Podcasts about ad agencies

In this episode, host John Laurito talks to the CEO and Founder of Archrival, Clint Runge. They talk about how Clint lives his life creatively and how that translates into his company's leadership. He also shares how leaders can leverage creativity when leading the new generation at work.Clint Runge is a founding partner of Archrival, a youth culture agency that wins the hearts and minds of young adults. Nationally recognized and full of mischief, Archrival goes against the grain of the typical marketing approach to build brand love, sales, and loyalty.Clients such as Adidas, Red Bull, Spotify, and Hollister leverage the insights you'll hear to form their product positioning, marketing messages, and business evolution.Today he stands on two decades of experience working with 'it' brands, athletes, and entertainers, having created iconic marketing experiences and programs that have fueled companies to relevancy. He's won as many awards as he's had all-nighters, leading Archrival to become a 2016 Ad Agency of the Year and Inc Magazine 1000.With a few tricks up his sleeve (he moonlights as a performing mentalist), Clint's best sleight of hand turns a complex generation into common sense appropriate for any industry or audience. Presentations and workshops are dynamic, full of energy, and hit deep into the conversation organizations must have to innovate.Collecting well over 250 keynote presentations and workshops in his sneakers, he's adaptable from the largest conference stage to a small boardroom.Connect with Clint:Websites: https://archrival.com/                        https://clintrunge.com/Show notes:[2:35] What does living a creative lifestyle mean?[7:02] Creative timing[8:48] Knowing when to take risks[12:11] Why is creativity important as a leader?[13:39] Leveraging creativity as a leader[16:20] What should leaders know in terms of leading the new generation?[23:03] On Archrival and his vision for it[25:23] Where to find Clint[26:40] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com

Dog ‘n' Bone host Martin Loat welcomes ad media industry figurehead and Google MD for Ad Agencies in EMEA - Mark Howe - ahead of his “semi-retirement” after an illustrious 41-year career. The pair touch on a range of topics, including supply chain issues in the media industry, client side suspicion of overpromising agencies, a greater need for transparency and how a tech company cull is an inevitability. The episode also features questions from our call-in guests: Stevie Spring, Chairman, British Council; Sarah Parkes, Chief Sales & Marketing Officer, Talon Outdoor; Rachel Forde, CEO, UM London; Mike Anderson, Media Consultant. WARNING: This episode features personal anecdotes from a previous era in the media industry, listener discretion is advised!

In this episode, we talked to Rohaan Khan and Eroslav Georgiev, founders of Orange Trail, an agency that provides advertising support for Facebook, Google, Twitter, Snapchat, and TikTok. Find out more about their early lives, some tips about hiring and managing staff, and everything you need to know about web3 marketing!

On this week's #5Things, we're diving into how an emerging artist's viral success on TikTok led to a Song of the Year award nomination at the 2023 Grammys, Nike's new "Dot Swoosh" Web3 platform, Twitter updates, and more! The Things:  Elon and Twitter Pause $8 Checkmark Nike introduces "Dot Swoosh" TikTok Launches Shopping  TikToks Get Nominated for a Grammy  YouTube Adding Product Tagging & Expands Music Options Sources: Vogue, Social Media Today, Pitch ForkHosts: Joey Scarillo, Chelsea Sugai and Caine Fair

Jordan started his PPC agency in 2015 after working as a marketing consultant for the music industry. Jordan covers the challenges of advertising today, including the difficulty of attributing results to specific campaigns or strategies. Towards the end, we cover how machine learning is changing the landscape of digital marketing, and how open source sharing is helping to speed up this process. Links To Connect With Jordan:Jordan on LinkedIn: https://www.linkedin.com/in/jordanbell/Jordan's Agency: https://agencybell.com/Recommended Daily AI Newsletter: https://bensbites.beehiiv.com/subscribe?ref=17ed9ce108 Help The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/the-louis-and-kyle-show/id1504333834→ Reach out on Twitter: https://twitter.com/LouisKyleShow→ Drop us an email: LouisandKyleShow@gmail.com→ Follow on Instagram: https://www.instagram.com/louiskyleshow/→ Follow on LinkedIn: https://www.linkedin.com/company/65567567/→ Watch on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA→ Get email updates: https://www.getrevue.co/profile/LouisandKyle?via=twitter-profile-webview Special Thanks To Our Sponsor, VASA, The Virtual Assistant Staffing Agency:If you need some extra hands to free up your time, let VASA help you with hiring for administrative, technical, and creative work. That's graphic design, cold-callers, social media managers, sales reps, video editors, admin assistants, and more.Free up your time to focus on your highest impact work, and learn more about VASA at vastaffing.agency or by scheduling a free strategy session here: https://calendly.com/vastaffing/strategy-session-lk-podcast

What's up with WhatsApp Communities? This week on the #5Things podcast, we're discussing WhatsApp's new Communities update connecting groups, Meta's layoffs, the deal with Twitter's official check marks, TikTok's plan for Teens to stay safe on the platform, and more!The Things: Meta lays off more than 11K employees Moments after announcing, Elon Musk walks back official checkmark model  TikTok's new overview of safety protocols for kids and teens and parents  Instagram rolls out post scheduling features for creators and businesses What's up with WhatsApp communities Sources: NYT, Social Media Today, EngadgetHosts: Joey Scarillo, Claire Heaps and Daniel AvonTo subscribe to our newsletter, click HERE.

New logo....who dis? It's the 3rd anniversary of the #5Things: This Week in Social podcast, and we're treating ourselves to a fresh look! This week on the pod, we dive into Meta's "Professional Mode" for Creators, Twitter takes on LinkedIn, Instagram adds product tagging in reels, and more!The Things:  Elon's $8 monthly Twitter package Twitter taking on LinkedIn with "Professional Accounts" Meta goes global with "Professional Mode" for creators Instagram adds product tagging in reel #5Things has a new look! Sources: Social Media Today, TechCrunch, AdWeek Hosts: Joey Scarillo, Caine Fair, Hannah Loeff To subscribe to our newsletter, click HERE.

Long working hours are often the norm in ad agencies - not that they're unique in that regard, but one thing people often describe after leaving them is a greater ease to balance things out. Can agencies get better at this - and should they?

It's Rumor Central! This week's #5Things explores TikTok's introduction to podcasting, the end of mass marketing, another celebrity buying a social media platform, and more. Listen wherever you get your podcasts. The Things: Kanye is looking to buy a conservative social media platform  Is mass marketing ending? Gen-Z and the evolution of sub-cultures  TikTok's Livestream age restrictions means more safety for young people and new avenues for adult content  RUMOR CORNER! Is TikTok getting into podcasting?  Meta's pushes for encryption brought to life in a new WhatsApp ad campaign Sources: Social Media Today, DigiDay, PodNews.net Hosts: Joey Scarillo, Khaila Sloan, Claire Heaps To subscribe to our newsletter, click HERE.

