Podcasts about Ad fraud

سبحان فروغی، مدیرعامل و هم‌بنیانگذار تپسل، پلتفرم پیشرو تبلیغات دیجیتال در ایران. کسی که با یه حرکت بزرگ و خبرساز، مالکیت کافه بازار، بزرگترین اپ‌استور ایرانی، رو به دست آورد.تپسل با شبکه تبلیغاتی هوشمندش، به کسب‌وکارها کمک می‌کنه تا دیده بشن و رشد کنن. از تبلیغات ویدیویی تو بازی‌ها شروع کردن و با تمرکز روی «تبلیغات نتیجه‌گرا» و استفاده هوشمندانه از هوش مصنوعی از همون روز اول، حسابی تو بازار جا باز کردن.توی این قسمت رفتیم سراغ داستان این خرید بزرگ و پرماجرا. چرا تپسل کافه بازار رو خرید، در حالی که قبلاً کافه بازار قصد خرید تپسل رو داشت؟ چه مسیری رو طی کردن و چه رقابت سنگینی برای این خرید وجود داشت؟ سبحان از جزئیات مذاکرات، استراتژی پشت این تصمیم مهم و آینده‌ای که برای این ترکیب قدرتمند متصور هستن، صحبت کرد.صحبت‌ها فقط به این خرید محدود نشد. از نقش هوش مصنوعی (که سبحان خودش هم ارشد هوش مصنوعی از شریف داره) تو شکل‌گیری و رشد تپسل تا تأثیر شگفت‌انگیز AI بر آینده کسب‌وکارها و دنیای تبلیغات حرف زدیم. برنامه‌های تپسل برای ورود به بورس، نگاهشون به بازارهای بین‌المللی و حتی پتانسیل شکل‌گیری یه بازوی سرمایه‌گذاری جدید بر اساس دیتای منحصر به فردشون، از بحث‌های داغ این گفتگو بود.00:00 پیشگفتار 0:04:00 معرفی تپسل و کارکرد آن 0:05:17 شروع تپسل: تبلیغات ویدیویی موبایل 0:09:56 نقطه عطف: تبلیغات نتیجه‌گرا 0:18:39 چالش تقلب (Ad Fraud) و راهکارها 0:23:45 نقش هوش مصنوعی از ابتدا 0:27:41 تاثیر هوش مصنوعی مولد (Gen AI) 0:40:09 فعالیت‌های دیگر تپسل (گیم، متریکس) 0:44:20 ارتباط فعالیت‌ها با خرید کافه بازار 1:00:31 داستان کامل خرید کافه بازار 1:12:00 ارزش‌گذاری و رقابت در خرید 1:21:04 تغییرات اکوسیستم استارتاپی 1:24:23 همکاری و هم‌افزایی با کافه بازار 1:27:23 نگرانی از انحصار پس از خرید 1:35:59 قدم‌های بعدی: نگاه به ایکامرس 1:39:14 پتانسیل تپسل ونچرز (Tapsell Ventures) 1:43:20 وضعیت ورود به بورس (IPO) 1:45:13 برنامه‌های بین‌المللیSobhan Foroughi, CEO and Co-founder of Tapsell, Iran's leading digital advertising platform. The man who made a big, headline-grabbing move by acquiring Cafe Bazaar, Iran's largest app store.Tapsell, with its intelligent advertising network, helps businesses get noticed and grow. They started with video ads in games and, by focusing on "Performance Marketing" and smartly using artificial intelligence from day one, firmly established themselves in the market.In this episode, we delve into the story of this major and eventful acquisition. Why did Tapsell buy Cafe Bazaar, when Cafe Bazaar had previously intended to buy Tapsell? What journey did it involve, and what intense competition surrounded this acquisition? Sobhan discussed the details of the negotiations, the strategy behind this crucial decision, and the future they envision for this powerful combination.The conversation wasn't just limited to this acquisition. We talked about the role of artificial intelligence (Sobhan himself holds a Master's in AI from Sharif) in Tapsell's founding and growth, to the amazing impact of AI on the future of businesses and the advertising world. Tapsell's plans for an IPO, their outlook on international markets, and even the potential for forming a new investment arm based on their unique data, were among the hot topics of this discussion.---شرکت ارائه‌دهنده خدمات میزبانی وب - لیموهاست https://limoo.host**اطلاعات بیشتر درباره پادکست طبقه ۱۶ و لینک پادکست‌‌های صوتی** https://linktr.ee/tabaghe16#پادکست #طبقه۱۶ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok's uncertain future to Spotify's programmatic power play, here's what went down. This week's highlights: TikTok's next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin's algorithmic advantage and Amazon's ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption. Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.” Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It's a clear move to democratize access and tap into the growing SMB market. WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Hidden Drain on Your Ad Budget - Fighting Ad Fraud  Guest: Rich Kahn - Co-Founder & CEO of Anura Host: Marcia Riner - Business Growth Strategist of Infinite Profit®

Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multiple companies, including an Inc. 5000 business, and was honored with the Ernst & Young Entrepreneur of the Year Award for Technology. Now, with Anura, he is on a mission to expose and eliminate fraud in digital advertising, helping businesses protect their ad spend and improve campaign performance.In this episode, you'll discover:From Early Internet Pioneer to Ad Fraud ExpertHow Rich's fascination with ARPANET and early online networks led him to launch innovative digital ventures, eventually culminating in Anura.The Hidden Cost of Ad FraudHow fraudsters—including organized crime syndicates—exploit programmatic advertising, costing businesses billions annually.How Anura Detects and Prevents FraudThe difference between general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), and why most fraud detection solutions fall short.The Real Impact on Brands and AgenciesWhy 25–50 percent of programmatic ad traffic is fraudulent and how companies unknowingly waste millions on non-human impressions.How to Protect Your Business from Ad FraudRich shares practical strategies for brands and agencies to detect fraud, optimize their ad spend, and demand accountability from ad platforms.Building a Resilient Business in Digital MarketingLessons from Rich's entrepreneurial journey, from bootstrapping businesses to navigating industry shifts and staying ahead of fraudsters.Rich's Top Tips for Businesses and MarketersDon't hire friends—business and personal relationships don't always mix.Always validate your marketing data—bad data leads to bad decisions.Set up a retained earnings account to fund growth opportunities without external capital.Connect with Rich and Learn MoreWebsite: AnuraLinkedIn: Rich Kahn

Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.In this episode of World of DaaS, Mark and Auren discuss:The $100B digital ad fraud economyWhy marketing data is wrong but worksThe death of cookies and what's nextBuilding sustainable independent adtech companiesThis episode of World of DaaS was brought to you by Alkemi. Check out alkemi.ai to learn how Alkemi can help you unlock the AI market.Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Mark Zagorski on LinkedIn.Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Today, we're joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:Why digital marketing is a hot spot for fraudstersThe numerous benefits of reducing fraudHow to increase Return on Ad Spend (ROAS)Who is taking better advantage of AI: fraudsters or those battling fraud?

IN CLEAR FOCUS: Rich Kahn, co-founder and CEO of Anura.io, delves into ad fraud, projected to cost businesses $100B this year. Rich shares insights on identifying fraudulent traffic, including Sophisticated Invalid Traffic (SIVT), using advanced detection techniques. He emphasizes third-party certification, cohesive fraud prevention strategies, and why marketers must reject fraud as a business cost. Explore how vigilance and Anura's solutions can protect budgets and improve ad performance.

   Another crazed democrat grabbed an assault rifle and attempted to answer the call of the party to get rid of Hitler and save democracy... this time at a golf course in Florida.   Ryan Routh is a Bernie Bro that loves the war in Ukraine and hates Trump for wanting to end it with a peace deal.  Is anyone paying attention to these crazy folks?  Routh does not love America, he loves his party.  And that's all this is.    Kamala Harris is running an ad that the Trump campaign should demand to be pulled from the air.  I'll explain why.    The Chiefs sneak past the Bengals but have may have real injury issues piling up on offense, we'll break it down.  Jalon Daniels is really struggling for KU and we'll share thoughts on the Cats and Tigers wins.    Then Stan Weber joins us to talk about the 2-0 Chiefs and how the start of this season could have been so much different.    Our Final Final is one messy football in play on Sunday.

Ever wondered how to protect yourself from online scams while keeping advertisers honest? This episode is a must-listen as we welcome Nandini Jammi from Check My Ads, back on the podcast, after almost four years since her first appearance. Check My Ads is the pioneering agency fighting against fraudulent advertisers, right-wing disinformation and tackling online scams. We promise you'll walk away with a deep understanding of how business ethics and company values can shape the future of social media marketing schemes. Don't buy anything off Twitter/X. Pinky promise?Support the show

In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies. Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future. They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.

Klickfraud, Conversionfraud & mehr - Im letzten Jahr hat Ad Fraud einen milliardenhohen Schaden bei Advertisern weltweit angerichtet. Wie Du Ad Fraud erkennst und was Du gegen diesen machen kannst, dazu mehr in dieser kurzen Folge!

Ad Fraud ist nicht neu, jedoch verlieren Unternehmen und Advertiser jährlich Unsummen an Geld und die Auswirkungen, die diese Betrugsmasche hat, sind größer als gedacht. Wie Du Ad Fraud selbst erkennst, was Netzwerke tun & was Du machen kannst, dazu mehr in dieser Folge!

In der neuesten Episode des 121STUNDENtalks sprechen wir mit Experte Tilman Andreas Pfeiffer über die betrügerischen Machenschaften von Bot-generiertem Fake-Traffic und wie du durch Ad Fraud an Werbebudget verlieren kannst. Wer steckt dahinter, welches Ziel wird damit verfolgt und wie kannst du dich dagegen schützen? In diesem Zusammenhang werden folgende Themen besprochen:

China ad fraud has been in the headlines recently, and we wanted to have a show about it. As expected, getting someone on the show to discuss this sensitive topic has been impossible. But we finally found one: Dr. Augustine Fou. He is the Founder of Fou Analytics and a leading expert in the field, boasting a profound understanding of digital marketing, cybersecurity, and advertising. With a Ph.D. from MIT, Dr. Fou has been on the frontline of programmatic and digital marketing for three decades. 1. What is ad fraud? What is it, and how does it work? 2. What's the motivation to buy fraudulent ads? 3. Are impressions still an important measure of advertisement effectiveness? 4. Can we buy on the big platforms where the humans go? 5. Why do they engage in ad fraud if they're not getting the results? The marketing/sales disconnect 6. Is there an opportunity for new and emerging brands to use advertising as it was meant to be used? 7. Can AI help relieve the ad fraud problem? The answer is no. 8. How do brand relieve their addiction to ad fraud practices? 9. How do you drop in tags that may reveal ad fraud (that may ultimately rejected by some publishers)? 10. Where do you think ad fraud relief will go? Enter the CFO. 11. A/B Test: Humans, 1 Billion, Platforms, and Humans

