Podcasts about Boutique

Kiera is joined by Zaneta Hamlin, owner and founder of Cusp Dental Boutique. Zaneta, who built her practice from the ground up, shares with Kiera her journey, reflecting on what got her to this point and what she would've changed and focused more on if she were to start over again. Plus, Zaneta talks about how she's turned even the smallest items and exchanges into branding opportunities for her practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today I am so giddy. I have one of my favorite humans in the entire world. Like that is not an exaggeration. She's got a million dollar smile. She's one of the funniest people I've ever met. She makes me laugh all the time. She really does. Like Zaneta when you smile, is the world just makes like it's just a happier place. Zaneta Hamlin, one of my favorite doctors. This woman can brand like nobody's business. Surprise fact, I even have her all of her branding sitting here. I have her stickers.   I love the business card. That was my favorite thing that you added in for me was a business card for me. But Zaneta Hamlin, one of our clients, one of my faves, welcome to the podcast today. How's your day today?   Zaneta Hamlin (00:39) Great, how are you? I'm happy to be here in the chat.   Kiera Dent (00:43) I'm so happy to have you. My day has been amazing. It's been podcast day and by far my favorite podcast is you today. So I'm really, really excited because I have wanted this podcast to come out for so long. So Zaneta I don't want to like do you a disservice. I just said a few things as to why I wanted you to come on the podcast. Like I said, being a part of our community, I just watch you and something I've noticed about you since literally the day one is you dress incredibly well and you're always branded. Like you're a walking   machine of branding every event I've seen you at you have Cusp Dental I know where you are I know your colors you have everything branded you think so intentionally but you're just an amazing human so Zaneta kind of tell us and honestly I want to go with you and do ⁓ dentistry in other countries that's something that you and I are gonna do outside of that so to fill our listeners in a little bit Zaneta kind of walk them through who is Zaneta Hamlin how did you get to be into Cusp Dental just kind of give us a little background on who you are the dentistry you do   Zaneta Hamlin (01:29) Absolutely.   Kiera Dent (01:40) Whatever you feel like sharing, this is Zaneta's time. And I want everybody to get to know you because you're just an amazing human. So walk us through, how did you get from where you were to where you are today?   Zaneta Hamlin (01:46) Bye.   So am   a second generation dentist. ⁓ I started off as an associate. I went to my dad's alma mater, went to Howard University College of Dentistry around this area in the Virginia Beach Hampton Roads area. I would say Howard is the real HU, so that's going to probably offend some people great. Yes, yes.   Kiera Dent (02:01) Amazing.   That's okay. She's here for it. There's no shame. Zenita, this is your podcast. You get to say whatever you want   today. No filtered.   Zaneta Hamlin (02:19) yeah. So second gen dentist, ⁓ I started off as an associate. So I associated for about nine years, ⁓ until I, ⁓ birthed the idea for Cusp Dental Boutique. It was initially going to be an acquisition. That was the plan I was with, ⁓ coaching prior, but it was more, it was geared more towards, ⁓ acquisitions and   That didn't work out for me. ⁓ just, everything just didn't work out. And the type of practice that I was looking to create ⁓ just didn't fit in the other practices. So ⁓ my husband actually found the space that we are in ⁓ and we just built it from scratch. It was a shell. ⁓ And then we have Cusp Dental Boutique. Now, ⁓ yeah, I do like to brand. So.   Kiera Dent (03:12) That's amazing.   Zaneta Hamlin (03:17) you   Kiera Dent (03:17) Please do, I want you   to, because I also hope people hear, like I said, I brought you on for a reason, Zaneta. This is where I want you to brag. I want you to share about who you are, because I think so often we don't, and so many times dentists feel they're doing it all alone. So trying to bring different dentists, different perspectives. So brag, Zaneta, I'm gonna brag about you too. So this is your show, brag as you should.   Zaneta Hamlin (03:38) I do love my practice. I love how we do things differently. There's a lot of technology. mean, lately I've had a few temps in my office. And so just having the temps has shown me how much my office does that others don't. And so, the expectations are bit higher with what they should do. ⁓ But everyone comes in and like, my gosh, this doesn't feel like a dental office. doesn't smell like a dental office.   ⁓ even the swag they get is different. Now, yeah, I'll give the Cusp Dental Boutique chapstick or things like that, but the koozies, the ⁓ wine tumblers, because you can have wine. ⁓ I think one of the things that you might be referring to is ⁓ my luggage ⁓ cover.   Kiera Dent (04:18) Why not? Why not?   Yes. Yes.   Zaneta Hamlin (04:30) I   do have that because look, your bags, when you check a bag, even if you are rolling, like it's carry on, people see it as you're dragging it wherever. So it's advertising, you know, they might be in a different state. You might come visit Virginia Beach. You what? I was on a flight to Detroit and I saw, you know, this Cusp Dental Boutique. I want to see where that is. Maybe they have an emergency. Top of mind.   Kiera Dent (04:37) Mm-hmm.   don't   disagree with you. This is why I brought you on the podcast because the way you think about branding and advertising, like I remember meeting you first at this conference and like you're repping it. Like you've got your Cusp Dental Boutique and it makes me so happy because that's also, think why you do so well in your practice. Like you love what you've built. You can see the love and the passion and the pieces. Yeah. The luggage. just wrote it down. Dental A Team needs to freaking put those on because we travel everywhere. Think of how many dentists are traveling to conferences and we are not branding. So   Zaneta Hamlin (05:22) All the time, yes.   Kiera Dent (05:27) Dental A Team, if you're listening, which most of them do, ⁓ surprise, maybe it'll be your holiday present. Shelbi, we need to get these. So, you know, there we go. Yeah, it's brilliant.   Zaneta Hamlin (05:33) There we go.   They are great.   Nobody's gonna rep your brand better than you. So if you aren't proud of it, you know, so you gotta rep it. And yeah, I put it on anything. We went, ⁓ our family went on a Disney cruise, our first ever Disney cruise. And I just randomly saw, cause ⁓ a sorority sister of mine told me we need those ⁓ clips for your beach chair to put your towel on so it doesn't fly away.   Kiera Dent (05:45) Mm-hmm. I love it.   ⁓   right. Of course. Of course you can.   Zaneta Hamlin (06:03) Well, I happen to find there are stretchy versions, like ⁓ elastic versions, and you can customize them. So of course, mine, one side says   Cusp Dental Boutique, the other side says Cusp Untethered. So either way, you're getting something. And it went on. So on the Disney Cruise, you could see four chairs. Cusp Dental Boutique, Cusp Untethered. You know.   Kiera Dent (06:19) Something.   Amazing.   It's incredible. So, okay. So I think Zaneta, something that you do so well is you built this practice. And I mean, even, I think people seeing the clips of this online, I mean, you doesn't even look like you're sitting in a dental practice. Like you're in this very different vibe, different feel. So walk me through how has it been being an owner? And then I want to go through like what have been the struggles, what have been the good things? Like you have this amazing space, people you've got raving fans.   Like you have built this boutique dental practice, which I think is so great to stand out when I think dentistry has been a little bit tricky. And I think you're doing a great job of that. And then we're going to pivot to like some of your favorite brand. I mean, she's already listed her luggage covers. can like literally Zaneta. feel like if there's something she can put a logo on, she will like, it is like, Oh, I could put this here. I could have a bracelet. I mean, your jacket, I guarantee you there's a Cusp Dental pin. I guarantee. Yep.   Zaneta Hamlin (07:15) Really.   yeah,   I mean the back of my jean jacket says untethered on it.   Kiera Dent (07:26) It's all there. She's constantly, it's constant. Like Zaneta, I think you are one of the few people that thinks in their branding so much that it is a part of you. It's what you do. It's who you are. It's not like I'm Zaneta and here's work and here's Zaneta. It's I am these pieces. So walk me through, you started this scratch start. How's it been going?   Zaneta Hamlin (07:27) The symbol is right there.   you   Kiera Dent (07:50) The wins, the stresses, the struggles, like where are you at on the business ownership path?   Zaneta Hamlin (07:56) I mean, there have been ups and downs. I will be very honest and frank about that. I've never been a business owner. So this is my first kick at it. ⁓ But I'm very frank with my team, like, hey, guys, I'm learning too. And I rely on them to also give me their feedback. Now, I always take it into consideration. It doesn't always mean like, hey, we're going to do what you recommended this time around. But I do like to listen to them and see what they think, because they have great ideas. But you won't know unless you actually listen to them.   It's been up and down. Like when people opt to leave the practice to go somewhere for whatever reason, ⁓ I've taken it personally in the past. Now, ⁓ my gosh, I mean, hopefully Dana has seen how much I've grown in that department.   Kiera Dent (08:38) I was,   I would agree. Dana's been coaching you for quite a while and Zenita, I will even say not being in the day to day with you all the time, you have grown exponentially. It used to be this, I remember being in the Dr. Masterminds, different places. It was just this like complete stress. And I feel like you have definitely grown as a business owner, as a leader, and I'm really proud of you. And you seem happier, but you still haven't lost your flair of like loving your practice. Like it didn't jade you even though it stressed you out. And agree, Dana, Dana will for sure be watching this and she will be so proud of you.   She already is, but you have definitely grown in the time that we have known you. And I'm really proud of you because I don't think everybody does grow. Some people just stay stagnant, but you have wanted to grow. You've wanted to evolve. You listen to what people say. You've made friends in our community. You and Christie have become BFFs. Christie Moore, she's been on the podcast too. Super excited to hang out in person, but you do a good job of executing and implementing Zenita. You're very humble. You're very coachable. And you're also just a ton of fun. Like you keep the Zenita piece of you while also growing and evolving too.   Zaneta Hamlin (09:38) Thank you. Yeah, I mean, it's there's no way you can't change stuff if you don't accept it. Because if it was working the way you were doing it, then why are you coaching? So no, it's it's been up and down. I've learned to delegate. I wasn't doing that before. And I'm still learning to ⁓ give deadlines because sometimes I will suggest that something needs to be done and not say when I need it done by and in my mind, that means you've done it already.   Kiera Dent (09:45) Right.   Zaneta Hamlin (10:04) ⁓ so working on that, but I am doing better with letting others, ⁓ do things for me and that I don't have to do all of it. And I have a great team that understands that I will do it all if not, if they don't step in and they will be like, no, no, no, I got it. You go do something else or maybe go eat. about that? so, ⁓ I think it's who you surround yourself with that. ⁓   Kiera Dent (10:18) Mm-hmm.   Yeah. Yeah. Good.   Zaneta Hamlin (10:33) helps and like you mentioned like Christie, for example, I was talking to another doctor when I went to a master class a couple of weeks ago for the AGD and he was telling me like, hey, when you are looking to move your practice into different levels, like moving up, like for example, me, you know, trying to add an associate and grow, he was like, talk to people who have done it or people who ⁓   Kiera Dent (10:54) Mm-hmm.   Zaneta Hamlin (11:02) have been in that seat before, or coaches that can help you. And I was like, well, definitely my coach can help me with that. And to like, you know, talking to somebody like Kristy, who's been there, done that, probably even read a book about it, you know. So ⁓ it's who you surround yourself with too, that can help you.   Kiera Dent (11:20) Yeah, no, I think you've done an amazing job and it's just fun. It's fun to watch you evolve as a leader. It's fun to watch you. I mean, I remember some of our first emails were I'm staying here so late. Everything's on my plate. I don't know how to do this to now hearing you of I delegate and I built this culture of a team that knows who I am. They give it had to change yourself as Anita. That's something I love about you is I don't feel you. There's been a huge change of Anita. I think there's been like Zenita 2.0 is Anita 3.0.   where you just keep like, keep the core of who you are, but you evolve as your business evolves and like letting the team know, yes, this is who I am and this is what I'm expecting. And I'm very honest and very frank. I think it's really helped you tremendously. And like, let's give some snaps. You are bringing in an associate. You are evolving your practice. You are growing into these things. And so if you were talking to somebody, say in your shoes, they just found this space, they found the shell. They're super excited. There's Anita, who you were at the beginning.   Zenita today, what would you maybe tell that practice owner of some things of like, hey, as the wiser version of me, this is what I would maybe do or I would execute on XYZ or I would do this again of something that I did. What would you say are some of those tips you would give maybe a Zenita coming in doing a similar path?   Zaneta Hamlin (12:36) probably would have learned to delegate earlier. I think, yeah. Yeah.   Kiera Dent (12:40) I agree.   Yeah, I remember   some long emails and some hard nights on NotDelegate and a lot of hours at the practice unnecessarily.   Zaneta Hamlin (12:48) Yeah   I was quick focusing it. Don't do quick,   you can, but why? know, like, I can't believe I did that and how much time I put, but it's interesting though, like some, the things that I have delegated, I'm still busy. I still have to do things. it's like, now I'm like, how did I have time to do that? Like, no wonder why I was stressed. No wonder why I wasn't sleeping, you know, like, so I would have definitely, ⁓   Kiera Dent (12:57) I agree. I agree.   Yes.   Zaneta Hamlin (13:20) delegated sooner. I would have gotten an aura ring earlier. That's something she knows talking to her about. I would have gotten that earlier. ⁓ But I also would have trusted my intuition more a earlier. I mean, I did, but not at the level in which I do now. Like, for example, if I extend an offer or like,   Kiera Dent (13:24) Right? ⁓ It works great. Yes, agreed. Okay.   Zaneta Hamlin (13:49) you know, I make a decision, because I like to make decisions pretty quickly. Like it's this and we're going with it, right? I don't go back and like ponder it like, oh, did I really make this mistake? Like, was this a mistake? Should I have done this? Should I have done that? I've had those thoughts before, but then I quickly am like, no, no, no, it's, this is the way we should go if an offer was made and it wasn't accepted.   Kiera Dent (13:53) Mm-hmm.   Zaneta Hamlin (14:17) It's because that wasn't for me and it probably would have been a headache. You know, I've gone down that route with like negotiations and stuff like that. And I thought to myself, hey, had that actually worked, it would have been a disaster. So I'm glad it didn't. So definitely ⁓ intuition, like leaning into that and just going with the flow.   Kiera Dent (14:35) Yeah.   Mm hmm. No, and I do. I do think that there's so many times that we feel like there's all these other experts, which I do agree like great job. Kudos to you. You you jumped into consulting and you hired coaches and you talk to mentors and talking about Sheena and Christie like you use your doctor community around you and you work with other mentors. But I do believe that there's an internal knowing that I think we often lose by thinking I've never done this before. So how am I supposed to know? But I do think that there's a core knowing that   I really love that you brought that up, that people really do need to trust themselves. They need to execute on that more. ⁓ So many people are like, well, someone told me I shouldn't do this. And I'm like, but you know, like you know what you need to do and you're gonna, you'll figure it out and it will work. So, okay, I love your story and I love what you've done. And I'm so happy that you're sharing with other people. And now I wanna pivot to, let's talk about your branding. Talk me through, you said everything is branding opportunities. Every single possible thing that you do.   Zaneta Hamlin (15:18) It doesn't feel right.   Kiera Dent (15:36) Like has this always been a part of you? Did it just come with buying the practice? And then I want you to walk through some of the specifics that you do of branding intentionally, maybe even like who you use or where you get these things. Like, I don't think people realize like marketing is a lot easier than they think it is. You did a scratch start. So you have had to figure out how to market yourself with no money. So kind of walk us through like, how have you done this? How has the marketing been for you? How has it been finding more new patients like?   Zaneta Hamlin (15:54) Mm-hmm.   Kiera Dent (16:02) I don't know, whatever you want to take on this branding, because honestly, you are one of my queens of branding that I've met as a dentist. You do it so well. So walk me through just whatever, however you want to take this branding, marketing side of the business.   Zaneta Hamlin (16:15) No judgment. Okay. Ready? Okay. One of the cheapest things you can get and y'all don't, well, let's just go through it. So ⁓ pens. Okay. So I would go to Pens.com. They always run promos and stuff like that. Get some pens, get your favorite pen. ⁓ they send you, they'll send you something. See exactly. Yeah.   Kiera Dent (16:17) No judgment. I'm ready.   No judgment, we already put it there.   You do.   I have it. It's literally right there.   Zaneta Hamlin (16:42) What I, how I started was, mean, of course, Studio 88 did my logo, my colors and all that stuff. That was a process to get to what it is now, right? Because there were different versions of it, right? And then I started putting it on pens. So here's what I would do. would, when I go to a restaurant, family, friends, myself, whatever, you know, they give you a pen, a Bic pen or some whatever pen.   Kiera Dent (17:08) Mm-hmm.   Zaneta Hamlin (17:10) I will sign with my pen and I will leave that pen.   Kiera Dent (17:13) You're so clever. Okay, keep going.   I want to hear all these ideas. I'm writing them down by the way. They're brilliant.   Zaneta Hamlin (17:20) So   I always have a bajillion pens on me in my purse or in my pocket. wear scrubs, so I have them in my pockets and stuff. Like even where, like my car, where I take my car to get it serviced or I'll change whatever. They've got my pens floating around too. The wine shop that I go to with, that I have membership at, they've got my pens. They always ask me, what color is coming out next? You know, like, cause I do different colors based on different seasons, as long as it's within brand.   Kiera Dent (17:45) Smart.   Zaneta Hamlin (17:48) So I can tell when that pen was from because we've only been orange orders. And black was the last order we had. We have a teal one now. That was a mistake, but still I have 500 of them. So we're gonna work through that. Yeah. And then I also did a partnership with a restaurant that's not too far from my office, half a mile away. They're out by the water. They gave me gift cards that I can give to new patients.   Kiera Dent (17:54) That's incredible.   So we're giving them out. Yeah.   Zaneta Hamlin (18:17) I gave them a boatload of pens. So when they are having people sign their checks or whatever, you know, they finished their eating and all that stuff, they've got a Cusp Dental Boutique pen that people usually jack, they steal those. And so they've got 200 to sort through, whatever. So that's how I really started getting the brand out. I would wear what I had, if know, if I had t-shirts or something, I would wear those. Now I have sweatshirts and stuff too.   Kiera Dent (18:24) Mm-hmm.   Mm-hmm   Zaneta Hamlin (18:48) But it was just really wherever I can show folks. When I go with my kids to their games or their school or whatever, I might have something. And people ask, ⁓ are you the one that owns? Yeah, hi, you should come to this. You know, just really, so it could be anything. mean, again, pen is a simple and easy thing to do to carry, not a huge investment.   Kiera Dent (19:03) Yeah.   Zaneta Hamlin (19:16) you know, do that. And then when Stanley does promotions and they customize them, you do that too. Yep. Yeah. And koozies are cheap. ⁓ I use ⁓ Citi Paper. They are in Alabama. A friend of mine, another business owner, she's a pediatric dentist. Quinn, sent them or referred them to me and ⁓   Kiera Dent (19:23) On brand, on color. Excellent.   Zaneta Hamlin (19:44) They do all of my koozies, whether it's the regular size koozie or the tall ones, which we did one season for a beach, because we're right by the water. ⁓ And then even like our goodie bags, we don't do the traditional goodie bags at the office. They're cotton, because also check out the environment. I have to come up with something for my patients who bring theirs back to reuse them. Like, hey, maybe if you bring your bag back, so we can just refill it with your supplies if you need it.   Kiera Dent (20:02) Yeah.   Cute.   Zaneta Hamlin (20:14) ⁓ But things like that have been great and people love it because it's different. Now I use mine for like when I travel for makeup, like my makeup brushes. It's, you know, I've had patients that will use it for their sunglasses. We have Cusp sunglasses, which patients use when they're sitting in the chair anyway to protect their eyes and 90 % of the time they want to walk out with it anyway. So again, take it. has my logo.   Kiera Dent (20:25) Mm-hmm.   Take   it, please.   Zaneta Hamlin (20:44) Yeah,   take it. Yeah, by all means. So yeah, and sunglasses can be pretty cheap too.   Kiera Dent (20:47) ⁓   Mm-hmm. So what do you feel? Okay pens koozies sunglasses shirts sweatshirts reusable bags What do you feel are if I'm like on a budget? Pens obviously what else you feel has been I mean and also I'm hearing you you know your population You're by the beach. So you're thinking in beach like they're gonna want drinks. They don't want sand on those So koozies are gonna be great. Keep them cold. They're there   Zaneta Hamlin (21:02) Mm-hmm. Yes.   Kiera Dent (21:14) the towel thing at the beginning of the podcast. Well, yeah, that makes sense because you're at the beach. People need those are going to use those are going to see them. ⁓ I like what things would you say if I'm on a budget are going to be the best bang for my buck? I love the Stanleys. I didn't even think about like you're watching promotions on every single thing that your patients would use like sunglasses, clever. Again, you're a beach community. So what has been your best ROI?   Zaneta Hamlin (21:33) Yeah.   Yeah.   Kiera Dent (21:39) because branding is like awareness, but then there's also like, I need patients to come back with that. So what do you feel has been your best ROI that you could say these patients came from this if I could only choose like one or two of these items?   Zaneta Hamlin (21:53) If we, my team probably would have to help me with this, but if it's based on what people have asked for, I would say it's chapstick.   Kiera Dent (22:04) Interesting.   Zaneta Hamlin (22:05) Yeah, because you don't have to be at the beach to use chapstick like chaps you should keep these puppies moist like drink your water and Moisturize your lips ⁓ SPF all the things the chapstick folks have asked for like hey Do you guys still do the chapsticks because I think and I don't know I know there are different types, but the one we do is like the big daddy one I have one in my ⁓ pocket somewhere, but ⁓   Kiera Dent (22:14) Yeah.   You   Zaneta Hamlin (22:34) Um, people really like that. You know, someone once someone said to me, Oh yeah, a friend of mine was using it and I just liked how it went on. And, you know, she said she got at her dental appointment. I was like, Oh yeah. Okay. I'm glad you came because would you like one today after your appointment? can give you one.   Kiera Dent (22:52) because we've got   some and you can share them with all your friends.   Zaneta Hamlin (22:56) Yeah, so I think that has been great.   And then the koozies are the second ones because people ask for that again. You could be anywhere. I mean, my neighbors use the koozies when we're out in the neighborhood, you know, hanging out with the kids and stuff like that. So yeah. ⁓ look at that.   Kiera Dent (23:16) Mm-hmm.   Look at that. She has it. I'm telling you, this woman walks in her logo. I would not be shocked if you told me you had pajamas in it.   Zaneta Hamlin (23:28) That's it.   That's a good idea.   Kiera Dent (23:32) There you   go. Pajamas. know our team has been asking me for workout clothes, like tank tops. Um, and then also they want the branded shoes of Dental A Team shoes. So that way they're like, we do a different one every single year. Cause that way, like your team is always wearing stuff also. So like if it's stuff that they do, yes. Um, you can do that. We also found out you can make a custom Nikes. Uh, you can make other customs that.   Zaneta Hamlin (23:47) Yeah Chuck says it converse   Can you put lingo on   it?   Kiera Dent (24:01) So those are things, again, I haven't done it yet, but write down the, get your notebook. ⁓ But honestly, I think Zaneta, some of these things, even post podcast, if you can send me and we'll include it in the show notes, some of the suppliers that you use and some of the ideas that you have. like we've listed off, she's got the Stanleys that she brands, there's the ChapStick. But if you looked and if you saw on the video and if you miss it, it's not the cheap ChapStick. Like this is not a cheap ChapStick. There's some dental offices that give.   Zaneta Hamlin (24:29) They have...   Kiera Dent (24:30) Gross chapstick.   Zaneta Hamlin (24:31) yeah, the minis. I know!   Kiera Dent (24:33) The minis or the ones that just like get in your mouth and they taste disgusting or they like don't actually moisturize. They almost like dry it out worse. So you're like putting it on. ⁓ You know what I'm talking about. Excellent. Do you hear this? She's coming to our doctor in-person mastermind, which is in September and we're super excited about it. It's a doctor in leadership one and Zaneta is already thinking I'm bringing it for everybody. And that's not because these dentists.   Zaneta Hamlin (24:40) Yeah.   Yes. you're getting one. I think I'm bringing some for everybody when I come to the meeting.   and you get a chance to.   Kiera Dent (25:00) These dentists are not her client. We don't even live by her, but yet all of us are going to be wearing it. She never knows where one of us is going to be. I'm going to be on the airplane sitting there flying out to the East coast. Someone's going to see it. They're going to look it up cause they're going to love her logo. And lo and behold, they'll be like, ⁓ I saw some girl putting this chapstick on, on a plane. You never know where people are going to be. And that's very easy. I thought your restaurant idea was so clever and like pens. I did not even think about signing with your own and just leaving it there constantly.   the luggage, our team's getting luggage carriers. Like that's going to be part of their standard onboarding. Cause we fly all the time and dentists are on planes all the time. So Zenita.   Zaneta Hamlin (25:32) Thank you.   Dentists,   their assistants, their office managers, their spouses, somebody, it's fun. And I saw this cute lady walking by with this and took a picture of it and sent it to their spouse or whoever, best friend. Have you been in this company? Or why aren't you doing that?   Kiera Dent (25:43) Mm-hmm.   Uh-huh. Uh-huh. Uh-huh. It's a very, it's   so clever, Zenita. I think, okay, so what's your most random favorite thing that maybe wasn't the best ROI, but you just loved it. It was one of your favorite like things that you created that's been branded. I mean, you got a jean jacket that's unbranded. You've got your shirt, which is a super darling shirt. Like what have you loved that was like, yeah. And then you also said you got sweatshirts.   Zaneta Hamlin (26:16) Thank you, you really sound interesting.   Kiera Dent (26:20) What else do you have? Like, what was your favorite?   Zaneta Hamlin (26:23) well, I really like our, wine, ⁓ tumblers. I have a Yeti that has, ⁓ Cusp Dental Boutique on it, but we have tumblers or two versions again, depending on which one you break out. know when you got it because we only rotate certain things and we've, we've done some promos where like our Cusp Circle folks get, which we have to get better about it. But when people do our in office, ⁓   membership, yep, they get those things. So like the t-shirt, I'm not going to just give to like our regular PPO patient. Like it's going to be, you know, our membership folks that get those, like the nicer branded items. But I really like the ⁓ koozies or not koozies, the tumblers. ⁓ I use it often enough. ⁓   Kiera Dent (27:01) Mm-hmm.   Mm-hmm.   often enough, all the favorite things and you can have it as   a business write-off because you want them. They're branded. You pull them out for parties. You can put them on social media. Obviously, it's a complete business write-off. I agree. Yeah.   Zaneta Hamlin (27:24) Excellent. Yeah. I had   my previous coach, she would put when she would go to the beach or wherever she would go, she would take pictures with her wine tumbler in different places. I did like a, I think it's in my ⁓ Cusp merch on my Instagram, where it just shows people with Cusp Dental Boutique things in different places. ⁓ And sometimes I'll still do that. Like I'll set it somewhere or whatever.   Kiera Dent (27:40) Ha ha ha!   Zaneta Hamlin (27:54) I've had patients who will send me pictures of themselves out in the wild with random Cusp Dental Boutique things. yeah, but the wine tumbler has been great because no one else has that. no dental offices, you know, like it's something you wouldn't think of for a dental office. So yeah.   Kiera Dent (28:09) Yeah.   Mm-hmm.   Totally. Well, and as you're   saying, I hope people picked up on, I wrote down some notes that I think you maybe don't even realize you're doing, but you don't call it a membership plan. It's called Cusp Dental Boutique Circle. So it's your, and as soon as you said it, I was like, that's her membership plan. But notice the way you say it, Zaneta, is you want your people to be part of your group. It's a community, it's a group, it's not, and like they're getting the special stuff. They're getting something that's different than everybody else. So you're setting it apart for people that are a part of your inner circle.   Zaneta Hamlin (28:27) Yes.   Kiera Dent (28:46) Then it said Cusp merch and I was like, probably gonna start selling your merch like honestly, but right now it's just on social media, which then helps patients realize they go, they tag you, you're gonna be putting it on there. People will see it. ⁓ You also are very clever. You said two versions and I was like, that's so smart because then people are going to want things at different times. They're gonna see other people getting it, which then creates retention of people wanting to come back because they saw the merchandise. They saw different things.   Zaneta Hamlin (28:51) Mm-hmm.   Kiera Dent (29:15) but also you strategically know like when were, when did I see them? Where were these pieces based on what they're, they're having? So it's a very like thought out process that I don't even think people, I don't even know if you realize like the depths of the pieces you're doing that are just very fun. And it seems like you just have a ton of fun doing it too.   Zaneta Hamlin (29:22) there.   I do. mean, it's, I don't know. It's, I, now I will say if you are wearing your brand, you can't be outside acting crazy. So you can be fun.   Kiera Dent (29:41) I would agree. I was going to say, do you ever get sick of like having people be   like, hi, who are you? Like, I'm like, no, sometimes I want to go incognito on a plane. Like I don't want anybody to know me. So.   Zaneta Hamlin (29:48) Yes, right. I   do have those times. Like tomorrow, I'm supposed to be going to Cape Charles with my husband. It's our wedding anniversary. I have gone back and forth because we're going to be visiting an artillery. I'm like, do I go? Because I will wear my Cusp baseball cap. I have it in three colors. My team, some of my team members have them.   Kiera Dent (30:01) No.   Thank   Zaneta Hamlin (30:15) I think one   of our videos, were wearing it for like, it's our like new patient welcome video we have for wearing the hats. But my husband wears his often. But I've thought, do I go to this place wearing my Cusp Dental Boutique hat? Because it has the symbol in the front ⁓ and the name of the practice in the back. ⁓ Or do I go incognito? Nobody should know who I am. But the Eastern Shore,   Kiera Dent (30:42) Mm-hmm.   Zaneta Hamlin (30:43) is close enough and we do have patients that have come from there. So just from talking to you, I'm thinking that I'm probably going.   Kiera Dent (30:50) at least have   like, there'll be a little Cusp Dental Boutique cameo if not the full show. So yeah, of course she's taking pens.   Zaneta Hamlin (30:55) I'm also taking pens. So I'm going to be leaving them at the   distillery strategically and the restaurant. ⁓   Kiera Dent (31:02) The pen, the pen.   And I will say, Zaneta, I mean, you shipped this to me at Summit, because this is where it came from. We were at Summit and I was like, I need a notebook. And you messaged in the chat, I saw it come through, Zaneta said, I'm sending you a notebook. And lo and behold, this shows up in like the super cute notebook. I still have it. It's got a beautiful, I mean, it's a real nice pen, Zaneta. She did, that's something else I'm noticing with you. You're not scrimping. Like this is a very heavyweight pen. It's a nice feel pen.   Zaneta Hamlin (31:14) It did.   Kiera Dent (31:32) which also is on brand with a Cusp Dental Boutique office. You're not going for this like hot, like you're not going for the burn and churn, which is fine. If you were, it'd be a different type of pen. Your stickers are very high end stickers. Your business card is high end. It's on brand. There's the untethered. There's the Cusp Dental Boutique. Like just, I mean, you guys, I still have these. They're very nice. They're cute. They are not, I feel like I'm selling Cusp Dental Boutique. Like I feel like we're on an infomercial. Like here, here we are.   Zaneta Hamlin (31:59) Please keep going.   Kiera Dent (32:02) But I think something like this pen is compared to some of these crummy ones, like, you know, Pens.com, they do send you some really junky ones. They also send you some really nice ones. But I've been in offices writing with pens, like from the Pens.com, like they ship them to me. I'll have a rose gold one. I'll have a white one. And in offices, the dental assistant's like, I love your pen. And I'm like, well, you can have it. Here you go. Like take it, write it, share it with everybody. But I do think there's something to be said. You do nice things.   Zaneta Hamlin (32:10) Thank you. Yeah.   Yeah.   Kiera Dent (32:31) rather than doing just cheap things to slap a brand, but your brand is higher end. Your brand is a nicer brand. So you're making sure it's very intentional with your brand.   Zaneta Hamlin (32:42) think when you are going to brand your items, and I get it, it depends on which season you're in in your practice, right? But when you are going to put your name on something, you want it to represent you well. And so yes, the things that I have done are probably, you know, I will always say they're top tier. But some of these things you can also get when they go on sale. Like they'll send me stuff like, it's now 85 cents.   Kiera Dent (32:48) Mm-hmm.   Mm-hmm.   Zaneta Hamlin (33:11) you know, to get this pen or 50 cents for that pen. I'm like, oh shoot, get it, get it now. We're gonna get this color. This is gonna be this season or 2024. This is the color, you know. So it's just, and it's something I think it's probably my mother, cause she's always like, like if I'm gonna go out with her, like sometimes I wanna just dress down and wear sweatpants, right? She's like, where are you going? You're not following me like that. You know, and so it's like, okay, all right, I get it. Like I gotta represent you and myself well.   Kiera Dent (33:20) Mm-hmm.   Mm-hmm.   You   Mm-hmm.   Zaneta Hamlin (33:41) So yeah, for things you're gonna put your logo on, you do wanna make sure it's something that people are gonna want, that it looks good and it represents you. So if you can't, maybe hold out till you can get the one that you really want. Because if it's crappy and you don't even like it and you're not gonna use it, why get it? Save your money, invest it in something else. Get AI.   Kiera Dent (33:55) Mm-hmm.   Yeah.   Get AI.   was a mastermind conversation we had this week. There is a podcast inspo'd by Zaneta. I will not say exactly which one. She knows, you guys can all guess on the podcast coming out. I recorded it right before this one, but Zaneta, I think it was just so fun. I really wanted to hear just about the different ideas. So anything you have of like, like you said, Pens.com or where you get your koozies or any of those. Cause I think that's also the hard part of there. So much out there, like who are the good brands? So even if you can send some of those that you like.   Zaneta Hamlin (34:06) You   Kiera Dent (34:30) I'd be happy to share those along. But I think if nothing else, I hope listeners today start thinking of differently of how can you brand your stuff? How can you do simple things? Where are your patients hanging out all the time that are the ideal patients you want? Not just patients, because we don't want all patients. We want your ideal patient. So like you said, they're going to be at the distillery. So you're going to a certain place. Like I picked up on that. You're not like I'm handing these out at, we won't say certain names.   Zaneta Hamlin (34:32) Yeah.   you   Kiera Dent (34:56) but I know you would not be dropping pens at certain places. You will be dropping them up. They don't go to all locations. They go to intentional locations where you know, it's like you said, there's a restaurant on the water. Well, I can already tell what type of a clientele is at that one based on where this restaurant is. So without Zaneta even telling you who her ICP is or ideal customer profile or avatar of patient, she's intentionally putting all of her brand in the places she wants people to be at her ideal patient base.   Zaneta Hamlin (35:10) You   Kiera Dent (35:25) to grow and Zaneta, mean, without even sharing any of your numbers, the fact that you've taken a scratch, start shell of a practice, built it with your own branding, your own pieces to now you're going to be bringing on an associate. think people can attest that some of the things you're doing clearly have been working really, really well. So thank you for sharing. I got excited. I I wrote a ton of notes over here and I hope other people did. And these are the type of conversations that come out at the mastermind.   Zaneta is talking about all of her problems, but then she's branding her Cuspware everywhere and all of us want it. So it goes like, you know, it's a good, it's a good thing. And honestly, Sheena needs to talk to you. She needs help on her branding. So and Sheena shout out to you. Just like, you know, you need like these are the things.   Zaneta Hamlin (35:57) Ha ha!   I would love to, but I do think   though, just, I probably picked this up from Studio 88, just because you're a dental practice, a dental office, you do not have to do everything dental. Like my logo doesn't have a tooth anywhere, right? It can, and that's great, but it doesn't have to. So just because it's a dental practice, like my logo or the things that I brand aren't specific to dental things. So my recommendation is,   Kiera Dent (36:20) Mm-hmm. Mm-hmm.   Zaneta Hamlin (36:33) Put your logo on something that you like and you would use outside of work. That is the best way to market your practice is on things that you would even want to use. It doesn't have to be like things you would expect from a dental office. You know what I mean? Like, hence the rumblers and yeah, the wine stuff.   Kiera Dent (36:52) right? The wine. Yep, yep. It's   stuff that you like, but also what I think is important is we often attract the people that are like us and as patients. And so Zaneta is doing things that make her happy, that make her want to do it, that are going to attract people that are very similar to her. Not everyone's going to love this pen. There will be some of you that will be like, that's too thick, that's too fat. Like I don't like how that one writes. And you would prefer another style of pen.   but people that like this high end vibe feel where it's this gel. mean, I already know Tiffany would love this pen and in the other colors. I also love that you do different colors. It's so clever, like so many fun things and you just have fun, but you do it. I'm really proud of you on an overhead budget. Good job. Like when it's on sale, when these things like, not just buying the Stanleys, you're literally being an intentional business owner too, which I think shows that you can do branding and marketing on like within an overhead budget.   and still have a ton of fun and make beautiful, high quality things. I mean, your logo just stands out even in this video. It's strong. It's, it's Anita. It's beautiful. And it just definitely represents who you are as a person too.   Zaneta Hamlin (38:00) And the final thing I'll mention about that is not every, like right now I'm the only one with the Stanley, but I will say my, if I make more of these, cause I wanted to try it out. I wanted to see how it would do. And my team members were like, I love that. You there are certain things that only squad members have. So like, right. So you want to get it. Like there's certain jackets or sweatshirts that we have.   Kiera Dent (38:14) Mm-hmm.   Zaneta Hamlin (38:28) You only get that if you're on my team. So ⁓ there are certain things you and like this t-shirt patients don't get this, you know, and it has our ⁓ humble hearts, skilled hands at the back. If they're wearing it out, they're like, well, where'd you get that shirt? Even if a patient from Cusp Circle wants a shirt, theirs is a little bit different, right? So again, strategically, you know, no, how'd you that? Cause only team members have that or whatever. So.   Kiera Dent (38:41) I love it.   Mm-hmm.   ⁓ Mm-hmm.   Zaneta Hamlin (38:56) If it's a little bit more expensive, yeah, maybe do that for your team during the holidays or their anniversary ⁓ or their birthday or something like that ⁓ that you're not just giving to anybody else.   Kiera Dent (39:05) Mm-hmm.   It's really clever. So for birthdays and anniversaries, do you have swag or gifts? I'm guessing it's all Cusp Dental Boutique. So tell us kind of about that. I mean, I didn't mean to go down this path, but I'm just very curious.   Zaneta Hamlin (39:20) So, not always, so give me some credit there, not always. our first, so for my office, the first anniversary, you get a Marc Jacobs tope.   Kiera Dent (39:24) Yeah, yeah. Okay.   I love it. I love it. No, there is no judgments   they needed. These are the things that make offices stand out. I love it.   Zaneta Hamlin (39:37) It's the mini though. So they get,   it's the maybe, I guess it's the small. So ⁓ far I've given four of those out. But anyway, you get that in whatever color. I order them, get them in bulk during the holidays. So I have them hidden somewhere in my office. So whenever someone's anniversary is, I can get in, I know what color they want, I can ask, and then they get that for their first anniversary. Second anniversary, what I've done is, ⁓   Kiera Dent (39:51) Mm-hmm.   Zaneta Hamlin (40:06) I have, we did like the, I think it's like the Turkish towels, because again, beach, and then ⁓ city paper put my logo on it. It's in like leather or something like that on the side. ⁓ So they have that, and you know, the Turkish towels have like, it's like tied at the bottom or whatever, like the things hanging off of it. So we did that in a wine. So the wine shop that I go to, they custom made a, they, brought the towel.   Kiera Dent (40:11) Mm-hmm. Mm-hmm. Mm-hmm.   Mm-hmm. Yep. Mm-hmm. Mm-hmm.   No.   Zaneta Hamlin (40:35) They put that in there with, so my team members that have gotten to their second year anniversary, they fill out a questionnaire from the wine shop that tells, ask them specifically what kind of wines they like. We put that in the box with other goodies from the wine shop. So it might be like truffle almonds or whatever that will pair well and little things based on what they like. And then that goes with it. And so that was year two.   ⁓ I'm still thinking what's gonna happen for those that make it to year three, ⁓ but it's always gonna be something different. They'll get at least something that has Cusp on it. It's just the first anniversary has the Marc Jacobs tote. And that started from like a joke that we had in the office, because people would walk around with these Marc Jacobs. And my admin at the time, Rachel, she was great before she moved. She had, and it's on social media somewhere where,   Kiera Dent (41:05) Mm-hmm.   Yeah, I love it.   Yeah   Zaneta Hamlin (41:32) She wrote on a brown paper bag, the tote, and she would walk around the office with it. And I was like, I get the hint. I get it. So that's when I bought it and I just made it a rule. Our first anniversary, that's what you get. So it's the same.   Kiera Dent (41:36) Mm-hmm.   You   It's amazing. And I love that you   think about like buying it on sale, there's different things. And then it's part of the Cusp. I love that it's called the Cusp squad. And you've got the Cusp Dental sort of like Boutique circle. So it's like you've got different names also for your groups that people want to be, which is so amazing. I have a friend and she does this in her dermatology and I didn't think about it. But she has it so exclusive that people like fly in from other places to go to her dermatology and be like, how did you get into joyful?   And she's just done a great job of branding it, of making things special, of making it to where this is only for, and I mean, I wrote so many notes because this is not my specialty. That's why I wanted you on the podcast, Anita, because I think hearing what other people do really can help us out. And like you are literally thinking in branding all day, every day, what can I do? But also doing it in such a beautiful aesthetic way as well that people want it. I mean, who doesn't want to Mark Jacobs bag that, yeah, I'm okay with it saying Cusp on it. Like I'll take that, right? ⁓   It's a beautiful thing that people do want, which is amazing. I love it. Well, Zaneta, I adore you. Any last thoughts you have, anything on branding or business ownership or anything that you feel leaving our listeners today would put a nice pretty bow on this for you today, because I've loved it. I've enjoyed all the tactical pieces, so many different fun things, like something so far from what I normally talk about that just makes me excited and psyched ready to do this. So any last things you want to add, any advice, any pieces?   to put a on our podcast today.   Zaneta Hamlin (43:19) Just make it fun, get stuff that you would use, doesn't have to be dental related. mean, ⁓ yeah, you can check in with your team too. They might have some great ideas that you can use, but yeah, just have fun with it and be obnoxious as you want to with it. Yeah.   Kiera Dent (43:40) I love it.   Amazing. Well, Zaneta, thank you. Thank you for coming on. Thank you for sharing. And I think this is just something really special about our dentist community of like people like you and Christie and Sheena and like, Jamin and all Kevin like so many cool amazing doctors that we get to hang out together. I didn't know how that community was going to shake. had visions of it becoming what it's been where you pop on your hair is always wrapped up because you're coming from patients on your computer hanging out.   Zaneta Hamlin (44:07) Yes.   Kiera Dent (44:09) And then all of a sudden I see the like eyes flash to the screen like what? And I'm supposed to do what? You guys want the what? But just like a fun community and having doctors like yourself that just bring special different ways. I think it's just amazing. So thank you for being on the Dental A Team's family. Thank you for being a part of our crew. It's just like, and thank you for sharing on the podcast today. I really appreciate you.   Zaneta Hamlin (44:30) Thank you for having me. Like, yeah, I'm glad Brandy got us to this point because, I'll definitely, I won't disappoint next month. I'll have some new ideas for you because my pin is going to be on, so you'll see that too, on my blazer.   Kiera Dent (44:41) I know you won't. Zaneta, I guarantee you. I can't wait.   I cannot wait. Yeah, you walk around with this pin. I'm telling you Zaneta dresses herself to the hilt with her brand and it's amazing. I love it every time and I never know what you're going to show up in and it's always different. You're always thinking but I also love that you highlighted because some people can go crazy and not be smart strategic business owners and you're able to do both and that's really what I wanted to highlight. So   Thank you and thank everyone. ⁓ And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

