The Smarty Pants Book Marketing Podcast

In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end.  Show Notes & Links -Chris and Becca talk about their favorite podcasts, their favorite guests, and encourage new listeners to go back to the beginning and listen to all the episodes. Kinda like binge watching Stranger Things. -Becca talks about her new venture to help authors: The Better-Faster Academy and The Quitcast on YouTube. -Why you should always start off a new venture with a bang. -Why Chris thought the podcast would never get off the ground. -Becca's favorite podcast episodes and guests. -Chris' new venture. -Where the podcast is going from here. Links: -The Quitcast on YouTube -Becca's Better-Faster Academy -Chris' new venture: Women Finishing Well How to contact Chris: -email: chris@cksyme.com -bookmarketing website: cksyme.com -Facebook page: cksyme -Sign up for her free weekly book marketing tips newsletter  

In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book) Links & Show Notes: 1. Why consumers aren't responding to ads like they used to. 2. The value of long-term strategic marketing over short-term tactics-based marketing. 3. Why career authors need to think of themselves as brands and business owners. 4. The four principles that guide personal brand success: Accurately define your place. Define a space to tell your story. Create effective content (this is called content marketing). Build an actionable audience.  5. Why all this is important to you. Links: Link to Mark Schaeffer's book, Marketing Rebellion

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon's new lockscreen ads. Show Notes & Links: -Are the new lockscreen ads (Amazon) the old product display ads? -Why the goal in copywriting is not the same as in writing a book. -The difference between structure in ad copy and prose writing. -Why using a summary of your book as a description to sell your book is a bad choice. -Why authors hate copywriting and Brian's solution. -What is a hook and why every piece of copywriting needs one. -Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description? Links: click 'em, they're live: Check out Brian's new book, Mastering Amazon Descriptions, here Brian's Facebook group page on Mastering Amazon Descriptions here Becca Syme's new podcast, The Quitcast Becca's new book, Dear Writer, You Need To Quit

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a BookBub Featured Deal? -Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal. -What is the value of running free promotions? -Ricardo's smarty pants tips: why authors don't need to be doing everything. Links - Click 'em they're live: Reedsy.com website Reedsy Book Promotions Tool 2019 Link to Becca's new nonfiction book (a sneak peek)

This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss! In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this "possibly the best book marketing book ever," a must-read for authors at every level. Links & Show Notes -Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process. -Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up." -Why authors need to understand the role that data plays in making marketing decisions. -Why most authors look at marketing their backlist backwards and how to fix it. -Why a smaller, more engaged mailing list is better than a huge disinterested one. -Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords. Links - Click 'em, they're live Link to David Gaughran's new book, Strangers to Superfans.  Link to sign up for his regular newsletter and receive a free copy of his book, Amazon Decoded.

In this episode we interview nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author. Show Notes And Links -What does the collaboration process look like? -How do you find another author to collaborate with? -How do you actually share duties on a project? -How you should share duties on a project? -Make sure you tick off all the legal boxes in your partnership. -Why your biggest asset is being easy to work with Links (Just click 'em) Prosperity For Writers - Chris' favorite book by Honoree Honoree's new book with Ben Hale, Write Like A Boss - get your copy today! Honoree's Amazon author page The Prosperous Writers Series boxed set by Honoree Corder and Brian Meeks

In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up.  Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies. -The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift. -What we need to keep going forward (don't throw out the baby with the bath water): 1. SMART marketing principles 2. The sales funnel or reader's journey 3. Content strategy that engages readers Links: click 'em, they're live: Link to Chris' book, The Author's Guide to Sell More Books With Less Marketing.

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Links & Show Notes: -How to separate fact from fiction when determining your response. -Why you need to remove your emotions from the picture before deciding on any action plan. -How to know when you're over your head and need help. -How you can help a fellow author in a crisis without blasting on social media. -More on the life of an online swam. -Why weighing in on social media can make a crisis worse. Links – Click 'em, they're live Link to listen to part one of the two-part series here Check out Chris' book Crisis Management For Authors  

In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of the most talked about shows of 2018. Links and Show Notes:  -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important asset in a crisis. -Your best crisis prevention: a good reputation. -Why it's important to evaluate the threat level of a crisis before taking an action. -Examples of levels one, two, and three crises. - Why some "crises" just need to be ignored. Links - click 'em, they're live  The link for Chris' book, Crisis Management For Authors (Amazon & also in Kindle Unlimited until May 31)

In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading.  Show Notes & Links: -How to get an idea for a show. -Tips on how to choose and interview guests. -Be sure and research your guests' platforms. -The advantages of starting slowly when it comes to marketing. -Marketing ideas Jenny uses. -Subscriptions and email lists are keys to growth.  -Marketing tip: ask your guests to share the show with their audiences. -Smartypants tip: It's about time. Links (click em, they're live): -Jenny Wheeler's podcast, The Joys of Binge Reading -Jenny Wheeler's author website -Link to other episodes in this series:     Episode 124: Should you start  podcast?     Episode 125: How to start a podcast     Episode 126: How to grow your podcast audience from zero Link to more information on the Get Published conference in Bozeman      