From the stubborn issue of password reuse despite extensive training, to the audacious ad fraud campaign SubdoMailing, leveraging hijacked domains for malvertising. Learn about the revival of ancient CMS vulnerabilities targeting government and educational sites, and the defiant resurgence of the LockBit ransomware group post-crackdown. Join us for insights into battling digital threats and safeguarding the internet landscape. Original URLs: https://www.bleepingcomputer.com/news/security/cybersecurity-training-not-sticking-how-to-fix-risky-password-habits/ https://labs.guard.io/subdomailing-thousands-of-hijacked-major-brand-subdomains-found-bombarding-users-with-millions-a5e5fb892935 https://www.cybersecuritydive.com/news/lockbit-revives-operations/708507/ https://www.bleepingcomputer.com/news/security/hackers-exploit-14-year-old-cms-editor-on-govt-edu-sites-for-seo-poisoning/ Transcript: Feb 27 [00:00:00] announcer: Welcome to The Daily Decrypt, the go to podcast for all things cybersecurity. Get ready to decrypt the complexities of cyber safety and stay informed. Stand at the frontier of cybersecurity news, where every insight is a key to unlocking the mysteries of the digital domain. Your voyage through the cyber news vortex starts now. [00:00:29] offsetkeyz: All right. Good morning, everyone. [00:00:31] offsetkeyz: Today is February 27th and you're listening to the daily decrypt today. We're joined by hot girl farmer to do more reactions to your favorite segment. Who's been popped. [00:00:41] transition: Oh my gosh, they got popped? [00:00:42] offsetkeyz: Next up we're cracking open the not so secret world of password reuse. Revealing that despite a delusion of cybersecurity training, many still can't resist the siren call of one, two, three, four, five, six. Then we'll explore the shadowy depth of sub domain [00:01:00] calling. We're hijack domains are not just a breach of trust, but a mailman's worst nightmare delivering scams, right to your inbox. [00:01:08] offsetkeyz: Makes you miss the days where spam was just a can of meat, right? [00:01:11] offsetkeyz: Next. We dust off the archives to find an ancient content management system. Making a comeback. Providing that. [00:01:19] offsetkeyz: Proving that in the cyber world, old bugs are just vintage hacks, waiting for their second wind. [00:01:25] offsetkeyz: And finally we're locking down the story of the lock bit. Ransomware groups, resurgence, a tale of digital defiance that proves you can't keep a bad virus down. [00:01:34] transition: Do, do, do, do, do, do, do, do, do. [00:01:40] offsetkeyz: All right. So before we dive into your favorite segment, who's been popped. Just wanted to remind everyone that we understand that these situations are very serious and. [00:01:49] offsetkeyz: They will be delivered in a lighthearted way. Using dad jokes, but our goal is to just deliver the news in a fun and consumable way. [00:01:58] offsetkeyz: Our hearts are out there with [00:02:00] everyone going through these hard times. [00:02:02] offsetkeyz: So without further ado. Welcome hot girl farmer. [00:02:05] HGF: Hi again [00:02:07] offsetkeyz: uHaul reports, a data breach that affected 67,000 customers. [00:02:12] HGF: I guess that's one way to lighten your load. [00:02:15] offsetkeyz: Phoenix, Arizona based moving company, you haul experienced a data breach last year that affected roughly 67,000 customers across the U S and Canada. The company confirmed on February 23rd. You hold discovered the breach, which occurred through hacking between July 20th and October 2nd and an early December, 2023. During the breach customer's names, birth dates and driver's license numbers were acquired. [00:02:38] offsetkeyz: According to Jeff Lockridge. The breach occurred after an unauthorized party used legitimate credentials to access a system used by UL, dealers and employees to view customers reservations and records. [00:02:50] offsetkeyz: American vision partners, announces data breach affecting 2.3 million eyecare patients. [00:02:57] HGF: Too bad. They didn't see this [00:03:00] coming. [00:03:00] offsetkeyz: On February 6th medical management resource group. American vision partners filed a notice of data breach with the us department of health and human services offices. The company explained the incident resulted in an unauthorized party, being able to access customer sensitive information. Which includes their names, social security, numbers, contact information, dates of birth, certain medical information and insurance information. [00:03:26] offsetkeyz: Security week reports that the incident impacted roughly 2.35 million individuals. [00:03:32] offsetkeyz: Us health tech giant change healthcare was hit by a cyber attack. [00:03:38] HGF: Change healthcare more like change your passwords. [00:03:42] HyperX QuadCast S & Razer Kiyo Pro-1: The company said it was experiencing a network interruption related to a cybersecurity issue. And once we became aware of the outside threat in the interest of protecting our partners and patients, we took immediate action to disconnect our systems to prevent further impact. The incident began on February 20th in [00:04:00] Nashville, Tennessee. [00:04:01] HyperX QuadCast S & Razer Kiyo Pro-1: And the company stated on its website that it handles 15 billion healthcare transactions annually. And that one in three us patient records are touched by our clinical connectivity solutions. [00:04:14] HyperX QuadCast S & Razer Kiyo Pro-1: Australian internet service provider Tangerine has suffered a data breach with the full names, dates of birth, email addresses, and mobile phone numbers of more than 200,000 customers. Being taken by hackers. [00:04:26] HGF: You know what they say when life hands you tangerines. What. [00:04:32] HGF: Tangerine said in an email to customers that their personal information was disclosed on a breach on February 18th, which was reported to management two days later. The phone and broadband provider is headquartered in south Melbourne. And as one of Australia's fastest growing internet providers. [00:04:48] HGF: And our final breach is a DDoSs attack that hits the university of Cambridge in England and other UK colleges. [00:04:56] HGF: This was not smart. [00:04:57] HyperX QuadCast S & Razer Kiyo Pro-1: The university of Cambridge in England reported [00:05:00] that it was the victim of a cyber attack on February 19th, students were notified of the attack, which affected its access to it services such as campsis the university's comprehensive system for handling student information records and transactions. And Moodle it's virtual learning environment. [00:05:27] offsetkeyz: Man. I love talking about passwords. [00:05:30] offsetkeyz: And most cybersecurity professionals probably do as well. Unless they're sick of talking about passwords because Hey, guess what? There's one thing you can do to drastically improve. Your cybersecurity posture, and that's not reuse passwords. [00:05:44] offsetkeyz: Recently last pass came out with some research. That they did. [00:05:49] offsetkeyz: To help understand the efficacy of those cyber awareness training videos circulating around. Corporations. And government [00:06:00] buildings. [00:06:00] offsetkeyz: And they found that a staggering 79% of individuals found the training helpful. Yet a mere 31%. Ceased the practice of password reuse. [00:06:12] offsetkeyz: So essentially thanks for the training. Um, no. Guys, it's not that scary. It's actually easier to use a password manager to generate all your passwords for you. And then you get to be one of those 31% of cool kids who don't reuse any passwords. Password reuse emerges as a particularly vexing issue. Bit warden finds that 84% of internet users admit to such practices. Which triggers a few alarms, especially for it teams. [00:06:42] offsetkeyz: Compromise personal passwords can serve as a backdoor for attackers into a more secure organizational network. [00:06:48] offsetkeyz: in our show notes. You'll find an article that. Recommends a multifaceted approach to combating these challenges by integrating technology with training. To foster a more secure password culture. Among the [00:07:00] suggested strategies are running password audits, enforcing strong password policies, utilizing password managers and implementing multifactor authentication. Nothing you haven't heard here. [00:07:11] offsetkeyz: The time is winding down. [00:07:13] offsetkeyz: Grab a glass of wine. And set up your password manager, send us a DM. If you want recommendations. Spoiler, we're going to recommend one password. [00:07:29] offsetkeyz: So there's a new attack out there called sub-domain. which sounds like sub domain. [00:07:35] offsetkeyz: And it's exploiting over 8,000 legitimate internet domains and 13,000 sub domains to send up to 5 million emails per day. These hijacked sub-domains of major brands are being used in a colossal spam campaign to generate revenue through scams. And malvertising. [00:07:53] offsetkeyz: Imagine receiving an email from a domain belonging to trusted names like MSN VM-ware. [00:08:00] Even the economist. You think it's safe, right? That's exactly what the orchestrators behind subdomains are. Banking on. By hijacking these abandoned sub domains, the threat actors bypass spam filters with ease, even manipulating email verification protocols like SPF. And D K I M to cloak their nefarious emails in a veil of legitimacy. [00:08:21] offsetkeyz: Basically all this is saying, is that major names, like the ones listed before. I have let sub domains, which is the part to the left of their main domain. Like shop.amazon.com. shop.amazon.com. Includes the subdomain shop. And they've let these sort of expire because they're not being used anymore. Well, it turns out. Bad actors can go buy them up and send emails from them and do all kinds of nefarious things. [00:08:53] offsetkeyz: So just be very vigilant about what you're clicking on. [00:08:57] offsetkeyz: Try to reduce the amount of links you click on in [00:09:00] your email. And arm yourself with knowledge, know that. Not all sub-domains are safe. [00:09:10] offsetkeyz: So cyber crooks have dusted off a 14 year old content management system editor known as F CK editor. To launch a devious scheme. Their targets. None other than education and government websites across the globe. [00:09:26] offsetkeyz: These digital desperadoes are exploiting. What's called open redirects. So in layman's terms, this is when a website sends you to another page without checking. [00:09:34] offsetkeyz: If it's legit. [00:09:36] offsetkeyz: Using this ancient artifact of the internet, the content management system attackers are pulling a fast one on search engines. They're boosting scam sites in your search results, which is a dirty trick. Known as SEO poisoning. It's like rigging the internet popularity contest to make the bad guys look good. [00:09:55] offsetkeyz: So this specific editor F CK editor was once the crown jewel of [00:10:00] web editors, letting users tweak websites with ease. Sort of like the Squarespace of the time. [00:10:07] offsetkeyz: So fast forward to today and. It's the hacker's tool of choice for their redirect ruse. [00:10:13] offsetkeyz: This article, basically just. Highlights. The fact that hackers are very creative. And despite all of our efforts, it's going to be a continuous cat and mouse game to try to stop them. They're going to pull out old tools and use them in ways they weren't intended to be used. [00:10:28] offsetkeyz: So be careful what you're clicking out there. [00:10:30] offsetkeyz: Same message. If they're not paying for ad space on Google, they're using these tools to boost their standings on Google SEO. [00:10:38] offsetkeyz: And these search results can look remarkably like. Legitimate. Websites. [00:10:43] transition: Uh, [00:10:55] offsetkeyz: And finally it looks like the lock bit ransomware group. Despite a [00:11:00] global crackdown has popped back up on the dark web. [00:11:04] offsetkeyz: Flock bit ransomware group is infamous for its cyber extortion tactics. And has appeared to have been dealt a crippling blow by an international law enforcement effort. In a dramatic turn of events though, just days after their infrastructure was dismantled lock bits leader, defiantly posted a message and relisted alleged victim organizations. [00:11:26] offsetkeyz: So I say alleged because it looks like all the organizations they're listing as having been breached by them. I was done. All the breaches had been done prior to them being shut down. So. It's likely a show of force. [00:11:41] offsetkeyz: And not actually a legitimate threat at this time. They're still trying keep your eyes out for everything you know about them. But. Not too much to worry about yet. Hopefully it stays that way. [00:11:54] offsetkeyz: These silly guys, you know, they just have their egos and they want them stroked. [00:12:00] So that's all we got for you today. Thanks to hot girl farmer for coming on and reacting. To the breaches of the week. [00:12:13] offsetkeyz: We'll talk to you some more tomorrow.

Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Continuing and Professional Studies. With Dr. Fou we will aim to answer the following questions: Does programmatic advertising have to be necessarily bad for privacy? Can we once and for all dismantle the fairy tale of marketing attribution? How about advertising fraud controls? Is it possible that killing third party cookies is not only better for privacy but also better for business outcomes?  References: Dr Augustine Fou's recent articles Dr. Augustine Fou: How to optimize towards humans and not just away from fraud (LinkedIn) Fou Analytics Sergio Maldonado: “Analytics CEO makes a passionate case against marketing attribution” (Chief Marketing Technologist, Scott Brinker)

Fraudology is presented by Spec. Learn more about how their platform and request a personal demo, or stay turned for details on our group date demo.In this explosive episode of Fraudology, we dive into the underbelly of online scams, the unethical use of AI such as deep fakes, and the ongoing strife within major social media platforms to maintain content integrity amidst layoffs and fraudulent activities. With a captivating discussion on how the landscape of fraud is ever-evolving, Karisse unpacks the interconnected nature of fraudulent schemes across social media, the rise of AI-generated content and its implications, and the critical need for robust cybersecurity measures against the backdrop of rapidly advancing technologies. Join us on Fraudology to unravel the complexities of modern fraud and gain insights into protecting yourself in the digital world.Articles Referenced In This Episode:Social Media Ad Fraud:https://www.businessinsider.com/social-media-flooded-spammy-ai-content-2023-8https://www.theinformation.com/articles/musks-x-is-flooded-with-ad-spam-stolen-credit-cards-may-be-keyhttps://www.404media.co/fake-bill-ackman-and-jim-cramer-instagram-ads-are-trying-to-take-my-money/The $25 Million (Deepfake) Conference Call:https://www.wionews.com/technology/hong-kong-office-employee-loses-more-than-25-million-after-video-call-with-deepfake-chief-financial-officer-686908Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Survey from Integral Ad Science indicates social media is the media type, most likely to face serious challenges this year. Results are based on a Sept. 2023 survey of 262 US digital media experts working at ad tech companies, brand agencies, & publishers. Respondents were asked to identify the media type most vulnerable to brand risk in the next year, 52% cited social media. One reason is the risk of ad fraud.

In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft finally sealing the deal with Activision.

In the last episode of our show, we heard the story of Methbot: an army of hundreds of thousands of bots, programmatically viewing thousands of advertisements on thousands of made-up websites in order to siphon away millions of dollars worth of ad revenue. But even the giant Methbot scam was just a drop in the ocean that is ad fraud. Putting Zhukov in jail made hardly any difference at all, because of how many other people just like him are still out there today. What makes ad fraud so successful, and so prevalent, and why can't we stop it? The answer isn't technical at all. It's not hard to understand. But it's a harsh reality that many people are simply not willing to face. Except the deeper you look into it, the deeper the well goes. In this episode, we'll learn how Aleksandr Zhukov defrauded some of the biggest American corporations for millions of dollars. And we'll ask the question that hardly anyone else is willing to acknowledge: Was this clever, successful, guilty cybercriminal merely a fall guy for everybody else playing his twisted game?

In the last episode of our show, we heard the story of Methbot: an army of hundreds of thousands of bots, programmatically viewing thousands of advertisements on thousands of made-up websites in order to siphon away millions of dollars worth of ad revenue. But even the giant Methbot scam was just a drop in the ocean that is ad fraud. Putting Zhukov in jail made hardly any difference at all, because of how many other people just like him are still out there today.What makes ad fraud so successful, and so prevalent, and why can't we stop it? The answer isn't technical at all. It's not hard to understand. But it's a harsh reality that many people are simply not willing to face.Advertising Inquiries: https://redcircle.com/brands

Right now, a man named Aleksandr Zhukov is sitting in jail for one of the most financially ruinous schemes ever invented for the internet. Zhukov is guilty. He was caught and convicted under a mountain of evidence against him. Except the deeper you look into it, the deeper the well goes. In this episode, we'll learn how Aleksandr Zhukov defrauded some of the biggest American corporations for millions of dollars. And we'll ask the question that hardly anyone else is willing to acknowledge: Was this clever, successful, guilty cybercriminal merely a fall guy for everybody else playing his twisted game?

Right now, a man named Aleksandr Zhukov is sitting in jail for one of the most financially ruinous schemes ever invented for the internet. Zhukov is guilty. He was caught and convicted under a mountain of evidence against him. Except the deeper you look into it, the deeper the well goes. In this episode, we'll learn how Aleksandr Zhukov defrauded some of the biggest American corporations for millions of dollars. And we'll ask the question that hardly anyone else is willing to acknowledge: Was this clever, successful, guilty cybercriminal merely a fall guy for everybody else playing his twisted game?Advertising Inquiries: https://redcircle.com/brands

Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how PPC is like gambling, and even a little about attribution. Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dr. Augustine Fou LinkedInFou Analytics-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Guest: Cem Dilmegani, Principal Analyst at AIMultiple [@aimultiple]On LinkedIn | https://www.linkedin.com/in/cem-dilmegani/On Twitter | http://twitter.com/dilmegani____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode's SponsorsImperva | https://itspm.ag/imperva277117988Edgescan | https://itspm.ag/itspegweb___________________________Episode NotesIn this podcast episode, Cem Dilmegani and Sean Martin discuss the various types of fraud that exist and how machine learning can be utilized by both fraudsters and companies to outsmart each other.The conversation delves into the world of fraud and its impact across various domains, from financial systems to advertising and even healthcare. The discussion highlights how fraudsters are using sophisticated techniques, such as machine learning and automation, to bypass rules-based systems and carry out illicit transactions or manipulate user behavior.The conversation shifts to the financial services industry, where Cem explains how illicit actors might use automation to transfer funds through smaller transactions to avoid detection or bypass sanctions. They also discuss the challenges faced by banks in identifying fraudulent transactions and the complexities involved when dealing with nation-state actors.Sean brings up the concept of open-source intelligence (OSINT) in the cybersecurity world and wonders if there's a similar database for fraud rules and vulnerabilities in the financial world. Cem explains that while OSINT might not be as powerful in the world of fraud, fraudsters can still find ways to exploit systems and bypass controls.Throughout the conversation, intriguing use cases are presented, such as ad fraud in the B2B tech industry, where competitors employ machine-generated clicks and utilize bots to drain marketing budgets, or the concept of "feature fraud," where malicious actors manipulate user feedback to drive companies in the wrong direction.The episode also delves into the challenges faced by the healthcare industry, including insurance fraud, where patients are overcharged for services or billed for therapies they never received. In the financial services realm, fraudsters resort to account takeovers, complex transaction models, and even shell entities to bypass security measures.The discussion also highlights the ever-evolving world of fraud, emphasizing the need for businesses and industries to leverage advanced technologies, like AI and machine learning, to stay ahead of the curve and protect themselves from these sophisticated threats. This episode is a must-listen for anyone interested in understanding the simple complexities of fraud and the countermeasures that can be employed to mitigate its impact.Tune in now and stay ahead of the curve!____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist

Guest: Cem Dilmegani, Principal Analyst at AIMultiple [@aimultiple]On LinkedIn | https://www.linkedin.com/in/cem-dilmegani/On Twitter | http://twitter.com/dilmegani____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode's SponsorsImperva | https://itspm.ag/imperva277117988Edgescan | https://itspm.ag/itspegweb___________________________Episode NotesIn this podcast episode, Cem Dilmegani and Sean Martin discuss the various types of fraud that exist and how machine learning can be utilized by both fraudsters and companies to outsmart each other.The conversation delves into the world of fraud and its impact across various domains, from financial systems to advertising and even healthcare. The discussion highlights how fraudsters are using sophisticated techniques, such as machine learning and automation, to bypass rules-based systems and carry out illicit transactions or manipulate user behavior.The conversation shifts to the financial services industry, where Cem explains how illicit actors might use automation to transfer funds through smaller transactions to avoid detection or bypass sanctions. They also discuss the challenges faced by banks in identifying fraudulent transactions and the complexities involved when dealing with nation-state actors.Sean brings up the concept of open-source intelligence (OSINT) in the cybersecurity world and wonders if there's a similar database for fraud rules and vulnerabilities in the financial world. Cem explains that while OSINT might not be as powerful in the world of fraud, fraudsters can still find ways to exploit systems and bypass controls.Throughout the conversation, intriguing use cases are presented, such as ad fraud in the B2B tech industry, where competitors employ machine-generated clicks and utilize bots to drain marketing budgets, or the concept of "feature fraud," where malicious actors manipulate user feedback to drive companies in the wrong direction.The episode also delves into the challenges faced by the healthcare industry, including insurance fraud, where patients are overcharged for services or billed for therapies they never received. In the financial services realm, fraudsters resort to account takeovers, complex transaction models, and even shell entities to bypass security measures.The discussion also highlights the ever-evolving world of fraud, emphasizing the need for businesses and industries to leverage advanced technologies, like AI and machine learning, to stay ahead of the curve and protect themselves from these sophisticated threats. This episode is a must-listen for anyone interested in understanding the simple complexities of fraud and the countermeasures that can be employed to mitigate its impact.Tune in now and stay ahead of the curve!____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted the sentiments of one of Nuzum's own articles back at him.Amaze Media Labs Acquires Rockable. Podcast advertising company Rockable, and their proprietary audience growth solutions, are now a part of AMAZE Media Labs. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted the sentiments of one of Nuzum's own articles back at him.Amaze Media Labs Acquires Rockable. Podcast advertising company Rockable, and their proprietary audience growth solutions, are now a part of AMAZE Media Labs. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this episode, we'll take a walk down memory lane with Zach Edwards, Human's senior manager for threat insights to see what progress the online ad industry has made when it comes to basic privacy and security measures.

David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The story of how profitable it can be to serve ads to nobody, featuring Zach Edwards from HUMAN Security. We discuss Methbot, Vastflux, how organized criminals use ad fraud to launder wild sums of money, and how HUMAN took down some of some of the biggest ad fraud networks online today. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode reports on hackers using Microsoft OneNote in phishing attacks, the number of at-risk and unsupported Cisco routers and more

In his Fireside Chat "Anatomy of an Ad Tech Heist: How Uber Recovered Millions from Fraudsters" Grant Simmons summarized the things of that time again. After that I talked to Grant about what had happened to Uber and how could this happen, how ad frauds like this can happen in general and if blockchain technology will be a remedy for such fraud.

No longer a question of 'if', but of 'how much'. This is the focal topic of the discussion between host Eddie Hudson and CEO and Co-founder of Anura.io, Rich Kahn, on this episode of Tech Backstage.

In the latest episode of Marketing Week's podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don't really care” about ad fraud and its impact on society in this wide ranging interview.

Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat

There's little doubt it's an exciting time to be in the marketing and advertising space. As the world continues to reawaken following the worst of the pandemic, there continues to be a massive increase in events, partnerships, and marketing activities worldwide. In this episode, Todd sits down with a guest who has been active in the digital advertising space for nearly 27 years. Julia Linehan is the Founder and Managing Director of The Digital Voice, an award-winning B2B PR agency specializing in providing PR for Ad and Martech disruptors like White Bullet, Hybrid Theory, and Exit Bee, to name just a few. She's also the Head of PR and Impact at Bloom UK. Known as “The Voice,” Julia has been nominated for several awards throughout her career, including one of the top 5 Digital Trading Leaders of 2016 at the Drum Digital Trading Awards, and a spot on the 40OverForty List in 2021. During their discussion, Todd and Julia explore several topics including the process of getting back to in-person events, ad fraud and the potential risks to brands, and the upward momentum of partnerships.This podcast episode was produced by Quill.

Click here to peep the LinkedIn drama for yourself.Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is recorded live and hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Find Jenna on LinkedIn.Find DuBose on LinkedIn.Say hi at media@wearerival.com, we'd love to hear from you. 

The Big Themes:The stats, yet with so little scrutiny: Machine, also referred to as bot-related ad revenue, was $81 billion in 2022 with projections to increase to 100 billion in 2023.Machine or bot accounts inflate financials: If Twitter or Facebook decided to take down all of the fake accounts, they would have to restate their earnings.Dealing with a completely different mindset: Companies and executives realize they will be judged by their ability to harness technology to transform their businesses.Thought of the day: We are now hitting an inflection point based on the unbelievable power of cloud infrastructure, applications and tools and the agility that it gives these companies. What is technology enabling us to do to dazzle the customers and make more money?The Big Quote: "I think the part that analysts are probably missing that links directly to the market is, I think you need to go upstream as an analyst and understand how companies are deploying modern technology today, as a part of your analysis of their financial performance." This episode is sponsored by BMC Software.

Elliot Hill is Communications Director for Verasity. Based in the mountains of Snowdonia in Northwestern Wales, Elliot has been in the crypto space since 2016, and previously worked with the Cardano Foundation, Chainlink, and several other projects. On Jan.1, 2022, Elliot joined Verasity, which is on a mission is to significantly increase engagement and monetization for video publishers on any platform via VeraEsports, VeraWallet and VeraViews. -- Our "OG Fan" NFT is here! There will only ever be one of this version... and you can be the owner! https://opensea.io/collection/show-me-the-crypto/ Or... consider supporting our show with some ETH! showmethecrypto.eth -- Follow Elliot on Twitter: @block_writer Follow Verasity on Twitter: @verasitytech -- Follow us on the socials: Twitter: @showcrypto TikTok: @showmethecrypto Instagram: @showmethecryptopodcast -- * While we may hold coins/NFTs of some of the projects we talk about, we will never accept payment to feature any guest or highlight any cryptocurrency.

Verasity - The Future of Ad Fraud Prevention In this episode, we bring you an exclusive interview with Elliott Hill, a communications director from Versaity. Elliott has worked in the crypto and blockchain space for many years and has helped grow leading projects including Chainlink and Cardano. We are thrilled to have him as a guest on the show to discuss all things Versaity, their 2022 roadmap and the innovative ways they are solving problems in the ad, Esports and NFT industries.   About Verasity  Verasity (VRA) is a “blockchain company looking to create an entirely new experience in esports, AdTech, and digital rights management”. They are actively solving problems in a number of areas including:   AdTech  Over $160 billion is lost every year to fraudulent ad views, with advertisers effectively throwing money down the drain for views that aren't seen by anyone. Verasity is solving this problem with VeraViews, which uses a proof of view technology to prevent fraudulent video views in a fully transparent and trustworthy way.   Esports Verasity has also created VeraEsports, which is “creating unlimited possibilities for users at the intersection of the gaming and crypto”. Gamers can watch and compete in Esports tournaments, connect with fans and earn rewards for watching the tournaments.   NFTs Verasity is building a unique solution to solving the NFT fraud problem by using proof of view technology to authenticate the NFT and seller within its very own NFT marketplace. People will be able to buy, trade and sell NFTSs that are powered by gaming partners and this will include tournament NFTs and in-game items. What we cover in this episode  - Everything you need to know about Verasity - What to look out for in their 2022 roadmap - The problems Verasity are solving in the Ad, Esports and NFT space.  - Their integration with Brightcove and what the future has in store for this partnership  - The challanges with PR and communications in the Blockchain space  - Details on nodes and their roles - What to expect with Verasity's NFT marketplace   Things We Mention In The Show   Verasity Website: https://verasity.io/  Twitter: https://twitter.com/verasitytech   Brightcove Website: https://www.brightcove.com/    Follow Elliot on Twitter at https://twitter.com/block_writer    Ways to connect with Cryptopulse  Twitter: https://twitter.com/crypto_pulse  Instagram: https://www.instagram.com/crypto_pulse  LinkedIn: https://www.linkedin.com/company/cryptopulse   Website: http://www.cryptopulse.co.uk    Ways to connect with Kevin and Ben Kevin Basham Twitter: https://twitter.com/KevinBasham  Ben Rees Twitter: https://twitter.com/bdrsquared     Thanks for listening and don't forget to subscribe so you can be notified when we release a new episode. About Cryptopulse Downloaded & listened to in over 100 countries. Cryptopulse is here to guide you through the crypto universe with thought-provoking topics, in-depth knowledge & information to help you make informed decisions.

With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities. See omnystudio.com/listener for privacy information.

Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.

In this week's podcast we host two leading industry experts; Chris Roper, deputy CEO for Code for Africa, and director for the African Network of Centres for Investigative Reporting as well as Nevo Hadas, partner at dY/dX with over 20 years of digital industry experience. Chris and Nevo chat to us about the importance of digital ad fraud and how much underlying weight it really holds. Its an iceberg and we only just scratch the surface. Ad fraud is destabilising media while brands fund fake news. We learn that brands should be more demanding and investigate the quality and value within their media buying ecosystems. Don't miss out, tune in now. Webpage · Instagram Page

There's a kind of fraud that comes from lack of transparency from Google and Facebook, a kind of fraud that comes from criminals stealing ad dollars from businesses, and a kind of fraud that could be happening because your digital manager isn't paying attention. It all adds up to a lot of loss for businesses. In this episode of The Wizard's Roundtable, we look at the different kinds of mismanagement that can plague your advertising efforts.In this episode:Johnny MolsonDave YoungLuis CastañedaFull transcript: https://molsonpartners.com/how-to-spot-and-eliminate-digital-ad-fraud/

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It's been growing fast - fraudsters keep inventing more sophisticated ways to steal, fraud detection and prevention companies do their best to keep up and being able to detect new kids of fraud and help brands to minimize its impact on their bottom line. It is the ongoing battle. One would hope that COVID pandemic would slow mobile fraudsters down and that would be really naive take on that. It is quite contrary.  Today's guest is Luke Taylor, COO and founder of TrafficGuard. Luke talks about the current state of affairs for mobile advertising fraud during COVID-19. Today's Topics Include: ✔️  TrafficGuard: Full funnel ad verification and fraud prevention solution ✔️  Mobile Fraud Before COVID (BC): Reality ever since advertising started ✔️  Wasting Money? Measure what you want and what you should pay ✔️  Traffic and Trivial Changes: Audiences, behaviors, data, and privacy concerns ✔️  Buyer Beware: When looking for a bargain, fraudsters never sleep or stop ✔️  Transparency: What does fraud look like? Look after yourself, data, and ad spend ✔️  Android or iOS? iOS ✔️  Favorite App(s): 1Password ✔️  What's Luke looking forward to with app technology in the future? On-device ML Links and Resources: Luke Taylor of LinkedIn TrafficGuard Quotes by Luke Taylor: “Fraud has been happening in mobile space, ever since advertising was running.” “Fraud is everywhere. It's even hard for the premium sources to keep it at bay.” “People have been forced to tighten budgets. Unfortunately, that means that many advertisers are chasing cheaper traffic.” “Anywhere that there's money, there's going to be some aspect of fraudulent activity.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Digital advertising fraud cost companies an estimated $16bn last year. Often the clicks or downloads generated by the ads they paid for came not from people, but robots.Alex Hewson, from mobile advertising firm M &C Saatchi, describes the scale of the problem and the tricks some fraudsters use. And Gary Danks, managing director of Machine Advertising explains how his company is tracking fraudulent app downloads.The gaming of the online advertising system raises an age-old issue in economics - the principal agent problem. Jerry Z Muller, author of The Tyranny of Metrics, explains and also warns of the dangers inherent in setting targets in business and economics.(Picture: A hand touching a screen and icons. Credit: Getty Images)