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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:
In episode 708, Megan chats to Hanelore Dumitrache and Mariska Ramondino about using artificial intelligence to streamline workflows, understand your audience, and create a more impactful blogging business. Hanelore Dumitrache Hanelore Dumitrache is a food blogger, tech entrepreneur, AI educator and author. Her work tries to bridge the gap between technology and the blogging world. As the founder of Whimzi AI, she's currently developing AI-driven tools for food bloggers and content creators. Her food blog SugarYums focuses on East Asian street food and desserts. Mariska Ramondino Mariska Ramondino is an international fiscal tax lawyer turned business consultant and now a food blogger with a consulting business on the side. Through her blog, she shares her passion for nutritious home-cooked meals and a more balanced lifestyle. She also offers writing and consulting services for fellow bloggers. Additionally, Mariska is a partner and co-founder of Whimzi AI, a tech-driven company providing custom AI solutions and AI-powered analytics for food bloggers. In this episode, you'll learn how to harness the power of AI to save time, make data-driven decisions, and deliver better user experiences on your blog. Hanelore and Mariska share their favorite strategies, tools, and mindset shifts to help you move past fear and use AI to grow a smarter, more efficient blogging business. Key points discussed include: - AI isn't a threat—it's an opportunity: Embracing AI can help food bloggers develop more well-rounded businesses and better serve their audiences. - Start by identifying what you don't love doing: Use AI to take over repetitive or tedious tasks like writing pin descriptions, social captions, or analyzing data. - Analyze your data with ease: ChatGPT can interpret your Google Analytics and ad reports to surface trends, content gaps, and monetization opportunities. - Build authority through topic clusters: Use AI to identify your strongest-performing content and build strategic clusters to boost topical authority and improve EEAT. - Use reader questions to fuel content ideas: Input comments and questions from your blog or social media into ChatGPT to identify missing content or new recipe opportunities. - Incorporate AI into your workflow as a virtual team: Assign AI roles like content strategist, SEO assistant, or copywriter to streamline weekly blog tasks. - Set and stick to your goals with AI support: Use AI to map out your time, reset your mindset, and stay accountable to your personal and business goals. Connect with Hanelore Dumitrache Website | Instagram Connect with Mariska Ramondino Website | Instagram
Use AI to supercharge your productivity with Owll: https://owll.onelink.me/4U4T/b9qi2xgv This video is sponsored by Owll. Disclaimer: ALUX INC will receive financial compensation from Owll if you choose to take advantage of this exclusive offer. Redeem one-month trial of OWLL: Download and open "Owll" APP, find "Help Center - Feedback" and leave a message saying "ALUX one-month trial redemption" with your email address, platform, account name.
In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.Check out Zik Analytics here and use code ‘WinningWithShopify' to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGIf you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Key Takeaways:0:00 Introduction & About Nahar1:32 How Zik Analytics Integrates with E-Commerce5:18 What To Do With Data driven product research6:51 The Importance of USPs in e-commerce10:37 How to Use AI in your business14:24 Drop Shipping and Brand Experience18:08 Ways Dropshippers Can Understand Their Audience26:04 The Future of AI for DropshippingSupport the show
I've seen firsthand how AI can improve communication and even enhance patient care in my practice. Although it's making my life easier, I have come to learn that many orthodontists and their teams are still hesitant to fully adopt it.The potential is huge, from creating content to improving communication with patients and managing your practice more effectively.AI can help you and your team be more productive, make fewer mistakes, and work smarter. It is no longer a buzzword but a tool that can take your practice to the next level.In this episode, I share simple ways you can start using AI today to improve your workflow, save time, and set your practice up for success.Key TakeawaysIntro (00:00)AI in everyday practice (00:34)Few people use AI on a daily basis (01:28)Use AI for tasks like content creation and communication (02:16)You must encourage your team to adopt AI (04:18)AI usage fun within a team (05:15) Additional Resources- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals Learn how top mortgage professionals are using AI and high-authority backlinks to rank #1 on Google and ChatGPT—and close more deals in today's competitive market. If you're a loan officer or mortgage broker looking to generate high-quality leads, dominate local SEO, and grow your referral network, this episode breaks it all down. What You'll Learn: How to reverse engineer your local competitors to boost your rankings The backlink strategy that helps mortgage pros get featured on Google and ChatGPT How to get your business listed on Fox, NBC, and major news sites for SEO power The role AI plays in content, authority, and online visibility Proven methods to attract more clients and close more loans using SEO This is the proven SEO and AI strategy used by today's top-producing loan officers to stay ahead of the competition and close more loans. Ready to get your mortgage business ranked? Book a free strategy call now at www.LOReferrals.com
Drowning in email? In this episode, Scott shares 5 powerful tactics to reduce your email load by up to 15 hours a week—without losing control or dropping the ball with clients. If email is eating your productivity, these tactics will help you win back time and improve client experience—all without working longer hours. You'll learn: Centralize with One Inbox - Combine your team's communication into a single email inbox to cut back on missed messages, unnecessary forwarding, and confusion. Flag What Matters - Have your assistant—or yourself, if you're solo—screen and flag only the emails that truly need your attention. Use AI to Draft Replies - Tools like Fixer.ai can read full threads and generate smart drafts that match your tone and style. It's easier to edit than create from scratch. Record and Summarize Meetings Automatically - Let tools like Fixer join your Zoom or Teams calls, take notes, and create summary emails—saving time on handoffs and follow-ups. Kill Feedback Loops with Video - Stop the endless back-and-forth. Use pre-recorded or custom videos to answer common questions with clarity and context. Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my 3-2-1 Thursday Email I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.
(00:00) Adam 12 puts his foot down after Zolak after made some comments to 12 when the station went down for a couple minutes yesterday. (17:42) Red Sox reportedly used an AI Bot to conduct five rounds of interviews for front office candidates. (30:58) Fred revisits Matt Patricia's failures as head coach of the Detroit Lions. Then Callahan adds his comments on some more behind the scenes dysfunction with Patricia towards the end of his time with the Patriots. CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardy For the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston’s home for sports!
This special remastered episode of the Lawyerist Podcast features Stephanie's conversation with Geoff Woods, author of The AI-Driven Leader. We're re-releasing it due to positive feedback on the depth of this discussion, ensuring you'll gain new insights and "aha!" moments with every listen. In this episode, we explore AI's transformative power, viewing it not as a threat, but as a liberator that enhances our work. We dive into the five core human skills to emphasize in an AI-driven world: strategic thinking, problem-solving, communication, collaboration, and creation. We demonstrate how to leverage AI strategically, from evaluating business plans to acting as a growth-minded board member, and you'll hear how we're integrating AI into our own leadership meetings. Geoff shares real-world examples of using AI as a "thought partner" to stress-test major strategic decisions, even creating an "AI board of advisors." He also provides practical applications for lawyers, such as using AI to review NDAs, stress-test legal arguments, and role-play closing arguments with AI as your jury. To guide your own AI journey, Geoff outlines his "CRIT" framework (Context, Role, Interview, Task) for effective prompting and highlights the importance of understanding AI model settings for data privacy and confidentiality. Listen to our other episodes on the AI revolution: #555: How to Use AI and Universal Design to Empower Diverse Thinkers with Susan Tanner Apple Podcasts | Spotify | Lawyerist #553: AI Tools and Processes Every Lawyer Should Use with Catherine Sanders Reach Apple Podcasts Spotify Lawyerist #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalaki and Conrad Saam: Apple Podcasts | Spotify | Lawyerist Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. The AI-Driven Leader Chapters/Timestamps: 0:00 - Episode Introduction and Why This Remastered Version is Special 1:22 - AI as the Next Big Shift for Lawyers 6:28 - Geoff Woods: Redefining Leadership in the AI Era 9:11 - The Five Core Human Skills Enhanced by AI 10:36 - Strategic AI: Beyond Basic Tasks 14:24 - AI as Your Strategic Thought Partner 19:47 - Navigating AI: Threat vs. Opportunity for Lawyers 20:56 - Practical AI Applications: NDA Review and Valuation 28:51 - Building Your AI Habit: The "CRIT" Framework 32:19 - AI Security and Data Privacy for Legal Professionals 34:40 - The Risk of Inaction and Building the Future Firm
From assisted living to luxury living—this investor knows how to turn vision into value. He's turned a $3M facility into a $30M boutique resort, built multifamily projects worth over $12M, and even landed a New York Times feature. Now he's looking to JV, advise, and share the pie—bring a good deal, and let's win together!
Summary: In this episode of the Be a Smarter Homeowner podcast, hosts Beth Dodson and John Bodrozic discuss the importance of financial visibility for homeowners through the use of Homeowner AI. They explore how homeowners can track their home value, equity, and expenses, emphasizing the need for ongoing financial awareness. The conversation includes a demonstration of the Homeowner AI platform, showcasing its features that help users make informed financial decisions regarding their homes. The hosts stress the significance of understanding both the emotional and financial aspects of homeownership, and how AI can empower homeowners to manage their properties more effectively. Takeaways Homeownership is both an asset and a lifestyle. Financial visibility is crucial for making informed decisions. Tracking home equity helps in understanding net worth. Home expenses can significantly impact lifestyle choices. AI tools can simplify financial tracking for homeowners. Investing in home projects can increase property value. Understanding market conditions is essential for homeowners. Regularly updating financial information is key to smart management. Homeowner AI provides valuable insights into property finances. Consulting with experts is important for accurate financial planning. Sound Bites "Your home is your largest financial asset." "Your home is both an asset and a lifestyle." "Understanding your equity is essential." "Stay on top of your home finances." "AI can help track your home value." "Use AI for smarter financial discussions." "Be a smarter homeowner with AI tools." Chapters 00:40 Introduction to Homeowner AI 03:29 Understanding Home Finances 07:19 The Importance of Financial Visibility 12:57 Tracking Home Equity and Expenses 14:51 Demonstrating Homeowner AI Features 20:38 Project Values and ROI 24:41 Using AI for Financial Analysis 31:32 Conclusion and Future Insights
This special remastered episode of the Lawyerist Podcast features Stephanie's conversation with Geoff Woods, author of The AI-Driven Leader. We're re-releasing it due to positive feedback on the depth of this discussion, ensuring you'll gain new insights and "aha!" moments with every listen. In this episode, we explore AI's transformative power, viewing it not as a threat, but as a liberator that enhances our work. We dive into the five core human skills to emphasize in an AI-driven world: strategic thinking, problem-solving, communication, collaboration, and creation. We demonstrate how to leverage AI strategically, from evaluating business plans to acting as a growth-minded board member, and you'll hear how we're integrating AI into our own leadership meetings. Geoff shares real-world examples of using AI as a "thought partner" to stress-test major strategic decisions, even creating an "AI board of advisors." He also provides practical applications for lawyers, such as using AI to review NDAs, stress-test legal arguments, and role-play closing arguments with AI as your jury. To guide your own AI journey, Geoff outlines his "CRIT" framework (Context, Role, Interview, Task) for effective prompting and highlights the importance of understanding AI model settings for data privacy and confidentiality. Listen to our other episodes on the AI revolution: #555: How to Use AI and Universal Design to Empower Diverse Thinkers with Susan Tanner Apple Podcasts | Spotify | Lawyerist #553: AI Tools and Processes Every Lawyer Should Use with Catherine Sanders Reach Apple Podcasts Spotify Lawyerist #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalaki and Conrad Saam: Apple Podcasts | Spotify | Lawyerist Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. The AI-Driven Leader Chapters/Timestamps: 0:00 - Episode Introduction and Why This Remastered Version is Special 1:22 - AI as the Next Big Shift for Lawyers 6:28 - Geoff Woods: Redefining Leadership in the AI Era 9:11 - The Five Core Human Skills Enhanced by AI 10:36 - Strategic AI: Beyond Basic Tasks 14:24 - AI as Your Strategic Thought Partner 19:47 - Navigating AI: Threat vs. Opportunity for Lawyers 20:56 - Practical AI Applications: NDA Review and Valuation 28:51 - Building Your AI Habit: The "CRIT" Framework 32:19 - AI Security and Data Privacy for Legal Professionals 34:40 - The Risk of Inaction and Building the Future Firm Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we're taking a deep dive into the powerful ways artificial intelligence (AI) is transforming hormonal health care. From smarter symptom tracking to truly personalized support for thyroid, menopause, and weight loss, AI could be the missing piece in your health journey! Learn how AI is helping doctors spot patterns, optimize treatment, and customize treatment recommendations. We'll also explore how, even if you're a beginner, you can quickly and easily get started with AI to help you understand your condition, stay organized, and get useful tools and resources to make your thyroid, hormonal, or weight loss care a total success! And no tech expertise is required! If you're navigating brain fog, fatigue, hot flashes, or stubborn weight, tune in to discover how AI can help you take control and finally get the answers your body's been asking for.✨ NEED MORE INFORMATION? READ PALOMA'S FREE GUIDE!Read Paloma's free in-depth online guide: How to Use AI to Take Control of Your Hormonal Health.https://www.palomahealth.com/learn/ai-for-hormonal-health ABOUT PALOMA HEALTH:Paloma Health is an online medical practice focused exclusively on treating hypothyroidism. From online visits with your provider to easy prescription management and lab orders, we create personalized treatment plans for you. Become a member, or try our at-home test kit and experience a whole new level of hypothyroid care. Use code PODCAST to save $30 at checkout.Disclaimer: The $30 discount is only valid for first-time Paloma Health members and test kit users. Coupon must be entered at the time of checkout. Become a Paloma Member:https://www.palomahealth.com/pricing-hypothyroidism Paloma Complete Thyroid Blood Test Kit:https://www.palomahealth.com/home-thyroid-blood-test-kit
AI isn't limited to content generation, it's your A-player you haven't called off the team bench—yet. Anne Murphy's AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business. As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to create more spaciousness in their business, higher-quality client work, and accelerated revenue with less human-powered effort. Inside this episode we discuss: What an AI-first business actually looks like Uncommon AI functions you can utilize in your business The secret reason women are naturally better at working with AI If you want to work less and scale faster without compromising excellence, this episode is your practical AI roadmap. Connect with Anne: https://sheleadsai.ai/ https://www.linkedin.com/in/she-leads-ai/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
AI may be fast, smart, and shockingly efficient. But is it truly intelligent? In this thought-provoking solo episode, I explore a powerful and timely idea: the future belongs to those who change the game entirely, not those who keep trying to outrun AI at what it does best. Freelancers and creative professionals are feeling the pressure. AI can now write emails, analyze data, and churn out decent content in seconds. But there's something artificial intelligence can't do: think, discern, feel, and create the way you can. I introduce the concept of “meta-talents” — the higher-order human skills that AI can't replicate — and explain how freelancers can leverage them as a unique competitive edge. What You'll Learn Why AI is making mediocrity obsolete... and what that means for your freelance business The difference between pattern-matching intelligence and true human discernment A breakdown of the 7 meta-talents that set you apart (and why they matter more than ever) How to integrate AI tools strategically without losing your voice or value A practical approach for using AI as a creative amplifier, not a replacement Key Insights and Takeaways AI isn't your competition; it's your complement AI excels at narrow, pattern-based tasks. But it lacks judgment, taste, empathy, and original thought. That's your domain. Your meta-talents are your unfair advantage These include: Taste – Recognizing quality and nuance Discernment – Knowing what matters and why Curation – Synthesizing the best of the best Point of View – Expressing what only you can say Strategic Decision-Making – Choosing wisely amid uncertainty Emotional Intelligence – Reading people and context Pattern-Breaking – Innovating beyond the obvious Writer A vs. Writer B Both use AI, but Writer B asks better questions, brings unique experience to the table, and produces content that's unmistakably human. That's the kind of work clients will still pay premium fees for. Use AI for scaffolding, not soul Let AI handle the grunt work so you can focus on insight, creativity, and strategy. In other words, the things it can't do. This isn't about efficiency. It's about amplification. Action Steps You Can Take This Week Conduct a “Meta-Talent Audit” Which of the seven meta-talents do you lean into most? Which ones need development? Try the “Discernment Challenge.” Use AI to generate options (e.g., headlines or content ideas) Then ask: Which ones truly fit this audience at this moment? Why? Reframe your use of AI Next time you use a tool like ChatGPT, don't just accept the output. Ask: What would make this mine? Where can I add taste, voice, or nuance? Start building your POV Journal daily to explore your thinking, beliefs, values, and unique insights. Ask: What do I see that others don't? Memorable Soundbites “AI can suggest. But it can't discern.” “Use AI for scaffolding—not soul.” “The future belongs to those who pair their meta-talents with smart tools.” “AI doesn't make you replaceable. It makes you irreplaceable—if you let it.” Listener Challenge This week, block off 30 minutes and reflect: What's your unique value that no AI can replicate? How are you developing and showcasing that? What's one small action you can take to lean into your meta-talents? Start now, because the era of “good enough” is over. And your human edge has never been more powerful. If this episode resonated with you, share it with a fellow freelancer who's navigating the evolving AI landscape. And don't forget to subscribe so you never miss an episode packed with insights to help you earn more in less time… doing work you love.
Should robots be writing your emails to other humans? We're living in the golden age of AI tools that can craft perfect emails, write compelling pitches, and even schedule our social interactions. But what happens when every conversation starts with a robot's words instead of our own messy, imperfect thoughts? Alex Sanfilippo from PodMatch.com made a comment on social media that made me question everything about how I communicate professionally. While AI can polish our grammar and soften our tone, are we accidentally creating a world where genuine human connection becomes extinct? This conversation explores the nuanced line between using AI as a helpful assistant versus letting it replace the authenticity that makes relationships actually work. Listen now to discover when AI helps and when it hurts your human connections. Topics Discussed: The spray-and-pray AI problem - Why generic AI-generated outreach emails are killing authentic networking Smart AI use cases for content creators - From transcription to keyword research that actually saves time The personal trainer vs. robot debate - Why some human accountability can't be replaced by algorithms PodMatch's AI integration strategy - How to enhance matching without losing the human element AI as a fitness and nutrition coach - Using tools like Grok to analyze health reports and track progress The blank page problem solution - How AI can unstick your creative process without doing the work for you Email tone adjustment techniques - When it's smart to let AI soften your professional communication style Interview preparation evolution - Why organic conversation beats scripted questions every time The accountability partnership gap - What AI still can't provide in personal development Future-proofing authentic relationships - Setting boundaries on where AI belongs in human interaction ---- GUEST WEBSITE: PodMatch.com/free ---- MORE FROM THE FIT MESS: Connect with us on Threads, Twitter, Instagram, Facebook, and Tiktok Subscribe to The Fit Mess on Youtube Join our community in the Fit Mess Facebook group ---- LINKS TO OUR PARTNERS: Take control of how you'd like to feel with Apollo Neuro Explore the many benefits of cold therapy for your body with Nurecover Muse's Brain Sensing Headbands Improve Your Meditation Practice. Get started as a Certified Professional Life Coach! Get a Free One Year Supply of AG1 Vitamin D3+K2, 5 Travel Packs Revamp your life with Bulletproof Coffee You Need a Budget helps you quickly get out of debt, and save money faster! Start your own podcast!
Our guest in this episode is the returning Dr. Islam Gouda, a global brand ambassador and marketing mentor from Egypt. Islam previously appeared on Episode 660, where we had a fantastic chat about building authentic relationships through ethical marketing, aligning brand values with customer ethos, and the critical role of human connection.This time, Islam is back to explore how we can uphold those same principles in the age of AI. He explains how we can embrace AI's power without sacrificing the authenticity and intuition that truly connect with customers. Islam offers a brilliant framework for treating AI as an assistant, not a replacement, ensuring our marketing remains valuable and real.Key points discussed include:* AI is your assistant, not your expert; use it to enhance your unique skills, not replace them.* Human creativity is a rare "nature-bred pearl," far more valuable than AI's generic "artificial pearl" output.* Use AI for research and brainstorming, but always maintain human oversight and a healthy dose of distrust.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Dr Islam GoudaIt was a genuine pleasure to welcome Dr. Islam Gouda back to the Innovabuzz podcast. So much of our world has shifted since his last appearance, especially with the explosion of Artificial Intelligence into our daily marketing lives. As a marketing mentor and AI enthusiast himself, Islam offered a powerful and refreshingly grounded perspective on how we, as business owners and marketers, can navigate this new frontier without losing the one thing that truly sets us apart: our human connection.The conversation kicked off with a critical warning. Islam pointed out that AI, for all its power, carries a significant risk: it can make us all look and sound the same. In its quest for perfection, AI can strip away the unique personality and the authentic voice that defines a brand. If we are not careful, we risk dissolving into a sea of "impeccable" but ultimately generic content, losing the very essence of what makes customers connect with us on a human level.Championing the "Marketing Gut"So, how do we fight this trend towards standardization? Islam argues it all comes down to valuing our own foundational expertise, what he wonderfully calls the "marketing gut". He shared a brilliant analogy, comparing AI's arrival in marketing to the introduction of Excel for accountants. Back then, accountants were afraid of becoming obsolete, but Excel didn't replace them; it empowered them. It became a tool that allowed them to be better at their craft.That is precisely how we should view AI. It is not a replacement for our knowledge, our understanding of our customers, or our strategic intuition. If you don't have that solid marketing foundation, you are simply feeding a machine and hoping for the best. True magic happens when human expertise guides the tool, not the other way around.The Parable of the Two PearlsTo drive this point home, Islam shared a powerful metaphor that has really stuck with me. He compared AI-generated content to an "artificial pearl". It might look perfect and be easy to produce in mass quantities, but its value is inherently limited. Human-generated output, on the other hand, is like a "nature-bred pearl". It is rare, unique, and sometimes imperfect, but its intrinsic value is exponentially higher.This parable is a profound reminder for all of us in the marketing space. Are we striving to produce cheap, artificial pearls that are easily replicated, or are we cultivating the unique, valuable, nature-bred pearls of human creativity and strategy? The answer to that question will define the future of our brands.Wielding the Tool Wisely: AI as Your Research AssistantThis does not mean we should shun AI altogether. In fact, when used correctly, it is an incredibly powerful assistant. Islam and I discussed how AI can be a game-changer for the research phase of any project. It can synthesize competitor data, analyze customer sentiment, and explore messaging angles in minutes, a process that used to take days.By treating AI as a brainstorming partner or a research engine, we can supercharge our strategic work. It can give us five different ways to approach a problem or pull together a comprehensive report, freeing up our time and mental energy to focus on the high-level thinking that only a human can do.Keeping the Human in ControlThe key, however, is to always keep the human in control and to maintain a healthy level of distrust. I shared my own recent experience of receiving a cold, dismissive, and clearly AI-written response from a company I had been loyal to for years. It was a perfect example of what happens when the human oversight is removed.Islam stressed that you always need a human eye to supervise the machine, someone who knows the company, understands the customer, and can say, "That's not okay." We cannot afford to put a machine, which is a stranger to our business, in charge of our precious customer relationships. You must have a human making that final call.Conclusion: Don't Fear It, Don't Trust It BlindlySo what is the final takeaway from my fascinating conversation with Dr. Islam Gouda? It is a beautifully balanced piece of advice. Do not fear AI, but also, do not trust it blindly. See it for what it is: a powerful enablement tool.Use AI to augment your skills and to handle the heavy lifting of data analysis and first drafts. Let it make you better, faster, and more informed. But never, ever let it replace your expertise, your intuition, or the genuine human connection that forms the very bedrock of great marketing.In Summary: Dr. Islam Gouda delivers a masterclass in navigating the AI revolution with wisdom and foresight. He reminds us that while AI is a powerful assistant, our true value lies in our "marketing gut" and human creativity. The goal is not to be replaced by the machine, but to become the skilled human who directs it, always prioritizing authentic connection over artificial perfection.The Buzz - Our Innovation RoundHere are Islam's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – The “AI burger” chain in Dubai that uses AI to create recipes, connecting with customers through the shared novelty and intrigue of the concept.* Best thing to integrate AI and human connection – Using AI tools for research and social listening, and brainstorming with it like an assistant to leverage and enhance his own expertise.* Differentiate by leveraging AI – Understand how AI truly works so you can use it as an efficient tool to assist you, without placing too much trust in it.ActionApproach AI without fear or blind trust. Consciously use it as an "enablement tool". Start this week, treating it as an assistant with the specific goal of making you better at your craft, not replacing your invaluable human expertise.Reach OutYou can reach out and thank Islam on LinkedIn by searching for his profile, “The Marketing Master Islam Gouda,” or by looking for his marketing services online. You can also find him on social media.Links:* Website - Islam Gouda* LinkedIn* Facebook* Twitter - @IslamGouda1* Instagram - @samgouda1* Youtube - @DrIslamGoudaBooks* SMEs and Startups Marketing Guide Through COVID-19, Dr Islam GoudaCool Things About Islam* The "Global Nomad" Vibe: Islam has lived and worked in diverse locations, including Egypt, Dubai, the UK, and the U.S., giving him a truly global perspective. This isn't just about business; it's about a life lived across cultures, which undoubtedly shapes his worldview and marketing philosophy.* The "Marketing Minute Man": Islam's project, which condenses marketing insights into digestible one-minute snippets, is a creative and practical resource for marketers. It reflects his ability to simplify complex concepts and make them accessible to a wide audience.* The "Mentor with a Mission": As a mentor and Global Brand Ambassador, Islam is committed to helping others grow. His focus on leadership and team building shows his dedication to empowering others, which is both inspiring and admirable.* The "Marketing is Life" Philosophy: Islam's belief that marketing is not just a profession but a way of life is a unique and refreshing perspective. It highlights his passion and the depth of his connection to his work, making him stand out from other marketing professionals.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
WEEAI will be used to hire the next host.
Send us a textStruggling to turn your expertise into scroll-stopping content? In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down the hidden gap between being brilliant at what you do… and knowing how to communicate it online. She shares a simple, actionable framework to clarify your message, write with impact, and finally connect with your audience—without ever “dumbing things down.”Inside this episode, you'll learn: How to use AI to fast-track your content creation (05:39) The 5 ways to simplify your content (without losing depth) (08:00) Why LinkedIn, Facebook & Instagram need different content structures (10:59) Sylvia's step-by-step method to write clear, powerful posts (15:28) The biggest content mistakes experts make—and how to fix them (19:22)Tune in if you're ready to go from overthinking your posts… to building real visibility and trust with your audience.Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#58 Master Content Repurposing with AI Tools #44 Top Social Media Mistakes Professionals Make (And How to Fix Them) #39 Smart Strategies to Repurpose Content and Boost Visibility Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! I invite you to join my free workshop: Clients Come Calling: Marketing That Puts You In Demand. Happening on June 25th 11:00 am EST. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel
David discusses the importance of getting your book out in every format possible. Many authors think that they can't afford to create an audio book but David gives some practical insights on how every can use AI voices to create a beautiful listening experience for their readers/listeners.Resource Highlight- A Time to CryDavid and Annie are serving the Lord in the US, Africa, India and South America. Would you consider joining their team? Just click here to get involved. Thanks so much!Show credits:Opening music- Beach Bum Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0http://creativecommons.org/licenses/by/3.0/Closing music- Slow Burn Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0http://creativecommons.org/licenses/by/3.0
Do you talk to AI like it's your therapist? Is it wrong to prefer interactions with a machine over a human? And how is our pursuit of comfort killing our sense of confidence and meaning? Today, Alyson and I discuss the rise of AI as a substitute for friendships and emotional support. We explore why people are forming real bonds with artificial companions, how these tools can actually help, and what we risk when we forget the value of real connection. https://www.thenewmanpodcast.com/2025/06/ai-therapy-connection COACHING → To learn more about coaching with Tripp Lanier visit https://TrippLanier.com → To learn more about working with Alyson Lanier visit https://AlysonLanier.com BOOK → We live in a world with more possibilities than ever before. So why do most men settle for lackluster, cookie-cutter lives that leave them feeling stuck, drained, and uninspired? _This Book Will Make You Dangerous_ is a guide for the rare, few men who refuse to sleepwalk through life. → Visit https://TrippLanier.com/book
If it ever feels like you're doing 17 different jobs just to run your business… you probably are. And here's the truth: most of those jobs can (and should) be automated with AI. In this episode of the Expert Edge, I'm sharing the 5 most effective ways I'm using AI right now in my coaching business. These aren't theories or tools I “might try someday”—this is what's actually working today to save time, generate content faster, and keep me focused on the stuff that really moves the needle. Here's what I break down in this episode: How I use AI to plan and build coaching programs faster (and with more clarity) The tool that turns my voice into a week's worth of content The prompt framework I personally use to get better results from ChatGPT How I'm creating visuals, slides, and marketing assets in minutes—not hours Why my emails and sales pages still sound like me (even when AI writes the first draft) If you've been watching AI from the sidelines or you've dabbled but haven't gone all in, this episode will help you finally put it to work in a way that feels natural (and actually fun). Resources I Mentioned: - Try Wispr Flow here: wisprflow.ai/r/COLIN54 - Preorder my new book One Presentation Away (and get my pre-stage ritual PDF as a bonus): onepresentationawaybook.com A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but we close today at 5pm Pacific. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it >>> Check out the Academy - It's closing TODAY! Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode274 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
“HR Heretics†| How CPOs, CHROs, Founders, and Boards Build High Performing Companies
Today we're sharing an episode of the 10x Recruiting podcast which features guest Samy Aumar, the People Systems Excellence Manager at Qonto, shares his actual AI workflows live with Nolan Church and Siadhal Magos (CEO of Metaview). The goal of this series is to demonstrate practical and attainable AI implementation, especially for those executives at companies with AI mandates (like Shopify and Fiverr). This episode highlights Samy's use of AI agents which can be built without coding skills in just an afternoon, transforming recruiting workflows from 2-3 day processes to same-day execution.Want more AI demos? Subscribe to The 10x Recruiting podcast from Metaview on YouTube, Apple, or Spotify for more interviews like this one.—LINKS:Samy's LinkedIn: https://www.linkedin.com/in/samyaumar/Qonto: https://qonto.com/en—TIMESTAMPS:(00:00) Introduction & Series Launch(00:34) The AI Sophistication Gap(01:34) Key Takeaways Preview(02:03) No Engineers Needed(03:00) B-Minus Outputs Beat Blank Pages(04:19) Episode Introduction(05:17) From Experimentation to Central Workflow(06:00) Use Case 1: AI-Quality Interview Transcripts(07:00) Introduction to Dust AI Agents(07:43) Job Ad Agent Demonstration(09:00) Building Agents Without Coding(11:33) Uploading Intake Notes(13:15) Time Savings: 3 Days to 24 Hours(14:00) Backend Configuration(17:17) Use Case 2: Market Intelligence Agent(19:08) Specialized vs General AI Research(21:22) Research Results & Accuracy(23:42) Managing AI Expectations(26:00) Parallel Processing & Multitasking(28:22) Qonto's AI Mandate(29:27) Champion-Based Implementation(30:33) Hiring for AI Curiosity(31:38) Product Roadmap Inspiration(33:01) Future Vision: Meta Platforms(33:23) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com
Feedback or Questions? Send us a text!1 BIG IDEAYour inner critic doesn't have to run the show. In this episode, I share how I use ChatGPT as a reframing partner to challenge limiting beliefs, rewrite unhelpful narratives, and lead from a grounded, empowered mindset.3 WAYS TO APPLY THISUse the ABC model (Assumptions, Beliefs, Conditioning) to identify where your inner critic got its voiceTry my “Battery Check” to assess your emotional leadership capacity before the day beginsStart a morning mindset rhythm with AI using prompts that reflect your Core Values and leadership goals3 QUESTIONS TO ASK YOURSELFWhat story do I tell myself on hard days?Who originally gave me that narrative—and do I still believe them?What might my Core Values say in response?Download the free “Rewrite the Script” mindset + AI prompt guide: https://www.theintentionaloptimist.com/rewrite This resource includes the exact self-talk phrases I use, journaling prompts to challenge unhelpful beliefs, and ChatGPT conversation starters that help you quiet the noise, challenge old scripts, and lead from your true voice.ENJOYING THE SHOW? LEAVE A RATING & REVIEWApple: scroll to the bottom, choose a rating, and write a review.Podchaser (Android): https://www.podchaser.com/podcasts/stand-tall-own-it-empowering-p-1406762RESOURCES & NEXT STEPSGet your Free Core Values Blueprint: https://www.theintentionaloptimist.com/corevaluesexerciseJoin the Core Values Coaching Program (Beta): https://www.theintentionaloptimist.com/core-values-beta Thrive in '25 Live2Lead TICKETS AVAILABLE: https://www.theintentionaloptimist.com/live2lead-charlottesville-2025 LET'S CONTINUE THE CONVERSATIONDM Andrea on Instagram or LinkedIn: @theintentionaloptimistLet's chat: andrea@theintentionaloptimist.comSHARE THIS EPISODEIf this episode encouraged you, share it with a fellow leader who's ready to lead with courage and confidence.Prefer to watch instead? Catch the full episode on YouTube: https://youtu.be/ZK3-fgAErhs Listen & Subscribe: www.theintentionaloptimist.com/podcast Support the show
This episode helps beginners ease into the world of artificial intelligence by sharing a simple, five-step approach anyone can follow—no tech background required.Rather than getting caught up in the hype or fear, listeners are encouraged to treat AI with curiosity and explore it through tools they already use. From testing out chat-based tools like ChatGPT to leveraging built-in AI features in everyday software like Gmail, Microsoft Word, and Canva, small, consistent use can lead to big confidence gains.The key is not to overthink it—just start where you are, use it for things you already do, and build from there. And when you're ready to level up, we share a trick for writing better prompts to get the most out of AI tools.5 Simple Steps to Start Using AI:Approach AI with curiosity instead of complexity.Try chat-based tools like ChatGPT using voice or text.Use AI to assist with tasks you're already doing regularly.Explore AI features built into software like Gmail, Canva, or Microsoft Copilot.Practice writing more specific prompts for better results.Top Takeaways:You don't need to be tech-savvy to use AI.Start small and build your confidence over time.Use tools you already know to make AI less intimidating.Better prompts = better results.Practicing weekly can turn AI into a powerful everyday assistant.Click here to get the full show notes:Five Ways to Get Started with Artificial IntelligenceHost Camille Attell is a remote work strategist, career coach, and the host of The Remote Work Retirement Show. After leaving a 20-year corporate career, she transitioned to a flexible, location-independent lifestyle and has since helped thousands of professionals do the same. Through her Remote Work School program, Camille empowers mid-career professionals and retirees to find meaningful remote work opportunities, build financial security, and design a work-life on their own terms.Take her FREE remote work training: www.camilleattell.com/remote-trainingLearn how to leverage your digital products or service:www.camilleattell.com/remoteworkschoolClick below to connect with Camille online:Instagram: @camille.attellLinkedin: Camille Attell, MARead more about the RV and Remote Work Lifestyle at https://www.morethanawheelin.com/
How are real side hustlers and entrepreneurs are using AI to work smarter, save time, and make more money? Last month, I asked Side Hustle Nation email subscribers: "How are you using AI in your business?" The responses were awesome, revealing 8 key categories where entrepreneurs are leveraging artificial intelligence to scale their side hustles. Listen to Episode 677 of the Side Hustle Show to discover how Side Hustle Nation is using AI to: speed up content creation and marketing get strategic business coaching on demand create and design profitable digital products automate workflows and save hours of manual work Full Show Notes: 8 Ways to Use AI to Make More Money New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Get 20% off of your first 6 months! Shopify — Sign up for a $1 per month trial!
