Podcasts about ad agencies

Send us Fan MailWelcome to episode 247 of the Laundromat Resource Podcast! In this special AI masterclass, Jordan Berry welcomes back Barbara Wardell and Ernesto Cullari of Cullari and Wardell Marketing & Ad Agency. This episode dives deep into how laundromat owners can harness the rapidly evolving power of artificial intelligence in their businesses—ranging from cutting-edge chatbots and unified communication platforms to leveraging automation tools pioneered in the healthcare sector.Whether you're just curious about AI basics, want to streamline customer interactions, or are ready to upgrade your marketing, Barbara Wardell and Ernesto Cullari break down both DIY AI steps and advanced solutions that could put your laundromat on the map. Plus, hear about upcoming opportunities to get your own AI questions answered LIVE and learn how these tools can build customer trust, increase profitability, and transform your operations—no matter your current tech level. Get ready to take your laundromat business into the future!In this episode, Jordan, Ernesto and Barbara Discuss:00:00 Live Q&A on AI for business07:50 AI's practical applications in industries11:09 Exploring AI in business analytics20:49 ChatGPT's impact on search and SEO24:01 Challenges in the laundry industry29:45 Using WiFi to build relationships35:43 AI agents vs. basic chat widgets37:38 Delegating tasks for consistency46:04 Using language detection and geolocation51:23 Helping laundromats with local SEO54:26 Introducing Active Geo technology01:01:56 Discussing our tech stack01:05:17 Ensuring system uptime and integration01:10:42 Communicating and serving customers01:16:40 Solving efficiency in laundromats01:20:41 Researching AI masterclass resourcesConnect with Ernesto & Barbara:cullarimedia.comartemistargeting.comcwadagency.comTo book a call: https://calendar.app.google/oT2pvzGDkzy8xrju7732-939-5790Check out LUKE: luke.careFree Strategy Zoom Call with Jordan:https://calendly.com/laundromatresource/free-strategy-call?back=1

I'm always asking questions.  The fun begins when you start researching for answers. Such as…   How many published book authors are relying on AI technology for added digital support?  Plus…How are advertising agencies reacting to Chat GPT, Gemini and Grok creating free logos, commercial copy and more?   I'm Arroe…  I am a daily writer.  A silent wolf.  I stand on the sidelines and do nothing but watch, listen study then activate.  I call it The Daily Mess.  A chronological walk through an everyday world.  Yes, it's my morning writing.  As a receiver of thoughts and ideas, we as people tend to throw it to the side and deal with it later.  When a subject arrives, I dig in.  It's still keeping a journal!  By doing the research the picture becomes clearer.  This is the Daily Mess…    Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

I'm always asking questions.  The fun begins when you start researching for answers. Such as…   How many published book authors are relying on AI technology for added digital support?  Plus…How are advertising agencies reacting to Chat GPT, Gemini and Grok creating free logos, commercial copy and more?   I'm Arroe…  I am a daily writer.  A silent wolf.  I stand on the sidelines and do nothing but watch, listen study then activate.  I call it The Daily Mess.  A chronological walk through an everyday world.  Yes, it's my morning writing.  As a receiver of thoughts and ideas, we as people tend to throw it to the side and deal with it later.  When a subject arrives, I dig in.  It's still keeping a journal!  By doing the research the picture becomes clearer.  This is the Daily Mess…    Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

Free Download — The Hermes Agent PlaybookLearn how to set up the Hermes Agent to automate your agency.

Is your ad agency truly indispensable — or is it one AI update away from irrelevance? Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers, and founder of AI Trust Signals — joins Park Howell on the Business of Story to deliver a message most agency principals aren't ready to hear: the three services that built most agencies are already disappearing, and the threat isn't coming from your competitors. It's coming from your own resistance to change. In this conversation, Marcus and Park dig into why identity fluidity is the agency survival superpower of the AI era, how vibe coding is already replacing $15,000–$30,000 projects overnight, why 75–80% of SEO traffic is vanishing to AI-generated summaries, and what it actually means to build an agentic-ready web presence for your clients. Plus — Park shares how he used the StoryCycle Genie to produce a complete brand assessment and thought leadership article for Marcus in under three hours. Marcus's response? "It would be a crime not to use AI." If you want to know how to make your agency indispensable in the age of AI, this episode is your roadmap.

