Podcasts about nestl

In der heutigen Folge „Alles auf Aktien“ sprechen die Finanzjournalisten Daniel Eckert und Holger Zschäpitz über einen Rekord bei der Aktie der Deutschen Börse, die AAA-Krönung in den Spotify-Jahresrückblicken und einen denkwürdigen Auftritt von Krypto-Pleitier Sam Bankman-Fried. Außerdem geht es um Ark Innovation, Unity, Roku, Block, Coinbase, Salesforce, Snowflake, Mercedes-Benz, Apple, Mastercard, Visa, McDonalds, Johnson & Johnson, Monster, Wal-Mart, Costco, MSCI Inc., S&P Global, Moody's, Home Depot, Danaher, Deere, Fortnox, Genmab, L'Oréal, LVMH, Sartorius Vz., ASML, Novo Nordisk, Nestlé, Siemens, EasyJet, Ryanair, Booking Holding, Airbnb, Home-to-Go, AvH Emerging Markets (WKN: A1145F), Spotify. Wir freuen uns an Feedback über aaa@welt.de. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

John Bissell is going even further than carbon neutral, by pioneering carbon-negative materials to help combat climate change on a large scale. His company, Origin Materials, has attracted funding from top-tier investors like Danone, AECI, Bioindustrial Innovation Canada, and Nestlé.

During Innovation Forum's recent future of plastics and packaging event in Amsterdam, some of the expert participants spoke with Ian Welsh, reflecting on conversations from the conference and focusing in particular on how business can build packaging solutions that deliver impact at scale. Hear from the Consumer Goods Forum's Ignacio Gavilan, Jodie Roussell from Nestlé, Camiel Steffanie and Sofie Vergucht from Eastman, Trivium Packaging's Jenny Wassenaar and Christina Dixon from the Environmental Investigation Agency.

This week: Business and climate journalist Mike Scott reflects with Ian Welsh on the recent COP27 climate conference in Sharm El-Sheikh, evaluating the outcomes and commitments made. They discuss the progress on loss and damage, why commitments on phasing out fossil fuel use were weakened and assess the chances of maintaining a 1.5C warming pathway. There is an ever-greater need for climate adaptation for businesses and clearer commitments from governments, they conclude. Plus: the US Food and Drug Administration approves lab-grown meat production for the first time; Nestlé to roll out home compostable paper-based coffee capsules in France and Switzerland; cocoa supply row continues in Ghana and Côte d'Ivoire over farmer income premiums; and, critical feedback from COP27 about the conference processes itself, in the news digest. And, Innovation Forum's Natasha Bodnar introduces the Future of Food conference coming up in Amsterdam in May 2023. Take the Innovation Forum survey by clicking here and gain useful insights on sustainability supply chains with exclusive first access. Survey closes 27th November.  

Episode #58 Join us today as Colleen Interview's Liz Drury on Take the Leap. Liz Drury was born and brought up in Northamptonshire, and now lives in rural North Lincolnshire in the UK. She has a degree in Natural Sciences from the University of Durham, and a PhD in Archaeological Science from the University of Bradford. After working in local television and education, she began working as a voiceover artist in 2013 whilst living in the USA. She has worked across many voiceover genres including commercials, e-learning, corporate videos and audio tours for clients such as Bulgari, JCB, Booking dot com, Hilton Garden Inn, Nestlé and many others. To connect with today's guest: Liz Drury www.lizdrury.com www.linkedin.com/in/lizdruryvoiceovers www.facebook.com/liz.drury.voiceovers www.instagram.com/lizdruryVO www.twitter.com/lizdruryVO www.lizdrury.com/podcast www.youtube.com/lizdruryvoiceovers To connect with the host: Colleen Biggs https://www.meetup.com/Leap-for-ladies/ https://www.linkedin.com/in/colleen-biggs/ Snag a copy of her latest book, Step Into the Spotlight to Expand your Influence here https://colleenbiggs.net/books/ You can also find our weekly interviews and instructional videos on Youtube here. https://www.youtube.com/c/ColleenBiggs Follow us on Facebook https://www.facebook.com/colleen.s.biggs/ Find out more about how you can work directly with Colleen, click here https://colleenbiggs.net/coaching/ and join the Leap Community so you can Step Into the Spotlight, be seen, be heard, and be visible today! https://colleenbiggs.net/community/ Thank you to our Sponsor today: Phoenix Drone Pros At Phoenix Drone Pros, we love what we do and are passionate about each and every drone photography and video shoot. We have been in business since 2017. Our talent and skill shows in the video production we deliver. We offer fast service for Commercial Real Estate, Movies, Events, and Construction sites monitoring. We also provide drone virtual tours that are all the rage right now. These virtual tours are great for team building and entertainment. Contact us today at phoenixdronepros.com to schedule your shoot online or to get more information. We capture everything!

