Podcasts about dooh

Êtes-vous prêt à découvrir comment transformer un simple trajet en une expérience marketing inoubliable ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault et Julie Amico, experte en stratégie de communication terrain chez RFE Publicité, plongent au cœur du Trip Marketing, une approche révolutionnaire qui redéfinit la manière dont les marques interagissent avec leurs clients pendant leurs déplacements quotidiens ou lors de leurs vacances.Julie nous révèle comment le Trip Marketing permet d'intégrer des campagnes publicitaires dans des lieux stratégiques tels que les autoroutes, les bus et les aéroports, créant ainsi des moments de contact uniques avec les consommateurs. En utilisant des tickets de péage personnalisés et des animations sur les aires d'autoroute, les marques peuvent toucher des familles dans un contexte détendu, propice à l'écoute et à l'expérimentation de nouveaux produits. Imaginez pouvoir capter l'attention d'un client potentiel au moment où il est le plus réceptif !Au fil de la conversation, nous explorons des exemples concrets d'opérations réussies, comme celles de Volkswagen et des Repas Plaisir, illustrant comment le Trip Marketing peut se révéler être un levier puissant pour les marques. Julie partage également des conseils d'experts en marketing sur l'importance d'adopter des stratégies de communication efficaces pour se démarquer sur le marché actuel, où l'analyse des médias et le monitoring de l'impact sont essentiels pour réussir.Ce podcast communication de marque vous offre un décryptage des tendances du marketing, du sponsoring sportif à l'influence marketing, en passant par le marketing digital et l'ooh (out of home). Vous apprendrez à optimiser votre plan de communication et à tirer parti du crm (customer relationship management) pour renforcer l'expérience client. Les insights partagés dans cet épisode sont également précieux pour les professionnels cherchant à devenir dircom ou à évoluer dans le domaine de la communication d'entreprise.Ne manquez pas cette occasion d'enrichir vos connaissances sur le Trip Marketing et d'explorer comment des stratégies innovantes peuvent transformer vos campagnes. Écoutez maintenant et préparez-vous à révolutionner votre approche marketing !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn https://www.linkedin.com/company/l-instant-marketing-communication-de-florian-grimault/?viewAsMember=trueSite internet : https://albatrosconseil.net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

En matière de communication, combien de messages passent inaperçus chaque jour à cause de la surinformation ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault nous plonge dans le monde du slow marketing, une stratégie qui prône une communication plus réfléchie et moins intrusive.Ce concept novateur vise à réduire la surcommunication des marques afin de mieux capter l'attention des consommateurs, qui sont de plus en plus sollicités par des messages répétitifs et souvent sans valeur ajoutée.Florian souligne avec pertinence que le véritable défi n'est pas l'absence de visibilité des marques, mais leur tendance à s'exprimer trop fréquemment, diluant ainsi l'impact de leur message. Le slow marketing ne signifie pas moins de communication, mais une communication de meilleure qualité, centrée sur la valeur ajoutée de chaque interaction. Dans un univers saturé de contenus, il devient impératif de se poser la question : qu'apporte réellement chaque message à notre audience ?Au fil de cet épisode, nous découvrons des exemples inspirants de marques françaises, telles que 1083 et Le Slip Français, qui incarnent cette approche en mettant l'accent sur la durabilité et la cohérence dans leur communication. Ces marques illustrent parfaitement comment le slow marketing peut transformer une simple stratégie de communication en un véritable levier de fidélisation et de préférence client. En effet, la performance ne se mesure pas uniquement à court terme, mais également à la qualité des relations établies avec les clients.Florian nous invite également à réfléchir à la valeur que nous apportons à nos clients et à construire des relations de confiance durables. Que vous soyez un professionnel du marketing, un entrepreneur ou simplement curieux des tendances du marketing, cet épisode vous fournira des conseils d'experts en marketing pour optimiser votre stratégie de communication. Découvrez comment le slow marketing peut s'intégrer dans votre plan de communication global et comment il peut influencer votre approche des réseaux sociaux, du marketing digital et même du sponsoring sportif.Ne manquez pas cette occasion d'explorer les profondeurs du slow marketing avec L'Instant MARKETING COMMUNICATION de Florian Grimault. Écoutez cet épisode et transformez votre vision de la communication de marque, en adoptant des stratégies qui privilégient l'engagement et la valeur sur la simple quantité. Que vous soyez en quête de nouvelles tendances ou que vous souhaitiez améliorer votre expérience client, cet épisode est fait pour vous !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of the AdTechGod Pod, Simon Powell, CEO of HELI-D, shares how his company is redefining out-of-home advertising with flying digital billboards attached to helicopters. From launching campaigns for MTV, Disney, Pepsi, Xbox, and VaynerX to creating immersive aerial activations that generate massive earned media, Simon breaks down the future of flying digital media and why emotional, high-impact advertising still matters. The conversation explores the evolution of aerial advertising, the technology powering HELI-D's LED helicopter screens, QR code engagement at massive live events, and what comes next for digital out-of-home, including drones and integrated media experiences. Takeaways - HELI-D evolved from traditional helicopter banners into fully digital flying LED billboards. - Simon Powell transitioned from investment banking into aviation and advertising entrepreneurship. - Early innovation included projection technology that turned helicopter banners into flying cinema screens. - HELI-D's breakthrough campaign debuted at the MTV VMAs with Viacom in 2016. - Disney partnered with HELI-D for large-scale experiential aerial activations. - The company has executed campaigns for Pepsi, Star Trek, Catch-22, Xbox, and VaynerX. - COVID accelerated the development of HELI-D's scalable LED screen technology. - The aerial ads create strong emotional reactions because of their size, movement, sound, and visibility. - HELI-D campaigns generate significant earned media through social sharing and inbound audience engagement. - QR code campaigns achieved massive interaction rates at live sporting events like the Melbourne Cup. - HELI-D partnered with Blue Bite for mobile retargeting and shadow fencing at Possible. - Xbox used Heli-D to create a flying live gaming experience with zero-latency gameplay. - Simon believes flying digital media will eventually include drones as lift and battery technology improves. - HELI-D sees itself as a premium “wow factor” integrated into broader DOOH campaigns rather than a standalone medium. Chapters 00:00 – Introduction to HELI-D and the POSSIBLE event activation 00:46 – Simon Powell's background in investment banking and aviation 01:34 – The origin of helicopter banner advertising 02:12 – Creating the first digital aerial projection system 03:26 – Pitching Viacom and launching at the MTV VMAs 04:18 – Disney partnership and major aerial campaigns 04:47 – Pepsi Super Bowl activations and entertainment stunts 05:01 – Star Trek, Catch-22, and large-scale aerial experiences 05:54 – COVID's impact and developing HELI-D's LED technology 06:51 – AdTechGod's firsthand experience with the helicopter billboard 08:22 – Emotional impact and audience reactions to aerial advertising 09:06 – QR code engagement success at the Melbourne Cup 10:33 – Earned media and viral audience response 12:22 – Metrics, retargeting, and campaign measurement 13:16 – Xbox Ninja Gaiden activation and live gameplay in the sky 14:53 – The future of DOOH, drones, and flying digital media 16:39 – Cannes plans and future expansion for HELI-D Learn more about your ad choices. Visit megaphone.fm/adchoices

