Dr J's Path to Success Podcast: Chiropractic, healthcare, business and life advice

Join Dr James Fedich as he interviews Judson Ward, of Ward Photonics. Dr Fedich and Judson talk about the Obesity epidemic in the USA, how it's worsened during COVID 19. They also discuss how this is a great opportunity to capitalize on the "quarantine 15" and add some beneficial cash services to your clinic today!

The date of this recording is March 17th, 2020, and the entire planet is watching nervously as everyday life has been changed by the CORVID-19 pandemic. How is this affecting your chiropractic business? In this episode, Dr J discusses how it has affected his practice and some common sense measures he has taken to reduce fear and keep his patients walking through the door.

Scheduling is one of those complex topics that defies any kind of simple explanation. Every practice is different and there are many variables that can affect how you set up scheduling for your office. In this episode, I discuss some of the considerations I work through for my own practice and also when I coach other docs on how to set up scheduling in their office.

Most of you have heard about the 80-20 rule. It's called the Pareto principle. The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. In this episode, Dr J discusses the 40-70 rule. He talks about how successful people don't try to perfect programs or products before they launch. Most successful people get to the 40%-70% before they launch and then improve as they go. Dr J provides real-world examples of this principle in play.

I last interview Clint Arthur In episode 57 where Clint was celebrating his award of GKIC/ NO BS, Marketer of the Year. He is a multiple best selling author and he teaches celebrity branding and marketing. He has met and worked with dozens of celebrities, presidents, and even Snoop Dogg! In this episode, Clint and I discuss practical tips for 2020 and announce an incredible offer at https://imm20.com. Don't miss this episode!

Happy New Year, Doc! Have you developed your marketing plan for 2020 yet? If not, you are already behind! In this episode, I talk about the critical importance of getting 20 new patients every month. Whether you are an established clinic with lots of regular patients or a new doc just hitting the streets, the info I present in this episode is critical if you want a successful practice in 2020. If you need help, consider my new course that's designed to kick start your NPs this year. https://www.add20np.com/course

Dentists have been giving gifts to patients for years to ensure there is a positive connection between them and their patients. But is this a good idea in chiropractor offices? Dr J shares his thoughts.

What do Chiropractic and Sesame Street have in common? In this episode, Dr J explains how chiropractors can still learn from Sesame Street.

One of your best sources of new business is always referrals from existing patients. So why not reward them with a day of celebration and fun? In this podcast, I explain how to conduct a Successful Patient Appreciation Day and get more new patients out of it.

After nearly a 6-month hiatus, Dr J is back with an explanation of his absence and more practical advise for chiropractors and business owners.

In this episode, Dr J catches up with longtime friend, Richelle Shaw. Richelle is the founder of MDE Nation, president of the National Association For Moms In Business, and creator of “The Million Dollar Equation”. She is also the author of critically acclaimed book, “How to Build A Million Dollar Business in Las Vegas Without the Casinos” and the best selling book, “The Million Dollar Equation“. This one you don't want to miss.

In this episode, I had the pleasure of emailing Gavin Baker. Gavin is the Principal at Baker Labs. Baker labs is a digital marketing company that specializes in healthcare marketing. They have specific tips, advice, and strategies on how to use digital marketing to grow your practice! Gavin gives some great real world tips as we chat about marketing your practice in 2019 and beyond.

I was recently re-reading one of the greatest mentors I have ever had. Jim Rohn is one of my top mentors even though I never met the guy! Anyway, he says you become the average of the top 5 people you spend the most time with. In fact, he says if you average the income of your top 5 people, that will be very close to your income. That is why mentors and masterminds are so so important. If you hang around 5 people who average $50,000 a year income, you will make $50k a year. If you take one off and add someone who makes $500,000/year, that average goes way up. In this episode, I talk about my thoughts on this.

How do all the top personalities market their business? Inbound marketing. Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. In this episode, Dr J interviews Matt Bertram, and inbound marketing expert, who talks about how to use inbound marketing to get more customers and patients.

In this episode, Dr J shares a sad story about an energetic young chiropractor who took over a successful business, listened to the wrong advice, and subsequently lost the business due to bad decisions from the advice. It's an eye-opener as it shows that you have to be very careful and use critical thinking skills when getting advice.

In this power-packed episode, Dr J interviews Scott Royal Smith, CEO Royal Legal Solutions. Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. He graduated from Albany Law School and began his career in high-stakes corporate litigation. Scott learned the key secret he now uses to defeat lawsuits: that they are a business. Through his defense work, he targets defeating lawsuits before they are even filed by making sure the business part of a lawsuit no longer makes financial sense for a plaintiff to proceed. He works with clients all over the United States and Canada who want to grow their businesses and protect their hard-earned assets.

I just got back from Turks and Caicos, beautiful place and beautiful weather. My experience was good, but I had two interesting things kinda happen on the way out of the island. It got me thinking on how we do so much to impress customers on the way in, but what about on the way out? Or after 4 months of treatment? I also talked about how great customer service was able to salvage a bad experience and how it may do the same for you!

In this episode, Dr J interviews Shannon Grainger, a professional speaker with Big Impact, Inc, a professional business mentorship company, emphasizing the power of public speaking and communication. Through educational courses, transformational live events, private mastermind experiences and one on one consulting, Shannon helps speakers, experts, and politicians maximize their stage presence and monetize their message. She strives to “rock the world” and usher in a new era of social, economic and political leadership by awakening the power of voice in experts all over the planet.

In this week's episode, I talked about "What is a client's worth?" We are in the middle of our Ultimate New Patient Marketing Machine, 6-week class teaching docs to add 20-40 more new patients a month to their practice. In our first module, we talked about what a new patient is worth. So, we did the math together, total collections per month, divided by new patients. Do your own math now. If you're below 1000, you have a big problem. The average is 1200-1500 in a typical chiropractic office. Why are we talking about this in a NP course? Well, if you're only collecting $700 a patient, we can't spend $500 marketing them in. Find out more here.

This episode of the podcast, I have Dr Donna Perillo, DC. Dr Perillo has been a practicing chiropractor in NJ for over 20 years. She also has extensive experience in other areas. She is an author, researcher, and has her own technique method. She shares her secrets of developing a top notch multi-disciplinary practice a lot of practice lessons and much more! Check it out here.

This week, I have a solocast titled, "Is this for...?" So, we did a webinar this week on how to add 20 NP a month to your practice. In fact, I never record these because I want to reward people for being on, but we used a new program, and it recorded by accident. I'm gonna leave the recording up a few more days, then delete. Fast forward a few minutes as we were tuning up! During the webinar, I had a question and answer session and I got asked the same question, multiple times from multiple docs. The question was, "Does this work for decompression? Neuropathy? Weight loss?"...plug in the condition here! It was all the same question. The answer, of course, is "YES," but we need to look at the question. Why do you want decompression patients? What age? Sex? Insurance? Maybe we are asking the wrong question. Get my thoughts here.

I hope you had a great New Year! It's a great time to reflect, set goals, and build a bigger and better life and practice! In this week's interview, I spoke with David Macarian. To say Dave is a champion of chiropractic and a smart guy would both be two huge understatements. David is the founder and owner of Myovision. If you are unaware, Myovision is the world leader in sEMG technology, which David pioneered and brought to the chiropractic field. Not only has David founded, invented, and improved Myovision, he has been a defender of chiropractic. He has testified in courts all across the country to defend chiropractic, sEMG, and personal injury for chiropractic. I hope you listen in as this is one of my best interviews!

As we wind down 2018, we naturally seek to slow things down a bit and spend more time with family and friends. But as the final days of the year inexorably count down to zero, business owners know all too well that a full count of 365 days is right on the other side, bringing with it optimism for new growth, new challenges, and, hopefully, many new patients. In this episode, Dr J provides his thoughts on this; PLUS, a FREE gift to each of his listeners that should help with that new patient variable.

In this episode, Dr J interviews Dr Charles Martin, a great Dentist who has parleyed a successful business mind into a coaching career. Tune in as these two great business minds discuss ways struggling practices can get their marketing plans back on track in 2019.

The holidays are upon us. We've got office parties, vacations, time off planned...it's time to take the foot off the business accelerator and relax, right? Not so fast. While some of that is true, is it smart to shut the business down completely? In this episode, Dr J shares his experience with running a business during the holidays, and making sure he has enough income in January to pay all his bills.

Writing good copy is the foundation of any successful marketing plan, but how does a busy entrepreneur find the time to write the golden words that drive successful campaigns? It's tough finding the time and how do you know if you're doing it correctly? In this episode, Dr J interviews copywriting journeyman, Carlos Redlich, and picks his brain on the essentials of writing good copy.

Do you know the difference between strategy and tactics? In the marketing world, strategy is the big picture of how you achieve your marketing objectives. For example, your overall strategy could be to increase the number of new patients coming into your clinic or to maximize revenue from your existing patients. The tactics are how you achieve the strategy, which could be anything from a Facebook promotion or Google pay-per-click campaign or open house. In this episode, Dr J talks about the importance of having an effective strategy and executing the tactics to achieve the strategic objectives.

Back in September of 1986, Gary Halbert began publishing a newsletter called The Gary Halbert Letter. It was a hit and he managed to turn his newsletter into a thriving business. After passing away, his son Bond Halbert carried the torch and has now staked his own claim to the copy writing empire as a copywriting expert. Please listen in as Bond recounts stories of his father and talks about copy writing today.