In this episode Chris interviews popular podcast host Michelle Nezat  about how she grew her show's audience from the ground up using organic strategies. Show Notes & Links: - How to get your podcast off the ground and why the launch strategy is key to growth. -How Michelle uses a downloadable lead magnet to grow her audience. -Why Michelle uses scripting to keep her show's consistent and cohesive. -Downloads, subscriptions, and email lists--oh my. Which metrics are important? -Ideas for where to host and publish your podcast. -The importance of using keywords and knowing your target audience. -The smarty pants tip: content is king; audio is queen. Links (click 'em, they're live): -Link to Michelle podcast, More Than A Song. -Link to Anchor (free podcast hosting) -How to increase SEO with your podcast and episode titles -Tips to getting into New and Noteworthy on iTunes –The 2-Minute Guide to getting in New & Noteworthy on iTunes -Link to info on The Get Published Conference in Bozeman June 15

In this episode Chris gives an overview of all the important elements of producing your own podcast. Show Notes & Links: What you need to start: - A content plan. -Decide on your format. -Guests or go solo or hybrid? -If you want to script your show, use your friendly conversational voice, not your writing voice. -How to put together a calendar. -Where are you going to publish your shows? -What basic equipment do you need? Links: Click 'em, they're live! -Link to last week's episode -Link to the Get Published Conference in Bozeman June 15 -Calendly: free calendar tool. -Editing application Audacity -Levelator: sound leveler app -Skype Call Recorder -How to upload a podcast to iTunes without a host  

In this episode Chris outlines several reasons why you may want to consider starting a podcast and one big reason why you shouldn't.  Show Notes & Links: -Always start with your "why." -One bad reason why you should not start a podcast -You may want to consider starting a podcast if:      1. You're a nonfiction writer.      2. You have a unique concept or better to solve a problem for your listeners.      3. You know your way around technology adapt easy to new technologies.      4. You have a large backlist of books.      5. You are a good speaker and want to become a better one.      6. You love connecting personally with your readers. Links: click 'em, they're live: -Write Better Faster Academy and Becca Syme's Quitcast Show -Link to find out more about The GetPublished Conference in Bozeman,Montana June 15. -Chris' book Sell More Books With Less Marketing           

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy. The episode starts with an update on Amazon's new lockscreen ads that have many authors befuddled. Show Notes & Links: -Are the new lockscreen ads (Amazon) the old product display ads? -The the goal in copywriting is not the same as in writing a book. -The difference between structure in ad copy and prose writing. -Why using a summary of your book as a description to sell your book is a bad choice. -Why authors hate copywriting and Brian's solution. -What is a hook and why every piece of copywriting needs one. -Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description? Links: click 'em, they're live: Check out Brian's new book, Mastering Amazon Descriptions, here Brian's Facebook group page on Masterin Amazon Descriptions here Becca Syme's new podcast, The Quitcast Becca's new book, Dear Writer, You Need To Quit  

This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: https://cksyme.com/episode120 ******************************* In this episode Chris and expert guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on. Show Notes & Links: -Why using CPM (cost-per-thousand impressions) bidding can be foreboding.  -The reasons why CPM bidding is better than CPC bidding (cost-per-click) on BookBub ads. -If you haven't optimized your ads through testing and your ad is bad, CPM might be a risk. -When should you use BookBub ads? -Is there a difference in effectiveness for authors on KDP-only or wide? -Why your success rate goes up when you test. -When BookBub ads are good for free books and when they are not -Be sure and listen for David's smarty pants tip to rule them all at the end of the show. Links (click 'em, they're live) -Get David's new book, BookBub Ads Expert here -David Gaughran website and blog -Becca Syme's new Quitcast Show; what to quit, what to keep, and what to question. Chris Syme's Facebook page  

Part two of three. If you haven't listened to part one, click here and listen first. Then come back! In this episode David and Chris discuss the tips and tricks to targeting an ad on BookBub. It's not like Facebook or Amazon ads, so you need to know what you're doing for maximum results. Show Notes & Links: -Why you should test your BookBub ads using the Amazon US Kindle store. -The anatomy of a killer ad: why you need to know how to put an engaging image together. -The #1 reason you shouldn't use BookBub's generated ads as your image. -How learning to do your own images with the help of a tool like Canva will help you in other ways besides just ads. -Should a book cover be front and center on a BookBub ad? -Why we need to analyze and understand what our cost-per-click buys us on the different ad platforms. -Targeting options on BookBub ads are different than other platforms. Why targeting mega authors doesn't work there. -Understanding target audiences and author targets on BookBub ads.  -How to target multiple genre authors. Links (click 'em, they're live): Be sure and grab a copy of David's book, BookBub Ads Expert Follow David's blog here Becca Syme's new Quitcast Show on YouTube Find out more about Chris' premium online class for authors: The Content Formula: A Blueprint for Engagement and Loyalty.     

This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success.  Show Notes & Links: -Why David wrote his new book and how he got his data. -Why testing is absolutely necessary for success. -Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story. -Why you'll get the bet results with a discounted ad and why you should start there. -How a "deal" can hook a reader to buy a full price book. -Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage. -Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook. Links (click 'em, they're live) -Get your copy of BookBub Ads Expert here -A link to David Gaughran's website--sign up for his email list and get his free book, Amazon Decoded. -Link to the BookBub Partner Dashboard blog (good resources here) -Link to Becca Syme's new videocast: The Quitcast. -Link to leave a comment or ask a question on the podcast page  

In this episode, Chris and Becca introduce the second principle from the Quitcast tag line: what to quit, what to keep, what to question. This week we tackle what every author needs to keep.  Show Notes & Links: - The best predictor of your success: your strengths. -Why knowing your strengths will enhance every area of your author business from writing to marketing and everything in-between. -Why working on your strengths statistically gives you more success than working on your weaknesses. -Understanding your strengths will give you the confidence to know what you can do, recognize what others might expect of you, and how you can balance the two.  Links (click 'em, they're live): Watch the video episode on Becca's YouTube channel -Learn more about the CliftonStrengths® Assessment: https://www.gallupstrengthscenter.com Terry Schott, everybody: http://www.terryschott.com/game.html Take the CliftonStrengths® Assessment: http://bit.ly/TopFiveStrengths Becca's website: https://betterfasteracademy.com Support this podcast and learn more about insider benefits: https://www.patreon.com/beccasyme    

In this episode of the Smarty Pants Book Marketing Podcast, Chris and Becca introduce The Quitcast, Becca's new podcast for authors: what to keep, what to quit, and what to question. Links & Show Notes -Introducing The Quitcast, a new videocast on YouTube for authors who want to take the next step in their success journey as an author. There is nothing out there for authors like this show--you will want to become a regular! -Challenging the premise that quitting something is negative. Why strategic quitting is good for you. -What does your own personal success look like? -Four actions that produce success...and which one we're getting wrong. -The one thing you need to quit today and why. Show Notes (click 'em, they're live) The Quitcast videocast on YouTube Find out more about Becca and The Better-Faster Academy Visit Becca's Patreon page and find out more perks for the show.  

In this week's episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough.  Show Notes & Links: -Why tactics are an incomplete marketing strategy A lead magnet is not enough: 1. Because it's a tactic! Where's the why? The Seinfeld-ism: You know how to hook the reader, you just don't know how to keep the reader.  2. If you have only one or two books published. Match your lead magnet strategy with your publishing strategy. [Sell through definition: the percentage of readers who buy book two after book one, and then book three and so on...Each book has its own sell-through rate.] 3. If you are leaving readers high and dry with nowhere to go or nowhere to connect.  The perma-free book needs to be a doorway for readers to enter your publishing platform or business. It's not just a standalone book.  Links - click 'em, they're live: -Link to Becca Syme's new video podcast: The Quitcast. -Link to Becca's new book, Dear Writer, You Need To Quit -Link to the Better Faster Academy -Link to Chris' free email strategy class on Teachable -Sara Rosett's podcast on how to sell more books with Pinterest    

In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform. Show Notes: -Know the why behind the power of social media. -Updated social media stats. -Updated research on why social media increases sales. -70% of people over 13 years old are on at least one social media channel to connect (88% of 18-29 age group). -Facebook and YouTube have the highest numbers and best age spread. -Only 10% of people over 65 are on Instagram. -A primary social media channel is the place where you connect with fans. You only need one in most cases. -Why getting good at content is the key to your success. Links: Link to Hubspot research article Link to Pew Internet research Link to Becca's new book, Dear Writer, You Need To Quit Link to Chris' book, The Authors Guide to Sell More Books With Less Marketing.  

