Podcasts about digital out

Get ready to challenge everything you thought you knew about billboards and brand visibility. In this dynamic episode of the Marketing Boost Solutions Podcast, we spotlight the incredible Dr. Stephanie Gutnik—President of Tuxedo Concepts and one of the leading voices at the intersection of marketing, technology, and leadership. Stephanie has helped shape the global landscape of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising through executive roles at Yahoo, Billups, OUTFRONT Media, and more. Today, she's here to unpack the untapped power of DOOH, programmatic buying, and AI-driven strategies that are rewriting the rules of consumer engagement.But this conversation is about more than just tech—it's about visionary leadership and the role of women driving innovation in a traditionally male-dominated industry. Discover how data, creativity, and street-level storytelling are merging to create high-impact marketing moments that can't be scrolled past. Whether you're a marketer looking for the next edge, or a leader aiming to break barriers, this episode will ignite new ideas and put your brand on the digital map—literally. Connect with her below:

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um Out-of-Home-Werbung. Wir schauen uns an, was der Unterschied zwischen Digital Signage und Digital Out-of-Home ist, wie man Out-of-Home-Werbung richtig gestaltet und welche Vor- und Nachteile das Ganze hat.____________________________________________Marketing-News der Woche:Werbemarkt wächst: 6,8 Milliarden Euro in SichtDer digitale Werbemarkt legt weiter zu. Für 2025 wird ein Umsatz von 6,8 Milliarden Euro erwartet, das sind 8,8 Prozent mehr als im Vorjahr. Besonders Video-Ads und Programmatic Advertising sorgen für den Anstieg. Reels, TikTok und YouTube dominieren die Bildschirmzeit, während KI-gestützte Tools wie Googles Performance Max und Metas Advantage+ Werbeanzeigen noch gezielter ausspielen. GTA 6: Rockstar schweigt und die Fans rasten ausRockstar Games gibt kaum Infos zu GTA 6 heraus und genau das macht die Fans wahnsinnig. Der erste Trailer wurde in nur 24 Stunden über 224 Millionen Mal geklickt. Auf Reddit und YouTube wird jedes Detail nach möglichen Hinweisen durchsucht. Die Strategie funktioniert, aber sie ist auch riskant. Wenn die Erwartungen weiter steigen, könnte selbst ein großartiges Spiel am Ende nicht mehr mithalten. Gen Z: Nachhaltig ja, aber nicht um jeden PreisDie Best-Brands-Studie 2025 zeigt, dass viele beliebte Marken der Gen Z auch in anderen Generationen gut ankommen. Erfolgreiche Marken setzen auf Humor, Erlebnisse und eine authentische Präsenz in sozialen Medien. Gängige Mythen wie Egoismus oder reine Digital-Fokussierung treffen nicht zu. Soziale Werte und nachhaltiger Konsum sind der Gen Z wichtig. Marken sollten sie glaubwürdig und individuell ansprechen, statt sich auf Stereotype zu verlassen.Werbung ohne Cookies: Context is KingDas Ende der Third-Party-Cookies rückt näher und Contextual Advertising wird immer wichtiger. Statt Nutzer zu tracken, setzen Werbeanzeigen jetzt auf den echten Kontext. KI analysiert nicht nur Begriffe, sondern versteht ganze Inhalte und Stimmungen, um passende Werbung in Echtzeit auszuspielen. Werbetreibende investieren in neue Strategien, um datenschutzfreundliche und gleichzeitig effektive Kampagnen zu entwickeln.____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um Out-of-Home-Werbung. Wir schauen uns an, was der Unterschied zwischen Digital Signage und Digital Out-of-Home ist, wie man Out-of-Home-Werbung richtig gestaltet und welche Vor- und Nachteile das Ganze hat.____________________________________________Marketing-News der Woche:Hyperpersonalisierung in der WerbungMehr als die Hälfte der Deutschen hat bereits ein Produkt gekauft, nachdem sie eine passende Anzeige gesehen hat. Besonders auf Social Media, in Online-Shops und über Suchmaschinen nehmen Nutzer personalisierte Werbung wahr. Künstliche Intelligenz wird diese Entwicklung weiter vorantreiben, indem sie Anzeigen noch gezielter auf individuelle Interessen zuschneidet. Während Werbung für alltägliche Produkte wie Lebensmittel als hilfreich empfunden wird, sehen Verbraucher personalisierte Anzeigen in Bereichen wie Finanzdienstleistungen oder Politik eher kritisch.Samsung ist die beliebteste Marke der WeltLaut der aktuellen YouGov-Analyse "Best Global Brands 2025" führt Samsung das weltweite Ranking an. YouTube und WhatsApp folgen auf den Plätzen zwei und drei. In Deutschland liegt PayPal an der Spitze. Adidas ist die beste deutsche Marke im internationalen Vergleich und belegt global den fünften Platz. Besonders auffällig ist die Entwicklung von Vodafone, das in Deutschland den stärksten Anstieg verzeichnet. Die Studie zeigt, dass Marken mit einer hohen Konsumentenbindung langfristig erfolgreich bleiben.Deutsche Marken müssen ihr Image erneuernDas Label "Made in Germany" verliert für viele Deutsche an Bedeutung, während es international weiterhin hohes Ansehen genießt. Besonders in China wird es als Qualitätssiegel geschätzt. Eine Studie von Sturm und Drang, Serviceplan und Meisterkreis empfiehlt deutschen Marken, sich stärker auf Innovation und kulturellen Mehrwert zu konzentrieren. Wichtige Konzepte für die Zukunft sind "Future Proof from Germany", "Driven by Science from Germany", "Culture Enriched from Germany" und "Co-Developed from Germany". Ziel ist es, deutsche Produkte nicht nur als technisch zuverlässig, sondern auch als Lösungen mit echtem Mehrwert zu positionieren.Marketing in Deutschland: Fehlende Zielgruppen-DatenViele deutsche Marketer fühlen sich nicht ausreichend mit Daten über ihre Zielgruppen ausgestattet. Während in Großbritannien mehr als die Hälfte über hochwertige Daten verfügt, sind es in Deutschland nur 44 Prozent. Der "State of Marketing Report 2025" zeigt, dass First-Party-Daten immer wichtiger werden, da Third-Party-Cookies an Relevanz verlieren. Millennials stehen besonders im Fokus, während die Generation Z weniger stark im Marketing berücksichtigt wird. Eine überraschende Entwicklung betrifft Influencer-Marketing. Mehr als 80 Prozent der Befragten halten es für wahrscheinlich, dass Künstliche Intelligenz schon bald echte Influencer in den sozialen Medien ersetzen wird.____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Out-of-Home platform owner Target Media has made remarkable growth to the Digital Out-of-Home (DOOH) space in Singapore's advertising scene. Daniel Ng, Chief Revenue Officer of Target Media, a joint venture between Focus Media Group and SPH Media joins The Afternoon Update's Lynlee Foo to explore how DOOH is reshaping brand strategies with hyper-local targeting and other unique features. Daniel also discusses the role of DOOH in complementing digital and social ads, and shares his vision for the future of the industry in a data-driven era.See omnystudio.com/listener for privacy information.

In Episode 2 of this season's Digital and Dirt podcast, Buster Kantrow, Lamar's Executive Vice President of Business Development, joins Ian to discuss Lamar's ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

Anna Bager, President and CEO of the Out-of-Home Advertising Association of America (OAAA), discusses the evolving out-of-home (OOH) industry, particularly in the context of digital transformation and programmatic advertising. She shares her journey from Sweden to leading the OAAA, the challenges faced during the pandemic, and the unique advantages of OOH advertising, including its brand safety and effectiveness. Anna emphasizes the importance of cultural adaptation in the U.S. market and highlights the exciting innovations and growth opportunities within the OOH space, while addressing common misconceptions about the industry. Takeaways OOH advertising is evolving with digital transformation. Anna Bager's international experience enriches her leadership. The pandemic presented challenges but also opportunities for OOH. Digital OOH allows for more dynamic and targeted advertising. Programmatic advertising is a key growth driver for OOH. OOH is often overlooked but is a vital part of advertising. Cultural adaptation is crucial for success in the U.S. market. OOH ads are generally perceived as non-intrusive and brand safe. The industry is seeing increased interest and innovation post-pandemic. Misconceptions about OOH advertising complicate its understanding. Chapters 00:00 Introduction to OOH Advertising and Anna Bogger 05:17 Anna's Journey to OAAA Leadership 11:02 Cultural Adaptation in the U.S. Market 12:21 The Evolution of Digital Out of Home 20:24 Programmatic Advertising in OOH 21:35 Exciting Innovations in OOH Advertising 25:12 Common Misconceptions About OOH Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG! In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es vor allem um Fernsehwerbung, denn auch hier gilt der Spruch totgesagte leben länger und es geht darum, welche Gestaltungsmöglichkeiten du hier hast. ____________________________________________ Marketing-News der Woche: Alle Jahre wieder Natürlich dürfen zu Beginn des neuen Jahres nicht die Trends für dieses Jahr fehlen. Spoiler: Natürlich ist KI wieder mit dabei, aber auch Omnichannel, Digital-Out-of-Home, Video und Audio werden dieses Jahr wichtiger. Neben den Formaten und Kanälen sollen dieses Jahr aber auch noch zwei weitere Punkte wichtiger werden. Zum einen die altbekannte Nachhaltigkeit und zum anderen die ethische Verantwortung im Marketing.   Wenn wir schon über das Thema ethische Verantwortung sprechen, dann dürfen natürlich die Rügen vom deutschen Werberat nicht fehlen. Die haben zum Ende 2024 nämlich noch zwei mal den Finger erhoben, weil Werbungen sexistisch waren. Auffällig ist, dass nicht die großen Unternehmen negativ auf sich aufmerksam machen, sondern eher kleinere.  Minimalistische Designs waren einmal. 2025 wird es kreativer, authentischer und ausdrucksstärker - zumindest, wenn man t3n glaubt. Zu den Trends bei Logos dieses Jahr gehören Mix & Match-Typografie, radierte Embleme, geneigte Typografie, klobige Buchstaben, Wellen und Überblendungen sowie der Einsatz von negativem Raum. Diese Trends sollen Individualität, Experimentierfreude und Authentizität feiern und bieten Unternehmen die Möglichkeit, ihre Markenpersönlichkeit kreativ zu unterstreichen. Ich habe da zwar was anderes gehört - dazu dann nächste Woche mehr - but we will see... Dass längere Inhalte auch funktionieren, zeigen Volvo und Louis Vuitton. Volvo's vierminütiger Spot und Louis Vuittons elfminütiges Gespräch mit Emma Stone zeigen, dass  hochwertige und authentische Inhalte fesseln können. YouTube hat jetzt erstmals das Gemini genutzt, um die kreativsten und wirkungsvollsten Trends des Jahres zu analysieren. Andere erfolgreiche Strategien beschäftigen sich mit Community-Engagement und Influencer-Kollaborationen. ____________________________________________ Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________ Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠]