Le sampling est-il vraiment obsolète dans un monde dominé par le digital ? Dans ce nouvel épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault et Julie Amico nous révèlent que cette technique marketing, souvent sous-estimée, connaît en réalité un retour en force. Bien plus qu'une simple distribution d'échantillons, le sampling moderne se transforme en expériences de marque engageantes et mémorables, créant un lien authentique entre les marques et les consommateurs.Au fil de la discussion, ils explorent les stratégies de vente innovantes qui intègrent le sampling, tout en mettant en lumière les raisons qui motivent cette renaissance. Face à une saturation publicitaire croissante, les consommateurs recherchent des expériences tangibles et significatives. Julie Amico souligne l'importance d'une approche réfléchie et contextuelle, où chaque opération de sampling devient une stratégie de communication essentielle dans le paysage marketing actuel.Julie et Florian abordent également les défis que rencontrent les marques dans l'élaboration de leur plan de communication. Ils discutent des tendances du marketing, notamment l'impact du marketing digital et des réseaux sociaux, tout en intégrant des éléments de social listening pour mieux comprendre les attentes des consommateurs.Le podcast offre des conseils d'experts en marketing, en analysant les performances des campagnes et en décryptant les tendances événementielles actuelles.En conclusion, cet épisode de L'Instant MARKETING COMMUNICATION démontre que le sampling n'est pas seulement un outil de distribution, mais un véritable levier d'engagement. Les marques doivent s'adapter et repenser leur approche pour créer des moments inoubliables qui captivent leur audience. Ne manquez pas cette opportunité d'en apprendre davantage sur l'échantillonnage en marketing et de découvrir comment il peut transformer votre stratégie d'influence marketing et de communication d'entreprise.Rejoignez-nous pour cette exploration fascinante des nouvelles frontières du marketing et de la communication, et découvrez comment le sampling peut redéfinir l'expérience client dans un monde en constante évolution.suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn https://www.linkedin.com/company/l-instant-marketing-communication-de-florian-grimault/?viewAsMember=trueSite internet : https://albatrosconseil.net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Savez-vous que le 107.7 Radio VINCI Autoroutes attire en moyenne 1,7 million d'auditeurs par jour en semaine, représentant une audience impressionnante de 29% ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella, directrice du pôle radio chez RFE Publicités / 107.7 Radio VINCI Autoroutes, pour explorer l'importance stratégique de la radio au-delà des vacances. Ensemble, ils mettent en lumière les opportunités inestimables qu'offre ce média, souvent perçu à tort comme un simple outil estival.Au fil de la discussion, Hélène révèle comment la radio peut devenir un levier puissant pour vos stratégies de vente, en touchant un public en mouvement, dans un contexte d'attention élevé. Grâce à une analyse approfondie des médias, ils décryptent les différents segments d'audience, notamment les actifs et les CSP+, et comment ces données peuvent orienter vos campagnes publicitaires. La radio, loin d'être un média secondaire, se révèle être un acteur incontournable dans le paysage du marketing digital, capable de s'intégrer dans un plan de communication global.Ce podcast est une véritable mine d'or pour les professionnels du marketing, les agences de communication et tous ceux qui souhaitent affiner leur stratégie de communication. Avec des conseils d'experts en marketing et en communication, vous découvrirez comment optimiser votre plan média et utiliser des outils modernes comme le social listening et l'influence marketing pour engager votre audience. Ne manquez pas cette occasion d'apprendre et même de combattre les idées reçues sur le 107.7 Radio VINCI Autoroutes => l'atout majeur dans votre plan média.En outre, cet épisode aborde des thèmes clés tels que le monitoring de l'impact des campagnes, l'analyse des performances podcast et les tendances événementielles qui façonnent l'avenir du marketing. Hélène et Florian partagent également des réflexions sur l'évolution des médias et comment le dooh et l'évènementiel transforment notre manière de communiquer. Que vous soyez un professionnel aguerri ou un novice dans le domaine, cet épisode vous offre des insights précieux et une vision claire des défis et opportunités actuels du marketing.Rejoignez-nous pour cette discussion enrichissante et découvrez comment L'Instant MARKETING COMMUNICATION peut vous aider à naviguer dans les complexités de votre plan média et bien plus encore. Écoutez dès maintenant et transformez votre approche de la communication !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and building omnichannel strategies that connect DOOH exposure to retargeting campaigns across display and CTV.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and building omnichannel strategies that connect DOOH exposure to retargeting campaigns across display and CTV.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How digital out of home is turning visibility into measurable action and why marketers are paying closer attention.Out of home (OOH) advertising has long been known for visibility. Increasingly, however, it is proving to drive real consumer action.In this episode of the Leading Local Insights Podcast, Dave Rivera, VP of Channel Partnerships at Vistar Media, joins BIA's Celine Matthiessen to discuss the rapid evolution of digital out of home (DOOH) and why more advertisers are prioritizing it in their media mix.BIA's latest U.S. Local Advertising Forecast shows OOH spending growing more than 3% annually, with 5% growth expected between 2025 and 2026, and DOOH representing about 42% of total OOH spending.Rivera explains that OOH often acts as a conversation starter for brands, prompting consumers to search and engage after encountering a message in the real world. In many campaigns, DOOH exposure drives measurable results, including search lifts of up to 80%, while strengthening engagement across social, display, and CTV. Because it reaches people naturally as they go about their day—rather than interrupting them online—OOH today is not just seen, it's acted on.

Despite the narrative that traditional media is shrinking, one channel continues to grow. In this episode, Gordon & Corey explore why out-of-home advertising is defying gravity and how new technology is opening the door for more SMBs to buy. The show features an interview with out-of-home expert Dave Rivera from Vistar Media, which is making Digital OOH widely available through its programmatic platform. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this episode of the CX Innovators podcast, moderated by Judy Mottl, editor of RetailCustomerExperience and DigitalSignage Today, David Weinfeld, co-founder and CEO at Screenverse, and Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, share insight on what premium buyers are looking for in the digital out of home landscape and how those expectations are shaping which networks win repeat, high-value spend.Weinfeld helps partners align technology, strategy, sales, and monetization to meet expectations and leads Screenverse's vision, product strategy, and SSP and DSP partnerships, shaping how premium digital out-of-home inventory connects with modern, data-driven media buying. Prior to co-founding Screenverse, Weinfeld was Vistar Media's first supply-side sales hire, where he built and led the global SSP media owner practice. During his tenure, he expanded Vistar's Media owner partnerships from 30 to more than 120 worldwide, helping establish one of the industry's most influential DOOH marketplaces and contributing to the growth of a multi-million-dollar SaaS business.Accavallo drives programmatic strategy and partnerships for some of the world's biggest agencies and brands — translating audience data, platform capabilities and measurement into award-winning, performance-driven campaigns.Before joining Screenverse, Montana held key roles at Vistar Media and Neptune Retail Solutions (formerly Quotient Technologies), where she gained deep expertise in programmatic trading, platform strategy, and retail media innovation. Montana leads marketplace education across industry-leading supply-side platforms and demand-side platforms to deliver meaningful results for advertisers and publishers alike.

