already sold. Doug Green concluded the podcast by urging attendees from across the globe to take part: “If you're in the business of communications, this is where you want to be.” For more information and to register, visit: https://www.cloudcommunications.com/events/eu-summit-2025

Send us a textIn this episode of Embedded Insiders, we're joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion. Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today's AI, automotive, and industrial embedded systems.For more information from ABI about the global tariffs, check out the whitepaper, Navigating Tariff Turbulence in the Technology Sector.For more information, visit embeddedcomputing.com

 In Ep. 171 of Earned, CreatorIQ CMO Brit Starr sits down with Jasmine Enberg, VP, Principal Analyst at EMARKETER. To start, we dive into the transformative journey of the creator economy. As influencer marketing becomes a more mature industry and marketing function in 2025, Jasmine shares how brands are adopting data-driven strategies to navigate this dynamic space. We explore the profound impact of TikTok's rise, the challenges posed by iOS changes, and the economic uncertainties affecting digital creators. Jasmine emphasizes the importance of platform diversification, urging creators (and brands) to embrace new formats like YouTube Shorts and Instagram Reels to remain competitive. Looking ahead, the episode highlights the opportunities and hurdles for both seasoned leaders and aspiring creators. Jasmine stresses the significance of adopting a business mindset and finding a unique value proposition in this rapidly evolving digital world. Additionally, we discuss the role of AI in creator marketing, acknowledging its potential to streamline processes while maintaining the irreplaceable essence of human connection. To close the episode, Jasmine shares some advice for both leaders and those aspiring to begin a career in the creator economy. In this episode, you'll learn: Why the creator economy is becoming more professionalized as brands refine their influencer marketing strategies with better tools and resources. How the challenges of economic uncertainty and digital landscapes are impacting brand decisions and influencer partnerships. Why brands should build long-term partnerships with creators rather than transactional relationships to strengthen their brand presence and drive ongoing engagement. Connect with the Guests: Jasmine's LinkedIn - @jasmineenberg Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

What happens when accessibility transcends from a legal obligation to a strategic business advantage? That's exactly what Gina Bhawalkar, Principal Analyst for Digital Accessibility at Forrester Research, illuminates in our fascinating conversation about the evolving digital accessibility landscape.Gina brings two decades of experience to the table, having started her journey testing products with people with disabilities before moving into leadership roles where she championed accessibility within major organizations. Now at Forrester, she researches how companies effectively scale accessibility practices and evaluates the leading accessibility platforms through the influential Forrester Wave methodology.Our discussion reveals a critical disconnect that exists in many organizations today - while 60% claim executive commitment to accessibility, fewer than half implement proven best practices like including people with disabilities in research or making accessibility a formal project requirement. This gap between intention and action represents both a challenge and an opportunity.The conversation takes a particularly illuminating turn when Gina outlines the four categories of business benefits beyond compliance: increasing revenue, reducing costs, enhancing organizational resilience, and building trust. From competitive advantages in procurement to designing for changing demographics, these multidimensional benefits offer a compelling case for accessibility that goes far beyond legal requirements.We also explore how different regions approach accessibility - from the compliance-driven motivation in the US to the European focus on privacy connections and Australia's integration with customer experience initiatives. The growing influence of the European Accessibility Act is creating a global ripple effect that will impact procurement decisions worldwide.For anyone leading digital initiatives or interested in creating better products for everyone, this episode offers invaluable insights into how accessibility can become a catalyst for innovation rather than just another compliance checkbox. Listen now to discover how the "curb cut effect" means that designing for accessibility ultimately creates better experiences for all users.Support the showFollow axschat on social media.Bluesky:Antonio https://bsky.app/profile/akwyz.com Debra https://bsky.app/profile/debraruh.bsky.social Neil https://bsky.app/profile/neilmilliken.bsky.social axschat https://bsky.app/profile/axschat.bsky.social LinkedInhttps://www.linkedin.com/in/antoniovieirasantos/ https://www.linkedin.com/company/axschat/Vimeohttps://vimeo.com/akwyzhttps://twitter.com/axschathttps://twitter.com/AkwyZhttps://twitter.com/neilmillikenhttps://twitter.com/debraruh

What DORA is specifically asking of organisationsWhere the likely CTI gaps are when attempting to align with DORAWhy innovation is key to aligning your CTI capabilitiesThis episode is hosted by Thom Langfordhttps://www.linkedin.com/in/thomlangford/Benoit Heynderickx, Principal Analyst, Information Security Forum (ISF)https://www.linkedin.com/in/benoithey/Tim Parker, Chair, South West Cyber Security Clusterhttps://www.linkedin.com/in/tim-parkerLewis Henderson, Director - Product Marketing, Team Cymruhttps://www.linkedin.com/in/lewishenderson/

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Karen Tran, Principal Analyst, CMO Advisor, Brand Strategy, Forrester. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jessie Johnson, Principal Analyst, Forrester. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Over the past couple of years unprecedented low prices for solar panels have spurred incredible growth. But there's a big shift underway. In this special episode of the show, recorded live from the stage at Wood Mackenzie's Solar & Energy Storage Summit 2025, host Sylvia Leyva Martinez, Principal Analyst at Wood Mackenzie, sits down with Ben Sigrin, Senior Product Manager at GridBeyond, to make sense of the turbulent market. With nearly 44 gigawatts of new solar expected this year, developers are under pressure to make faster, smarter decisions. GridBeyond helps solar and storage players optimise in real time, turning market volatility into opportunity. How do they do it? Are there other ways for off takers to get some certainty? Smart site selection is one of them, but what informs those decisions? Plus, hear the lessons from global solar markets that developers are bringing to the US. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Rick Bradberry, Executive Partner, Principal Analyst, Forrester. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.Here's more detail on what we covered today:View Jasmine Enberg's coverage on EMARKETER.Follow Jasmine Enberg on LinkedIn.Companies are increasing their influencer marketing budgets. Here's what they're looking for. - TubefilterFans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - BloombergZuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunchSnap's new ad format asks brands to pay for creators' education - TubefilterMrBeast responds as ‘MrBeast Experience' in Las Vegas descends into chaos - Dexerto  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

In this episode of the Solar Maverick Podcast, host Benoy Thanjan speaks with Sylvia Leyva Martinez, Principal Analyst and Senior Research Manager at Wood Mackenzie and host of The Interchange: Recharged podcast. Sylvia specializes in utility-scale solar and shares valuable insights on the evolving landscape of the solar industry. Topics Covered Include: The impact of tariffs on solar equipment and the broader market Key trends driving the utility-scale solar sector Policy and regulatory developments to watch Sylvia's long-term outlook for solar deployment and adoption   Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies.  He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market.   This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016.  He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets.  Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects.  He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio.  Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio.   He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young.  Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University.  Benoy was an Alumni Scholar at the Stern School of Business.     Sylvia Leyva Martinez Sylvia is a Principal Analyst (Senior Research Manager) at Wood Mackenzie, a leading global provider of data, analysis, and consulting services to the energy, chemicals, metals, and mining sectors. With over 9 years of experience in renewable energy finance and strategy, Sylvia lead the research and analysis of the North American utility-scale solar market, delivering insights and recommendations to clients across the industry value chain. As part of my role at WoodMac, Sylvia is currently the host of The Interchange Recharged podcast, where every two weeks I do a deep dive into the main policies, actors, and issues shaping the energy transition.   My core competencies include solar capacity forecasting, market trend adoption, supply chain dynamics, procurement strategy development, contract structure evolution, renewable asset valuation, risk mitigation strategies, debt-equity structures, and alternative financing. Syliva also has a strong background in power market modeling, transaction support, and due diligence of solar, wind, and storage assets in North America and Latin America.   Sylvia holds a Master's degree in Renewable Energy from EPF - Ecole d'Ingénieur-e-s in France and a Bachelor's degree in Engineering Physics from ITESM Monterrey in Mexico. Sylvia is fluent in Spanish, English, and French. Sylvia is a seasoned public speaker with experience presenting at international conferences, and to C-suite and senior stakeholders. Sylvia is a people-first, value-driven manager and a leader deeply invested in my team. Sylvia is passionate about supporting women (within the renewables space and beyond), advancing the transition to a low-carbon economy, and empowering stakeholders to make informed and sustainable decisions.     Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   Sylvia Leyva Martinez Linkedin: https://www.linkedin.com/in/solarsylvia/ Website:  https://www.woodmac.com/   Host of the Interchange Recharged podcast: https://www.woodmac.com/podcasts/the-interchange-recharged/   Solar & Energy Storage Summit 2025 organized by Wood Mackenzie   23 to 24 April 2025   Denver, CO   https://www.woodmac.com/events/solar-energy-storage-summit/   Thank you to AMS Renewable Energy for Sponsoring this Episode of the Solar Maverick Podcast! This episode of the Solar Maverick Podcast is brought to you by our sponsor—AMS Renewable Energy. AMS is a top-tier solar EPC that operates with the precision and mindset of a commercial general contractor. Headquartered in the Bronx, New York—and licensed nationwide—AMS has over 30 years of construction experience, tackling even the most complex solar projects with unmatched expertise and craftsmanship. Whether it's a challenging C&I rooftop, ground mount, or full turnkey solution, AMS is committed to best-in-class service and results that last. If you're looking for a solar EPC partner who understands construction inside and out—AMS Renewable Energy should be at the top of your list. Learn more at [ams-renewable.com] and tell them the Solar Maverick sent you!   Mid-Atlantic Solar & Storage Insight Conference  Benoy Thanjan will be hosting a live Solar Maverick Podcast Interview at Mid-Atlantic Solar & Storage Insight Conference on May 6, 2025 in New Brunswick, NJ.  The link is below. https://whova.com/web/AVRBHPdoRkL-XvNBu2m3OvHy6VIA89QrX7muVARCKeo=/   Summer Solstice Fundraiser Join Reneu Energy, Positive Deviancy, and the Solar Maverick Podcast for the 2025 Summer Solstice Fundraiser! Celebrate the warm weather with us at the Summer Solstice Fundraiser, hosted by Reneu Energy, Positive Deviancy ,and the Solar Maverick Podcast. This special evening will take place on Thursday, June 5th, from 6 PM to 10 PM at Hudson Hall in Jersey City, NJ. We'll also be raising funds for the Let's Share the Sun Foundation, which aids impoverished communities in harnessing solar energy. Event Highlights: -Venue: Hudson Hall, a Czech biergarten and smokehouse co-owned by Benoy, CEO of Reneu Energy. -Time: 6 PM to 10 PM, with delicious food throughout the evening. -Tickets: $50 https://www.tickettailor.com/events/reneuenergy/1653652                                                   In this episode of the Solar Maverick Podcast, host Benoy Thanjan speaks with Sylvia Leyva Martinez, Principal Analyst and Senior Research Manager at Wood Mackenzie and host of The Interchange: Recharged podcast. Sylvia specializes in utility-scale solar and shares valuable insights on the evolving landscape of the solar industry. Topics Covered Include: The impact of tariffs on solar equipment and the broader market Key trends driving the utility-scale solar sector Policy and regulatory developments to watch Sylvia's long-term outlook for solar deployment and adoption   Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies.  He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market.   This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable.   Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016.  He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets.    Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects.  He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio.  Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio.     He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young.  Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University.  Benoy was an Alumni Scholar at the Stern School of Business.       Sylvia Leyva Martinez   Sylvia is a Principal Analyst (Senior Research Manager) at Wood Mackenzie, a leading global provider of data, analysis, and consulting services to the energy, chemicals, metals, and mining sectors. With over 9 years of experience in renewable energy finance and strategy, Sylvia lead the research and analysis of the North American utility-scale solar market, delivering insights and recommendations to clients across the industry value chain. As part of my role at WoodMac, Sylvia is currently the host of The Interchange Recharged podcast, where every two weeks I do a deep dive into the main policies, actors, and issues shaping the energy transition.   My core competencies include solar capacity forecasting, market trend adoption, supply chain dynamics, procurement strategy development, contract structure evolution, renewable asset valuation, risk mitigation strategies, debt-equity structures, and alternative financing. Syliva also has a strong background in power market modeling, transaction support, and due diligence of solar, wind, and storage assets in North America and Latin America.   Sylvia holds a Master's degree in Renewable Energy from EPF - Ecole d'Ingénieur-e-s in France and a Bachelor's degree in Engineering Physics from ITESM Monterrey in Mexico. Sylvia is fluent in Spanish, English, and French. Sylvia is a seasoned public speaker with experience presenting at international conferences, and to C-suite and senior stakeholders. Sylvia is a people-first, value-driven manager and a leader deeply invested in my team. Sylvia is passionate about supporting women (within the renewables space and beyond), advancing the transition to a low-carbon economy, and empowering stakeholders to make informed and sustainable decisions.     Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   Sylvia Leyva Martinez Linkedin: https://www.linkedin.com/in/solarsylvia/ Website:  https://www.woodmac.com/   Host of the Interchange Recharged podcast:  https://www.woodmac.com/podcasts/the-interchange-recharged/   Solar & Energy Storage Summit 2025 organized by Wood Mac   23 to 24 April 2025   Denver, CO   https://www.woodmac.com/events/solar-energy-storage-summit/   Thank you to AMS Renewable Energy for Sponsoring this Episode of the Solar Maverick Podcast! This episode of the Solar Maverick Podcast is brought to you by our sponsor—AMS Renewable Energy. AMS is a top-tier solar EPC that operates with the precision and mindset of a commercial general contractor. Headquartered in the Bronx, New York—and licensed nationwide—AMS has over 30 years of construction experience, tackling even the most complex solar projects with unmatched expertise and craftsmanship. Whether it's a challenging C&I rooftop, ground mount, or full turnkey solution, AMS is committed to best-in-class service and results that last. If you're looking for a solar EPC partner who understands construction inside and out—AMS Renewable Energy should be at the top of your list. Learn more at [ams-renewable.com] and tell them the Solar Maverick sent you!    Mid-Atlantic Solar & Storage Insight Conference  Benoy Thanjan will be hosting a live Solar Maverick Podcast Interview at Mid-Atlantic Solar & Storage Insight Conference on May 6, 2025 in New Brunswick, NJ.  The link is below. https://whova.com/web/AVRBHPdoRkL-XvNBu2m3OvHy6VIA89QrX7muVARCKeo=/   Summer Solstice Fundraiser Join Reneu Energy, Positive Deviancy, and the Solar Maverick Podcast for the 2025 Summer Solstice Fundraiser! Celebrate the warm weather with us at the Summer Solstice Fundraiser, hosted by Reneu Energy, Positive Deviancy ,and the Solar Maverick Podcast. This special evening will take place on Thursday, June 5th, from 6 PM to 10 PM at Hudson Hall in Jersey City, NJ. We'll also be raising funds for the Let's Share the Sun Foundation, which aids impoverished communities in harnessing solar energy. Event Highlights: -Venue: Hudson Hall, a Czech biergarten and smokehouse co-owned by Benoy, CEO of Reneu Energy. -Time: 6 PM to 10 PM, with delicious food throughout the evening. -Tickets: $50 https://www.tickettailor.com/events/reneuenergy/1653652                                                    

