POPULARITY
To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.
My guest today on the Online for Authors podcast is Shelby Saville, author of the book And They Had a Great Fall. Shelby resides in a suburb west of Chicago. Despite her city living, she's a small-town girl at heart. She grew up in a town of 2000 people where she spent her teenage years at her typewriter late into the night. Her stories brought her to a world beyond the 1.6 square mile radius of her town. Her first writing job was for the Lacon Home Journal, where she covered the news of the town. She particularly loved writing obituaries, taking great care to convey the life of someone's friend … sibling … lover…. But still the city was calling. She moved to Chicago when she got her dream job in the advertising industry. Throughout her career she realized she had an interest in digital media. She's spent the last 25 years at Publicis Media where she's focused on media investment – quite simply – how advertising space is bought and sold. Most surprisingly, she found her career in numbers, not words. She's returned to the world of words with her debut novel, And They Had A Great Fall. It's a second chance love story, set in a foreign city with a dash of a celebrity secret romance. Writing this novel has felt like coming home as the two sides of her brain merge. When not at her computer, she can be found hanging with her husband, Scott, teenage daughter, three dogs and one mean cat. In my book review, I stated And They Had a Great Fall is a wonderful romance that had me in all of my emotions. For me, it was particularly poignant since we learn early on that Kat lost her husband to cancer five years earlier - and she is having a heck of a time moving forward. Although she is much younger than me, has a young child at home, and was in the midst of an important corporate career, I still felt a kinship. Kat's love interest, Jake, is someone well outside her norm. Everything about his life is what she claims to abhor - messy, emotional, spontaneous, and all-in. Jake sees that she offers a stability and sense of purpose he craves. But what happens when two broken people find one another and try to fix the other without first fixing themselves? I laughed. I cried. I raged. I cheered. But most importantly, I connected. This book should be on your TBR. Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1 Join the Novels N Latte Book Club community to discuss this and other books with like-minded readers: https://www.facebook.com/groups/3576519880426290 You can follow Author Shelby Saville Website: https://www.shelbysaville.com/ IG: shelby_saville_author LinkedIn: Shelby Saville Purchase And They Had a Great Fall on Amazon: Paperback: https://amzn.to/43gZDIH Ebook: https://amzn.to/4iNlJr1 Teri M Brown, Author and Podcast Host: https://www.terimbrown.com FB: @TeriMBrownAuthor IG: @terimbrown_author X: @terimbrown1 Want to be a guest on Online for Authors? Send Teri M Brown a message on PodMatch, here: https://www.podmatch.com/member/onlineforauthors #shelbysaville #andtheyhadagreatfall #romance #contemporaryromance #terimbrownauthor #authorpodcast #onlineforauthors #characterdriven #researchjunkie #awardwinningauthor #podcasthost #podcast #readerpodcast #bookpodcast #writerpodcast #author #books #goodreads #bookclub #fiction #writer #bookreview *As an Amazon Associate I earn from qualifying purchases.
When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That's how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign's Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.So how does a new agency leader make their mark, and how much change is too much?Further reading:What advice would you give adland's new crop of CEOs?EssenceMediacom UK CEO says media clients want answers, not theoryT&Pm appointed Victoria Appleby as UK CEONeverland promoted Josh Harris to CEOSaatchi & Saatchi hired Claire Hollands as CEOPaul Knight named CEO at PHD UK. Hosted on Acast. See acast.com/privacy for more information.
Ready to discover how leading brands like Lunchables, MasterCard, and Sephora are pioneering immersive marketing experiences? In this episode of the Metavertising Podcast, host Ely Santos sits down with Andrew Klein, SVP of Creative Technology at Publicis Media, to explore the cutting edge of AI-driven advertising, 3D content, and multiverse activations. Andrew shares his decade-plus experience at the forefront of digital innovation, revealing how brands can leverage emerging tech—like Roblox, Fortnite, Apple Vision Pro, and augmented reality—to captivate audiences and spark meaningful connections. From creating interactive, family-friendly AR campaigns for Lunchables to developing a fully immersive “Sephora Universe,” Andrew breaks down the core ingredients of building seamless, engaging virtual experiences. You'll hear how Publicis Media's unique “creator-meets-strategist” approach helps clients integrate 3D assets, NFT rewards, and AI chatbots—without overwhelming users with buzzwords. Andrew also tackles the importance of constructing 3D pipelines, shares tips for reducing friction, and highlights how Gen Z and Gen A are redefining brand engagement inside digital worlds. If you're curious about the rise of Web3 marketing, the potential of GenAI to turbocharge creative ideation, and the strategic steps to future-proof your brand in the rapidly evolving metaverse, this conversation is a must-listen. Join Ely and Andrew for a deep dive into next-gen marketing—and learn how to transform your products, campaigns, and brand storytelling with immersive technology. Follow Andrew Klein: LinkedIn: Andrew Klein Connect with Host Ely Santos: LinkedIn: Ely Santos Tune in now to equip your brand with the insights it needs to thrive in the intersection of marketing, tech, and endless virtual possibilities!
In this episode of the MadTech Podcast, Mark Krebs, Chief Strategy Officer, Publicis Media, Singapore & Southeast Asia, joins Lindsay Rowntree and Mat Broughton to discuss privacy and compliance certification, Google's hand being forced over app stores, and the rise of shoppable TV.
Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now and the fall and holiday seasons (19:20), and their thoughts on creative testing (23:36).Connect with Aisha on LinkedIn: https://www.linkedin.com/in/ecommercequeen/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
„Wir haben als Mediaagentur detaillierte Erkenntnisse aus den Daten und dem optimalen und effektiven Management der Customer Journey der Kunden. Das prädestiniert uns vielleicht auch in dieser Hinsicht für die Rolle als Lead-Agentur.“ In der neuesten Folge von #WhatsNextAgencies begrüßt Kim Alexandra Notz Lena-Marie Hesse, seit Frühjahr 2024 Chief Client Officer bei Publicis Media. Im Fokus steht diesmal die Rolle der Mediaagenturen und wie sie sich in einem dynamischen und komplexen Marktumfeld verändern und anpassen. Lena-Marie erklärt, wie sie in ihrer neuen Rolle agenturübergreifend an der Verbesserung der Kundenzufriedenheit und -Weiterentwicklung arbeitet und wie sie das Marketing bei Transformations-und Innovationsprozessen begleitet. Besonders spannend sind ihre Einblicke in die aktuellen Herausforderungen der Branche: Werbewirkung in einer fragmentierten Medienwelt, datengetriebene Marketingstrategien und die Integration von Technologie in die Kommunikationsplanung. Ein zentrales Thema ist das effektive Management der Customer Journey, für das Media- und Kreativagenturen enger zusammenarbeiten müssen, um durch eine gezielte Ansprache der Konsument*innen ein relevanteres Kommunikationserlebnis zu schaffen. Publicis Media setzt dabei auf eine datenbasierte Plattform, die den gesamten Planungs- und Optimierungsprozess für alle Beteiligten transparenter und effizienter macht. Das Tool ermöglicht es, Live-Daten zu nutzen, um Kampagnen in Echtzeit zu optimieren und den Erfolg messbar zu machen. Darüber hinaus spricht Lena-Marie über die Entwicklung von Mediaagenturen hin zu umfassenden Beratungsdienstleistern, die neben der klassischen Mediaplanung auch strategische Beratung, Technologie-Rollouts und Retail Media umfassen.
Jerremy Howell, Vice President of Talent and Organizational Development at Publicis Health, and Chris Keating, Vice President of Learning and Development at Publicis Media on the personalisation of learning in the workplace and the impact of AI and trauma in rethinking how we work. Jerremy's speciality in talent, organizational behavior and leadership development matched with Chris' passion in understanding and decoding the human condition underscore their drive to explore the psychology, behavior and coping mechanisms of the workforce at Publicis, as well as their podcast guests in The Lessons Learned. In a world of minimal attention span and more complex human experience, they believe, bosses must figure out how to use different learning styles to maximise the potential of their teams.
Send us a Text Message.Subscribe to the TellyCast YouTube channel for exclusive TV industry videosOn this week's show we're going back to the TellyCast Brand Funded Entertainment Summit.The Future of Digital Branded Content panel is moderated by COLabX's Matt Ford and features Rupert Britton Head of Creative Strategy at Publicis Media, LA Ronayne, Executive Creative Director at LADbible Group and Manager of the Sidemen Jordan Schwarzenberger.The show was recorded at 180 Strand as part of the TellyCast Brand Funded Entertainment Summit at Advertising Week Europe.Support the showFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTokSupport the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
On another special episode of What Next?, Rishad, after scores of episodes discussing the impact of Artificial Intelligence on our future, is finally replaced by AI. Outsourced to AudioStack by guests Chris Outram, head of Blockchain at Publicis Media, and Keith Soljacich, Head of Innovation at Publicis Media Content Innovation known as PMCI, we hear for ourselves what's around the corner. Chris, as a technical guide on the marketplace of cryptographic solutions for brands at Publicis, and Keith whose strategic development of groundbreaking brand experiences has already leveraged cutting-edge technologies for Fortune 100 clients like Samsung, Visa, McDonald's, Disney and Campbell's, are way ahead of the game. As they explore the future of content creation evidenced by the twinning of Rishad's own voice, we get a glimpse of the extraordinary abilities of this new age of creativity, connection, and community.
Wie werden Medien genutzt? Das beantwortet die Arbeitsgemeinschaft Mediaanalyse (agma), ein Zusammenschluss von Werbungtreibenden, Agenturen und Medien. Ziel ist, die Leistung von Werbeträgern und deren Nutzern zu analysieren. Wie das im digitalen Zeitalter funktioniert bespricht Host Kai-Marcus Thäsler mit René Lamsfuss, dem Vorstandsvorsitzender der AGMA und Chief Analytics Officer bei Publicis Media.
On today's Daily: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill. Listen to ExchangeWire's latest Podcast Special with Publicis Media's Jane Holding here.
In this podcast special, ExchangeWire COO Lindsay Rowntree is joined by Jane Holding, chief client officer at Publicis Media UK.
Eric Levin, GM and Chief Content Officer at Publicis Media Content and Innovation (PMCI) and executive producer of Impact on National Geographic, joins us to discuss the transformative impact of AI on content creation, funding, and distribution. Leading content innovation for Publicis Media globally, Eric's team was the brains behind the award-winning CES experiences for Canon and the first-ever brand channel on Roku. He says that because the content landscape is changing so quickly, business models across the entertainment and brand space will have to embrace the power of AI in developing, distributing, optimizing, and customizing content for their audiences. Eventually, he says, commerce and content will be seamlessly interlinked as businesses and marketers will need to strike a balance between technology, creativity, and entertainment.
Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans?In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis Media and Buttermilk chat with James Chandler to unpack how to work with content creators to build your brand.Download 'Creator Connections: Leveraging creator marketing to build your brand' here: https://www.iabuk.com/news-article/iab-uk-launches-creator-marketing-guideTickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.