In this episode, let's revisit a Strategy Skills classic interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019). In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. Finally, Michael shared his experience of helping in the Transformation of a Creative Ad Agency (Huge). Michael Farmer is Chairman and CEO of Farmer & Company LLC, a strategy consulting firm for advertisers and agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He has an MBA from Harvard Business School and was previously a Director of Bain & Company. Connect with Michael here: https://www.farmerandco.com/ Get Michael's book here: https://www.amazon.com/Madison-Avenue-Makeover-transformation-redefinition/dp/1911687646 Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business. Michael Farmer. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

If you hired an ad agency to save time and make more money… but you're still doing the creative, still managing the process, and still feeling unclear about what's actually working? This episode is for you. In today's episode, Claire shares five warning signs it might be time to cut ties with your ad agency or consultant — even if they've been with you for a while, even if you like them, even if they've "helped in past launches." Some of these red flags are obvious. One of them is hiding in plain sight inside Ads Manager. And one of them is the reason a lot of businesses end up paying for "support" that actually slows them down. If you want a faster, simpler, more profitable relationship with ads — this is the listen. This Week on the Get Paid Podcast: The un-subtle Ads Manager clue that tells you your agency is running an outdated setup The timeline standard that should never be missed when you're running ads for a live event The "quiet leak" that drains budget (and why it's a bigger deal than most people realize) The ROI question you should be asking (but probably aren't) The one factor that determines whether outsourcing ads is smart… or just expensive Mentioned in this episode: Get Paid Marketing (GPM): clairepels.com/waitlist Now it's time to GET PAID  

AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, a powerful assistant that needs training and direction to deliver real results. The conversation also explores how AI can empower small businesses to handle more marketing themselves while increasing the need for strategic advisors who add real insight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Dean & Sofie's $50,000 Rumour File - Do you have a rumour? Call 133 882 or email breakfast@4bc.com.auSee omnystudio.com/listener for privacy information.

On this edition of The Media Show, Ros Atkins examines the continuing public interest in the Lucy Letby case, as a new Netflix documentary reaches the top of the UK viewing rankings. He speaks to Josh Halliday, North of England Editor at The Guardian, and Dr Bethany Usher of Newcastle University, whose work focuses on the ethics of true‑crime storytelling and the development of new guidelines for the genre.Tom Freston, co‑founder of MTV, reflects on how the channel's launch in 1981 transformed popular culture and what its closure in the UK and Europe signifies for its legacy.And we assess the state of the advertising industry following one of its most challenging years on record. James Kirkham, founder of Iconic, discusses his view that the traditional agency model is in steep decline, while Becky Owen, Chief Marketing Officer at Billion Dollar Boy, outlines the rapid expansion of influencer marketing and the new dynamics shaping the sector.Producer: Lisa Jenkinson

Most small law firm owners hire “marketing agencies” to fix growth… and end up with more software, more dashboards, more coaching calls but the same revenue stress.An ad agency's primary job is simple: generate leads.In this episode, Richard James breaks down:How to choose the right ad agency for your law firmWhy most law firm marketing agencies bolt on unnecessary servicesHow to tell if your law firm needs more leads or better lead conversionWhat law firm owners should track before hiring an ad agencyHow to structure a law firm advertising agency agreement correctly◼️If you want help diagnosing your growth bottlenecks, visit http://thelawfirmsecret.com/ for free tools and resources.

The biggest mistake gym owners make with ads isn't choosing the wrong agency. It's not knowing how to work with an ad agency in the first place.  In this episode of Behind Gym Doors, Mike breaks down how gyms should actually partner with ad agencies so results are predictable, profitable, and scalable, not lucky, short-lived, or dependent on guessing. We walk through what separates gyms that win with ads from gyms that churn through agencies, burn cash, and stay stuck. If you want ads to support real growth (not just activity), this episode is your playbook. Want help applying this to your gym? See how we help gym owners grow profitably without chasing more leads. DM "GSD" to @GSDGyms on Instagram.

Get ready for the Rush Hour's return on January 19 with a look back at some of our favourite moments in 16 years on air. Billy calls JB 'Jing', Ross Noble meets Billy, Billy reads the top 10 Hard Words to Say, JB talks about facing a West Indian bowling attack, we use AI to explain the Louvre Heist, and Billy has a conspiracy theory about Optus Stadium. Then, Bill eats curried sausages, we hear from Fat N Skinny's Ad Agency, Billy recreates the seduction scene from American Pie with Stifler's Mom, Billy shotguns a can of coke, we hear the debut of Todd from Barwon Heads, and the infamous Dishes Joke.See omnystudio.com/listener for privacy information.

Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Join my AI Consulting Community (PlaymakersAI):https://playmakersai.com/Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━If you are new here from the Diary of a CEO episode, welcome. I am really glad you are here. And for everyone who has been with me from the beginning, I appreciate you more than you know.In this episode I took all 254 past episodes and pulled out the very best ideas, lessons, guests and takeaways so you do not have to go back and binge everything unless you want to. I walk through my top 23 episodes and rank them from 23 to 1. You will hear why these ideas work, what I love about them, where people get stuck, and how you can use them no matter how much money or experience you have.If you are new to my world, this is the perfect starting point because it gives you the full overview of the most tactical and approachable business ideas we have ever covered. If you have been listening for a while, this is a great refresh and a fun look back at what has actually changed people's lives.Rank 23Episode 55. How to Start a Six Figure Side Hustle Exclusively on Facebook MarketplaceRank 22Episode 229. Starting a Drone Business and Drone Roof InspectionsRank 21Episode 226. Domain Name InvestingRank 20Episode 239. Laundromats with Tyler PurcellRank 19Episode 210. Etsy Print on DemandRank 18Episode 73. Porch PumpkinsRank 18Episode 186. Mailbox RepairRank 17Episode 196. Forestry MulchingRank 16Episode 162. Lessons Learned from Starting 75 Plus BusinessesRank 15Episode 170. How to Get a Yes from EveryoneRank 14Episode 175. Hummingbird Food E Commerce BrandRank 13Episode 144. How to Get Everything You Want Out of LifeRank 12Episode 207. Which AI Should You Use to Make MoneyRank 11Episode 233. Beginner Friendly Ways of Making 10 GrandRank 10Episode 228. Three Million a Year from Tiny AI ToolsRank 9Episode 203. How to Make a Million Dollars in Six MonthsRank 8Episode 230. How to Copy Businesses and White Label Them with Go High LevelRank 7Episode 205. The Most Overlooked Business Idea You Have Ever Heard OfRank 6Episode 248. Eight Ideas for You to Start This WeekendRank 5Episode 169. Twenty Five Tips Tools and Tricks to Use ChatGPTRank 4Episode 161. How to Start an Ad Agency with AI Video GenerationRank 3Episode 156. Reselling Liquidation ItemsRank 2Episode 164. DirectoriesRank 1Episode 204. I Started an Online Business in 56 MinutesEnjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

It's the opening day of Jordan's Ad Agency, and the work is already flying in! Can Jordan come up with catchy marketing ideas for luxury dressing-gown belts, decorative shower mushrooms, and extra-large “beer” racks? The boys also dive into the G&Divas' most embarrassing sleep activities and the weird family habits that no one else could possibly understand.If you want to get involved you can email us, and for more Sexted fun sign up to our VIG&Diva newsletter here. You can follow on Instagram and TikTok, and watch episodes every Tuesday and Friday on YouTube.Help I Sexted My Boss is presented by William Hanson and Jordan North. It is an Audio Always production. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the podcast Marc Beckman, author of “Some Future Day,” CEO of DMA United and longtime advisor to First Lady Melania Trump reveals why he calls her “the First Lady of Technology” and how she is quietly leading one of the most innovative tech revolutions in American public life.Beckman pulls back the curtain on the creation of Melania Trump's groundbreaking AI-generated audiobook, “Melania,” calling her synthetic voice “uncanny and perfect,” adding how every space, every breath and every pronunciation was personally approved by the First Lady of the United States. The successful businessman also highlights Mrs. Trump's visionary leadership in foster-care reform. Beckman recounts being at the White House as she and President Trump signed the executive order behind her “Fostering the Future” initiative — a mission to help foster youth achieve financial autonomy through education, technology and opportunity.While Beckman also discusses the broader AI landscape, geopolitical risks, and America's technological edge, this episode is ultimately a tribute to Melania Trump's forward-thinking impact. A woman who, as Beckman notes, was ‘the first major political figure to use blockchain technology,' the mind behind her own NFT collection, and now the force powering one of the most sophisticated AI audio projects in the country.You can get your hands on Marc Beckman's latest book titled, “Some Future Day” by searching for it on Amazon. You can learn more about him by visiting his website: DMAunited.com. You can also follow him on X or subscribe to his YouTube channel by searching for @MarcBeckman.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Aurora Stewart de Peña's debut novel, Julius Julius, ads are inescapable … which isn't far off from real life. If you ever feel unsettled by the way that marketing influences us, you'll probably resonate with Julius Julius. It's a satirical look at the advertising industry and a finalist for this year's Atwood Gibson Writers' Trust Fiction Prize. Aurora herself is a veteran of the advertising world, so her novel is an insider's point of view through an inventive fictional gaze. This week, Aurora joins Mattea to talk about her own career, finding the absurd in advertising and what blonde sausage dogs have to do with it all.Liked this conversation? Keep listening:Helen Phillips: In a world run by AI, what makes us human? Pasha Malla: Parodying a wellness resort with horror and humour

We look back at some of our favourite moments from 2025, plus a couple of moments from even further back. Dangerous Dave takes us through his favourite Ozzy Osbourne moments, Ross Noble drops by, and we reflect on the most disgusting story Billy has ever told. The worst topic of 2025 gets a re-run, the Chief Jason Dunstall calls in after being inducted into yet another Hall of Fame, we remember Fat N Skinny's Ad Agency, we play some of Tuesday's Dwayne Russell interview that you didn't hear, and Billy has a joke about cricket.See omnystudio.com/listener for privacy information.

