Podcasts about hispanic market

In This Episode Jeff has an enlightening conversation with Nick Rhodes and Shant Suntani from Esperanza Homes as they delve into their experiences as small regional builders in Southwest Texas. They highlight the unique challenges and advantages of serving a market with a low price point and low income levels. They emphasize the importance of understanding the local demographics and designing homes and communities that cater to the specific needs and preferences of the Hispanic population. They also discuss their approach to staffing and onboarding employees who may have no prior experience in the home building industry.    Timestamps 00:00 Build 100 Homes 10 Times 03:19 Most Important Financial Problem Facing Families 08:23 Challenges of High Housing Costs and Affordability 10:35 Introduction to Esperanza Homes 13:15 Transition to Home Building 19:17 Advantages of Being a Small Regional Builder 26:08 Unique Characteristics of the Hispanic Market 29:00 Advice for Builders in Untapped Markets 34:14 Future Growth and Expansion 37:43 Don't Try to Be Like Everyone Else   About Nick & Shant Since 2015, Nick Rhodes has led Esperanza Homes through aggressive expansion establishing Rhodes as the largest land developer/residential builder in South Texas. Under his leadership, Rhodes has developed from a small to mid-size, high-performing employer of choice. Shant Samtani started his career in finance with stints at Ernst & Young and Frost Bank in audit and commercial lending. In 2016 he transitioned his career path to new construction homes sales at Esperanza Homes where he has grown from an Independent Sales Consultant to leading Esperanza's high-performing team of over a dozen sales professionals across the organization.   Acknowledgments Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Learn how to tap into the thriving Hispanic market to skyrocket your business. In this episode, we dive deep into the immense potential of the Hispanic market and how it can be a game-changer for your business. We explore the nuances of marketing to Spanish-speaking audiences, the importance of niche specialization, and how content strategy plays a pivotal role in driving conversions and growth. Joining me today is, Hugo E. Gomez, is a trailblazer in Hispanic marketing. As the founder of an eight-figure consultancy, Hugo has helped numerous clients achieve significant revenue growth by targeting the often-overlooked Spanish-speaking market. With his extensive background in legal marketing and a strong focus on digital-forward strategies, Hugo brings a wealth of knowledge and practical insights to the table. In this episode, you will: Discover how to effectively market to the Hispanic community. Gain an understanding of the importance of niche marketing for business growth. Learn to leverage content strategies to enhance customer engagement and conversion rates. Take a deeper look at the digital-forward tendencies of the Hispanic market. Understand the significance of patience and long-term planning in marketing. Hear us talk about the challenges and opportunities within the Hispanic market. Think differently about content creation and its impact on business success. All this and more, on this week's episode of Beyond 7 Figures. Stay tuned for the next episode. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Hispanic Marketing - hispanicmarketing.com Linkedin - https://www.linkedin.com/in/bilingualmarketing/

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez.Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population.Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing.In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill.About Hugo Gomez:Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked.Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need.Key Points from the Episode:Evolution of the Hispanic marketing worldServices provided by Abogados Now and Hyundai NowRapid growth of the Hispanic population in the USImportance of understanding the demographic shiftHispanic market's digital media consumptionPotential partnerships with other marketing agenciesTailoring marketing strategies to local Hispanic marketsFocus on medical and financial sectorsInfluence of historical country of origin on personal financeCompetitive edge in targeting Spanish-speaking clientsAbout Abogados Now:Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding of Hispanic culture...

Sarah Marske is the Founder and CEO of Saramar Group, a marketing consultancy firm specializing in connecting brands to the U.S. Hispanic market. Saramar Group integrates three core solutions for business growth with social impact: Hispanic Marketing Services, Social Impact Initiatives, and Consulting & Training. Sarah was previously the Multicultural Marketing Brand Manager for Coca-Cola. She led award-winning Hispanic marketing campaigns and social impact initiatives, earning multiple awards that include The ANA Multicultural Excellence Award, the Silver Anvil Award for Best PR Campaign, and the Billboard Music Award. A true ‘Iberophile' Sarah has a B.A. in International Studies and Spanish from the University of North Carolina and completed an M.A. in Communication with Mass Media while also gaining her Translation Certificate (Spanish/English) both from Georgia State University. In today's episode, Sarah joins us to share her valuable insights into multicultural marketing, where her love and passion for reaching diverse communities led her to create the Saramar Group. She discusses her college days of International Studies, volunteering with the YMCA in Costa Rica, and her experience of living in Spain to study with the University of Salamanca, all of which solidified her passion for culture and her need to serve and give back through business. Sarah explains how companies should connect with diverse communities in authentic and thoughtful ways and what they should consider when marketing to this audience. She also reveals what she thinks will happen in the future digital diverse marketing space and why it won't mean discarding real-life connections but strengthening them instead. “I'm a big believer in doing business with a higher purpose where we not only generate profits and growth for our businesses, but we generate a larger social impact as well” – Sarah Marske   This week on Breaking Barriers: The No.1 rule when connecting with Hispanic audiences Why we should be paying attention to the growing and youthful Hispanic population The 5 steps companies can take to connect with their consumer base What a hybrid of digital and IRL spaces will look like in a diverse marketing space Why your workforce should represent the community you're serving How you can avoid missteps when trying to reach a multicultural audience Connect with Sarah Marske: Saramar Group Website Saramar Group on LinkedIn Sarah Marske on LinkedIn Connect with Hire Ground: Hire Ground's Website Hire Ground on LinkedIn Hire Ground on Facebook Hire Ground on Twitter Cloe Guidry-Reed on LinkedIn Adam Moore on LinkedIn   With thanks toUniversity of Georgia Supply Chain Advisory Board In addition to ensuring the UGA's supply chain curriculum meets employer's needs, the board also connects employers with highly qualified students and joins corporate board members like Johnson and Johnson, Home Depot, and Chick-Fil-A to discover and hire tomorrows supply chain innovators today. To learn more go to www.terry.uga.edu click on Alumni and find the Supply Chain Advisory Board there! Deeply Experienced, Proven Executives, On Demand withTechCXO Get proven hands-on C Suite executives to take on an interim role and provide fractional help and lead projects. TechCXO on-demand executive model consistently delivers time and cost savings of 50 to 75% compared to a full-time in-house function. They have helped their clients secure over 4 billion dollars in debt and equity financing and have advised clients on over 200 transactions, including due diligence preparation M&A and financing alternatives. To learn more, please visit www.techCXO.com

Stacie M. de Armas always wanted to work in research and particularly the Hispanic market.   She is celebrating 25 years wth the company currently as  Senior Vice President, Diverse Insights and  Initiatives at  Nielsen.  In this episode she shares the insights from the latest study “TRUST IN MEDIA - THE KEY FACTOR DRIVING THE SHIFT TO STREAMING.” which provides an in-depth understanding of the unique authenticity signals and credibility markers that drive the Hispanic community's choices with media and brands.  Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community.   To further highlight the nuances, she uses the example from developer Insomniac Games' Marvel's Spider-Man 2  use of a  Cuban and Puerto Rican flag.    Also, hear what she identifies as her Revolucion moment, it's no wonder she's been sucessful in her career.Thank you to Andy Checo, Managing Director, Public Relations & Social Media at D'exposito & Parners: The New American Agency  for his help in arranging this interview. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. #diversity #dei  #nielsen #community #passion # streaming #research #insights #hispanicmarket  #represenationmatters

The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Explore the Untapped Potential of Hispanic Digital Marketing with Liel Levy of Nanato Media! Discover the Top 5 Targeting Segments for Latinos, learn the secrets of effective YouTube Hispanic Marketing, and understand the crucial difference between Translation and Transcreation. Unlock the most valuable Keywords and get the Ultimate Video Content Hack for engaging the rapidly growing Hispanic Market.Don't miss the chance to boost your Click-Through Rates and avoid common mistakes in Latino Marketing. What You'll Learn:Hispanic Digital Marketing Opportunities ExploredThe 5 segments of Targeting LatinosDigital Marketing's Hispanic Market PotentialTop Search Network for Latino MarketingClick-Through Rates' Value in the Latino MarketHuge Opportunity in YouTube Hispanic MarketingThe Biggest Mistake in Hispanic MarketingTranslation vs. Transcreation the MOST valuable Keywords in the Hispanic MarketVideo Marketing Tips for the Hispanic MarketUltimate Video Content Hack for HispanicsConnect with Liel LevyWebsite LinkedIn Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Yaneiza Echezarraga, Co-Founder of boutique agency, Twin Minds Media, joined us for Episode 25 of PR Profiles. On this episode, Yaneiza shares her tips for helping brands and other PR agencies go beyond “cookie-cutter” campaigns to reach the U.S. Hispanic market in authentic ways. -- Head over to www.agilitypr.com/prprofiles for the full show notes. -- Follow Agility PR Solutions on Twitter and LinkedIn. Follow Twin Minds Media on Twitter. Follow Yaneiza on LinkedIn. --- Send in a voice message: https://podcasters.spotify.com/pod/show/agility-pr-solutions/message

Two more guys from the Phoenix market, Ramon and Rodrigo Martinez of Wholesale Sharks talk about how to wholesale in the Hispanic market. How To Wholesale In The Hispanic Market | Video Replay How To Wholesale In The Hispanic Market Ramon Martinez used to work... The post How To Wholesale In The Hispanic Market (Part 2) appeared first on Real Estate Disruptors.

Two more guys from the Phoenix market, Ramon and Rodrigo Martinez of Wholesale Sharks talk about how to wholesale in the Hispanic market. How To Wholesale In The Hispanic Market | Video Replay How To Wholesale In The Hispanic Market Ramon Martinez used to work... The post How To Wholesale In The Hispanic Market (Part 2) appeared first on Real Estate Disruptors.