What you'll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjective creative process more objective The process behind some of Brad and Larry's most well-known campaigns Why law firms need to be responsive to the changes in the marketplace, and why advertising is no longer optional Why a good website is a nonnegotiable, especially when it comes to hiring and retention About Larry Cohen: Larry Cohen is the president and co-founder of advertising agency Glyphix. His vision of a small agency of talented, skilled professionals doing great work for great clients is what drives the group. He's a writer. Copy. Scripts. Children's books. In addition to his work with clients, he understands the financial side of their investment in Glyphix…and keeps Glyphix financially strong and stable. About Brad Wilder: Brad Wilder is creative director and co-founder of Glyphix. Art direction and design are his thing. The national and international awards he's won prove the point. Awards for almost everything… corporate identity, advertising, packaging, in-store merchandising, display and trade show booth design, interfaces, for clients like Nestlé, Mercedes-Benz, Baskin-Robbins, Xircom and Disney. He's also a tech geek. Transcript: In the legal industry, advertising has done a 180. What was once considered tacky is now a requirement. And according to Larry Cohen and Brad Wilder, co-founders of advertising agency Glyphix, if you're going to advertise, you better make it count. They joined the Law Firm Marketing Catalyst Podcast to talk about how to make the creative process run smoothly; why a strong website is a critical part of attracting top talent; and why even the best brands need a refresh from time to time. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guests are Larry Cohen and Brad Wilder, who are some of the professional forces behind Glyphix. Glyphix is an advertising agency which works across all genres but has particular expertise in the professional services space. They're specialists in all kinds of advertising, websites, print, etc. I say specialists because they're specialists in having their work stand out from the crowd. We will learn more about Glyphix today. Larry and Brad, welcome to the program. Larry: Thank you very much for having us   Brad: We're glad to be here.   Sharon: We're so glad to have you. Each of you, give us your career paths just briefly.   Larry: Interesting question, because our career paths are almost exactly the same in the sense that—   Sharon: Larry, that's you speaking?   Larry: Yeah, this is Larry. Brad and I met in high school at Hamilton High School in Los Angeles. I was a writer for the school paper. Brad was the photographer and designer, and that's where we met. After college, we got together and began working for an advertising agency called Mendelson Design. Back in 1986, when the Mac came out and gave us the tools to do a lot of great creative work for a very affordable price, we decided, “Hey, let's start our own new agency.” We've been together since 1986. So, it's been a very similar career path.   Sharon: So, you've known each other a long time.   Brad: Longer than we've known our wives, yeah.   Sharon: Can you tell us what Glyphix does in general?   Larry: In general, we do professional services-focused, full-service advertising, some marketing, no PR. We try and delineate those two things, but it's soup-to-nuts advertising from brand building to SEO and social.   Brad: The bottom line for us is really helping our clients position themselves in the marketplace against the competition and keeping them ever-present in the minds of their potential customers and clients. That can start with the strategy, and then from there move right through to naming their websites, logos, branding, TV advertising, print. All those are different tools we have at our disposal to keep our clients front and center in front of their clients.   Sharon: How do you describe each of your roles at Glyphix? Are they the same?   Larry: No, our roles are very, very different. I came out of university with a business degree. So, for me, it's the business, dealing with clients, doing some copywriting. Brad is our creative director, so he runs the creative. Whether we're designing websites, shooting TV commercials, doing print ads, Brad's the guy that runs the creative here. I think it's one of the reasons we've survived together, as we have a good delineation between who does what with respect to each other's talents.    Sharon: That is a good delineation. You're not crossing over on each other. Brad, the first time I ever saw the agency was when you did something—I can't remember which company it was for—it was advertising an x-ray. It was for a healthcare law firm.   Brad: It was for Fenton Nelson which is now Nelson Hardiman, health-care attorneys. What was the question? That was a great piece. It was so radically different at the time. No one had ever done it before.   Sharon: It was radically different. It was for healthcare marketing attorneys, as you say, and it really stood out.   Brad: To give some background on that, Fenton Nelson is a healthcare law firm specializing in all things healthcare. They wanted direct mail, not digital, but they wanted it to completely stand out. We actually shot x-ray film with a design that became a direct mail line. It was a full x-ray in an x-ray envelope. It was sent to all the healthcare agencies on their call list. It was 10, 15 years ago, and people are still talking about it.    Sharon: So, it was a real x-ray?   Brad: Yes.   Larry: We actually had to source x-ray film.    Sharon: How did you come up with that?   Larry: That's a great question. We came up with it because Brad and I always try to look for what makes a client unique, what makes them special. In this case, we interviewed Harry Nelson and his staff and they said, “We could go to any healthcare facility. We can walk through the facility and see what their issues are and where they're going to get in trouble. We see things that other people don't.” That gave us the idea that an x-ray allows you to see things other people don't. That gave us a positioning line for the firm, and it was, “We see things other firms don't.” It was a positioning that said, “We're unique because our experience and expertise allow us to help our clients.” In that case, it was to help healthcare clients, hospitals, and facilities stay out of trouble.    It really came out of the client organically, and that's what Brad and I tried to do. I think we're good at helping clients find a position for themselves, find the thing that makes them unique. Are you the most expensive? Are you the most experienced? What is it that you're the best at, and how do we translate that into a creative message? Then, how do we get that in front of our potential clients?   Sharon: Do you tell the client that even if they don't ask for it? Do you tell them what you're working from?   Larry: Yes, absolutely, because we want to educate the client. I think clients find it exciting. People love hearing stories, and every firm, every client has a story to tell. The trick is to find that story. I have to uncover that and deliver that story. It's compelling. You think about great brands. Most of them have a story behind it: why the company was started, what problem you are solving for your customers. That's what customers and clients care about. Nobody cares about what you do. They care about what you can do for them, how you make them successful. Our job is to translate what you do into why somebody should care.    Sharon: Is that how you got the name Glyphix? Is there something with Glyphix that tells clients that?   Larry: It was painful naming. We're a creative firm, so we have to have a creative name; we have to do things differently. We went through hundreds of names. We kept focusing on the name “glyph” as in a hieroglyph. It's using a picture or several pictures in a row to tell a story. At the time, everything that ended in X was much cooler, and we just stuck with Glyphix. Even our logo is a little “GX” man—it's on Glyphix.com; check it out—that tells a story through pictures and simple storytelling.   Sharon: I was thinking this while I was looking at the website. You have these very simple line drawings that tell what you do. Was it you who came up with that, Brad?   Larry: Are you talking about the video?   Sharon: Yeah, the video.   Larry: We typically come up with work as a team. At Glyphix, we have a great bunch of people who work together as a team. At the time, we had a gentleman, David Allman, working with us. I think David and Brad came up with that idea. Then we had it animated, and we had a wonderful gentleman who did the voiceover. We wanted a very simple way to explain what we do to people.   Sharon: As I was looking at it, I thought it was great, but it's like, “How do they come up with it?” I don't know if I could have.   Larry: We're very glad that other people can't do it; otherwise, we'd be out of work.    Sharon: If somebody says to you, “What does the firm specialize in?” do you have an area you specialize in?   Larry: I'm not sure about the word specialize. We do a lot of work with professional services firms. We understand how they function and how they work. We work with dozens and dozens of law firms and accounting firms, helping them craft their position, understand the brand and keep it in front of clients.    Ballard Rosenberg is a firm out here in the Valley. We keep them in front of their clients by keeping them in the business journals every month. For other firms, we'll get them on television. For others, we'll put them on KCRW radio. For us, it's helping our clients manage their brand. For others, it's evolved into websites and doing some social media for them. I think nowadays people are so busy, it's difficult to keep up with everybody. The key is keeping our clients front and center in the minds of their clients so when a need comes up, they remember them.   Brad: And I should say we don't do only professional services. We just happen to be very good at it. Professional services, especially with law firms, they bring their own special challenges, and we've learned to work around those things. You often hear that working with law firms is like herding cats. We've gotten pretty good at herding cats, but we handle many other firms. Our newest onboard is an AI and machine learning company. It couldn't be any more different than law firms, and the approach is very different from law firms, but again, we're looking for that story, that one thing they do best.   Sharon: How would you say that working with professional services firms is different than working with a products firm, let's say?   Brad: It's super different, because with professional services firms—I don't mean this in a negative way, but there's a lot of ego involved because it's personal. You're talking about selling the people. With a product, you can get some distance in between them. I can go to a CEO or marketing group in a firm and say, “Hey, your product is this and that. Here's the audience. Here's how they're going to respond.” There's some objectivity you can bring to that.    With professional services firms, it's very, very personal, especially when you get in a room with three, four, five partners of a law firm. They all have opinions. They're all valid, but they're all personal. Imagine taking five lawyers at a law firm out to purchase one car. You'd come back with a motorcycle. They have very strong opinions. They're always very articulate. They're very bright folks, so they all have valid opinions. Trying to get to a consensus is oftentimes difficult, as opposed to a product that stands on its own. Instead of telling a story about the product, you're telling a story about the people at the firm, and you have to get them over that hurdle. The firm itself has a brand and that brand stands for something. If you can get to that point, they can put their own personal biases aside and do what's best for the firm, but that's a challenge sometimes.    Sharon: I'm sure that's a challenge if you're dealing with ego. How do you overcome that? If you have a managing partner who feels one way and a senior associate feels differently, or if you're talking to an equity firm and the driver feels they're going one way and the other people are going another, how do you overcome that?   Larry: It's a great question. It's challenging. You can start by listening. Hopefully, we can spend the first meeting or two really listening and coming back to them with a creative brief that says, “Based on all the input we've received, this is what we're hearing. This is the direction to go in. Do we all agree on this?” We'll never start a design, whether it's a logo or a website or an ad campaign, until we understand who we're talking to, what we're trying to say, what our goals are. We try to get them all on the same page. That's the first hurdle.   The second hurdle is when you show creative. Creative is subjective in nature. People like blue, but they hate green, and they like flowers, but they don't like butterflies. Who knows? With that subjectivity, we try to bring objectivity to this process by saying, “Based on what we heard, this works well for you. Here's why these colors work well. Here's why these graphics work well. Here's why this typestyle works well.” We bring objectivity and some rationale behind the design, but again, you can look at a painting and you can love it or hate it. It may be a Rembrandt, but you may still hate it. It's hard, and you just take time. Sometimes these projects will go on for months and months because they're debating in-house or they're busy. We do our best to keep moving things along and trying to get to a final answer.   Brad: In addition to that, I think it's partly common ground. If you have a lot of partners and they all have strong opinions, it's sitting down long before any creative and discussing likes and dislikes, because personal likes and dislikes are every bit as valid as any other design criteria. In talking with you as long as possible, we try and pick out the common ground they all agree on to start with and then build outward from there. We build on the common ground and the trust that's been created in the initial discussions. Then that's where, as Larry was saying, we try and make it as objective as possible in a very subjective industry. That's one of the biggest challenges about being in advertising.    Sharon: I bet it's a challenge with a lot of professional service industries. Are you ever the order takers, as we sometimes get accused of being? Do people call you and say, “We need a new website,” and you go in thinking, “O.K., let's look at the website. We may not need everything new.”   Larry: I would say definitely not. In fact, we've lost business in the past by saying, “This is not what you need.” I feel like our responsibility is to talk to the client and say, “Based on your goals, here's what we suggest.” Now, if you want to ignore that, O.K., we can do what you're asking us to do. But I'll always give a client our best advice right up front, because otherwise I don't think we'll be successful in the long term, and they won't be successful. That doesn't work for us.    Most of our clients we've had now for, some of them, five, 10, 15 years. I think they know we will make the hard call and give them good advice. We may not be so popular, but I think in the long run, it serves them well. We try very hard to avoid being order takers. We always say, “If you ask for this, we'll give you that, but here's what we think you should do as well. Here are both options for you.” I always want to feel good that we gave the client the best thinking we could, even if they want to make a bad decision. That's up to them, but I want to give them an option and say, “Here's another way of going. What do you think?   Brad: We will never do only what the client asks for. I don't want that to be taken wrong, but if they ask for something very specific, if they've got something in their mind they want to get out and see how it looks, we're happy to help them with that process. But we're always going to give another opinion or two about a possible better way to get them thinking in larger spheres or in different directions.   Sharon: Do you think it's possible to rebrand? If everybody has a brand in their mind, is it possible to change that?   Brad: Oh, absolutely. Brands evolve constantly. If you look at the big brands, the Apples and Cokes of the world, they're constantly evolving and changing and staying current. We do that very often. We just finished a project for Enenstein Pham & Glass, a great law firm over the hill in Century City. They wanted to tighten the name up to EPG. We had a great project we did with them. We redid the logo and updated collateral materials.    I think firms constantly need to be responsive to the changes in the marketplace. They need to stay fresh. Law firms oftentimes say to us, “We don't need a website because nobody checks our website.” Well, the truth is when you're hiring, that's the first place they go. We've been working with a lot of our law firm clients and accounting clients so their site is designed in part to attract young talent, to bring people on board. Your website is your calling card. It's your office. Everybody goes there and checks it out just to validate who you are. Oftentimes, you have to understand who is going there. If you are looking to hire, which every accounting firm we know of right now is looking desperately to hire talent, that's where talent goes. They check out your site and get a sense of who you are.    Larry: And to see if it's some place they want to join. The better the candidate, the better the website should be to impress in both directions. Most people think of a website as outbound. I don't get new business from my website, especially in professional services. It's usually word of mouth. But they're always going to validate, and that validation has to be up to date. It has to be modern. It has to be credible for every law firm, and everybody knows this.    For 20 years, the professional services industry has been going through upheaval after upheaval because it came from a time when law firms, if they advertised, they were shysters. Now more than ever for law firms, you have to think about marketing and social and putting your best face forward. That's a huge turn of events, and I think some law firms are still having trouble getting used to that idea.   Sharon: Do you think that in any professional service there's room for traditional advertising, for print, for newspaper ads or magazine ads? Is there room for that?   Larry: Oh, sure. I think they all complement each other. As I said, for Ballard Rosenberg, we keep them current. They represent companies in employment law cases. So, for that firm, we keep them in front of the L.A. Business Journal, the San Fernando Valley Business Journal and some other publications where businesses are looking, where CEOs are reading those publications. I think there's definitely room for that.    For other clients—I'll give you an example. With direct mail, people think, “Why would you use direct mail for a law firm?” Well, we've got a number of law firms who don't want to do traditional advertising, which I completely respect. They have a list of 5,000 clients they've worked with over the past 10 years who they don't normally talk to. We put together a concept called an annual review. It's an annual report that goes out, basically. It's not the financials, but it's a yearend review on what happened at the firm this past year. It talks about cases they've won and publicity and pro bono work and new hires. It's a lovely booklet, and it goes out at the end of the year to 5,000 clients. Suddenly, it's a non-advertising way to get in front of all those clients you've had in the past, remind them of who you are, remind them of the exciting things going on at your firm and why they should do business with you.    We've done this for a number of firms and they've gotten tremendous response. People say, “I love this. I get an update on what's happening at the firm.” It's a very non-solicitous advertising piece, but it still an advertising piece because it communicates what's going on. It's a communication tool. I think it's traditional because it's direct mail, but it's been tweaked a little bit to be more contemporary. All these things combine to deliver an impression to your clients.    Sharon: That's interesting. Given the amount of direct mail I receive, my first reaction to what you're saying is, “Who would do direct mail today for any kind of marketing?” But I guess a lot of people do.   Larry: I think the key is to do it well. I agree with you. You get a lot of crap in the mail. 90% of it is garbage. Our job is to make sure that whatever we do, like that x-ray we did for Harry Nelson years ago, it's got to stand out. We've done those campaigns for law firms. We have a lot of nonprofits we work with. Whenever Brad and I do a direct mail campaign, we always push the pedal to the metal on creative. How out there can we be to get some attention, whether that's headlines, colors, different sizes, different materials? Brad and I have sent things out in tubes before.    Brad: Even bubble wrap.   Larry: The direct mail piece was sent out in bubble wrap because they were an insurance company. It was about protecting yourself, so it went out in bubble wrap. People went nuts. They were like, “This is so creative. I had to open it. I got a piece of bubble wrap in the mail. I had to open it up and see what was inside. You got me. I gave you the 10 seconds to read it.” So, I think the trick is to get creative.   Sharon: That makes a lot of sense. Brad, when it comes to picking the right photo, you did a little booklet on your website. What do you think about when it comes to picking the right photo? What do you both think about?   Brad: Actually, that one was very specific. That wasn't actually about photo composition choice. We tried to educate our clients about aspects that are really different with digital advertising. The biggest problem we've had over the last five, six years is responsive web design. Every screen has a different ratio, a different dimension, a different pixel count, and website elements move depending on how big the screen is. Most people think of websites as the old desktop publishing page layout, where you put everything in. Then, if you want to move it around, it's going to stay exactly the same, like a print piece. The web is not that way at all anymore. It is completely data-driven and responsive to the screen size. It's a phone up to a 32-inch monitor. It still has to lay out properly, but it's not the same.    So, we had this issue with photos. People would pick the exact cropping of a photo they liked, and it would have things on the edges and the corners of the photo that were very important to the composition. When we put it in the website, when the website responsive design would change for different screen sizes, the photos would crop differently and something that was important on the edges would get cut off. It's a very difficult concept to understand, that even a webpage looks different on every screen. It's a difficult concept for everyone to deal with. I know people in the industry who still have trouble with it. So, that booklet was to try and help clients understand that digital technology is not the way it used to be and there are adjustments that need to be made in that area.    In terms of regular composition of photos, we generally do it for the client. We alter it. We choose stock photos, and we work with them to find the photo they like. We are always keeping an eye on the images we give them to make sure they are proper for the branding with their approval. I totally forgot about that being on the website.   Sharon: How do you keep current? As you said, it changes so quickly.   Brad: Neither of us wants to answer that. It is insanely difficult. I personally spend probably eight hours a day in addition to work trying to keep up. I'm not the spring chicken I used to be, and it's getting harder and harder, but I love the industry. In fact, I love the web far more. I grew up on traditional advertising. I've done print. My first job was for a print company, actually, on the presses. I know traditional, but I prefer digital. It's more free flow. It's more creative. Sometimes, when things have a lot of hard parameters, you have to get super creative, and the web has a lot more parameters than print. I love it.    I love being in it, but it's starting to vulcanize a little bit where you need specialists. There are specific SEO specialists now in different areas. Social has become an industry in itself. We used to do it all in-house, and it's starting to get too complicated to do that. So, we find the best we can. We don't do PR, but I love the industry. If I didn't love design and trying to make companies look better, I wouldn't have been doing this for the last 30 years. It's barely better than ditch digging, but I really love it, as an old partner of ours said.   Sharon: You have to love it. You have to bite the bullet, I suppose, to keep abreast of everything.   Brad: Absolutely. Larry, on the other hand, he wants nothing to do with technology. So, we keep him doing what he does best, and we try and educate him as best we can on the fly. But we have developers in-house, we have designers in-house, and all of them have to be more up to date on the nuts and bolts of digital marketing than you did before. It used to be that a designer had to know how to create something that will print correctly, but he didn't have to know how to do the printing. Now, you have to learn a little about coding and what coding platforms there are for web and for social and APIs and all of that stuff. It's getting into the weeds, but once you grasp it, it's actually fascinating. It really is.    Larry: You're talking about technology. Once we thought we had it all figured out and websites were a piece of cake, then the ADA comes along. Now you have ADA compliance issues. You have to really understand what ADA limitations are in terms of fonts and colors and be responsive to that. Technology is always going to be encroaching on the creative aspect. You have to learn how to balance the two of them.   Sharon: I agree with a lot of what you're saying. You do have to balance, and it seems as soon you've learned it all, it changes. Let me ask you before we end, because you did write something about this. How do you know if your logo sucks and what do you do about it?    Larry: That's a tough one. It's hard to go up to someone and tell them their logo sucks. It's like telling them their baby is ugly. They may love the logo or hate it, but if you say something about that, they're going to take it personally. They should take it personally. Your logo represents you and your company, especially in professional services, and very few friends are going to tell you your logo sucks. That's just the way it is. When someone's building a company and building a brand, you don't want to tear them down if you're a friend.    So, the best thing to do is get a third opinion. Get an objective view. Every design firm, every ad agency will be more than happy to do a quick review of your identity. Every marketing design firm is going to have a different opinion about it, but they will be as objective as possible within their preferences. There are design rules that can't be broken. So, if it breaks design rules, the logo needs work.   Brad: Things also just get dated. I'll go back to the Cokes and the Disneys and the Apples of the world. These are companies that don't need to change their logo, yet they do because society evolves. Things change, and you want to look progressive and contemporary. I think even just a logo refresh is a great idea. You don't have to change the whole thing, but maybe bring it up, make it current. Fonts change. Colors change. There are lots of ways to refresh a brand. Plus, it gives you a wonderful opportunity to go back to your clients and say, “Hey, check out our new logo. Same great commitment to service, but a new logo reflecting whatever it is.” It's a nice way to take a new look. It's like painting your house. It gives it a new, fresh look.    Sharon: Larry and Brad, thank you so much for being with us today. You've answered a lot of questions and given us a lot to think about.   Brad: It's a pleasure. It was great.   Larry: Thank you very much. I appreciate it.

