Podcasts about aronczyk

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Best podcasts about aronczyk

Latest podcast episodes about aronczyk

Real Organic Podcast
Melissa Aronczyk: How Corporate Public Relations Coopts Environmental Sustainability

Real Organic Podcast

Play Episode Listen Later Apr 18, 2023 64:12


#112: Author and professor Melissa Aronczyk shares what she's learned about the history of greenwashing, environmental public relations, and the multiple tactics corporations have utilized to elbow their way to table when solutions that effect their bottom lines are being discussed. Dave Chapman ties Melissa's insights to what the organic movement has witnessed, especially as regards environmentally-sane agriculture and brand messaging.  Melissa Aronczyk is the co-author of "A Strategic Nature: Public Relations and the Politics of American Environmentalism" and an associate professor of Media Relations at Rutgers Univeristy. You can follow her work at:https://melissaaronczyk.com/To watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:https://www.realorganicproject.org/melissa-aronczyk-how-corporate-public-relations-coopts-sustainability-episode-one-hundred-twelveThe Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/farmsWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

This Moment in Democracy
Manufacturing the Way We Think About Climate Change

This Moment in Democracy

Play Episode Listen Later Feb 3, 2023 29:04


Join Saladin Ambar for a conversation with Professor Melissa Aronczyk about her new book, A Strategic Nature: Public Relations and the Politics of American Environmentalism. Aronczyk takes us on a journey into the history of public relations and how it has shaped public opinion about how we think and feel about the environment. Aronczyk is an Eagleton Faculty Associate and an associate professor of journalism and media studies at Rutgers University's School of Communication and Information. --- Send in a voice message: https://podcasters.spotify.com/pod/show/eagleton-institute/message

New Books Network
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books Network

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

New Books in History
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books in History

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

New Books in Critical Theory
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books in Critical Theory

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

New Books in Environmental Studies
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books in Environmental Studies

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/environmental-studies

New Books in American Studies
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books in American Studies

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

New Books in Communications
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books in Communications

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

New Books in Journalism
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

New Books in Journalism

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/journalism

In Conversation: An OUP Podcast
Melissa Aronczyk and Maria I. Espinoza, "A Strategic Nature: Public Relations and the Politics of American Environmentalism" (Oxford UP, 2021)

In Conversation: An OUP Podcast

Play Episode Listen Later Mar 15, 2022 81:06


In A Strategic Nature: Public Relations and the Politics of American Environmentalism (Oxford UP, 2021), Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future. Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University. Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube Channel. Twitter.

Follow Friday
Amanda Aronczyk (Planet Money): Circus nuns, Friendster, Tom Holland

Follow Friday

Play Episode Listen Later Dec 10, 2021 40:34


Today on Follow Friday, Planet Money co-host Amanda Aronczyk talks about how she and her colleagues find so many entertaining stories about the economy, and recommends four of her favorite online accounts: Someone who has stopped posting but needs to come back: The Carmelite Sisters of the Divine Heart of Jesus, https://www.tiktok.com/@carmeldcj?lang=en (@carmeldcj) on TikTok Someone she's followed forever: Stacey Vanek Smith, @svaneksmith on https://twitter.com/svaneksmith/ (Twitter) and https://www.instagram.com/svaneksmith/ (Instagram) Someone who inspires her: Kathy Liu, https://www.facebook.com/joeywingsorg (@joeywingsorg) on Facebook and @joeyswings on https://www.youtube.com/channel/UCczuFJPYYwXyjyq5413m2tg (YouTube) and https://www.instagram.com/joeyswings/ (Instagram) Someone who she doesn't know, but wants to be friends with: Gbenga Ajilore, https://twitter.com/gbenga_ajilore (@gbenga_ajilore) on Twitter You can get bonus episodes of Follow Friday every week — including a bonus follow recommendation from Amanda, coming next week — when you https://www.patreon.com/followfriday (back Follow Friday on Patreon), starting at just $1 a month. Also: Follow Amanda on Twitter https://twitter.com/aronczyk (@Aronczyk) and Planet Money @PlanetMoney on https://twitter.com/planetmoney (Twitter) and https://www.tiktok.com/@planetmoney? (TikTok) https://www.npr.org/sections/health-shots/2015/02/09/383789122/sons-rare-cancer-leads-family-on-quest-for-cure (Read or listen to Amanda's 2015 story) about Kathy Liu and donate to https://joeywings.org/ (Joey's Wings) Follow us @followfridaypod on https://twitter.com/followfridaypod (Twitter) and https://www.instagram.com/followfridaypod/ (Instagram) Follow Eric on Twitter https://twitter.com/heyheyesj (@heyheyesj) Theme song written by Eric Johnson, and performed by https://www.fiverr.com/yonamarie (Yona Marie). Show art by https://www.fiverr.com/dodiihr (Dodi Hermawan). Thank you to our amazing patrons: Jon, Justin, Amy, Yoichi, Shinri, and Elizabeth This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Support this podcast

Drilled
Melissa Aronczyk on the History of Greenwashing

Drilled

Play Episode Listen Later Nov 19, 2021 51:31


Melissa Aronczyk, media studies scholar at Rutgers University, is one of my go-to sources on all things disinformation. In this episode, she walks us through the history of environmental PR and how it's shaped the broader disinformation system we're all grappling with today. This history is also the subject of Aronczyk's new book, with co-author Maria Espinoza, A Strategic Nature (https://global.oup.com/academic/product/a-strategic-nature-9780190055356?cc=us&lang=en&)

Pod Academy
Branding the Nation: The global business of national identity

Pod Academy

Play Episode Listen Later Feb 3, 2014 54:50


In a globalised market economy, even nations have been branding themselves. 'Cool Britannia', Brazil a vibrant world class player, Italy the nation of high fashion and great food are just some examples.  Can rebranding really maintain, extend, or even reconstitute the nation? Jeff Pooley of Muhlenberg College, interviews Rutgers' Melissa Aronczyk, author of Branding the Nation: The Global Business of National Identity. This podcast first appeared on New Books in Communications, a channel of the New Books Network. In Branding the Nation, Melissa locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. Tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary—though it has this character, undeniably—but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialists over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. You might also be interested to see that just last month, The Atlantic carried an article about the 'rebranding of America'

New Books in Economics
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

New Books in Economics

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in Communications
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

New Books in Communications

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in World Affairs
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

New Books in World Affairs

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in Political Science
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

New Books in Political Science

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Conversation: An OUP Podcast
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

In Conversation: An OUP Podcast

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation.

New Books Network
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

New Books Network

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Books in Sociology
Melissa Aronczyk, “Branding the Nation: The Global Business of National Identity” (Oxford UP, 2013)

New Books in Sociology

Play Episode Listen Later Dec 4, 2013 56:24


In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation. Learn more about your ad choices. Visit megaphone.fm/adchoices