Black Sheep Chiropractic Podcast

In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn't aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in Chiropractic Philosophy On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy Why both extremes can alienate the average person and cause division within the profession 2. Parallels Between Religion and Chiropractic Origin story of chiropractic (Harvey Lillard, DD and BJ Palmer) has a near-mythical tone Green Books and 33 Principles serve as sacred texts The adjustment functions as a ritual for some practitioners Concepts like innate intelligence resemble spiritual or religious ideas Evangelistic language: “power is on,” “saving lives,” “this is my purpose” Chiropractic's internal denominations: upper cervical groups, technique systems, subluxation-based vs. evidence-based 3. Why Religious Messaging Is Problematic It creates confusion—both within the profession and with the public The message doesn't resonate with the majority of people Research shows only around 12–15% of Americans see a chiropractor regularly Going “all in” on a new-age approach would alienate at least two-thirds of current and potential patients Other medical and health professions avoid spiritualized language and reach far more people 4. Why This Messaging Still Exists It's historically embedded in the profession It gives chiropractors a stronger sense of purpose It appeals to those looking for identity, certainty, and belonging It's often easier to repeat philosophical slogans than to critically evaluate them Chiropractic schools that promote this mindset continue to attract like-minded students Key Takeaways Chiropractic isn't religion—and it doesn't need belief or faith to work The profession should focus on benefits, not belief systems Presenting chiropractic in mystical or exaggerated terms limits its appeal Chiropractors should strive for clarity, consistency, and excellence in communication and care Patients don't need to believe in a philosophy—they just need to know chiropractic helps them feel and function better What Should Chiropractors Do? Be excellent at what you do Avoid shortcuts and weekend certifications just to add services Master your craft, whether it's manual adjustments, soft tissue work, or rehab Communicate clearly and effectively Avoid sounding like a conspiracy theorist or spiritual guru Test your messaging with people outside the profession to make sure it sounds normal Focus on practical benefits Most people care about how chiropractic will help them feel and function better Benefits like improved sleep, reduced pain, better mobility, and less stress resonate more than abstract philosophy Stop repeating what you've heard without questioning it Be thoughtful and intentional with your words Avoid parroting slogans or ideas that don't hold up to scrutiny Services Mentioned Rocket Chiro Websites: Designed to convert visitors into patients Local SEO Services: Focused on improving Google Maps rankings Next Step Program: On-demand coaching for new and stuck chiropractors Free Website and SEO Assessment: No-obligation review with personalized feedback For more info, visit: www.rocketchiro.com Closing Thoughts Jerry makes it clear: he loves chiropractic. It has changed his life. But love for the profession doesn't mean ignoring its problems. If chiropractors want the public to understand and trust what they do, they need to communicate in a way that makes sense to normal people. That means cutting out the spiritual fluff and focusing on what actually helps. If you're ready to grow a chiropractic practice that connects with real people and delivers real results, this episode is for you. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join  