Chuy Gallardo es Co-fundador de Casa Comedy y Director de Katana Talent, agencia de entretenimiento enfocada a los nuevos medios digitales. Tiene varios años de experiencia trabajando como publicista creando más de 300 campañas publicitarias con marcas como: Nestlé, Universal, Sprite, UFC, MTV, entre otras. Actualmente es manager de talentos como Cid Vela, Luisito Rey, Emmanuel Velazquez, Sael Maldonado, entre otros. En este episodio vas a conocer más de su experiencia creando una industria que no existía en torno a los medios digitales y las relaciones públicas enfocadas en crear relaciones y colaboración auténticas que beneficien a todos los involucrados. Algunos de los temas que platicamos fueron:

Nesse episódio: Como surgiu a Puravida; Espiritualidade e nutrição; As diferentes camadas do ser humano; Aprendendo a delegar; Profissionalizando o negócio; Relacionamento com o cliente; Segredo do sucesso; Diferenças entre empreendedor e executivo; A compra da Puravida pela Nestlé. Hoje Thais entrevista o publicitário Flavio Passos, fundador da Puravida, que era muito jovem quando leu a frase “faça do seu alimento o seu remédio” e decidiu que era hora de uma transformação em sua vida. Até então, era obeso, tinha gordura no fígado pelo excesso de açúcar, era pré-diabético e sofria muita enxaqueca. Tudo isso ficou pra trás quando passou a se dedicar a comer melhor. Amigos começaram a perceber e, aos poucos, ele começou a reunir pessoas para falar sobre o que havia aprendido, para ensiná-los a mudar também. Fechou 2021 com um faturamento de quase 300 milhões de reais, após crescer 42% em relação a 2020 e, agora, em 2022, sua empresa foi comprada pela multinacional Nestlé. Vambora pro play entender esse sucesso? Toda semana tem novo episódio no ar, pra não perder nenhum, siga: LinkedIn: https://www.linkedin.com/in/thaisroque/ Instagram Thais: https://www.instagram.com/thaisroque/ Instagram DCNC: https://www.instagram.com/decaronanacarreira/ Newsletter Assine a nossa news! http://eepurl.com/hSpO4D Links do Flavio: Instagram: https://www.instagram.com/flaviopassos/ Instagram Puravida: https://www.instagram.com/puravida.com.br/ Mala de viagem: O Almanaque de Naval Ravikant: Um Guia Para a Riqueza e a Felicidade - https://amzn.to/3DRXpkQ Filme: Matrix - https://www.adorocinema.com/filmes/filme-19776/ Documentário - Jiro Dreams of Sushi - https://www.adorocinema.com/filmes/filme-193435/ Equipe que faz acontecer: Criação, coordenação e apresentação: Thais Roque Consultoria de conteúdo: Alvaro Leme Supervisão: José Newton Fonseca Sonorização e edição: Felipe Dantas Identidade Visual: João Magagnin *Contém links afiliados

He then touches on what exactly NFC is and how it differentiates itself from similar technologies. Cameron talks about how IoT plays a role in the industries that SharpEnd focuses on and the challenges for brands looking to integrate NFC into their products. Ryan and Cameron wrap up the podcast with a discussion about the future of NFC and what to expect from SharpEnd.Cameron Worth, 33, founded SharpEnd, the world's first Internet of Things (IoT) focused agency, when he was 25. The business is based in Hackney, London, and develops connected products and experiences for brands. After seeing customers in a North London bar tapping their phones on QR codes for the first time in 2015, Cameron created SharpEnd. Before starting his own company, he managed mobile advertising at Soho-based marketing and mobile agency group Engine, delivering many successful projects but, unfortunately, having some unsuccessful children's apps for Mr. Bean. Cameron splits his time between London, Ibiza, and Bulgaria. In his spare time, he DJs minimal electronic music and plays across Europe's cities, galleries and afterparties.SharpEnd / io.it is the world's fastest-growing Internet of Things partner to leading brands spanning the categories of drinks, beauty, fashion, wellness, and FMCG. Clients include Estée Lauder Companies, Pernod Ricard, PepsiCo, Mattel and Nestlé, Yeo Valley, and LVMH. Founded in 2015 and with offices in the UK and US, SharpEnd uses technologies such as NFC, QR codes, and Augmented Reality to develop connected packaging, product, and retail experiences for brands powered by the industry standard platform called io.tt,  which is currently used in over 130 countries. SharpEnd's proprietary platform, io.tt, connects billions of products and store touchpoints across the globe, identifying where and why consumers are interacting and delivering these insights back in real-time dashboards.

Nelson Switzer is a Managing Partner at Climate Innovation Capital. His career has included advising and leading the sustainability, environmental, and corporate responsibility offices of some of the world's most influential companies, including Nestlé, PwC, Centrica, and the Royal Bank of Canada. He is recognized as a pioneer in the fields of sustainability strategy, sustainable finance, and ESG, and as an expert in climate change, water, and pollution. In this episode, he shares how the investor class and capital markets unlock bold opportunities to course-correct our future and how all stakeholders can collaborate to mitigate climate risks to business and the planet.  Lead With We is Produced by Goal 17 Media - https://goal17media.com Nelson Switzer: Nelson Switzer is Managing Partner at Climate Innovation Capital, Nelson's career has included advising and leading the sustainability, environmental and corporate responsibility offices of some of the world's most influential companies, including Nestlé, PwC, Centrica and the Royal Bank of Canada. He is recognized as a pioneer in the fields of sustainability strategy, sustainable finance and ESG, and as an expert in climate change, water and pollution.  Resources: Learn more about Climate Innovation Capital at https://climateic.com/  Connect with Nelson on LinkedIn   Visit leadwithwe.com to learn more about Simon's new book or search for "Lead With We" on Amazon, Google Books, or Barnes & Noble. 

As seen on Food Network, ABC & NBC, Chef Bae is an LA-based private chef. From private celebrity clients to Fortune 500 Companies, Chef Bae caters to all allergens and dietary restrictions, including gluten-free, dairy-free & refined-sugar-free. She breaks the traditional allergy-friendly food stigma with delicious, elegant & viral recipes that are not a compromise on plate-licking taste, photo-ready appearance, or social-media-worthy fun.She has amassed 100k+ social media followers with eye-catching recipe reels and bubbly, comedic content, all while disrupting the classic white chef coat uniform. Catch Chef Bae with a smile on her face, dancing with vegetables in a colorful jumpsuit with glitter high-top sneakers. Chef Bae engages live audiences, of up to 800 people, from cake decorating with Buddy Valastro at the NYC Food & Wine Festival to corporate conventions, demonstrating culinary technique & in-depth knowledge of food trends. Her private events company, In The Kitchen With Chef Bae, partners with local brands across the country for farm-to-table dinners ranging from privately-booked events to Soho House & brand launch parties.On TV, Chef Bae captures the attention of both world-renown judges & millions of health-curious viewers with her innovative approach to dishes & unique flavor combinations. She partners with some of the largest food companies in the world, such as Starbucks, Nestlé & Panera Bread, to develop better-for-you products for international consumers.She is passionate about creating a healthier world, starting with diet. She founded and leads a non-profit cooking program for inner-city children & families. These classes teach the foundation, importance, and skill set for creating and maintaining a healthy, balanced diet on a limited budget.https://inthekitchenwithchefbae.com/https://www.facebook.com/inthekitchenwithbae/https://www.tiktok.com/@itschefbae?lang=en