In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions Services data base by criteria. -How was the Reedsy list curated? -Is a BookBub Featured Deal really worth the investment? -What are the best alternatives to a BookBub Featured Deal? -Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal. -What is the value of running free promotions? -Ricardo's smarty pants tips: why authors don't need to be doing everything. Links - Click 'em they're live: Reedsy.com website Reedsy Book Promotions Tool 2019 Link to Becca's new nonfiction book (a sneak peek) Link to find out more about Chris' online course, The Content Formula: a Blueprint for Fan Engagement  

In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three platforms you need to establish. Show Notes & Links: - "Less is more marketing" requires more attention to detail, laser-focused strategy, and requires you to let go of FOMO and the splatter method of marketing. -You need The Big Three Platforms: 1. A professional website - what does a professional website look like? 2. An interactive email strategy-the ultimate email resource 3. A primary social media channel for engagement-the urge to engage on every social media channel is your biggest waste of time Each of those three must have strategies to meet the Big Three Goals: 1. Discovery - find new readers. 2. Sales - lead readers to opportunities to buy your books. 3. Develop loyalty - strategies to turn your readers into raving word-of-mouth marketers. Links: click 'em, they're live: - Link to last week's podcast that describes author platform levels -Link to podcast with Tammi Labreceque on email marketing -Link to Joanna Penn's tutorial on how to set up a website -Link to get my latest book, The Author's Guide To Sell More Books With Less Marketing      

In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to master to give your marketing plan the best chance of success. 1. Platform: why a good book is no longer enough. 2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments. 3. Learn how to sell. -Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales. -You can learn how to sell effectively without being sleazy or pushy. Links: click 'em, they're live: Link to podcast 101: How to be a newsletter Ninja with Tammi Labrecque Link to Chris' updated book, The Author's Guide to Sell More Books With Less Marketing (e-book only)  

In this episode of the podcast, Chris reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. Show Notes & Links - 66% of people start a purchase decision with an online search. - How many people search retail sites like Amazon for books? -Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like. - Social Proof and why young readers will buy based on a second hand recommendation. -Why social media is only the vehicle to connection, not the magic bullet. -People value word of mouth from friends and family 41% more than social media. -Why we follow authentic people on social media: shout out to Kevin Tumlinson and Kirsten Oliphant Links: click 'em, they're live Click here to see the report from Convince & Convert (the link to the report is at the bottom of this blog post) Click here to get a copy of the revised version of The Author's Guide To Sell More Books With Less Marketing Click here to listen to episode 110 on word of mouth marketing  

Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books.  Show Notes & Links: - How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion. -Why you need to deliver on what you promise in your newsletter. -The importance of getting good at organic (non-paid) promotions. -Why your promotions need to have a specific goal. -Ways you can use Pinterest to build reader loyalty. -How Pinterest boards can become bonus content for fiction books that will boost sales and enhance the reader experience. -Why you need to find a marketing system that fits you. Links (click 'em, they're live) -Link to Sara's Pinterest page -Link to Sara's blog post on how authors can get started using Pinterest for promotion. -Link to Sara's website. -Link to Sara's Amazon author page Be sure and visit the podcast page at cksyme.com/episode111 to leave a comment or question. 

In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019. Show Notes & Links:  -What's coming to the show in 2019?  -What is word-of-mouth marketing? -Why the data for WOM marketing is your why. -Statistics on why word-of-mouth marketing is key to any marketing system. -Our present marketing systems rely too much on paid ad strategies. 7 Word-of Mouth Strategies to Start Now: Build an author friend network in your genre. Build an advance reader/review team. Encourage fan-generated content on your Facebook page. Share reader reviews on social media. Consider a rewards program Highlight a super fan book review every newsletter. Be generous!  Links (Click' em, they're live): 22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site  NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/ Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/

In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success.  Show Notes & Links: Why do you need to know how to scale a book promotion you want to copy? The three cardinal rules of book promotion—rules you can't violate: Always consider value over cost. If you copy another author you may not get the same results, so start with scale You can have good success with free promotions but sometimes you'll have to spend money to make money.  Don't waste your time with promotions that don't return. Why you need a goal for every promotion you run. Why new authors probably shouldn't be buying ads Why every author needs to get good at running organic, nonpaid marketing promotions.  How to copy a promotion that another author does and make it work for you How to check if another author's promotion will work for you.  What is the biggest mistake new authors make with promotions? How to find out if a particular promotion will work for you? Why you need to go into every promotion able to lose all the money you're spending and not get a return. Links: Click 'em they're live Download your platform level cheat sheet here Reedsy Book Promotions Resource

In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content.  Links & Show Notes: "The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories." -Chris Syme -What's coming in 2019 and why you'll want to stay tuned. -Takeaways from Seth Godin's new book, This is Marketing. -Why advertising and marketing are not the same thing. -Why we need to quit telling people what they should be buying. -Why ads are no longer a go-to strategy for most authors. -Why you may want to take a second look at redefining "write to market." Links: Seth Godin's new book, This Is Marketing. David Gaughran's Strangers to Superfans book  

In this episode Chris introduces a short series on disruptive marketing. Because traditional methods we've been using for years are not delivering as well as they used to, it may be time to shake things up going into 2019. Not for the faint of heart.  Links & Show Notes: -Why it's time for a marketing disruption and what that means. -Why readers' desires are going to dictate the direction of marketing. -Why books don't sell: is it your marketing or is it the book's quality? -Why your idea of success needs to determine your marketing strategies.  -The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift. -What we need to keep going forward (don't throw out the baby with the bath water): 1. SMART marketing principles 2. The sales funnel or reader's journey 3. Content strategy that engages readers Links: click 'em, they're live: Link to Chris' Amazon author page and the SMART Marketing for Authors book series. Link to information about The Content Formula online class

In this episode Chris invites publicity expert Sandra Beckwith to answer a listener's question about the difference between an agent and a publicist and what each does. And do you need either? Links & Show Notes: -The job description of a publicist and how they help authors. Also, what they don't do. When would you want one? -The job description of an agent and how they help authors. Also, when you might want to use one.  -What you can expect to pay and what you'll get. -What to watch out for. -Sandra's tip: do you own research! Links - Click 'em, they're live More information on Sandra and what she does for authors Sandra's blog post on why you should hire a publicist How one author got ripped off and how to avoid it       

In this episode Chris interviews Kevin Tumlinson, marketing director at Draft2Digital, about the rising trends in book marketing and what isn't working right now. In addition, Kevin catches us up on the latest news from D2D.  Links & Show Notes -Draft2Digital's newest staff member--we think you've heard of this guy! -How D2D can help you get your books in WalMart. -Meta data and how D2D helps you manage yours to save you time. -Kevin reveals the latest book marketing strategy that is working, not just trending.  -Why content marketing is a good fit for every author. -Why buying ads to sell books might be losing their effectiveness. -Content marketing can mean lower overhead and better returns if done to fit you and your audience. Kevin's tip: How focusing for 30 days will up your marketing game and help you do more with less. Links: Click 'em, they're live! Becca's Better-Faster Academy  Kevin's Wordslinger Podcast Kevin on Facebook Draft2Digital Website Books2Read info (home of the universal link)  

In this episode, Chris interviews book cover design expert Joel Friedlander, founder of the The Book Designer. Joel schools us all in on the essential design and branding elements needed in a successful book cover and talks about the elephant in the room: how much will it cost? Show Notes & Links: -How Joel got into cover design. -Chris' monthly must-read: Learn to spot a good cover with Joel's monthly ebook awards blog feature (see link to the feature below (and maybe submit your cover for a critique). -Two considerations every great cover needs: create excitement and indicate the genre or category of the book -There are good options and not-so-good options for covers on a budget.  -Why a cover can make or break the marketing of a book. -What are some of the good alternatives for covers on a budget? -What is the difference between template covers and single-sell pre-made covers? -Why you need to see your cover in a thumbnail before you finalize it.  -Why nonfiction books need accurate sub-titles. -The one time you don't need a good book cover. -Don't miss Joel's smarty pants marketing tip! Links: click 'em, they're live! Joel's monthly ebook Cover Awards feature Joel's book cover design template website Submission form for the monthly ebook awards critique Joel's website (check out all his services)       

In this episode Chris gives listeners two cardinal rules to guide their content creation. Content doesn't have to be complicated--it just needs to be strategic. Learn how to quit wasting time putting our purposeless content and do only the work that sells more books and builds raving fans.   Show Notes & Links: -Two cardinal rules of content: 1. Your content should be designed to hit on one stage of the sales funnel (discovery, awareness, sales/conversions). It must be goal-driven. It may hit on two, but it needs to be aimed at one. 2. You need to have three different types of content to reach everyone you're aiming at in that funnel.  -Three types of funnel content you need to produce: 1. Interruptive - content that interrupts what the user is already doing. 2. Opt-in - the content you're already doing. Content that followers or fans have already opted in to. This content needs to follow the 80-20 Content Rule. Needs to provide value. 3. Search- content that is designed to help people find you and your books quickly and take a desired action when they are searching. Keyword-driven.  Links: click 'em, they're live: -Becca's Better-Faster Academy - check it out! -Chris' class - The Content Formula: A blueprint for engagement and loyalty. Find out about the class here.  -Sumo (tools to help you convert people easier). They have a free beginner plan that integrates with WordPress for pop-up forms and more. -Link to Podcast 102 (How to optimize online bios for discovery) -Bryan Cohen's copywriting manual, How to Write a Sizzling Synopsis -Link to Dave Chesson's KDP Rocket Jump to the podcast page and join the conversation!    

In this episode of the Smarty Pants Book Marketing Podcast, Chris talks about how to get the most out of your online profiles by optimizing to get discovered by new readers. Show Notes & Links: -Find out what kind of information readers want in a bio -Why you need to make sure you change out old links -Taking advantage of all the features on your Amazon Author Page -Why you need to be a reader and an author on Goodreads -The importance of using live links wherever they are available -How to optimize bios on social media  -What kinds of links to include on your website Links: click 'em, they're live: Amazon Author Central--click here Examples of good author bios from BookBub The secret to engaging on social media: find your primary channel  

In this episode Chris interviews Tammi Labrecque, author of Newsletter Ninja on how to make email your go-to weapon for reader engagement.  Show Notes & Links: -Why email is the most important weapon in your marketing arsenal. -The podcast epiphany: Why you are not selling what you think you are.  -Using your email list for just selling your books? Why you're doing it all wrong. - Why building your email list backwards is the best thing to do. -How to help your readers make sure they are seeing your emails (deliverability tips). -Why being transparent is important to your readers. -How many David Gaughran mentions were in this podcast? Be sure and go to the podcast page on the website and leave your comments or questions. Click here.  -Link to Tammi's book, Newsletter Ninja. Buy it now. -More information about Tammi's online class.   

In this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes. Show Notes & Links: Nominees for Best Use of Podcasting for Book Marketing Award (Digital Book World annual awards). We recommend you check out the other nominees' shows here: The Creative Penn Podcast with Joanna Penn The Science Fiction & Fantasy Book Marketing Podcast with Lindsay Buroker Minorities in Publishing with Jenn Baker Read it Forward (Penguin Random House) Macmillan Podcasts Specific Episodes We Mentioned in the Show: We believe all 100 episodes are smarty pants episodes, but here are just a few of the favorites we mentioned in the show: Episode 99 - Writing to Be Understood with Anne Janzer (nonfiction) Episode 92 - How to Take Your Readers From Strangers to Superfans with David Gaughran Episodes 89-90: Crisis Management For Authors (Chris) Episode 87: How to Run Successful Book Promotions with Ricci Wolman (Written Word Media) Episode 85 - Marketing to Teens and Instagram with Kate Tilton Episode 72 - Where Book Marketing Is Going in 2018 with Kevin Tumlinson (Draft2Digital) Episode 62 - How to Get Into the Inbox with Tom Tate (AWeber) Episode 41 - What's Data Got to Do With Book Sales? with Honoree Corder and Brian Meeks Episode 37 - How to Build Loyal Readers with Author Roni Loren Episode 18 - Blogging to Build an Audience with Anne Allen Episode 15 - Writing Without Bullshit with Josh Bernoff (nonfiction) ** SPECIAL ANNOUNCEMENT** Becca's October Write Better-Faster online class still has some openings. If you've been waiting to get into this popular class, now's your chance. Check out the class in this link for more info. **YOUR CHANCE TO TELL US WHAT TO DO!** We'd like to know what you'd like to see in the next 100 podcasts. Or maybe share with us some personal highlights from the first 100 episodes. Just go to the comments (cksyme.com/episode100) and let 'er rip! Inquiring minds want to know.

In this episode Chris interviews award-winning nonfiction author Anne Janzer about her new book Writing To Be Understood and why it's a necessary resource for writers. Show Notes & Links - Anne's new book is the complete package covering technique, science (yeah, you read that right), and practical how-to. Why you need all three. -Beware of the curse of knowledge (eerie music). -How brain science and social psychology is an important part of your writing process.  - Why you should use analogies and how to make them shine and not be annoying. -Do you know if your writing is boring? How to fix that. -How to use your reader's curiosity to your advantage. - Why nonfiction writers need to learn to spin a good story or two. - What is meta reading and how it will improve your writing.  Links - Click 'em, they're live! -Universal book link to Anne's book. This link will take you to the bookstore of your choice.  Link to Chris' Facebook business page. Link to information about Chris' class, The Content Formula - learn how to write and publish engaging content that will help you sell more books and build raving fans. NOTE: If you are enrolled in any of Chris' paid online classes, you should have access to the private student mastermind group mentioned in the podcast. Check your class dashboard for a link to the group or email Chris at chris@cksyme.com if you have any questions.  

Show Notes & Links: Why there is a difference between a book marketing system and a book marketing strategy and why that's important. There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence. Why some promotion strategies don't work for everybody. How you can know when a strategy is right for you. Why every online course, mastermind group, and Facebook author group is not right for you. Before you take an online class, make sure it's a fit for you. Every class is not for every platform level.  Episode quote: "When you try and implement an email strategy that another tried with success and you failed…that doesn't mean that email is a bust for you. It just means that particular strategy is a bust for you." Understand the value of a promotion. If you have one book and it's permafree, your read-through potential has no value. Make sure you have value behind that permafree book. If you have a comment on today's episode, be sure and visit our site at cksyme.com/episode98 to weigh-in. Want to learn more about platform-appropriate marketing? Get a copy of my book on the basics: Sell More Books With Less Marketing.  

In this episode Chris outlines two changes in Facebook recently: the removal of the shop option to send buyers to bookstores and the ability to use third party applications to schedule posts on your personal profile. (14 minutes) Notes & Links: -What do the new changes to Facebook's shop tab mean for authors? -What alternatives are available for those who still want to use social media to sell books? -Is it worth it to try and sell books on social media? Links:  Link to video on changes in Shop tab on Chris' Facebook page.    

