Podcasts about chiropractic marketing

Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/Send in your questions. ❤ We'd love to hear from you!Free Live Training:How AI Is Redefining Search for Clinics — and What You Must Do Next

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We'll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing. Here you'll learn:What citations areKey elements of online listingsWhether you should pay for citation listing services How and when you should conduct a citation audit How many citations do you really needAnd more Whether you're focused on optimizing your visibility or just keeping your business information accurate, this episode offers practical advice to help you navigate the complex landscape of local SEO. Tune in for all the details!Episode webpage: https://propelyourcompany.com/online-listings-for-seo/

Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions.This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients demand. We dive deep into the three specific red flags that trigger Google penalties. The heart of this discussion is our practical HUMAN framework—a five-step process transforming robotic drafts into content that resonates with both search engines and patients. We walk through each step with real examples.

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it's one of the most important parts of your website. Whether you're a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.

In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom. Boomers need only 3 exposures on average. The more content someone consumes, the more desensitized they become—especially Gen Z. 2. Trust and Time in Marketing Most people don't take action the first time they see you unless they're in a crisis or acute pain. Content overload and algorithm filters mean you're competing with everything—not just other chiropractors. Patience is essential in relationship-based marketing. 3. Match Your Marketing to Your Intentions If you need patients today, prioritize: Acute care marketing SEO and Google Ads Networking with professionals If you're building a long-term brand, focus on: Content marketing (blogs, videos, podcasting, community involvement) Authority building (testimonials, reviews, collaborations) Social media presence (but know it takes time!) 4. Tailor Your Tactics by Demographic Older patients: Use Facebook, email, direct mail, print, TV, radio. Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations. 5. Don't Fish in the Wrong Pond Align your: Target audience Marketing platform Message and tone Budget and expectations Actionable Tips for Chiropractors Need patients fast? Prioritize acute care, SEO, and local Google Ads. Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media. Want trust over time? Focus on storytelling, authority, and being visible both online and offline. Don't fake it. Be genuine and let your personality come through in your content. Adapt. Stay aware of platform changes and be ready to evolve your strategy. Final Thoughts “Marketing isn't magic—it's a process. And if you're marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don't match, you're just wasting time and money.” Work With Jerry Want help with your website, SEO, or want to get unstuck in your practice? Visit RocketChiro.com and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

How to Optimize Photos for Your Google Business Profile:  Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business ListingsToday, we're diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign.Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility.• Understanding what SEO is• Differentiating traditional SEO from local SEO• Importance of local intent in searches• How to recognize if your business needs local SEO• Key ranking factors for local SEO• Strategies for optimizing your Google Business profile• The role of local citations and online reviews in visibility

Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure.

Today, we're diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you're a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won't want to miss this!So, what's the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle. 

The CA Advantage: How to Hire, Train & Build a Thriving Chiropractic Team In this episode, CA coach and office manager Jan Tresse joins Christie Owen Irwin to discuss what it really takes to build and lead a strong chiropractic team. From hiring with purpose to developing staff through intentional training, they share practical insights … S4 E9: The CA Advantage Read More » The post S4 E9: The CA Advantage appeared first on Chiropractic Marketing, Management, and Coaching.

In this AI-narrated strategy session, we dive into:

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients. 

Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [

In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that's already underway.Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk's talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.

This episode of The Mile High Podcast features a unique and passionate advocate for the chiropractic profession—James Chester! James has made it his mission to elevate and expand chiropractic through media, marketing, and storytelling. James's journey into chiropractic began with a shoulder injury in high school, which ultimately led him to Davenport, Iowa—the birthplace of chiropractic. That encounter sparked a passion that would drive him to conduct over 1,300 interviews, create two chiropractic documentaries, and schedule over 11,000 new patients through spinal screenings. As the founder of the Chiro Hustle Podcast and Blue Rhino AI, James is a trailblazer in chiropractic marketing and media. His commitment to the philosophy, art, and message of chiropractic is unwavering, and his work has touched thousands within the profession.  

What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition.Diving deep into the world of local SEO, we explore the critical differences between ranking in the Google Map Pack and the localized organic results below it.Episode Webpage & Shownotes: https://propelyourcompany.com/local-seo-what-influences-local-visibility/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Today, we're diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results.But in reality, those additional profiles could be doing more harm than good.Stick with me as I break down how Google's ranking filter works, how to tell if this issue is affecting you, and what to do to fix it.Epsiode Webpage & Shownotes: https://propelyourcompany.com/are-extra-google-business-listings-hurting-your-rankings/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Listen to episode 133 of the ACA Podcast, 'The Do's and Don'ts of Ethical Chiropractic Marketing' with Ellie Bakker.

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.In this episode, we'll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy.And stick around to the end, because I'll be giving you three actionable steps you can implement today to gain a competitive edge.Webpage Episode: https://propelyourcompany.com/how-to-spy-on-your-competitors-seo-plan/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

The number one question we're asked is, “How do I improve my website's position online?” It's a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we'll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we'll go over:Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!Are you ready to propel your practice? Let's do it!Episode Webpage - https://propelyourcompany.com/improve-clinics-website-position/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

A simple five-minute website update could be the key to boosting your clinic's visibility on Google and attracting more local patients.In this episode of The Clinic Marketing Podcast, we'll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic's location—improving your rankings in both organic search and the local pack.Healthcare is inherently local, and by making this small change, you'll send a strong signal to Google that puts your clinic in front of more potential patients.Tune in to learn exactly what to do and how it can impact your search results.

If you're not taking full advantage of Google Posts through your Google Business Profile Listing, you're missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We'll give you three categories of  Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply must do to connect and engage with your users so they take actionIf you're ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let's get to it. Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/  Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

If you've been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more.In this episode, we're exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we're asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity. Are you ready to unlock the secrets of SEO with images? Let's do it. Episode Webpage: https://propelyourcompany.com/photos-for-seo/Additional resources and Show Notes related to this episode include: DIY Blog Images: Tips & Tools to Create Impact Image SEO: How to Optimize Your Website ImagesDetailed Clinic Photoshoot ListHow to Plan a Picture-Perfect Photo ShootSend in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn't know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don't move the needle. Key Takeaways: New patients solve a lot of problems – but they aren't the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won't fix the core problems. Three main ways to get new patients: Online Marketing: SEO, Google Ads, social media, content marketing Offline Marketing: Networking, community outreach, events, public speaking Referrals & Relationships: Word of mouth, patient referrals, business partnerships Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing. All marketing starts with awareness – People must first know your practice exists before they can become patients. Avoid wasted effort – If you're writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you're missing the key first step. Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands. Actionable Steps: Audit your marketing: How are new people discovering your practice? Stop wasting time on tactics that don't introduce you to new people. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.   Additional Resources:  Business & marketing training for chiropractors: https://rocketchiro.com/join  Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites  Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors  Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In today's competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you're a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base. In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.Tune in and take your clinic's SEO to the next level!Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Today we're diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you're a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won't want to miss this!So, what's the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle. 

Join Tom Owen as he hosts Drs. Justin & Candy Ford for a powerful conversation about overcoming practice struggles, building a thriving patient base, and the power of mentorship in chiropractic success. If you’re a chiropractor looking for inspiration, struggling to grow, or passionate about pediatrics & perinatal care, this episode is packed with valuable … S4E5: Scaling Chiropractic with Purpose Read More » The post S4E5: Scaling Chiropractic with Purpose appeared first on Chiropractic Marketing, Management, and Coaching.

Thrive in 2025: The Mindset Shift Every Chiropractor Needs Join Dr. Todd Osborne (Dr. Oz) and Dr. Shannon McMurtry for a powerful discussion about what it really means to thrive in chiropractic practice. Thriving isn't about “arriving”—it's about daily choices, overcoming obstacles, and progressing despite circumstances. In this episode, Dr. McMurtry shares his personal journey … S4 E6: Thrive in 2025 Read More » The post S4 E6: Thrive in 2025 appeared first on Chiropractic Marketing, Management, and Coaching.

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Here's what we're going over: Comparing personal branding to company brandingUnderstanding when to utilize personal brandingAnalyzing the challenges of a personal branding approachEvaluating the advantages of company brandingTips for blending both branding strategies effectivelyEmphasizing the importance of consistent online presenceRecommending resources for clinic owners seeking branding guidanceEpisode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Today, we're diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google's ‘People Also Ask' feature.⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you've ever typed a question into Google, you've probably noticed a section in the search results called ‘People Also Ask' (PAA). This box contains related questions that real people are searching for.But here's the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients' questions.So today, I'll cover:✅ What the ‘People Also Ask' feature is and how it works✅ How to use it to find endless content ideas for your clinic's website, blog, and social media✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool✅ How to turn these questions into high-ranking SEO contentGrab a notepad because by the end of this episode, if you follow the steps we chat about, you'll have dozens of content ideas ready to go! Let's get started.⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Schedule a call or find out more: https://chirocandy.com/tribe   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency.   Takeaways:  The landscape of tech and marketing is rapidly changing. AI tools are now accessible to everyday business owners. Documenting systems and processes is crucial for effective AI use. AI can significantly enhance customer engagement and response times. Creating detailed patient profiles with AI can improve marketing efforts. Voice AI can streamline customer interactions and free up staff time. AI is a game changer for businesses looking to improve efficiency. Utilizing AI for content creation can save time and resources. Staying updated on AI trends is essential for business success. The future of marketing will heavily rely on AI advancements.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

I'm hosting a FREE live webinar all about Google Analytics 4—and I'll be walking you through everything you need to know to make data-driven decisions that will boost your clinic's online presence.✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Whether you're just starting with Google Analytics or have been using it for a while, this beginner-friendly session will show you exactly how to track your website's traffic, measure key metrics, and understand what's working (or not) when attracting more patients.I'll be covering:The most important GA4 reports for clinic ownersHow to track website traffic sources like SEO, social media, and paid adsThe engagement metrics that matter mostAnd, how to track patient conversions like appointment bookings, calls, and form submissionsPlus, I'll walk you through the GA4 dashboard and share common mistakes clinic owners make and how to avoid them!✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Can't make it live? No worries! You'll get access to the replay so you can watch at your convenience.So if you're ready to take control of your data and see real improvements in your clinic's growth, head over to https://propelyourcompany.com/ga4-webinar/ to sign up today.This is a MUST-attend event if you're a chiropractor, physical therapist, acupuncturist, or wellness practitioner looking to level up your online presence. Don't wait, sign up now and get ready to make smarter, data-driven decisions for your clinic!✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.   Key Takeaways: 1. The Key to Marketing: Interaction Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience. 2. Are Deals Worth It? Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you'll need to do to retain them. Deals may attract price-sensitive patients, making it harder to sustain full pricing later. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services. 3. Helping Patients Understand Your Practice Focus on benefits, not technicalities. Patients don't need to understand everything you do—they need to know how you'll help them. Instead of explaining techniques, highlight the types of patients you help and the problems you solve. Shift your messaging to help patients feel they've found the right place.   Actionable Tips: Build authority through reviews, reputation, and engaging content that reflects your practice's unique strengths. When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it's booking an appointment or visiting your website. Frame your communication around the benefits to the patient, reinforcing that they're in the right place.   Resources Mentioned: Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice. Have a question for the podcast? Submit it via the contact page at Rocket Chiro.

Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results!Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success.In this episode of The Clinic Marketing Podcast, we break down actionable strategies that clinic owners can implement to strengthen their local presence and build trust within their community.Here's what you'll learn:Why local SEO is a game-changer for clinics and small businesses.The key differences between Google Map Pack rankings and organic search results.Essential factors influencing your visibility in the Google Map Pack.How citations, reviews, and quality backlinks impact your rankings.The role of personalization and optimizing your website for local search.Why consistent business information across directories matters.How small, ongoing efforts can lead to lasting local visibility.

If you're not taking full advantage of Google Posts through your Google Business Profile Listing, you're missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We'll give you three categories of  Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply must do to connect and engage with your users so they take actionEpisode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to recognize if your business needs local SEO • Key ranking factors for local SEO • Strategies for optimizing your Google Business profile • The role of local citations and online reviews in visibility

This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT's latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.We'll cover:How ChatGPT integrates with local search capabilitiesWhy visibility and direct engagement are critical for clinicsThe role of navigational queries in building a stronger brandThe impact of real-time data access on marketing strategiesPractical use cases for ChatGPT's evolving search functionalitiesWhy clinics must prioritize SEO and ensure their online presence is accurateHow ChatGPT can become a valuable tool for patient engagement✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

As 2024 comes to a close, we're looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic.In this special year-end recap, we're counting down the most popular episodes, including:The Ultimate Google Post Strategy to Drive More Business (Episode 86)Advanced Strategies for Your Google Business Profile Listing (Episode 61)12 Items to Remove from Your Clinic Website Immediately (Episode 49)How to Optimize Photos for Your Google Business Profile (Episode 47)3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content (Episode 77)Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO (Episode 87)Get Found Online: 4 Listings Every Clinic Needs (Episode 79)Homepage Checkup: Does Your Clinic's Website Attract Patients? (Episode 76)Stock Photos vs. Unique Photos for SEO: How Google Ranks Them (Episode 83)SEO 101: How Do I Improve My Website's Position Online? (Episode 88)Beyond AI and Clickbait: Crafting Content That Converts (Episode 84)What's the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? (Episode 85)

Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive. With competition comes the ever-present need for a highly strategic local SEO campaign. Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients. Let's face it: in today's technological world, your medical mobile business's online presence is critical.  We'll go over:How local SEO for a mobile medical business differs from physical-location SEOWhy local SEO is important to mobile medical business successMobile healthcare business local SEO best practices to implement todayAnd more

Schedule a call: https://chirocandy.com/ai-ca   Summary:  In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways:  The webinar covers how to plan your 2025 marketing plan AI is a game changer for chiropractic marketing One-on-one calls with Billy are included in the offer AI can significantly enhance reactivation campaigns Access to comprehensive training courses is provided The Skool community will offer ongoing support and training Early adopters will receive professional photography services This offer is designed to help clients succeed in 2025   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Are you ready to start adding content to your website, but unsure where it should go?  No need to stress. We'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.  Today we'll go over:What your fixed website pages are used forWhat fixed website pages should be on your site and whyHow your main website pages and sub-pages differWhat your blog posts are used forHow to write a traffic-worthy blog post We'll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

SEO 101 for clinic owners - The number one question we're asked is, “How do I improve my website's position online?” It's a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we'll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we'll go over:Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. Are you ready to propel your practice? Let's do it!Episode Webpage: https://propelyourcompany.com/improve-clinics-website-position/ Send in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are patients / customers reading reviewsHow often are consumers reading online reviews?How many sites do consumers check reviews on?What are the most important review factorsDo your reviews need to all be positiveDo you really need to reply to reviewsWhat star ratings do people actually expect to see Does the number of reviews you have actually matter AIs role in reviewsCan customers tell if reviews are fakeHow customers write reviews How to collect reviewsHow to repurpose reviewsEpisode webpage: https://propelyourcompany.com/online-reviews/Send in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

If you're not taking full advantage of Google Posts through your Google Business Profile Listing, you're missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.We'll give you three categories of  Google Post-creation guidance:What not to do with your Google PostsGoogle Posts that CAN work if done correctlyGoogle Posts that you simply must do to connect and engage with your users so they take actionIf you're ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let's get to it. Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/ Send in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you've got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going over numerous site considerations, including:HostingDesign featuresCustomer supportData ownershipAdmin accessContent rightsAnd moreWe know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.If you'd like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.Episode Webpage: https://propelyourcompany.com/website-platform/ Send in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

www.myfivestar.comwww.noelsbook.comwww.uppercervicalmarketing.com

If you've been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.In this episode, we're exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we're asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity. Are you ready to unlock the secrets of SEO with images? Let's do it. Episode Webpage: https://propelyourcompany.com/photos-for-seo/Additional resources and Show Notes related to this episode include: DIY Blog Images: Tips & Tools to Create Impact Image SEO: How to Optimize Your Website ImagesDetailed Clinic Photoshoot ListHow to Plan a Picture-Perfect Photo ShootSend in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren't like most chiropractors.” I'm not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I'm getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I've worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities. My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That's why I've always tried to focus on concepts and principles more than how I would specifically run a practice. We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don't try to do any of them. Either extreme is a recipe for disaster. To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain. Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice. Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible. This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don't. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews. External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don't have many patients. External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor. The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice. When chiropractors are new, they should focus on marketing that is affordable and fast. You don't want to take big financial swings when you have an extremely limited budget. And you also don't want to focus all your energy on long-term marketing, when you need patients NOW. Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy. Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn't know about your practice last month. Most of the time, that happens through some form of external marketing. Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible. I'm not at all advocating unnecessary care or patient manipulation tactics. However, people don't understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better. Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn't do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That's no good. Conclusion Chiropractors don't have to go about marketing their practice the same as everyone else. In fact, they shouldn't. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people. A chiropractor's personality, talent, and opportunities will impact which marketing strategies make the most sense for them. Chiropractors who ignore those factors when making marketing decisions are doomed to struggle with their marketing. In summary, chiropractors should have at least one marketing strategy in each of the 3 categories. Most successful chiropractors have multiple strategies in each of the 3 marketing categories. Ignoring one or more categories will result in the chiropractor having marketing blindspots that will most likely keep them from reaching their practice goals. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo