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Understanding the Modern Customer Experience: A Guide for Aspiring Professionals 1.0 Introduction: The Great Customer Experience Divide In today's competitive market, the customer experience isn't just a part of the brand; it is the brand. Every interaction, from a first glance at a social media post to a final click on a purchase button, serves as a referendum on a company's value and trustworthiness. Get it right, and you build loyalty. Get it wrong, and customers will walk away without a second thought. 1.1 The Loyalty Illusion A significant conflict is brewing between how businesses perceive customer loyalty and how customers actually feel. This "loyalty illusion" creates a dangerous blind spot for executives who believe they are succeeding while their customer base is quietly eroding. Executive Belief Consumer Reality ~90% of executives believe customer loyalty has grown in recent years. Only 40% of consumers feel they have become more loyal to brands. This perception gap isn't just a difference of opinion; it's a direct threat to revenue. "About nine out of 10 [executives] say customer loyalty has grown in recent years, but only four in 10 consumers say the same." The business risks of this blind spot are clear: 52% of consumers have stopped buying from a brand due to a bad product or service experience, and 29% have abandoned a brand due to poor customer experience. To close this gap, companies must first understand the entire modern customer journey, which starts long before a customer ever visits a website or store. 2.0 The Customer Journey: From First Glance to Final Click 2.1 Redefining the Starting Line Customer loyalty no longer begins at a company's digital or physical front door. It's now seeded much earlier in what can be called the "experience supply chain"—the connected sequence of interactions that moves a person from curious to committed. This journey often starts in the realm of indirect influence. Key "indirect influence" touchpoints include: A friend's recommendation A discussion thread on Reddit A product review on an independent site While price remains the single most significant factor for 69% of consumers when making a purchase decision, mastering these early stages of discovery and influence is critical for building the long-term commitment that defines true loyalty. 2.2 What Brands Can Do To win customers in this new landscape, brands must adopt a more holistic and proactive approach to the customer journey. Analyze the Journey: Use data analytics and AI to forensically examine every step of the customer life cycle. This allows you to identify and fix points of friction before they drive potential customers away. Embrace New "Front Doors": Treat online comment threads, product comparison sites, and even AI-generated search results as strategic entry points to your brand. These platforms are where modern discovery happens. Ensure Consistency: Align every touchpoint—from social media chatter to post-purchase support—with a cohesive brand narrative. This consistency builds the trust necessary for a customer to move from awareness to action. Understanding the full customer journey is the first step. The next is understanding what customers truly expect from a brand during that journey. 3.0 Beyond the Basics: What Customers Truly Value 3.1 Table Stakes vs. True Delight In the modern marketplace, fundamentals like fair pricing and product quality are no longer differentiators. They are simply "table stakes"—the minimum cost of entry to compete. The real opportunity for brands lies in their ability to layer personalized, meaningful value on top of these basics to create moments of true delight. Factor Considered a Minimum Expectation (%) Considered a Bonus (%) Good value for price 77% 19% Product/service quality 76% 20% Transparent business practices 58% 35% Personalized experiences 17% 62% However, many companies are struggling to keep up. A staggering 70% of executives feel that customer expectations are evolving faster than their company can adapt. This widening gap creates a significant risk of eroding customer trust and losing business to more agile competitors. 3.2 The Generational Lens Customer expectations are not one-size-fits-all; they vary significantly across generations. A strategy that delights one demographic may alienate another. Brands must segment their approach to meet these diverse needs. Boomers: This group is generally less likely to be influenced by a brand's social media presence or its sustainability efforts. Millennials and Gen Z: In contrast, these younger consumers pay close attention to a brand's values, online activities, and social impact. Successfully meeting these varied and rapidly evolving expectations increasingly involves technology, particularly Artificial Intelligence. 4.0 The AI Paradox: A Tool for Help and Hindrance 4.1 High Ambition, High Anxiety Artificial Intelligence represents the new frontier in customer engagement, but its rapid adoption has created a central paradox. While companies are rushing to implement AI-driven solutions, many customers remain wary. A majority of consumers (58%) report being "only somewhat or not at all comfortable" using AI tools to engage with brands. This suggests that AI implementation is often driven more by a company's internal ambition for efficiency than by genuine customer demand, creating a gap between what brands offer and what customers actually want. 4.2 Finding the Right Balance Consumer acceptance of AI is highly nuanced and depends heavily on the specific task. More Likely to Use AI for: Simple, transactional tasks like tracking an order or delivery status (49%). Less Likely to Use AI for: Sensitive interactions like making a payment (29%). Crucially, despite the rise of automation, 86% of consumers still say that human interaction is moderately or very important to their brand experience. The key insight for aspiring professionals is that successful brands don't choose between AI and human support; they integrate them. They use AI for efficiency where it adds value but provide clear, fast paths to human support when empathy, nuance, and judgment are required. This balance between technology and humanity extends to the data that fuels these systems, bringing the issue of privacy to the forefront. 5.0 The Data Dilemma: Balancing Personalization and Privacy 5.1 The Trust Trigger Personalization presents another paradox for modern brands: customers want it, right up until the moment they don't. The desire for a smooth, tailored experience often conflicts with concerns over data privacy, creating a delicate balancing act for companies. "More than half of consumers (53%) think that it's worth it to share personal information if it makes their experience interacting with a brand smoother. But mishandle that data and 93% say that a brand will lose their trust." This dynamic means that every personalization strategy carries a built-in "trust trigger." Respecting data boundaries is no longer just about legal compliance; it has become a powerful competitive advantage. 5.2 What Brands Can Do To navigate this dilemma, brands should adopt a set of core principles that build trust while delivering value. Focus on low-intrusion data: Prioritize using information like stated preferences and past purchases to tailor experiences. This provides value without crossing sensitive privacy lines. Be transparent: Clearly communicate what data is being collected and why. When customers see an immediate and tangible benefit in return, they are more likely to trust the exchange. Empower the customer: Give customers a sense of control over their data. When personalization feels like a choice, it becomes a driver of loyalty, not a red flag. By internalizing these lessons, companies can reshape their approach to building lasting customer relationships. 6.0 Actionable Principles for a Modern Customer Experience To succeed in today's landscape, aspiring professionals should focus on a set of core principles that connect the entire customer journey, from discovery to long-term loyalty. Treat discovery like a make-or-break moment. A customer's journey starts long before they visit your website. Design every early touchpoint as a seamless, story-driven experience. Rebuild loyalty based on behavior, not fantasy. Reassess loyalty programs based on real customer actions and measurable business goals, not assumptions. Segment smarter and personalize with purpose. Move beyond generic demographics to target customers by generation, behavior, and emotional triggers to deliver true relevance. Pair AI with empathy and know when to hand off. Use AI to streamline simple tasks, but ensure a quick and easy path to human support when nuance and empathy matter most. Win the moments that matter or lose customers. Identify the high-stakes moments in the customer journey where loyalty can be instantly won or lost, and design solutions to win them decisively. Turn privacy into a competitive advantage. Build trust by being transparent, providing clear value, and giving customers control over their personal data. Measure what actually moves the needle. Go beyond traditional metrics to track the behavioral, emotional, and financial impact of your customer experience initiatives. These seven principles are the foundational building blocks for anyone seeking to create the exceptional and effective customer experiences that define modern brands. Source: https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html
AI can either erode your focus and memory—or become the greatest tool you've ever used to sharpen them. In this episode with Jim Kwik, we break down how to build an anti-fragile brain that gets stronger in the face of stress, distraction, and rapid technological change.15 Daily Steps to Lose Weight and Prevent Disease PDF: https://bit.ly/46XTn8f - Get my FREE eBook now!Subscribe to The Genius Life on YouTube! - http://youtube.com/maxlugavereWatch my new documentary Little Empty Boxes - https://www.maxlugavere.com/filmThis episode is proudly sponsored by:LMNT is my favorite delicious, sugar-free electrolyte powder to leave you feeling charged up after a sweat sesh. Get a free 8-serving sample pack at drinklmnt.com/geniuslife.Momentous holds its products to rigorous quality and purity standards set by the NFL and NBA. I use their creatine and protein regularly. Head to livemomentous.com/genius or use code GENIUS for 35% off your first subscription.
AI is everywhere—but how do you use it to create content that's more human, more you, and not generic junk?In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You'll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.