Joining Host Mike Pecci in studio today is the multi talented Actress/Creative Director/Writer/Director Hilary Smith. The two have a deep chat about Hilary's path from studying to be a journalist to working for Ad Agencies, to standup comedy to Acting, and most recently moving into directing films. Get ready for an inspiring episode! --------------------------------- Go to inlovewiththeprocess.com to see trailers and clips! ►Hilary''s Instagram: https://www.instagram.com/thehilarysmith/ ►Hilary's Website: http://www.thehilarysmith.com/ ►Mike Pecci's IG: instagram.com/mikepecci ►ILWP's IG: instagram.com/inlovewiththeprocesspod -------------> Featuring Music by: ►Turbo Knight ►Code Elektro ►L'Avenue ------------------ The Episode is Sponsored by ► BearRepublic: bearrepublic.com/ Discount code is PROCESS15 ► Puget Systems: puget.systems/go/ILWTP ► Jambox www.jambox.io ► FujiFilm: fujifilm-x.com/ www.facebook.com/FujifilmXUS/ twitter.com/FujifilmX_US www.instagram.com/fujifilmx_us/ www.youtube.com/c/FujifilmUSACameras

Our episode guest Sarah Clayton - Head of Commerce at PHD Media  - shares her insights on how to prepare for a marketing career in commerce. Sarah shares her marketing career tips and advice on ..How to create an effective marketing career planThe pros and cons of working client side vs agency sideHow to effectively manage-upA fresh approach to your marketing interviewConnect with Sarah Clayton:via Linkedin: linkedin.com/in/sclayton22/-- (mention The Marketing Careers podcast!)Sarah (dot) Clayton (at) PHDMedia (dot) comCareers at PHD Media: phdmedia.com/careersResources mentioned during the episode:The Brave Commerce PodcastRishad TobaccowalaAdWeekAd Age Other Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

No matter how large your business is or how much experience you have leading, the threat of business death is always looming. When Mike Abel decided to pitch for the advertising business of the flailing retailer Edgars, he believed his agency could turn the retailer back into a profitable entity. Unfortunately, a change in leadership at his client lead to underhanded tactics, which threatened the survival of his business. Mike Abel is a business leader with strong opinions, deep experience and the talent to back up his words. In this episode of It's Not Over, Mike and I discuss pitching for business when you know you'll lose it, motivating a team that may lose their job and the morals and ethics of doing business with the right partners and clients. ----Apple: https://apple.co/37gY2I6Spotify: https://spoti.fi/3E4wUbmGoogle: https://bit.ly/3KBQgqGWebsite: https://nicharalambous.com/its-not-over----Connect with Mike: https://www.linkedin.com/in/mike-abel-39b53b12/https://twitter.com/abelmikehttps://www.instagram.com/mikeabel67/http://www.mcsaatchiabel.co.za/

FEMA has approved a Major Disaster Declaration for Buchanan and Tazewell Counties, where extreme rainfall caused floods and landslides in July; Virginia Democrats are calling for an investigation into a state contract awarded to an ad agency connected to Governor Glenn Youngkin; For the second month in a row, Amtrak ridership in Virginia hit record highs; and other local news stories.

Wakeapp's CEO Nikolay Belikov discusses how his ad agency approaches performance marketing and how marketers can be prepared for the future.

Big milestones today: The Overthinkers turns 3 with this 150th episode, and marks its 200,000 listens to date. To celebrate, we bring the man that we pretty much owe this podcast to, Mark Pollard. Not only did he introduce us, he also inspired us to make our own thing. And this will be the topic this week - at some point all of us ask ourselves what life is like beyond the work we do in ad agencies. During this hour, we went pretty deep and personal about our fears, our joys, our stresses, and our achievements as the three of us took forks in our careers. This obviously comes from three strategists, but probably reflects a wider sentiment across other specialties. Thanks again for listening for all those years, and if you're new, welcome!

Tim Dozier is CEO of full service ad agency Hummingbird Ideas in Mobile. His clients pay his firm to put them in the best light and make them easily found online. However, Tim tells us, search is changing. No longer is Google the go-to like it once was. And it's today's youth who are disrupting this market - using non-traditional online sites (i.e. TikTok, YouTube) to drive their search. Even though the results are less accurate, today's kids continue to go back, meaning Tim and team have to become more and more savvy to keep their clients in buyers' eyes.  Thanks to Show Sponsors: Alabama Center for Real Estate (ACRE) Angelo DePaola - The Coastal Connection Realty Burr Forman Attorneys Untied Bank E3 Termite and Pest Control Allison Horner - State Farm Agent Trey Langus - Transworld Business Advisors Persons Services Corps Roy Lewis Construction Bud-Busch Distribution

I'm excited to share with you the brand new project I've been working on behind the scenes.  If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you! Launching on the 10th October Impact Ad Academy, to celebrate I'll be kicking off with a 3-Day Free challenge where I'll share my strategies and insights to running an agency that aligns with your life. To join us you can sign up www.ashleybostonhq.com/challenge. Connect with me below: Web: https://ashleybostonhq.com Facebook: https://www.facebook.com/ashleybostonhq / Instagram: www.instagram.com/ashleybostonhq P.S. Love Ads Unleashed Podcasts? I would love for you to leave a review me on iTunes!

2022 sees the 100th anniversary of the world's first ever broadcast advert, and this week we're exploring the art and craft of advertising, looking at how commercials differ around the world and talking to the creative teams that put them together. We hear from Jonathan Wolberg and Thabang Lehobye from South African advertising agency FCB about their promotion for Coca Cola, which was tailor made to help people in the country stop pronouncing each others' names incorrectly. As increasing numbers of companies attempt to project an eco-friendly image, we explore the concept of ‘green-washing.' Melissa Mbugua from the campaigning group Creatives for Climate, a global network of advertising professionals promoting environmental action in the industry explains how to spot it and reflects on the changing attitudes across Africa. Robert Cerkez and Mikael Jørgensen from the &co Ad Agency in Copenhagen talk about selling to Scandinavia and how their advert for the airline SAS subverted the region's stereotypes and drew a strong reaction from some quarters. And as the US midterms approach, Tahseen Rabbi, Video Producer at media company Bloomberg and Tobe Berkovitz, Associate Professor of Advertising at Boston University, share an insiders' guide to American political advertising. Producer: Simon Richardson (Photo: A family watching adverts. Credit: Jose Luis Pelaez Inc/Getty)

Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT's) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes. The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?Continue Reading → The post FIR #284: Ad Agencies Embrace AI Art appeared first on FIR Podcast Network.

From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?Continue Reading → The post FIR #284: Ad Agencies Embrace AI Art appeared first on FIR Podcast Network.

If you're looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.[00:01 - 15:05] Opening Segment What is Pay Per ClickKen and David share their experience on their PPC journey[07:07 - 19:37] Self-Managed PPCDon't worry about getting locked in. Try as many agencies as you like until you find one that's suited to your needWhy it's important to have a good understanding of PPC and its principlesCreating a meaningful Pros and Cons listThe three things you need to be good at when self-managing PPCSelf-managed PPC is time-consuming as you grow and scaleWant some Amazon refunds? Check out GETIDAPromo code: FTM400[19:38 - 30:25] Working with Ad AgencyAccount managers handle multiple accounts that they miss some of the special instructionsOn agency pricingMaintaining ad agency-client relationshipThe difference in the compensation model of in-house and Ad agencyWhy PPC and SEO always work better together[30:25 - 33:16] Closing Segment Ken's advice to business owners: Don't be afraid to pivot in your business Have an implementation planConnect with the duo!Quotes  “It doesn't hurt to try. You can't be afraid to try something new, give it six months.”“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10GETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   

Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT's) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and  corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes. The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Chelsea Morley is the founder and creative director of Tiny Disco. A Melbourne based new-age advertising agency with a focus on creative ideas, and beautiful content.  Get all links mentioned here: bit.ly/269-ChelseaSKIP THROUGHT THE EPSISODE:00:00 - Welcome to Uncommon02:00 – Funny Accents03:10 – Earliest memory04:30 – Crazy bee story!06:20 – Earliest conception of death12:05 – Childhood aspirations14:00 – TV channels 19:08 – TV career (Best and worst)13:55 - Treated differently after pregnancy19:30 – Parenting wisdom / advice35:20 – Tiny Disco blowing up!37:00 – Tiny Disco beginnings 42:45 – Kids like a mirror?47:40 – Finding inspiration sources 50:50 – Jordan defends his bonsai plants!52:55 – Rapid fire questions58:00 – Closing remarks

Founder of Tiny Disco, Chelsea Morley, explains how she was treated differently in the work environment after being pregnant. Get all links mentioned here: bit.ly/269-Chelsea

