Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

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Discussion (and interviews) about copywriting, webinars, WordPress, and so much more.

Robert Plank

  • Feb 20, 2017 LATEST EPISODE
  • infrequent NEW EPISODES
  • 34m AVG DURATION
  • 261 EPISODES


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Latest episodes from Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

250: Strictly Marketing: Debug the System, Follow-Up, and Outsource with Kerry Heaps

Play Episode Listen Later Feb 20, 2017 29:34


Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.

249: Your Uniqueness, Your Authenticity, Your Superpower and Your Messaging with MaryJo Cranmore

Play Episode Listen Later Feb 17, 2017 23:07


MaryJo Cranmore from MaryJoCranmore.com and Message2Media.com says that you have a unique ability (a superpower) and that can be the basis for the branding that you cultivate. Take those raw materials, hobbies, your skillset (what you've learned), your accomplishments (your experiences), and that unique piece of you to get noticed and stand out from the […]

248: Intuitive Art Academy: Certification Programs, Relaxation, Knowledge and Intuition with Rachel Archelaus

Play Episode Listen Later Feb 16, 2017 26:26


Rachel Archelaus from RachelArchelaus.com and IntuitiveArtAcademy.com has some entrepreneurial advice to share with you when it comes to tapping into your creativity, getting outside of your own head, and turning on your brain flow. Her method involves asking the right questions of yourself, drawing on crayons (or colored pencils) and paper, scribbling with your eyes […]

247: Tame the High Cost of College: Pursue Side Hustles and Entrepreneurial Adventures with Brad Baldridge

Play Episode Listen Later Feb 15, 2017 29:09


Brad Baldridge from TamingTheHighCostOfCollege.com is an expert in both late-stage and early-stage college planning, and he gives you several options when it comes to raising money to pay for your child's college education, including side hustles and building businesses your future college student can run.

246: Authority Content: Document Your Magic, Delegate Your Business, and Get Off the Hamster Wheel with David Jenyns

Play Episode Listen Later Feb 14, 2017 36:51


David Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG). He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a […]

245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer

Play Episode Listen Later Feb 13, 2017 35:12


John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow: Identify your most profitable customer: not your target audience, an actual person... then market more people like that Add Wow Factor: get prospects to take […]

244: The Business of Life: Achieve Financial Freedom, Personal Freedom, and Create the Type of Business You Want with Keith Callahan

Play Episode Listen Later Feb 10, 2017 31:07


Keith Callahan is a husband and father of four who can show you how to get not only financial freedom, but freedom of time as well. He's made money with real estate, financial consulting, network marketing, and life coaching. He has a number of insights about the difference between inspiration vs. perspiration, along with self-obsession, […]

243: Run Live Events and Workshops with Direct Response Event Planner Sherrie Sokolowski

Play Episode Listen Later Feb 9, 2017 35:33


Sherrie Sokolowski (email address sherriesokoevents@gmail.com) from SLSEventPlanning.com is an event planner who can structure, strategize, and fill seats in your live events. She has tons of unique insights about "modern" soft-sell events and workshops with bonus days. She wants to tell you about common mistakes made with events, venues, overflow rooms, webinars, live streams, cancellations, […]

242: The Four D’s of Reputation Marketing: Discover, Define, Develop and Defend with Pamela Gockley

Play Episode Listen Later Feb 8, 2017 27:08


Pamela Gockley from Repuatus.com wants you to work on your reputation. Branding is who you are, but reputation is how you're perceived (which may be egotistical, narissistic, or aggressive). It's important to take the DISC profile test (every year if you can) so yoy find out who you really are, and then apply the four […]

241: Stop Overpaying Your Taxes and Avoid Entrepreneurial Mistakes That Cost You Thousands with Diane Gardner

Play Episode Listen Later Feb 7, 2017 23:06


Diane Gardner from TaxCoach4You.com is a tax superhero and wants you to avoid mistakes you're making on your taxes, such as using the wrong entity type or not deducting meals and entertainment. You can make use of your home office deduction, hire your kids, make use if health insurance and retirement if you know what […]

240: Web Design and SEO: Optimize Your Website Using Cutting Edge (and Common Sense) Tweaks and Factors with Jeremy Knauff

Play Episode Listen Later Feb 6, 2017 25:11


Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website. The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too […]

239: Escape the Rat Race: Learn, Take Action, Achieve Success, and Scale Up with Mark Walker

Play Episode Listen Later Feb 3, 2017 23:13


Mark Walker from Luxmana Investments wants you to escape the rat race. He wanted to leave the corporate world and read "Rich Dad, Poor Dad" which led him to generating enough passive income from real estate flipping and investing to eventually quit his job. In our discussion today, Mark talks about discipline, lifestyle, decision-making, priorities, […]

238: Repurpose Your Career: Find a Career or Business That Fulfills You At Any Age or Skill Level with Marc Miller

Play Episode Listen Later Feb 2, 2017 46:29


Marc Miller from CareerPivot.com is a professional career changer for his clients. He's here to help you discover not only who you are, who you work best with (environment). For example, some people are "structured anarchists" and "stealth competitors." Listen in and discover the difference between talents (things you do innately) and skills (things you […]

237: Money Answers: Setup Your Business Structure, Get Financing, Put Your Money to Work for You, Refinance Student Loans and Optimize Your Mortgage with Jordan Goodman

Play Episode Listen Later Feb 1, 2017 34:02


Jordan Goodman from MoneyAnswers.com has a number of financial solutions to not only setup your business structure correctly, but obtain business financing, optimize your mortgage, and more. Resources MoneyAnswers.com: Jordan's main website BusinessAnswersToday.com (877-627-5555): setup your business structure (sole prop, S-corp, C-corp, LLC, or LLP) CorporateLendingSolutions.com (877-290-2510): get business funding CommercialRealIncomeFunds.com (888-444-2102): invest in small […]

236: Get More Clients with Less Marketing, Overcome Burnout, and Develop Profitable Habits with with Mary Cravets

Play Episode Listen Later Jan 31, 2017 26:17


Mary Cravets from MaryCravets.com/bigimpact says that instead of drowning people in content, you should build your own path and breeze through the "what the hell" period. Develop better habits, delegate sooner, narrow ideas, land your favorite clients, and become more productive.

235: Make Facebook Your ATM: Profit from Social Media Ads and Marketing with Sally Hendrick

Play Episode Listen Later Jan 30, 2017 25:30


STOP posting randomly on social media without a real strategy! Sally Hendrick from MakeFBYourATM.com and SocialMediaMarketingLab.com wants you to capture the right cross-section, split test your landing pages, market affiliate products, and make those sorts of small tweaks that get you results on Facebook.

234: Innovate, Systematize, Repurpose and Scale: Overcome Criticism, Find Simplicity and Be an Imperfect Superhero with O-Shot Creator Dr. Charles Runels

Play Episode Listen Later Jan 27, 2017 49:06


Dr. Charles Runels (phone number: 888-920-5311) is the inventor of the O-Shot, Vampire Facial, Vampire Facelift, and the Priapus Shot. He's developed and trademarked a widely respected and medically documented procedure that uses Platelet Rich Plasma (PRP) to improve sex, treat injuries, heal Peyronie's disease, fix post-pregnancy incontinence, and more. Dr. Charles has gone from […]

233: Personality, Philsophy, and Passion: Differentiate in the Marketplace, Create Noise, and Take Meaningful Risks with Frank Gibson

Play Episode Listen Later Jan 26, 2017 35:15


Dr. Frank Gibson from LastCallProgram.com wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades.

232: Mantra Leadership and Mantra Design: Innovate, Buy, or Die with Dana Oliver

Play Episode Listen Later Jan 25, 2017 26:48


Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them. He also has a concept called Mantra Design, […]

231: Create a Freelance Income from Scratch and Live Life on Your Own Terms from Fiverr Voiceover Artist, Fiverr Ambassador, and Host of the Fiverrcast Redd Horrocks

Play Episode Listen Later Jan 24, 2017 30:35


Redd Horrocks from InstantVoicemails.com was a voice actor for 13-14 years and discovered Fiverr as a way to do what she loves while living anywhere and setting her own hours. She has over 13,000 reviews from satisfied customers, has completed 27,000 jobs on Fiverr, plus 3,000 on other sites -- generating a six figure freelancing income from […]

230: You Have No Competition: Get Paid to Create an Information Product and Turn Your Knowledge into a New Stream of Passive Income with Fred Gleeck

Play Episode Listen Later Jan 23, 2017 30:43


Fred Gleeck (email address: fredgleeck@gmail.com) is a business coach. If you have a skill or passion, Fred can Joint Venture partner with you and package those insights into an information product for passive income. Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer […]

229: Temporarily Embarrassed Millionaires, the Self-Fulfilling Prophecy and Social Policing

Play Episode Listen Later Jan 20, 2017 31:11


Today's Sponsor: Website Remote (manage all your WordPress sites) Important Quotes from Famous People "Whether you think you can or you think you can't, you're right." -- Henry Ford "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski "Don't […]

228: Are You Afraid?

Play Episode Listen Later Jan 19, 2017 6:53


"If you're not prepared to be wrong, you'll never come up with anything original." -- Ken Robinson Here's why I ask if you're afraid... A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of […]

227: Positive Psychology Coaching: Become Your Best Self, Communicate Better, Locate and Use Your Authentic Strengths with Fatima Doman

Play Episode Listen Later Jan 18, 2017 36:56


Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed.

226: Retail Arbitrage, Online Arbitrage, Private Labeling and E-Commerce with The Amazing Seller Scott Voelker

Play Episode Listen Later Jan 17, 2017 37:52


Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only […]

225: Get Publicity and PR Leads with Dan Janal

Play Episode Listen Later Jan 16, 2017 28:01


Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling […]

224: Cover Your Assets Online: Avoid Common Legal Traps and Pitfalls with Lin Eleoff

Play Episode Listen Later Jan 13, 2017 30:25


Lin Eleoff from CoverYourAssetsOnline.com and DIYLegalToolkit.com wants to help you take care of your "baby" (your online business). Many business owners do not properly protect their intellectual property. Many are missing proper website legal documents and use images in such a way that could open them up to lawsuits. Lin keeps things simple for us […]

223: Design a Life That Results in Wealth with Financial Mentor Todd Tresidder

Play Episode Listen Later Jan 12, 2017 23:02


Todd Tresidder (FinancialMentor.com/3) has three ways of building wealth: real estate, business, and paper assets. Todd has some unique insights when it comes to building wealth since he believes in simplicity and uses math (research) as well as basic principles to create a sound investment strategy.

222: The Book Doctor Is In: Self-Publish a Book, Build Your Platform, and Get Noticed with Stacey Aaronson

Play Episode Listen Later Jan 11, 2017 35:44


Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented: Consult, proposal, contracts Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters Copy-editing: bio, picture, grammar, remove cliches, correct syntax Illustration and graphics […]

221: Escape from Anxiety, De-Stress and Supercharge Your Life with Peggy Sealfon

Play Episode Listen Later Jan 10, 2017 29:56


Peggy Sealfon from 3MinutesToDestress.com wants you to supercharge your life, help you break your patterns, hang onto your available energy, and live a mindful, integrated life. Many of us are caught in cycles where our health or relationships may have suffered due to over-focusing on our business, for example. Peggy have tons of insights, tools, […]

220: Use High Ticket Coaching and Consulting to Scale Your Business with Eric Louviere

Play Episode Listen Later Jan 9, 2017 33:36


Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in […]

219: Turn Your Hobby into a Business and Achieve Massive Blogging Success with Katie Hornor

Play Episode Listen Later Jan 6, 2017 28:27


Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring. Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test […]

218: Passion, Power, Preparation, and Practice: Become a Powerful, Authentic and Captivating Public Speaker with Pam Terry

Play Episode Listen Later Jan 5, 2017 34:43


Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements: 1. Passion: fuel, make a difference 2. Power: knowledge, topic, audience, speaking skills 3. Preparation: outline, intro, close, objectives 4. Practice: does it fit in […]

217: Facebook Ads: The Secrets to Image Ads, Retargeting, Video Engagement, and Live Streaming with Emily Hirsh

Play Episode Listen Later Jan 4, 2017 31:27


Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately: 1. provide free training on Facebook: post a stock photo with no text on the graphic 2. retarget people on your Facebook page 3. run ads audience […]

216: Interview Connections: Leverage the Power of Interviews (as a Host and Guest) for Increased Traffic to Build Your Business with Jessica Rhodes

Play Episode Listen Later Jan 3, 2017 30:40


Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast […]

215: Stop Leadership Malpractice: Discover the New Business Model, Refine Your Process and Get Optimal Employee Performance with Wally Hauck

Play Episode Listen Later Jan 2, 2017 28:44


Wally Hauck, author of Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal, realized that many employers and managers can actually kill their own business by not communicating properly with their employees. If you'd like to provide a better customer experience have self-managing employees, then you need to ask these three questions: 1. […]

214: HootSuite, Facebook, Twitter, and LinkedIn Demystified: Share Content, Engage Others, and Network with Social Media Manager Debbie Peck

Play Episode Listen Later Dec 30, 2016 35:32


Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, […]

213: Focused Decisions, Learn As You Go, and Help Others with Angel Investor Jason Criddle

Play Episode Listen Later Dec 29, 2016 35:13


Jason Criddle from The Smartr App Company (you can contact him directly at info@thesmartrapp.com) says that you should learn as you go, make mistakes, and have failures -- pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas. Instead of being simply self-employed (and recreating the job […]

212: Cross-Channel Advertising: Combine Google Ads, Facebook, Twitter, Instagram and Remarketing with Rocco Baldassarre

Play Episode Listen Later Dec 28, 2016 24:38


Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking […]

211: Conquer Stress, Make Milestones and Get Those Easy Wins with Kathy Gruver

Play Episode Listen Later Dec 27, 2016 23:32


Dr. Kathy Gruver from The Alternative Medicine Cabinet wants you to focus, be healthy, reduce stress, delegate, and make decisions early.

210: What Is Your What? Get It Done, Express, Immerse and Revinent Yourself with Steve Olsher

Play Episode Listen Later Dec 26, 2016 28:37


Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It's done in these three steps: clarity on your core gift (i.e. healing, entertaining, communicating) create a vehicle to share that gift people […]

People Don’t Buy During The Holidays?

Play Episode Listen Later Dec 26, 2016 5:00


I don't lose any sleep over this, but I roll my eyes when someone says... November and December are slower months! No one is online during holiday time... Don't even bother marketing or sending emails until January... Don't you want to take some time off? And my answers are: Of course I take time off […]

Why Are You Emailing Me On Christmas?

Play Episode Listen Later Dec 25, 2016 13:45


"Why are you emailing me on a weekend / holiday?" That's the response I get every now and then and I hope that's a response you get in your business -- why is that I hope you get it? Because if people are unsubscribing from your list, if you have (a small percentage) of refunds, […]

Online Business Success: Why Some People “Make It” With Internet Marketing (And Others Don’t)

Play Episode Listen Later Dec 24, 2016 8:58


This scares the heck out of me and maybe you can relate... I'm not sure how long you've been building your online business, buying courses and plugins, how long you've been on different marketers list and seen the affiliate contests and big launches... I ask myself these sorts of super scary questions all the time: […]

209: The New Brand You: Work with Your Ideal Clients and Discover What You Were Made to Do with Julie Broad

Play Episode Listen Later Dec 23, 2016 34:26


Julie Broad from Have More Influence asks, "If money wasn't a factor, what would you do?" She wants to help you serve instead of sell and think about how you can help others. As a result, you can become the name people know about a given subject. She also tell us about her adventures in […]

208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders

Play Episode Listen Later Dec 22, 2016 31:04


Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]

207: Publish a Book and Discover Your Ideal Audience with Jan Bear

Play Episode Listen Later Dec 21, 2016 30:10


Jan Bear from Author Impact Publishing has three simple questions for you: Who's your audience What do you want to accomplish with your book? What does this book have to do with your career over a lifetime? By having a clear plan for your book, and knowing your goals, you can avoid many of the […]

206: Overcome Adversity: Find Centeredness, Calm and Focus with Heather Choate

Play Episode Listen Later Dec 20, 2016 25:11


Heather Choate was diagnosed with breast cancer at age 29 while ten weeks pregnant. By overcoming this unexpected adversity (as well as other up's and down's) Heather was tested to the max. During this time, she mastered using deep meditation (and visualization) for focus (and strength), anchoring (for confidence), and quiet focused times during the […]

205: Branding: Strategically Focus Your Pricing, Content, Client Acquisition, Company Culture, Business Model, Customer Experience, and Identity with Natasha Davis

Play Episode Listen Later Dec 19, 2016 30:11


Natasha Davis from Impact Branding Consulting says that many business owners confuse marketing (psychological minutiae that let people know your business is present, i.e. t-shirts) with actual branding (pricing, content, client acquisition, culture, business model, expertise you have, identity). Don't do so many things that you can't differentiate yourself in a unique way! Branding is […]

204: Solve a Problem with Non-Fiction or Entertain with Fiction: Sell More Amazon Books, Attract Reviews and Increase Book Sales with Jim Kukral

Play Episode Listen Later Dec 16, 2016 25:39


Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, […]

203: Write a Book, Become a Bestseller, and Iterate Your Way to Kindle Publishing Success with Tom Corson-Knowles

Play Episode Listen Later Dec 15, 2016 32:03


Tom Corson-Knowles from TCK Publishing and Ebook Publishing School has great news: it's easy to publish lots of content and scale your business by approaching Amazon publishing in a scientific, step-by-step mindset: Write down a list of 20-40 book ideas in a tool such as EverNote Research: find the marketplace gaps and see how similar […]

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