#680 Ever wondered how creators are scaling faster than ever with AI? In this episode, host Kirsten Tyrrel sits down with Julian Goldie, an SEO agency owner turned AI-driven creator whose entire business transformed when he leaned into artificial intelligence instead of running from it. Julian shares how he went from 1,000 YouTube subscribers to nearly 300,000 by documenting his AI learning journey, building an AI clone of himself, and creating content at scale using tools like HeyGen, ElevenLabs, Claude, and more. He breaks down the exact process behind his AI avatar videos, how his team produces multiple tutorials a day, and the surprisingly simple system his community uses to earn affiliate income by repurposing his content. Whether you're building a brand, growing a business, or just trying to keep up with AI, this conversation is packed with practical, mind-bending insights you can apply immediately! What we discuss with Julian: + Pivoting an SEO agency with AI + Growing from 1k to 300k YouTube subscribers + Building an AI avatar with HeyGen + Cloning voice using ElevenLabs + Creating content at massive scale + Team-generated videos without Julian + Using AI for scripting and research + Repurposing content for affiliate income + Reddit and X growth strategies + AI as the new business “cheat code” Thank you, Julian! Join the free AI Money Lab. Follow Julian on LinkedIn, Twitter, and YouTube. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
How are today's smartest entrepreneurs using AI to grow faster and work smarter?Stay up to date on the latest on YouTube and AI by clicking here https://youtube.com/@GarlicVideo?si=JSz6_V_qMJijhyXW?sub_confirmation=1Entrepreneurs Mark Kashef and Taha El Harti, AI community leaders of Early AI-dopters, share how smart business owners are using AI to save time, systematize workflows, and strengthen human connection not replace it.With years of experience helping entrepreneurs adopt AI effectively, Mark and Taha break down why most businesses fail to get results and what early adopters are doing differently. They reveal how to systematize before automating, why authenticity will always beat synthetic content, and how to turn AI into a real competitive advantage in 2025 and beyond.If you've been overwhelmed by all the new AI tools, this episode will help you cut through the noise and focus on what actually drives business growth.What You'll Learn in This Episode:Why 80% of businesses are still using AI the wrong wayThe difference between automation and real systemizationHow to use AI without losing the human touchWhy data, not hype, should drive your AI strategyHow early adopters are saving hours and scaling fasterConnect with Mark & Taha:Early AI-dopters Community: https://www.skool.com/earlyaidopters/about?ref=48de53e500664602aab7adb1e7503c81Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.
AI isn't here to replace you—unless you let it. What if you could flip the script and use AI to become the most valuable Customer Success Manager in the room, no matter what your company throws at you (or doesn't)?In this episode, I reveal the two high-impact ways CSMs are actually leveraging AI to stand out—one that repositions you as a trusted consultant to your customers and another that instantly fills the coaching and feedback void you've been frustrated about for years. Forget about asking ChatGPT to write your follow-up emails. This goes way deeper, and I'll walk you through the strategies no one's sharing.I'll show you exactly how to use AI to create thought leadership content that your customers crave (and remember you for), plus the step-by-step system I use with my private one-to-one clients to self-coach, level up core skills, and get actionable feedback faster than any manager ever could. You'll learn how to build a bulletproof feedback loop and shift from vendor to trusted expert without needing anyone's permission.If you want to move from being replaceable to irreplaceable and get immediate, data-backed ways to make your customers care, get noticed by leadership, and truly accelerate your growth before the New Year, hit play and let's dive in.1:01 – Why Using AI to Summarize Emails Won't Set You Apart 1:16 – How to Use AI to Become a Valued Expert, Not Just a Vendor2:24 – The Fastest Way to Generate Thought Leadership Content That Customers Care About4:04 – How to Add “Real Value” with Non-Product-Centric Insights9:53 – Step-By-Step Guide: Coaching Yourself with AI When No One Else Does14:13 – How to Build a Feedback Loop So You Level Up Faster Than Your Peers
EP 38 is here and this one matters. We all see the headlines about artificial intelligence, layoffs, automation, fear, and uncertainty. But the truth is that AI is also creating the biggest opportunity of our lifetime if we choose to learn how to use it.In this episode, I walk through exactly how AI can help you:• Make more money• Buy back your time• Become more efficient• Create new income streams• Improve your career• Design a life with more freedom and joyI share personal examples of how I have used AI in my business, in content creation, and in building systems. I explain why most people misunderstand AI, how fear is holding people back, and why your future depends on whether you learn how to use these tools.AI is not here to replace your life. It is here to enhance it if you choose to embrace it.The world is changing fast. This episode gives you the direction and clarity to stay ahead of the curve.Be the master.
First, we talk to The Indian Express' Soumyarendra Barik about artificial intelligence and the concerns that it is raising regarding government officials using it for getting information for formulating policies, writing speeches, and other similar tasks.Next, we talk to The Indian Express' Jayprakash S. Naidu about one of the most feared maoist battlefield commanders Madvi Hidma being killed in an encounter in Bastar. He shares the impact he had on the maoist movement and the significance of his death. (14:49)Lastly, we talk about Prashant Kishor publicly admitting defeat and taking responsibility for his party losing in the Bihar election. (25:17)Hosted by Niharika NandaProduced by Niharika Nanda and Shashank Bhargava Edited and mixed by Vijay Doiphode
'Heidi' records consultations and automatically creates draft clinical notes, referral letters, and follow-up summaries for doctors to review and approve. Dr Benjamin Pearson is Hawke's Bay's Chief Medical Officer spoke to Corin Dann.
Companies pouring millions of dollars into AI worktools are putting down the carrot and picking up the stick, firing workers who aren't sufficiently on-board with the AI revolution. The Wall Street Journal's Lindsay Ellis explains what this hardline approach looks like. Plus, personal tech columnist Nicole Nguyen uncovers why WhatsApp is becoming more popular among Americans. Katie Deighton hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
An AI generated song just hit number one on the country charts. Impressive, but still artificial. It reminded me how different God is. His Word, His Son, His Spirit… all truth, all real, always trustworthy.
“It's not about kind of handing away our decision-making rights,” says Dr. Reece Akhtar. “It's about using AI as a tool–emphasis on a tool–to help us become smarter humans, not the other way around.”Dr. Akhtar is the CEO of Deeper Signals, an end-to-end Soft Skills Intelligence platform designed to help organizations make smarter and fairer talent decisions. He is a contributor to Harvard Business Review and Forbes and co-author of the book, The Future of Recruitment: Using the New Science of Talent Analytics to Get Your Hiring Right.In today's episode, Reece joins Daniel and Peter for a look at the current landscape of AI-powered talent management and a discussion about the best balance and approach for integrating AI into an overall talent strategy.Tune in to learn:The three things to get right about using AI in the hiring processWhy good interviews are still vital to the hiring processThe one thing to remember when introducing AI into the hiring processListeners who want to dip into the AI for HR waters can try the Deeper Signals assessment tool here.Questions, comments, or topic ideas? Drop us an e-mail at podcast@stewartleadership.com.In this episode:1:07 – Introduction: Dr. Reece Akhtar1:49 – The State of AI in Hiring7:34 – Early Adoption to the Next Level13:53 – Improving the Applicant Experience23:02 – The Elements of Successful AI Adoption27:18 – AI and the Interview Process34:00 – Lightning RoundResources:Dr. Reece Akhtar LinkedInDeeper SignalsDeeper Signals Candidate Assessment ToolThe Future of Recruitment: Using the New Science of Talent Analytics to Get Your Hiring Right, AmazonStewart Leadership Insights and Resources:3 Human Needs to Retain Every EmployeeDeveloping Employee Personas: A Practical How-To GuideThe 7 Elements of Employee Experience6 Trends in Leadership and HR for 202510 Ways Our New AI Coach Can Grow Your Career10 Cool Things Leaders Can Do With An AI CoachIf you liked this episode, please share it with a friend or colleague, or, better yet, leave a review to help other listeners find our show, and remember to subscribe so you never miss an episode. For more great content or to learn about how Stewart Leadership can help you grow your ability to lead effectively, please visit stewartleadership.com and follow us on LinkedIn, Instagram, and YouTube.
(Episode Previously Recorded LIVE & IN-PERSON) What's it like to be your customer? What if that customer can't hear? When support systems are built only on spoken instructions and sound prompts, they fail customers immediately. This systemic barrier exists across the entire customer journey, preventing critical tasks like changing a flight itinerary or correcting a fraudulent charge. This failure generates costly, repeated struggles for help, driving up operational costs and causing the loss of a valuable customer segment. Accessible customer experience is a required business standard, not a siloed department. You have far more customers with different abilities than you realize, and you are missing their business because the existing experience creates a massive, unnecessary barrier. As Craig Radford notes, current systems make "being deaf a full-time job." Stacy Sherman talks to both Vannessa LeBoss and Craig Radford (who is deaf) of 360 Direct Access about converting accessibility across the entire experience into a measurable business advantage. From listening to this episode, you will learn how to: Decrease call time by 42%: Implement direct, video-based ASL support to lower operational expenses and time. Capture a $3 trillion market: Build loyalty by creating truly equitable experiences for the deaf community. Prevent errors: Use AI for sign language recognition to accurately capture critical data and stop costly mistakes. Fix process flaws: Recognize that ASL is a visual language entirely distinct from English, preventing customers from being trapped in automated menu loops. Manage risk: Ensure compliance with accessibility requirements (ADA, etc.). Listen now and change how you think and DO CX RIGHT. Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies. Book time with Stacy here.