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with John Arnold, Principal Analyst, Forrester. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!    

Tom Arbuthnot speaks with Adam Holtby, a Principal Analyst at Omdia, about the evolving landscape of Teams Phone Mobile, mobile UCaaS integration and its strategic impact on organizations.Discussion Points:Challenges: Tom and Adam discuss the slow adoption of mobile UCaaS, highlighting the need for better integration between cellular networks and collaboration tools like Microsoft Teams and Cisco WebExOpportunity: The opportunity for telcos to become key integrators of advanced communication solutions, enhancing their business value.Strategic Benefits for Enterprises: A centralized approach to managing mobile and fixed collaboration tools can significantly reduce costs and improve operational efficiency for multinational companiesSecurity and Compliance: Benefits for regulated industries like financial services, where secure and compliant communication is essential.Thanks to Ribbon, this episode's sponsor, for their continued support and for helping to make content like this possible

This week on DisrupTV, we interviewed Chris Deaver, co-author of Brave Together and co-founder of BraveCore, Ian Clawson, co-author of Brave Together, Esteban Kolsky, Chief Distiller, VP and Principal Analyst at Constellation Research and Richie Etwaru, CEO of Mobeus. We focused today's conversation on leadership, innovation, and the role of AI in transforming business experiences. Chris and Ian emphasized the importance of building strong, adaptive cultures during uncertain times, advocating for a shift from fear-based leadership to co-creation and deep relationships. Esteban highlighted the need for board members to distill complex data into actionable insights, focusing on growth, resiliency, and sustainability. Richie introduced Mobeus' Telly, an AI-driven avatar designed to enhance digital experiences, aiming to reduce user irritation and improve engagement across various industries. DisrupTV is a weekly podcast with hosts R "Ray" Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