Klarna "AI-first", le High-Tech perce sur TikTok Shop et le séisme du SaaS.Dans ce 258ème épisode, Laetitia et Adrien décryptent la transformation radicale de la rentabilité : quand l'IA ne se contente plus d'aider, mais remplace et vend. Entre le pari fou de Klarna pour son introduction en Bourse et l'explosion des paniers moyens sur TikTok Shop, le retail bascule dans une nouvelle ère d'efficacité.Au programme de cet épisode :

It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, so there’s really something for everyone! Quick coverage bites include: Vobble at CES • A snippet about ‘Vobble,’ an interactive audio device that lets kids build stories; MY sound didn’t do it justice, but your kid might love it IRL (and you might love it as a bedtime story aid!) • A walk through the innovations for better health and aging in place via the Age Tech Collaborative from AARP, thanks to their VP of Startup Programming, Amelia Hay. A la this being an episode with all women in tech and media, as Amelia said of the Collaborative: “We have over 200 startups in the collaborative, and probably 40% are women founders… I think we’re really pushing that envelope and putting our stake in the ground in technology.” (PS: did I mention I’d love that sleep-helper AND the hearing-helping eyeglasses from EssilorLuxotica on display there?!) BrightLine Interactive Ads • I got a lesson in the history of ad innovations and how to apply “Changemaker” thinking, from Brightline (and SustainChain) founder, and now author, Jacqueline Corbelli, who I call “the doyenne of interactive advertising!” A simple summary of “changemaker” playbook is what Jacquie has done her entire career: “Think about what you want and go further…” • A chat with the dual founder of Sports Studio, Inc. and Rasenberger Media, Cathy Rasenberger , illuminated how her freshman streaming platform is scoring distribution wins, perhaps because it’s appropriately named “Free Live Sports“?! FreeLive Sports Cheers to them for “aggregating more free sports content than any other platform… We’re democratizing sports for all the fans.” • Stacy Minero, newly named CMO of Outfront Media, and Erin Harris, Head of Fluency Sales for SiriusXM, explain changes in their now UNtraditional mediums and how they each are leveraging AI to power creative and efficient DOOH advertising and audio content, respectively. Erin noted that, “We still see the strongest performance with human voice, but we’re extremely excited about AI in terms of helping us find little levers to pull, to make things more personal.”  And as Stacy added: “There’s a huge opportunity for AI to unlock productivity, especially in the area of post-production… to do some of the grunt work so that people can focus on the fun work.” AI meets Outfront Media We say, “YES!” Don't miss out on learning from each of these powerhouse women and their compelling companies. *And don’t miss my last full episode — also captured at CES — with executives in audio, video and brand marketing! Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

Biznis priče konferencija 2026 se održava 2. i 3. aprila u Vrnjačkoj Banji, Hotel Zepter.

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the significant growth in agency adoption and the challenges of understanding this dynamic medium. Discover their unique career journeys, gain insights into the importance of dynamic creative optimisation, and learn actionable strategies to effectively leverage programmatic buying for impactful advertising campaigns. Listen now!See omnystudio.com/listener for privacy information.

Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrannGood things come to those who wait … and we've been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland's most brilliant and prolific teams, creating iconic award-winning work wherever they've worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have all benefited from their passion for big ideas, superbly executed. They've won awards wherever they've been, including 5 Grand Prix for their emotive ‘The Last Photo' campaign for CALM, placing them amongst the world's most awarded creatives at D&AD and Cannes.In a packed episode, we talked about The Times ‘Biggest For Sport' campaign and got a sneak peek into Andy's notebook and his sketches which were incredibly close to the finished work.For The Last Photo we discovered the inspiration for the big idea came in part from a Google search for ‘depression / suicide'. Every result had people sad, head in hands, in a dark place. The question was asked, what if people looked happy? Like a weight had been lifted, because they had decided to take the next step. This lead to the line ‘Suicide doesn't always look suicidal' and the concept of the last photo featuring real people. It's an incredibly moving story and a worthy follow up to the previous year's Project84 from Ant & Mike.We went into the wild with Whiskas, Feeding Your Cat's Instinct, which naturally won an outdoor Lion ;-)While for The Economist, for once we didn't discuss white headlines out of red, instead a thought provoking piece of DOOH on the subject of assisted suicide.Another important project was for Melanoma, more great crafting a simple graphic idea. And of course we found out how pot holes help create a great poster campaign for Pot Noodle.Gents, it was a total pleasure. So much amazing work for such a range of brands and projects, a tour de force in the great outdoors. Thank you so much.Thanks to our sponsorsBauer Media OutdoorView2FillSuper OptimalGAS Music

In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone, both co-founders, share insight with Digital Signage Today editor Judy Mottl on the shift of digital out of home from static signage to a fully digital, data-driven medium.The shift is being driven by technology from digital ad marketplace connections, smarter CMS systems, real-time data, to automated pricing, but also by the marketplace.The two industry leaders also discuss the biggest opportunities for DOOH networks and the top three challenges facing DOOH networks.Weinfeld leads all aspects of Screenverse, including SSP and DSP partnerships, product roadmap and company culture. With over 13 years of experience in digital signage and digital out-of-home media, he has a diverse background that spans from launching DOOH networks to building supply-side sales practices.Malone leads the supply partnerships, finance and marketing departments, focused on keeping people and partners at the center of everything he does. With over 15 years of experience in the out-of-home media sector, he has a successful track record of innovation; leading the growth of DOmedia where he developed new products, partnerships, and international market opportunities.Don't miss an informative discussion about where DOOH is today and where it's headed.[RELATED_MEDIA]

Hey my wonderful sweet babies, Follow Me:Instagram- fabvictoria94Twitter- VictoriaB_94Snapchat- fabvictoria94TikTok: FabVictoria94Facebook: Victoria BishopFacebook Page- Fabulous Victoria BroadcastsPatreon: Fabulous Victoria PodcastPodcast Name- Fabulous Victoria PodcastYouTube Main Channel: Fabulous VictoriaCashApp: $fabvictoria (optional)Music from Simply Kee Simone, Dessie Style, and Kaysie Amya on YouTube.Email me for business inquiries only:bishopvictoria94@gmail.comTHIS VIDEO IS NOT SPONSORED.

Helen Miall - Chief Marketing Officer, VIOOH As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH with the wider digital media landscape. Helen has previously held senior marketing roles at Parkopedia, O2 (Telefónica UK), Turn, and Microsoft Advertising. Whilst at adtech company Turn, Helen set up and ran marketing across the EMEA region, helping grow programmatic display from c10% to a majority share of market spend. Helen spent the first 9 years of her career in various marketing roles at United Airlines and Air France.

This week's # LocationWeekly episode features stories from German startup Framen expanding its DOOH network to North America, UK-based Drive Stories launching an AI-powered audio travel app, Deliveroo launching high-speed drone deliveries in Ireland, and Champs reinventing stores by blending digital & physical. Tune in now!

Sean is CEO of the new Destination Media and GSTV. He was recruited to lead the next generation of growth following a joint venture announcement that combined the assets and operations of Verifone's media division with the former Gas Station TV, owned by Detroit-based Rockbridge Growth Equity and Falcon Investment Advisors.  The combined business now operates under the GSTV brand and deliver 3.3 billion brand safe 1-to-1 annual impressions from over 29,000+ locations in all 50 states.Sean previously served as EVP – Strategy & Partnerships at Clear Channel Outdoor, Americas. While at CCO he led all strategic revenue activity with leading agency and brand partners and pioneered new product and partnership approaches to OOH, DOOH and integrated media campaigns. He's been continually focused on driving business results by understanding the evolution of media, the consumer journey and behavioral insights by using data, technology and the power of content to drive brand and consumer engagement. While at Clear Channel he also led industry sales and marketing initiatives across verticals, integrated sales partnerships, industry events such as Cannes Lions, CES, ANA events and so on and he has been a featured speaker and writer. He also led global client outreach & strategy which created first-to-market global client and agency partnerships across technology, fashion, beverages and more as well leading global agency holding companies.Prior to his last role, Sean held a variety of executive sales and marketing positions across North American regions. He began his career at a private-equity backed media company which ultimately grew to a 9-figure IPO and subsequent acquisition and consolidation of an industry sector. Working for both small and large organizations and public and private ownership, he has a broad point-of-view of managing organizational change, integration, business growth strategy, team strategy development and collaborative leadership and vision.

