Discussion (and interviews) about copywriting, webinars, WordPress, and so much more.
Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.
MaryJo Cranmore from MaryJoCranmore.com and Message2Media.com says that you have a unique ability (a superpower) and that can be the basis for the branding that you cultivate. Take those raw materials, hobbies, your skillset (what you've learned), your accomplishments (your experiences), and that unique piece of you to get noticed and stand out from the […]
Rachel Archelaus from RachelArchelaus.com and IntuitiveArtAcademy.com has some entrepreneurial advice to share with you when it comes to tapping into your creativity, getting outside of your own head, and turning on your brain flow. Her method involves asking the right questions of yourself, drawing on crayons (or colored pencils) and paper, scribbling with your eyes […]
Brad Baldridge from TamingTheHighCostOfCollege.com is an expert in both late-stage and early-stage college planning, and he gives you several options when it comes to raising money to pay for your child's college education, including side hustles and building businesses your future college student can run.
David Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG). He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a […]
John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow: Identify your most profitable customer: not your target audience, an actual person... then market more people like that Add Wow Factor: get prospects to take […]
Keith Callahan is a husband and father of four who can show you how to get not only financial freedom, but freedom of time as well. He's made money with real estate, financial consulting, network marketing, and life coaching. He has a number of insights about the difference between inspiration vs. perspiration, along with self-obsession, […]
Sherrie Sokolowski (email address sherriesokoevents@gmail.com) from SLSEventPlanning.com is an event planner who can structure, strategize, and fill seats in your live events. She has tons of unique insights about "modern" soft-sell events and workshops with bonus days. She wants to tell you about common mistakes made with events, venues, overflow rooms, webinars, live streams, cancellations, […]
Pamela Gockley from Repuatus.com wants you to work on your reputation. Branding is who you are, but reputation is how you're perceived (which may be egotistical, narissistic, or aggressive). It's important to take the DISC profile test (every year if you can) so yoy find out who you really are, and then apply the four […]
Diane Gardner from TaxCoach4You.com is a tax superhero and wants you to avoid mistakes you're making on your taxes, such as using the wrong entity type or not deducting meals and entertainment. You can make use of your home office deduction, hire your kids, make use if health insurance and retirement if you know what […]
Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website. The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too […]
Mark Walker from Luxmana Investments wants you to escape the rat race. He wanted to leave the corporate world and read "Rich Dad, Poor Dad" which led him to generating enough passive income from real estate flipping and investing to eventually quit his job. In our discussion today, Mark talks about discipline, lifestyle, decision-making, priorities, […]
Marc Miller from CareerPivot.com is a professional career changer for his clients. He's here to help you discover not only who you are, who you work best with (environment). For example, some people are "structured anarchists" and "stealth competitors." Listen in and discover the difference between talents (things you do innately) and skills (things you […]
Jordan Goodman from MoneyAnswers.com has a number of financial solutions to not only setup your business structure correctly, but obtain business financing, optimize your mortgage, and more. Resources MoneyAnswers.com: Jordan's main website BusinessAnswersToday.com (877-627-5555): setup your business structure (sole prop, S-corp, C-corp, LLC, or LLP) CorporateLendingSolutions.com (877-290-2510): get business funding CommercialRealIncomeFunds.com (888-444-2102): invest in small […]
Mary Cravets from MaryCravets.com/bigimpact says that instead of drowning people in content, you should build your own path and breeze through the "what the hell" period. Develop better habits, delegate sooner, narrow ideas, land your favorite clients, and become more productive.
STOP posting randomly on social media without a real strategy! Sally Hendrick from MakeFBYourATM.com and SocialMediaMarketingLab.com wants you to capture the right cross-section, split test your landing pages, market affiliate products, and make those sorts of small tweaks that get you results on Facebook.
Dr. Charles Runels (phone number: 888-920-5311) is the inventor of the O-Shot, Vampire Facial, Vampire Facelift, and the Priapus Shot. He's developed and trademarked a widely respected and medically documented procedure that uses Platelet Rich Plasma (PRP) to improve sex, treat injuries, heal Peyronie's disease, fix post-pregnancy incontinence, and more. Dr. Charles has gone from […]
Dr. Frank Gibson from LastCallProgram.com wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades.
Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them. He also has a concept called Mantra Design, […]
Redd Horrocks from InstantVoicemails.com was a voice actor for 13-14 years and discovered Fiverr as a way to do what she loves while living anywhere and setting her own hours. She has over 13,000 reviews from satisfied customers, has completed 27,000 jobs on Fiverr, plus 3,000 on other sites -- generating a six figure freelancing income from […]
Fred Gleeck (email address: fredgleeck@gmail.com) is a business coach. If you have a skill or passion, Fred can Joint Venture partner with you and package those insights into an information product for passive income. Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer […]
Today's Sponsor: Website Remote (manage all your WordPress sites) Important Quotes from Famous People "Whether you think you can or you think you can't, you're right." -- Henry Ford "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski "Don't […]
"If you're not prepared to be wrong, you'll never come up with anything original." -- Ken Robinson Here's why I ask if you're afraid... A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of […]
Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed.
Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only […]
Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling […]
Lin Eleoff from CoverYourAssetsOnline.com and DIYLegalToolkit.com wants to help you take care of your "baby" (your online business). Many business owners do not properly protect their intellectual property. Many are missing proper website legal documents and use images in such a way that could open them up to lawsuits. Lin keeps things simple for us […]
Todd Tresidder (FinancialMentor.com/3) has three ways of building wealth: real estate, business, and paper assets. Todd has some unique insights when it comes to building wealth since he believes in simplicity and uses math (research) as well as basic principles to create a sound investment strategy.
Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented: Consult, proposal, contracts Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters Copy-editing: bio, picture, grammar, remove cliches, correct syntax Illustration and graphics […]
Peggy Sealfon from 3MinutesToDestress.com wants you to supercharge your life, help you break your patterns, hang onto your available energy, and live a mindful, integrated life. Many of us are caught in cycles where our health or relationships may have suffered due to over-focusing on our business, for example. Peggy have tons of insights, tools, […]
Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in […]
Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring. Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test […]
Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements: 1. Passion: fuel, make a difference 2. Power: knowledge, topic, audience, speaking skills 3. Preparation: outline, intro, close, objectives 4. Practice: does it fit in […]
Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately: 1. provide free training on Facebook: post a stock photo with no text on the graphic 2. retarget people on your Facebook page 3. run ads audience […]
Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast […]
Wally Hauck, author of Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal, realized that many employers and managers can actually kill their own business by not communicating properly with their employees. If you'd like to provide a better customer experience have self-managing employees, then you need to ask these three questions: 1. […]
Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, […]
Jason Criddle from The Smartr App Company (you can contact him directly at info@thesmartrapp.com) says that you should learn as you go, make mistakes, and have failures -- pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas. Instead of being simply self-employed (and recreating the job […]
Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking […]
Dr. Kathy Gruver from The Alternative Medicine Cabinet wants you to focus, be healthy, reduce stress, delegate, and make decisions early.
Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It's done in these three steps: clarity on your core gift (i.e. healing, entertaining, communicating) create a vehicle to share that gift people […]
I don't lose any sleep over this, but I roll my eyes when someone says... November and December are slower months! No one is online during holiday time... Don't even bother marketing or sending emails until January... Don't you want to take some time off? And my answers are: Of course I take time off […]
"Why are you emailing me on a weekend / holiday?" That's the response I get every now and then and I hope that's a response you get in your business -- why is that I hope you get it? Because if people are unsubscribing from your list, if you have (a small percentage) of refunds, […]
This scares the heck out of me and maybe you can relate... I'm not sure how long you've been building your online business, buying courses and plugins, how long you've been on different marketers list and seen the affiliate contests and big launches... I ask myself these sorts of super scary questions all the time: […]
Julie Broad from Have More Influence asks, "If money wasn't a factor, what would you do?" She wants to help you serve instead of sell and think about how you can help others. As a result, you can become the name people know about a given subject. She also tell us about her adventures in […]
Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]
Jan Bear from Author Impact Publishing has three simple questions for you: Who's your audience What do you want to accomplish with your book? What does this book have to do with your career over a lifetime? By having a clear plan for your book, and knowing your goals, you can avoid many of the […]
Heather Choate was diagnosed with breast cancer at age 29 while ten weeks pregnant. By overcoming this unexpected adversity (as well as other up's and down's) Heather was tested to the max. During this time, she mastered using deep meditation (and visualization) for focus (and strength), anchoring (for confidence), and quiet focused times during the […]
Natasha Davis from Impact Branding Consulting says that many business owners confuse marketing (psychological minutiae that let people know your business is present, i.e. t-shirts) with actual branding (pricing, content, client acquisition, culture, business model, expertise you have, identity). Don't do so many things that you can't differentiate yourself in a unique way! Branding is […]
Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, […]
Tom Corson-Knowles from TCK Publishing and Ebook Publishing School has great news: it's easy to publish lots of content and scale your business by approaching Amazon publishing in a scientific, step-by-step mindset: Write down a list of 20-40 book ideas in a tool such as EverNote Research: find the marketplace gaps and see how similar […]
© 2020-2025 Ivy Podcast Discovery LLC
