BriefBid

Ep.8 - Matt Nunogawa (KB Clip) - How Did You Get Here? - Podcast By BriefBid Matt Nunogawa is a software engineer and engineering manager based in the SF Bay Area. Matt is currently bootstrapping KB Clip Prior to that he's been mostly working with startups in various capacities, (consultant, FT, IC, manager, leadership, founder, etc.). Matt has experience with many different tech stacks and due to working with many very early stage startups, has broad experience across, product, design, marketing, sales, HR and more.

Ep7 - Quinn Lawson (Community And Co) - How Did You Get Here - Podcast By BriefBid

Ep.6 - Alex Harris (Adadot) - How Did You Get Here - Podcast By BriefBid by BriefBid

Jared Kligerman is a dad, President at The Think Tank and co-founder of Wander Nut Butters. The path to this assortment of titles is a meandering one featuring degrees in biology, neuropsychology and business, jobs ranging from planting trees in Northern Ontario to coaching clients globally and of course adjusting to parenthood. At The Think Tank, he and the team work with CPG brands across North America to develop integrated shopper marketing campaigns from ideation to execution that help drive trial, lift sales and grow baskets. In August 2021, he and his wife launched Wander Nut Butters, internationally spiced nut butters that are spiced, not spicy. Made here in Toronto, they let you “spread the world”.

Ep.4 - Alberto Tihan (KINOKLIK) - How Did You Get Here - Podcast By BriefBid by BriefBid

The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?” The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become. One of the most recent surveys shows that only a very small fraction of people have a good understanding of what happens to their data. Clearly, despite the recent improvements in transparency, we still have a long way to go. So what do the experts currently have to say about this issue?

In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?

BriefBid Podcast “Startup Growth Grill” featuring our host Kevin McPhee chatting with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success. Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person. By providing their employees with an efficient pathway to better mental health, employers are ensuring they are getting the most out of their people while honouring their mental health commitments ultimately creating a healthier, happier and more productive workplace. Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

The programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure. The consistent generation of fresh ideas leads to new marketing technology, which in turn directly affects media ad sales. That’s why we’ve collected the top current trends impacting ad sales in programmatic space, and what makes them so influential.

BriefBid Podcast “Startup Growth Grill” featuring our host Kevin McPhee chatting with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success. Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand. Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

BriefBid Podcast “Startup Growth Grill” featuring our host Kevin MacPhee talking tech and chatting growth with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success. Our guest for this episode is Brendan Manley, founder of VirtualAd - a platform that pairs your business with an in-house team of experienced marketers who handle your advertising, and simple software to keep track of how it’s growing your business. Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

BriefBid Podcast “Startup Growth Grill” featuring our host Kevin MacPhee talking tech and chatting growth with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success. Our guest for this episode is Charles Javelona, co-founder of Univ-Jobs - Canadian marketplace simplifying hiring post-secondary students and recent grads. Check out our Twitter to find out about our next guest and to send us questions you’d like us to ask on the show.

Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.

Programmatic digital audio offers some incredibly valuable opportunities that could increase the effectiveness of certain ad campaigns. We’ve collected a few of those values here to help you decide if this type of advertising is a good fit for your campaign strategies.

Understanding the different methods used by fraudsters is the first step to ensuring your brand does not experience them. We have compiled the most common types of ad fraud in three categories and outlined some key ways to help identify them.

Ten years ago, advertisers had an absolute and unconditional trust with their media agencies because the supply chain was so much simpler. With constant changes in the tech landscape and a rapidly increasing number of ad platforms within every new media channel, media buyers continue to undergo an enormous shift.

Over 25,000 people from 125 different countries attended, including 1,100 start-ups, 730 speakers, 921 media personnel, and 3,750+ CEOs. Not only was this the largest turnout yet, but it was the largest percentage of women the conference had ever seen, making up a whopping 45.7% of attendees.

We put together this list of essential steps to help marketers effectively vet vendors and get the maximum value from their ad spend.