Two more guys from the Phoenix market, Ramon and Rodrigo Martinez of Wholesale Sharks talk about how to wholesale in the Hispanic market. How To Wholesale In The Hispanic Market | Video Replay How To Wholesale In The Hispanic Market Ramon Martinez used to work... The post How To Wholesale In The Hispanic Market (Part 1) appeared first on Real Estate Disruptors.

Two more guys from the Phoenix market, Ramon and Rodrigo Martinez of Wholesale Sharks talk about how to wholesale in the Hispanic market. How To Wholesale In The Hispanic Market | Video Replay How To Wholesale In The Hispanic Market Ramon Martinez used to work... The post How To Wholesale In The Hispanic Market (Part 1) appeared first on Real Estate Disruptors.

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest, Ron Cohen, SVP of Practice Leadership at Claritas. In addition, we're delighted to introduce Liz Castells-Heard to the podcast. She is the CEO and Chief Strategy Officer of INFUSION, a top multicultural marketing agency with clients like Spectrum, Toyota, and McDonald's. Liz shares the real-world methods they take to turn data into action for their clients, who are best in class when it comes to authentically connecting with Hispanic audiences. Learn more about INFUSION: https://www.iriworldwide.com/en-us Connect with Liz: https://www.linkedin.com/in/liz-castells-heard-2215644 Download the 2022 U.S. Hispanic Market Report: https://claritas.com/resources/2022-hispanic-market-report/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Pedro Lerma, CEO, LERMA Advertising LLC joins KRLD's David Johnson for this special episode of CEO Spotlight in celebration of Hispanic Heritage Month.

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about dealership relationships with the Hispanic community. Nationally, dealerships are vastly underprepared to bring in the Hispanic community. Spanish customers struggle and feel uneasy communicating in person, over the phone, not understanding the paperwork, or the ads surrounding the products. How can dealers get prepared and make customers feel welcome and comfortable to return again and again? Joining Sean this week is V Vega, a Performance Coach at Dealer Synergy in Audubon, NJ. V has a unique perspective on the dealership and Spanish community interactions based on her time in the automotive industry and as a consumer. Curious on how this inside point of view can improve your customer relations? Listen to the full podcast to get the answers to set your Dealership above the rest.   About V Vega  Vaesly “V” Vega was born and raised in Cayey, Puerto Rico. When she was 17 years old, she moved to the United States to pursue her educational and college career. Flash forward, Vaesly is simultaneously balancing college and a blossoming BDC career! Being bilingual in English and Spanish, Spanish being her primary language, skyrocketed her Automotive Career and gained her "The #1 BDC District Representative" within the Auto Group she was employed for. Now, Vaesly takes on the side of consulting and takes her place as Performance Coach at Automotive Industry's #1 Award-winning Automotive Training, Consulting, and Accountability Firm - Dealer Synergy!   About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training!   Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

Chiqui Cartagena, Latino marketing expert and author of Latino Boom and Latino Boom II, joins Dr. Vanessa Weaver to discuss the United States' burgeoning Hispanic population. She addresses the rapid growth in Latino buying power, why there is an increase in Latinos living in the South and Midwest, how Latinos are shaping consumer habits and popular culture, and why recognizing Latinos' influence is critical to the success of companies in all industries.  In This Episode·      How Chiqui Cartagena leverages her background in marketing and journalism to highlight the stories of U.S. Latinos.·      The Latino population explosion and how it is contributing to overall U.S. economic growth.·      How U.S. companies can successfully market to Latino consumers. ·      Invisibility and stereotyping of Latinos in American media.·      Ways to help Latino professionals show up as their most authentic selves at work.  Resources·      Chiqui Cartagena·      Dr. Vanessa Weaver·      Alignment Strategies·      Latino Boom: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market·      Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom·      Latino Donor Collaborative Report ·      Latinos at Work: Unleashing the Power of Culture  Follow Us on Social MediaWorkin' It Out·      LinkedIn·      Facebook ·      Instagram·      Twitter  Alignment Strategies·      LinkedIn·      Facebook·      Twitter  Diversity and Inclusion Television·      LinkedIn·      Facebook 

Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Check out Liel's book, Beyond Se Habla Español: How Lawyers Win the Hispanic Market hereClose more of your ideal clients after you've tapped into their market with our Double Your Case Files MasterclassEstate planning attorney? Tap into your Hispanic market quicker and only pay with results with Seminar 3.0If you have a law firm, it's hard to ignore this number.Why?Because it represents the purchasing power of the fastest growing ethnic group in the country......the Hispanic market.It's an audience that you can no longer afford to ignore in 2021 and beyond.So, how can you tap into this market if you haven't already?Well, statistics show that online marketing is the best way to target them, by far.Is your firm ready to get a slice from that $1.5 trillion pie?Let's start by getting some practical advice from an expert on this subject.In this week's podcast, Co-founder and Head of Partnerships at Nanato Media Liel Levy joins us to discuss why it's absolutely necessary to include marketing that specifically targets the massive US Hispanic market.There's much more to learn in this episode about why every law firm should have a better understanding of the rapid growth and opportunity in the Hispanic market, so tune in now!In this episode:0:59 - Hispanic market essentials3:54 - Consequences of no calibration6:00 - Hispanic market growth10:07 - Giving back to the community13:01 - First-time outreach to the Hispanic market17:21 - Big picture using the internet18:49 - Distinctive Hispanic demographics21:52 - Market recommendations26:46 - A difficult traffic source to master30:40 - Social media strategy for Hispanic markets36:41 - Where to reach Liel LevyAbout Liel Levy:Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media specializes in helping law firms across the country run marketing campaigns that target local Hispanic markets.Liel is also the co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

