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Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
In this episode Benji Hyam from Grow and Convert joins Nat Eliason to talk about how you can use Pain-Point SEO to create content that will convert for your business. Benji is Nat’s long time friend and collaborator, and co-founder of Grow and Convert, one of the best content web marketing agencies. Links from the Episode Mentioned in the show Benji Hyam on Twitter Grow and Convert Pain Point SEO: How to Produce SEO Contents that Drives Conversions [4:56] Medium [9:10] Mailchimp [11:14] Convert Kit [11:44] 5 Reasons You Should NOT Switch From MailChimp To ConvertKit [11:45] Soylent [16:05] Creative Commons Licenses [16:32] Clearscope [26:05] Ahrefs [26:19] Articles mentioned Growing Cup & Leaf: 0 to 150,000 Monthly Organic Visitors in 8 Months Does Your Blog Has SEO Potential? [4:54] How to Find 100+ Great Keywords in Less than 1 Hour [7:29] Show Topics 0:44 – How Benji got started with content marketing. The problem most agencies had and why Benji focused on improve his tracking and reporting skill to be accountable of content results. What metrics Benji focuses on. When to check traffic growth, lead growth, first and last click attributions. 3:35 – How much the topic influences the sale vs on-page improvements. Introducing the “Pain Point SEO” idea. Tying the search intent with a blog post content. Which posts will convert better. Why looking at keyword volume alone is not a good tactic. B2B customers compared to B2C. High keyword volume = beginners questions = lower buying intent. Low keyword volume = experts’ pain points = higher buying intent. 7:25 – Types of pain-points blog posts. Why Comparison posts work well in SaaS and competitive eCommerce. Mistakes beginners do with Best Top Services/Products posts. Insights on how to include our service/product in these posts. 10:40 – Alternative to X lists compared to Best Top lists. The difference in buying intent on both types of lists, and how one can “steal” users from their competitors. 11:50 – Reusing content from other posts. How to avoid copying and pasting. Where to look for original content within companies. Pricing. Getting advantage when your competitors’ don’t show their pricing. 13:58 – Ranking on competitors’ terms. How to get traffic if you are a small competitor in the landscape. Risks on trademark infringement. More sources to find content for Comparison posts. 18:02 – Product/Service Use Case post. The most difficult concepts to grasp: how people are using your product and what their intent is behind using it to go after a pain point. Take your products’ most important feature and figure out how a user may be looking to solve for that, or search terms related to the problem. 20:24 – Process to strategize the content plan. The figures and position within a company Benji engages when planning the content. Customer research before content planning. Why it’s important to talk to sales and customer support employees. 23:29 – On-page SEO. Customizing the Call to Action. Where to include the CTAs. Comparing to top-5 ranking posts and improving on them. The way to think when competing with other posts. 27:13 – Examples of the Pain Point strategies applied to an ecommerce site. Purposes of posts on different industries. Ecommerce and SaaS posts are more about discovery mode, while for services it’s more about building trust and alleviate all concerns a client may have about working with you. 31:05 – Where Nat will focus when producing new content for Growth Machine. The importance on still building content based on our own expertise. 33:56 – Find Benji at growandcovert.com and on twitter.com/benjihyam. Go to growthmachinepodcast.com/freecourse to get the 7 part, in-depth series on going from 0 to 100,000 organic visitors. If you are enjoying the show, please leave a review!
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
Craft Beer Radio is released under the Creative Commons Licenses. Visit craftbeerradio.com for more info.
While interviewing female sailors in La Cruz Mexico, one common thread emerged: the quest, or need for community. Embracing the cruiser lifestyle often equates to leaving behind the ones your love, those building blocks that make up what we call home. Home and friendship is a relative term when you live your life on the sea, but that doesn’t stop these women from seeking those same connections wherever they drop the hook.-Thank you to the women who interviewed for this episode, including Katring Leona, Lou Issac, April on S/V Westy, Hillary on Varuna, Linda on Nomi and Mel of Bravo. Your heart-felt words are much appreciated.-Music featured in this episode include “Beer in Jars,” and “Olivia,” by Anna Lynch, “Want,” by Les Hayden (CC BY-NC-ND-4.0), and “Alleyways,” by Vagabond Mantra. For more details on Creative Commons Licenses, please visit my website at sednastories.com.- Interested in following Giselle and Clif’s journey aboard Sedna? Visit our website for follow our Instagram photo feed: whywespinyarns.
Welcome to the first mini-episode, or "Single-Thread," of Why We Spin Yarns. Single Threads will be episodes, disperced throughout the season, that focus on individuals we meet who live their lives on or around the sea. For this first Single-Thread, I interviewed Leiv Poncet, a single-hander from the Falkland Islands, who travels aboard his steel boat Peregrine. Leiv was raised aboard a 50' steel schooner, so has been cruising for most of his life. He is currently sailing from La Paz, Mexico to the Falklands, via the Gambiers, in order to complete his full transit of the Pacific Ocean.Voices in this episode include Bruce on Scuttlebutt, Leiv (of course), and you'll also hear my husband Clif. We interviewed Leiv in the cockpit of our boat while she was on the hard in Guaymas, so pardon the tad bit of road noise from the highway beyond the yard.Music featured in this episode includes: "All Do Time," "Alleyways," and "Drink and Steal" by Vagabond Mantra; "Witchcraft and Fireworks," by Les Hayden; ukulele ambiance by Monplasir, and "Shift of Currents" by Blue Dot Sessions. See my website for full Creative Commons Licenses.Interested in learning more about Sedna, and the Why We Spin Yarns Podcasts, visit our website at www.sednastories.com.