Title: Why Most Capital Raisers Will Get Sued in the Next Crash with Rob Beardsley and Craig McGrouther Summary: In this episode of “Fund Friday,” hosts discuss the innovative solutions offered by Tribe Vest, a pioneering fund-of-funds startup, which is poised to transform the landscape for emerging fund managers, investors, and capital raisers. Guests Travis Smith and Seth Bradley delve into their personal journeys and the genesis of Tribe Vest, highlighting the advantages of adopting a fund-of-funds model that enhances compliance and increases access for numerous accredited investors. They detail how Tribe Vest supports fund managers through its comprehensive services, allowing them to raise capital efficiently while ensuring legal and financial compliance.   The conversation unfolds various industry challenges faced by fund managers, such as the difficulties in connecting accredited investors with good deals and maintaining compliance in the ever-evolving regulatory environment. Smith and Bradley underscore the essence of Tribe Vest, focusing on its operational efficiency—providing essential support like K-1 tax distribution, capital-raising infrastructure, and investor onboarding—all streamlined with technology.   In conclusion, they not only spotlight the competitive pricing and quick service turnaround of Tribe Vest but also express their commitment to fostering a landscape that democratizes access to high-quality investing opportunities while empowering fund managers. Their vision seeks to break down barriers traditionally faced in private investment, paving the way for a more inclusive investment future. Links to Listen and Subscribe: https://podcasts.apple.com/us/podcast/fund-friday-e49-the-cost-effective-way-to-launch-a/id1511202840?i=1000673582673 https://open.spotify.com/episode/4tLAtXFe3OrqtCwyc7gfBE Links to Watch and Subscribe: https://www.youtube.com/watch?v=GVgT4GMrPPI&t=70s Bullet Point Highlights: Tribe Vest revolutionizes the fund-of-funds model for emerging fund managers. The connection of accredited investors to high-quality private investment opportunities is crucial yet challenging. Efficient operational support, including compliance and investor onboarding, sets Tribe Vest apart. The need for compliance amid industry scrutiny has shifted sentiment towards fund-of-funds for risk mitigation. Tribe Vest empowers fund managers by providing an institutional-level infrastructure for capital raises. Cost-effective solutions allow fund managers to focus on relationships rather than administrative burdens. Quick setup times (just five days) streamline the capital-raising process for fund managers. Transcript: welcome back to another episode of fund Friday this is going to be a very nutrient dense jam-packed episode with two amazing people we just had the pleasure of connecting with them once more at our Flagship uh summon event in New York City the gentleman behind tribe vest here a cuttingedge fun to fun group VC backed the whole nine this is going to be such an important episode for all you emerging fund managers you Capital raisers Maybe investors who kind of want to know behind the curtain what's going   on and also just from a structural perspective as to how we've been able to scale our business safely and compliantly but with that said let's give a warm introduction to Travis Smith and Seth Bradley how are you both today good craigg good to see you it's been just a few weeks since we were in New York together which was an awesome event glad to be here yeah well there's been a lot of great updates to the product that tribe is offering since our initial conversation we had so I would almost even argue um for the   better Awards you can maybe even scrap that episode for future purposes don't need to look back because we're going to cover that and then some here today so I'm absolutely elated and thrilled to talk about that so let's get right into it and just to start with for some some context because we're gonna just keep it moving forward here how did Seth and Travis and the team have tried best kind of Forge and kind of come together from you know this Alliance from a business perspective yeah tra you want to kick that off man   sure sure and look you can't scrap that first episode because I think it's the first episode yeah like we're in the record books at this time right yeah so yeah no look uh me finding Seth and Seth Finding Me is a big part of our story no doubt really uh in early 2023 we had built out the infrastructure and the technology uh we' even been challenged by our clients to build out the back office where we do all the distributions cap table management uh k1s taxes and um but I hadn't quite figured out the fun to fun portion of this yet   and uh good story you know met Seth Bradley at a a conference in the British Virgin Islands where we were both speaking at the event uh both of our wives were there and uh they hit it off we hit it off and just had a wonderful wonderful week and weekend and um and that was when Seth kind of really opened my eyes to um this opportunity Seth you know how how do you remember it where where you know how how did it go from there yeah well funny enough my my pitch or my speaking engagement was on fund of funds it was   it was teaching the group about fund of funds what is it how can you how can you go from basically a passive investor and and start a business raising capital and and fund of funds is kind of the the next step and at the same time the industry was was pivoting there was uh you know there were Winds of Change so to speak from the the cgp model and people were starting to really take the fun of funds model more seriously and take a deeper look at it and the timing just couldn't be better as Travis was   taking his company and and trying to make it pivot himself into the the syndicator and the fund and the capital raising market and you know originally there was a cgp type of model that was being uh thrown around and actually had a good bit of success Travis right going into uh earlier that year and you know I I we just got into some deeper discussions about where the market is and where it's going and the market was really going to fund to funds and I said' look Travis if you're going to if you're going to take this business to   the next level get ahead of the game like this is where it's going it's going to fun and fund is kind of getting away from the cgp model so if you're going to build a product around that market really should focus in on fun to funds yeah I mean and I'll just go as well just to to piggyback off that timing is so funny there because I think it was roughly around the summer of 2023 when fun to fun was the biggest buzzword in the industry what is a fun of fund how does it work why is this the most compliant way do I need to do it what is   it how does it structure everything included there so we're going to unpack that all there but it sounds like Travis you might have had an additional comment well I was say it really it truly was right place right time for Seth and I to meet you think about leading up to that it was the becc 2023 and there just all these Rumblings with some some bigger names in our industry that were under an investigation for the CP model and that was really how the industry was working with capital Partners at the time and uh   collectively realized that there's got to be a more compliant better way and there I was with a two-thirds of the solution talking to Seth who rep represented the the last third of the solution so really was right place right time and and uh you know we're we're we're so glad to be partnered together and and solving a big problem Big Challenge yeah well and let's get right into that problem so the the problem of the industry so how can someone like loans start Capital safely compliantly bring dollars into our deals from   outside investors fund managers capital allocators and opportunity so what is the industry problem and what are you guys both solving Seth I I'll hand it over to you I think from a big industry problem I mean there's just the age-old you know you have awesome lead sponsors that are working hard finding great deals private deals out there like Lone Star and and then on the other side there's over 20 million accredited investors that want the benefits of private investing they want the the benefits that come with real estate they   want cash flow they want tax advantages uh you know they they want the appreciation all those things that are Why Real Estate so awesome they want to invest with these lead sponsors in these deals but as as we know unless you're kind of in a country club or in the network it's really hard to access those so that's the big problem the big problem is we have great lead sponsors with great deals and then on the other side we have have awesome accredited uh investors looking for those deals meanwhile they can't find each other and   uh they don't know how to access them and so the the industry as a whole you know a big conduit to solving that is this Capital Partner right the fund manager and Seth I'll turn it over to you kind of again maybe start with how the industry was solving it and what the problem was with that right yeah I mean I think you framed it correctly it's it's access we know these these accredited investors are out there there's Millions U maybe tens of millions out there in the United States that um maybe they know it maybe they   don't but they they might want to invest um they need educated they need access to Deals and on the other side you've got uh lead sponsors you've got fund managers you've got Capital aggregators who want to get access to these folks and we work on that in our business every single day about how do we reach these accredited investors um and then we all have our own little networks of people that we can raise capital from and that we know and that they no like and trust us to be able to place their   Capital with us um you know since the jobs act in 2012 which is um what enabled us to start going out and soliciting and advertising um in the public uh for deals and raising capital in that manner and the the problem is that everything's been great since then up until covid right the real estate market has just been going absolutely through the roof so anybody that decided to jump into the the sector during that time had success I mean you could just you know throw paint in a wall and you're G to have success because the   market just really helped us out a lot like you had to make a lot of mistakes operationally um for things to go wrong right I mean you really did you really did um not to not not Lone Star Lone Star is awesome right you're you're absolutely right no you you you hit the hammer on the nail there for sure yeah and it's uh you know until covid hit and we got that little blip and that was just kind of a you know something that you know came and went um but now you've seen in the last year and a half or so   the market has slowed down um you've seen Capital calls you've seen um you know some SEC um interactions with folks and trying to see if Capital was raised correctly things like that um kind of looking into how the market evolved the market evolved beginning with a cgp model um you know initially the C GP model was thought to be compliant and if it executed properly it is compliant if you have all people in a group that are raising capital for their own deal they're all active participants they're   all General Partners they're all executing the business plan and participating in decision-making all good that's an age-old uh way to do business and it's been done for all the time right like you've got Capital you've got people actively participating and all is good but just like anything else you know us entrepreneurs we like to go around the edges and try to pick and choose like oh well can we do this or can we do this let's push the limits and unfortunately the market kind of changed into this this um this thing   where we push the limits too far and we've had 10 15 20 CPS in an active deal where you know really all they're doing is Raising Capital right like we might try to say on paper that this person's doing that and this person's doing investor relations and this person's doing a little bit of underwriting which all may be true true but at the end of the day if the SEC comes in and says let's take a look at your whole business plan plan with this particular asset in this particular offering and see how you   raise capital and who's doing what and they're going to look under the hood and they're going to be able to figure it out they're they're smart people back there they can figure out what you're doing they can figure out that hey this person raised uh $200,000 and got 2% and this person raised $600,000 and got 6% it's pretty easy to put those pieces together um but like I had mentioned before the market you know kind of went our Direction and there were really happy investors nobody was upset nobody   was suing nobody was asking questions and now since the market has changed you've seen the capital calls you've seen the foreclosures you've seen the investors upset um and now that's what Travis was alluding to earlier is there were certain folks in the industry that were um you know getting interviewed by the SEC I don't think anything ever came of it but it was enough for people to be like look we've still got to raise Capital we've still got to do these deals somehow what other way is there to   do it that's more compliant than this cgp model that the industry has turned to and the answer is fun to funds and it's always been fun to funds you know there's people out there that have preached that for years but it's just a little bit you know more nuanced a little bit more complicated a little bit more expensive so people have stayed away from it yeah so exactly and and thank you so much for painting such a Picasso beautiful picture here pertaining to the why before and why now and kind of the context there because I   think so many people are missing that why y component so you beautifully explained that so but then why is the fun of fund the route to do it in because it's pretty similar right and fun of funds to your point have actually been around for really not going to say forever but for a long period of time so just curious to know you know why fun of fun is this the solution from a client's perspective and and things of that nature yeah and we can and Travis jump in here whenever you want but we can kind of go through um with each   stakeholder why why it's compliant why they love funded funds maybe why they don't you know let's talk about the pluses and the minuses um I think we can start with the lead sponsor I mean for the lead sponsor um to me there's there's really no downside and I'd love for somebody to may maybe making a counterargument to that but to me there there's no downside for the lead sponsor themselves right the people that are actually operating buying executing the business plan by them creating a level of Separation through the fund to funds   model and not uh inviting other folks into their deal to raise Capital they're creating they're creating uh risk mitigation and dissipating liability for themselves right and they don't have to worry about bringing people into their business because it's a totally separate offering that the fund manager is going to be putting out there separate from the actual lead sponsors right and and uh another reason why the lead sponsors love it other than it's compliant creates that separation is it's way more uh efficient   way more efficient when you're working with a capital partner and they're the ones that are pulling the fund to fund they might be bringing in five 10 15 20 investors into their fund to fund well uh they can coordinate that from a sales perspective and then also on the ongoing Administration right it's one line on their uh on their cap table right so instead of getting 15 smaller checks you're getting you're getting one big check and it's just way more efficient and way more safer is is Seth said too yeah and your your listeners   are are very educated but just in case there a few out there that are wondering I mean the the fund of fund itself is just an LLC it's just a a group of investors it's a you know somebody managing that which is the fund manager and that LLC or that partnership however you want to structure it legally is actually just a passive investor for the lead sponsor it's just going to be a big aggregated passive investor for the lead sponsor so I just wanted to clarify that yeah and then let's talk about from so   and there's also been some Evolution I hit on that word to start the conversation but before we were partnering or triest was partnering with this a couple handful of lead sponsors but there's been some Evolution so can we talk about how you guys have maybe handpicked and cherry-picked some of the top you know first and- class sponsors and how it worked kind of before and now the new product lines rolling out and how you know why fund managers are loving it and should even love it more moving forward absolutely yeah great great   question and great points here so you know as you mentioned Craig when we were initially rolling this out uh it made sense for us to to cherry pick and go work with uh the lead sponsors with the best track record the best reputation and we're proud to say that you know Lone Star is one of our earliest lead sponsor partners and um and then since then uh really we had almost a requirement where you had to go through one of our our lead sponsor partners and there's good reason for it we'll we'll come back to   that in a second but since if you're lead sponsor and looking to do this on different deals I'm sorry if you're a fund manager and looking to do a fun to fun on different deals working with different lead sponsors you can absolutely work with tribe best so and you think about the benefits of that right what you're what you're able to do is you can control your own brand right you you get to build your own um your your company you're building a business one deal at a time and from your Investor's perspective instead of them   going to one investor portal and then you know going to another deal that has another investor uh portal they can actually all come to one portal uh as you're using tribe vest so um I want to again just point out that fund managers can now uh absolutely work directly with us they don't need a lead sponsor now I will tell you this think about the benefits though you do get when we are partnered with the lead sponsor and lonar is a perfect example of that right lonar has done the work to say look if   you're a capital raiser you get these marketing resources right you get we we'll we'll put together a you know a deck that you can configure um we've thought through all the economic for you so if you're wondering how to communicate the terms and the returns you know lone Stars gone as far as adding it to their their underwriting spreadsheet so you can play with the numbers calculate it and that's a huge deal right and so all these things that a a lead sponsor partner of ours like lonar does just makes it so so much more   seamless when we do engage with the funder manager right we don't have to go back and kind of figure out well what are the economics and and how are you you know doing uh you know commitments from your investors all those types of things so fund manager can absolutely come and work directly with us it's still way more smooth because we already have the offering docks ready we already have the calculator ready we already have marketing materials right all those things are reasons why by working with   one of our lead sponsor Partners just makes the experience that much better for you and your investors yeah and just a little back and for a lot of people who may not be privy to this but if you are a capital allocator specifically that we're talking about in this situation who is looking to work with the loans or capital or a group similar to us your other sponsors there's just some groups that are just not really built or have the infrastructure in place to really streamline the funto fund process I.E and the underwriting   model IE it already been kind of baked in there we've done this before some groups are kind of in Old way of doing things maybe they only do a couple deals a year that's totally fine I'm not saying that's a bad thing but they might have to create a funto fund breakdown economics setup for the double waterfall there where everyone gets paid out the investors get their returns that should be you know similar to what our investors get and then the fund manager needs to figure out his compensation for   his basically part in the opportunity so we have that baked in and we've done this now enough times to know how this is going to look and actually as a matter of fact to go through that process even one step further before we even go to public or live with the opportunity to even start the capital raising those numbers are ironed out those numbers are in place you know what's going on it's not a scramble drill amongst everything else to get your partners going so on and so forth when you do partner and work with us   which is a key benefit to do and solve for one of the most important uh places in the capital raising you know equation which is speed and time so we kind of shrink that time Gap versus other groups when do that or the other people that you work with which is highly crucial there are a lot more groups now that are tailored to the fund of fund but not every group is um so that's the exciting thing and then going back to now being partnered with a fund manager at at the fund manager level as much that's   amazing for a multitude of things number one if you're a capital allocator fund manager we don't see who your investors are because as Travis alluded to it's one check going into our opportunity so you get the shield and Sheltering in that perspective in that equation there so that's number one number two is we're not going to create the other big problem in the business I would say which is Portal fatigue so it's not a big issue it's not the endl be all but you know if you're let's say a alt uh a   big alternative investor guy right guy or gal person what's GNA end up happening let's say if you've got five to 10 sponsors you're probably going to have you know a bunch of different portals to go into but if you work with a couple of capital raisers who only use triest as your back office well that's immensely beneficial because you can just keep your accounts there so I just want to really highlight those two things and if you want to expand on that further please feel free to do so yeah I mean I'll jump in for sure I   mean you know I've got to mention again compliance right like think about you know the fun to fun model where the fund manager is going to create their own business they're going to create their own entity that they're going to manage um that going to administrate and they're going to operate so by doing so yes there are more responsibilities you are running your own business you are taking accountability for you and your investors and your business but uh on the flip side of that is hey the old CP   model you're getting into bed with all these other CPS that you don't even know I mean you may they may be an acquaintance off of social media or you might not even know who they are at all let alone the lead sponsor so if one of those folks does something wrong you guys are all in the same boat like you're not just taking care of yourself but you've got to worry about all the other people that you're in business with and if they do something wrong they're going to put your investment and your past investors um in a bad   situation and let's get to the next idea which is some of the problems that some people have experienced with a fun of fund that I think you guys are really really Cutting Edge on to solve for them so let's just talk about maybe a couple of the problems which I think is you know the expense I think there's a lot of misnomers about how expensive it can be um and also what you kind of solve for it how you bundle and Pat package it together because if you're the typical person that's going to be very expensive   but that's why we love you guys uh the administration burden and then also time so let's T let's just kind of break down those problems there how you see fit accordingly and uh we'll let you take it away again SE I'll let you jump in because you were saying you were just at a conference in uh think that uh maybe rais Masters conference in in San Diego and you the conversations you were having with fund managers once they kind of fully understood what we did and how we did it it really kind of uh popped   for them so anyway I thought since that was fresh i' I'd ask you to to talk about it yeah I think people that have any kind of experience uh raising Capital under when they hear about all the things that we do and for the amount of money that we do it for they are absolutely blown away I think the problem that comes up is that it's a misunderstanding of what we do and what we are so a lot of folks that don't understand will put us in a category of just being an investor portal they'll be like hey triest is like cash flow portal   or like syndication Pro or invest next or one of those and they just kind of lump Us in with them and we're like that's the smallest thing that we do the smallest thing that we do is the investor portal that's that's one of the services that we provide but we provide everything Soup To Nuts I mean from start to finish I mean it includes everything that you could possibly imagine I mean from getting your EI and letter to setting up your LLC to opening your business banking account to doing your legal documents and setting those   up for signatures for your investors and actually onboarding your investors or hurting the cats I was going to say you actually get a account manager to help you on board your investors professionally and uh yeah you mentioned hurting cats that's maybe one of the things that we're the best in the world at is helping hurt cats yeah I think that's something definitely gets so much fun Craig knows about it all too well yeah lot a lot of work lot of uh reaching out to investors lot of questions on hey where how how do we   fill out these form fields on these subscription documents right like where do we sign how do we fill this out what does this mean those things those they they take time they take effort um it's an administrative burden for you and your company and we take that off your hands and then we also Badger the passive investors till they actually send the wire right like a lot of times they get cold feet and you know we prompt them to to send the wire and actually finish their investment all the things that investor relations manager   might do we handle that now there's there's some teamwork involved as well because they're your passive investors but um you know we do the heavy lifting on on that side and then even on the back end we are managing your cap table so we're setting that up for you on our dashboard and actually making distributions to your passive investors now you can log on to your dashboard if you want to and send them out manually when you want how you want and what amounts but if you want us to just take those over pursuant to the terms of your   offering documents we'll handle that as well it's amazing and and the and the taxes yeah I think Craig tax can't forget the taxes yeah the taxes k1s again one K1 comes in from Lone Star uh we we of course at our core the banking and the cap table so we have the ownership percentage makes it easy for us to and our CPAs to create that K1 for each one of the members we distribute it they find it right in their uh document Management on their dashboard and uh literally two days after After we receive the K1 your   investors have the K1 so think about that and I know everybody's going through tax season here yesterday was kind of a a big day uh but it it's um it's a it's amazing that it really speaks to the technology that we have that we can receive the K1 on behalf of the the deal and then create those k1s in two days and distribute them to to the members I was just going to make one last Point Craig you know I think if you think about what we do if you think about an Institutional level group or fund so I think the way   fund managers can think about what we do is we really bring this institutional level uh setup legal Administration so think about a family office all the organization all the administration everything they need to have in place to operate well we bring that down to the individual level so you can have that institutional level Administration and setup as a you know a oneman business and therefore you can you can really build a business and a brand here's the thing one deal at a time you don't have   to go invest tens of hundreds of thousands of dollars you can do this one deal at a time because try best is in the business of of helping you uh launch a capital raising business efficiently amazing so let's get into the next two components which is expense and time so let's talk about time and then we'll bring it home for the the of course the the elephant in the room which is what is this going to cost me so let's get into the time factor and how long it takes to set everything up from Soup To Nuts from Hey I want to   work with the deal to you know funding and things of that nature Seth you want yeah yeah I'll jump in um timing wise you know we are industry leading in that in that as soon as you give us the basic information that you that we need for your fund of fund so you know just simple stuff like what do you want to call your LLC what do you want your preferred return to be what do you want your profit split to be those those things that you're going to make some decisions on as soon as you get those items to us which is in a simple   form that we provide that you fill out and we walk you through that as well we can have your business banking account and your LLC set up in two days and we'll have you ready to raise Capital meaning we're going to have your legal setup we're gonna have your business bank account open all those things done within five business days so that's why you know it's we should emphasize what Travis said there that it's a deal based decision I mean you can come to us with a deal that's already that's already   under contract that that maybe the lead sponsor is already raising for and say hey look I want to raise for this deal but I've only got a few weeks to go that that's plenty of time for us to to jump into action so it's really tough to do that with let's say you know if you came to me and I have my security attorney hat on i' would be like there's there's no way we we've got to get this going weeks before that like you've got to give us some setup time um with triest we've we've got it streamlined   and efficient to the point where five business days you're raising Capital that's incredible and that's just really a big X Factor that should make everyone feel comfortable with the process because you know there's situations just like go out a sponsor level here where hey a capital raiser might have not been able to get an allocation to deal because of the commitments were there and guess what someone Falls up short well now as you know as a sponsor whatever dollar is not coming in you got to make up for that so it's kind of a a   moving moving Target a kind of moving goal post in many respects so it's very nice that five days you're in you're out you're ready to go to the next that is awesome and then the next thought I have there is a capital allocator maybe you were late you're on vacation and there's this great deal that maybe your inbox is flooded and then one they you know peaked your interest and you could get the space into it well hey the deal could be live but you could have a five-day window to get your turntable   going to raise Capital safely and compliantly um in within this structure and infrastructure yeah great great points again I'll just come back to the benefits of working with some of our our lead sponsor partners like Lone Star so you heard Seth say hey as soon as you have all these things in order and you push the tri the tribit button we spring into action and you're ready to go right well you do need to have certain things figured out before you hit that tribit button and again the nice thing of   working with a a group like lonar amongst many other reasons is they have really ironed out the program the fun to fun program so if you're coming through them you already have those things figured out you hand them we get handed off or you get handed off to us and we're you're pushing that button and in five days you're ready to do onboard investors it's incredible that's amazing now the final thing what people have been waiting for what does this cost cuz you have to think for the amazing benefits   and the amazing opportunity you get to raise in this time and environment this has to cost a fortune maybe there's a massive upfront cost you know I'm not going to get into names but some groups charge an arm and a leg to get things set up if you want to do the more Boutique bespoke route where you're doing everything yourself without a name brand in a sense of the the setup you've got to go through the painstaking process of finding a Seth and a Travis and a this and a that to get all your documents ready to go however it's   pretty cost efficient and effective here so let's get into that I'll let Travis speak to our pricing at trivest but I do want to frame it with this when I worked in big law and you know massive Law Firm thousands of attorneys you would come to our law firm and want to put a fund of fund together or you know maybe even a more sophisticated fund but our prices started at $75,000 I think a lot of people out there in the industry are used to seeing kind of oh yeah maybe it costs like $115,000 maybe it cost $12,000 $225,000   on the top end when you get into the big leagues $75,000 to start and that's just your first drafts of your offering documents and then maybe one round of revisions and then we start charging you $1,000 doll plus an hour um to get across the finish line and that is just the legal by itself and guess what you may get there and then some could change a Nuance could happen and guess what you got to start it all over again and make further res revisions and have more billable hours to your incredible   attorney like s uh these people make a lot of money okay so this is a incredible opportunity to be in a very nice spot here where it might be cheaper and to your point there about that dollar fee I'm hearing 25 Grand from certain Services I'm hearing 75k 50k to make it do it yourself and for some people that's great that's fine that fits into their budget but for I would say the most people that are doing this that probably makes it to a point where you're paying to raise capital and that's what we're looking to avoid and   solve with try this so with that said Travis lead us away absolutely no what a great discussion and I teased Seth all all the time about his his industry it is it is it's the establishment right so we're disrupting The Establishment no doubt about it and uh so we just talked about what it would cost kind of going the more traditional routes well we're able to do everything that we just shared with you the setup the legal offering do uh the banking the uh helping of the onboarding setting up the cap table you   know doing the servicing of the filing for you all that for $5,000 so literally say that one more time please $5,000 yes only $5,000 and here's the other thing right when we talk about having the economics of the fun to fund set up and again getting back to the benefits of working with loone star is they've they've figured out the terms and uh even added in all the expenses of tribe vest right so that $5,000 is actually included in those in the economics so it's you don't have to kind of add on additional uh cost it's all in   there right and and you can do that with tri best because it's contained there's there's no creep of cost right and and I think it's also important to call out how we're able to do this is we have made a very firm box of what we're doing of course we've we've tailored it to these deals like to these deals so everything's in there that you need including the compliance includ you know everything we just talked about um but that's how we're able to do that this at scale and TurnKey and done for for you   so it's $5,000 to set up now we could also talk about what's it cost to administer this over five five years six years right most of these business plans are five years before they're exiting you know working with an administrator an Administration uh you know administrator you're talking about $155,000 a year well with tri best it's $2,000 a year remember we're doing all your uh distributions for you your cap table management that includes your k1s your taxes so you know anybody that's done this before they're like   it's more than $2,000 just to do the taxes every year right never mind you get the portal your investors have a a dashboard to see all their Investments and and set up their payout accounts and they get to see when their distributions are how many distributions they've had that's all there and and the distribution so anyway it's you know I think about we we mentioned right right place right time Craig and we've talked about all those things that kind of lined up for us but the industry has been trying to   figure this out and we just like to think that we're a small part of it we're that technology that kind of was the major unlock that kind of opened up the floodgates if you will and um and now our job is to go out there and tell people that this exists like this tool in technology is available for you and you should build a business on it yeah I want to make some other kind of comments and points there so you hear right there so just to summarize that it's $5,000 takes five days and it's you know   roughly $2,000 maybe a little bit more depending on the number of investors you have in the opportunity but all that's fine and dandy but if the product wasn't good that is where the problem is and it's sucks and I mean it sucks to spend money for something to not work well and people's experience that we've worked with have really liked the infrastructure of the product what it solves for because I think I'm someone personally that I am not afraid to spend a dollar I'm very good at spending money   but I like to spend money in areas where it's actually worth the money and I've had very good reviews here from people who have of course used the product so I just want to share that right there and that's kind of been some of the burden with some of the other products out there as well you spend a lot of money for the technology to not be great I mean Travis has a background with tech so inherently having that there to have the infrastructure be supported by a good product is the difference between   coming back and not coming back so I just want to tip the cap there to make it not only a good product but also have people come back to it but um it being cost efficient and effective as well and then the other time factor that I want to speak on is more from a sales perspective being someone that's been in sales by basically my entire career since I was 21 um almost a decade of sales in real estate specifically the last thing that I want to worry about and think about and do is uh had there be a burden of having you know to go   through Administration stuff talking to an attorney doing this doing that doing everything that's not shaking hands and legitimately moving the conversation forward and funding dollars into the account and what tribe best solves for is a cost- effective route with good technology and done quickly where you don't have to think about any admin stuff I want to connect with people I want to talk with people I want to grow the relationships and raise the capital I do not want to deal with in the your   view and the peripheral stuff and I'm sure you guys can appreciate that sentiment and also I've had people say similar things as well it means a ton to hear you say that of course that's we're building our business on fund managers coming back and building their business on our platform so um you know it's funny as as the founder and you know always improving and growing uh the the the the business and our solution We're Never Satisfied and um we always think we're disappointing in terms of the experience   or and we can be doing this better and we can right and we will but when we get feedback and we we do net promoter scores and get the feedback back from the fund managers and we get you know seven plus you know would you recommend this to friends and family and would you come back and that's just a super high rating if anybody's familiar with it and um and we're we're we're proud of that but we are just getting started I mean we are just getting started so I think we nailed the fact that we bring a ton   of value you know you're getting a good value uh but now we're going to really wow you and your investors that's our goal and uh we're going to keep pushing yeah so let's talk into maybe just the mission as the why you know why you guys are so passionate about this and want to create this product because you both are really smart guys you're very successful prior to this endeavor and Venture so you know why is this your mission and in your day to-day right now because you have the option of working so and doing   really what you want to do so let's talk about that maybe man that's Travis that's you again buddy you're the you're the big picture guy bring it oh man no look I think Seth and I this is personal for both of us right um my brothers and I wanted to get into real estate we didn't come from a real estate family you didn't get it you know that education in in school and we did what you know we've been doing since the beginning which is you know you come together with your tribe when you need to figure something out and that's what   we did and we we we started a a a tribe pulled our capital and started investing together and it changed our lives and it changed the trajectory of our of our family's Financial lives and um and that's why we're doing it um you know by doing this the fund managers right they're they're the they're the heroes in this movie the fund managers are the heroes in this movie that's how millions of investors are going to get access to these deals like the wealthy right we all know why we love real estate it it's   it appreciates it cash flow there's tax advantages you you name it there's a reason why the wealthy invest in these private deals these private real estate deals well most people don't have access to it the conduit to getting into those deals are you are the fund managers are those Capital raisers we're just happy that we're providing a tool for them that makes it easy that makes it easy but as you can tell we're passionate about it Seth I mean he he was a capital Riser right Seth's done a lot he's an   entrepreneur but he knows how hard it is to be a capital Riser and uh maybe you could talk a little bit about what what's motivating you s yeah I mean just quickly you know I took the the Bigger Pockets route so to speak you know read Rich Dad Poor Dad startlist to the Bigger Pockets podcast did a house hacked into a duplex and then started buying single family properties fixing flips and then started investing you're a grinder grinder just level by level by level right um started investing passively in deals when I   became a little bit more sophisticated um and then I was like okay now what now I want to be on the active side and at that point I really wanted to switch over to not practicing law whatsoever I was like screw this I'm leaving Big law I'm not doing this anymore I'm only going to invest in real estate um but then kind of along the the Journey of becoming an active investor and a syndicator and capital Riser I realized that my highest and best use is actually still as a Securities attorney and I'm   pretty good at it so I've kind of integrated that into my real estate business and and use that to um uh join join triest which is at the Forefront of I think perfect timing in this industry right like real estate and legal are two industries that just move extremely slow they're dinosaurs they don't want change and they're resistant to any kind of change right so we've got to as entrepreneurs even if we're fund managers or passive investors that are looking to um diversify our assets or lead sponsors we're the ones that have   to propel this forward and say hey we've got technology now behind us we've got all these different tools and ways to do things we need to take advantage of that and at Tri bestest we're building that so like what we are today is going to be completely different than what we are in q1 2025 and Beyond we are we are constantly building taking in feedback from all of our stakeholders and and and looking to take over the market I love it well then let's just real quickly go back into this we've kind of touched on   it but maybe just more specifically how you do work with everyone from lead sponsors fund managers and I know you're obviously always going to conferences and masterminds you're very accessible in many respects but let's just get into you know how you work with everyone once more just to maybe spoon feed everyone a little bit more information yeah absolutely so the lead sponsor uh we help them form their funto fun program right and that's a huge Advantage for them uh that they can offer a turnkey   funto fund program to their Capital Partners their their Capital raisers their fund managers and we'll we'll actually sit down and talk about all the things that you need to do for that to be successful you know how are you going to work with the fund manager um economics we talked about that you got to build in the fun to fun economics into your underwriting you know uh how are you how are you going to give them access to the marketing tools those types of things and really the the blueprint is is um you know is Lone Star   so lone Stars uh leading the way as they do in most things out there and have built just an awesome fun to fun program and that's why so many fun to fun managers are working with them but um you know that's how we work with the the uh the lead sponsors and we talked about all the benefits of that cool and then go ahead Seth on the are any questions there Craig no I think that that was really well said um kind of building out the blueprint that many people don't have and just how it works and pertains   to us if you are a capital allocator you kind of have understanding of the deal functions and then there's a additional level there of of underwriting materials so you can raise Capital so you understand the ever important what's in it for me conversation you can assess your opportunity cost between us and other sponsor if you're looking at other deals and whatnot I'll tell you this right now I'll say it again and again again we under promise and overd deliver that's kind of the the Mantra that we   try to have here like everything we're probably never going to show you the highest Returns on projections um we like to beat our deals up as much as possible prior to going live because it doesn't serve us nor you the investors to see what the best case scenario is um we try to make it as modest as possible with our assumptions so you know we have our infrastructure for what the deal looks like from an underwriting perspective what your theoretical compensation could look like so these are things are just very important to   think about uh we want basically everyone to be at parody what do I mean by that well if you're a capital raiser looking to raise for our deals we want your investor returns and our investor returns to look very similar they're going to vary ever so slightly because there's a slight drag you know for the fees Associated to the deal what do I mean by that well there's the administration fees that could be about $2,000 so sometimes that by comes by way of affecting the cash on cash return minuscule from a couple you know basis   points I would say roughly about the what looks like but you'll make it on the back end for the lift and raise of the deal there when the deal goes to sell so it's never going to be 100% similar because there are some you know technical nuances there but it is to be fair to everyone there and then you'll be getting you know a nice return on the deal that you raise for as well should there be profit split um above the preferred return so I just think that's a really important thing to hit on as to   how that fundamentally works now let's get into Seth with you over there on fund managers yeah fund managers we kind of touched on it already but you know we' we've changed our business so we're ready to work with fund managers directly um you know you can reach out to us and have an exploratory call if you want but really when you have a deal or you have a lead sponsor that you're ready to to work with that's really when we can spring into action um make that introduction reach out to us make the   introduction to the lead sponsor we can start going to work and again we can have you uh once we have the the information and and the things that we need from all the stakeholders we can have you up and running in five days and you know I'll just go ahead and talk about the passive investors too because they are really important maybe the most important I know a lot of those folks are are listening right now and just know that that's on our that's always on our road map to make the passive investors happy to make that user   experience awesome and streamlined and um you know just just an awesome experience for that passive investor because ultimately that's who we're serving we're trying to reach the passive investors let them get their money moving and so they can uh create multiple streams of income and we want to make that experience awesome for them because if they're happy then the fund managers are happy and the lead sponsors are happy too yeah there's two things that this show is about it's about the for this particular episode two things   it is the fund manager to be safely raising money in an everchanging business business and it is all about at the end of the day the investor the investor is the straw that stirs the drink they are the king of the beach so to speak they're the ones that this is all about for us to be able to give people who may not know that they can invest in those beautiful commercial real estate buildings that we drive by all the time you know it's sad to think that you know that's not in the hands of Main Street so to speak you know a   $50,000 investment gives you access uh to that product type now I'm not saying that's where every dollar should be you should have money probably in the stock market maybe you should have some money in your primary residence maybe you don't believe that mattra but you should have also some money in these institutional grade ACC or assets and that's what we're delivering here and it's so fun to be in a conversation with you both because you guys really are creating and are the future so it's cool   to be in in the moment to be having the conversation now but to be also progressing accordingly with with you all moving forward we just appreciate the partnership there's a reason why when we were cherry picking our initial lead sponsors that we we started to work with lonar and uh just you know couldn't couldn't tell you couldn't tell you how much we appreciate uh this partnership and and like you looking forward to what's to come in the future here yeah well with that said we could talk forever but we got to wrap it up at some   point so let's do that now Travis and sth thank you so much for giving us so much of your time here being generous how can people reach out with you want to learn more with maybe partnering at a sponsor level investor level and or a uh fund manager level absolutely LinkedIn is always the best place to kind of find me and follow me let me know you you heard me on this show I'd love to connect with you and uh and then you can email me and we'll also have a link on the show notes Here If that's uh if that's uh okay yeah of   course you can check out trib vest.com obviously and then for me you can find me all over any social media platform so feel free to reach out excellent well gentlemen thank you so much for your time today for those listening I hope you enjoyed this informative conversation about how the industry is moving and grooving and Ever Changing uh so we'll see you next week everyone have a great rest of your day peace Links from the Show and Guest Info and Links: https://www.youtube.com/watch?v=GVgT4GMrPPI&t=70s https://www.structuringandraising.com https://www.lscre.com/content/passive… https://www.lscre.com/resource/underw Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Rob Beardsley's Links: https://www.linkedin.com/in/rob-beardsley/ https://www.facebook.com/RobBeardsleyLSC/ https://www.lscre.com/team/rob-beardsley https://www.instagram.com/robbeardsley8/ https://www.facebook.com/RobertToddBeardsleyIII/ https://x.com/RobBeardsley3?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.tiktok.com/@robbeardsley3