This week: Mike Senior and Abraham Baffoe from Proforest discuss how landscape approaches can work in practice, and the growing momentum over the past few years from companies making commitments and investments – through the Consumer Goods Forum's Forest Positive Coalition for example. They talk about the leadership that is necessary from grower country governments, and why science-based targets for nature are going to be a key future innovation. Collaboration will be necessary, they argue, to ensure incentives for sourcing companies are aligned with countering deforestation and land use change in higher risk regions. Plus: Mondelēz International's new $600m investment in cocoa sourcing sustainability; deforestation rates slowed 6.3% in 2021 according to latest Forest Declaration Assessment; H&M, Unilever, and Nestlé among those calling for mandatory nature impact and disclosure by 2030; and, the UK's Financial Conduct Authority proposes new clampdown on greenwashing in 2023, in the news digest from Innovation Forum's Bea Stevenson. Host: Ian Welsh

Episode #245: This podcast starts off with an absolute bang when our guest says "passion comes from pain". From that point on, we took a journey of overcoming obstacles, kicking down doors, and winning at the game of life. Babs Faseesin is one of those human beings that make you want to be a better person. He is so powerful in his delivery yet so relatable with his vulnerability. On this show Babs shares how "failure has been a fuel", why roadblocks mean that we are on the right path, and how survival is the greatest enemy of success. What is the one suprising thing that he can't do? Join us and find out. This episode is awesome, so join us to be entertained, educated, and inspired simultaneously! I would be grateful if you would rate, review, and subscribe to the Let's Go Win podcast. Thank you and Let's all Go Win!Bio:Babs Faseesin is the author of the book Cracking the Life Code and Chief Strategy Officer at ROITT Consulting. An expert at leveraging the power of brands to secure the competitive edge, Babs has worked on projects for several leading brands across North America, Europe, and Africa, including Samsung, Coca-Cola, Toyota, Procter and Gamble, and Nestlé among others. His keen insights into the development and implementation of high-impact business transformation, marketing, and brand development initiatives have helped thousands of entrepreneurs start and grow their businesses. Through his professional experience as a strategy consultant and extensive involvement in the community as a life coach, he has seen the tremendous value of personal development perspectives.As a prolific public speaker and trainer, Babs has continued to transform the fortunes of organizations on an international scale through his organizational development initiatives, and knowledge pieces. He has continued to influence young professionals across the globe with his inspiring and pragmatic trainings. Babs is a member of the advisory panel for Pace University Lubin School of Business Design Thinking Program.Contact Babs:Website: https://www.crackingthelifecode.comInstagram: https://www.instagram.com/babsfaseesinTwitter: https://www.twitter.com/babsfaseesinFacebook: https://www.facebook.com/babsfaseesinThe Wealthy Coach Podcast Hey Coaches, Practitioners & Healers! Go from 0 clients to a 6-Figure Online Biz!Listen on: Apple Podcasts Spotify After Hours Entrepreneur: Your Guide to Profitable, 6-Figure YearsQuit your job. Make more money.Listen on: Apple Podcasts Spotify

La cadena anda de compras, la inflación pega a la fabricante de alimentos, México ve pronósticos más pesimistas y el astro argentino se asienta en Silicon Valley.

US futures are indicating a higher open, with Netflix earnings post-close adding support. European equity markets have opened higher but are now turning softer, following mixed Asian trade. Market sentiment on corporate earnings is turning from downbeat to mixed amid some optimistic takeaways. But the underlying macro narrative is still on the bearish side on recession risks, elevated inflation and Fed tightening. Fed members are reportedly settled on an around 75-bps hike in November and serious talks on a pivot are likely to be pushed back into December. Companies mentioned: Twitter, Tesla, Nestlé, Starbucks, News Corp, Fox Corp

If you work in e-commerce, you need to listen to this podcast interview. Joel Garthwaite is the CMO of Harbour Lifestyle, the UK's fastest-growing outdoor furniture brand. With 10 years of experience working with global companies, Joel specializes in paid media programming, demand generation, data analytics, PR, and more. He has a proven track record not just in the DTC space—developing and leading world-class marketing teams across B2B and B2C. He has also advised and led multiple companies across tech, commodities, and finance through successful IPOs. Prior to moving client-side, he worked in the agency space too—helping clients like Nike, Nestlé, Shell, AstraZeneca, and more. Questions and topics we covered include: The differences between selling commodity/impulse purchase products versus luxury products. The different methods to use to build trust when your business doesn't have social proof. The right tactics to use to gain more product reviews and UGC. Is the single-channel strategy dead in the world of e-commerce marketing? How is Joel's team doing customer research and customer discovery this year? Why do marketers need to have a strong awareness of macro events in culture and news? What Joel looks for in potential marketing hires. How can CMOs stand out as candidates when being evaluated by hiring managers at the c-suite level (CEOs, executive recruiters, etc.)? And more! You can say hi to Joel via LinkedIn - https://www.linkedin.com/in/joelgarthwaite --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, Nicolai Tangen talks to Mark Schneider CEO of Nestlé, the world's largest food & beverage company. They talk about the biggest food trends in coffee and pet food, how they are working on ESG issues in their supply chain and Mark even share what he eats.They also discussed leadership, recruitment, phycological safety and much more!The production team on this episode were PLAN-B's Martin Oftedal and Olav Haraldsen Roen. Background research were done by Sigurd Brekke with additional input from our portfolio manager Yvonne Silden Langlo.The conversation was recorded 26th September. Hosted on Acast. See acast.com/privacy for more information.

In der heutigen Folge „Alles auf Aktien“ sprechen die Finanzjournalisten Anja Ettel und Nando Sommerfeldt über das Kunststück von Goldman Sachs, die Rezession der Superreichen und die beliebtesten Aktien der Deutschen – von denen sie gar nichts wissen. Außerdem geht es um Johnson&Johnson, Roche, Lockheed Martin, Thermo Fisher, Qiagen, Tesla, Amazon, Beyond Meat, Danaher, Microsoft, UnitedHealth, O-I-Glass, Starbucks, McDonalds, Nestlé, Tesla, Mercedes, Volkswagen, Apple, Deutsche Telekom, Biontech, WisdomTree BioRevolution ETF(WKN: A3CY21), iShares Healthcare Innovation ETF (WKN: A2ANH2), Pictet-Water Fonds (WKN: 933349), Pictet - Global Megatrend Selection (WKN: A0X8JZ), RobecoSAM Sustainable Water (WKN: A2QBUQ), AXA WF Robotech (WKN: A2DJG8), Credit Suisse JPMorgan Sustainable Nutrition Fund (WKN: CS0028), Allianz Global Water (WKN: A2JRGT) und Van Eck Sustainable Future of Food (WKN: A3DP9K). Wir freuen uns an Feedback über aaa@welt.de. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Nestlé issues voluntary recall for its Toll House Stuffed Chocolate Chip Cookie Dough with Fudge Filling due to “potential presence of white plastic pieces." Listen for more details.To learn more about how CNN protects listener privacy, visit cnn.com/privacy

Windparkprojekte haben es schwer in der Schweiz. Immer wieder kommt es zu Einsprachen. Ein Beispiel ist der Kanton Neuenburg. Dort sind derzeit fünf Windenergie-Projekte in Abklärung. Eins soll in Val-de-Ruz entstehen. Gestern Abend wurde es der Bevölkerung vorgestellt. Ausserdem in der Sendung:  * In Österreich steht Ex-Kanzler Sebastian Kurz einmal mehr stark unter Druck. Ein ehemaliger enger Weggefährte belastet ihn schwer. * Nestlé wächst weiter

Strategic release or needed reserve? Oil analysts debate the coming SPR drawdown. Netflix jumps as it easily clears Q3 forecasts on subscribers, financials. Nestlé agrees to acquire Seattle's Best Coffee brand from Starbucks. Catch today's WSB article https://seekingalpha.com/wsb. Start Your Free Trial of Seeking Alpha Premium - https://bit.ly/3uX5TDY.