In this bonus episode, Dustin caught up with Annie Chechitelli, Chief Product Officer at Turnitin. After recording earlier this year at SXSW EDU, they reconnected to unpack the biggest myths and realities around AI in higher ed. Building upon her recent blog post as well as the prior conversation Dustin had with Annie's colleague, Eric Wang, this conversation dives into the evolving role of AI tools—like generative writing assistants and detection software—and how institutions and instructors can embrace transparency, not panic. Annie shares sharp insights on what AI literacy really means, why “zero AI” policies may backfire, and how faculty can empower students without sacrificing trust or learning outcomes.Guest Name: Annie Chechitelli, Chief Product Officer at TurnitinGuest Social: LinkedInGuest Bio: Annie Chechitelli has spent the past two decades innovating with educators to expand access to education, meet the quickly changing needs of learners, and empower students to do their best, original work. As the Chief Product Officer at Turnitin, Annie oversees the Turnitin suite of applications which includes academic integrity, grading and feedback, and assessment capabilities. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us a textA sleepless night, a soft prompt, and a flood of relief—the rise of AI therapy and companion apps is rewriting how we seek comfort when it matters most. We explore why these tools feel so human and so helpful, and what actually happens to the raw, intimate data shared in moments of vulnerability. From CBT-style exercises to memory-rich chat histories, the promise is powerful: instant support, lower cost, and zero visible judgment. The tradeoff is less visible but just as real—monetization models that thrive on sensitive inputs, “anonymized” data that can often be re-identified, and breach risks that turn private confessions into attack surfaces.We dig into the ethical edge: can a language model provide mental health care, or does it simulate empathy without the duty of care? We look at misinformation, hallucinated advice, and the way overreliance on AI can delay genuine human connection and professional help. The legal landscape lags behind the technology, with HIPAA often out of scope and accountability unclear when harm occurs. Still, there are practical ways to reduce exposure without forfeiting every benefit. We walk through privacy policies worth reading, data controls worth using, and signs that an app takes security seriously, from encryption to third‑party audits.Most of all, we focus on agency. Use AI for structure, journaling, and small reframes; lean on people for crisis, nuance, and real relationship. Create boundaries for what you share, separate identities when possible, and revisit whether a tool is helping you act or just keeping you company. If you've ever confided in a bot at 2 a.m., this conversation gives you the context and steps to stay safer while still finding support. If it resonates, subscribe, share with a friend who might need it, and leave a review to help others find the show. Support the show
Welcome to season 4, episode 6 of the Stock Trading for Beginners Podcast!When I first started trading, charts felt random and frustrating—until I learned the breakout backtest strategy. It transformed my portfolio, and now beginners in our group are spotting consistent setups in weeks. Building on last episode's "buy at support, sell at resistance" framework, here we discuss the precise entry points for low-risk trades in bullish stocks. Listen for a simple, patient approach that minimizes stress and maximizes wins.Resource:Join our FREE Skool group: https://www.skool.com/tradingKey Topics:Step 1: Spot Proven Winners and Build Your WatchlistFocus on bullish stocks in uptrends for low-risk trades—nothing rises straight up, so capitalize on natural rhythms. Diversify with speculative trend-changers if your risk tolerance allows, but beginners should stick to strong performers. Use AI like Grok or ChatGPT to generate 30-50 bullish stock ideas (e.g., heading into 2026). Or grab our free list in the Skool group. Confirm uptrends on TradingView's weekly chart: Look for higher highs/lows (market structure) and Ichimoku Cloud (above lines with green future cloud = bullish). Example: Coinbase post-April 2025 shows bullish engulfing candles and volatility but upward trend; avoid pre-2025 bearish phases with lower highs/lows.Step 2: Wait for the PullbackPatience is key—don't chase breakouts or buy at resistance, a common beginner mistake leading to panic sells. Overextended stocks reverse sharply; recent October 2025 red days (5-20% drops) follow massive prior gains (50-100%). Identify resistance (prior highs, indicators) and let price come to you. Pullbacks are healthy for momentum—buyers step in at support, positioning you for the next leg up.Step 3: Enter at Support ZonesWhen pullbacks hit support with confluence (multiple indicators aligning), that's your low-risk entry. Use Ichimoku Cloud, Fibonacci, Gann Squares, or flipped resistance. Don't fear red days—they're buying opportunities. In volatile markets like November 2025, enter cautiously to avoid deeper retracements. This yields high win rates, low stress, and high rewards as bullish stocks resume uptrends.TakeawaysDon't chase—build a watchlist, confirm trends, wait for pullbacks, and enter at support for conviction and gains. This strategy boosted my portfolio this year and helps our community trade flexibly without constant monitoring. Start with a few stocks to build skills.For video lessons, modules (e.g., on Ichimoku), weekly analysis, and details on my new beginner chart-reading program, join the Skool group at https://www.skool.com/trading. More podcasts coming—see you next episode!Send me some feedback!Join Our Free Community on Skool:https://www.skool.com/trading
Send us a textSeats aren't being offered? Let's build the table—and the toolkit to go with it. We sit down with consultant and AI Accelerator lead Angela Reed James to explore how Black entrepreneurs can turn AI into real capacity, sharper messaging, and faster growth without bloated budgets or big teams. From losing a corporate role to launching a mission-driven practice, Angela shares how AI became the missing staff: a strategist on demand, a project manager at midnight, and a copy chief that never gets tired.We get practical fast. Angela breaks down how to move from fear to ownership by treating AI like a brainstorming partner that organizes messy ideas into usable plans. We map the small-business workflow—from lead to fulfillment to reactivation—and highlight where automation saves hours without sacrificing the human touch. We talk brand voice, how to “train your dragon” so tools speak in your tone, and why AI should erase busywork, not your genius. Along the way we dig into bias in training data, why representation matters in prompts and datasets, and how creating culturally grounded examples improves outputs and conversions.This conversation is also a guide to buying smarter. Use AI to define scope, budget, and deliverables before you hire an expert so you don't get oversold. Translate operations into the language of finance to model ROI and cash flow with clarity. And if you've felt shut out of rooms where deals happen, consider AI your entry pass to consistent content, better proposals, and a stronger pipeline. We close with details on the ICABA AI Accelerator—live demos, community support, and actionable steps you can use the same day.Subscribe for more conversations at the edge of entrepreneurship and intelligent technology. Share this with a founder who needs capacity now, and leave a review with the first workflow you plan to automate—what's your day-one AI win?Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!
AI can feel like the ultimate shortcut – no blank pages, no stuck moments. But what happens when you hand over too much of the thinking? In this Quick Win, I chat with business professor and author Scott Anthony about how he uses AI as a sparring partner for ideas, and why keeping ownership of the hard thinking is essential if we want to stay sharp. Scott and I discuss: Why AI can easily replace the discomfort that leads to original thinking How Scott uses multiple AI models (ChatGPT and Claude) to brainstorm from different perspectives The importance of setting context and personas when prompting Where Scott draws the line between useful AI help and losing his “thinking muscle” A simple test to check if you’ve outsourced too much of your thought process KEY QUOTES “Use AI to brainstorm, to challenge, to widen the lens – but keep ownership of the hard thinking.” “Once you stop struggling with the blank page, you risk losing the very skill that makes your ideas valuable.” Check out Scott’s new book Epic Disruptions. Listen to the full conversation with Scott here. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: LinkedIn: https://www.linkedin.com/in/amanthaimber Instagram: https://www.instagram.com/amanthai If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.
AI in Your Restaurant: How Operators Can Save Hours, Increase Profit, and Build Smarter Systems Today https://restauranttopia.com/ Episode Summary In this high-energy, highly practical episode, Brian Seitz and Dave Ross break down the real-world, right-now ways AI can support restaurant operators. Whether you're hesitant, curious, or already all-in, this conversation will help you understand how to use AI to cut time-wasting tasks, improve menu performance, strengthen training, and build your own custom GPT to run sharper operations. AI isn't a trend — it's the next major shift in how restaurants operate. And the opportunity? Massive. Dave and Brian share exactly how they're using AI daily and walk through simple, battle-tested use cases that any operator can start implementing this week. What You'll Learn in This Episode ✔ Why AI in restaurants is not a fad — and why ignoring it puts operators behind ✔ Real use cases for AI in restaurants: Menu engineering & PMIX analysis in minutes Staff training + SOP creation Inventory and ordering optimization Marketing workflows (newsletters, social media, content) Customer service, phone ordering, and reservation automation ✔ How to create your own custom GPT for your restaurant What to upload How to train it How to empower managers and staff with a "digital assistant" ✔ What to avoid when starting with AI Privacy pitfalls Over-automation Connecting systems too quickly ✔ Quick wins to try this week Replace 5–10 weekly Google searches with AI prompts Use voice prompting to train your AI assistant on the go Build SOPs, onboarding documents, or menu descriptions with a single prompt Use AI for specials based on your current order guide Sample Prompts You Can Copy & Use Menu Engineering Prompt: "Analyze this PMIX and identify my highest-margin items, items that need attention, and any dogs I should consider removing. Provide recommendations for pricing and promotion." Training Prompt: "Create a step-by-step SOP for training new hosts at a neighborhood casual dining restaurant." Marketing Prompt: "Draft a 6-week social media content plan for a locally-owned restaurant. Include post copy, themes, and calls to action." Custom GPT Setup Prompt: "I want to build an AI agent for my restaurant that handles menu innovation, staff training, and marketing. Ask me every question you need to fully understand my business and build the right system." Take Action If you're new to AI, start small: 1️⃣ Download ChatGPT, Claude, Copilot, or your preferred tool. 2️⃣ Use AI instead of Google for one full day. 3️⃣ Upload a simple restaurant document and ask it to make improvements. 4️⃣ Create your own custom GPT once you're comfortable. Small habits add up — and they will make you faster, sharper, and more profitable. Connect With Us We want your AI success stories! Tag us or message us on social: Facebook | Instagram | LinkedIn: @Restaurantopia
Today's show documents a lively, late-night brainstorming session between two friends, Eric and Tyson, who are discussing branding and identity for Tyson's elite fire suppression business, Acefire. Fueled by whiskey and a fire in the background, the conversation quickly turns to leveraging ChatGPT, an AI tool, to formalize an "elite" group identity and an accompanying mascot, logo, and motto for Tyson's top employees. They discuss inspiration from military and fire department "brotherhood" aesthetics, focusing on a Reaper figure as a protector, and collaborate with the AI in real-time to refine the concept, ultimately deciding on the group name "The Fire Reapers" and the Latin motto "Morris Ignis" ("Death to Fire"). The discussion highlights the efficiency of using AI for creative framework development and branding execution. Key Takeaways: Structure complex professional knowledge by using AI to assemble your "brain dump" into a correct and usable framework. Improve client communication by summarizing lengthy technical explanations into concise descriptions that are easily grasped by those with little prior knowledge. Grow the perception of your company by establishing separate divisions for installation, maintenance, and service to create an image of authority and scale. Build internal pride and professionalism by visually recognizing your elite employees with accolades that reflect their high level of mastery and contribution. Maintain a commitment to excellence and growth by striving to constantly get better and encouraging your team to exceed expectations rather than settling for mediocrity.