In Episode 8 of this season's Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson 

«Le DOOH, ou Digital Out of Home.» 49-2ème épisode du Podcast « L'Instant MARKETING COMMUNICATION » de Florian GRIMAULT. Dans cet épisode, qui fait suite à la première partie sur le FOOH (Fake Out Of Home), on s'intéresse à la publicité extérieure, mais en version digitale : le DOOH, ou Digital Out-Of-Home. Alors, que se cache-t-il derrière ces écrans digitaux de plus en plus présents dans nos rues et lieux publics ? Comment les Marques utilisent-elles le DOOH pour captiver des audiences toujours plus exigeantes et mobiles ? Et surtout, en quoi cette forme de publicité dépasse-t-elle l'affichage extérieur traditionnel ? Vous allez le découvrir tout de suite. Accrochez-vous, car cet épisode est riche en insights et en cas pratiques ! Installez-vous confortablement, mettez vos écouteurs, et préparez-vous à plonger dans le monde du DOOH Digital Out Of Home ! Bonne écoute. --------------------------------------------------------------------------------------

Have feedback or a question? Text us!SummaryIn this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealing insights that highlight their conservative estimates regarding media revenue.  From there, it's an action-packed conversation about Why DOOH Matters, how it's being traded, and speculation on winners and losers as the programmatic pieces fall into place.TakeawaysMarket Size and Growth: The global DOOH market is approximately $21 billion, with $5 billion in the U.S. Despite growth, its share of advertising spend is declining, indicating challenges in capturing a larger market share.Fragmentation Challenges: The DOOH industry faces fragmentation, with many screens and networks leading to inefficiencies. Most programmatic transactions occur through private marketplaces (PMPs), complicating the buying process.Future of DOOH: The integration of DOOH with connected TV (CTV) and advancements in technology, such as first-party data utilization, are seen as key opportunities for growth and innovation in the sector.Attention Measurement: The collaboration between IAB and MRC for attention measurement accreditation is a significant step towards validating attention as a metric in advertising, which could benefit OOH advertising strategies.Chapters00:02:05 - Why Care About OOH/DOOH?00:02:23 - Case for DOOH00:02:49 - Market Size of DOOH00:04:07 - Growth Challenges in DOOH00:07:16 - Programmatic Transactions in DOOH00:08:03 - Leading Programmatic Companies in DOOH00:13:08 - Measurement in DOOH00:16:33 - Future of DOOH and CTV Convergence00:21:45 - Roku's Role in DOOH00:37:41 - Attention Measurement in OOHCheck out the Marketecture Podcast at https://www.marketecture.tv/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

I connected with Jill Schnitt, President of Omnicom's Outdoor Media Group (OMG), to explore how they're connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. Jill breaks down the evolution of OOH, where digital formats and data are reshaping the landscape and the growing role of retail media in OOH strategies to reach consumers enroute to and at the point of purchase. We talk giant Doritos chips on buildings to the Sphere in Las Vegas as examples.  My view of the Luxor wrapped in Doritos! "Out of home is an 'I made it' moment. Whether you're a Fortune 100 company or a new DTC brand, it's a moment for brands to put their message out in an authentic and brand-safe way." -- Jill Schnitt pDOOH! Jill shares how OMG has developed the first retail-based programmatic product, helping clients reach consumers at critical points in their journey. Learn about the value of proximity to the point of purchase and how data is transforming the way brands connect with their audiences. She also opens up about balancing life as a new mom and a leader in a rapidly evolving industry and how her travels sparked empathy at work and home. PS: Yes, we talk about brand purpose -- and the role OOH can play there, too.   The Inside Scoop: New Research on DOOH from DPAA and KOCHAVA Visit dpaasummit.com for "Video Everywhere Summit" tickets In my quick new mid-show segment, "The Inside Scoop,"  I share the latest research on DOOH in five minutes flat, with a preview of the upcoming DPAA Video Everywhere Summit (10/15/24 in New York City). Hint: 96% of brands plan to increase their DOOH spend in the coming year! Key Highlights with Timecodes: [00:01:25] – Jill explains the wide range of OOH media formats OMG handles, from street-level media to the Sphere in Las Vegas. [00:03:23] – The shift from static to digital OOH, with 50% of OMG's media buys now digital. [00:05:06] – How programmatic DOOH offers brands the flexibility to adjust campaigns in real-time. [00:07:30] – OMG's use of first-party data and attribution models to ensure targeted campaigns and measurable outcomes. [00:10:51] – Creative campaigns like the Dorito takeover of the Luxor in Las Vegas, and how creative thinking elevates OOH impact. [00:17:49] – 3D and anamorphic billboards: How brands are embracing these dynamic formats to create buzz-worthy moments. [00:19:30] – How OMG is leveraging retail media and proximity to point of purchase to boost campaigns. [00:21:00] – Inside Scoop Segment: New research from DPAA reveals 96% of agencies plan to increase spending on DOOH over the next year. [00:24:30] – Integrating OOH with digital strategies to create seamless consumer touchpoints in omnichannel campaigns. [31:00] - Driving small business with local targeting [00:32:54] – How personal – and travel – journeys both affected Jill's leadership approach at OMG...and how DOOH can affect brand purpose. Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws

Have feedback or a question? Text us!SummaryIn this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.TakeawaysSeparating CTV from DOOH is essential for media buyers.Content adjacency enhances the effectiveness of advertising campaigns.DOOH is evolving with the integration of CTV principles.AdExact provides a platform for seamless campaign activation across channels.The ecosystem is opening up more buying streams for advertisers.Transparency in content adjacency is crucial for building trust with buyers.Omnichannel marketing is becoming a standard practice in advertising.Buyers are looking for easy-to-use platforms that simplify their workflow.Measurement and reporting are key components of successful advertising campaigns.DOOH offers advantages in terms of fraud prevention and real-time reporting.Chapters00:54 Understanding CTV and DOOH03:38 Content Adjacency and Its Importance05:33 The Role of AdXact in the Ad Ecosystem08:13 Activating Campaigns with AdXact Content Adjacency Engine 10:09 How the Content Selection and Curation Process Works17:21 Feedback from Media Buyers19:19 Measurement and Reporting in Omnichannel AdvertisingConnect with Rob here: https://www.linkedin.com/in/robert-o-abab7610/And Stephen here: https://www.linkedin.com/in/stephenbrooksla/News we covered:Why Separating CTV from DOOH Mattershttps://www.cynopsis.com/cyncity/ctv-and-dooh-advertising-whats-the-difference/37% of US Marketers Shift Ad Spend from Digital to prDOOH Campaignshttps://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/Try our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.

OOH wächst ungebremst und liegt zum Halbjahr 2024 bei 9,3% Brutto-Marktanteil. Darüber, über Digitalisierung, Technologie und die künftige Rolle klassischer Aussenmedien spricht Verbandspräsident Alexander Stotz mit Host Kai-Marcus Thäsler im OOH! Podcast. Stotz ist seit fast 30 Jahren in der Außenwerbebranche tätig. Wie kaum ein anderer kennt er die unterschiedlichen Facetten der Branche: Vom optimalen Standort, über das richtige Vermarktungstool – bis hin zu den Infrastrukturlösungen für Kommunen. Er startete als Werksstudenten bei Ströer und ist heute Präsident des Fachverbands Aussenwerbung, CEO von Ströer Media Deutschland und Vorstand des Institutes for Digital Out of Home . Anlässlich der ordentlichen Mitgliederversammlung des FAW skizziert Stotz die Perspektive des Mediums. Grundlage sind die Megatrends Urbanisierung, Digitalisierung und Nachhaltigkeit.

