ChiroCandy: THE Chiropractic Marketing Podcast

Learn more: https://www.theinformedchiropractor.com/   Summary:  In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Don MacDonald as he shares his journey into chiropractic care, influenced by his experiences as a basketball player and his struggles with chronic knee issues. He discusses the significance of Polyvagal Theory in understanding the nervous system and its implications for chiropractic practice. Dr. MacDonald emphasizes the importance of effective communication in chiropractic care, especially in connecting with patients in a meaningful way. He also highlights the evolution of coaching and consulting within the chiropractic field, particularly in response to the challenges posed by the pandemic. The conversation concludes with insights on how to amplify chiropractic care to better serve patients in a post-pandemic world. In this conversation, Dr. Don MacDonald discusses the importance of connection and co-regulation in chiropractic care, emphasizing the role of polyvagal theory in enhancing patient experiences. He shares insights on building a practice, future aspirations in chiropractic, and the significance of creativity and mindset in adjusting techniques. The discussion highlights the need for chiropractors to create safe spaces for patients and to honor their feelings while integrating objective testing into their practice.   Takeaways: Polyvagal Theory provides insights into the nervous system's role in chiropractic care. Chiropractors need to adapt their approaches to meet the needs of modern patients. The pandemic has changed how chiropractors engage with their patients. Understanding the vagus nerve is essential for chiropractors. Safety cues in the nervous system are vital for patient healing. Chiropractors can amplify their care by being aware of their patients' physiological states. Coaching and consulting in chiropractic have evolved to focus on mindset changes. Patients often become more social and engaged after receiving chiropractic care. Chiropractors enjoy practice more when they have more skills. Connection with patients goes beyond just technique. Polyvagal theory can enhance chiropractic practice. Co-regulation is essential for patient safety and comfort. Building relationships is key to growing a practice. Future aspirations can include teaching and mentoring. Chiropractors should strive for continuous improvement. Mindset and creativity are crucial in chiropractic adjusting. Integrating feelings with objective testing enhances care.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe More about Dr. Pete Sulack: https://drpetesulack.com/   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker sits down with Dr. Pete Sulack as he shares his profound journey from being diagnosed with aggressive brain cancer to finding hope and healing through faith and community support. He discusses the symptoms leading up to his diagnosis, the impact of faith on his family's response, and the changes in his perspective post-surgery. Dr. Sulack emphasizes the importance of diet and lifestyle in cancer recovery and shares his vision for creating a holistic cancer center to support others on their healing journeys. Takeaways: Dr. Pete Sulack was diagnosed with aggressive brain cancer He experienced symptoms for 18 months before diagnosis Faith played a crucial role in his response to the diagnosis The family found supernatural peace amidst the diagnosis Dr. Sulack underwent a successful brain surgery and is now cancer-free He emphasizes the importance of diet and lifestyle in cancer recovery Dr. Sulack is creating a holistic cancer center to support patients He shares his journey and protocols on social media The importance of community support during health challenges Dr. Sulack believes in the power of personal testimony to inspire others Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://go.chirocandy.com/ai-tools  https://www.instagram.com/p/DGd7_v4PrYW/   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to build authority and engage with patients effectively. Billy shares practical steps for creating engaging video content and emphasizes the importance of consistent marketing efforts to establish a strong presence in the community.   Takeaways:  AI can significantly streamline video creation for chiropractic practices. Cloning your voice can enhance personal branding in videos. Creating B-roll footage is essential for engaging video content. Consistent video marketing builds authority in the community. Using AI tools can save time and increase content output. Targeted video ads can establish local celebrity status. Building a retargeting audience is crucial for marketing success. The best known beats best in marketing strategies. Engaging content can lead to increased patient inquiries.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Take a look at the video examples: https://www.facebook.com/lemmatachiropractic/videos   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of consistency in content creation and the process of building a retargeting audience to enhance patient acquisition.   Takeaways: The client increased their daily budget from $30 to $300 due to successful lead generation. Building a retargeting audience is crucial for effective marketing. Consistency in video production leads to better audience engagement. The process of creating videos helps establish trust and familiarity with potential patients. Successful marketing is about getting your message in front of the right audience. The quality of videos is less important than the frequency of posting. Engaging with the community through social media can lead to increased patient acquisition. Marketing strategies should focus on building relationships with potential patients.   More about ChiroCandy Marketing: Schedule a call or find out more - https://chirocandy.com/tribe Case Study #1 - https://go.chirocandy.com/case-study Case Study #2 - https://www.youtube.com/watch?v=po2nWAaKcho

Learn more about Focus OKC: https://www.focusokc.com  Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Focus event, and the challenges chiropractors face, including fear of judgment and the need for action. Dr. Young emphasizes the significance of knowledge and wisdom in practice and the importance of building trust with patients.   Takeaways: Dr. Tim Young's journey into chiropractic began with personal experiences and family influence. The Focus event celebrates chiropractic philosophy and community. Fear of judgment can paralyze chiropractors from taking action. Knowledge is important, but wisdom is about applying that knowledge. Building trust with patients is crucial for a successful practice. Chiropractors must embrace their role as health advocates for their patients. The chiropractic profession has the potential to change lives if practitioners take action. Dr. Young emphasizes the importance of community and support among chiropractors.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Find out more: http://alignwellcertified.com Dr. Andrew's email address: hello@alignco.life   Summary: In this episode of the ChiroCandy podcast, Dr. Andrew White shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate wellness programs. Dr. White emphasizes the need for chiropractors to connect with businesses and leverage tax advantages to provide care for employees, ultimately aiming to improve overall health and wellness in the workplace.   Takeaways: Dr. White's journey into chiropractic was influenced by his mother's struggles with opiate addiction. Corporate wellness can eliminate barriers to accessing chiropractic care. Building relationships is key to effective patient care in chiropractic. Tax advantages can be leveraged to provide chiropractic care to employees. There is a growing demand for chiropractic services in corporate settings. Chiropractors can increase their patient base through corporate wellness programs. The adjustment serves as an entry point for deeper patient relationships. Employers are looking for ways to improve employee health and reduce costs. Chiropractors can work with businesses to create mutually beneficial partnerships. The opportunity for chiropractors to make a significant impact in their communities is immense.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe The Wellspring Group: https://thewellspring.group/ Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho  

Make More Offers Challenge: https://blessedentrepreneur.com/challenge   Learn More About ChiroCandy

Schedule a call or find out more: https://chirocandy.com/tribe   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes, and how AI can enhance customer engagement and marketing strategies. Billy emphasizes the need for businesses to adapt to these changes and leverage AI to improve outcomes and efficiency.   Takeaways:  The landscape of tech and marketing is rapidly changing. AI tools are now accessible to everyday business owners. Documenting systems and processes is crucial for effective AI use. AI can significantly enhance customer engagement and response times. Creating detailed patient profiles with AI can improve marketing efforts. Voice AI can streamline customer interactions and free up staff time. AI is a game changer for businesses looking to improve efficiency. Utilizing AI for content creation can save time and resources. Staying updated on AI trends is essential for business success. The future of marketing will heavily rely on AI advancements.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe Learn about NotebookLM: https://notebooklm.google.com   Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can enhance productivity and streamline content creation, particularly in the context of chiropractic marketing and patient engagement.   Takeaways: Notebook LM is a versatile AI tool for organizing information. You can upload various sources, including YouTube videos and articles. Creating a knowledge base allows for effective AI interactions. Building patient profiles helps tailor marketing strategies. AI can assist in generating presentation outlines and scripts. Using AI to summarize content saves time and enhances understanding. Notebook LM can be used for sermon preparation and content creation. The tool is beneficial for both personal and professional use. AI can help in developing persuasive communication strategies. Integrating AI tools can significantly improve workflow efficiency.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://go.chirocandy.com/best-offer   Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The episode concludes with insights on creating compelling marketing offers that provide significant value to clients.    Takeaways: The end of the year can be a busy time for businesses. AI is revolutionizing how businesses manage leads and customer interactions. Understanding the buyer's journey is crucial for effective marketing. Different stages of awareness require tailored messaging. Not all businesses need to hire a marketing agency. Value stacking can make offers irresistible to clients. AI can significantly reduce workload in customer service. It's important to stay updated with marketing strategies. Creating a compelling offer can lead to increased sign-ups. Training clients on marketing tools can empower them.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call: https://chirocandy.com/ai-ca   Summary:  In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients, and an exclusive offer for early adopters. The episode highlights the value of the services provided and encourages listeners to take advantage of the unique opportunity. Takeaways:  The webinar covers how to plan your 2025 marketing plan AI is a game changer for chiropractic marketing One-on-one calls with Billy are included in the offer AI can significantly enhance reactivation campaigns Access to comprehensive training courses is provided The Skool community will offer ongoing support and training Early adopters will receive professional photography services This offer is designed to help clients succeed in 2025   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register for the webinar: https://go.chirocandy.com/2025-ai-plan   Summary In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and patient retention. Additionally, he invites listeners to an upcoming webinar focused on actionable strategies for practice growth.   Takeaways AI can significantly enhance content creation and marketing efforts. Video content is more engaging than traditional text-based content. Targeted ads on social media can attract the right patients. Google Ads is essential for reaching actively searching patients. Patient retention is as important as attracting new patients. Loyalty programs and referral systems can boost patient retention. Hosting valuable events can create buzz around your practice. Setting measurable goals is crucial for tracking success. A mobile-friendly website is essential for patient engagement. Networking with healthcare professionals can expand your reach.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho  

Learn more about the Spinal Hygiene Movement: https://www.spinalhygieneproducts.com  https://spinalhygienist.com   Summary In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into the challenges of entrepreneurship, the necessity of having solid systems in place for growth, and innovative marketing strategies. They also touch on parenting lessons that parallel business growth and the future of spinal hygiene in chiropractic practices.   Takeaways Spinal hygiene is crucial for patient education and retention. Entrepreneurs must focus on building systems for sustainable growth. Innovative marketing strategies can significantly improve patient engagement. Creating content is essential for patient education and retention. Parenting lessons can provide insights into business practices. Effective communication with patients is key to their understanding of care. Building a strong team is essential for managing multiple practices. Continuous education and adaptation are necessary for success in chiropractic.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe Link mentioned in this episode: https://chirocandy.com/aica-sample Summary: In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video marketing, enhancing conversions with AI and quick lead responses, and the necessity of standing out in a competitive market. The host also highlights the value of community engagement for referrals, innovative marketing strategies for established practices, and the impact of consumer confidence on business growth post-election.   Takeaways Don't coast through the holidays; double down on efforts. Building video audiences can significantly enhance patient engagement. Speed to lead is crucial for improving conversion rates. Your content should reflect your personality to connect with patients. Competing effectively requires consistent and quality content. Community involvement can lead to referrals even from non-patients. Reactivation campaigns can revive past patient relationships. AI can streamline patient booking and improve efficiency. Consumer confidence is rising; leverage this for growth. Establishing authority in your market is key to long-term success.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho    

Demo Your Own AI CA™: https://go.chirocandy.com/ai-demo   Summary: In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy costs. Billy emphasizes the importance of the 'Make America Healthy Again' initiative and how it aligns with chiropractic values. He also introduces innovative AI marketing strategies that can enhance business operations and patient engagement, encouraging listeners to take advantage of these opportunities for growth.   Takeaways: The election results have led to increased market confidence. A positive tax environment will benefit business owners and consumers. Lower energy costs will improve operational efficiency. The chiropractic profession can capitalize on the health and wellness focus. AI technology is revolutionizing patient engagement and marketing strategies. Chiropractors have the potential to reach a larger audience in the coming years. The economy is showing signs of recovery and growth post-election. Immediate response to leads is crucial for business success. Utilizing AI can streamline operations and improve patient acquisition. ChiroCandy is committed to helping chiropractors thrive in this new landscape. Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Get your own AI CA: https://chirocandy.com/ai-ca   Summary:  In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices. Takeaways AI is currently underutilized in chiropractic practices. Content creation is essential for engaging potential patients. AI tools can streamline marketing efforts and improve efficiency. HIPAA compliance is crucial when using AI in healthcare. The AIDA model is a foundational marketing strategy. Building trust with patients is key to successful marketing. Video content can significantly enhance patient engagement. AI can help generate social media content quickly and effectively. Lead quality improves when patients say yes to you, not just the offer. The Perfect Patient Tribe concept helps in nurturing patient relationships. Retargeting warm leads yields higher quality patients. Speed to lead can increase conversion rates by 391%. AI can follow up with leads 24/7, improving response times. Pre-appointment content can enhance patient education and show rates. AI assistants can be trained to match your office's personality. The future of chiropractic marketing will heavily involve AI. Engaging with leads quickly is essential to prevent them from going elsewhere. Creating a nurturing journey for leads can lead to better patient relationships.     Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Learn More About The Saatva Partnership: chirocandy.com/sleep Watch the AI-Powered Marketing Webinar: chirocandy.com/ai-webinar

Register for the webinar: https://chirocandy.com/ai-webinar   Summary  In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy shares practical applications of AI, including content creation, customer interaction, and appointment scheduling, highlighting how AI can enhance efficiency and improve patient acquisition. He concludes with a call to action for listeners to explore AI tools and their benefits for their practices.   Takeaways AI is comparable to the early days of Facebook. Understanding AI's potential is crucial for business growth. AI can enhance marketing strategies and client engagement. Using AI for content creation can save time and resources. AI can help in booking appointments and managing leads.  The importance of speed to lead in capturing new patients.  AI can be trained to match the office's communication style. Automation through AI can improve operational efficiency. AI tools can provide valuable insights for marketing campaigns.  Embracing AI is essential for staying competitive in the market.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Register For The AI-Powered Chiropractic Marketing Webinar: https://chirocandy.com/ai-webinar   Summary In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effective marketing strategies that have led to significant growth in Dr. Schulman's practice. The conversation highlights the necessity of engaging content, consistent follow-up, and the measurable success that comes from a well-executed marketing plan.     Takeaways: A CRM is essential for managing patient relationships. Engaging video content is crucial for marketing success. Consistency in follow-up can lead to better patient conversion. Humor and personality in videos can enhance audience engagement. Collaboration between marketing teams and practitioners is vital. Diversifying services can help adapt to market changes. Social media marketing requires active participation from practitioners. Measurable results are important to demonstrate value to clients. Investing in professional marketing support can yield substantial returns.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/   In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explores how laser technology can enhance patient care, the business model implications for chiropractors, and transformative patient success stories. Dr. Hanopole also highlights the upcoming 'Skip the Scalpel' event aimed at educating chiropractors on the benefits of laser therapy and fostering community engagement.   Takeaways Chiropractic is an amazing profession with many challenges. Laser technology can significantly enhance patient healing. Integrating laser into chiropractic practices opens new revenue streams. Patient education is crucial for expanding chiropractic care beyond back and neck issues. Transformative patient stories highlight the effectiveness of laser treatments. The chiropractic business model needs evolution to attract more patients. Community engagement is essential for raising awareness about chiropractic benefits. Chiropractors can serve patients who are already seeing other providers. The 'Skip the Scalpel' event aims to educate and inspire chiropractors. Changing perspectives on laser technology can lead to new opportunities.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho  

Schedule a call or find out more: https://chirocandy.com/tribe In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance of using CapCut, a video editing app, to create engaging and authentic content. The key takeaways from the conversation are the need for consistency, authenticity, and active participation on the platform to achieve success with TikTok advertising. Key Takeaways: TikTok advertising has evolved since 2021, with more challenges and competition. Using CapCut, a video editing app, can make it easier to create engaging TikTok content. Consistency, authenticity, and active participation are key to success on TikTok. Responding to comments and engaging with viewers helps build a connection. Paying a social media person or videographer to handle TikTok content can be beneficial. TikTok is a platform for fun and authenticity, making it a great way to reach new patients.       Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho  

Schedule a call or find out more: https://chirocandy.com/tribe   Summary In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customers wherever they are. They also touch on different types of Google ads, including search ads, display ads, and local service ads. Overall, the conversation highlights the power of Google advertising in reaching a large audience and driving quality leads.   Takeaways Advertising on Google can be highly beneficial for chiropractors, as it allows them to reach potential customers who are actively searching for their services. Omnipresence is key in advertising, as it ensures that your brand is visible to potential customers wherever they are, whether it's on Google, Facebook, or other platforms. Google offers various types of ads, including search ads, display ads, and local service ads, each with its own advantages and targeting options. By combining Google advertising with other platforms like Facebook, chiropractors can maximize their reach and create a more comprehensive marketing strategy. Google has a massive user base, with billions of people using the platform every day, making it a valuable advertising channel for chiropractors. Regularly optimizing and monitoring your Google ads is crucial to ensure that you are getting the best results and reaching your target audience effectively.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe   Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They also stress the value of creating engaging content that adds value to the audience and builds trust. The hosts debunk the misconception that Facebook is losing relevance and encourage listeners to stay the course and invest time and effort in organic and paid social media marketing.     Takeaways Facebook and Instagram are still highly relevant platforms for businesses to reach their target audience. Creating engaging and value-driven content is key to building trust and attracting potential customers. Retargeting allows businesses to reach people who have engaged with their content and increase conversion rates. Organic social media marketing, combined with paid ads, can lead to long-term success. Investing time and effort in Facebook and Instagram marketing can yield significant results.   Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Schedule a call or find out more: https://chirocandy.com/tribe   Summary   In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delaying the follow-up can lead to a decrease in interest. They also highlight the value of each lead and the potential for high conversion rates if followed up promptly. The hosts recommend using video content and personalized communication to build trust and rapport with leads. They also suggest tracking and organizing leads for efficient follow-up and offer a done-for-you service for lead follow-up. Takeaways Follow up with leads as soon as possible to capitalize on their decision to sign up. Each lead has value and potential for high conversion rates. Use video content and personalized communication to build trust and rapport with leads. Track and organize leads for efficient follow-up. Consider using a done-for-you service for lead follow-up.     Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

In this episode of the ChiroCandy podcast, Billy Sticker and Matt Keenan discuss different niches that work well for marketing on social media. They cover chiropractic, decompression, massage, neuropathy, weight loss, knee campaigns, and more.   They emphasize the importance of visual representation, using videos and images to grab attention and generate engagement. They also discuss the need to speak directly to the target audience and highlight the benefits of the treatment or service being offered. The hosts provide tips and strategies for creating effective ads and campaigns for each niche.   Takeaways • Visual representation is key in social media marketing, using videos and images to grab attention and generate engagement. • It is important to speak directly to the target audience and highlight the benefits of the treatment or service being offered. • Creating effective ads and campaigns requires creativity and understanding of the platform's guidelines and policies. • Consistency and repetition in content production help establish authority and build trust with the audience.

In this episode Billy Sticker, CEO of ChiroCandy Marketing, and Matt Keenan discuss using social media to build a loyal tribe of patients. Downloads mention in this episode:  https://go.chirocandy.com/guide

After a two-and-a-half-year break, we return today with ChiroCandy's CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast's hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your office.   Topics covered during this episode include: Why the podcast took a two-and-a-half-year hiatus. Insights into changes in Facebook and Instagram marketing strategies for chiropractors. Why targeting women, the primary healthcare decision-makers, is crucial in chiropractic marketing. How traditional community-based marketing compares to modern digital strategies. The impact of micro-cultural differences on ad performance and tailoring campaigns accordingly. Why video marketing is powerful for building trust and engagement with potential patients. How short, engaging video clips create a "celebrity effect" for chiropractors. Strategies for effective patient engagement through consistent, high-quality video content. How robust referral programs can boost chiropractic practice success. The importance of trial-and-error in finding effective marketing strategies. Why targeting specific demographics, like college graduates, can attract higher-quality leads. The challenges of adapting to changing marketing trends and staying relevant. How leveraging behind-the-scenes glimpses in videos can demystify the chiropractic experience. The benefits of starting patient education early through engaging video content. Why you need to nurture your audience by being consistent in your video creation. An example of an unexpectedly effective ad.   Visit our website at https://chirocandy.com

Billy Sticker interviews Bharon Hoag about the CDC. The Chiropractic Defense Council has a singular focus: Protecting The Rights Of Practicing Chiropractors Around The World. There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now. The Chiropractic Defense Council (CDC) functions as a 501(c6) non-profit that consists of a specialized team of legal experts and attorneys, supported by a team of industry experts in chiropractic research/literature, regulation and scope, as well as representative spokespeople and a contracted PR firm.

Billy interviews The Clinic Masters founders Dr. Matt Christenson and Dr. Robert Scranton.  Learn A-Z training for every D.C. Knee Pain and Neuropathy training and consulting

From Winner's Edge Chiropractic Consulting, Dr. Tory Robson shares key strategies on how ANY chiropractor can have a thriving practice in ANY market. 

In this episode, Billy pulls back the curtain and shows what's really been going on behind the scenes. Learn how, and why, ChiroCandy is responsible for over 100,000 patients WALKING into a chiropractor's office every single month!

This episode is a MUST listen to for you and your team.  The Kauffman's have been clients of ChiroCandy for 4 years.  Their practice rep, Amber, is an absolute rock star when it comes to following up with leads and getting them in the door. Covered in this episode: CA's Mindset Sign-ups, not leads Follow up Strategy Follow up scripts  

ChiroCandy Marketing presents this interview with Dr. Fred DiDomenico. Billy Sticker and Dr. Fred discuss how to create the mindset of lifestyle wellness in your patients to increase your PVA. Dr. Fred describes how his coaching clients thrived through the lockdown because their patients had a mindset of lifetime wellness.

