Social marketing - Audio

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Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Busi…

The Open University


    • May 27, 2010 LATEST EPISODE
    • infrequent NEW EPISODES
    • 12m AVG DURATION
    • 14 EPISODES


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    Latest episodes from Social marketing - Audio

    Transcript -- Social marketing

    Play Episode Listen Later May 27, 2010


    Transcript -- A short introduction to the album.

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    What is social marketing?

    Play Episode Listen Later May 27, 2010 15:22


    Michaela Firth in conversation with Gerard Hastings.

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    Transcript -- What is social marketing?

    Play Episode Listen Later May 27, 2010


    Transcript -- Michaela Firth in conversation with Gerard Hastings.

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    Critical marketing

    Play Episode Listen Later May 27, 2010 18:28


    Terry O'Sullivan in conversation with Gerard Hastings.

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    Transcript -- Critical marketing

    Play Episode Listen Later May 27, 2010


    Transcript -- Terry O'Sullivan in conversation with Gerard Hastings.

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    Ethics and advertising

    Play Episode Listen Later May 27, 2010 14:13


    Tom Farrell in conversation with Gerard Hastings.

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    Transcript -- Ethics and advertising

    Play Episode Listen Later May 27, 2010


    Transcript -- Tom Farrell in conversation with Gerard Hastings.

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    Evaluating social marketing programmes

    Play Episode Listen Later May 27, 2010 11:51


    Michaela Firth in conversation with Gerard Hastings.

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    Transcript -- Evaluating social marketing programmes

    Play Episode Listen Later May 27, 2010


    Transcript -- Michaela Firth in conversation with Gerard Hastings.

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    Ethical brands

    Play Episode Listen Later May 27, 2010 11:29


    Presented by Marylyn Carrigan.

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    Transcript -- Ethical brands

    Play Episode Listen Later May 27, 2010


    Transcript -- Presented by Marylyn Carrigan.

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    Transcript -- Ethics and social marketing

    Play Episode Listen Later May 27, 2010


    Transcript -- Fiona Harris in conversation with Gerard Hastings.

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