Discover the captivating career journey of Kerou Chang, Director of Commercial Finance at Publicis Media, in this enlightening podcast episode. From originally envisioning a legal career to becoming an integral part of the advertising industry, Kerou shares her unique trajectory that spans film production, financing, and her niche in Commercial Finance. Gain valuable insights into her role, including details on global pitches, staffing intricacies, and remuneration plans. Explore her impactful projects, such as contributions to the internal AI platform Marcel and her dedicated work in diversity and inclusion. Kerou offers valuable advice on career mobility within a company, emphasizing networking, showcasing transferable skills, and being open to new opportunities. Delve into her experiences as an Asian professional, navigating identity in a multicultural setting, and confronting discrimination. Gain a fresh perspective on the evolving landscape of diversity in the advertising industry and the challenges and opportunities it presents. Learn about Kerou's rich ethnic background, straddling Taiwan and the United States, and how it influences her work in understanding diverse demographics in advertising. E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:39 Introducing Sean Peters: A Veteran in the Media Business01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters04:26 The Evolution of Media Measurement and Analytics13:46 Addressing Brand Safety and the Impact of Cookie Deprecation18:52 Strategic Advice for Marketers: Integrating Data and Media23:17 Career Insights and Final Thoughts from Sean Peters26:07 Wrapping Up with Practical Advice and a Look AheadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Esther "E.T." Franklin, the trailblazing Global Chief Strategy & Cultural Fluency Officer at Spark Foundry, a Publicis Media subsidiary of Publicis Groupe, is hailed as an "Advertising Woman of the Year." With over two decades of experience in Chicago's vibrant advertising world, Franklin brings a wealth of insights and innovation. Her journey is a testament to her prowess, earning her accolades like the Campaign US "Inspiring Women" award for her impactful contributions to media planning and buying. Join us as Franklin shares her strategies to navigate a successful career. In this episode, we delve into Franklin's world, exploring and uncovering the lessons she's learned, including: Insights on mentoring and fostering diversity within organizations Navigating the intersectionality of a leader who's female and black. Learn how she carved her path within her organization and championed diversity in data-driven strategiesThe power of diverse perspectives in mass marketingImportance of connection in the creation of consistent, inspired resultsShow GuestEsther "E.T." Franklin is the Global Chief Strategy & Cultural Fluency Officer at Spark Foundry, driving the agency's vision and strategy. Instrumental in shaping Spark's strategic approach, she enhances successful pitches for iconic clients like Macy's, Marriott, Dyers Ice Cream, and Signet. With over 20 years in Chicago's advertising scene, Franklin is recognized as the 2018 "Advertising Woman of the Year." Under her leadership, Spark Foundry earned accolades, including Ad Age's 2022 "Media Agency of the Year." Her pioneering role extends to Spark Plus, grounding strategy in audience identity and cultural fluency, guiding brands to navigate the delicate balance between brand and demand goals. Franklin's unique perspective draws from extensive industry experience, contributing to her recognition in the 2023 Campaign US “Inspiring Women” award for impactful media planning and buying contributions. Support the showJill Griffin is committed to making workplaces more successful for everyone through leadership training and development, team dynamics workshops, and employee well-being programs. Her executive coaching, workshop facilitation, and innovative thinking have driven multi-million-dollar revenues for top agencies, startups, and renowned brands. Collaborating with individuals, teams, and organizations, Jill fosters high-performance and inclusive cultures while facilitating organizational growth. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn
In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising? In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.
EVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business.In the first episode in 2024, we sit down with Keith Soljacich, EVP, head of innovation at Publicis Media to discuss how he uses emerging technologies to create personalized and emotional brand connections. Keith talks us through how he vets and brings technological opportunities, like artificial intelligence, blockchain and XR, to the number of clients that make up the Publicis Media network.Links mentioned from the podcast: The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted WorkRekt Brand Announces Equity For It's HoldersSony, Nikon and Canon Partner to Fight DeepfakesKeith's TwitterFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
EVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business.In the first episode in 2024, we sit down with Keith Soljacich, EVP, head of innovation at Publicis Media to discuss how he uses emerging technologies to create personalized and emotional brand connections. Keith talks us through how he vets and brings technological opportunities, like artificial intelligence, blockchain and XR, to the number of clients that make up the Publicis Media network.Links mentioned from the podcast: The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted WorkRekt Brand Announces Equity For It's HoldersSony, Nikon and Canon Partner to Fight DeepfakesKeith's TwitterFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ashok Sinha is the Senior VP of Corporate Communications at Dow Jones, overseeing global communication functions. In this episode, we discuss:The Value of Storytelling for Excelling in Any FieldImportance of Passion in WorkFocus on Transferable Skills and Building RelationshipsWhy Focusing on Inclusivity and Equity for Diverse Employees is better for businessThe Role of Allyship from Colleagues and Executive LeadershipWhy Self-Identity and Self-Expression Leads to a Successful CareerShow GuestAshok Sinha is the Senior VP of Corporate Communications at Dow Jones, overseeing global communication functions. Before this, he was Senior VP of Corporate Communications and PR at Audacy, a leading audio content company. Ashok has also held senior communication roles at WarnerMedia, NBCUniversal, Viacom, and Publicis Media. He is a board member of the 4As Foundation, which focuses on increasing diversity in advertising, media, and marketing. He holds a Bachelor of Arts from the University of Maryland, College Park, and a Master of Fine Arts in Theater from the California Institute of the Arts. Follow him on LinkedIn Support the showJill Griffin is committed to improving workplace life through leadership guidance, well-being, and impactful strategies. Her executive coaching, workshop facilitation, and innovation have driven multi-million-dollar revenues for top agencies, startups, and renowned brands. Her strategic acumen and perceptive insights contribute to individual and organizational success. Collaborating with individuals, teams, and organizations, Jill fosters high-performance cultures and facilitates growth for leaders. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn
Nous allons plonger nos oreilles dans un univers en plein essor, vous l'aurez compris, celui de l'Audio Digital. Le paysage médiatique évolue à une vitesse incroyable. Les podcasts ont explosé, les assistants vocaux s'invitent dans nos foyers, et le streaming musical s'est inscrit dans notre quotidien. Dans ce contexte bouillonnant, comment les marques parviennent-elles à capter notre attention auditive? Quelles sont les opportunités et les enjeux de ce nouveau territoire sonore?Pour débattre et nous éclairer sur ces questions :
A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ma cosa fa un CEO? Quali sono i segreti per essere un CEO di successo? Abbiamo avuto il piacere di chiederlo proprio al CEO di una grande agenzia. É ora online la masterclass con Andrea di Fonzo, CEO di Publicis Media, l'agenzia media che fa parte di Publicis Groupe - uno dei colossi mondiali quando si parla di marketing e comunicazione. La sua profonda conoscenza nel mondo del marketing, della digital strategy e della comunicazione ci è stata di ispirazione: abbiamo parlato di quanto sia importante creare una squadra affiatata, super-spicy e unita dal valore della trasparenza per affrontare tutte le sfide di una grande azienda; di come gestire lo stress, di metodo e del fondamentale ruolo del mentor.
Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.
Marcus Brown is a master of the big agency pitch. With leadership experience at Rainey Kelly Campbell Rolfe Y&R and Publicis Media working on Merck Consumer Health and Visa Europe, Marcus speaks with complete authority and a depth of knowledge about the intricacies of the pitch process better than anyone. He's now running The Great Pitch Company, which blends all of his showmanship and pitch knowledge into a new business version of a rare single malt, to be imbibed carefully and correctly. He's also the driving force behind the Great Pitch Poll which tracks the pressures that agencies feel over the new business process, so he knows a thing or two about the state of the industry's mental health too. A perfect guest for this season! In this show That's entertainment – the key to winning meetings Big agency growth tactics - learn from the best Be prepared Small things to make a big impact The art of No How to identify great clients How to win when you're losing Why commitment wins How Ai is changing pitch responses Horror stories And the 3 ingredients every agency needs to know before they go for growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join Campaign media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.Campaign's Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.Further reading:Labour attack ads: Keir Starmer's focus on negativity shows ‘gloves are off'Let's hope the pitch frenzy leads to some energised client-agency relationshipsIs a pitching frenzy back after last year's slump? Hosted on Acast. See acast.com/privacy for more information.
"Plus tu vas avoir de personnes qui viennent d'univers différents dans tes équipes, plus tu vas pouvoir toucher une cible large avec ton produit ou service. On est dans des métiers créatifs, même si on est dans les médias et la diversité est finalement un enjeu de performance. Si on veut rester leader sur le marché ça passe aussi par là. Je suis ravie d'avoir rejoint un groupe qui a comme mantra "Viva la différence" et qui aujourd'hui l'incarne."
Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they're helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer. Key Takeaways: Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse Erasing the complexity of wallet setup by allowing people to utilize familiar Web2 credentials in order to participate Revenue opportunities that Web3 and metaverse portals can unlock for brands Guest Bio: Andrew Klein is SVP, Web3 Brand Strategy & Innovation at Publicis Media. In his role, Andrew leads the Web3 brand strategy and ideation for NFT, Digital Collectible and Metaverse experiences. He has developed and launched the first NFT experiences for brands like Campbell's and Macy's. Most recently he co-led the development of the record-breaking Samsung 837x experience in Decentraland. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin
With over twenty years in the industry, Morris has developed a focussed understanding of how insights, innovation and communications touch-points can be leveraged to deliver growth for her clients. Originally from South Africa, her first decade in media was forged in the furnace of FMCG in the UK, with Unilever, Johnson & Johnson and Procter & Gamble. After moving her family to Auckland and taking up New Zealand citizenship, Lee-Ann spent the next decade working with many of New Zealand's leading agencies and brands including Fonterra, Vodafone, Spark and ANZ. Lee-Ann also sits on the Comms Council Media Board and is passionate about making a contribution to the broader industry, in particular to promoting diversity and inclusion in the media sector.
In this episode, our guest is Helen Lin, A catalyst of innovation, a programmatic pioneer, a collaborative business partner, and a fierce believer in diversity and inclusion. Helen Lin is Chief Digital Officer for Publicis Groupe. She is responsible for driving integrated digital solutions from across the organization while leading the holding company's broader digital strategy, partnerships, investment, and negotiations – including representing Publicis Groupe in industry-leading initiatives to continually improve the standards and brand safety on the world's largest consumer platforms. Before her current role, she served as Chief Digital Officer for Publicis Media, overseeing all digital and programmatic strategy, partnerships, investment, and negotiations on behalf of the network globally. She has been recognized as a 2022 UJA-Federation of New York “Industry Visionary,” 2019 ADCOLOR Legend, Campaign US Female Frontier winner, MediaPost Digital All-Star, Adweek Media All-Star, Cynopsis Top Women in Digital honoree, and was recently appointed Vice Chair for the American Advertising Federation (AAF). Outside of the office, Helen is an active board member for Partnership With Children, a non-profit that helps over 10,000 New York City children overcome the stresses of growing up in poverty. Helen earned her bachelor's degree at UCLA and her MBA at NYU. _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support --- Support this podcast: https://anchor.fm/asiansinadvertising/support
This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vital pillar of media strategies for decades, however, this orthodoxy is being questioned in light of an increasingly fragmented media market. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media.The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs.Rebecca touches on a variety of talking points, including:Her product marketing highlight of 2022,Which KPIs she uses to establish whether short and long-term product marketing goals are being achieved,How she prioritizes team goals, and whether there's a degree of flexibility with these goals,The processes in place to achieve short and long-term goals,Which teams she works with most to achieve your targets, and how tasks are delegated,Top tips for building a diverse team with the expertise needed to achieve common goals, andWhat she deems the best practices for developing and managing cross-functional teams.
"I'm quite ferocious in creating some space for people – women, particularly – to say, ‘I worked hard and I deserve it',” says Imogen Hewitt, who, as well as being CEO of Spark Foundry ANZ (a media agency within Publicis Media), is also on the board of the Media Federation of Australia and was awarded Executive Leader of the Year at the 2022 B&T Awards. Unsurprisingly, she says of herself: “I worked hard – that's been the key to my success." In her Pep Talk with host Caroline Hugall, Imogen shares thoughtful and honest insights, including "Nobody else can be weird like you are weird”; plus, the advice she'd give her younger self, the importance of advocating for yourself and where her motivation comes from. This first series of Pep Talk is in partnership with the not-for profit Fitted For Work, which runs work-readiness programs and mentorships for disadvantaged women.
improve it! Podcast – Professional Development Through Play, Improv & Experiential Learning
There you are, on a Friday afternoon - hanging out by the pool and enjoying the fruits of a four day work week. You've managed to get everything done in the past 32 hours, and have an extra day to run errands, hang with family or dare we say, relax?! Sound like a pipe dream? It could just be your new reality. Today we are chatting with special guest Celeste Bell, all about the four day work week. Listen in on this episode to see the benefits and the challenges that come with it, and then how to start trialing this within your organization! On today's episode, Erin and Celeste discuss: Work life balance – myth or not? The biggest desire for employees today – flexibility How to start trialing a four-day week within your organization Ways to approach leadership about implementing a four-day work week More about Celeste Bell: Celeste currently serves as EVP, Head of Human Resources at Deutsch NY, where she leads all HR activities and drives structural and strategic change management initiatives. Celeste has a wealth of experience in building equitable policies, procedures and practices that deliver and positively impact diverse groups of talent. Most of Celeste's career experience was with Major League Baseball, where she was instrumental in the digital evolution of the organization. Prior to joining Deutsch, she handled talent acquisition at Publicis Media. Celeste holds a Bachelor's degree from the University of North Carolina at Greensboro, a Master's degree in HR from New York University as well as a Certificate in HR Analytics from Cornell. She's currently pursuing a PhD in Business at Virginia Tech and interested in pursuing research in the areas of future of work, leadership and diversity, equity and inclusion. Show Links: Want to get your team Hybrid Hyped? Check out this free download The One Thing book Send us a voice message here! Did today's episode resonate with you? Please leave us a review! Connect with Erin Diehl: Instagram LinkedIn improve it! TikTok Improve it! Instagram Improve it! Facebook improve it! website Book a Laugh Break Book a Workshop Email Erin: info@learntoimproveit.com “I love this podcast and I love Erin!!” If that sounds like you, please consider rating and reviewing this podcast! This helps Erin support more people – just like you – move toward the leader you want to be. Click here, click listen on Apple Podcasts, scroll to the bottom, tap to rate with 5 stars, and select “Write a Review.” Then be sure to let Erin know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. That way you won't miss any juicy episodes! Thanks in advance, improve it! Peeps :)
Españoles, el Long Tail ha muerto.Con esta frase demoledora José Luis Ferrero nos viene a hablar del futuro del eCommerce y el retail media. Y lo hace como eCommerce Lead del grupo de agencias más valioso del mundo: Publicis Media.• Las notas del episodio con enlaces e información adicional en: https://producthackers.com/es/podcast/retail-media-fin-long-tail-jose-luis-ferrero-publicis
This week we feature Keith Soljacich, Head of Innovation at Publicis Media. Keith leads the strategic integration of emerging technologies & platforms that power transformative brand experiences across Publicis Media's agencies. He has partnered with Fortune 100 brands like AMEX, MillerCoors, Kellogg's, Disney and PlayStation to create first-to-market digital activations with a uniquely innovative approach.