 In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen:Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love blending performance, storytelling, and efficiencyWhat You'll Learn:The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and new revenue—for screen owners.CTV Meets DOOH: How VideoElephant is helping bridge the education gap for advertisers by reframing DOOH as CTV outside the living room—and what that means for monetization.The Measurement Moment: From tequila campaigns to political ads, hear how content-rich environments drive higher recall (+84% lift!) and why measurement standards are still evolving.Big Ideas & Soundbites:“These are CTV screens—just not in the living room.” – K.C. McLeod, on bringing familiar CTV buying logic to DOOH environments.“Content isn't just a filler—it's the lever that makes your media mix resonate.” – Tim Rowe, on why content-first strategy matters in high-attention spaces.“Sometimes the best measurement is the check the publisher gets and the content the audience stays to watch.” – K.C. McLeod, on balancing technical measurement with real-world impact.Where to Go Next:Visit: VideoElephant.comContact K.C.: kc@videoelephant.comConnect on LinkedIn: K.C. McLeodExplore related episodes:

Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of your competition today.In The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart Digital Out-of-Home, I sit down with Peter Schofield. He's the VP of Brand Partnerships at Atmosphere TV. We explore how digital out-of-home advertising has evolved into one of the most targeted, high-impact channels in modern media. From smart targeting and unskippable content to real-world attribution and creative flexibility, Peter breaks down how brands are turning physical spaces into revenue-generating media environments.Be sure to stay tuned until the end, where Peter shares how top brands are using API-powered digital out-of-home to personalize in-the-moment engagement at scale. Let's go!Kerry Curran, RBMA (00:01.698)So welcome, Peter. Please introduce yourself and share your background and expertise.Peter Schofield (00:07.960)Thanks, Kerry. I'm excited to be here today. I'm Peter Schofield, VP of Brand Partnerships with Atmosphere TV. I've been in the marketing and advertising space for the better part of 30 years. I've always been curious about human behavior, social sciences, marketing, and advertising—connecting brands with people and people with people. That always puts you at the front of technology and innovation. So I've always been excited about that, and that's where I've spent most of my adult career.Kerry Curran, RBMA (00:41.112)Excellent, great. I'm excited to dive into your area of expertise. When we first met and dove into Atmosphere TV and your capabilities, I got really excited about the unique aspect of connecting consumers with brands and helping brands with their narrative and storytelling. So, excited to dive in. Talk about out-of-home—what trends are you seeing and hearing today?Peter Schofield (01:18.670)Sure. The out-of-home market, specifically the digital out-of-home market, is certainly thriving. The extraordinary reach, context, and impact of digital out-of-home are literally reshaping consumer engagement. Brands and agencies looking to move the needle are tapping into screens and spaces that have been previously overlooked, undervalued, or underutilized.Peter Schofield (01:48.192)Three key elements that are a consistent part of the narrative—what folks are looking for in their investment—are efficacy, deliverability, and accountability. Out-of-home provides all of those.Kerry Curran, RBMA (01:59.448)Definitely. I think the advent and growth of digital out-of-home really revamped and breathed new life into what we knew as traditional billboards, bus stops, etc. It's very cool to see the evolution and the more advanced targeting capabilities.Peter Schofield (02:26.644)It is sophisticated now. It's not your father's billboards, as they say, right? It's the optimal blend of scale, mass reach, and local precision. Brand-safe channels are really making this a distinguished place to market, for sure.Kerry Curran, RBMA (02:45.142)Yeah. How are you seeing that increased interest in out-of-home as part of the media mix?Peter Schofield (02:51.706)I think folks are recognizing it as a real opportunity to align messaging with not only what people are doing, but why they're doing it. At the neighborhood level, we can connect with what people are doing, how they're feeling, and what they're experiencing in real time—where they live, work, and play. It's inherently location-based and enhanced significantly by contextual targeting. That's where companies like Atmosphere really come into play.Kerry Curran, RBMA (03:26.784)Definitely. There are so many stats that prove the engagement and growth opportunity. I know you had some from eMarketer. Want to dive into those?Peter Schofield (03:40.846)Yes. In 2024, out-of-home revenue in the U.S. was just over $9 billion—a 4.5% increase from 2023. More notably, digital out-of-home, where I focus, represented about 34% or $3 billion of that market, also growing 4.5% year-over-year.Kerry Curran, RBMA (04:30.104)Definitely. With location targeting and dynamic creative, it's a perfect blend of niche targeting and visual storytelling.Peter Schofield (04:56.696)Absolutely. One person described it as, “Out-of-home is where attention lives.” It lets marketers deliver the right message at the right moment—contextually relevant, unskippable, and effective.Kerry Curran, RBMA (05:11.700)Right—and you can't skip an ad when it's in a waiting room or gym. It captures attention in a way digital often can't.Peter Schofield (05:25.230)Exactly. It's never been more measurable, creative, or smarter. The relevance and flexibility are a huge appeal. With tools like audience data, dayparting, mobile IDs, and foot traffic studies, we now provide insights that were previously out of reach in traditional out-of-home.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If today's episode sparked ideas, gave you new tools, or made you think differently, don't keep it to yourself—share it with your team or your LinkedIn network. And don't forget to subscribe so you never miss a future episode. For more growth insights, visit revenuebasedmarketing.com, and keep pushing the boundaries of what's possible in marketing. See you next time. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Digichief has been helping digital signage and DOOH network operators feed the so-called content beast for a bunch of years. While the Kentucky-based company started up in 2007, its roots go back another decade to a tech start-up that did similar graphics-driven content work for broadcast TV. I've known co-founder Gene Hamm forever, but this podcast was the first time we had a detailed chat about what Digichief does and offers. We get into a bunch of things, including what's widely used and what seems like perfect contextual content, but hasn't caught on. We talk in detail, as well, about more customized content, and about a new service called Mercury that Digichief spent more than a year developing and recently rolled out. If you hear thumping sounds in the background on my end, that's the roofers. It wasn't until the morning we recorded this that I remembered about the racket they'd be making. Big job. Big bill. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Gene Hamm, thank you for joining me. For those people who don't know much about Digichief, could you gimme the elevator pitch on what you guys do?  Gene Hamm: Absolutely. Thanks Dave. Long-time listener, first-time caller. Am I the first one to say that?  Probably not, among the first.  Gene Hamm: My kids always say I've got a lot of dad jokes, so I oh, no, I won't bore with that. But thanks for having me today. I'm Gene Hamm, one of the founders of Digichief.  In a nutshell we're a content solutions provider. Basically, a one-source solution for all things content. We work in a number of capacities. We have a white labeled solution for data feeds for those clients who want to control the designs themselves. Or we can provide an integrated solution with HTML5, our widgets for clients that don't want to do the heavy lifting on the design. We already have it baked into our APIs, and so we've built up a library of content over the years. All the staples, weather news, sports info, that sort of thing. We also have some short-form, video series, and some other products that we work as distribution partners, with digital art, things like that. But in a nutshell, we aggregate, we curate, and we create content for you, and we provide it in a consistent manner. We take care of the licensing, and we keep up with the inevitable changes in the source, data feeds, and put it out in a highly scalable, cloud infrastructure. So I would say in the early days or earlier days of digital signage, a lot of companies, I shouldn't say a lot because there weren't many, and there still aren't that many, but the companies that were doing the sort of work that you do, I would describe as aggregators that they were collecting and harmonizing data feeds from news gathering organizations, government organizations like National Weather Service and so on, and getting in a format that's structured, reliable and all those sorts of things so that CMS companies or end users could tap into your feeds and have something that's reliable, organized, and curated to some degree. Is that a fair way of describing things?  Gene Hamm: That is a fair assessment, and I think it's evolved over time. I think early on, it was basically, just kind of an aggregation model. We actually started the company, it's an offshoot of another company we'd started back in the 90s where we worked in the broadcast television space, where we were doing lower third tickers, turnkey systems.  So kinda like Chiron?  Gene Hamm: Yeah, we were third-party developers for Chiron. So we worked a lot with Chiron early on, but a lot of the stuff you saw on the lower thirds and newscasts around the country was our stuff.  The dreaded tickers.  Gene Hamm: The dreaded tickers that kind of blew up in the 90s, yeah. We did news headlines, we were doing integrations with AP Weather. We actually ended up doing elections, school closings, and internet chat. We were all over the board on that.  So that's how we got our feet wet on integrating and aggregating content. In the mid 2000s, we saw the digital signage kind of take off, and we said, look, we've already got these connections with these sources, so why don't we just license these and license this vertical? So that's kind of how it started, but it's evolved over time. We certainly still do that and provide those in a consistent format, but then it's also moved into kind of bespoke projects where people will say, we've got this data, we've got, we want this, maybe we have to go out and do research on specific topics for “Cold weather starting tips for Automotive Dealerships”, things like that. So there's really a research arm to it that we can go out and create stuff for custom projects.  So if you had to give a percentage of from a third party versus what you guys are developing internally, what roughly would that be?  