In this episode, Kai and Spencer discuss the enduring effectiveness of email marketing for remodelers and builders. They explore the shift from design-heavy newsletters to plain text emails, emphasizing the importance of segmentation and personalization. The conversation highlights how AI can enhance email efficiency and the significance of post-sale engagement. They also delve into analyzing email performance to continuously improve strategies, ultimately advocating for a more streamlined and effective approach to email marketing in the remodeling industry.
In this episode of the Getting Smart Podcast, Tom Vander Ark sits down with Dr. Doug Fisher to discuss the new book, Teaching Students to Use AI Ethically and Responsibly. Together, they explore the critical need for AI literacy in schools and how educators can teach about, for, and with AI to prepare students for a computational future. Dr. Fisher emphasizes the importance of fostering curiosity, ethical decision-making, and data literacy while sharing practical examples of how schools can integrate AI into classrooms. This conversation is a must-listen for educators and leaders looking to embrace the opportunities and challenges of AI in education. Tune in to learn how we can empower future-ready students to navigate the world of AI responsibly. Outline (00:00) Introduction: The Explosion of Knowledge and AI in Education (05:21) Collaborative Writing and the Book's Framework (17:39) Teaching For AI: Essential Skills for Students (22:11) Teaching With AI: Practical Applications and Quests (28:17) Future of AI in Education: Simulations and Advice for Leaders Links Watch the full video here Read the full blog here Teaching Students to Use AI Ethically & Responsibly LinkedIn
If you're still marketing your retreats like it's 2022, you're already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn't optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver. Because what worked last year? Isn't what's working now. Key Takeaways AI is changing how every digital platform decides who gets seen. Your content needs to speak to humans and machines to stay visible. AI isn't here to replace your creativity — it's here to free you to create more connection. Marketing that worked a year ago is outdated today. You need a plan that evolves as fast as technology — and that's what's coming at the Forum. The Retreat Industry Forum — May 14–17, 2026 | Denver, CO Learn more at retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------- Timestamps Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses. Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing. The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly. AI's Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI. Google's AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum. Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication. The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels.
Send us a textWhat if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most realize.Joe lays out a clear path from uncertainty to ownership. We explore how to move beyond platform dependency and invest in durable channels—email, podcasts, in-person gatherings, and even print—that foster human-to-human connection. You'll hear why “we don't build factories anymore, we build audiences,” how a small base of true fans can power freedom and optionality, and the many ways a creator can monetize without losing integrity: sponsorships, memberships, ticketed events, premium communities, and productized knowledge. We also tackle the artist-versus-seller myth and show how leaning into your unique tilt is the most defensible moat in an AI-heavy world.If you're stuck at start, we break it down: list ten curiosities, recombine two into a distinctive niche, pick the medium you can sustain, and commit to a consistent cadence. Use AI as an assistant to repurpose and polish, not to replace your voice. Along the way, Joe shares personal lessons on exits, compounding trust, and why creators often support each other more than any corporate ladder ever will. Ready to stop renting attention and start owning your future? Press play, then tell us the one asset you'll build this week—and if this conversation helps, subscribe, share it with a friend, and leave a quick review.This episode was recorded through a Descript call on November 6, 2025. Read the blog article and show notes here: https://webdrie.net/how-human-connection-beats-ai-at-scale-with-joe-pulizzi/..........................................................................
As 2025 wraps up, Dave Charest and Kelsi Carter take a look back at the biggest lessons from a year's worth of Be A Marketer conversations.From Neil Patel's timeless marketing fundamentals to Christina Tosi's community building and the Savannah Bananas' fans-first approach, this episode revisits the key themes that defined 2025, and what every small business can carry forward into the new year.Dave and Kelsi reflect on what it means to stay curious, keep experimenting, and keep showing up for your audience. Plus, a special announcement about what's next for the show in 2026.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:How to Build a Brand that Lasts with Dr. KnowlesDestination Marketing Strategies with Aljolynn SperberBuilding Multiple Revenue Streams in Real Estate with Jacqui LubertoBake Club's Recipe for Community Building with Christina Tosi and Shannon SalzanoBuilding a Fans-First Business from the Ground Up with The Savannah BananasWays to Turn Loyal Customers into Your Best Marketing Channel with Gail GoodmanUsing LinkedIn to Grow Your Business with Lea TurnerArt, Story, and the Business of Wonder with Gregangelo Herrera and TeamBuilding a Passion-Fueled Business with Jason ShronBuilding a Real Estate Powerhouse with Anthony LamacchiaChanging Your Behavior to Build a Stronger Business with Carissa ReinigerThe Future of Small Business Marketing and How to Keep Up with Frank VellaPractical Marketing Strategies to Grow Your Business with Neil PatelReal Estate Teams, Systems, and Family with Verl WorkmanSmart Ways to Use AI as a Solopreneur with Mike AlltonPreparing Your Business for the Future with Dr. Ja-Naé DuaneMeet Today's Guests: Dave Charest & Kelsi Carter of Constant Contact
Send us a textAre you secretly paying a 24-hour-a-week tax that's draining your profits and sanity?In part two of the AI Business Audit series, Dawn dives into the hidden time costs that sabotage your leadership and stall your revenue growth. Spoiler alert: your packed calendar may be killing your business momentum. Learn how to audit your time, uncover team bottlenecks, and start shifting from “doing it all” to “delegating like a CEO.” This episode is a kick in the A$$ wrapped in a velvet boot.Ready to stop paying the time tax and start leading like the CEO you were meant to be? Book your CEO Clarity Call now. You'll get eyes on the blind spots that are draining your profits and keeping you stuck.Key TakeawaysYou're not as productive as you think — Most founders waste 24 hours a week on low-value work that should've been delegated or deleted.The “Time Truth” Framework — Learn how to identify what's revenue-generating, what's noise, and where your hours are leaking.Team Bottlenecks Are Your Bottlenecks — If your team is waiting on you, you're not leading—you're clogging the pipeline.AI is your audit assistant — Use AI to analyze your calendar and uncover where your time is actually going (and what it's costing you).Visibility isn't about hustle—it's about clarity — You're the lever for growth, and it's time to stop grinding and start leading.Resources & LinksCEO Clarity Call Booking LinkRelated Episodes:103 Your Bank Account Is Lying to You: The AI Business Audit Series (Part 1)Ep 107 The Client Costing You Six Figures: AI Business Audit Series Finale (Part 3) (coming soon)Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Let's be honest, we don't need more AI hype. We need real examples of how teams are using it to work smarter. In this episode, Henrique Cruz of Rows shares how AI is becoming a true creative collaborator — streamlining workflows, accelerating iteration, and unlocking bandwidth for higher-value thinking.After partnering with Focus Lab on a full rebrand, the Rows team didn't shelf the guidelines — they activated them. Henrique shares how they now use AI to generate on-brand creative drafts faster, using the original system as a foundation. The result? More assets, more agility, and more space for designers to focus on what matters most: pushing the work further.What this episode covers:
AI is creeping into your hiring process - whether you realize it or not.From resume screening tools to job post “optimization,” these technologies promise speed and efficiency. But if you're not asking the right questions about how they work, you might be opening your business up to serious risk.InvitationUse the link below to learn more and become an Idomeneo insider. You'll get info to help you unleash your team's engagement, protect your people investment, and grow your leadership muscle. I can't wait to continue the conversation.https://idomeneoinc.com/welcome/
Search is changing fast. We're no longer just writing for algorithms; we're writing for AI. This week, I'm joined by Brian Piper, co-author of Epic Content Marketing and Director of Content Strategy at the University of Rochester, to talk about how discoverability works in the age of AI.Brian breaks down how search results are shifting toward AI answers and virtual assistants, what “AEO” (Answer Engine Optimization) means for creators, and why the days of relying solely on keywords and backlinks are behind us. We dig into how brands and creators can build real authority, the growing role of human experience, and what it takes to stay visible when algorithms are doing the curating.If you're creating content and wondering why views or traffic look different lately, this conversation will help you understand what's happening, what's coming next, and how to adapt without burning out or chasing every new trend.Key TakeawaysThink beyond Google: ChatGPT, Perplexity, and Gemini are shaping the next generation of discovery, make sure your content lives where they pull from.Don't block AI crawlers: Brian compared it to blocking Google. If AI tools can't crawl your site, your content won't appear in their answers or citations.Focus on trust and authority: Experience, expertise, and credibility (E-E-A-T) matter more than ever. AI tends to favor content from proven, trustworthy voices.Use AI for data and gap analysis: Let AI analyze your content performance and surface opportunities you might miss, from untapped questions to new topic clusters.Keep humans in the loop: AI is great at summarizing, but humans create the fresh ideas that move things forward.Diversify your discoverability: AI pulls from everywhere, social, blogs, video, and podcasts, so focus on visibility across platforms rather than ranking on one.ResourcesBrian Piper: brianwpiper.comBook: Epic Content Marketing by Joe Pulizzi and Brian PiperBrian's Podcast: AI for UFollow Brian on LinkedIn: linkedin.com/in/brianwpiper----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show...
