Digital Empire Strikes Back

Get ready for a very techy conversation, today's guest is Jaime Aranda co founder of Studio 411 a recording studio that specializes in music recording and podcasting. Unfortunately, Jaime's partner wasn't able to join but we did have a great time discussing digital marketing with someone that knew just as much as I did. Try to keep up, I did my best to translate the technical terms for the listeners

Today's Guest is Vanessa Beckett, owner of Cecilia & Lola a handcrafted jewelry store that sells to vendors and online. Vanessa and I were introduced through mutual friends and hit it off instantly! This episode is perfect for those of you unsure where to start with E-commerce and selling products online.Take out your pen and paper for this episode

Today's guest is Gloria Cadena, owner of Bomb Beauty Products and the Baddest "B" I know. She started this dream with little to no knowledge and built a beauty empire with a very committed following who go by the name "Bombshells" all why being a driven mother. This episode is full of fun conversations and deep topics but most importantly we talk about new social media tactics, subjects and platforms that are on the rise. Get ready for a fun episode!

This episode is one for the books! I interviewed a new friend of mine, Edgar Delfin aka "Pato" the owner of Lick It Up Vegan Mexican Street Food. Pato walks us through his ongoing journey of starting a vegan-themed food truck to opening his brick & mortar location and eventually building a reputation that caught the attention of Food Network's Guy Fieri where Lick it up was featured on Fieri's "Diners, Drive-Ins and Dives".Make sure to sit until the end to hear Pato's David Letterman inspired "10 reasons why vegans suck" (as told by a vegan)

Today's guest is Eric Klauss a phenomenal fitness coach that owns Flipfit Training in El Paso, TX teaching his students how to control their bodies and achieve goals and skills they only dreamed about. Eric is my trusted trainer and I have nothing but positive things to say, we have discussed countless strategies and marketing ideas in the past so I figured this podcast would be a great way to document our awesome ideas and give some inspiration to gym owners, fitness trainers, and health industry entrepreneurs.

Today's guest is Jessica Morales and an extremely successful insurance agent that built her empire from the ground up, using nothing but pure grit and passion for her industry and customers. In this episode, we cover a lot of ground since Jessica was not so familiar with modern digital marketing strategies. If you are in the insurance field you DEFINITELY want to give this episode a listen.

Today's guest is Chelsie Evaldi a well-known entrepreneur in the El Paso, TX art scene and cultural zeitgeist. Chelsie is a business owner that I am so proud to have assisted in the past with digital marketing, e-commerce and Instagram growth hacking. In this episode we discuss how she skyrocketed her online presence leading to the opening of two new stores totaling 3 brick and mortar locations.

Today's guest is a very successful entrepreneur Samantha Nicole owner of the high-end beauty salon Ur New Image and host of She Styles podcast. In this episode, Samantha and I discuss a large range of topics from obstacles in the business to digital marketing trends to look out for in the beauty industry. Wine was involved in this episode so be ready for a very relaxed and fun conversation.Samantha Nicole's Bio:An entrepreneur and business guru, Samantha Nicole has taken the beauty industry of El Paso, Texas, by storm. She is a local business owner, influencer, brand representative and educator with over 20 thousand followers on her various social media accounts. A firm believer in assisting others find the best version of themselves, Samantha Nicole knows that how you look on the outside helps reflect the light within you. With ten years working in the beauty industry, Samantha has focused on using her talents and expertise to create custom looks for her clients, helping them discover their new image. Not only has Samantha taken international beauty courses and is certified in KMS and Goldwell acclaimed programs, she is also dedicated on being a successful business owner. Looking to bring her own unique touch to the El Paso community, Samantha launched her brand, Ur New Image in 2015. The brand’s main focus was on identifying and highlighting trends in the beauty industry and bringing them to her hometown. With the launch of the brand and the immediate positive feedback it received, the inspiration came to open a brick and mortar.In 2017, Samantha opened her own beauty salon and studio with the same name, Ur New Image. Ur New Image is located on El Paso’s east part of town but caters to individuals all over the region. Drawing inspiration from traveling domestically and internationally, Samantha is able to bring back material and incorporate this knowledge into her business. Samantha continues to find new ways to further her growth and that of her business by staying up to date with all current events happening in the industry. From hosting vlogs with other local entrepreneurs and influencers, to sending out weekly newsletter, she makes sure to stay in constant contact with her supporters. On the website and newsletter one can also find not only current projects Samantha is working on but also future trends and upcoming “favorites” to keep an eye out for. From teacher to business owner to family woman, Samantha hopes that by pursuing her dreams and passions she can inspire others to know that they can truly do it all.

Believe it or not when your business is extremely niche it is usually easier to get more customers, especially with digital marketing at your disposal. Listen to Josh and Storms's story about how they grew their business from their house kitchen prepping vegan meals to now opening a restaurant in downtown El Paso with a full-size kitchen for walk-in customers and deliveries. I had a lot of fun joking around and advising these two!

Welcome to Digital Empire Strikes Back! The digital marketing podcast that interviews entrepreneurs, business owners and brands trying to scale online. Our first ever guest is Erika Lee Williams owner of On Next Sunday and trendy women's clothing boutique with an e-commerce store and two brick and mortar stores in El Paso, TX. In this episode, we cover a lot of ground on how to promote your e-commerce store using Facebook, Google and Instagram's professional tools. Erika has been killing it on Instagram so I share with her a few ideas on how to capitalize on that traffic she has worked so hard for so it does not go to waste.