Were you pressured by your family to become a high achiever?  Well, the burden to attain success can be incrementally more stressful if you grew up in an immigrant family.   After attaining a master's degree in information networking from Carnegie Mellon , Janak Mehta eventually left a high paying job at Ford Motor Company, to found his own digital advertising agency. Janak and his team create, manage, and scale 5, 6 and 7-figure Paid Ad (most notably in Facebook) campaigns with ROAS(Return on Ad Spend) over 3000%. Janak works with his clients to help them build out their media buying strategy and create results-driven campaigns that generate leads, sales and scale their business.  Learn his journey and what you should know before entering the paid advertising world.  Enjoy this episode! ScalePaidAds.com -  Schedule a 45 Minute Free Consultation with Janak and his team on Your Digital Advertising Needs ===== PhysicianCoaches.com The #1 Doctor Directory for Physician Coaches, Consultants, and Mentors https://www.PhysicianCoaches.com ————— This Amazon Best Seller is Now on Audible!  The Positioned Physician:  Earn More, Work Smart, and Love Medicine Again, 2nd Edition: Updated with over 50 pages of new content including  new chapters on goal setting, mindset, and sales strategies for a successful online business! https://www.amazon.com/Positioned-Physician-Updated-Smart-Medicine/dp/B08QFBMWCY FREE Masterclass: How to Become a High Paid, In Demand Physician Coach or Consultant  https://www.positionedphysician.com/f/highly-paid-masterclass   AFFILIATE SPONSOR: Invest in Passive Income with Crypto through Yield Nodes https://BootstrapMD.com/go/yieldnodes 

Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG)  - shares his insights on how to prepare for your start in a marketing career at an agency. Jared shares his marketing career tips and advice on ..How to network effectively with warm introductionsWhy an agency is a great first stop on a marketing careerThe importance of making mistakes early in your careerWhat you can say to your manager to develop a strong working relationship Connect with Jared Roork:via Linkedin: linkedin.com/in/jared-roork-2918ab1a8/-- (mention The Marketing Careers podcast!)JaredRoork (at) gmail (dot) comOther Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):- themarketinghelp.co/plus“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success ManagerAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

Joining us is Cliff Ross, Founder of Cliff Ross Inc, an Ad Agency in Easton PA. He's been in the advertising design business for over 25 years and has spent time with the Electric Factory & Philadelphia Weekly. We dive into marketing to your existing clients, emails, blogging and how to use Instagram more effectively with Reels and Carousels. We're talking about adjusting for inflation, shrinkflation, Zero-Based Budgeting and why you need to take a vacation! IG: @cliffrossinc / Cliffross.com / Cliffrossprints.com

Ronan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales.After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin. An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. He combines automation with personal touches to produce results, and he also does something few others do: He sells on the phone rather than in person.Some will say this doesn't allow him to engage people face to face, but Ronan explains that a phone connection allows him to contact leads at warp speed and close sales in fewer than 15 minutes.Links"Should You Hire an Ad Agency for Your Gym?"Bob Burg's conversation starters1:01 - Sources of leads3:45 - Starting to sell on the phone8:08 - Speed of response8:56 - Sales tips and techniques14:57 - Client avatars, qualification and the client journey18:49 - Upselling, intros and value24:39 - Sales stats and a phone-close example30:42 - How to get better at marketing

5 Star Strategic Results, LLC (+1-352-263-6655) takes pride in helping you to get more engagement on your social posts and adverts. Give them a call today or learn more here: https://extremeads.5starstrategicresults.com (https://extremeads.5starstrategicresults.com)

In this episode, host Tyler Narducci speaks with Fred Vallaeys. Fred is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. As a sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision. Covered in this episode: What it was like working for Google during the early days How he carved out a path for his PPC agency The future of ad agencies What AI is going to do to the agency industry Future agency automation How to stand out in the ‘crowded' agency space And SO MUCH MORE … In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a successful agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Apply for the Done-For-You Agency Program today!

Justin Brenner sits down with Nick Shackelford and Depesh Mandalia to discuss the current ad space and how to diversify your ad spend to minimize your risk.

Nicoletta spent $60K working with an Ad Agency last year.   Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed to doing the work. And everything changed. In fact, she doubled her sales from January through July. In this episode, you'll hear what she learned in Ads Made Easy that changed everything.We'll talk about her results, and how long it took for her to see big changes.And if you'd like to see the amazing video we talk about in the episode, here's a link to Nicoleta's video on Facebook:https://www.facebook.com/keepsakesbynicoleta/posts/pfbid02cSyT6bsKdktyJdtjqKEqG5QErTqfwmDvBGsBqJ5NQE6ZvUvrV6Xa9RMb5pHaQko5l Get on the waitlist and we'll invite you to the next Ads Made Easy Coaching week: https://thesocialsalesgirls.com/adsmadeeasy

On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America. Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in the U.S. The Hispanic Star has become a framework of action for brands to belong and work with this important community. She invites companies like Procter & Gamble led by Marc Pritchard and inspires other marketers and ad agencies like ours to take a more active role in connecting and celebrating the Latino community by recognizing their values and strengths. Claudia's leadership and enthusiasm are contagious. Her positive outlook is a much-needed approach to the polarizing times we're living in and she suggests a fresh approach to fixing the problem where she presents a plan of action and not just a cry for help or complaint like we see often on our social feeds. She presents the WHAT, the WHY and the HOW so if you're up for it, please join us in this conversation and share your thoughts and ideas with us. Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Claudia Romo Edelman, Founder of We Are All Human, The Hispanic Star and Global GoalsCast. Marketer for social causes, advocate and catalyst for change. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

Ranwell Productions is bringing their AI-targeted radio advertising program to San Antonio, and your business could be the next to benefit from their proprietary new methods. To read more about their services, visit https://ranwellproductions.com/programmatic-radio-advertising (https://ranwellproductions.com/programmatic-radio-advertising)

Who remembers 1-800-DENTIST commercials? Today we talk with co-creator turned author, Fred Joyal. Listen in as he talks about his journey to superbold and how this one time it helped him say yes to chess with Richard Branson. Stay tuned until the end where Nicole shares her insights on how she's making social media social.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Purchase His Book: Superbold: From Under-Confident to Charismatic in 90 Days Visit: Fred Joyal's Website Have a story to tell? Signup here: www.serialentrepreneurshow.com  

Ben Winkler, SVP of Agency Strategy at TripleLift, talked to Next in Marketing about how media buying agencies have been able to shake off seemingly lethal threats such as in-housing and procurement scrutiny while reasserting their relevance. The challenge now is pulling together enough talent to service brands, while also investing enough in differentiating technology. Guest: Ben WinklerHost: Mike Shields

Today's guest has some pretty deep knowledge of human behaviour, and he brings it together with the magic of creativity - it's Adam Ferrier - consumer psychologist and founder of the highly awarded ad agency Thinkerbell. He's also a keynote speaker, a regular panellist on Gruen, The Project and is co-host of my new favourite podcast (apart from this one of course) Black T Shirts. He's created two conferences and sits on three boards, including social influence platform TRIBE. A board game creator and 2x author for the ever-relevant books titled The Advertising Effect: How to change behaviour and Stop Listening to The Customer: Try hearing your brand instead. If this is your first introduction to Adam's work and way of thinking, you're welcome! Buy the books and follow the creativity of his ad agency Thinkerbell, and if you know his work, you know you're gonna love this chat. We talk about why it doesn't matter if you f*ck things up, finding the aligned people that will strap in for the journey with you, and being less hard on ourselves. It's a good one, let us know what you think by leaving a review (hopefully 5 stars! I really do love it when that happens) and here's the links to his work… Adam's ad agency Thinkerbell His booksThe Advertising Effect: How to change behaviour and Stop Listening to The Customer:Try hearing your brand instead. His excellent podcast on creativity in marketing Black T-Shirts And that boardgame he once made  See omnystudio.com/listener for privacy information.

In this episode Amalia's guest is Roberto Yglesias, during the week he is a successful Product Manager for one of the top Software companies in the world (yes, that Software Company), and on the weekends, an adrenaline seeking National Rally Champion . Roberto's passion for cars as a child, eventually led him to discover rally car racing (rallying). That's just like normal track racing, right? Wrong! Rallying takes place on gravel and dirt roads, surrounded by trees and unpredictable terrain. Picture 80 – 90 vehicles racing each other at top speeds through windy roads in the forest and you still don't get the full picture. Luckily Roberto gives Amalia a Rally 101 of sorts, explaining the ins and outs of it all including how a young boy growing up in Costa Rica would eventually travel to the U.S., becoming the latest Rally Champion of Latino decent to hold the title. But this conversation isn't all about finding a higher gear. They also discuss how finding something as unpredictable and uncontrollable as racing has done wonders for his mental health. In Roberto's words “I'm an overthinker always strategizing so I have a hard time being present. So, when I'm driving, it forces me to be present. I found this to be very good for my mental health.” It's that “being present” that has benefitted him in more ways than one, from strategizing for projects, analyzing opportunities, to impacting his overall outlook on life. So buckle up and get ready for Amalia and Roberto to take you on a ride; learning to disconnect, embracing the unpredictable, and feeling the adrenaline to enjoy life to its fullest. Enjoy! Keep up with Roberto @PuraVidaRally on Instagram

Episode Title:​ ​On The Cliff Of A Creative's MindsetEpisode summary:​ Cliff is a podcast host and an art director/brand strategist who's worked in or around advertising and creative agencies for many years. We discuss what it was like growing up in upstate New York then spending 15+ years in the city and how he went from growing up in church to exploring how other religions and people lead their lives ultimately helping him to shape the life he leads now.Guest Name & Bio:  Cliff, share a bit about yourself with us!"I'm a multi-hyphenate. A creative leader, art director, designer, strategist, illustrator, beatmaker, podcaster, speaker (did I miss anything? lol). I was a creative professional in NYC for 16 years, I worked in fashion, radio, advertising, media, and entertainment to name a few industries. I've worked with companies including Townsquare Media, ViacomCBS, Essence Media, and Hot97. I'm Constantly seeking to know myself better and heal from the past. Love a good belly laugh too."Contact Info:  https://www.linkedin.com/in/cliffwashington/ https://www.instagram.com/knocliff3/www.knocliffdesign.com for design work www.dukeandjo.co for my strategy work. https://soundcloud.com/thecreatorslifepodcastThank you for listening!Please subscribe on iTunes and give us a 5-Star review! https://podcasts.apple.com/us/podcast/the-mindset-and-self-mastery-show/id1604262089Listen to other episodes and learn more about the show:Website: http://www.themindsetandselfmasteryshow.com/Instagram: https://www.instagram.com/themindsetandselfmasteryshow/Facebook: https://www.facebook.com/The-Mindset-Self-Mastery-Show-106851941887746LinkedIn: https://www.linkedin.com/company/78329305Youtube:  www.youtube.com/channel/UCk1tCM7KTe3hrq_-UAa6GHALearn more about Nick, the host: www.NickMcGowan.comGuest Inquiries right here: www.TheMindsetAndSelfMasteryShow.comShare your thoughts here: nick@nickmcgowan.com- Your Friends at “The Mindset & Self-Mastery Show”

This week we sit down with Wes Otto of Mankato, MN. Wes is an Entrepreneur, Podcast Host, and an all around good guy. Wes talks about starting his Ad Agency, and buying a piece of his family business.

Today, listener Matt Jukes asks us whether the legacy agency structures (suits&creatives, art directors & copywriters etc) was holding back creative work. As ever it likely depends, but coming on the heels of a very inspiring episode with the folks at Maximum Effort, we definitely think it's a question worth discussing.

Getting your foot in the door is essential for anything you want to do in life. From humble beginnings to large ambitions, Jay Vasantharajah talks all about his growth through business and how it's never too late to get started. Join Jon Davids as he and Jay discuss these points and so much more in the great conversation.    Jay Vasantharajah: Home Page | Twitter |  Mailing List   Visit JonDavids.com for more info. And follow Jon across social: Twitter - @realjondavids Instagram - @jon_davids LinkedIn - @jondavids  

Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his  perspective on how to maximize your marketing career in both agency and client side roles. Josh shares his marketing career tips and advice on ..The two outcomes you can expect when asking a lot of questionsHow to be a 'C-suite whisperer' and get your ideas sold The  two most important things you should prepare for an interview Connect with Josh Palau:via Linkedin: linkedin.com/in/joshuapalau/ -- (mention The Marketing Careers podcast!)Other Marketing Career Resources:Get the guided support you need in your marketing career with dedicated TMH+ mentorship:- themarketinghelp.co/membership“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that' in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content MarketingAccess 200+ Marketing Career Resources - and more - as a Free TMH Member:- themarketinghelp.co/signup

Anson Sowby shares hot takes on a number of topics ranging from the effects of culture and the pandemic to the back-end processes of his company. This Cast Covers:Get to know more about Battery  (1:54)What pushed Anson to be an entrepreneur (4:49)How Anson manages his team with the Angeleno culture (11:45)A person's productivity level varies during the pandemic. Here's how the people at Battery are coping (12:06) Battery's keys for growth (14:34)Narrow down your goals into short-term and long-term. Here's what Anson aims for Battery (16:58)Agency owners don't serve the clients – they serve their employees. Here's why (25:08)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindAnson Sowby | LinkedInBattery Agency | Website

As professional services firms scale, the development of new service offerings is critical to staying relevant with your clients. On this episode, we hear from Marc Cooper, President and Partner at Junction59 to learn how his firm uncovers new client needs and develops new service offerings.

Meet Chrissy Frentz, Program Director for Vitro Ad Agency.  Chrissy oversees a Fine Wine Brand Ambassador program for a popular wine and spirits portfolio. In this episode, she is going to fill in the blanks and solve the mystery that surrounds this sometime elusive role.  Resources Book a private career coaching session with Karen Wetzel at https://go.oncehub.com/KarenWetzel Receive a 5% discount on any Napa Valley Wine Academy classes, including WSET. Register for your course at napavalleywineacademy and use promo-code NVWApodcast Sign up for our newsletter at https://go.napavalleywineacademy.com/wine-news-that-educates to learn about upcoming events, new courses and free webinars Follow us @napavalleywineacademy on IG, LI & FB and stay connected Connect with Karen on IG @napavalleywinegal To learn more about careers at Vitro Ad Agency: https://www.vitroagency.com/join-our-team/

Sarah Dupree is a brand photographer and self-described “mompreneur” with a very successful photography business in southern California. In advertising for 17 years working for large agencies such as Saatchi & Saatchi and Yamaha, Sarah became a commercial photographer. She's shot for large companies such as Boot Barn, Sprouts, and Kotex as well as social media influencers like Christa aka SalvagedSoul, and Cayla Craft of Mommy Millionaire, as well as TikTok celebrities David Bonfidini aka The Magic Crasher and Rachel Mueller aka thegirliq. Today Sarah shares the secrets of building a personal brand with lots of practical tips. Download Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.

Three-time winner of ClickFunnels' Two Comma Club Award, Billy Sticker is the CEO of ChiroCandy, a digital marketing agency helping Chiropractors scale their businesses.  After spending a few years working in-office for a multi-location chiropractic office, Billy Sticker fell in love with the profession.  In 2015 Billy founded ChiroCandy Marketing which is now a multi-million dollar agency and leading authority in the chiropractic digital marketing space.  ChiroCandy is responsible for over 100,000 patients a month walking into a chiropractic office!  Billy is a member of the Forbes Business Council, an author, and a sought-after speaker.  In this episode, we dive deep into Billy's extensive expertise in branding and digital advertising.  Whether you run an Ad Agency, you're thinking about starting one or you would just like to learn more on these subjects, this episode is for you!  Listen In.Get Free Training on Billy Sticker's Website www.AbilityToProsper.com Connect with Billy on Facebook @billystickerCheck out Billy's ChiroCandy YouTube ChanelGet Our FREE Training On How To Find Profitable Amazon FBA ProductsFind me on Instagram @iamjustinbellQuestions, Feedback & Hello's: Email Me  at justin@faithplusbiz.com

Gary Frey has served as president of a number successful companies, including Bizjournals.com, a business news portal which he helped transform from a three-person organization to a $100 million company which he sold to Microsoft. In this show you can learn about: The most important attributes of successful leaders today The role gratitude plays in leading others The philosophy of just connecting with good people How to use the Thrive-Wither self-assessment.   Join our Tribe at https://leadership-hacker.com   Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services Find out more about Gary below: Gary on LinkedIn: https://www.linkedin.com/in/garydfrey/ Gary's Blog Page: https://gfrey.wordpress.com   Full Transcript Below ----more---- Steve Rush: Some call me Steve, dad, husband, or friend. Others might call me boss, coach, or mentor. Today you can call me The Leadership Hacker. Thanks for listening in. I really appreciate it. My job as The Leadership Hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors, and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush, and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you  Our special guest today is Gary Frey. He's an entrepreneur, multiple C-suite executive, and now super coach. But before we get a chance to dive into the conversation with Gary, it's The Leadership Hacker News. The Leadership Hacker News Steve Rush: In the news today, we explore how to balance employee happiness and building business expectations. Toxic workplaces are nothing new. We've likely heard of horror stories of offices run on terror. What is new is, few workers are willing to put up with such conditions, a recent study for the Human Resources Management, SHRM. Completed the study that indicated one in five have left their job in the last five years because of company culture. So that culture is not only bad for the health of employees, but it's also bad for business with an estimated cost to businesses of being over 200 million pounds. Clearly, then keeping employees happy is critical to run a successful enterprise but needs a balance, and that balance needs to be achieved so that you get productivity too. And we can't become subservient to the needs of every employee, or we lose sight of the business needs. In 2017, Google's apparent overcompensation of some staff politically was incorrect at the time called the F.U. Money, but colloquially led to a departure of many, and they took their hefty paychecks and used them to pursue other roles. And if you're underpaying employees so much that they can triple their salary elsewhere, well, then they should leave. However, if we allow every person who is headhunted to jump ship, we won't be left much talent at all. Those do stick around most likely to be under performers and unable to get a job elsewhere. And therefore, the companies left scrambling again. So, we have to create the right environment that fosters loyalty and motivation, so that talent feel the need to stay and want to continue on that journey. And of course, some businesses may not have the budget or flexibility to pay more, but it's still vital to show employees that ownership or leadership of a firm are doing all they can to cultivate happy and healthy work culture. Paying more doesn't necessarily mean you get results. And this is where the key to balancing employee happiness lies. It's critical that we first communicate clearly and transparently any responsibilities that are tied to a position. If performance doesn't match that position, then there needs to be some open dialogue about standards, expectations, and the consequences of positively achieving and negatively achieving those outcomes. And honest, candid conversations can motivate individuals to work hard, to improve their skills while simultaneously given them a reason to stay finding their purpose. There'll also be times when it's in the best interest of the employee to leave too whether we'd like them to stay or not. Someone may get an offer that comes along, gives them new opportunities. In that case, I know that moving on is likely to be best for the individual in the long term, albeit it's going to be painful for you. The goal for each staff member is to thrive in tandem with the business and as leaders to clearly communicate honestly and identify the circumstances that will allow them to thrive and clear communication and openness fosters trust. So, show people your engage with careers so that that helps them want to succeed. And the hack here, with clarity, trust, and mutual understanding on both sides, you are more likely to achieve your expectations and outcomes and therefore standards are adhered. Expectations are met and positive consequences achieved by all. That's been The Leadership Hacker News. Dive into our social media and let us know what you'd like to talk about. Start of Podcast Steve Rush: Joining me on the show today is Gary Frey. He served as president as a number of successful companies, including bizjournals.com, a business news portal, where he helped transform the business from a three-person organization to a hundred million dollar plus company, which ended up selling on to Microsoft. He's now done two turnarounds and held executive positions in two Fortune 100 Companies, and now runs an incredibly successful coaching business and community. Gary, welcome to the show. Gary Frey: Thank you so much for having me. It's great to be with you. Steve Rush: Looking forward to diving into learning a little bit about the journey you've been on so far. And we'd like to kick things off by our guests, just giving our listeners a little bit of a perspective on how they've arrived to do what they do. So, what's the backstory for you? Gary Frey: Oh man, we don't have enough time. I started out as a graphic designer early in my career and did my first turnaround when I was 28 years old. I had no credentials whatsoever to be able to do that. But we did in nine months, which was really cool. I thought it was going to be my forever home. It became the Morris Frey Agency. So, my name was on the door, and we grew it into a really cool creative small but powerful little juggernaut. It was only a dozen people or so when we turned it around and then caught my partner, you know, his hand in the cookie jar one too many times financially. And I had to leave my own company. And so, I always thought I'm just going to, you know, I define myself as a creative director, you know, a designer and creative director and a guy in the ad agency world. And you know, again, kind of, I planned God laughed and my career journey has been anything but to typical. And it's been an amazing journey, actually terrifying in many times and exhilarating in other times and taking me into places that I would've never imagined. So, as you had mentioned, I've run four companies and done a couple turnarounds and I've been inside the belly of the beast of two Fortune 500 Companies and that's where the MacGyver in my title comes from actually was one of those Fortune 500 Companies, which was really cool. But you know, being able to look back in the rear-view mirror and, you know, it's easy to see patterns when you're looking backwards. It's hard to see it when you're in the fog of war. Steve Rush: Yeah. Gary Frey: Anyway, I'm extremely grateful. It's taken me into industries that I had no business doing, including bizjournals, you know, I was not a publishing guy and I was not, you know, a tech guy and yet, you know, I was running a .com in the middle of crazy .com stories. And I got some amazing, funny and wild stories from that time too. But, you know, on insulating glass manufacturing company, like what do I know about that? Nothing. When I look through all of these things, all of my jobs, except for two were because of somebody that knew me or had worked alongside me and saw something, typically they saw something in me that I didn't see myself. Steve Rush: Right. Gary Frey: So anyway, and I've had great leaders and I've had really terrible leaders and I've learned from both. So, you know, you're talking about, you know, leadership hacks, you know, that's awesome to be able to have worked under some really powerful and wonderful leaders that demonstrated servant leadership. And then under ogres that demonstrated just because you're sitting in a power perch, doesn't make you a leader. Steve Rush: Exactly, right. So, when you head did off on your entrepreneurial journey and you started bumping into these opportunities, was there something that was common amongst them that was alluring for you? What was that one thing that drew you towards the opportunities you had? Gary Frey: You know, it's funny. Relationships actually, quite frankly, a lot of it. And I would say early in my career, you know, there were some star gazing moments of, you know, I'm going to, you know, put my name in lights or whatever, and that was pretty short lived, you know, one thing about it, you get kicked in the teeth a few times and then you lose that luster. But one of the things early on, when I was 31, I caught my partner doing some financial impropriety things that he shouldn't have been doing and caught him twice, you know, which, you know, when you got to leave your own company and I chose to leave, because I wasn't going to destroy him, you know, he had made some bad choices, were all one stupid choice away from disaster, I think. Steve Rush: Yeah, you're right. Gary Frey: And I didn't want to destroy him, and I didn't want to destroy my own name. And I would've had to do that if I would've taken the company across the street, everybody in town and Wichita, Kansas knew who my partner was. He had been the head of corporate communications for Cessna Aircraft, and he was 20 years older than me. And you know, that's a big, small town, you know, a few hundred thousand people. And so, my choice was, I'm not going to destroy him and I'm not going to destroy my name. So, I got to start all over again. And one of the things that I did was at the ripe old age of 31, did this really simple T-Chart that I call thrive, wither. And you split the piece of paper in two. On the left side, you right thrive. And on the right side, you write wither. And I didn't have a ton of experience, but I had enough to know what environments and the kind of tasks and the kind of responsibilities and kind of environments that made me come alive. And on the right side, the wither side, I also had enough experience at that point. I've got a whole lot more now, but enough to be able to say, what are the things that I might even be good in these things, but they just drain my tank. Steve Rush: Yeah. Gary Frey: And you know, one of the things that I learned really quickly when we did that, turnaround, everybody quit except for me and my partner, we had to take 20% pay a cut. Everybody hit the doors except for me and my partner. And so, I had to do everything except for the PR, he was a PR guy. So writing, designing, selling, billing, that all fell on me. Steve Rush: Right. Gary Frey: Then when you scale, you got to divide and conquer, and you got to find other people that will never do it just like you did. And I had to find three people in particular pretty quickly to take some of the things off of me and, you know, we didn't have a lot of money. So, I had to hire younger folks, you know, with less experience, but had kind of batteries installed already. And so, I learned really quickly, you know, more about how to communicate better. I wasn't perfect at it, but, you know, set the sites on what the target is, let them find their own way to hit it as long as it doesn't violate core values and who you are as a company and what you're trying to instill, they're going to find a different path than you would've taken. And that's okay. So, I would say, you know, keeping, you know, true to my, you know, what makes me come alive. I started looking at all these additional opportunities that eventually came and some of them, they came on the heels of destruction, you know, quite frankly, where you're just forlorn, wondering, you know, if the world has fallen, you know, do you have what it takes to continue to move on, et cetera. I started really trying to evaluate, well, does this fit me and my unique giftings and that sort of thing or is it asking too much of things that I might even be able to do or that I really suck at that would drain my tank because that's not going to be a good move if that's the case. So hopefully that answers some of the question. Steve Rush: Sure does. And one thing, I guess I've just noticed in all of the things that you've just shared is that in entering those entrepreneurial journeys, you were pretty confident you had most of the attributes that were going to get you there, but not all. And therefore, there was definitely this energy that comes with that around confidence and conviction, as well as having a majority of the attributes, but not all of them, right? Gary Frey: Yeah, and quite frankly, in some cases, I didn't think I had any of them. Steve Rush: Right. Gary Frey: You know, it's really funny. That turnaround, that was kind of the first of many times where I've felt completely outgunned, completely unworthy, you know, completely like they've tapped the wrong guy on the shoulder. In some of those cases, in some of the biggest moves I've actually been brought into, which had me terrified. And I thought, oh my gosh, no, I'm not the right guy, because you know, then once I take that job, then they're going to see the emperor has no clothes. I don't know what I'm doing. In all of those cases, people identified stuff in me. So that first one, this guru that was brought in from Richmond, Virginia. He was a really a business development guru. And it was a Hail Mary because my partner was basically bankrupt. I mean, it was a last-ditch effort to try to keep from going bankrupt. And this guy was extremely expensive. I mean he was 10,000 bucks a day plus expenses in 1991. Steve Rush: That's a lot of cash. Gary Frey: It was a lot of money, but it was, like I said, a Hail Mary. And when they called me at home, we didn't have cell phones at the time. I didn't know him from Adam, and he said, Gary, you know, I know you don't know me, but here's the opportunity that I'm looking for. I've talked with a number of people and your peers around town, your name keeps coming up. And I said, I don't know anything about, you know, doing a turnaround or anything. Like, he goes, yeah, but these are the things that we need, and you know, the kind of position in the marketplace they were wanting to own. And I had worked for the top firm in town that had that position that they wanted to have. And that firm ended up selling to a larger company. And so, kind of destroyed a lot of the stuff that made it unique and special. And in all of those cases, bizjournals.com, same thing. When their top publisher said, Gary, you're the guy, we've got national search looking for somebody to be president over this entity. And I said, Ed, I don't know anything about, you know, publishing, I don't know, I'm not an early adopter technology guy, that's not me. And he goes, no, no, no, but here's what we need. You have started, run, and turned around companies and we need somebody to take this three-person entity and grown into real Bonafede business. Two, you're a bridge builder, you know, you connect really well with people, even in warring factions, in big companies. And I'd done that in a couple big companies. And he said, we got 41 publishers that basically run their own businesses. And they are terrified of the chairman announcing that we've got this .com entity and it's a separate entity. And they think they're going, by the way, the dodo bird, they're very defensive and we need your bridge building skills. And then the final thing is, it's called am city.com for American City. The holding company was American City Business Journals. And he said, it doesn't make sense, that name makes no sense for papers that are called business journals. And some of them are business chronicles. His was the Atlanta Business Chronicle and he was the top publisher. And he said, so we're going to have to rebrand this thing and you're the right guy to do that. So, he outlined very succinctly three things that I would was really good at, but I was terrified of going into a situation where I was going to fail because I didn't have those credentials. Oh, and by the way, I'm a college dropout. So, you know, I have two years of college and was offered a job at the height of the great recession actually before 2008-2009. But in 1982 is the highest unemployment in U.S. history since the great depression. And so, I had this job offer and my advisor said, ditch the paid scholarship and take it because grads aren't finding jobs. So, I had this additional achilles heel or, you know, albatross around my neck that was following me around everywhere saying I'm not good enough. Steve Rush: In hindsight, Gary, do you think that the fear of the unknown has actually been a driver in many respects? Gary Frey: I don't know if it was a driver, but it was definitely there. And the responsibility of providing for my family, you know, I got married at 21 and my wife was 19 and we're still married 39 years later. And we had kids, you know, a couple years later her after we got married and she stayed home with the kids. So, I had no option, you know, I had to provide for my family. I wanted to provide for my family. Steve Rush: Right. Gary Frey: And in many cases it threw me into situations where if I would've had an option, I wouldn't have taken the option. I would've taken a safer option. So, you know, the best boss I ever had was still one of the top execs at Bank of America, a woman. And she would often say, Gary, we have more confidence in you than you do, which was very true. But she did the same thing where she would just push me and encourage me, you know, you've got more under the hood than you think that you do. And sometimes a little bit of that kind of encouragement and cajoling combined with the necessity of, I just got to do this. has pushed me into it, but she would often say, Gary, you're just so entrepreneurial. And this place was a pretty entrepreneurial place. We went from 80,000 associates or employees to 160,000 in two years with the three largest bank acquisitions in history at that time. And so, it was a whirlwind all the time and she would say, you know, you're an entrepreneur. And I'd say, you know what, actually I'm not. I'm more of a turnaround guy. Entrepreneurs, like they see the non-existent and they call it into existence. I've worked for some I'm amazing entrepreneurs. And sometimes you would go, well, you're lying but they would go, no, I'm not lying. I can see it, even though it's not there yet. And that really isn't me, but I am a problem solver, and I can see things. And so typically I love to come in alongside, in bizjournals, the same thing, three people, we turned it into a real business, but you know, somebody had gotten that thing off the ground, they got it moving and then they needed some additional oomph to take it to the next level. Steve Rush: That must have been some moment though, when you know, Microsoft come along. Hundred-million-dollar company at this time, and you sell out. That must have been a really proud moment for you, right? Gary Frey: It was very interesting. So, they bought 20% of the company for $20 million. And before that, that was the second all offer that we actually had. And that was a year after the .com bubble blew up. And so, we had .com wasteland everywhere. The one before that though, and this was only a few months into my time there as the president, I was meeting with a competitor in San Francisco, we put a million dollars in this competitor, and it was before I got there. So as soon as I got there, the chairman said, I need you to go out to San Francisco, meet with these guys. I put a million bucks into them. I go, why'd you do that with a competitor? And he goes, and he just kind of winked at me. And he's like, I like to keep my enemies close, like smart, right. And so, I go meet with these guys. And then shortly after, within a few months I developed a pretty good rapport with them, but one of the first meetings was really hilarious. They were losing 40 million a year, burning it. They were just spending money like drunken sailors. They had a million-dollar top line, not quite. And I asked the guy, he was an Oxford educated, really brilliant Egyptian guy. And I said, Timor, you know, I was just blown away. They had big screen TVs everywhere when they were about $15,000 a piece, you know? And like, it was just crazy. Hundreds of people running around, bringing you lattes, doing neck massages between meetings. I'm like, what the heck is this? I said, what is your business model? And he says to me, look, Gary, it's a very nimble business model driven by eyeballs. That's what he said, word for word. And I said, so Timor, what you're telling me. I said, I'm not a real smart guy. And I didn't go to Oxford, but what you're telling me is you don't have one. And what you do have is advertising. Steve Rush: Yeah. Gary Frey: And he goes precisely. Well, they sold about a month later. He calls me and he says, Gary, you got to come out here and you got to meet with all these investment bankers. We're having this big celebration party. We sold to NBCI for $225 million. We're rich, and I thought, you have freaking got to be kidding. After they sold, they wanted to buy 20% of our company. And they had that same valuation. But we were going to have to take all of our traffic and run it through. It was called allbusiness.com. And so, I take this to my chairman. He has to think about it for a few weeks and he comes back and he says, you know what, that's mind blowing. But he said, I don't think these guys are going to be in business in 18 months. He goes, Gary, this whole .com thing is going to blow. And he called it to the month. He called to the month, and we ran extremely conservatively. I had gone from running tens of millions of dollars in marketing budgets at Bank of America. I had to arm wrestle this guy for, I think, 7,500 bucks for the whole year of marketing. But he called it. And so, when the next year when Microsoft came through and I mean, that really validated what we had, you know, a .com that sells to NBCI for stupid money in the stupid world of the .com crazy at the time. That was novel, but it, you know, toysrus.com had a much bigger valuation and they were losing money, hand over fist versus their brick and mortar, so that was kind of not real. Microsoft made it legitimate. But what that also meant was I was not going to be having the reins that I did and, you know, things were going to change. And so that's when I left actually to go, I had merged two companies together when I was at Bank of America. I was consulting with two friends who owned separate firms. And I actually merged those things together. I made the introductions, they asked me to be the third partner. And I said, no, you know, I'd been through the partner fiasco that I'd bitten once, I'm not doing that again. Steve Rush: Right. Gary Frey: Well, they came back after they heard about the Microsoft thing and they said, you know, why don't you come and be our third partner? We'll still give you a third of the company. You be president, so it's truly a merger because I don't really actually believe there are mergers. Somebody acquired somebody. And then the person that got acquired, they're made to feel better by yeah, we merged in with them. Well, you actually, he got acquired. In this case they really did merge. They both had very complimentary groups of people, their places in the marketplace. And by having me come in as president, it wasn't, well, one acquired the other is like, I'm completely a neutral party. And I actually brought those guys together. So that was kind of a cool thing. So yeah, it was cool with Microsoft, but it also meant that okay, things are going to change and I'm probably not going to enjoy a lot of it, you know, beholden to somebody out in Seattle Steve Rush: When one door closes another open though, right? Gary Frey: Well, yeah. And it did, yeah. Steve Rush: It led you to do what you do now, didn't it? Gary Frey: Yeah, yeah, yeah. Quite frankly I loved what I was doing there, but I'm glad I'm not in publish, you know. I mean, I loved it and I loved the people, but I've been in private equity since then. I've been in some really interesting places that I would've never been brought into had I just, and I actually took a pay cut to leave that gig and, you know, joined these two partners. Steve Rush: And one of the things that I remember from the first time that you and I met Gary, is you have this philosophy that cuts across all of the work you've done and that's just connecting good people with other good people. And that's been a real tenet of yours, isn't it? Gary Frey: Oh yeah. I love it. If I was a billionaire and when I was in private equity, we actually had a couple billionaires in the group, and I learned so much from these extremely high net worth people. But what I learned from them is even if they were in their eighties and some of them had run the largest oil companies in the world, you know, I mean just some amazing human beings. They were still engaged in what they loved to do. And, you know, rarely were they out playing golf. Steve Rush: Right. Gary Frey: You know, they were engaged in business. They were engaged actually in helping other people. And that was one of the things that I did within that private equity group, where we had 300 ultra-high net worth families in the group. I had actually invested in it a year before they bought my company. And I was small potatoes compared to all these other guys, quite frankly. But what I learned from them was, and what I learned about myself I guess was, I became the connecting rod in between these people, because they're all high value targets. They can't trust anybody for a good reason, you know, everybody is coming at them with an angle, and they want in their pockets quite frankly. Steve Rush: Yeah. Gary Frey: And so, it was an honor and a privilege to be able to connect these really amazing people with other people that they could trust. Because it's very lonely. It's very lonely, actually running a company and at the top of a company, but I can't even imagine being a billionaire or worth $350 million. And when you've gone from not much to that, and then all of a sudden, you know, everybody's coming at you for something rather than for who you are. Steve Rush: It's an interesting perspective, yeah. Because people then see people that high net worth as a commodity, don't they? Rather than a person, Gary Frey: Oh, big time. Steve Rush: Right. Gary Frey: Big time. Steve Rush: So, you're now focused on coaching some super big hitters, as well as some startups and a really nice diverse portfolio of coaching. What's next for you on your journey then Gary? Gary Frey: Well, so here's, what's interesting. Coaching is really lonely and every time I've done it, somebody's tried to hire me. So, the biggest one that I got to work with was the CEO of Yokohama Tires in California. And it was because the top American introduced me to them because after he had gotten to know me for about a year or so, I was helping them on some challenges that they had. He's like, you need to meet Mr. Karashima and so I did, and from what I can tell, I was the first kind of American outsider that was allowed to come into the inner circle, which was really cool. That was wonderful. And then they tried to hire me, you know; we did this huge project. And it was re really successful even to the point where a number of years later, when I talked with Jim, who was the top American, I said, you know, and this is right in the middle of the rubble of 2009, when the decimation of the great recession was everywhere. And our company, our private equity firm blew up 30 million bucks, most of us got wiped out, including me. And I just felt extremely low at that time. And I said, Jim, did we make a difference? And he said, do you know how many people we had to let go during the recession? And I said, no, I was just going to be even more depressed. And he said, zero. I said, are you kidding me? He goes, no, we didn't have to let go one person. And he goes, you know what? Karashima still says to this day that, that exercise and, it was kind of a repositioning and getting them really clear on their core values and their purpose. They had been chasing, you know, each CEO would come in after, you know, they'd do a three- or four-year stint and they would chase and put their own mark in the American market of whatever they were chasing. And they'd kind of lost their way, quite frankly. And so, all I did was help them using some research, but then also guiding them as to no, you guys need to own this market, hold fast, don't waiver. And, you know, they saw great success. Well, he said that was the single most impactful thing. He said, Gary, and I think we charged him a quarter million bucks for this. He said, you could have charged us 10 times the amount and it would've been worth it. And I thought, wow, this is amazing. But I've kind of taken that bait one too many times. But as soon as you take the bait and you go on the inside of the company, you lose your voice as the coach. And so, I've got kind of the best of both worlds right now. I rolled my coaching practice into a regional CPA firm. I'm not a CPA, don't want to be, but it's very unusual because 11 of the 80 of us have started run or turned around companies using our money. That's extreme unusual in the CPA world. And we work with privately held companies. We love helping them grow. So, for me, one of the things I learned early on part of my thrive, wither was, I got to be part of a team to really have fun. I could make more money just being a solo guy, coaching. And all you got is, you know, your brand and your time. And if you can, you know, one to many it by doing programs and stuff like that. But I love being part of a team. I swam my fastest splits when I was a swimmer in high school and college on my relays because I wanted to win more for the team than I wanted to a win for me. And so, I think, you know, I'm probably going to be the first non CPA to become a partner and buy into this company, because even if they changed all the tax laws and you could mail it all in, what we do is help business owners who know their industry and they know their company, run their companies better, more financially prudent and smarter to where they understand those things. But also, on the culture side to where they can get above the three line and not have to just be working in the business but working on the business. So that's kind of my happy spot. Steve Rush: Excellent stuff. So, this is the part of the show where we turn the tables a little bit. Gary Frey: Yeah. Steve Rush: And I get to have the great honor of diving in and hacking your great leadership brain. And if I could, I'd ask you this to get those leadership hacks down to your top three belters, what would they? Gary Frey: Yeah. So, the first one, and there's no substitution for this, in my opinion. And it comes down to, are you going to adopt the position of I'm going to serve or I'm going to be served. And only each CEO can really ask that, or each leader. Is my objective to be served or am I going to serve? That's the number one, the best leaders I've ever had and worked around. They had the disposition of humility, and I am going to serve. I'm going to choose to serve, and they walk among the troop. They're the ones that stay in the fight versus issue edicts from a position of safety. That's hands down, the number one thing. Number two would be, understand kind of your own thrive and wither. Like what makes you come alive and what makes wither? Because if you do that and then you do it among your team, then all of a sudden, what I do with my high growth coaching clients on a yearly basis, we'll go through kind of their thrive, wither. And then we'll look at how their functions are working you know, do we have bottlenecks where too many people are going into this, you know, are waiting for this person where they've got too much on their shoulders. And I do, I call it horse trading of responsibilities. The CEO is still the CEO, the CFO is still the CFO but sometimes stuff that they've willingly shouldered because there was nobody else do. It's dragging them down, kind of like barnacles on a boat, slowing the boat down, you got a dry docket. And then you see, oh gosh, we got barnacles, scrape them off, so that's really an important number two. And it is in that order because you could do thrive, wither and all that, but if you still have the disposition of y'all are serving me, well that's, you know, it's going to show, and you aren't going to go real far. Steve Rush: Yep. Gary Frey: And then the final thing is, really how do you, and you got to keep asking this question because you never really arrive, but getting the team, your team one, your core team around you. Aligned, focused and executing on the important versus the tyranny of the urgent. Those are my three. Steve Rush: Awesome. I love this whole notion of thrive, wither. Because it not only is it visual, but you can actually almost anchor energy to what makes you thrive and what makes you be aware of dragging that energy away from you as well. Love it. Gary Frey: Yeah. It's so simple, man. I'm again a T-Chart. you split the piece of paper vertically into two and you write and do a horizontal line at the top and you write thrive on the left and you wither on the right. And I have everybody do this. I say, give yourself 30 minutes, quiet, turn off all the distractions. And seriously just give yourself 30 minutes. Stream of consciousness, all the stuff that makes you come alive, the environments, the variety, or the routine, whatever those things are, focus on, what the positive first then move into the wither and think about even the stuff that you've accepted, because you may be good at it. You may be the expert in pivot tables, but you just hate doing pivot tables. Well, put it down. Steve Rush: Yeah, super. Next part of the show we call it Hack to Attack. So, this is to where something hasn't worked out well, but as a result, you've got some good learning out of it. And it now serves you positively. What would be your Hack to Attack? Gary Frey: You know when I was at Bank of America. Early on, I was given a team because I had to go figure out why did this acquisition, why is it not working? And why is our attrition high and blah, blah, blah. They thought it was a communication message. And you know, having run Ad Agencies or whatever, that's why they thought. And I was from that part of the country, this 11-state region in the Midwest versus the East Coast. And so that was another reason why I was in there. But what was interesting is, one of my lieutenants, she was really good at helping me kind of navigate the organization because you start in and you know, everything's new. But I had a very young associate vice president that was on her team. And what I was doing was I was actually micromanaging some stuff like; I wanting status reports probably too frequently on some stuff. I mean, we were moving at the speed of light, it seem like anyway, just trying to, you know, assimilate these acquisitions and then getting stuff done and dealing with problems and all this. And they were long days and short nights for sure. But this Lieutenant came to me and said, Gary, you know, Lisa, you are just killing her, you know?  And I said, well, first of all, I'm really glad that she raised this to you. I wasn't aware that I was doing it. Steve Rush: Right. Gary Frey: So, she has complete access, and I was a senior VP, and she was, you know, three rungs down. She can come to me anytime if she sees me kind of grab up in the wheel again, she has a permission to spank my hand. Like, no, no more of that, and I will adhere to it. So that was one thing but another one that was kind of hand in hand with this is, she said when's the last time you ran? Because I was a big runner and I said, oh, it's been a few days. And I said why? And she kind of looked at me, she's go, Aah. I go, what do you mean? And she goes, well, your kind of edgy. I go, really? She goes, yeah. And so, she said, I'm going to take over your calendar and I'm going to make sure that at least three days of the business week, because on the weekends, I would run anyway. But at least three days, we're going to put meet with Jim and that's code to get your butt to the gym, strap on those running shoes and go run. And that was a huge thing for me, and my wife acknowledged that. She's like, yeah. And so, I know that I'll get more edgy. I want to get more controlling. If I'm not physically exerting myself and getting exercise to clear my head routinely. So not six days a week, period. I don't miss it. Steve Rush: Awesome. Gary Frey: So that's another one. Steve Rush: Yeah. And the last part our listeners have become really accustomed to and love diving into is you get a chance to give Gary some advice when you were 21 and do that time travel. What would your advice to Gary 21 be? Gary Frey: Well, I would've said ditch the Tom Selleck mustache that I was trying to hide behind first of all, it was ridiculous. But seriously I'm actually writing a book right now with this is the working title and it's ignored the imposter, give me anything but typical. And the imposter syndrome was really heavy with me. College dropout, every job I was up for was masters preferred, bachelors required. And yet somehow, I landed these jobs, but I always felt less than, and I was always comparing myself to somebody else. And it's been working with so many CEOs and entrepreneurs that I've realized that they have had some. There's this woman, she had 10,000 employees at one point, privately held business. And she's become a very good friend and she had two years of secretarial school. She never even had a CFO, even a fractional CFO when she had an organization that big, and she said, Gary, I don't know what I'm doing. I said, Tana, I know people that don't even have a hundred employees that they still can't survive without a fractional CFO or a CFO. You are far better than you thought. And some of those conversations just reinforced to me. Oh dang, you know, we're all created uniquely. We all have unique fingerprints by design. And so, I'm very, very passionate about helping people understand, like, you know, that imposter syndrome none of us are immune to it necessarily, but there's a way you can silence it and that's, you know, and some of that kind of goes back to thrive, wither and being true to yourself is, you know Shakespeare said, right? Steve Rush: Yeah, very much. So, Gary, I've loved chatting with you. You got loads of great stories, and I'm confident that our listeners would be thriving versus withing as a result of the conversation. Gary Frey: I hope so. Steve Rush: But how can we make sure that we can get them in touch with you? Gary Frey: Yeah, probably the easiest thing is just connected with me on LinkedIn, you know, it's just Gary Frey at LinkedIn and that's probably the easiest way to do it. I'm also on Instagram and again there, I'm just Gary Frey. Steve Rush: Brilliant. Gary Frey: But I love writing about leadership and things. Some of the crazy things that I've experienced to hopefully help and bless somebody else and give them encouragement. I'd be remiss if I mentioned we started a podcast like you. Steve Rush: Absolutely Gary Frey: A couple years ago and it's called the Anything But Typical Podcast. And we just feature privately held business owners and entrepreneurs. And primarily in my City, Charlotte, I've had people from around the globe say, hey, can we be on that? And typical, I say, no, because I want to continue to elevate what's happening in my own backyard first. Steve Rush: Well, Gary this goes without saying thanks ever so much coming and sharing your stories with us and thanks being part of our Leadership Hacker Community. Gary Frey: No thank you. It has been a blessing and just a ton of fun. So, thank you. Steve Rush: Thanks Gary. Closing Steve Rush: I want to sign off by saying thank you to you for joining us on the show too. We recognize without you, there is no show. So please continue to share, subscribe, and like, and continue to get in touch with us with the great new stories that we share every week. And so that we can continue to bring you great stories. Please make sure you give us a five-star review where you can and share this podcast with your friends, your teams, and communities. You want to find us on social media. You can find us on Facebook and Twitter @leadershiphacker, Leadership Hacker on YouTube and on Instagram, the_leadership_hacker and if that wasn't enough, you can also find us on our website leadership-hacker.com. Tune into next episode to find out what great hacks and stories are coming your way. That's me signing off. I'm Steve Rush, and I've been your Leadership Hacker.