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you're a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd's Website: TrueInnerFreedom.com HSP Stress Test & Coaching Info: Take the HSP Stress Test Todd's Podcast: Stress Management for Highly Sensitive People Recommended Episode to Start With: Episode 237 – How to Say No as an HSP   00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02:38 – What is a Highly Sensitive Person (HSP)? Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s. 20% of people are highly sensitive, equally split between men and women. HSPs process information deeply and have stronger emotional and empathetic tendencies. 04:36 – The Negative Stigma Around Sensitivity Why many people, especially men, resist identifying as “sensitive.” The difference between healthy sensitivity and stress-amplified sensitivity. 06:11 – The HSP Stress Bucket Analogy How HSPs reach emotional overload quicker. The evolutionary benefits of sensitivity across species. 08:54 – Why Chiropractic Can Be Overwhelming for HSPs The “high-touch” nature of chiropractic care. How deep empathy can serve patients but drain the doctor. 09:45 – The Difference Between HSPs and Introverts 30% of HSPs are extroverts. Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation. 14:21 – Overthinking vs. Overprocessing Using stress as an early warning sign for overthinking. Identifying when thinking becomes counterproductive. 15:52 – People-Pleasing, Boundaries & Being “Too Nice” How HSPs often sacrifice personal well-being to avoid conflict. The dangers of prioritizing patients at the expense of family and self. 19:08 – Recognizing When You're Out of Exchange Jerry shares personal signs of resentment and burnout. Practical examples of how ignoring boundaries hurts long-term relationships. 22:05 – Real-Life Example: Transitioning to Online Scheduling How avoiding difficult patient conversations can sabotage practice efficiency. Actionable steps for chiropractors to establish new boundaries. 26:48 – The Impact of Saying Yes to One Thing (And No to Another) How HSPs can unintentionally hurt loved ones by over-serving patients. 29:08 – Questioning Your Own Thoughts & Beliefs Todd introduces The Work of Byron Katie to challenge stressful beliefs. Why questioning assumptions can unlock personal freedom. Learn more about The Work of Byron Katie here: thework.com 33:15 – Parenting, Marriage, and Boundaries in Personal Life Jerry and Todd discuss how HSP tendencies show up in parenting and marriage. The difference between being a loving parent vs. needing to be liked. 37:10 – The Power of Defining Core Values Jerry shares his life-changing “tombstone exercise” to clarify life priorities. How clearly defined values help guide boundary decisions. 38:25 – Avoiding Conflict Harms Long-Term Relationships How short-term avoidance creates long-term resentment. The danger of letting small compromises accumulate. 40:52 – The Compound Effect of Small Decisions Why big mistakes are often small ones repeated. Daily choices move you toward or away from your ideal life. 41:47 – Personal Examples: Making Hard Business Decisions Todd shares a difficult but necessary recent business decision. The importance of trusting your inner voice. 46:12 – Chiropractors, Insecurity, and Owning Your Identity Why chiropractors often struggle with professional insecurity. The importance of owning the value of chiropractic care. 50:19 – Confidence Is Attractive How being comfortable in your own skin draws people to you. The toxic ripple effects of personal insecurity. 51:33 – The HSP Superpower in Chiropractic Empathy + Deep Processing = Ideal skillset for chiropractic care. How awareness and pacing prevent burnout while maximizing your gifts. 53:45 – Spotting HSPs in Practice Why Todd now exclusively works with HSPs. How understanding your patients' sensitivity helps build stronger relationships. Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity. Topics Covered The Benefits of Networking and Collaboration Opens doors to new opportunities Transfers trust and authority when done properly Helps chiropractors grow their audience faster Builds relationships that can have a lasting impact on your practice The Danger of Chasing Attention Borrowing someone's audience means borrowing their reputation too Many chiropractors partner with people they barely know simply to get more attention Lack of discernment can damage your credibility and erode patient trust Online mistakes can live forever and affect your long-term reputation Real-World Examples Chiropractors in Jerry's past who partnered with unethical providers simply because they were financially successful Young chiropractors who were drawn to dishonest mentors because of money and appearances Jerry's personal experience accidentally collaborating with someone who was later arrested for illegal behavior How the temptation to chase attention impacted Jerry's own integrity during his time on local radio Building Trust vs. Building Attention Patients choose chiropractors they trust, not just those with large followings Social proof can help but trust is always more important for long-term success Influencer culture often encourages chiropractors to seek attention at the cost of their values Critical Questions to Ask Before Collaborating Do I actually respect this person and their work? Would I be proud of this collaboration five years from now? Does this align with my practice values? Would my ideal patients trust me more or less after seeing this partnership? If something bad came out about this person, would I be surprised? Would I refer my close friends and family to this person? The Attention vs. Reputation Analogy Attention is like Skittles: easy to get, sweet at first, but lacking substance Reputation is like meat and potatoes: slower to build, but sustaining for the long haul A solid reputation creates patient trust, long-term growth, and professional stability Final Thoughts Be willing to grow slower if it means protecting your integrity The right collaborations with the right people can open powerful doors Avoid collaborations that compromise your values for temporary exposure Build your practice and reputation with long-term trust in mind Resources Mentioned Rocket Chiro Website and SEO Help: rocketchiro.com Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck Connect with Jerry Visit RocketChiro.com Request your free New Patient Search Review Learn more about the Next Step Program for coaching and ongoing support Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom. Boomers need only 3 exposures on average. The more content someone consumes, the more desensitized they become—especially Gen Z. 2. Trust and Time in Marketing Most people don't take action the first time they see you unless they're in a crisis or acute pain. Content overload and algorithm filters mean you're competing with everything—not just other chiropractors. Patience is essential in relationship-based marketing. 3. Match Your Marketing to Your Intentions If you need patients today, prioritize: Acute care marketing SEO and Google Ads Networking with professionals If you're building a long-term brand, focus on: Content marketing (blogs, videos, podcasting, community involvement) Authority building (testimonials, reviews, collaborations) Social media presence (but know it takes time!) 4. Tailor Your Tactics by Demographic Older patients: Use Facebook, email, direct mail, print, TV, radio. Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations. 5. Don't Fish in the Wrong Pond Align your: Target audience Marketing platform Message and tone Budget and expectations Actionable Tips for Chiropractors Need patients fast? Prioritize acute care, SEO, and local Google Ads. Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media. Want trust over time? Focus on storytelling, authority, and being visible both online and offline. Don't fake it. Be genuine and let your personality come through in your content. Adapt. Stay aware of platform changes and be ready to evolve your strategy. Final Thoughts “Marketing isn't magic—it's a process. And if you're marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don't match, you're just wasting time and money.” Work With Jerry Want help with your website, SEO, or want to get unstuck in your practice? Visit RocketChiro.com and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It's about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countries Trust in traditional medical advice is plummeting Gen Z (ages 18–34) showed the sharpest decline in trust People now turn to friends, family, social media, and AI tools like ChatGPT for guidance Why This Matters for Chiropractors Many chiropractors misinterpret this shift as negative Jerry argues it's actually a massive opportunity People are more open than ever to alternative care But they're also more skeptical and cautious Key Insights for Chiropractors Approachability Over Authority Don't try to act like a hospital or medical institution Be authentic, human, and real Patients are drawn to approachable, relatable personalities—especially online Be a Trusted Peer, Not Just a Provider The age of “the man in the white coat” is fading Trust is built through transparency, consistency, and care Shaq shares real-world examples from social media and ad performance Collaborative Decision-Making is Crucial Chiropractic is a participation sport Patients don't want to be told what to do—they want to be heard Jerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly Office Design, Language, and Branding Your tone, attire, and environment matter more than ever Don't fake it. Be yourself—but be your best self Your online persona should match the in-office experience Retention Through Relationship True retention isn't just about visit numbers It's about maintaining a long-term doctor-patient relationship “If they're going to see a chiropractor five times in the next 20 years—make sure it's you.” Practical Takeaways Be visible and real online—smile in your photos, show personality in your videos Ditch manipulative sales tactics—people will bolt if they sense even a whiff of deception Use AI tools to enhance patient understanding, not replace your role Build trust over time—especially with younger patients who are used to doing their own research Engage in local Facebook groups or community platforms to stay involved without relying solely on ads About the Guest Shaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior. Final Thoughts This episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn't dead—it's just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.   Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your website should clearly represent your practice and communicate your value to potential patients. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor. 3. Common Misconceptions About Renting vs. Owning Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance). Renting doesn't inherently mean you're throwing away money; it could offer consistent value and peace of mind. Website Management Options Explored: Option 1: DIY (Do It Yourself) Pros: Cheapest initial cost; complete control. Cons: Time-consuming, requires technical and design skills, full responsibility for problems. Option 2: DIY with Professional Help (Hybrid Model) Pros: Professional initial setup, saves significant time, good initial functionality and appearance. Cons: High upfront costs, ongoing technical maintenance responsibilities, potential hidden SEO and functional flaws. Option 3: Full Website Service Pros: Professional management, design, and SEO optimization; ongoing support and updates; leveraging expert experience. Cons: Higher ongoing monthly cost; less direct control for those who prefer hands-on management. Key Recommendations: Financial Considerations Avoid making website decisions based purely on cost savings. Prioritize overall return on investment and functionality. Practical Tips for Control Maintain control of your domain (URL). Maintain control of your business email setup independently (e.g., Google Workspace). Warning Signs Be cautious of marketing scare tactics. Ensure the website solution you choose genuinely enhances your online presence and patient conversion. How Jerry and Rocket Chiro Can Help: Request a FREE New Patient Search Review: Jerry offers a detailed, personalized video review of your website and SEO effectiveness, clearly explaining your online visibility and patient appeal. Additional services available include website design, ongoing management, and comprehensive SEO services tailored specifically for chiropractors. Closing Thoughts: Choose your website option based on your practice's specific needs, capabilities, and growth goals. Ensure your website consistently represents your chiropractic practice positively and effectively to your target audience. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they're overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success. Key Topics Covered: What is Chiropractic Associate PTSD and how to recognize it Why bad chiropractic associate jobs often lead to destructive overreactions The dangers of abandoning care recommendations, structure, and business systems Why communication and leadership are essential, not optional The difference between unethical sales tactics and ethical, effective systems How to reframe your mindset so your bad associate job doesn't ruin your own practice The long-term impact of poor retention, undercharging, and disorganization Practical tips for moving forward with confidence and clarity Takeaways: Just because something was done wrong in your chiropractic associate job doesn't mean it's wrong to do Structure, communication, and planning are foundational to a successful chiropractic practice Being a great adjuster isn't enough—you also have to lead, manage people, and run a business Don't fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they've built strong, ethical systems Start small, commit to improvement, and keep moving the goalpost as you grow Jerry's Advice: Change your mindset. A bad chiropractic associate experience doesn't have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values. Support the Show: If you've been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential patients. Pros and Cons of Contact Methods: 1. Phone: Pros: Highly personal, immediate human connection. Cons: Many people, especially younger demographics, avoid phone calls. 2. Email: Pros: Very easy, low anxiety for introverts. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone. 3. Texting: Pros: High open rates (~90%), quick responses, balances convenience and speed. Cons: HIPAA compliance risks, requires secure software or explicit patient consent. 4. Online Scheduling: Pros: High commitment level from patients, convenience. Cons: Potential additional costs, loss of schedule control for chiropractors. 5. Social Media (Direct Messaging): Pros: Direct, convenient for socially active chiropractors, good for conversions. Cons: Significant HIPAA compliance concerns, difficult message management, risk of missing messages if not consistently active. Best Practices Recommendations: Phone: Maintain as an option with clear and concise voicemail messaging. Email: Discourage as primary contact for new patients due to inefficiency. Texting: Highly recommended if compliant; utilize secure software or explicit consent forms. Online Scheduling: Recommended if loss of schedule autonomy isn't problematic; ensure simplicity and ease-of-use. Social Media: Effective for socially active chiropractors but manage privacy carefully; consider explicit patient acknowledgment of non-privacy. Final Thoughts: Jerry emphasizes the importance of quick and convenient communication methods that align with patient preferences while being mindful of compliance and privacy regulations. Chiropractors should continually evaluate their patient contact methods and ensure they offer accessible, reliable, and regulation-compliant options. Resources Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

In this special 500th episode of the Rocket Chiro Podcast, Jerry Kennedy takes a break from the usual business and marketing strategies to talk about something deeper—gratitude. Jerry reflects on his journey from burned-out chiropractor to helping hundreds of chiropractors grow their practices through Rocket Chiro. He shares personal stories of struggle, burnout, unexpected career pivots, and why gratitude is essential—especially when chiropractic feels more like a nightmare than a dream. This episode is a candid, heartfelt reminder that while running a practice is tough, there are blessings everywhere—if you're willing to look for them. Jerry discusses how focusing on service, acknowledging small wins, and reframing problems can help chiropractors stay grounded and thankful, even in the hardest times. Whether you're just starting your practice or feeling stuck, this episode will encourage you to pause, reflect, and appreciate how far you've come. Key Takeaways: Celebrating 500 episodes of Rocket Chiro and the journey so far. Jerry's personal story: From chiropractic burnout to building Rocket Chiro. Why gratitude is critical when you're facing practice challenges. The “fire hydrant effect”—seeing blessings you've been ignoring. How helping others shifts your mindset and fosters gratitude. The dangers of hyper-focusing on problems and neglecting your wins. Why chiropractic, despite its challenges, is still an incredible profession. The importance of serving those closest to you before your followers. Practical tips for staying thankful as a chiropractor and business owner. A heartfelt thank you to listeners, clients, and supporters of Rocket Chiro. Resources: Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You'll hear a realistic breakdown of what social media can do for your practice, what it can't do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there's no one-size-fits-all approach to social media The flawed assumption that every chiropractor has to be on social What makes social media a potential time and money drain Why interaction is the most important ingredient for social media success The danger of outsourcing to companies that post generic, low-value content When social media should be a supporting player, not the main driver What actually works: unique content, conversation, consistency Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement How to use social media strategically if you're not all-in Key Takeaways: If you enjoy creating content and interacting online, social media can be a powerful tool—if done right. If you dislike it or aren't willing to do what it takes to succeed on social, you're better off focusing your efforts elsewhere. Maintaining basic social accounts with occasional, authentic updates is still a smart move. Don't waste money on generic social media management. It rarely works. Focus on strategies that fit your skills, your schedule, and your practice goals. Mentioned in the Episode: Rocket Chiropractic Websites Next Step Chiropractic Coaching Program Free Practice Assessment – Want Jerry to look at your site and SEO? Just ask. If you found this episode helpful: ✔️ Share it with another chiropractor ✔️ Subscribe so you don't miss future episodes ✔️ Reach out to Rocket Chiro if you're ready to improve your online presence

In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you've ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit. Whether you're just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don't. What You'll Learn: Why there's no one-size-fits-all answer to Google Ads vs SEO How your practice's timeline and urgency for new patients should impact your decision What role budget plays in deciding between DIY, local SEO help, or running paid ads Why competition density and strength in your area can drastically affect cost and effectiveness The biggest risks chiropractors face when choosing these strategies Why sometimes the best decision might be to wait or pivot Mentioned in the Episode: Rocket Chiropractic Websites Next Step Chiropractic Coaching Program Free Practice Assessment – Want Jerry to look at your site and SEO? Just ask. If you found this episode helpful: ✔️ Share it with another chiropractor ✔️ Subscribe so you don't miss future episodes ✔️ Reach out to Rocket Chiro if you're ready to improve your online presence

In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You'll Learn in This Episode: Why the typical "just do this" advice is usually misleading The connection between chiropractic marketing gurus and the broader "make money online" culture Why there's no one-size-fits-all approach to getting new patients Why it's okay (and normal) to get unbalanced results from your marketing efforts Why everything starts with reaching new people—and how to make sure you're doing it The Three Big Marketing Categories: 1. Online Marketing Websites, SEO, Google Ads, social media, email, and digital content creation 2. Offline Marketing Referrals, local networking, events, community outreach, print, and face-to-face marketing 3. Retention Onboarding, communication, patient experience, and follow-up systems that keep people coming back Foundational Steps to Get Started: Clarify your marketing message: Who are you, and how do you help? Build and maintain a professional website Set up and optimize your Google Business Profile Create and maintain relevant social media accounts Implement a simple, effective plan for gathering reviews and referrals Key Questions to Ask Yourself: What are my current skills? What are my interests? What are my available opportunities? What is my timeline? What is my budget? These questions will help you decide what to focus on next and avoid wasting time and money. Final Takeaways: Just get started, even if it's messy at first Don't take unnecessary financial risks Test and tweak your efforts—marketing is an ongoing process Be willing to change, but also be patient with your strategy Most importantly, be committed to excellence in everything you do Resources Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it's like treating non-verbal patients, and the powerful results she sees in practice. The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable. Whether you're a chiropractor, a pet owner, or someone who's simply curious, this episode is an insightful look into a growing field that's changing lives—human and animal alike. Topics Covered: How Dr. Katie went from horse girl to animal chiropractor What animals can be adjusted (not just dogs and horses) The legal and logistical challenges of animal chiropractic Tools of the trade: hands versus instruments How to communicate with vets and why it matters Business models for mobile and brick-and-mortar animal chiropractors Emotional patient stories and powerful outcomes Why excellence and collaboration are the future of animal chiropractic Connect with Dr. Katie Dr. Katie's podcast: Making Strides for Animal Chiropractic Dr. Katie's Website: Making Strides For Animal Chiropractic Resources Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one's identity and ideal patient, as well as the need for effective marketing and branding. Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice. Takeaways: The biggest mistake chiropractors make is not defining who they are. Clarity about your practice helps in marketing and attracting patients. Understanding your ideal patient is crucial for success. Chiropractors should focus on their strengths and specialties. Effective marketing requires knowing your target audience. Don't try to be everything to everyone in your practice. Your website and branding should reflect your practice identity. Starting a chiropractic practice is challenging and requires clarity. Good marketing creates a draw for the right patients. Utilize programs and resources to help define your practice purpose. Sound Bites:"Why would someone pick you?" "What is your superpower?" Resources For Chiropractors:Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic Local SEO: https://rocketchiro.com/chiropractic-seo  

In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn't know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don't move the needle. Key Takeaways: New patients solve a lot of problems – but they aren't the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won't fix the core problems. Three main ways to get new patients: Online Marketing: SEO, Google Ads, social media, content marketing Offline Marketing: Networking, community outreach, events, public speaking Referrals & Relationships: Word of mouth, patient referrals, business partnerships Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing. All marketing starts with awareness – People must first know your practice exists before they can become patients. Avoid wasted effort – If you're writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you're missing the key first step. Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands. Actionable Steps: Audit your marketing: How are new people discovering your practice? Stop wasting time on tactics that don't introduce you to new people. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.   Additional Resources:  Business & marketing training for chiropractors: https://rocketchiro.com/join  Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites  Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors  Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenburg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts.  Topics Covered: ✔️ Why chiropractic philosophy has always been divisive rather than unifying  ✔️ The fine line between philosophy and evidence-based care  ✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to adopt chiropractic philosophy to get care?  ✔️ Why the most philosophical chiropractors should be the most precise  ✔️ The real reason medical doctors don't refer to chiropractors ✔️ Why crapping on pain relief is dumb  ✔️ How chiropractic can regain trust in healthcare Connect with Dr. John Stenburg: Dr. Stenburg's website: https://www.zenithchiroco.com/  Dr. Stenburg on Instagram: https://www.instagram.com/zenith_chiro  Dr. Stenburg's Upper Cervical Podcast: https://www.zenithchiroco.com/upper-cervical-podcast Additional Resources:  Business & marketing training for chiropractors: https://rocketchiro.com/join  Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites  Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors  Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully. Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve's background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith. What You'll Learn in This Episode: The 3 W's of fitness: Weight training, Walking, and Watching your diet How strength training prevents injury and improves longevity The myths of extreme fitness trends, fad diets, and overtraining Why recovery is one of the most overlooked aspects of fitness How Steve's personal faith journey shaped his approach to fitness and life The fundamental difference between Christianity and other religions Mentioned in This Episode: The Gospel of Fitness by Steve McKinney – Available on Amazon Steve's website: fitnessandmore.net Resources & Additional Links: Rocket Chiropractic: rocketchiro.com Follow Dr. Jerry Kennedy on Instagram: @rocketchiro Connect with Steve McKinney on Instagram: https://www.instagram.com/steve.mckinney/ Resources & Additional Links: Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts. Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down. What You'll Learn in This Episode:

Rocket Chiropractic Marketing Podcast - Episode Show Notes Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors Episode Summary: In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors: Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice. Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued. Key Takeaways: 1. The "More Time = More Value" Myth Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be. Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals. Chiropractors should prioritize efficiency without sacrificing quality. Patients should pay for results, not minutes on the clock. New patient visits and regular visits should be optimized for effectiveness and patient experience. Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration. 2. The Power of Patient Interaction Patients need to feel heard and valued. Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention. Ignoring or dismissing a patient's experience can create a sense of disconnection and drive them away. Being present and engaged, even in a short visit, makes a significant difference in the patient experience. Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience. 3. Business and Marketing Takeaways Efficiency in practice allows chiropractors to serve more patients without compromising care. Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue. Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty. Announcements & Housekeeping: Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates. Next Step Program: If you're a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth. Podcast Reviews: If you enjoy the podcast, leave a review on Google—there's a “Review Us” button on the Rocket Chiro website. Final Thoughts: Focus on value and efficiency, not just time spent with patients. Enhance patient interactions to build stronger connections and improve retention. Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction. Thank You for Listening!

Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.   Key Takeaways: 1. The Key to Marketing: Interaction Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience. 2. Are Deals Worth It? Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you'll need to do to retain them. Deals may attract price-sensitive patients, making it harder to sustain full pricing later. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services. 3. Helping Patients Understand Your Practice Focus on benefits, not technicalities. Patients don't need to understand everything you do—they need to know how you'll help them. Instead of explaining techniques, highlight the types of patients you help and the problems you solve. Shift your messaging to help patients feel they've found the right place.   Actionable Tips: Build authority through reviews, reputation, and engaging content that reflects your practice's unique strengths. When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it's booking an appointment or visiting your website. Frame your communication around the benefits to the patient, reinforcing that they're in the right place.   Resources Mentioned: Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice. Have a question for the podcast? Submit it via the contact page at Rocket Chiro.

In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today. From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession's future. Key Topics Discussed: The Role of Imaging in Chiropractic Practice: When and why to use X-rays or other imaging tools. The ethical considerations of imaging—balancing necessity and overuse. How imaging impacts patient perception and outcomes. Innovations in Chiropractic Education: The Community-Based Clinical Education (CBCE) program at UWS. Enhancing student readiness with immersive learning experiences. Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams. Career Opportunities for Chiropractors: The growth of salaried positions in chiropractic and the rise of franchise models. Challenges and opportunities in the current job market for chiropractors. Bridging the gap between education and real-world practice. Chiropractic's Evolving Role in Healthcare: Advocating for chiropractic as a primary choice for musculoskeletal and spine care. Integrating chiropractic into multidisciplinary teams for holistic patient care. Addressing common misconceptions about the profession. Social Media's Influence on Chiropractic: The rise of Instagram and YouTube chiropractors—pros, cons, and public perception. Balancing education and entertainment in promoting chiropractic care. Memorable Quotes: “If imaging answers a clinical question that changes how you treat, it's worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia “Chiropractors need to be excellent at what they do. Whether it's a specific technique or general patient care, strive to be great.” – Jerry Kennedy Call to Action: If you're interested in learning more about the University of Western States' Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below. CBCE Onboarding Meeting Scheduling for Doctors CBCE Program Application Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

On-demand business & marketing coaching for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices. The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads. Key Takeaways: The Importance of Strategy: Many chiropractors know they need social media but don't understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors. Content That Converts: High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention. Low Performers: Overly educational content doesn't resonate unless it's entertaining. Be Personable: Sharing human moments helps build trust and connection. Building Relationships: Reach out to followers with a personal message to build rapport. Focus on a framework: Build rapport → Qualify leads → Invite them in for care. Follow up thoughtfully without being pushy. A friendly tone can make all the difference. Paid Advertising Tips: Start with a budget of $10/day for local ads to build a targeted following. Use messenger ads to directly engage your audience and convert followers into patients. Retarget followers with ads that encourage them to message your practice. The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch. Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence. Where to Find Shaq Smith: Instagram: @ImShakurSmith    

In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it's essential, the different types available, and how to determine what coaching makes the most sense for your practice. With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success. Key Takeaways: 1. Why Chiropractic Coaching Matters: Chiropractic college prepares you to pass boards, not to thrive in the real world. The chiropractor you are when you graduate is not the one you need to be to succeed long-term. Ongoing coaching, education, and habit development are critical for growth. 2. Types of Chiropractic Coaching: Business Coaching: Learn the basics of running a chiropractic practice. Clinical Coaching: Improve patient management and human interaction skills. Marketing & Branding: Develop a unique value proposition to attract your ideal patients. Mindset & Personal Development: Build leadership skills and overcome mental roadblocks. Sales & Communication: Refine how you present value and gain patient agreement. Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic. Technology & Systems Coaching: Maximize the tools and software you're already using. Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par. 3. Choosing the Right Coaching for You: Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues). Start with affordable or free options (e.g., podcasts, books) if finances are tight. Invest strategically in coaching that aligns with your current goals and budget. 4. Jerry's Advice: Avoid rushing into expensive programs without proof of concept or financial stability. Take action—don't just learn, but apply what you've learned. Your practice can only grow as much as you do, so prioritize personal and professional development. Resources Mentioned: Rocket Chiro Websites: Build a better chiropractic website to attract more new patients. Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck. Call to Action: If you're ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started. Subscribe & Share: Don't keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights. Thank you for listening to the Rocket Chiro Podcast. See you next time!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground. Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another. The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice. Key Takeaways: 1. The Extremes of Work-Life Balance: On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success. On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial. Both extremes come with consequences, especially for chiropractors with families. 2. The Real Priorities in Life: Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members. Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships. 3. The Importance of Saying No: When you say yes to one thing, you're saying no to something else. Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home. 4. Tips for Work-Life Balance: At Work: Create structure and discipline in your practice. Be efficient and prioritize foundational tasks that truly matter. Avoid wasted time and inefficiency—it directly affects your time with family. At Home: Be fully present when you're home. Don't bring work problems into family time. Understand that the time you spend at home is irreplaceable. Communicate with your spouse and set expectations for temporary sacrifices while building your practice. 5. Timing is Everything: If you're single and building a practice, take advantage of the flexibility. If you have a family, use them as your motivation to work smarter, not just harder. Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships. Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you're home—be home. Resources Mentioned: Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year. Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies. Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don't forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life. Connect with Rocket Chiro: Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Question for the podcast: https://rocketchiro.com/askjerry One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?" Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple.  Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them.  So in this episode of the Rocket Chiro Podcast, I talk about how chiropractors can decide what marketing they should do and which marketing they shouldn't. Enjoy! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization. The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education. They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work. Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson Takeaways Chiropractic practice can become routine and less complicated over time. The diversity in chiropractic practices can be both beneficial and challenging. Professional referrals can be difficult due to the lack of standardization in chiropractic care. Self-identification in chiropractic can limit practice opportunities. Effective marketing attracts the right patients and repels the wrong ones. Congruence between personal branding and practice environment is crucial. Social media can be leveraged for long-term patient attraction. Financial stability is essential for sustaining a chiropractic practice. New chiropractors often struggle financially, impacting their ability to seek help. Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI. Chiropractors must embrace an entrepreneurial mindset. Understanding the ad process is crucial for ad success. Many chiropractors lack business acumen and motivation. Chiropractic schools should provide the opportunity for better business education. The adjustment is a unique skill that needs emphasis. Chiropractors can change lives through their work. Emotional rewards in chiropractic practice are profound. The profession needs to honor the adjustment as its core. Chiropractors should strive for excellence in their practice.

The other day, one of my clients asked, “What are chiropractors doing to make money?” She was frustrated with her income as a chiropractor so we talked about it. I thought it would also be a good conversation for the podcast. In this episode of the Rocket Chiropractic Podcast, I talk about the different ways that chiropractors make money. I talk about being a traditional chiropractor vs a chiropractor who does more than just adjustments. I also discuss how chiropractors can make money outside of being a chiropractor while still being a chiropractor. Takeaways Net income is more important than gross income. Making money is easy. Building a community is hard. Volume, overhead, and Authority are important elements to a chiropractor's income. Chiropractors can add non-chiropractic products and services to make more money. Chiropractors can make money online and through other non-chiropractic means. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views. He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits. Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey. Takeaways - Patient education is essential for effective chiropractic care. - Understanding the patient's perspective is crucial for communication. - Chiropractors should tailor their explanations to individual patient needs. - Not all patients will use chiropractic care in the same way. - Long-term care is beneficial for certain patient demographics. - Chiropractors must lead their practices while respecting patient choices. - Effective communication can enhance patient relationships and outcomes. - Educating patients helps them make informed decisions about their health. - Chiropractors should identify candidates for long-term care based on their needs. - Building rapport with patients can lead to better care and understanding.   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram. Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed. In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future. This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out. Follow Dr. Chris Dorsa: Chris on Instagram Chris on YouTube Show Notes: In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity. They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience. In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession. The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the profession's visibility and credibility. Takeaways From This Podcast Episode: Chris started as a chiropractor and evolved into an influencer. Social media allows for broader audience engagement. Authenticity attracts the right patients to your practice. Building a unique brand is essential in a crowded market. Patients feel more comfortable in a casual environment. It's important to be selective about the patients you attract. Content creation can enhance professional authority. Trust is built through genuine interactions and content. The right appearance can help establish trust with patients. Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial. Tailoring communication to the patient's perspective enhances understanding. Managing patient expectations is key to successful treatment outcomes. Content creation in chiropractic is evolving with audience feedback. Building a personal brand can enhance a chiropractor's authority. Social media can positively impact the chiropractic profession. Listening to patients is essential for effective care. Chiropractors should avoid cookie-cutter treatment approaches. Improving speaking skills can enhance on-camera presence. The future of chiropractic lies in adapting to new media and communication methods.    

A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.   One of the things I say a lot is. “The future YOU who is more successful knows things you don't currently know and has habits that you currently don't have.” If that's true…and it is…procrastination is the enemy of your success. At some point, you must stop thinking about doing things and start doing them.   In this chiropractic podcast episode, I talk about the common reasons why chiropractors procrastinate. I discuss the dangers of procrastination, and I encourage chiropractors to get to work.   Let's talk about it.   Business & marketing training for chiropractors: https://rocketchiro.com/join   Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment   Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites   Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors   Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I've spent a lot of time talking with chiropractors who are introverts. Because I've discussed my introvert nature on the podcast before, chiropractors feel comfortable opening up to me about their introvert struggles. Most introverts view their introverted nature as a curse. It's a burden that may keep them from being as successful as the extrovert chiropractors in their town. But I'm here to tell you that being an introvert doesn't automatically mean you are going to fail as a chiropractor. In fact, sometimes being an introvert can help. In this chiropractic podcast episode, I talk about the pros and cons of being an introverted chiropractor. I discuss what introverts have to do that extroverts don't. I talk about the ways that being an introvert can help. I also give a few simple tips that will help introvert chiropractors be more successful.

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo For most chiropractors, being a chiropractor isn't like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. That's why being a chiropractor can be very overwhelming. In this chiropractic podcast episode, I talk about why it's important for chiropractors to focus on the important things. I discuss the value of delegating tasks. I also talk about why it's important to put their energy into areas that they can control and not to worry about the things that they can't. Let's talk about it.

The Rock at Chiro Podcast - Episode on Patient Communication Host: Jerry Topic: Patient Communication Tips for Chiropractors Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Introduction: "Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, we're talking about patient communication. Specifically, I'll share a few tips and insights that can help improve your interactions with patients. This is a deep topic, and we'll only scratch the surface today, but these pointers should help you build a solid foundation for better communication in your practice." The Importance of Communication in Chiropractic: "Chiropractors are in the people business—there's no getting around it. One thing I often joke about is how much easier being a chiropractor would be if it weren't for the people! Of course, this applies to any profession dealing with people. Whether you're a pastor, a leader, or in another service-oriented role, communication is key. The better we are at communicating, the better the expectations, process, and overall relationships with our patients will be. Still, even if you're great at communicating, there will be conflicts or challenges. Some people, due to personality differences or other reasons, just aren't a great fit for your practice. But with effective communication, you can minimize issues and improve outcomes. When chiropractors are new, many of their problems—like patient follow-through, missed expectations, or upset patients—stem from poor communication. Most people don't get upset with how you run your business; they get upset because they thought you ran it differently." Communication as a Skill: "The good news is that communication is a skill you can develop. Even if you're naturally good with people, you shouldn't rely solely on your talents. Having a method to your communication will make your practice more successful. Practice and refine your skills—it will pay off in the long run." Quick Announcement: "Before diving deeper, let me share a couple of things about Rocket Chiro. If you're a chiropractor getting started or feeling stuck, check out my Next Step program. It's affordable, month-to-month, and designed to help you get unstuck or start strong with business and marketing support. Also, your website should be a huge advocate for your practice. If it's not attracting new patients or representing you well, you need a better one. At Rocket Chiro, we offer affordable, lightweight, new patient-focused websites for chiropractors. Check them out. If you also need help with Google Ads or SEO, I offer those services as well, though they are more expensive. I'd love to be on your shortlist of people to consider when seeking help in those areas." Key Tips for Better Patient Communication: Have a Plan for Interactions: "It's important to go into interactions with patients, whether at a health fair, a consultation, or a regular visit, with a plan. Don't just wing it. If you have a clear objective—like identifying the right patients for your practice or getting them to schedule an appointment—it will streamline communication. Without a plan, you'll have quality control issues and waste time. For example, when you're at a health fair, quickly discern whether someone just wants tips or is actually interested in becoming a patient. Move them along accordingly." Listen Actively: "Listening is essential, though it's something I personally struggle with. Don't think about what you're going to say next while the patient is talking. Use active listening techniques—like nodding or repeating back what they've said—to show that you understand their concerns." Stay on Track: "Conversations can easily veer off course. Know the purpose of your discussion and guide it back when necessary. This helps ensure both you and the patient achieve the desired outcome from your interaction." Keep It Simple: "Patients don't retain lots of information. Simplify your communication, especially when it comes to explaining their treatment plan or what they can expect. Focus on the main points and avoid overwhelming them with details. Like a website, keep the primary focus clear and guide them through the process." Tailor Your Communication to the Individual: "Make your communication specific to the patient's needs. When they express concerns or goals, respond to them directly instead of delivering a one-size-fits-all message. For example, if they want to get back to hiking or riding their motorcycle, explain how your treatment will help them achieve those goals." Set Clear Expectations: "Patients get upset when they think things should be different. Whether it's your scheduling policies, payment expectations, or how treatment works, make sure everything is clear from the start. This avoids unnecessary conflicts. Clear communication can also help you groom patients into great ones." Get Agreement: "Chiropractic care is a participation sport. Patients need to agree with the plan and commit to following through. Always make sure they understand and agree with what you're recommending before proceeding. If they can't follow the recommended plan (like an over-the-road truck driver who can't make frequent visits), adjust your expectations accordingly." Final Thoughts: "Improving patient communication is a process, and every patient interaction offers a new opportunity to refine your approach. Don't be too hard on yourself if things don't go perfectly. Learn from each experience and apply it to the next one. Thank you for listening to the podcast! If you know a chiropractor who doesn't listen to this podcast, I'd appreciate it if you shared it with them. And don't forget—if you need a better website, visit Rocket Chiro. I'd love to help you out. I'll talk to you on the next episode!"

Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren't like most chiropractors.” I'm not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I'm getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I've worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities. My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That's why I've always tried to focus on concepts and principles more than how I would specifically run a practice. We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don't try to do any of them. Either extreme is a recipe for disaster. To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain. Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice. Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible. This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don't. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews. External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don't have many patients. External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor. The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice. When chiropractors are new, they should focus on marketing that is affordable and fast. You don't want to take big financial swings when you have an extremely limited budget. And you also don't want to focus all your energy on long-term marketing, when you need patients NOW. Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy. Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn't know about your practice last month. Most of the time, that happens through some form of external marketing. Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible. I'm not at all advocating unnecessary care or patient manipulation tactics. However, people don't understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better. Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn't do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That's no good. Conclusion Chiropractors don't have to go about marketing their practice the same as everyone else. In fact, they shouldn't. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people. A chiropractor's personality, talent, and opportunities will impact which marketing strategies make the most sense for them. Chiropractors who ignore those factors when making marketing decisions are doomed to struggle with their marketing. In summary, chiropractors should have at least one marketing strategy in each of the 3 categories. Most successful chiropractors have multiple strategies in each of the 3 marketing categories. Ignoring one or more categories will result in the chiropractor having marketing blindspots that will most likely keep them from reaching their practice goals. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.” I know this isn't going to set well with a percentage of chiropractors, but I'm going to say it anyway. The law of attraction is stupid. You aren't God. You aren't a little god. You don't create the world around you with your thoughts. You don't manifest anything. There…I said it. It felt good, too. Now, don't get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions. If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I don't particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel. A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the road…pen to paper. If you want to change your life, you are going to have to work for it. With that said, it's easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit. That's why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits. We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they aren't honest to themselves or anyone else about their situation. They act as if admitting that they are struggling or saying that their practice isn't doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, “EVERYTHING IS AWESOOOOME!!!” If that's something you struggle with, let me ease your mind. Your thoughts and words don't have that sort of power. You aren't God….which is a good thing. You aren't going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you don't know what you are doing and you have bad habits. It's not because you complained when you should have said something positive. Lying is never good…even when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isn't fine, that's exactly what you are doing. My suggestion is that you be honest with yourself.  Don't think more highly of yourself than you should. Don't think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you don't know what you are doing, start learning. The future, more successful YOU knows things that you don't currently know and has habits that you don't currently have. So work on that. Start learning new things. Start developing better habits. That's how you'll become the person you want to become. OH…and it doesn't hurt to have a good attitude along the way.   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I'm 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don't have a chiropractic website, but those chiropractors are the exception to the rule, not the norm. In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, “Do I really need a chiropractic website?” to “I definitely need a chiropractic website.” Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they don't necessarily understand why or how their website can help them. Chiropractors do the same sort of thing with social media. They know social media can help them reach more people and grow their practice, but they often don't understand how. So most chiropractors get on social media without a plan, and most chiropractors don't really benefit from their social media efforts. Chiropractic websites are similar. Most chiropractors have a website, but most chiropractors aren't getting the full benefit from having a website. When they started their practice, they threw something up on the internet themselves or they paid someone at a chiropractic website company to do it for them, with little or no thought as to the point of the website. I'm constantly amazed at the number of chiropractors who KNOW they have a crappy website, but they don't do anything about it. They've had a crappy website for YEARS. It's like they just assume that websites don't work in their area. Maybe it's not your area. Maybe your website just sucks. And if you aren't getting anything from your chiropractic website, why do you have it? Even the $20/yr you pay GoDaddy for a URL is a waste of money if the website isn't helping your practice grow. Heck, I'd rather waste $20/yr on Lotto scratchers than pay for a pointless URL. At least the scratchers give me a possible ROI. Your chiropractic website is supposed to be an asset to your practice. Your chiropractic website should be functioning like a virtual marketing CA who's out on the internet attracting new patients to your practice and helping them schedule their first appointment. But most chiropractors and chiropractic website companies miss the point. Websites that chiropractors build themselves are usually terrible. And by terrible, I mean they look bad, the user experience is bad, the sites don't show up on Google, and the process of becoming a new patient is clunky and unclear. Chiropractic website companies aren't much better. Some of the very first chiropractic website companies took a more-is-more approach to websites. Instead of focusing on the main thing, which should be scheduling a new patient appointment, they fill the website full of everything anyone could possibly want to know about chiropractic. It seems like almost every chiropractic website company that has popped up over the years has decided to copy and paste what they saw the OGs doing. Chiropractic website companies are creating cluttered, unorganized, unfocused chiropractic websites…and chiropractors everywhere are paying for them.  Why do they do that? Well…the answer is simple. The chiropractic website companies are making websites for chiropractors, not patients. The chiropractors are the ones paying for the sites, so the site has to appeal to the chiropractor…otherwise, they won't pay for it. Are you starting to see a problem yet? If you pay for a website that is attractive to chiropractors, but your patients aren't chiropractors, your website is built for the wrong person. A great chiropractic website is built with the new patient in mind. If you miss that, you miss the whole point. Your chiropractic website should be built and designed in such a way that it helps new patients find you, and when those people find you, your website should help them choose you. When a good fit for your office finds your website, it should be exactly what they were looking for. There should be an internal sigh of relief for them that says, “Thank God. I found the right place.” Then the process of becoming a new patient should be so straightforward a knuckle-dragging Neanderthal could figure it out. Clutter is not helpful. A lack of clarity is not helpful. The detailed history of chiropractic, the 5 different phases of chiropractic care, and a stupid spinning spine are NOT helpful. They are distractions. So if your chiropractic website isn't helping your practice reach new people and helping those new people choose you, why do you even have it? It's pointless. If you would like a better chiropractic website, I would love to help you. Contact Rocket Chiro and let me know that you want a better website. If you prefer to DIY your website and you need some advice, check out my NEXT Step program. There is a section of the membership area called “Quality Websites” that covers everything chiropractic websites and SEO. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I'm going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you. Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don't start taking steps to change it, there's a better than 50/50 chance you will fail as a chiropractor. If you don't outright fail, you may be just successful enough that you don't quite (which would be better), and stay stuck in a stressful, low-profit chiropractic practice. You'll constantly be frustrated. You will probably get angry about the fact that you get better results with your patients than other chiropractors in your area, but they are successful and you aren't. But here's the thing, they aren't more successful than you because they get better results with their patients. They are more successful than you because they know things about running a practice that you don't know, and they have good habits that you don't have. If you want to be successful, have less stress, and help the number of people that you say you want to help, you need to start learning things about running a practice that you don't currently know, and you need to start developing habits that you don't currently have. There's no way around it.  I don't care if you were the youngest person in your chiropractic class or you were the oldest. Time is NOT your friend. If you keep lying to yourself about needing help, you will fail. You're not going to “figure it out” with time. The only thing that the passing of time will do is make you older. So stop thinking about doing something. Stop talking about doing something. START DOING SOMETHING. You desperately need help. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that's you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving. But I don't think that “SEO is important” is shocking news to most chiropractors. Unless you've been living under a rock, you know that people aren't going to the Yellow Pages looking for a chiropractor. They are going to the internet. What they find or don't find determines who their next chiropractor is going to be. Although most chiropractors understand that SEO can be very valuable for their practice, that's about where their SEO knowledge stops. Sometimes I'm shocked at the basic lack of understanding chiropractors have regarding SEO. It's not that I expect chiropractors to be SEO experts, but it's impossible to make good decisions about something that you misunderstand. Many chiropractors are in a position where they want to improve their SEO, but their ignorance about SEO makes them susceptible to dishonest SEO services. Many chiropractors think that their chiropractic website company is doing ALL their SEO for them. (They aren't.) Other chiropractors are paying for expensive SEO, but they don't even know what is being done for them. Ignorance may be bliss, but it's not helpful when making business decisions. SEO is no exception to that rule. As I said, I don't expect chiropractors to be SEO experts. But I do want to give you some basic information that will help you make better SEO decisions when deciding how to spend your chiropractic SEO dollars. Here are 2 things you really should know about chiropractic SEO. 1. SEO is Just Relationship Building with Google Chiropractors understand referrals, so I'm going to talk about referrals to better explain SEO. When someone refers a potential patient to you, it's because the referring person trusts you and believe you will do a good job. They have most likely come to that conclusion through conversations and personal experiences with you. The simplest way to think about Google is as a referral source. When someone goes to Google and types in “Chiropractor near me” they are asking Google for a referral. They are asking Google who the best chiropractor near them is. The order in which Google ranks chiropractors in a search has to do with trust and proximity. The chiropractors in the area who Google trusts the most are the chiropractors who will rank the highest. If Google doesn't trust a chiropractor or is unsure about a chiropractor, those chiropractors will rank the lowest in the search results. Google wants to give the best answer to every question that people ask. So if Google doesn't trust you and isn't sure that you are going to treat people well, your chiropractic practice is not the one Google is going to refer people to. You won't rank well. That's why the purpose of good chiropractic SEO is to build trust with Google. But Google doesn't build trust through conversations and experiences the way that you and I do. Google builds trust through data and analytics. Google looks at things like structured data, metadata, image tags, and internal linking. Google looks at backlinks, citations, website authority, and reviews. Google is constantly gathering data about a chiropractor to determine if that chiropractor is trustworthy. Building trust the way that Google understands it and communicating who you are and what you do to Google in a way that Google understands is what quality SEO is all about. This is also why trying to trick Google with shady SEO hacks isn't a good idea. Is that how you would treat a person who you want to trust you and refer people to you? Hopefully, not. You don't build relationships with people by being shady and you don't build trust with Google that way either. Trying to hack Google is bad SEO practice. The “secret” to SEO is that there is no secret. In order to build trust with Google and rank as high as possible, you have to do a lot of little things, consistently, and correctly (the way that Google cares about). If you do that, your website will build authority. It will demonstrate to Google that you are trustworthy. That authority and trustworthiness will be the reason you outrank the other chiropractors in your area. 2. SEO Is NOT Just Adding Words To Your Website There are a couple different extremes when it comes to SEO. Some people try to make SEO sound so complicated that no one short of a NASA engineer could possibly understand it. Other people try to make SEO sound so simple that a knuckle-dragging Neanderthal could do it and do it well. Both of those extremes are incorrect. Any chiropractor who thinks they can just add a bunch of keywords to their website and rank well is living in a fantasy world. Google is NOT stupid. If there ever was a time when keyword stuffing worked, it was a VERY LONG TIME AGO. It doesn't work anymore. Frankly, if Google sees you doing it, it will undermine trust and hurt your rank. Google looks at a lot of different factors to determine trust/rank. Some of the big things are your Google Business Profile, on-site SEO, online reviews, and off-site factors like backlinks and citations. I would argue that SEO is more complex than it is complicated. It's like an onion…there are lots of layers. If a chiropractor wanted to improve their SEO, but they weren't in a position to pay for managed SEO, I would advise them to do a few things. 1.) Prioritize Online Reviews Reviews aren't everything, but I've seen time and time again that chiropractors who have 2-3x more reviews than everyone else do VERY well in Google Maps results.  Also, getting more reviews is something that any chiropractor can do. Yes, there are services and software that make getting more reviews easier. But I've seen chiropractors do very well without them.  2.) Get The Basics Right I don't recommend it, but many chiropractors choose to build and maintain their own website. If you are on a shoestring budget, I get it. But if you can afford $125/mth, I would be happy to do it for you and it will be MUCH better than what you are doing.  With that said, if you are doing your own website, the bare minimum for SEO is you have to get the basics right. Your site title, metadata, image tags, and headlines should include your most important keywords. I'm continually amazed at the number of chiropractor websites that don't have the word “chiropractor” anywhere on the homepage. It's baffling to me. I'm even more baffled when I see it from a chiropractic website that a chiropractor is paying for. That should never happen, but it does. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor's perspective to either confirm or deny each allegation. The 9 chiropractic objections were this: Lack of Scientific Evidence Overemphasis on Spinal Manipulation Risk of Injury Inconsistent Training & Standards Scope of Practice Promotion of Unproven Therapies Cost & Insurance Issues Alternative to Proven Medical Treatments Association with Anti-Medical Sentiment So in this week's podcast, I decided to talk about these 9 chiropractic objections. I discuss which objections are fair and which ones aren't. I also talk about why chiropractors tend to be insecure and why they shouldn't be. Let's talk about it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He's a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started. While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesn't mean they know what they are doing. I agree. A lot of chiropractors survive for years without ever thriving. They can't seem to get their practice to the level they want. They can't seem to put together consistent practice success. It's frustrating. Over the years, when I speak to chiropractors like that, it's obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the business they would automatically know how to run the business itself. Chiropractors are no different. Chiropractors make a lot of assumptions. Many chiropractors assume if they know how to take care of patients, they will know how to run a practice. They assume if they do a good job of taking care of patients, they won't have to worry about the business. Chiropractors assume that if they can just get through the 5-year mark or the 10-year mark in practice, they will be fine. Unfortunately, none of that is true. If you are going to be a successful chiropractor, you are most likely going to have to own your practice. If you own your practice, you need to be a competent small-business owner in order to thrive. No, you don't have to be the CEO of a Fortune 500 company. You don't have to know how to manage 25 different locations with 200 staff members. However, you do need to learn some small-business basics, and you need to develop some good small-business habits.  The future (more successful) you knows things that you don't currently know and has habits that you don't currently have. Regardless of how many years you have been in practice as a chiropractor, if you want to help more people and make a good living doing it, you need to start with the basics. Be honest about your shortcomings. Start learning new things about running a practice. Develop better habits. Get help. If you aren't sure where to start, check out my NEXT Step program. It's an incredible resource for chiropractors who are getting started and for chiropractors who have been out for a while but still feel stuck. If NEXT Step isn't a good fit for you, find something else that can help you. We live in an age where information is abundant. If you aren't getting help it's because you aren't looking for it. That's on you. It's no one else's fault. The last thing I will say is this. There's a Chinese proverb that states, “The best day to plant a tree is 20 years ago. The second best day to plant a tree is today.” If you have been out in practice for 10 years and you still aren't where you want to be, you can't do anything about the past. Don't let your pride get in the way of your future success. Be honest about your situation and start making changes today.  Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don't focus on patient retention as much as they should because it doesn't produce immediate changes in their practice like outreach can. It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast. So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