In this episode Chris discusses Amazon's new edition of their ebook bulk buy program--who may benefit and who might not give a hoot.  Included in the podcast are reflections on questions answered by Amazon's director of Author & Vendor Relations, Dan Slater. Show Notes & Links: -We'll talk about what the Kindle Direct Publishing (KDP) official post on the new program says and what it does not say. -Chris gets reactions from Amazon and BookBub. -Would a purchase of 100 ebooks count directly as 100 books to my sales rank?  -Unredeemed copies can result in a refund within 60 days of your purchase. -The new program involves sending the free codes through Amazon—they don't generate codes you send out via your email. -You will earn royalties based on the royalty options in place at the time of your bulk book order. If you buy books at 99 cents, you will earn a 99-cent royalty no matter what the price of the book when it is redeemed. -Pre-order books and free books are not eligible for the program. Links: Here is the post from Forbe's featuring comments from author and marketing expert David Gaughran. Here is the link to the explanation of the new program guidelines on KDP. Here is a link to find out more about The Content Formula. Remember, if you purchase The Content Formula before Aug. 1 you'll get an email invite to register for Chris' class, How to Set Up a Facebook Page That Sells More Books for free. ($49 value).  

In this episode Chris asks AMS Ads expert Brian Meeks questions from authors in the SMART Marketing For Authors Facebook Group. This episode is not for beginners. If you're interested in finding out beginning level strategies for AMS Ads, listen to episode 56. This episode is 52 minutes long. Show Notes & Links: -What's the best way to know which keywords will work the best in my genre with my book? Where would you suggest I start looking? -What is the minimum number of ads I should be testing to get good results? -Is it true that AMS ads aren't really worth the effort unless you're in Kindle Unlimited. What's your opinion? -What are the biggest mistakes people make when running their AMS Ads? -I've heard that you should be running ads targeted at the books in the top 100 in your genre. I would think they would be the most expensive bids. How do you choose which books to target?  -How long should I let an ad run before I consider deleting it or changing up the copy? And how can I tell if the copy is the problem? -What are some benchmark numbers to watch? For instance, I've heard 70% ACoS or higher is considered good. Is that consistent? What's a good CPC for AMS?  - When should I consider tweaking keywords? Those with lots of impressions but no clicks? Only those with clicks even though they have no sales?  -How do I know if I am bidding the right amount to get traction on my ad? -Is it important to get on the first page of results for promoted books on another book's sales page? Links: Mastering Amazon Ads (book) by Brian Meeks Mastering Amazon Ads online course SMART Marketing For Authors Facebook group (you'll have to answer three questions to get in)    

In this episode Chris explains the process of simple audience research--what types you want to gather, where to gather the data, and how it will inform your book marketing. Links & Show Notes: -Why you don't need to cast a wide net, just the right net. -Who is your proprietary audience and how to find them. -Why you don't have to be a research scientist to gather effective audience research. -3 kinds of data you should be collecting. -Why you might want to invest in high quality research. -Simple ways to survey your readers. - Four types of research you need to gather with reader surveys. -Why you should consider spying on your fellow authors. -Caution: don't get carried away--gather only what you need and no more. Explanation of how to find your Facebook Insights on your business page: You need a Facebook business page to see Insights, it is not a service Facebook offers for personal profiles. Go to your business page and click on Insights at the top of your page. Go to the People tab on the left side of the page. There are three tabs on this page and each tab has some different data. You can also look at content data on your Posts tab.  Links: They're live, just click 'em -Pew Internet social media data page link. -Links to HubSpot data, Buffer data, and eMarketer data -Check out info on K-Lytics data genre reports -SurveyMonkey link -Chris' updated free class, Quick Tips to Sell More Books on Facebook

In this episode Chris and Becca give authors a strategic outline on how to use social media to supplement book sales.  Show Notes & Links -The one key to selling books with social media. -What is the 80-20 Content Rule and why do authors need it to sell with social media? -Why discovering new readers is the most difficult part of using social media for promotions. -How to know what kind of content your readers will engagement with. -What are the four elements of engaging content (The Content Formula Cheat Sheet)? -What are "meaningful interactions" and why you need to learn how to foster conversations on social media. -Why every social media post needs a call-to-action and why that isn't always about selling. -Exciting news: meet us in Denver at the Romance Writers of America conference. Links: click 'em, they're live: The Art of Shouting Quietly by Peter Mosley Influence by Robert Caildini Your free download of The Content Formula Cheat Sheet Find out more about Chris' online course, The Content Formula  

In this episode Chris interviews author David Gaughran about his new book, From Strangers To Superfans - described by Chris as a must-read for authors of every platform level.  Links & Show Notes -Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process. -Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up." -Why authors need to understand the role that data plays in making marketing decisions. -Why most authors look at marketing their backlist backwards and how to fix it. -Why a smaller, more engaged mailing list is better than a huge disinterested one.  -Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords. Links - Click 'em, they're live Link to David Gaughran's new book, Strangers to Superfans.  Link to sign up for his regular newsletter and receive a free copy of his book, Amazon Decoded.

In this episode Chris outlines the three new rules of email marketing all authors need to pay attention to. As online content consumption changes, authors need to adjust to the changing needs of their readers.  Links & Show Notes: - Why engagement is now more important than reach in your email strategies. -Why you need follow-up sequences designed around where your readers are coming from. -Why giving away free books for email addresses is an incomplete list growth strategy. -Why designing your emails for mobile phone reading is important. -Why authors need to be part of value-based information readers are searching for online and quit being part of the noise. Links - click 'em they're live: Find out more about Chris' online class The Content Formula Get Chris' new book, Crisis Managers For Authors, at a preorder discount until June 8. It can happen to you.

In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly. Show Notes & Links: -Short review of threat levels from last week's podcast. -How to separate fact from fiction when determining your response. -Why you need to remove your emotions from the picture before deciding on any action plan. -How to know when you're over your head and need help. -How you can help a fellow author in a crisis without blasting on social media. -More on the life of an online swam. -Why weighing in on social media will make a crisis worse. Links - Click 'em, they're live Pre-order discount for Chris' new book. Discount goes away on June 7 Link to the part one episode of Crisis Management For Authors.

In this episode of the podcast, Becca interviews co-host Chris Syme about her extensive background in crisis management and what authors need to know about handling negative events.  Show Notes & Links: -Chris shares her experience in crisis management and why knowing how to handle a crisis is important. -What you can do to help prevent a crisis. -Why an engaged social media following is an important asset in a crisis. -Your best crisis prevention: a good reputation. -Why it's important to understand the threat level of a crisis before taking an action. -Examples of levels one, two, and three crises.  - Why some "crises" just need to be ignored. Links - click 'em, they're live  The preorder link for Chris' new book, Crisis Management For Authors (Amazon & Kindle Unlimited)   

In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads.  Show Notes & Links: -Why writing a book description is more like poetry than prose. -Waste not, want not. Why every word is important. -The 4 elements of a successful book description. -The most common mistakes authors make when writing book descriptions & how to fix. -Why a plot summary is not just a retelling of the book. -Less is more. Why too many details can turn your buyer off. -Where does this stuff go: NY Times or USA Today bestselling author status, info about a series. -Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind? -How comparisons can increase your sales and how Bryan does it. -Why effective online ads require research and testing. Not for the newbie or faint-hearted. -Quote of the show: "Publishing is something you cannot do for a dollar." -Don't miss Bryan's smarty pants tip at the end--it's gold. Links: Click 'em, they're live Bryan's website here Bryan's copywriting book, How to Write a Sizzling Synopsis Bryan's online courses on Teachable Bryan's Amazon Author page The Sell More Books Show RWA Conference - Denver Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing.     

In this episode we visit with the founder of Written Word Media Ricci Wolman and discuss all things book promotions: when to do them, why to do them, how to do them, and more. Show Notes & Links -Meet Ricci Wolman, the founder of Written Word Media.  -How Written Word's two main programs, BargainBooksy and FreeBooksy, are different and when you might want to use each. -What kind of return do authors get from a free book promotion? Is making money the only reason to run a promotion? -What is the difference between running just a one-off promotion for a book and stacking promotions together? -Why a discount promotion is like the hammer in a toolbox and why you need the whole toolbox for a successful book business.  -Why it's important to plan ahead for all your book promotions. Links: Click 'em, they're live! Click here for Written Word Media's main site and blog - lots of information on book marketing here. Learn about Red Feather Romance promotions for steamy contemporary romance books Follow Written Word Media on Facebook There's still time to enroll in Chris' Content Formula Class to take your online content to the next level. See some author testimonials here.  

In this episode Chris interviews brain science geek and author Anne Janzer about how to find a sustainable book marketing plan so you can do that one thing you really want to do...write. Show Note & Links: 1. Three questions you need to answer before you decide on a book marketing strategy. 2. Why sometimes you just have to try something to see if it works and then move on. 3. Why it's okay not to finish an online course, quit reading a book, or not continue a marketing strategy you've invested in. 4. Tips on what to do if your marketing isn't working. 5. Why discovery strategies (finding new readers for your books) are neglected by most authors, but the key to long-term success. 6. What are the dangers of trying to live from book marketing promotion to book marketing promotion with no long-term plan? 7. Why you need to believe your hard work will pay off in the long run. Links (click 'em, they're live): Connect with Anne via her website here: annejanzer.com Find out more about Anne's new online course, Revise Your Writing. See Anne's books here.