3 big ideas discussed in this episode: BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency. BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins. BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

A conduit for brands to reach Gen Z women. Sponsored by Supporting Cast.

Alex Cooper's Call Her Daddy launched an ad agency… It's vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby strollers… and fertility explains the trend.CBS News named Bari Weiss as Editor in Chief… The new target customer? 70% of Americans are “radical centrists.”Plus, more Americans are sewing & knitting… and that's an economic indicator.Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/business$PSKYNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: ChatGPT debuts Spotify integration, Alex Cooper's new creative agency lands Google as first client, and reflections on what new generative AI video tools mean for content advertising.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: ChatGPT debuts Spotify integration, Alex Cooper's new creative agency lands Google as first client, and reflections on what new generative AI video tools mean for content advertising.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Alex Steele, the founder of Opal, a credit card company created specifically for advertising agencies. They dive deep into Opal's unique value proposition, its rapid growth, and the behind-the-scenes economics of running a credit card business.Alex explains why vertical integration is key to Opal's success, how agencies can leverage higher credit limits to fuel growth, and why building relationships in the industry matters just as much as software innovation.Whether you run an agency or are curious about fintech disruption, this conversation unpacks the strategies and vision driving one of the most exciting finance tools for modern marketers.Chapters – Introduction to Opal and Alex Steele – The Evolution of Opal and Its Unique Value Proposition – Understanding the Credit Card Business Model – The Importance of Vertical Integration in Business – Operational Insights of a Credit Card Company – Revenue Generation and Business Strategy – Market Positioning and Customer Acquisition – Future Growth and Vision for OpalTo learn more go to 8figureagency.co

Building a successful business isn't about avoiding mistakes; it's about learning from them.In this episode, Kendra shares some of the biggest lessons from her own entrepreneurial journey, including failed programs, bad partnerships, and costly marketing decisions.She breaks down what went wrong, what she'd do differently, and how those experiences shaped the strategies she uses today. From pre-selling programs and validating ideas to navigating mentorship, partnerships, and advertising, this episode is packed with insights to help you avoid common pitfalls and grow faster.In this episode we cover:Early Business Mistakes (00:01)Failed Course Launch and Pre-Selling Strategy (08:56)Partnership Challenges and Live Events (17:57)Advertising Agency Mistakes (27:22) Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge Watch this episode on YouTube here: https://youtu.be/36Rp_c08IgM Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices. Plus, Group Black is changing its name to Portrait Media Group. In an exclusive interview with Ad Age, co-founder Bonin Bough explained the reason as well as the company's future path. And one change for future CMOs is the rise of test-running roles before committing full-time. Read more on how to get noticed for interim marketing positions. Dig deeper on the topics mentioned in this week's episode: ~Inside brand-agency marriage counselling ~The stats on client-agency tenure ~Google won't be forced to sell Chrome ~What Kraft Heinz's reorganization means for its future ~Keep up with the latest account reviews ~Buy tickets to Ad Age's Business of Brands conference ~Listen to Manscaped's CMO talk unconventional media strategies

Ever see a glaring need in the marketplace not being met by a current service or technology and wanted to something about it? Entrepreneur/ad agency owner Jeff Swartz sure did when he saw an increasing interest from clients wanting to use geofencing as a marketing tool, but were scared away by the complexity and high cost. He got an idea for a tool that could be more accessible, efficient, and user-friendly. Something tailored for local businesses like a neighborhood pizza shop. With a successful financial year as a backdrop, Jeff decided to invest in this vision of simplifying geo-targeted advertising for users who might not possess specialized marketing know-how.  How he worked with a local app developer to leverage existing geofencing technology to create the QuJam. Not long after QuJam was acquired by advertising agency Blink to provide another arrow in its quiver of marketing solutions. Hit PLAY to learn how Jeff successfully launched QuJam and how it is now playing a driving role at Blink. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds' secret ad agency and its new concept: “Fastervertising.”As a trade war deadline nears, Japan and Europe cave to Trump… we discovered a template to the deals.Outdoor Voices just rehired its founder, Ty Haney… but to bring back old glory, it's bringing something new.Plus, the untold origin story of… the Skateboard.$SPYWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “The Skateboard

How do we find the courage to build a creative career on our own terms? I'm so excited to share my conversation with Ashley Buttercup, a Brooklyn-based painter whose work beautifully captures the quiet, unguarded moments of life. From a childhood nurtured by creative parents to finding her own way through the bustling worlds of fashion and advertising, Ashley's journey is a masterclass in resilience and self-discovery. In this episode, Ashley shares how she navigated the corporate world while keeping her artistic flame alive, launching her own print art magazine, and eventually taking the leap to pursue painting full-time. We talk about the messy, beautiful reality of balancing motherhood with a demanding creative practice and how a single, high-stakes project of painting 30 portraits in a month became a transformative experience. This conversation is a testament to the power of community, the importance of planting seeds for the future, and the profound beauty found in everyday moments. Chapters 01:53 - A Creative Foundation: Growing Up with an Architect Father and Fashion-Focused Mother 04:27 - The Road to Temple University and Finding Her Own Path 07:45 - Life After College: From Fashion Internships to Ad Agencies 10:11 - Creating "Snacks Magazine" and Rekindling a Love for Fine Art 12:16 - The Leap of Faith: Quitting the Day Job and the Power of Community 16:08 - The Balancing Act: A Creative's Routine as a Mother and Artist 17:44 - The Harlem's Fashion Row Challenge: Painting 30 Portraits in a Month 28:01 - Evolving a Creative Voice: From Abstract to Documentary Figurative Art 30:25 - The Art of Observation: Capturing Tender Moments in Brooklyn 39:49 - The Traveling Shirt: A Project of History and Connection   Check out the full video interview on our YouTube channel! https://youtu.be/cue7WkqbMPo   Connect with Ashley:   Follow Ashley on Instagram: https://www.instagram.com/ashley_buttercup3000/?hl=en Ashley's website: https://www.ashleybuttercup.com/   Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa.   Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.  They look at OpenAI's decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising. 

2025 has been dubbed the year of the independent advertising agency. Join Mark and Lorraine as they discuss the benefits independent agencies offer clients and why remaining independent matters in today's marketing landscape. Tune in to learn where Innis Maggiore ranks among the growing number of agencies and how your agency can stand out from the crowd.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning! 

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Guest: Mo Said, the Founder & CEO of Mojo Supermarket, a powerhouse advertising agency that's been named Small Agency of the Year, Strategy Team of the Year, and one of the Best Places to Work. Overview: Growing and managing a BIG business is an art. For many CEOs, high-level leadership is also a journey of self-discovery. Find that perfect harmony between all your skills and passions and Making BIG Happen will be that much more fulfilling.  On today's show, Mo Said discusses how he resolved the tensions between the artist he wanted to be and the CEO his business needed. He also shares how he designed his own CEO education through stories, coaching, and reflection, and why great entrepreneurs are actually great artists.

#405 In this episode of Millionaire University, Kirsten hosts Jason Wojo, who shares his transformation from flipping Pokemon cards to establishing a successful digital marketing agency. Wojo details critical insights on creating high-selling offers, the importance of ad diversity beyond Facebook, and transitioning from solopreneurship to leading a full-scale agency. He emphasizes solving belief system issues with action over motivation and highlights the significance of breaking out of comfort zones to scale a business. Moreover, Wojo discusses the value of understanding one's offer and how it impacts ad effectiveness, alongside the challenge of scaling to $100k a month through calculated decision-making, trust in delegation, and strategic advertising. (Original Air Date - 5/17/24) What we discuss with Jason: + Jason Wojo's Journey: From Pokemon Cards to Digital Marketing Success + Jason's Personal Story: College Dropout to Marketing Guru + The Leap to Success: Overcoming Money Blocks + Expanding Skills Beyond Ads: A Holistic Marketing Approach + The Importance of a Comprehensive Strategy in Advertising + Unlocking Business Growth: Metrics That Matter + The Power of Organic vs. Paid Advertising + Overcoming Burnout and Scaling Your Business + From Solopreneur to CEO: The Transition Journey + Blueprint for Scaling to $100K/Month + Crafting High-Converting Ads: Strategies and Insights + Qualifying to Work with a Growth Expert + Final Thoughts: Leveraging Ads for Business Success Thank you, Jason! We want to extend our heartfelt thanks to Brighan for sponsoring today's episode and for sharing so much value! If you'd like to connect with Jason on Instagram, click ⁠here.⁠ For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this What's Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta's AI‑powered ad push to TikTok's “Dinosaur Time” foodie craze.=================================================Best Moments:(00:51) Meta's earnings call: AI‑generated ads take center stage(02:41) Mark Zuckerberg's vision for the future of AI advertising(03:28) Why May is the prime month for emojis in email subject lines(04:54) Meta's controversial “MovieMate” test encouraging phone use in theaters(06:44) Jay's personal boycott of Blake Lively's new film Another Simple Favor(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Today, we're diving into the journey of Sister Monica Clare - a woman who went from working in advertising and doing stand-up comedy to becoming a nun. Her story is a powerful testament to finding who you truly are and discovering a deeper connection with God. We'll explore her path of discernment, her experiences in religious community, and how she's now using TikTok to break down misconceptions about religious life. Sister Monica Clare will share insights on prayer, community, and finding your true calling - revealing that spiritual life isn't about perfection, but about genuine human connection and love. We explore a lot in her story, so join us. Sister Monica Clare is the Sister Superior at the Community of St. John Baptist, an Episcopal convent based in New Jersey, and a spiritual counselor specializing in religious trauma, mental illness, and addiction. Before becoming a nun in 2012, she worked as a photo editor in L.A. and performed in an acoustic rock duo and an improv comedy troupe.Sister Monica's Book:A Change of HabitSister Monica's Recommendation:God Didn't Make Us to Hates UsSubscribe to Our Substack: Shifting CultureConnect with Joshua: jjohnson@allnations.usGo to www.shiftingculturepodcast.com to interact and donate. Every donation helps to produce more podcasts for you to enjoy.Follow on Facebook, Instagram, Twitter, Threads, Bluesky or YouTubeConsider Giving to the podcast and to the ministry that my wife and I do around the world. Just click on the support the show link below Ashley T Lee PodcastAshley T. Lee Podcast will cover many life issues such as overcoming stress, anxiety...Listen on: Apple Podcasts Support the show

The POWER (and PASSION) of VOICEIn this engaging conversation, Michelle Zeitlin interviews Denise Woods, a renowned voice coach, about the intricate relationship between identity, culture, and voice in performance. They explore how cultural assumptions and linguistic patterns affect communication, the importance of confidence in voice development, and the impact of technology on the voice acting industry. Denise shares valuable insights for aspiring artists and those pivoting in their careers, emphasizing the need for self-awareness and effective communication.TakeawaysIdentity is crucial in performance and encompasses various aspects of a person's background.Cultural assumptions can influence how we perceive and communicate with others.Confidence plays a significant role in voice development and performance.Technology has changed the voice acting landscape, often at the expense of artistic nuance.Good acting is more important than perfect dialects in securing roles.Aspiring artists should focus on effective communication and self-identity.The ability to articulate thoughts clearly is essential for success in any field.Health and well-being are foundational for making career pivots later in life.Embracing all linguistic patterns enriches communication and performance.Patience and self-acceptance are key to personal growth and success.Sound Bites"The story is the star.""Confidence is everything.""Let time be time."Keywords: voice acting, identity, cultural assumptions, confidence, technology, performance, linguistics, acting techniques, career advice, personal developmentPrestige: Denise has worked with Mahershala Ali, Academy Award Winner.Halle Berry, Academy Award WinnerZoe Saldaña, Academy Award WinnerAnd many other performers who have been AWARD Winners on Stage and Screen. Don't miss a Word! Michelle Zeitlin is the host and producer of this podcast series for CREATIVES. With the goal of offering legacy conversations, kernels of gold and many optional paths to one's Yellow Brick Road to Success, Michelle incorporates her own experience and wisdom, with 4 decades of life in the ARTS & Entertainment, to support and inspire, motivate and educate. As a catalyst to CREATIVE conversation, Michelle has utilized her rich network of executives in TV & Film, Ad Agency & Marketing worlds, Digital Ent., Book Publishing, Music, Dance, Theatre and "Thought Leaders" who share with generosity and curiosity. If you would like to be a GUEST on Passion to Power, please visit Passion-Power.com and fill out our Form or send an email to MoreZap@gmail.com. Please send links, bios and supportive material for consideration. For more on Denise Woods, see her website: https://www.speakitclearly.com/

Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates.Timestamps:• 00:00 - Intro• 02:01 - Best practices and the importance of inspiration images• 05:52 - Using Reference Images vs. No Reference • 09:07 - Exploring Sora for Prompt Inspiration• 13:33 - Another example of reference image + product image• 16:20 - More Ad Examples (Ridge Wallet)• 18:14 - More Ad Examples (Replit)• 19:12 - Where to find Ad inspiration• 20:00 - Live Ad Creation for LCA• 33:37 - Ad Concept Development for LCA• 37:37 - Finalizing the Ad and Next StepsKey Points:• Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts• The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements• Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images• The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques1) The Secret to Great AI-Generated AdsForget complex prompting - the REAL magic is in your reference images!Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide."ChatGPT understands intent better than other AI image tools.2) The Simple FrameworkHere's the basic formula Jacob uses:• Find an inspiration ad you like• Add your product image• Give simple instructions• Let ChatGPT work its magicThe model is SMART enough to understand what you want without elaborate prompts.3) When to Use Reference Images vs. When Not ToKEY INSIGHT: ChatGPT already knows popular brands!"It knows Nike, Adidas, Ridge wallets really well," Jacob explains.For well-known brands: Simple prompts work fineFor newer/smaller brands: ALWAYS provide reference imagesThis saves you tons of time!4) Pro Tip: Where to Find Ad InspirationJacob's go-to sources for ad inspiration:• Creative OS• Foreplay• IconThese tools pull from Meta's ad library and make it searchable.Finding the right reference ad is HALF the battle!5) The Hidden Goldmine Nobody's Talking AboutALPHA ALERT: Check out Sora's explore page!"This is a piece of alpha that people do not know about right now," Jacob revealed.It shows you the EXACT prompts people used for successful images.Perfect for learning how to prompt effectively!6) Crucial Prompting TipsIf your first attempt isn't perfect:• DON'T continue in the same chat• Start a fresh conversation• Make adjustments to your prompt there"You generally get through a cycle of worse and worse rather than improving" if you keep going in the same chat.7) Real-World Example: The LCA AdWe created a luxury-style ad for Greg's innovation agency in real-time!Process:1. Screenshot website elements2. Find vintage Rolex ad as inspiration3. Simple prompt explaining the brand vibe4. Iterate in a NEW chat for improvementsTook less than 10 minutes! 8) The Future of AdvertisingThis technology enables:• Personalized ads at scale• Rapid response to trending moments• Testing different audiences/demographics• Experimenting with creative directionsAs Jacob puts it: "The ad is the targeting" - and now you can do it at SCALE.Notable Quotes:"Marketers have this saying nowadays that the ad is the targeting and this is just a way that you can actually do it at scale." - Jacob Posel"The important thing I found in creating good ads are actually the inspiration images and the product images that you provide." - Jacob PoselLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JACOB ON SOCIALX/Twitter: https://x.com/jacob_posel

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Mitch Dunn is the poster child for what (Un)Retirement is all about. He had an amazing career for 30+ years in the ad agency business, starting at the legendary Leo Burnett agency and eventually worked his way up to Senior VP at Empower. One fateful day his boss "uninvited" him to stay at the agency. This happens to so many talented people that are 50+, as companies want to drop a high salary. But Mitch was prepared! He had started a side hustle by founding the Cincinnati Pickleball Club for the community. He embraced his passion for pickleball and then took it next level. He thought, "What if, I take my passion project and create a for-profit company?" Mitch became a first- time entrepreneur in his mid-fifties. He launched The Pickleball Lodge with a partner. It's the second largest indoor pickleball facility in the country. They already have well over 1,000 members. "I'm the happiest I've ever been in my entire career!" he says. You will love this episode. It's chock full of savvy (un)retirement advice and we even talk a little bit about our mutual love for Cincinnati chili....and pickleball, of course.  • More about Mitch Dunn: https://mitchdunn.medium.com/the-year-of-reinvention-93b9648a6fba  • More about The PIckleball Lodge: https://thepicklelodge.com/  • Episode Content: https://pickleballmediahq.com/blog/Mitch-Dunn-Interview-Ad-Agency-Wiz-turns-into-Pickleball-Entrepreneur  • Sponsored by How to Retire and Not Die: https://garysirak.com/how-to-retire-and-not-die/  • Sponsored by Capital Advantage:  https://capitaladvantage.com/promotion/retirement-planning-guide/  • Join the "I Used to be Somebody World Tour":  https://pickleballmediahq.com/tour/  • Subscribe to the "I Used to be Somebody" newsletter: https://pickleballmediahq.com/contact/subscribe 

Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you've been wondering whether Facebook ads are still worth it or how to make them work for your business, this conversation is exactly what you need.What you'll learn:- Why Meta ads are still crucial for business growth in 2025 (and how to stay ahead)- The exact messaging shift that took one business from crickets to 10x revenue- Current targeting strategies that are working (and which ones aren't performing as well anymore)- The ideal cost-per-lead to aim for and what to expect across different niches- Smart scaling strategies to maintain profitability as you grow- Why PDF lead magnets are still crushing it (and how to structure your follow-up funnel)Resources Mentioned:- The Modern Ad Agency: https://themodernad.com/apply- Free Guide - Get Your First 50 Leads with $10/Day: https://themodernad.com/10adayYour Next Steps:- Work with Me: https://www.gemmabonhamcarter.com/programs - What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools - Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ - Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

In this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers. Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings. Discover the importance of knowing your numbers, the nuances of Facebook ads, and how to create a marketing strategy that resonates with your ideal clients.Key Takeaways:Understanding Your Client Avatar: Learn how defining your ideal client can enhance your marketing efforts and improve lead generation.The Importance of Metrics: Discover why knowing your average order value and conversion rates is crucial for setting your marketing budget.Facebook Ads Insights: Gain insights into the effectiveness of Facebook ads for local businesses and how to tailor your approach for better results.Creating Value for Clients: Understand the significance of making your clients feel valued and how this impacts their spending behavior.Avoiding Common Pitfalls: Learn about the mistakes many photographers make in their marketing strategies and how to avoid them.

Steve Red, Chief Creative Officer and co-founder of Red Tettemer O'Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency's most iconic work—like the hilariously disruptive "Dietz Nuts" Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting the bar for independent agencies everywhere. Whether you're a filmmaker, creative, or just a fan of great advertising, this episode offers a masterclass in the art of making your work matter. Thanks Steve! JOIN ME AT MOINKFEST!MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We're celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it's great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds. MoinkFest is my way of introducing this amazing food to a diverse group of Angelenos. I want you all to come out, try the free food, and tell me - is there really a difference in taste? Does the source of your meat matter to you? FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code. ONLINE COURSESMy online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Thanks, Jordan This episode is eaxclty 60 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you. Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.  

Paulo Salomao is the Founder and CEO of King Ursa, a full-service advertising agency renowned for its creative-first approach and robust performance-driven strategies. Originally from Brazil, he traveled to Toronto to learn English and ultimately fell in love with Canada, where he cultivated a career in design, art direction, and film. With over a decade of agency experience, Paulo's leadership has rocketed King Ursa to recognition as one of the top creative agencies in Canada. He is passionate about balancing artificial and emotional intelligence in communication and advocates for culture and trust in business relationships. In this episode… An agency can begin in a garage and grow into a creative powerhouse to influence an industry. But what does it take to build an agency from the ground up while maintaining an unwavering focus on culture and client relationships? Entrepreneur and advertising professional Paulo Salomao reveals the intricacies of crafting a top-ranking advertising agency in Canada. He shares his story of evolution, determination, and strategic hires. He walks us through the journey of agency growth, both in staff and workspace, emphasizing the critical role trust plays in client relationships. Paulo also explains the importance of maintaining an agency's culture and how he tackles the challenges he faces as a founder. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Paulo Salomao, Founder and CEO of King Ursa, about cultivating agency culture and maintaining strong client relationships. Paulo discusses the origin of King Ursa, the gradual growth of the agency's workspace and team size, how to implement effective operations and maintain a vibrant agency culture, and the value of emotion in advertising.

Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. Links Mentioned In This Episode:Save your seat to the Confident Ad Manager BootcampWatch the previous episode ‘How Brandi Mowles Made $1M With A One Person Team.'Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Brandi's Links:DM Brandi on InstagramListen to the Serve Scale Soar Podcast

As Generative AI continues to accelerate, some agencies will be better positioned than others to reap the benefits. Our Europe Media & Entertainment analyst, Laura Metayer, explains.----- Transcript -----Welcome to Thoughts on the Market. I'm Laura Metayer, from the Morgan Stanley Europe Media & Entertainment team. Along with my colleagues bringing you a variety of perspectives, today I'll discuss what the future may hold for advertising agencies amid fast-paced Generative AI developments.It's Wednesday, July 31, at 2 PM in London. Right now we're still in the early stages of GenAI's impact on ad agency offerings; although the debate around technology removing the need for ad agencies is not new. Soon after the release of ChatGPT in early 2023, my colleagues in North America started mapping out the potential impact of GenAI on the ad agencies. They concluded that GenAI should represent an opportunity for the ad agencies, at least near-term. First, Gen AI would lead to productivity improvements from automatable tasks in creative, media, digital transformation consulting and central functions like HR and Finance. Second, GenAI would boost client demand for advice from agencies to help navigate the coming evolution in digital advertising. Fast-forward to now and the impact of GenAI on the ad agencies has become an active investor debate, with concerns centering around the Creative business. Many eyes are on the Gen AI-powered text to image/video tools, which could disrupt the ad agencies' Creative & Production business. We this has weighed on agency stock prices recently. Essentially, the bear case has been – and is – that technology would devalue agencies' offerings and agency clients may rely more on tech platforms and in-house services. That bear case – twenty years into online advertising – has not played out. We think that in these early days of AI's impact on marketing, there may be more upside to agency equities than risk over the next 12 to 18 months. On the one hand, the introduction of Gen AI tools may mean reduced pricing power and challenged top-line growth. At the same time, replacing creative personnel with software may increase earnings power, even with less revenue. We think it's likely that a key value-add of the ad agencies' Creative business would be campaign personalization at scale, powered by data and technology. Looking back, technology has been commoditizing certain areas of creative and production for years, well ahead of AI; and yet creativity and creative services remain core value propositions by agencies to brands. Overall, there is as much – if not more – opportunity than risk for ad agencies over time. So let me leave you with two key takeaways: First, we see the larger ad agencies as better positioned to remain relevant to customers in the GenAI era. However, we would caution that their large scale may also lower their ability to adapt quickly to evolving customer requirements when it comes to GenAI. Second, we expect GenAI to drive more consolidation in the industry. We think it's likely that some of the large ad agencies take market share from other large ad agencies. As these trends play out over time, we'll continue to keep you updated. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.