¿Cómo afecta la evolución del tratamiento del Big Data a nuestro día a día? ¿Qué aplicaciones veremos de esta evolución en el corto plazo para nuestro día a día? ¿Cómo se está desarrollando la incorporación de la mujer al sector del Big Data? De todo ello hablaremos con Rebeca Benarroch, data sciences lead de Publicis Media. Graduada en Estadística y Economía por la Hebrew University of Jerusalem, Rebeca Benarroch ha dedicado mas de 20 años de su vida profesional al mundo de la analítica y la investigación en el campo del Marketing.
AdTech Heroes - Interviews with Advertising Technology Executives
In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industry, with a background in digital display planning. Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue. The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like. We learn how media agencies within the company work with Caroline's team and how she keeps on top of the latest innovations in the industry. We also discover how Caroline filters out the ‘good' innovations from the ‘bad'. Caroline also talks about the concept of the metaverse in detail. Metaverse is essentially a network of 3D virtual worlds focused on social connection, which doesn't really exist yet but is supposed to be the next big innovation in tech. The episode finishes with Caroline sharing what superpower in tech she would pick if she could. It would be a unified customer view to understand and show brands the true impact of their innovative activity. Discover the latest innovations in media by tuning into the latest episode of AdTech Heroes with Caroline Moffat, Innovation Director at Publicis Media. Publicis Media We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com
Stacey is author of two books; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday® and Yes You Can! Everything You Need to Know From A to Z to Influence Others To Take Action. Her books provide practical and immediate skills and techniques that have given thousands the ability to enhance their influence Monday to Monday®. Stacey helps individuals eliminate the static that plagues communicative delivery — to persuade, sell, influence and communicate face-to-face with a clear message. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, Kohl's, United States Army, Navy and Air Force, McDonald's, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week. Learn more about IMS and future sessions with thought leaders like Stacey Hanke: https://ims-online.com/ Timestamps: 0:00 Intro 0:48 How growing up on a farm forges work ethic 2:52 Getting real feedback 6:57 Influence and how to acquire it 8:41 Improving influence during video calls 10:48 Challenges raised by virtual conversations 12:55 Myths around influence 14:29 Why practice is underrated 19:17 Building trust by caring 21:20 Being authentic through consistency 22:44 How to build more self-awareness 26:42 Being your own critic by recording yourself 28:44 The pyramid of the elements that create influence 29:58 Amplifying strengths instead of working on weaknesses 31:37 Resources regarding influence 33:39 30 day challenge
In this Vietnam Innovators episode, here with us are Khiem Ho (Head of Client Solutions at TikTok Vietnam) and Aniq Syed (Deputy Managing Director at Publicis Media) to decipher the TikTok phenomenon and how this video app has transformed the field of brand communication.Since officially launched in Vietnam in 2019, TikTok has quickly become one of the most popular social platforms among young people, shaking up the media and advertising world. Just like a mobile studio, this app allows users to easily create videos, unleashing their creativity and setting new trends. With TikTok, anyone can be a content creator!How can marketers reach their audiences through TikTok? Why is content the most important thing in this market? Listen to this podcast episode with host Hao Tran to find outListen to this podcast episode on YouTube here.and explore many amazing articles at website vietcetera.com.Feel free to leave any questions at vi@vietcetera.com
Gautier Picquet, président de Publicis Media et président de l'Udecam, était l'invité de Christophe Jakubyszyn dans Good Morning Business, ce jeudi 16 décembre. Ils sont revenus sur le verdissement de la publicité suite dans le cadre de la loi Climat et Résilience, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.
Host: Ken Valledy (Partner/Co-founder at Progressive)Progressive helps organisations unlock and commercialise new growth opportunities more rapidly than their competition and more effectively than traditional innovation programmes.The Catalysts Podcast focuses on the key benefits of corporates and startups working together and how these partnerships can become a catalyst for change for the future. In each episode we will discuss a key topic area behind these partnerships with either a startup or a senior corporate stakeholder.In today's episode, we look into a subject that has been long overdue on this podcast and that is the role of the Agency in helping to bring corporates and start-ups together. At one time and in some circles, the agency was known (along with corporates and start-ups) as the 3rd leg of the stall, an invaluable player in delivering successful corporate/startup partnerships. However, this role has struggled to define itself over the years, with the role of many agencies now being sometimes misunderstood, sometimes mis-under-appreciated and sometimes not even considered. So what is the role of the agency, what unique skills can they bring to the table and what needs to be done to bring the agency back into the discussion?To help me in this quest, I am really pleased to have as our guest Jim Kite, former Global Head of NextTechNow and Global Partnerships at Publicis Media and now founder of Tech Pilot Limited, a company that helps agencies and corporates on how to commercially position early stage innovation, from initial tests to long term relationships. Jim's contact details:Email: jim@thetechpilot.netLinkedIn: https://www.linkedin.com/in/jim-kite-0672a12/To find out more about Progressive, please contact us on:Email: Ken@thisisprogressive.comWebsite: https://www.thisisprogressive.comLinkedIn: https://www.linkedin.com/company/18066213/admin/Twitter: https://twitter.com/Progressive_HQ
Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses.
Thore spricht mit seiner Kollegin Alexandra Joy aus dem Blueprint Team und Melissa Grimm (Publicis Media) über die Vorbereitung, den Ablauf und die Unterschiede bei der Blueprint Zertifizierung. Aber auch über die Vorteile für Agenturen, Firmen und Bewerber.
Saison 3 - Episode 1 : Le Petit Explorer revient pour une 3ème saison ! Très concentrée sur les thèmes du marketing, de la technologie, et de la communication cette saison 3 est dédiée à celles et ceux qui font des marques ce qu'elles sont aujourd'hui. Marketing, stratégie, communication, création, événementiel... Nous irons explorer ensemble tous les métiers qui se cachent derrière ces secteurs très en vue. Je suis d'ailleurs ravi d'introduire cette saison 3 avec Léa, recruteuse chez Publicis Media ! Avec elle on va parler (entre autre
Eric Frankel CEO and Co-Founder at AdGreetz https://www.adgreetz.com/ https://www.linkedin.com/in/eric-frankel-bb79666 AdGreetz is the industry's only ad-tech/martech personalization platform: empowering brands, agencies and ad platforms to build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds or thousands of smart, hyper-personalized, data-driven, relevant, video and display ads (versus a generic, traditional, much less-activating version) delivering to 26 channels via our omni-channel solution enabling personalization at scale (Facebook, YouTube, Instagram, Google AdWords, programmatic, TikTok, LinkedIn, DV360, Twitter, Snapchat, outdoor, display, premium video, print, SMS text, brand website, point of purchase, OTT, in-app, email, on-pack) recently named a Programmatic Power Player by AdExchanger (along with Publicis Media, Verizon, Roku, IBM Watson, Epsilon) utilizing all forms of PII and GDPR-compliant data (brand, geo/browser, cookies, third-party, social, real-time, publisher, contextual, user-generated, weather, decisioning platforms) and unlimited ad formats (display, GIF, video, banner, et al); deploying in 30 languages to 23 countries integrated with all major social media platforms and most publishers/DSPs (via our proprietary, patent-pending ad-tech platform AdChef™) and utilizing AI/machine learning to optimize creative, trafficking and every aspect of a campaign in real time, ensuring delivery of the most engaging and activating ads to the right person at the right time in the right location on the right channel in the right format -- while saving brands significant media expense utilizing all forms of creative/content (original or re-purposed live action, animation, graphics, voice over) partnered with more than 100 major brands, agencies and ad platforms, including: : Amazon, Google, Facebook, Twitter, Kroger, Costco, Rakuten, Flipkart, Nestlé, BMW, Sotheby's, Publicis Media, PHD, OMD, Interactive Avenues, Intel, Adobe, LG, Lenovo, Dell, Zalando, JustFab, West Elm, Forever 21, P&G, Coca-Cola, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Post Holdings, Toyota, Acura, Disney, DirecTV, The Wall Street Journal, the NFL, HBO, NBC, ABC, Hearst, Universal Pictures and many more
Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years?Jess Simpson is the Senior Vice President of Verified Tech and Identity at Publicis Media. With 16 years of experience in marketing and product strategy, advertising technology, customer-centric platforms, and thought leadership, Jess is the driving force behind the verified and consulting teams within her company. Her job comprises structuring business and technical strategies, business use cases and requirements, privacy by design frameworks and architectures. In her spare time, she listens to podcasts to stay on top of her data and tech game. If you want to hear about Jess' predictions for the future of identity and tech, make sure you tune in to Infutor's latest episode of Identity Revolution as she breaks down four major concepts that will, according to her, create a shift in the data and technology space.
As Global Brand President for Starcom Worldwide and member of the Publicis Media global leadership team, John Sheehy leads a global media agency focused on the power of Human Experience, fueled by the convergence of media, technology and creativity. In his role, John is responsible for global brand vision, client partnerships, product excellence, and culture, all driving the design of experiences people want and actions brands need. Prior to joining Publicis Media, he was President of Global Operations at Starcom Mediavest Group, where he oversaw top client accounts and provided strategic direction and alignment spanning emerging and core markets. In addition, John served on the Global Product Committee, Global Content Practice and helped steward overall performance and growth. Previously, John dedicated two decades to the Leo Burnett Company, where he served on both the U.S. and global executive boards. During this time he lived in Chicago as well as abroad in Mexico and London, honing his true passion and skill for client service with key relationships like the Kellogg's business – a company with whom he still works closely today.
While we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week's episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. Our guest is Jason Smith, President, Diversified Investments at Spark Foundry, a unit of Publicis Media. Jason is twenty-year veteran of the agency world with time as Horizon and Mindshare. He joined Spark Foundry earlier this year in a newly created role In our chat, he speaks to the imperative of media investment around the increasingly diverse U.S. consumer population. He says one of the barriers to investment is the under representation of diverse groups in panels and other audience planning measurement methodologies. This is a very open and direct on the need and outlook of real change in the advertising business. Great conversation. Thank you Jason. And thanks to our sponsor Mediaocean for supporting this podcast. And thank you for listening!