Javier Arriola González es un joven nacido en la ciudad portuaria de San Antonio, Chile. A los 18 años se trasladó a Santiago para estudiar Ingeniería Comercial en la Universidad Federico Santa María y desde sus primeros días como profesional ha estado vinculado a emprendimientos tecnológicos, tanto en proyectos personales como exitosas startups. Inicio su carrera en Rocket Internet, para después liderar áreas de marketing en empresas como Uber, Cornershop y Tripda. Hoy es Head of Brand & Marketing de Algramo, llevando adelante el desafío de construir una marca global de Economía Circular y trabajando junto a las compañías más grandes del mundo para cambiar los hábitos de consumo de las personas. Algramo es una startup de Circulartech fundada el año 2013, que comenzó trabajando con almacenes de barrio, vendiendo productos de necesidad básica a granel por medio de máquinas dispensadoras y envases reutilizables. Hoy, Algramo es una empresa referente de economía circular a nivel mundial y ha sido premiada en diversas ocasiones gracias a su innovador modelo de negocios. Su solución está escalando progresivamente en todo el mundo en alianza con marcas como Unilever, Nestlé, Colgate-Palmolive, Walmart y Lidl. Esta solución permite que las personas puedan comprar en cantidades más pequeñas, pagando alrededor de un 30% menos por sus compras básicas y sin generar desechos plásticos. Recuerda que ahora puedes escuchar Cuentos Corporativos en vivo. Estamos en RADIOMEX los martes y jueves a las 8 pm de la CDMX Síguenos en: www.cuentoscorporativos.com Newsletter. Escribe una Reseña Encuesta Audiencia Nuestras redes sociales: Facebook Instagram. Linkedin. Twitter --- Send in a voice message: https://anchor.fm/cuentos-corporativos/message

Owen Bethell, environment impact lead from the global public affairs team at Nestlé, talks with Innovation Forum's Ian Welsh about Nestlé's priorities in climate advocacy through engaging with all stakeholders within the supply chain to achieve net zero by 2050. They discuss companies' duty to collaborate with farmer organisations, governments and most importantly peer companies to create collective climate action.

This week: Veronique Bovee, senior project manager, and Mila Nuh, southeast Asia regional landscape coordinator, at Proforest, talk about why preserving forests and ecosystems can mean adopting taking a pragmatic approach in working landscapes. They discuss some of the challenges encountered at projects in Indonesia, the importance of collaboration with indigenous communities and how to ensure transparency to maintain trust. And, comments and insights from the future of plastics and packaging forum in Amsterdam with the Consumer Goods Forum's Ignacio Gavilan, Nestlé's Jodie Roussell, and Camiel Steffanie and Sofie Vergucht from Eastman.   Host: Ian Welsh  

Paul Taylor is the Chief Creative Officer and Founding Partner at global branding agency BrandOpus. Founded in 2007, BrandOpus creates meaningful and connected brand experience for some of the world's most revered brands. Fusing wisdom with wonderment, his role today is to lead all creative output across the London, New York, Chicago and Melbourne studios. Paul has served brand experience for a wide portfolio of brands including Nestlé, Kraft Heinz, McCain, Britvic and First Direct. His work has been recognized by the likes of D&AD, The Design Business Association, Pentawards and The Drum. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA's Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments. --- Send in a voice message: https://anchor.fm/aigadesign/message

Regina Athie, una niña nacida en México, que desde muy chica se dio cuenta de que su camino de crecimiento sería a través del emprendimiento, ella se graduó en Contaduría Pública y Estrategia Financiera en el ITAM (Instituto Tecnológico Autónomo de México) para posteriormente estudiar en el Sudeste Asiático en la Singapore Management University. En su camino de emprendimiento, nuestra invitada ha sido finalista de EY Entrepreneur of the Year 2022, nombrada una de las 30 promesas de negocios por Expansión 2022, 30 promesas de Forbes en 2020, 5 promesas de emprendimientos liderados por mujeres por WeXchange y el Banco Interamericano de Desarrollo 2019 en LatAm y Golden award winner de MassChallenge. Regina es CEO y cofundadora de Cuéntame, plataforma tecnológica de salud mental para corporativos en Latinoamérica apoyando a las empresas a generar ambientes mentalmente saludables por medio de tecnología y análisis de datos. Trabaja con más de 30 organizaciones como Nestlé y unicornios mexicanos como Kavak, Bitso en su estrategia de bienestar y en cumplimiento a la NOM-035. Síguenos en: www.cuentoscorporativos.com Newsletter. Escribe una Reseña Encuesta Audiencia Nuestras redes sociales: Facebook Instagram. Linkedin. Twitter --- Send in a voice message: https://anchor.fm/cuentos-corporativos/message

Over the past 43 years as a professional in the field of personal growth and self improvement, David has never seen such imbalance in the world of work life experiences for executives and entrepreneurs.The challenges that came from the pandemic have created even deeper workaholic tendencies in many people, and has also released a cascade of addictions that so many executives and entrepreneurs are struggling with today. David Essel created this program, "the school", with executives and entrepreneurs in mind, to assist them in working towards a healthier work life balance. David has shared this information with major corporations like Nestl , Discover card, Boeing, Premier radio networks, Westwood One radio networks and many other fortune 500 businesses. It took him almost 30 years as an entrepreneur before he started to realize the importance of work life balance, that he had completely left behind. Instead in its place, came workaholism, addiction, and so many challenges that he had brought about himself because he wasn t focusing on self-care and any type of balance at all.

Over the past 43 years as a professional in the field of personal growth and self improvement, David has never seen such imbalance in the world of work life experiences for executives and entrepreneurs.The challenges that came from the pandemic have created even deeper workaholic tendencies in many people, and has also released a cascade of addictions that so many executives and entrepreneurs are struggling with today. David Essel created this program, "the school", with executives and entrepreneurs in mind, to assist them in working towards a healthier work life balance. David has shared this information with major corporations like Nestl , Discover card, Boeing, Premier radio networks, Westwood One radio networks and many other fortune 500 businesses. It took him almost 30 years as an entrepreneur before he started to realize the importance of work life balance, that he had completely left behind. Instead in its place, came workaholism, addiction, and so many challenges that he had brought about himself because he wasn t focusing on self-care and any type of balance at all.

This week: Sarah Laidler and Juliet Ermer from the Carbon Trust talk about the evolving impacts of packaging, what good policy looks like, and potential routes to packaging decarbonisation. They also discuss the significant challenges that remain preventing plastic packaging moving to truly circular reuse and recycling models.    Plus: CEOs expect recession in 2023 and contemplate pausing ESG programmes, according to KPMG report; Nestlé halts sourcing palm oil from Indonesian supplier accused of land and human rights abuses; how better waste management could enable net-negative emissions for cities; and, Tesco's plans to halve food waste in operations by 2025, in the news digest, compiled by Bea Stevenson.   Host: Ian Welsh

Would you know how to change up your business strategy if you had to relocate to a Spanish speaking community?  No? Well, the U.S. is now the fourth country with the highest number of Spanish speakers worldwide. Can you really afford not to know the answer to a question like this?  Gabriela Pulido has worked with over 300 brands, on a global, Latin America and Hispanics levels, providing the ability to guide clients into implementing best in class branding and communication solutions. Her clients include Amerant, Endeavor Miami, Miami Symphony Orchestra, Shelton Academy, Insigneo, Lifeinvest, Gama, Empresas Polar, Mercantil, Puntored, Cafam, Avianca, Nestlé, Puntacana Resort & Club, among others.  She has served as a founding partner, CEO, director, advisor, and mentor in different companies as well as non-profit organizations. Graduated in industrial engineering from Columbia University in New York ‘92 and MBA IESA '97. Recently she pivoted her company towards solving creative scalability challenges and created Scalto.  Join Gabriela and David as they discuss the strategies that have helped her network and find success inside these markets.   Listen to the podcast on:   Spotify  Apple Podcasts  Google Podcasts  Manage2Win  -------   This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients.  I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes.   Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.    Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com. 

Kim Kardashian has agreed to pay a fine of $1.26 million - or £1.12 million - to settle a legal case after advertising the EthereumMax scheme to millions of followers on her Instagram page. North Korea rocket alert as missile fired over Japan. Long way from Mars...space rover tested in English quarry. #Overwatchdown while Blizzard readies servers for Overwatch 2. Covid: UK health data reveals spiralling infection rate. Twitter edit tweet feature now live for select users - at a price. What's behind new NFT name trading craze? Nestlé, makers of Quality Street, announce the brand's cellophane wrappers will be made from recyclable paper by 2025. Hosted on Acast. See acast.com/privacy for more information.

