So What Is Your Point

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How do the smartest influencers cut through the noise? The "So What is Your Point?" Podcast examines how we speak and write, and their impacts on our ability to influencer others in a positive way. Ever find yourself in a situation such as, “You were frustrated when you thought what you said wasn't what they heard?” or when listening to a speaker drone on and on, you were annoyed they took so long getting to the point? Each episode will provide 1 or 2 ideas to help you change your life and communicate like a STAR.

Stephen Moulton, Roger Matthews


    • Jul 22, 2021 LATEST EPISODE
    • weekly NEW EPISODES
    • 13m AVG DURATION
    • 49 EPISODES

    Listeners of So What Is Your Point that love the show mention: point across, communication, influence, noise, attention, message, short, business, learn, great, listening, like, getting to the point, roger and stephen.



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    Latest episodes from So What Is Your Point

    Communicating in the Face of Conflict

    Play Episode Listen Later Jul 22, 2021 29:46


    Reach out to Dr. Sanders at RS.rustysanders@gmail.com

    How to Avoid being Commoditized

    Play Episode Listen Later Jul 1, 2021 12:44


    Visit out website: https://sowhatisyourpoint.com

    A Conversation with Leadership Coach Henry Chidgey

    Play Episode Listen Later Jun 30, 2021 31:46


    Visit Henry's website https://henrychidgey.comSign up to receive Henry's Wednesday Morning Memo. It's packed with great short tips to help you have a more successful life.

    Influencing with Questions

    Play Episode Listen Later Jun 16, 2021 13:36


    Check out our Youtube channel. 

    How to eliminate the fear of doing anything

    Play Episode Listen Later Jun 12, 2021 12:28


    Visit our webbsite: https://sowhatisyourpoint.com

    An interview with Tomas Diebold from Mobipop

    Play Episode Listen Later Jun 2, 2021 16:18


    Want your own Mobipop card you can reach out to Tomas and text Tomas to 55312 Website: Mobipop

    Four Ways to Screw Up a Presentation

    Play Episode Listen Later May 28, 2021 10:32


    https://sowhatisyourpoint.com

    Preparing a Presentation

    Play Episode Listen Later May 20, 2021 14:47


    https://sowhatisyourpoint.com

    Listening Aggressively

    Play Episode Listen Later May 13, 2021 15:06


    https://sowhatisyourpoint.com

    The Importance of Picking the Right Clients

    Play Episode Listen Later May 6, 2021 12:42


    Picking the right people to work with as clients is so important. We give you several things to consider.

    The Trap of Perfectionism

    Play Episode Listen Later Apr 29, 2021 11:33


    Our website is https://sowhatisyourpoint.comView the slides on our youtube channel: https://www.youtube.com/channel/UC15_rD8FH1U1OcTw2RPUjBg

    Tell Me About Yourself Part 1

    Play Episode Listen Later Apr 24, 2021 13:53


    A common question "Tell Me About Yourself"? Are you prepared to answer this question effectively. We share some secrets to answering the question with impact.

    Tell Me About Yourself Part 2

    Play Episode Listen Later Apr 24, 2021 14:55


    Ever had that question? Be prepared to answer it with impact and clarity.

    Are you ready to get back to normal in your business?

    Play Episode Listen Later Apr 8, 2021 11:03


    Visit our websites https://sowhatisyourpoint.com

    How to stay top-of-mind

    Play Episode Listen Later Apr 2, 2021 19:37


    Check out our website at: https://sowhatisyourpoint.com

    Finding Meaning in Your Life

    Play Episode Listen Later Mar 27, 2021 15:02


    Our website: https://sowhatisyourpoint.com

    The Challenge of Communications

    Play Episode Listen Later Mar 19, 2021 15:59


    Our website is: https://sowhatisyourpoint.com

    Feed Forward

    Play Episode Listen Later Mar 16, 2021 16:58


    Visit our website https://sowhatisyourpoint.com

    What to say, when you don't know what to say

    Play Episode Listen Later Mar 6, 2021 9:14


    Visit our website: https://sowhatisyourpoint.com

    Breaking Public Speaking Myths

    Play Episode Listen Later Feb 25, 2021 9:54


    Our website: https://sowhatisyourpoint.com

    Your UNIQUE SOLUTION

    Play Episode Listen Later Feb 19, 2021 6:59


    Visit our website: https://sowhatisyourpoint.com

    How to Journal with special guest Bruce Seidman

    Play Episode Listen Later Feb 11, 2021 7:02


    Reach Bruce Seidman at https://brucecoastal.com/journalBruce has several helpful resources.Reach Stephen at: https://jobsearchskillsforprofessionals.comReach Roger at: https://developwebsites.com

    How to prepare for a speech or presentation

    Play Episode Listen Later Feb 4, 2021 7:02


    Visit our website: https://sowhatisyourpoint.com

    Your questions can be the answer

    Play Episode Listen Later Jan 30, 2021 14:25


    Visit our website: https://sowhatisyourpoint.com

    Focus Your Message for Greater Impact

    Play Episode Listen Later Jan 21, 2021 12:05


    Website: https://sowhatisyourpoint.comStephen's website: http://jobsearchskillsforprofessionals.comRoger's website: https://developwebsites.com

    How to speak with clarity and simplicity

    Play Episode Listen Later Jan 15, 2021 8:06


    Our website: https://sowhatisyourpoint.comGet a free resume template from Steve at: https://jobsearchskillsforprofessionals.comReach Roger at: https://developwebsites.com

    Why do business with you?

    Play Episode Listen Later Jan 8, 2021 9:25


    Visit our website: https://sowhatisyourpoint.com

    Speak with clarity in 2021

    Play Episode Listen Later Dec 30, 2020 8:31


    Sowhatisyourpoint.comStephen's website: http://jobsearchskillsforprofessionals.comRoger's webstie: https://developwebsites.com

    The Power of Santa Claus Marketing

    Play Episode Listen Later Dec 23, 2020 9:14


    Reach Stephen at http://jobsearchskillsforprofessionals.comReach Roger at https://developwebsites.com

    How to position yourself as an expert by adding value

    Play Episode Listen Later Dec 18, 2020 12:53


    Visit our website https://sowhatisyourpoint.comContact Stephen at https://jobsearchskillsforprofessionals.comContact Roger at: https://developwebsites.comResources for value based content ideas:How to Fire Up Your Business with  Done-for-You Content That You Can Edit and Make Your Own.https://plr.mehttps://learn.contentsparks.com

    How to position yourself as an expert

    Play Episode Listen Later Dec 10, 2020 8:55


    You can visit our website at https://whatisyourpoint.comStephen can be reached at: https://jobsearchskillsforprofessionals.comYou can reach Roger at: https://developwebsites.com

    3 Stories that will attract your ideal customers

    Play Episode Listen Later Dec 1, 2020 15:36


    Download our pdf on stories: https://drive.google.com/file/d/1E228ZsEVGJZ2B0nFdorpT3RA6lGDIJd7/view?usp=sharingVisit our website https://sowhatisyourpoint.comYou can reach Stephen at https://jobsearchskillsforprofessionals.comYou can reach Roger at https://developwebsites.com

    Using Stories in your Marketing Part 2

    Play Episode Listen Later Nov 25, 2020 9:40


    https://sowhatisyourpoint.comStephen can be reached at jobsearchskillsforprofessionals.comRoger can be reached at: https://developwebsites.com

    The Power of Stories in Marketing

    Play Episode Listen Later Nov 19, 2020 9:59


    Stephen Moulton can be reached at his website.You can also get his FREE resume template.Roger Matthews can be reached at his website.

    Find a job 50% faster with a great resume

    Play Episode Listen Later Nov 12, 2020 18:02


    Get your free resume template from Stephen at his websitehttp://jobsearchskillsforprofessionals.comFor small business owners who are looking for business coaching and website services contact Roger athttps://developwebsites.com 

    Don't make this job interviewing mistake.

    Play Episode Listen Later Nov 5, 2020 19:25


    Get a free consulting session from Stephen Moulton as well as a resume template designed to get you job interviews.https://jobsearchskillsforprofessionals.comGet a free website evaluation from Roger Matthewshttps://developwebsites.com

    The most valuable thing you can have on your website.

    Play Episode Listen Later Oct 29, 2020 13:57


    Visit our website:https://sowhatisyourpoint.com

    How to have a clear message on your website

    Play Episode Listen Later Oct 22, 2020 14:46


    How to get a clear message on your website.Describe what you do in 7 words or less so they can remember it.Explain how you can help them survive and thrive.Show exactly what they need to do to take the next step in working with you.Send us your message through our website sowhatisyourpoint.com and we'll respond with feedback about your message. 

    Communicate Your Message to Your Audience

    Play Episode Listen Later Oct 17, 2020 17:19


    Visit our website https://sowhatisyourpoint.comLet us know what challenges your experiencing in getting your message across.

    How to answer the question: Tell me about yourself?

    Play Episode Listen Later Oct 11, 2020 17:01


    Check out the book "Tell me about yourself" by Stephen Moulton. Also get Stephens FREE Resume Template at his website  jobskillsforprofessionals.com you'll find all sorts of great advice too.Roger Matthews can be reached at Developwebsites.com

    How do you attract attention online?

    Play Episode Listen Later Oct 1, 2020 12:39


    The core of getting attention to your message is asking a compelling question and talking about your listeners problems. If you just do those two things you'll improve the amount of attention you receive.Reach Stephen Moulton at: http://jobsearchskillsforprofessionals.comReach Roger Matthews at: https://developwebsites.com

    Searching for a job? Know your point. 3 keys to a successful job search.

    Play Episode Listen Later Sep 23, 2020 29:42


    What to do right away when you discover you've lost your job.Contact job coach Stephen Moulton http://jobsearchskillsforprofessionals.comGet a free resume template and other helpful information.Contact Roger Matthews developwebsites.com

    3 biggest mistakes businesses make with their website

    Play Episode Listen Later Sep 17, 2020 14:00


    Like the conversation today? Go to our website https://sowhatisyourpoint.comYou can reach Roger Matthews at https://developwebsites.com Obtain a free website evaluation.You can reach Stephen Moulton at https://jobsearchskillsforprofessionals.comGet a free resume template

    How to Capture a Listener's Attention Quickly

    Play Episode Listen Later Sep 11, 2020 21:24


    The Problem is…:We realize that in today’s busy world:We have so much competition for our attention now days: 50-100 emails a day, texts, lots of phone calls, kids, spouses you know the scenario. In this crazy world, how can we get the attention of others with all this competition for our time?Give people what they want and value, early in the interaction. If you figure out what matters most to your audience, they’ll reward you by giving you their attention.What would be different if you could get people’s attention immediately and keep it.• Get people to act• Get people to accept your ideas• Win people to your point of view. What are the reasons people loose attention:• Took too long to get to the point • Chose the wrong method • Didn’t focus on the audience or person, they don’t feel understood.• Failed to discover the true problem• Didn’t discover what others wanted or valued • Lost your train of thought and came across badly • Soft pedaled a subject or demoralized someone • Weren’t very specific • Used too wide of an approachGive people what they want and value, early in the interaction. If you figure out what matters most to your audience, they’ll reward you by giving you their attention.When you don’t get attention right off the bat they are gone, thinking about their family, or project nothing about what you are saying. Their mind is turned off. Discussion:How do we discover what people want and value?Ask them! Hear the other person out totally. Ask for clarification “tell me more” “let me see if I have this straight”Concentrate on people’s feelings and emotions and make the appeal on that level to get people’s attention.Listen for what comes up again and again. People will repeat what they really want.Give people what they want and value, early in the interaction. If you figure out what matters most to your audience, they’ll reward you by giving you their attention.And remember the plan to do that the above 3 steps. 

    Influencing Others

    Play Episode Listen Later Sep 4, 2020 14:43


    People remember only 20% of what they hear, 30% of what they see and hear, but a whopping 90% of what they say.The bottom line is They trust what they say more than what you say.The ultimate in persuasion is having the person whom you are talking with convince themselves.The most effective persuaders ask as many questions as they answer. Asking questions, in the right way, at the right time, may well prove to be the most effective tool you have when it comes to moving someone closer to understanding your position. Ideas for discussionEver find yourself in a situation where you were trying to influence someone and it wasn’t working?You have probably heard the saying that “My mind is made up – don’t confuse me with facts!”In situations like that, there is no way you can change someone’s mind when it is already made up. No amount of facts, data, or proof will get you there. You can’t talk your way into changing someone’s mindOr is there? How can you change someone’s mind when it is already made up?You need to help them they discover the answer to a problem and think that they thought of it.I have an example of an interview strategy I’ve used very successfully.Two  ideas for discussion1. Someone has come to you with a problem and you want them to come up with the solution. Influence and outcome.2. You want to persuade someone to take an action

    Your Secret SuperPower

    Play Episode Listen Later Aug 29, 2020 15:53


    Your Secret SuperPowerEver wish you had a SuperPower? Ever Struggle to get your point across? Your point isn’t the problem.Want to be able to influence others? If you can set your ego aside your SuperPower could be ListeningHere is why ...People will pay closer attention when you connect with them. Listening is the first step. Listening not just hearing.We will share thoughts on listening issues in three areas:1. Ever notice that many people spend more brain calories thinking about what they are going to say next, instead of truly listening to someone? This is counter-productive for people who want to appear smart. Thinking that interrupting and controlling the conversation makes them look smart. It doesn’t. Ever listen to two people argue and you could swear they were saying the same thing? They aren’t listening to each other.2. What are the biggest barriers to listening? Distractions (such as phone calls, text messages, emails, televisions, etc.)Also the attention span of the average adult is 8 seconds before their mind starts to wander.  As an active listener we can expand that bur it takes brain calories and effort.When someone needs to talk to you, are you able to stay in their moment?Can you stay in their moment and truly listen?Staying in Their Moment, Being Fully Present means being fully focusing on the needs of the people you’re communicating with. It means first managing your ego and your own attention in order to win other people’s interest.3. Today it seems a lot of people have a closed mind. Reminds me of the saying “Don’t confuse me with facts my mind is made up?  How can we as listeners over come that?Deep listening requires perspective-taking. The ability to expand your openness to others perspectives in order to truly understand and empathize with their thoughts and feelings.We can see a lot of polarization in our society today, with groups of people establishing their own narratives, and if you don’t believe what they believe you are a villain.  We all have our own biases and world views. To have the Listening Superpower, you need to suspend your normal skepticism and beliefs and dig into where the other person is coming from.Perspective thinking means suspending your own frame of reference so you can see someone else’s perspective.  After you have carefully listened and you hear a repetition of their thoughts, stop them and rehearse what you thing they are saying such as: “Let me see if I have this straight ….  Be sure they agree that you understand. Then ask, “do you have an open mind?”If they say yes then share a little of your perspective and why you see it that way. Check for understanding before moving on.Asking questions such as is a powerful way to connect with someone to open the channels of communication.  

    What To Say, When You Don't Know What To Say.

    Play Episode Listen Later Aug 21, 2020 13:26


    Ever have someone say something to you and you felt stupid, because you didn't know what to say? Something that just threw you for a loop or something that was just off the wall. When we faced with confrontational, argumentative, or confusing people, Asking questions is often the way to go.Today we will teach you what to say when you don't know what to say - no matter the situation and appear wise. We will share two sets of questions that are the secret to appearing wise.THE FIRST SECRETSimply start by saying, That's interesting …1. That's interesting, tell me more. We discuss ( including reversing/softening phrases)2. Another Question is: That's interesting, why would you say that?We discuss ( including reversing/softening phrases)3. when asked a questions that is confrontational or you are unsure why of the motives ask: That's interesting, why would you ask that?We discussTHE SECOND SECRETWhen faced with an argumentative individual, here are four additional questions that are useful.1. That's interesting, what do you mean by that?We discuss ( including reversing/softening phrases)Then you can ask:2. Interesting, how did you come to that conclusion?We discuss ( including reversing/softening phrases)3. Now, that is also interesting, do you have evidence for that?We discuss ( including reversing/softening phrases)4. Okay, out of curiosity, where did you get your information?We discuss ( including reversing/softening phrases)Here is our actionable tip for this podcast.  Having these questions in your back pocket  is nice but unless you practice using them on a regular basis in appropriate situations, you probably won’t be able to use them in a confrontation. Start using these questions and tips when you interact with others on reguar basis.Tune into our next podcast to learn more about …are you listening or just thinking about what you are going to say next?

    tune another question
    So what is your point

    Play Episode Listen Later Aug 13, 2020 6:20


    Statistically when you listen to someone speak you will forget about 70% of what you learn in 24 hours and 90% within a week. Some of you will checkout of this podcast and have no recall of what you heard. Challenge yourself to listen more closely.

    Welcome Episode

    Play Episode Listen Later Aug 11, 2020 5:24


    So What is Your Point PodcastWhat would you like to be known for? Someone who's message is unclear or a great communicator who quickly nails down what is relevant to the listener.Stephen Moulton's Bio: Stephen has over 20 years of experience as a Human Resource Leader in companies such as Lockheed, and McDonald Douglas. He's also trained leaders across the country on how to hire and keep really good employees. He is also the author of "The CEO's Advantage" and "Tell me about yourself". Stephen is a Speaker and a Distinguished Toastmaster.Roger Matthews Bio: For the last 20 years Roger has been helping businesses communicate their message on their website, social media, and marketing programs so that listeners and readers get that message more quickly. That helps listeners turn prospects into customers.Our episodes will be released once per week, usually on Fridays.Find out more by visiting our website https://sowhatisyourpoint.com and leave us a 5 star review.

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