#TotalMarketTalk Podcast

#TotalMarketTalk is the only PODCAST of it’s kind exclusively dedicated to leading the Latino business conversation across media, marketing and entertainment. Hosted by David Chitel, CEO & Founder of NGL Collective, a video-driven Latino media and entertainment company co-founded by actor, John Leguizamo.

Welcome to the latest edition of #TotalMarketTalk, the only PODCAST of it’s kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment. I’m David Chitel, CEO & Founder of NGL Collective, a Latinx media and entertainment company co-founded by John Leguizamo. In this installment listen in as me and NGL Collective, CRO, Joe Bernard, delve into a candid discussion with Lisa Torres, President of the Multicultural Practice at Publicis Media. Lisa, Joe and I go waaaaay back, having worked in the U.S. Hispanic media and advertising world since the mid 90’s on parallel paths. Lisa shares stories of her early beginnings in our market, along the way to her ascendance as the leader of the largest Multicultural Media practice in the U.S. with over $1B in billings servicing major advertisers across pretty much every category. We speak off the cuff about the state of our industry, and where we see it heading into the future. Lisa also shares her thoughts about “Total Market”, the importance of the upcoming 2020 U.S. Census, her growing role within Publicis Media and soooo much more.

Hola everyone! Welcome to a bonus 2018 year’s end holiday edition of #TotalMarketTalk, the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment hosted by David Chitel, CEO & Founder of NGL Collective, a Latinx media and entertainment company co-founded by John Leguizamo. A little over a year ago, some of you might remember that I wrote a 5,000+ word piece (some have referred to it as a manifesto) called “Wake Up And Smell the Cafecito, The Despacito and The Total U.S. Hispanic Market.” Yup 5,000+ words! It’s worth the read if you have the time, but if you’re like me and prefer audio books and podcasts to lengthy editorial, this is for you. So, after much deliberation, I’ve decided to narrate the piece in its entirety for you all, while updating a few bits and maybe adding some color commentary for further context. Truth be told, not too much has changed in the year or so since I wrote it. The “Total Market” debate rages on, and marketers and advertisers alike are still searching for answers as to how best to engage today’s Latinx audience in-language, in-culture and in-context as we like to say at NGL Collective, so I thought….why not? There’s way more set up I could do, but I’m going to just let the piece speak for itself, and leave it up to you listeners to take away what you wish. So with that here is “Wake Up And Smell the Cafecito, The Despacito and The Total U.S. Hispanic Market.”

This edition of #TotalMarketTalk features Marissa Solis, VP & General Manager of the Hispanic Business Unit at PepsiCo. Marissa has over 20 years of marketing management, communications and sales experience in both the U.S. and Latin American markets. In her current role, Marissa is setting the strategy for connecting with PepsiCo’s Hispanic customers by leading a diverse team driving innovation. Marissa is on the Board of Directors for VolunteerNow a non-profit that serves as the hub of volunteerism in North Texas. She is also currently the Executive Sponsor for PepsiCo’s Adelante Employee Resource Group and an Advisor to the Women of Color Alliance. Marissa is also a member of the Network of Executive Women and has a black belt in Tae Kwon Do!

This edition of #TotalMarketTalk features Lizette Williams, Head Of Cultural Engagement & Experiences, McDonald’s Corporation. Lizette is responsible for developing the vision and plan for McDonald’s Corporation to be culturally-relevant by connecting with consumers through their passion points of music, sports and entertainment. Prior to her role at McDonald’s, Lizette served as Multicultural Marketing Leader, North America for Kimberly-Clark, and before that she began her marketing career at PepsiCo. Lizette has been listed in Crain’s Chicago Business “40 under 40,” Advertising Age’s “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing,” to name just a few.  She is also a proud Afro-Latina and is currently based in the great city of Chicago.