Blake and Jeremy went from managing shared co-living spaces to running 80 short-term rental properties.In this episode, they share the systems, deals, and mindset that made it possible.• How they pivoted from co-living to STRs• The growth path from a handful of units to 80• Systems they rely on to keep operations tight• The partnerships that accelerated their scale• Lessons learned about market selection and timing00:04:31 - Learning from a high-functioning real estate company00:05:52 - Landing a management gig through direct outreach00:08:04 - Managing a growing number of people00:10:15 - Staying focused while running STR operations00:14:42 - Biggest drags on a short-term rental business00:16:05 - What each founder values most in the business00:18:59 - Identifying problems and fixing them00:20:48 - Preventing issues from stacking up00:23:39 - Taking responsibility for team mistakes00:26:57 - Boutique hotel as a pivotal business asset00:28:39 - Balancing investment strategy with STR management00:34:36 - Staying at your own properties to evaluate quality00:37:18 - Challenges get easier with experienceGuest Bio:Blake Anthony Carter and Jeremy Courtney have both been operating in real estate and property management for over a decade. They initially got started in the co-living space, which led them to short-term rentals. They eventually sold our co-living business and with all-in on short-term rentals. Blake and Jeremy started a Facebook group and a meet-up group that allowed them to become known as the go-to guys for STRs in Austin. Their company is called Cribs. Blake and Jeremy now own a boutique hotel and three SF doors. They manage over 80 listings and have a real estate sales/consultant team.Guest Link:https://www.instagram.com/blake.anthony.carterhttps://www.instagram.com/thejeremycourtneyGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Blake and Jeremy went from managing shared co-living spaces to running 80 short-term rental properties.In this episode, they share the systems, deals, and mindset that made it possible.• How they pivoted from co-living to STRs• The growth path from a handful of units to 80• Systems they rely on to keep operations tight• The partnerships that accelerated their scale• Lessons learned about market selection and timing00:04:31 - Learning from a high-functioning real estate company00:05:52 - Landing a management gig through direct outreach00:08:04 - Managing a growing number of people00:10:15 - Staying focused while running STR operations00:14:42 - Biggest drags on a short-term rental business00:16:05 - What each founder values most in the business00:18:59 - Identifying problems and fixing them00:20:48 - Preventing issues from stacking up00:23:39 - Taking responsibility for team mistakes00:26:57 - Boutique hotel as a pivotal business asset00:28:39 - Balancing investment strategy with STR management00:34:36 - Staying at your own properties to evaluate quality00:37:18 - Challenges get easier with experienceGuest Bio:Blake Anthony Carter and Jeremy Courtney have both been operating in real estate and property management for over a decade. They initially got started in the co-living space, which led them to short-term rentals. They eventually sold our co-living business and with all-in on short-term rentals. Blake and Jeremy started a Facebook group and a meet-up group that allowed them to become known as the go-to guys for STRs in Austin. Their company is called Cribs. Blake and Jeremy now own a boutique hotel and three SF doors. They manage over 80 listings and have a real estate sales/consultant team.Guest Link:https://www.instagram.com/blake.anthony.carterhttps://www.instagram.com/thejeremycourtneyGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Rakesh Kilaru is a partner at Wilkinson Stekloff, a litigation boutique. In this episode we discuss these frame-shifting principles:- Be a trial generalist, not a subject-matter silo. Position the firm (and yourself) as first resort for trials across domains, so calls keep coming even as subject areas cycle.- Choose environments that improve decisions. A fixed-fee model (no billables) removes distortions, encourages collaboration, and lets teams right-size effort to outcomes. - Working with other firms and against elite opponents creates a constant idea pipeline.- People + process first. Map the real stakeholders, build trust on both sides, and make sure everyone who needs a say is actually in the loop before deciding

Cet épisode est présenté par Squarespace.Vous voulez lancer votre marque, votre projet ou votre portfolio ?Squarespace est l'outil que j'aurais rêvé d'avoir à mes débuts : templates élégants, boutique en ligne intégrée, paiement sécurisé, gestion des stocks, emailing, optimisation SEO… tout en un, sans développeur et sans prise de tête.Essayez 14 jours. -10 % avec le code BOLD → squarespace.com/BOLD

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward. You'll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth. She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led decision-making and why she's embracing a decade-long vision instead of chasing big, immediate results.  If you've ever wrestled with long-term strategy, business model decisions, or trusting the process in uncertain times, this episode is for you.  What You'll Learn: The difference between growth and scale - and why both matter Why Kelly walked away from scaling her high-ticket model beyond 8 figures The next steps toward building her second 8-figure company Timestamps: 3:00 – Why Kelly decided not to scale her high-ticket coaching model to $100M 7:40 – The staffing realities of scaling to 9 figures 9:00 – Killing a dream and building six companies 11:40 – God's directive to keep Virtual Business School going 13:00 – The market shift that positioned VBS for massive growth 15:10 – Putting VBS at the helm of the business portfolio 16:16 – Boutique consulting plans for The Business Advisory 18:18 – Slowing down after 8 figures 21:14 – Shifting from self-reliance to partnering with God RESOURCES: Subscribe to the newsletter: https://thekellyroach.com/kairosnewsletterorganic  Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs    Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755    Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo     Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/        Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Diana Ossa and Josh Dobken to discuss the creation of their boutique wellness resort in Nosara, Costa Rica. As a couple with a shared vision for conscious living, they transformed their dream into a real estate venture focused on wellness, sustainability, and community. Diana and Josh walk through the real estate challenges and rewards of developing in a foreign country. They talk about their approach to design and development, why they chose Nosara, and how they're creating a guest experience that's intimate, personalized, and grounded in nature. Their project isn't just about hospitality. It's about building something that reflects their values and lifestyle. Jonathan explores how they approached the design process, from layout to material selection, and how they balanced the creative aspects with logistical and financial realities. They also discuss the importance of timing, trusting their instincts, and building a brand that speaks to a like-minded audience. Their story offers a firsthand look at how intentional living and real estate investment can align. This episode is an honest and inspiring look at what it takes to create a boutique experience that blends business with purpose. In this episode, you will hear: Designing a resort around wellness, simplicity, and intentionality Adapting to challenges in permitting, construction, and operating in Costa Rica Bringing a personal lifestyle vision to life through real estate Prioritizing community, sustainability, and guest experience in every decision The power of trusting intuition and moving at a deliberate pace Lessons from shifting careers into hospitality development Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Design - Invest website - www.designinvestfi.com Design - Invest on Instagram - instagram.com/d.i.fi Terra Palm Springs website - www.terrapalmsprings.com Terra Palm Springs on Instagram - www.instagram.com/terrapalmsprings Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Christian ; Follower of GOD Servant of CHRIST        Decorated Combat VeteranCorporate; U.S. Marine Corps Urban Warfare Instrictor;       S.R.T. Commander Active Shooter Response Team Law Enforcement Los Angeles Police (L.A.P.D.) Police Officer / Fugitive RecoveryF.B.I. Instructor N.R.A Instructor Competition Shooter; Multi Time State Rifle Pistol Champion Hunting; Life Long Hunter Proffessional Hunter and Guide Private Security Contractor; Several Agencies,  Current. GOD Provides / JESUS SavesBecome a supporter of this podcast: https://www.spreaker.com/podcast/gunfighter-life-survival-guns-tactical-hunting--4187306/support.