Zara Bryson is a Strategy and Innovation Director at Publicis Media, one of the four solutions hubs of Publicis Groupe, comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices to deliver client value and business transformation. Zara’s self-confessed love of maths and a degree in law has made her a collaborative, strategic, problem-solver. She values lifting others up, encouraging curiosity and fostering a compassionate, fun, growth mindset culture. Zara is the current Head of Purpose and Impact at Bloom UK, a volunteer-led network of women in the communications industries, championing their ‘real voices’ and focused on spearheading positive industry change and paying it forward to the next generation. She founded a biweekly podcast - ‘Who's Next with Zara Bryson’ - to shine a light on brilliant women to champion them, and for others to learn from. Each guest pays it forward to someone they personally find an inspiration. Zara received the WACL - Women in Advertising and Communications, London - Future Leaders Award in 2018, and was recognised as a ‘Kindness and Leadership 50 Leading Lights’, part of the Women of the Future Programme in November last year, recognising the contribution of kind leaders to business, the economy and society. ------- For more details on how you can enter or nominate someone for the 'Kindness & Leadership 50 Leading Lights' list, part of the Women of the Future Programme, please visit: https://www.kindnessrules.co.uk For more information on the Women of the Future Programme and initiatives, please visit: www.womenofthefuture.co.uk
Allyson and Devon go deep with Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload. Get more information at nohype.neustar. --- Send in a voice message: https://anchor.fm/no-hype/message
In this episode a feature interview with Alison Tyrrell. Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content, Brand Marketing & Media at Spark Foundry, an agency within Publicis Media. Alison works with brands to help them identify their narratives and connect with their audience through award winning marketing throughout the customer lifecycle. Alison's 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, UBS & Marriott, plus boutique fashion, food, and music brands. In our extended interview we discuss content marketing, how to connect brands with their audiences with content, and marketing trends to watch such as the growing role of audio in search marketing. Plus, in Part Two, Mark Sage from the Augmented Reality Enterprise Alliance previews the 2021 ARVR INNOVATE conference and how AR is providing marketers with new ways to build engagement with audiences. Presenter: Alex Gibson Producer: Kamila Lewandowska
This week on #TheBraveMarketer Podcast, John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions. John Nolan is Managing Director of APEX Content Ventures for Publicis Media. Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at Production Group All3Media where he worked with Agencies and Advertisers to create content. In this episode of The Brave Marketer Podcast, we also discuss: Pursuing work that's difficult, dangerous and disruptive The relationship between advertisers and content producers Social justice and impact driven media projects This week's Brave Pick of the Week is Tresorit. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next Adform's Co-Founder and host Jakob Bak is joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5. With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition. Navigate the episode: 03:05 for Joanna Burton 12:45 for Tom Kershaw 20:50 for Jess Simpson Want to Learn More? To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you. The Effortless Modern Marketing Podcast is produced by Adform. This episode was produced by Alex Berger. Post Production by Niels Poulsen of JAM Audio Post Production. Our Host was Adform's Jakob Bak. About Today's Guests: Jess Simpson, SVP, Verified Tech & Identity Publicis Media In her current role, Jess Simpson leads Publicis Media's Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe's media clients in a privacy-first context. Tom Kershaw, Chief Technology Officer Magnite Inc. As Chief Technology Officer, Tom is responsible for the oversight of all aspects of product development, platform strategy and operations, and product design, as well as oversight of Magnite's engineering capabilities. Prior to the merger with Telaria, Tom held the same position at Rubicon Project. Joanna Burton, Chief Strategy Officer ID5 Joanna Burton is Chief Strategy Officer of ID5, the shared identity infrastructure, with a remit to help drive revenue, strengthen partnerships with premium publishers and accelerate the company's international expansion. She joins from SpotX, part of RTL Group, where as VP European Strategy she helped grow the business across Europe and into new areas such as Connected TV.
Gautier Picquet, président de Publicis Media et président de l'Udecam, était l'invité de Christophe Jakubyszyn dans Good Morning Business, ce mardi 1er avril. Il évoque les enjeux de l'application de la nouvelle réglementation sur les cookies qui inquiète le secteur de la publicité, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.
Ce jeudi 1er avril, Sandra Gandoin et Christophe Jakubyszyn ont reçu Damien-Jean Coquin, fondateur d'IZI Family, Benjamin Suchar, fondateur de Worklife, Gautier Picquet, président de Publicis Media et président de l'Udecam, Jacques Biot, président du conseil d'administration de Huawei France, et François Asselin, président de la CPME, dans l'émission Good Morning Business sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.
Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's career in media and agencies, the different aspects of creative strategy, launching new products, and how campaigns can work effectively across different channels.
Kevin is an Associate Director of Strategy for Spark Foundry. He is a focused planning professional orchestrating internal, and external collaborative efforts in support of campaign goals across Video, Digital Display, Paid Social, Print, Search, and Out of Home. Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. You can learn more about Kevin here, https://www.linkedin.com/in/kevin-rambudhan-69458a7b/ --- Send in a voice message: https://anchor.fm/smallbusinessleadership/message
Quelle année folle que la nôtre ! Comment le secteur du luxe fait face ? Comment s'inspirer aujourd'hui de l'effervescence créative des années 20, dont nous fêtons le centenaire ? Ces années-là, on s'en souvient toujours parce qu'elles ont marqué durablement la culture contemporaine. Que restera-t-il de tout ce que nous vivons ? Les crises que nous traversons peuvent-elles être une source inspiration pour les grandes marques de luxe ? A quoi ressemblera le luxe demain ? Stéphanie Jolivot, directrice Business Intelligence du Pôle Luxe chez Publicis Media, est l'invitée de cet épisode spécial Paris Luxury Summit du Planning.
Quelle année folle que la nôtre ! Comment le secteur du luxe fait face ? Comment s'inspirer aujourd'hui de l'effervescence créative des années 20, dont nous fêtons le centenaire ? Ces années-là, on s'en souvient toujours parce qu'elles ont marqué durablement la culture contemporaine. Que restera-t-il de tout ce que nous vivons ? Les crises que nous traversons peuvent-elles être une source inspiration pour les grandes marques de luxe ? A quoi ressemblera le luxe demain ?Stéphanie Jolivot, directrice Business Intelligence du Pôle Luxe chez Publicis Media, est l'invitée de cet épisode spécial Paris Luxury Summit du Planning.
Has advertising, in the age of programmatic placement, big data and hyper-personalisation, lost sight of the “big creative idea”? Christian Ward talks to Michael Miraflor, a marketing consultant whose previous roles include Global Head of Futures & Innovation at Blue 449, a Publicis Media agency. He currently sits on the Board of Directors of the International Radio and Television Society and is a contributor to MediaPost and Luxury Daily.
Jared Gaon, creator of the famous @JordanJamming Twitter Page and strategist for Publicis Media, joins the show to talk about his recent tweet that was picked up by Barstool, how he spoke with Michael Jordan's manager about the Jordan Jamming Twitter, and breaking down Kyrie Irving quotes out of context. Oh and HAPPY BIRTHDAY TO FORMER NET BIG MAN AARON WILLIAMS! See omnystudio.com/listener for privacy information.
"I would finish those classes and people would say, "Hey, so now I understand that I should save and invest, but where?" The "but where" question was always there. And then, one day, I was like "Guys, what if I start a firm to help people invest their funds?"" - Dr. Tayo Oyedeji (Founder & CEO, Overwood). In May 2016, Dr. Tayo Oyedeji decided to resign from his role as the Head of Publicis Media’s Africa business, where he was responsible for 756 employees in 34 countries. He resigned, retired at the age of 40, and returned to Nigeria. During his retirement, Dr. Tayo taught personal finance classes across the world, and it was while delivering those classes he uncovered something which led him to start Overwood, an investment firm. On this episode, Dr. Tayo talks about how Overwood was birthed and its mission to ensure that Africans are able to save, invest, and never lose their money. He also talks about growing up relatively poor in the small town of Ogbomoso in Oyo State of Nigeria, losing his father when he was about 18 years old, leaving his passion for music to pursue a career in finance and investments, as well as how following one's passion could turn out to be irresponsible sometimes. *** If you enjoy the podcast, could you kindly leave a short review on Apple Podcasts/iTunes? Your reviews go a long way in helping us do better and convincing hard-to-get guests; it takes less than 60 seconds to complete. Follow Origins Africa: Twitter: twitter.com/originsaf Instagram: instagram.com/originsaf Facebook: facebook.com/originsafrica Youtube: youtube.com/originsafrica
Pursuing Greatness - Master Your Health, Business, Love & Spirit
Want to learn more about personal development and living your best life? Check us out https://www.pursuinggreatnesspodcast.comEnjoy the show? Support us by sharing this episode with your friends and subscribing to the channel for all our upcoming interviews and episodes on becoming successful, realizing your potential, and living your best life.************************************************************************EPISODE SYNOPSISIn this episode I interview Bill Carmody. Bill Carmody is a TEDx Storyteller, Former Contributing Writer for Inc and Forbes, Published Author, Millionaire and Highly Successful CEO but comes to us today to talk about none other than relationships. Bill brings some insightful wisdom on Love, Family & Relationships and living your best life, so strap in, grab your pen and paper and enjoy the show.CATEGORY: Love, Family & Relationships************************************************************************GET INVOLVED, CONNECTED & EDUCATEDLEARN -- Want to learn more about personal development and living your best life? Check us out https://www.pursuinggreatnesspodcast.comLEARN -- Want to achieve financial and time freedom by learning real estate investing? Check out our real estate investing podcast at https://www.therealestateinvestingclub.comWATCH -- Want to watch our YouTube channel? Click here: https://www.youtube.com/channel/UC5VdXsdmf6iuH4Q37lN_1hg?sub_confirmation=1READ -- Want book recommendations? Check out our list of the best books on personal development: https://www.gabepetersen.comLISTEN -- Want to listen to our wisdom Podcast? Go here: https://pursuinggreatness.buzzsprout.com************************************************************************GUEST RECOMMENDED BOOKSThe 5 Loves Languages - https://amzn.to/2EPsURKMoney Master - https://amzn.to/3luohNI************************************************************************ABOUT THE GUESTBill Carmody is a TEDx Storyteller, author and a Professional Certified Coach (PCC) with the International Coaching Federation (ICF). When he is not supporting his clients and dear friends in their relationships and careers, he delivers powerful week-long trainings for marketing and media companies such as WPP and Publicis Media. Bill founded and exited two multi-million dollar award-winning marketing agencies, one when he first got married and the second after the birth of his second child. Bill had the honor and privilege to interview celebrities such as Tony Robbins and Sir Richard Branson. Bill also had the distinct honor of supporting the public speaking training skills for members of the Brexit team. If you would like to know more about him, please connect with Bill on LinkedIn or follow him on Twitter @BillCarmody. For your free 1-hour coaching session, go to BillCarmody.com/coaching for details.Website: ThreeRulesofMarriage.com**********************************************************************ABOUT PURSUING GREATNESS THE YOUTUBE SHOW AND PODCASTPursuing Greatness is an interview based podcast and YouTube show where high performers and people from all walks of life share their best advice, greatest stories, and favorite tips in the art of success, flourishing and living your best life. Join us as we delve into every aspect of pSupport the show (https://paypal.me/GabrielWPetersen?locale.x=en_US)
Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She is also co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action. Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, McDonald's, Publicis Media, Nationwide, Boeing, US Cellular, Discover, Oracle and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide. “because your name is on your company and you are the face of the company… I really think you need to get feedback on how people experience you, how you treat your team, how you interact with your clients whether that's in person or virtual. I really do believe you need to start recording yourself and watch the playbacks. Give yourself a real close look at how people experience you because you can have the best product, if you can't communicate it in a way that people can't understand it, if you can't communicate in a way that people trust you and you make them feel like they are connected and engaged with you through your delivery does it really matter how great your products are? It still comes down to the experience people have with you. Don't rely on how you feel that experience is like for others around you, take a look through their eyes, through their ears and get feedback from people that you know I going to tell you the truth ”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7yw
Publicis Media’s Helen Lin joins IAB’s Sheryl Goldstein to discuss agile marketing in the COVID world. See acast.com/privacy for privacy and opt-out information.
GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability. See acast.com/privacy for privacy and opt-out information.
