Podcasts about author marketing club

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Best podcasts about author marketing club

Latest podcast episodes about author marketing club

Red Sneaker Writers
Smarter Author Marketing with Jim Kukral

Red Sneaker Writers

Play Episode Listen Later Jan 14, 2019 45:08


Bestselling author William Bernhardt discusses the latest news from the worlds of books and publishing, then interviews marketing expert Jim Kukral about smarter-author marketing techniques.News:1) Copyright issues: Because of the current American copyright law, many classic works entered the public domain on January 1, 2019. Authors are currently afforded 95 years of protection for their intellectual property. Are you building an income-earning estate for your heirs?2) Morality clauses: In the wake of so many public careers being crushed by inappropriate words or actions, the Big Five publishers are adding morality clauses to their contracts with authors. Be careful what you say and do!3) Author Earnings: According to a new study by the Authors Guild, author earnings have decreased by about 42% since 2009, requiring most "full-time" authors to hold additional income-generating jobs. Bernhardt discusses the ramifications of this for serious Red Sneaker Writers.Interview: Jim Kukral is an expert in online marketing. He founded the Author Marketing Club, and more recently launched SmarterAuthors, a personalized program designed to help authors launch their titles or to improve sales for existing titles. He discusses the importance of the title, the cover, the book description, key words, reviews, genre choice, online advertising, "social proof," and other key factors in successful marketing for authors.For more inför about Kukral's program, visit: www.smarter authors.comWilliam Bernhardt has added two intensive small-group writing retreats for 2019. Find more information about them at: https://www.williambernhardt.com/writing-retreatsIf you're enjoying this podcast, please rate it or leave a review wherever you find your podcasts. You can email the host at wb@williambernhardt.com.

All Things Creative with Linda Riesenberg Fisler
All Things Creative-Marketing with Jim Kukral of Author Marketing Club

All Things Creative with Linda Riesenberg Fisler

Play Episode Listen Later Mar 22, 2018 43:47


Join Linda as she chats with Jim Kukral about finding your 1000 true fans (this applies to ALL artists), thirteen reasons why you are not as successful as you should be, and leveraging social media or not. Ready for some tough love? Support the show (https://www.patreon.com/LindaRiesenbergFisler)

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Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
204: Solve a Problem with Non-Fiction or Entertain with Fiction: Sell More Amazon Books, Attract Reviews and Increase Book Sales with Jim Kukral

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Play Episode Listen Later Dec 16, 2016 25:39


Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, […]

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
204: Solve a Problem with Non-Fiction or Entertain with Fiction: Sell More Amazon Books, Attract Reviews and Increase Book Sales with Jim Kukral

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Dec 16, 2016 25:39


Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, he explained what business owners should do, and provided a free 15-minute phone consultation in the back of the book to close clients.

Thinking Religion
Episode 63: Cast of Geeks 58: Small Wonders - Thinking.FM

Thinking Religion

Play Episode Listen Later Jun 23, 2016 70:08


Lisa Picarille, Jim Kukral, Shawn Collins, and Sam Harrelson reunite for an episode of Cast of Geeks. This month, they discuss the future(s) of affiliate marketing, influencer marketing, engagement and Facebook Pages, the rise of messaging, Amazon’s Kindle Store policies, and whether or not augmented reality will catch on with the general public. Meet Amy | x.ai x.ai on Product Hunt A Year in the Life of Amy | x.ai Review of Amy Ingram | Business Insider Amy’s War Chest | TechCrunch Affiliate Summit Author Marketing Club Izea Dude Perfect Amazon Kindle Unlimited Facebook Pages Engagement | KISS Metrics Snapchat and Marketing | Social Media Examiner HTC Vive | HTC The post Cast of Geeks 58: Small Wonders appeared first on Thinking.FM.

The Smarty Pants Book Marketing Podcast
Episode 002 Jim Kukral on Marketing Strategies Every Author Needs

The Smarty Pants Book Marketing Podcast

Play Episode Listen Later May 18, 2016 27:55


  In this episode, Chris interviews Jim Kukral, one of the leading experts in online book marketing and founder of the Author Marketing Club. Jim and Chris debate the pros and cons of getting your book noticed in today's crowded marketplace and Jim shares his one smarty pants marketing tip that authors cannot do without. Show Notes: In today's show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of self-publishing, Amazon, and social media. Also, you'll hear Jim's tips on the essential every newbie needs to start effectively market their books. Jim and Chris talk about how many social media channels authors need to be on and how to claim your digital land.  Hear the details of how The Author Marketing Club started and what kinds of services it offers. And finally, Jim shares his one tip that all authors need to sell their books--you'll have to listen to find out. Links for today's show: Author Marketing Club: http://www.authormarketingclub.com/ Sell More Books Show: http://sellmorebooksshow.com/ Click here for Jim Kukral's Amazon Author Page Click here for details on how to participate in the June Kickoff Contest and win great prizes for sharing the podcast with your friends - #SmartyPantsPodcast 

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Crypto Talks
Sell More Books

Crypto Talks

Play Episode Listen Later Jan 15, 2015 42:20


Giveaway Celebration I am really happy to announce that last week my podcast passed 50k downloads. This may not sound too much for some, but for me it is very special. The reason is - when I was launching Write 2B Read the biggest fear I had was that no one will listen. That's what I was scared of most. So reaching 50k downloads is huge! To celebrate that (+ my birthday this month) I created a giveaway for writers, which you can see here. The winner will get Scrivener + 2 books, which will help become successful self-published author. Please check it out and share with those, who might be interested. Now let's get to the interview My today's guest is Bryan Cohen. Bryan is an actor, freelance writer, author and an occasional game show contestant. He has written over 30 books, which have sold more than 30,000 copies. His newest book is Ted Saves the World, the first book in a new YA paranormal/fantasy series.  With Jim Kukral from Author Marketing Club, Bryan co-hosts The Sell More Books Show. He’s also been keeping a blog to help creative writers find new inspiration for the last five years. Check out Build Creative Writing Ideas here. Bryan’s writing has appeared on over 100 blogs, including The Creative Penn, Helping Writers Become Authors, HughHowey.com and RachelleGardner.com. In this interview we discuss how to deal with 2 separate audiences, how to manage time,sell more books and prepare book launches. Interview Highlights How to deal with different audiences? Different audience should be approached differently. Bryan has 2 separate audience building approaches (blog fir non-fiction and videos for fiction), 2 separate websites and different e mail lists. How to Sell More Books? In order to sell more books, you need the three things mentioned below: 1. Get the fundamentals right (strong book cover, professionally edited text, catchy title, etc.) Everything about your book listing page online has to be indistinguishable from the traditionally published and professionally .... book. [spp-tweet "If your book looks like a self-published book it's unlikely that people will buy it. " 2. Mailing List 3. Building Relationships How to Launch a Book? From the first day you're writing your book, you're considering your marketing and planning your book launch. You need to plan everything way in advance. Food for Thought [spp-tweet "It is better to be rejected and sell more books, than it is to not be rejected and never try."] Don't Forget As you already know the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, and more. You can grab a ticket to the event for only $99 if you use the coupon code "ani" during checkout. That's $49 off the regular ticket price. Just visit http://www.authormarketinglive.com to register.

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Crypto Talks
How to Organize a Successful Kindle Book Launch

Crypto Talks

Play Episode Listen Later Dec 29, 2014 40:56


  Just wanted to give you a quick update for 2015. I've officially taken on a sponsor/partner for the show. Jim Kukral of the Author Marketing Institute (or you may know better the Author Marketing Club) reached out and wondered if I'd be interested in being a part of the new podcast network for authors he's setting up. To quote Jim, "We love your podcast at AMI and we want to help you promote it through our network. Authors need more great content like this." So welcome Jim and AMI to the podcast moving forward. To learn more about Jim and the Author Marketing Institute just go to www.authormarketinginstitute.com. Let's get to my guest. Chandler Bolt's a young hustling entrepreneur who ran $320k in businesses by age 20. He's written 3 book best selling books and he now works with aspiring entrepreneurs, speakers & coaches to help them go from book idea to bestseller in 3 months through his online program, Self-Publishing School. Chandler Bolt considered himself a pretty horrible writer until he got started. He wrote a book with a friend and went from book idea to Amazon bestseller in 2,5 months. Follow a 3 step process that makes book writing process easier Mind map - write the book idea in the center and branch off further and further Outline - organize group of thoughts in chapters & sections Write - follow the outline and write it up The above-mentioned process helps writing quickly but in organized way. When you go through the mind map process you realize how much you've got to say about the topic. Launch strategy (free to paid model) 1. Prepare in advance Try to involve people in the launch of the book before it is released. Chandler and his friend gave early pdf copies, they had people vote for the cover. The more people get involve the higher the possibility that they will help you out during the launch. Do personal reach outs, ask for reviews, set deadlines. Thank people for feedback. Set goals (eg. we want x reviews by xxxx). You can also build a pre-release list. Set up a simple landing page to capture e mails and inform them when the book is released and is free. 2. Have the book for free for the first 2-3 days of the launch (the goal is to get to the top of the charts) Free and paid charts are totally exclusive. But what you do have is a 3 hour time window, when your book switched from free to paid. That is the money time. That is the time, when your book shows on the top of the free charts but it is actually paid. It takes couple of hours for Amazon to switch your book over. So if you do your job really well and have your book high up the charts that can help your transition into paid. 3. Manually stop the free promotion in the middle of the day What many people do is they let Amazon to automatically switch your book over to paid.That happens at the 12PM Pacific, which is at night for other US areas. We don't want that to happen in the middle of the night when no one buys books. That is why it is advised to stop it manually at more convenient time. 4. Set the price of the book after the free promo for the 99 cents Chandler sets his book's price to 0.99 after the free period. He suggests keeping that price for about a week. 5. Set the book book price to its usual one Biggest challenges newbie writers face Nailing in on what they want to write about (mind map process helps a lot with that). Being specific. (They get too broad and think that by being specific they will cut off big part of the audience, which is not true) Pushing publish (...because people get fear of rejection + don't know what to do to make their book a success) [spp-tweet "If you do few things really well you can screw up a lot of other stuff and your book will still do well."] Important issues Right positioning Pick the right category. Pick a topic that sells and be specific! Around 60% of the book sales go to the top 3 spots So it is crucial to get into those 3 spots. How? Choose keywords that have been searched often and that aren't very competitive. Make sure you have 5-10 reviews on the book launch day. Focus more than only on the initial book launch week Food For Thought Book is not just a book. It is a key that can unlock a lot of other things. Don's focus on the book royalties, focus on building a business off of it instead. A book is a tool - you can leverage your book to grow your business like crazy. A book is like a full-time salesman that you have on staff. The biggest mistakes is try to do everything. Keep it simple. You know what you're good at, so stick to that. Just put it out there. Just hit publish. [spp-tweet "Don't try to perfect the product, just finish the process!"] Useful Links Self Publishing Course Chandler Bolt's Amazon author page  

Erik Marshall's WET Podcast: Writing, Education, Technology
S1E7 - WET006 - Jim Kukral on Direct Publishing

Erik Marshall's WET Podcast: Writing, Education, Technology

Play Episode Listen Later Oct 10, 2014


Jim Kukral runs the Author Marketing Club, and is an advocate for self-publishers everywhere. He is enthusiastic, energetic and smart. Check out his latest book, Go Direct! Links mentioned: Go Direct! Patreon Amanda Palmer's TED Talk --- Subcsribe to the WET Podcast in iTunes | Main page for The WET Podcast Permalink for this episode You can follow me at @emarsh. Music: “Double the Daily Dose” by Revolution Void (http://www.revolutionvoid.com)

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Tools Show Audio Podcast – SageRock Digital Marketing Blog

Sage talks with Jim Kukral about Author Marketing Live, Author Marketing Club and all the other cool things Jim has been up to. You can follow… The post Sage Talks With Jim Kukral appeared first on SageRock Marketing Blog.

Social Media Marketing Podcast
Publishing eBooks: How Marketers Can Get Started - 16

Social Media Marketing Podcast

Play Episode Listen Later Nov 14, 2012 34:56


Have you ever considered publishing your own eBook? Are you wondering what the advantages are for marketers? In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club. Jim is also the author of the book Attention! This Book Will Make You Money and many other eBooks including Book Marketing for Kindle Authors. Show Notes: https://www.socialmediaexaminer.com/16