Podcasts about website marketing

Im Podcast zum Thema „KI in KMU-Unternehmen 2025“ spreche ich mit David Gerginov über die Entwicklung von KI-Anwendungen in kleinen und mittelständischen Unternehmen. Ein Jahr nach unserem ersten Gespräch zu diesem Thema ziehen wir in 80 Minuten Bilanz und blicken auf neue Entwicklungen.Experte im Podcast: David GerginovIch kenne und schätze David Gerginov als versierten Experten im digitalen Marketing, der sich durch seine umfassende Erfahrung in den Bereichen Websites, Content, SEO und Revenue Optimierung einen Namen gemacht hat. In seiner Rolle als Head of Website Marketing der platform X Gmbh übernimmt er in der VNR Group Verantwortung für zahlreiche Projekte und betreut mit seinem Team über 40 verschiedene Partner und Kunden. Gemeinsam mit seinem Team verfolgt er das Ziel digitale Inhalte nicht nur sichtbar und auffindbar zu machen, sondern auch monetär erfolgreich zu gestalten. Mit dem revolutionären Siegeszug der KI-Anwendungen im Marketing nahm sich David auch der Erarbeitung und Umsetzung einer KI-Strategie im Unternehmen an - und teilt sowohl intern als auch extern seine wertvollen Insights und Erfahrungen.Themen und Insights im PodcastIn dieser Folge besprechen und diskutieren wir die folgenden Themen: Wie sich KI-Anwendungen im letzten Jahr weiterentwickelt haben Welche Tools sich als echte Game-Changer erwiesen haben Prozessoptimierung durch KI: Vom Mapping zur Operationalisierung Wie Unternehmen den Erfolg ihrer KI-Implementierung messen können Praktische Fallbeispiele aus dem Unternehmensalltag Herausforderungen bei der Akzeptanz und wie man sie überwindet Rechtliche Aspekte und Kompetenzaufbau im UnternehmenPraxisnahe Case StudiesBesonders wertvoll sind die zwei detaillierten Case Studies, die David vorstellt:Pressmatrix: Eine innovative Lösung zur Content-Skalierung, die es ermöglicht, bestehende Inhalte wie PDFs mit KI-Unterstützung zu durchsuchen, zusammenzufassen und in verschiedene Formate zu transformieren.Telefoncoaching mit KI: Ein System zur Analyse von Kundengesprächen, das Telefonagenten durch KI-gestütztes Feedback bei ihrer Arbeit unterstützt und gleichzeitig wertvolle Erkenntnisse für Produktverbesserungen liefert.Learnings und AusblickZum Abschluss teilt David seine wichtigsten Erkenntnisse aus dem vergangenen "KI-Jahr" und gibt einen Ausblick auf kommende Entwicklungen wie KI-Agenten und RAG (Retrieval Augmented Generation).Nutze die Erkenntnisse aus diesem Gespräch, um deine eigene KI-Strategie im Unternehmen weiterzuentwickeln - von der bloßen Implementierung hin zur echten Optimierung und Operationalisierung. Das ist KI in KMU im Jahre 2025!Hilfreiche Links:KI-Experten auf LinkedIn folgen⁠» Jens Polomski auf LinkedIn⁠» Artur Kosch auf LinkedIn⁠⁠» Felix Beilharz auf LinkedIn⁠⁠» Michael Weckerlin auf LinkedIn⁠⁠» Rory Flynn auf LinkedIn⁠Top Tool-Tipps für Anwendungsfälle in KMU⁠» Recherche für Texte und Ad-Copies > Chat GPT⁠⁠» Bilder mit KI erstellen > Midjourney⁠⁠» Avatare mit KI erstellen > HeyGen⁠⁠» Stimmen mit KI erstellen > Eleven Labs⁠⁠» Filme mit KI erstellen > Runway⁠Vernetzung mit Podcast-Speakern und weitere Infos⁠» Vernetze dich mit David auf LinkedIn⁠⁠» Weitere Informationen zu platform X⁠⁠⁠⁠⁠» Vernetze dich mit Sven auf LinkedIn⁠⁠» Weitere Podcasts von Digitalberatung.de⁠⁠⁠⁠⁠» Jetzt kostenlose Erstberatung vereinbaren

Are you a counsellor, psychologist, play therapist, therapist, coach, or social worker feeling like your marketing efforts are falling flat? Discover the missing ingredient in your healthcare marketing strategy: **Rapport.** In this episode of The Private Practice Podcast, Dr. Brooklyn Storme shares practical insights on how to build genuine connections with your audience to attract more clients and create a thriving private practice. Learn how to shift your focus from selling to connecting and why this approach leads to better results. **Download your FREE Story Template:** https://bit.ly/mytherapiststorytemplate **Key Discussion Points:** *   Why traditional marketing tactics often fail for healthcare professionals. *   The three pillars of successful marketing that are not being taught elsewhere. *   The power of rapport and connection in building trust with potential clients. *   How storytelling and personalised communication can cultivate loyalty and engagement. *   Practical steps to build rapport through your marketing efforts. **Timestamps:** *   0:00 - Introduction *   1:50 - Why Rapport is the Missing Ingredient *   3:45 - The Three Pillars *   5:58 - Rapport and Connection *   9:39 - The Power of Rapport *   14:21 - Practical Ways to Build Rapport *   21:59 - Practical Steps *   26:12 - Micro Coaching *   27:56 - Quick Challenge **Resources:** *   **The Private Practice Podcast:** www.brooklynstorme.podbean.com *   **Free Online Community for Therapists:** https://www.facebook.com/groups/theultimateprivatepractice Disclaimer: This episode is intended for informational purposes only and does not constitute professional advice. The views and opinions expressed are those of the speaker and do not necessarily reflect the views of any other organisation or entity. If you found this video helpful, please give it a thumbs up, leave a comment, and subscribe to the channel for more valuable content! Don't forget to click the notification bell so you never miss an upload. Keywords Okay, here are some keywords for your YouTube video, separated by commas (since you mentioned you don't want hashtags) for easy copy-pasting into the YouTube tags section: Private Practice, Therapist Marketing, Counselor Marketing, Psychologist Marketing, Healthcare Marketing, Marketing for Therapists, Marketing for Counsellors, Marketing for Psychologists, Build Rapport, Client Connection, Attract Clients, Private Practice Tips, Marketing Strategy, Mental Health Marketing, Social Worker Marketing, Play Therapist Marketing, Coaching Marketing, Rapport Building, Client Engagement, Client Retention, Storytelling, Personalised Communication, Authority, Credibility, Marketing for Healthcare Professionals, Private Practice Growth, Marketing Tips, Social Media Marketing, Website Marketing, Podcast Marketing, Overcome Imposter Syndrome, Marketing Challenges, Marketing Mistakes    

Basic SEO 101 for website marketing can be confusing when dealing with technical, creative, and logical moving parts. Join me as I explain how websites work including the one you're using to listen to this episode. Have a blessed holiday weekend and see you tomorrow!

Happy Thanksgiving Eve family!

Rich Harshaw from Level 10 Contractor Shows you how you can get 100 leads a month from SEO on your companies Website! How is YOUR company website doing?  Schedule a free audit here: level10audit.com

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One of my biggest goals at P&P is making sure you're setup for success…   Too many of my clients, friends of friends (myself included

What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?Does this experience embody your brand, or does it give off a mismatched vibe?Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products in a way that leads customers (and retailers) to purchase. During this episode, we're doing a live website audit for Product Biz Academy member, Erin from @nopooproducts, where you'll learn top website marketing strategy including:How your website content should be sequenced on your homepage to tell the full story of your businessWhat customers and retail stores should see RIGHT when they land on your website to start to understand the experience they will get from our products How to make sure your brand (colors, fonts and more) is present on your website and also how to make sure your main brand value is EMBODIED on your websiteWhat your top menu items should say to encourage the sale How to uplevel reviews on your websiteand more.LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open

Today's episode talks about artificial intelligence (AI). You have likely heard some of the buzz around artificial intelligence and AI, but have you started incorporating it into your business? Our guest today is Peter Guirguis, and he shares how there are simple ways to integrate artificial intelligence into marketing efforts, such as website chatbots.TODAY'S WIN-WIN: Figuring out a starting point where AI fits for you. Try it out and see where it goes. AI is not going away.LINKS FROM THE EPISODE:You can visit our guest's website at: https://swiftpresssupport.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Follow our guest on social: Linkedin: www.linkedin.com/in/peter-guirguis-b810691Facebook: https://www.facebook.com/swiftpresssupport/Twitter: https://twitter.com/SwiftpresswpABOUT OUR GUEST:Peter Guirguis, a seasoned digital expert, is the dynamic force behind Swift Press Support, a game-changing venture offering unparalleled technical support to WordPress website owners. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for a diverse clientele, from businesses to personal brands. His commitment to excellence is evident in his ability to communicate intricate technical details to non-tech-savvy clients, ensuring they achieve their digital goals.  ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.

Welcome to another insightful episode of the Scalable Law Podcast! I'm thrilled to have you here as we talk about the essential strategies for law firm website maintenance. In this episode, we will explore practical strategies for law firm owners to ensure their websites remain powerful tools in their marketing arsenal. From regular content updates to technical maintenance and enhancing user experience, we'll equip you with the knowledge to elevate your online presence. I'll also provide a sneak peek into LawBizCon 2024, where innovation meets law. With an exciting lineup of speakers, including a world-famous lawyer flying in from America, this event promises to inspire and equip law firm owners for success in today's digital age. Your Law Firm Website Checklist Maintaining your website requires diligence and regular checks to ensure it remains a powerful tool in your marketing arsenal. Here's a checklist to guide you through the process: Regular Content Updates Review Legal Information: Laws change, and so should your website. Keep your content current to maintain credibility. Update Team Profiles: Fresh achievements and up-to-date photos reflect your firm's dynamics. Publish SEO-Driven Content: Consistent, keyword-rich blog posts can drive traffic and enhance your firm's online visibility. Technical Maintenance Speed Checks: Utilise tools like Google PageSpeed to ensure your site loads quickly, enhancing user experience. Broken Link Audits: Regularly check and fix broken links to improve navigation and SEO. Mobile Responsiveness: With a significant number of clients browsing on mobile devices, ensure your site is optimised for all screens. Security Updates: Protect sensitive client information with robust cybersecurity measures like SSL certificates and regular password updates. Enhancing User Experience Clear Contact Information: Make it easy for potential clients to reach you with multiple contact options prominently displayed. User Engagement Analysis: Tools like SEMrush can provide insights into visitor behaviour, helping you fine-tune your content. Design Refresh: Keep your website looking modern and professional with periodic updates to graphics and layout. Elevate Your Firm's Digital Game. Partner with Scalable Law today - Complete Website Build For Your Law Firm Caralee's Corner: Your website is a tool that can propel your practice forward. By implementing the strategies discussed in this episode, you can ensure that your website remains a powerful asset in attracting and retaining clients. But don't stop there. Take your digital presence to the next level by joining the Scalable Business Lounge. Gain access to exclusive resources, expert insights, and a supportive community of like-minded law firm owners. Whether you're looking to refine your marketing strategies, streamline your operations, or scale your practice without burnout, the Scalable Business Lounge has you covered. Register for our live webinar on "How to Scale Your Firm Without Burnout". Learn actionable strategies for growth while maintaining your well-being and sanity. Spaces are limited, so reserve your spot today! And if you're ready to dive deeper into your firm's growth journey, book a strategy call with me, Caralee Fontenele. Let's discuss your goals, challenges, and how the Scalable Business Lounge can help you achieve success on your terms. Law Biz Con 2024 Update: LawBizCon 2024 is just around the corner, and anticipation is building for this groundbreaking event. We're thrilled to announce that we have secured an incredible lineup of speakers, including a world-famous lawyer flying in from America. LawBizCon 2024 promises to be an unparalleled opportunity for law firm owners to gain insights, inspiration, and practical strategies for success in today's legal landscape. Set on the luxurious QT Hotel on the 13th - 14th of May. From innovative technologies to cutting-edge marketing techniques, this event is designed to empower you to take your practice to new heights. Don't miss out on this transformative experience! Secure your tickets now and join us for LawBizCon 2024—a journey of growth, innovation, and community in the legal industry. Stay tuned for more updates and exclusive announcements as we countdown to this remarkable event. FAQs on Website Marketing for Law Firms Why is regular website maintenance crucial for law firms? Maintaining your website ensures it remains secure, functional, and relevant, directly impacting your firm's ability to attract and retain clients. How can SEO strategies boost my law firm's online presence? Implementing SEO strategies, like keyword optimisation and regular content updates, enhances your visibility on search engines, drawing more traffic to your site. What role does user experience play in website marketing for law firms? A seamless user experience increases engagement and conversion rates by making it easier for potential clients to find the information they need and take action. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Das gab es noch nie: Zum ersten Mal habe ich ein "Double Feature" mit meinem Podcast produziert - also zwei Podcasts mit einem Gast, direkt hintereinander. Mein Gast zum Thema "Content Marketing jenseits von KI" erneut: David Gerginov. Thema des Podcasts David und ich sprechen in der Podcast-Folge vor allem über die Einführung und die Vorteile von skalierbaren Prozessen im Content-Marketing. Die empfohlenen ersten Schritte beinhalten eine Bedarfsanalyse, das Einbeziehen von Stakeholdern und - einen schnellen Einstieg. Vielleicht überraschend, aber: Es ist besser, mit 80% zu starten und schnell ins Tun zu kommen, anstatt alles bis ins Detail zu planen. Das Motto: "Done is better than perfect!" Experte im Podcast: David Gerginov Ich kenne und schätze David Gerginov als versierten Experten im digitalen Marketing, der sich durch seine umfassende Erfahrung in den Bereichen Websites, Content, SEO und Revenue Optimierung einen Namen gemacht hat. In seiner Rolle als Head of Website Marketing der platform X Gmbh übernimmt er in der VNR Group Verantwortung für zahlreiche Projekte und betreut mit seinem Team über 40 verschiedene Partner und Kunden. Gemeinsam mit seinem Team verfolgt er das Ziel digitale Inhalte nicht nur sichtbar und auffindbar zu machen, sondern auch monetär erfolgreich zu gestalten. Zentrale Themen des Podcats: - Skalierbare Prozesse im Content-Marketing- Die ersten Schritte von der Bedarfsanalyse bis zum Handeln- Bedeutung hochwertiger Inhalte für SEO und Differenzierung im Markt- Ein Werkzeugkasten für das Content-Team- Zusammenspiel von technischem SEO und Revenue-Team- Messbarer Erfolg: Welche Metriken und KPIs du im Auge behalten solltet Konkrete Anwendungsbeispiele und Handlungsempfehlungen Natürlich liefern wir im Podcast konkrete Anwendungsbeispiele und Handlungsempfehlungen auf Basis unserer Erfahrungen. Besonders wertvoll sind hierbei die persönlichen Insights von David. Höre jetzt in den Podcast rein, schau dir das Video an - oder speichere Beides für später, profitiere von den Hands-on-Erfahrungen mit skalierbaren Prozessen und starte mit Content Marketing in deinem kleinen oder mittelständischen Unternehmen 2024 richtig durch - auch jenseits von KI. Hilfreiche Links: Teil 1 des Double Features » KI in KMU-Unternehmen: Erste Schritte im Mittelstand Vernetzung mit Podcast-Speakern und weitere Infos » Vernetze dich mit David auf LinkedIn» Weitere Informationen zu platform X⁠» Vernetze dich mit Sven auf LinkedIn » Weitere Podcasts von Digitalberatung.de⁠» Jetzt kostenlose Erstberatung vereinbaren

In this episode of Elite Expert Insider, Melanie Johnson, co-owner of Elite Online Publishing, sits down with Kyle Roof, an SEO expert with an extraordinary journey from trial lawyer to SEO expert. Melanie and Kyle delve into the world of Search Engine Optimization, unpacking the essentials for achieving online success. Kyle Roof shares his profound insights on optimizing for Google, the significance of having dedicated web pages for targeted keywords, and the dynamic nature of SEO strategies. Learn More: https://kyleroof.com/ Learn More: https://eliteonlinepublishing.com/  

Zum Ende des Jahres, in dem KI und somit auch ChatsGPT so richtig durch die Decke gegangen sind, haben David und ich uns noch einmal 60 Minuten Zeit genommen, um über das Thema "KI in KMU Unternehmen" zu sprechen. Experte im Podcast: David Gerginov Ich kenne und schätze David Gerginov als versierten Experten im digitalen Marketing, der sich durch seine umfassende Erfahrung in den Bereichen Websites, Content, SEO und Revenue Optimierung einen Namen gemacht hat. In seiner Rolle als Head of Website Marketing der platform X Gmbh übernimmt er in der VNR Group Verantwortung für zahlreiche Projekte und betreut mit seinem Team über 40 verschiedene Partner und Kunden. Gemeinsam mit seinem Team verfolgt er das Ziel digitale Inhalte nicht nur sichtbar und auffindbar zu machen, sondern auch monetär erfolgreich zu gestalten. Mit dem revolutionären Siegeszug der KI-Anwendungen im Marketing nahm sich David auch der Erarbeitung und Umsetzung einer KI-Strategie im Unternehmen an - und teilt sowohl intern als auch extern seine wertvollen Insights und Erfahrungen. Themen und Insights im Podcast In knackigen 60 Minuten beantworten wir in den Themenblöcken Lernphase, Tool-Stack, Implementierung sowie Anwendungsfälle und Erfahrungen unter anderem die folgenden Fragen: Wie sahen die ersten persönlichen Schritte aus? Wie hält man sich am besten auf dem Laufenden? Wie seid ihr als Team das Thema KI operativ angegangen? Welche Rahmenbedingungen sind für die Nutzung sinnvoll? Wie sieht der Weg der KI in der Arbeitsalltag aus? Welche Workflows haben sich durch KI am stärksten verändert? Wie sehen die drei ersten wichtigen Schritte mit KI im KMU aus? Konkrete Anwendungsbeispiele und Handlungsempfehlungen Natürlich liefern wir im Podcast konkrete Anwendungsbeispiele und Handlungsempfehlungen auf Basis unserer Erfahrungen. Besonders wertvoll sind hierbei die persönlichen Insights von David. Er geht sowohl auf eigene als auch die Herausforderungen für Teams ein. Höre jetzt in den Podcast rein oder speichere dir diesen für später, profitiere von den Hands-on-Erfahrungen mit KI in KMU Unternehmen und starte mit Unterstützung künstlicher Intelligenz in deinem kleinen oder mittelständischen Unternehmen richtig durch. Hilfreiche Links: KI-Experten auf LinkedIn folgen » Jens Polomski auf LinkedIn» Artur Kosch auf LinkedIn» Felix Beilharz auf LinkedIn» Michael Weckerlin auf LinkedIn» Rory Flynn auf LinkedIn Top Tool-Tipps für Anwendungsfälle in KMU » Recherche für Texte und Ad-Copies > Chat GPT» Bilder mit KI erstellen > Midjourney» Avatare mit KI erstellen > HeyGen» Stimmen mit KI erstellen > Eleven Labs» Filme mit KI erstellen > Runway Vernetzung mit Podcast-Speakern und weitere Infos » Vernetze dich mit David auf LinkedIn» Weitere Informationen zu platform X⁠» Vernetze dich mit Sven auf LinkedIn » Weitere Podcasts von Digitalberatung.de⁠» Jetzt kostenlose Erstberatung vereinbaren

When you meet prospects, live or virtually, they often want to know more about you and your services.  Inevitably, they'll ask for your website. Research shows 80% of buyers visit a website before making a purchase.  But what if your website isn't ready? You may have good reasons for waiting to build a website. In fact, you might (wisely) want to avoid starting too early…before you know your client's backstory or before you head off on vacation. Many business owners respond with an “Under Construction” page. That doesn't do anything to build a following. On this podcast episode, you'll walk through 5 steps to develop your brand and your online presence before you build your website.  You'll also discover how to calculate the best time to start building your first website or implementing your website makeover.  You will learn… 5 steps to follow when you want to grow your audience before the website is ready Signs that it's not the right time to start a website project How to get signups with a special page before you build the website Why you need to begin with a domain registered to you (and what can go wrong if you let your developer do this) RESOURCES Free training - Write your opt-in page to get more subscribers. Click here. Earlier podcast: Email marketing with stories. Click here. Free report: Discover your client's backstory.  Click here. Consultation to strategize your marketing: Click here.   

Spontan und ohne Vorbereitung ... Aber ich habe Patrick eben schon gesagt, wenn wir beide uns über das Thema Relevanz von Internetseiten nicht nachts um drei spontan unterhalten können, ich glaube, dann können wir Euch auch nichts vernünftig über unseren Job erzählen. Also wir plaudern jetzt mal ganz entspannt über das Thema "Die Praxis Website", weil darum soll es ja gehen. Wir reden über Zahnärztinnen und Zahnärzte, die vielleicht heute überlegen, aus welchen Gründen auch immer: brauche ich überhaupt eine Praxis Website, eine Internetseite? Ist die, die ich habe, nicht ausreichend? Muss ich da parsmedia Geld für geben, dass die meine Seite optimieren, dass ich dann doch bei Google gefunden werde? Oder ist heute ohnehin nicht alles Social-Media? Nein! Ist es ganz gewiss nicht. Warum? Sagen wir Dir? Höre gerne mal rein und wenn es Dir gefällt, dann sei doch auch künftig unser Gast, wenn es heißt: punk.tuell: Praxismarketing mit Patrick, Klaus und Klartext. Hier findest Du die Shownotes / Links zur heutigen Episode: parsmedia-Blog: [Die Marketing-Kolumne mit Klaus: [05] Tanz auf den Social-Partys](https://parsmedia.info/punk-tuell-die-marketing-kolumne-mit-klaus-05-tanz-auf-den-social-partys/) Podcast-Episode mit Sascha Maynert: [Praxismarketing ohne Plan! Klaus Schenkmann & Sascha Maynert im Marketing-Kumpel Talk – Teil 1/2](https://praxismarketing.digital/podcast/folge/praxismarketing-ohne-plan/) und [Teil 2/2](https://praxismarketing.digital/podcast/folge/praxismarketing-ohne-plan-2/) [YouTube Videos von Sascha Maynert über die Praxiswebsite ](https://www.youtube.com/@praxismarketing.digital/search?query=website) Podcastfolge ["E.E.A.T. – Google einfach glücklich machen"](https://parsmedia.info/e-e-a-t-google-einfach-gluecklich-machen/) Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/marketing-talk-mit-klaus) Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog) - [parsmedia Instagram ](https://www.instagram.com/parsmedia.praxismarketing) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - Intro-Stimme: [Annette Hardinghaus](https://annettesprecherin.de) - Soundfiles: [DJ ActiMax](https://www.instagram.com/actimaxdj) – Produktion: [Podcast-Agentur Podcastliebe](https://podcastliebe.net/)

Patrick und Klaus waren auf dem OMT in der Pyramide in Mainz, einer unseren absoluten Lieblingskonferenzen im Online-Marketing. Für uns immer eine Art Klassen- oder Familientreffen, da wir viele Teilnehmer schon seit vielen Jahren kennen und schätzen. Natürlich haben wir uns spannende Vorträge angehört und aktuelle wie künftige Themen diskutiert. HIER FINDEN WIR JA AUCH DIE THEMEN UNSERER ZAHNARZTPRAXEN! Also für das Marketing, was uns gemeinsam weiter erfolgreich machen soll … Und wir haben die Gelegenheit genutzt und mit Experten der Onlinemarketing-Welt Gedanken zu spannenden, aktuellen und zukünftigen Themen ausgetauscht. Hierbei ging es vor allem um: Künstliche Intelligenz, Websites, Suchmaschinenoptimierung, Texte, Content und Social Media Im heutigen 1. Teil sprechen wir mit Mario Jung, Gründer des OMT, und Stefan Godulla, Unternehmensberater im Bereich Online-Marketing mit dem Schwerpunkt Suchmaschinenoptimierung (SEO). Höre gerne mal rein und wenn es Dir gefällt, dann sei doch auch künftig unser Gast, wenn es heißt: punk.tuell: Praxismarketing mit Patrick, Klaus und Klartext. Hier findest Du die Shownotes / Links zur heutigen Episode: OMT: [https://www.omt.de](https://www.omt.de) OMT - die Konferenz 2024: [https://www.omt.de/konferenz](https://www.omt.de/konferenz) Warum wir den OMT lieben, sagt euch Klaus: [https://parsmedia.info/recap-omt-2019-onlinemarketing-konferenz ](https://parsmedia.info/recap-omt-2019-onlinemarketing-konferenz) Mario Jung, Gründer des OMT: [https://www.omt.de/experte/mario-jung/](https://www.omt.de/experte/mario-jung/) Stefan Godulla, SEO, Unternehmensberater, Speaker: [https://www.godulla.net ](https://www.godulla.net) Podcastfolge #06 E.E.A.T. - Google einfach glücklich machen: [https://parsmedia.info/e-e-a-t-google-einfach-gluecklich-machen/](https://parsmedia.info/e-e-a-t-google-einfach-gluecklich-machen/) Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/marketing-talk-mit-klaus) Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog) - [parsmedia Instagram ](https://www.instagram.com/parsmedia.praxismarketing) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - Intro-Stimme: [Annette Hardinghaus](https://annettesprecherin.de) - Soundfiles: [DJ ActiMax](https://www.instagram.com/actimaxdj) – Produktion: [Podcast-Agentur Podcastliebe](https://podcastliebe.net/)

Your website is the hub for your brand's core information: location, history, shop, and more. It's where people come to learn more about what you have to offer and why they should support your business. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales. By highlighting your dedication to sustainability you create a deeper connection with your website visitors. When your visitors read about the conscious care that goes into producing your wines, they can feel good about supporting a system of winemaking that helps protect the people and the planet. Here are two easy places to share your Sustainable Story on your website. Dedicate a Page to Sustainability Put your commitment to sustainability front and center by dedicating an entire page to your certification! Here are three great examples of how brands have included sustainably no their website. 1) WaterFire has added SIP Certified right to their main navigation on their home page. This page exhibits a colorful infographic, and tells visitors what their certification means. 2) Cambria looks at sustainability not as a checklist, but as a way of being. Their Keeping it Real – 100% Certified Sustainable page offers six specific sustainable metrics so visitors know what sustainability really looks like. 3) Laetitia Vineyard & Winery goes a step further by embedding a video on their Sustainability page. During his 2-minute narration, Eric Hickey, Senior Winemaker and General Manager, tells visitors a quick story about the history of the vineyard, and gives a few examples of sustainable practices that are used today. Blog Posts 1) Ancient Peaks has created an easy to find category for all things Sustainability on their extensive blog page. Complete with a downloadable Sustainability in Practice at Ancient Peaks Winery sheet, this post gives a sampling of six sustainability initiatives that embody their love for the land. 2) Just Enough Wines recently made a blog post highlighting how they source grapes grown through Sustainable Winegrowing Practices. When readers see Just Enough Wines on the shelf, they'll remember that sustainability is one of their core values. 3) Hope Family Wines uses their blog to help educate visitors on what sustainability means. A read through their blog post, Sustainable Wine vs Organic Wine, explains how both programs support a system of winegrowing that helps the planet. They're coming! Sustainable Stories from SIP Certified Members Ready for some Sustainable Stories from SIP Certified members? In the next Marketing Tip, learn what Shale Oak Winery does to address one of California's biggest sustainability concerns through their responsible Water Management practices. Use the Sustainable Story worksheet to help you identify the ways your brand embodies the 7 sustainable values: Worksheet for Print | Worksheet for Electronic Filling Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's sustainable practices into your messaging. Check out the show notes to download and complete your own Sustainable Story worksheet, an example from Niner Wine Estates, to share the blog post about Vina Robles' story, and to sign up for our biweekly Marketing Tips newsletter. Until next time, this is Sustainable Winegrowing with the Vineyard Team. References: **SIP Smart Training online course Marketing Tips eNewsletter Niner Wines Estates protects the people and the planet Sustainable Story Worksheet for Print Sustainable Story Worksheet for Electronic Filling What's your Sustainable Story? SIP Certified Social Responsibility: Vina Robles Vineyard Team

Was sind die Vorteile einer eigenen Website? Warum ist es aus Marketing Sicht so wichtig, eine zentrale Anlaufstelle in Form eines eigenen Internetauftritts zu haben und wie baut man sich eine erfolgreiche Onlinepräsenz auf? Das alles und noch viel mehr erfährst du im Gespräch mit der Webdesignerin Kristin Vogelsang, die sich selbst als ganzheitliche Prozessbegleiterin sieht. Denn zu einem erfolgreichen Webdesign gehört mehr als nur eine schöne Ästhetik, da auch die technischen Details wie Suchmaschinenoptimierung stimmen müssen.

This podcast looks at 3 ways your website resembles an Easter egg: (1) Websites, like Easter eggs, rarely last forever. After working with dozens of business owners to create a compelling, “stand-out” online presence, I've discovered that the most constant success factor is a willingness to change. Your website may need change for several reasons - you, your market, your environment and more. (2) Websites, like Easter eggs, are fun to decorate, so it's easy to forget what's under the shell. (3) Websites, like Easter eggs, can be hidden away and found only during a treasure hunt. Good for eggs. Bad for websites. On the podcast, you'll discover creative ways to deal with each of these challenges as you create your website.   Resources:  Free report to download: http://CathyGoodwin.com/webplan Critique/review of your website: http://mycopy.info/yourtweak Copywriting support for your website: http://cathygoodwin.com/writeweb

The first time I heard the term "evergreen" from my coach, Carlyn Bushman, I was like, "whoa, back up, what does that mean?" When she explained it to me, it made so much sense! As a photographer, I have a library of assets that are literally untapped and endless! But I feel once a post a client, I can NEVER post them again! WRONG! Do you know we need to be told time and time again for something to sink in and take up residence in your brain! The need to "evergreen" your social content is extremely important! In this episode we discuss how to: -Reuse your photos -Reuse your captions -How often to do so! PLUS! Having a branding photographer that can help you build up your image library can simplify your life when those images can be used and "reused" on ALL marketing platforms such as: -Website -Marketing material -Social  -Email Remember! Your content is NOT a one and done! Evergreening your content creates engagement! Consistency is key to staying relevant and this is a way to save you time and continue to be on the forefront of people's minds whithout the headache of finding new content all the time! I'll see you in Season 10 on April 17th!

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Michael Buzinski about SEO and growing businesses, with his 20 years of experience building a multi-million dollar creative agency and working with over 750 enterprises and small businesses. What You'll Learn in this Episode: How to draw unique traffic to your website. How to narrow down conversion rates. How to build a website. Quotes: "A lot of times in marketing we are attracting the wrong people. So increasing the average revenue per client can come down to something as simple as only talking to the people who are the most profitable for your business, your perfect client, right?" (5:20) "There are literally thousands of questions that Google wants a video for that don't exist. We can show people a hundred questions to ask on their website in frequently asked questions, videos, the whole nine yards. Basically it gives you your content plan for an entire year up to two years." (10:16) "So as long as search engines are alive and well, and people are utilizing them, websites are inevitable, and you must have one, especially if you're a b2b." (17:34) About Michael Buzinski: Michael Buzinski is a life-long entrepreneur, digital marketing thought leader, and author. Dubbed a “visionary marketer” by the American Marketing Association, Michael's sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as many call him, has simplified digital marketing success with the Rule of 26 and is on a mission to double the website revenue of service-based businesses across America. Buzz built a multi-million dollar creative agency and has worked with over 750 enterprise-level and SMB companies over the last 20+ years. His gift is to simplify digital marketing to the point where everyone understands it and help business owners focus on what will drastically move their revenue needle. Learn More Here Get The Book Here

Hey guys! This is it! Wrapping up the series talking everything websites. Enjoy.   If you're looking to make adult money doing something you love, than this is the place for you. Be sure to subscribe to the free newsletter at themowtivated.com to get access to private YouTube videos.   But what about me? My name is Caleb Nguyen, and I'm the founder of Yellow Hat Mowers, a lawncare and landscaping business based out of Syracuse, NY. I'm only 18, but this year we are on track to hit six-figures. Be sure to check out our socials as well to learn more.   My socials: Website: themowtivated.com YouTube channel: https://www.youtube.com/channel/UCu1_sCHVy5UYBvDXKe3PW1A Instagram: https://www.instagram.com/themowtivated/ Facebook: https://www.facebook.com/profile.php?id=100085505141353

In this episode, @tonyreedco discusses the five website marketing hacks no one talks about for real estate agents. .

If you have any type of business you've got to have a way to attract leads—those people who are interested enough to share their information who will hopefully one day turn into paying customers. But filling your pipeline with high-quality leads is harder than it used to be.That's why I invited digital marketing strategist Jennifer Tamborski onto the Work Less Make More podcast today to talk about all things digital marketing. We talk about:Why finding a lot of high-quality leads is one of the biggest challenges for online businessesStrategies that are and aren't sustainable for lead building—affiliate marketing for exampleAd strategy—Facebook isn't the only option!What's working best for lead generation 2022Related LinksJennifer's Website Marketing matchmaker podcast Connect with Jennifer on Facebook Connect with Jennifer on Instagram Book a Call with DonnaGet the Magical Map to 4-Day WeekendsAbout Jennifer TamborskiJennifer Tamborski is a Digital Marketing Strategist and CEO for Virtual Marketing Experts. She and her team work behind the scenes in their clients' businesses creating, managing, and optimizing profitable digital marketing strategies & campaigns that produce unprecedented levels of growth for their businesses. About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less, Make More formula. She's taught hundreds of others how to create & market profitable programs that allow time for family, travel, and that impact the world.Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.Whether you're running a full coaching practice, a busy agency, are speaking or just slammed with family and life – adding digital products creates leveraged income, without more work for you.

If you are thinking about having Level 10 Contractor work with you on anything…you need to listen to this episode! Rich explains Who and What Level 10 Is all about in regards to website building and SEO. RESOURCE: Have Level 10 Contractor Audit YOUR Website! Get on the list now!

We're talking about your website, and what has to happen in the first 8 seconds of a visitor landing there to make sure that they stay, get interested in what you have, and decide to give you a shot. RESOURCE: Have Level 10 Contractor Audit Your Website - Click here!

Rich reviews a website audit with a roofing company in Chicago… and, their website scores less than ZERO RESOURCE: Get your website Audited by Level 10! Free! Click Here

Today, Rich gives you the low down on SEO in UNDER 18 Minutes! Resource: How is your SEO? Find out with a Free Level 10 Audit of your website. Click Here.

Rich chats with Level 10 Contractor client Shawn Clemens, from Clemens Home Solutions in Muncie, Indiana. Their Issued leads from their new Level 10 website are up 15,400% January to August of this year versus last year, with their old website! (and thats just ONE of the many things that are working!) Resource: Click here for your free Level 10 Website Audit!

Today, my guest is Kurt Uhlir. Kurt is a globally recognized marketer, operator and speaker. He's built and run businesses from startup to over 500 million in annual revenue, assembled teams across six continents and been a part of the small team leading an IPO of $880 million.

On This Episode of 'Marketing Matters', Rich goes over 9 tips for Remodelers who are just starting out in their business.

Today, we discuss the importance of blogs on your website. Blogs are a great way to engage your prospects and build the case why you are the superior choice. They are also masterful tools for winning the SEO war. RESOURCE: Have Level 10 Audit Your Website. Click here

Today, we focus on the hub of your marketing… your website. (and its much MORE than having a pretty website)

In building value, of course a steady increase in revenues is a key driver of value, and increasing revenues always involves some level of marketing strategy. Perhaps your strategy has been word-of-mouth and referrals, or mailers, or email campaigns and you have a website that you also consider to be instrumental in marketing your business. But your website is not creating revenue and you're just not sure how to make that happen, or perhaps it just seems too complicated, so you haven't taken any steps to make it happen. And maybe you question whether it's even worth the time and expense it would take generate any revenue from your site.Well, we want to continue to bring clarity to this issue of websites and marketing strategies…so that's what we're going to talk about today.Simplifying Your Website Marketing StrategyWant to learn more? Go to: ennislp.com

Michael Buzinski, President & CMO of Buzzworthy Website Marketing, is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael's sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America.Website: www.buzzworthy.bizBook: www.ruleof26.comIG & Twitter: @urbuzzworthyhttps://www.linkedin.com/in/michaelbuzinski/

Gary Pageau of the Dead Pixels Society talks with Michael Buzinski,  president of Buzzworthy Integrated Marketing.  In this episode,  Buzinski talks about the practical steps a small business should follow to boost SEO and gain new customers. It's not just all about chasing the latest social media trend. Buzzworthy Integrated Marketing helps create buzz for small and medium-sized local businesses through integrated digital marketing.Visual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Mediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Your customer is looking for you way more than you're looking for them! Get found organically without huge marketing spend. Here's an overview of our second lesson in our 8-step travel planning training.If you're thinking of starting your own travel planning business consider purchasing this lesson or get a discount when you buy the entire 8-step series as part of the Founder Essentials Bundle. Find out more and set up a free consultation with Madeline at https://www.travelbeyondtheobvious.com/.

Today on the podcast we talk with lifelong entrepreneur, digital marketing thought leader, and author Michael Buzinski about the Rule of 26, the biggest mistake entrepreneurs make with their digital marketing and whether using Facebook to market your business is really worth it. Super power: Helping business owners streamline their website marketing strategy.  Website: https://www.buzzworthy.biz/  LinkedIn: https://www.linkedin.com/in/michaelbuzinski/   

 Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google's search quality rater guidelines, and it became well known after the infamous Medic Update in August 2018. E.A.T. is an important, and often overlooked, evaluation that Google uses to evaluate the overall quality of a web page. While enrollment marketing and enrollment professionals are focusing on the mechanics of SEO, what they should be developing is broader and significantly more important.Our Guest today is a lead and web development specialist and consultant, Rory Green. Rory has more than 20 years of design and strategic web development experience. Along the way he has seen the rules of effective web site  development and search engine optimization change dramatically and without notice to the public. We will talk through quality raters, black and white hatters, Google algorithms, and provide listeners with six key takeaways that will make an immediate impact on their web site effectiveness. 

Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get the results that should be theirs.  With Halloween around the corner, I remember the days when my website felt more like a haunted house than a warm, friendly place to welcome clients. Today my clients tell me they feel the same way. Their sites are haunted by ghosts of past mentors. They sound creaky with too many voices.  This light-hearted video helps you identify 5 tips to transform your website from a haunted house everyone avoids to a friendly home on the Internet where your prospects and clients feel like welcome guests. Some of my free materials on website marketing are: Website planning guide  10 signs you need a website makeover

Michael Buzinski's book 'The Rule of 26' narrows the focus of website revenue growth down to three key performance indicators (KPIs). These indicators allow SME owners to take control of their website marketing without having to learn digital marketing. Connect with Michael on Linkedin https://www.linkedin.com/in/michaelbuzinski/ His Book on Amazon : https://www.amazon.in/Rule-26-Service-Based-Businesses-Doubling-ebook/dp/B0957QYM27/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Digital marketing is made complex by two main factors. 1. The intricacies marketing agencies create to measure success for large enterprise companies. 2. The plethora of tactics and tools available to obtain enterprise marketing goals. Neither completely pertains nor scales down to the needs of small or medium-sized businesses, and less so for service-based businesses. Michael Buzinski shows you the path to doubling your website revenue using the Rule of 26, focusing on the only three key performance indicators (KPIs) you need to track when marketing your website. These are simple strategies that increase your revenue without proportionately increasing your workload. Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #websitemarketing #websiterevenue #websitemarketingstrategy

The Do Marketing Better Podcast Host: Brian Webb Episode 4: MASTERCLASS: The Four Secret Advanced Website Marketing & Traffic Strategies To Dominate Your Competition & Generate More Leads _____________________________________________ Description:  In this episode, Brian Webb will show you how to take your audience on a journey that allows you to form a relationship with them over time… you know… the natural way. This masterclass dives into the three types of websites from weakest to strongest, the different types of web traffic and audience temperatures, then finally three strategies for marketing to cold audiences. The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business. ____________________________________________ Helpful Links:  Whatbox Digital: https://whatboxdigital.com/ _____________________________________________ Find and Follow our Sponsor, Whatbox Digital Web: https://whatboxdigital.com/  Linkedin: https://www.linkedin.com/company/whatbox-digital/  Facebook: https://www.facebook.com/whatboxdigital Instagram: https://www.instagram.com/whatboxdigital/  _____________________________________________ Connect w/ Brian Webb  Email: brianw@whatboxdigital.com Clubhouse: @brianwebb Linkedin: https://www.linkedin.com/in/thebrianwebb/  Facebook: https://www.facebook.com/thebrianwebb  Instagram: https://www.instagram.com/brianwebb/ _____________________________________________ Like what you hear? Want to Subscribe? Connect with The Do Marketing Better Podcast on Apple Podcasts, Google Play, Pandora, or Spotify - Subscribe and leave us a review. Your participation helps us grow and reach more business owners and leaders just like you.

Tyreek Moore has over 20 years of management and business experience in both the federal and private sectors. Tyreek has worked with government agencies, large commercial companies, colleges, K12 schools, and community organizations. In 2006 Tyreek founded Absolutions IT, LLC, an information technology consulting firm dedicated to providing incredible solutions and customer service to public and private sector clients. In 2011 he officially expanded the firm's service catalog to include instructional technology consulting services with the goal of helping learning institutions leverage their technology investment to increase the engagement opportunities for its students. Tyreek earned his Bachelor of Science degree in Computer Science from Boston University and his Master of Education degree from Harvard University. As a professor at Monroe College, he has taught courses in Entrepreneurship, Project Management, Principles of Management, Systems Analysis and Design, Social Media Marketing, Website Marketing, and Implementation and Sports Management. Currently working with Handel Group, one of the leading executive and life coaching firms, he is an executive in their Sports division specializing in coaching individuals and teams to produce extraordinary results. He believes happiness trumps all things in life, and that a positive perspective and dedication to embracing the journey more than the destination is paramount to achieving fulfillment. Ready for a REALITY CHECK? Take the Current Reality Quiz from Tyreek Moore at Handel Group. It breaks your life out into different areas to help you figure out what needs attention, love, and a figurative swift kick. This quiz is the first step in truly designing your dream life. Get started at: http://bit.ly/longdistancelovebombs-crq Stay connected with Ty and the Handel Group: Connect with Ty on LinkedIn: https://www.linkedin.com/in/tyreek-moore-aa52bb4 Follow Ty on Instagram: https://www.instagram.com/executive_coach_ty Talk to a coach and see if Handel Group coaching options are right for you: http://bit.ly/longdistancelovebombs-crq Follow the Handel Group on Facebook here: https://www.facebook.com/HGLifeCoaching Follow the Handel Group on Instagram here: https://www.instagram.com/handelgroup _____________________________________________ Follow me on Instagram @LongDistanceLoveBombs: https://www.instagram.com/longdistancelovebombs Each week, I share a personal story as well as my favorite books, tunes, articles, and ideas. Sign up for my weekly newsletter here: http://eepurl.com/T0l91. It's easy and takes five seconds. Check out a list of 100 of my favorite books here, including many my guests have written and recommend reading: https://www.amazon.com/shop/longdistancelovebombs --- Send in a voice message: https://anchor.fm/longdistancelovebombs/message

Do you have an e-commerce website? Or are you thinking of building one? Maybe you are considering transitioning from offline to online?  In this episode we speak with ADMA award winning digital marketer, Megan Winter from Unstoppable E-Commerce. Megan's superpower is creating awesome e-commerce websites. She is passionate about helping purpose-driven product-based businesses create wildly successful online stores.  Megan shares some of her top tips for transitioning your offline store to an online store. She tells us what you need to do to create a wow-worthy website and reveals which metrics and measurements that small businesses should be monitoring regularly to ensure their e-commerce site is performing. Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

I had a chat with Laura from Lala Social Club about how to hack your small biz website so it performs brill!Check out her new online course, My Marketing Playbook, to deep dive for your biz: https://mymarketingplaybook.thinkific.com/courses/my-marketing-playbook?ref=b752Find us on YouTube here: http://bit.ly/38UHJM5

Ever wonder how online ads work and what determines what you see — and what you click? Kim talks to Google's Head of Ads Research and Insights, Justin De Graaf, about what drives consumer behavior. Plus, 17-year-old Aidan Jackson shares how technology — and a friend 5,000 miles away — saved his life during a health scare. Meet the CEO of the DeLorean Motor Company, Stephen Wynne. He's attempting to make the brand he grew up loving a modern success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Traditional marketers and business owners think that the word 'digital' in digital marketing is simplistically taken to mean 'our website' or 'our Facebook page' and this thinking limits the scope and opportunity that digital marketing brings. The use of the Internet, digital media and other new technologies support ‘new age marketing' but it has also given rise to a number of labels created by professionals and marketers. These labels drive us to believe digital marketing about media, devices, data and technology, but it's really about the people we want to reach, relationships and the engagement we accomplish with them. The terms digital marketing, Internet marketing, e-marketing, web marketing and other terms should help us focus on the end goal which is the development of relationships. Understanding what digital marketing is, the importance of digital marketing and its importance to the future of marketing is critical for any business and this episode discusses just this.

Today's Flash Back Friday comes from Episode 105, originally published in October 2013. Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs at www.FlyteBlog.com on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at www.FastCompany.com and a regular contributor at www.SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6's evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education. Website: www.TakeFlyte.com

I am excited to introduce you today to our very own web developer Laura Davis. She runs a web development business from home called D3 Solutions and she has been a solopreneur for over 15 years. She is passionate about sharing her expertise in the areas of WordPress and Website Marketing as well as how to achieve great work / life balance by being more productive and organized. Get the show notes here: http://www.classycareergirl.com/2018/01/start-a-website-wordpress/