What you'll learn in this episode:   How tapping into the Spanish-speaking market can fuel new growth for law firms   Why simply translating a website or marketing copy into Spanish isn't enough to connect with the Hispanic market Why a Spanish-language marketing strategy that works in Los Angeles may not work in San Antonio or Miami  When to create a Spanish sister website and brand strategy for your firm How to work with Spanish-speaking clients—even if you don't speak Spanish      About Hugo Gomez Hugo Gomez is Founder and President of Abogados NOW, a national bilingual digital marketing consultancy exclusively exclusive to attorneys. The company was founded in Los Angeles in 2018 and has since expanded nationally to help law firms reach Spanish-speaking markets throughout the U.S.  Additional resources: LinkedIn: https://www.linkedin.com/in/hgomezmktg/  Abogados NOW website: https://www.abogadosnow.com/ Facebook: https://www.facebook.com/abogadosnow Twitter: https://twitter.com/abogados_now  Law Firm Marketing Catalyst Podcast Spanish speakers in the U.S. need lawyers, and lawyers need new clients—but these two groups often fail to connect due to barriers in language and culture. Hugo Gomez set out to solve this problem by founding Abogados NOW, a legal marketing firm that specializes in the bilingual market. Hugo joined the Law Firm Marketing Catalyst Podcast to talk about why Spanish digital media presents a cost-effective opportunity for growth; how to choose the best website and brand strategy to reach bilingual clients; and how you can reach Spanish speakers, even if you don't speak Spanish yourself. Read the episode transcript here.   Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Hugo Gomez, founder of Abogados NOW. The firm specializes in legal marketing, working with their client law firms to help them maximize their share of the bilingual market. Today, we'll hear all about Hugo's path and how the firm works with clients. Hugo, welcome to the program. Hugo: Thank you so much for having me, Sharon. I'm super excited to be here. Sharon: I'm so glad to have you. Tell us about your career path. Did you want to go into law? Hugo: No, I was actually working in personal and commercial finance for most of my early career, doing a lot of high-volume lead generation. Those are great organizations I worked with. They were super fun, but having done most of what I could do in the financial sector, I wanted a new challenge. I was fortunate enough to get a role as a director at one of the nation's largest lead generators for attorneys. What I learned very quickly was that there's an opening in the market to advertise in Spanish on behalf of attorneys. After learning about the legal industry a little more, I decided to start Abogados NOW to empower smaller firms, sole practitioners and medium-size firms to own their marketing, to grow on their own terms, essentially to have their own lead generation sources in Spanish that most attorneys simply do not have. Sharon: Do they not have it because they think it's going to cost too much, they're too small, they don't know how to do it? What is the opening you saw? Hugo: Yeah, most attorneys largely advertise in English because digital marketing agencies, all they know is advertising in English. The opening we saw was that the fastest-growing audience segment is Spanish-speaking consumers in the United States, and there wasn't anyone really giving attorneys specific strategies to connect with these consumers authentically. And I say authentically because a lot of attorneys, when they attempt to advertise in Spanish, they'll simply translate their marketing into Spanish. We all know what works in Spanish won't work in English, and vice versa. The opening we saw, the opportunity we saw, was the ability to connect attorneys to these communities the right way, the authentic way, so that attorneys who don't have that footprint in these communities can be trusted authorities. Sharon: I can imagine people might hand off website copy to somebody who can translate it and say, “Translate it into Spanish.” You don't know what's actually happening or whether they're doing it right, or whether I need to get out my high school Spanish book. Hugo: Precisely. Sharon: I would assume all attorneys today know that digital marketing is important, that online marketing is important, so I assume they have some sort of program in place when they call you in. Is that true? What's your first step in terms of O.K., let's take a look at this? Hugo: Typically speaking, when we onboard a new member, we onboard them after discussing a few qualifying questions. We want to know if they are on a growth path. If an attorney or a firm wants steady business, we're probably not the right fit. We're more equipped for hypergrowth strategies. We want that solo practice to grow, to find new revenue, so we reverse engineer their business goals. As much as we are a digital marketing partner, I think we are a great business partner as well. It all comes down to what the end goal is. Are you pointing yourself to an exit? Are you trying to increase the valuation of your company? Are you simply trying to grow for growth's sake? There are many different goals attorneys have, so we try to determine what that goal is.  More often than not, the low-hanging fruit is Spanish media online, because Spanish media online is competitively priced. Online marketing for attorneys in English is quite competitive. We hear the horror stories from attorneys who don't do well on Google search for this very reason. We're able to hedge against that reality by owning Spanish-speaking consumers when they're looking for an attorney. Sharon: Is that mostly when they're looking for a plaintiff attorney? Do you work with defense attorneys, intellectual property attorneys? What kind of practices do you work with? Hugo: That's a great question. We work with a variety of practices areas. We're most popular in personal injury, workers' comp, immigration, bankruptcy and criminal defense. Anything that hits a large mass of the population, we're able to generate qualified calls, forums, chats, etc. for attorneys looking to grow their practice. Sharon: How do you measure that? Do you help them? Do you work with them on lead intake, or do you just get the phone to ring and they're on their own after that? Hugo: It's pretty inclusive. We don't consider ourselves an agency. We believe we have way more value than most agencies do in that the marketing, the lead generation aspect, that's standard. That's something everybody gets in our program, and we're very proud to do that quite well and competitively priced. Now, what happens when those calls are generated? A variety of things. A firm may have an intake center that's bilingual already on site, which is amazing. We love to hear that. Sometimes they only have a receptionist, which is fine if they're a low-volume player in the beginning, but if they're confused or they're not really familiar with intake operations, we connect them to the right partners for intake.  There are amazing answering services for attorneys. We work directly with LEX Reception—they are our official service partner—so for any attorney who is worried about answering calls in Spanish, we have a high degree of confidence saying, “Hey, we already have a solution for you; they are Abogados NOW's certified answering service partner.” They'll answer your calls 24/7. They'll walk you through the script. They already know the best practices in getting personal and sensitive information from these markets. We're proud to say that as much as we are a digital marketing partner, we are a great business operations partner. Sharon: You would come in and say, “Let's see what we would do in terms of your strategy, your positioning.” You're working from the ground up. Hugo: Absolutely. More often than not attorneys don't have a Spanish strategy, and if they do, 99 percent of the time we have to break it down and build it from scratch again. It's because the market's changing quite fast. The census data that was released I believe a month ago, the 2020 census data, shows that this market has a very high purchase power. They make a lot of life decision on their mobile phones. Even the Pew Research Center confirmed that the vast majority of Spanish speakers use their phones as a primary source for the web, at a higher rate than the general English-speaking population. That surprises a lot of people, but the data supports that you really have to understand the market and build a strategy for them in that particular metro market, because the strategies that work in California will oftentimes not work in San Antonio and Miami and Newark, New Jersey. They're very different markets, and you have to have a deep understanding of the value systems in these metro areas to build the right marketing program for them. Sharon: So, you work across the county. Hugo: Yeah, we're national now. We started in California. That's where our headquarters are, here in Los Angeles County. We knew the demand was there. Sometime late last year, we did a soft launch nationally. Just a few months ago, we announced our official national rollout. Right now we're in nine or 10 states. Sharon: Do you have people in San Antonio and Miami, or somebody that understands that market as opposed to Long Beach? Hugo: Yeah, absolutely. We are fundamentally a post-Covid organization. Sharon: I'm sorry; I didn't hear that. Hugo: We are fundamentally a post-Covid organization. Sharon: Post-covid? Hugo: Yeah, we're nearly fully remote. Most of our team members work from the comfort of their own home offices or at libraries, wherever they feel most comfortable. We've made it work. We have a great culture that's virtual. Our team loves the flexibility of working on their terms, but with strict standards and deadlines.  Because of that, we're able to say, “We're not that familiar with the Spanish-speaking market in Louisiana. Maybe we should reach out to some copywriters or designers out there who are part of the community and get a sense of what the market's like.” Again, the Spanish-speaking market is not a monolith. What we do is not a translation exercise; it's a brand positioning exercise within your local community. To answer your question, we're able to find great talent based on our infrastructure. Sharon: That's very interesting. I know markets vary, but I hadn't thought that the Hispanic market in Miami might be very different from the market here. Hugo: It is. Just by definition, if you look at the numbers, there are more Dominicans and Cuban-Americans per capita in South Florida than there are in Southern California, where it's largely Mexican, Central American and, to various degrees, South American as well. Those value systems are very different because of how relatives, your immigrant roots, immigrated to the United States. They all came through various channels and have different political systems. The way in which you land in this country will set the tone for your values and potentially the values of future generations after you. Sharon: It's very interesting and I'm sure very, very true. I'm thinking about people like me, whose ancestors came over at the turn of the century from Eastern Europe, and it still echoes today. Are your clients ever bilingual? Do they ever call in and say, “Hey, this is just too much for me”? Hugo: The majority of our members do not speak Spanish. I think that's why they choose us as their digital marketing and business partner, because they realize that in order to scale, you have to find other markets. You have to find lead generation sources. You have to find other media channels that your competition has not figured out yet, and because marketing in Spanish isn't a translation exercise, the bar is quite high to do it the right way. We often tell attorneys at the very beginning, “It's O.K. if you don't speak Spanish; however, someone on your staff should.” That is a requirement. Whether you have a partner who comes to every Zoom or in-person meeting with you, or you have a paralegal who might be bilingual, that is a requirement in our program. Otherwise, there's no way the Spanish-speaking market is going to be able to communicate effectively with your practice. We do make that a requirement, to have bilingual staff, but it is certainly not a requirement for attorneys to speak Spanish. Sharon: We've worked with quite a few law firms, and they've been great law firms, but they're like, “We should go after this ethnic market. Nobody here speaks anything but English, so who can find someone who knows something?” What do you do? Do you say, “We'll assign somebody”? How do you handle that? Hugo: If the attorney is at the point that their firm does not have a Spanish-speaking resource, that's when we immediately default to our answering service partners. What we've learned is—and this is a really interesting phenomenon—that a Spanish speaker will handle the call wonderfully. They'll establish trust. They'll get the personal information. They'll set up the engagement. What our answering service partner is very effective at doing is telling that person, “Hey, you might want to bring a relative who speaks English,” and more often than not, they will. The consumer will bring someone who speaks English, whether it's a loved one, a neighbor, a friend. So, there's always a way to market effectively in these languages, but it really does start with the strategy. If you don't have a credible website, credible advertising, a credible message, you're never going to be able to establish that communication they're after. Sharon: If the firm already has their website, will you then build—I'm not saying translate directly—but will you build a parallel site in Spanish for them? Hugo: There are a few options. Depending on how well their website is built, we may be able to add what we call a “translation switch.” It's a deceiving name because there are no translations happening. You'll see the “en Español” button on the website, and when you click it, you'll see the interpretations, not direct translations, of the English copy throughout the site. It's almost like you have two websites in one. That is a popular option; however, this also depends on the market.  We oftentimes recommend a sister website because of the state bar Rules of Professional Conduct as they relate to advertising, because some states do not allow different trade names. If trade names are allowed, like separate trade names where an attorney can incorporate or use a DBA or do something legally to file that name, we absolutely recommend that. I'll give you an example. Javaheri & Yahoudai, they're two personal injury attorneys in Los Angeles. They've been with us for over three years now, and their name—we had an honest discussion—is kind of difficult to say quickly, difficult to memorize. So, we pared it down to J&Y, and that's their English strategy; J&Y, Javaheri & Yahoudai. They're known as J&Y Law, and they're very successful in arguably the most competitive PI market in the country.  However, in Spanish, we don't use the J&Y name, because in California we could use separate trade names. So, we created Abogados Campeones, which means “Champion Attorneys.” This separate trade name has a completely different marketing angle, branding, website, video strategy, ad strategy. The way we describe it to potential members is we're not just building this marketing program; we're effectively building a new business that's tacking onto your existing infrastructure.  Abogados Campeones does extraordinarily well. Some months, it outperforms their English marketing. That name came about after many discussions with the brand team, many discussions with development, many discussions with the firm to find the values we want to evoke. In Southern California, we've done a lot of polling. The immigrant population likes to win, win at all costs, so we knew this name was going to be a homerun. When we acquired it, it essentially established the model for how we operate today. We try to find out that value system, the right branding. We know that if we pump some ad dollars behind all that research, you're going to have a successful launch in Spanish. Sharon: I can see how a name like that would be compelling. Do your clients call you in when they feel like, “O.K., I'm spending a fortune on Google. I've maxed it out. I have been effective at competing with everybody and his brother, but I've been spending millions every month on paperwork. I want to find a different way. I think there's more here.” What are they saying to you? Hugo: The majority of clients that are members who sign up for an employment with us, I would say four out of five times they are very unhappy with the way things are going in their current marketing. The feedback we hear—and we're very glad to hear—is that attorneys see the value in working with a consultancy that only works with attorneys, that essentially doubles the value of your marketing reach because of English and Spanish. Attorneys see that we're all native English speakers, but we also come from Latin American countries; we all come from Spanish-speaking families and we're all fully bilingual. I think the logic with attorneys, what they oftentimes tell us is, “We're not happy with the way things are going, and we see a lot of value in being fully bilingual rather than focusing on this one area of the market that's super-crowded.” Sharon: You mentioned several times that you have members. I'm trying to think of some of the other legal membership groups. They escape me, but is this something where you're calling your clients members, or is this a membership program? Hugo: The reason we don't use clients is because the nomenclature gets confusing, because we generate clients for our clients. We just established that if you're a part of Abogados NOW, you are a member of our program. There's no network referral opportunity. There is a community of sorts, an unofficial one, but generally speaking, there's no formal discussion board or anything of the like. We are working towards that. We do anticipate having our first in-person event in Q2 next year to further establish our reach in person, just because we've been so virtual the last four years. Our members are members mainly because of the nomenclature, but also we do feel they're part of something new. They're part of something that's original that hasn't been established anywhere else in the country. Sharon: Do you track your success by whether they're increasing the number of leads? Everybody's going to ask that—“How do I measure success with you?” Hugo: I think this is why we don't sign everybody, because we like to ask these questions day one. What are you looking for? Then, how do you and I agree on the metrics or key performance indicators that are going to tell us whether we're winning or losing? Oftentimes attorneys say, “I don't know. I don't know how many more clients I want,” and then we'll schedule another call, but I love it when an attorney is ready with their game plan for the next quarter, the next year, the next five years. We do focus on what we call the frontend metrics. Yes, there are costs per lead; there are costs per click. Ultimately, we never really get into these discussions with attorneys. What they're most interested in is, “How much have I invested in advertising and what was my direct output?” I think attorneys appreciate that because they know we're not just celebrating cost-per-lead goals. Cost per lead is all relative. All that matters is how many are you converting, how many are you signing and what value each signed client has for your firm. Sharon: That's very true. What's the value? If you're not getting quality people calling in, quality meaning—it sounds awful, but a serious brain injury, that's what every personal injury attorney wants. Not to make fun of anybody, but there's a lot of money in that. Hugo, thank you so much. This is very, very interesting.  Hugo: Thank you so much. For any attorneys listening who are serious about scale, who are serious about making that trusted connection with your Spanish-speaking community, please make an appointment with us on our website. We're at AbogadosNow.com. You can create a meeting invite per your availability and we can discuss your goals. That's what we want to talk about. We want to talk about how to grow your business and then work backwards from there. Thank you so much, Sharon. I appreciate your time. Sharon: I greatly appreciate yours. Thank you so much.