Today is Friday, September 30, and we're looking at Kate Farms vs. Abbott vs. Nestlé.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

De herfststorm houdt nog wel even aan, daar zijn Wim Zwanenburg (Stroeve Lemberger) en Bob Homan (ING) het wel over eens. Maar er zijn voldoende redenen waarom het tij al voor het einde van het jaar kan keren. "Op het slechte nieuws wordt steeds minder heftig gereageerd", constateert Bob. Bovendien denk hij dat de lange rente al voor het einde van het jaar zijn piek heeft bereikt, om daarna te kunnen dalen. Op dit moment hebben waardeaandelen in de bank- en energiesector zijn voorkeur. Wim ziet, zodra de rente daalt,  ook weer een prima toekomst voor de groeiaandelen. "De koersen zullen daar positief op reageren, en die bedrijven zelf hebben weinig tot geen schulden", constateert hij.Unilever neemt afscheid van zijn topman Alan Jope. "Hij zal niet herinnerd worden als de beste ceo van Unilever", denkt Bob. Los daarvan zou een aandeel Unilever in een portefeuille niet misstaan. Wim geeft in dat geval liever de voorkeur aan Nestlé, dat een geconcentreerdere merkenportefeuille heeft.Verder in de podcast o.a. aandacht voor JustEatTakeaway, Porsche en AkzoNobel. Natuurlijk worden de luisteraarsvragen beantwoord, zoals "Moet ik mijn aandelen uitlenen aan mijn broker?" en de vaak terugkerende vraag of je beter in dollars of in euro's kunt beleggen. Voor de tips heeft Wim een Zwitsers bedrijf op het oog, Bob gaat voor een AEX-fonds dat nog niet eerder in BeursTalk is getipt. Geniet van de podcast!

Over the past 43 years as a professional in the field of personal growth and self improvement, David has never seen such imbalance in the world of work life experiences for executives and entrepreneurs.The challenges that came from the pandemic have created even deeper workaholic tendencies in many people, and has also released a cascade of addictions that so many executives and entrepreneurs are struggling with today. David Essel created this program, "the school", with executives and entrepreneurs in mind, to assist them in working towards a healthier work life balance. David has shared this information with major corporations like Nestl , Discover card, Boeing, Premier radio networks, Westwood One radio networks and many other fortune 500 businesses. It took him almost 30 years as an entrepreneur before he started to realize the importance of work life balance, that he had completely left behind. Instead in its place, came workaholism, addiction, and so many challenges that he had brought about himself because he wasn t focusing on self-care and any type of balance at all.

Over the past 43 years as a professional in the field of personal growth and self improvement, David has never seen such imbalance in the world of work life experiences for executives and entrepreneurs.The challenges that came from the pandemic have created even deeper workaholic tendencies in many people, and has also released a cascade of addictions that so many executives and entrepreneurs are struggling with today. David Essel created this program, "the school", with executives and entrepreneurs in mind, to assist them in working towards a healthier work life balance. David has shared this information with major corporations like Nestl , Discover card, Boeing, Premier radio networks, Westwood One radio networks and many other fortune 500 businesses. It took him almost 30 years as an entrepreneur before he started to realize the importance of work life balance, that he had completely left behind. Instead in its place, came workaholism, addiction, and so many challenges that he had brought about himself because he wasn t focusing on self-care and any type of balance at all.

Rob Cameron is Nestlé's Global Head of Public Affairs and ESG Engagement. He brings 25 years of experience in the fields of sustainability and corporate responsibility. Nestle is the world's largest, most diversified food and beverage company. It has a unique global footprint and sells products in over 180 countries working to enhance the quality of life and build a healthier future for people across the. In this episode, we'll discuss how a company with such a complex and consequential footprint leads with respect to ensuring what it makes and how it makes it serves as many people as possible. And the precious planet we share. Lead With We is Produced by Goal 17 Media Rob Cameron Rob Cameron is Nestlé's Global Head of Public Affairs and ESG Engagement. He brings 25 years of experience in the fields of sustainability and corporate responsibility. Rob joined Nestlé in February 2021 from Sustain Ability, the internationally respected think tank and consulting firm, now part of the ERM Group, where he was Chief Executive and Executive Director from 2012. Prior to Sustain Ability, Rob was Chief Executive at Fairtrade International, the global umbrella organization for the Fairtrade movement, and was previously the owner and Executive Chairman of Flag, an international communications agency specializing in corporate responsibility. In addition to leading the Public Affairs team in its work internally and externally on Nestlé's regeneration journey, he is also Secretary of the Sustainability Committee of the Board. Resources Learn more about Nestle at https://www.nestle.com Connect with Rob on LinkedIn: https://www.linkedin.com/in/robcameron1202 Visit leadwithwe.com to learn more about Simon's new book or search for "Lead With We" on Amazon, Google Books, or Barnes & Noble.

This Week in the Americas Episode 24. Hrvoje and I do an update on last week's news in the Americas. Recorded 9/7/2022 on TNT Radio. Tune in every Wednesday at 7 pm CST to listen live. Please consider supporting the show here. Make a donation of over $20 and I'll read your comment on air. Also, if you enjoy the show please leave a review. Show notes:  1:42 Crowdfunding Mexico Earthquake Relief 3:10 Can MAGACommunism Unite The Left & Right? 15:00 AMLO's comments on the Russia Ukraine conflict.  16:35 Over 2 million migrant encounters and US/Mexico border 19:18 EXCLUSIVE: Venezuela Empties Prisons, Sends Violent Criminals to U.S. Border, Says DHS Report 20:25 Lara Logan: Biden's Invasion at the Southern Border is Next Step to Global Government 24:05 Seattle-based startup to create online listings portal for Mexican real estate 29:30 Colombia's Petro calls on Latin America to unite against war on drugs 36:00 Nestlé intros “first” all-private 5G in Latin America – with Ericsson, Claro, Embratel 37:40 Are grasshoppers as delicious as ham? Mexico's insect hunters would like you to find out

The Marketing crisis for small business and startups Beware of the trap of choosing efficiency over effectiveness Episode 113 (Gee is based in Strasbourg, France) In this conversation with Gee Ranasinha, we explore: Why marketing is broken and the resulting marketing crisis  Appreciating the value of differentiation and danger of not How to recognize "the people who call themselves marketers" Why it starts and ends with how people feel Why you want to consider the amygdala in your marketing plans The real purpose of branding when connecting with your decisions About Gee Ranasinha: Founder and CEO of  KEXINO, an award-winning start-up and small business marketing agency. Gee's background is in B2B marketing, small business marketing, branding, differentiation, and customer behavior.  Gee's been in marketing since the days of dial-up modems. For seven years Gee was Worldwide Director of Marketing for a software company, working with clients such as IKEA, Marvel, Nestlé, Airbus, and Time Magazine. For the past 14 years he has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing within - and across - their organizations. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at European business school IEF, teaching final-year MBA students on Marketing and Behavioral Economics. Connect with Gee and learn more at Kexino.com ----- Excerpts from this conversation with Gee Ranasinha: 01:59 It's quite simple, really, it goes to my history, way back when, for seven years, I was worldwide director of marketing for a software company, fairly large software company in Europe serving blue chip clients such as timing can IKEA, Nestle, Airbus Marvel people like that. And whenever I was invited, to have marketing agencies come in to pitch for our business, I was always amazed at how little notice they took towards any fiduciary responsibility for the marketing plans that they proposed. And at the same time, this is back in 2007 or so the thing called the internet was beginning to affect our daily lives. I don't know George, maybe you've heard of it, this thing called the internet.   02:51 It was, it was the big brands who were the ones taking advantage of the potential of the internet because they had greater technical experience. And obviously, deeper pockets. And small businesses and startups are getting left behind. And so I figured that there was an opportunity for a marketing agency resource, specifically aimed at helping small businesses and startups that could help them leverage the power of online engagement and the evolution of customer buying processes. And so that's why in January 2008, I resigned my comfortable corporate position, with all its trappings and international travel and company cars and expense accounts, and all that sort of stuff. And we launched our marketing agency. ----- 12:51 So firstly, I think marketing is in crisis, because it is ideologically disliked, in the higher tiers of business. Okay. And secondly, I mean, I'll expand upon this in a minute. Secondly, I think marketing is in crisis, because much of the work conducted by people who call themselves marketers, notice I didn't call the marketers I said people who call themselves marketers is only a tiny bit of what marketing is actually about.   13:26 And what the people who call themselves marketers are actually doing is communications is promotion.   13:38 Which if we go back to the four P's of marketing is you know, only 25% of what marketing is. And so, as a result of just focusing on comms and communications and messaging, marketing has been relegated to a sales support function. Right. And within so many organizations, the marketing function is seen as, producing brochures, updating the website, getting some tote bags made, getting some stress balls printed, and at the other end, marketing is being used as an automation tool to automate lead generation and advertising. But it's delivering substandard and increasingly ineffectual results. So what do I mean that CEOs have a dislike to marketing?   14:36 I think they have an inherent distrust in marketing because it goes against the way they think, CEOs and CFOs, accountants, numbers-people, that they look at other areas of the business. And those areas are very pragmatic and they're very, they're based on rationality. They're based on sequential thought. ----- Businesses are looking to create a, a data driven repeatable process, but one that's devoid of creativity, salience, or resonance, and then they wonder why their marketing doesn't work. -----   It needs to have in in my opinion, it needs to have somebody who understands a customer. There are far too many conversations that I have with business owners with people who call themselves marketers who haven't spoken to a customer in the past six weeks. Now to me that tantamount to a dereliction of duty, ----- The book he mentioned, Thinking, Fast and Slow by Daniel Kahneman. ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He's fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/   For weekly tips to improve your presentations visit https://toroktips.com/    

IN THIS EPISODE, YOU'LL LEARN:02:17 - What Tom Russo learned from a life-changing encounter with Warren Buffett in 1982.09:53 - Why “agency” cost is one of the greatest risks facing all investors.14:02 - Why Tom favors companies that willingly endure pain today for gain tomorrow.16:02 - How he rode Berkshire Hathaway from $900 to more than $430,000 per share.21:08 - Why Buffett's team of successors should do fine when Berkshire is in their hands.27:17 - What Tom learned while working for investment legend Bill Ruane.38:16 - Why Tom immediately sold Wells Fargo & Altria after realizing they'd lost their way.48:46 - Why Tom loves brands where consumers believe there's “no adequate substitute.”53:39 - Why Tom is bullish about Heineken's long-term future, even after owning it for 36 years.01:07:08 - How Tom succeeds by resisting short-term temptations & deferring gratification.01:16:09 - What Tom failed to understand about Alibaba & the political risks of investing in China.01:23:11 - How Tom thinks about moral questions like whether it's okay to own tobacco stocks.01:25:51 - How innovators like Nestlé & Heineken are helping to combat climate change.01:35:13 - How Tom's investment success is fueled by his insatiable curiosity.01:37:41 - What Tom learned from Charlie Munger about the importance of trusting your gut.*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.BOOKS AND RESOURCESThomas Russo's 2018 Google Talk on “Global Value Investing.”Warren Buffett discusses Bill Ruane, who ran the Sequoia Fund & helped train Tom Russo. William Green's book, “Richer, Wiser, Happier” – read the reviews of this book.William Green's Twitter. NEW TO THE SHOW?Check out our We Study Billionaires Starter Packs.Browse through all our episodes (complete with transcripts) here.Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool.Enjoy exclusive perks from our favorite Apps and Services.P.S The Investor's Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more! Join our subreddit r/TheInvestorsPodcast today!SPONSORSGet up to 3% Daily Cashback on everything you buy with Apple Card. Apply now in the Wallet app on iPhone and start using it right away. Subject to credit approval. Daily cash is available via an Apple Cash card or as a statement credit. See Apple Card customer agreement for terms and conditions. Apple Cash card is issued by Green Dot Bank, Member FDIC. 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This week: Owen Bethell, environmental impact lead, global public affairs, at Nestlé, talks about the company's decarbonisation strategy, and the need for corporate climate advocacy, working with governments, peer companies and suppliers. He argues that this collaboration is integral to bringing increased sustainability impact and making progress at scale towards Nestlé's net-zero targets.   Plus: land conversion for agriculture remains the greatest driver for deforestation; indigenous communities calling for a new pact preserving 80% of the Amazon forest by 2025; tougher EU deforestation regulation on the cards; and, Patagonia's owner transfers company stock into charitable trust to tackle climate change, in the news digest.   Host: Ian Welsh

What if you could combine data across industries and use cases? FAIR data is Findable, Accessible, Interoperable, and Reusable. These are the tenants that Francesco Marzoni, Chief Data and Analytics Officer of Ingka Group, has made central to his data-driven career. In today's episode, Francesco discusses the FAIR principles, data silos, the importance of data governance, and much more.--------“The biggest lesson I got during the pandemic was the importance of having usability in data assets you can tap into and how much it can hurt you if you don't have usable data assets in times of crisis.” — Francesco Marzoni--------Time Stamps* (0:00) How Aristotle impacts data today* (2:45) Exploring FAIR* (14:07) Francesco used FAIR to navigate Nestlé through the pandemic* (20:52) The reusability of data* (27:00) How Francesco creates data programs* (29:54) Future opportunities in data--------SponsorThis podcast is presented by Alation.Hear more radical perspectives on leading data culture at Alation.com/podcast--------LinksConnect with Francesco on LinkedInCheck out Ingka Group

You know that candy bar you've kept hidden from your family? – Your “little secret”? Well, joining us today on The Irresistible Factor is the CEO of the chocolate company wanting to make your little secret better-for-you – Little Secrets Chocolate. On this week's episode of The Irresistible Factor, Kristi is joined by Jeremy Vandervoet, CEO of Little Secrets Chocolate – a better-for-you chocolate company. Little Secrets makes your childhood favorites like KitKat and Twix bars with better taste, better ingredients, and way less sugar (YUM!) Jeremy brings 20 years of incredibly valuable experience in the chocolate industry at Nestlé to Little Secrets Chocolate. We discuss what it was like transitioning from a huge corporation, to a small, early-stage brand. We also discuss the many lessons he has learned since joining Little Secrets – like the importance of getting your margins right early on and why defining your value in the marketplace is imperative. “You cannot rely on scale and growth to solve your margin structure. I know that's so simple to say, easy to say, but in a lot of – and I think a lot of people are getting very sober on that idea too, is you need to price it early, pricing that lever and getting your margin structure right now, versus just saying, ‘Oh, when I double this business…” Jeremy and Kristi also discuss Little Secrets' marketing, capital raising, manufacturing and hopes for the future. Jeremey is a wealth of information for entrepreneurs and other startups looking for advice.

durée : 00:30:57 - Secrets d'info - par : Jacques Monin, Cellule investigation de Radio France - Six mois après le scandale, plusieurs salariés de l'usine Buitoni à Caudry mettent en cause des pratiques que Nestlé leur aurait imposées : la réduction du temps de nettoyage et l'utilisation d'une farine non pasteurisée. - réalisé par : Christophe IMBERT

Benoit Dauchin has 20+ years of experience in leading operations globally, within consumer products and retail. Benoit is an Omnichannel pioneer, brand development passionate, and profitable growth committed. He has forged a track record in orchestrating fast pace & high impact business transformations. Servicing companies and PE funds, both in growth enabling and turnaround contexts.  Benoit is based in Switzerland and operates globally.Discover more details here.Some of the highlights of the episode:What it takes to be a unique leaderHow to motivate teams and keeping the organization in times of disruptionMajor learnings and challenges through COVIDSecret sauce of transformationBenoit's professional idol or inspirationFollow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd

En cette période estivale, et avant de vous retrouver à la rentrée, l'équipe de Bouffons vous propose de (ré)écouter cet épisode fort de cette dernière saison. Passez un bel été, et bonne écoute !C'est un petit cube doré, qui s'émiette facilement sous les doigts et vient parfumer une marmite entière : le bouillon Kub Or a été inventé à la fin du 19e siècle par l'entreprise Maggi, aujourd'hui propriété du groupe Nestlé.Au fil des années, cette marque d'aides culinaires n'a cessé de tisser son empire. En Asie du Sud-Est, nombreuses sont les cuisines à avoir recours à l'arôme Maggi, ce condiment liquide qui donne un goût umami à n'importe quel bol de riz ou de nouille.Sur le continent africain également, il est très fréquent de trouver les produits Maggi dans les cuisines de rue, à travers le Kub Or dans la préparation des plats couplé à l'arôme Maggi dans leur assaisonnement à table.« À cause de ces produits, certaines recettes traditionnelles sont réécrites. Petit à petit, on ne demande plus au marché les épices spécifiques qui faisaient ces recettes, alors autour des villages, on ne les cultive plus non plus puisque trop de personnes préfèrent utiliser le Kub Or… », regrette Christian Abégan, chef camerounais qui évoque « une perte de la trajectoire d'une écriture culinaire parce qu'on ajoute des produits de la mondialisation que cette culture culinaire n'avait pas initialement ».Dans cet épisode, Émilie Laystary tend le micro celui qui est aussi l'auteur de l'ouvrage « Le Patrimoine culinaire africain » (paru aux éditions Michel Lafon). Ensemble, ils parlent de la trop haute teneur en sel de ces bouillons cube et de la colonisation du goût à travers des produits qui uniformisent.Bouffons est un podcast de Nouvelles Écoutes que j'anime avec l'aide en coulisses de Cassandra de Carvalho, et de Mathilde Jonin.Montage et mixage par Laurie Galligani Générique réalisé par Aurore MahieuVous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.