Gene Hamm: I would say about 60 to 70% of it is aggregating. All the staples, traffic, transit, flight data, news headlines, sports scores, the stuff that people want to display most often. So yeah, I would say roughly 60 to 70% of it, and then the other stuff is, a lot of stuff on the infotainment route is data-based that we've created over time and this could be for like “This day in history” trivia, fun facts, jokes, clean jokes of the day, holidays, whimsical, eye-catching things to get eyeballs up on the screen.  The challenge I've always seen with using third-party sources for things like tickers and full-screen presentations, whether it's from the AP, Canadian Press, or Reuters, is that they typically don't write headlines for digital signage or digital at home or anything else, and they don't even really do it in a lot of cases online. So what you end up with are headlines that don't really say anything. It'll say, “This week's top news is this…” and that'll show up on screens. I see it on broadcast still, and I'm going, why are you even using this? Why don't you curate stuff that you know has fully formed thoughts and says in a headline what you need to know versus kind of a teaser?  Have you guys struggled with that, or has it gotten better?  Gene Hamm: We've absolutely run into that. You're speaking to the choir here. We've knocked our head against the wall so many times, and I just think that for these news organizations, digital signage is an afterthought. Believe me, over the last 20 years, we've seen so many stories come out that we just scratch our heads, and I've had conversations with the editors to try to plead my case, and it just goes on deaf ears.  So basically what we have to do with our news, we have two formats. We have one that's filtered, and we've got lookups and intelligence written in where if something comes out misformed or certain key phrases, we just kick them out. And then we have basically a curated version where we actually go in and manually approve and post. We look at the image, we look at the images is another problem with it, but we look at the story, and we say, this doesn't make sense, or maybe we change a few words around to make it flow better and fit into a kind of concise title and description. So yeah, it's been a big problem and honestly it hasn't gotten any better in my viewpoint. Does AI present an opportunity to clean things up? Because I will take the odd story that I write and dump it into Claude and just say, “Give me 10 suggested headlines” and it'll knock out ten headline headlines in 15 seconds, and I'll look at it and go, oh, that one's pretty good and I'll take that one and maybe massage it a little bit. But it does a pretty good job with that sort of thing.  Gene Hamm: It absolutely will be a tool that we can utilize, and we're certainly looking into it right now to try to inject on our backend tools that you can request a specific, character-limited title that makes sense. One of the nuances to AI, which I know you're aware of, is that it's all in the phrasing of how you ask the question for the format that you wanted back in.  Prompt engineering.  Gene Hamm: Yeah. It's an art in itself, and what we see is that we think that AI can help this curation service to look at the headlines that we're getting and spit them out in more of a usable, readable, concise form.  But it's not gonna be autonomous anytime soon.  Gene Hamm: We'll see.  Yeah, not reliably autonomous, it's still gonna give you some weird headlines and all that, but then again, you could hire somebody and they'll give you weird headlines.  Gene Hamm: That's true. That's absolutely true. We try to say that our Soft News, which is our curated version, and we try to bill it as G-rated content that's not going to tick somebody off, but that's next to impossible these days because whatever you think is G-rated and is not going to satisfy everyone. We try to stay away from the political end of it, but there's always gonna be somebody that's offended. Yeah. I've talked to a few people who just said, you know what, we don't even do politics on our feeds anymore, or what we show on our screens, because somebody's gonna be irritated, somebody's gonna complain, and it's just not worth it.  Gene Hamm: Oh, the stories I can tell. It's funny. We have a custom bad word filter for stuff that we don't want to come across in the AP and so we've built that over time, and I could never let that see the light of day that the things that we've seen come across the wire that we now omit. Even the images as well. There are a lot of times we'll get images that don't really explain the story, it doesn't make sense, maybe they aren't centered on the right focal point of the image, and we think maybe AI could definitely benefit, maybe being able to zone in on what the main cue is of the image that we get with the AP stories or any of the news images.  Have the demands and the uses, usage trends evolved through the years, like when I got into digital, more than 25 years ago now, there weren't really even smartphones, and the internet was still fairly new-ish, and you could have public screens in elevators or walkways or shopping malls or whatever that were running news and weather on there, and those would be a primary source for that information, you fast forward to now, and you can't get away from news, you can't get away from weather data, that sort of thing.  I've always wondered, do those things need to be on screens anymore?  Gene Hamm: That's definitely a good debatable topic. There are so many of these black screens in our hands that fight for attention. We work in the automotive space in dealer showrooms and you walk into the showroom there and people are in the waiting area, and they've got screens up with content on it, news headlines, weather, things like that, and everybody is looking at their phone. So you're always thinking how do we compete with getting eyeballs up on the screen to get the messaging and whatnot for the client, as opposed to the ubiquitous news headlines and things like that. So yeah, it's something that our clients definitely have to deal with. Is that something you coach to, to tell both your resellers and your end users, that it's important to really think through what you're using in terms of content feeds or your content mix so that it's hyper relevant and contextual to where you are versus just “We need stuff to run on this lower third” or “We need stuff to run in between our dealer promotional messages” or whatever it may be, whatever the venue is. Gene Hamm: Absolutely. As you said, it's all in the content mix. If you're trying to get eyeballs up there on the screen, you gotta have relevant hyper-local content, whether that be local traffic maps or local sports scores or things like that for the market.  But yeah, the dwell time and how long the content is on the screen, you want to get the eyeballs up there and then move on to what your marketing message is. So it's definitely a delicate balance between, you can't just inundate someone with all the news, all weather. You definitely have to make it in short, concise forms because people's attention spans go elsewhere. They go back to their phone or something else.  A few months ago, you announced a partnership with a company called Stream, and I've done a podcast with those folks and laid out what they do and all that.  How do you work with them, and could you kinda run down what they do and how that's resonating with your user base? Gene Hamm: Yeah, so we met Anthony Nerantzis at one of the trade shows, and he came by and explained his interest. He's kind of a broadcaster, newsroom journalist. So basically, what it is they do is a presenter-led, concise, short-form video of bespoke custom news, right? And it can be catered to the industry.  So if it's medical, financial, or automotive, or what have you. They can go back, write the scripts, and of course, Anthony can describe this company better than I can, so hopefully he's not gonna be mad at me for giving this kind of dissertation. But yeah, I just thought it brought to the table something that we could really customize for our clients, and it's very professional, the workflow is great, you can provide some of the background, what you know the company's looking to do, what type of information they're trying to get across, their team can go back and write a script that's engaging and they can automate the product to put it out on whatever the interval you need, whether it be weekly or monthly.  Originally, when they came out, it was a closed caption type thing with lower third supers on the bottom of the screen and I had mentioned to them, “Hey, there are too many graphics on the screen. Maybe, you might wanna streamline that a little bit.” They did that because they're very good about taking feedback, and now they've moved in. It was more of a no-volume type environment product, and now they've, they're able to do audio voiceover as well from the on-air talent actually speaking and you can actually hear it.  Now they're getting into kind of the marketing communication end of it where, let's say it's a pharmaceutical company or something that wants to talk about things that like the president or the CEO wants to talk about certain things to their employees that they have going on, his team's able to go out and produce that and deliver that information and they can get eyeballs up on the screen, educate and inform the client. It's been very well received and we're also looking to work with them on some of our feeds, whether it's health-related type content, maybe we can work in some of the real, day-to-day, hyper-local information on the tail end of the video segment. Say if it's a medical facility and they're talking about medical health tips, things like that, maybe it comes in and we can integrate with one of our APIs and follow the levels of the flu levels there are for the specific area, so we can really hyper-localize it.  So in a lot of respects, it's a variation on the sort of work that you've been doing, particularly on the custom side of it. But instead of it just being text and visuals, they can do a full video with on-air talent and they do that by green screening, on-air hosts, and then mashing that up with AI so that it's a human talking to you and doing a custom presentation as opposed to an anime avatar look that I think looks ghastly in most cases? Gene Hamm: Absolutely. I think going to the presenter-led approach is advantageous and some of the early ones, like you said, that we've seen are just creepy. But I think what they're doing with their technology is amazing. I think it looks spot on.  Yeah, I've looked at it a couple of times for extended periods, just paying attention to see if it's glitchy at all, and it's very smooth, and if you didn't know, you'd be hard pressed to know, this is AI-generated, but it's absolutely human. But the movements and lips and all that stuff are being massaged through AI.  Gene Hamm: Yeah, and the neat thing about it, too, is just it's so scalable and they can automate it, and they can really like its bespoke content, so they can create the script, have it produce it in very short order. So more recently, you've announced something else called Mercury. Can you walk through what that is?  