Podcasts about Media buying

Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.

Subscribe to DTC Newsletter - https://dtcnews.link/signupOrigin owns its entire supply chain. The thread, the brass, the leather, the denim, all of it made or sourced in America, in their own factories. That sounds like a constraint. Justin Parker explains why it is actually the brand's biggest growth lever.Justin runs e-commerce at Origin, the American-made apparel brand born in jiu-jitsu gear and now backed in part by Jocko Willink. He sits at the intersection of marketing, ops, and manufacturing, and that vantage point is exactly what makes the AI stack so powerful for him.What you will learn:How owning manufacturing let Origin pull a planned-for-June product into the line overnight when a hoodie went viral in JanuaryWhy Origin uploaded its 20-page production tech packs into Moby, and how that turned a marketing tool into something that diagnoses manufacturing defectsHow they run 100% internal media buying through an agentic media buyer, and the one question Justin asks it: "what in your context made you decide to pause this ad?"Why branded search spend got flagged as non-incremental, and how goal-setting changes what the AI doesHow the e-commerce team stopped hiring internally while the rest of the business keeps net hiringWhere Justin thinks the role is going next: agent orchestration and one centralized goal pushed down to every business unitWho this is for: DTC founders and operators, e-commerce and growth leads, anyone figuring out how to actually deploy AI agents inside a real business.What to steal: Justin's approach to context loading. The output you get from any AI tool is capped by the context you feed it. He spent an afternoon uploading product blueprints one PDF at a time, and it changed what the tool could do.Timestamps:0:00 Origin's Unexpected Maduro Viral Moment2:01 Building an American-Made Supply Chain7:00 Pricing Premium Products in a Competitive Market15:02 How Vertical Integration Creates a Growth Advantage22:18 Inside Moby AI and Agentic Media BuyingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Nick Richardson joins The Great Battlefield podcast to talk about running digital media programs at the DCCC and founding Context, a tool to make better decisions on social media spending and to identify trends online that impact a paid media budget.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die verhaltensorientierte Ebene von Kundenbindung an und warum Bindung und Loyalität nicht dasselbe sind. Was unterscheidet Verbundenheit von Gebundenheit? Welche vier Kundentypen entstehen, wenn man beides kombiniert? Warum ist die Weiterempfehlung eigentlich die Krönung einer echten Kundenbeziehung – und was steckt psychologisch dahinter?____________________________________________Marketing-News der Woche:⁠Bahlsen macht aus dem Videopodcast ein MarkenformatPiCK UP! von Bahlsen erreicht mit dem Videopodcast UP!DATE laut rund 5 Millionen Impressions. Das Format wird nicht als einzelner Content-Piece gedacht, sondern als Materialbasis für TikTok, Instagram und Community-Kommunikation. Das Set greift die Marke subtil auf, ohne nach Werbefilm auszusehen. Onlinehandel wächst trotz Sparlaune weiterDer aktuelle Online-Monitor des HDE zeigt laut absatzwirtschaft: Der Onlinehandel in Deutschland koppelt sich teilweise von der schwachen Konsumstimmung ab. Für 2026 erwartet der HDE ein Plus von 4,3 %, der stationäre Handel liegt bei 1,6 %. Wichtig für digitale Werbung: KI-Assistenten werden stärker für Preisvergleiche genutzt. Sichtbarkeit entsteht damit auch in KI-gestützten Kaufentscheidungen.Programmatic Advertising wird agentischerAdform und Adsquare integrieren laut MEEDIA das Agentic Real-Time Framework in die Adform-DSP. Externe KI-Agenten sollen datenschutzkonform mit Signalen in Echtzeit arbeiten können, ohne dass Daten die Plattform verlassen. Media Buying wird automatisierter, aber nicht automatisch besser. Datenqualität bleibt der Hebel.Marketing-Stimmung fällt auf Sechs-Jahres-TiefDas BVMC-ifo Marketing-Barometer meldet für die Mai-Erhebung, dass sich die Stimmung in der deutschen Marketingbranche zum dritten Mal in Folge verschlechtert hat. Das Marketing-Geschäftsklima ist so schlecht wie seit 6 Jahren nicht mehr. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

KI macht technisches Wissen für alle Nutzer zugänglich. Der wahre Erfolg hängt nun von deiner Taktik ab. Validiere KI-Ergebnisse immer kritisch mit deinen eigenen Daten. Willst du tiefer in diese Themen eintauchen? Dann komm am 21. September zum Ads Camp nach Köln. Dort trifft sich die Elite zum echten Wissensaustausch. Sichere dir jetzt dein Early-Bird-Ticket bis zum 21. Juni unter [www.adscamp.de](https://adscamp.de/). Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

KI macht technisches Wissen für alle Nutzer zugänglich. Der wahre Erfolg hängt nun von deiner Taktik ab. Validiere KI-Ergebnisse immer kritisch mit deinen eigenen Daten. Willst du tiefer in diese Themen eintauchen? Dann komm am 21. September zum Ads Camp nach Köln. Dort trifft sich die Elite zum echten Wissensaustausch. Sichere dir jetzt dein Early-Bird-Ticket bis zum 21. Juni unter [www.adscamp.de](https://adscamp.de/). Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input.

KI macht technisches Wissen für alle Nutzer zugänglich. Der wahre Erfolg hängt nun von deiner Taktik ab. Validiere KI-Ergebnisse immer kritisch mit deinen eigenen Daten. Willst du tiefer in diese Themen eintauchen? Dann komm am 21. September zum Ads Camp nach Köln. Dort trifft sich die Elite zum echten Wissensaustausch. Sichere dir jetzt dein Early-Bird-Ticket bis zum 21. Juni unter [www.adscamp.de](https://adscamp.de/). Wenn Du über alles aktuelle im Social Ads Kosmos Bescheid wissen möchtest, abonniere gerne unseren Podcast. Hier kriegst Du deinen wöchentlichen Nerds-Input. 🤓 Hier geht es zum [Blog](https://www.dienerds.com/blog), zu unseren [offenen Stellenanzeigen](https://www.dienerds.com/jobs-bei-den-nerds) und zu unserem [Kontaktformular](https://www.dienerds.com/kampagnensteuerung).

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.The first story this week is the four tech giants collectively earning over $100bn in ad revenue in Q1 of 2026, with Alphabet in the lead. The team discuss areas of growth for the walled gardens and the 'squeeze' of the open web. The second dives into generational differences in news consumption habits, and how news brands can turn that trust into value for advertisers and agency partners. Finally, Omnicom has been testing live media buys with AI agents, cutting out the ad tech middlemen. What does this mean for agencies, and how dramatically could it change the ad tech landscape?0:00 Introduction0:58 How much did Meta, Alphabet, Microsoft, and Amazon earn in ad revenue in Q1?9:45 How are different age groups accessing news?20:01 How is agentic media buying changing the ad tech landscape?

Episode description In this episode of Next in Media, Mike Shields sits down with Kristina Canada, CMO at Net Conversion, a 19-year-old independent marketing and analytics agency based in Orlando that's in the middle of a serious growth push — with a new Chicago office, a recent acquisition of CTV specialists Elevate the Outcome, and a philosophy rooted in measurable business outcomes over vanity metrics. Kristina and Mike dig into why independent agencies are experiencing a renaissance right now as clients seek out agility and transparency. They unpack Net Conversion's approach to making CTV a true performance channel without losing the brand-building benefits, and get into the agency's pragmatic but skeptical stance on AI — from arguing with Google reps about Performance Max to building their own internal chatbot and copilot tools for analysts. Key Highlights

On today's MadTech Daily, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend seeing 30.5% growth in Q4 2025. 

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.WASTENOTWasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth. Get ad exclusions that finally work at https://wastenot.io.

L'ère du ciblage publicitaire manuel est-elle définitivement révolue ? Dans ce nouvel épisode du Shop des Titans, on reçoit Thomas Jossomme, fondateur de l'agence d'acquisition XPLR. Il nous dévoile pourquoi la rentabilité de vos campagnes sur Meta et Google ne dépend plus de vos paramétrages techniques, mais de la structure de vos flux produits et de votre stratégie créative.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Cody Plofker is the CEO of Jones Road Beauty and one of the hosts of the Marketing Operators Podcast. Follow Cody on X at http://x.com/codyplof. Get the Marketing Operators Podcast at https://www.9operators.com/podcast/marketing-operators.Get Kurt Bullock's dashboard app at https://tools.producedept.co/.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠⁠podcast@ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

In this episode of Always Be Testing, host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former operator at brands like Expedia and Blue Nile. After successfully scaling and exiting her agency, Lacie is now building Media Pack—an AI-powered platform designed to modernize and streamline how brands buy media.The conversation explores Lacie's journey across brand-side, agency, and startup environments, highlighting how real-world frustrations led her to build solutions rooted in efficiency and transparency. From the broken workflows of flat-fee media buying to the lack of standardization across the industry, she unpacks the core problems that still slow teams down—and how AI is now making it possible to rethink the entire system.Beyond product and tech, the episode dives into the mindset behind building and scaling—from making decisions beyond data, to taking risks before feeling “ready,” to focusing on what truly creates differentiation. It's a grounded and insightful look at what it takes to build in today's AI-driven landscape while staying anchored in real customer needs.

Is media buying dead or just evolving? Cody Plofker, Connor MacDonald, and Connor Rolain unpack Meta's integration of Manus AI into Ads Manager and explore what it signals for the future of paid growth. The hosts discuss whether AI-driven automation is making traditional media buying obsolete and what this shift could mean for ecommerce teams navigating an increasingly agent-led landscape. The squad also covers how they're already applying AI inside their brands, from campaign execution to CRO workflows + internal tooling — evolving growth roles, cross-channel decision-making, and how teams are rethinking structure in response to more capable AI systems. Powered By Motion Creative Strategy Bootcamp https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_source=marketing-operators-podcast&utm_medium=sponsor&utm_campaign=marketing-operators&utm_content=creative-strategy-bootcamp-2026Richpanel https://9ops.co/richpanelAftersell https://9ops.co/4i3bb5Rivo https://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsOperators Newsletter https://9operators.com/

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.Topics discussed in this episode:  Why a 3x ROAS might still mean losing money.How vanity metrics point brands in the wrong direction.What makes MER a cleaner way to track impact.Why ROAS is easy for media buyers to inflate.How to sync Shopify and Meta for better tracking.What "A-plus players" with brand experience offer.How a 12-month forecast ensures future profitability.Why lifestyle brands keep creative close to home.What CFO-grade tools reveal about true contribution. Links & Resources Website: https://www.sunnysidecalifornia.com/LinkedIn: https://www.linkedin.com/in/mattraminick/ Instagram: https://www.instagram.com/sunnysidecaliforniaGet access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In Episode 176, Maarja Hewitt and Tony Miller, Ad Advance's Director Programmatic Strategy, discuss Amazon DSP's shift to the Open Internet with new partnerships from Roku, Disney, Netflix, and Spotify. Key takeaways include:One-Stop Shop: Amazon DSP expands to offer video and audio ads across the Open Internet.Unified Media: Solves fragmentation by offering better frequency control and measurement.New Opportunities: Roku, Disney, and Netflix partnerships unlock unique reach and global scaling.Audio Expansion: Platforms like Spotify and SiriusXM bring addressable, programmatic audio to DSP.2026 Outlook: A reset in media planning with unified reach and outcome-based strategies.Tony also shares his thoughts on how brands can adapt to this new DSP landscape.

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Andy Sulhoff, founder of Lodestone Collective, to break down how custom AI systems (not just “vibe-coded” zaps and tools) are becoming the core competitive advantage for performance agencies.Andy shares why he bet early on custom AI development with 8 Figure Agency, how they're building an internal “AI brain” on top of their data using an MCP server, and how that's already saving 2–3 hours per client, per week across each pod.They dig into the difference between stacking brittle automations vs. building on a proper data layer, how Lodestone is using AI to power Slack-based reporting, Google Ads performance monitoring, discussion guides, and follow-up workflows, and why Andy believes agencies only have a 1–3 year window to build real IP before the market catches up.If you run a digital marketing or media-buying agency and you're serious about capacity, margins, and defensible IP going into 2027–2028, this is the blueprint.Chapters & Timestamps— Why Custom AI Will Decide Which Agencies Survive— What Lodestone Collective Does & Why AI Was a No-Brainer— Vibe-Coded AI vs. Real Data Foundations— Capacity, Not Just Productivity: Handling 50 Clients Instead of 15— Inside Lodestone's AI-Powered Reporting & Slack Performance Hub— Profit, Flexibility, and Keeping Talent Happy— The AI Product Roadmap: Reporting, SEO, CRO & Conversion Gains— People, Process, (Silent) IP: Building a Real Moat With AI— The Innovator's Curve & Why Waiting Is Dangerous— Final Advice & Where to Find AndyTo learn more go to 8figureagency.coReach Andy on - https://golodestone.com/

SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Jeff Shannon, co-founder of Pilothouse, an eight-figure performance digital marketing agency serving e-commerce and DTC brands.Jeff breaks down how they went from affiliate media buyers to building one of the most influential DTC media engines in the space—combining an agency, a newsletter, and a podcast into a single growth flywheel.If you run a digital marketing agency and you're thinking about newsletters, media, performance-based pricing, or how to position for AI without burning millions on tools, this conversation is a blueprint.⏱ ChaptersChapters & Timestamps– Cold Open & Intro– Who Is Jeff & What Is Pilothouse?– From Affiliate Arbitrage to Content-Led Growth– Proving the Newsletter & Going All-In– 150K Subs & Negative CAC for the Agency– Would Jeff Start a Newsletter in 2025?– Jordan's Newsletter & Monetization Strategy– When Sponsorships Make Sense (and When They Don't)– Multiple Legs on the Stool: Beyond Newsletters– The Three Biggest Growth Levers to 8 Figures– Performance-Based Pricing & Paying Talent Big Upside– Risk-Reward Models & the New Agency Standard– Life as a Non-Day-to-Day Founder– Founders vs Operators: Knowing Your Seat– How Pilothouse Is Positioning for AI (2026–2027 View)– Move Fast or Get Left Behind– Where to Find Pilot House, DTC, and Join Agency– Outro & Event PlugTo learn more go to 8figureagency.coTo reach Jeff - https://www.pilothouse.co/

"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a month. His solution is a profitability-first framework that tracks new customer contribution margin daily and calibrates creative output to what your budget can actually support. Also discussed: why Meta told him to stop hook testing, and the $25K Cardi B ad he hated that completely crushed.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSAd Pros: https://adpros.comNehal on Instagram: instagram.com/nehalkazimNehal on LinkedIn: linkedin.com/in/nehalkazimWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and guest host Meredith McKeough dig into what's changed with Meta's Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you're not online.Recorded live at the Telus Convention Centre during SocialWest 2025, Canada's largest marketing conference, welcoming over 900 professionals from across the country.

Envoyez-moi un message.

Think you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated growth opportunity. Miranda proved it's possible to find incremental customers, better ROAS, and massive scale—all while simplifying your account structure.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Miranda and Cuddle Clones(07:54) The Journey from Zero to $80,000 a day.(13:27) Targeting, Media Buying and Creative on AppLovin(17:03) Understanding AppLovin(19:38) Analyzing Customer Behavior and Incrementality(22:59) Fermat: Optimize Shopper Experience with AI(23:53) Limitations on AppLovin and Final Thoughts(31:15) Crafting Compelling Ads(37:24) Analyzing Successful Ad Elements(42:17) Targeting and Audience Engagement(46:27) Brand Recall and Interactions(50:25) Utilizing AI for Ad Optimization(53:35) Creative Diversity and Longevity(58:41) Final Thoughts(01:03:08) Save Money and Connect Your Marketing Channels with Channable—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connect with Miranda on X: https://x.com/mirandpettingerCuddle Clones: https://cuddleclones.comAppLovin: https://www.applovin.com/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comSponsor Offer | Channable (Mention Ecommerce Evolution): https://channable.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

We talk real strategies for customer targeting, audience “alchemy”, and Adam's hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he's publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.

In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

The trio is back together and today we're getting into the topic of the evolution of the media buying role, and how media buying has transformed from button-pushing inside ad platforms to a more strategic role that demands creativity, data fluency, and taking ownership of the entire customer funnel. We explore friend-of-the-show Taylor Holiday's growth engineer concept, how automation is reshaping the skill set needed, and we compare notes on how our companies are structuring our growth and paid media teams.From this, we get deeper into hiring and team culture - what traits we look for in senior marketing hires, how to build and curate self-starting teams, the importance of cultural fit, why marketers today must act like CEOs of their channels, and more.Watch the last week's episode for more on hiring for marketing: https://open.spotify.com/episode/4uFeSjSwBqe1e39cLQI78x?si=SZH0mEDkQU6VTqX9_QgMkQIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:06 - Deconstructing a Successful Product Launch00:22:35 - The Evolving Role of the Media Buyer00:37:48 - The "Marketer First" Mindset00:51:49 - How to Hire for a High-Performance Culture01:03:02 - Going Beyond the Resume to Find the Right FitPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of Next in Media, Mike Shields sits down with Michael Komasinski, CEO of Criteo, to unpack how one of ad tech's best-known companies has reinvented itself for a privacy-first world. Once synonymous with retargeting, Criteo has successfully evolved into a powerhouse in retail media, supporting more than 230 retailers and $160 billion in GMV.Michael shares how the company's early investments in addressability technology and diversification under Megan Clarkin laid the foundation for long-term resilience. He also discusses the industry's next big shifts from the end of “easy money” in retail media to the rise of agentic workflows, AI-powered ad optimization, and Criteo's surprising new partnership with Google. Key Highlights:

On today's podcast episode, we discuss the moving target that is consumers' perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Senior Analyst, Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-ad-dilemma-consumer-trust-controversial-ads-future-of-media-buying-behind-numbers     © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

Ready to scale with precision? Apply now to access Tier 11's expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it's no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution. John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy. If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results.In this episode:- Understanding model data in advertising- The role of attribution in scaling campaigns- What percentage of ad data is modelled?- Content diversification strategies- Meta's role in ad spend allocation- Evaluating ad performance beyond CPA- Where to learn more and get helpMentioned in the Episode:Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic Listen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire...

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough. In today's episode, Tier 11's John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business. Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It's time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.In this episode:- Current shifts in digital media and campaign targeting- The impact of Google and Meta's merged campaigns- ‘First click edge tagging' for marketing attribution- Aligning ad goals and creatives with business objectives- Case study: Beauty brand cutting CPA from $27 to $7- Understanding model data and algorithm impactListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, Abby & Henry from Pilothouse break down what it means to build real strategy for DTC brand growth. They explain how many brands today are stuck optimizing what already worked — rather than asking who the right audience is, what their pain points are, and how to speak to them.What we cover: • Defining real audiences & personas — how to move away from “Meta placing you” to targeting who truly values your product. • Lifetime value, product curation, NCAC & AOV — choosing what to push, upsell, or abandon. • Creative & messaging that connect across funnel stages — why the same creative at every stage fails. • Strategy informing all channels — landing pages, email, ads, CRO & more.“The game in 2020 was easy — now you're paying for a strategy that works.”Whether you have a growing DTC brand or are scaling, this episode gives you concrete frameworks to sharpen your strategy, escape the spin cycle, and unlock long‑term performance gains.Timestamps00:00 Strategy vs. Easy Growth in DTC02:45 The Role of an Account Strategist05:30 Integrating with Brand Teams Across Channels07:50 Unlocking New Audiences with Strategic Shifts11:20 Why Lifetime Value Should Shape Your Strategy15:30 Escaping the Tactical Spin Cycle18:00 Building Effective Top-of-Funnel Creative20:00 What a Strategic Audit Looks Like22:00 The True Meaning of “Better” Creative25:20 Why Deep Audience Research Drives Long-Term Growth26:40 The Future of Media Buying and Creative StrategyHashtags#DTCMarketing #EcommerceStrategy #MediaBuying #AdStrategy #GrowthMarketing #CustomerAcquisition #DigitalMarketing #CreativeStrategy #MarketingPodcast #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIACody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40//Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You'll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta's bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.If you're looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.//CHAPTER TITLES:00:00:38 - Key Things For Your Meta Creatives00:05:00 - Media Buying & Correct Approach00:11:55 - Value Optimization00:14:01 - Delay In Purchase Behaviors00:20:25 - Daily Forecasting00:22:50 - Hourly Forecasting00:24:33 - Learn and Take Notes//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Anthony Paluzzi (CEO of PALO) discuss:- Contact.io, ACA Summit and other upcoming conferences- Building Vertically- Going deeper into building PALO's internal media buying and moreFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Anthony Paluzzi:PALO: https://palomobile.com/INSTAGRAM: https://www.instagram.com/paluzzi/LINKEDIN: https://www.linkedin.com/in/paluzzi/

In this episode, we dive into the world of media buying with insights from industry experts. Discover how to effectively run Facebook ads in 2025 with proven strategies from seasoned agency owners.  We explore creative diversification, ad account structuring, and optimization techniques tailored for ecommerce and DTC brands. Learn how to reduce ad frequency, test new creatives, and balance quality versus quantity for maximum impact.  Gain actionable advice on scaling Facebook ads, improving conversion rates, and staying ahead with the latest advertising trends. Time stamps: 00:06:51 — ABO Testing with Multiple Variations Isolate concepts and quickly spot winners. 00:07:00 — Immediate Scaling in Testing Phase Don't wait: scale right away when you see traction. 00:07:08 — Post ID Scaling to ASC+ Move winners to Advantage Shopping+ for higher budget spends. 00:07:21 — Cost Cap Strategy for Weekend Scaling Unlock spend when conversion rates spike. 00:07:32 — Alignment: Ad Copy & Landing Page Ensure copy, angle, and landing page match perfectly. 00:07:44 — Whitelisting Influencer Ads Boost results through whitelisted influencer campaigns. 00:08:03 — Leveraging Topical & Tariff Messaging Capitalize on trending topics or tariffs for relevance. 00:09:25 — Audit-First: Problem Diagnosis Before Launch Begin with a deep audit to pinpoint big wins. 00:09:58 — Relaunching Past High-Performing Post IDs Revive dormant winners for instant traction. 00:11:36 — Dynamic Testing Budgets & CBO Switch Adjust testing strategy based on hit rates. 00:12:01 — Re-Optimization and Scaling Conversations Iterate based on results: scale, re-optimize, or pull back. 00:13:58 — Team-Driven Creative Strategy Ideation Guide in-house or external teams for fresh concepts. 00:14:48 — Mining User Content from Instagram Tags Source genuine creative from tagged customer posts. 00:26:22 — Resurrection: Duplicating Dying Ads for New Life Duplicate ads to ‘resurrect' their previous performance. Join us for a comprehensive guide to mastering media buying in the modern age.  Check out Marin's Youtube where he shares these insights regularly: https://www.youtube.com/@UCzAGEQQ-RaqUjpXeDKGkI0Q   Connect with Marco and me here: The Performers Newsletter: https://www.blog.theperformers.io/subscribe  The Performers Agency: https://theperformers.io/  The Performers Mastermind: https://theperformers.io/mastermind-community Marco'sAgencies: https://www.ctrfactory.com/  https://www.shepherdagency.co/  #marketing #growthmarketing #ads #advertising #creativity #psychology #entrepreneur

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech's integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold.     About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course       Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather's Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather's Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect     Meet Our Guest: Heather Macaulay – President, MadTech Connect on LinkedIn     Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-/     Learn Programmatic: As a TEAM: heleneparker.com/workshop As a Programmatic Ninja: heleneparker.com/course Newsletter: heleneparker.com/newsletter Programmatic Digest LinkedIn YouTube  

In this episode, we're joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won't drive results on its own. James shares how he's using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them.James also walks us through how he's thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat.To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now.Want to submit your own DTC or ecommerce marketing question? ⁠⁠Click here⁠⁠.00:00 Introduction 04:33 The Evolution of Boring Marketer08:41 Understanding Agents vs. Workflows12:50 The Year of Efficiency in AI17:40 Getting Started with AI Workflows21:27 Research and Analysis with AI28:46 Vibe Coding vs. Traditional Automation36:25 Tactical Approaches to Creative Generation42:32 Scraping Ads and Analyzing Competitors46:19 Building a Unique Marketing Brief48:16 Learning to Use AI Tools Effectively50:08 The Future of AI in Marketing58:59 Creating a Brand Analysis01:01:00 The Future of AI Tools in E-commerce01:05:09 Closing the Loop with AI Workflows01:11:31 Building a Shopify Site with AI01:22:45 The Future of Media Buying with AIPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Dre Harrison introduces a special episode of Tank Slappers, featuring a sit down interview with former rider, LCR Team Principal and new President of the IRTA, Lucio Cecchinello. In a wide-ranging interview, Lucio talks about what he misses most about being a rider, his new role as IRTA President, and what it was like juggling being both a rider and a team boss at the same time. There's also a chat about his partnership with Honda, and having the last two wins the manufacturer has earned in MotoGP.  There's also a deep dive into what he thinks of Liberty Media, whose takeover of MotoGP is imminent, what the sport can learn from Formula 1 in terms of fandom, entertaining and sporting merit, and how he thinks the 2027 regulations could shake up the sport, and what the other manufacturers can learn from Ducati's dominance. 

After being laid off during pregnancy, falling deep into debt, and nearly walking away from business altogether, Diana Burgos chose something else: to rebuild, in her own way. In this episode, we talk about what it looks like to grow a business after everything falls apart—and how to do it without burning out. From learning to trust yourself again to setting boundaries as a mom and agency owner, this one's a powerful reminder that progress doesn't always look like hustle. Sometimes it looks like healing, starting small, and getting brutally honest about what success really means.  

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

(3:00) Softball regional opens on Friday, the keys to a national title run(8:00) No drama at ACC Spring Meetings but FSU path forward remains the same(13:00) Hope on the horizon for tangible fixes to broken CFB system(s)(23:00) ESPN (writer) sees path to 10 win for FSU(26:00) More fuel to Corso, Gameday in Tallahassee for Week 1?(30:00) Generating Discussion sparked by Cummins(43:00) FSU trivia(54:00) FSU special teams(1:05:00) Last allowable mailbag venting rant about 2024Music: Scott Sellers - Stuck In A Dreamvitaminenergy.com | Shake it and take it!

(3:00) Softball regional opens on Friday, the keys to a national title run(8:00) No drama at ACC Spring Meetings but FSU path forward remains the same(13:00) Hope on the horizon for tangible fixes to broken CFB system(s)(23:00) ESPN (writer) sees path to 10 win for FSU(26:00) More fuel to Corso, Gameday in Tallahassee for Week 1?(30:00) Generating Discussion sparked by Cummins(43:00) FSU trivia(54:00) FSU special teams(1:05:00) Last allowable mailbag venting rant about 2024Music: Scott Sellers - Stuck In A Dreamvitaminenergy.com | Shake it and take it!

In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone's watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider's look at what it takes to create meaningful connections and successful campaigns in today's video-first world.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who's seen it all. Today, he's sharing his insider insights on how this year's Prime Day is shaping up to be different from years past. Don't miss it — tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Damiano discuss: The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What's changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical. Prime Day Is Won Before It Begins: Success isn't defined by the deals you run during Prime Day—it's shaped in the weeks and months leading up to it. A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage. Unlocking Amazon's New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all. May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions. Real-Time Agility on Prime Day: Ideally, you're so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart. The Surge Doesn't Stop on Prime Day: Prime Day isn't the finish line—it's the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth. Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.   MENTIONED IN THIS EPISODE Don't forget to check out part 1 of this Prime Day Prep series! Access this in blog format! Part 1 here! Connect with Senior PPC Manager, Damiano Ciarrocchi Connect with our host, Julie Spear Connect with our host, Jordan Ripley

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: Bob Regular  https://www.linkedin.com/in/rregular/  Infolinks Media  http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/