In this world of video calls, never forget that you’re always on camera. In today’s episode of All Business with Jeffrey Hayzlett, we talk with two experts about never going off air, how to always act like you’re on camera and the impact it creates. Our first guest says the moment of caring is over and now it’s for businesses to help. Shenan Reed is the president of Publicis Media, where she helps manage media accounts for some of the most prestigious brands. Shenan and Jeffrey talk about how fast big brands are pivoting their messages, where consumers seem to be spending and why she sees advertising is a service. She also talks about how to get personal when we’re apart, how the economy and the pandemic is affecting women disproportionately, and why she’s optimistic for the future. Influence is something you hear a lot about, but it’s more than people in your social media feed peddling products. Stacey Hanke, Founder & CEO, Stacey Hanke Inc., says there are levels of influence and it takes work to get to the level you need to be. True influencers have to be authentic and consistent – which falls in line perfectly with the “Monday to Monday” aspect of her book. C-Suite Supplies: https://c-suitesupplies.com/ C-Suite Loans: https://www.c-suiteloans.com/ Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices
“Influence is an ability to have someone take action long after an interaction” Stacey Hanke Influence is… Messaging and body language Being consistent Being authentic Partner with the right people Being confident THREE AREAS OF CHALLENGE Lack of self-awareness Lack of brevity Unaware of body language Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She is also co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action. Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, McDonald’s, Publicis Media, Nationwide, Boeing, US Cellular, Discover, Oracle and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week. Please check out our sponsors – 2 weeks only $49.00 https://www.vulcan7.com/pathtomastery Check out all David’s Coming Events on www.davidsevent.com YouTube https://www.youtube.com/user/hillteam17 Free Audible Book www.davidsfreebook.com Facbook – Please follow and join my Group https://www.facebook.com/groups/ptmastery/ LinkedIN https://www.linkedin.com/in/davidihill Advocare Products – Health & Nutrician www.LiveLongerSmarter.com
Ci sono modi diversi di intercettare un consumatore. Alcuni spingono sull’impatto immediato, altri lo accompagnano nel customer journey, proponendogli contenuti affini ai suoi interessi e integrandoli nel contesto di fruizione, in modo che sia lui stesso a scegliere di entrarci a contatto. Questo secondo approccio è possibile grazie alle sinergie tra content marketing e native adv. Ma quali vantaggi genera? E come massimizzarne l’efficacia?
I get to talk to the irrepressible Tom Goodwin, Head of Futures and Insight at Publicis Media on operating business, digital transformation and startups under the shadow of the Coronavirus, why the smart home is really dumb, the problem with FOMO and technology, and how he wished he had invented the e-scooter.
ClipScribe is a great tool for creating subtitles and captions as well as design and layout for videos for YouTube and all social media platforms. A survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media. We've started using ClipScribe as part of a video creation service offer here at Sheryl Plouffe Media Inc. and it's proving its prowess time and time again. About ClipScribe: ClipScribe makes it easy to turn any video into attention-commanding subtitled social media and blog content. ClipScribe automatically creates subtitles for any video and then the ClipScribe designer makes it easy to add those subtitles to your video along with headlines, countdowns and branding. Additionally, ClipScribe turns your video into written content by automatically formatting your transcription into written paragraph form for posting to your blog or website. Watch the full episode on YouTube here: https://youtu.be/BvuVkCPM0rY --- Send in a voice message: https://anchor.fm/sherylplouffe/message
As someone who immigrated to the United States and became a citizen, Publicis Media, Americas, chief executive officer Tim Jones has a personal connection to the diversity and inclusion (D&I) issues making headlines today. That connection, and his belief in our founding doctrine of embracing all people, are clear through his participation in organizations such as Autism Speaks, for which he’s a member of its board, and myriad programs instituted at Publicis. Jones, will be inducted in to the Advancing Diversity Hall of Honors conducted by MediaVillage on January 8 at CES, along with seven others who have stood out by accelerating the move from advocacy to activism. Jones, who serves as a conduit for many of diverse voices at the agency group, aims to ensure he amplifies their messages throughout the organization to drive real action. He loaned his voice to this Advancing Diversity podcast episode with E.B. Moss, head of content strategy for MediaVillage, discussing both his origins and the origins of some of Publicis Media initiatives created to help diverse talent get hired by our industry and be heard – and why they strive to even take that message to Washington, DC, as well.
Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between.Her client list is vast from Coca-Cola, FedEx, Kohl’s, United States Army, Navy and Air Force, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx.She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, SmartMoney magazine, Business Week, Lifetime Network, Chicago WGN and WLS-AM. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide.Learn More: www.staceyhankeinc.comThe Art of Authority Podcasthttps://businessinnovatorsradio.com/the-art-of-authority-podcast/
Helen Lin, the Chief Digital Officer for Publicis Media, get things done. Big things--and that;s why she's a 2019 ADCOLOR Legend Award winner. She's catalyst of innovation, a pioneer of programmatic, a collaborative business partner, and fierce believer in diversity and inclusion. Listen for a glimpse of her legendery flow. #TakeAStand
Contact info Stacey Hanke Founder and Communication Expert (o) 312.955.0380 stacey@staceyhankeinc.com www.staceyhankeinc.com Bio: Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She is also co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action. Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, Kohl’s, United States Army, Navy and Air Force, McDonald’s, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide. Learn more about your ad choices. Visit megaphone.fm/adchoices
This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise This week's edition of The MadTech Podcast was recorded in front of a live audience in Singapore, with special guests Mike Chowla, Senior Director of Product Management, PubMatic; Janet Leung, Director of Product, Publicis Media Precision APAC; and Stefen Kyaw, Digital Marketing Lead, GrabFood, discussing in-app advertising and movements by Google. In this week's episode:– Will Google will restrict third-party tracking capabilities in Chrome, and could be a move to protect their search business over their advertising business?– Google's implementation of unified 1st price auctions and regional differences in PMP & closed environment popularity.– Value of in-app advertising for brands, how innovative technology solutions can address brand concerns and opportunities within diverse gaming audiences.
MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
For almost a decade the bible on media consumption trends across 40 different countries has been the Global Media Intelligence Report. With some 500 charts and benchmarks and analyses it tracks, for example, which devices are hot, how audio compares to video, where print is more popular than game consoles or even how big social media is in, say, China versus Spain. The full report, which polled 16-64 year old internet users, is available to Publicis Media clients, or eMarketer subscribers, but for Episode 26 of Insider InSites, Charlene Weisler and E.B. Moss sat down to talk about the findings with two of the experts. Hear from report author, Karin von Abrams, eMarketer Principal Analyst, on changes this year vs last; and Kelly Kokonas, EVP Global Data Strategy, Technology and Analytics for Starcom, who provides interpretation and application of the findings which marketers will want to heed. We discuss: China - on the bleeding edge of change Media overload Total media usage may stay constant but which different formats are thriving and which are declining Data Deluge Smartphones are paramount Advertisers on creating experiences that are empowered by the smartphone Tablet use is declining among adults, but who's still tapping in? Social Media rules and disrupts Radio and Print have transformed, so the worst is (generally) over.
Shann Biglione recently moved to New York as the Head of Strategy at Zenith after five years in China, including a stint as CSO of Publicis Media. And he's French. With an Italian last name. So what are all these places like to work in? And what's happening with strategy in media agencies right now? We discuss: - How to deal with someone saying, "We don't need strategy" - What it's like to work in China and New York - The importance of doing - Why Shann loves people who ruffle feathers (P.S. Ask him for a job using "Feather ruffler" in the email subject line) - How working in different countries teaches you - Communications Planning vs channel planning You can find Shann at https://twitter.com/LeShann For more Internet: http://www.twitter.com/markpollard http://www.instagram.com/markpollard http://www.sweathead.co
Stacey Hanke dives into the journey of gaining and maintaining influence throughout your life. Do you have it? Are you sure? Explore "Influence" and how respect plays a role. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com** BIO of Stacy Hanke (pronounced Hun-key): Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She is also co-author of the book;Yes You Can! Everything You Need From A To Z To Influence Others To Take Action. Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, Kohl’s, United States Army, Navy and Air Force, McDonald’s, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide. LINKS: https://www.facebook.com/StaceyHankeInc?ref=hl https://twitter.com/StaceyHankeInc http://www.youtube.com/staceyhanke http//www.linkedin.com/in/staceyhanke Books Stacey Recommends: Real Leadership by John Addison Talk Like Ted by Carmine Gallo Mastering the Complex Sale by Jeff Thull READ THE FULL TRANSCRIPTION of the EPISODE HERE (or download the pdf): **IMPORTANT: This podcast episode was transcribed by a 3rd party service and so errors can occur throughout the following pages: Mike: Welcome to The RESPECT Podcast. I'm your host, Mike Domitrz, from mikespeaks.com, where we help organizations of all sizes, educational institutions and the US military create a culture of respect, and respect is exactly what we discuss in this show. So, let's get started. And welcome to this episode. We have a friend of mine, a very close friend, a really special, amazing person with a ... with just a brilliant mind and a cool energy source around her all the time. Stacey [inaudible 00:00:29] is the author of the book, Influence Redefined: Be the Leader You Were Meant to Be Monday to Monday, which ... such a brilliant statement, by the way. I love the "Monday to Monday" 'cause most people think Monday to Friday. Her team works with directors up to the C Suite for companies, including FedEx, General Mills, [inaudible 00:00:45], Nationwide, and Kohl's. Mike: Stacey, thank you so much for joining us. Stacey: Welcome. Thank you for the introduction. I don't know how I can top that. Mike: Well, let's dive into that introduction for a second. Stacey: Yeah. Mike: Some people listening are going, "What's a C Suite?" So, will you explain what you mean by when you're working with a C Suite? Stacey: Yeah. So, it's anyone from the CEO and their executive team. Mike: Okay. So, the highest level of the organization. That's where you're working with people, and you deal a lot in influence. That's your expertise. That is your subject matter. How does influence and respect ... how do they ... do they have a role together? And, if so, what's that role? Stacey: I was thinking about this before you and I hopped on this call because there's so many, to me, so many layers. So, I'm gonna just make it super simple to start, and then we can see how far we want to dive into it. When I look at influence, influence means, to me, is someone who really cares, puts in the work, the discipline, to make sure that their messages are clear, to make sure how, when they interact with someone, no matter if that's over the phone or in-person, they truly are designing a message that is important to what that listener's experience level is and knowledge level is with their topic. That's the message inside. The other side of influence, to me ... and this is ... I'm gonna get to where this respect ties to it. Is someone who really thinks through, "How does everyone experience me?" And that's all delivery. "Do I come across as I truly care, that I care about what is important to them, that I can build trust with them?" Stacey: And when those two are not consistent and they start to collide, I think we start really not thinking about respecting people's time, respecting people's choices. I always say to our participants, "Even if you host a meeting, whatever that meeting looks like, that doesn't mean people have to listen to you." I think you have to do the work to respect that, A, they showed up, and, B, they cared enough to be there in your presence. You've got to respect their time, and that's where I see there's a lot of correlation with your topic and my topic on influence. Mike: Yeah. And I think it's a struggle for people because influence is also ... authenticity's really important to it, right? Stacey: Yeah. I think the authenticity ties to the delivery piece that you don't just turn on your personality, your energy level, that you're suddenly different than what you are day in and day out. That, to me, is where the authenticity comes into play. Mike: And that's respecting your true expression. Stacey: Yeah. Mike: Your true self is the most authentic expression you can give to the world. If you're not giving that, you're holding back. You're not respecting your brilliance. You're not respecting your voice. You're not respecting what you have to give to the world. Stacey: Yeah. So, you're taking it from a different angle, where, really, it is first about your own respect and then taking it to who you're trying to convince, who you're trying to influence, who you're trying to build trust, connect, and engage. I think there's the other piece to this, and this ties to the consistency. I've seen it many times with my clients, where I'll see them as a leader, them interacting with their team, and it seems that they're really putting in a lot of thought and care to that group. And then I'll overhear them in another conversation with someone who might be higher up than they are or the same level that they are, and suddenly, the conversation is different than what they just told their peers. Mike: Do you think that happens because of fear? Do you think I talk to people differently out of fear? In other words, I talk to the same horizontal level in an organization and below as me- Stacey: Yeah. Mike: -'cause I don't have fear at that level, and I- Stacey: I think- Mike: Or maybe only below, right, in a hierarchy. Stacey: Yeah. Mike: But somebody at my level or above, I fear their judgment 'cause of how that can impact me getting back, higher up that ladder, so I'm not truly authentic [inaudible 00:04:32] myself out of a fear. Is that possible there? Stacey: Yeah. And then I think it ties exactly what you were just starting to say. Then you start disrespecting your authenticity, which, to me, is the same thing as disrespecting your consistency, that people are guessing who shows up from conversation to conversation to conversation. And, to me, that ties all to respect. I mean, you and I both know. We ask ... we always work with our participants, asking them, "How do you want to come across every day of the week, no matter who it is? What are some adjectives that come to mind?" And believe it or not, as they're throwing out "credibility," "confidence," "knowledge," "authenticity" and I'm waiting for "trust ..." I'm waiting for it, waiting for it. And maybe one person will throw it out, and if they don't, I give it to them. And I always turn to them and say, "Every one of you should write that down because, let's face it, if people like you, they'll listen. That has no influence around it. When people start trusting you, they start respecting you." And that, to me, is where influence comes into play. Mike: That's really powerful, and I've fallen guilty of it because I think, "Oh, I don't want to say the wrong thing," right. And so, I'm very aware of language because, in my line of work, the wrong word can actually do harm- Stacey: Yeah. Mike: -to survivors and to others, but what you can make the mistake of doing, then, is thinking, "I need to sensor all my language" versus "I just need to be me. I know that this over here could do harm. I'm not gonna say that. So, stop censoring everything I'm saying." And I think a lot of us in society do that. We censor ourselves because we're afraid the true us won't be accepted, and in doing that, we lose trust. To me, it's amazing. There are people that we will disagree with, vehemently, their values, but millions will follow them because they're consistent. They know that they're getting with that person. Politically, this is so true. There are people that follow certain politicians- Stacey: Yeah. Mike: -because they're so consistent. They can trust them even if they don't agree with all lot of what that person ... they'll ... "I can trust them. I can trust that person." And so, I think what you're saying is so true, and we all forget about, one, the consistency. And those people are willing to say what needs to be said in their mind. I'm not saying it's the right thing to say, at all- Stacey: Right. Mike: -but what they believe needs to be said, they say it, and they're consistent about that. Stacey: And this is the part ... if anyone right now is watching this and they're thinking, "Oh, come on. It's common sense. I know that." Isn't that what is, in life, the most difficult? It's the common sense. It's not the common practice, and, to me, when ... what really wanted me to get on this podcast with you is when you think about respect, it's a word that's been around forever. But as we live in this world of noise and there's tons of messages coming to our plate, we're all ... I think we all fall into that fear of saying the right thing, doing the right thing, that, suddenly, we lost the 101, the basic 101, that I'm guessing most of our parents have taught us, and that's just "Be true to yourself. Respect others, no matter who it is. And make sure that 'To be true to yourself' means you're consistent." No one is ever guessing who shows up, and the minute you start affecting that, people start doubting. Stacey: But if you're consistent, you will eliminate all doubt in your listener's mind. Mike: Yeah. And what I loved ... this weekend, I was at an event where we were hearing some speakers, and the person was talking about personal branding. And it was so interesting because what the expert said was that personal branding was personal self-expression. And what most- Mike: -people make the mistake of thinking is personal branding is "this brand I have to create that sells" versus understanding that personal branding is actually the ultimate example of personal self-expression, that you fully express and that you are you, so I know what I'm gonna get with you. I know your brand. Then I'm gonna align with the you that I know is always gonna be true, and I want that. I want that. So, yeah, you might lose some friends over here. You might lose them, but you're gonna gain the friends that align with you. And I think that's the fear that, if we truly are self-expressive and consistent in that, we're gonna lose some people, but you're gonna gain. Like, in the world of business, you're gonna gain clients that are so in-tuned with you, you're gonna be with each other forever. Stacey: It's so true. You're starting to ... and I think this applies to our personal life and our professional life. I'm just going to throw out Facebook for a moment, only because there was a conversation with one of my clients about it the other day. And he was saying ... he was like, "I can't stand Facebook. I don't like being on it," he goes, "because everyone's life is so great. Everyone is just having such a great day." He goes, "Are you kidding me? Who would ever put on Facebook 'I'm just not feeling well today?'" And we all have it, right? So, that's one example of we now live in this culture, where, I said earlier, there's a lot of noise, and we're always trying to fit in with that next group, with that next crowd. And does it tie in with we're afraid of what to say or are we losing that authenticity or sitting back or trying to watch everyone because now we can see people more often through social media? Get back to the basics. Get back to ... [inaudible 00:09:31] you know I love country music a lot, and there's that Tim McGraw song that is "Humble and Kind." Stacey: And if you listen to the lyrics, they're so simple, but we just have forgotten it. And a lot of those lyrics tie to "Respect the people that are around you." I come in from an angle, "Respect their time." Every time they come to listen to you, make it the best 10, five, 20 minutes that they always feel like you don't waste their time. You always give them an action step because that's the purpose of the conversation, and there's always some value. There's always some value proposition that's ties to it. If you could do those three things, I bet people look at your name, when it appears on their Outlook calendar in the morning, a little differently, meaning, "Okay. I don't even have to bring my technical gadget. Mike will make all use of time that is my value, and he'll be done in 20 minutes, as he promised." Mike: And I love that 'cause that's all about respecting their time, and before, we were talking about making sure we're being ourselves in that moment of respecting their time, that we're truly saying what needs to be said. And that reminded me of a quote I heard this weekend. It was from Jason Gold, but he said, "Authenticity is what is left over when you stop trying to manage impressions." Isn't that powerful? Which is what you were just talking about. We're all over social media trying to manage impressions, which means we're not ourselves. Stacey: We're not, and we're just ... we're losing that. We always use the line with our clients, the ones that are ... we have a lot of clients that are virtual. I'm sure our listeners understand that, and I had a conversation this morning with a client. And she said, "We've relied too much on it that we're starting to get lazy when we really could have a live webcam conversation or not." I said to her, "Maybe it's something as simple as telling your folks, your team, to hang up the email and pick up the phone." I know it seems like such an ancient concept. Or, turn on your webcam. That, to me, is another way for them to see your authenticity, another way to respect their time. You're just ... you're putting that extra effort versus anyone else out there that sends a quick text, and in the bottom of the text, it says, "Excuse my typos." Mike: Oh, I just had somebody do this the other day to me, and it was awesome. I don't know the person. I didn't know the person. They friended me through Facebook because they're a podcaster, and I'm a podcaster. And, in the Facebook Messaging, he sent an audio message: "Hey, Mike. Just listened to your show. Love your show. I love the blah, blah, blah." And I'm like, "Wow, this is cool," and hearing this person's voice, it took no more energy, but so much more personal than his written word, which I would not have felt that- PART 1 OF 3 ENDS [00:12:04] Mike: So much more personal than his written word, which I would not have felt that passion, that energy. It was just incredible. So I think sometimes we get caught up in, well those other things take more energy. No, they don't. That's the myth. It's actually quicker to talk than to type. Stacey: It's so much quicker. I was just told on Friday you can do that through Twitter too because a client of mine received a tweet that was an audio retweet. I'm like brilliant. Mike: Yeah. What do you think are actions people choose, strategies that people choose that jeopardize their ability to be seen as respectful or as trustworthy? Stacey: That jeopardizes it? First, I go back to the technical gadget, you know your phone. It'd be as if we were on this podcast but I just have to quick check email. Mike: For anybody whose listening, she's literally checking her email on her phone as we're talking. Stacey: Right but there's so much distraction. When I travel I spend a lot of time with my laptop in a restaurant because I love the energy around me. And it is a research project every time because you just look up and half the people are down in their technical gadgets. You can tell it's a pet peeve of mine. And I see it with leaders that'll do it in their meetings. Stacey: And I always tell them, how you behave is how people respond. If you do it to your teams, they're gonna do it to you too in a meeting. It's fair game. I mean that's a big piece, we're really losing the ability to look people dead in the eye, when we're having a conversation. We don't do it anymore. And it's free. Stacey: It's free to build trust just by looking people dead in the eye. We're so caught up in all the distractions around us, we're not paying attention, we don't focus on what's happening. And our mind is always wandering, which I think someone can tell when your minds wandering too. You're not quite there. Mike: Yeah, when I ask audiences what does it feel like to be respected? They say words like, seen, valued. So if you're on your phone, or I'm on my phone while you're talking to me there's no way you feel seen because you can't even see my eyes. Stacey: Yeah. Mike: And I remember when I would coach kids, youth in middle school, and we would say the way we know you're listening is when we can see your eyes. That's how we know you're listening. It tells us we're being seen. And you're seeing us, and we're seeing you. And it's so powerful. And you think many of us as parents, in corporate America, we can all fall guilty. Mike: So I don't want somebody listening going, "Well jeez do you never do that?" Yeah, we do that, but the thing is can we catch ourselves and say, I want to reduce that dramatically, that behavior? Mike: And when I catch it I want to acknowledge it for the error it is. So if I am doing it, I looked at my phone while you were talking that wasn't okay. And I want to apologize for that. You are what matters because now I acknowledge it. Mike: Now if I keep doing it, it's not gonna mean anything. But if I acknowledge that and don't repeat that behavior that's powerful. Stacey: You hit something very key there. I like the fact that you said you and I. I do it. I get caught doing it. Heres the difference though, I know when I do it. And to me that's part of this authenticity and having that consistency. Stacey: Its being aware, self aware that when you are doing something, body language, that's not consistent with trust, credibility, its not consistent with your message. So that would be your first answer to that question that you asked. Stacey: I think the other piece is when you're in a conversation and everything that you say is so incongruent with the conversation at hand because you can tell that person is completely drifting and not listening to what you're saying. And it's Q&A, Q&A would be a good example of that. Stacey: When we jump in perhaps it's during a meeting, someone asks you a question, and you're already formulating your answer. And then you go on and on. And you talk about what you think they should hear, rather than what is really important to their need and their expectation. Mike: Along that same path of being inconsistent in what we say, I know I certainly have fallen prey to this and I think when you have an analytical mind, and I don't even think that. I think that's an excuse we make. Mike: I think as human beings we like to talk negative I don't know the psychology of why. I don't know if that's to make ourselves feel better at times. But we can be negative. And when we have a caring, respectful, image, and that's who we are. Mike: But then we don't speak that way around certain people. When we're around that one person there's a lot of negative energy and we go there. We go to the gossip, we go to all of that. Stacey: Yes. Mike: We lose trust don't we? We lose all influence. So how do you help somebody, all of us from getting caught into that? And is there a place for people to go, but I need somewhere to have that expression. What do I do with that feeling? Like I want to be able to evaluate what I just saw and talk about that. And there was negative to it. Why can't I do that without harm to breaking this trust? Stacey: I think there's a piece that you can go there. I would always be careful. And this is just a personal recommendation. Take it for what it's worth. I would always explain why I feel that way and where it's coming from. Stacey: I go back to since I focus on body language, I go back to it sounds a little bit different when I'm talking to someone negative and the body language supports that. Meaning I'm all negative with my facial expressions, the tone of my voice, my gestures. Stacey: Versus I can tell you something that's negative but do it in a way that softens it. I'm not saying softening it jeopardizes your authenticity. Again you've gotta make sure that every time you're in those conversations that might get caught up in the gossip or the negativity, get rid of the core to the gossip. Stacey: And focus on, well why are you saying what you're saying? Why does your opinion stand the way it is? And make sure that if you think there's any confusion what you're saying, I would always explain, heres why I'm coming at this subject from this angle. Mike: I love that because that's reframing. I'm reading a book right now called, Designing Your Life, which is all about how we reframe things. Whether we choose to reframe or not. And that can build trust. You're not gossiping if you reframe right? Mike: If I go, I was at this thing and Dave this, I couldn't believe Dave did that. Okay, that's gossip right? Stacey: Yes. Mike: That's just pure negative. There's nothing else coming out of that. It's me venting. But if the world knows I talk that way about Dave, then they can wonder if you're gonna talk that way about me? Therefore, I don't feel safe around you. I don't trust you. You've lost influence. By what you've described that would be a loss of influence. Stacey: Yes, and you'd lose respect for it. Mike: Yes. Stacey: And it's easy you can get caught up in that. Mike: And I could have reframed it. I could have reframed it and said, I'm really curious why Dave made that choice. I'd be curious to ask Dave why he made that choice at that moment because that was a little bit different than what I expect Dave to do at that moment. Mike: There's no gossip to that. That's a wanting to learn, wanting to be curious. And it also means I'm being compassionate to Dave because we all make mistakes. So people have the right to gossip about me because there's mistakes. What if they were curious instead of gossiping? And I know I've fallen guilty to this. Stacey: Exactly, we all have. As long as we learn from it. I always say, we're going to continue to make mistakes, and fail, and hurt people. It's knowing when you did it and don't do it again. I think that's not what I'm talking about when its consistency by the way. Mike: Right. Stacey: Learn the mistake and do it. I love the way you reframed it. You know what I think? That to me, the example you just gave, if someone said, "Well how would I define a good communicator versus someone whose influential?" What you did that's an influential communicator. That they take a moment, they may be listening to as the gossip is happening. Stacey: They release it back and listen to what's going on. And in their mind they're taking the time to really give that response of how will my words land on this persons ears? And how will they translate it long after this interaction is over? Mike: Yeah, it's taking responsibility for the impact of your words not just the words. Stacey: Exactly. Mike: There was a quote on Facebook this year that said, "I'm only responsible for my words not how you hear them." Which I thought, no that's a horrendous lack of responsibility because that implies words have no power and I can just say them. Mike: And I can say, "Yes I said them but your reaction is the problem not my words that are the problem." Which is really, really messed up. It's callous. There's no other way to put that at that moment. And it was just a quote that was out there but people were sharing it like, isn't this funny? And I'm like, there are a lot of people who operate that way actually. Stacey: I agree with that. Or it's going to the next level where, just because I communicated a message you understand it, you'll act on it, this is another pat of respect. It's your responsibility to work as hard as you need to work to make sure that your message is right for the listener. Stacey: And when I say right, it's adaptable to what they already know about your topic, their knowledge level. And its starting to meet their level of understanding so that they can act on your recommendation. Stacey: I always tell individuals that I work with, you've gotta do the work. You've gotta do the work to get people to listen to you, to answer you, to respond to you and act on your recommendation. Stacey: And it kind of ties to that quote you just make the assumption that if I throw something out there, people respect that I'm having the conversation with them and they'll act on it. Not anymore, too many messages are coming at us 24/7. It's harder now than ever to stand out from that noise. Mike: And Stacy you sent out newsletters via email that give people great content, great information. And I love it because there's two sides of this conversation. There is the you're not as influential as you think you are. Mike: You work with some of the biggest brands in the country, people in very powerful positions that dictate the lives of thousands, tens of thousands of people out there. And they're not as influential as they think they are. Mike: And then we have people who are authors and speakers. And you're going, you're not as influential as you think you are. But on the flip side, you don't want them thinking then I have no value. That I'm not influential. Mike: So how does somebody whose listening to that going, yeah if I put something out to the world, not a whole lot of people are gonna act on it. The majority of the worlds not gonna act on it. I'm not influential therefore why try? Can you explain that so that people don't get caught up in the, I don't have the influence others have so why would I bother? Stacey: Yeah, so it definitely is a catchy phrase. And you know that's all part of it because we want people to hear us. Heres my point behind that, and I'll compare it to like an athlete, an actress, anyone that practices constant. That no one, an athlete for example, do you have a favorite? Mike: I don't have a favorite. I have ones that I love their achievements. I've learned that we gotta be careful of knowing that doesn't mean their personal lives are in order. Stacey: You're right. Mike: But their achievements. Michael Phelps achievements in the pool ... I was a swimmer, are unbelievable. Stacey: You can only imagine because he's so unbelievable with his achievements, he wasn't born with those skills. And he gets that no matter how good, and all those medals that he has already earned, he still practices. It doesn't stop. Stacey: And what I have found throughout the years before I started really pushing that phrase, "You may not be as influential as you think you are," I'd be working with these leaders and they would come off with these comments of, "I communicate all the time I'm good." "I worked hard to get to this position therefore I'm influential." "My title determines the level of influence I have." Stacey: And once we started to do a lot of work with that C Suite, we realized just because you feel good, just because you've got this experience, doesn't mean you are influential all the time. And we use those sports analogies a lot where we talk about you're influential if you are consistent with your body language, your messaging. Stacey: If you're constantly getting feedback, and I'm not saying, good, nice job. But you're getting feedback and you're always having that deliberate practice, like Phelps does, you're on that track to be influential. Stacey: I'm not solid influential, but I get that. I also do the work that I'm constantly working towards that. I think there's definitely people that are more influential than others but the ones that are, they're aware of it. They're constantly getting feedback. PART 2 OF 3 ENDS [00:24:04] Stacey: Ones that are, they're aware of it. They're constantly getting feedback, they're practicing these skills. Mike: And your book brilliantly teaches how to do that. You teach people how to seek the feedback, how to become aware of where their weaknesses are, 'cause it could be one thing they're doing that's killing their ability for people to hear 'em, and they're totally unaware. But they're willing to seek that out, they're willing to ask questions. Stacey: That's it. I mean, I get coached. I have several coaches. Just when I get comfortable in my communication and the way that I interact with individuals, my coaches rip me apart and I realize, "Alright, now I caught this habit. Where'd I pick up this? I've got this to work on now." And to me, that's someone who's influential, that understands this is a lifelong learning. And that someone that truly respects how they show up everyday not only impacts them as a person, and their values, and their ethics, it also impacts everyone around them, in their personal life and their professional. Mike: Well, and you were speaking, and, you know, personal and professional, what do you think is the greatest lesson you've had dealing with respect in your own life? Stacey: How much time do you have? You know, you've heard me talk about my parents before, and I grew up on a farm, and my parents are 78. My dad retired several years ago literally for six days, and on the seventh day he was back up and doing his thing. He still is. That's where I learned my respect. I remember my dad telling my sisters and I, he always said, "If you show up on time, and you follow through, you will be the top 1%." Now that's my dad's statistic. He gets that from nowhere but up here. That's just his own thing, and I remember as a little girl thinking, "Oh, that's easy." Stacey: Like, "That's all you have to do?" He kept ingraining that, and I watch my dad, I guess a third thing, he would always say, "Be kind to everyone around you. It doesn't matter their culture, it doesn't matter what they do for a living." And my dad modeled that. My dad models all of that to a T. He still does, and that's where I learned this whole idea of respect, that, from little on, I've always been told it doesn't matter who that person is, respect them, as it's someone that you wanna be their best friend, or you admire, and that's pretty basic. Mike: I love it. And you, Monday to Monday. That is your slogan, the Monday to Monday, which, what I love about it is, you know, anybody listening right now should get one word consistently: consistent. Right? That's the word that you have been very consistent about throughout this discussion, and Monday to Monday bleeds it. Right? There's no days off in being yourself, truly yourself. You should always want to. Whether you're at work or at home, you should wanna be that person. Stacey: You just wanna make sure that the best of you shows up, as much as humanly possible. Mike: Yeah. Stacey: And I've heard people say, "Come on. Monday to Monday? You never take a day off?" Well, it's not like taking a day off. Are there times I just lay back and I relax? Of course. But I also, I think, if you'd ask any of our clients, if you'd ask any of my friends, you'd get a pretty similar response from people, and it goes back to where we start this conversation. In my world, that's how I define respect. Mike: Yeah, and what I appreciate about that is I think that if I ran into my friends who love me well, they know I love to dance. I absolutely ... people who know me know I love to dance. Stacey: Remember, that's how I kinda first met you? Mike: That's right. Stacey: Because we were at some event, and you were ... totally had your dance shoes on, I'm like, "He's got it down." Mike: Well, thank you. And there are times where my clients have known it, which I'm cool with, and people are like, "Why would you post that? Why would you ... ?" 'Cause that's who I am. Like, why would I not post that? What's inappropriate about that? There's nothing ... but it, "Well, that's not your topic, or that's not ... " But it's who I am, and what I've learned more is the more I share that the more my clients can trust me because it's not just always talking to us about the topic. Right? That this the same Mike ... I've traveled with Mike, and I've seen him dance at this public square in a city in Greece. Mike: You know, one of my clients saw that happen, 'cause we were all out together and these kids were street dancing and I jumped in, and why not? Right? That's who we are, and I think that's where people make the mistake when they hear Monday to Monday. They think, "Work. I have to work on this Monday to Monday." Versus, are you just being your best person? Everyday I wake up, I wanna be my best self. Whether I'm working or not, I wanna have my best day. An off day especially, right? Why wouldn't you want it to be amazing, and allow yourself to be your truest self? Stacey: Yeah, yeah. I was ... this is on a personal side, I was at a restaurant, this was a couple months ago, and it was two parents, I'm guessing. They were parents, meaning married couple, and they had three little kids. Little kids, and the kids were not exactly well-behaved at the table, and the minute that the mother got up to go to the restroom the kids were angels. It was like turning the faucet, Mike, on and off. The minute she came back it was an absolute circus, and like, okay, what's the consistency there? What's happening? Stacey: I've read stories of ... I had one, this was a while ago, this is in the book, where I was speaking at a conference and the CEO was up on stage presenting, he was kicking off the conference for the week. It was a sales conference, so it's a big deal. They're pulling their sales professionals out of the field for a full week; that's a big deal. And the CFO, she's sitting next to me, and she's on her phone the entire time that he's up there talking about how critical it is that we focus on our development. I'm thinking, "Everyone sees her," because the house lights were on. Stacey: It gets better, she goes up on stage, CEO comes off, the CFO, who was just on her phone, is talking about how critical it is, we've pulled you out on the field all this week, it's so critical to focus on your development this week, we ask that you shut off your phones. And just that moment of, I'm like, "She obviously isn't doing it on purpose; I don't think she got it." That her behavior is on display. We're all on display. I do find, as you climb that corporate ladder, the camera is always on. Stacey: People are watching leadership because they want to try to figure out how do you do it, because you truly are a representation of, not only that team, but I think your company culture as a whole. Mike: Well, and that's what I love about our work, that, when you're a speaker and you're on that stage, everybody's watching you, and when you're off that stage, everybody's watching you. Everybody. Stacey: Yeah. Mike: And people go, "Well, that's the burden of sort of in that public ... " and I don't mean celebrity public life, but where people watch you publicly. "That's the burden of it," and I think, "Well, it shouldn't be a burden if you are who you are. There should be no even thought going into what I'm doing offstage. If I am who I am onstage, then why when I walk off is it a burden to be who I am? The only way it'd be a burden is if I wasn't authentically consistent on that stage, 'cause then I have to put a show on when I'm offstage. Stacey: I've gotten it before, but you can relate, Mike, where you're at the conference, you're at the event, and then you're at the airport and you run into the participants? Mike: Oh yeah. Stacey: I've had participants ... where I'm just, my head's down, I'm working on my laptop or whatever in the terminal, I had someone once come up to me, and they kinda sat and they kinda looked at me and they're like, "Oh my god, you look the same." "Yeah?" I mean, it's just, it's interesting. Or, how many times do you get, when you show up at an event, when you haven't met the planner, or your buyer in person, just over the phone, I've heard a lot of people say, "You look like the person on your website." I'm like, "That's good. I guess that's a compliment, yes." Stacey: But it's little things like that that still scream "respect." Mike: Yeah, I had a person today, or not today, this weekend when I was at an event. I'm offstage, I had spoke, actually, a day or two before so this was the last day of the event, and people were ... someone was talking to me, and when they were talking to me we were into this deep conversation, and then someone else talking to me, we were in this deep conversation, and I walked our, and then a participant did not know I was behind her when she was talking to my wife Karen, and said, "He'll never get out of there. He'll never get out of there because of how deeply he's talking to everybody." Mike: And I was literally six inches from her, she did not know, and Karen pointed at her like, "He's on your shoulder." But what I thought was interesting was that she was surprised that I was having deep conversations with people, because in her mind, speakers don't have time for that. Right? Speakers get off the stage, and they don't make time for us. They leave. So if he is gonna have these deep conversations, you're gonna be here all day, because people would ... it was just interesting the way she thought it out, and she even made a comment that verified that. Mike: You know? And so you're like, "How sad that there's a reputation there that either somebody who's been in the public eye in any way, whether it be from a stage or performance, that they're not gonna care about the people in the room." And so if they do, it's very striking. Which is sad, because shouldn't that be the norm? That's why you came in the room in the first place. Stacey: Yeah. Mike: Well, I wanna thank you. You've been ... gave us so much brilliance today. There's three books you recommend in addition to your own. I'm gonna have the links to all those, Real Leadership, Talk Like TED, and Mastering The Complex Sale, I'm gonna have those links on our website for anybody who wants to check those books out, 'cause I love to share the books that the people I have on are reading, I think that's always powerful. Stacey: Of course. Thank you so much, you're doing amazing work. Keep doing it and influencing everyone around you. Mike: Well thank you, Stacey. For everyone listening, we'd love to have you join us on Facebook. We have a discussion group, the Respect Podcast Discussion Group. Tell us your favorite part of the interview, questions you may have. Dive in there, and of course, we're always at mikespeaks.com if you want to find me. Mike: Thank you for joining us for this episode of the respect podcast, which was sponsored by the Date Safe Project at datesafeproject.org and remember, you can always find me at mikespeaks.com. PART 3 OF 3 ENDS [00:34:01]
Welcome to the latest edition of #TotalMarketTalk, the only PODCAST of it’s kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment. I’m David Chitel, CEO & Founder of NGL Collective, a Latinx media and entertainment company co-founded by John Leguizamo. In this installment listen in as me and NGL Collective, CRO, Joe Bernard, delve into a candid discussion with Lisa Torres, President of the Multicultural Practice at Publicis Media. Lisa, Joe and I go waaaaay back, having worked in the U.S. Hispanic media and advertising world since the mid 90’s on parallel paths. Lisa shares stories of her early beginnings in our market, along the way to her ascendance as the leader of the largest Multicultural Media practice in the U.S. with over $1B in billings servicing major advertisers across pretty much every category. We speak off the cuff about the state of our industry, and where we see it heading into the future. Lisa also shares her thoughts about “Total Market”, the importance of the upcoming 2020 U.S. Census, her growing role within Publicis Media and soooo much more.
Minter Dialogue Episode #275 Tom Goodwin is a repeat guest on the show, last one was back in 2015. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He's an industry provocateur and is massively followed on LinkedIn, contributing frequently to titles such as the Guardian, TechCrunch, Forbes, Wired, British GQ, Advertising Age and the World Economic Forum. In this podcast, we look at the key ingredients for driving change, how brands and organisations need to adapt to survive including the need for a rehumanisation of business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
In this week's episode, David interviews Bianca McLeish, Associate Director at Publicis Media and Founder of Milk & Cookys a UK based homeware brand bringing you the trendiest duvet covers and pillow cases. We dive into her journey of leadership and explore what the future of work looks like. Weblinks Linkedin: https://www.linkedin.com/in/bianca-mcleish-75a08027/ Milk and Cookys: www.milkandcookys.com
Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, Kohl's, United States Army, Navy and Air Force, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, SmartMoney magazine, Business Week, Lifetime Network, Chicago WGN and WLS-AM. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide. Learn More: www.staceyhankeinc.com
How to Connect to Stacey & Lou: Stacey: Twitter: @staceyhankeinc // Site: www.staceyhankeinc.com Lou: Twitter: @ThriveLouD // Site: www.thrivepartners.net More on Stacey: Stacey Hanke (‘Hun-Key’) is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®. She is also co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action. Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, Kohl’s, United States Army, Navy and Air Force, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, SmartMoney magazine, Business Week, Lifetime Network, Chicago WGN and WLS-AM.
Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®.Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between.Her client list is vast from Coca-Cola, FedEx, Kohl’s, United States Army, Navy and Air Force, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx.She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, SmartMoney magazine, Business Week, Lifetime Network, Chicago WGN and WLS-AM. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide.Learn More: www.staceyhankeinc.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®.Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between.Her client list is vast from Coca-Cola, FedEx, Kohl’s, United States Army, Navy and Air Force, Publicis Media, Nationwide, US Cellular, Pfizer, GE, General Mills and Abbvie. Her team works with Directors up to the C-Suite. In addition to her client list, she has been the Emcee for Tedx.She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, SmartMoney magazine, Business Week, Lifetime Network, Chicago WGN and WLS-AM. She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide.Learn More: www.staceyhankeinc.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA's findings. Tom is in San Diego this week attending the ANA's big marketing procurement conference called 'Advertising Financial Management' and reviews some of the early conference sessions. We focus on this episode on Media Terms of Business, specifically around agency payment models. Tom and David review recent reports in this area issued by the Association of National Advertisers, the US marketers trade body, representing 750+ brands, $200bn of media investment and a strong proponent of greater agency accountability. You can download a 7 page summary of the report here: http://www.ana.net/miccontent/show/id/kf-2017-trends-agency-compensation The findings are equally insightful and puzzling in some key areas: 1. Suggests a decline in the use of performance-based models, not sure we agree with that trend based on our experience working with large advertisers around the world in the last 12 months 2. Good to hear of more senior executive involvement in decision making around how to pay for external resources, which we believe will lead to more progressive payment models and more scrutiny given to how external agencies are performing and held accountable for performance 3. One alarming statistic suggested that 50% of ANA members we not aware of the 2016 media transparency report. Perhaps the data is not truly reflective of sentiment, we encourage ANA to qualify this, it got a lot of attention and an update of how effective the report has been would be helpful. 4. The report suggests a rise in commission payments for media agencies, but this is from a low base and likely to be driven by the way advertisers are paying for some programmatic media buying services. The rise doesn't suggest advertisers are shifting from fee to commission as a trend. We close this episode reviewing the news that the world's largest advertiser P&G has concluded their long-running media agency pitches across Europe. Not huge changes (as we anticipated, it's hard to move such large accounts, so if it ain't massively broke...). This review was under huge scrutiny and gathered a lot of industry attention not just because of P&Gs scale and influence but also because this was the first test of the media agency community since P&G's Chief Brand Officer Marc Pritchard laid out his Media Transparency Action Plan in January this year. In addition, it was to be the first major test in Europe of Omnicom's new media agency Hearts & Science (which was created around P&Gs brief in 2015 in US). As it transpired Hearts & Science was not successful in exporting their US model into Europe and P&G opted to consolidate media in the U.K. into Publicis Media which is actually a cross group solution including a number of Publicis media, creative, digital and data companies. This is a major victory for Publicis (and perhaps a perfect swan song for departing CEO Maurice Levy) and a huge blow to Omnicom's Hearts & Science because it calls into question the validity of the "groundbreaking" agency model. Hearts & Science was developed in the US for P&G, and for them to now reject that model in Europe suggests there's maybe nothing special (or especially innovative) about the model after all. Either that or Publicis have managed to iterate the innovative agency model further in a way more convincing to the world's most influential and demanding advertiser.
In another episode from Austin, TX, artist and activist Melissa Etheridge, Visa’s Chris Curtin (Chief Brand & Innovation Marketing Officer) and Jingle Jared Gutstadt sit down with Publicis Media’s Global Innovation President Adam Shlachter to talk about the magic that happens from the mashup ups of brands and music and tech and purpose-revealing the secrets to great collaborations, the importance of surrounding yourself with creative people and winning through the power of disruption. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Tagline decamps to SXSW in Austin, Texas to capture a free-wheeling, music-filled episode with artist, activist and founding member of the Fugees, Wyclef Jean, outspoken Lava Records CEO and podcaster Jason Flom and Gap CMO Craig Brommers – all hosted by Adam Shlachter, President, Global Innovation, Publicis Media. The guests share frank tales of taking risks, winning (and losing) partnerships and the importance of leading with knowledge and intention, but allowing enough room for luck and serendipity too. Come for the insight, stay for the epic dialogue, delicious Bulleit cocktails and ‘Clef’s spontaneous performances. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
On this week’s #MediaSnack, Tom and David take an opportunity to look back across 2016 as a landmark year and indulge in looking ahead to 2017 in what they believe is likely to see a pivotal change in the future of the media industry. They review their experiences this year, notably the ongoing impact of the ANA’s media transparency investigation, which is still causing after-shocks around the world (see last week’s #MediaSnack for details of the latest media transparency scandal, this time from Japan). The full results of the ANA shining a light on “non-transparent practices” are still to be seen, but ID Comms can feel the wind of change about to sweep the industry, driven largely by a mindset change amongst some major advertisers. Brands that may have been neglecting their media investment and not providing sufficient oversight and governance have been woken sharply by the ANA findings and global press coverage, and now they are starting to think differently. This is apparent in the number of brands taking time to properly consider their future requirements for media, at a strategic level. If you consider that many advertisers contract with agencies might be 3 or 4 years old, and they are starting to look 3 or 4 years in to the future, the media landscape has changed, and will change dramatically. So has consumer behaviour. So has the relationship between advertiser and their media agencies. So has the shape and design of marketing organisations themselves. Its all change and its gathering pace. Just look at recent news that P&G have hired Gerry D’Angelo as global head of media, the closest thing to a Chief Media Officer that you’re likely to find. Brands are investing in media management again and are taking it seriously. Perhaps as brands start to look ahead and consider their future needs for media with a more strategic approach, so too are they rethinking their requirements from a media agency. Change in the media agency landscape has been happening this year, just look at Publicis Media's restructure, IPG’s media resurgence, Omnicom’s recent new business triumphs with innovative agency models. Tom and David expect this disruption and innovation to pick up even more pace into 2017 as more and more marketers make demands of a new kind of media agency service. One fit for a post-#RebateGate world. One thing that may be a good illustration of this change in strategy is the recent news that GroupM have changed their global CEO, Kelly Clarke taken the reigns from Dominic Proctor. Is this indicative of a changing of the guard at the top positions of media agency groups? Perhaps we’ll see more of this in the next 12 months. Future leaders of media agencies are going to have a different set of challenges in the next five years to those faced across the last five years, not least in defending their businesses from the onslaught from management consultancies, AdTech companies and now from marketers looking to fundamentally re-design the agency resources. Advertisers are going to be more forthright in their demands of agency resource and the terms of business, which will be somewhat painful for agencies to adjust to but ultimately will help them grow their businesses in new and exciting ways. The first part of this will be advertisers pushing to closer align their agencies to company business outcomes and incentivise them financially on some shared goals. This will (in time) flush concerns over transparency and conflict of interest out of the systems and leave us with a media agency landscape more in tune with advertisers requirements. Change is coming. We’ve got to all move away from obsessing about cheaper pricing, bigger discounts and more (and more!) auditing as being what media is all about. Instead, the fear of the complexity of media must be replaced by the excitement in the opportunity of media. Let’s hope so.
This week with Chris Nolan we discuss the changing face of the media industry & changing role of the traditional media agency. We’ll also cover the role of data and data analytics. And what Starcom is doing to future-proof the advertiser/broadcaster direct relationship and what amazingly strange names the job roles will have that will be appearing in a media agency near you soon!
On this week's #MediaSnack we discuss news that the newly formed Publicis Media has marked a significant new business win in the UK, picking up Asda supermarkets UK media and creative business which have been handed together to Publicis UK. There was no pitch, the entire £90m ($130m) account was awarded without a review, meaning Carat UK have lost a significant and long standing client which will be a blow. Its good news for Steve King, Iain Jacob and the new Publicis Media team as they work to launch their new agency proposition, with a big UK advertiser now validating this will give them a huge boost. Next up Tom details his time spent at the recent FT Digital Media Conference in London, paying special attention to a fireside-chat interview with WPP boss Sir Martin Sorrell, he talks about the scale of the group’s media buying, what he thinks are their differentiators from other agency groups and finally makes a bold statement about the likelihood of further consolidation of agency groups. Last up we bring attention to a great piece in Campaign written by Jenny Biggham founder of independent media agency The 7 Stars, she follows up on the transparency and trust issue, referencing the recent ID Comms research and gives marketers her top tips on how to improve transparency levels with media agencies and hopefully rebuilding trust over time.
On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976.... On the show today we first consider the K2 Intelligence assessment that is ongoing in the US as part of the ANA's look into potential media rebate practice in US. Tom shares his experience of being (pleasantly) interrogated by the K2 team in New York as ID Comms supported their process of data collection and analysis. Also we reference Tom's article on the subject in this week's Campaign magazine. See link below. Next, continuing the theme of trust and transparency we review the headline results of the recent ID Comms 2016 Media Transparency survey, the report from which will be published next week. If you'd like a copy please get in touch, @idcomms Following this survey report ID Comms is hosting an exclusive invitation only panel discussion on 15th April in London to build on these insights. Tom and David reveal who will be sitting on the stellar panel, including Bob Wootton from ISBA and Iain Jacob the CEO for the new Publicis Media operation across EMEA. Finally we review the recent product updates announced this week for #Snapchat and consider how they might be getting it right to rapidly build out their user based and attract valuable media dollars away from Facebook. You can find and follow Tom on snapchat at denfordtom. Next week we will be doing a special birthday Q&A - David and Tom will answer questions about the industry, the ID Comms business and what they see trends in media for the future. Please leave questions in comments below or tweet @idcomms - many thanks for the great questions so far.