Podcasts about ad agencies

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds' secret ad agency and its new concept: “Fastervertising.”As a trade war deadline nears, Japan and Europe cave to Trump… we discovered a template to the deals.Outdoor Voices just rehired its founder, Ty Haney… but to bring back old glory, it's bringing something new.Plus, the untold origin story of… the Skateboard.$SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “The Skateboard

In this episode, Jeff Benjamin, Global CCO of Tombras, shares how AI helps him get unstuck, build confidence, and push bold ideas forward—even when self-doubt creeps in. From romcom scripts to Arby's pitches, he shows how AI acts as a sparring partner: sharpening thinking, stress-testing ideas, and keeping momentum alive.We get into what separates distinct from generic, why affirmation can be a trap, and how the urge to share is still at the heart of creativity. If you're chasing big ideas—or just trying to beat the blank page—this one hits home.Key Takeaways:Affirmation builds momentum—but can also blind you — One of AI's biggest features is how confidently it backs you up. That “glazing” energy feels great—but if you don't challenge it, you risk falling in love with something average. Confidence needs a counterbalance: taste.The best prompt is a person—not a question — Jeff gets better output by asking AI to role-play voices he respects—like Don Draper or a cold war-era Olympic judge. The magic isn't in better instructions. It's in asking from a more interesting perspective.Your idea is ready when it bubbles over — Jeff doesn't go to his team with half-baked concepts. He waits until the idea is bubbling—when he can't not share it. That moment is emotional, not procedural. AI helps him reach it faster—but the instinct to share is still deeply human.Big ideas have width—AI helps him see the shape — For Jeff, a great idea isn't a line—it's a landscape. If it's a real “big idea,” it spawns more ideas: social angles, activations, scripts. AI helps him test whether a concept has legs—or if it's just a clever line with no room to run.Jeff's LinkedIn: Jeff Benjamin | LinkedInTombras: Tombras | Full-Service Independent Advertising Agency00:00 Overcoming Self-Doubt in Business00:37 Meet Jeff Benjamin: Creative Leader at Tombras00:56 The Role of AI in Creative Processes02:24 Using AI as a Sparring Partner04:34 Practical Examples of AI in Action09:31 The Impact of AI on Team Dynamics11:37 Balancing AI and Human Creativity14:13 The Future of AI in Creative Industries21:06 Exploring Human Skills for AI Mastery22:09 The Art of Asking Better Questions22:40 AI as a Creative Partner24:41 The Excitement of Sharing Ideas30:09 Generational Differences in AI Interaction32:35 The Risk of AI Dehumanization38:19 Concluding Thoughts

2025 has been dubbed the year of the independent advertising agency. Join Mark and Lorraine as they discuss the benefits independent agencies offer clients and why remaining independent matters in today's marketing landscape. Tune in to learn where Innis Maggiore ranks among the growing number of agencies and how your agency can stand out from the crowd.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning! 

In this insightful episode of ELI (Entrepreneur Lounge of India), host Priyaranjan Mohanty sits down with Vikas Nawal, the CEO and Founder of Interspace Communications, a leading media and communication agency in India.Vikas shares his entrepreneurial journey, from his roots in Pilani to building a successful agency competing with multinational giants. He dives deep into the evolution of media spending in India over the last few decades, the impact of technology, the rise of digital and political marketing, and his predictions for the future of the advertising and media industry.Chapters:00:00 Intro00:33 Introduction of Vikas Nawal and his background01:00 Early life and inspiration for entrepreneurship01:45 Journey into the advertising and media industry02:33 The appeal of the advertising industry04:08 Starting with Out-of-Home advertising05:47 Moving to larger agencies and diversified learning06:23 Leadership role at DDB Mudra and the shift to entrepreneurship07:48 Learning financial aspects and business head responsibilities08:10 The right time to take the entrepreneurial plunge09:36 Mindset and motivation for work11:18 Challenging the existing framework in the industry12:10 Funding a business and the importance of mentorship13:21 Building a sustainable business takes time14:10 The easiest thing is to get a million dollars with the right proposition15:17 Clarity on the type of investors and their expectations16:10 The challenge of a zero differentiator business in the media industry16:44 Taking the entrepreneur plunge in a market dominated by giants17:15 The gap: Delivering integrated communication solutions faster18:57 Agility and client-first approach19:37 Building Interspace step-by-step22:37 Starting as an Out-of-Home agency and gradual expansion24:57 Focusing on younger talent and investing in them26:17 Acquiring a traditional media agency for full-service offerings27:03 The 10-year plan for sustainable growth27:42 Being a profitable and debt-free setup28:21 The changing media landscape: Split between creative and media agencies29:03 Evolution of agency commissions29:40 Skill sets required for media and creative businesses30:55 Evolution of creative agencies and their offerings31:34 Changes in the media landscape and emergence of new media32:19 Rise of experiential marketing and shopper marketing32:56 Out-of-Home advertising as a function of real estate34:05 Evolution of the media mix34:48 Interspace's evolution alongside the changing media landscape35:21 The impact of COVID on digital adoption36:44 Digital Out-of-Home advertising: Opportunities and challenges40:18 Political Marketing in India: Evolution and Trends41:26 General ad spend during elections and the shift to brand campaigns44:24 Increased stakes and funding in political campaigns44:52 Professional agencies and focus on brand value45:47 Learning from US elections and the power of perception46:29 The common narrative of nationalism47:09 Focusing on brand value over manifesto47:49 Political campaigns turning into brand campaigns48:34 Investing in brand building vs. product campaigns49:05 Utilizing the plethora of media options49:47 Catering to diverse demographics across multiple platforms50:31 Shift from Delhi-centric campaign planning to trial and testing51:09 Experimenting with different media and the role of local languages51:43 Professionalism and focus on ROI in political campaigns52:18 Hiring top talent and strategic planning52:57 Driven by ROI and implementing proper structures53:39 Elections as major events with significant spending54:20 Radical shift in mindset and approach to campaigns54:43 Role of consultants in understanding local dynamics55:31 Crafting local and national content specific to each media55:53 The future of media and advertisement industry and the impact of new technology56:14 Challenges with the decline of traditional search and rise of chat-based search