As AI keeps evolving, so do the big questions around it! In this episode, Matthew Roberts is live from MWC Barcelona to continue the AI investigation. First, Matt is joined by Amdocs colleague Roy Sgan-Cohen and Anil Jain, Global Managing Director for Strategic Industries at Google Cloud. Highlighting the importance of partnerships between organizations like Amdocs and Google, Anil explains how collaborations like these allow the rich data within the telecom space to be fully leveraged in new and unique ways. From the rise of agentic AI to the democratization of knowledge, they explore what these game-changing trends mean for today's organizations. Then Matt is joined by Chris Antlitz, Principal Analyst at Technology Business Research, to hypothesize about the future. Together, they continue the conversation on agentic AI as it's causing all the buzz at MWC, and dive into how AR and VR are poised to make a resurgence in popularity. Finally, they explore the continued ethical questions that AI demands, and Chris shares his perspective on Quantum computing as the next frontier of future tech!

Join Matthias Reinwarth in this special episode of the KuppingerCole Analyst Chat as he welcomes not one but two expert guests: Nitish Deshpande, Research Analyst at KuppingerCole, and Martin Kuppinger, Principal Analyst and Co-Founder of KuppingerCole. Together, they explore the evolution of modern authorization, discussing how far the industry has come since the early days of static entitlements and XML-based policies. From early insights shared back in 2009 to today’s dynamic, AI-enhanced, signal-driven authorization models, this episode unpacks the what, why, and how of modern access control systems.

ACG Research's CEO and Principal Analyst, Ray Mota, explores how AI-driven automation is transforming networks, the push for interoperability, and the balance between innovation and regulation. He and Pascal discuss key trends shaping the industry and what's next for service providers. Can AI redefine network services for the future?  In this Executives at the Edge episode,... Read More The post AI-Powered Networks: Building Innovation Culture appeared first on MEF.

On Episode 538 of The Core Report, financial journalist Govindraj Ethiraj talks to Nilesh Shah, Managing Director at Kotak Mahindra Asset Management Company as well as Shankhadeep Mukherjee, Principal Analyst at CRU.SHOW NOTES(00:00) The Take(05:38) The stock markets were up 3,000 points last week, on a strong holding pattern(07:33) Rupee is strong, forex reserves hit 3 month high(08:07) Iraq, 2nd largest OPEC oil producer, to hike output too(09:51) India's bottom of the pyramid needs more institutionalised investment options, Kotak Mutual Fund(27:49) India wants to impose a 12% duty on steel imports, where could that go?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listeners! We await your feedback....⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to shiva@thecore.in for sponsorships and brand studio requirementsFor more of our coverage check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecore.in⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join and Interact anonymously on our whatsapp channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠

CEO and Principal Analyst at Amalgam Insights, Hyoun Park helps CIOs & CFOs create the ROI and strategic business cases for better AI and IT FinOps. He is also host of the weekly podcast, This Week in Enterprise Tech. In this episode Hyoun discusses some of the quick AI wins for finance departments. My journey Starting as a CRM administrator to analyst  Cloud spend getting out of control (unexpected cloud bills for $20m!) AI use cases: invoices, contracts, billing and spending contracts (dealing with 1000 software contracts) and reconciliations Agentic AI and uses in Finance  Zero based budgeting and Forecasting in the AI age  ROI for AI investment People who will lose their jobs in AI in finance vs those who will survive   My futurist prediction  Connect with Hyoun on LinkedIn: https://www.linkedin.com/in/hyounpark/ Host of weekly podcast, This week in Enterprise Tech: https://www.buzzsprout.com/2319034  http://www.amalgaminsights.com/

⬥GUEST⬥Allie Mellen, Principal Analyst,  Forrester | On LinkedIn: https://www.linkedin.com/in/hackerxbella/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On ITSPmagazine: https://www.itspmagazine.com/sean-martin⬥EPISODE NOTES⬥In this episode, Allie Mellen, Principal Analyst on the Security and Risk Team at Forrester, joins Sean Martin to discuss the latest results from the MITRE ATT&CK Ingenuity Evaluations and what they reveal about detection and response technologies.The Role of MITRE ATT&CK EvaluationsMITRE ATT&CK is a widely adopted framework that maps out the tactics, techniques, and procedures (TTPs) used by threat actors. Security vendors use it to improve detection capabilities, and organizations rely on it to assess their security posture. The MITRE Ingenuity Evaluations test how different security tools detect and respond to simulated attacks, helping organizations understand their strengths and gaps.Mellen emphasizes that MITRE's evaluations do not assign scores or rank vendors, which allows security leaders to focus on analyzing performance rather than chasing a “winner.” Instead, organizations must assess raw data to determine how well a tool aligns with their needs.Alert Volume and the Cost of Security DataOne key insight from this year's evaluation is the significant variation in alert volume among vendors. Some solutions generate thousands of alerts for a single attack scenario, while others consolidate related activity into just a handful of actionable incidents. Mellen notes that excessive alerting contributes to analyst burnout and operational inefficiencies, making alert volume a critical metric to assess.Forrester's analysis includes a cost calculator that estimates the financial impact of alert ingestion into a SIEM. The results highlight how certain vendors create a massive data burden, leading to increased costs for organizations trying to balance security effectiveness with budget constraints.The Shift Toward Detection and Response EngineeringMellen stresses the importance of detection engineering, where security teams take a structured approach to developing and maintaining high-quality detection rules. Instead of passively consuming vendor-generated alerts, teams must actively refine and tune detections to align with real threats while minimizing noise.Detection and response should also be tightly integrated. Forrester's research advocates linking every detection to a corresponding response playbook. By automating these processes through security orchestration, automation, and response (SOAR) solutions, teams can accelerate investigations and reduce manual workloads.Vendor Claims and the Reality of Security ToolsWhile many vendors promote their performance in the MITRE ATT&CK Evaluations, Mellen cautions against taking marketing claims at face value. Organizations should review MITRE's raw evaluation data, including screenshots and alert details, to get an unbiased view of how a tool operates in practice.For security leaders, these evaluations offer an opportunity to reassess their detection strategy, optimize alert management, and ensure their investments in security tools align with operational needs.For a deeper dive into these insights, including discussions on AI-driven correlation, alert fatigue, and security team efficiency, listen to the full episode.⬥SPONSORS⬥LevelBlue: https://itspm.ag/attcybersecurity-3jdk3ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥Inspiring Post: https://www.linkedin.com/posts/hackerxbella_go-beyond-the-mitre-attck-evaluation-to-activity-7295460112935075845-N8GW/Blog | Go Beyond The MITRE ATT&CK Evaluation To The True Cost Of Alert Volumes: https://www.forrester.com/blogs/go-beyond-the-mitre-attck-evaluation-to-the-true-cost-of-alert-volumes/⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 

⬥GUEST⬥Allie Mellen, Principal Analyst,  Forrester | On LinkedIn: https://www.linkedin.com/in/hackerxbella/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On ITSPmagazine: https://www.itspmagazine.com/sean-martin⬥EPISODE NOTES⬥In this episode, Allie Mellen, Principal Analyst on the Security and Risk Team at Forrester, joins Sean Martin to discuss the latest results from the MITRE ATT&CK Ingenuity Evaluations and what they reveal about detection and response technologies.The Role of MITRE ATT&CK EvaluationsMITRE ATT&CK is a widely adopted framework that maps out the tactics, techniques, and procedures (TTPs) used by threat actors. Security vendors use it to improve detection capabilities, and organizations rely on it to assess their security posture. The MITRE Ingenuity Evaluations test how different security tools detect and respond to simulated attacks, helping organizations understand their strengths and gaps.Mellen emphasizes that MITRE's evaluations do not assign scores or rank vendors, which allows security leaders to focus on analyzing performance rather than chasing a “winner.” Instead, organizations must assess raw data to determine how well a tool aligns with their needs.Alert Volume and the Cost of Security DataOne key insight from this year's evaluation is the significant variation in alert volume among vendors. Some solutions generate thousands of alerts for a single attack scenario, while others consolidate related activity into just a handful of actionable incidents. Mellen notes that excessive alerting contributes to analyst burnout and operational inefficiencies, making alert volume a critical metric to assess.Forrester's analysis includes a cost calculator that estimates the financial impact of alert ingestion into a SIEM. The results highlight how certain vendors create a massive data burden, leading to increased costs for organizations trying to balance security effectiveness with budget constraints.The Shift Toward Detection and Response EngineeringMellen stresses the importance of detection engineering, where security teams take a structured approach to developing and maintaining high-quality detection rules. Instead of passively consuming vendor-generated alerts, teams must actively refine and tune detections to align with real threats while minimizing noise.Detection and response should also be tightly integrated. Forrester's research advocates linking every detection to a corresponding response playbook. By automating these processes through security orchestration, automation, and response (SOAR) solutions, teams can accelerate investigations and reduce manual workloads.Vendor Claims and the Reality of Security ToolsWhile many vendors promote their performance in the MITRE ATT&CK Evaluations, Mellen cautions against taking marketing claims at face value. Organizations should review MITRE's raw evaluation data, including screenshots and alert details, to get an unbiased view of how a tool operates in practice.For security leaders, these evaluations offer an opportunity to reassess their detection strategy, optimize alert management, and ensure their investments in security tools align with operational needs.For a deeper dive into these insights, including discussions on AI-driven correlation, alert fatigue, and security team efficiency, listen to the full episode.⬥SPONSORS⬥LevelBlue: https://itspm.ag/attcybersecurity-3jdk3ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥Inspiring Post: https://www.linkedin.com/posts/hackerxbella_go-beyond-the-mitre-attck-evaluation-to-activity-7295460112935075845-N8GW/Blog | Go Beyond The MITRE ATT&CK Evaluation To The True Cost Of Alert Volumes: https://www.forrester.com/blogs/go-beyond-the-mitre-attck-evaluation-to-the-true-cost-of-alert-volumes/⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 

CISA says it will continue monitoring Russian cyber threats. Broadcom patches zero-days that can lead to VM escape. Google patches 43 Bugs, including two sneaky zero-days. CISA flags vulnerabilities exploited in the wild. Palau's health ministry recovers from ransomware attack. Lost and found or lost and leaked? On this week's Threat Vector segment, David Moulton previews an episode with Hollie Hennessy on IoT cybersecurity risk mitigation and next week's special International Women's Day episode featuring trailblazing women from Palo Alto Networks sharing their cybersecurity journeys and leadership insights. And is that really you?  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector Segment On our Threat Vector Segment, host David Moulton shares previews of two upcoming episodes. On this Thursday's episode, he speaks with Hollie Hennessy, Principal Analyst for IoT Cybersecurity at Omdia, to discuss how attackers exploit vulnerabilities in connected environments and the best approaches for risk mitigation. The next week On Thursday, March 13th, David shares four conversations with some of the trailblazing women at Palo Alto Networks in honor of International Women's Day and Women's History Month. They share their journeys into cybersecurity, discuss the challenges they faced and offer insights on leadership, innovation, and mentorship. Be sure to tune in for some inspiring stories. Don't miss the full episodes every Threat Vector Thursday, subscribe now to stay ahead. If you're in Austin, Texas for SXSW and want to meet up, email David at threatvector@Paloaltonetworks.com.  Selected Reading DHS says CISA won't stop looking at Russian cyber threats (CyberScoop) Did Trump Admin Order U.S. Cyber Command and CISA to Stand Down on Russia? (Zero Day) Broadcom Patches 3 VMware Zero-Days Exploited in the Wild (SecurityWeek) Google fixes Android zero-day exploited by Serbian authorities (Bleeping Computer)  Several flaws added to CISA known exploited vulnerabilities catalog (SC Media)  Palau health ministry on the mend after Qilin ransomware attack (The Record) Lost luggage data leak exposes nearly a million records (Cybernews) Lee Enterprises ransomware attack halts freelance and contractor payments (TechCrunch) TikTok Blasts Australia for YouTube Carveout in Social Media Ban (Bloomberg) Deepfake cyberattacks proliferated in 2024, iProov claims (The Register)   Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Astadia CEO Scott Silk joins Patrick Heffernan, Principal Analyst at Technology Business Research for a discussion on cloud migration and the mainframe modernization needs of enterprises globally. Scott  shares insights into Astadia's core partner strategy and how a smaller firm partners with larger hyperscalers, global systems integrators and legacy OEMs.

In this episode of KuppingerCole Analyst Chat, host Matthias Reinwarth is joined by Martin Kuppinger, Principal Analyst at KuppingerCole Analysts, to explore the intersection of Non-Human Identities (NHI) and Identity Threat Detection and Response (ITDR). They discuss the growing importance of securing machine identities, service accounts, APIs, and automation processes, as well as the security risks associated with overprivileged accounts and mismanaged credentials. The conversation highlights how ITDR enhances traditional IAM and PAM solutions by providing real-time monitoring, anomaly detection, and automated threat response. Martin shares insights into AI-driven threat detection, zero-trust principles, and best practices for organizations looking to mitigate identity-based threats. The episode concludes with a look at emerging trends in ITDR and the future of machine identity security.

Guests: Jeremy Aguero, Principal Analyst, Applied Analysis

Guests: Jeremy Aguero, Principal Analyst, Applied Analysis

On today's special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-creator-content-what-s-new-what-s-next   © 2025 EMARKETER   Zeta's AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry's largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.  

Gen AI isn't just a playground for creativity—it's a tool for real business impact. But while some marketers are embracing the possibilities, others are stuck in experimentation mode without a clear strategy. So how do you go from dabbling to driving real business impact with AI?  In this episode, Lisa Gately, Principal Analyst at Forrester, joins Drew Neisser to break down how CMOs can lead the charge in AI adoption, avoid common missteps, and harness Gen AI to create real business value. Lisa also shares a sneak peek into her session at Forrester's 2025 B2B Summit, exploring how AI is reshaping marketing, sales, and customer experiences. What you'll learn:  The top mistakes marketers make when adopting Gen AI—and how to avoid them.  Why Gen AI success requires change management, not just technology.  How CMOs can go beyond efficiency to drive real competitive advantage with AI.  Want to take your AI strategy to the next level? Tune in!  CMO Huddles members also get a 10% discount to Forrester's 2025 B2B Summit—use code CMOHUDDLES25 to save! Register here: https://www.forrester.com/event/b2b-summit-north-america/  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this Brandon Hall Group™ Excellence at Work Podcast, Michael Rochelle, Chief Strategy Officer and Principal Analyst, engages in an insightful conversation with Pamela Fuller, Vice President at BTS and Head of their Executive Coaching Center of Excellence, exploring how organizations can leverage professional coaching to drive leadership development and behavioral change. The discussion examines the evolution of coaching approaches, from traditional executive coaching to AI-supported solutions, while focusing on measuring impact and ensuring return on investment.

Phil Fersht is the CEO and Principal Analyst at HFS Research. He is based in Boston, Massachusetts, USA. He recently posted this 'AI continuum' on LinkedIn: https://www.linkedin.com/posts/pfersht_rpa-genai-agentic-activity-7282865406917115904-5lrX Mark Hillary called Phil to talk about this and how AI is offering the opportunity for genuine innovation in CX and BPO. https://www.hfsresearch.com/ https://www.linkedin.com/in/pfersht/ --- March 2010 - Mark Hillary with Phil Fersht podcast https://podcasts.apple.com/us/podcast/phil-fersht-horses-for-sources/id216384010?i=1000404472875

Jerome Wendt, CEO & Principal Analyst at DCIG, unpacks the latest trends in data protection. We dive into intermittent encryption, a stealthy new ransomware tactic, and how AI-driven anomaly detection is reshaping cybersecurity. Jerome also shares insights on VMware's licensing shake-up, the rise of multi-hypervisor environments, and why backup solutions are now essential migration tools. Plus, we discuss career shifts in cybersecurity and cloud computing in an evolving job market. Tune in for a deep dive into the future of backup, recovery, and resilience!

NTT is a top 15 global tech company with nearly $100B in revenue and 340K employees worldwide. What many people don't realize is they're much more than a telecom provider – they're also a major player in enterprise IT services, data centers, and even renewable energy. Six Five Media is with Will Townsend, Vice President & Principal Analyst at Moor Insights & Strategy, as he sits down with with Vito Mabrucco, Global Chief Marketing Officer at NTT to digest the 2024 NTT R&D Forum held in Tokyo, Japan—a premier event that brings together top tier people, technologies, and research, fostering a sustainable society through innovation.  Tune in to hear about

You could be carrying an AI agent in your pocket.

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-379

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Show Notes: https://securityweekly.com/bsw-379

Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Show Notes: https://securityweekly.com/bsw-379

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-379

In this episode of the Identity at the Center podcast, hosts Jeff and Jim welcome Martin Kuppinger, Founder and Principal Analyst at KuppingerCole, for his fifth appearance. The discussion delves into the evolving intersection of AI and identity, emphasizing the critical need for reliable identity verification as technology advances. The conversation also touches on the future of identity systems, including the potential of decentralized identity solutions and the role of AI in enhancing identity management. Martin shares insights on the European identity landscape, promoting reusable identity verification and highlighting emerging trends such as policy-based access and natural language interfaces. The episode wraps up with travel tips for Berlin and a look ahead at the European Identity and Cloud Conference (EIC) 2025. Chapters 00:00 Introduction to AI and Identity 02:09 Welcome to the Identity at the Center Podcast 02:15 Upcoming Events and Personal Anecdotes 06:18 Guest Introduction and Main Discussion 07:03 Identity Verification Trends and Challenges 10:04 The Future of Identity Verification 23:27 Enterprise Use Cases and Solutions 28:05 AI Agents and the Future of SaaS 28:59 Introduction to Martin the Chatbot 29:23 The Role of AI in Enhancing Search Functionality 31:05 AI's Impact on Various Industries 31:49 Challenges and Limitations of AI 34:10 The Future of AI in Identity Management 40:40 Leadership Compass for Access Governance 45:28 Microsoft's Strategy in Identity and Security 56:19 Travel Tips for Germany 01:03:01 Conclusion and Final Thoughts Connect with Martin: https://www.linkedin.com/in/martinkuppinger/ The 2025 Identity Fabric and IAM Reference Architecture: https://www.kuppingercole.com/research/an80978/the-2025-identity-fabric-and-iam-reference-architecture Webinar Recording: Identity Fabric and Reference Architecture 2025: Future-Proofing your IAM Access may require registration and maybe a KC membership (for the report). Information about KC Memberships: Membership Packages | KuppingerCole European Identity and Cloud Conference 2025 - Use code idac25mko for 25% off: https://www.kuppingercole.com/events/eic2025?ref=partneridac Connect with us on LinkedIn: Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/ Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/ Visit the show on the web at http://idacpodcast.com Keywords Identity Verification, AI, EIC 2025, Digital Identity, Trust, Decentralized Identity, User Experience, Onboarding, Security, Technology Trends, AI, identity management, access governance, data extraction, future trends, Germany travel tips, IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Martin Kuppinger

Ben Bajarin is CEO of Creative Strategies and a Principal Analyst in the technology industry. He is also a great friend who got me started on AI, and he has been a thought partner in my usage of AI as an educator. Enjoy the ongoing conversation and what he sees as the next transformation for 2025!

Area-51 Gaming PC's are Back!

While we are on our winter publishing break, please enjoy an episode of our N2K CyberWire network show, Threat Vector by Palo Alto Networks. See you in 2025! Announcement: We are pleased to share an exciting announcement about Cortex XDR at the top of our show. You can learn more here. Check out our episode on "Cyber Espionage and Financial Crime: North Korea's Double Threat" with Assaf Dahan, Director of Threat Research at Palo Alto Networks Cortex team. Join host David Moulton on Threat Vector, as he dives deep into the rapidly evolving XDR landscape with Allie Mellen, Principal Analyst at Forrester. With expertise in security operations, nation-state threats, and the application of AI in security, Allie offers an inside look at how XDR is reshaping threat detection and response. From tackling the SIEM market's current challenges to optimizing detection engineering, Allie provides invaluable insights into the people, processes, and tools central to an effective SOC. This episode offers listeners a thoughtful exploration of how to navigate today's complex threat landscape and separate XDR hype from reality. Perfect for cybersecurity professionals looking to stay ahead in the field, tune in to hear expert perspectives on the next steps in cybersecurity resilience. Ready to go deeper? Join Josh Costa, Director of Product Marketing, Allie Mellen, Principal Analyst at Forrester and David Moulton, Director of Content and Thought Leadership for Unit 42 as they discuss the State of XDR https://start.paloaltonetworks.com/State-of-XDR-with-Forrester.  Join the conversation on our social media channels: Website: http://www.paloaltonetworks.com  Threat Research: ⁠⁠⁠⁠https://unit42.paloaltonetworks.com/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/LifeatPaloAltoNetworks/⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/palo-alto-networks/ YouTube: ⁠⁠⁠⁠@paloaltonetworks Twitter: ⁠⁠⁠⁠https://twitter.com/PaloAltoNtwks⁠⁠⁠⁠ About Threat Vector Threat Vector, Palo Alto Networks podcast, is your premier destination for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends. The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers. Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization. Palo Alto Networks Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. ⁠http://paloaltonetworks.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guests are my two DAT iQ colleagues: Ken Adamo, Chief of Analytics, and Dean Croke, Principal Analyst. This is our annual end of the year podcast where we revisit our predictions from last year, discuss the major issues of the current year, and take our best guesses as to what will happen next year.   As always our conversation ranged wide - to include the continued soft market of 2024, challenges of current air travel, predictions of a rising market in 2025, the impact of the election, and the misery of being an Ohio football fan.  Our predictions from 2023 for the spot market were pretty much dead on - while our contract forecasts were slightly off the mark.   

In this insightful episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering sense of economic unease. She provides data-backed analysis on how inflation, shifting consumer preferences, and economic headwinds are shaping the retail landscape heading into 2024 and beyond.Sucharita discusses the challenges facing major consumer product brands as private labels and niche competitors continue to disrupt the market. From grocery aisles to luxury goods, she explains how consumers are increasingly trading down to value brands or splurging on high-end offerings, leaving middle-tier players scrambling to remain relevant. Her insights offer critical strategies for brands to adapt, including leveraging innovation, rethinking pricing strategies, and embracing diverse supply chains to mitigate potential tariff impacts under the new administration.Looking ahead, Sucharita provides a cautiously optimistic outlook, highlighting opportunities for brands that prioritize agility and customer engagement. She also shares bold predictions about the future of marketing investments, the role of distribution in a digital-first world, and how brands can stay competitive in the face of evolving consumer expectations. Whether you're a brand leader, marketer, or eCommerce specialist, this episode is packed with actionable insights to help navigate the complexities of today's commerce environment.Key Takeaways:Resilient Spending Amidst Economic Uncertainty: Consumers continue to shop at high rates despite economic unease, focusing on value and premium goods while avoiding middle-tier options.Private Labels & Disruption: The rise of private labels and niche competitors poses a major threat to established brands, requiring innovative strategies to reclaim market share.Preparing for Tariffs and Future Shocks: Diversified supply chains and strategic foresight are crucial for navigating potential policy changes and maintaining brand resilience. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guido, and our Principal Analyst, Tiffani Montez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-how-trump-administration-might-impact-banking-industry   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

In this first episode of a two-part series, Mary Shea, General Manager of Hire Quotient and former co-CEO of Mediafly, shares her remarkable journey from classical musician to sales leader and diversity advocate. Mary reflects on the pivotal moments that shaped her career, including the risks she's taken and the transformative lessons learned. As a proud member of the LGBTQ community, she discusses her mission to amplify underrepresented voices and drive equity in sales leadership. Drawing from her time as Principal Analyst at Forrester, Mary provides valuable insights into the digitization of sales and the role of creativity in building high-performing teams. Packed with passion, advocacy, and actionable advice, this episode sets the stage for an inspiring conclusion in Part Two. Key Highlights of Our Interview: From Music to Business “I started as a classical musician, playing with the Mexico City Philharmonic and Guadalajara Symphony. But when the career palette felt too small, I took a leap into business, changing my life forever.” Sales: The Great Equalizer “Sales is one of the few fields where hard work and skill can lead to financial independence, regardless of where you start. That independence allows you to make meaningful changes in your life and others'.” Playing Catch-Up with Purpose “Coming into the business world with a PhD put me 10 years behind my peers, but it also ignited a fire. I moved quickly, knowing every opportunity was critical to closing that gap.” Creating the Playbook “I'm not just about managing to a playbook—I love creating it. The intellectual stimulation of building strategies with teams and seeing them succeed is what drives me.” _________________________ Connect with us: Host: Vince Chan | Guest: Mary Shea PhD Chief Change Officer: Make Change Ambitiously. Experiential Human Intelligence for Growth Progressives Global Top 3% Podcast on Listen Notes World's #1 Career Podcast on Apple Top 1: US, CA, MX, IE, HU, AT, CH, FI, JP 2.5 Millions+ Downloads 50+ Countries

On today's podcast episode, we discuss how Google's cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-data-targeting-strategies-2025   © 2024 EMARKETER  

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-sports-betting-appeal-tensions-that-come-along-with   © 2024 EMARKETER

Strategic solar for a stronger gridThe solar industry is at a turning point, shifting from niche investments to a cornerstone of America's clean energy future. With renewable energy investment soaring and energy needs intensifying, solar's role has never been more crucial.Sylvia Martinez, Principal Analyst at Wood Mackenzie, and David Banmiller sit down with Gregg Felton, CEO of Altus Power, to explore how commercial and community solar are driving the U.S. toward its decarbonisation goals. Gregg shares his journey from investment management to leading a renewable energy powerhouse, detailing how solar has evolved into a viable asset class due to falling costs and rising electricity prices.The pair discuss Altus Power's strategy of building solar arrays near consumption hubs to ease grid stress and meet rising energy demand. Gregg emphasises the role of state support, partnerships, and incentives in driving growth, as well as the need for stakeholder education for broader solar adoption.———————————————————Subscribe to the Interchange Recharged so you don't miss an episode on Apple Podcasts or Spotify. Find us on X – we're @interchangeshow.The Interchange Recharged is brought to you by Anza Renewables. Are you wasting valuable time tracking down solar module information that quickly goes stale? Anza's revolutionary platform can help with up-to-date pricing, technical, risk, and domestic content data from 110 solar modules. Compare products in minutes and redirect your time to higher value work. Find out more at go.anzarenewables.com/woodmac.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Global investment in renewables is projected to surpass US$2 trillion by 2030, with wind, solar and storage projects leading the way. Syliva Martinez, Principal Analyst at Wood Mackenzie, and David Banmiller are joined by Ray Long, President and CEO at ACORE (American Council On Renewable Energy), to look at how the energy transition is creating jobs, lowering costs and making the U.S. more competitive in the global market. American families are expected to save between US$27 and US$38 billion over the next eight years thanks to clean energy initiatives. However, there are still bottlenecks holding back progress, like transmission gridlock and permitting delays. With bipartisan efforts underway, such as the Manchin-Barrasso permitting bill, Ray explores the impact they're having, and how the industry is moving toward overcoming the challenges.Subscribe to the Interchange Recharged so you don't miss an episode on Apple Podcasts or Spotify. Find us on X – we're @interchangeshow.The Interchange Recharged is brought to you by Anza Renewables. Are you wasting valuable time tracking down solar module information that quickly goes stale? Anza's revolutionary platform can help with up-to-date pricing, technical, risk, and domestic content data from 110 solar modules. Compare products in minutes and redirect your time to higher value work. Find out more at go.anzarenewables.com/woodmacSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.