Gene Hamm: Mercury was created basically to give our users a more robust way to onboard our HTML content. We were getting requests for more of a web portal that gives more granular design choices such as colors, backgrounds, logos, the transitions. They can go in and micromanage the news they wanna see, or the sports they want to see, the duration that it's on the screen, and then, they can compile that into a playlist and then output it to a URL and that URL can be scheduled. It's quite a long time coming. We certainly had HTML55 widgets before, but this just gives people a little bit more granular decisions and a web portal, and then we also thought it was a good way to showcase our widget library. We built up these designs over time. Many of the products that we have, there's multiple designs, and so for, we think it might be a growth area for new prospects, that it lowers the barrier of entry to go out and actually, sign up for a free trial, take a look at, it's an all you can eat type model where we've got all the staples, the news, the weather, the sports, the stocks, the infotainment and we're adding new designs and widgets all the time. I think it's intuitive where we spent well over a year designing the system, and I think it really gives people a way to sample our products and see how it works with their systems.  Could you give an example of how a typical client would use it and what they do? Gene Hamm: Yeah, so they sign up for the product. It's a subscription service, with volume discounts that they can go in, and we've got a kind of smorgasbord of content, a widget library and it's all categorized by, like I said, news, weather, things like that, and they can pick and choose what content they wanna build into a playlist? Now that could be just a single piece of content, whether, say, weather, and they've got a bunch of different designs, whether they wanna do a 5K five-day forecast, if they wanna do a full-screen weather map, they can choose their locations, and then they can output it as a URL that URL can be a plugged into a playlist and that pluglist can have their content or they can massage their own local content, through their own platform, so it just gives them the ability to do this kind of infotainment type stuff in between their other messaging.  But yeah, they can build a playlist with a single asset, or they can build a playlist with 30 and build a longer duration, say, a 20-minute loop if they want. So yeah, that's the typical workflow.  So more normally or in the past, if I were a corporate entity and I had a corporate campus in three cities in South Carolina. If I were buying that from a typical subscription content service or weather provider, it's going to have a certain look and color schemes, everything else, and you can't really deviate from that, versus with Mercury, you can choose your fonts, choose your background, colors, everything else, and tweak it so it fits the way you want, maybe has the company's corporate colors and or just fits in with the overall look of the network.  Is that a clear way of saying this? Gene Hamm: Yeah. To make it very granular, the layout of, let's say, a five-day forecast, the data itself is set on the screen, but all the other elements around it like if they wanted to upload their own. company logo, if they wanna match their corporate colors, they can choose certain fonts that may match what you know they're using. So yeah, they can make different transitions to it, so they can really make granular choices with it to fall in line with what they're looking for, but be on the same thing across the same board. We have stocks, if they wanna put their own company stock up there, they can do that. If they wanna do infotainment like trivia or whatnot, we have a number of different trivia categories that they can choose. So yeah, they can really hyper-localize.  Do you put guardrails in terms of design choices that can be made? Like thinking particularly of font choices and Lord knows we've all seen online, particularly, and less so on digital signage, here somebody decides I'm going to use this font, and it's just the wrong choice.  Gene Hamm: We have chosen a list of fonts that we have in a dropdown box that they can choose from. As you can imagine, this was our initial decision when we debuted this release system a few months ago, and our thought is that we wanna give them these options to an extent, right? So we have several fonts that we think we deem look good, and we certainly can add additional fonts as we go. But yes, I agree there's some god awful fonts up there that we don't think would at the end of the day look great on particular design.  Is this the way to deal with the demand that can scale up so that if you were just doing this through managed services, where you would have companies come to you and say, “Hey, we would like a live custom feed that presents ou  weather and other information in these fonts, this background and everything else.” That's hard to do and hard to charge because if it's a one-off, you gotta charge a lot more for it, versus a service where you log in and you do it yourself, by and large, that makes it possible to do more.  Gene Hamm: Yeah, I think so. I think with the pricing model, how we have it, they can use everything. It's all you can eat, in terms of all these different designs and content categories that they can go in and it's not gonna cost them anymore if they put the news or the weather up there. I think the value proposition to Mercury is that we're doing the heavy lifting on the backend, and that these local networks don't have to go out and find different sources, and like you mentioned, the National Weather Service.  Early on, we were integrating with the National Weather Service and that got to be just an overwhelming task because of stages and formats, and changes in the designs and things like that. It just made more sense for us to go out and get an aggregated list. Actually, we have a couple of different aggregated services. So, like a lot of our staples, we have a primary source and a backup source. So if one goes inevitably, these sources have issues, and if one goes down. It really streamlines the whole process.  Has the whole business of getting data from different sources improved? Have they started to, or maybe not started, but long since understood that you can't keep changing the structure. You've gotta stick to something.  Gene Hamm: Yes and no. With sports specifically, they're good about giving us a heads up when things are gonna change. In the olden days, we would find out about it after it happened. So I think a lot of the source APIs that we have do a good job of giving us kind of a change. But there's repercussions. If they do a full change of their structure, we have to integrate that, and if it has any changes to how we do content, we have to let our clients know, and we have to make sure the widgets are changed. We have to make sure they know that the structure's changed.  During the pandemic, we really moved our cloud infrastructure from one cloud service to another. We added a lot of data points to our structure, and so that was really an uphill battle in terms of having to communicate to our current client base that had already done the design work and had already integrated with our APIs to let them know that's coming. So we don't take these things lightly and we've communicated to our sources over time about the repercussions to this. You can't just pull the trigger and give us a two-week notice.  What about social media? If I go back 10-15 years, there were a lot of subscription content providers and CMS companies developing widgets so that you could display Twitter (now X) or Facebook post or whatever maybe on screens and I think over time people realize, oh boy, that's a dangerous thing to do unless you've got somebody sitting right on top of it all the time.  Gene Hamm: It's absolutely the case. In fact, we were one of the ones early on that were doing native integrations with the APIs from Twitter and Facebook and whatnot, and it got to be a full-time job for our developers, changing not only the licensing, but the structure, and we finally threw in the towel on it and outsourced it to a company where that's all they do, and so we work with this particular company, and they take care of it. They've got a team of developers that don't do anything else, and they keep up on all the backend changes, the licensing, and so we're able to not only provide Facebook, Instagram, Twitter or X, LinkedIn, all this as a concise data feed with different data points and assets, and then we also have an HTML version that integrates with it.  So yeah, we've definitely gone the route of outsourcing that to someone who could keep up with it. Is there a most popular resource and one that you thought would have traction and that just never worked out, and you've since dropped or rarely see sold? Gene Hamm: About a year ago, we started with a health API, so seasonal and patient level data, and by seasonal, we mean pollen which is a big one and we have multiple sources for that. But, RSV levels, COVID-19 numbers, cold and cough, and flu. And then we can even get granular with patients. We can go and say a zip code in the United States, and say, what are the ten highest levels of obesity? And they can customize a message or an ad campaign towards that. Those particular zip codes we thought would take off at least the patient-level stuff and it was just really slow out of the gate. We've had a lot of interest and we've made a lot of presentations, but I think there are a lot of these companies that are still trying to figure out how they might use it. Flight data is one that we work with, and we have some clients using it.  There are certain sources that are very expensive to keep up with. That's something that we thought would be selling more than it does. A lot of times, the people that you know that put the flight data up are probably going directly to the source as opposed to going through somebody like us.  Is there one that everybody uses, or almost everybody?  Gene Hamm: Everybody uses weather, of course, that's the big one. Everybody uses sports scores, and everybody uses news. That's news, weather, sports are the big dogs.  Just a couple of final questions. Where are you guys based, and how big is your company? I'm thinking you don't have that big of a headcount because you don't need to, because you're using external resources. Gene Hamm: Yeah, so we're based in Lexington, Kentucky. We also have partners spread across the world. But I got a partner in California. There are a few of us here, and then we've got a couple in Ukraine. So we've been working with a couple of developers who are now employees in Ukraine, well before the war. So it's been interesting seeing that side of it from an employee.  It gives you a perspective on a drone flying over, and bombings and things like that. So there are five of us. We run a small operation, but like you said, we don't really need an extensive team. We certainly have worked with or contracted out some design work in terms of the graphical design. We've worked with the same designers for well over a decade. All right, so thank you. If people wanna find out more, it's just Digichief.com, right?  Gene Hamm: Yeah, Digichief.com, and then if someone wants to sample Mercury for a free trial, there's a Mercury link on there that they can go and sign up for, and give it a whirl.  Gene, thank you. Gene Hamm: Thank you, Dave. I appreciate your time.

