POPULARITY
This week, we welcome Carliz Sotelo Moore, CEO & Founder of Wigs.com a disruptor in the beauty & hair industry to talk about how hair changes and enhance lives. Carliz started Wigs.com out of her spare bedroom in 1999 and turned it into an amazing hair loss coverage and fashion wigs retailer that is one of the largest eCommerce companies selling wigs and hairpieces in North America today. With segment hosts, Katie Claire with 3 for 3 with Katie! and Chef Wadeinni and a special recipe! A Big shout out to our Promotional Partner Pomp and Whimsey and The Capricorn Nutritionist! Follow Joan + Priya on social media and visit our website at FollowMeFriday.com for more information.
Carliz Sotelo Moore co-founded Wigs.com in 1999. After working hard to create one of the most popular wig websites in in the world from the ground up Carliz and her team turned their focus on education and helping people find their beautiful both inside and out! She has been a wig wearer and passionate advocate of wearable hair for every woman. Hailed as one of the top wig experts in the industry, Carliz’s passion and mission is to provide a convenient, supportive, and educational platform for those who are affected by hair loss or looking to feel better about their hair. She has a desire to help women in their journey to wearing and learning about alternative hair. --- Support this podcast: https://anchor.fm/freeman-means-business/support
How we feel about ourselves can be a big part of how confident we feel. Like it or not, things in our appearance like our hair make a difference in our inner confidence. Today’s guest has not only found a way to empower women when they need it the most, but she has built a solid business around it. Caliz Sotelo Moore co-founded Wigs.com in 1999. She was exploring online niches and was fortunate and wise enough to stumble onto the wig niche. When she realized that there was a need to help people with alternative hair and how empowering it could be, she made this business her sole focus. Things paid off and Wigs.com is the world’s largest online wig retailer. She now focuses on education and building a team that is empowered and passionate about their work. She has partnered with BreastCancer.org, and she has a huge soft spot for children’s charities. Carliz works passionately to make the world a better place one life at a time. Show Notes: [03:25] Carliz started Wigs.com in 1999. She has been entrepreneurial since she was a kid. [03:50] She was helping write business plans and noticed that niche markets online were wide open. [04:16] Her goal was to get 10 online platforms with products shipped from the manufacturer to the consumer. The wig market was wide open. It was also very needed and educational aspect was very important. [04:49] Alternative hair ended up being the only thing that they focused on. There was such a need. [05:34] Her parents and grandparents were entrepreneurs and it just was in her DNA to become an entrepreneur. [06:14] As an entrepreneur, you can make the necessary improvements you want. [07:07] When you empower your team they have exponentially more passion. [08:18] Passion is the personality trait that Carliz looks for. Team members get ownership of what they do. [09:44] Everyone has passion, we just need to figure out what sparks it. [10:45] It's important to push yourself out of your comfort zone and keep improving. [12:30] Alopecia is on a scary rise. Hair loss in general is up for women. [13:15] We lose 80 to 90 hairs a day. Hair production goes down in our 30s. [14:14] New wig technology is so beautiful and well made. [15:29] Quality is great now. Wigs are like human hair. Wigs are fun to experiment with. [17:22] There is a medical need for alternative hair, but it's also a fun way to express yourself without added chemicals, time and expense. [18:23] With a wig you can have perfect hair in an instant. [18:28] Their biggest partner is BreastCancer.org. Anyone who purchases on Wigs.com has the opportunity to give to BreastCancer.org. [18:54] They also help with educational videos and answering questions women don't know about wigs. [19:05] Carliz loves charities related to kids. [21:17] What skills do you need to get noticed? Be of value and put yourself out there. Don't be afraid to be unique. Find value and be yourself. [23:53] Carliz has surprised herself with her ability to stick to it. She had a gypsy spirit, but fell in love with the client base that she serves. [26:29] Four or five years ago, they put out a survey and decided that they needed to listen to the client. Without listening to the client you will miss some things. [28:53] Women in business have different challenges. Women manage differently than men. Women seem to have a higher EQ. It's positive but can be draining. Women need to get out there and do it. [33:49] Carliz has a great group of people that she bounces ideas off. We do need a network. [34:55] Find a group to connect with peers. Look for networking groups like EO or Vistage of other peer groups. [36:32] There is always someone who can share a unique perspective. [37:14] Carliz learns from clients and any related resources that she can find. [38:22] She loves engaging in all aspects of her company. There are different things every day, and she is thankful for her amazing team. [40:25] Follow your gut and listen to your instincts. Never give up and make a difference. You are successful if you are passionate about what you are doing and getting paid for it. [42:11] Don't settle. Find the right team and find a job where you can make a difference. Links and Resources: Carliz on LinkedIn Wigs.com Website Wigs.com on Twitter Wigs.com on Facebook Wigs.com on Instagram BreastCancer.org Answers for Modern Communicators Entrepreneurs Organization Vistage CEO Group
One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perch! Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world! They discuss a wide array of topics including: • Employee buy-in, and the importance of making a positive impact • Growth of the non-need based wig industry • The important role that content plays in creating value for customers • How power of invested influencers who love to share • How to facilitate the best feedback from customers, and use it to shape the future They also talk about the magical powers of wigs, meeting Raquel Welch, and making awesome videos. Check out the whole episode, and be sure to follow wigs.com on Instagram, Twitter and Facebook! Like what you hear? Let us know! Subscribe, rate and review Ponderings from the Perch on iTunes. Learn more about your ad choices. Visit megaphone.fm/adchoices
CEO and Co-Founder of Wigs.com, Carliz Sotelo Moore talks about building a business with heart, caring about customers, and the importance of supporting worthy causes. “We’re not actually curing Cancer. We’re not making big monumental changes. But, if you can give people confidence in their hearts and help them to feel good, then that’s monumental for us.” Guest Biography Carliz Sotelo Moore is an entrepreneur and the co-founder of Wigs.com. With a mission to provide the highest quality products and the best expertise in the alternative hair industry, Wigs.com is one of the largest online hair and wigs retailers in the world. The company attracts over 3.3 million people annually across all channels. With a degree in international business, out of the University of Texas at San Antonio, Carliz started Wigs.com out of her spare bedroom in 1999. Now, she is widely regarded as one of the leading “Wigs Experts” in the industry and around the world. Wigs.com was also recognized by the Dallas Business Journal as one of the Top 100 Fastest Growing Companies. Carliz is a passionate advocate for women and strives to offer a convenient, supportive and educational platform for those new to alternative hair. She helps women find their true inner confidence and beauty. When asked about Wigs.com goals, Carliz stated, “Our purpose is to help women feel great about how they look… in a sense, we sell confidence.” Show notes: http://www.inspiredmoney.fm/080 In this episode, you will learn: About building a niche business online. How changing your appearance with a wig can alter your personality and attitude. The importance of "serving" customers and doing something bigger than oneself. Find more from our guest: wigs.com beautyandhair.com Facebook Twitter Pinterest YouTube Instagram Mentioned in this episode: Children With Hair Loss Alex’s Lemonade Stand Foundation Breastcancer.org Runnymede Money Tip of the Week: It's America Saves Week: One area to examine your spending where you could save every month! Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.