New Chiropractors Need To Understand The Power Of Praise New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success. So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them. As a bonus, I also talk about the importance of understanding areas where you can be great. I talked about this more in episode 467: How To Be Great & What To Do When You Suck. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that's unfamiliar to most chiropractors. The concept is pretty simple. People don't generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same. If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase. So in this podcast episode, I talk about the power of pre-suasion. I discuss why it's important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Consistency Consistency isn't difficult to understand. It's not an exciting topic. A seminar for chiropractors about consistency isn't going to put a lot of butts in seats. However, consistency is a foundational element of a chiropractor's success. In fact, you would be hard pressed to find anyone who's is successful in any area of life who isn't being consistent in that area. It's VERY important. So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is not realistic, how big change happens quickly, and the importance of making time for the important things. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Authority When I talk about authority as a chiropractor, I'm not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted. When a chiropractor has high authority, it's like a cheat code for their practice. It just makes everything easier. So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Relationships “It's not what you know, it's who you know” is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It's no different as a chiropractor. Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in your area, they have the best relationship with Google. So in this podcast episode, I talk about the importance of relationships and trust. I discuss how relationships vary, the types of relationships that are important, and why it's important to be have patience when building relationships. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Outreach Often when new chiropractors get started they are starting with nothing. They don't have a bunch of people waiting for them to open. They don't have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch. One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn't know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If it's not, you aren't going to make it. So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand People Management One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems. Now some chiropractic coaches will lead you to believe that it's normal for everyone to “stay, pay, and refer.” I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I'm not saying that NO ONE will stay, pay, and refer. I'm just saying it's not the majority. It's important for new chiropractors to have realistic expectations of their patients. It's also important for new chiropractors to know that great patients are often the result of a good process. Great patients don't just fall out of the sky. So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up. Let's get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  

New Chiropractors Need To Understand Business Basics The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners. Now the good news is chiropractors don't have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long. So in this podcast, I talk about the importance of business basics. I discuss leadership, structure, and staff. I also talk about the importance of continuing to work on your business and why it's important to be open to change. Let's get started!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

New Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I'm going to assume you aren't the only chiropractor in your area. That means all of your potential new patients have a choice. So why you? Another good question is, “Who am I trying to help?” I know that some young chiropractors think they can help anyone with a spine, but that's a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to most people. Businesses that clearly know who they are, what problems they solve, and who they help the most are the most successful businesses. Chiropractic practices are no exception to that rule. So in this podcast episode, I talk about the importance of knowing who you are. I discuss why chiropractors need to clearly identify the people they help and the problems that they solve. Let's get into it!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

New Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it's not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble. Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren't supposed to be at least a little nervous…that's unrealistic. So in this first podcast episode of the series, I talk about the reality of being a new chiropractor. I discuss the importance of being good with your hands, debt, and the lack of high-paying jobs. I also talk about success and the mistake of always trying to hit home runs. Let's get into it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo