Podcasts about Media buying

TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: Bob Regular  https://www.linkedin.com/in/rregular/  Infolinks Media  http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. The IPA hit back at ISBA for suggesting "systemic malpractice" in principal-based media and painting “a misleading picture of how agencies operate”, serving "only to perpetuate the myth that agencies are acting against the interests of their clients”.In this episode, Campaign's editorial team discuss why this topic is so controversial, shedding light on concerns that exist and the reasons that it remains so obscure. Hosted by tech editor Lucy Shelley, the chat features UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.Further reading:Will the 'big six' become the 'big three'?Media is key battleground for agency giants in new world orderMark Read on WPP's creative agencies slump, big clients spending more and four-day office mandateDo the latest holding company results signify a shift towards media first?The $31bn Omnicom-IPG deal has industrial logic but also many caveats Hosted on Acast. See acast.com/privacy for more information.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

En este episodio de PPC Cast, Luis explora cómo convertirse en un Media Buyer especializado en lanzamientos de infoproductos.Se habla de las diferencias entre trabajar con clientes de lanzamientos y clientes tradicionales, así como las fases del lanzamiento, los desafíos que enfrentan los Media Buyers y consejos prácticos para tener éxito en este campo.01:49 La especialización en Media Buying para lanzamientos04:11 Características y presiones del Media Buyer en lanzamientos09:49 Fases del lanzamiento de infoproductos16:14 Relación con otros roles en el equipo de lanzamiento17:10 Colaboración entre Diseñadores y Media Buyers19:04 Desafíos de un Media Buyer en Lanzamientos22:44 Cambios Constantes y Adaptación Rápida25:37 Importancia de las Creatividades y Audiencias29:25 Errores Comunes en Lanzamientos31:47 Negociación y Resultados en el Mundo del InfoproductoURL Episodio:  https://ppccast.com/podcast/232-como-ser-un-media-buyer-especializado-en-lanzamientos-e-infoproductosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he's comfortable not being a first mover. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian (00:00):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):And welcome to this edition of The Current Podcast.Ilyse (00:10):This week we're delighted to talk with David Pinto-Carpenter, the managing director of Media Strategy and Insights at JPMorgan Chase.Damian (00:19):Now over 225 years old and is situated across 100 global markets. JPMorgan Chase is one of the world's most respected financial institutions, and for the second consecutive year, fortune ranked JPMorgan Chase, the fifth most admired company in the world.Ilyse (00:35):After 10 years of agency life, David moved over to JPMC where he's focused on how the company invests in its digital marketing strategy to stay current with the fast moving media environment.Damian (00:48):We start by asking David about how his agency life informed his thinking at JPMorgan ChaseIlyse (00:55):After having spent nearly 10 years on the agency side of media. What inspired you to move over to the brand side and how has that experience kind of shaped your approach at JPMorgan Chase?David (01:10):Right, so well, that really ages me, so appreciate that. But I think I've always been interested in two sides of media. One is how media can influence consumer behavior and also how media can move business. And I think it's a bit hard to get a real accurate answer of how media moves business when you don't see the other side of the business. So agencies are, there's always typically a gap between clients and agency in terms of information sharing, what can be passed back and forth. So I was fortunate enough to, as my last agency assignment work on the Truth Initiative, which is a(01:48):Youth pro non-smoking nonprofit, and they were very open with their information. Essentially we're all working on a common cause. The cause is maybe the only thing in marketing where you actually save lives and therefore our information is your information, whatever can make us better, we'll do it. My clients gave us access to their web analytic platform. We had a full understanding of their tagging infrastructure and which actions were scored higher and lower and where we were trying to drive people and how people were traversing across the funnel as well as their data management platform. How do we create audiences? How do we collect data on an ad impression? How do we ultimately transform that into groups that we can use to target better? And for Truth, they're trying to reach 13 to 24 year olds with the message they don't want to hear. The hardest thing to get in action, and their action is to sign people up for advocacy.(02:40):I was able to see front and back everything that's happening and be able to use that to build tools and capabilities that allow us to model forward outcomes. We're basically able to say, okay, now we can not only project how much the outcome will cost, but also we can anticipate how people will respond to the ads as we put them out into market, and that included creative, that included everything else. We were able to reduce the amount of working media they needed to achieve their goal by 20%. We just said, take that back. You don't need it. You're a nonprofit, you don't need to spend it anymore. That was my last gig. And then at the time, my current manager, Tracy- Ann Lim, chief media officer at JPMC started to contact me asking if I was interested in coming to JPMC. So first questions I asked were, what kind of systems do you have?(03:24):What kind of access to information will I have? And then what is the objective? What does a team look like? So the team was very nascent, but the technology and the systems were very similar to truth, actually. It was a no-brainer getting access to or having the potential to access some portion of JPMC data to make marketing more effective and see how it works. And then a nonprofit, let's say JPMC's, I dunno, a hundred times the size of the nonprofit, maybe that's some job security it'll take me, took one year to make something happen on the nonprofit. Maybe we'll take a hundred on JPMC, but it's a fun thing to do. I'm very grateful for that experience. I worked across a lot of different categories, a lot of different businesses, but I don't think we would've been as successful at moving things as fast as JPMC if Tracy and I didn't come from an agency background. There's nothing that can really prepare you for working at JPMC.Damian (04:18):One question I have about that. When you worked on the Truth Initiative project, it sounds like you would have a very clear mission statement. How do you think about that mission statement in your current context, in your current role?David (04:33):So we have, depending on how you count them, between 30 and 40 business units across JPMC globally, and all of them have some desire or ambition to market something out into the world. So I think we treat it as a series of levels. We have corporate level marketing and that's, you know, what does JPMC stand for? What is it doing in the communities? What information do we need to get out? So people do any number of things, either decide to open a banking relationship with us, decide to trust us with their investments or even come to work for our company. We compete on a lot of different fronts. So that's the top. And then from there, we cascade down to business groups, business units. But I think our purpose as recently defined by Carla is to make dreams happen for everyone everywhere, every day. And I think that's the culture that we try to carry through in the marketing decisions that we make. Yes, of course we want to open more accounts, but also we want to do right by our customers and make people understand that not only is this a great place to work, it's a great place to bank, but there's a lot of good that's happening from business that originates from JPMorgan Chase.Ilyse (05:42):It can be a tricky sector to markets because it's so heavily regulated - finance that is. I'm curious what your media strategy looks like. What kind of customer insights can you rely on to inform your overall media plan?David (05:59):Yeah, so we do a lot of design target work. We do a lot of segmentation, but I think specific to media, we treat our media strategy a lot more like financial planning and analysis in that we are – it's a couple things: One, if we don't make more than we spend, we're a bank, we're probably not going to get that money again. So we treat an initial investment as very sacrosanct. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. And then we try to get better over time. So we work with our finance partners in every business to understand what are the financials of each product, how are they changing, what do we know about the interaction effect of the channels that we market and the other channels that we use for marketing?(06:44):And how do we triangulate and forecast forward what we think that benefit will be and then prove that out over time through testing. In that respect, the notion of a campaign is important in the sense that it's an organizing construct to get work done and there's a message that runs and we create a message and it runs in the advertising space, and we're trying to get better at quantifying that impact. What does good creative look like and what does bad creative look like and what does that do for the business? But for us, we buy, for lack of a better word, blank space for another message to be put in. And so we've built a lot of muscle memory over time on what works in one business, how do we adapt it to another? Our business is similarly situated so that we can believe that this will be a predictable outcome for the foreseeable future. How long do we think this outcome will last? And then the proof is in, do we hit our numbers at the end of the year?Damian (07:33):You've touched on this a little bit Ilyse, but it's a sector, the finance sector is a conquesting sector in some ways, and on the face of it, there may seem to be little differentiation between one big bank and another. But I'm curious from your point of view in terms of branding, how do you think about JPMC setting itself apart? What are its differentiating points and how does that manifest itself in how you think about your work?David (07:58):Right. Yeah. So it's very important for me to keep one foot out of JPMC and not think like a marketer but think like a human being. And in that respect, if you open a checking account, you open a savings account, generally speaking, those are going to be pretty similar products from bank to bank. But I think where the real race is right now in financial services is experiences. So how do we deliver value to you by being an account holder of one of our products? And how is that different from the way that you are treated or the way that you might feel or the things that you can experience or unlock through other products? We have a pretty robust travel platform and dining platform. We invest heavily in bonus accelerators for travel and dining and other spaces. And we're starting to open progressively larger lounge business in addition to our branches. So we treat all of those as places where we can make an impression on people to give them an experience that is, for lack of a better word, white glove.David (09:00):That they couldn't get anywhere else and trying to make the differentiation on those experiences. And I think that's where the biggest battleground is.Damian (09:07):It's so interesting to me to hear you talk like that and how a company like JPMorgan Chase is actually thinking about lifestyle and experiences and in lots of ways you are marketing a membership or a membership of a kind of elite club, if you like. Is that fair?David (09:24):I think for some of our products, we compete in affluent and there's a lot of benefits that we give to affluent account holders that are meant to give unforgettable experiences, experiences they can't get anywhere else. But I think even our core experience in branches, we want that to be a differentiating factor too. So we invest totally separate from marketing, but we invest a lot in making sure that our bankers have the right information about the customers that they're serving at their fingertips so that when someone comes in and has a question that they know the entire history of that person's relationship. And then in call centers as well, investing a lot in applied AI and ML to do the same thing. So if you call, we want to understand exactly who you are and help get you the help that you need as quickly as possible. We treat all of our products across the spectrum as trying to be differentiated in that way.Damian (10:14):So maybe it's a better way to talk about it as you think about the different customer experiences at different levels.David (10:19):Right, yes.Ilyse (10:21):Yeah, I would say that's definitely like a audience first approach to marketing. What about when it comes to buying ad space and media space?David (10:31):Yea, so without going into too much detail about the secret sauce, I'll say that we obviously have relationships with a quarter of the United States in terms of our customers and our households that bank with us and millions of small businesses as well. There's a lot of information that's proprietary to us that we are able to leverage and we take the protection of that data very seriously. There's a lot that we can't use and we can't access and we have to secure approval to get it. But I think generally speaking, our products are aligned to a series of firm-wide strategic segments, and we track growth against those segments. That's at the highest level and as you go progressively lower the matrix of the audiences that we might use or the audience we might prioritize becomes more matrixed and complex. But we have an audience centric approach to targeting. We are getting better in our capabilities to orchestrate journeys. So I think our ambition or our desire is to be as close to one and personal as we can be given the restrictions that we have in data access.Ilyse (11:36):So your digital marketing strategy definitely signals a future that is focused on measurable outcomes. I'm curious about how you're using channels like CTV and digital out of home to connect that brand awareness with that performance level.David (11:54):Sure. So I would say our strategy has been focused on measurable outcomes since day one. As I mentioned, we wouldn't get money if we weren't able to prove that it was working. But we also think about media in a full funnel context. So awareness drives consideration, drives acquisition, and they're all tied to a person and that person is interacting with multiple messages every day. So I think in the past, and what we're trying to progress away from is the campaign specific mindset. Every product works in a silo, they're all targeting a general audience. And once a product launches on awareness channels, we're no longer on awareness channels. So we've spent a lot of time proving that interaction effect between awareness and consideration acquisition so that we can say what's happening up here is benefiting up here, but we also know the unique benefit of what's happening at the top.(12:44):But I think the two biggest things holding CTV back at the moment for us, I can't speak for the rest of the advertising industry, and it seems like they're spending a lot, is price and brand safety. So on the price front on average CTV ads among publishers, I will not name are two to three times higher than broad reach cable or some mix that's more efficient in nature. Brand safety is another in that you can buy an unlimited amount of CTV that's running in a lot of different fragmented places who you choose to buy it direct. You can choose to buy it through a hardware provider or you can choose to buy it in some app aggregator and all of those will air to some household in some content somewhere. And you know what the household is. So where we've been pushing a lot on brand safety is can we get, it doesn't have to be similar to TV per se, but we definitely need to know what programming we're running against.(13:38):Especially if we're talking about long tail connected TV programming. Most of it's not brand safe, but there's a lot of connected TV content that's tied to children's programming. And if it's going to a household and we can't exactly confirm where that ad brand, who knows, we're running against 12 year olds this entire time. So we're pushing for more information back through brand safety vendors and publishers to validate exactly where that's running in the same context or in a similar context to TV logs. I think once that happens, we invest in the same way that we would anywhere else.Ilyse (14:16):Do you think it'll get there sooner rather than later? David (14:19):Or is the data incoming?David (14:22):I think so. Brand safety technology really just as a matter of getting the information from the hardware or the app provider itself.Damian (14:32):As we look back 2024, we wrote a lot about how the upfronts were changing and there's been a lot of press about upfronts changing. What's your perspective on the upfronts? You talked a little bit about the differences between linear and CTV. Has that impacted the way you think about your products across linear and streaming? How has the upfronts changed things, speeded things up, slowed things down.David (14:55):So the upfronts are always, I don't know if I'm, was it masochist or sadist, but the upfronts are usually my favorite part of the year because you can get a lot of decisions done at the same time and you can look much longer term than sometimes even my agency days clients or in our cases the business are thinking themselves. So it forces a lot of conversations on what is the outlook of the business, what is the outlook of the products you're prioritizing? And then on the other side, how have macro changes impacted what we think will work and at what price? So I don't think it's an exaggeration to say the last four years more has changed in consumption patterns than the previous 10 before that. I think it has had a pretty massive impact on the marketplace in that anyone who's watched cable TV recently will watch endless reruns on cable tv. And so it's really just a matter of capturing passive intent. There's not all that much original content that is being developed specifically for TV anymore.(15:59):So it's a bit more like, I don't know, run of network or video advertising 10 years ago. So we have to take those two things and counterbalance if we know that the bulk of live TV is happening with hyper consumers who are watching it a lot and have a different footprint than those who are watching streaming. But we also know that streaming, ad supported streaming is a very small portion of the total streaming universe. How do we munge those two things together to find the right opportunity? And how do we validate that change is ultimately resulting in a response among the people that are most likely to respond for a particular product or service advertising. This year we undertook a big evaluation. Essentially it felt like the inflection point to say, we can't really just go to market in the same way that we always have in the upfront because there's not as much inventory as we want to buy in the upfront, but it's a good opportunity for us to think about what is a holistic video investment long-term and do we make drastic changes this year or do we make drastic next year?(16:58):So we essentially undertook a process where we built versions of that strategic segmentation that I mentioned where all of our products are aligned against, and then flip that same segmentation around to understand how networks and digital video packages and connected TV packages all reach these different segments. And some of that's a slew of tools, not any one tool has that whole picture. So we use different platforms for different parts of the picture and then started to reorient the entire investment around how do we best reach the people that are most relevant to this product in a way that sort of normalizes the whole investment for the firm.Ilyse (17:43):So this was the first year that you actually looked at all the puzzle pieces, I guess, and put those together. Was there something that inspired that in the market specifically or just the ongoing change throughout the past couple of years?David (18:00):Yeah, I think that what really prompted that change was the options that we have to procure media in different ways. And so now we have different options to say, what is the best method of buying? Is this something that we need to buy as a commodity at the best price? Is this something that we need to buy that's highly targeted to a household, but we need to control the programming? Is this something that we within a reasonable bounds know what the content categories are and we think that there's opportunity in the response of people watching in these content categories in connected tv, or is there on the opposite side a commodity for video where we say if everything's going to run in this standard topic allow list and we're trying to get tonnage but control for the way an ad is served. And that flexibility didn't exist to the extent that it exists now, I think our flexibility to choose those different routes is also relatively recent development through our in housing efforts. And also we have great very flexible agency partnerships to say, we're going to look at this together. We'll figure out the best combination of entities or methods or pipelines to get access to the inventory that we want at the right price. And sometimes that is a collaboration and sometimes it's something we do ourselves. So that flexibility gave us a lot more options to think critically about where and how we secure video upfront inventory.Ilyse (19:27):Traditionally, banks are perceived as brick and mortar establishments, but these days they're all online and digital. How does that change the way you go to market?David (19:39):Right. So each business has some blend of digital and branch originated business. So we think about business bank. If you're a small business owner, you're more likely than not going to go into a branch to make sure you know who the person is that's handling your money for your business. Whereas credit cards are much more digital first. So that blend of who opens, which accounts, where is usually a pretty good predictor of what channels will work well to solicit a response. We have a very big app and website. We're also one of the most conservative cybersecurity companies on earth. So there's a lot of capabilities that marketers like that we will never have or capabilities that we have to work a lot harder to evaluate whether or not it's worth it for us. We treat that as a good challenge.(20:35):If you can't explain exactly where information is going and why it's being used, you probably shouldn't use it in the first place. I don't think that's unique to finance. So we are able use that to our advantage too. So if we're not a first mover and everyone is working out the kinks on our behalf and then we say, okay, we're comfortable with this because we're seeing how the landscape is utilizing this new tool or this new technology or some other part of the technology ecosystem makes it so that we don't have to use it in the way that it is built to be used, but we can customize it and this company will work with us. That helps us to be effective when we need to be effective. And we also don't need to be a first mover because a very small change in improvement for us might be the revenue of an entire company in another place.(21:25):So it's worth it to be methodical and very focused on getting it right, getting things secure, using our digital capabilities in a responsible way. But then I think that the most important thing for us is that our branches, we view our branches as a superpower. It's a place where the vast majority of our customers form an opinion of us. If you go into a branch and don't have a good experience, then you also won't have a good opinion of us. And the marketing effectiveness is partially on what ads you put into market. It's partially based on the impression people have of you, and it's partially based on the opinion that people state of you based on their experience. And so we are always looking for ways to learn from what is working in the branches to improve our marketing capabilities. So I don't think that there's necessarily a trade off. It's trying to find the way that they both benefit each other and then what mix of channels ultimately encourages the type of interest that will grow the business in the unique way the business is configured.Damian (22:23):Great. Thank you so much for these really thoughtful insights.Ilyse (22:26):Yes, thank you so much.Damian (22:33):And that's it for this edition of The Current Podcast. We'll be back next week. So stay tuned.Ilyse (22:38):The Current Podcast theme is by Love and Caliber. The Current team includes Kat Vesce and Sydney Cairns.David (22:44):And remember, we treat our media strategy a lot more like financial planning and analysis. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. Damian (22:54):I'm Damian. Ilyse (22:55):And I'm Ilyse.Damian (22:56):And we'll see you next time. And if you like what you hear, please subscribe and leave as a review. Also tune into our other podcast, The Current Report.

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

Rich walks you through a ‘Poo Poo Platter' (when a TV or Radio station tries to sell you overpriced JUNK on their station!)

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent.The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They discuss the importance of adopting a scientific approach to testing and learning, the complexities of market adaptation, and the necessity of building strong partnerships.Key segments of this podcast and where you can tune in to go direct: [03:30]  Navigating Media Buying Strategies for 2025[10:00]  Understanding Audience Intent and Product Fit[23:05]  Key Strategies for Affiliate ManagersRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Wed, 19 Feb 2025 05:00:00 +0000 https://www.adsventure.de/podcast/ a9cdc730b851b5129139f1d94517fdd4 In der heutigen Folge des Performance Playbook Podcasts spricht Florian Litterst über ein neues Feature bei Meta Ads: Conversion Value Rules. Erfahre, wie du mit dem Feature "Regeln für Conversion-Werte" zielgerichtetere Gebote abgibst und dein Media Buying strategischer gestaltest. ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 137 full no Florian Litterst

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert.  We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You'll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today's toughest privacy challenges.  Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning. Takeaways AI is fundamentally changing media buying and measurement. The advertising industry must diversify its strategies post-cookie. Regulatory challenges are increasing with state-specific privacy laws. A national data privacy law could simplify compliance for advertisers. Creativity in advertising is being revitalized by generative AI. The future of advertising will involve multiple identity solutions. Sustainability and DEI are critical issues that need attention. The IAB is actively working on tools to help the industry navigate privacy laws. San Antonio will be the new host city for IAB ALM in 2027 and 2028. The advertising industry must adapt quickly to changing consumer behaviors. Chapters 00:00 Introduction to the Advertising Landscape 01:29 AI's Impact on Media Buying and Creativity 07:01 Navigating Cookie Deprecation and Identity Solutions 10:08 Regulatory Challenges in Advertising 16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and spearheading website merchandising and CRO. Before MentorPass, Sarah was the Director of eCommerce at OluKai, an eCommerce Growth Strategist at Common Thread Collective, and the Director of Media Buying at Tier 11.  In this episode… When managing digital advertising, businesses often rely on outdated strategies like tweaking campaign settings in hopes of driving results. However, this approach overlooks the role of content quality and product strategy in achieving sustainable growth. So how can businesses effectively scale beyond the limits of traditional media buying tactics? E-commerce consultant Sarah Carusona explains that modern growth relies on a combination of innovative product launches and compelling storytelling. Brands must focus on creating excitement through consistent new product releases and engaging narratives that capture consumer interest. By shifting their efforts from micromanaging ad accounts to developing robust marketing calendars and creative strategies, companies can build long-term success. Sarah also stresses the importance of moving beyond short-term fixes and reactive problem-solving toward proactive planning for future growth. In this episode of the Up Arrow Podcast, William Harris chats with Sarah Carusona, a Fractional CMO and Head of Growth at MentorPass, about strategies for profitable brand growth. Sarah explains how to obtain founder buy-in for content strategies, why you shouldn't rely solely on UGC and TikTok Shop, and her attribution system for content-driven sales.

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares: The critical role creative plays in driving ad performance. Why creative is now the key to targeting on platforms like Meta and TikTok. The distinction between demand creation and demand capture, and how to master both for brand success. How empathy and mission-driven strategies transform both businesses and lives. Why scaling creative production is essential for reaching broader audiences. Ryan also shares his personal journey, from running his agency to creating pathways for traders to succeed, emphasizing how value-driven products lead to sustainable growth. Don't miss these actionable insights to level up your marketing game!   Show Notes Ryan Pitylak LinkedIn: https://www.linkedin.com/in/ryanpitylak Unique Influence – A creative agency specializing in performance marketing, offering strategic campaigns that connect brands with their audience. Demand capture –  focuses on reaching and converting customers who are already actively interested in a product or service. It involves targeting high-intent audiences through precise media buying, personalized messaging, and strategic ads. Demand creation – focuses on generating awareness and interest in a product or service among audiences who may not yet know they need it. Through creative content, targeted campaigns, and strategic outreach. 72andSunny – A full-service creative agency known for campaigns that inspire action and drive results, blending traditional and digital media. Zynga – A leading mobile game developer, known for creating engaging, interactive games that drive large-scale user acquisition through demand capture strategies. Beachbody – A health and fitness brand that leverages campaigns with targeted digital marketing to build its loyal customer base. P90X – A fitness program by Beachbody. OTT (Over-the-Top) – A digital media service delivering content directly over the internet, capturing demand through on-demand viewing and creating new demand. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics:The limitations of user-based attribution and the need for a more holistic approach to measurement.The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.Connect with Eric:On X: https://x.com/EricTilbury_RTBOn LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/ And learn more about inuvo at https://inuvo.com/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network, all competing for the same ad budgets. To sell its retail media network to advertisers, Walmart Connect placed its bet on Rich Lehrfeld, svp and general manager of Walmart Connect. He's got a background in media buying, switching to selling media after a 25-year-run and giving him experience on both sides of the aisle. Lehrfeld joined Walmart as svp of brand marketing, creative and media back in 2019 before moving to Walmart Connect in October 2020, according to LinkedIn. “How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value,” Lehfeld said, explaining how his background helps Walmart's sales strategy.

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, we're diving into some of the most common and "spooky" mistakes in media buying with Pilot House's digital marketing team: Taylor Cain, Aves, and Grayson Rudzki. These experts share insights on how to optimize ad performance by avoiding simple yet costly errors that frequently plague ad campaigns. Key Takeaways Include: Creative Alignment: How disjointed messaging between ads and landing pages is burning your ad budget. Ad Copy Best Practices: Why revisiting and testing your ad copy, headlines, and even emoji use is critical in today's fast-scrolling environment. Funnel Continuity: How creating a cohesive experience from the ad click to the post-click can dramatically increase conversions. Retargeting Done Right: Why retargeting ads should provide something new, not just reintroduce your brand. These tactical insights can help you take your media buying and ad strategies to the next level, especially as Q4 approaches. https://oldmediaisdead.com/the-written-word/2015/10/29/top-ten-most-cryptic-and-esoteric-new-emoji Timestamps: [00:00] Avoiding Early Ad Mistakes [02:30] The Power of Proper Ad Copy and Headlines [05:00] Building Alignment in Ad Campaigns [08:00] Effective Calls to Action [11:30] Spooky Ad Retargeting Pitfalls [14:00] Dynamic Product Ads (DPAs) and Frames for Q4 [16:30] Fun Halloween Costume Ideas from the Team Hashtags: #MetaAds #AdOptimization #AdCopyTips #CreativeMarketing #DigitalMarketing #Retargeting #DynamicProductAds #DTCMarketing #Q4AdStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this episode of ClickFunnels Radio, hosts Ben and Chris welcome media buying expert Craig Myers, who shares insights from his extensive career managing ad spends totaling hundreds of millions globally. Craig discusses the art and science behind effective media buying, providing actionable strategies to enhance advertising efforts. The conversation also touches on Craig's personal life, highlighting his transition to a family-oriented lifestyle in the forest outside Toronto, where he balances work and parenting with two young children. Tune in for a crash course in media buying that combines professional expertise with relatable personal experiences! Check out Craig on LinkedIn and Facebook!

This Week: Emily Binder, Saul Colt, and Scott Monty join Bob to discuss WordPress in conflict, understanding "curation," YouTube's continued dominance, checking in on social's political performance, plus this week's #FairFailFoul. Read More  

In this episode, Tara Sands interviews Sheldon aka Shelly Hirsch! Shelly was the CEO of Summit Media (a subsidiary of 4Kids). He knows everything about Media Buying and the Toy industry and has tremendous insights into 4Kids. 4Kids Flashback is a behind the scenes podcast about the 4Kids era of television as told by the people who were actually there. 4Kids is the company that brought Pokémon, Yu-Gi-Oh!, One Piece and many other anime series to English speaking audiences. Our website is https://www.4kidsflashback.com/ Subscribe at https://www.patreon.com/4KidsFlashback for episodes one week early and ad-free plus bonus content! For merch go to https://4kids-flashback.printify.me/products Leave us a voice message at Speakpipe.com/4KidsFlashback Find our Autographs for Charity at https://www.ebay.com/usr/flashback4kids Watch videos at https://www.youtube.com/@4KidsFlashback. Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent or of this podcast and/or it's hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could analyze your ad creatives' performance and gain actionable insights in under a minute? Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies. This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions. Today, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about:

Have feedback or a question? Text us!SummaryIn this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.TakeawaysSeparating CTV from DOOH is essential for media buyers.Content adjacency enhances the effectiveness of advertising campaigns.DOOH is evolving with the integration of CTV principles.AdExact provides a platform for seamless campaign activation across channels.The ecosystem is opening up more buying streams for advertisers.Transparency in content adjacency is crucial for building trust with buyers.Omnichannel marketing is becoming a standard practice in advertising.Buyers are looking for easy-to-use platforms that simplify their workflow.Measurement and reporting are key components of successful advertising campaigns.DOOH offers advantages in terms of fraud prevention and real-time reporting.Chapters00:54 Understanding CTV and DOOH03:38 Content Adjacency and Its Importance05:33 The Role of AdXact in the Ad Ecosystem08:13 Activating Campaigns with AdXact Content Adjacency Engine 10:09 How the Content Selection and Curation Process Works17:21 Feedback from Media Buyers19:19 Measurement and Reporting in Omnichannel AdvertisingConnect with Rob here: https://www.linkedin.com/in/robert-o-abab7610/And Stephen here: https://www.linkedin.com/in/stephenbrooksla/News we covered:Why Separating CTV from DOOH Mattershttps://www.cynopsis.com/cyncity/ctv-and-dooh-advertising-whats-the-difference/37% of US Marketers Shift Ad Spend from Digital to prDOOH Campaignshttps://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.

I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say "too much." But then, over and over and over again, I get access to ad accounts that are blowing huge amounts of money on ads—gigantic, ridiculous, easily-solvable amounts of money. So I'm not going to shut up about it. Your media buying is a problem, and you need to know it. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠⁠⁠⁠⁠⁠https://bily.ai⁠⁠⁠⁠⁠⁠⁠⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠ FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠@andrewjfaris⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Peter Day (CEO of Optimize To Convert) discuss: - How Peter got started in the industry working with his brother - What led Peter to Pay Per Call / Lead Gen - Where is Pay Per Call headed over the next 5 years? - Consumer Generated Inbound Calls - Building a Successful Media Buying Team - Not Growing Fast Enough - When to Push Harder with Winning Offers - How to build out a "Corporate Team" - Offer Testing Strategies Official Sponsor: PIN-UP Partners - (https://t.me/limitlessEight_bot) Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Peter Day: OPTIMIZE TO CONVERT: https://optimizetoconvert.com/ YOUTUBE: https://www.youtube.com/@optimizetoconvert7825 INSTAGRAM: https://www.instagram.com/optimizetoconvert/ LINKEDIN: https://www.linkedin.com/in/peterday448/

Next in Media spoke with Sean Cunningham, president and CEO of the Video Advertising Bureau, on the industries debate over what constitutes premium content, and why in his view brands should demand far more control and transparency for their campaigns on social platforms.Takeaways:• State of the TV Ad Market: The TV ad market is in flux, influenced by shifts to streaming, social video, and significant changes in major players and distribution formats.• Importance of Premium Content: Premium video content is defined by being professionally produced, long-form, significantly engaging, and brand-safe, which distinguishes it from user-generated content and social videos.• Brand Safety Concerns: There is a growing emphasis on brand safety, with many advertisers becoming increasingly cautious about where their ads are placed, particularly on platforms that lack transparency.• Role of AI in Media Buying: AI and automation are becoming more integrated into media buying and planning, raising concerns about transparency and the potential for decreased brand safety.• Granularity in Ad Placement: Advertisers are demanding greater granularity and transparency in ad placement, including details about platform type, device, content length, and the nature of the content.• Trust and Partnership: The trust between marketers and media partners is crucial, particularly in ensuring that investments lead to effective advertising and that there is a clear path to remedy any issues that arise.• Evolving Role of Media Agencies: Media agencies must continue to evolve, offering sophisticated tools and strategies that go beyond traditional media buying to thrive in the changing landscape.• Dual Focus on Brand and Performance: Successful marketing strategies should balance long-term brand-building efforts with short-term performance goals.• Future of Premium Advertising: The industry needs to clearly define what constitutes a premium advertising experience to avoid commoditization and ensure continued investment in high-quality content. Guest: Sean CunninghamHost: Mike ShieldsSponsored by: Acast & Precise TVProduced by: FEL Creative

00:00 Introduction 02:49 Updates on Personal Projects 03:44 Discussion on Sweeps and Commercial Success 07:02 Product Launch and Inventory Management 10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences 29:16 Pivoting to Appeal to Different Demographics 35:45 Navigating the Different Stages of a Business 38:07 The Importance of Newness and Creative Diversity in Mature Businesses 50:09 The Effectiveness of Different Content Types 52:33 Evaluating the Worth of Retargeting 01:02:54 Balancing Brand Building and Direct Response Marketing Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martin, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that's reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you're a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let's dive in!

Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it. This episode is extremely actionable and I hope it helps you as much as it has helped my clients. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morenow.co/af.⁠⁠ BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET: Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠ AFP EPISODES REFERENCED IN THIS EPISODE: "4 Media Buying Rules Most People Get Wrong On Meta" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Next in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting overseas, how that impacts spending trends and the growth of commerce media. Takeaways• Retail media is at the crossroads of multiple digital dimensions and has seen a significant acceleration in recent years.• There is confusion around the potential applications of retail media outside of retail and whether companies should in-house the work or work with third parties.• Privacy regulations, such as GDPR, play a crucial role in the European market, and Epsilon focuses on creating campaigns for individuals while ensuring GDPR compliance.• Measurement in retail media is a key point of discussion, and identity resolution is essential for accurate tracking and attribution.• Staying above the noise in the industry requires delivering honest and humble messages and explaining the value and impact of the work being done. Guest: Alban VillaniHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

Have feedback or a question? Text us!Curious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI.

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media buys, leading to more effective campaigns and better return on investment (ROI). GroupM has integrated attention metrics into their performance-centric strategy, evolving with changing times and ensuring maximum value from every marketing and media dollar invested. Mars has found attention metrics to be correlated to business success, improving the effectiveness of their campaigns by understanding the quality of each impression. Adelaide is working to make attention metric data available in whatever way advertisers want, including via GroupM Nexus's custom algorithms. The use of attention metrics has led to responsible media investment, driving better outcomes and creating a positive feedback loop for advertisers, publishers, and consumers. The future of attention metrics includes embedding it in buying systems, scaling it across more digital platforms, and incorporating the data into planning tools. There is a need to evolve measurement models to shift from volume to value, aligning with the long-term effects of attention metrics in creating a shared understanding of quality and driving more trust in the market. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Welcome back to another exciting episode of the Business Growth Hacks podcast! In this episode, we discuss the complexities of media strategies with our expert guest, who has over 20 years of experience in the media industry. We explore the evolving landscape of media buying, the importance of understanding different generational behaviors, and how small businesses and agencies can maximize their marketing budgets. Our guest shares insights on navigating the shift from traditional media to programmatic buying and emphasizes the significance of having a well-thought-out strategy for your media investments.Key Points:- [00:00] - Introduction to the Business Growth Hacks podcast and the episode's focus.- [01:04] - Guest introduction and discussion on the evolution of media strategies.- [02:24] - The challenge of targeting different generations with specialized media strategies.- [03:40] - Small businesses' common misconceptions about media buying.- [04:42] - Defining media buying and the importance of a strategic approach.- [06:27] - Keeping up with the fast-paced changes in the media industry.- [07:40] - The impact of consumer behavior on media consumption and advertising strategies.- [08:23] - How the pandemic accelerated changes in media consumption habits.- [09:36] - Closing remarks and where to find more marketing tips and tricks.Business Growth Hacks is presented by Beefy Marketing, your go-to resource for growing your small business. Looking to boost your business's online presence, streamline your marketing efforts, or simply want expert advice on scaling up? Beefy Marketing has got you covered. Visit BeefyMarketing.com today and discover how they can help take your business to the next level.Thank you for tuning in to this episode of the Business Growth Hacks podcast! Don't forget to subscribe wherever you get your podcasts so you never miss an episode. For more marketing tips and tricks, follow Beefy Marketing on social media and visit our website to take your business to the next level. If you enjoyed this episode, please rate, follow, share, and leave a review. See you next time!

In today's episode, we're talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you're here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.In this episode:03:18 Ad trends: automation, AI, privacy regulations and opportunities.07:51 The balance between being creative and precise targeting in video formats.14:08 YouTube and Google's development of powerful video platforms.18:54 How the ad industry has simplified their tools for ‘average' users.20:09 How marketers need to adapt to platform changes for increased ad revenue. Resources mentioned in this episode:Google Ads Help Centre https://support.google.com/google-adsFace to face events More about our guests: Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies. Connect with Cory here: https://variable.mediahttps://twitter.com/coryhenke/https://www.linkedin.com/in/coryhenke/ Jyll is a Google Ads coach and marketing instructor servicing some of the world's largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses. Connect with Jyll here: https://www.linkedin.com/in/jyllsaskingales/https://jyll.mykajabi.com/newsletter-sign-up To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.Connect With: Henry Innis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.Connect With: Henry Innis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wed, 15 May 2024 04:00:00 +0000 https://www.adsventure.de/podcast/ a6d3a411798b51a3244d9ddfa43f8d4e In der heutigen Folge des Performance Playbook Podcasts spricht Florian darüber, wieso ROAS nicht gleich Deckungsbeitrag ist. Mit diesen Tipps zu Datentransparenz und den richtigen Erfolgskennzahlen, kannst du die Profitablität deiner Social Ads direkt verbessern. ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 92 full no Florian Litterst

In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam's journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale.We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads.Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success.We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today's market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth.Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand's marketing efforts. Whether you're aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand's success.Best,KunléChapters:(00:00) - Introduction to Scaling Your Brand (01:23) - The 2x eCommerce Podcast Begins (03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert (08:56) - The Birth of The Moonlighters Agency (09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue (11:54) - Inside The Moonlighters: Agency Structure and Strategy (15:30) - Demand Generation vs. Demand Capture: Maximizing ROI (24:27) - Navigating Data Accuracy in a Post-iOS Update World (26:33) - Decoding Digital Advertising: Insights and Strategies (27:16) - Navigating Attribution Settings and Conversion Insights (27:55) - The Trustworthiness of Google Data and Attribution Windows (29:32) - The Reality of Advertising Metrics: A Case Study (31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks (32:44) - Maximizing Business Growth Through Financial Modeling (37:40) - Exploring the Potential of YouTube Advertising (40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies (45:03) - The Power of Authenticity in User-Generated Content (47:36) - Planning for a Deeper Dive: The Promise of Part Two Guest Links:Website: Sam's Agency: The Moonlighters WebsiteLinkedIn: Sam's LinkedIn ProfileTwitter: Sam's Twitter HandleInstagram: Sam's Instagram HandleOther Links: none mentionedConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Sam Piliero - Guest

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show NotesConnect With: Rohit Maheswaran: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.Listen and learn in this episode!Key takeaways from this episode:Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.When working with an agency, it's important to seek high execution and strategy. Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.Business owners should look for the value gap when choosing an agency.While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.Recommended Sites:CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Josh Rosen is the President of Hotspex Media, a digital advertising agency ranked the #1 Media Buying and Planning Agency on Clutch. He oversees a team of VPs and Directors focused on ad operations, revenue operations, product, and customer success. With an ever-evolving digital ecosystem and changing client demands, Josh played a pivotal role in developing a unique product offering, Reticle AI, designed to be a self-serve tool for media planning and buying teams. He previously served as the President of Wave Digital Media, an independent trading desk for real-time digital media buys that was acquired by Hotspex. In this episode… The business world is more competitive than ever, and staying ahead of the curve requires a comprehensive digital marketing strategy. Unfortunately, many brands don't have the expertise to navigate the complexities of the digital ecosystem effectively. That's where a digital marketing agency comes in. With a dedicated team of experts to help with media planning and buying, businesses can take advantage of the latest digital marketing tools and techniques to reach their target audience and drive growth. Marketing expert Josh Rosen says that in today's digital landscape, these professionals can help businesses develop customized marketing strategies tailored to their specific needs and goals. He shares their journey running a digital advertising agency to make digital marketing better. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Josh Rosen, President of Hotspex Media, to discuss how they are helping companies thrive through digital advertising. Josh introduces the services Hotspex offers, the original idea behind Wave Digital Media before its acquisition by Hotspex, its business model, platform recommendations for digital marketing, and Reticle AI.

Robert Brill is the founder and CEO of Brill Media, a full-service digital media buying agency that helps businesses of all sizes grow through strategic advertising on platforms like Meta, Google, and beyond. In this episode you'll learn from Robert's 20 years of experience helping both large and small businesses on how to maximize your marketing efforts and gain valuable insights into your customers and target audiences through data-driven advertising strategies. You'll also learn how to scale your advertising on platforms like Meta and Google, the importance of testing creatives, and tips for building freedom and success in your business through strategic media buying. New Episodes every Monday!www.stringcastmedia.com

Phoenix Ha says media buying is like dating because there's so much noise. So, how can you create an ad that makes the audience feel like they've found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She's also one of the new instructors of our updated course, How to Run Facebook Ads 2.0.  Listen to Nathan and Phoenix discuss: The trend of deep discounting  How to win in media buying Building up valuable first-party data  The differences in attribution and tracking tools  Find the quiet with ad creative  Why static is on the comeback  Ad variations and A/B testing  How to make ads outside the box  AI tools for paid media  Why we'll never go back to ads before iOS 14 And much more media buying advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Ralph and Kasim embark on a forward-thinking journey into the evolving sphere of digital marketing as the year 2024 approaches. They expertly navigate the collaborative strengths of Google and Meta ads, highlighting how the strategic use of these platforms in tandem can significantly amplify marketing outcomes. Additionally, the episode delves into the revolutionary influence of AI in shaping contemporary marketing strategies. Ralph and Kasim offer in-depth insights into why the integration of AI is indispensable for enhancing the effectiveness of marketing campaigns and securing a competitive edge in today's fast-paced digital marketplace. Chapters:00:00:00 - Kick-Off: Introduction and Preview of Traffic and Conversion Summit00:07:15 - Exploring Opportunities: Joining the Driven Mastermind00:08:20 - Industry Evolution: Tracing the Path of Digital Marketing00:12:54 - AI Revolution: Its Impact on Digital Marketing Strategies00:19:50 - Navigating Challenges: Addressing Attribution in Today's Marketing Landscape00:23:26 - Shifting Paradigms: New Trends in Media Buying and Digital Marketing00:26:04 - Wrapping Up: Anticipation for the Upcoming Traffic and Conversion SummitLINKS AND RESOURCES:Traffic and Conversion SummitTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!