This week Tom and Julie question everything they know about podcasting while watching The Rizzler on Theo Von's podcast. Plus, Matt Rife bought the Annabelle doll, we finally get photographic evidence of Ted Cruz's sandwich eating habits, and Tom and Julie quiz each other on how well they know the lyrics from the Beastie Boys album Paul's Boutique. Subscribe to our YouTube channel right now for new video content coming 8/27 at ⁠https://www.youtube.com/@doublethreatpod CLIPS FROM THIS WEEK'S EPISODE: -Matt Rife bought Annabelle https://www.instagram.com/p/DM1S1wqPjwU/ -The Rizzler on Theo Von's podcast https://www.tiktok.com/@dailycomedyplug/video/7535139243618848013r=1&t=ZT-8yeXIsgV54Q https://www.tiktok.com/@talksofthetown/video/7535306507450092814r=1&t=ZT-8yeXhEXPVeQ Patreon is the best way to support Double Threat! Your support keeps the show going and we appreciate it more than we can say. Plus you get weekly bonus episodes, access to monthly livestreams, and more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patreon.com/doublethreatpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WATCH VIDEO CLIPS OF DOUBLE THREAT ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@doublethreatpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ JOIN THE DOUBLE THREAT FAN GROUPS *Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://discord.com/invite/PrcwsbuaJx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *Reddit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.reddit.com/r/doublethreatfriends/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/groups/doublethreatfriends⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SEND SUBMISSIONS TO ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DoubleThreatPod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW DOUBLE THREAT ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/doublethreatpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/doublethreatpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ DOUBLE THREAT IS A FOREVER DOG PODCAST ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foreverdogpodcasts.com/podcasts/double-threat⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Theme song by Mike Krol Artwork by Joe Frontel 00:00 Intro 19:56 Matt Rife bought Annabelle 33:37 The Rizzler on Theo Von's podcast 55:58 Ted Cruz licks his sandwich 1:00:52 Finish the verse from Paul's Boutique 1:24:26 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

Martin Mignot is a Partner at Index Ventures, the best-performing fund in the world right now. In the last three months, they have sold Wiz for $ 32 billion, sold Scale for $14.9 billion, and IPO'd Figma as the largest investor. In addition to this, they are the largest or second-largest shareholders in Roblox, Revolut, Adyen and Datadog.  Agenda for Today: 00:00 – Why Gross Margin is the Biggest Sin in the Early Days 04:50 – Why Most People Shouldn't Become VCs 07:40 – Why it is BS to Suggest the Future of VC is Boutique vs Mega Fund 09:10 – Do Multi-Stage Funds Really Give a S*** About Seed 13:50 – The Founder Trait That Trumps Market Size Every Time 18:45 – How Spotify Still Haunts Index Ventures & What They Learn From It? 28:50 – The Brutal Truth About European vs. U.S. Founders 34:20 – The Case for a European AI Giant (and Who Might Build It) 40:50 – The Return of the 7-Day Founder Work Week 52:10 – Biggest Lessons from Leading Revolut's Series A 56:40 – Betting Against Nick Storonsky? Don't. 1:03:10 – The One Competitor Index Ventures Admires    

Why you should listenCyril Louis shares how Mavericx transformed from a typical Salesforce implementation partner into a trusted CX advisor, offering a proven blueprint for boutique firms looking to escape the commodity trap.Learn how building and leading local communities for 10+ years became a powerful lead generation and recruitment strategy that costs nothing but delivers exponentially.Discover practical AI implementation strategies across retail and financial services, including the step-by-step maturity model that prevents costly AI pilot failures.If you're tired of competing on price with every other Salesforce partner and watching the big SIs walk away with the strategic work while you get stuck doing configurations, this episode will change how you think about positioning. Boutique after boutique races to the bottom, begging for leads from AEs who now expect you to bring them business instead of partnering with you. That's exactly where Cyril Louis from Mavericx was heading until his clients started asking him a different question: "What's next after Salesforce?" Instead of just implementing CRM, Cyril repositioned his firm as the CX strategy partner who happens to know Salesforce inside out. We break down his 10-year community play that's generated more qualified leads than any marketing campaign, his three-stage AI framework that prevents those expensive pilot disasters, and the hard lesson about saying no to bad-fit clients earlier.About Cyril LouisCyril has 17 years of experience in digital and cultivates a dual skill by focusing on CRM topics & customer knowledge as well as on engagement & digital marketing aspects.He worked on numerous missions aimed at defining new strategies as ‘Customer Centric Company‘ and ‘Data Driven Company‘ via customer journeys for a better engagement. These new customer journeys involve many reflections on organization, methodologies, data urbanization and IT architecture. Cyril regularly shares thoughts and best practices on topics around the omni-channel customer experience, whether in publications or at diverse conferences.His expertise has been recognized by Salesforce with his awards as Salesforce MVP, Salesforce Lightning Champion and Salesforce User Group Leader.Resources and LinksMavericx.chCyril's LinkedIn profileChatGPTClaude.aiCursorOnyxPrevious episode: 627 - SMS Isn't Spam: It's Your 98% Open Rate Gold Mine with Chris BrissonCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletter

This season, Trade Secrets is hosting the Trade Secrets Tech Summit. Every Monday, co-hosts Emma Weissmann and Jamie Biesiada will feature a different travel technology company that works with travel advisors. A representative from the featured company will begin with a 5-minute elevator pitch to tell advisors about their product, followed by a 15-minute Q-and-A with the hosts. This week’s featured company is The Trip Boutique, represented by CEO and co-founder Fernanda Barrence Mutz. Trade Secrets is using Host Agency Reviews’ list of technology providers as a basis for this season. If a technology company doesn’t have a profile, advisors are encouraged to send a link to the hosts to be added to the list. This episode was sponsored by Travel Insured International. Further resources The Trip Boutique online Fernanda Barrence Mutz on LinkedIn The Trip Boutique on Host Agency Reviews Get in touch! Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Confident sales close clients. Confusion costs them. The difference is in having a clear, structured process that feels natural, not pushy.Welcome to Gym Marketing Made Simple — the show that cuts through the noise and gives boutique fitness gym owners the tools to attract more clients and grow revenue with confidence. Hosted by Sherman Merricks, we break down marketing and sales into simple, proven approaches you can actually use.Episode HighlightsThis episode focuses on the power of a structured sales process for boutique gyms. Sherman Merricks explains why selling is coaching, why confidence and clarity close more clients, and why free trials often work against you. He shares how to identify the right coaches for sales, train them effectively, and build a system that turns first conversations into lasting memberships.Key InsightsSelling is coaching, it's about understanding client goals and pain points.Confidence and clarity in sales prevent confusion and build trust.Free classes often attract the wrong leads; structured intros position the gym as the expert.Identify coaches who genuinely enjoy sales to improve close rates.Role-playing is essential for building confidence and improving performance.Avoid letting uninterested coaches handle sales, it weakens conversions.Structured sales processes create consistent results and stronger team dynamics.Episode Chapters00:00 Intro00:04 Sales Process and Initial Impressions00:54 Sales Strategy01:53 Sales Techniques and Common Misconceptions05:00 Structure and Role Playing in Sales 06:29 Confidence and Clarity in Sales08:54 Handling Objections and Client Interactions 11:49 Identifying and Training Salespeople15:00 Improving Sales Processes and Team DynamicsCall to ActionThink about who on your team should be handling sales conversations. Start training them, role-play often, and focus on clarity in every interaction. Share this episode with another gym owner who wants to improve their sales process and grow their membership base.Supporting InformationLearn more about sales training for boutique gyms: https://www.lassoframework.com/Thanks for tuning in to Gym Marketing Made Simple. Keep building clarity in your sales process and watch your conversions grow. Catch the next episode for more ways to bring in the right clients and keep them for the long term.

They're popping up everywhere on social media flash looking clothes at amazing prices. First Up's Matthew Hutching has the story.

This is a must-listen for anyone dreaming of launching a stunning geodesic dome retreat on their land. Because here's the truth: what you don't know about buying domes could cost you thousands. I'm joined by the brilliant Ronnie Smith of Glamping Revolution, one of Europe's most trusted manufacturers of luxury glamping structures. Based in sunny Portugal, Ronnie and her team don't just design show-stopping domes (including Europe's largest suspended dome structure), they also work from inside them. So when it comes to real-world insights, she's the real deal. In this episode, we dive into: Why geodesic domes are guest magnets (and how to use that to your advantage) The biggest mistakes people make when buying their first dome, and how to avoid them What to look for in quality materials and an ethical supplier The secret to choosing a dome that lasts 15 years, not just one season We also explore the ancient, almost mystical sacred symmetry of the dome, and ask whether its timeless design could be the secret behind why guests are so drawn to it. If you're serious about glamping and want to make smart, sustainable choices from the start, this episode will leave you inspired, informed, and ready to build something unforgettable. Let's talk domes... the right way. __________ Sarah Riley - Glamping, retreats, events, and guest attraction  Courses. Guided Growth. Done-for-You Marketing. Learn it - join our tribe - or let us handle it Glamping Academy & Owners Club https://inspiredcourses.com Boutique marketing studio https://inspiredcollectiveltd.com/    Ronnie Smith ronnie@glampingrevolution.pt Glamping Revolution https://www.glampingrevolution.pt/en/  Amazing Modular Architecture https://amazingmodulararchitecture.com/   

Originally uploaded July 1st, reloaded July 7th, Chris Holman welcomes Kate Litwin, Community Development Director at DLI (Downtown Lansing Incorporated). Can you talk about what Middle Village is? How did this program get started? How does Middle Village support Lansing's business community? What types of stores can be found in Middle Village? Can you talk about Middle Village's space? Where can listeners go for more information? » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Middle Village to Celebrate 2025 Cohort with Grand Opening on June 25, Featuring New and Returning Shops New shops offer a great addition to the Downtown Lansing shopping scene LANSING, Mich. (June 20, 2025) - Middle Village, a retail accelerator program presented by Downtown Lansing Inc. (DLI) and powered by Lake Trust, announces three new businesses participating in its fifth cohort. Middle Village's 2025 Grand Opening will be held on Wednesday, June 25, at 11 a.m. at 215 S. Washington Square in the historic Atrium Building in Downtown Lansing. Middle Village is a dynamic retail accelerator program that empowers business owners by lowering barriers to entrepreneurship. Located in the historic Atrium Building, the 2000-square-foot space features three micro shops in one shared space. "Middle Village is creating a pipeline for more retail entrepreneurs to find their home in Michigan's Downtown, and we're thrilled to welcome this year's cohort," said Kate Litwin, Community Development Director at Downtown Lansing Inc. "Each shop brings something unique to the shared space, and we can't wait for the community to experience the unique products, energy and creativity they're bringing to Michigan's Downtown." This year's participating shops include BeBe's Boutique, returning for a full-year run with a fresh new look, along with two exciting newcomers to Downtown Lansing: BHouzeOriginals and Blueprint of Beauty Boutique. Middle Village's newest cohort introduces a fresh lineup of curated women's boutique fashion, original designs that celebrate individuality, holistic skincare, jewelry, and more, all offering something unique for every shopper. Guests can visit and shop at Middle Village from 11 a.m. - 7 p.m. Tuesday through Saturday. For more information about Middle Village, visit MiddleVillageShops.com. ABOUT MIDDLE VILLAGE Middle Village is a dynamic retail accelerator program presented by Downtown Lansing Inc. (DLI) and powered by Lake Trust that empowers business owners by lowering barriers to entrepreneurship. With a focus on women and minority-owned businesses, Middle Village is an ever-evolving space in Downtown Lansing where shopping local is a catalyst for positive change, connecting individuals and fostering a sense of community. Middle Village is supported in part by federal funds awarded through the Lansing Economic Area Partnership (LEAP), award number [SLFRP0127], and the United States Department of the Treasury. To learn more about Middle Village, visit MiddleVillageShops.com. ###

#152 - Oui c'est long, car je réponds à tout

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Luis Salazar is no stranger to high-stakes legal battles. As the founding attorney behind Salazar Law and now the force behind Cole Schotz's Miami expansion, Luis has led billion-dollar litigation wins and multibillion-dollar debt restructurings for clients across industries—from cryptocurrency firms to Fortune 500 companies. In this episode, Luis shares the mindset and strategies behind the practice of law, starting your own firm, what it takes to scale a boutique practice into a national platform, and how agile principles can make legal teams faster and more responsive.  Whether you're a legal professional, entrepreneur, or just curious about the business of law, this conversation offers a masterclass in high-performance legal leadership.Streaming on  YouTube, Spotify, Amazon Music, and Apple Podcasts. We are also in the top ten percent of listened-to podcasts globally.

Success as a founder is about more than impressive AUM. It's about maintaining autonomy and connnection. It's about taking pride in what you do, the team you've built, and most importantly having fun along the way. Take it from today's guest, Greg Dean, founder of global small-cap specialist firm Langdon Partners.In this episode, he and Stacy discuss: Greg's backstory: From Fidelity Investments to co-founding a $27B investment firmHow his passion for connecting people and numbers drove him into small-cap investingHis big leap from the shallow end of co-foundership to founding his own firm Why AUM isn't the only measure of success in small-cap investingStrategies for maximizing return on time in small-cap investingThe challenges of climbing the ranks in the fund worldKey advice for fund managers considering leaping into entrepreneurship About Greg Dean:  Greg founded Langdon Equity Partners in 2021 and is the firm's Chief Executive. He is the lead investor for Global and Canadian smaller companies portfolios. Greg has over 15 years' experience in investment management.  Before founding Langdon he was a Partner and Portfolio Manager at Cambridge Global Asset Management (a boutique within CI Investments), responsible for the Canadian and Global smaller companies portfolios, having joined there in 2011 as an analyst. While at Cambridge Greg was the joint recipient of the prestigious Morningstar Breakout Fund Manager of the Year in 2015 and his funds have won numerous industry awards over the years.Previously he spent 3 years as a Canadian analyst covering consumer and infrastructure at Fidelity Investments.  Greg has a degree in Mathematics from the University of Waterloo and a Bachelors of Business Administration from Wilfrid Laurier University. He is also a CFA charterholder. Apply for The StorySales™ Accelerator, an exclusive 6-week program for boutique fund managers who want to craft compelling stories and confidently raise capital | https://www.havenercapital.com/accelerator Want More Help With Storytelling? +  Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth:https://www.stacyhavener.com/subscribe  Resources Mentioned in This Episode: Song: 22 Two's – JAY-Z  Books: Same as Ever by Morgan Housel, Start-Up Nation by Dan Senor - - -Thinking about expanding your investor base beyond the US? Not sure where to start? Take our quick quiz to find out if your firm is ready to go global and get all the info at billiondollarbackstory.com/gemcap- - -Apply for The StorySales™ Accelerator, an exclusive 6-week program for boutique fund managers who want to craft compelling stories and confidently raise capital | https://www.havenercapital.com/accelerator

How stores that lose money stay open. Democrats are worried about all these voter ID laws and citizen requirements. Kurt Schlichter and the second civil war. Why did democrats leave a paper trail of all the things they did to Trump and the GOP? A 1.8 million square foot hiding place. Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

Bastian Krautwald, Gründer von mitte, spricht über den Aufbau einer der führenden Padel-Ketten Europas. Mit bereits 40.000 aktiven Spielern teilt Bastian, warum er nach erfolgreichen Digital-Exits in die Offline-Welt wechselte, wie er den Sprung von Software zu Immobilien meisterte und warum der richtige Mix aus Family Offices und VCs entscheidend ist. Was du lernst: Der Wechsel von Digital zu Offline: Warum Brick & Mortar andere Finanzierungsmodelle braucht Die Balance zwischen VC und Private Equity Wie du Offline-Geschäftsmodelle validierst Teamaufbau & Führung: Die richtige Balance zwischen Erfahrung und Drive Warum Haltung wichtiger ist als Skills Wie du dezentrale Teams erfolgreich führst Finanzierung & Investoren: Die Rolle von Family Offices vs. VCs Warum klassische Venture Metrics nicht passen Die Bedeutung von Unit Economics Wachstumsstrategie: Von 7 auf 30-40 Standorte Die Bedeutung von organischem Wachstum Wie du Retention in Offline-Businesses maximierst Vision & Skalierung: Das Potenzial des europäischen Marktes Die Rolle prominenter Investoren Wie du nachhaltig große Marken aufbaust ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Hilf mit, Unicorn Bakery noch größer zu machen:  Hier geht's zur offenen Stelle

When it comes to marketing, Rex Afrasiabi has learnt that people resonate more with a person than they do with a business. Leaning into his own branding has resulted in exponential growth for his firm, which is now allowing him to expand nationally through a capital raise and a retail share offering. In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Bond Property Lawyers founder Rex Afrasiabi to discuss how and why he works with the real estate sector (and targets this sector rather than a particular niche area of legal practice), creating a marketing strategy that allows for growth without spreading one's self too thin, and his views on the importance of personal and professional branding. Afrasiabi also delves into the investment of time and labour for such strong marketing, how his business success has been aided by such marketing, how he plans to take his operations to the next level nationally, reflections on private equity in law firms, why he is looking to raise capital and undertake a retail share offering, and what excites him about such business growth moving forward.

In this episode, Jeff and Marisa dive deep into what it really takes to build meaningful friendships while traveling, and the biggest reasons people end up lonely while chasing the dream.Episode Highlights:

08/01/25: Joel Heitkamp is broadcasting from 701 Boutique and Antiques in Hankinson, ND, and is joined by Shannon and Matt Lugert to talk about their new business. You can learn more about 701 Boutique and Antiques, as well as all of their businesses, on their website. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

08/01/25: Kara Siemieniewski joins Joel Heitkamp while he's at 701 Boutique & Antiques in Hankinson, ND. Kara is the face behind Shortfoot Creek Beef LLC. She is a young entrepreneur who set out to share her homegrown beef and find meaningful ways to add value to her family’s farm. Learn more about Kara and 701 Boutique and Antiques on their website. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

08/01/25: Joel Heitkamp is broadcasting from 701 Boutique and Antiques in Hankinson, ND, and is joined by his wife, Sue with SueBee's Redo, as well as Melanie Herding from Eclectic Eccentric. Melanie is a full-time home health registered nurse, and farm wife in her spare time. You can learn more about Eclectic Eccentric and 701 Boutique and Antiques on their website. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

08/01/25: While broadcasting from the newly opened 701 Boutique & Antiques, in Hankinson, ND, Joel Heitkamp is joined by the Mayor of Hankinson, Jordan Krump, to speak to the progress in the small town. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

Ever feel like planning a vacation is just one more job you don't have time for?Same. That's why this week on What's Up Waco, I sat down with someone who can make it all magically... disappear. The stress, that is.Jennifer Smith is runs Waco's Briar & Main Travel Boutique and, let's be honest, probably knows more about Disney, cruising, and stress-free family travel than the internet ever will. She's been there, she's done it, and she knows how to make it work for real life.Jennifer isn't just booking hotels and calling it a day. She's building full-on experiences for busy, high-level families who don't want to spend their weekends in travel forums or trying to figure out how early you have to book character dining (spoiler: it's earlier than you think).And here's the kicker: working with her doesn't cost you a dime more than doing it all on your own.In this episode, we get into:✔️ Why her personal experience matters more than Google reviews ✔️ How she builds custom trips for families that just need it handled ✔️ What makes cruises such an underrated win for busy professionals ✔️ The right way to do Disney (without breaking your soul) ✔️ Why now is the time to get your Christmas or spring break trip booked✨ Connect with JenniferShe's the real deal—and she'll make your life easier.

This week - Franck Muller CEO Nicholas Rudaz. Andy and Felix recently hopped on a plane to check out Franck Muller's brand new Sydney boutique on Castlereagh Street, and found it just as full of curvy, colourful watches as you'd expect. While there, they sat down with CEO Nicholas Rudaz, who explained why Franck Muller has always been bold, just what those rabbits are doing and why he's sure brand founder Franck Muller had nothing to do with Jay-Z's customised Rolex perpetual calendar.  This week's episode has been sponsored by Kennedy. Find out more about the new boutique and Franck Muller's watches here. Did Franck Muller modify Jay-Z's Rolex? (2:18) IWC's new ‘Miramar' Pilot (8:15) Porsche Design's new limited edition chronograph 1 10:33 Andy's old Porsche (11:30) Nicholas Rudaz Interview (16:58) Show Notes: https://www.otpodcast.com.au/show-notes OT: Discord - https://discord.com/invite/X3Vvc9z7aV How to follow us: https://www.instagram.com/ot.podcast https://www.facebook.com/otpodcastau https://instagram.com/andygreenlive https://instagram.com/fkscholz   Send us an email: otthepodcast@gmail.com If you liked our podcast - please remember to like/share and subscribe.

In this unique episode, Kerith Overstreet of Bruliam Wines in Sonoma returns to give us an update (she was on Ep 269 in 2019). Kerith/Bruliam is a boutique producer of vineyard-designated wines, mainly of Pinot Noir and she gives us a full education on the differences between some of the main Pinot regions of California.     The cool thing about this show? The last third of the podcast is a business discussion about something she and I are always discussing – how to get our kids' generation – Gen Z – to appreciate wine. Kerith's daughter Amelia (the AM in BruliAM), a 21-year-old Gen Z'er, joins to help us analyze the situation and give some advice (she's a smart cookie and has some great insight!). For anyone who has young people in their lives and is wondering how to turn them on to wine, this should be an interesting perspective.   Photo: Kerith Overstreet in her vineyard. Courtesy of Bruliam Wines   Full show notes and all back episodes are on Patreon. Become a member today!   ______________________________________________________________________ www.patreon.com/winefornormalpeople _______________________________________________________________   Check out my exclusive sponsor, Wine Access.  They have an amazing selection -- once you get hooked on their wines, they will be your go-to! Make sure you join the Wine Access-Wine For Normal People wine club for wines I select delivered to you four times a year!    To register for an AWESOME, LIVE WFNP class with Elizabeth or get a class gift certificate for the wine lover in your life go to: www.winefornormalpeople.com/classes    

“Don't give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie's business.  Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexie's story will inspire you to keep going as you work toward your business goals.  When the wedding industry slowly started coming back, Lexie introduced The Monogrammed Bride subscription box and started building her audience from scratch. She stayed consistent and continued to show up even though she saw very little in the way of results for a long time.  When Lexie and I first talked, after a disappointing launch, I was surprised to see she had done everything I teach. She was doing all the things and she was doing them well. But she wasn't seeing results. We brainstormed and strategized, and Lexie continued working hard.  And just recently - after seeing consistently steady growth for the last six months - Lexie hit her long-standing goal of 100 subscribers! So what did she do differently these past six months?    She built a community - giving her subscribers something to feel they were a part of.  She posted stories on Instagram - consistently.  She created engaging posts featuring pictures of subscribers and their boxes. She started going LIVE much more consistently and, when she did, started building an audience who showed up for her and engaged with her during the LIVEs.  She followed her subscribers back and engaged with their posts.  She did tons of short video, finding cracks of time while sitting in her car waiting to pick her kids up from practices.   She sent boxes to a small number of influencers from TikTok and Instagram - people with 1000-2000 followers who want to grow as influencers.  She ran Facebook Ads - and has gotten really dialed in which drives the cost per engagement way down. Lexie analyzes her Ads every week and makes changes as needed.  While we were talking, Lexie got subscriber #112! This growth in her business - this regular, recurring revenue - has lessened the financial stress Lexie has felt for the past couple of years. She is able to breathe and plan for even more subscribers as her business continues to grow.  Lexie's message for anyone who feels overwhelmed or discouraged by the challenges they're facing in building their business? Don't give up. Just keep moving forward.  Join me for this episode and get inspired by Lexie's determination to just keep going and never give up on her dream on her way to reaching and passing her goal of 100 subscribers.  Find and follow Lexie:  ⁠Crafty Lady Boutique on Instagram⁠ ⁠Crafty Lady Boutique on Facebook⁠  ⁠Crafty Lady Boutique Website⁠ Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!  Get 30 Days FREE when you switch to Subbly: ⁠https://join.subbly.co/sarah-williams⁠  Use code LAUNCHWELCOME at ⁠https://www.boxup.com/⁠ to get 10% off your first order

Os convidados do programa Pânico desta quarta-feira (30) são Benja e Supla.BenjaBenjamin Back, economista formado pela PUC-SP, iniciou sua trajetória na comunicação esportiva no rádio, no programa Estádio 97, e construiu carreira na TV, com passagens por RedeTV, Record, Band, Fox Sports, CNN Brasil e SBT. Fã de Silvio Santos e declarado corintiano, Benja já comandou diversas atrações, incluindo o “Arena SBT”, que completa cinco anos no ar em outubro de 2025, e o programa de auditório “É Tudo Nosso!”.Atualmente, apresenta o “Domingol com Benja”, na CNN Brasil, e retornou ao SBT, em 2024, para liderar novamente o “Arena SBT”, agora ao lado de Kleber Gladiador e Carlos Alberto, mantendo sua marca de pós-jogo raiz e polêmico na TV brasileira.Redes Sociais:Instagram: https://www.instagram.com/benjaminbackoficial/Youtube: https://www.youtube.com/@canaldobenjaoficialSuplaÍcone do rock brasileiro, comemora quase 40 anos de carreira lançando seu 20º álbum, “Nada Foi em Vão”, no dia 25 de julho de 2025, disponível em streaming e vinil rosa. O single homônimo, gravado nos EUA, é uma balada reflexiva, com letra coescrita por Tatiana Prudêncio.O disco, lançado com Supla e os Punks de Boutique, traz 15 faixas que exploram diferentes vertentes do rock, do punk às influências dos anos 60 e 70, além de ritmos inesperados. Participam do projeto os músicos americanos Marc Orrell e Jeff Roffredo, com quem Supla gravou três faixas em Los Angeles.Com espírito punk e colaboração intensa da banda e de seu sobrinho, Teodoro Suplicy, Supla destaca que o álbum reflete energia, autenticidade e uma comunicação natural entre os músicos.Redes Sociais:Instagram: https://www.instagram.com/suplaoriginal/Youtube: https://www.youtube.com/@SuplaOriginal

The glamping and luxury outdoor hospitality industry is entering a bold new chapter. Sustainability is no longer optional. AI is rewriting how guests find you. And travellers? They're no longer satisfied with just a pretty stay… they want connection, meaning, and transformation. In this episode, we dive deep into what it really takes to stay relevant as expectations rise and attention spans shrink. With fewer website clicks, smarter algorithms, and constant digital disruption, visibility is no longer a nice-to-have… it's your survival strategy. Inspired by the timeless lessons in one of the best books ever written, this episode explores how to navigate relentless change in a way that feels grounded, intentional, and powerful. Because the truth is, the cheese isn't just moving occasionally… it's shifting daily, and you need to know what's going on. So the question isn't if you should adapt…it's how quickly and how consciously you can, and that starts here. The future isn't coming… it's already here. Are you ready to meet it? __________ Sarah Riley - Glamping, retreats, events, and guest attraction  Courses. Guided Growth. Done-for-You Marketing. learn it - join our tribe - or let us handle it Glamping Academy & Owners Club https://inspiredcourses.com Boutique marketing studio https://inspiredcollectiveltd.com/ 

(Disclaimer: Click 'more' to see ad disclosure) Geobreeze Travel is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as MileValue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.  ➤ Free points 101 course (includes hotel upgrade email template)https://geobreezetravel.com/freecourse  ➤ Free credit card consultations https://airtable.com/apparEqFGYkas0LHl/shrYFpUr2zutt5515 ➤ Seats.Aero: https://geobreezetravel.com/seatsaero ➤ Request a free personalized award search tutorial: https://go.geobreezetravel.com/ast-form If you are interested in supporting this show when you apply for your next card, check out https://geobreezetravel.com/cards and if you're not sure what card is right for you, I offer free credit card consultations athttps://geobreezetravel.com/consultations!Timestamps:00:00 Introduction to Arhan/Rove01:15 Meet, Co-founder of Rove01:35 Arhan's Background and Introduction to Travel Hacking02:50 From Boarding School to Harvard and Credit Card Churning03:55 Meeting His Co-founder and the Idea Behind Rove05:15 What Is Rove and Why It's Unique06:10 How to Earn Rove Miles Without a Credit Card07:00 Earning Miles Through Shopping and Travel08:20 Earning Miles in Unexpected Ways (Concerts, Dining, More)09:50 How Rove Makes Money and Why It's Free for Users10:55 Stacking Rove with Credit Card and Airline Rewards12:00 Gift Card Hacks and Triple-Dipping Strategies12:55 Booking Hotels with High Multipliers14:50 Redeeming Rove Miles for Flights and Hotels17:00 Rove's Airline Transfer Partners Explained18:25 Transferring Rove Miles and Facilitated Bookings20:00 Searching for the Best Redemption Deals22:00 Using Filters and Sorting by Value per Mile24:45 Booking Budget Flights Like Spirit with Rove Miles26:20 Using Rove for Flights on Non-Partner Airlines27:10 Redeeming Rove Miles for Boutique and Chain Hotels28:45 Marriott & Hotel Loyalty Status on Rove Bookings30:00 Booking Luxury Hotels like Four Seasons with Rove30:55 Why Rove Prioritizes High-Value Miles Over Perks32:00 Streamlining Travel Hacking with Rove33:00 How Many Rove Miles Can You Earn?34:45 Final Thoughts and Where to Find RoveYou can find Julia at: ➤ Free course: https://julia-s-school-9209.thinkific.com/courses/your-first-points-redemption➤ Website: https://geobreezetravel.com/ ➤ Instagram: https://www.instagram.com/geobreezetravel/ ➤ Credit card links: https://www.geobreezetravel.com/cards ➤ Patreon: https://www.patreon.com/geobreezetravelYou can find Rove at:➤ Website: sign up at rovemiles.com/geobreeze for 500 free points Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. The content of this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.

Title: The Hidden Cost of "Family & Friends" Capital and How to Avoid It with Chris Salerno Summary: The video features a compelling discussion between host Chris CNO and Seth, an experienced SEC attorney with a diverse background that includes starting as a nightclub promoter and ultimately becoming a successful attorney specializing in securities law. The conversation dives into Seth's personal journey, detailing how his upbringing in West Virginia shaped his perspective on success, risk-taking, and accountability. He describes the importance of working hard and not making excuses, emphasizing that anyone can succeed regardless of the challenges they face in life. The two also touch on the realities of the current economic climate in the U.S., specifically in California, the significant changes in real estate investing due to securities regulations, and how entrepreneurs should approach risk in their business endeavors. The dialogue seamlessly transitions to discussing their shared experiences in fitness, a matter that Seth and his wife have prioritized through their ownership of Burn Boot Camp franchises while navigating the challenges posed by the COVID-19 pandemic. As they conclude their conversation, they reflect on the shifting dynamics of real estate and the importance of investor communication and education during economically unpredictable times. Links to listen and subscribe: https://podcasts.apple.com/us/podcast/fund-it-scale-it-close-it-unlocking-real-estate-success/id1760606484?i=1000680833837 Links to watch and subscribe: https://www.youtube.com/watch?v=iR8RiGLlZMA&t=2732s Bullet Point Highlights: Seth's Early Journey: Seth was adopted from South Korea and raised in rural West Virginia, leading to his realization of hard work and accountability. Nightlife Promotions: Before becoming an attorney, Seth thrived as a nightclub promoter in Los Angeles, reinforcing his skills in sales and networking. Law School Transition: After dropping out of medical school, Seth shifted focus from medicine to business and law, finding success in both fields. Importance of SEC Compliance: The conversation highlights common mistakes investors make regarding securities regulations and emphasizes how crucial proper legal guidance is in real estate. Pandemic Pivot: Seth and his wife managed to keep their fitness business afloat during COVID-19 by pivoting to online workouts, showcasing resilience and adaptability. Investor Communication: Both host and guest stress the significance of maintaining clear and consistent communication with investors, particularly in a volatile economic climate. Future of Real Estate: Discussion around California's real estate laws, particularly the push for accessory dwelling units (ADUs), presents new opportunities for investment. Transcript: it's something there you can make an excuse about and that's the issue about today's society is that everyone wants excuses we mentally uh wired to have negativity in our life I actually started promoting for nightclubs you were a promoter I was a promoter for nightclub life is The Hunger Games business is The Hunger Games the space that you and I are in private Equity it's the Hunger Games my knowledge number one thing SEC really gets you on as misrepresentation welcome to the crystalo show your goto for real estate   business health Health and Family Insight I'm Chris CNO CEO of QC Capital each episode we explore the latest trends and expert advice from industry leaders whether you're an investor entrepreneur or seeking balance this show provides an inspiration you need join us in elevate your game on the Chris alno show welcome to the chriso show I'm your host Chris alno very excited to have a friend of mine we've known each other for what five six years now think so man time flies uh when you're having fun uh Seth on here SEC   attorney doing a bunch of things excited to have him on here a wealth of knowledge Seth thanks so much for joining us dude appreciate you having me on appreciate you reaching out and uh inviting me over for the show most definitely and I'm glad it happened when it did because you're in town you're you're you live out in the beautiful I would say you guys have great weather and great In-N-Out Burger your tax and politics suck but California which is beautiful weather out there you happen to be in Charlotte for Fitness which   we'll touch on here in a second um but I'm glad we were able to make this work absolutely man yeah good timing really good so let's let's give everyone a little background about yourself all the way from you know childhood you know talk to us about that sure man yeah and I think it helps build the story U I'm adopted so I was born in South Korea and adopted a 3 months old and then by two wonderful people in West Virginia rural West Virginia that's different so you know I'm the only Asian in inal West   Virginia yeah so I went to high school with like 18800 kids country country Moon shiners yes for sure for sure good people I love West Virginia love it I love Snowshoe Snowshoe is really good great underrated best best on the East Co or best close to North Carolina I would say unless you get way up North but yeah North Carolina you know anything close snow Sho is where it's at yeah yeah I love it but uh yeah man grew up in Royal West Virginia so wasn't really exposed to entrepreneurship or owning real estate or anything like that   my parents are both Blue Collar uh my dad was a is a coal miner was a Miner is retired now my mom is a grade school teacher so you know I didn't come from are they still in West Virginia yes they are okay they're frequent trips back there you go there you go yeah so wasn't exposed to that stuff so it was all about kind of getting the best job that you could possibly get right talk talk to us about that mentality you were young what age did you come over to us three months three oh three months month   so you didn't even spend time in in South Korea you don't even know of not at all are you curious now you know with you being adopted anything anything about you know where you came from anything like that actually not man you know I I I think a lot of uh adoptees struggle with that yeah um I actually joined a Facebook group one time like with Korean adops and there's like thousands of them in there and I was thinking I'm going to gain some insight from this and but it was like No And it was a lot of uh you know to be blunt a   lot of whining in my mind a lot of crying right I'm about accountability and just going out there and getting it done and you know it's just about you know a lot of I say this all the time you are you can't control the cards you are dealt you can only control how you deal them sure you know you unfor you know unfortunately you it's a great thing it's not unfortunate it's fortunately you were adopted at three months you couldn't control that you couldn't control being born in South Korea and being adopted but you have to   control the cards you were dealt and you've done a phenomenal job you're a badass attorney you know phenomenal job with the cards you were dealt um but I can definitely see being in those type of groups you're going to get a lot of whining and moaning yeah I mean I I think it's you know it's a couple it's it's a couple things right I mean some people have a reason to to quote unquote whine and mo right you know they're they're dealt a bad hand but again like you said you've got to you've got to   play the cards you're dealt right and do the best you can with it and I think that if you are adopted it's easy to go and blame it on that it's it's an easy crutch to lean it's an excuse it's it's something there you can make an excuse about and and and that's the issue about today's society is that everyone wants excuses where mentally uh wired to have negativity in our life and so they're going to make an excuse oh I'm not successful because of this because of this that's a lie you are highly   successful and attorney a beautiful wife doing great things in business and in the real estate industry so you are proof that you can get it done you just have to work hard yeah you just have to work hard you can't blame shift I like to call it you can't blame it on you know the cards you were dealt or you know the things that uh may have happened to you or the situations you're in you've got to just move forward and do the best that you can so dad was a coal miner y mom was a a school teacher what made you want to say hey I'm G to   go into law school and be an attorney yeah it it was a little bit uh a little bit more of a story behind that first of all I went into uh medicine so I wanted to be a doctor all right um well I wouldn't say I wanted to be a doctor it was more like what's the best job that I can get with the mindset that I had my mindset was you know W2 worker type of mindset right like not entrepreneurial not don't take risk and it was and I you know academically it was pretty easy for me so it was just okay what's the best   job you can get is probably being a doctor right like that's kind of the highest calling um and I actually went to med school for a year and a half really yeah and then I dropped out halfway through my second year I literally just got up in the middle of class walked out and said I've I've had it I oh my goodness so I went Premed biology yeah I went Premed biology chemistry and biology whoop my butt so I said okay I'm going to business entrepreneurship switch business entrepreneurship and I said maybe it   wasn't chemistry and biology it was just College in general so I dropped out of college um but you so you got to med school and you're like okay I'm done with this Y and then what yep um honestly that was a turning point in my life I didn't know what I wanted to do right like I committed a a large portion of my life to you know schooling schooling taking the MCAT getting into med school finishing that's not easy either Med school's hard very hard very hard but I've always had an interest in business and real estate just kind of in   the background like I just always had an interest in it um didn't really know how to act on it at the time um so I actually just started enrolling in business classes like immediately just and ended up getting a minor in business for the rest of that year so I I in undergrad classes um and then I started up my MBA actually the following year so got my MBA and then I decided to take it the next step and go ahead and get my law degree because I was still in that same mindset it was like you know this   isn't enough I didn't really know anything about starting a business or anything like that and I just felt like I hadn't done enough so I went ahead and went to went to law school and at that point I did decide I was like look I'm going to I'm going to finish this whether it's the right thing or not um and I was very successful at it I finished towards the top of my class dedicated you know the time and effort it needed um and did really well so love that love that and so getting in what made you want to move out to California   number one on a win man so dropped out of med school kind of took those business classes just trying to figure out what I wanted to to do next on the other side of the world I'm in West Virginia still at this point yeah in West Virginia trying to figure it out and I just knew I needed to get out of there I needed to see more I needed to get out of West Virginia you know it was it was a tough conversation to have right like all my family and friends are there um you know I just dropped out of medical school so now they're like what   the hell is this kid doing you know what I mean like dropping out of med school but they've always been supportive always been supportive always been supportive they never like pushed me into medicine or anything like that and then when I dropped out you know they're still staying supportive but I'm sure in the background they're thinking what the hell are you doing uhoh yeah and then I just decided to up and leave and move to Los Angeles out of nowhere unbelievable unbelievable so you moved out to Los   Angeles yep how was that well I partied for a little bit yeah for a little bit they they know how to party out yeah for a little bit I didn't know what I was going to do I was enrolled um getting my NBA at the time uh mostly online um at Arizona State um so I kept the education going but at the same time I'm in La I'm in a new city I actually started promoting for nightclubs you were a promoter I was a promoter for nightclub for a little over a year in Los Angeles um before I decided hey I got to get my   [ __ ] together well I mean you'll definitely meet a lot of women doing that for sure you get paid basically per head on how many women you bring in the club oh yeah you've got a bottle or two waiting for you every single night y it's actually a pretty nice little lifestyle for somebody in their 20s oh yeah most I I believe it if you want you know if you want to get some experience get out there it's best you can meet a lot of women too yeah and it's a good like uh it's kind of a sales experience   be honest with you you're just for you're like hey I'm getting paid $10 ahead to bring beautiful women to this club I got to go out there and just talk to everybody literally just going out there talking hey you got this come to this club tonight we've got bottles all this kind of stuff and you know wow unbelievable unbelievable so from there you were like okay I got to get my [ __ ] together yeah had to get my [ __ ] together obviously you know I'm still getting educated in back getting my NBA   still kind of keeping the education going oh yeah um but I decided hey I'm going to go to law school so started applying to law schools um ended up getting accepted to a number of ones and I I narrowed it down to USD in San Diego because I wanted to stay in Southern California because I loved it um but I knew I didn't want to be in La so got out of La went down to San Diego because I had visited there a couple times and I just loved it it's just more of a laid-back attitude people were a lot more genuine just a place that I could   see s down at compared to La it's just you know it it it's kind of doggy dog there most oh it is it's a hunger life is The Hunger Games business is The Hunger Games the space that you are you and I are in private Equity it's the Hunger Games yeah you know and and you have to have that mentality you have to be able to survive yeah at the end of the day so from there you're like okay law school it is yep and then you get into law school well in law school or but even prior to that there's so many   different levels of law you can practice yeah what made you you know pick SEC and prior to that did you have any other interest in different type of law yeah I mean generally speaking I want I knew I wanted to get into transactional law I didn't want to be a litigator that's for sure um I was interested in business interested in doing deals those sorts of things so I started out actually at a at a pretty big Law Firm step tone Johnson and ended up doing both real estate and corporate I think that's when we first   met it might have been yeah yeah when when you were cuz they were out what in San Diego or no actually I moved back to West Virginia for that job oh did you okay maybe maybe you maybe you were just finishing there when we met yeah well actually I think we met when I was in probably when I was in Charlotte because I moved to Charlotte for another big Law Firm I think so but anyways yeah so I started kind of more general transactional practice with real estate and corporate and then as I kind of got   more mature and more experienced I started focusing more on the security side nice nice do you you enjoy security side for sure for sure the security side is it it feels a lot more sophisticated um I like the people that I work with in that field a little bit more um but I still have a passion for Real Estate like I still love real estate so even though I'm a Securities attorney it's largely focused on real estate yeah so let's talk about that you know for those individuals that may not know what a   security is most will know what a security is let's talk about that and let's talk about you know the the day-to-day what does a Security attorneys really look like sure sure I mean the easy way to put it for a security because because people kind of miss understand it but if you have passive investors involved at all anywhere anywhere any even if it's one you probably even if it's an LLC yeah you're probably dealing with a security and you're dealing with the SEC regulations and you need a Securities   attorney to advise you because there are lots of things to navigate that you're probably not aware of and that your real estate attorney probably doesn't have the knowledge or know how to to deal with mostely and I see that mistake being made quite a bit oh yeah no I I see that on social media all the time for sure all the time on social media and it comes down to even with words you say like you have to be very very careful you're not misleading whatsoever what do you find uh the most common maybe mistake syndicators or fund   managers do in the syndication world yeah I mean I think the most common mistake is just not even realizing that they're under the Securities regime right like they're just like oh well I'm just raising some you know I'm getting some investors from family friends and they think because it's family and friends maybe that it's okay but it's not it doesn't it doesn't matter who they are it doesn't matter if it's your your family or friends or you know stranger off the streets you're dealing with Securities yeah and that and you   have to deal with those Securities regulations to come along with it so I I think just not knowing yeah that or maybe kind of turning a blind cheek to it is is more like it I think people nowadays have a pretty good idea of because it is kind of out there now right everyone's on social media they're all talking about it the biggest thing too is is you don't want to not know and you don't want to turn that cheek because um something to know is that SEC has unlimited money and they will milk you dry so you might as well spend the   money ahead of time find you a good SEC attorney like Seth you know to make sure that they don't milk you dry because they will milk you dry and they'll throw you in a little white little 4x6 cell and it's not going to be fun if you didn't know they can print money yeah so so if you're you're going up against someone who can print money and you necessarily can't print like they can print exactly you know so you got to be careful and that's not to mention the state Commissioners too so you've got the SEC to deal with as   well as the state Securities commissioner which people don't people don't realize that there's a federal and a state level too and and it's super important to understand what state you're doing business in and what state your investors are coming from and and super important to understand at a state and federal level yeah yeah and it's a you know and if something happens it's a full-blown investigation I mean it's just like a subpoena or you maybe you will get subpoenaed uh but they're asking for everything you they're asking   for texts they're asking for emails asking for phone logs they're asking and give it give it to them like don't even because if you don't they're going to get it they're going to find it yeah I mean they're just going to subpoena you on it and the judge is going to make you do it or they'll throw you in jail so no matter what give it to them and then address every single situation you know or issue that they bring up that I I think it's it's super important we just talked about this on the other podcast   is be transparent yeah you know be transparent because if not they're again they have unlimited Capital absolutely you know they're going to come and get you no matter what and and if and if being transparent makes you nervous then maybe think about the way you're doing business right oh yeah I mean you should be able to be transparent and and just like I said on the other podcast big investor that we had or a big investor that we interviewed on the other podcast and I said you know during 2023 as you   know uh interest rates spiked you know little bit yeah just a little bit and a lot of syndicators were not transparent a lot of them went ghost a lot of them were let like screw this I'm done and we double down we went from monthly communication to bi-weekly communication which is a lot more on our team but we did it to overc communicate we didn't have to cuz our SEC doc said just once a month we could have just stick it once a month but we decided to double down yeah and and that right there overc   communicating saying hey this is what's going on it's out of our control but this is what we're doing to make sure we can control this you know I think is super important when you're a syndicator fund manager you name it when you're dealing and having investors involved 100% man 100% And you you are able to control the narrative that way too right like if the the past investors is sitting there and they're reading the headlines and they're seeing the interest rate Spike and they're hearing about multifam going down the tubes and   all this stuff and that's not necessarily true not all those things are true it could be Market specific deal specific those things but if you're not in constant communication with them letting them know hey this is what's going on with this deal maybe this deal is going great maybe this one's not going as well well here's what we're doing to fix it it it goes a long ways 100% their trust you're going to have an upset investor you know you are if you have you know 20 50 100 investors one's going to be upset and if you ever got   audited you can all you can go back and say look at all of our communication right like read through all of our communication we were transparent about everything they're going to look back and be like okay it's this a pissed off investor yeah you for sure for sure and it's super like communication is the biggest uh I think thing that is lost in% capital and also you know being being transparent with the communication because number one from my knowledge number one thing SEC really gets you on is misrepresentation absolutely you know   and if you're not being transparent on it with everything on there boom it it will be a very ugly day for you for sure be transparent you know obviously the things that you leave out as well like if there are key material things that you're leaving out and then you've you've disclosed all these things let's say down the line to the SEC or State commissioner like what in the world this doesn't sound like you're representing this deal like it really was at this time and maybe they're going back and   looking at your records looking your financial statements and seeing how that deal was going it wasn't going great it was going terrible Y and you're saying that everything is great well um that's not being transparent right you know you're not communicating that with the investors right yeah no I think that's super important H you know what have you seen you know over 2023 dealing with you know Securities talking with other fund managers things like that what have you seen you know during last year with   interest rate hikes man it it there was a little bit of blood in streets right you know a lot of these deals um that had shortterm loans that had um you know the the variable loan rates um struggled yeah a lot of people that caps they didn't get rate Caps or the or the cap expired yeah or their cap expired and they didn't have enough money in reserves to buy an extension on the cap you know and and that was huge that was huge thinkk one of our deals uh had 202 for or excuse me uh 2024 expiration and   we bought uh end or beginning of 2023 end of 2022 rate cap to Extended 2025 and I'm so glad we did it yeah you know it was perfect timing because that same rate cap would have been a million and we only spent like 400,000 yeah yeah for sure yeah so you're seeing a little bit of blood in the streets um you know I think right now what's happening banks are allowing for some uh leniency with their loans they don't they don't want to have the property absolutely and it looks it looks terrible if they do have   the property on their balance sheet plus I think they the this go around cuz oh0 wait the first thing they said is we're going to foreclose on everyone we're taking everyone's property then they realize well [ __ ] I got a ton of property and no one wants to buy it yeah you know so I think they've learned their lesson and now they are like okay we don't want to forclosed because no one's going to buy it and if they do buy it we're still going to take a huge loss so let's go ahead and see what we can do   to work things out you know if the property's really really not bad let's see what we can do to work things out because it will rebound it's coming back back around yeah but I do think you know we're kicking the can down the road they're giving extensions those sorts of things and we're all banking that the interest rates are going to go down at some point right so we're hoping for that um I think that they will I think we're going to see one before the election yeah it I think we're going to see a quarter point before the election   I think I think some politics have gotten into drone Pal's head no way yeah I know right no way couldn't I I think they I think they had a nice little cigar dinner or something and and I think they got in his head so I think you'll see one before the election of this year I agree I agree yeah you know it's it's going to be a wild election too not wanting to dive deep into politics but it's definitely going to be a wild one uh talk to us about you know the the California lifestyle what are you what are you doing right now you you   also your wife beautiful wife has a great business you guys are running that's why you're here in Charlotte talk to us a little bit about that and why you guys got into that too yeah so we uh started uh we bought two burn boot camp franchises so uh my wife luckily runs those helped her get them off the ground and now she's crushing it so letting her run with those and uh they're going really really well um lifestyle in California you can't beat it man I mean San Diego is unbelievable oh it's beautiful down there the weather   everything kind of like how you said earlier in the show I mean if you if you can afford to live there one because it is really expensive oh I know and if you can deal with the politics then there's no better place in the United States for sure really there's not you know I just wish they had better politics over there um but yeah the weather out there is so beautiful you really can't beat it you can't beat it you know let's talk about health because you guys own those burn boot camps they're huge in Charlotte um   their headquarters here in Charlotte that's where it was founded um and tell us a little bit about what burn boot camp is and then also I'm going to want you to touch on like how are you optimizing your health to to be the phenomenal husband that you are to operate you know businesses and getting involved in real estate talk to us about that sure man yeah burn boot camp it's a boutique Fitness franchise um you know it's it's Boot Camp style workouts workouts the same um it's incredible and and it's focused on women it's focused   on empowering inspiring so if you're a single man you should go absolutely absolutely I will say I've been taking up hot yoga lately Hot Yoga is good and for those single men out there go to hot yoga just saying there we go yeah Gym's not a bad place to pick up women yeah plus the great thing too is that there's no filters you can't have filters at the gym and more than likely they're not going there with makeup on so it's it's a good place to filter out women you want there you go a little different than the apps right yeah I   know so so it's geared more towards women it is geared towards more towards women um but it I work out there every day I mean that's where I work out now like that's that's what I do I love the total body workouts I love the total body workouts you go in like an orange theory you go in one hour boom you're done you're going about your day exactly hour in and out of there and for guys like us that have a million things to do like it's unbeatable and I want somebody telling me what to do I was just going   to say that I don't want and I I work out by myself now and it's so much easier showing up tell me to shut up go do this do that get it done boom okay I'm all about my day you know tell me what to do right just tell me what to do I I will I will tell you I've been to the gym and there's been times I've had business on my mind that I'm like wait okay so I'm at the gym what do I need to do like you're sitting like a 24-hour fitness or or yeah something like I work out at lifetime I live right behind it   and I walk in there sometimes because of my long days and I'm like [ __ ] what do I want to do today like I because my mind is business business business it's so much easier showing up having someone said hey we got all these set workouts you're going to knock these out and be done they make they make you focus on the workout at that point instead of you know business or whatever listen to a podcast or something what got you guys interested in opening up one of those I hope you're enjoying today's episode   just a quick reminder to make sure you never miss an episode stay connected with us by following us on social media platforms Instagram Twitter threads Tik Tok at Chris saloor and don't forget to subscribe to YouTube to catch the video versions of our episode you'll get exclusive content behindth scenes footage and much more head over to YouTube chrisoro now and hit the Subscribe button stay tuned because we've got more great content coming right after this actually cuz my wife worked out at one   here in Charlotte really so she was working out at one she was working out at one here in Charlotte and then we moved back to the West Coast cuz I took a job here in Charlotte for a little bit then we moved back to the West Coast and I was look looking to start a business I was looking for something recession resistant outside of real estates I was already investing in real estate but looking for a business outside of real estate I looked at liquor stores I looked at laundromats um and then she   turned me on to burn boot camp which is not recession resistance let's put it that way but at the same time they're really good salesman look like a great business model turned out to be awesome although oh most definitely yeah circumstances weren't great we opened two weeks before Co hit oo but talk to us about that you know opening a and we all know California they they lock down like oh yeah they lock down you can't even go get your mail out of your house um talk to us about that opening up a   business right before covid and being in California where you know they were basically Nazis out there yeah for sure I mean we opened up two weeks in um and we didn't have any paying members because we were all on uh they were all on like a free membership TR one yeah so then we had to shut it down we had to move inside we had to move outside we did online workouts every single day uh pivoted yeah we pivoted we did whatever we had to do to keep the lights on wow um so literally our lead trainer and   business partner was in our apartment leading online workouts and me and my wife Alison are in the background like like a yeah like a music workout video Yeah in the backgound but it did keep us in shape during Co cuz we worked out every single day because we had to make those videos you had to yeah but it was I mean it was ridiculous out in California man they shut down the beaches they shut down the water you weren't allowed to be in in the ocean what you weren't allowed to be in the ocean cuz they said it got transmitted   through the water at one point so are you serious so they kicked the Surfers out of the water and you kick the Surfers out of the water in San Diego you're you got some pissed off people you got a big problem but there are like all these you know Instagram videos the cops chasing Surfers down the beach and the guy just dropping his surfboard and running it was it transmitted through the water yeah insane but that's new heard that inside outside online inside outside eventually we we blacked out our   windows so you couldn't see in it because we got we got actually attacked by U an Instagram person that ended up going viral because he said hey you're the reason that we're the the disease is spreading because of businesses like yours and they filmed us from the outside into the windows and it went viral no way and it went viral and then finally we we ended up blacking out the windows and just stayed open cuz there's at that point it was like either Do Your Own Thing yeah and stay open oh yeah or   we're going out of business yeah you got to shut shop and this is a venture you just opened up no one knew Co is coming and all a sudden Co boom co comes and wow so you bled out the windows and you said hey we're just going to do it it's like a Speak Easy now yeah you guys want to work out we called it that at one point really speak easy easy workout like underground workouts underground haircuts there all kinds of that stuff going on it was insane that's W if you just have to think about that that's   just wild yeah like you know just for your basic necessities to stay in shape and things like that turns out if you got sunshine and you worked out you were a little bit more immune to the disease oh really yeah interesting interesting wow and you weren't locked in doors and you weren't allowed to work out yeah well problems wow I think we can go on a rabbit hole about that damn I'm not a big fan of I will say I do think there's another one going to be coming you know I think there's another pandemic that   will be coming um because of what happened with the first one so let's see uh let's just see what happens let's see if we handle it better this time uh we shall see it depends on whose's President I I think that's that's true yeah um definitely depends on them so you guys now you know past covid everyone's now out and about in California everything's been lifted and now those are up and running are those are the only ones really on the west coast right or um I think there are let's see two four five I think there's   six in California right now six now yeah cuz like you said it was based in Charlotte mainly east coast yeah yeah I think there's about 400 locations open now very cool um actually I think they're approaching 500 locations now yeah um so it's expanding pretty quickly at this point you know Fitness franchises have have rebounded completely from Co at this point oh my God yeah I think I think the fitness industry and I'm seeing it more and more people are taking it a lot more serious yeah they're they're watching what they   eat and I I said this multiple times with my son he's four and a half uh he watches what um or I make sure whatever I give him I watch very closely goldfish now and if you look and I swear this is brand new if you look at any ingredients now it says bio oh what is what's it say bio biograde or bio bio bioengineered food so it says it's been bioengineered the food that's been in there yeah so if you look go next time you go to the grocery store look at the ingredients and now it says it in bold you can pick up some gold Vision it says   bioengineered chemicals hm in the food interesting it's wild even her Pedialite had it said bioengineered chemicals now I swear that just popped up you know in one of these crazy bills cuz I've never ever seen it say bioengineered food on there uh and I steer very far away from it I'm big on those factors Factor meals now okay I have you heard of those I have y so I get those now once a week it's like 141 bucks uh lunch and dinner CU I don't eat breakfast so lunch and dinner 141 bucks and I'm thinking in my   head well if you and I went out to dinner it'd be about a 100 bucks right now so I get uh 14 meals per week lunch and dinner for 141 bucks I'm like I can't beat that yeah like that's good I throw them in the microwave 2 minutes boom done yeah we do pre-made meals all the time but we switch like we've done Factor before bur boot Camp's actually coming out with some in the fall we we got the test drive and they're actually pretty delicious cuz yeah we're pretty picky about these types of meals you   have to be but they're actually really good are they so they're coming out they're coming out with their own branding yep oo that'll be exciting and that is that's not just for boot camp people that's for everyone yeah you can just get on the app and order them this fall I believe really oh I'm going to have to switch it up and try man they're good but especially with pring these days it makes sense plus how busy you and I are yeah I mean so are you meal prepping or are you using these type of things my wife does some meal prepping   on Sunday got to love her yeah that's basically it every once in a while I volunteer to grill out but man it's it's it's a Time suck right like it to feed yourself at home like it sounds even going out you know for a lunch meeting it's like two hours like I have to block two hours off on my day for a lunch meeting yeah yeah I mean trying to cook an individual meal every single night let alone like lunch as well and even and then you got to clean all that Tak in just takes so much time we we don't   have time for it no I I I don't either that's why I start a factor where I throw it in 2 minutes boom I eat it and I'm done and I'm like well I threw it away boom no cleaning done I love it I love it so you guys are doing great things with the bur boot camp out there what do you what are you seeing uh let's go back to the real estate market what are you seeing in the near future I know we talk about interest rates lowering you know what are you seeing what are you doing right now in the real estate   market as well yeah um currently a fund manager for $20 million fund it's an Adu Fund in California so we're doing basically in California just like everything else difficult to do anything right like the government's got their handed and everything oh my God so very difficult to get any kind of construction done off the ground it's mind bogling we're buying a car wash and Cape car right now and it's finished yeah well they came out for the co they don't like the garage doors and so now we have to order new or the the seller   we're buying it from the seller seller has to now order new garage doors it won't be here till end of October and I'm like like seriously the garage doors will only be down between 9:00 at night and and 7 in the morning like it's middle the night no one's going to even look at them yeah like and you want these fancy garage like come on really yeah you know so and I can't imagine out in California yeah and if you get the coastal commission involved it takes literally years and years to do any so   anyways the reason I brought that up is because the adus accessory dwelling units they actually have a bill in California that they past and they basically just FastTrack those types of developments so if you want to add they they view it as a a solution to housing so the lack of housing yeah um so they let you build on uh turn your single family property into a duplex or even build duplex on the on the property if you have a big enough lot um so you can turn one units into four and rent the back out or rent them all out yep   exactly so it's a it's a quick way to get the construction approved get it done I don't know how long this wind is going to be open so you guys taking advantage so we're taking advantage of it right now love that love that and is your main focus down there in that San Diego Market um it's actually Riverside County okay yeah where and where I'm Riverside county is is East just East adjacent of Los Angeles County okay right so a little cheaper housing so it makes a little bit more sense when you get closer to the coast it stops making   a lot of sense you got to go for some more creative Place cheaper like 5 million probably yeah yeah yeah just a little $5 million 5 million um but but cheaper housing there so you guys are finding opportunity now is that bill all for California where you can for all California and then the local um you know counties and municipalities can kind of change that and you they can't make it any more restrictive but they can make it even less restrictive okay good and so are you uh are you guys doing long-term rentals there are you   doing short-term like airbnbs um semi longterm right so we're putting in a 10-year fund so you know we're getting we're buying the property we're renovating it putting ad used on the properties and then renting them for a few years and then unloading them towards the back end of the the fund I love love that and with these you're all buying them in the same area yeah yeah Riverside County generally I mean it's you know spread across how are you guys finding good deals in this market you know it's so hard multif family no you   name it any any type of real estate there's always a huge disc connect between a seller and a buyer how are you guys finding good deals right now uh my business partners man like I you know I'm handling legal I'm working with some Capital I'm I'm advising on on raising Capital those sorts of things um but my business partners are real estate brokers and they' been doing uh this type of thing identifying properties that are perfect for adus um for a number of years at this point so they're they're the main source they they get   first look I love I love that how how is it finding you know great business partners you know it's just like a marriage you you got to test it out you got to see how it is because a Business Partnership is like a marriage how is it you know and how did you guys link up yeah um networking event so I met I met these bus business partners actually at a wealth without Wall Street event that I was speaking at nice yeah yeah so I met them hit it off with them I think the first I've been in Good and Bad   Business Partnership relationships yeah I I think you you have to go through bad ones you do because if if you don't go through bad ones you don't know what what can happen to you and I would rather go through bad ones early on to make sure that when if we went into business we have the right contract the right verbage all of that in place because at the end of the day again just like if you would get married you're signing a contract to your wife you know in most circumstances I highly recommend   sign a prup I'm not a big fan I don't believe in marriage uh but a Business Partnership is a marriage yeah you know it is it is and building off of that like you have to like the person I think that you're going into oh 100% you have to hang out with them like you you have to be very cold cordial you know talk you guys have to like the same things if you just like a relationship if you guys don't like the same things if you don't like if one party likes working out the other one doesn't other one doesn't eat   healthy the other one eats healthy like it's just not going to work out it's not not not a long-term Business Partnership right like it can't just be transaction maybe shortterm really quick turnaround time but if it's going to be a long-term Business Partnership you got to like that person you generally like him you're like hey I I like this dude I'll go have a beer with him this is great this is I'll travel with him my business partner we travel around the world together we hang out together we go to   the same events together we like the same things you know it's it's amazing that's super important part because I think communication back to communication is huge right like and if you don't like that person it's going to feel forced and awkward and kind of going over a hump to try to communicate with them and that's the key you got to stay transparent you got to communicate because again if you have that separation you're not communicating you're not transparent who knows what the other person is doing at that point   oh agreed agreed most definitely I mean my business partner we talk about 20 20 25 times a day yeah and it's and most of it's business but other thing is personal hey how's the family doing how the kids doing you know anything going on blah blah blah but it's super important to also let your business partner know what's going on with you personally I think that's I think that's important as well because if if you're going through you know knock on wood you know something with your marriage I need   to know that I feel you know even if it's getting a little rough I need you to say hey you know my marriage is getting a little rough because I need to know okay if you're not here at business 100% I'm going to step up 120% to make sure that we're still good you know I think that's important AB for sure for sure and we do that even with like our team so with bur boot camp with some other businesses that we have we have leadership meetings and we make sure that everyone sh kind of personal things   what's going on keeping that transparent relationship up because it's it's important it affects um your personal life affects your business life as much as you don't wanted to most definitely no you're spot on there so I always say not all not all chefs not all chefs should own the restaurant not all attorneys should own their own practice you know what has really helped you to really own your own business and and you know go through the trial and errors and things like that to you know survive Co   to to run a successful you know Law Firm things like that yeah I mean I think one of the key things for entrepreneurs and people starting businesses you got to be a little bit crazy right you got to be a little bit crazy you got to be willing to take risks right you got to assess risks and and take them you can't be afraid to to just go out there and take action and do it um I think that attorneys on the other hand are trained not to take risks right they are trained to assess the risks but they're really   leaning to risk averse risers really leaning towards no whereas an entrepreneur is leaning towards yes yes so I think that I strike a really good balance between those two that's good um and I think that's what allows me to be an attorney at heart but then you know also be an entrepreneur and take risks and I think that's what my business partners appreciate as well I love that um I figure out how can we do it rather than can we do it right like that most attorneys will be like well we can't do it because of this or I advise   you not to do it because of that I will say look we can do it here's how yep right and here are the risks oh most definitely now you as the business partner if you're my partner we need to decide is it worth it or not yeah right cuz there's there's always risk involved so do you want to take no matter what you do there is risk you just have to make sure you take the calculated risk that's right you know and sometimes you may think it's calculated at that point in the moment and it turns out to not be   right so you have to have the ability to Pivot very quickly like you guys did with Co you have to have that ability to handle that stress and handle that pressure so you can power through for sure absolutely yeah no I love that where do you see you you think you know where do you see yourself uh you know growing uh triest you know where where do you see yourself with that and on to the Future yeah so I joined tribe vest of July of last year nice so it's been about um been about one year and we have   really developed um you know this this fund of Fund in a box right like you've probably heard about how the market is really shifting from the cgp model right to fun of funds because the is kind of you know they kind of started investigating people and you know these folks that had these cgps that were just raising capital and not doing anything else which everyone knows you're not supposed to do but everybody does it anyways yep um started looking for another solution and the fund the funds model has always been it is the solution   it's always been the solution it's not a new thing it's just a more you just people didn't know of it at the time at a high level yeah and and honestly it it's more complicated it's more expensive it's more expensive and there's just you know a lot more things to go into it so people just took the easy route did theot quote CP rout and and it you know I guess I'll say that it worked up until this point right like I guess you could say you got away with it or what have you um but the market is is   is Shifting or has shifted to the co or to the fun everything is fun to funs now that's all I'm seeing is fund to funds models training programs you know and fund to funds things like that you know it's definitely questionable I think as an investor I would ask if if I'm talking to a sponsor hey are you the lead sponsor or you a fun of funds because in in my eyes you're paying double fees you know to get into those opportunities don't get me wrong people need to make money people are giving you   great opportunities to invest and build your Capital um but there's definitely questions I feel like definitely needs to be involved yeah I mean there's always questions right I mean even when everyone was using the CP model it's like well who's actually the operating partner who's the lead sponsor who's actually going to execute the business plan after we closing this property and I think a lot of cgps were kind of masquerading as the operating partner like hey this is my deal I found the property I'm going to be doing this   executing this business plan in reality there's a lead sponsor who found the deal who's signing the loan documents who's going to execute the business plan and sometimes there passive investors don't even know they don't even know and and fund manager like you said kind of same it's the same thing right the fund manager should not be representing that they're the operating partner Som or anything like that um I know at tribe vest we we really emphasize that because the the vehicle that we use is an SPV   fund of fund where the the fund of fund is designed only to invest in one specific deal so we're not it's not a discretionary fund where you can do whatever we can do whereever whatever you want invest you know multiple deals or anything it is one deal so you're really just serving as a conduit uh to invest in a Target deal so it's very clear to the pive investors very spe specific if you invest in this fund of fund all your capital is going into this deal and we disclose those deal documents as well so those offering   documents are an exhibit to the fund of fund offering documents most definitely no I think that's super important and we have a fund that we've put together for car washes and before we really truly launch the fund we have we have those deals locked under and we're like look these are the deals we may add some more deals but these are the specific deals that we are buying and that the capital is going into yeah yep yeah for I think that's super important so you guys are really taking advantage of this   opportunity out in California um you see it definitely growing you know with your guys's portfolio out there oh for sure for sure I mean the fun to funds model we we've made it affordable right so the the problems with it were that it's complicated it's expensive those are the two B two biggest things you've got to get your if you're a fund manager who used to be a cgp depending on the lead sponsor to do everything for you now you've got to do all those things yeah accounting you know all bookkeeping all   of that you got to open a business banking account you got to form your LLC you've got to find a Securities attorney you've got to find a CPA you've got to manage your investors you got to find a platform all those things that the lead sponsor usually does yeah and then you're going to have to pay depending on the attorney you know anywhere from 15 to 30,000 absolutely uh you know on average some are even 50,000 from what I hear but normally the head attorney who's running the whole syndication will   have a deal where you can do a fund of funds at a cheaper amount but it's going to cost maybe 15 20,000 for you as a fund manager to open up your own fund right and you know that some CPS former CPS can't really raise Capital right like they own a deal and they say hey I can raise a million bucks easy and then they come up with 100,000 bucks or zero yeah right so if you do that with a fund of funds well now you an attorney 15,000 bucks or 25,000 bucks and you didn't raise any Capital you're screwed that's   a lot of money out of your pocket when you weren't able to get paid on that deal yep um but what we've done at triest is combined all all those things together love that we you with triest it's a fun to fun in a box it's basically done for you kind of a done for you program you know you you get your k1s we open your business banking account we form your LLC we do your offering documents we on board your investors so we send out electronic signatures of the offering documents quote unquote hurting the cats right   getting getting them to wire their funds basically taking the place of an investor relation which I will tell you I love our investors that will sign and wire right then and there but we do have those sum that will sign and then the wire is like pulling teeth and it comes to a point where I'm like look like I feel like I'm stepping my boundaries by keep asking you hey why are your Capital we need you know it's very difficult sometimes yeah it is it is and I can feel for him a little bit especially the first time   around ,000 bucks you're like whoa this is crazy wiring to a stranger or somebody you might have just had a couple of contacts you know we we advertise heavily on social media we only accept accredited investors as a 506c so we can advertise we advertise heavily on social media um I don't actually to be honest with you I don't think I've ever done a 506b that's awesome that's a great that's place to play I always6 coun people to do five sixc and only accept credit investors that's going to keep you safe yeah 100% you know and   it's it's a lot easier um but yeah you know I think it's it's super important to go that route and even with those new investors I definitely understand you know 50 200 300 you know 500,000 is a lot of capital from someone you you met on social media that's why you ask the right questions that's why you get references you understand the business model business strategy and at the end of the day though you have to take a risk you have to take a risk and a leite got the trigger and just do it yep got   to take action I love that you guys are doing that all inone I think that's huge yeah yeah and going back to to pricing man you the last Law Firm that I worked at huge Law Firm top three law firm in the world we charged $75,000 you bullsh out of the gate for a set of s now this was at the lead sponsor level but a lead sponsor documents and that's just for the initial drafts and then it's charged per hour no way yeah get started just to get started people don't realize how expensive creting a fund is it's   expensive yeah yeah and then some people you know there are you know these Boutique firms I mean even my Boutique firm we do it at a much lower cost and people are like whoa that's so expensive because they just haven't seen it I'm like you have no idea how expensive it actually can be oh I know do you do you see yourself uh going into any other practice of law oh I don't think so secur is where it's at man I mean I've I'm a fund manager I've syndicated deals myself as a lead sponsor you know I've   worked as a Securities attorney now for a number of years so it's it's kind of where my interest and my legal practice have kind of combined how do how do you keep up with your energy and your mindset your your your high energy your great mindset how do you keep up with that and cultivate that man I think you know we kind of touched on it before but we didn't quite get around to it it a lot of it is just trying to take care of yourself staying healthy man getting sleep that's super important right I   think a lot of entrepreneurs run themselves into the ground and they don't sleep man I don't care what time I get to bed I'm sleeping 7 hours so I I set my alarm clock for 7 hours after I really you do that after I lay down interesting I'm complete opposite oh yeah uh no matter what time I go to bed I wake up at 6:00 a.m. no matter what time uh Stephanie can tell you I'll send her emails at 3:00 4 a.m. in the morning you might get 2 hours might get 10 hours yep no never 10 no never o never over   seven okay I can't get over seven hours yeah I if I get over seven hours I feel joggy I feel like I've slept I've wasted my day um even on Saturdays and Sundays I will wake up boom and you know if whoever's in the my girl who's in the bed I'm in in my office at the home working you know at 6:00 a.m. on a Saturday that's how I'm wired if we get home at 1:00 from an evening you know out with friends which I rarely do 6:00 a.m. I'm up ready to go that's awesome man that's awesome and I think what helps you know I don't drink yeah don't   drink alcohol I don't care to um you know I drink water I drink too much lattes yeah uh but uh but yeah don't drank alcohol and I think that's helped tremendously sure not being in my system yeah that there's a huge movement now right towards not drinking my what's this new there's this new uh drink everyone's getting it's uh it's not it's we all know a virgin drink meaning no alcohol but a mocktail oh yeah every I'm hearing this everywhere everyone's just saying they're getting mocktails cuz they don't want to drink it there's like   mocktail bars there are I think there's some in Charlotte that are mocktail bars and they don't serve any alcohol at all um and I think a lot of people again I don't know if it was Co or whatever but a lot of people are very conscious with their health they're watching what they eat even you know with go again going to these grocery stores next time you go to the grocery store look at that this is bio-engineered chemicals you know a lot of people are watching that in what they're putting into their system for   sure for sure people are much more aware of it I mean I I'm a drinker I do drink which is fine yeah but I do I you know I did dry January and honestly you can just you can tell I mean you're poisoning your body with alcohol I think at this point everybody understands that they realize that and they choose either to do it or not but is poison to your body I mean that's what at the end of the day it is and for me personally I don't I don't care to wake up feeling you know joggy or anything like that I   care to wake up feeling great you know thriving and ready to go but alcohol does do that alcohol will do that to you and you'll definitely see the the weight I mean my lattes I see my lattes at my lower stomach and I'm like I got to do more ABS got to eat healthier got to drink the black coffee man I do so I drink the black coffee but when I'm out and about I'll stop and get a latte I I don't know I love I just love these lattes yeah I drink a ton of coffee so but mostly black coffee at home I I'll   make black coffee 100% at home black coffee but if I'm out and about traveling or something like that I'm like got to give me a latte yeah for sure but yeah man I mean it's it's staying healthy you got to keep yourself healthy to be able to perform mentally yeah you have to you have to these days especially with all this bioengineered you know chemicals all this type of food out there that is just unhealthy for you you have to really watch what you eat for sure for sure you got to get that work out in I mean if I'm not working if   I don't work out for like 2 days in a row I'm going I'm going like stir crazy oh I am too I am too I work out every single day and even if I can't get a full like hard workout in I'm like okay I'm going to walk around the block like I'm going to and I and I now have a tread meal under my desk where I'm like I'm going to at least walk one mile because I know I can't get a full workout in at the gym today so I'm at least going to walk one mile because I I have to keep my body doing something for sure there's something about it it just   clears your mind out right like it just it gives you Clarity by working out when when you don't work out for a couple of days man it's just like fog just I just feel foggy it no 100% you don't feel sharp I'm a big I'm a big fan of the sauna and the steam room yeah I love a nice sauna in the steam room I I do it before I work out and after I work out and I can stay in there for 30 minutes each like I love it in there um but I I think you know adopting that I'm looking into that red light therapy I don't know   if you've looked into it I've heard of it I've seen it but I haven't done a ton of research on it yet I've done some research on it I'm doing more on it though I don't know enough to be dangerous but I'm it's definitely everything I'm reading is very highly beneficial you get that like built into the sauna right I've SE if you get the home Sona too see I'm I'm bougie I work on a lifetime uh they don't have it there um but uh hopefully they do soon um but yeah you can get one of those home saas that also have the red light   therapy in it yeah yeah yeah I think I think that's huge um from what I've done with research is very beneficial for your body there you go let me know let me know what you what you find out I will I'll definitely let you know on that so I love what you guys are doing out in La you know really maximizing what that current law is out there do you see yourself you know you guys possibly getting into the multif family space of large multif family because I know that's what when you and I first met we   we were doing that all that you see yourself going back into that route sure man I mean when the market makes sense and I'm not saying it doesn't make sense but I I don't have a fully build out team right that that's able to find and identify great deals and that takes that takes a lot takes time effort all that exactly so I don't have that fully built out team but when it makes sense to partner with somebody that does have that team and I like the deal certainly certainly no I I don't I don't blame you   I think right now there's still a huge disconnect um I will have to agree with Grant cordone on this is that um I watched a video and he said um right now it's going to be very difficult to put push rents which I've said before and I agree with uh he's given a timeline about 2026 and then uh from there he feels that rents are going to Skyrocket substanti I you know right now it's going be very difficult push R you're not going to be able to for a good couple years so how are you undering you know back in the   day right after covid with the c rate compression everyone's underwriting four five 7% rent growth you know every single year and it's like you can't do that now and that's when I I saw the really the writing on the wall um and then from there you know if if that it's going to be like that for the next couple years till 2026 you know after that is it going to spike or is it not you know there's going to be a lot of Supply coming on the market how how what's it going to look like you know it's unpredictable man it's tough   anybody that tells you that they know the answer they they don't know they might be taking a good guess but they don't know they don't know I think you're going to see a lot of people switch asset classes like we did you know we're in the car War sector we're going to stay in the car War sector um you know will we get into Hospitality or retail here in Charlotte I mean I'd be dumb not to get into retail here in Charlotte or Hospitality we all know Charlotte's booming um it's a wild City so you getting our hands on great   property great real estate it may make sense yeah you you got to stay Nimble you got to stay Nimble you you can't just uh you can't just stay in one vertical one industry one asset type just because that's you know what you've done in the past corre that might not make sense right now today's market I think we saw a lot of sponsors in 2023 get into that

James Gunn is one of the most prolific and successful screenwriters and directors out there. After bringing the Marvel films, GUARDIANS OF THE GALAXY, to the big screen, he was hired as the head of DC films to set up and bring to life the world of Superman, Wonder Woman, and Batman. After successful products like THE SUICIDE SQUAD (2021) and PEACEMAKER (2022), he's back with the true kickoff to the DC Universe with SUPERMAN (2025).From IMDB: “Superman must reconcile his alien Kryptonian heritage with his human upbringing as reporter Clark Kent. As the embodiment of truth, justice and the human way he soon finds himself in a world that views these as old-fashioned.”The new Superman film stars David Corenswet as the lead with Rachel Brosnahan as Lois Lane. The aggregate website Rottentomatoes has given it great reviews from both audiences and reviewers alike. Your co-hosts take a look at this big budget beginning to the DC Universe and give their thoughts.

Follow Face The Movies on Youtube - https://www.youtube.com/@FacethemoviesSave 10% on everything at themovieroom.com - https://www.themovieroom.com/STEELBOOKOBSESSED (Use Discount Code STEELBOOK10 At Check Out)Here Is My Amazon Wish List - https://www.amazon.com/hz/wishlist/ls/3RFXB0165H9K6?ref_=wl_shareFollow Me On Letterboxd - https://boxd.it/qN3BFollow Me On TikTok - https://www.tiktok.com/@steelbookobsessed?_t=8WD5a3FWtTv&_r=1Follow Me On Instagram - https://www.instagram.com/steelbookobsessed/?hl=enHere Is My LinkTree - https://linktr.ee/Steelbookobsessed?utm_source=linktree_profile_share<sid=bdf78b21-0741-43f0-9075-47419a5a10ddMalko Protector Website - https://www.malkoprotectors.com/?ref=3G4QlWeuxTPUr4Intro Music is Honey Jam By Massobeats - • massobeats - honey jam (lofi aestheti...

Në një botë ku suksesi shpesh duket si një rrugë e lehtë, “Just Business” sjell të vërtetën pas përpjekjes dhe ëndrrave të realizuara me mund. Ky podcast flet me njerëzit që drejtojnë biznese, vizionarë, krijues dhe luftëtarë të përditshmërisë  për të ndarë historitë e tyre në Top Albania Radio.

In this episode of Summer Shorts, I share my favorite piece of style wisdom about transforming your closet into the boutique you shop from each morning. I break down the two parts of creating this boutique experience - what's actually in your closet and how the space makes you feel - and explain why your closet shouldn't be a museum to who you used to be or storage for who you might become. You'll also get practical tips for upgrading your space.Full show notes and resources: https://youreverydaystyle.com/closet-boutique-museum

In this live episode of The Van Deeb Podcast, Van sits down with entrepreneur and adoption advocate Shannon Bingham for a powerful and heartfelt conversation about purpose, philanthropy, and perseverance.Shannon shares how she built Seven Salon & Boutique from the ground up, her journey through pageantry, and her work with Nebraska Children's Home Society. The discussion dives into adoption awareness, overcoming rejection, mental health, and the impact of community service.Whether you're an entrepreneur, a parent, or someone seeking more meaning in your life—this episode is for you.

Have you ever felt stuck trying to get seen? Whether you're just starting to build your audience so you can launch your subscription box or you're deep into scaling your business, this episode is for you. I sat down with Brooke Riley of Re-Fabbed with Brooke Riley and Re-Fabbed Boutique. She shared how she built two successful businesses and a thriving community by showing up authentically, consistently, and imperfectly. Brooke started her business 10 years ago with a DIY blog and built a Facebook audience from scratch to send readers to her blog. When Facebook LIVE first rolled out, she jumped right in and discovered how powerful it was to connect with people in real time. Her blog views skyrocketed. Her income grew. And when her audience started asking what she was wearing on her LIVEs and where they could get it, Brooke paid attention. That question planted the seed for what would become the Re-fabbed Boutique, which she's grown into a multi-million dollar business over the past 7 years. More than just a boutique, Brooke has built a community. And she believes that connection – built by showing up as her true self and serving her audience – is what sets her apart. We covered so much in this conversation, including: • Why consistency is everything when building your audience, even when it feels like no one is watching. • How showing up authentically helps your people connect with you. • The danger of waiting for everything to be “perfect” before you start. • How personal content builds trust and deepens relationships with your audience. • Why your actions, not just your words, determine your success. When I asked Brooke, coach-to-coach, about the biggest mistake business owners make, her answer was simple and powerful: They wait. They think everything has to be perfect before they take the first step. They stay stuck in a compulsive learning mode instead of doing. If you've been holding back, Brooke and I challenge you to start today. Show up. Build trust. Be consistent. And get seen, organically. Because if you want to launch your subscription box or grow your business, your audience needs to know you. Brooke left us with one final thought. And in true Brooke Riley fashion, she didn't sugarcoat it: If you want this, your actions need to show it. You either want it or you don't. Do the work. Your audience is waiting, but you have to put yourself out there to be found. What You'll Learn in This Episode • Why consistency and authenticity matter more than perfection • How to build trust and connection with your audience •. What it really takes to launch and grow, even when it feels scary • Why your audience will show up for you when you show up for them Join me for this episode if you're ready to stop hiding and start building the business you've been dreaming about. Come away inspired to take the first step and keep going. Find and follow Brooke:  Re-Fabbed on Facebook  Re-Fabbed Boutique on Facebook Re-Fabbed Website Re-Fabbed Boutique Website Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

What do you do when the market tells you there's no room for another fund? You tell a better story and carve your niche anyway.In this episode, Stacy sits down with Bob Lind, Co-Founder of Lind Capital Partners, a boutique manager specializing in one of the most overlooked corners of the credit market: non-rated municipal bonds.They dive into how Bob went from selling himself into his first research job to building a firm around a misunderstood asset class and why ditching the pitch helped him find the right investors. They also cover: Why non-rated doesn't mean “junk” (and how Bob spots value where others won't look)The inflection point that sparked the launch of Lind Capital (hint: it involves a friend, a Fidelity broker, and a missed opportunity)How Bob went from BlackRock-comparison pitches to founder-forward storytellingThe power of showing up as yourself and why authenticity wins with allocatorsPlus: how to listen better in meetings, the magic of behavioral discovery questions, and the one Bruce Springsteen song that got Bob through everything.About Bob Lind: Bob is a co-founder of Lind Capital Partners. He has built the firm around his passion for finding opportunities in inefficient markets and providing innovative ways to deliver access to individual investors. With nearly 40 years of experience in the municipal bond market, there is little Bob has not done. Today, he leads the portfolio management team and strategic initiatives for LCP.Prior to founding Lind Capital Partners, Bob managed a $500 million high yield municipal bond portfolio for Deutsche Bank, where he leveraged his prior sell-side experience and institutional relationships. Bob began his career as a municipal analyst at Nuveen before moving into institutional sales and trading at Kemper Securities and Raymond James, where he underwrote, traded and sold municipal bonds.Bob received a BA in History from Kenyon College and an MBA in Finance and Accounting from the University of Chicago. He is a passionate bread baker/pizza maker, feeding and nourishing his 25+ year-old home-grown starter. Outside of the office and the kitchen, he enjoys paddle tennis, golf and telemark skiing.Want More Help With Storytelling? +  Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth:https://www.stacyhavener.com/subscribe   - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros.Join Havener Capital's exclusive membership - - -Thinking about expanding your investor base beyond the US? Not sure where to start? Take our quick quiz to find out if your firm is ready to go global and get all the info at billiondollarbackstory.com/gemcap- - -Apply for The StorySales™ Accelerator, an exclusive 6-week program for boutique fund managers who want to craft compelling stories and confidently raise capital | https://www.havenercapital.com/accelerator

The Shop Girls are out an about today at June Upscale Resale Boutique at 50th & France See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sometimes life is about timing. Just as I was inquiring about the wine of an Armenian wine maker, I received an email from a gentleman thanking me for the inquiry, and that he happens to be in LA...and would love to sit for a podcast. I was floored. When Vahagn sat down and began to speak, I knew we would hit it off. He had insight and passion. And it turns out that the winemaker, Zara Muradyan is his wife. What are the odds..lol. Oxford educated with a grounded outlook on wine, we hit it off and the conversation could have gone on for hours. Vahagn Voskanyan wants you to remember his name—not for its tricky spelling, but for the remarkable story behind every bottle he touches. You will come away with an entirely fresh appreciation for what it means to make wine in Armenia, where every sip is less about chasing trends and more about channeling centuries of heritage, family resilience, and pure emotion into the glass. As Vahagnn candidly shares, wine is a process—not just a result—and through his partnership with his trailblazing wife, Zara, he's helping to reignite an Armenian industry that only recently emerged from decades of obscurity. Listeners will discover how Zara's relentless pursuit of innovation, from rewriting Armenia's winemaking curriculum to engineering a new kind of Armenian vermouth, is matched only by Vahagnn's drive to connect their wines to the hearts of drinkers across the world. You'll learn the hard truths and soft skills of building a boutique winery where “less is more” and the story matters as much as the science. Through tales of global journeys, emotional tastings, and lessons drawn from both Soviet-era and millennia-old winemaking traditions, you'll gain insight into the unique character of Armenian grapes, the challenge of defining terroir when history itself is being rewritten, and the profound belief that wine should spark conversation, curiosity, and connection. Whether it's reflecting on the emotion of a perfectly balanced wine, discussing how innovation meets tradition, or embracing the “life of wine” over the fleeting allure of lifestyle, Vahagnn's wisdom and humility shine through. Expect to finish the episode not just wanting to taste their story, but also to rethink what, and who, really fills the bottle in front of you. Zara Muradian Winery (referred to as "Zara Winery" / "Zara Muradian Winery"): No website was provided in the transcript. If you'd like to find more, you may try searching for "Zara Muradian Winery Armenia" or similar terms online. White Rabbit Family (a group of high-end restaurants in Russia): Website: https://whiterabbitfamily.com/en/ California State University, Fresno – Viticulture & Enology Research Center: Main university site: https://www.fresnostate.edu/ Viticulture & Enology Center: https://jcast.fresnostate.edu/ve/index.html Geisenheim University (Germany) Website: https://www.hs-geisenheim.de/ James Suckling (wine critic and tasting events): Website: https://www.jamessuckling.com/ CivilNet (mentioned as a studio/production site in Armenia) Website: https://www.civilnet.am/   #winepodcast #WineTalks #PaulKalemkiarian #VahagnnVoskanyan #ZaraWinery #ArmenianWine #winemaking #wineeducation #familybusiness #boutiquewinery #JamesSuckling #grapegrowing #Armenia #winehistory #winepassion #womeninwine #vineyardlife #wineculture #wineindustry #winestory

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This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend's brownstone on Convent Ave in Harlem and has been growing ever since.​In this episode Kimberly shares:Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brandsHighlights Include: 00:00 Intro05:50 Challenges in corporate America9:00 Small-scale beginnings22:46 Self-financing her side hustle 28:03 The unique customer experience 35:26 Revenue streams39:18 Target audience and marketing 51:13 Tips for entrepreneurs Check out episode 470 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeKimberly's Website: https://www.museexperiences.com/ Kimberly's Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele's SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoKimberly's Website: https://www.museexperiences.com/ Kimberly's Instagram: https://www.instagram.com/muse_experiences/ Hosted on Acast. See acast.com/privacy for more information.