What is up everyone my name is Chris Clark and welcome to episode # 39 of the digital madvertising pod cast! Its Monday June 3rd so lets dig into the top news stories in tech and marketing today. Spotify's Announcement: Spotify has announced a price hike for its U.S. customers, marking the second increase within a year.Effective Date: The new pricing takes effect in July for existing subscribers, while new subscribers will be charged the updated rates immediately.Walmart: has launched an immersive shopping platform called Walmart Realm, aimed at enhancing the virtual shopping experience. The debut was announced by Chief Marketing Officer William White via a LinkedIn post.Record-Breaking Spending: The 2024 US election is set to be the most expensive in history for political ad spending, with projections exceeding $12 billion according to eMarketer.Challenges in Political AdvertisingMisinformation Concerns: With rising concerns over misinformation and disinformation on social media platforms, there's a need for more trustworthy advertising channels.Limited TV Inventory: The limited availability of TV and connected TV (CTV) inventory has driven up prices, making these options less accessible for many campaigns.Digital Out of Home (DOOH) AdvertisingTrust and Reach**: Digital out of home (DOOH) advertising emerges as a strong alternative due to its combination of trust and broad reach. According to a study by The Harris Poll for the OAAA, 73% of consumers have a favorable view of DOOH ads, compared to lower rates for other media channels:  - Television/Video: 50%  - Social Media: 48%  - Online: 37%  - Audio: 32%  - Print: 31%Advantages of DOOH- **Non-Invasive**: DOOH is less intrusive, coexisting naturally within everyday environments like highways, malls, gas stations, gyms, and restaurants.-Targeting Capabilities DOOH provides significant scale and targeting options to reach specific voter segments effectively.Visit us at www.digital-ignite.comThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