I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
This episode is going to be about how AI can screw you and screw your traffic. So we don't want that to happen to you. Screw The Commute Podcast Show Notes Episode 1002 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to AI Can Screw Your Traffic 01:40 Be careful using AI for creating content 04:12 Cranking out loads of low quality content doesn't work 06:09 AI can help speed up the process Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Don't Waste Time Using AI to Create Content - https://neilpatel.com/blog/ai-create-content/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes How To Have A Successful Podcast - https://screwthecommute.com/1001/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Most people think AI is just for writing emails or doing data analysis…but what if it could help you train your team, onboard new affiliate managers, and even build goodwill with your partners? In this episode, I'm sharing the more unexpected ways I use AI behind the scenes to run stronger, smarter affiliate programs. Links Mentioned in this Episode Affiliate Email Pro
Ian Bremmer, president of the Eurasia Group, joins "CBS Mornings" to break down a weekend of deep division in the U.S., as millions protested President Trump and his military parade, and deadly new strikes between Iran and Israel raised fears of a wider regional war in the Middle East. The jury in Karen Read's retrial began deliberations Friday afternoon and will continue Monday. Read is facing three charges in the 2022 death of her police officer boyfriend, John O'Keefe, including second-degree murder. Her first trial ended with a hung jury. Pharmaceutical giant Eli Lilly announced a price cut for its drug, Zepbound, for people who aren't using insurance. CBS News' Nancy Chen reports on the qualifications for the discount and what the cost reduction will be. Artificial intelligence is being used to create realistic video and audio to impersonate people, in some cases looking for love or deceiving companies looking to hire. In a 2024 study, half of the businesses surveyed said they'd experienced AI deepfake fraud. CBS News MoneyWatch correspondent Kelly O'Grady reports. In this week's "Beg-Knows America," CBS News contributor David Begnaud revisits the life-changing world of high school speech and debate, an activity that shaped his own path. He meets the inspiring young voices featured in the new documentary "SPEAK," tackling grief, identity, and advocacy with extraordinary courage. Consumer Reports' deputy editor Brian Vines joins "CBS Mornings" to share the latest sunscreen testing results, including top-rated picks and expert tips to keep you and your family safe in the sun this summer. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Send us a textAre you stuck in busywork instead of growing your business? Want to attract paying clients, retain them, and scale with confidence—all without burnout?In this powerful episode of The Good Enough Mompreneur Podcast, Angela sits down with Yemi Oluseun, founder of The Change Hive and a business strategist who's helped companies like Barclays and JP Morgan—and now helps small business owners like YOU—scale using automation, AI, and her signature 5Ps framework.If you're a mom entrepreneur looking to grow predictably, stop second-guessing your value, and get practical systems in place, this conversation is a must-listen.
What actually sets you apart in a world where AI can do more and more of your job? In this episode, Marc and Ben are joined by Hilary Gridley—Head of Core Product at WHOOP and instructor of the Maven course How to Be a Supermanager with AI—to unpack how great product leaders can use AI to magnify their strengths instead of dulling them.Hilary breaks down her approach to time allocation, sharing how she dissects messy, ambiguous work into its component parts and uses AI as a thinking partner—not a crutch. They explore how to identify high-leverage tasks, when investing time is essential for clarity, and why doing something the hard way is sometimes the point. The conversation also touches on how PMs can design their roles around their superpowers, what good taste really means in product, and how managers can help their team grow by doubling down on what makes them exceptional.If you're trying to become more intentional with how you spend your time, use AI more thoughtfully, or lead a team of PMs in this new era—this episode is for you.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox
Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.
AGNTCY - Unlock agents at scale with an open Internet of Agents. Visit https://agntcy.org/ and add your support. Can AI expand human consciousness? Or is it just a simulation of wisdom? In this mind-bending episode of Eye on AI, host Craig Smith sits down with world-renowned spiritual teacher and author Deepak Chopra to explore the future of Artificial Intelligence, consciousness, health, and spiritual awakening. Deepak unpacks the ideas behind his latest book, Digital Dharma, and shares how his team built a small language model—DeepakChopra.ai—designed to serve as a digital health and spiritual guide. Together, they dive deep into quantum theory, the illusion of the physical world, and why consciousness is not something AI can ever possess—but it can help us reach it. Whether you're an AI enthusiast, a spiritual seeker, or simply curious about the future of human evolution, this episode will challenge your assumptions and expand your perspective. Stay Updated: Craig Smith on X:https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI (00:00) Why Deepak Chopra Is Entering the AI Space (04:05) The Promise and Peril of the AI Revolution (09:47) How Deepak Chopra Built His Own AI Model (13:58) Is AI the Future of Human Evolution? (15:39) How the AI Landscape Has Evolved Over Time (21:22) AI in Preventative Healthcare (24:49) Key Insights from “Digital Dharma” (25:40) Using Prompt Engineering for Inner Growth (38:28) Exploring Human Potential Through AI (43:16) Can AI Understand Human Emotions? (47:00) Spiritual Awakening in the Age of AI (50:54) The Future of AI and Consciousness
The team at Business Startup Support explains how AI-driven tools are transforming email marketing for startups, helping businesses personalize content, optimize campaigns, and boost engagement. Visit https://businessstartupsupport.com/ai-improves-email-marketing-with-personalization-techniques/ for details. Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/
Story at-a-glance Corticosteroids shut down natural cortisol production; even short-term use as brief as 14 days suppresses adrenal function, creating dangerous dependency on synthetic hormones A European study reveals widespread risk; over 500,000 patients showed six times higher adrenal insufficiency rates with oral steroids; even "safe" inhaled versions increased risk by 55% Sudden steroid withdrawal triggers emergency situations requiring immediate medical care due to collapsed fluid and electrolyte balance Nearly half (48.7%) of oral steroid patients develop adrenal suppression, yet most aren't warned about or tested for this serious condition Recovery requires metabolic repair; focus on reducing inflammation, fixing insulin resistance, optimizing sleep cycles and supporting natural cortisol rhythms rather than more medications
Ever feel like you're sprinting toward your next location only to realize you picked the wrong site? Or maybe you're overanalyzing every option and missing out altogether? In this no-notes, off-the-cuff episode, Kyle opens up about a last-minute guest cancellation that turned into something even better: a raw, honest breakdown of the tension between moving fast and moving smart when growing a franchise. Packed with real stories, hard-earned lessons, and a tactical framework you can actually use, this one's for every franchisee trying to balance growth with good decisions.
Own the Future by Investing in Our Kids: True long-term thinking means focusing on your children's children—people without kids see only the short game.Question Every “Fact”: Headlines are polluted by spin; the data may be real, but the narrative is almost always warped. Train relentless skepticism.Verify the Human Signal: Paid verification (e.g., Twitter X blue-check) and real-name platforms beat bot-infested open networks—skin in the game matters.Use AI as a Launchpad, Not an Oracle: ChatGPT is a creative possibility engine; assume errors, then transform its sparks into your own genius.Cyberspace > Geography: Bitcoin and the internet have replaced “America” as the land of opportunity. Digital sovereignty is the new frontier.Humans Stay in Control: AI is just an excavator—the operator (you!) drives all value, and the powerful have no incentive to let the world burn.Media Detox = Mental Armor: News is a vice designed for ad clicks. Delete doom-scroll apps, smash the algorithmic IV-drip, reclaim your attention.Shield, Don't Sabre-Rattle: Like Captain America, parents win by blocking harm—limit sugar, screens, and toxic feeds; model real-world strength.Radical Simplicity Wins: $300 iPhone SE, carnivore dinners, fasting, 30 k steps, topless shoe-free gyms—opt out of consumer bloat and flex real freedom.Create, Don't Consume: Craft your own fun with ChatGPT, Lego Technic, photography, or sunrise walks on the Phnom Penh waterfront—make life your art.Vision as Bliss: Sharpen your literal and metaphorical lenses; high-def seeing (and street photography) reveal daily miracles hiding in plain sight.Forever Forward: Trade constant upgrades for exponential leverage—invest in tools that amplify thought, steer your destiny, and build a brighter world.
We are talking about one of my all time favorite topics this week: Space! My podcast guest is Kenneth O'Neill from AMD and we are talking all about the implementation of AI applications in space and how artificial intelligence is changing the landscape of space missions. We also chat about AMD's Versal XQR devices and how these devices reflect a big leap forward in terms of onboard processing for space applications, and where Kenneth sees space based AI edge applications headed in the future.
Smart Social Podcast: Learn how to shine online with Josh Ochs
Protect your family with our 1-minute free parent quiz https://www.smartsocial.com/newsletterJoin our next weekly live parent events: https://smartsocial.com/eventsIn this episode of the SmartSocial.com Podcast, Superintendent Jenifer Davis of El Dorado Public Schools shares her insights on preparing students for the digital age. The discussion covers the importance of AI literacy, strategies for engaging parents, and addressing safety concerns in the ever-evolving online landscape. Ms Davis emphasizes creating family-friendly experiences and community partnerships to support students and families.Become a Smart Social VIP (Very Informed Parents) Member: https://SmartSocial.com/vipDistrict Leaders: Schedule a free phone consultation to get ideas on how to protect your students in your community https://smartsocial.com/partnerDownload the free Smart Social app: https://www.smartsocial.com/appdownloadLearn about the top 190+ popular teen apps: https://smartsocial.com/app-guide-parents-teachers/View the top parental control software: https://smartsocial.com/parental-control-software/The SmartSocial.com Podcast helps parents and educators to keep their kids safe on social media, so they can Shine Online™
If AI feels overwhelming, confusing, or just not you—this episode is exactly what you need. In this week's episode of Social Media Decoded, Michelle sits down with Kinsey, the founder of Authentic AI®, to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity. Kinsey shares her “human-first” approach to AI, how to train ChatGPT to sound like you, and why more women need to embrace these tools for content creation, automation, and time freedom. Whether you're new to AI or looking to level up your current workflow, Kinsey's tips will help you integrate tools like ChatGPT in a way that feels aligned, effective, and completely YOU. What You'll Learn in This Episode: How to use AI to amplify your brand voice (not replace it) The mindset shift every entrepreneur needs to confidently embrace AI Kinsey's Brand Blueprint Method for training ChatGPT to sound like you Rookie mistakes people make with ChatGPT prompts How to create Reels faster using AI tools The real reason more women need to start using AI—and how it can change your business Links & Resources Mentioned: ✨ Brand Blueprint for ChatGPT
Blake and David return from Sage Future 2025 with insights into how AI is reshaping accounting—from eliminating the financial close to real-world use cases. They also cover Elon Musk and Donald Trump's public breakup, the latest in Deel's corporate spying allegations, Deloitte's unapologetically intense work-life balance ad, and a billion-dollar “AI” startup that turned out to be powered by humans.SponsorsOnPay - http://accountingpodcast.promo/onpayKeeper - http://accountingpodcast.promo/keeperTeamUp - http://accountingpodcast.promo/teamup Payhawk - http://accountingpodcast.promo/payhawkChapters(00:00) - Welcome to The Accounting Podcast (01:02) - AI in Accounting: Real-World Examples (05:08) - Sage Intacct Roadmap and AI Innovations (12:02) - AI's Impact on Accounting Jobs (18:33) - AI in Auditing: Tools and Trends (26:54) - Internal Audit and AI Adoption (32:36) - Elon Musk and Donald Trump Fallout (35:43) - Impact of Tariffs and Political Alliances (37:03) - Rippling vs. Deel: Allegations and Legal Battles (40:45) - Deloitte's Work-Life Balance Ad Controversy (43:10) - Accounting Profession's Retention and Salary Issues (46:43) - CPA Title Removal Debate (49:23) - 150-Hour Rule and Master's Degree Debate (52:56) - Trump-Musk Fallout and Its Implications (01:01:07) - Alliant Group and IRS Commissioner Controversy (01:05:14) - AI Startup Fraud Exposed (01:07:08) - Conclusion and Announcements Show NotesComing soon!Need CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifiedsREFRAME 2025 - http://accountingpodcast.promo/reframe2025Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the top of this page
AI is everywhere—but how do you use it to create content that's more human, more you, and not generic junk?In this episode, I (Kim Rittberg—award-winning marketer & former media exec) break down how to use ChatGPT and other AI tools to craft content that connects. You'll learn my SAG Formula to filter and refine AI-generated ideas so they sound like you, reflect what you believe, and steer clear of sounding like every other post out there.
Laura Kendrick and Cort Sharp hijack the mic to share what it’s really like behind the scenes at Mountain Goat. From Zoom bloopers to unexpected team bonding, they unpack how a fully remote team built a thriving, human-centered workplace. Overview In this special takeover episode, Laura Kendrick and Cort Sharp pull back the curtain on what goes into running hundreds of Scrum and Product Owner classes virtually—and why Mountain Goat's remote team still feels so close-knit. With stories of early tech headaches, Slack banter, hilarious costume moments, and the quiet rituals that keep the team connected, they explore how remote work can actually foster strong relationships and top-tier collaboration. If you’ve ever wondered how to make a distributed team work (or just want a peek at some Zoom-era growing pains), this one’s for you. References and resources mentioned in the show: Laura Kendrick Cort Sharp #61: The Complex Factors in The Office Vs. Remote Debate with Scott Dunn #147: The Power of Quiet Influence with Casey Sinnema Run a Daily Scrum Your Team Will Love Subscribe to the Agile Mentors Podcast Join the Agile Mentors Community Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Cort Sharp is the Scrum Master of the producing team and the Agile Mentors Community Manager. In addition to his love for Agile, Cort is also a serious swimmer and has been coaching swimmers for five years. Laura Kendrick is the producer of the Agile Mentors Podcast and a seasoned Scrum Master who keeps virtual classes running smoothly. Outside the podcast, she helps clients apply Scrum techniques to their marketing and business strategy, bringing structure and momentum to big, creative ideas. Auto-generated Transcript: Laura Kendrick (00:00) Welcome in Agile Mentors. As you may have noticed, I am not Brian Milner. I am Laura Kendrick, and this is Cort Sharp. And if you have taken a class with us at Mountain Goat in the last five years, there is a good chance that you have met one or actually both of us. Cort Sharp (00:19) I think it's like 90 % chance, 95 % honestly. We've been in so many of these classes. Laura Kendrick (00:26) Definitely, and oftentimes together too with one of us TAing, one of us producing, sometimes one of us teaching court. Cort Sharp (00:33) once in a while, once in a while. Yeah. Laura Kendrick (00:37) So we thought we would come on over here and hijack the podcast to share a little bit about some of the insights that we have gained from doing about a billion, maybe a little exaggeration. Cort Sharp (00:49) Roughly. Roughly. We've done roughly a billion classes with Mountain Goat. Yes. Laura Kendrick (00:56) We have seen a lot in the certifying of Scrum Masters and product owners and advanced product owners and Scrum Masters and all of the evolution of the classes that we have done. We actually hold quite a bit of insight into what is happening in this world. And so we thought we would come in, steal the podcast, and share a little bit of what we have seen, learned, observed, and really just kind of Honestly, some of the laughs and fun that we've had along the way. Cort Sharp (01:25) Also, I think, I don't know, just your intro right there is talking about, hey, we've seen the evolution of these classes. That just got my brain going of like, remember the first class that we did? Way like 2020. I mean, I was in my parents' basement with really terrible internet. It was a struggle. Laura Kendrick (01:40) Yeah. Cort Sharp (01:49) But we were working on like Miro boards or mural. One of the two, forget which, which tool it was, but that was, yeah, that was before team home. And then we got to see the first version of team home. We helped do a little testing with it. And then we've seen it grow all the way into this awesome tool that we have nowadays. And I don't know, just, just to me, I think it's cool to see how we've been iterating and be part of that process of the iteration process, um, to develop these classes and these courses into. Laura Kendrick (01:52) Mm-hmm. Mural. Yep. Mm-hmm. Cort Sharp (02:20) the truly awesomeness that they are today. Personally, I'd rather take a virtual class than an in-person class with Mountain Goat at this point. Laura Kendrick (02:27) It's funny that you say that because I notice actually the iteration of the experience like outside of the tech piece because you know, that's where my brain goes. Here's the difference between court and I. I'm noticing the interactions. But I've noticed, mean how people are interacting a little bit differently in the online space, how even our team interacts, like all of those things has become so much more sophisticated and amazing and Cort Sharp (02:39) Yeah, just a bit. Laura Kendrick (02:54) I mean, honestly, we sometimes talk on our team between like the producing and TA team where like I've referred to it as a perfect game if we don't need anything from the outside team, which occasionally we need a lot of support from the outside team, but we've we've got this down at this point. And it is it's become those first classes. I remember them being super stressful, like, my gosh, the breakout rooms and all the things and just being like, I mean, you couldn't do. Cort Sharp (03:17) Yes. Laura Kendrick (03:21) It was almost like learning how to drive where you felt like if you turned the radio knob up, you might actually turn the whole car. And it was like, so much anxiety. Cort Sharp (03:31) I mean, but we just didn't know Zoom then. Zoom didn't even know itself then, right? What Zoom is, ⁓ for those of you who don't know, we host all of our virtual classes on Zoom. And learning that platform, like I'd used it once maybe for some just, yeah, here's Zoom exists in one of my college classes. That was about it. But yeah, totally. was like, man, what does this button do? Hopefully it doesn't end the meeting and kick everyone out. Laura Kendrick (03:34) Yeah. Yeah. Yeah. That's so true. Yeah, no kidding. But you know what's really interesting too, though, is that it's been over five years now for both of us being part of the Mountain Goat team. And we all work remotely. And other than you and Mike for a little while being right down the road from each other, none of us had any actual interpersonal interaction with each other outside of Zoom email and Slack and the occasional, know, fretted text message of like, are you late? Where are you? Cort Sharp (03:58) Absolutely, yeah, totally. Yeah. Laura Kendrick (04:26) But other than that it like we truly were of and still are a fully remote team and the crazy thing about it is we have at this point once gotten together as a full team in person and it was such an interesting experience being having been fully remote and then being in person and in particular the team that is live on the classes Cort Sharp (04:39) Yep. Yep. Laura Kendrick (04:51) It was a very different interaction because we have this time built into our classes where the team gets on the Zoom call 30 minutes earlier than the students do. And we get this time to just honestly have like water cooler chat and like friend chat or occasionally see Mike get on and you can't hear him, but you can see that he is quite angry at his very elaborate tech system that is not working correctly. Cort Sharp (05:14) you That does happen. Yes, it does. ⁓ Laura Kendrick (05:21) these moments, I feel like they really bonded us together. Because when we got together in person, it was old friends. wasn't even fast friends. It was old friends. And the banter even that goes on in Slack is fun and engaging and not rigid and confining. Cort Sharp (05:31) Yeah. Yes, absolutely. I agree with that. I mean, I'm just thinking back to like the first time because that was the first time I met you in person. aside from being like, wow, she's a lot shorter than I thought she would be. Laura Kendrick (05:47) Mm-hmm. shorter. By the way, court is like 6-4. Cort Sharp (05:55) Yeah, yeah. Not that you're short. But I've just always ever seen like, the profile like the profile picture. That's all that it's really ever been. So I'm like, yeah, you're like, what I would consider normal height, which you totally are. But in my mind, I was like, yeah, it's weird seeing, you know, your legs. That's funny. ⁓ Laura Kendrick (06:14) We digress. Cort Sharp (06:15) But aside from that, was like we've known each other for three, four, four years because we've had that time to get to know each other. We've had that time to talk about just life events, what's going on, where we live, what's happening, what the deal is going on with life. Because we've been very intentional about having that time with that. The 30 minutes before each class were originally very much so used to take care of any tech problems. As the years have gone by, we've for the most part figured out the tech problems. Sometimes, you know, we'll change something out. Laura Kendrick (06:48) Except, hold on, except last week in Lance's class, we were talking about his dog and suddenly it looked as though Lance in his entire room did a cartwheel because the camera just fell. This is not a small camera. Cort Sharp (07:02) It said, nope, I'm out. ⁓ man. Laura Kendrick (07:06) So we still occasionally have the tech problem. Cort Sharp (07:09) Yes we do, yes we do. That's why we still do the 30 vimits. Laura Kendrick (07:14) The crazy thing about that is that when we landed at this in-person meeting, there were members of the team that at that time, and I in particular had never had any interaction with. so like other than the odd email or Slack message, so it was like really knew their name, but didn't really work with them up until that moment. And it was really interesting because at one point, the way that the leadership team had mentioned of like, well, if you need somebody to step in and talk to Mike for you, if you're not comfortable. And I remember looking at court and being like, Mike's the one I'm most comfortable with in this room because of that 30 minutes. I feel like I know Mike. I feel like we have an actual interpersonal relationship where I have no problem speaking up and saying the things that I need to. And that has made like those little water cooler times, those little Cort Sharp (07:54) Yeah. Laura Kendrick (08:06) bantery questions, them asking about my kids or hobbies or whatever. And just knowing those things made a huge difference in our team functioning. The communication across time zones was so much better and easier and safer. Cort Sharp (08:24) Absolutely. We were talking a little bit before we were recording about just people who want pure in-person no matter what. I think at this point, I will always push back on that and say, you might not get that quote unquote collaboration time that's naturally built in, but if you're intentional about it and you provide the space and provide the resources, Laura Kendrick (08:32) Hmm. Cort Sharp (08:50) And also, kind of push people along, have some, I don't know, working agreements or something of, hey, our cameras are on whenever we're talking with each other, unless something like drastic is going on or something's happening, right? Which I think we're going to get into in a little bit, but it's massive. It's crazy. Laura Kendrick (09:03) That's huge. Yeah, I mean, it is. I think we can definitely speak to that in our own experience because we've had, of course, there are moments where people don't have cameras. There are moments where people have bad connections and we'll encourage them in class, like turn off your camera, save your bandwidth. But there are also moments where we are doing private classes for companies. In particular, we've done some with companies that work with like Department of Defense. So there's like real security. issues there and so they don't turn their cameras on. Their cameras are totally disabled on their computers. And it is, I have to say those classes are some of the most like energy draining classes I'm ever present in because I'll be there with the trainer and I feel like I have to give all this emotional feedback because when you are talking to a black screen, that's, it's really hard to just. Cort Sharp (09:47) Hmm. Laura Kendrick (09:58) survive that because you're not getting any feedback from anyone. So you don't know what's happening and you're constantly questioning and the kind of banter in your own mind is like, God, is it landing? Is it not? And you're just not getting any of that physical feedback. So I feel like when I'm on a class with a trainer like that, I feel like I have to be like, that's funny. I'm like, yeah, good point. Cort Sharp (10:19) Yeah, you're kidding. Laura Kendrick (10:21) I'm tired Cort Sharp (10:22) You No, I get that. And I've had some pretty similar experiences too. I might not be as in tune with the emotional side as stated earlier. So I might not help the trainers out nearly as much as I probably should. But I do think cameras on just can make all the difference. And again, situations where it's just not possible. Absolutely understand that. One of our trainers, Lance, he Laura Kendrick (10:39) Mm-hmm. Cort Sharp (10:47) He always likes to throw out the phrase, look, let's approach everything with grace, patience, and mercy. So I like, which I really appreciate, and I like that he throws that out there. But I think that's a good thing to keep in mind of like, know, even though you have the company policy, you have the working agreement, whatever it is that says, look, camera's on all the time, sometimes it's just not possible. Sometimes it just doesn't happen. I recently had to figure out internet in the middle of nowhere, because that's where I live now. Laura Kendrick (10:52) Mm. No. Cort Sharp (11:15) And I was worried for a while that I wouldn't be able to put my camera on. But, you know, if if they came down to that, I know that it would be, hey, you know, it's a it's a unique situation. It's something different. And we're going to do we're going to work the best that we can with it and try to figure out maybe you can turn your camera on for any time you're talking or just any time you have something to say or, you know, if you're agreeing with something, you could briefly turn your camera on to show like, yeah, I'm nodding. I'm agreeing. I'm doing whatever. Right. But Laura Kendrick (11:45) Honestly, I think recently I had a very busy day and we communicate in back channels, of course through email, but also we use Slack as a team. And so I sent a direct message to court about something and I just like, I sent it in a voice? No. And court's response was, didn't know you could do that in Slack. But in those moments, I think there are other ways of doing it too, where you can bring the humanity out, where it's not just words. Cort Sharp (12:01) Yeah. Laura Kendrick (12:09) So often I'm actually thinking about there was one time that you and I were talking about something and I misread it as like, I like kicked something, like some hornet's nest in there. Like you were upset with me, but you were like, no, that was not my intention. And it's an amazing thing that that's only happened once in five years. There was that subtle nuanced miscommunication of I thought I had offended in some way and I hadn't. Cort Sharp (12:18) So. Yeah. Laura Kendrick (12:34) Just keeping that in mind though, in written word, tone is interpreted because probably what happened is I like offended my kid or my partner and was bringing that into the conversation with court. And it had nothing to do with what was actually happening, but adding in those personal things of your face, your voice, those things really do help move that human connection, which enables the teamwork that we've seen at Mountain Go. Cort Sharp (12:42) Yep. Yep. Mm-hmm. Laura Kendrick (13:00) I mean, it's amazing the way this team functions and it is not perfect. There are definitely communications missteps. There are definitely like, oops, forgot to leave that piece out of the information packet. It happens. It happens to everybody, but we're able to recover really quickly or even it's a safe enough space to be able to speak up and say, I think I got left out on this. And it's responded to in a really gracious and amazing way. Cort Sharp (13:26) It absolutely is. I mean, Mountain Goat's been remote for longer than the COVID stuff, the pandemic stuff happened. Laura Kendrick (13:33) Yeah. Well, Lisa's been with them for what, 10 years? I think it was nearly 10 years when we started, maybe 15. And Hunter's around the same. So yeah, they've been spread for a long time. Cort Sharp (13:42) Something like that, Uh-huh. ⁓ I know that they had an office space and that office space changed just in case people wanted to like come in, come to the office. I think at one point, one of them was in Colorado, which is kind of funny because several people live on the West coast. And then it's like, okay, yeah, come on, come on, swing by the... Colorado office on just a random Tuesday. Yeah, fly in, have fun. I don't know. Yeah, why not? I don't know what the deal was or what it was like, but they've been fully remote. And I think with the kind of runway that they've had leading up until the time where everyone had to be fully remote has really benefited Mountain Go in a lot of ways, because a lot of those early, like, how do we work remote? How do we do this? Laura Kendrick (14:09) I'd do that. Yeah, let's do it. Cort Sharp (14:31) kind of was ironed out, but back to your, your point to just like, it's, it's incredible how much support there is. It's incredible how much, how well communication again, it's not perfect, but how well we're able to communicate with each other and how well we're able to just say, yeah, let's, let's hop on a call real quick or here. I think most of us have like personal phone numbers. We, we use that as a very much so last resort type deal. Laura Kendrick (14:57) Yeah. Cort Sharp (14:59) But even then, it's nice to just have those open lines of communication and know that those are always available, but also know that people are kind of in our corner all the time too. And I think you have a pretty good story about this one. Something happened in a class a few years ago. Laura Kendrick (15:09) Mm-hmm. Yeah. Yeah. It was early on we had, it was a non-Mike class. So it was one of the other instructors and there was a student who was just challenging. And in the end, it didn't go well in the moment, to put it, just to kind of like not go into grave detail about it. But Mike wasn't there, right? And so The thing that was interesting though is the first piece of communication that came from Mike, which was before that class even broke, right? Because it was one of those things of like, we have to share. As a team, we can't hide it. We have to share that something happened in class that was less than ideal. And so we did. And the immediate response from Mike was in support of the team. And later on, he did go and review the tape of the, because the classes are recorded, not for this purpose. They're recorded actually so that the students get a recording of the class afterwards and can return to what, you know, all the things that they learned because it's a lot to take in in two days. But in this one instance, it was beneficial in this way because Mike could actually see rather than taking people's words, what happened. And I think the important thing is not even what happened after, but what happened in the moment. that he instantaneously was like, I've got you. Like no matter how this goes, we're a team and I'm gonna support you as well. And that was actually, that was pretty early on for me. And it was in a moment where I didn't know Mike that well yet. And it was actually this very solidifying moment for me that was like, I'm in the right place. Like I am part of this team, not just a minion or an employee. Like they care about all of us. Cort Sharp (16:48) Mm-hmm. Laura Kendrick (16:56) and we're in this together, even if it turns out that we're in some form of trouble, it's still going to be thoughtfully managed and handled rather than just the kind of lashing out that can happen in so many environments. Cort Sharp (17:12) Right. And, and that experience, cause I think we were all included on that email. Like I, I wasn't in the class when it happened, but I do remember getting that email and it just was a clear communication from kind of head honcho Mike, right? A top dog saying, yeah, no, we, we got your back. on, we're on the same team. We're all working towards the same goal. And when I, when I read the email, I was like, wow, that was an eventful class. but. Laura Kendrick (17:26) Mm-hmm. us. Cort Sharp (17:38) My second thought, my second thought was, huh, this very similar to what you were saying of like, wow, this is a great place to be. This is a great company to work for. These are great people to be working with and alongside. ⁓ but also like, I know so many people whose managers, whose higher ups would say, Nope, you're in the wrong. You should have done better. Your toast, blah, blah, blah, blah. Like putting all the blame on you. Absolutely. Yeah. Yeah. Laura Kendrick (17:52) Mm-hmm. Yeah. The knee jerk. Yeah. Yeah. Cort Sharp (18:07) And it just, makes me think all the time of like one really blessed, like very fortunate to be here, very fortunate to work with mountain goat. but also people don't quit jobs. They quit managers. They quit leadership more often than not. And, not that I'm talking about quitting mountain goat, but, neither, neither of us are throwing that out there right now, but just like, Laura Kendrick (18:20) Mmm. Yeah. No, but interestingly in five years, I've not seen anybody quit. I mean, we've had people kind of go down separate paths, but nobody has been throwing their hands up and been like, I'm done. I can't be in this. There have been people who have taken other opportunities that they needed to take for their own businesses. But yeah, nobody's quit. In five years, no one has quit, which speaks volumes to the culture that is created in an environment where Cort Sharp (18:37) Mm-hmm. Laura Kendrick (18:57) And I also want to be clear that that response from Mike also, it wasn't disparaging to the other party either. It was simply a, like, it just let us know that I see you and this, you were in a hard moment in the moment and you had to react like a human being and you as a team, I've got your back and this is, you know, great. And to be fair to that was like in the heat of COVID. Cort Sharp (19:24) Yes, yeah It was yeah Laura Kendrick (19:27) good times. But there's also been a lot of fun that's happened in class too, which is, I think that makes a big difference. Like where we are, I don't want to say allowed because I don't think that's right, but like part of the culture is to have fun. Like Mike is a pretty funny guy. Brian's a pretty funny guy. Like honestly, the whole team is quite humorous and it's, we're allowed to like make these really fun things and Cort Sharp (19:48) Yes. Laura Kendrick (19:52) in response to like when we see them in class, like, we foster those two and it becomes this really fun working environment, not only for us, for our students. You brought up one that I had totally forgotten about with the costume. That was good. Cort Sharp (20:06) ⁓ yeah, I, I, yeah, I'll, I'll get into the costume thing, but I think the word you're looking for instead of allowed is enabled. Like we're, we're enabled to have fun. We're encouraged. Absolutely. Yeah. A hundred percent. If you ever hung out with Mike or, or taking a class with him, you've probably heard some funny stories. Laura Kendrick (20:13) Yeah, Encouraged, in fact. And my gosh, the one class too where Mike was asked how long they'd have access to like the videos and stuff. my gosh, Mike ended the class and it was a super engaged Chipper class. Everyone was laughing and Mike brought it down. Cause he did his usual thing where he talked about, what does he say? You have access as long as the internet exists and I'm alive. And then he went into great detail. great detailed speculation about what will happen once he's not alive. It went on for like five minutes. Cort Sharp (20:58) Yeah, where where he's like, yeah, you know, my kids will probably be like, what's this? What's this old website that dad's still hosting? Guess we'll we'll close that up 10 years down the line or whatever. Laura Kendrick (21:09) Dumbfounded. It was so good. But anyhow. Cort Sharp (21:13) man. But there was, I don't even remember why this happened in the class. don't think it was around like Halloween time or something. think the person, actually, I think the person does this to go to like local children's hospitals or local hospitals and just visit. But I get on and I'm normally the PM producer. So I normally hop on in the afternoon. And I took over from Laura and Laura Kendrick (21:22) No, it wasn't. think so. Cort Sharp (21:39) Laura was like, yeah, you know, pretty normal class. This happens, whatever. We're good. And I hop on and people start turning their cameras on. And then all of a sudden there's this dude in a Captain America costume. Like what? He's got the mask. He's got the, the, the uniform. He's got the shield and everything. And I was like, what is happening? What is going on? Come to find out he was telling his story. Laura Kendrick (21:50) Like full on math. Cort Sharp (22:04) Yeah, I do this. This is cool. And Mike was like, that'd be awesome to see. He went out, put it on and took the rest of the classes Captain America. So we have certified Captain America. Laura Kendrick (22:12) Awesome. We've had, there was the guy who was put on like a crazy hat for the first session and then came back for session two with a different crazy hat. And then other people started wearing crazy hats. And by the end of it, like by the final session, almost the entire class was sitting there with some like their kids stuff on their heads. it was. Cort Sharp (22:34) You Laura Kendrick (22:36) But was this one, like it stands out of the billion classes we've done. It stands out in our minds as these really fun moments. I remember the class where it was a private class, so it was for a company or team. And there were, it took me until the very end to, it was early on, so it took me until the very end to get up the gumption. There were five mics in the class. And finally I was like, I'm just gonna put them all in the same room and see if anybody notices. Cort Sharp (22:36) People just... Yes. Didn't they notice like right away, they all came back and they're like, team Mike is back in action or something, right? Laura Kendrick (23:04) I don't think they said anything, but they did. The instructor went into the room and like, yeah, they noticed. Good. My passive aggressive humor worked. Cort Sharp (23:10) Hehehehehe It's fun. It's all good. But it's also like going back to us being able to do this before I figured out kind of my background situation, I would always put up virtual backgrounds and I would just change your background every time and see if people noticed. And it wasn't, it was a lot of Disney. Yes. Laura Kendrick (23:23) Mm-hmm. Disney. That's the thing though. That also, that kind of stuff built a little bit of a relationship as well. like it was, court was always going to have something for Disney. I had one that I would, when I finally found the one I liked, I kept that one for a long time. And Mike would occasionally, when I wasn't in a class, he would send me a screenshot of somebody via email and be like, somebody's in your house with you. Cause they would have the same background. Cort Sharp (23:52) Yeah! Laura Kendrick (23:56) those little tiny things make the relationships and make the team function and make us giggle. So I'd be like out with my kids and see an email and be like, oh no, Mike, what does he need? And then click in and be like, you know, actually more often than not, it would probably be like, am I missing class? See, I'd be like, oh, that's funny. But you know, it builds that relationship. And I think it's why this remote working has worked so well for us. And I'm totally with you where I, when people are Cort Sharp (24:13) You Yeah. Laura Kendrick (24:26) railing against it because of my experience. like, you're crazy. This is great. Cort Sharp (24:31) Exactly. I'm like, how can you not want to just chill out, hang out in your home, chat with some people, get some work done, and like, you're good. Who despises that? Who doesn't like that? don't know. It's, Exactly, yeah. But I do think it does, it comes down to being intentional with it. We were talking about that 30 minutes before that used to be primarily tech troubleshooting. Laura Kendrick (24:47) I know, you get to do things on your own time too. Cort Sharp (25:01) but has since kind of evolved into, okay, so everything, like, I don't know about you, but the vast majority of time, unless a camera's fallen, the vast majority of time, it's, all right, does everything look good? Yeah? Cool. Sure does. Whoever I'm working with, awesome. So, what'd you do this weekend? how was this? ⁓ sorry, sorry that the Avs lost to the Dallas Stars. Yeah, I'm sorry too. Stuff like that, right? Where it's just, Laura Kendrick (25:19) Yeah. It's water cooler talk. Cort Sharp (25:29) It's fun, but we're very intentional with having that time to do that. And I think if you're not intentional in setting up that time, whether if you're working remote hybrid, you're not going to get it. And it's not just going to naturally happen because it is so much more difficult to produce. it's impossible for it to just kind of naturally pop up without taking away from some other intentional time. so I think in, in this this world that we're living in where there is the option to work remotely and there is this really big push to go back in person. I'm saying stick with remote, take your 15, 15 minute daily standup, and turn it into, you know, say, Hey, I'll be on 10, 15 minutes early. If anyone wants to come hang out, come chat. And make it worth it. Make it a valuable time because that is the time to connect and that is the time to say, yeah, cool. How are the kids? How was your weekend? Did you grill up some good hot dogs during this last weekend? What'd you do? Like, what was going on? ⁓ Build up that stuff. Laura Kendrick (26:23) Yeah. We also have Slack channels too, that are like that. Like there's a Slack channel for our team that's just movies, books and TV shows. That people, it'll get active at certain times and it'll be totally dead for a while and nobody's cultivating it. It's simply that somebody will pop in like, I just watched this and it's great. And they've set up also like the automatic bots, cause Mike's a big fan of James Bond. So like if somebody mentions James Bond, the Slack bot will say something quippy and it- Cort Sharp (26:39) Yeah. ⁓ Laura Kendrick (26:58) But it adds that little, like, little bit of humor, little bit of humanness to even though, like, the people that we have time to interact with like that is the team that's in class. So I don't, I mean, it wasn't until we were in person that I met our CTO. He was kind of an enigma, you know? Cort Sharp (27:10) Yeah. Mm-hmm. He was just in the background. Things just magically showed up digitally. Laura Kendrick (27:23) It was in my email and my Slack sometimes, but it creates that thing of like, now I know things about Hunter. Yes, of course it was because we were in person. I heard lots of stories and all that fun stuff. But also I know about like some of his like TV watching stuff. I know occasionally like what his wife likes to watch because sometimes he'll like pepper in something that, she dragged me into this and not my cup of tea. But it's those little bitty things that you start to learn about the people. Cort Sharp (27:39) Mm-hmm. Laura Kendrick (27:50) that makes them human and gives that space. And I also, think it's important to have it be a little bit of white space. so often we talk about cultivating the conversation and like, can you have icebreakers and get people engaged? And yes, those things are so important, but when it's with a team, you need to do those things, but you also need to create the empty space where maybe you have that daily standup or that... weekly meeting or monthly meeting, whatever that is for your team. And maybe at the end of it, it's just leaving the call going and allowing people to just talk. I mean, we did that as a producer team that we would have a meeting as producers that would be very structured and then kind of the official meeting would end. And there would be times where as a team we'd be on that Zoom. I'm like, thank goodness nobody needs this channel. Cause like we'd be in there for like two and a half hours. Cort Sharp (28:26) Yeah. Yeah. Laura Kendrick (28:42) just talking. And of course, it wasn't, you know, it wasn't billing time. It wasn't, you know, it was just us being friends and hearing each other and sometimes ranting and complaining and doing the things of like, this part was hard and like, yeah, well, people need the space to do that and feel seen and heard. And the only place they're going to get that is in the white space. Cort Sharp (29:01) Yep. Exactly. Yep. And where my head went when you were talking about the white space, I love where you just went to because that's absolutely very true. But where my mind went was the newest kind of Slack channel that that's been set up, which is the artificial intelligence. Yeah. Where we just we just it's cool because I'm interested in AI. I think everyone's interested in AI right now. Things are things are going in all sorts of wild directions with it. There's there's all sorts of possibilities that we can do with it. Laura Kendrick (29:17) ⁓ Yeah, that one's Yeah. Cort Sharp (29:32) And Hunter just threw out, who wants in? If you want in, cool, I'll get you in. If not, and you're not interested in AI, let me know when you are, because it'll be at some point, I was going to say. It's just another full group one. Yeah, we just. Laura Kendrick (29:39) Yeah. Pretty sure the whole team's in there. But it is fun. Like Hunter and Mike do deep dives and Brian too. And I'm like, wow, I just get to swim in that pool. It's really Cort Sharp (29:50) Yes. Yeah, yeah. You just kind of get a glean from what's posted in there and say, oh yeah, I am really interested in the automation side of AI. I want to do, I think I threw in there one time, like this whole GitHub repository that has just from zero to hero AI, here's a two week crash course. And I've been working my way through that. It's taken a lot longer than two weeks for me. I've been working my way through that. And it's opened my eyes to say, okay, now this awesome thing, think Mike just threw in there something about someone using it at Disney, I think it was, and how they were using it at Disney to propose, here's a cool way that we can use AI to help our proposals go faster or help our marketing campaigns go faster or whatever it is. And just learning and seeing and... Laura Kendrick (30:38) Yeah. Cort Sharp (30:44) growing together as a team as well and having that space of, yeah, you know, here's what here, here are these articles that I'm reading. Here's the ones that stuck out to me. And to have that space, I think also is, is really interesting to me too, not just because I like learning, but it's also like, I feel like, okay, I can talk with Mike about AI. I can talk with Hunter about AI. I can talk with whoever about it. And we're all relatively on the same page because we're all relatively getting the same information. Laura Kendrick (31:14) Yeah, yeah. I feel like having the Slack channel has been really helpful and all the white space and even honestly the in-person event, there was white space built into that too. There was definitely a lot of structured meetings because of course when you are bringing everyone in from all over the country and actually the world, have a team member who is in the UK too. Cort Sharp (31:26) yeah. Laura Kendrick (31:37) flying a great distance and being in a space together, it's got to be structured. You have to make that worth the time and effort and investment. But also there were dinners, there were shows that happened, there was fun built into it, and there were options of not just like, I'm forcing you to go to this, but like, here's a choice. Would you like to do this or that? And those things have made a huge difference in breeding the like belongingness. Cort Sharp (31:55) Mm-hmm. Laura Kendrick (32:05) and the feeling like we are actually a team. And even though there are definitely times where the frustrations arise, of course, I mean, who doesn't have frustrations, but it's a space where they can be vocalized, they can be talked through, and it's all due to that togetherness that we have, that connectedness that has been built through, honestly, Cort Sharp (32:05) Yeah. Mm-hmm. Laura Kendrick (32:30) just being in these like casual fun spaces is where that comes from in my opinion. Cort Sharp (32:36) Yeah, I agree with that. Just having the space to talk about whatever. But I think it's all rooted in communication, right? So in various methods of communicating and various ways of communicating too, where it's not just exclusively Slack, email, written text, we have that space there. But we do still run into some communication problems, right? There's... Laura Kendrick (32:41) Yeah. For sure, for sure. Cort Sharp (32:58) there's all sorts of communication problems that we're gonna run into because especially we are text-based heavy, but we're not exclusively text-based. But I think you were talking about a story where Mike was late one time or Mike's late story about communication and what was going on with that. Laura Kendrick (33:12) he tells it in class. He tells a story in class with that. It's one of his examples that he will pull into fairly frequently with an experience with a team where somebody was always late to the daily standup and they realized that it had to do with the fact that they had to drop their kid off at school. And so it was that simple communication shift of asking instead of assuming, asking which... They've put into practice too, like I recall early on hearing like, do you prefer to be communicated with? And like we've had these conversations that court and I have a tendency to be more slack people. But Brian has stated that for him, like when he's teaching slack is like his emergency line. And so like knowing that I'm not going to send him something through slack unless I desperately need him to see it when I can land it in his email versus Lisa and Laura are much more Cort Sharp (33:43) yeah. Mm-hmm. Mm-hmm. Laura Kendrick (34:04) they're going to be in the email. Like that's just where they live and they are less likely to be in Slack. So it's just knowing those things have also helped us build the right kind of streams of communication. I'm pretty sure Hunter is everywhere all at once. Like he's omnipresent. You can get him anywhere. I know it. I'm in New York and he's in California. I'm pretty sure if I whispered his name, he's hearing it right now. Cort Sharp (34:06) Right. my gosh. He's the enigma. He's the enigma everywhere. I was gonna say, I'm surprised he hasn't popped into this. We've said his name three times. It's, he just knows everything and he's always got everything coming through and no matter what you need, he's any message away. Slack, email, could be carry your pigeon. I don't know, something like that, right? Laura Kendrick (34:43) Yeah, his next Halloween costume needs to be Beetlejuice, so I'm sending that to him. my goodness. But I think at the end of the day, the practices that have been put into place that you may have felt in our classes too, have helped really grow this team into what it is. There's a lot of strength here. There's a lot of fun here, but there's a lot of hard work here too. And a lot of, there have been hard moments where we've all just kind of put our heads down together and moved through the hard moments as a team with a lot of support and a lot of. Cort Sharp (35:12) Mm-hmm. Laura Kendrick (35:15) Just trying to be in it and be like kind of move things where it needs to go. I don't know what the right word is as a team. It's redundant. Cort Sharp (35:22) I think it. Yeah. But I think that that does show in our classes a lot, right? You and I have both taken a class outside of the mountain goat sphere, ⁓ and I'm not I'm not dogging on anyone. I'm not trying to talk down on anyone. But I got out of that class. I was like, man, we are light years ahead of that. Laura Kendrick (35:30) Mm-hmm. Mm-hmm. Cort Sharp (35:49) that kind of interaction and that kind of experience. was the information that I got out of that class was awesome, superb. It was great. But just the amount of energy and effort and time that has been invested into these Mountain Goat courses, it's far and away just, it shows. And it shows how much of a level up it is to take a class with Mountain Goat. And I do think partly, you know, I'm boosting my own ego here. But I do think partly it is because we are surrounded with some awesome people and we have some awesome people working together and awesome support on every call, every class that you take with us, right? You don't have to, like the instructor can focus on just instructing. And we, more often than not, we are typically in charge of everything else. Make sure that any tech problems, any issues, anything that's going on, right? Yeah. Laura Kendrick (36:32) Yeah. Yeah. I remember the early days. Like you just brought up a memory that apparently I had stored in the trauma bank. I remember the early days though being, because I would often, because I'm on the East Coast, court is in mountain times. So, often I would be the early person just because it's easier for me. was mid morning for me. we would start class and it would be just, especially honestly when like people were figuring out Zoom and all this stuff, it was... stressful. Like they were just, it was just question, question, question, problem, problem, problem. And we would get to the first breakout and I would send everyone away and the instructor would be like, that was great. And I'm like, was, you know, just totally frazzled. But the point was, is no one else felt that. And it was, I was in my Slack and working with the team, working with Hunter, things fixed, working with Lisa, making sure the person was in the right place. Cort Sharp (37:20) Yeah, glad. Mm-hmm. Laura Kendrick (37:33) and doing all these things. And though that has died down because we've all gotten very good at our job and the systems in place are amazing at this point, it still is like, that's the whole point. We worked as a team so that the instructor could deliver an amazing class and be present with his students. And we could be here or her, because we do have hers too, I should say. They're students. And we were here taking care of the things that needed to be taken care of, which was, yeah. Cort Sharp (37:54) Yes. Laura Kendrick (38:00) Though I had forgotten about that. Thanks for that. Cort Sharp (38:02) Yeah, sure. Yeah, it's gotten easy, right? ⁓ Laura Kendrick (38:04) Yeah, it does. But that's at the end of the day, that's how a good team is. I think that we can kind of end it with this thing of Mike has created this environment and it definitely comes from him. Like it's is rooted in the founder for us because we're a small team, small but mighty. But he it's rooted in his like engine of creativity, efficiency, and just love of innovation. And that has kind of Cort Sharp (38:18) Mm-hmm. Laura Kendrick (38:34) folding that in with seeing all the people as humans, and with flaws and different talents and all those things and human interaction is messy and folding all of that in has actually been what has bred these amazing class experiences for our students and also this rewarding and fantastic team experience for the people behind the scenes as well. And I think the lesson Cort Sharp (38:39) Yes. Yep. Laura Kendrick (38:59) comes from that, that if we can fold those things in together and make space for humans to be humans and also have this amazing expectation of creativity and innovation, then it's all going to happen. Cort Sharp (39:06) Mm-hmm. Mm-hmm. Yeah, absolutely. I 100 % agree with that. I mean, it does come down to Mike and Mike is a fantastic leader. It's awesome. I also want to raise Mike, but. Laura Kendrick (39:28) Nice. Not passive aggressive at all. On that note. Cort Sharp (39:29) Yeah, you know. No. I'm just joking, right? We're able to have fun. We're able to joke around. But it does come down to leadership, right? And I think that's true on any team. And we have just we've been so fortunate to be able to experience it firsthand and go through this awesome transformation from being in person to fully remote, even in the class teaching stuff. And it's been really, really fun. really, really enjoyable. I, you know, you don't love every day. There are jobs, right? It's a job. But I'm not gonna lie. I'm not gonna lie. It has been fun. It has been enjoyable. But I don't look back on it and be like, wow, these last five years were just all terrible. No, it's we've had great leadership. We've had great interactions with with everyone. And I think Laura Kendrick (40:05) You should have just left it at really, really fun and enjoyable. Mic drop, goodbye. Cort Sharp (40:28) It's just come down to the people that we're working with and the people that we're engaging with consistently. And our leadership, Mike, has fostered an environment very, very well that is around fun, around communication, around enabling us to grow, to learn, to try new things, to move forward. And I really feel bad for companies who don't have that kind of leadership. that's, it's a tough spot to be in, but, I'm really, we're really blessed and really fortunate to, to be able to work here. And I hope this, this little peek behind the curtain, kind of encourages you to you, the listener, guess, whoever, whoever's out there to take a, take a little step back and say, okay, what, what am I doing as a leader within my sphere of influence to help my team be a little more human and embrace the humanity side of stuff? Not just pushing for more, we need more, more productivity, more AI, more everything, right? Yeah. Use AI, make it a tool, but just remember you're, building stuff for, for people. You're working with people all the time. And I think that's something that Mike has never forgotten and never will forget and never will let fall to the wayside that we're all people and we're all here working with each other. Laura Kendrick (41:43) Yeah. Couldn't agree more. Well, on that amazing note, thank you, Cort, for joining me in this hijacking of the podcast, the Agile Mentors podcast. And we're going to turn it back over to Brian, who's going to walk you right on out. Cort Sharp (41:54) Happy to.
See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)In this episode, I'm joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.We dive into why so many entrepreneurs struggle to apply what they've learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.If you've ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.Listen to the full episode to hear:The copywriting framework Jason uses to craft high-converting messagesWhy AI can help you write better sales copy fasterCommon mistakes entrepreneurs make with their messagingHow to use tools like Sherpa to improve your sales pagesFREE Resources to Grow Your Online Business:See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
The construction industry is currently at a significant juncture where the industry's traditional practices begin to converge with new cutting-edge technologies like Artificial Intelligence. AI helps teams to uncover insights, streamline operations, and improve decision-making, making it an emerging powerful partner rather than a tool. Trevor Schick is the CEO of Slate Technologies, a company revolutionizing the construction industry through AI-driven decision support tools. He brings a unique perspective to the industry's technological space, having a career leading global supply chains at major high-tech companies like Apple, Hewlett-Packard, and Motorola. About a decade ago, he started applying lessons about materials and logistics from high-tech industries to the world of construction. He became the CEO of Slate Technologies after initially working with them as a customer. He joined us today to talk about how AI is redefining the possibilities in construction by enhancing safety, minimizing delays, and unlocking the importance of hidden data. HIGHLIGHTS [01:29] Trevor's background in the construction industry. [03:13] Cultural differences at HP, Motorola, and Apple. [07:23] The potential of off-site construction and supply chain innovation. [09:11] AI's role in safety, progress reporting, and linking data in construction. [13:18] The importance of data quality for AI implementation. [17:31] Automatic insights and solutions. [18:56] Perona-based AI tools. [22:11] The benefits of adapting to user perspectives. [25:50] AI's impact on pre-construction and scheduling. [29:22] The importance of AI in centralizing data, reducing time spent, and project estimations. KEY TAKEAWAYS Explore off-site construction and speed up project timelines. Use AI-powered cameras to proactively identify on-site safety risks. Provide clean, structured data to ensure your AI tools deliver accurate insights. Capture and apply lessons learned from past projects using AI. Use human feedback to train and improve AI's problem-solving over time. Encourage your team to see AI as a collaborative partner, not a tool. RESOURCES Connect with Trevor Schick LinkedIn – linkedin.com/in/trevor-schick-97620b9/ Wensite - slate.ai YouTube - youtube.com/@SlateTechnologies Restaurant Recommendation - jeffreysofaustin.com/ 90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose. Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships. Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time. Resources to Help You Win in Construction
What if your product manager, designer, developer, AND CEO were all AI?In this game-changing conversation, Xiaoyin Qu, Founder of HeyBoss, joins Pankaj Agarwal (VP @PrimeVP_in) to share how she's building a startup where software is shipped in minutes, led entirely by AI agents.Before founding HeyBoss, Xiaoyin was a Product Manager at Facebook and Instagram. Today, she's scaling her company with support from the OpenAI Startup Fund.What you'll learn:
Is AI coming for your consulting gig or is it the sharp new tool that could actually give you an edge? Today, Michael chats with Michel Fortin, Head of Growth at Consulting Success, and they get real about all this AI buzz. Michel has seen plenty, working with big-league companies on their tech, seven-, eight-figure outfits. He believes the whole "AI will replace consultants" thing is probably overblown, but - and it's a big but - consultants just sticking their heads in the sand about AI might be in for a rude awakening sooner than they think.Michel and Michael really break down this idea. It's not about AI wiping out consulting altogether, it's more about AI sidelining the consultants who don't get with the program. They talk about that human touch - the creative leaps, understanding people's messy problems. AI isn't there yet, not even close, but here's the kicker: thinking AI is just some passing trend is a really bad idea - you could get left in the dust. Michel puts it plainly: "AI will not replace consultants; consultants who know AI will replace consultants." Simple as that.In this episode you will learn about:Why your human smarts and intuition are still gold, and how AI is here to reshape consulting, not scrap it.The real pitfall: not AI itself, but consultants sleeping on how quick AI is changing the game.Using AI smartly across your business – from finding clients to getting work done.The big shift: treating AI like a new team member for faster turnarounds and sharper results.Working through AI's blips and quirks with steady, clear feedback.The RACES method for getting AI to give you what you actually want, plus using AI to fine tune your requests.Figuring out AI's ripple effects – for your clients and for your own consulting shop.Keeping your practice ahead of the curve with guidance like that offered in Clarity Coaching.Mentioned in this episode:Join an Elite Group of Consulting Founders in Montreal for Serious GrowthImagine being in a room where every other 6 or 7-figure consulting founder is as serious about growth as you are. That's the Consulting Success Mastermind in Montreal (Sept 18-20, 2025). This is your opportunity to build real relationships with top-performing consultants, share wins and challenges, and grow strategically together. As one past attendee said, it's "exactly what I've been needing." Ready for powerful connections & expert strategy? Explore the Montreal Mastermind: https://consultingsuccess.com/montrealGet Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/coaching-for-consultants
Mark Lebrun shares how he built a thriving YouTube channel that replaced his corporate income and now discusses strategies for video production businesses to leverage YouTube, create targeted offers, and use AI to work more efficiently while maintaining authentic connections with clients. Key Takeaways Create YouTube content that addresses specific pain points your ideal clients face, then naturally incorporate offers that solve those problems Instead of sending everyone to your homepage, build targeted landing pages for different niches and track which ones convert best • Experiment with lower-priced offers (like a $19 download or $1,000 virtual coaching session) to serve people who aren't ready for your premium services Use AI strategically for SEO optimization, content planning, and business strategy while maintaining your human touch for client relationships About Mark Lebrun Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. — a creative powerhouse helping faith-driven leaders and purpose-filled entrepreneurs grow their platforms and monetize their message. He has worked alongside high-impact leaders like Isaac Frere and April Lewis, and has partnered with organizations such as Alpha USA, Faith Driven Entrepreneurs, and Freedom From Within to help them scale their digital presence. With a combined following of over 320,000 across platforms, Mark has built an engaged community by blending bold faith, sharp strategy, and authentic storytelling. Mark is also the visionary behind Hood Proverbs, a brand rooted in community transformation through the gospel, and the founder of YouTube Influence Academy, a program equipping creators to grow their channels, monetize their influence, and create with conviction. In This Episode [00:00] Welcome to the show! [04:13] Meet Mark Lebrun [08:09] Why YouTube Is Gold [14:28] Marketing Through Ads [18:13] Having Multiple Landing Pages [26:57] Developing Systems to Avoid Burnout [31:47] Utilizing AI In Your Business [46:21] Connect with Mark [48:24] Outro Quotes "The creative economy is evaluated to be a $500 billion industry by 2027. And right now it's a $250 billion industry in 2025... You guys are the people who embody the creative economy. And let's just say, we put in an extra 1% more effort... you could get a piece of this pie." - Mark Lebrun "If you are drained as a YouTuber, as someone who's on social media, you might be doing it wrong. Because you need to have systems in place that prevent burnout... I don't want to see entrepreneurs burn out in this digital economy." - Mark Lebrun "When we put this kind of pressure on ourselves to continue to outdo, outperform... we should be on a slow ramp to improve and to be more efficient in those things... my heartbeat in doing this brand was that I want to help filmmakers be more fulfilled and less drained." - Ryan Koral Guest Links Find Mark Lebrun online Learn more about Mark Lebrun's Academy Learn more about Digital Influencers Co. Follow Mark Lebrun on Instagram | YouTube Follow Hood Proverbs on Instagram Links Find out more about 10xFILMMAKER Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
There are a million little tasks that come with managing affiliates…leaderboards, nudges, bonus ideas, follow-ups... and most of it eats up your day. In this episode, I'm sharing how I use AI to handle all of that faster, better, and without losing my mind. These are the behind-the-scenes tasks that move the needle…and AI makes them way easier. Links Mentioned in this Episode Affiliate Email Pro
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