When everyone can generate AI content, taste and storytelling are the new performance metrics. In this week's episode of Growth Talks, Everett Butler, Head of Marketing at Lindy, joins host Krystina Rubino to unpack what it takes to bring a brand-new product category to market when there is no roadmap, no search volume, and no shared language. With over fifteen years of experience scaling teams at Tesla, Uber, and Affirm, Everett shares how to apply first principles thinking to build a go-to-market strategy grounded in fundamentals, aligned with real customer needs, and focused on clarity over complexity. Tune in to learn the key traits Everett looks for in modern AI marketers — and why taste, product-led storytelling, and genuine curiosity are more valuable than ever.
Studio Ulster, a world-class virtual production company in Northern Ireland, has collaborated with Dell Technologies to elevate its virtual production capabilities. By leveraging Dell's AI infrastructure solutions, Studio Ulster is set to redefine the future of on-screen innovation. Why does it matter? Studio Ulster's £72 million virtual production facility in Belfast positions Northern Ireland as a global leader in virtual production. Developed by Ulster University in partnership with Belfast Harbour Commission and supported by Northern Ireland Screen, the facility is home to some of the world's most advanced virtual production technologies, pushing the boundaries of cinematic storytelling through using LED panels to create real-time, in-camera digital environments. The facility also houses CoSTAR Screen Lab, an integrated R&D lab driving advancements in screen and performance technology. Advancing Creativity Through AI Innovation Dell PowerEdge R760 servers provide the computing power required to handle the complex and resource-intensive workloads of virtual production. This technology supports multiple production stages, accelerates workflows and raises the bar for visual quality, enabling teams to bring their cinematic visions to life with confidence and ease. Leveraging Dell's extensive GPU technology ecosystem, the Dell team identified and deployed the optimal graphics cards to meet the environment's demanding rendering requirements, while ensuring seamless compatibility with the Unreal Engine matrix. Dell PowerScale's advanced AI capabilities are transforming how Studio Ulster delivers cutting-edge virtual production solutions. With trillions of data points generated every day, teams can now train machine learning models directly within their workflow - empowering artists to create and customise virtual sets quickly and efficiently from existing libraries. This saves production teams time and resources by eliminating the need to build sets from scratch. Dell PowerScale extends this high-performance foundation with next-generation data management, supporting intensive motion capture and 3D/4D scanning workflows. Its robust, scalable architecture ensures that massive data volumes move securely and quickly. Driving Sustainability and Global Impact Virtual production is transforming entertainment mediums everywhere, from blockbuster films to hit television shows to AAA gaming titles. It's not only faster and more cost-effective than traditional methods but also more sustainable. Ulster University's research shows that virtual production can reduce carbon emissions by up to 50% compared to conventional filming. The studio further amplifies its sustainability efforts by operating on 100% renewable energy and maintaining a BREEAM Excellent certification. Dell and Ulster University share a long-standing research partnership, spanning health, life sciences, and digital media. This collaboration has fueled innovation through PhD research funding and joint projects in media and entertainment. Professor Declan Keeney, CEO of Studio Ulster, said: "As we expand our virtual production capabilities, having the right infrastructure to manage intensive computational workloads is essential. Dell's expertise in compute and storage makes it the ideal partner to support our needs today and in the future. From managing terabytes of daily data to unlocking AI's potential, Dell's solutions are integral to how we're using technology to develop cutting-edge solutions within the entertainment industry." Mark Hopkins, General Manager, Ireland and Northern Ireland, Dell Technologies, said: "With AI transformation accelerating, Dell is empowering businesses across the island of Ireland to seamlessly adopt AI, drive faster insights, improve efficiency, and accelerate business outcomes. Together, with Studio Ulster, we're pioneering advancements in creative production, filmmaking, and immersive experiences for global audiences." More about Irish Tec...
Chat GPT and AI are here. It can create and essay in a fraction of the time it takes the typical high schooler and many families are looking to it to ease the college application process. Megan and Erin provide ... Read More » The post 603: How can I use AI and Chat GPT for College Applications? appeared first on The College Prep Podcast.
AI isn't here to replace entrepreneurs—it's here to amplify how we think. In this episode, Erik Van Horn breaks down exactly how he uses AI as a "thinking partner" to analyze FDDs, research industries, and uncover opportunities that 99% of franchise buyers overlook. Learn how to build your own custom GPTs for research, due diligence, and marketing—and why the right inputs always lead to the right output. Timestamps: 00:00 – The GPT Should Know Everything About You 02:33 – Using AI as a Thinking Partner 04:04 – Treat AI Like a $10,000/hour Advisor 06:21 – How I Built a Website in a Day With AI 07:40 – Building Custom GPTs for Your Brand 10:11 – How I Use AI to Analyze FDDs 12:24 – Spotting Private Equity Opportunities With AI 17:00 – Create Better Prompts, Get Better Results 20:20 – AI as Your Copywriter, Not Your Voice 26:37 – Analyzing Item 7 and Item 19 With AI Connect with Erik Van Horn:
The first step to transformation is to stop doing what no longer works." – Marcia Daszko On this episode of On the Brink with Andi Simon, I sat down with Marcia Daszko, a visionary leadership consultant and author of Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive. Marcia's journey—from being "excruciatingly shy" to mentoring leaders at Apple, Boeing, and the U.S. Navy—reveals a rare combination of courage, curiosity, and clarity. Her lessons, rooted in the teachings of Dr. W. Edwards Deming, challenge leaders to abandon outdated management practices and embrace a deeper, systems-based way of thinking. From Management Fads to Meaningful Leadership Marcia began her career in marketing before being mentored by Dr. Perry Gluckman, a close associate of Dr. Deming, who revolutionized management thinking through systems theory and continuous improvement. What she learned was not just what to do, but how to think. Too often, organizations chase the latest management fad—Six Sigma, Lean, "best practices"—without understanding the systems that create real success. Marcia calls these "tragedies" because they add complexity without meaning. She estimates that 50 to 80 percent of organizational waste comes from such misguided efforts. Her process begins with a bold question: "What do we need to stop doing?" Once leaders remove what's not working, they can open the flow of communication, creativity, and collaboration—what Marcia calls the "system of profound knowledge." When systems make sense, people thrive. Watch the podcast here: Learning to See Differently Like many of my guests, Marcia helps organizations "see, feel, and think" in new ways. She starts by asking questions that uncover hidden assumptions and systemic barriers. Employees usually know what's wrong, she says, but no one listens. When she leads workshops, she doesn't rely on PowerPoint slides. Instead, she creates experiences—conversations, simulations, and reflections—that shift perspectives. "I don't get resistance," she explains, "because the exercises take care of that." It's an anthropologist's insight wrapped in a strategist's toolkit: people don't change because they're told to—they change because they experience a new way of being together. The Strategic Compass for an Uncertain Future In today's world of disruption, Marcia argues that leaders don't need a roadmap—they need a compass. The future can't be predicted; it must be navigated through exploration, experimentation, and learning. Her Strategic Compass helps executives pivot as they encounter new "rivers and mountains" in their business landscape. Leadership, she reminds us, is not about control but curiosity. The most powerful organizations foster environments where everyone can learn, question, and contribute. Her three "legs of the stool" are: Innovation as a business strategy Continuous improvement as a business strategy Quality as a business strategy Sadly, she says, quality and customer service—once foundational to success—have too often been forgotten. Building a Culture of Trust and Curiosity Both Marcia and I share a passion for culture change. She emphasizes that great leaders reduce fear and build trust. When people feel safe, they can be curious and collaborative. It's not enough to post company values on a wall; leaders must define the behaviors that bring those values to life. Her workshops often transform even the most rigid workplaces. In one session, an employee of 15 years said it was the first time he had felt truly appreciated and engaged. That's the power of inclusion, curiosity, and respect in action. Leading in the Age of AI As we discussed the rise of artificial intelligence, Marcia was unequivocal: "If you're afraid of AI, you'll be left behind." She sees AI not as a threat but as a tool for learning and transformation. The challenge, she warns, is to build guardrails—policies and ethics that guide its use responsibly. In an age when consulting firms can generate proposals in minutes, leaders must rethink how people create value. The winners will be those who empower their teams to use new tools, think critically, and continuously learn. Key Takeaways Stop before you start. Identify and eliminate wasteful management practices that add complexity without results. Think in systems. Every part of your organization is interconnected. Problems are rarely isolated. Create flow. Open channels for communication, creativity, and collaboration. Replace fear with trust. People thrive when they feel safe to contribute. Stay curious. Learning is not a phase—it's a way of life. Use AI wisely. Embrace new tools, but balance innovation with ethical governance. What You Can Do Next Run a "Stop Doing" audit. Gather your team and list processes or habits that no longer serve your mission. Eliminate one per quarter. Host a curiosity circle. Ask open-ended questions like, "What assumptions are we making?" or "What would our customers say if they were in this room?" Map your system. Visualize how information, decisions, and accountability flow. Look for bottlenecks or blind spots. Pair technology with humanity. Use AI or analytics to inform—not replace—human judgment. Model the behavior you want to see. As Marcia says, leadership begins when everyone sees themselves as a leader. Marcia Daszko's work reminds us that transformation is not about new tools—it's about new thinking. If you're ready to pivot from managing the past to creating the future, this episode will show you how. To learn more about Marcia: https://www.linkedin.com/in/marciadaszko/ Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow. Let's Talk!
A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Chat GPT launch, the rapid pace of consumer adoption and "why there's never been a bigger prize in capitalism." Key topics include: why the circular tie-ups between the models and chip providers may make sense, their belief that only 5% of companies are well underway; why you should use AI at least 10 times a day; and how the "current way of doing business" is the biggest blocker to progress. Tune in to hear 2026 predictions, why you should have a "family password," and how an AI Zoom scam resulted in a $20 million loss for the company. AI: The Year That Changed Marketing | Andy Sack & Adam Brotman on CMO ConfidentialFormer Starbucks Chief Digital Officer Adam Brotman and investor/operator Andy Sack return to break down AI's wild 2025—and what's next for marketers and the C-suite in 2026. We cover the rise of reasoning models and agents, chip-and-model tie-ups, who's winning (and who's falling behind), why only ~5% of companies are truly “underway,” and how consumer behavior is racing ahead of most enterprises. Adam and Andy deliver pragmatic guidance for boards, CEOs, and CMOs: where to lean in, how to organize, and what to build now.What you'll learn:• The real story on model advances, agents, and the chip/energy bottlenecks• Why supply-lock deals aren't “circular nonsense” and how they'll shape winners/losers• Enterprise reality check: 5% vs. 95%, and why CEO/board sponsorship determines lift-off• Consumer adoption, zero-click search, and how discovery is shifting under your feet• Marketing beyond efficiency: ideation, synthetic testing, and creative at production speed• 2026 predictions: Apple's big AI move, the year of consumer agents, and new AI devices• Risk & resilience: deepfake fraud, the “family password,” and change management that sticksActionable takeaways:• Use AI 10×/day; turn on voice and select a “thinking/reasoning” model for complex work• Treat AI as a company-wide transformation, not an IT pilot; pick a few high-value use cases and own them from the top• Experiment with agentic workflows and AI video to compress cycle time from storyboard to launchSponsored by @typefaceai Typeface helps the world's biggest brands go from brief to fully personalized, on-brand campaigns in hours—not months. Their agentic AI marketing platform automates workflows across ads, email, and video, integrates with your MarTech stack, and includes enterprise-grade security. Adweek named Typeface “AI Company of the Year,” TIME listed it among the Best Inventions, and Fast Company called it the next big thing in tech. See how brands like @ASICSGlobal and @Microsoft are transforming marketing with Typeface: typeface.ai/cmoAbout CMO ConfidentialHosted by five-time CMO Mike Linton, CMO Confidential goes inside the decisions, politics, and trade-offs of one of the most scrutinized jobs in the C-suite. New episodes every Tuesday on Spotify, Apple, and YouTube.00:00 Intro & Sponsor: Typeface02:00 Topic & Guests — Adam Brotman and Andy Sack03:00 Three-year AI surge: usage, video, geopolitics06:00 Reasoning models, long-duration agents, chip/energy demand10:00 Midroll: Typeface12:00 Capital tie-ups: supply lock vs. “circular money”15:00 Winners & losers: the AGI race and consolidation16:00 Enterprise adoption: board/CEO-led change vs. IT pilots18:50 Reality check: 5% “well underway,” 95% early22:00 Consumer adoption: everyday use, underutilization25:00 Can companies keep up? Why most are lagging27:00 Search is shifting: AI overviews, assistants everywhere29:00 Marketing beyond efficiency: ideation, automation, CX31:00 AI video examples to study (Kalshi ad, IAm8)33:30 Agencies & consultancies adapting (Accenture, BCG, McKinsey)34:30 2026 predictions: Apple's big move, year of agents, new devices36:00 2026 tensions: labor disruption, backlash, “bumpy” progress38:00 Practical tips: use AI 10×/day, voice mode, “thinking” models41:00 Tools & safety: @lovable family/business passwords42:00 Deepfake/Zoom heist cautionary tale44:00 Wrap-up: subscribe & episode library44:30 Closing Sponsor: Typeface —CMO Confidential,Mike Linton,Adam Brotman,Andy Sack,Typeface,agentic AI,AI marketing,marketing strategy,chief marketing officer,CMO,CEO,board strategy,enterprise AI,reasoning models,AI agents,AGI,LLMs,generative AI,Claude,Gemini,ChatGPT,NVIDIA,semiconductors,MarTech,creative automation,personalization,zero click search,search disruption,media buying,advertising,brand vs performance,organizational design,change management,digital transformation,customer experience,synthetic personas,AI video,SOA,Sora,Replit Agent,Apple AI,Perplexity,security,deepfakes,family password,go to market,content at scale,ASICSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Seachtain na hEolaíochta atá ann and Doireann doesn't even know what STEM stands for! So this was a sorely needed ep.. An tseachtain seo labhraíomar le Abigail Walsh, atá ag obair leis an togra eStór, agus Liam Lonergan, atá ag obair le Abair.ie. Two ambitious and revolutionary projects linking Gaeilge & AI. We spoke to them about the need for more Irish language resources online, the mistakes AI makes as Gaeilge - and whether Gaeilge & AI are compatible? Science Week 2025 is taking place from the 9th – 16th November. From technology and Al to sustainability and health, science impacts the way we engage with the world around us and enhances our collective strengths then, today and tomorrow. So, this Science Week, let's explore where we were, where we are, and where science can take us. Téigh go scienceweek.ie to find out what's happening near you. Chomh maith le sin bhí na cailíní ag Oireachtas na Samhna agus rave san RDS - Pólca 4 x Fred Again cathain?! Follow our sponsor Discover Ireland on Instagram & Tik Tok. Keep Discovering and visit discoverireland.ie to plan your next short break. Email howtogael@gmail.com with comments, suggestions and gach rud eile. Instagram: @howtogael @doireannnighlacain , @louise_cantillon , @siomhaniruairc Join us on Patreon for a bonus episode once a week and lots of bonus content https://www.patreon.com/c/HowToGael Sign up to our newsletter here: www.howtogael.com/contact Learn more about your ad choices. Visit podcastchoices.com/adchoices
Timothy Warren of Helium SEO joins Eric on today's podcast. He discusses the impact of ChatGPT on the search industry and specifically on Google. Warren explains that Google had a "red alert" meeting after Chat GPT launched because the AI tool is superior to Google for complex search queries, though Google remains better for commercial, location-based searches. The discussion covers the history and rapid adoption of ChatGPT, Google's strategic response with tools like Gemini and AI Overviews—which are hurting many websites' traffic but serving Google's need to compete—and the changing landscape of jobs, suggesting that AI is replacing creative roles more quickly than technical ones. Finally, Warren offers practical SEO advice for businesses, emphasizing the need to validate SEO providers, focus on high-relevance, localized content, and the strategy of using multiple Google My Business locations to maximize local search visibility. Key Takeaways: Embrace AI tools like ChatGPT for complicated technical searches and rely on Google for commercial and local queries. Continually learn and grow with new technology, recognizing that sticking strictly to old methods can lead to job obsolescence. Use AI to help organize and framework your thoughts or complex talking points before delivering the final personalized content. When creating online content, focus heavily on content that is hyper-relevant to local, specific user intent rather than generalized blogging. If hiring an SEO company, immediately check whether they rank in the top three for "SEO agency" in their own city.
When Justin Buzzi launched a clear kayak tour in Florida, his goal was to offer something memorable. What he built was one of the most highly rated kayak experiences in the country—with over 50,000 five-star reviews and 30+ franchise locations.In this episode, Justin joins Dustin Miller of Conversion Assist to unpack how they built a guest experience that keeps working long after the paddles are down. From guide training to personalized automations, they reveal the systems and strategies behind their flywheel of reviews, repeat customers, and referrals.Whether you run one tour or many, this conversation offers clear, actionable ideas for tightening operations, earning stronger reviews, and building a reputation that scales.Top 10 TakeawaysStart with experience. Build with systems. Clear kayaks got attention, but it was the systems behind the scenes—like training, hiring, and guest communication—that turned Get Up and Go Kayaking into a scalable business.Google reviews matter most. While they still collect reviews on TripAdvisor, Airbnb, and Facebook, the team prioritizes Google for its impact on search visibility and conversion. That focus shapes everything from email copy to in-person asks.Follow up with every guest, not just the booker. After each tour, automated messages go out to everyone who attended—not just the person who paid. That alone tripled their review volume in one year.Set expectations before guests arrive. Automated pre-tour texts help guests feel informed, reduce no-shows, and create a smoother arrival. That positive start lays the groundwork for better reviews.Empower guides to own the guest relationship.Top guides build connection, read the group, and ask for reviews in ways that feel natural. Some have personally earned over 2,000 five-star reviews through great service and follow-up.Automation can still feel personal. With name-based SMS, segmented follow-ups, and smart timing, Dustin's system balances efficiency with a human touch. Guests feel supported without extra strain on the team.Use your off-season to get stronger. Slow months are for updating SOPs, refreshing content, replacing gear, and optimizing tools. When the season picks up again, the whole operation runs better.Your reviews are a roadmap. Use AI to analyze common praise and complaints in your reviews. What guests love should shape your messaging. What they question should inform training or improvements.Bad reviews are a chance to show who you are. Reply quickly, stay calm, and put future guests at ease. Dustin recommends using AI to help write thoughtful, emotionally neutral responses if needed.Great reviews grow more than bookings. Consistent five-star reviews improve search rankings, boost conversion rates, and increase the long-term value of your company. It's not just a feedback loop—it's a growth engine.
Send us a textAI isn't just for big tech companies, it's quickly becoming one of the most powerful tools for creative businesses, including interior design firms. But with all the hype, it can be hard to know what's real, what's useful, and how to actually apply AI in your day-to-day practice.In this episode of The Business of Beautiful Spaces, I'm joined by AI innovator and strategist Matt Kantor, who has spent decades helping businesses use AI to create measurable results. Together, we cut through the noise and talk about what AI really is, what it isn't, and how interior designers can start using it right now in practical, business-focused ways.We cover everything from project management to sourcing, marketing, client communication, and even forecasting trends—showing you how AI can save you time, reduce stress, and free you up to focus on the creative work you love. Matt also shares his human-centered approach to AI, why it should enhance relationships, not replace them and what every designer needs to know to stay ahead without getting overwhelmed.What You'll Learn in This Episode:What AI actually is (in plain English) and why it matters for designersEveryday ways you're probably already using AI without realizing itHow AI can go beyond email templates to streamline sourcing, client communication, and project managementThe role of AI in marketing, trend forecasting, and growing your design businessHow to start small and safe with AI, even if tech feels intimidatingWhy AI should enhance your client experience and your team's workflow, not replace themWhether you're curious about AI, feeling overwhelmed by the buzz, or ready to start experimenting in your business, this episode is packed with insights and actionable takeaways to help you harness AI in a way that feels authentic, strategic, and profitable.In just one focused hour, we'll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You'll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.This is your chance to get real answers to the questions you've been dying to ask—from someone who's actually been there.Book your session as you need it—no strings attached.Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspacesLaura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. The Business of Beautiful Spaces I @thebusinessofbeautifulspacesThornton Design I @thorntondesign
In this high-energy episode of Rethink Real Estate, Ben Brady, CEO of Harcourts Auctions, sits down with Chris Cochran, Director of Marketing, to unpack a next-level strategy for winning competitive listings — using AI to transform your listing presentations and impress even the toughest sellers.Ben and Chris dive into the psychology behind preparation and presentation, revealing how you can differentiate yourself long before you even walk through the seller's front door. From sending a photographer to capture pre-presentation property photos to leveraging AI image enhancement tools like Gemini or DALL·E for before-and-after visuals, they explore how small touches of innovation can create massive impact.The conversation also gets tactical — how to assess seller personality through early engagement, how to position “preparation” as your unique value proposition, and why the three P's of success — Preparation, Product, and Price — are the foundation of every standout listing pitch. Plus, they share how to overcome objections, use visuals to build credibility, and stay ahead of competing agents in a crowded market.Whether you're trying to break into luxury listings or simply need an edge in your next pitch, this episode delivers actionable ideas to help you compete smarter, present better, and close with confidence.Timestamps & Key Topics[00:00:00] – Introduction: The Strategy Behind a Standout Listing Presentation[00:01:00] – Why Preparation Is the Hidden Differentiator in Real Estate[00:02:10] – The Power of Pre-Presentation Photos & Custom Proposals[00:04:00] – How to Read Sellers: Engagement, Personality & Motivation[00:05:30] – Using AI Tools (Gemini, DALL·E) to Enhance Listing Visuals[00:06:15] – The Three P's of Real Estate: Preparation, Product & Price[00:07:10] – Framing the Conversation: Competing vs. Marketing[00:08:00] – Staging, Presentation & Small Touches That Win Listings[00:09:10] – How AI Can Elevate Brochures, Staging, and Buyer Imagination[00:10:30] – Breaking into Luxury Markets with Innovative Listing Tactics
Are you ready to face the AI facts about what it really takes to lead in the age of disruption? If you're a CEO or senior leader trying to navigate the chaos of AI transformation, this episode is your roadmap. Jim Schleckser sits down with Geoff Woods, bestselling author of The AI-Driven Leader, to reveal the hard truths and surprising opportunities behind AI adoption. You'll see how Geoff went from leading a global industrial powerhouse to helping executives turn AI into their ultimate competitive advantage. You'll discover how to: Use AI as a thought partner to sharpen strategy and decision-making. Separate hype from the AI facts that actually drive performance and growth. Lead your team through change with clarity, confidence, and purpose. Listen now to uncover the AI facts that can transform how you think, lead, and compete in the years ahead. Check out: [00:10:45] – The Skill That Changes Everything: Geoff shares the career-defining advice that led him to focus on mastering skills that stay valuable no matter how technology evolves—setting the stage for his journey into AI leadership. [00:38:20] – The "AI Boardroom" Breakthrough: Hear how Geoff helped a CEO save his executive team's jobs by using AI to simulate board members' personalities and predict meeting outcomes—a real-world example of AI as a strategic thought partner. [01:12:05] – The 100x Value Lesson: Geoff reveals how his assistant used AI to multiply her impact and redefine her role, illustrating what it means to become an AI-driven leader instead of just an AI user. About Geoff Woods Geoff Woods is the #1 international bestselling author of The AI-Driven Leader, host of the AI-Driven Leader podcast and the Founder of AI Leadership where he empowers leaders to harness AI, escape operational overwhelm, and think strategically to accelerate growth. As the former Chief Growth Officer of Jindal Steel & Power, his guidance helped their market cap grow from $750 million to over $12 billion in four years. He also co-founded the training and consulting company behind The ONE Thing, where he coached and advised companies with annual revenues from $10 million to $60 billion.
As more shoppers hand off purchasing decisions to AI, PwC's Carla DeSantis shares how brands can win in an era where algorithms – not aisles – drive discovery and purchase
Welcome to season 4, episode 5 of the Stock Trading for Beginners Podcast!When I first started trading, I felt totally overwhelmed staring at price charts without knowing when to enter. Then I discovered a one-rule strategy that changed everything: only buy at support. After six months of trading real money, my portfolio jumped 144%, and I only spent minimal time scanning charts. In this episode, I break down this simple, stress-free approach that delivers real results—no fancy setups required. Listen to get the framework, then check out our free trading group for video lessons and examples.Resource:Join our FREE Skool group: https://www.skool.com/tradingKey Topics:Building a Watchlist of Bullish Stocks I start by explaining how to spot bullish stocks without needing screeners or scanners. Use AI tools like Grok or ChatGPT to generate a list of 30-50 stocks in trending sectors (e.g., Palantir, Tesla, Amazon). Plug them into TradingView, check for higher highs and higher lows on the weekly timeframe, and use the Ichimoku Cloud for a quick bullish/bearish confirmation—above the cloud with a green future cloud means it's a keeper.Learning from Past Mistakes with Market Structure I share my own story with Tesla: It hit an all-time high around $414.50 in late 2021, then shifted to bearish lower highs and lows, dropping to $100 by January 2023. I held through massive unrealized losses because I ignored technicals and focused only on fundamentals. Fast-forward to now in late 2025, and Tesla's showing positive structure, building a base above that old $414.50 resistance—proving why bullish market structure keeps you on the winning side.Identifying Support Zones for Safe Entries Once you've confirmed a bullish trend, I dive into finding support zones where buyers step in and prices are likely to hold. Use historical price data (like old resistance turning into support), plus tools like the Ichimoku Cloud, Fibonacci retracements, and Gann squares. Don't fear pullbacks in bull markets—they're prime buying opportunities for better risk-reward. I emphasize accumulating shares here to keep things low-stress.Taking Profits at Resistance (or Holding for Momentum) Finally, I cover when to sell: at resistance zones identified the same way as support—historical levels and indicators. If you like trading in and out, lock in gains here to avoid mistakes. Personally, I prefer holding through volatility in bullish stocks to ride the momentum, but either way, never buy at resistance.TakeawaysThis boils down to one rule: only buy at support in bullish stocks—it's shockingly simple but tough with emotions in play. I've seen great results personally, and beginners in our group are up and running with positive gains in weeks. Trading doesn't have to be overwhelming; this strategy proves it.Join the Skool group at https://www.skool.com/trading for our free course with video modules, weekly analysis, a list of 30 bullish stocks, and community support to see this in action.Send me some feedback!Join Our Free Community on Skool:https://www.skool.com/trading
Feeling overwhelmed as a new **entrepreneur**? Discover how **automation** can streamline your workload and boost **productivity**. Set up a simple AI system with these **ai tools** to automate tasks for your **small business** and improve efficiency, giving you more time to focus on growing your **online business** with the right **business tools**.▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkit*[SUBSCRIPTIONS I RECOMMEND]*ABOBE CREATIVE SOFTWARE - VIDIQ (AI Creation and SEO) - https://vidiq.com/robbjarrett Motion Array (Assets) - Envato (Assets) - OPENART (AI Creation Tools)BEACONS: https://beacons.ai/signup?c=robbjarrett*[PRODUCTS I RECOMMEND]*SM7B Microphone - https://amzn.to/47AuKREMV7+ Microphone - https://amzn.to/3V7LRmABLUE YETI Microphone - https://amzn.to/3V7LRmAOBSBOT Webcam - https://amzn.to/4mcWhMFDJI Action Cam - https://amzn.to/3V44gk7DJI OSMO Gimbal - https://amzn.to/3V44gk7NEEWER Lights - https://amzn.to/4pfvMJe
Send us a textStorytelling has always been at the heart of human connection - it's how we share meaning, build trust, and make sense of the world around us. But in the age of artificial intelligence, how do we keep our stories human?In this episode of Marketing Espresso, I'm joined by writer and brand storytelling expert Nimarta Verma to unpack the role of AI in content creation and what it means for the future of storytelling. We explore whether AI can truly replicate human emotion, how it's changing the way we communicate, and why creativity still matters more than ever.Nimarta shares some powerful examples, including how AI-generated content often misses the emotional nuance that makes stories memorable. From writing birthday cards to wedding vows, we talk about where the line sits between helpful automation and losing our human touch entirely.This conversation is for anyone who creates content - whether you're a marketer, business owner, or creative - and has wondered how to balance efficiency with authenticity.Key Takeaways:AI can help with structure and polish, but it can't replace lived experience or emotional connection.When you outsource creativity, you risk disconnecting from your brand and your purpose.Your personal stories - your memories, your reflections, your lessons — are irreplaceable assets in your content.Writing is thinking. The process itself nurtures creativity and helps you connect to your own message.Don't outsource the heart of your work. Use AI to assist, not replace, your creative process.Actions:Reflect on your last few pieces of content - did they come from your lived experience or from a machine?Revisit a key story from your business journey and write it out in your own words before asking AI to refine it.If you're using AI, set boundaries. Decide which parts of your process it supports, and which remain fully yours.Make time for creative writing, even 10 minutes a day helps you stay connected to your voice and ideas.Connect with NimartaDownload: "How To Lead with Trust through StorySharing™ — in 5 Simple Steps" https://disruptor-brand.kit.com/leadwithtrustLinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
What should a law firm owner do today to protect personal income five years from now? In this conversation, Sam Mollaei, Esq. shares how he scaled to six firms, signing 1,000 to 1,200 cases per month while working 25 to 30 hours a week. The playbook blends AI-enabled intake, an org chart that creates freedom, and disciplined media buying that tracks results to the dollar. You will hear how to shift from referrals to predictable business generation, why 99 percent of Sam's current ad spend is on Meta, how to calculate true cost per acquisition, and why document collection is the hidden bottleneck AI can fix next. If you feel the check engine light blinking on your practice, this episode shows you what to change now.Key TakeawaysFreedom comes from structure. An accurate org chart, not more revenue, creates time freedom for owners.Think like an owner, not an operator. Work with COOs and directors and focus your energy on strategy, marketing, and automation.Business generation is the moat. Firms that master client acquisition will outlast firms that wait for referrals.Track to the penny. Monitor spend, leads, qualified leads, signed cases, CPA, and ROI by channel, campaign, and asset.Practical CPA math. Up to one-third on marketing and roughly one-third on operations can work if delivery is efficient. Aim for profitable CPA by practice type and market.Go where scale lives. Sam currently allocates the vast majority of spend to Meta and targets state, multistate, or national rather than a single city.Intake is a system. Use AI to contact instantly, qualify with 3 to 4 questions, and auto-book qualified prospects for top intakers.Fix the survival rate. After signing up, AI can drive document collection and client follow through which determines how many cases reach the finish line.Urgency beats perfection. Keep a standing R and D budget, test quickly, delegate experiments, and decide fast.Prepare for leaner teams. AI will compress headcount across repetitive and text-heavy tasks. The best lawyers will run the business and perform high-level work.Resources MentionedCRM and automation: Legal Funnel, HubSpotCall tracking and recording: CallRailTelephony and call analysis: AlowareAutomation. Zapier or MakeAI research tools. Grok and similar agents for deep research and decision supportFeatured Guest: Sam Mollaei, Esq.Founder of My Legal Academy, serial law firm entrepreneur, and industry leader in automating legal client acquisition. Sam has helped over 1,400 law firms build predictable growth systems through marketing automation, AI, and intake optimization.“Winning today is business generation plus AI plus speed of implementation.”Get in touch with Sasha Berson: https://growlaw.co/sasha-bersonhttps://www.linkedin.com/in/aleksanderberson/
It's YOUR time to #EdUpIn this episode, part of our Academic Integrity Series, sponsored by Integrity4EducationYOUR guests are Kaela Lindquist, Associate Dean of Students and Director of Student Accountability & Conflict Resolution, & Amy S. Kelso, Senior Associate General Counsel, Office of Legal Affairs, The University of North Carolina at CharlotteYOUR cohost is Thomas Fetsch, CEO, Integrity4EducationYOUR host is Elvin FreytesHow does a 32,000 student research university manage academic integrity when students say "I didn't want to download ChatGPT because I thought you'd catch me cheating"?What happens when you shift from transactional punishment to transformational education & create remediation outcomes instead of just failing students who violate academic integrity policies?How does a unique attorney administrator partnership prevent legal issues before they happen & why is trust more important than catching cheaters in preparing students for the real world?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then subscribe today to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025!
What if the most powerful tool for saving time, making money, and transforming your life was already right in front of you? And yet you're most likely using it incorrectly or not using it at all. That tool is AI – artificial intelligence. Have you noticed: it seems like everybody is talking about AI everywhere you turn? You're already living with it every single day, whether you notice it or not. So, you might as well be the one in charge of how you use it. That's why Mel has been searching for the right expert to come on the show to empower you, step by step, on how you can best use AI to benefit your life. That's what you'll hear today from Allie K. Miller, who Mel calls “The AI Whisperer” because she is in the ear advising some of the world's leading brands on AI. Allie launched the first multimodal AI team at IBM, was the Global Head of AI for Startups and Venture Capital at Amazon Web Services, is the most-followed AI voice on LinkedIn and one of TIME Magazine's 100 Most Influential People in AI. And she isn't here to scare you about artificial intelligence. She's here to show you how to use it in ways that can improve your life, starting today. Allie breaks down how AI actually works, what it can do for your day-to-day life, and how you can use it to make your days better and easier. You don't need to be a coder or a tech person to follow along. Mel is right there with you as a beginner to AI. Allie explains it all clearly, with real-life examples. In fact, if you've ever felt behind on technology or overwhelmed by the hype, this episode will leave you feeling empowered. It's time for a real, human conversation about AI – one that will give you the truth, the confidence, and the step-by-step moves that will help you take control of your time, your money, and your life. For more resources related to today's episode, click here for the podcast episode page. If you liked the episode, check out this one next: How to Get Things Done, Stay Focused and Be More ProductiveConnect with Mel: Get Mel's newsletter, packed with tools, coaching, and inspiration.Get Mel's #1 bestselling book, The Let Them TheoryWatch the episodes on YouTubeFollow Mel on Instagram The Mel Robbins Podcast InstagramMel's TikTok Subscribe to SiriusXM Podcasts+ to listen to new episodes ad-freeDisclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this candid conversation, we dive into real user experience with our automotive shipping platform, Auto Hauler Exchange. Jeff and Luke share their straightforward assessment of the service, highlighting what works well and where there's room for improvement. Key Discussion Points: - Transparency in pricing and platform fees - How our platform differs from traditional shipping brokers - The arbitrage model vs. direct pricing - A shipper's perspective on competitive rates - Why clear pricing matters in the auto transport industry Whether you're an independent dealer looking for reliable vehicle transport solutions or a shipper evaluating new platforms, this honest review provides valuable insights into how modern auto transport technology is changing the game. Subscribe for more candid industry conversations
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