In E77, we share another highlight from Localogy's recent L24 conference in Arlington, Texas.  Our colleague Dan Hight sat down with Dave Rivera of Vistar Media to learn what's new in Digital Out of Home advertising. What resulted was a very engaging journey deep into the history of out of home (it all began with cave paintings, essentially) through its power today as one of the only media that reaches people when they are out and about.  The interview took place in April on stage at our L24 conference in Arlington, Texas. This 1:1 interview was originally supposed to be a panel. But unfortunately, Karim Kanji of Broadsign was unable to attend.  So we ended up with this engaging fireside chat about what is driving the growth of digital out of home. And what's holding it back.  This Week in Local is a Localogy production. To learn more, please visit Localogy.com.  Would you like to recommend a guest, ask a question, or sponsor an episode? Start a conversation with us at podcast@localogy.com.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT I'm not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement from a digital out of home ad tech company. There are exceptions, of course, but more often than not, I read this stuff and I just go cross-eyed. So I was pleased to learn of a new education-focused initiative called DOOH Academy, which exists to raise the level of understanding of how things work for operators, end-users and the people who make ad-buying and planning decisions. I was also pleased to learn - though I pretty much knew - that I'm not the only one confused as hell by how technology like programmatic is marketed. The Academy is the smiling, weeks-old baby of ad industry veteran Jeff Gunderman, who saw a need to get quality, vendor-neutral educational material out there that helps people get up a steep and slippery learning curve. He has an interesting model - in that the academy is subsidized by companies in this business who also understand everyone benefits from better awareness and deeper knowledge. We had a really good chat about the roots of the online academy, how it works, and also how the industry has responded. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Jeff, thank you for joining me. Can you give me a rundown on what DOOH Academy is all about?  Jeff Gunderman: Yes, the DOOH Academy is the Digital Out of Home Academy, and it is an education initiative I started that is designed to help people understand all of the advances going on in digital and programmatic media for the out-of-home media industry.  I had been a media operator for about 15 years running a company called Eye Corp Media, which was an Australian-based media company, we did both static and digital signage around the country and places like shopping malls, bars, restaurants, and cinema lobbies, and when I sold that business, I essentially was talking with a number of individuals in the industry and recognized that there was a real gap in education and understanding around digital and place-based media, and at the same time, when I sold my company, I started to have some requests from media companies and ad tech firms for consulting work and that clarified for me, really the gap that existed in our industry as we are moving to more of a digital and programmatic world, people are very confused, and so after talking with a number of people in the industry, I felt that we really needed a single point of education to help people understand digital place-based media. I get asked quite a bit if I'm doing any consulting, I don't really do much these days, but when I get asked specifically about doing consulting around digital out-of-home networks, I just say, I really can't help you because I don't fully understand what's going on, I don't understand the nomenclature, everybody seems to market themselves a little bit differently, even if they're doing the same damn thing. It's just overwhelmingly complicated to me, so I do one of these things with my hands up beside me going, I don't even want to touch that.  Jeff Gunderman: You know what? It's much simpler than it seems, but because it's such a massive change from the way we used to plan media with spreadsheets we used to sell a location, or a billboard on the side of a street corner,  You used to sell location and audience. Jeff Gunderman: Location and audience, and now, really what we're selling is I'll use the term audience again, but audience and impressions. So it used to be more boards and ad loops and you'd sell a flip on a board, and nowadays people, especially advertisers, and marketers are really looking to maximize their reach of a very particular audience and the beautiful part about it is that data companies have come in and enabled out-of-home media operators to sell their media based on the audience that's in front of that media, they've enabled the ability to understand the measurement of the audience that actually goes by their boards, and so with all this data and measurement that has come into the space, out-of-home media operators can now, especially digital ones, can now sell their media the same way that social, mobile, online media is sold today, and by the programmatic partners that have come in, have enabled the transactional component of that to happen the same way that digital, social, mobile is being transacted today. S we really are in an amazing position as an industry now to gain a share of the marketing spend. But to do that, we've got to better understand programmatic, especially digital out of home and all the data that sits behind it, and that's what the DOOH Academy is really designed to do to elevate the knowledge level of both media operators and agencies or buyers of place-based, digital and programmatic media. Now, if it's increasingly similar to the way that you plan and buy online and the way you plan and buy mobile, why then are media planners confused by digital out-of-home if it's the same sort of process and everything else? Are they using different naming conventions and things?   Jeff Gunderman: There are a few reasons behind that. The first one is that, especially in the United States, a lot of the people buying this media are out-of-home media specialists. Out-of-home media used to be so complicated to buy, and in some cases, it's still not as smooth as you would like, but it used to be so complicated to buy because there were so many different media operators and so many different options that putting together a plan was a massive undertaking.  Now with digital and especially with the programmatic infrastructure that's out there, you can actually go into a tool and a planning tool or a demand-side platform and you can actually program in the audience you want to reach, the locations you want to be in, all kinds of criteria, and it will connect and pull down the inventory that's available that meets those demand criteria and with the push of a button, essentially you can book a campaign across many different media operators, many different locations, many different boards, and many different media types. And it's so much simpler than it used to be, and it's so much more accurate in your ability to reach an audience. So what we're finding is that out-of-home media, which used to be mainly for branding, can be much more part of the full funnel of audience conversion.  Which gives access to more, better budget, right? Before, it was just gross impressions, like I know that a hundred thousand cars go down this highway every week, and therefore we can estimate that many people are going to see it. Now you can get into much richer data that will tell you, you know, give you a much better sense of how many people actually did look as opposed to that gross number. Jeff Gunderman: That's exactly right. So not only you're tapping into bigger budgets because now, all of a sudden, those digital budgets were designed for activities other than branding, such as store visits, web traffic, or driving conversions. All of that is now trackable within the digital out-of-home space and so we're seeing people who may be used to spending with social, mobile, and online, take a much more serious look at digital out-of-home, not only for that reason, but also because digital out-of-home has such a lower density for fraud and it's a safer place to advertise, and now you can measure it, which is really driving an opportunity for space. I have a theory, and you can tell me it's stupid or spot on. God knows I have no pride of ownership of it. But I get a ton of press releases every week from different digital out-of-home ad tech companies, and they'll say, we've just done this, or we've partnered with these people, and so on, and I will try to read the things and decode what on earth they're going on about, and I've sent notes back to him saying, I've read this five times, I still don't know what the hell this is about, and you're saying it's a lot simpler than maybe I think it is, or the world thinks it is. But my theory is that the marketers are having to change their descriptions, their naming, and everything else about their product versus the other ones just to make it sound distinct. Jeff Gunderman: There are nuances within digital and place-based, specifically within programmatic that are really the catalyst for why the DOOH Academy is in such high demand right now, and it's because if you look at my model, I am funded primarily through sponsorship of companies, unbiased, and nobody can have any kind of exclusivity and when they talk in an educational format that has to be generic and not self-promoting. But what I've found is these competing ad tech agencies, trade associations, media operators, and companies have all come together to support foundational learning that enables people to get to a level of understanding of how the entire ecosystem works together. And then what it has allowed is the same, let's say ad tech companies that are sponsoring, to not have to focus on getting people up to a basic level of education, but then they can focus on really educating on the nuances of their specific platform and the benefits that they drive. And so I think that email communication that you're getting or the other communications you're getting are today confusing. If you went through a digital out-of-home academy course, you learned the full infrastructure of how everything works together from A to Z. Now, all of a sudden, it's going to make sense what that specific company's particular value proposition is and many of these ad tech companies have very specific value propositions that make sense, but they make sense in the context of greater knowledge of what's going on across the industry, and that's where we're really designed to do is to bring the entire industry up to a specific level of education and knowledge base. Is this aimed primarily at newbies to the industry or is it something that everybody could benefit from? Jeff Gunderman: It's interesting you say that. We're now working on advanced courses, but the first course we released is called Digital and Programmatic Fundamentals. It is fantastic for an entry-level person who knows nothing about it because we use vocabulary and acronyms, and we really worked you through the basics of digital and programmatic media in the out-of-focus space. But then it's also very good for people with, I'll say, intermediate knowledge that want to just get to the next level because it's pretty in-depth. It's a five-hour streaming video course with 12 different, we call modules, but we could refer to that as a chapter, and it has 20 different video segments with 12 different industry experts, so it's a very thorough course, but it also starts out very basic so it doesn't leave someone behind. Let's go down to the wood on this. How does it work? You go to the website, and you basically register to become a student? Jeff Gunderman: Exactly. So you go to doohacademy.com, and that is the portal for everything. It's the portal for our learning classes. It's the portal for our thought leadership. It's the portal for company spotlights and other content, and it will continue to build. So all of the content, with the exception of the learning courses, is free. You can go in and see company spotlights on very specific companies. They were just launched recently so you'll see more and more of those start to be released. You can see thought leadership that will continue to release on a fairly regular basis to get ideas of, you know, hot topics that are happening in the industry and people's perspectives, and then there's also the certification courses, and you would go into the course section, and you can register. There's a small fee for the certification courses, and usually, a discount that's out there in the industry can reduce that fee further because all of the courses are underwritten from a cost perspective by the sponsors, and you go on, and you register, and then it is all built on a university grade LMS or learning management system or platform, and so, and it's all streaming videos. So you can start and stop as your schedule permits. So some students will come in, and they'll take the whole course in a weekend, and others will come in, and they'll be on a coffee break, they'll take one video segment at a time, and those are somewhere between 8 and 20 minutes in length, and then they'll turn it off, and they'll come back another day when they have a chance around their next coffee break, and will take the next segment. So, it's fairly easy to navigate at your own pace.  And from what I saw, it's a kind of a combination of interviews/discussions with a second person or, in the case of, I went through the acronym one, or at least kind of quickly bombed my way through it. It was you talking, but also, you had a deck that you were referencing and talking to. So are those the two formats that you're using?  Jeff Gunderman: They are. The real design of the course. I don't call myself the experts, so to speak, I call myself the host because, you know, I have a level of knowledge about all of it, but I really host most of them, mostly through interviews with very specific industry experts. And then on the basic things, I'll teach myself vocabulary and acronyms and a couple of other areas, you'll see me instructing, but for the most part, the design of it is to bring in the foremost experts in a specific topic. So when we talk about an SSP or the sell-side platform, we work with two different ad tech companies and their specific head of supply, we interview on that topic. And so you're hearing really from experts in the industry that are about as knowledgeable as it can be.  But they're not setting the curriculum. They're not saying, okay, this is what I want to talk about for the next 25 minutes with you? Jeff Gunderman: No. They certainly can give me some feedback that they don't like a question or what have you. But, all the questions are formulated by me.  Let's take a step back on this, actually. I think this is important. We have an advisor team and an expert team, and the advisor team helps me guide the actual curriculum. And the experts are experts from multiple competing companies. So I make absolutely sure that I'm not swayed by a certain way of thinking or doing things, and I'm ignoring maybe another option. So we try to be as neutral as possible and bring it, this is fully an educational course. I'll use measurement as an example. So on the measurement side, we have one company, Geopath, that has a measurement methodology, and their measurement methodology is different from Place Exchange, the PerView product that Place Exchange has, and so I was very confident or very certain to make sure that I used interviews with someone for each of those companies so that we weren't, giving a single way of doing things, and in fact, we also brought in, because it's North America, from a measurement perspective, also Combe Canada, who has yet a third methodology for measurement. In the first course, I think it's probably important to point out that measurement is one of those tricky pieces that, as we expand into new markets and new areas of the world, measurement is sometimes defined by the capabilities within that market to measure an audience. So it would be very hard to have a worldwide single measurement methodology because it's, you know, what you can do in the United States is potentially a little different than what you can do in other regions. So if I'm going to be interviewed as an expert in one of these modules, do I need to be a financial supporter of the Academy, or would you pull in somebody who is absolutely the best person to talk about this? Jeff Gunderman: No, we would pull in the people who is the best people to talk to about this. We've done that on a couple of occasions, and those individuals have decided to sponsor. But if we feel that a topic needs to get covered, regardless of whether you pay money for sponsorship, we want to cover that topic, and we will cover that topic. Now, there are two sides to the platform. There's the educational piece, which starts with Digital and programmatic fundamentals as a course, and later this year, you'll see advanced courses come out on the sell side and the buy side. So you'll see more and more content and more courses come out. But on the other side are actual spotlights on very specific companies, and those are sponsored companies, and it is thought leadership with very specific people. Many of them sponsor, but not all are open sponsors, so we have an unbiased education piece. Then, we actually have another area where we show how real people and real companies are applying that education or that knowledge in the real world. So if I'm an ad tech company, being a sponsor, a supporter of this initiative also gives me the opportunity and the outlet, so to speak, of, kind of a central repository of good content about, you know, the industry that I'm active in, and if I want to produce thought leadership pieces, this is a great home for it, as opposed to maybe just my corporate blog that nobody's going to read? Jeff Gunderman: Exactly, and I like to think of it as a centralized area where the industry can come for content, thought leadership, company spotlights, all of this content that is not specific to an individual organization, that gives a really well-rounded view of what's happening in the latest news and education around digital and programmatic for the out of home space. You said, in passing, that it's going quite well, that there's a lot of demand for it. What was your initial reaction when you went to some of these organizations, and how do you kind of quantify that things are hopping?  Jeff Gunderman: A few answers to that question. The first one would be the fact that we have multiple competing companies across ad tech, agency associations, trade associations, and media operators. This tells you that it is supported by the industry, and I gauge success, not by ultimately who sponsors it, but really by the reaction of the people that are taking the course. So we've been live for just six weeks now. We've already had over 200 individuals register for the course. We've had almost 40 complete the course, and a large chunk of those 40 have provided feedback to us, their reaction to the course, and we've had nothing but very positive feedback from the industry, which alone helps. We've solicited a lot of the people that have gone through the course, just to make sure that if there's any, you know, your first few weeks, it's obviously the time when you test the integrity of the course and the platform that you're on and things like that. There have been a couple of little things that we've been able to fix. There was somebody who pointed out an audio issue with one of the videos that we were able to fix immediately. You know, one person pointed out a typo that we had. But now that all that is corrected, we're starting to get group registrations. So we're seeing companies come to us and say, we want to register our entire team, and so we actually have a new product now where you can register your team in what we call a group training, and we will register them all at one time for you and send invites out that they can log in with so they'll be auto-registered into the tool. They just have to set a password, and then we can send to the organization a report every week or two that shows the progress of each of their team members against completing the course, and we're finding that's been popular. We have two agencies and three media companies so far that have signed up their teams, and we're seeing increased interest in that. I've heard a number of times over the last several years from companies who've said, I appreciate what you do with Sixteen:Nine, You should know that when we onboard new employees, we tell them where the cafeteria is and all the nuts and bolts and we also tell them you need to be reading Sixteen:Nine every day. You need to subscribe to this and so on so you can get up to speed on the industry.  Do you see the time when this will just be kind of part of the normal routine of you've joined this ad tech company, there's your desk, there's this and that, and, here's your login for the DOOH Academy? Jeff Gunderman: I mean, I could only hope to have the amount of content that you do after seven years. I can imagine that the archives that you have are probably invaluable for anyone entering the industry.  But yeah, I'm fairly humble about that. I saw a need, and I created a platform, it took me a little longer to release the first course than I thought it would, but I'm rewarded by the fact that the industry seems to be responding very positively to it, and it would be fantastic to think that this would be part of someone's onboarding. Certainly, the goal of this is to fill a gap that exists in education, and as long as we produce the right content, I think the people will follow, and that's proving to be true so far in our first six weeks of being live with the course. Have you had the, “Oh, thank God, somebody's done this” responses? Jeff Gunderman: Quite a few actually, and I've had others that have said, I can't believe you did this because I know what an undertaking it is, certainly a little bit bigger of an undertaking than I had anticipated in the beginning, but, I think as you probably know from Sxiteen:Nine, once you've started to create enough content, it gets much easier. We're working on an advanced course right now for the sell side, and we're also working on, which we'll produce after that, an advanced course on the buy side, but. We are getting smarter at producing some of that content earlier on, and it's now much easier to pull it all together. It's interesting one of the modules that I didn't see in there that I think would be very helpful. I don't know where you position it, but is one on business fundamentals and viability. Because every week I still get phone calls or emails or press releases from companies who are putting screens over urinals and washrooms or in corporate aviation lounge, just all these, build it and they will come ideas that I just know from doing this for 25 years ain't going to work or a really tough go and it would be so beneficial if somebody could save themselves half a million dollars or whatever and take this course and go, you know what? Maybe that's not such a great idea.  Jeff Gunderman: I think it's a great idea for the course. I'm not sure I'm gonna tackle that one, but I get what you mean.  You log in, and it just says, “Don't!”  Jeff Gunderman: It'd be great to have like a little calculator of sorts where you enter these values, and it spits out a good business case or a bad business case. But I think you touch on a topic that topic, I don't know that education specifically is going to be able to tackle it, but you touched on a topic that's interesting, and that is that too many new media companies are saying, I'm going to deploy a bunch of new screens and the business will come. I do think you have to understand the statistics in the industry, where the demand is coming from an advertising perspective, and where you fit into that demand. I'll use a couple of resources. DPAA, for instance, has an immense amount of information, and, in fact, one of their recent reports said that there were 1. 25 million digital screens connected, from an advertising perspective, just in the United States, and most of those there's certainly a chunk that are billboards, but most of those, the 1.25 million is specifically place-based media screens that are sitting inside of that. Whether it's a gas station or a convenience store or a cinema lobby or what have you if you then go to the agencies and you talk about the demand for advertising, there are venue types that in their mind are a must or like to buy and there are venue types that are not even on their radar screen, and I think one of the challenges that new media companies face is that they don't take the time to do the research on where the demand is coming from.  I'll use one other example: the Out Of Home Advertising Association does a great job every year of producing a document that breaks down the industry. So I think we're in the United States, for instance, we're about $8.4 billion spent in out-of-home out of that, about a third is driven from digital out-of-home, whereas two-thirds is still driven from the static or printed side of the space. So you've got about $2.67 billion dollars, give or take that is, and then out of that, you have about 15 percent or about 450 million today that is driven programmatically, and one of the things we see is these smaller or upstart companies come out with digital screens, they think they're going to connect to programmatic, and then, they don't really have to sell a whole lot and that all this money is going to come, and they don't realize that in their business plan, they're saying I'm part of an 8. 4 billion industry, but the reality is there's only 450 million right now transacted programmatically. And so they're trying, and they're few screens, a hundred or a thousand screens that they've deployed to compete with 1.25 million screens, all connected, all competing for $450 million, and so when you start doing the numbers, it doesn't always add up quite as aggressively as probably their business plan does. Yeah. And, of that $450 million spent, for most of those media operators who are getting that money, it represents 15- 20% of their inventory at most. Is that pretty accurate? Jeff Gunderman: Well, programmatic is at most 15 percent of your total sales. You've got to have direct sales, and even half of the programmatic is not open exchange. It's coming in through private marketplace deals that someone has to physically set up with the agency or the trade desk. So, it is arguably closer to about 92-95% percent of your sales of any successful, healthy companies arw coming in through direct sales. So anybody who sets up a screen network and just thinks I'm going to put these up and I'll do it all through programmatic, I won't even need salespeople, and I'll just watch the money flow in, God bless you! Jeff Gunderman: It's not a good business model, no.  This has been great. We could chat forever, but I try to cap my time on these things. If people want to know more about your academy, where do they find you?  Jeff Gunderman: I appreciate that. It's as simple as going to www.doohacademy.com and if you want to take a course, the code DOOH20 will take 20% off the cost of the course. There's a ton of free content there and a growing amount of free content there as well. Wow. I think this is my first discount code on this podcast. All right, Jeff, that was terrific. Thank you! Jeff Gunderman: I appreciate the time.