The biggest issues doctors have with Facebook™ marketing come down to these two things: poor quality and no-shows. When people do sign up, many don't respond, don't have any money, or never show up when they do schedule appointments. We are going to show you several different strategies to eliminate these issues! On this live training, we'll be unpacking "7 Strategies To Get Higher-Quality Leads & Increase Show Rates" and what you need to do to MAXIMIZE your new patient flow from Facebook, Instagram, AND Google for your business. - Discover how to get leads to prepay for appointments - When you get them to put some skin in the game, the show rate will definitely increase. - Learn if you should use online scheduling - Having leads schedule online isn't always the answer, but when done correctly can be a game-changer. - Dramatically increase your current ROI - If we can show you how to increase your show rate with the same budget you are currently using, your return on investment drastically

Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment.    Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand new office under the mentorship of Dr. Peter Fernandez' Practice Starters program focusing on personal injury.  Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice.    In that practice, Mark employed an MD to handle all of the patient treatment while Mark was in the field everyday meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off.  Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30.   Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice.   Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients.   Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.  

Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space? On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your New Patient leadflow via the internet in your Chiropractic business going into the New Year.

COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs.  In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales. Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales model (kicking and screaming the whole way) into the 21st Century, harnessing the power of current trends + technology to get your clinic in front of the right audience.

Learn how to maximize your PPP Loan forgiveness with these strategies.  Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.

Patient Visits Down? Watch this...

These are crazy times.  Your communities are stressed and full of uncertainty.  You need to be a HOPE Dealer.  What does your community need that you can provide? A few days ago I posted a short video along with some samples of video content that clients are posting during this situation. You can watch it here: https://www.chirocandymarketing.com/spring2020  

New Patients From Talks Dallas Bootcamp April 25-26, 2020 1. Talk The Talk Overcome and master one of the biggest fears - public speaking and learn how to position yourself as the expert. 2. Make The Ads Aquire digital marketing skills and learn how to use our exact Facebook templates to fill a room of over 30+ new patient prospects. 3. Walk The Walk Develop the necessary skills to run a workshop that requires you to spend less time planning and more time teaching. 4. Sell To Close Join me to learn how to double the amount of patients booking on the day and the BIG mistake most docs are making...!   Register here: chirocandy.com/dallasbootcamp

Do Not Spend Another Dollar on Ads Until You Watch This Training! (Your Ads Account could depend on it) After $4m in paid ads for local chiropractors, we put our best strategies into the Ultimate Social Media Marketing Masterclass! What you'll learn: ✅ Psychology behind a winning campaign ✅ How to generate "Better-than-referral" quality new patients ✅ Establish your office as the preeminent authority in your market ✅ Increase show rate by up to 300% with this ninja tip ✅ and much, much more! Regardless if you are "Straight" or a "Mixer" we will show you how to dominate in your market. We have personally seen these strategy work for:

In today's episode, Billy and Dr. Jerry Kennedy dive into the topic of branding.  You'll learn how to make sure your messaging is conveying the true identity of your practice.

People are always asking what type of equipment they need to make better videos.  In this episode, we look at three key items that can drastically help you created better videos.  Enjoy!   1. Tripod with a phone mount 2. 20' lapel microphone 3. Photography lights (umbrella or ring light)

Learn how to leverage and scale your chiropractic practice to higher levels of achievement by becoming The Remarkable CEO. "The scoreboard is single-handedly the most important asset that my team and I created. This was the pivotal tool that helped transition me from feeling like a slave in my practice to acting as a CEO. I want to equip YOU to become the CEO of your practice. Your CEO journey begins now!" - Dr Pete  

BJ Palmer used the technology of his time, which was radio, to get the message of chiropractic out to the public.  You have an incredible gift of social media that you need to be using to get the message of chiropractic out to your community in the world.  Too many chiropractors and other health care providers are using social media as a time-waster instead of using it to get their valuable message out.  Or, they're using it part of “Shiny Object Syndrome”, buying kits and systems from firms as a way to magically bring in new patients.  Billy Sticker of Chiro Candy has a different strategy, which is helping you build a tribe of ideal practice members using social media.  Seriously, don't fall prey to “Shiny Object Syndrome”! Instead, use social media to get your message of health and healing out to the communities so people know what you do, how you do it and why you do it. They’ll like you, and then will follow up with you.  This is a much better strategy than trying to get a magical grand slam of new patients in the door, and then being disappointed.  After you listen to this podcast, arrange a consultation with Chiro Candy at www.chirocandymarketing.com, and learn more about them. If you haven't already registered yourself and your team for Mile High 2020 Vision in Denver, August 20th to 23rd, make sure you dial yourself and your team in to rise up into a Mile High altitude at www.milehighchiroregistration.com! Deepen your philosophy, expand your vision, and improve your business strategies so you can increase your practice and have more people on more tables more often.