Nothings burns a chiropractor more than someone saying they are not a real doctor. In this episode, Dr J covers some controversial ground as he expands the discussion into DCs doing what it takes to earning the title of "doctor" and getting the respect they deserve. Listen in as Dr J discusses the history of chiropractic medicine and how it relates today.

When it comes to his feelings about patriotism, Dr J doesn't pull any punches. He is a dyed-in-the-wool, unapologetic patriot. And when the NFL did little to nothing to stop players from kneeling during the National Anthem, he finally had enough. This long-time NFL fan quit watching. Here Dr J's thoughts on this and how much personal time he reclaimed after his steadfast decision.

In this episode, Dr J interviews Dr Chad Woolner, a chiropractor who has forged a second career as Chirofunnels expert. Dr Chad has a very interesting story about how he got into the marketing arena after a successful career as a chiropractor. Join in and pick up some key insights along the way.

In this episode, we have Dr. Stephan Smith. Dr. Smith practiced in California for over 30 years running a very successful multiple-associate practice there. He then went on to join Gibson management, with Chuck Gibson, where he subsequently coached and mentored hundreds of chiropractors over his distinguished career. He also has a unique story as he has had chronic back problems his whole life, including multiple back surgeries. He shares some special insights into practice, practice growth, and associates. He also shared his experience selling his practice and what life is like being retired. One of the most insightful episodes I have done to date...I learned a ton! Check out Dr Smith here!

Are you practicing enough? Malcolm Gladwell popularized the theory that it takes 10,000 hours of deliberate practice to develop the skills to be excellent at something. Another popular theory from Brian Tracy is that you need to spend 2 hours of concentrated effort a day to be in the top 10 percent. Whichever theory is true, the point is clear. Practice makes perfect. In this episode, Dr J provides his thoughts on the necessity of deliberate practice to become successful.

Dr J has been thinking of age a lot lately, as his 40th birthday is fast approaching! After he bought a sports car, it was time to think about where he was in life. At the same time, he was reading Bob Spitz's new biography about Ronald Reagan. It's a great book, not political at all, just his life story. Ronald was a divorced, out-of-work actor at 40, broke and in despair. At 50, he was remarried and after a semi-successful TV show, found himself out of work and broke again. Really, no prospects at the age of 50. Obviously, Ronald Reagan's story has a happy ending, but he didn't become president till age 69. So, when we think we are getting too old, remember, he didn't even start politics till his 50's and is regarded by many to be one of our best presidents. SO, age is just a number after all! Here, Dr J talks about that and more!

In this episode, Dr J interviews Dr Jerry Kennedy, also known as the Black Sheep DC. Dr Jerry is a chiropractic coach who believes: "One of the BIG mistakes that chiropractors make is trying to do everything on their own. Trying to sort out chiropractic marketing and business without help is an expensive and time-consuming game that many chiropractors lose." Listen in as Dr J and Dr Jerry talk about ways struggling chiropractors can use simple tips to get their practices moving in the right direction.

One of the most cost effective and time-honored ways to market your chiropractic practice is to forge relationships with other medical professionals who will become referral partners. You refer patients to them and they refer patients to you. The typical way chiropractors do this is to hold doctor breakfasts, lunches, or dinners to make the connection and deliver a presentation on what they specialize in. But it's a tortuous path to get this process dialed in because literally EVERYONE is doing it. The best teacher, of course, is the school of hard knocks and Dr J was knocked around quite a bit until he perfected his recipe. Listen in as he discusses his techniques that win great referrals from the best doctors.

Dr Kevin Christie has certainly made a name for himself in Chiropractic. Not only does he treat pro athletes, an extremely competitive specialty, but he also has built an impressive content marketing business that helps promote chiropractic and other types of healthcare practices. In this episode, these 2 great marketing minds share their experiences and thoughts on content marketing and its impact on the overall marketing plan.

In this episode, Dr J interviews Dr Rick Boatwright. Dr Rick has been in practice for 30 years. In addition to running a practice all these years he is actually a certified copywriter. This means he has taken courses and is trained in writing ads, brochures, and other materials. Ultimately, everyone is marketing and selling themselves. Dr Rick not only does that for his own office, but other offices as well! Listen in as he talks about his amazing career in chiropractic and copywriting! Here is his site https://chiropracticcopywriter.com.

When it comes to business success, it's all about the numbers. And as long as the numbers weren't fudged, the numbers don't lie. In this episode, Dr J reveals how he can look at 90 days worth of data and determine where the business is suffering, without ever meeting the doctor running the clinic. This is because the numbers reveal the real story behind the successes and/or failures of a practice. Listen in as Dr J expounds upon this line of logical reasoning.

How are you staying in touch with your current patients? Do they only think of you when they have a sore back or do you have ways to keep your business/brand at the top of their minds? In this episode, Dr J interviews a long-time provider of his: Sheri Needham from Stoneybrook Publishing. They discuss ways to frequently touch patients using tried and true techniques like monthly newsletters. Best of all, all the content is produced by her company, leaving the business owner free to concentrate on running the business.

Do a Google search on "how many businesses fail in the first 5 years of business" and you will see estimates from 50% all the way to 90%. The sad fact is, if you open a business, the odds of succeeding are stacked against you. But many do succeed in business and some even manage to make millions from it. So, what's the secret to their success? Was it blind luck? Did they kill themselves working 100+ hours a week? Does it take a brilliant business mind to succeed? In this episode, Dr J dives deep into the recipe that helps startups get past the first couple of knee-knocking years in business and into the sacred realm of entrepreneurial success.

In this episode, Dr J interviewa Dr Jeffrey Langmaid who is also known as the Evidence-Based Chiropractor. Dr Jeff, delivers a step-by-step process to build referral relationships and get more patients in your practice. As he says, if you're not consistently trying to get referrals from MD's, you're missing out on potentially 5-15 new patient's per month. Listen in as Dr Jeff discusses the tools he uses to deliver more new patients through referrals from colleagues.

In theory, a zero-sum game is a mathematical representation of a situation in which each participant's gain or loss is exactly balanced by the losses or gains of the other participants. But this doesn't necessarily mean that in every business transaction there is a winner and a loser. Especially when you are talking about healthcare. People who are in pain will gladly hand over cash to a doctor who will make the pain go away. That could be defined as a win-win. In this episode, Dr J delves into the economics of Zero Sum Game and how to look at it with a fresh perspective.

In this episode Dr J gets to interview Adam Witty. Adam is the Founder and Chief Executive Officer of Advantage|ForbesBooks. What began in the spare bedroom of his home is now an international publishing and Authority Marketing® company. Most recently, Advantage has partnered with Forbes to create ForbesBooks, the first book-publishing imprint for the global media company. Advantage|ForbesBooks is a 5-Time Honoree on the prestigious Inc. 500/5000 list of America’s fastest growing private companies in 2012, 2013, 2014, 2016, and 2017, and also named to the Best Places to Work in South Carolina for 2013 and 2014. He was named to Young Presidents’ Organization 40 Under 40, 50 Most Progressive, and was named to the 2011 Inc. Magazine’s Under 30 List of “America’s Coolest Entrepreneurs.” In 2012, Witty was selected by the Chilean government to judge the prestigious Start-up Chile! entrepreneurship competition. Listen in as Dr J picks Adam's brain and gives great insight into building a successful business.

This episode can be summed up with a quote from motivational speaker, Jim Rohn. He said, "If you don't design your own life plan, chances are you'll fall into someone else's life plan, and guess what they have planned for you? Not much." In this episode, Dr J talks about developing a life plan how the effort will help ensure you get the most out of your life, business, and pursuit of happiness.

Whether you are struggling to get out of debt or you are saving for retirement, everyone needs a sound financial plan. And if you don't know how to do it yourself, more than likely you're going to seek the advice of a Certified Financial Planner. In this episode, Dr J interviews Darryl W. Lyons, an author, a speaker, a Certified Dave Ramsey SmartVestor Pro, and an all-around smart guy. Darryl and Dr J talk about how to get out of student loan debt, how much to save for retirement, and many more financial matters! If you like money, you need to listen to this episode.

Whenever you hear the gurus talk about how to become successful, they always talk about goal setting. But it's easier said than done. How do you get started? Which goals should you track? In this podcast, Dr J reveals his top goals and even some top secret data that will blow your mind. If you have your eye on the prize, you won't want to miss this explosive episode.

The average McDonalds franchise brings in approximately $2.5M per year in sales. The average chiropractic office brings in about $400K. The average McDonalds franchise is run by kids. The average chiropractor has at least 1 advanced degree and likely more. So why the difference in revenue? In many cases, the real answer is "Systems." McDonalds has systems that allow people with no education to run a restaurant and make money. Chiropractors have the education, but most haven't developed the systems to allow less educated subordinates to run the office while the doc isn't there. In this episode, Dr J expounds upon and drives home the importance of developing systems.

The criticality of long-term planning, especially long-term financial planning, cannot be emphasized enough by anyone who is successful. Money and long-term prosperity just can't be achieved if you haven't set up a plan...or many plans...to get to your desired place in the future. In this episode, Dr J discusses this a shares a couple stories to really drive home the point.

The dreaded insurance audit. Such a hassle...and worry. In this episode, Dr J interviews Dave Klein, a certified medical coding and compliance consultant with over 18 years of experience in the field. Listen in as Dr J and Dave delve into the necessity of proper coding and compliance and how using a coding and compliance service helps Dr J avoid worrisome compliance issues.