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Guest: Mo Said, the Founder & CEO of Mojo Supermarket, a powerhouse advertising agency that's been named Small Agency of the Year, Strategy Team of the Year, and one of the Best Places to Work. Overview: Growing and managing a BIG business is an art. For many CEOs, high-level leadership is also a journey of self-discovery. Find that perfect harmony between all your skills and passions and Making BIG Happen will be that much more fulfilling.  On today's show, Mo Said discusses how he resolved the tensions between the artist he wanted to be and the CEO his business needed. He also shares how he designed his own CEO education through stories, coaching, and reflection, and why great entrepreneurs are actually great artists.

#405 In this episode of Millionaire University, Kirsten hosts Jason Wojo, who shares his transformation from flipping Pokemon cards to establishing a successful digital marketing agency. Wojo details critical insights on creating high-selling offers, the importance of ad diversity beyond Facebook, and transitioning from solopreneurship to leading a full-scale agency. He emphasizes solving belief system issues with action over motivation and highlights the significance of breaking out of comfort zones to scale a business. Moreover, Wojo discusses the value of understanding one's offer and how it impacts ad effectiveness, alongside the challenge of scaling to $100k a month through calculated decision-making, trust in delegation, and strategic advertising. (Original Air Date - 5/17/24) What we discuss with Jason: + Jason Wojo's Journey: From Pokemon Cards to Digital Marketing Success + Jason's Personal Story: College Dropout to Marketing Guru + The Leap to Success: Overcoming Money Blocks + Expanding Skills Beyond Ads: A Holistic Marketing Approach + The Importance of a Comprehensive Strategy in Advertising + Unlocking Business Growth: Metrics That Matter + The Power of Organic vs. Paid Advertising + Overcoming Burnout and Scaling Your Business + From Solopreneur to CEO: The Transition Journey + Blueprint for Scaling to $100K/Month + Crafting High-Converting Ads: Strategies and Insights + Qualifying to Work with a Growth Expert + Final Thoughts: Leveraging Ads for Business Success Thank you, Jason! We want to extend our heartfelt thanks to Brighan for sponsoring today's episode and for sharing so much value! If you'd like to connect with Jason on Instagram, click ⁠here.⁠ For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this What's Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta's AI‑powered ad push to TikTok's “Dinosaur Time” foodie craze.=================================================Best Moments:(00:51) Meta's earnings call: AI‑generated ads take center stage(02:41) Mark Zuckerberg's vision for the future of AI advertising(03:28) Why May is the prime month for emojis in email subject lines(04:54) Meta's controversial “MovieMate” test encouraging phone use in theaters(06:44) Jay's personal boycott of Blake Lively's new film Another Simple Favor(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this powerful conversation, Jordan Ross and guest Josh unpack the complex transitions we all face as our careers evolve, our children grow up, and our identities shift.They dive deep into what it means to find fulfillment beyond work, why purpose evolves over time, and how to navigate the emotional and mental challenges that come with major life changes. Whether you're a founder, a parent, or simply someone in transition — this episode will give you frameworks and reflections to help you reconnect with who you are and what comes next.To learn more go to 8figureagency.co

Today, we're diving into the journey of Sister Monica Clare - a woman who went from working in advertising and doing stand-up comedy to becoming a nun. Her story is a powerful testament to finding who you truly are and discovering a deeper connection with God. We'll explore her path of discernment, her experiences in religious community, and how she's now using TikTok to break down misconceptions about religious life. Sister Monica Clare will share insights on prayer, community, and finding your true calling - revealing that spiritual life isn't about perfection, but about genuine human connection and love. We explore a lot in her story, so join us. Sister Monica Clare is the Sister Superior at the Community of St. John Baptist, an Episcopal convent based in New Jersey, and a spiritual counselor specializing in religious trauma, mental illness, and addiction. Before becoming a nun in 2012, she worked as a photo editor in L.A. and performed in an acoustic rock duo and an improv comedy troupe.Sister Monica's Book:A Change of HabitSister Monica's Recommendation:God Didn't Make Us to Hates UsSubscribe to Our Substack: Shifting CultureConnect with Joshua: jjohnson@allnations.usGo to www.shiftingculturepodcast.com to interact and donate. Every donation helps to produce more podcasts for you to enjoy.Follow on Facebook, Instagram, Twitter, Threads, Bluesky or YouTubeConsider Giving to the podcast and to the ministry that my wife and I do around the world. Just click on the support the show link below Ashley T Lee PodcastAshley T. Lee Podcast will cover many life issues such as overcoming stress, anxiety...Listen on: Apple Podcasts Support the show