Get ready to challenge everything you thought you knew about billboards and brand visibility. In this dynamic episode of the Marketing Boost Solutions Podcast, we spotlight the incredible Dr. Stephanie Gutnik—President of Tuxedo Concepts and one of the leading voices at the intersection of marketing, technology, and leadership. Stephanie has helped shape the global landscape of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising through executive roles at Yahoo, Billups, OUTFRONT Media, and more. Today, she's here to unpack the untapped power of DOOH, programmatic buying, and AI-driven strategies that are rewriting the rules of consumer engagement.But this conversation is about more than just tech—it's about visionary leadership and the role of women driving innovation in a traditionally male-dominated industry. Discover how data, creativity, and street-level storytelling are merging to create high-impact marketing moments that can't be scrolled past. Whether you're a marketer looking for the next edge, or a leader aiming to break barriers, this episode will ignite new ideas and put your brand on the digital map—literally. Connect with her below:

In Episode 6 of this season's Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

Épisode 1276 : Comme tous les lundis, on fait le tour des news du moment : TikTok attaqué en Justice, le DOOH qui explose en France, le bouton Hype sur Youtube, un nouveau réseau social Mozi et Youtube qui veut interdire les marques de jeux et de paris d'argent.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Out-of-home advertising isn't just about billboards anymore. With data-driven targeting, creative innovations, and deep measurement capabilities, the OOH industry has transformed into a sophisticated media channel that deserves a bigger seat at the table. In this episode of Insider Interviews, I got to explore the great outdoors with David Krupp, Global CEO of Billups, and Jaime Byrdak, CEO of North America, to go beyond the boards and explore how out-of-home ('OOH' and 'DOOH') is making an undeniable impact on today's media mix. David and Jaime bring decades of experience in the industry, having worked together for 20 years in the industry before bringing their considerable chops to billups, Ben and Heather Billups' eponymous agency -- a name that works pretty darn well for working with billboards!  The company itself is only a couple of decades old but already claims nine patents that solve for the challenges of measurement and capturing data-driven insights in OOH. Probably good reasons it also claimed a spot on the 2024 list of fastest-growing companies among the Inc.5000 of companies "building the future." From their strategic approach to planning and measurement to their creative applications of technology like anamorphic (think: 3D) and AI-powered  optimization, David and Jaime share insights on why OOH is more "in" and relevant than ever -- and how they are making the most of being the largest independent agency in the space. Anamorphic DOOH "Out-of-home is sometimes the first to get cut from a media plan, but it shouldn't be. We're proving that it's measurable, it drives sales, and it deserves a seat at the table." -- Jaime Byrdak It's about staying nimble even with international scale, offering up considerable expertise as "consigliere" for media planners and buyers, and growing relationships both inside with coworkers and outside with customers. "Anybody can buy a billboard. The question is, are you buying the right one in the right place at the right time for the right reasons against the right audience?" -- David Krupp To that point, hear about their leadership philosophies, personal stories (including Jaime's time as a White Sox ball girl!), and what's next for the future of OOH. Top Takeaways: OOH is More Than Awareness – While traditionally seen as just a brand awareness tool, out-of-home can now drive sales, foot traffic, and digital engagement thanks to improved data and measurement techniques. Technology is Changing the Game – Innovations like AI-powered planning tools, real-time ad serving, and 3D anamorphic creative are pushing OOH into new territory. Measurement is Critical – Billups has developed patented measurement methodologies to prove ROI, showing how OOH contributes to everything from app downloads to in-store visits. The Power of Independence – As the largest independent out-of-home agency, Billups leverages its flexibility to provide unbiased, data-driven media recommendations. Leadership & Mentorship Matter – Both David and Jaime emphasize the importance of team culture, professional development, and fostering the next generation of OOH experts. Key Moments: [00:00] Get to Know the Great Outdoors & the Evolution of OOH [03:00] Get to Know the Experts: David Krupp and Jaime Byrdak CEOs of billups [07:30] Out-of-Home's Role in the Media Mix [10:20] How Data & Technology Are Driving Smarter Campaigns [16:00] Measuring the Impact: Proving ROI in OOH [21:45] Creative Innovations: 3D, AI, and What's Next [28:15] Boards for Good: Billups' Corporate Mission & Industry Leadership [34:00] The Future of OOH & Leadership Lessons If you enjoyed this episode, follow Insider Interviews for me, and leave a comment on @Apple or @Spotify... or a tip in my jar to help me tip my engineer,  Jim Mullen!: https://buymeacoffee.com/mossappeal!  Connect with David, Jaime and Billups: LinkedIn: https://www.linkedin.com/company/billups/

On this episode of the Six Five Webcast: The 5G Factor, hosts Ron Westfall and Tom Hollingsworth discuss the promising future of 5G technology in 2025, focusing on Open RAN, direct-to-cell satellite communications, and digital out-of-home (DOOH) applications. They dive into the early efforts by the US NTIA to administer the $1.5 billion Public Wireless Supply Chain Innovation Fund to encourage Open RAN development, with a keen eye on supply chain and national security considerations, citing the Salt Typhoon cybersecurity incident as a critical factor. Their discussion covers: The potential impact and benefits of the $1.5 billion Public Wireless Supply Chain Innovation Fund for Open RAN development, focusing on supply chain resilience and national security. An analysis of the pros and cons of federal funding in the technology sector, specifically regarding Open RAN, including how US DoD mandates for private 5G on military bases could influence its adoption. Future projections for the satellite industry, moving towards integrated multi-orbit space networks, and how this shift will redefine satellite communications. T-Mobile's acquisition of Vistar Media and its strategic move to capitalize on the accelerating momentum within the DOOH advertising market for 2025 and beyond. Debates on how federal initiatives and industry acquisitions might reshape the landscape of 5G, satellite communications, and advertising technologies, setting the stage for innovation and growth.  

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.TakeawaysHow Locala uses AI and location data to find hyper-local audiences at scale The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alikePanel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomesDevice Graph 101 - what is it and why does it matter?Real-time optimization and reporting capabilities through customizable attribution windowsConnect with Ed and LocalaWebsite: www.asklocala.com Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics:The limitations of user-based attribution and the need for a more holistic approach to measurement.The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.Connect with Eric:On X: https://x.com/EricTilbury_RTBOn LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/ And learn more about inuvo at https://inuvo.com/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and partners. The conversation specifically highlights and emphasizes the need for direct relationships and an understanding of how and why media is transacted.TakeawaysWhy direct advertising still generates the majority of revenue for publishers.What role does Automation serve in reducing friction and selling more?How Creativity in direct sales is a superpower and competitive advantage.The importance of integrations with existing systems to unlocking value.Embracing what makes your inventory unique and how to sell it without slowing down.Chapters01:24 Understanding Premium Content and Direct Advertising03:17 The Role of Automation in Advertising04:38 Defining 'Programmatic'07:47 Balancing Direct Sales and Programmatic Efficiency09:09 Addressing Common Publisher Pain Points11:38 Case Study: GSTV and FatTail Collaboration15:10 Integration Challenges in DOOH19:07 Strategizing Sales Approaches for DOOH PublishersLearn more about FatTail here: https://www.fattail.com/Connect with Al here: https://www.linkedin.com/in/alvaro-villa-4034627/Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

Almost all growth marketers want diversification. Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar. So how do you do it? In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of an old world in digital marketing, but maybe it's time to revive it. We talk about digital out of home (DOOH), connected TV (CTV), and audio, including both podcasts and radio, which is increasingly available via programmatic purchasing. We also chat about the challenges and potentials of each platform, highlighting their relevance for performance marketers, plus key strategies for targeting, audiences, and measurement. 00:00 Meet Angelina Marto: VP at Lemma 01:23 Understanding Omnichannel Platforms 01:50 Exploring Emerging Media 02:51 The Evolution of Out-of-Home Advertising 03:55 The Rise of Digital Radio and Podcasts 05:20 The Nostalgia of Traditional Radio 07:08 Hyper-Local Targeting in Advertising 08:24 The Explosion of CTV 10:52 Challenges and Opportunities in CTV 15:41 Gotchas and Measurement in New Media 21:40 Final Thoughts and Insights

SummaryIn this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.TakeawaysAI can automate monotonous tasks, allowing marketers to focus on creativity and strategy.Holistic probabilistic attribution is key to understanding advertising effectiveness.AI can enhance user experience by streamlining data communication.Daypart.ai aims to bridge the gap in B2B advertising by unlocking new channels.The future of advertising will involve a blend of human creativity and AI efficiency.ConnectJeromy Sonne on TwitterJeromy Sonne on LinkedInDaypart.AIJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

In Episode 8 of this season's Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson 

Let's dive in! Deborah Hall is CEO and Co-Founder of DIVE Billboards, a company renowned for transforming digital out of home (DOOH) screens with real-time, human-curated and brand safe content. Under her leadership, alongside Co-Founder Michael Girgis, DIVE Billboards is bringing the best of mobile and social to DOOH. Deb joins Justin to discuss how DIVE curates and translates dynamic, data-driven creative and social UGC moments to billboards around the world, combining social and digital out of home (DOOH) strategies for ultimate engagement and discovery.

I connected with Jill Schnitt, President of Omnicom's Outdoor Media Group (OMG), to explore how they're connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. Jill breaks down the evolution of OOH, where digital formats and data are reshaping the landscape and the growing role of retail media in OOH strategies to reach consumers enroute to and at the point of purchase. We talk giant Doritos chips on buildings to the Sphere in Las Vegas as examples.  My view of the Luxor wrapped in Doritos! "Out of home is an 'I made it' moment. Whether you're a Fortune 100 company or a new DTC brand, it's a moment for brands to put their message out in an authentic and brand-safe way." -- Jill Schnitt pDOOH! Jill shares how OMG has developed the first retail-based programmatic product, helping clients reach consumers at critical points in their journey. Learn about the value of proximity to the point of purchase and how data is transforming the way brands connect with their audiences. She also opens up about balancing life as a new mom and a leader in a rapidly evolving industry and how her travels sparked empathy at work and home. PS: Yes, we talk about brand purpose -- and the role OOH can play there, too.   The Inside Scoop: New Research on DOOH from DPAA and KOCHAVA Visit dpaasummit.com for "Video Everywhere Summit" tickets In my quick new mid-show segment, "The Inside Scoop,"  I share the latest research on DOOH in five minutes flat, with a preview of the upcoming DPAA Video Everywhere Summit (10/15/24 in New York City). Hint: 96% of brands plan to increase their DOOH spend in the coming year! Key Highlights with Timecodes: [00:01:25] – Jill explains the wide range of OOH media formats OMG handles, from street-level media to the Sphere in Las Vegas. [00:03:23] – The shift from static to digital OOH, with 50% of OMG's media buys now digital. [00:05:06] – How programmatic DOOH offers brands the flexibility to adjust campaigns in real-time. [00:07:30] – OMG's use of first-party data and attribution models to ensure targeted campaigns and measurable outcomes. [00:10:51] – Creative campaigns like the Dorito takeover of the Luxor in Las Vegas, and how creative thinking elevates OOH impact. [00:17:49] – 3D and anamorphic billboards: How brands are embracing these dynamic formats to create buzz-worthy moments. [00:19:30] – How OMG is leveraging retail media and proximity to point of purchase to boost campaigns. [00:21:00] – Inside Scoop Segment: New research from DPAA reveals 96% of agencies plan to increase spending on DOOH over the next year. [00:24:30] – Integrating OOH with digital strategies to create seamless consumer touchpoints in omnichannel campaigns. [31:00] - Driving small business with local targeting [00:32:54] – How personal – and travel – journeys both affected Jill's leadership approach at OMG...and how DOOH can affect brand purpose. Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws

AdTechGod sits down with Leslie Lee.Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.Thank you AdLib for sponsoring this episode.