Head of marketing for T-Ads, the advertising solutions division of T-Mobile, Cherian Thomas describes the evolution of his rideshare entertainment platform, Octopus, to creating brand love across all digital out of home screens. In this upbeat but informative conversation with the high-energy "Doctor Thomas," Insider Interviews host E.B. Moss also gets the download on DOOH from DPAA CEO, Barry Frey, to offer listeners and viewers a complete picture of the state of screens today. QUOTES AND TIMESTAMPS 00:02:23 - "By the digitization of out-of-home, we mean a modern-day digital advertising business." 00:03:10 - "DOOH is becoming very powerful especially with its ability to target audiences, that heretofore was not available." 00:04:20 - " I've seen these crazy billboards where it almost looks like things are flying off of the screen. It's really amazing what can happen now with digital billboards." 00:11:49 - "While trying to market our app to consumers, we had to identify who is the ideal target audience. And then you look and you're like, wow, that's the Uber and Lyft rider!" 00:13:56 - "If we can delight riders in their Uber and Lyft journey, well, what's the next phase?" "The numbers don't lie: actual consumer spending is four times larger in store than it is online." 00:16:56 - "The numbers don't lie: actual consumer spending is four times larger in store than it is online." 00:18:52 - "Well, it turns out advertisers and brands also have similar pain points when it comes to them spending dollars and getting their brand out there or hitting performance metrics." Watch the full episode with Cherian Thomas, Head of Marketing for T-Ad on YouTube, too! [00:23:42] Enthusiasm, energy and skateboarding to work. 00:24:14 - "It starts from the top. So everything we do in my world is always ‘How is that good for our customers?' And I think that's something really important." T-Mobile Chief Creative Officer, Peter DeLuca with DPAA CEO, Barry Frey at Cannes 00:25:59 - "I think Peter DeLuca is a legend. And if you think about T-Mobile's brand, this is the best our brand has ever been. And you don't get there overnight. You have to be consistent. You have to be honest. You have to deliver. Like we say, dream big and deliver." 00:28:24 - "We leverage our brand to get our customers amazing deals and delight them." 00:33:45 - "My favorite product is the T-Mobile SyncUp Kids Watch, which is kind of a smart watch, but all you can do on it are basic things. As a parent, that was a pain point that T-Mobile had solved...This is kind of in our ethos: solving pain points I think is a common theme that's carried forward in everything that we do." 00:35:08 -  Brand purpose and trust. "One of our promises is “Nada, yada, yada.” Like, that's our actual Metro by T-Mobile brand campaign right now, because everyone else makes a bunch of promises and the fine print is like “yada, yada, yada, yada.” If that doesn't say we don't have any BS here and you can trust us....” 00:37:41 - "If you have a low cost of screen and you have connectivity, why can't there be a screen at the top of the Vail ski resort to show you information and speed times and fastest slope, the slope is closed, etc. So these are things I'm really excited about. [00:38:30] The growth of Digital Out-of-Home. 00:38:39 - As an industry, I'm excited because the TAM -- the Total Addressable Market -- for Digital Out-of-Home, is much larger. And that's always been the challenge with Digital Out-of-Home. ...You've got a $10 billion industry, but it's getting bigger and bigger as these macro trends continue." 00:40:11 - "What does the E.B. stand for?!” Don't miss the 10/10/23 DPAA Global Summit in New York City's Chelsea Piers, with speakers from McDonalds, Mastercard, Pepsi and more!  You can help sustain this podcast with a little donation to Insider Interviews at https://buymeacoffee.com/mossappeal

Our featured guest on this week's SaaS Fuel™ Founder Episode podcast is the dynamic Maryna Burushkina, the founder and CEO of GrowthChannel - helps marketers plan, launch, and optimize digital campaigns across 150+ channels including Display, Digital Out of Home, Mobile, Connected TV, Audio, Video, and streaming services from a single dashboard. Having accumulated 15 years of experience in the industry, Maryna has honed her marketing expertise through working with global giants and running her own media holding company. The inspiration behind GrowthChannel stems from Maryna's drive to simplify and streamline the complexities of the marketing process. By combining this vision with an innovative AI approach, GrowthChannel shines a spotlight on data-driven growth strategies and intelligent customer acquisition tactics. Maryna's passion for technology and its potential to revolutionize marketing makes her a true game-changer in the industry.Key Takeaways[00:00:00] - Introduction[00:01:29] - Slack's Strategy[00:04:52] - Evolving Strategies[00:07:07] - Introduction to GrowthChannel[00:12:28] - Understanding Customers[00:13:47] - Data Sources[00:15:29] - The Power of Contextual Data[00:17:32] - Using Their Own Product to Target Businesses[00:18:56] - Maryna's Background and Skill Set[00:22:24] - Lessons Learned from Previous Startups[00:28:26] - Targeting Agencies and Consultants[00:31:07] - Understanding User Feedback[00:31:48] - Building and Scaling with User Feedback[00:32:40] - Mistakes in Marketing[00:36:13] - Avoiding Random Acts of Marketing[00:39:12] - Key Components of a Marketing Plan[00:46:15] - Creating a Customer Decision Journey[00:48:13] - Learning More About Growth Channel[00:49:11] - Growth Channel as a Game Changer[00:49:39] - What's Coming Up Next[00:50:37] - Conclusion and Call to ActionTweetable Quotes"So what was Slack's strategy? I mean, it wasn't just to sell a product but to create a need and then satisfy it perfectly." - 00:01:41 Jeff Mains"And instead of inundating them with information, it's offering them something of substantial value." - 00:03:35 Jeff Mains"So we are an AI marketing engine that helps you identify what's working for competitors, who to target, on what channels, with what content and then efficiently target and reach your audience." - 00:07:31 Maryna Burushkina"But if you make sure that everything or most of the things that you do is actually scalable and thousands of people can use your workflows, your methodologies of doing things in the right way and make it scalable, then you're impacting so many businesses at the same time." - 00:21:54 Maryna Burushkina"I would recommend first, you know, collect the data, try to figure out the strategy, some basics in place, and then shoot with the advertising campaigns." - 00:34:08 Maryna Burushkina"Verify your product market fit in a way and then really scale from there." - 00:41:21 Maryna Burushkina“So like, give them something valuable. Maybe it's a webinar, maybe it's a podcast, maybe it's something...

Project Delays Now Behind Them In Massive Push Toward 50,000 Installs    VSBLTY uses AI and ML to create real-time advertising and security solutions for traditional digital displays and cameras found in stores, stadiums, and smart cities. They are a world leader in Proactive Digital Display technology The global retail digital display market is projected to experience significant growth over the next few years to $100B … with the total addressable market at $296B in 4 years.  VSBLTY Is Reinventing Real World Retail & Security With Partners like:   Intel  AB InBev AustinGIS SensorMatic Al Jabir Group …. And Winkel Media Winkel Media is a joint venture of VSBLTY, Anheuser-Busch InBev and Latin American partner Retailigent Media, which has developed the first retail Digital Out of Home (DOOH) network in Latin America.  This network provides the world's biggest CPG brands and agencies with the powerful ability to target customers while they are in-store.     WINKEL MEDIA SALES IN Q1 2023 ALREADY SURPASS 2022   According to Winkel Media Co-Founder & CCO Diego Sanchez, the solution has been so successful that CPG brands are seeing a remarkable 25-50% uplift in sales, which has them thirsting for more locations and rocketed sales of Winkel Media in the first quarter of 2023 right past all of 2022.   GROWING PAINS AND LEARNING CURVE NOW BEHIND THEM   Sanchez and $VSBY CEO Jay Hutton both concede that the drive towards 50,000 locations has been slower than expected as the partners needed more time than expected to align their priorities, which they chalk up to growing pains.  However, both confirm that alignment has now taken place and expect the growth curve to accelerate.     7 TOP CPGS NOW WORKING WITH WINKEL   More importantly however, according to Sanchez, is the performance metrics of the 2,000+ “sellable locations” which have gone a long way toward solving the learning curve Bodegas across Latin America were experiencing with this new breakthrough technology.   The performance metrics have also done wonders driving demand from the world's biggest agencies and CPG brands.   Specifically,Sanchez discusses working with 7 of the top global CPGs like Coca Cola, Pepsico, Nestle, PNG, Bimbo and attaining pre-buys for the network, as well as rebuys and yearly “always on” contracts.   Want to learn more? Sit back relax and watch this powerful interview. 

À medida que as pessoas voltam a ocupar as ruas, a mídia Out of Home é o novo centro da atenção e os espaços estão cada vez mais disputados. Todo espaço é um bom motivo para criar e marcar presença das marcas. Mas se engana quem pensa que Out of Home é apenas outdoors e posters. E com a inserção dessa mídia no ambiente digital, a Digital Out of Home, os espaços disponíveis para a veiculação de campanhas agora se conectam à tecnologia de leitura de dados e de mídia programática. Com o isolamento social durante a pandemia de Covid-19 e a consequente diminuição do fluxo de pessoas na rua, a abrangência da Out of Home foi menor do que o costume. Agora, contudo, em um momento de retomada das atividades costumeiras da população que finalmente se sente segura para voltar às ruas, a mídia Out of Home está cada vez mais forte. No primeiro semestre de 2021 as inserções publicitárias em Out of Home cresceram 29% em comparação ao mesmo período de 2020, segundo dados da Kantar IBOPE Media. Para conversar sobre esse assunto, convidamos: Andrea Weiss – Diretora Executiva da ABOOH Fabi Soriano – Diretora Executiva da Central do Outdoor Francisco S. Xavier, conhecido como Chico Preto – CEO e Founder da CHICOOH Apresentador – Alexandre Luppi Mediadores – Adão Casares e Mari Cruz Gravação, edição, montagem e publicação: Compasso Coolab

En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región

Marc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd (as in Roy Kidd Stadium), is not one to panic at fourth down.  In our conversation for Epi 43 he shared how Captivate evolved its Digital Out of Home (DOOH) offerings to include home and play locations, with an upswing in results for sales and marketers alike. “There was a high stakes game on a really bad weather day and I said, ‘Dad, it's raining, the wind's blowing. What decision are you going to make about the coin toss?' He said, ‘You don't worry about the things you can't control.' It has always reminded me that there are things in life you have no control over ... like a pandemic.” Marc is not a stranger to having to pivot. Hear what happened when his college plans to work alongside his dad got waylaid... and he briefly considered accounting for a career! Luckily, he found his footing in sports marketing...then broadcasting, giving him the foundation for a storied career that included helping create the NCAA corporate partner program and the Breeders Cup's World Thoroughbred Championships, WAC corporate partner programs and iHigh.com. Now at Captivate, he had some tough calls to make in the past two years for the greater good, but like all boats when the tide rises he ultimately helped the elevator advertising business stay the course through more innovation. Sample image from Captivate screen content Listen and learn about: How Captivate transfigured awkward social spaces! The evolution of DOOH (Digital Out of Home) itself and its use in brand and awareness marketing The guiding path to advertising effectiveness and strategizing content QR codes and other ways of building real attribution How COVID-19 disruption prompted forward-thinking repositioning Captivate's 2022 plans, including re-engineered programmatic platforms Staying in the game by evolving through crisis CaptivateScan - a pandemic-inspired innovation for building lobbies Why Marc can twirl a baton!... Attribution Tactic Resources mentioned: GroundTruth Office Pulse Placed Foursquare Kochava Social Media Links: Marc Kidd LinkedIn Marc Kidd Twitter Please share the podcast if you liked this episode, and follow Insider Interviews on Twitter, Instagram, and Facebook. And to support more please add to my virtual tip jar!  https://www.buymeacoffee.com/mossappeal You can also reach out to be considered for an episode — or suggest questions or a guest — or to have your own bespoke podcast series produced and/or hosted by E.B. Moss. Email us at podcasts@mossappeal.com. We're “hear” for you!

In this episode, Richard talks about what he learnt throughout the pandemic, the importance of always learning and always balancing both work and home life. Who is Richard Bon? Richard Bon is Managing Director of Clear Channel UK. He joined the company back in 2000 and subsequently progressed through various roles in the marketing, planning, and trading departments. He now sits on the company's European ExCo and as of 2020, he is additionally Commercial Lead for Clear Channel Europe. Richard has led the digital transformation of Clear Channel in the UK to expand the company's Digital Out of Home footprint. Digital now represents the majority of the company's revenues. Under his leadership, Clear Channel's digital estate has grown to over 5,000 screens. Including Adshel Live, the largest DOOH network, and Malls Live, the leading full video malls network in the UK. Richard is also spearheading the next phase of the company's growth including the delivery of automation and programmatic solutions underpinned by data. Richard hails from France. He is a proud family man, with a natural passion for vin rouge, food and cycling.

In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar's internal network operating center and internal maintenance teams who play a key role in Lamar's Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar's inventory. The Idea of DOOH: 2:33 - 10:57Evolving and Challenges: 11:47 - 23:43The NOC: 24:10 - 26:27Competition: 27:41 - 30:21The Future of the Industry: 30:46 - 36:42

As President and CEO, Mr. Frey oversees all operations driving awareness, value, and revenue to the fast-growing Digital Out of Home (DOOH) advertising space which has seen annual increases of +13% in advertising spend and membership growth of +25%. The DPAA provides industry leadership to publishers, technology, programmatic, content, and data companies. It fosters collaboration between the DOOH community and ad agencies, providing leadership, best practices, and standards in areas such as mobile integration, location data, and programmatic. During Mr. Frey's tenure, he has vastly grown the organization's membership base, opening the DPAA's doors to businesses in ad tech and the global ecosystem. He has brought the entire DOOH industry to its highest level of recognition in large part through his creation of the "Video Everywhere" marketing campaign. This initiative has helped position DOOH companies as important players in the video, digital and programmatic advertising market seen by brands, agencies, the press, and financial analysts. The Video Everywhere campaign is also reflected in the DPAA's annual conference, now called the Video Everywhere Summit. Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to video-neutral media planning, activation, programmatic buying, and marketers' use of multi-screen strategies.

Was kann Frankfurt von Dubai in punkto DOOH lernen, Florian Rotberg? Wenn es um die Digitalisierung des öffentlichen Raums in aller Welt geht, kennt sich kaum jemand so gut aus wie der Gründer und Geschäftsführer der Beratungsgesellschaft Invidis. Seit Jahren begleitet er sämtliche Entwicklungen an der Schnittstelle von Internet und Outernet. Und ist damit der ideale Gesprächspartner im FAW-Podcast, der sich diesmal mit den wichtigsten Trends in den Märkten von Digital Signage und Digital Out of Home beschäftigt.

Om een goede mediastrategie met de juiste mix van kanalen te bepalen is het onder andere van belang om te weten waar consumenten over een merk horen en welke media(kanalen) ze gebruiken om prijs/productinformatie te vinden. Met de IAB Nederland podcastserie 'het belang van …. in de mediamix' willen wij de markt meer inzicht geven in het effect van deze kanalen, mythes ontkrachten en tips meegeven voor de toekomst. In de komende weken tot aan het nieuwe jaar nemen we jou mee. In deze vierde aflevering gaan Arno Buskop (Kinetic), Swantje Brenecke (BRO) en Maarten van Maaren (Schiphol Media) met elkaar in gesprek over het belang van Digital Out of Home in de Mediamix.

Craig Benner is back!Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry.Make sure to check out Accretive Media at...https://accretiveads.com/And connect with Craig at...https://www.linkedin.com/in/craigbenner/Careers for OOH Talent! Are you looking for your next home in Out of Home? Need top talent? Check out OOHTalent.comSupport the show (http://oohswag.com)

Das Geschäft mit Digital Signage und Digital Out of Home Lösungen ist in den letzten Jahren rasant gewachsen und bietet der Kommunikation viele spannende neue Möglichkeiten. In dieser Folge besprechen die drei Marketing-Spezialisten Lars Roisch, Marco Ziegler und Peter Dräger, welche Einsatzmöglichkeiten und Vorteile Digital Signage mit sich bringt. Im stationären Handel ist die einfachste Form von Digital Signage die Nutzung von Screens, auf denen im Schaufenster installiert, Inhalte zum Beispiel nach Zielgruppe, Tageszeit oder Wetter und auf andere aktuelle Begebenheiten angepasst werden können. Diese Lösungen sind schnell und flexibel. Im Out of Home Bereich funktioniert dieser Ansatz ebenfalls sehr gut. Zusätzlich bietet sich dort auf digitalen Flächen auch die Anwendung von drive-to-store Mechaniken an. Da die Kosten im Vergleich zu den Anfängen wesentlich geringer geworden sind, ist die Nutzung dieser Medien auch für mehr Hersteller interessant geworden. Wichtig wie bei allen Medien: die Inhalte müssen Relevanz erzeugen. Bewegtbild als attraktiver Content kann nützlich für das Brand Building, den Abverkauf und eben die Frequenzzuführung sein. Dem Handel bieten Systeme, die sowohl digitale Preisschilder, als auch Screens mit aktueller Angebotswerbung flexibel miteinander vernetzen, weitere Vorteile. So lassen sich beispielsweise abends die Preise von Frischwaren per Knopfdruck günstiger anbieten oder auch flexibel auf Wettbewerbsangebote reagieren. Und das Ganze ohne die Gefahr von Fehlern bei der Auspreisung. Nicht zu vernachlässigen ist die Nachhaltigkeit der digitalen Angebote. Wie Marco Ziegler treffend formuliert: „Es stehen unzählige Plakate in Kellern herum und werden ohne Gebrauch vernichtet.“ Das passiert mit Screens nicht. Der Druck von Plakaten entfällt und spart demnach Ressourcen. Am Ende macht es die Mischung aus der Nutzung von digitalen und analogen Tools. Nicht in jedem Bereich ist Digital Signage allein der richtige Weg. Wenn es um die authentische, persönliche Note im lokalen Handel geht, so geht diese beim alleinigen Einsatz von Screens verloren. Lars Roisch nennt hier das Beispiel der Buchhandlung, die mit persönlich geschriebenen Notizzetteln ihre Kunden beim Kauf von Buchtiteln berät. Diese persönliche Note lässt sich digital nur schwer transportieren und so hat jedes Medium seine Grenzen. Das Einkaufserlebnis wird nicht allein durch digital Signage gemacht. Wir sind gespannt, wohin sich die technischen Möglichkeiten entwickeln werden.

While we specialize in M&A for IT Services firms, we also have been helping these companies grow organically for over 20 years. Our proven specialization, verticalization, and productization (SVP) method is the key to sustainable growth. Revenue Rocket works with global IT Services leaders to secure their market position, expand in new or adjacent markets, and grow profit long term. One area we are going to focus on today is geographic expansion.When looking at corporate expansion, businesses often overlook the strategic and opportunistic benefits that can come from looking at geographies beyond their current service area.  At Revenue Rocket we look at many attributes when uncovering a geographic expansion opportunity for a client.  Some obvious ones include; booming economies in niche markets such as an influx of tech investment in a certain city which in turn brings the talent.  A prime example of this was the influx of capital (human and cash) that Austin Texas experienced in 2016 & 2017.  Another prime example is the category anomalies seen in markets, such as tourism in Orlando, Digital Out of Home in Las Vegas, or the financial services and investment banking that stems from Manhattan, NYC. Whatever the motive it is important to work with your M&A advisors to quantify the opportunity and ideally time it perfectly with lifecycle trends to ensure proper valuations are in play.  Today we are seeing a significant exodus from high tax states such as California. People that used to perform their duties at a major corporate campus are now encouraged to work from home and as such, talent is turning to more tax-friendly states to homestead. Today the State of California has seen more than $58B in adjusted income leave for lower or no tax states such as neighboring Nevada, Idaho or BIG Texas.  The reason this matters for IT Services companies is that the decision-makers are moving, headquarters are shrinking and the demand for secure working from home technology has skyrocketed.  That said would we encourage our clients to seek an exit to a California-owned suitor? Expand there organically? Maybe! It really depends on the circumstances for the parties and the motivation behind the transaction. Additional consideration should be made for international expansion, such as looking North of the border into Canada, or across the pond at European opportunities.  While these can also carry large upside for category significance or emerging trends based on local and social-economic makeup it can also bear additional complexity as localization of platforms, people, and fundamental business practices can differ. It is important that you consider all variables and options when entering a process organically or on the sell side or buy side. At Revenue Rocket we will use our proven processes to identify unique opportunities that yield the best outcomes and in today's market that almost always takes into account the option for Geographic expansion.

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company.Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the billboard advertising world.He's the Chairman of the Innovations Committee at the #oaaa and can be found speaking at #advertising industry conferences around the country.You can connect with Ian at...https://www.linkedin.com/in/ian-dallimore-a9910122/And feel free to email him at...idallimore@lamar.comSpecial thanks to LED Truck Media for making this conversation possible!Make sure to check them out at...ledtruckmedia.com And over on Instagram at...@ledtruckmediaAs always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order! #oohadvertisingSpecial thanks to LED Truck Media! LED Truck Media specializes in hyperlocal, street-level campaigns. Support the show (http://oohswag.com)

In Episode 9, Steve and Devon sit down with Chief Digital Officer of JCDecaux North America, Mark Costa. Before the pandemic, you may recall jumping into a cab, driving down a highway, or waiting for a bus. All of those actions were likely accompanied by an advertisement of some shape or form. How did that ad get onto that huge screen? What determines which ad is shown when? How far away are we from a Minority Report or Blade Runner-like future where each of those out of home ad is personalized to me and me alone? We discuss all of this and more with Marc, who is a leader in the Digital Out of Home (DOOH) industry. He tells us how it works, where this is going, how COVID is impacting it all. Tune in to learn more about the intersection between advertising, architecture, and the environment. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This week we hung out with Luke and Will from Royals! We talk music, covering a Taylor Swift hit, Beer Pong Truth or Dare, Warhammer, and whether Infinity War was better than Endgame. Music featured in this episode: “Digital” “Out of Reach” “Me!” “Up All Night”

Forward-thinking and vision are the bedrock for growth in today's ever-shifting Outdoor marketing and advertising scene.  Garrett Crenshaw of CrenshawVisions.com joins the show to talk about how and why his Digital Out-of-Home company is turning into a Media Tech Company.   

This episode packs a measurement punch! With a forceful partnership between a South Carolina-based DOOH company and an Atlanta-based  Software company.  Listen in to how and why Digital Out-of-Home companies are seeking out this kind of strategic partnership.

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it's quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.See omnystudio.com/listener for privacy information.

Tim Ummel, CEO of IZON Network, Inc. (OTC: IZNN), called in to SmallCapVoice.com, Inc., to go over the business model and markets the Company operates in. The IZON Digital Media Network operates within the “Digital Out-of-Home“ vertical. As advertisers look for new and innovative ways to reach consumers, IZNN has built proprietary entertainment & media platforms that reach areas where the consumer already exists. One example of that is, The IZON Network is the leader in on-course technology & GPS services to golf course operators and golfers. IZON has created a proprietary and private media platform that connects highly valued luxury consumers with advertisers in a very targeted manner. This interview may include forward looking statements. These forward-looking statements generally are identified by the words "believe," "project," "estimate," "become," "plan," "will," and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this release. Although the Company believes that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. SmallCapVoice.com, Inc. received $875 from the company on 10-30-19 for 30 days of service.

Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion. Digital Out Of Home (DOOH) lets brands distribute creative, dynamic and (vitally) on-the-fly messaging into essentially any venue, including shopping centres, cinemas, restaurants, bars, gyms and petrol stations. DOOH ad spending is growing at a phenomenal rate and is expected to account for 47% of the total UK OOH market in 2018, reports eMarketer. We speak to Kevin Henry, Head of Content & Sponsorship for Ocean Outdoor. Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality 
 Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today's cluttered advertising market. Hear the secrets of OOH advertising success. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion.Digital Out Of Home (DOOH) lets brands distribute creative, dynamic and (vitally) on-the-fly messaging into essentially any venue, including shopping centres, cinemas, restaurants, bars, gyms and petrol stations. DOOH ad spending is growing at a phenomenal rate and is expected to account for 47% of the total UK OOH market in 2018, reports eMarketer.We speak to Kevin Henry, Head of Content & Sponsorship for Ocean Outdoor. Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend.Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality 
Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today's cluttered advertising market. Hear the secrets of OOH advertising success.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Eine Episode zu den Themen: Digital Out of Home, Advertising, Mobilität, Kommunikation, Innovation 1854 ließ Ernst Theodor Litfaß die erste Säule mit Werbeplakaten aufstellen noch heute sprechen wir von der Litfaßsäule. Mehr als 150 Jahre bleibt das Plakatkonzept weitestgehend unverändert bis 2006 die ersten digitalen Werbeflächen aufkommen. Der Grundstein für Digital Out of Home (OOH) ist damit gelegt. Als Verantwortlicher für das Thema Digital Innovation bei Kinetic kennt sich Tobias Hefele bestens mit digitaler Außenwerbung aus. Im Podcast erzählt er, wie Digital OOH Offlinewerbung digital verlängert und wie Marketingspezialisten ihre Zielgruppen dank Programmatic Advertising gezielt ansprechen. Und: Warum der fehlende Ton kein Nachteil, sondern eine echte Stärke des Digital OOH ist. Links Kinetic: Website: https://kineticww.com/de/ Facebook:

Justin and Matt sit down with Joni Schmeichel and Chaz Fuhrman, strategic marketer and sales for Daktronics OOH, respectively. They cover the topic of Digital Out of Home (DOOH) including the advertising trends associated with DOOH, some things to consider from both the display owner and advertiser perspective, and other fun things they've seen from the DOOH industry. They also mention how DOOH affects the routine drive to work and a child riding in the back seat of a car. Daktronics OOH webpage: https://www.daktronics.com/en-us/markets/out-of-home-advertising Daktronics OOH Blog: https://blog.daktronics.com/category/out-of-home-advertising/ Request a FREE Ad Sales Strategy Presentation: https://www.daktronics.com/en-us/markets/out-of-home-advertising/services/ad-sales-strategy Chaz on LinkedIn: https://www.linkedin.com/in/chaz-fuhrman-b774985a/ Joni on LinkedIn: https://www.linkedin.com/in/joni-schmeichel-b6b02417/

Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.

Kevin Williams is the Founder of KWP, the Digital Out-of-Home Immersive Entertainment Consultancy, and he knows a thing or two about the immersive experience industry. Kevin walks us through the early days of VR (virtual reality) and shares the progression of technologies such as AR (augmented reality), MR (mixed reality), XR (cross reality) and LARP (Live action role play). We also discuss how the retail apocalypse has opened up some really interesting opportunities in this space.  To contact Kevin: kwp@thestingerreport.com Here are some of the pictures Kevin referred to in this episode:   Have a question for the mailbag or know of a guest we should feature?  Drop us a line! Josh - josh@amusementadvantage.com Matt - matt@performanceoptimist.com Twitter Facebook LinkedIn This episode is brought to you by FunRating.  If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience.  Which facility type provided the best service in 2018?  Who really needs to improve their food service?  And which attraction saw the highest increase in likelihood to return?  These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide.  The FunRating Report can be found at funrating.com, and we have an exclusive offering for AttractionPros listeners.  To save 10% off of the one-time purchase of $375, tune into the podcast!

In rolling out the Samsung Galaxy S9, the Samsung team looked to Vistar Media for a Digital Out-of-Home (DOOH) campaign that would target large groups. Vistar utilized its software and Samsung's data to drive the Galaxy S9 campaign to a 15% lift in store visits within targeted areas across the U.S. During the campaign, Vistar was able to take advantage of kiosks, billboards and other digital signage conveniently placed around those metropolitan areas.  On this episode, Vistar Media’s VP of Sales Lucy Markowitz and Director of Publisher Solutions Eric Lamb join us to share how they’ve strategically produced this Gold APEX Award-winning Digital Signage Story. For more case study information on this project, click here.

We're delighted to have brought together a panel of successful women working in Irish media to discuss the campaign theme for International Women’s Day 2019, #BalanceforBetter. Featuring: Ruth Scott, radio presenter on Radio Nova, journalist and TV presenter. Cara Doyle, Head of Content Partnerships at Packed House. Sarah Taylor, Digital Out of Home Director at Wide Eye Outdoor. Mairead Cahalan, Head of Content Development at Packed House.  

Op 25 mei 2018 werd de Algemene verordening gegevensbescherming ingevoerd. Vooral bekend als AVG of GDPR. Hoe is de invoering gegaan en wat is na een half jaar de status ervan? Ronnie Overgoor gaat in gesprek met specialist Richard van Schaik van DLA Piper over de impact van GDPR op het media- en reclamevak.   De stress nam in april en mei behoorlijk toe bij het Nederlandse bedrijfsleven: ‘In de aanloopfase werd er door een groot aantal bedrijven in kaart gebracht wat voor data ze in huis hebben. Welke data heb ik? Waar gaat dat naartoe? Wie heeft toegang tot die data? Welke functie heeft die data en wat doe ik ermee? Dat soort vragen werden beantwoord en daar moest ook een juridische grondslag voor gevonden worden.’ Compliant  We zoomen in op de media- en reclamewereld. Weet men in die sector inmiddels van de hoed en de rand wat GDPR betreft? ‘De grote adverteerders en grote uitgavers weten echt wel hoe het in elkaar steekt. Of ze dan compliant zijn dat is dan weer een ander verhaal, maar ze weten echt wel hoe het moet. Kijk naar een gemiddelde website en je ziet uitgebreide statements en uitgebreide verhalen hoe ze met persoonsgegevens omgaan.’   ‘Het is vaak de angst dat AVG een belemmering is voor merken en marketeers: als we de consument echt om toestemming moeten vragen haakt hij of zij af. Maar dat is vaak niet zo. Als je op een goed en leuke manier om toestemming vraagt kun je daar ook sympathie mee winnen.‘   Handhaving: hoe werkt dat? ‘Het is nog vrij rustig op dat vlak. In Europa zijn inmiddels twee boetes uitgedeeld, dus dat valt ook nog mee. Hier zijn alleen een paar speldenprikken uitgedeeld. De Nederlandse toezichthouder heeft aan 30 organisaties uit verschillende industrieën gevraagd of ze willen laten zien hoe ze persoonsgegevens hebben verwerkt. Daarnaast werden er waarschuwingen uitgedeeld omdat er nog geen privacy officer is aangesteld.‘   'De Nederlandse toezichthouder lijkt een capiciteitsprobleem te hebben om de handhaving goed uit te voeren. Dat geldt niet voor andere Europese landen, zoals Duitsland waar streng wordt gecontroleerd. Als internationale organisatie kun je niet zomaar achterover gaan leunen. (…) De Franse, Duitse en Italiaanse toezichthouders zijn erg streng, dus als je internationaal opereert of internationale campagnes wil uitzetten, dan is het belangrijk dat je met die regelgeving rekening houdt.'    Innovatief Op het gebied van Digital Out-of-Home en spraak gestuurde technologie gaan we de komende tijd flinke stappen zetten. ‘De AVG wet is ook voor die innovatieve ontwikkelingen van belang. De wetgeving loopt per definitie achter, zeker in deze technische wereld waarin het zo snel gaat. (…) Het is een grote uitdaging om alle partijen met allemaal een eigen agenda bij elkaar te brengen. De markt is het meest gebaat bij een heldere wet -en regelgeving.'   Nieuwsgierig geworden naar de laatste ontwikkelingen binnen de AVG-wetgeving in het marketing- en reclamevak? Kijk de hele aflevering met Richard van Schaik (specialist bij DLA Piper).    Deze video is tot stand gekomen in samenwerking met DLA Piper, één van de grootste zakelijke juridische dienstverleners wereldwijd.

Op 25 mei 2018 werd de Algemene verordening gegevensbescherming ingevoerd. Vooral bekend als AVG of GDPR. Hoe is de invoering gegaan en wat is na een half jaar de status ervan? Ronnie Overgoor gaat in gesprek met specialist Richard van Schaik van DLA Piper over de impact van GDPR op het media- en reclamevak. De stress nam in april en mei behoorlijk toe bij het Nederlandse bedrijfsleven: ‘In de aanloopfase werd er door een groot aantal bedrijven in kaart gebracht wat voor data ze in huis hebben. Welke data heb ik? Waar gaat dat naartoe? Wie heeft toegang tot die data? Welke functie heeft die data en wat doe ik ermee? Dat soort vragen werden beantwoord en daar moest ook een juridische grondslag voor gevonden worden.'Compliant We zoomen in op de media- en reclamewereld. Weet men in die sector inmiddels van de hoed en de rand wat GDPR betreft? ‘De grote adverteerders en grote uitgavers weten echt wel hoe het in elkaar steekt. Of ze dan compliant zijn dat is dan weer een ander verhaal, maar ze weten echt wel hoe het moet. Kijk naar een gemiddelde website en je ziet uitgebreide statements en uitgebreide verhalen hoe ze met persoonsgegevens omgaan.' ‘Het is vaak de angst dat AVG een belemmering is voor merken en marketeers: als we de consument echt om toestemming moeten vragen haakt hij of zij af. Maar dat is vaak niet zo. Als je op een goed en leuke manier om toestemming vraagt kun je daar ook sympathie mee winnen.‘ Handhaving: hoe werkt dat? ‘Het is nog vrij rustig op dat vlak. In Europa zijn inmiddels twee boetes uitgedeeld, dus dat valt ook nog mee. Hier zijn alleen een paar speldenprikken uitgedeeld. De Nederlandse toezichthouder heeft aan 30 organisaties uit verschillende industrieën gevraagd of ze willen laten zien hoe ze persoonsgegevens hebben verwerkt. Daarnaast werden er waarschuwingen uitgedeeld omdat er nog geen privacy officer is aangesteld.‘ 'De Nederlandse toezichthouder lijkt een capiciteitsprobleem te hebben om de handhaving goed uit te voeren. Dat geldt niet voor andere Europese landen, zoals Duitsland waar streng wordt gecontroleerd. Als internationale organisatie kun je niet zomaar achterover gaan leunen. (…) De Franse, Duitse en Italiaanse toezichthouders zijn erg streng, dus als je internationaal opereert of internationale campagnes wil uitzetten, dan is het belangrijk dat je met die regelgeving rekening houdt.'  InnovatiefOp het gebied van Digital Out-of-Home en spraak gestuurde technologie gaan we de komende tijd flinke stappen zetten. ‘De AVG wet is ook voor die innovatieve ontwikkelingen van belang. De wetgeving loopt per definitie achter, zeker in deze technische wereld waarin het zo snel gaat. (…) Het is een grote uitdaging om alle partijen met allemaal een eigen agenda bij elkaar te brengen. De markt is het meest gebaat bij een heldere wet -en regelgeving.'  Nieuwsgierig geworden naar de laatste ontwikkelingen binnen de AVG-wetgeving in het marketing- en reclamevak? Kijk de hele aflevering met Richard van Schaik (specialist bij DLA Piper).  Deze video is tot stand gekomen in samenwerking met DLA Piper, één van de grootste zakelijke juridische dienstverleners wereldwijd.

Op 25 mei 2018 werd de Algemene verordening gegevensbescherming ingevoerd. Vooral bekend als AVG of GDPR. Hoe is de invoering gegaan en wat is na een half jaar de status ervan? Ronnie Overgoor gaat in gesprek met specialist Richard van Schaik van DLA Piper over de impact van GDPR op het media- en reclamevak. De stress nam in april en mei behoorlijk toe bij het Nederlandse bedrijfsleven: ‘In de aanloopfase werd er door een groot aantal bedrijven in kaart gebracht wat voor data ze in huis hebben. Welke data heb ik? Waar gaat dat naartoe? Wie heeft toegang tot die data? Welke functie heeft die data en wat doe ik ermee? Dat soort vragen werden beantwoord en daar moest ook een juridische grondslag voor gevonden worden.’Compliant We zoomen in op de media- en reclamewereld. Weet men in die sector inmiddels van de hoed en de rand wat GDPR betreft? ‘De grote adverteerders en grote uitgavers weten echt wel hoe het in elkaar steekt. Of ze dan compliant zijn dat is dan weer een ander verhaal, maar ze weten echt wel hoe het moet. Kijk naar een gemiddelde website en je ziet uitgebreide statements en uitgebreide verhalen hoe ze met persoonsgegevens omgaan.’ ‘Het is vaak de angst dat AVG een belemmering is voor merken en marketeers: als we de consument echt om toestemming moeten vragen haakt hij of zij af. Maar dat is vaak niet zo. Als je op een goed en leuke manier om toestemming vraagt kun je daar ook sympathie mee winnen.‘ Handhaving: hoe werkt dat? ‘Het is nog vrij rustig op dat vlak. In Europa zijn inmiddels twee boetes uitgedeeld, dus dat valt ook nog mee. Hier zijn alleen een paar speldenprikken uitgedeeld. De Nederlandse toezichthouder heeft aan 30 organisaties uit verschillende industrieën gevraagd of ze willen laten zien hoe ze persoonsgegevens hebben verwerkt. Daarnaast werden er waarschuwingen uitgedeeld omdat er nog geen privacy officer is aangesteld.‘ 'De Nederlandse toezichthouder lijkt een capiciteitsprobleem te hebben om de handhaving goed uit te voeren. Dat geldt niet voor andere Europese landen, zoals Duitsland waar streng wordt gecontroleerd. Als internationale organisatie kun je niet zomaar achterover gaan leunen. (…) De Franse, Duitse en Italiaanse toezichthouders zijn erg streng, dus als je internationaal opereert of internationale campagnes wil uitzetten, dan is het belangrijk dat je met die regelgeving rekening houdt.'  InnovatiefOp het gebied van Digital Out-of-Home en spraak gestuurde technologie gaan we de komende tijd flinke stappen zetten. ‘De AVG wet is ook voor die innovatieve ontwikkelingen van belang. De wetgeving loopt per definitie achter, zeker in deze technische wereld waarin het zo snel gaat. (…) Het is een grote uitdaging om alle partijen met allemaal een eigen agenda bij elkaar te brengen. De markt is het meest gebaat bij een heldere wet -en regelgeving.'  Nieuwsgierig geworden naar de laatste ontwikkelingen binnen de AVG-wetgeving in het marketing- en reclamevak? Kijk de hele aflevering met Richard van Schaik (specialist bij DLA Piper).  Deze video is tot stand gekomen in samenwerking met DLA Piper, één van de grootste zakelijke juridische dienstverleners wereldwijd.

I veckans avsnitt pratar vi om resan som Clear Channel gjort nu när det var 5 år sedan som företaget lanserade digitalt utomhus i Sverige. Vi diskuterar hur du utnyttjar digitalt utomhus till max och Alexis berättar om intressanta case. Dessutom pratar vi om att Clear Channel vill att fler upptäcker hur enkelt det är att göra smarta dynamiska kampanjer. I veckans avsnitt gästas podden av Alexis Logothetis Head of Digital Out of Home Nordics på Clear Channel. Podden görs i samarbete med Dagens Media.