The POWER (and PASSION) of VOICEIn this engaging conversation, Michelle Zeitlin interviews Denise Woods, a renowned voice coach, about the intricate relationship between identity, culture, and voice in performance. They explore how cultural assumptions and linguistic patterns affect communication, the importance of confidence in voice development, and the impact of technology on the voice acting industry. Denise shares valuable insights for aspiring artists and those pivoting in their careers, emphasizing the need for self-awareness and effective communication.TakeawaysIdentity is crucial in performance and encompasses various aspects of a person's background.Cultural assumptions can influence how we perceive and communicate with others.Confidence plays a significant role in voice development and performance.Technology has changed the voice acting landscape, often at the expense of artistic nuance.Good acting is more important than perfect dialects in securing roles.Aspiring artists should focus on effective communication and self-identity.The ability to articulate thoughts clearly is essential for success in any field.Health and well-being are foundational for making career pivots later in life.Embracing all linguistic patterns enriches communication and performance.Patience and self-acceptance are key to personal growth and success.Sound Bites"The story is the star.""Confidence is everything.""Let time be time."Keywords: voice acting, identity, cultural assumptions, confidence, technology, performance, linguistics, acting techniques, career advice, personal developmentPrestige: Denise has worked with Mahershala Ali, Academy Award Winner.Halle Berry, Academy Award WinnerZoe Saldaña, Academy Award WinnerAnd many other performers who have been AWARD Winners on Stage and Screen. Don't miss a Word! Michelle Zeitlin is the host and producer of this podcast series for CREATIVES. With the goal of offering legacy conversations, kernels of gold and many optional paths to one's Yellow Brick Road to Success, Michelle incorporates her own experience and wisdom, with 4 decades of life in the ARTS & Entertainment, to support and inspire, motivate and educate. As a catalyst to CREATIVE conversation, Michelle has utilized her rich network of executives in TV & Film, Ad Agency & Marketing worlds, Digital Ent., Book Publishing, Music, Dance, Theatre and "Thought Leaders" who share with generosity and curiosity. If you would like to be a GUEST on Passion to Power, please visit Passion-Power.com and fill out our Form or send an email to MoreZap@gmail.com. Please send links, bios and supportive material for consideration. For more on Denise Woods, see her website: https://www.speakitclearly.com/

Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates.Timestamps:• 00:00 - Intro• 02:01 - Best practices and the importance of inspiration images• 05:52 - Using Reference Images vs. No Reference • 09:07 - Exploring Sora for Prompt Inspiration• 13:33 - Another example of reference image + product image• 16:20 - More Ad Examples (Ridge Wallet)• 18:14 - More Ad Examples (Replit)• 19:12 - Where to find Ad inspiration• 20:00 - Live Ad Creation for LCA• 33:37 - Ad Concept Development for LCA• 37:37 - Finalizing the Ad and Next StepsKey Points:• Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts• The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements• Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images• The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques1) The Secret to Great AI-Generated AdsForget complex prompting - the REAL magic is in your reference images!Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide."ChatGPT understands intent better than other AI image tools.2) The Simple FrameworkHere's the basic formula Jacob uses:• Find an inspiration ad you like• Add your product image• Give simple instructions• Let ChatGPT work its magicThe model is SMART enough to understand what you want without elaborate prompts.3) When to Use Reference Images vs. When Not ToKEY INSIGHT: ChatGPT already knows popular brands!"It knows Nike, Adidas, Ridge wallets really well," Jacob explains.For well-known brands: Simple prompts work fineFor newer/smaller brands: ALWAYS provide reference imagesThis saves you tons of time!4) Pro Tip: Where to Find Ad InspirationJacob's go-to sources for ad inspiration:• Creative OS• Foreplay• IconThese tools pull from Meta's ad library and make it searchable.Finding the right reference ad is HALF the battle!5) The Hidden Goldmine Nobody's Talking AboutALPHA ALERT: Check out Sora's explore page!"This is a piece of alpha that people do not know about right now," Jacob revealed.It shows you the EXACT prompts people used for successful images.Perfect for learning how to prompt effectively!6) Crucial Prompting TipsIf your first attempt isn't perfect:• DON'T continue in the same chat• Start a fresh conversation• Make adjustments to your prompt there"You generally get through a cycle of worse and worse rather than improving" if you keep going in the same chat.7) Real-World Example: The LCA AdWe created a luxury-style ad for Greg's innovation agency in real-time!Process:1. Screenshot website elements2. Find vintage Rolex ad as inspiration3. Simple prompt explaining the brand vibe4. Iterate in a NEW chat for improvementsTook less than 10 minutes! 8) The Future of AdvertisingThis technology enables:• Personalized ads at scale• Rapid response to trending moments• Testing different audiences/demographics• Experimenting with creative directionsAs Jacob puts it: "The ad is the targeting" - and now you can do it at SCALE.Notable Quotes:"Marketers have this saying nowadays that the ad is the targeting and this is just a way that you can actually do it at scale." - Jacob Posel"The important thing I found in creating good ads are actually the inspiration images and the product images that you provide." - Jacob PoselLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JACOB ON SOCIALX/Twitter: https://x.com/jacob_posel

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

If your event or store launch doesn't include flyering as part of its promotion, you're missing out on essential prospects. Let SIMAA (510-464-3033) help you get the word out with its outdoor advertising service. Find out more at https://www.simaapublicity.com/ Special Interest Marketing & Advertising Inc. City: Oakland Address: 610 16th Street Website: http://www.simaapublicity.com

