Content provides huge value to an enterprise. Content Insiders brings you the scoop on how — with better content — businesses can differentiate and surpass their goals. Hear important insights from content leaders at IBM, Nestle, Ericsson, Citrix, and more about all the ways they’re improving their content asset, and seeing great results. Subscribe today!
In the Season One finale of Content Insiders, Acrolinx CEO Volker Smid meets with Colleen Jones, author and founder of Content Science, to take a look back at Season One and address some of the best points made about content as an asset.
In episode 3 of Content Insiders, Volker and Sara Gibertson-Ley, Customer Service Manager for Connected, Knowledge, and Product Support at Sub-Zero, discuss how Sub-Zero differentiates, keeps, and wins customers through the content they create.
In this episode, Acrolinx CEO Volker Smid talks with Jason O'Donnell, Support Content Strategist at IBM, about the value of IBM's support content and how the practice of knowledge centered services increases that value.
In this episode, Acrolinx CEO Volker Smid speaks with Dominic McAleenan, Strategic Product Manager for Information Products at Ericsson in Sweden. They talk about Ericsson's unified product experience and how they leverage consistency to align its business.
In this episode, Acrolinx CEO Volker Smid speaks with Bernd Kruse, Senior Localization Manager, and Daniela Fleck, Terminologist from Philips Healthcare. Their teams are tasked with creating clarity across borders by harvesting terminology that creates clear, concise content in any language.
In this episode, Acrolinx CEO Volker Smid speaks with Greicy Flores, Senior Product Manager of the Technology Learning Center at Nestlé. They uncover how she and her team manage the complexities of global content creation, as they find and govern the right voice for the content they manage.
In this episode, Acrolinx CEO Volker Smid speaks with Beth Pollock, Senior Principal Information Development at Citrix. They'll talk about how content governance improves customer trust for Beth's company.
In this episode, Acrolinx CEO Volker Smid speaks with Harry McGowan from the Retail Mortgage Department of a Leading National Bank about eliminating the content trap: How big banks use AI and automation to remove risk from their content.
In this episode, Acrolinx CEO Volker Smid will speak with Cruce Saunders, founder and principal at [A], and Chris Willis, CMO at Acrolinx, about how enterprises must start looking at content as an asset to their business, and how they can then maximize the value of that asset.
In this first episode of Content Insiders, Acrolinx CMO Chris Willis chats with season one host, Acrolinx CEO Volker Smid, about the reasons behind the series, the idea of content as an asset in the enterprise, and what you can expect as this season plays out. Stay tuned to the end and meet all of this season's guests.
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