Every year from September 15 – October 15, we celebrate National Hispanic Heritage Month, and in honor of this highly influential segment of the population, Claritas also releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures. From their behaviors and preferences to their spending habits and more, Ron shares unique data to help marketers effectively engage the fast-growing Hispanic population. In addition, we were lucky enough to sit down with Henry Gómez, VP of Strategic Planning at the multicultural marketing agency, Zubi Advertising. In our interview, Henry shares the history behind how Zubi cultivated a decades long relationship with auto manufacturing giant Ford and gives listeners an inside look into how the agency is actively eliminating stereotypes about multicultural markets and instead, replacing fallacies with data backed research. Read The 2021 U.S. Hispanic Market Report: https://claritas.com/resources/the-2021-us-hispanic-market-report/ Connect with Henry Gómez: henry.gomez@zubiad.com Listen to Henry's podcast, The Brief Bros.: https://www.youtube.com/channel/UC1lhGXbV7xb1MqUkhwdyvow Connect with Zubi Advertising: https://www.zubiad.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Hispanics are becoming an increasingly large segment of the U.S. population, and for an enterprising lawyer, serving the legal needs of Spanish-speaking clients seems like a solid business development goal. But running your existing marketing materials through Google Translate and slapping "Se habla español" on your website is not enough, says Liel Levy of Nanato Media. Along with Natalie Fragkouli, his wife and business partner, Levy has written Beyond Se Habla Español: How Lawyers Win the Hispanic Market to share their tips on marketing legal services to Lantinx communities. By segmenting the Hispanic market in the U.S. into demographics based on acculturation–for example, whether they consider Spanish to be their first language, or how recently their family has come to the United States–there is data that can show how each group can be most effectively reached by advertising. Levy and Fragkouli can help lawyers figure out the best way to connect with the people they can best serve within their practice areas. In this episode of The Modern Law Library, Levy speaks with the ABA Journal's Lee Rawles about his own journey from growing up as a member of an Israeli family in Mexico City, to summers in his teens helping his uncle promote his law firm in Los Angeles, to launching Nanato Media in Austin, Texas. He shares some common missteps that law firms make with courting Hispanic clientele; some of the attributes that many Hispanic consumers share; the ways to quickly drum up business; and long-term strategies for building community connections.  

Hispanics are becoming an increasingly large segment of the U.S. population, and for an enterprising lawyer, serving the legal needs of Spanish-speaking clients seems like a solid business development goal. But running your existing marketing materials through Google Translate and slapping "Se habla español" on your website is not enough, says Liel Levy of Nanato Media. Along with Natalie Fragkouli, his wife and business partner, Levy has written Beyond Se Habla Español: How Lawyers Win the Hispanic Market to share their tips on marketing legal services to Lantinx communities. By segmenting the Hispanic market in the U.S. into demographics based on acculturation–for example, whether they consider Spanish to be their first language, or how recently their family has come to the United States–there is data that can show how each group can be most effectively reached by advertising. Levy and Fragkouli can help lawyers figure out the best way to connect with the people they can best serve within their practice areas. In this episode of The Modern Law Library, Levy speaks with the ABA Journal's Lee Rawles about his own journey from growing up as a member of an Israeli family in Mexico City, to summers in his teens helping his uncle promote his law firm in Los Angeles, to launching Nanato Media in Austin, Texas. He shares some common missteps that law firms make with courting Hispanic clientele; some of the attributes that many Hispanic consumers share; the ways to quickly drum up business; and long-term strategies for building community connections.  

Hispanics are becoming an increasingly large segment of the U.S. population, and for an enterprising lawyer, serving the legal needs of Spanish-speaking clients seems like a solid business development goal. But running your existing marketing materials through Google Translate and slapping "Se habla español" on your website is not enough, says Liel Levy of Nanato Media. Along with Natalie Fragkouli, his wife and business partner, Levy has written Beyond Se Habla Español: How Lawyers Win the Hispanic Market to share their tips on marketing legal services to Lantinx communities. By segmenting the Hispanic market in the U.S. into demographics based on acculturation–for example, whether they consider Spanish to be their first language, or how recently their family has come to the United States–there is data that can show how each group can be most effectively reached by advertising. Levy and Fragkouli can help lawyers figure out the best way to connect with the people they can best serve within their practice areas. In this episode of The Modern Law Library, Levy speaks with the ABA Journal's Lee Rawles about his own journey from growing up as a member of an Israeli family in Mexico City, to summers in his teens helping his uncle promote his law firm in Los Angeles, to launching Nanato Media in Austin, Texas. He shares some common missteps that law firms make with courting Hispanic clientele; some of the attributes that many Hispanic consumers share; the ways to quickly drum up business; and long-term strategies for building community connections.  

Welcome to episode 94 of Grow Your Law Firm with Ken Hardison. This week Ken sits down with Liel Levy and they discuss Liel's thoughts on how exactly attorneys should think about connecting with, and marketing to, the Hispanic community within the U.S. Liel Levy is the Head of Partnerships at Nanato Media, and the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.   What you'll learn in this episode: Liel's start in legal marketing, which was initially through family, but then became something he loved as saw he could help firms reach the Hispanic community. A look at the impressive stats about the growth of the Hispanic market across the U.S. Advice to lawyers who don't speak Spanish but would love to service the Hispanic market How family dynamics operate within the Hispanic community and why attorneys need to be aware of these differences. Recommendations for how attorneys can attract clients from within the Hispanic community. Liel's thoughts on Google display ads and if they are worth the investment versus other marketing efforts for reaching the Hispanic community. Is Facebook a good route for attorneys looking to brand themselves and market their services? To purchase his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market   Resources: Website: https://nanatomedia.com/ Twitter: https://twitter.com/nanatomedia?lang=en Instagram: https://www.instagram.com/nanatomedia/?hl=en Facebook: https://www.facebook.com/nanatomedia/ LinkedIn: https://www.linkedin.com/company/nanatomedia/ Podcast: https://podcasts.apple.com/us/podcast/in-camera-podcast/id1494514522   Additional Resources: PILMMA's Super Summit: https://learn.pilmma.org/pilmma-super-summit-2021 The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's free Coronavirus Survival Kit: pilmma.org/free-resources/ PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Liel Levy is the Co-founder and Head of Partnerships at Nanato Media, a bilingual digital marketing agency specializing in the US Hispanic market. Nanato Media focuses on helping law firms across the country run relevant campaigns targeting local Hispanic markets. After a career in the food and hospitality space, Liel entered the marketing industry, working as the Assistant Food and Beverage Director and MUZE Restaurant Manager at Mandarin Oriental and Restaurants Manager at Meliá Hotels International. Liel Levy is the Co-author of the book Beyond Se Habla Español: How Lawyers Win the Hispanic Market and the Co-host of the In Camera Podcast. Liel helps law firms dominate their market through ambicultural digital marketing strategies that lead to exponential business and brand growth. He has all the tools to teach you why and how to market to the Hispanic community and is here to tell you all about it. In this episode… Law firms across the country use marketing materials for advertising to clients new and old. Most probably feel confident in their marketing materials. However, there is a whole chunk of the American population that law firms often don't have the tools to market to — the Hispanic community. Liel Levy noticed this and decided to do something to change the landscape. Liel Levy has been ingrained in Hispanic culture from the day he was born, living in New Mexico and watching his uncle create a law firm specifically for Hispanics. Now, Liel is the Co-founder of Nanato Media, a digital agency focused on helping law firms across the country run relevant campaigns targeting local Hispanic markets. He has all the tools to teach you why and how to market to the Hispanic community and is here to tell you all about it. On this episode of The Lawyer's Edge, Elise Holtzman talks with Co-founder and Head of Partnerships at Nanato Media, Liel Levy, all about marketing law firms to the Hispanic community. They discuss increasing focus on connecting with Hispanic clients, successful marketing strategies for each sect of the Hispanic community, sensitivity and stress around effective translation, and so much more. You won't want to miss this impactful episode!

In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of Hispanic advertising agency, The Group Advertising. His latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.Wagner Live is a weekly podcast produced by The Wagner Agency and hosted by its president, Wágner dos Santos. In each episode and together with a special guest, expect to hear fresh perspectives on what's hot in business right now.

In this episode, Alay and Liel discuss:  Effectively targeting the Hispanic market in your area.  The revenue opportunity law firms … Targeting Your Hispanic Market with Liel Levy Read More »

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. https://www.linkedin.com/in/natalie-fragkouli/ (Natalie Fragkouli), the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book Beyond Se Habla Español: How Lawyers Win the Hispanic Market. She co-authored the book with Liel to address why lawyers can no longer afford to ignore this booming market. At a growing rate of 1.5 million per year and projected to account for 80% of the total U.S. total population growth by 2040, Hispanics are a necessary market for your law firm to thrive now and in the future. And in this episode, we explore the simple steps you need to become relevant to this vibrant Latinx market. Resources mentioned in our episode: https://www.amazon.com/Beyond-Se-Habla-Espa%C3%B1ol-Hispanic-ebook/dp/B097NYPS1R/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= (BUY NOW - Beyond Se Habla Español for $0.99 for a limited time) https://nanatomedia.com/legal/bilingual-digital-marketing/ (Hispanic Legal Marketing by Nanato Media) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Episode 14 of the "Everything Except The Law" podcast has arrived! In this episode we speak with Liel Levy, co-founder of the bilingual digital marketing agency Nanato Media and co-author of the new book “Beyond Se Habla Español: How Lawyers Win the Hispanic Market”. This episode details everything law firms need to know about putting together marketing campaigns specifically for Hispanic legal consumers.  About our guest: Liel Levy is the Head of Partnerships at Nanato Media. He's also the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms. His new book, "Beyond Se Habla Español", provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm. The book was co-written with Natalie Fragkouli, the Head of Digital at Nanato Media.Purchase "Beyond Se Habla" on Amazon here: http://ow.ly/Ex9x30rNBm5Learn more about the book here: https://nanatomedia.com/beyond-se-hab...About Nanato Media:Nanato Media is a marketing agency in Austin, Texas, focused on helping law firms across the nation run relevant, expert campaigns targeting local Hispanic markets. By leveraging the power of Nanato Media, law firms have access to their own team of multicultural marketers to execute cost-effective and winning strategies.Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law. Read more helpful stuff from Answering Legal here:The Lawyer's Complete Guide To 2021: http://ow.ly/YzPe30rNBnrA Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny11 Best Legal Softwares: http://ow.ly/djSP30rNBnZInterested in learning more about Answering Legal? Book an appointment to speak with us here:

In today's episode of The Real State, we explore the intersection between multi-cultural marketing and the business of Real Estate. How having a culture-first viewpoint can help companies engage with more potential customers and bring more personality to real estate brands. Our guest, Mike Valdes-Fauli President & CEO of Pinta a multi-cultural marketing and advertising agency.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Marske is the Founder and CEO of Saramar Group, a marketing consultancy firm specializing in connecting brands to the U.S. Hispanic market. Saramar Group integrates three core solutions for busi

Sarah Marske is the Founder and CEO of Saramar Group, a marketing consultancy firm specializing in connecting brands to the U.S. Hispanic market. Saramar Group integrates three core solutions for busi

After the financial strain 2020 put consumers in, banks and credit unions can't afford to overlook opportunity segments “hiding” in plain sight – especially when they're both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas' Catherine Spisszak and Coopera Consulting's Victor Corro. Listen now for actionable advice, applicable across industries. Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/ Download the Hispanic Financial Product Usage and Behaviors insights sheet: https://claritas.com/resources/hispanic-financial-insights/ Read Coopera Consulting's Action Guide for Serving the Hispanic Market: https://www.cooperaconsulting.com/hispanic-expertise.cfm?ID=864C8570-1C23-D4F9-7429-276C09D27DD3 Connect with Coopera Consulting: https://www.cooperaconsulting.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and got into personal injury around the 5-year mark. The local hispanic community in DC did not really have anyone talking to them, so he started running some small ads in newspapers and the phone started ringing. Paul is bilingual, but not completely, so he needed to hire someone in his office that was bilingual and could have those conversations. He is now the #1 guy in the hispanic community in DC. He recognized about 3 years ago that what he is doing can be reproduced - he can teach it. So, he opened a consulting business to help other attorneys around the country to do the same thing he is doing in their markets. The best way to reach out to Paul is to give him a call at 301-500-0000. For a copy of Paul’s book, visit https://www.hispanic.thebusinessanswer.com/order-form On This Episode, We Discuss ...• Recognizing an Under-Served Community and What Cases Work Better• Paul’s Favorite Business Book Finds to Develop the Business Side of Your Firm• Suggestions for Someone Who is Not a Native Spanish Speaker and Top Book Points

As the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas' VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies' bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs. Read the 2020 Hispanic Market Report: https://www.claritas.com/resources/2020-hispanic-market-report/ Listen to the Voter Trends episode: https://podcasts.apple.com/us/podcast/voter-trends-what-marketers-need-to-know-why-businesses/id1441029170?i=1000459962333 Unlock Customers with Prism Premier: https://claritas360.claritas.com/mybestsegments/# Connect with the Arizona Hispanic Chamber of Commerce: https://www.azhcc.com/ Read past Datos reports: https://www.azhcc.com/publications/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

In today's episode ill like to introduce you to Mariano “Manny” Ranero.In 1994 at the age of 18, I came to the states with $150 in my pocket, very basic English, and a pregnant 20-year-old wife! Manny's first job was standing on the street waiting to be picked as Day Labor on Slater St.Then manny got a job as a Dishwasher in Fashion Island in Newport Beach, about a 2-hour bike ride Manny worked at fast-food restaurants from 1995 until 1998 then became Assistant Manager of a Taco Bell in Houston Tx. After a gun was pointed to his head during an 11 pm robbery at work, manny decided to quit and started working at Macaroni Grill, where he waited tables from 1998 until 2002. Then a new Spanish Pop Rock station opens in Houston and got a gig there as a Produced Assistant where I filmed and produced commercials for the Local TV Station. After 2 years at Liberman, I learned a lot regarding tv production, I decided to go on my own, registered RANERO PRODUCTIONS and started working as a contractor for a good friend who owned an Advertising Marketing Firm doing all his production work. In 2006 Kroger wanted to start a campaign on the Hispanic Market and we created a Spanish TV Cooking show that aired in Telemundo. We had a great 3-year run, unfortunately, it was canceled in 2009 due to the increase of gas prices and how that affected transportation costs. 5 years later I started again the cooking show but this time calling it COCINANDO CON MANNY which still airs on TELEMUNDO HOUSTON every Saturday at 10 am uninterrupted for the past 4 years. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sammyz/message

Margarita Pasos, es reconocida por su trayectoria internacional de más de 20 años como experta en Ventas y en la Sicología del Éxito. Es una Motiovational Speaker y entrenadora corporativa del Fortune 500, Brian Tracy's Leader & Partner for the Hispanic Market y tiene una charla TED con casi 4 millones de vistas. Con una sonrisa constante y con la respuesta precisa a cada que proviene del miedo que nos imponemos al "no lo puedo hacer". Una conversación que cae como un bálsamo en estos días de confinamiento, y que nos hará dar Pasos agigantados en nuestros sueños y metas. Espero que lo disfruten #FueraDeRadio @OmarCharcousse https://www.instagram.com/omarcharcousse/

Conversamos con Marcos Tamez Villarreal, ejecutivo de cuentas y consultor del mercado hispano para Telemundo. Marcos tiene una perspectiva única acerca de las tendencias de los latinos en Estados Unidos, incluyendo nuestras preferencias al viajar. En este episodio Marcos comparte una opinión acerca del turismo interno de los latinos residentes en Florida.

Gabriel Flores, nos comparte su proceso creativo para crear campañas publicitarias de éxito, dejando libre la creatividad para presentarle al cliente un buen número de opciones, desde un punto de vista conservador hasta las ideas que rompen los parámetros de la publicidad.En esta entrevista nos comenta lo que sucede en los Focus Groups durante la evolución de una campaña publicitaria y cómo tratar con los clientes más exigentes.Gabriel decidió ir en contra de los deseos de su padre de dedicarse al negocio de la familia, y optó por abrirse camino en el mundo de la publicidad primero como junior copywriter o redactor, en la agencia Terán TBWA en la Ciudad de México.Gabriel no sólo aprendió durante ese tiempo el negocio, sino que también creó campañas ganadoras de premios para Brandy Presidente, BIC, Camino Real, Gamesa Jumex.Más adelante el trabajo de Gabriel tuvo un gran impacto global con la agencia Leo Burnett, donde estuvo a cargo de la cuenta de la cerveza Corona, indiscutiblemente uno de los íconos mexicanos más reconocidos, creando una campaña multimillonaria que reposicionó la marca para los jóvenes consumidores quienes estaban cambiando masivamente a las marcas importadas que entraban en el mercado mexicano.Posteriormente dirigió el equipo creativo para 021 Comunicaciones, convirtiendo a una pequeña compañía de diseño en un reconocido grupo de comunicaciones al contratar al mejor talento de la ciudad, consiguiendo nuevas cuentas y acrecentando significativamente las ganancias.Bajo su dirección la agencia ganó algunos de los premios más influyentes en la industria del diseño y la publicidad, tanto nacional como internacionalmente, incluyendo los festivales de Nueva York, Quórum, El Ojo de Iberoamérica, a!Diseño, los Premios Financieros Midas, y el primer Grand Prix en la historia de la compañía en los premios EFFIE.En USA Gabriel conitnuó ganando premios por su excelente trabajo, primero recibió el Ad Age Hispanic Award por una campaña que desarrolló en una compañía de publicidad hispana en Washington DC. Luego, siendo parte del grupo Bravo, Gabriel desarrolló campañas para el mercado hispano para Chevron, Wrigley’s, AT&T y Colgate.  Chevron, el cliente más grande de Bravo en la costa del Oeste, estuvo tan satisfecho con los resultados de una de sus campañas que decidieron adoptarla también para el mercado general en Estados Unidos.Más adelante Gabriel enfrentó el reto de dejar a un lado el español y dirigió la división de cuidado familiar para Procter and Gamble, trabajando con el grupo Integer.En el 2012 llegó a Texas, donde comenzó a trabajar para la agencia Tippit and Moo, y ahí ha estado detrás de la mayoría de las campañas más exitosas y ganadoras de premios como son la de Sonic,Drive-in, Gabanelli,Houston Dynamo, Michaels, The American Cancer Societyy más recientemente Texas Children’s Health Plan. Puedes escuchar este y los demás episodios de la Pizarra visita http://www.nickymondellin.com/lapizarra** Visita http://www.nickymondellini.com para conocer el trabajo de Nicky Mondellini, actriz, conductora y locutora de talla internacional con más de treinta años de experiencia en televisión, teatro, cine y locución comercial.*No olvides suscribirte para recibir los episodios nuevos de La Pizarra. Agradecemos tus comentarios y sugerencias en Apple Podcasts para seguir alimentando este podcast y darlo a conocer.Síguenos en Instagram @nickymondellini, Twitter @nicky3ch_nicky, Facebook http://www.facebook.com/nickymondellinivoiceover o en LinkedIn : www.linkedin.com/in/nickymondellinivoiceover  

Marketing to the Hispanic Market and Beyond!

Hernan Tagliani is the president and founder of The Group Advertising. Founded in 2006, The Group Advertising is one of the fastest-growing multicultural advertising agencies in the United States. The team at The Group Advertising delivers award-winning marketing services to non-profits, local, national, and international brands across the nation. They offer advertising, branding, social media, and digital services to best create a campaign that will have a large impact on the Hispanic community. The Group Advertising was awarded the 2019 Diversity in Business award and Hernan Tagliani was featured as one of the CEO’s of The Year 2019 in the Orlando Business Journal. Hernan’s new book, “The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant”, is available now.

Daniel Chu, who currently serves as founder and chief executive of Tricolor Auto Group and Ganas Holdings, not only discussed the sale and financing of vehicles to Hispanic consumers, he touched on how prepared finance companies are to handle changing conditions if a recession arrives in 2020.

How to do business with the underserved bilingual Hispanic Market online. He also tells you why Taco Bell is the best Mexican food in the world. You can check him out him out www.JefferyPeterson.comGo To https://www.808Podcast.com or I'll take all the peppers out of your Mexican food.

U.S. Hispanic Market: Growing Fast and Grossly Underserved Sean Salas, Camino Financial Daniel Chu, Tricolor Auto Group Matt Jenkins, Oportun James Gutierrez, Aura Moderator: Emmalyn Shaw, Flourish

Ana Maria Sanin Mortgage Connector, Branch and Hispanic Market Developer for NFM Lending is interviewed in this episode. Ana Maria's goal is to connect with Industry professionals(Loan Originators) who are open to learn more about the benefits and opportunities NFM Lending has to offer. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support

Hola everyone! Welcome to a bonus 2018 year’s end holiday edition of #TotalMarketTalk, the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment hosted by David Chitel, CEO & Founder of NGL Collective, a Latinx media and entertainment company co-founded by John Leguizamo. A little over a year ago, some of you might remember that I wrote a 5,000+ word piece (some have referred to it as a manifesto) called “Wake Up And Smell the Cafecito, The Despacito and The Total U.S. Hispanic Market.” Yup 5,000+ words! It’s worth the read if you have the time, but if you’re like me and prefer audio books and podcasts to lengthy editorial, this is for you. So, after much deliberation, I’ve decided to narrate the piece in its entirety for you all, while updating a few bits and maybe adding some color commentary for further context. Truth be told, not too much has changed in the year or so since I wrote it. The “Total Market” debate rages on, and marketers and advertisers alike are still searching for answers as to how best to engage today’s Latinx audience in-language, in-culture and in-context as we like to say at NGL Collective, so I thought….why not? There’s way more set up I could do, but I’m going to just let the piece speak for itself, and leave it up to you listeners to take away what you wish. So with that here is “Wake Up And Smell the Cafecito, The Despacito and The Total U.S. Hispanic Market.”

Today's guest onhttps://expatmoneyshow.com/ ( The Expat Money Show) is Nydia Monarrez. She is a top-rated Voice Over Talent, International Speaker, Hispanic Marketer and Business Consultant. Nydia has worked with the likes of McDonald's, Toyota and Walt Disney. She is focused on helping you to get your business ready to dominate in the Hispanic market.   In this episode, we talk in detail about why it is so vitally important to market to the Latinos inside the USA from Mexico, Columbia, Chili and other Latin American Countries. Nydia Monarrez goes into detail about how you can get your company ready for this booming market.   Early on, Nydia quickly realized that the interpreters that had been hired to translate from English to Spanish for the major companies in the USA were missing out on the most important aspect of the translation, the culture of the Latin American people. They had never grasped what it meant to be a Latino and couldn't understand why they couldn't dominate in the Hispanic market. This is a market that https://www.thinkwithgoogle.com/consumer-insights/new-research-shows-how-to-connect-with-digital-hispanics-online/ (grew roughly 50%) from 2010 to 2015 and they lost such a massive opportunity.   Nydia goes deep and really explains what the hot buttons for the Hispanic people are and how you can incorporate these hot buttons into your marketing (these are gold, don't miss these).   WE TALK ABOUT HISPANIC MARKETING SOLUTIONS! As Nydia says, "We came and we're not leaving." Born and raised in Mexico, Nydia understands fully what it takes to market to this powerful growing market. She takes her clientele to the next level of marketing and tapping into the 1.5 Trillion $$ buying power. You heard me, 1.5 Trillion USD buying power!!   I ASKED NYDIA ‘HOW DOES A BUSINESS KNOW IF THEY ARE RIGHT FOR THE HISPANIC MARKET? Chiropractors, Doctors, Dentists Information Products/Webinars/Books/Educational Products Physical Stores, Grocery Stores   Are all perfect fits Nydia tells me, It doesn't matter the type of business you are in. We shop for everything, and everywhere and we prefer to buy from someone that understands our needs and takes the time to speak to us in our native language. So to really make a killing for your company you must start paying attention and learn the how's and why's to dominate in the Hispanic market.   WHERE YOU CAN FIND NYDIA MONARREZ: Website: https://www.nydiamonarrez.com/hispanic-market-strategies/ (https://www.NydiaMonarrez.com/hispanic-market-strategies/) Email: NydiaMonarrez@NydiaMonarrez.com   FINAL THOUGHTS On The Expat Money Show, I aim to bring in the best Entrepreneurs from around the globe who are doing some really incredible things. It was an amazing and exciting experience to chat with Nydia and I found the idea of how to get your business ready to dominate in the Hispanic market fascinating. If you want to have a huge advantage over competitors, this is a great way to do it! I hope you get as much value from this Podcast Episode as I did… and if you would like to stay up to date with all new content that comes out at The Expat Money Show make sure you sign up for our Newsletter below. Some of my best stuff comes out by email and I don't want you to miss it! Support this podcast

It seems Latinos are under attack from all sides these days. The White House thinks we're animals, Starbucks calls us beaners and some pendejo racist lawyer in New York City just can't bear to hear the loveliness that is Castellano — unless, of course, it's in his law practice. There you can spic it up to your hearts content. All billable hours, ya know. Be sure to hold onto to something sturdy because Mike Robles and Pedro Rafael Rosado are ready to shake the foundation!

Amara La Negra has spent her entire life in show business and she is singularly focused on becoming the LatinX equivalent of Beyoncé. The breakout star of VH1's 'Love and Hip Hop Miami' spoke to us just before the debut of the new reality series and she was candid about her struggles and her passion for performing. Also on the episode, Mike and Pedro discuss Kanye West's latest controversial comments, Michelle Wolf's performance at the White House Correspondents Association dinner, and flying chanclas in San Antonio.

Mike and Pedro have returned from the wilderness and are prepared to drop all-new episodes of the show. We are fully aware that we angered a lot of people in previous installments, and we'd like to say we won't do that anymore, but the truth is even in this brief conversation we probably offended one or more of you out there. We just can't help it. Saddle up vaqueros cuz...WE'RE BACK!

In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of the Hispanic advertising agency, The Group Advertising. Hernan's latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.

Rick Demko of The Guardia Group weill share experience on why Final Wishes Insurance is important and how he and his agency have been successful in the Hispanic Market.

Robert & Charlotte Ortiz will share how they have found success networking in the Hispanic Market and finding ways to help others. While they both hold jobs as owners of an insurance agency, they make [...]

Are you looking for a new, untapped opportunity as a mortgage lender?  This week's hot topic will feature the Inspiring success story of Jason Madiedo, the largest Hispanic mortgage lender in the nation.  The Hispanic demographic is the only one in the U.S. that saw its homeownership rate increase in 2015, according to the State Of Hispanic Homeownership Report, published annually by the Hispanic Wealth Project in conjunction with the National Association of Hispanic Real Estate Professionals (NAHREP). Because of its rapid population growth and rapid household formation, the Hispanic demographic remains a huge untapped opportunity for mortgage lenders. What's more, things are looking good right now for lenders to go after this market – mortgage interest rates are low, annual household incomes are increasing, and the job market is looking much better, with increased openings and rising wages. As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a "Profit Doctor" sharing ideas on how to improve your bottom line. Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry. Thank you, David Lykken Are you looking for a new, untapped opportunity as a mortgage lender?  This week's hot topic will feature the Inspiring success story of Jason Madiedo, the largest Hispanic mortgage lender in the nation.  The Hispanic demographic is the only one in the U.S. that saw its homeownership rate increase in 2015, according to the State Of Hispanic Homeownership Report, published annually by the Hispanic Wealth Project in conjunction with the National Association of Hispanic Real Estate Professionals (NAHREP). Because of its rapid population growth and rapid household formation, the Hispanic demographic remains a huge untapped opportunity for mortgage lenders. What's more, things are looking good right now for lenders to go after this market – mortgage interest rates are low, annual household incomes are increasing, and the job market is looking much better, with increased openings and rising wages. As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a "Profit Doctor" sharing ideas on how to improve your bottom line. Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry. Thank you, David Lykken

Are you looking for a new, untapped opportunity as a mortgage lender?  This week’s hot topic will feature the Inspiring success story of Jason Madiedo, the largest Hispanic mortgage lender in the nation.  The Hispanic demographic is the only one in the U.S. that saw its homeownership rate increase in 2015, according to the State Of Hispanic Homeownership Report, published annually by the Hispanic Wealth Project in conjunction with the National Association of Hispanic Real Estate Professionals (NAHREP). Because of its rapid population growth and rapid household formation, the Hispanic demographic remains a huge untapped opportunity for mortgage lenders. What’s more, things are looking good right now for lenders to go after this market – mortgage interest rates are low, annual household incomes are increasing, and the job market is looking much better, with increased openings and rising wages. As normal, the first half of the program will feature, Joe Farr of MBSQuoteline providing a rate & market update, Alice Alvey of Indecomm Global Services providing a regulatory & legislative update as well as Paul Muolo of IMF News & Sam Garcia of Mortgage Daily giving us a quick overview of the latest news stories impacting our industry and Andy Schell, a/k/a "Profit Doctor" sharing ideas on how to improve your bottom line. Please tell others about this program and take a minute to share a link to this program with your friends and associates in the mortgage industry. Thank you, David Lykken

Minority groups are growing at a fast pace and as a result, Hispanics are no longer a sub-segment of the economy. They are emerging as a powerhouse of economic influence. Hernan Tagliani, Hispanic communications expert and author of The Hispanic Market for Corporate America. How to make your brand culturally relevant, discusses what you need to develop a strong and successful multicultural strategy. For more information, please visit http://hernantagliani.com/.

Jorge Heredia is among other things, an actor, television personality, and media consultant. He shares in depth his understanding of the Latino/Hispanic market and why ignoring it in America is a big mistake. 

Diabetes By The Numbers is back, with the first in what I hope will be a series of episodes in which I'll investigate healthcare in countries other than my own.   Helping me get started is Mariana Gomez.  Mariana is a super diabetes advocate, through the diabetes community in Mexico City where she lives, as a writer at her personal blog, dulcesitosparami.com, and as Community and Social Media Assistant for the Hispanic Market at Diabetes Hands Foundation.   In addition to that, she's a licensed practicing psychologist.  And oh, by the way, she's been living with Type 1 diabetes for over 30 years.    Mariana is uniquely qualified to discuss diabetes at any time, and certainly qualified to discuss the state of healthcare for those living with diabetes in Mexico.   As I said, this is the first in what I hope will be a series of interviews on healthcare from a number of countries.  If you're living in a country outside of the USA and you'd like to talk about healthcare where you live, please send me an e-mail at happymedium[dot]net[at]gmail[dot]com and let's talk. Reference Material - Click below for more information on this topic   Mariana Gomez is Community and Social Media Assistant for the Hispanic Market at Diabetes Hands Foundation: diabeteshandsfoundation.org You will often see Mariana at DHF's Spanish-language community site: estudiabetes.org   Mariana has a wonderful personal blog: dulcesitosparami.com

Sixcia shares a simple step-by-step approach to introducing your product/service into the Hispanic market

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Brian Cristiano, CEO of BOLD Worldwide talks about his recent participation in the Portada, hispanic, multicultural marketing forum. He had the opportunity to serve as a panel moderator, specifically discussing how sports marketing could potentially differ in the hispanic market. He highlights the major increase in sports sponsorships in the U.S., as well as its value for all sports fans. He illustrates the passion of the hispanic sports market and how making the connection with them is as simple as engaging them into the sport. Finally, he stresses the need to just focus on connecting fans to the brand and removing ethnicity from scenario totally. Watch this episode on YouTube: https://youtu.be/DcIsZ2T2Nsg Website: www.briancristiano.com BOLD Worldwide: www.boldworldwide.com Twitter: twitter.com/brian_cristiano

Her show was unceremoniously canceled by the ABC Broadcasting Network and Cristela Alonzo was understandably upset. It didn’t help matters that she was forced to deal with trolls hurling insults at her on Twitter. In a long and emotional blog post, the comedian laid bare how she felt about the lack of support her self-titled sitcom … Continue reading Stay Strong Cristela Alonzo →

It was a dramatic scene. Marilyn Mosby stood at a podium festooned with microphones that also sported a large emblem emblazoned with the scales of justice and the words “Office of the State’s Attorney for Baltimore City”. She was there to announce charges of manslaughter and assault against 6 police officers accused of murdering 25 year old Freddie Gray. Ms. Mosby was … Continue reading Boxers, Politicians, and ‘Thugs’. Oh My! →

I never gave the devastation surrounding me as a kid a second thought. It seemed perfectly natural to have abandoned buildings and rubble strewn lots as playgrounds. The idea that I was living in a blighted and dangerous ghetto that could easily pass for any number of ruined European cities during World War II never once dawned … Continue reading Will ‘The Get Down’ on Netflix Be a Huge Letdown For Latinos? →

Sandra Alfaro has dedicated her 20-year career to Multicultural Marketing, primarily focusing on the Hispanic Market. She began her career at Saatchi & Saatchi’s Conill Advertising, where she worked on brands including HBO, Procter & Gamble Tide & Gain, Bell Atlantic and Helene Curtis’ Suave and Finesse brands. She later managed the Citibank Global Services and Interpersonal Banking account at JWT New York. At The Vidal Partnership, Sandra she spent over a decade building a best-in-class Account Management department of over 30 professionals. In her role as Managing Partner, Director of Account Management at The Vidal Partnership, Sandra played an active role in winning and leading key agency accounts including McDonald’s, Heineken USA, Sprint, The Home Depot, JCPenney, Kraft Foods, Nissan, Wendy’s, The Ad Council, DIRECTV, Johnson & Johnson and Diageo. She was critical to the Agency’s unprecedented dramatic growth for over a decade, which led to the agency being recognized as Multicultural Agency of the Year for several consecutive years. In 2005, Sandra was recognized by Advertising Age in their Women to Watch profile (http://adage.com/article/special-report-women-to-watch/sandra-alfaro/103325/), the youngest featured to date at the time. In 2010, Sandra joined kirshenbaum bond senecal + partners as the General Manager of their newly created Multicultural Unit, Ramona. In this role, Sandra works as part of an integrated offering at kbs+p to deliver a total market solution to all Clients, helping reach the increasingly diverse consumer market with culturally relevant communication. In this role, she led the expansion of their Client roster to include Kao Brands Jergens and John Frieda, Church’s Chicken, Dobel and 1800 Tequilas and BMW. Prior to joining Wing, Sandra co-led the Brand Leadership department at Lopez Negrete Communications, the largest independent Hispanic agency in the country, where she led a team of 20 staffers to service such brands as Walmart, Kraft Foods, Chrysler Dodge, MillerCoors, Sonic and Dr Pepper Snapple Group. She also actively participated in New Business efforts and led the pitches that won the agency the Southern California Edison and RBFF (Recreational Boating & Fishing Foundation) accounts. Under her leadership, the Walmart Client was recognized by AHAA as the first-ever Multicultural Marketer of the Year in 2013. Sandra also was a member of Walmart’s Multicultural Advisory Council, which has been noted as a key factor in contributing to Walmart’s best-in-class model of Total Market communications. Sandra earned here MBA in Marketing and Management from New York University’s Stern School of Business and her BSBA in International Business from The American University. She is a member of Advertising Women of New York (AWNY), New York Women in Communications, the National Society of Hispanic MBA’s (NSHMBA) and an active speaker on the subject of Leadership, Account Management and Multicultural Marketing. Sandra is thrilled to have joined the WING team at Grey NY in May of 2014. Grey’s vision of Total Market communications and their structure of seamlessly integrated teams to deliver Famously Effective creative to their Clients are among the things that drew Sandra to accept the role as Managing Director of Wing. She is looking forward to working with the Grey team to deliver business-building insights that will drive their Client’s business with Hispanics. In this role, she was recently featured by Latina Magazine as an Inspiring Latina (http://www.latina.com/lifestyle/inspiring-latina/inspiring-latina-managing-director-wing-sandra-alfaro) She is also a new Mother. She lives in New York City with her husband Justin and ninemonth old son, Sebastian. Learnings Sandra's American Dream Why education is critical to Latino success How she leveraged herLatina bicultural/bilingual heritage to succeed in her career Why you need to be curios in anything that you do throughout y...

Mexico really does get blamed for everything. Ebola? It’s flooding into the U.S. from our southern border. Terrorism? Apparently ISIS, Al Qaeda and even the Houthi militants are streaming over from down Mexico way by the hundreds as I type this. Illegal drugs, guns, and undocumented aliens? Check, check and check. Presidential hopeful Ted Cruz? Yeah, … Continue reading Don’t Blame Mexico For Ted Cruz, Blame Canada →

‘The Real’ is a bland, vacuous syndicated talk show broadcast primarily on Fox affiliates and is hosted by five women of color. (Sad that a decade and a half into the 21st century this is still something so unique we see it as a triumph but we’ll take it). Finally a show that refuses to perpetuate negative stereotypes but instead … Continue reading Next On ‘The Real’: Brownface Minstrelsy →

Despite the long relationship the U.S. has enjoyed with the “Enchantress of the Caribbean”, Puerto Rico and its residents on the island and on the mainland remain a mystery to other Americans. As a public service, Robles & Rosado will help clear up any confusion for you and save you the time and exertion necessary to Google the … Continue reading Remember Folks, Puerto Rico Is America →

Longtime listeners know we catch a lot of heat for some of the things we say on the show and post on the blog. In an effort to be proactive, and in the interest of saving our time and yours, we offer this generic blanket statement to all Latin@s who feel an apology is more … Continue reading RR 24: Apologies Are Not Nearly Enough →

For this episode Mike and I revisit some of our favorite moments—and yours—from the first season of Robles & Rosado.  We hope you join us again in 2015 for more of our unique mix of humor and commentary. Wishing you all good health, happiness, and success!

Science has finally caught up to the fact that Robles and Rosado are almost perfect specimens of humanity. Don’t believe me? Just ask Lior Pachter, a UC Berkeley biologist. Mr. Pachter published a DNA study recently suggesting that “perfect humans” are most likely to be Puerto Rican. He also reveals that the “perfect human” may have been female … Continue reading RR 22: Cuba (Not Quite) Libre and Perfect Puerto Ricans →

After an almost 10 hour delay, prosecuting attorney Robert McCulloch from St. Louis, Missouri announced that the grand jury investigating the shooting death of Michael Brown, an unarmed 18-year-old, decided not indict police officer Darren Wilson. The ruling set off a wave of protests and rioting in the city of Ferguson that has lasted several days. Mike and I discuss the … Continue reading RR 21: The Circus Comes to Ferguson, Missouri →

All this time we were aiming to be your garden variety troublemakers. During our interview with social entrepreneur and Latino community leader Elianne Ramos, Mike and I were confronted with the shocking revelation that we are both social media influencers. When a nationally recognized expert and one of the most influential Latinas in social media tells you you are … Continue reading RR 20: Social Media Powerhouse, Elianne Ramos →

This week we present a special edition of the Robles & Rosado experience. Our own Mike Robles interviews Tejano music superstar, the incomparable Stefani Montiel. Stefani Montiel recorded her full-length album debut at age nine and has gone on to earn six Grammy nominations over an illustrious career. Stefani’s latest album, Paraíso, continues her exploration into new musical territory while not … Continue reading RR Bonus: Tejano Music Superstar Stefani Montiel →

According to an article at BostInno.com I have a better chance at landing on the moon or starring in the role of Batman at your local multiplex than contracting the Ebola virus. There is a much greater chance that one of you reading this will (heaven forbid) suffer and die from influenza or heart disease than from … Continue reading RR 19: Ebola Makes Americans Panic and Blame Hispanics →

One of the best shows in television history ended one year ago this week when AMC aired the final episode of ‘Breaking Bad’, the critically acclaimed operatic crime drama set in  New Mexico. In honor of that anniversary actor, comic, and Albuquerque  native Steven Michael Quezada, who played DEA Agent Steven Gomez, joins us to … Continue reading RR 18: Steven Michael Quezada Never Broke Bad →

Rick Najera is not an activist. That’s not a shot at the actor-writer-director-producer and he’ll be the first to tell you. Rick is a man who is unafraid to speak his mind and is an artist who is pointing out the reality and vagaries of the Latino experience in America. Also a  playwright, a professional speaker and an … Continue reading RR 17: The Unforced Confessions of Rick Najera →

Rosie Perez is from old-school Brooklyn.  Not this new hipsterville nonsense they got going on there these days but the real-deal Brooklyn. She’s from the Brooklyn where you speak your mind and were always ready to defend your point of view. Ms. Perez will bring that old school Brooklyn sensibility to ABC Television’s long running talk … Continue reading RR 16: ‘The View’ Joins Team Rosie →

This week we present a special episode of our show and feature a very special guest. Mike and I had the very distinct honor and pleasure of a visit from comedian and actor Carlos Mencia. For the few of you reading this who don’t know who he is, Carlos Mencia is one of today’s most … Continue reading RR 15: Carlos Mencia Will Blow Your Mind →

We’d like to give Phil Griffin the benefit of the doubt and we desperately want to believe he wasn’t as insulting in person as he came across in pixels. In reports from the annual convention of the National Association of Hispanic Journalists about his apology for this year’s Cinco de Mayo on-air racist shenanigans, the president of MSNBC sounded smug and … Continue reading RR 14: MSNBC Keeps Getting It Wrong →

Let’s play a game of “Fantasy Or Reality”.  I’ll offer up a scenario and you, dear reader, will decide if it really happened or whether I’m just spinning a fanciful tale. Here we go. The United States once accepted thousands of unaccompanied minors from Latin America and provided shelter and care in over 100 cities … Continue reading RR 13: Immigrant Archives and Hateful Tweets →

It was always a source of pride for many of us growing up, especially in the rough and tumble immigrant-heavy Bronx neighborhoods where I spent my formative years. I’ll bet almost everyone reading this can recite the last few lines of Emma Lazarus’ poem “The New Colossus”. You know, the one about giving us your tired and poor? Your … Continue reading RR 12: Yearning To Be Free? Not So Fast… →

Puto. It’s an ugly word to some. Ugly enough for FIFA to consider penalizing the team representing  Mexico at the World Cup because their fans chant it during matches in Brazil. Redskins. It’s an ugly word to some. Ugly enough for the United States Patent and Trademark Office to rescind federal trademark protections for the Washington Redskins (American) football team. … Continue reading RR 11: Sports, Baking and Political Correctness Possibly Run Amok →

Robles and Rosado are running a fever… a FIFA World Cup fever! Okay, that might be a huge overstatement as both Mike and I don’t even know what countries have actually qualified for the tournament. We do know that millions of people across the globe are besides themselves with anticipation for the quadrennial football extravaganza … Continue reading RR 10: FIFA World Cup Fever, Tackling Race in Comedy, and the Stereotype Game →

That was the rallying cry of the current president of the National Association of Hispanic Journalists, Hugo Balta, as he and representatives of his organization took to Twitter to insult and belittle Robles & Rosado. They don’t like that we’re  keeping up the pressure on them for their refusal to answer questions about what plans they … Continue reading RR 09: No Invite, No Chorizo, No Peace! →

I was going to link to a clip of MSNBC “Way Too Early” anchor Thomas Roberts and producer and correspondent Louis Burgdorf torpedoing their reputations as serious journalists with their insipid Cinco de Mayo antics but I refused to harsh my mellow so instead I’ll post their apology: I wonder how long that Burgdorf kid had to … Continue reading RR 08: Feeling Like a Piñata at a KKK Rally →

What do Antonio Banderas, Eva Mendes, Cameron Diaz, Enrique Iglesias, Roselyn Sanchez and John Leguizamo have in common? Well, we know they are all Hispanic but did you know all of their significant others are white?  It’s almost a cliche these days but it seems that as soon as a Latino becomes a success in Hollywood they … Continue reading RR 07: I’m Latino and Successful. So Where the White Women At? →

According to reports Latinos are faring better financially than Blacks in the United States but in the race for income equality both minority groups have a long way to go to close the gap against Whites. A Santa Ana, California school cop puts crying teen in a choke-hold, then yells at witnesses to stop speaking Spanish. … Continue reading RR 06: The Bromance Continues →

The root verb of “Chingon” is a vulgarity but Mexicans understand most variations of the word to mean “badass”.  Pizza Patrón, a Texas-based restaurant chain that sells pizzas marketed toward Mexicans, is crying foul over what they feel is censorship as radio networks in the Lone Star state refuse to air ads for their new … Continue reading RR 05: 2 Million Deportations? Blame Thalia… →

Did you catch the Cohetes game last night?  What about the Espuelas? The Toros? NBA’s Latin Night promotion is front and center on Mike’s mind. While the professional basketball league claims it is addressing a need and owning up to its responsibilities to the Latino community Mike believes it’s really just all about the Benjamins. … Continue reading RR 04: Hey NBA, Just Feed Latinos the Rock →

Have you ever noticed what happens when you toss a single live crab into a bucket that has no lid?  The crab will kick itself into survival mode and climb out.  Now, what happens when you put more than one crab into the same bucket?  If one of the crustaceans makes an escape attempt the … Continue reading RR 03: Crabs In A Bucket Con Salsa →

Oh, and you too Mario Lopez. Your great physiques and smoldering good looks have raised the bar impossibly high for regular Jose’s like me and Mike Robles — and we resent it. In this episode we touch on many subjects but our focus is on how celebrities like Jennifer Lopez continue to perpetuate the “White Savior” … Continue reading RR 02: Thanks For Nothing William Levy →

In this new web radio series Emmy winning comedian Mike Robles and radio host and journalist Pedro Rafael Rosado give you their humorous, unique, and occasionally controversial take on the Latino Experience.  The focus in this inaugural episode is on the growing clamor from social media savvy bloggers calling for equal Latino representation on U.S. … Continue reading RR 01: Doing It For Ourselves →

Join Daniel and CEO Pat Martinez and they discuss the new NHCC kick off its new Webinar series with captivating sessions that covers everything from leveraging affinity groups, Hispanic Market best practices, enhancing brand equity in a global marketplace and developing diverse talent to improve market share. NHCC webinars are presented as 3 series of 30 to 60 minute conversations that are specifically targeted to Fortune 1000 NHCC Member and Non Member Companies nationwide. Each Webinar in the series features experts in a particular field. Daniel Gutierrez, President of PRIMER, a national leadership network, international business consultant, published author, radio show host and leading global motivational speaker, whom has inspired Fortune 100 companies in improving productivity, enabling the progress of diversity, and boosting the bottom line, will partner with NHCC in two series of webinars http://www.nhcchq.org/news/NHCC-News/2011-03-08.asp