Podcasts about black sheep dc

In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you just trying to make sales? Why Chiropractic Is a Relationship Business Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant. Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place. Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship. The Goal Most Chiropractors Get Wrong I talk through three different goals chiropractors tend to have. The wrong goal is simply "I want new patients." A better goal is "I want new patients who are a good fit for my practice." The best goal is "I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor." That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market. Retention Is Not PVA One of my long-standing soapboxes is that real retention is not a PVA number. Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time. If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention. Retention is about time, trust, and being the default chiropractor in someone's life. Dating for Marriage vs Dating for Sex I use a dating analogy to explain how mindset changes behavior. If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term. If your only goal is to score, none of that matters. The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes. How a Relationship Mindset Changes Your Practice I walk through several areas where this mindset shows up. Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing. Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven. Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate. Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients. Relationship Marketing and SEO I also talk about how this mindset applies to SEO and online marketing. Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky. Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time. Selling to people who trust you is easy. Getting people to trust you is hard. Google works the same way. You do not game a relationship. You build one. The Big Takeaway Relationship marketing is long-term and stable. Sales marketing is short-term and unstable. One compounds. The other burns out. And the final thought I leave you with is this: What you do to get patients is what you have to do to keep them. If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back.   Resources Mentioned: Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites  

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings. Topics covered in this episode: Building strong relationships and networking with purposeDeveloping effective marketing strategiesGetting clear on your ideal client and messagingUnderstanding and confidently sharing your value as a practitionerEmbracing tools like SEO, social media, and patient education to broaden your reach and build trust.Links and Resources: Learn more about Rocket ChiroFind Rocket Chiro on FacebookFind Rocket Chiro on InstagramListen to the Rocket Chiropractic PodcastMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

Last week, I announced that a name change was coming. Black Sheep DC is now going to be Rocket Chiro. I’m excited about the change and I wanted to take a few minutes to let the community know what’s going on. In this episode, I talk about the brand new Rocket Chiro. I share the story behind the name change, and I talk about the future of patient-centered chiropractic. Enjoy!

Chiropractors...I just wanted to make a quick announcement about the changes happening with Black Sheep DC

In this episode, Dr J interviews Dr Jerry Kennedy, also known as the Black Sheep DC. Dr Jerry is a chiropractic coach who believes: "One of the BIG mistakes that chiropractors make is trying to do everything on their own. Trying to sort out chiropractic marketing and business without help is an expensive and time-consuming game that many chiropractors lose." Listen in as Dr J and Dr Jerry talk about ways struggling chiropractors can use simple tips to get their practices moving in the right direction.

Chiropractic Marketing Done Right Today we're going to be talking about Chiropractic marketing done right with The owner of Black Sheep DC, Dr. Jerry Kennedy who describes himself as a Chiropractor, a chiro coach, a podcast host, a relationship marketing nerd, and a chiropractic meme wizard. All great descriptions. Dr. Kennedy sounds as busy as... The post CF 038: w/ Dr. Jerry Kennedy – Chiropractic Marketing Done Right appeared first on Chiropractic Forward.

I have had the pleasure of holding a couple of great conversations with Dr. Kennedy lately, including this one. Jerry understands relationship marketing like very few do in our business, which is ironically a business of relationships. His own podcast, (http://blacksheepdc.com/chiropractic-podcast) is revered by quite a few DCs. Enjoy our talk, I know I did!

Billy interviews the Black Sheep DC founder, Dr. Jerry Kennedy.  Listen as they discuss the 3 keys to successful chiropractic relationship marketing. About Dr. Jerry Kennedy... In His Own Words: I'm a nobody from nowhere. I’m not the highest paid marketing expert in the world. I have never racked in 80 new patients from a dinner talk. And I have never seen a thousand patients in a week (nor did I ever want to). I did, however, spend 9 years operating a successful chiropractic practice and I’m a bit of a relationship marketing expert. I understand chiropractic patients. I know why they start care, why they choose to stick around and why they leave. That information is incredibly valuable for any chiropractor looking to grow a high-referral, high-retention practice. I also like to teach, which is why in 2015 I created BlackSheepDC.com. It’s designed provide chiropractic marketing tips that help improve retention, increase retention and get new patients from the internet without selling chiropractic. So if that sounds like your cup of tea, be sure to plug in to the Black Sheep DC family. You will be glad you did.  In This Episode: 3 Keys To Any Successful Relationship Break The Ice Give Value Follow Up More From Dr. Kennedy: The Weekly DC Podcast The Weekly BS Newsletter The BS Academy