Mitch Dunn is the poster child for what (Un)Retirement is all about. He had an amazing career for 30+ years in the ad agency business, starting at the legendary Leo Burnett agency and eventually worked his way up to Senior VP at Empower. One fateful day his boss "uninvited" him to stay at the agency. This happens to so many talented people that are 50+, as companies want to drop a high salary. But Mitch was prepared! He had started a side hustle by founding the Cincinnati Pickleball Club for the community. He embraced his passion for pickleball and then took it next level. He thought, "What if, I take my passion project and create a for-profit company?" Mitch became a first- time entrepreneur in his mid-fifties. He launched The Pickleball Lodge with a partner. It's the second largest indoor pickleball facility in the country. They already have well over 1,000 members. "I'm the happiest I've ever been in my entire career!" he says. You will love this episode. It's chock full of savvy (un)retirement advice and we even talk a little bit about our mutual love for Cincinnati chili....and pickleball, of course.  • More about Mitch Dunn: https://mitchdunn.medium.com/the-year-of-reinvention-93b9648a6fba  • More about The PIckleball Lodge: https://thepicklelodge.com/  • Episode Content: https://pickleballmediahq.com/blog/Mitch-Dunn-Interview-Ad-Agency-Wiz-turns-into-Pickleball-Entrepreneur  • Sponsored by How to Retire and Not Die: https://garysirak.com/how-to-retire-and-not-die/  • Sponsored by Capital Advantage:  https://capitaladvantage.com/promotion/retirement-planning-guide/  • Join the "I Used to be Somebody World Tour":  https://pickleballmediahq.com/tour/  • Subscribe to the "I Used to be Somebody" newsletter: https://pickleballmediahq.com/contact/subscribe 

Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you've been wondering whether Facebook ads are still worth it or how to make them work for your business, this conversation is exactly what you need.What you'll learn:- Why Meta ads are still crucial for business growth in 2025 (and how to stay ahead)- The exact messaging shift that took one business from crickets to 10x revenue- Current targeting strategies that are working (and which ones aren't performing as well anymore)- The ideal cost-per-lead to aim for and what to expect across different niches- Smart scaling strategies to maintain profitability as you grow- Why PDF lead magnets are still crushing it (and how to structure your follow-up funnel)Resources Mentioned:- The Modern Ad Agency: https://themodernad.com/apply- Free Guide - Get Your First 50 Leads with $10/Day: https://themodernad.com/10adayYour Next Steps:- Work with Me: https://www.gemmabonhamcarter.com/programs - What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools - Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ - Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

If your studio is bleeding out right now, it's not the economy, it's not your sales skills—it's a toxic marketing virus that's spreading fast. And if you've been running discount-heavy, low-value offers just to get people through the door, you've already been infected. In this episode, we're exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it's too late. Here's what we're covering: The ‘cheap offer' trap that's secretly killing your business Why discounting your services is the fastest way to attract low-quality leads The brutal truth about why your marketing isn't working (and how to fix it) The only type of offer that will actually bring in high-value members How to structure a profitable front-end offer that converts long-term clients Why most ad agencies are setting studio owners up to fail What to do if your studio is stuck with a bunch of freeloaders … and a whole lot more Chapters: ⏳ [00:00] The Hidden Virus That's Killing Studios Right Now ⏳ [06:30] How a ‘Marketing Expert' Led One Studio to Financial Disaster ⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door ⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients ⏳ [25:15] The Simple Formula for a Profitable Front-End Offer ⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can't Outsource Sales ⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline ⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members ⏳ [55:00] Your Next Move: The High-Converting Offer Playbook Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books' for my personal recommendations or ‘non-negotiables'. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we'd like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

In this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers. Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings. Discover the importance of knowing your numbers, the nuances of Facebook ads, and how to create a marketing strategy that resonates with your ideal clients.Key Takeaways:Understanding Your Client Avatar: Learn how defining your ideal client can enhance your marketing efforts and improve lead generation.The Importance of Metrics: Discover why knowing your average order value and conversion rates is crucial for setting your marketing budget.Facebook Ads Insights: Gain insights into the effectiveness of Facebook ads for local businesses and how to tailor your approach for better results.Creating Value for Clients: Understand the significance of making your clients feel valued and how this impacts their spending behavior.Avoiding Common Pitfalls: Learn about the mistakes many photographers make in their marketing strategies and how to avoid them.

Omnicom Group's pending acquisition of Interpublic Group seems especially timely in the hindsight of last week's Consumer Electronics Show in Las Vegas. A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is today “If you think about the IPG acquisition, we will have a broader platform to to do things. We will have the broadest dataset on the buy side anywhere in the world, and more expertise, more clients,” Jonathan Nelson, CEO of the agency holding company's digital arm Omnicom Digital, said on the latest Digiday Podcast, which was recorded in person at CES. The combined company will also have Omni AI, a product that Omnicom is developing to combine various foundational large language models. “We're putting that on every employee's desktop in Omnicom right now,” Nelson said. Which gets at another aspect of how AI will affect agencies' business. As agencies effectively outsource tasks to AI tools, the traditional agency compensation model — in which agencies are paid in accordance with the time it takes to complete client projects — will be under pressure. This is again where Omnicom is counting on the combination with IPG and the corresponding dataset — as well as its previous acquisition of commerce platform Flywheel — to be able to adopt a model in which its client fees are contingent on the results of its work rather than the time it takes to complete that work. “Here we are sitting on this massive dataset. It's coming together across audience, activation, outcomes. It has that purpose, which is driving towards outcomes remuneration,” said Nelson.

Before JB and Billy return to your earbuds live on Monday, we continue our deep dive into the last 15 years of gold. We kick things off by blowing up a car, then Billy blows up the Ikon Park officials. We also remember a segment that JB blew up, before Jennifer Coolidge makes Billy blow up as Stifler's Mom. We relive Fat N Skinny's Ad Agency, Billy's Big Swim against Campbell Brown, and JB running into Fraser Gehrig. The production team got busy with some French craft that probably shouldn't have seen the light of day, we revisit Billy's First Bake, and we remember Billy's 'Wrinkliest' Joke, where the 3 minute setup was funnier than the punchline.See omnystudio.com/listener for privacy information.

This exclusive episode unveils Sandals' new global brand campaign, “Made of the Caribbean”, as told by the visionary leaders behind its creation. Executive Chairman Adam Stewart, a champion of the Caribbean and a torchbearer of his father's legacy, discusses how this powerful campaign embodies the essence of Sandals and Beaches Resorts. Created in collaboration with renowned ad agency Leo Burnett, the campaign captures the heart and soul of the region, showcasing its beauty and spirit to the world. To watch the “Made of Caribbean” film: https://www.youtube.com/watch?v=-v07S4BO-6I

During this episode of the Marketing Matters™ Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

REMIX: Album 6 Track 17 - Reading the Room w/Josh BallBrand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. It's an episode we know you'll enjoy! Here are a few key takeaways from the episode:Read the rooms you are in.Do things proactively.Simplicity is key.Operate with the mindset of what's best for the businessTension can be healthy.Failure is not an endpoint."Just because a man lacks the use of his eyes, doesn't mean he lacks vision."NOTES:Connect with JoshJosh Ball | LinkedInStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Steve Red, Chief Creative Officer and co-founder of Red Tettemer O'Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency's most iconic work—like the hilariously disruptive "Dietz Nuts" Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting the bar for independent agencies everywhere. Whether you're a filmmaker, creative, or just a fan of great advertising, this episode offers a masterclass in the art of making your work matter. Thanks Steve! JOIN ME AT MOINKFEST!MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We're celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it's great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds. MoinkFest is my way of introducing this amazing food to a diverse group of Angelenos. I want you all to come out, try the free food, and tell me - is there really a difference in taste? Does the source of your meat matter to you? FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code. ONLINE COURSESMy online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Thanks, Jordan This episode is eaxclty 60 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you. Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.  

The latest in business, financial, and market news and how it impacts your money, reported by CNBC's Peter Schacknow

Paulo Salomao is the Founder and CEO of King Ursa, a full-service advertising agency renowned for its creative-first approach and robust performance-driven strategies. Originally from Brazil, he traveled to Toronto to learn English and ultimately fell in love with Canada, where he cultivated a career in design, art direction, and film. With over a decade of agency experience, Paulo's leadership has rocketed King Ursa to recognition as one of the top creative agencies in Canada. He is passionate about balancing artificial and emotional intelligence in communication and advocates for culture and trust in business relationships. In this episode… An agency can begin in a garage and grow into a creative powerhouse to influence an industry. But what does it take to build an agency from the ground up while maintaining an unwavering focus on culture and client relationships? Entrepreneur and advertising professional Paulo Salomao reveals the intricacies of crafting a top-ranking advertising agency in Canada. He shares his story of evolution, determination, and strategic hires. He walks us through the journey of agency growth, both in staff and workspace, emphasizing the critical role trust plays in client relationships. Paulo also explains the importance of maintaining an agency's culture and how he tackles the challenges he faces as a founder. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paulo Salomao, Founder and CEO of King Ursa, about cultivating agency culture and maintaining strong client relationships. Paulo discusses the origin of King Ursa, the gradual growth of the agency's workspace and team size, how to implement effective operations and maintain a vibrant agency culture, and the value of emotion in advertising.

If you're a regular listener to my show, then you know by now that I'm always excited to introduce you to intriguing creatives who are making a positive impact in their fields of expertise.   Today, I'm especially excited for this conversation as in some ways I feel like this particular guest and I have been doppelganger's in both experiences and creative choices. She also happens to share one of my core beliefs that it's never too late to pursue one's dreams.  Now a full time voice and on-camera actor as well as a voice over coach, Jennifer “Jenn” Sims, was deep into her career as the Director of Broadcast at one of L.A.'s top ad agencies, she worked on 100s of commercials with talent agents and casting directors and listened to thousands of voice actor's auditions. She also directed voice actors, including Emmy and Oscar winners; such as Donald Sutherland as the voice for a national healthcare campaign and produced network promos starring the incomparable voice legend, Don LaFontaine, to name a just few. As glamorous as the world of advertising appears to be in the content it creates, it can also be, as Jenn says, very toxic, and her work environment was becoming increasingly so, prompting Jenn to reflect on what she really wanted to do when she began her career in the first place; that of being an actress;  as she spent years honing her quirky sense of humor while studying comedy and improv at The Upright Citizen's Brigade, The Groundlings, (which landed her on-camera commercials for Uber, Snapchat and WebMD) and the American Academy of Dramatic Arts in Los Angeles. It was during a recording session, that Jenn realized her passion for acting was undiminished and made the decision to quit her job to pursue a full time career in voice over! However, in Jenns own words, she was “older” than most people who pursue full time acting. And for anyone who is familiar with how youth oriented show business is; especially in Los Angeles, it wasn't exactly a text-book recipe for success. Leaving that coveted Director of Broadcast position was a huge risk but one she was willing to take, and so Jenn took that leap. I'd like to extend the net by welcoming Actor, Storyteller, Coach and “Smarty Pants”, Jennifer Sims to 19 Stories Contact Heidi Love via the following: Business email:   jennifersimsvo@gmail.com  Business website:  https://www.thejennsims.com/ Business website:  Instagram https://www.instagram.com/thejennsims/ Inquire about classes and private coaching at: voiceactorcoaching@gmail.com Demos https://soundcloud.com/jennifersimsvo/sets/jennifer-sims-voice-over-demos If you enjoyed this episode, make sure to follow 19 Stories wherever you listen to your favorite podcasts. It would be greatly appreciated if you gave a nice review and shared this episode well :-) To give feedback or a story idea: 19stories@soundsatchelstudios.com To listen to my demos: https://www.cherylholling.com/ To contact me via VO work, or to host your podcast, I can be reached at: cheryl@cherylholling.com Follow me on Instagram: @cherylhollingvo Theme Song Credit:  'Together' by For King & Country Outro Music Sample (for this episode): 'My Girl' by The Temptations Proverbs 23:18 "Surely there is a future, and your Hope will not be cut off." Until next time, stay Healthy and Hopeful!

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

Campaign's editorial team gather in the studio to question how to launch a successful ad agency. This year we have seen exciting start ups include Uncharted founded by the female trio (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and Publicis Groupe launching LeShop with 80 staff working across 20 brands. However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%.In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he recently sold to WPP, after selling his previous shop Adam & Eve to DDB in 2012.Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker.Further reading:What makes an agency brand?Croud sells majority stake to boost M&A ‘war chest' in £180m-plus dealWould an agency by any other name taste as sweet? Hosted on Acast. See acast.com/privacy for more information.

My newsletter: https://simonowens.substack.com/   Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two podcasts – Marketing School and Leveling Up – have generated tens of millions of downloads.    But Eric doesn't bother with traditional media monetization models like advertising or subscriptions. Instead, he leverages his influence to drive clients to Single Grain, a marketing agency he owns. As that business grew, he was able to acquire more agencies and add to Single Grain's capabilities, and it now works with some of the world's largest brands.   In a recent interview, Eric explained how he met his co-host, where he found his audience, and why he chose to monetize his content with a services business.  

In today's podcast I am joined by the founder of CVwallet and his new firm C Squared, Richard Collins. C Squared's technology infrastructure is enabling the next evolution of recruitment advertising, moving it closer to the hire and making it fit for the age of AI. Our groundbreaking Exchange Traded Feeds (ETFs) enable Ad Agencies, Programmatics and Publishers to deliver more qualified applicants to their clients whilst maximizing their revenue. https://www.csquaredtechnology.com/

Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. Links Mentioned In This Episode:Save your seat to the Confident Ad Manager BootcampWatch the previous episode ‘How Brandi Mowles Made $1M With A One Person Team.'Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Brandi's Links:DM Brandi on InstagramListen to the Serve Scale Soar Podcast

Brandon Rochon is the Chief Creative Officer (CCO) at HZ Ad Agency. He moved to Atlanta a couple years back from Los Angeles where he was CEO and chief creative officer at Kastner & Partners, heading up creative for the shop's longtime partner Red Bull. He joined independent Atlanta agency Hothouse as its executive vice president, head of creative and is now at HZ. He has worked with some of the biggest brands, including leading the Samsung account for Leo Burnett, Coca-Cola for Ogilvy Paris and working with Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan at TBWAParis. *In the podcast episode, we talk about: * * The 5 P's in Advertising and how knowing them can help in your script analysis * Ad Agency's view of AI and using it in voice over * What role the VO plays in commercials * What a “natural, authentic voice” means, from an agency perspective * The life cycle of an ad and where VO fits CLICK HERE for 15% off a Voice123 Membership ($359 tier and up, for first-time members) - https://bit.ly/3uPpO8i Terms & Conditions - https://docs.google.com/document/d/1CcYMkdLxWfbmwbvu-mwaurLNtWYVpIBgkJpOQTYLDwc/edit?usp=sharing *LET'S CONNECT! * facebook.com/atlantavoiceoverstudio instagram.com/atlantavoiceoverstudio twitter.com/atlvostudio tiktok.com/@atlantavoiceoverstudio YOUTUBE: https://youtube.com/atlantavoiceoverstudio Atlanta Voiceover Studio & ProVoiceoverTraining's Classes & Workshops www.AtlantaVoiceoverStudio.com www.ProVoiceoverTraining.com **Sign up for FREE weekly VO tips: https://bit.ly/AVSemail

Ever stumbled upon a big opportunity by accident?

In this episode, Mo Said founder of Mojo Supermarket shares how his early passion for music and film led him to discover the world of advertising and the evolution of music's role in the space. The two discuss using an unreleased Mr. Rogers song in a Google campaign, current reliance on stock tracks, and how real artists will outlive stock and AI-generated music.

Summary   In this conversation, the hosts discuss various topics including the Olympics, trends in the marketing industry, and the challenges faced by small businesses. They also delve into the different compensation models used by ad agencies and the impact of Chinese manufacturers on the retail industry. The conversation highlights the importance of supporting small businesses and the need for a balance between performance-based and hourly billing in agency compensation. The conversation explores the future of small businesses and the potential impact of big companies and overseas competition. It also discusses the recent ruling that Google has an illegal monopoly on search and the potential consequences for the company. The hosts speculate on the possibility of Apple launching its own search engine and the implications for the advertising industry. They also touch on Apple's need for a new innovative project and shout out a friend's business.   Keywords Olympics, trends, marketing industry, ad agencies, compensation models, small businesses, Chinese manufacturers, retail industry, small businesses, future, big companies, overseas competition, Google, illegal monopoly, search engine, Apple, advertising industry, innovative project, shout out   Takeaways Supporting small businesses is crucial for their survival and growth. The marketing industry is experiencing changes in compensation models for ad agencies. Chinese manufacturers are having a significant impact on the retail industry. •A balance between performance-based and hourly billing can be an effective compensation model for agencies. The future of small businesses is uncertain due to competition from big companies and overseas competitors. The recent ruling that Google has an illegal monopoly on search could have significant consequences for the company. There is speculation that Apple may launch its own search engine, which could disrupt the advertising industry. Apple needs a new innovative project to maintain its position in the market. Shouting out and supporting friends' businesses is a way to promote small businesses and encourage community support. Sound Bites "Your friends and family probably never wanna buy from you." "Agency compensation is a huge tension point in the industry right now." "Chinese manufacturers will have the majority shareholding of clothing being sold in America." "They're here to stay is what I'm trying to get at. And we're just going to start to see it evolve." "Those will probably go away and that's a very real thing that we should be ready for." "I don't believe the majority of America will support small businesses."

If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this episode of the Super Entrepreneurs Podcast, we're joined by John Horn, CEO of StubGroup, a premier Google Ads agency that has generated over $400 million in revenue. Specializing in performance-driven solutions, StubGroup has successfully served Fortune 500 organizations, multimillion-dollar retailers, and local businesses, all while helping companies maximize their digital marketing profitability. Tune in as we explore the strategies behind boosting your digital ROI with insights from a true industry leader. Chapter Stamps: 00:50 Welcome and Guest Introduction 01:39 Starting a Business: Organic Growth vs. Paid Ads 04:53 Challenges and Benefits of Paid Advertising 05:44 Effective Budgeting for Advertising 07:26 The Role of AI in Advertising 09:35 Future of Ad Agencies in the Age of AI 14:10 Impact of AI on Search Engine Results 18:37 Common Misconceptions in Advertising 21:16 Keyword Strategy Tips 24:25 Conclusion and Farewell Pullout Quotes: "In digital marketing, it's not just about spending more; it's about spending smarter." "We focus on performance-driven solutions because every dollar spent on ads should lead to measurable results." "Our goal at StubGroup is to turn digital marketing into a profitable engine for businesses, whether you're a Fortune 500 company or a local shop." "The key to a successful Google Ads campaign is understanding your customer's journey and tailoring your strategy to meet them where they are." "Data isn't just numbers; it's a roadmap to maximizing your ROI in digital marketing." Social: Website: www.stubgroup.com Linkedin: https://www.linkedin.com/in/johnjhorn1 Instagram: https://www.instagram.com/stubgroupadvertising Meta: https://www.facebook.com/StubGroup/ Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. Notice to the Super Entrepreneurs community: Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today! https://www.facebook.com/groups/mindsetforbusinesssuccess/ The only limits in our life are those we impose on ourselves. Bob Proctor  ▬▬▬ Free Clarity Call with Shahid▬▬▬  https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ________________________________________________________________________ OFFERS: https://zez.am/officialshahiddurrani  ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/  ▬▬▬ Business Funding▬▬▬  https://www.7figurescredit.com/superfunding  ▬▬▬ Fund Your Clients▬▬▬  https://join.7figurespartners.com/?a_aid=superfunding  ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb  ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).  @SuperEntrepreneursPodcast   @officialshahiddurrani 

Album 6 Track 17 - Reading the Room w/Josh Ball Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. It's an episode we know you'll enjoy! Here are a few key takeaways from the episode:Read the rooms you are in.Do things proactively.Simplicity is key.Operate with the mindset of what's best for the businessTension can be healthy.Failure is not an endpoint."Just because a man lacks the use of his eyes, doesn't mean he lacks vision."NOTES:Connect with JoshJosh Ball | LinkedInStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

As Generative AI continues to accelerate, some agencies will be better positioned than others to reap the benefits. Our Europe Media & Entertainment analyst, Laura Metayer, explains.----- Transcript -----Welcome to Thoughts on the Market. I'm Laura Metayer, from the Morgan Stanley Europe Media & Entertainment team. Along with my colleagues bringing you a variety of perspectives, today I'll discuss what the future may hold for advertising agencies amid fast-paced Generative AI developments.It's Wednesday, July 31, at 2 PM in London. Right now we're still in the early stages of GenAI's impact on ad agency offerings; although the debate around technology removing the need for ad agencies is not new. Soon after the release of ChatGPT in early 2023, my colleagues in North America started mapping out the potential impact of GenAI on the ad agencies. They concluded that GenAI should represent an opportunity for the ad agencies, at least near-term. First, Gen AI would lead to productivity improvements from automatable tasks in creative, media, digital transformation consulting and central functions like HR and Finance. Second, GenAI would boost client demand for advice from agencies to help navigate the coming evolution in digital advertising. Fast-forward to now and the impact of GenAI on the ad agencies has become an active investor debate, with concerns centering around the Creative business. Many eyes are on the Gen AI-powered text to image/video tools, which could disrupt the ad agencies' Creative & Production business. We this has weighed on agency stock prices recently. Essentially, the bear case has been – and is – that technology would devalue agencies' offerings and agency clients may rely more on tech platforms and in-house services. That bear case – twenty years into online advertising – has not played out. We think that in these early days of AI's impact on marketing, there may be more upside to agency equities than risk over the next 12 to 18 months. On the one hand, the introduction of Gen AI tools may mean reduced pricing power and challenged top-line growth. At the same time, replacing creative personnel with software may increase earnings power, even with less revenue. We think it's likely that a key value-add of the ad agencies' Creative business would be campaign personalization at scale, powered by data and technology. Looking back, technology has been commoditizing certain areas of creative and production for years, well ahead of AI; and yet creativity and creative services remain core value propositions by agencies to brands. Overall, there is as much – if not more – opportunity than risk for ad agencies over time. So let me leave you with two key takeaways: First, we see the larger ad agencies as better positioned to remain relevant to customers in the GenAI era. However, we would caution that their large scale may also lower their ability to adapt quickly to evolving customer requirements when it comes to GenAI. Second, we expect GenAI to drive more consolidation in the industry. We think it's likely that some of the large ad agencies take market share from other large ad agencies. As these trends play out over time, we'll continue to keep you updated. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies  © 2024, NinjaCat 

  Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you're not alone. This week, we're sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO.  For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G's best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you're capable of. What you will learn in this episode with Pete Carter:  How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs  

As we reflect on the chaotic genius that was "Fat N Skinny's Ad Agency", Billy kicks things off with the All Sports Report. We get a big helping of Friday Brag Artist, then Luke Darcy is on to talk about his son Sam, and Freeze MND. We look back at Billy going down the Big Freeze slide, and Dan from Cranbourne has a crack at $10k with Guernsey Cash. JB and Billy think back to how their time playing sport is so different to now, Bec Daniher is in studio ahead of JB going down the Big Freeze slide, Billy already has an Idiot FIle after just four days on air, and he rounds us out with a Fruity Friday JokeSee omnystudio.com/listener for privacy information.

The Truth Most Ad Agencies Don't Share with Jason Wojo In this episode of Millionaire University, Kirsten hosts Jason Wojo, who shares his transformation from flipping Pokemon cards to establishing a successful digital marketing agency. Wojo details critical insights on creating high-selling offers, the importance of ad diversity beyond Facebook, and transitioning from solopreneurship to leading a full-scale agency. He emphasizes solving belief system issues with action over motivation and highlights the significance of breaking out of comfort zones to scale a business. Moreover, Wojo discusses the value of understanding one's offer and how it impacts ad effectiveness, alongside the challenge of scaling to $100k a month through calculated decision-making, trust in delegation, and strategic advertising.   What we talked about with Jason: + Jason Wojo's Journey: From Pokemon Cards to Digital Marketing Success + Jason's Personal Story: College Dropout to Marketing Guru + The Leap to Success: Overcoming Money Blocks + Expanding Skills Beyond Ads: A Holistic Marketing Approach + The Importance of a Comprehensive Strategy in Advertising + Unlocking Business Growth: Metrics That Matter + The Power of Organic vs. Paid Advertising + Overcoming Burnout and Scaling Your Business + From Solopreneur to CEO: The Transition Journey + Blueprint for Scaling to $100K/Month + Crafting High-Converting Ads: Strategies and Insights + Qualifying to Work with a Growth Expert + Final Thoughts: Leveraging Ads for Business Success   Thank you Jason! To connect with Jason, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Jason, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

When things are running smooth, you assume your marketing is doing its job.But as soon as leads and sales get tougher, you suddenly wonder if you've been giving credit to the right things… and now every penny you've been spending is suspect. Are you facing lackluster results with your advertising?Are you wondering if your marketing people have been fluffing all along?Would you like to know how to cut through all the nerdy jargon and get the truth?These are the times that separate the boys from the men, as they say. Today we are going to teach you how to bring a mature, methodical approach to your marketing conversations and get to the bottom of what's working and what's not.This episode could be the biggest difference maker we've ever brought you. It's all one click away!00:00 Intro01:11 Today's Episode05:01 "How Many Different Media Services Am I Advertising On?10:04 "How Much Am I Spending On Each Ad Platform?"12:08 "What Kind of Campaigns Am I Running?"19:18 "What Is My Cost Per Lead?"23:05 Review23:55 You Get What You Pay For26:54 Media Mixing Is A Myth28:19 Choose The Right Google Campaign28:39 Make Your Agency Show You The Math35:40 Our Goal For You The Business OwnerHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyLinks In This EpisodeDigitalmarketer.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

The Truth Most Ad Agencies Don't Share with Jason Wojo In this episode of Millionaire University, Kirsten hosts Jason Wojo, who shares his transformation from flipping Pokemon cards to establishing a successful digital marketing agency. Wojo details critical insights on creating high-selling offers, the importance of ad diversity beyond Facebook, and transitioning from solopreneurship to leading a full-scale agency. He emphasizes solving belief system issues with action over motivation and highlights the significance of breaking out of comfort zones to scale a business. Moreover, Wojo discusses the value of understanding one's offer and how it impacts ad effectiveness, alongside the challenge of scaling to $100k a month through calculated decision-making, trust in delegation, and strategic advertising. What we talked about with Jason: + Jason Wojo's Journey: From Pokemon Cards to Digital Marketing Success + Jason's Personal Story: College Dropout to Marketing Guru + The Leap to Success: Overcoming Money Blocks + Expanding Skills Beyond Ads: A Holistic Marketing Approach + The Importance of a Comprehensive Strategy in Advertising + Unlocking Business Growth: Metrics That Matter + The Power of Organic vs. Paid Advertising + Overcoming Burnout and Scaling Your Business + From Solopreneur to CEO: The Transition Journey + Blueprint for Scaling to $100K/Month + Crafting High-Converting Ads: Strategies and Insights + Qualifying to Work with a Growth Expert + Final Thoughts: Leveraging Ads for Business Success Thank you Jason! To connect with Jason, click here. Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training. If you enjoyed this episode with Jason, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Moiz is amped. Ok… So Moiz is always amped, but this time he's EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn't *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg's, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America? And what the heck is happening with Outdoor Voices? Just when you thought there couldn't be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let's just say not well. Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits. 00:01:28 - Facebook Volatility and Business Updates 00:06:42 - Gender Targeting Challenges in Marketing 00:14:35 - Mastering Content Creation for Facebook Ads 00:15:34 - Warming Up Creatives in Marketing 00:23:21 - TikTok Usage Declines as Shops Rise 00:26:37 - Vetting Agencies for Facebook Ad Management 00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency 00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns 00:45:47 - Tesla's Advertising Spending Skyrockets in 2023 00:46:39 - Ozempic Threatens Big Snack Industry 00:54:53 - The Curious Case of Nelson Peltz and Disney   Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today (01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue (10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing (12:45) Why MrBeast is getting even more views today   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain