The Presbyopic Opportunity

One of the keys to multifocal contact lens success in your practice is setting patient expectations. Learn how to engage with you patients about the process of multifocal contact lens selection, fitting, adaptation, and adjustment, so that they will know what to expect. 1. Alcon data on file, 2013. In a survey of 1,012 contact lens dropouts aged 35-50. 2. Alcon DAILIES TOTAL1® Professional Fitting and Information Guide. Available at: https://www.myalcon.com/docs/dailies_pfg.pdf. 3. Baker K, Merchea M. Impact of pupil diameter on multifocal contact lens vision. Presented at: American Academy of Optometry Annual Conference; November 9, 2018. San Antonio, Texas, USA. 4. Gailmard NB. Summer is sunglass season. Optometric Management. June 24, 2015. 5. Gailmard NB. Increasing practice net income: Step #2. Optometric Management. May 2, 2012. 6. Alcon data on file, 2018. GLIMPSE de-identified aggregate data. 7. Kattouf RS. Adding a new profit center. Optometric Management. January 1, 2002. 8. Merchea M, Evans D, Kannarr S, et al. Assessing a modified fitting approach for improved multifocal contact lens fitting success. Presented at: Annual Meeting of the American Optometric Association; June 20-24, 2018, Denver, CO, USA. 9. Miller JR. Contact lens practice pearls: keeping up your mental energy when fitting presbyopes. Contact Lens Spectrum. 2017;32:44.

There are several keys to successful multifocal contact lens fitting, and one of these is being able to identify patients who are well-suited for these lenses. Learn about the clinical factors and patient motivations that can help you decide if a patient may be a good candidate for multifocal contact lenses. 1. Alcon data on file, 2015. 2. Alcon data on file, 2017. Based on a survey of 544 presbyopic contact lens wearers. DT1 MF PEaCE Claims document. 3. Bennett ES, Quinn TG. Multifocal lens decision-making 101. Contact Lens Spectrum. 2014;29:30-32,34,36-38. 4. Clayton CJ. Avoid dropout as patients become presbyopic. Contact Lens Spectrum. 2017;32:4-5. 5. Pal S. The words we choose to discuss multifocals. Contact Lens Spectrum. 2017;32:28-33. 6. Tellakula P. Correcting presbyopia with soft contact lenses. Kerala J Ophthalmol. 2009;XXI(4):446-456.

Actively driving the discussion about presbyopia and multifocal contact lenses in your practice is the first step to multifocal success. Learn how and when to start the conversation about presbyopia with your patients. 1. Alcon data on file, 2014. 2. Alcon Multifocal Contact Lenses: Fitting Guidelines. 2017. 3. American Optometric Association. Computer vision syndrome. https://www.aoa.org/patients-and-public/caring-for-your-vision/protecting-your-vision/computer-vision-syndrome. Accessed April 3, 2020. 4. Bauman E, Lemp J, Kern J. Material effect on multifocal contact lens fitting of lenses of the same optical design with the same fitting guide. Presented at: British Contact Lens Association Clinical Conference and Exhibition; June 9-11, 2017. Liverpool, UK. 5. Dumbleton K, Richter D, Bergenske P, Jones LW. Compliance with lens replacement and the interval between eye examinations. Optom Vis Sci. 2013;90(4):351-358. 6. Merchea M, Evans D, Kannarr S, et al. Assessing a modified fitting approach for improved multifocal contact lens fitting success. Presented at: American Optometric Association Annual Meeting; June 21-25, 2018. Denver, Colorado, USA. 7. Multi-Sponsor Surveys, Inc. The 2013 Gallup study of the U.S. multi-focal contact lens market. Princeton, NJ: 2014. Publication MS 13039.

Alcon's multifocal fitting process supports easy and efficient fitting. Learn the steps to successful fitting. 1. Alcon data on file, 2008. 2. Alcon Multifocal Contact Lenses: Fitting Guidelines. 2019. 3. Bauman E, Lemp J, Kern J. Material effect on multifocal contact lens fitting of lenses of the same optical design with the same fitting guide. Presented at: British Contact Lens Association Clinical Conference & Exhibition; June 9-11, 2017. Liverpool, UK. 4. Kim JM, Mah KC. Visual performance with simultaneous vision multifocal contact lenses for presbyopia. Contact Lens Anterior Eye. 2013;36:e31-e32. Abstract 47. 5. Lowe PA. Priorities for presbyopes: maintain comfort and continuity. Review of Optometry. August 15, 2016. 6. Merchea M, Akerman DH, Mathew J, Mack C. Patient and ECP satisfaction in the United States with a novel water gradient daily disposable multifocal contact lens. Presented at: Annual Meeting of the American Optometric Association; June 21-26, 2017, Washington, DC, USA. 7. Merchea M, Evans D, Kannarr S, et al. Assessing a modified fitting approach for improved multifocal contact lens fitting success. Presented at: Annual Meeting of the American Optometric Association, June 20-24, 2018, Denver, CO, USA.

A successful multifocal contact lens strategy makes use of every interaction that a patient has with your office to help promote success. Learn how you can shape this journey to support multifocal success every step of the way. 1. Anderson D. Growth opportunity: tips to move patients into multifocal CLs. Review of Optometric Business. June 7, 2017. 2. Baker K, Merchea M. Impact of pupil diameter on multifocal contact lens vision. Presented at: American Academy of Optometry Annual Conference; November 7-10, 2018. San Antonio, Texas, USA. 3. Alcon data on file, 2018. GLIMPSE de-identified aggregate data. 4. Alcon data on file, 2013. Multifocal motivations: understanding the world of presbyopia. 5. National Eye Institute. Contact Lenses. July 8, 2019.https://www.nei.nih.gov/learn-about-eye-health/healthy-vision/contact-lenses. Accessed April 2, 2020. 6. Pal S. The words we choose to discuss multifocals. Contact Lens Spectrum. 2017;32:28-33.

There is a big opportunity for today's ODs to enhance their practices by meeting the needs of the presbyopic patient population, an important patient segment that is not only open to, but truly seeks, convenient and effective vision correction options. 1. Alcon data on file, 2008. 2. Alcon data on file, 2013. 3. Alcon data on file, 2014a. 4. Alcon data on file, 2014b. 5. Alcon data on file, 2015. Age Perception Impact Study, a survey of 1067 adults in the United States. 6. Alcon data on file, 2016. 7. Alcon data on file, 2017. 8. Alcon data on file, 2018. 9. American Optometric Association. The state of the optometric profession: 2013. https://www.aoa.org/Documents/news/state_of_optometry.pdf. Accessed October 25, 2016. 10. Anderson D. Growth opportunity: tips to move patients into multifocal CLs. Review of Optometric Business. June 7, 2017. 11. Boomers to Control 70% of US Disposable Income. August 7, 2012. http://www.marketingcharts.com/uncategorized/baby-boomers-control-70-of-us-disposable-income-22891/. Accessed March 8, 2017. 12. Dzurinko V, Quinn TG, Woods J. Todays' multifocal opportunity. Contact Lens Spectrum. 2012;(February):2-3. 13. Lemp J, Kern J. Alcon multifocal contact lenses for presbyopia correction. Presented at: Canadian Association of Optometrists Congress; June 28-30, 2017. Ottawa, ON, Canada. 14. Lyons L. Internet Use: What's Age Got to Do With It? March 16, 2004. http://www.gallup.com/poll/10993/internet-use-whats-age-got-it.aspx. Accessed March 8, 2017. 15. Multi Sponsor Surveys Inc. The 2013 Gallup study of the U.S. multi-focal contact lens market. January 2014. Publication MS 13039. 16. Rumpakis J. New data on contact lens dropouts: an international perspective. Review of Optometry. January 15, 2010. 17. Szumski E. Baby Boomers DO use Social Media but how? July 31, 2015. https://www.linkedin.com/pulse/baby-boomers-do-use-social-media-how-evelyn-szumski. Accessed March 8, 2017. 18. US Census Bureau, Population Division. Table 9: Projections by sex and age for the United States: 2015 to 2060. NP2014-T9. December 2014.