Podcasts about convertkit

In early March, Silicon Valley Bank found itself in the middle of a rapid collapse. Today, we'll dive into the history of Silicon Valley Bank, how it found itself in the middle of its tumultuous meltdown, and how businesses can be better protected from similar banking failures in the future. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Ampla: Go to getampla.com to fill out your five minute application today. Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we take a trip to Rotterdam, a large metropolitan city in the Netherlands that has taken steps in recent years to put itself at the forefront of the future of mobility. In this episode, we'll cover what these advancements mean for reducing carbon emissions, and what it may look like as mobility tech spreads across the world. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Ampla: Go to getampla.com to fill out your five minute application today. Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

March 15, 2023 by Corinna How are you collecting new email subscribers? It's SO important as a business to grow your email list -- all year long. In today's episode, we're talking about one powerful strategy for doing this, called a "lead magnet." A lead magnet is some kind of value in advance that you offer for free in exchange for an email address. It could be "How to Fill Out a Cut List in 5 Easy Steps" or "6 Questions to Ask Before Joining a CSA." People trade their email (on a subscribe form), and your email provider sends this "lead magnet" content automatically. Once the person confirms their subscription, the lead magnet delivers to them. I've invited an expert in copywriting who has TONS of experience creating lead magnets for her clients. She shares best practices for coming up with topics, what to put in place on the other side of the lead magnet, and how to market them. I want you to listen to this episode and COMMIT to creating your first lead magnet this month! I've got some great resources down below to help you get started, including my 20+ Lead Magnet Ideas for Farms guide! This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline My Guest Today: Lynn Smargis Lynn Smargis is the owner of WriteforYou.com. As an author, ghostwriter, podcaster, and content marketing specialist, her passion is working with clients who want to be seen on the web. Whether that's through a refresh on website content, writing sales emails or blogs, or helping clients to build an engaging lead magnet, she prides herself on delivering high-quality content that speaks in her customer's voice. She understands that the business owner's narrative is an essential piece of the brand and should be written in their unique voice, with a style that represents you, your passion, and your company. She provides her clients with well-organized, timely, and inviting content that engages your demographic and converts lookers into buyers. Lynn also has a podcast called The Marketeers Mastermind. Resources Mentioned In This Episode: Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Free Webinar: How to Write Better Weekly Emails on March 20, from noon to 1:15 PM EST. Sign up here to get the Zoom link! ConvertKit - Both Lynne and I recommend Convertkit as an email service provider! Check out my affiliate link here to see what you think. Sign up for my free ConvertKit demo webinar, on March 27th at noon EST. One hour on Zoom, where I'll be sharing my screen and taking you behind the scenes to look inside my account and show you how to do some of the basics. Recording will be provided. Click here to sign up for the Zoom Link. Need ideas for Lead Magnets for your farm? I've got an amazing resource!! It's called "20+ Lead Magnet Ideas for Farms. You can download it here. Episode 174: What is a Redirect Link -- use this free tool to help you "redirect" people to your lead magnet subscribe link Need help designing a lead magnet so it's beautiful? Have you heard about the free graphic design tool called Canva? I created a free tutorial that will show you behind the scenes in my Canva account. I walk you through the process of designing PDFs, social images, or whatever you need!. Click here to watch  my free Canva demo class. Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. Find my Facebook group for farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer  

#663 Email marketing is by far the number one way businesses are growing their revenue. It's also much more straightforward than we've been led to believe. So why are many entrepreneurs reluctant to get started? We often overcomplicate things, but Jason Resnick of NurtureKit.co joins me in this episode to share the simple email tactics that get amazing results. At the core of his method is a vital attitude shift from broadcasting to communication. Some of Jason's clients have even doubled their email list income using this framework! We've seen Jason's mastery in action at SPI. He is the man behind the massive success of our recent All-Access Pass campaign! This session is an excellent behind-the-scenes look at our email marketing plan and a blueprint for anyone looking to follow in our footsteps. The best part is that the tools discussed today can be used at any level, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session663.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creators are always looking for a way to earn income through their efforts, which traditionally evolves into sponsorship or brand deals. Of course, creators want to earn this extra income, but they struggle to keep their audiences happy; no one likes to feel like they're being sold to when reading their favorite newsletter. Is there an option that balances the needs of creators, audiences, and sponsors alike?One solution is newsletter sponsorship. Creators spend a long time crafting relationships with their audiences to keep them loyal and engaged, and this can pay off for them in the long run once they've amassed a following with consistent open rates. Brands with similar target audiences strive to work with creators who have already built their readers' trust. In this episode, Alyssa and Melissa discuss what newsletter sponsorship is and how to use it to your advantage. Together, they delve into how newsletter sponsorship differs from email marketing, how sponsorship impacts your deliverability, and why newsletter sponsorship is mutually beneficial for all parties involved.Key Takeaways [04:27] - What is newsletter sponsorship? [07:21] - What is the ConvertKit Sponsor Network and who is the target audience? [10:26] - How newsletters differ from email marketing. [15:14] - What sponsors are looking for when they pay to appear in a newsletter. [18:10] - How will your newsletter's deliverability change once you start introducing sponsorship? [23:30] - Why newsletter sponsorship is mutually beneficial for everyone involved. [26:40] - What to do when you experience deliverability issues with a sponsor. Quotes[12:21] “Another thing that's really awesome about newsletters and sponsors and brands is that you can really clearly help brands find out where they should go to find new customers.” ~ @alyssa_dulin[20:13] - “The more you can encourage replies and that one-to-one feel in your newsletters, the better chance you have of moving those back to the primary inbox.” ~ @mel_lambert_ [21:24] - “I do recommend making sure that the ad still sounds like it's coming from you, that it visually matches your branding, and then, also, that the copy matches your branding.” ~ @alyssa_dulinLinks ConvertKit Sponsor Network Athletic Greens Petco James Clear  Pat Flynn Subscribe to the weekly Deliverability Dispatch Newsletter! Subscribe to the monthly Deliverability Defined newsletter! Ask Alyssa & Melissa questions or suggest content for our next monthly newsletter! Connect with our hosts Alyssa Dulin Melissa Lambert Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Deliverability Defined Website Try ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing. 

Hey there and welcome back to the Ultimate Blog Podcast!  It's Jennifer here and  today I am sharing the reasons why we use ConvertKit to manage all of our email marketing.  Email marketing is one of the most important tools to use when sharing your content. If you are wanting to learn more about how ConvertKit can help your business, this episode is for you! Thanks for listening! Connect with us on Instagram: @sparkmediaconceptsConvertKit is the email marketing hub for creators like you. Check out our affiliate link for more information.SHOW NOTES: www.sparkmediaconcepts.com/episode65

Te explico rápidamente la manera correcta de enviar newsletters a tu comunidad como dueña de negocio, emprendedora, o creadora de contenido.    Este video te ayudará a ver un behind the scenes de mis dos plataformas favoritas, CONVERTKIT y FLODESK: https://youtu.be/JR-86_5fFGM    ¿COMENTARIOS O PREGUNTAS?

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers. Today we hear from seasoned email veterans from different viewpoints, purposes, and motivations to share their insights into running a podcast. In Case You Missed Last Week We add a new clip from John Lee Dumas who shares what he would do differently. Last week we heard from Joe from Stacking Benjamins and other veterans on launching a pocast. Check it out. Participants Ariel Nissenblatt James Cridland Jessica Kupferman Daniel J Lewis David Hooper A Newsletter Help Remind Your Listeners About You Both James and the No Agenda Show see where their newsletter reminds your audience you exist and hopefully supports you. You Can Use Auto Responders You can create a series of email called an autoresponder to release at certain time intervals. This "Set it and forget it" can help build your connection with your audience (while you sleep) Yes, You Can Automate Your Podcast to Email But... While services Like Mailerlite, Convertkit, Aweber, SendFox, and many others will make it easy to enter your podcast RSS feed, and it will take your episode description and convert it to an email. Aside from James, who works some technical voodoo (he's a programmer), none of the participants used the "RSS to Email" tools.  They had developed their own format, topics, etc, and wrote them from scratch or copied and pasted their content in an effort to repurpose it. Additional Email Topics What NOT to do with your Email List The benefits of Segmentation Understanding Pricing The Importance of Always Delivering Value What you get from having a newsletter Mentioned In This Episode Last Week's Episode on Veteran Podcasting Tips Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket James Cridlands Radio Newsletter How James Creates Podnews My Podcast Reviews Rumble Studio Podcasting Deals Newsletter Services Convertkit Mailerlite Send Fox (lifetime payment) Email Octopus Mailchimp Awber Curated Ghost Substack Medium Activate Campaign Ready To Start Your Podcast? Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.  Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 3/24/23  Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where    

No matter who you are, what you do, or what precautions you take, life never goes as expected. Setbacks are guaranteed and, when they happen, getting back into the game isn't easy. In The Art of Bouncing Back, therapist and mental skills coach Darleen Santore teaches readers how to tackle the toughest challenges, bounce back with resiliency, and thrive through adversity. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Ampla: Go to getampla.com to fill out your five minute application today. Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to create psychological safety in a work environment and how can leaders be more ethically and effectively influential and persuasive?In this episode, Tracy Tutty helps to answer what does it take to create psychological safety in a work environment and a positive non-toxic working culture, and how can we, as leaders, be more ethically and effectively influential and persuasive. Tracy is a herbalist, chartered accountant and performance coach in New Zealand who knows very well how draining leadership roles can be when we don't take care of ourselves and our relationships.We get into discussing influence and persuasion as a service and how we can be more effective and influential in leadership roles through caring and communication, creating environments where people feel seen, heard and valued.Tracy hosts her own podcast called Project Joyful and has a blog with the same name. Find some joy for yourself today by checking out her content. You can also find out more about her Corporate Sage Effect training program from her website: https://projectjoyful.com/Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn or Convert Kit to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to grow your list with podcasts.There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show

You may be familiar with traditional newsletters, but an evergreen newsletter is a smart and automated approach to standard email newsletters. It allows established creators to step off the content hamster wheel, build a personalized journey for new subscribers, and make better versions of future email sequences based on audience feedback.  Nathan Barry, CEO of ConvertKit, has made $50K from “a secret newsletter about money.” He noticed that a lot of content existed for new creators, but not for established ones. Nathan's “Secret Money Newsletter” is a paid $149 email sequence targeting established creators that make at least $200K annually. It currently has 500 subscribers and an impressive 87% open rate. In this episode, Alyssa and Melissa talk to Nathan about the power of transparency and providing context behind success metrics, the advantages of an evergreen newsletter, and connecting with your audience by incorporating their feedback into future email sequences.Key Takeaways [03:03] - What is Nathan's paid newsletter about? [08:26] - Why Nathan is so transparent about his own finances, and is it worth it? [17:24] - How much revenue has Nathan's paid newsletter generated?   [22:36] - What is the most challenging aspect of an evergreen newsletter? [29:06] - Why evergreen newsletters are a great way to showcase your expertise. [32:30] - How an evergreen newsletter can remove the pressure of wanting it to be “perfect”. [34:21] - How to keep email sequences from overwhelming your subscribers. [36:45] - What are Nathan's plans for the future of his newsletter? [39:59] - Why asking your audience for specific feedback makes it so much easier to keep writing content. [45:16] - Nathan's method for coming up with content for future emails. Quotes[14:04] - “By putting advice out there, and real numbers, you show people what's possible and they can learn from the specifics. It makes a huge difference when people share actual numbers, it gives you real context.”  ~ @nathanbarry[20:35] - “I love with email how few barriers there are between your ideas and the reader.” ~ @nathanbarry[32:47] - “If you know this is going to be email #1 for a long time, that puts the pressure on it. But, good news — you can edit it. So 15 people will get that, and you can learn from it and so the version that's going to go out to 500 people over a period of time is so much better, and a lot of the pressure comes off.” ~ @nathanbarryLinks Nathan Barry on Twitter Nathan Barry on LinkedIn Nathan Barry A secret newsletter about money Buy Back Your Time Subscribe to the monthly Deliverability Defined newsletter! Ask Alyssa & Melissa questions or suggest content for our next monthly newsletter! Connect with our hosts Alyssa Dulin Melissa Lambert Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Deliverability Defined Website Try ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing. 

It's no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there's a way you can earn even more from your email list… without mailing more often (although you certainly can) while serving your subscribers better using tools you already have That's what segmenting your email list is all about, and it's a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I'll share some easy segmentation strategies you can use starting right now, as well as tips for getting started. Prefer a transcript? Here you go! What you'll learn in this episode: Four reasons you should be segmenting your list (hint: it's all about serving your subscribers better) Eight common segmentation strategies to use Tools that make segmenting your list easier Five ways I segment my list every single week How to get started with list segmenting today Resources mentioned: Six-Figure Systems is my monthly online business training. Join 600+ entrepreneurs just like you for only $7 for your first week, and let's create a profitable business you love. Active Campaign is my email marketing platform of choice. ConvertKit is another popular solution. Debbie Gartner blogs about home decor at TheFlooringGirl.com. She also teaches about SEO, affiliate marketing, and blogging. Karon Thackston teaches copywriting and other online business skills at MarkeingWords.com.

Brad Garlinghouse, Yahoo! senior vice president, wrote an internal memo urging Yahoo! company, famously known as The “Peanut Butter Manifesto,” pointed out Yahoo's lack of focused, a cohesive vision, using peanut butter as a metaphor for spreading its resources too thinly. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Ampla: Go to getampla.com to fill out your five minute application today. Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

In university parlance, a 101 class forms the foundation for sustainable proficiency in a particular subject. It's fitting then that this one-oh-one episode of Podcast Envy is an installment of “Hey Andrea!” where I answer questions posed by real-life podcasters about creating a successful, satisfying podcasting experience for themselves, their business, their brand, or an organization.  Today's question comes via the She Podcasts Facebook group from Jeannette Bonner, producer and host of Hashtag Single. Jeannette asks, “How do I get over podcaster's block?”  Ugh! Is there a more universal dilemma in all of podcasting?  Fortunately... I've got some tried & true strategies for you! MENTIONED IN THIS EPISODE Libsyn - hosting SquadCast - recording Descript - editing ConvertKit - email  Headliner - audiograms for social media Flash Forward *** Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com I'd love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show. Connect With Me Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here. Email andrea@thecreativeimpostor.com Instagram: https://www.instagram.com/thecreativeimpostor LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.) *** Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show? Let me know in a review here: http://ratethispodcast.com/envy http://www.thecreativeimpostor.com      

EPISODE #265 In today's episode, Chris is joined by the founder of ConvertKit, Nathan Barry.Nathan's journey to helping creators all around the world began when he was doing web design in high school before expanding into freelance blogging and content creation.But after deciding to launch a book to promote his web design service, Nathan racked up more than $19,000 in sales in just the first week, at which point he decided to go all-in on digital products and building an audience.After a friend introduced him to the power of email marketing in the content creation space, Nathan decided he wanted to start his own software business, ConvertKit, in January 2013.In today's episode, Nathan sits down with Chris to discuss why email is still king, leveraging AI technology for content creators, and what the most successful creators are doing now.Make sure to check it out!Key Takeaways:Intro (00:00)Nathan's backstory (02:11)Is email making a resurgence? (11:00)Does everyone need a newsletter? (17:04)The limitations of email (23:34)The dark side of newsletters (28:32)Building trust at scale (36:12)What's ahead for creators? (46:17)Sticking to one platform (59:17)The power of AI (1:15:09)Additional Resources:

Email marketing isn't as simple as shouting "sign up for my newsletter" from the digital rooftops but...it can be fun, authentic to your brand, and extremely powerful when it comes to sales! In this two-part episode, Taylor & Katie lay out all of the reasons why you should add email marketing to your Etsy shop, and then break down exactly what you need to get started doing email marketing, what Etsy's specific rules are, and how to create, launch, and grow your email list. Links: Get our brand new mini course, Email Marketing for Etsy Sellers, as a super-savings price of just $99 during the special course launch, February 17-23: https://studiosisters.teachable.com/p/email-marketing-for-etsy-sellers Learn about using Convertkit here: https://convertkit.com?lmref=CDtfqA - Looking for our Show Notes? https://shopstudiosisters.com/blogs/podcast Get our FREE worksheet on how to learn the basics of Etsy SEO, what a long-tail keyword is, and some basic do's/don'ts of Etsy search tags in just 15 minutes: https://shopstudiosisters.com/pages/etsyseoguide Visit our website, www.shopstudiosisters.com, and sign up for our weekly newsletter for more creative magic & small business strategy.

Email marketing isn't as simple as shouting "sign up for my newsletter" from the digital rooftops but...it can be fun, authentic to your brand, and extremely powerful when it comes to sales! In this two-part episode, Taylor & Katie lay out all of the reasons why you should add email marketing to your Etsy shop, and then break down exactly what you need to get started doing email marketing, what Etsy's specific rules are, and how to create, launch, and grow your email list. Links: Get our brand new mini course, Email Marketing for Etsy Sellers, as a super-savings price of just $99 during the special course launch, February 17-23: https://studiosisters.teachable.com/p/email-marketing-for-etsy-sellers Learn about using Convertkit here: https://convertkit.com?lmref=CDtfqA - Looking for our Show Notes? https://shopstudiosisters.com/blogs/podcast Get our FREE worksheet on how to learn the basics of Etsy SEO, what a long-tail keyword is, and some basic do's/don'ts of Etsy search tags in just 15 minutes: https://shopstudiosisters.com/pages/etsyseoguide Visit our website, www.shopstudiosisters.com, and sign up for our weekly newsletter for more creative magic & small business strategy.

A lot has changed since our season on Web3. We've seen blue chip projects fade and valuations for NFT projects cascade. Today we'll look at why NFT values have dropped, look at specific projects we covered during the Web3 season, and think about the future of NFT's. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/Rocketship Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That's a $200 savings! Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there only one way to be successful? Becca Syme grew up believing there was. But when she realized that one-size didn't fit all, she opened up a world of possibilities for herself and helped others unlock the same potential. Visit https://convertkit.com/becca-syme for show notes and more information.

#094 - Join me for the most important episode you'll ever listen to if you want to be in the online business space and scale your audience so you can make it rain

Today, we're going to hear from ex-NFL, now keynote speaker and culture leader Matt Mayberry as he delivers us some lessons from the locker room. Matt talks about the similarities between product leaders and football coaches, and how to get everybody on board with the team's mission. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/Rocketship Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That's a $200 savings! Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you unsure about what qualifies as a business expense? Confused about when you can start counting them or what happens to expenses incurred before registering your business? In this episode, we'll be diving into all of that and more. Learn about what business expenses you may be missing out on — and what things you may think are an expense but actually aren't. Let's make sure you're not missing out on any deductions for your business.In this episode, you'll hear…What business expenses are and why they are so misunderstoodWhether or not you can deduct expenses incurred before you register your business and which ones countCommon write-offs many online business owners miss (and things you think you can write off but actually can't)Click here to find the full show notes and transcript for this episode.RESOURCES:The Ultimate Bundle™Business Expenses | Internal Revenue ServiceQuickbooks // bookkeeping software. Organize and track your business expenses and income with this easy-to-use tool. Get 50% off with my link.Blog Post: Can I Charge Business Expenses to My Personal Card?Episode 77. Small Business Taxes 101 [Guest Interview with Little Fish Accounting]Episode 17. 6 Legal Must Haves for Online BusinessesResources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms &...

This week, we're diving into the FAA glitch that caused all flights in the U.S. to be grounded. We'll breakdown exactly what happened, the importance of tech systems being kept up to date, and what we can learn from this fiasco as product people. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/Rocketship Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That's a $200 savings! Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's dive into your most-asked questions about my signature program, the Ultimate Bundle™. In this episode, you'll hear…How the Ultimate Bundle™ differs from what you get at big box legal storesWhether you should buy the Ultimate Bundle™ before getting your first clientWhat it looks like inside the Ultimate Bundle™ and how long it takes to useClick here to find the full show notes and transcript for this episode.RESOURCES:Get the Ultimate Bundle™ right hereEpisode 88. What's in the Ultimate Bundle™️?Episode 87. The Ultimate Bundle™ IRL: How Real Customers Use it to Legally Protect Resources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn't practice law and can't give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn't legal advice and isn't intended to be. The info you hear here isn't a substitute for seeking legal advice from your own attorney.AFFILIATE LINKS: Some of the links we share here may be affiliate links, which means we may make a small financial reward for referring you, without any cost difference to you. You're not obligated to use these links, but it does help us to share resources. Thank you for supporting our business!Mentioned in this episode:The Ultimate Bundle ™ SaleBuy the Ultimate Bundle™ before midnight EST on Feb 6 and get $400 off + LIVE training bonusesThe Ultimate...

Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over fifty thousand interviews since 2015. Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How to grow your business with a targeted interview strategy has been called the bible of podcast guesting. He has presented at INBOUND, Harvard, the American Marketing Association , PodFest, and Podcast Movement about using podcast guesting as a marketing channel.   Trained as an engineer, he graduated from the United States Naval Academy (Annapolis) and ran nuclear power plants on aircraft carriers. This systems approach has allowed him to create, refine, execute, scale, and teach a new marketing channel that is rapidly growing in acceptance and impact. Since 2017, each year Tom has shared the findings from his database on The State of Podcast Guesting.   https://interviewvalet.com/danny   *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​ Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients. For $29/month, ConvertKit's Creator Plan manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool AND Automated funnels & sequences Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit *** Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx *** My Recommended Resources - https://dannyozment.com/resources

Kim Doyal 0:01 Welcome to F the hustle. I'm your host, Kim Doyal. You want a life that is meaningful and exciting. In this podcast, we're going to talk about launching and growing an online business that fits your lifestyle. After the hustle is all about doing good work, building real relationships, and most importantly, creating a business that supports where you want to live your life. You don't have to sacrifice the quality of your life today to create something that sets your soul on fire. And yes, that includes making a lot of money. So we'll be talking about selling, charging, what you're worth, and help earning more means helping more people. My goal is to help you find freedom and create a business on your turn. Hey, what up what up? I am super excited today. My guest needs no introduction, but I will introduce him. We're not going to do the typical rewind of tell us about your backstory, because he's been on the show a few times. My guess is my good friend Jason Resnick. Jason, thanks for being here today.Jason Resnick 0:58 Yeah, thanks for having me, Kim. Um, I can talk nerdy about email all day long. So I'm happy to be here.Kim Doyal 1:06 Yeah, and I always feel a little guilty when I'm like picking your brain on our other calls. I'm like, like, I should be paying for this. But I'm grateful for everything. So I have to explain to the listeners, viewers, why I asked you to do this, because it was kind of funny how this whole thing started. So for those of you who are not familiar, Jason and I ran an experiment last year, we have, we had a newsletter called Get deliberate, where every single issue of the newsletter was an experiment on growing your email list and adding subscribers and we did it from scratch with that brand. And so we kind of hit a point where it was like, I don't know, have we covered a lot, I think 40 Something issues of that. And so we put it on pause the contents amazing, we're going to repurpose that repackage it somehow at some point this year, but this is what happened. So we have we Jason and I both use ConvertKit. And by the way, Jason has nurture kit.com where he's, he is a ConvertKit, expert, duck, duck nurture. kit.co Sorry about that. And of course, res.com but and I'll have all the links in the show notes. So just stay focused on the show. So here's the story behind the evolution of this experiment and conversation that we're gonna have today is that so Jason and I both use ConvertKit. And then we use ConvertKit. For deliver it? Well, because of that we know ConvertKit sends you a weekly summary of sales and conversions that you've had with with your email marketing, once every week, because deliver it was linked to Jason's account and my app and my personal account, we each had it linked. So I was getting these emails, it's like, here your ConvertKit sales, and every week it was I don't know, do you mind me giving numbers through automations? Okay, all right, you know, 1200 $1,500 every single week, and I'm like, well, this isn't my shit. Excuse the language, but it was just like, What is he doing? Because, honestly, Jason, so I have a follow up sequence. And I offer something at the end of it through one, one lead magnet at the same time. There's so many other things that can happen. And it took me way too long, if I'm being brutally honest, to implement that. Because, you know, I just, there's always so much to do is how it feels. And I've had my account, I don't know how long at this point. I'm like, I need to go in and clean up and do this and whatnot. And then I get into everything is liquid, and then I want to do coats. Right? But you've totally simplified that. So for everybody. I just wanted to explain, like Jason lives, breathes, implements, just does all the things. He's not just talking to talk. And I witnessed it firsthand. So I'm like, Alright, this is a priority for me this year with with my personal brand. And of...

For the first-time ever, you can now access my full-length live legal training via podcast format! You're busy. There's a lot going on. At the end of a long work day, the last thing you want to do is sit at your computer for another hour. Even if that hour is spent learning how to legally protect your online business. That's why I'm offering my newest live training – How to Legally Protect Your Online Business: Five Simple Steps That Every Entrepreneur Must Take (before it's too late) – here. Take me on your commute, walk the dog, cook up an amazing meal – and let's get to it. In this episode, you'll hear how to ditch the fear of doing something illegal by…Picking the right business entity so your personal liability is limited Knowing what you need to form your business so it's done right the first time Choosing the right business insurance so your money is protected Using legitimate contracts and policies so you're protected with clear boundaries Creating a scope of practice so you can (hopefully) avoid getting sued Click here to find the full show notes and transcript for this episode.RESOURCES:Click here for a full tour & BTS of the Ultimate Bundle™ Get the best financial deal I've ever offered on the Ultimate Bundle right here Resources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn't practice law and can't give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn't legal advice and isn't intended to be. The info you hear here isn't a...

Today's conversation fits under the P of Promotion. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). My guest today is Teresa Heath-Wareing. Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. As well as inspiring members to dream big and set ambitious long term business goals, Teresa equips them with practical actionable steps to get them closer to their goals. Her holistic emphasis on the whole business, and the mindset of the business owner, enables her members to navigate the world of running a business with Teresa as their biggest cheerleader. An international best-selling author, award winning speaker and TEDx speaker. She is the host of the Your Dream Business Podcast.Teresa is recognised alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. In this episode, you'll learn about humane listbuilding as well as... How to get started with building an email list How to get people on to your list, in a saturated market where we all have too much email already? How to create a 'Freebie' worth downloading What about the tech? What do we send out once people downloaded our Freebie? How do we make Email Marketing humane and non pushy? And so much more Teresa's Resources Teresa's Mindset Hacks for Small Business Owners Teresa's Website Your Dream Business Podcast Connect with Teresa on: LinkedIn Facebook Twitter Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Ep 156 [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle. And renegade author of marketing like We're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti. On the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My Humane Business Coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client can find out more at Humane Marketing slash coaching. [00:02:10] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:31] Hello friends. Welcome back. I hope you're doing well. Before we dive into today's conversation, I just want to take a moment to tell you a bit about what's new in our community. The Humane Marketing Circle. As you know, that's the community for quietly rebellious entrepreneurs who are ready for something different, something new, a new way of marketing, and a new way of business building really. [00:02:58] and also a new [00:03:00] way of being in community. So here's how our community calls work. In the first half of the call, members bring their questions and we have a conversation about what works for us in marketing. For example, on one of the last calls we talked about ai. We share tools, but also discuss benefits, dangers, and overall ethical questions that AI brings up. [00:03:27] And in the second half of the call, we always go into breakout rooms to have a more intimate conversation with another heart-centered entrepreneur, which is super valuable to have kind of this one-on-one or two-on-one feedback. And this month's topic is the P of Personal Power, and we discuss how. Our core values make us and our business really different from our peers. [00:03:55] So that's the format of our calls. And in [00:04:00] 2022 we came together once per month for a call. But now in 2023 we have two monthly meetings and one of the calls is hosted by me, the other call is hosted by one of our ambassador team members in turn. So there's a small team of ambassadors, circle members who are now have stepped up and are now hosting these calls in turn. [00:04:24] And I'm just so happy to see that taking place cuz that was exactly my vision for the Humane Marketing Circle. Kind of this responsibility of the members stepping up. That means we get even more opportunity to bring our questions and learn from everyone. We're also currently transitioning to our new community platform on Cajabi, and it really looks great and has all the features that we were missing on Trello, which was the tool that we used to use before. [00:04:59] And so that [00:05:00] new platform helps us stay connected with each other, in between the calls, hold each other accountable with challenges, messaging between members and so much more. And really, I resisted this for a long time because it's just not my zone of genius to kind of facilitate these online platforms or, or groups. [00:05:22] But the members have asked for it. And so we're creating it. And actually to help me with the facilitation of this community, this online community, I also just hired a community facilitator. So not to be confused with a social. Manager who's just posting questions and, and you know, visuals and quotes and things. [00:05:46] But really, Eddie that's the name of the great guy that we hired as a community facilitator. His main role is to facilitate the interactions between members, nurture [00:06:00] relationships, and help people get answers within that online community. And Eddie studied this, so he studied community design and I'm, yeah, I'm really super excited to have him on board. [00:06:14] The best thing right now is that if you join right now, the price is still at the same low $37 per month, after a $7 for seven day trial. So you can, will also just check us out to see it. Probably join just before one of the calls to get that live interaction and see if we're the right fit for you. With the second monthly call. [00:06:39] And once the Cajabi community is fully developed and active, I'll bring the rate back up to 47 per month. But for the next few weeks, it will remain at 37 per month. And that's lifetime. So if you join now, that will always be your monthly rate. So now is a good [00:07:00] time to join us and build this different way of marketing together. [00:07:05] Well that's why we're calling it a A revolution. A humane revolution. So if you'd like to be supported by a group of like-minded individuals, I call them the quietly rebellious entrepreneurs, they're also all deep think. So if that's your kind of people that you want to hang out with and learn from and share with, then check out the details at humane.marketing/circle. [00:07:34] Okay, back to the show. Today's conversation fits under the P of promotion. And if you are already regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, big warm welcome. You probably don't know what I'm talking about, but you can download your one-page marketing plan with the humane marketing [00:08:00] version of the seven Ps of marketing@humane.marketing slash one page, the number one and the word page. [00:08:08] And this comes with seven email prompts to really help you reflect on these different PS for your business. . So my guest today is Teresa Heath Waring, and she is an online business marketing and mindset expert who works with business owners from across the world, helping them to build a business and life they love, as well as inspiring members to dream big and set ambitious long-term business goals. [00:08:37] Teresa equips them with Practic. Actionable steps to get them closer to their goals. Her holistic emphasis on the whole business and the mindset of the business owner enables her members to navigate a world of running a business with Theresa as their biggest cheerleader, an international bestselling author, award-winning speaker and [00:09:00] TEDx speaker. [00:09:00] She is the host of your dream business podcast, which where I used to be a guest as well. And Theresa is recognized alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. . In today's episode, I asked Teresa to come onto the Humane Marketing Podcast to talk about Humane List building. [00:09:27] Theresa and I discussed the following topics, how to get started with building an email list, how to get people onto your list in a saturated market where we all have too much email already, how to create a freebie really worth downloading. How about the tech that so many people are afraid of what to send out once people actually downloaded our freebie and our on our email list, and how do we make email marketing humane and non-pushy [00:10:00] and so much more? [00:10:01] So let's just dive right in. Here's Theresa and me talking about humane list building. . Hi Theresa. I'm so excited for our conversation. [00:10:13] Teresa: Yay. Thanks for being here. Nice too. No, my pleasure. I'm excited too. Wonderful. [00:10:18] Sarah: So we could have had. So many topics to talk about, right? Mm-hmm. . But when we first chatted I was like, well, you just finished one of your list building challenges. [00:10:29] And so I was like, oh, I think that is a good one. And we actually met on a, what was it called? Exactly, something with Authentic Marketing Summit with Marcy. And, and so I was like, oh, okay, so this is the right person to talk about humane list building. And so that's what I yeah, that's what I think where we can go. [00:10:50] But as I just said offline, I think for most people it's like, okay, that sounds like a good idea to build your email list. [00:11:00] But where do I get started? How do I get started? Yeah. So maybe just tell us a little bit about who you are and then as you can tell, We have a habit here to just dive in. [00:11:12] That is and go into the [00:11:13] Teresa: topic. I have no problem with that. So I am a a business owner, an online business owner, a speaker, a podcaster, an author. But basically I help amazing business owners, predominantly women. Not that I only work with women, but I seem to attract a lot of women who are trying to create a business and life that actually works for them and their season of life, and isn't something that they've looked at that some experts told them, it's gotta be this way, or you've gotta win this much, or you've gotta charge this much, or you've gotta earn seven figures and you've gotta do it online. [00:11:49] It's about understanding who they are and what they want and what's important to them and their season of life, because we all have other people in our world and other things in our world, and we need to [00:12:00] make sure that our business balance with those things so that we're creating. Not this monster that actually we end up going, this is not what I want to do. [00:12:09] Mm-hmm. we create something that we're going to love. So I do that and I do it in a variety of ways and, and those ways include more of a mindset, kind of motivational, inspirational side. But also I'm incredibly practical because of the fact of, I have 18 years experience in marketing now, which is a really long time. [00:12:30] And I have worked with hundreds and hundreds and hundreds of business owners during that time. . I know that sometimes you need the motivation and the inspiration and the mindset and the personal development, and sometimes you just need someone to give you a straight answer. So hopefully that's what I bring with both. [00:12:48] And one of the things that I talk a lot about and one of my, my key things I guess, that I teach on is list building. And it's so important because no matter what [00:13:00] role I've been in and I've been in, as you can imagine, many, many, many different marketing roles from, you know, heading up corporate marketing for Land Rover UK to working with a teeny tiny company that has no budget and I have to do everything. [00:13:12] So I've kind of done it all. And one thing that has never really gone away, and in fact in my mind is just going to strength to strength is email marketing. Mm-hmm. , and I think probably a few. Years back when social media really kicked in, maybe, gosh, even now. Well, I started my business eight years ago and it was probably at that point it was really getting good for business. [00:13:36] I think people thought, oh, well we have all these new amazing ways I'm gonna do this and I don't need to think about some of these old school ways. But actually that's moved. Email has moved with social media and with technology. And when you are in marketing or when, well, whether you have a business or whatever it is, and you're trying to market more options are better than less always.[00:14:00] [00:14:00] So it's so important to make sure that you've got that email list or you have another way to contact them. And the other key thing is that often, if. Communicating with your clients or your per perspective customers through social media. You don't own that platform. That platform is not you. Yours, you are marketing on borrowed ground. [00:14:17] So basically you are marketing on something that doesn't belong to you. And at any point, as we well know, because Instagram changes like the wind, that they can change something and it completely affects everything. And at the moment, you know, and I'll openly talk about stuff myself, but my own Instagram is terrible at the moment. [00:14:34] Like in terms of the engagement on the post, it's so much worse than it used to be. So we need to make sure we have somewhere else that we can market directly to our customers. So in terms of getting started, it's a couple of things, and this is why I think so many people get put off by it because it can feel overwhelming. [00:14:52] there's a few things you have to think about first. First is how are you gonna email them? And this is the bit that no one wants to think about cuz this is the [00:15:00] tech. But ultimately you can't do this without some tech, but it's not big and massive and huge and it's not fancy funnels and clever things. [00:15:11] It's just a case of you need a system that you can add email addresses to and then send an email to those people. Now you can't do it through your normal email, so you can't do it through. . If you know you're using a business address or a Gmail, or it's hosted by Gmail, or you're an Outlook, you can't send them through that. [00:15:29] And the reason you can't do that is, one, they're not designed to do that. And two, you have to have an unsubscribe on a marketing email, and you can't have that. That isn't standard. It has to be standard. So it's much safer and much smarter to get a system. Now, the one I recommend for everyone getting started is mail light. [00:15:49] Lots of people know MailChimp. Mm-hmm. . And I know lots of people are on MailChimp, and they might be like, well, why wouldn't you recommend MailChimp? I describe MailChimp. Not that they would thank me for it but I [00:16:00] describe them as like, A house. So a house that was built a long time ago, and then they had an extension put on, and then they realized they needed more rooms. [00:16:08] They added a bit over here, and then they wanted something over here and then, and basically they've built on, so mail ch MailChimp was there for a really long time, but they've added in all that functionality after the fact. And it just doesn't quite seem to flow right. It doesn't quite seem to like, it's not very intuitive. [00:16:26] It's not particularly easy. There's a couple of really funky, weird things that it does. So for me, someone like Maite who started off basically as if they bought a piece of land and go, right, how are we gonna build this? And then they built it right in the first place because obviously they, they're not that old, whereas MailChimp is old. [00:16:41] So [00:16:41] Sarah: I think that's another fact, like, you know, MailChimp is old or you know, in terms of social media, old, and so they constantly had to adapt. And so that's why it's just house stuck. I kept building on other things. Right? Yeah, absolutely. Where if, if you take a newer company, well they build [00:17:00] with this current circumstances in what we need. [00:17:02] Yes, [00:17:02] Teresa: yes, yes. And obviously there's gonna come a point where, you know, Mala light has to tweak and change and all the others do. And they do always constantly, but it's almost like, it's almost like they wanna start again with MailChimp. But like I said, lots of people use them. But if you haven't chose a system, or even if you are using MailChimp, male light really, really is good. [00:17:21] Very intuitive, really simple to use. But basically you need to. . So like I said, set that up and say, okay, now I've got somewhere where I can put emails in and I can email from Now, whether that's you then taking an email list that you've created in Excel or something like that and literally just putting it across, or whether that's you then creating something called a lead magnet or a content upgrade grade or whatever you wanna call it. [00:17:47] But basically you are creating an incentive to ask them to come onto your list. Right? Because as much as we'd like to think that people wake up one day and go, oh, I wonder if that person that I barely know or just followed on Instagram has an email, is they'd love to get on it. Like that [00:18:00] doesn't happen. [00:18:00] So even though we often have get on our list, on our website or something like that, I think if you honestly asked yourself how many people have opted in through that in the last month, I think most people would be like a few, a handful of people are opting in. If that makes, [00:18:15] Sarah: I'm gonna pause you there, Teresa. [00:18:16] Cause I wanna, before we move on to the opt-in or the freebie or the the lead magnet, I wanna come back to the tech because I think. You know, like you said, so many people will start with MailChimp or, or the question I have since you recommended mail or Light, is that a platform that can grow with you? [00:18:36] You, you would say that, you know, people with big businesses are still able to use? [00:18:42] Teresa: Yes and no. It's a great one to start with and it will certainly grow with most small business owners. Mm-hmm. , it can do an element of the automations. It has some good functionality in it and it's good. However, when I teach my course, I talk about three different platforms. [00:18:58] I talk about main light. If you're just [00:19:00] getting started, if you know how to do emails and you wanna start getting a bit fancy and having some call automations, then I use Active Campaign and it's very. Again, a lot of these platforms though, it's what you're used to. So there are, there's Convert Kit that's very similar. [00:19:15] There's Drip that's very similar, so there are lots of them out there and this is half the problem. Yeah, it's too, too much choice. way too much choice. And then the one I recommend, if you're going all in on an online business and you're having a membership and a checkout and landing pages and all this kind of cool stuff, then from a cost point of view, something like Kajabi could be really good. [00:19:35] Mm-hmm. . So what Kajabi has that the others don't is the facility to do all of that stuff and do it really well. The problem comes, so I currently use Kajabi to host my membership. However, I'm at a point now where I have a guy who builds all my landing pages for me. So I have a tech guy who does all that and they're built on WordPress. [00:19:57] And also I have some cool things like I have a [00:20:00] quiz. And that quiz had to plug into somewhere and Kajabi couldn't handle it. Mm-hmm. . So I've now moved to Active Campaign. I say now it's about a year. So I have active campaign for my emails. I have Kajabi for those other things. But when you, again, when you first get started, if you're going in the online world, the emails can't do. [00:20:19] Kajabi are great, but they can't go to the level the active campaign can do, or I wouldn't say they can. . And therefore at the beginning you don't wanna pay for two systems, which I didn't. I just used Kajabi and I kind of thought it is what it is, you know, I'll just have to go with it. And it was perfectly fine and good enough and capable for the job. [00:20:38] But active campaign now is much cooler. [00:20:41] Sarah: I love that you explained that because I think, yeah, there's one thing is like, okay, I wanna plan big and go big. Mm-hmm. and therefore I'm gonna go for something like, you know, Kajabi. Which was also my move. I went from, actually, I started out with Malechi, then went to AWeber, then went to Active Campaign, and this is over years and [00:21:00] years. [00:21:00] Yeah. And, and then now finally to Kajabi. And just like you, there's a little tiny me piece of me as like regretting the move to Gujabi. Yeah. Because once you're used to something like Active Campaign, which is built only for email. Yes. Then. Cajabi does not do the same job like it. It's just not, so, yeah, all it is to, to explain that, it obviously depends where your business is at. [00:21:26] Malar Light seems like a good place to start and you almost kind of maybe do have to plan that eventually, you know, there's gonna be a [00:21:35] Teresa: move. And like you said, how many of you had, how many have I had? I was male Chimp, then I was Drip cuz I went and did a certification over in Minnesota. Then I did Infusionsoft. [00:21:47] Right. So I went like, that was, and I mean, if you wanna go crazy, I mean Infusionsoft is insane. And then I went Kajabi and now I've added back in Active campaign. Mm-hmm. But like I said, it was just for that l that extra bit of [00:22:00] functionality. If you are sending emails, if you are wanting automations to go. [00:22:05] it will do it. You can do sequences in Kajabi. So it's not that it's a terrible system, but obviously if you just think about it, they are building a system with so many different things. So they can't put all of the focus into just the email side of it. Whereas, like I said, active campaign convert kit, that's all they do, right? [00:22:22] So therefore they can make sure that they've created the best email side they can. Mm-hmm. But again, you know, from a money point of view, you will be absolutely fine just using Kajabi If you are doing an online business, if you're not doing an online business and you at the moment if you just want to send an email or when someone clicks something, you can send an email for that. [00:22:42] Or if someone opts into something and send an email for that male male, a light, this is where I start getting more mixed up. Cuz there are so many, and obviously male to male light are very similar male. A light is perfectly good for that. And you're right, I think. , there will come a point where you go, okay, now I need more. [00:22:58] But at that point, you'll be able to [00:23:00] afford more. Whereas the beauty of starting on something like Maite is the fact that it's so low cost. Mm-hmm. . So even the paid version, the start of the paid version is like $10 a month. Mm-hmm. . Whereas I think probably now because of the size of my list, I probably pay $200 a month fr campaign. [00:23:16] So it's a big, big difference. So like I said, get started in those others and it's a pain to move. I'm not even gonna like, pretend it's not. It is a pain. It is a pain. I mean, it's not impossible. It's not difficult really. It's just the lot of work. And of course the more you have created. So when we went from well, when we went from Infusionsoft to. [00:23:39] Kajabi, that was a pain. And when we went from Kajabi to Active campaign, it took us, well, we haven't even finished, but we spent a solid week working on moving everything across and we haven't even finished. So it's not that it's impossible, it's just that it's a new system. You gotta get used to it and you have to move things across and it will take some time. [00:23:58] So, so yeah. But don't panic [00:24:00] about that. If you're just starting and money is more of the concern. If money's not the concern, then jump straight onto active campaign. Great, fine. Be brilliant. You won't need to use all the functionality necessary straight away, but it will be there when you're ready. But if money's a concern, male light is definitely where I would start. [00:24:15] Awesome. I think that [00:24:16] Sarah: was a great tech focus, you know, and it's like, because sometimes you don't get this information. Like I, like I say, like people just tell you, well, you know, start a, a mailing list. And then they're like, [00:24:27] Teresa: well, wow, which one? Yeah. And there's so many. And I think the other thing I really wanna reassure people is I am not a tech person, like, The reason I know so much about the tech is one, I've used a lot of it myself, but also in my course I identified the fact that that is the one thing that people don't teach. [00:24:45] And that's the one and main stumbling block as to why people don't finish a process. Right? So, you know, they might, so I can obviously talk about, you know, what a lead magnet is and how we use it and what it's good for and some of the key things you need to do in it. [00:25:00] And I can talk about your board onboarding emails. [00:25:02] I can talk about your sequencing, we can talk about what to email them, we can talk about how to get 'em on that email list, which is great and people can get all that. But then the problem is they would look at the tech and some people are great and they're fine, but a lot of people would go a, I dunno what platform to use b I dunno where the hell to start and I dunno how to make this work. [00:25:19] So one of the things I did in the, in the course, and I had to teach myself it in many, many, many systems is I the process that I give them, is the process that I taught them through in the course, and one of my members that came and did it, she, how old is she? She's probably in her early sixties maybe. [00:25:41] And she was like, she'd been in my membership for ages and obviously they get support from me there, but they don't get the course. But she could have asked me any question on any coaching call. That would've been fine. But she just hadn't got round to doing it. It was like, yeah, I know what I need to do. [00:25:55] Haven't quite sorted out the tech. And we did the course and she was dreading the tech bit and we get on [00:26:00] a call and she, cuz we, we do calls alongside the course so I can answer questions and I can literally go, give me your login or open it on screen and let me see and I'll point and go click that button. [00:26:11] And, but she literally came on the call and was like, I could kiss you, literally kiss you. She said, I didn't think for one second I could do that tech side. She goes, and I literally sat there with your screen on one screen and me on another and you were, the video was like, okay, so when you're here, go here and click this. [00:26:29] She goes, and I did. And then you were like, click this and do it. Which I did. She goes and I did it and it's done. And that's the thing, like it's not difficult, but the process is very weird. So again, what's interesting is a lot of the feedback I get is I would never have started where you said to start, right? [00:26:46] And it's because. , I start them at the thank you page, which seems like a really odd place to start. Mm-hmm. . But the problem is when you are setting up a landing page, it'll say, where do you want this to redirect to? And if you haven't got that set up, you can't finish your landing [00:27:00] page. Yeah. So there's all these kind of little quirks that like, because I know the processing, cause I've done the process, it's like, okay, it's not that it's, you can't do it the other way. [00:27:10] It just makes it a lot easier and a lot quicker. Mm-hmm. . So I think, like I said, for me, I don't want people to be sat there going, yeah, it's all right for you, you're tech. I'm not, I'm really not. I just had to learn it. But it means I can teach it and it means that obviously if I will probably talk about it in a layman's way, and I also have the opportunity to have some of these providers come in and do the training on, on that for me. [00:27:32] But I didn't want them to because, because I've, I've taught you to do something very specific. I want you to show how to do that specific thing rather than here's an overview of the system, this is how it works. So yeah, it's. . And like I said, the tech bit's so important. Cause that's a bit that stumbles people. [00:27:49] Yeah. And stops people. [00:27:51] Sarah: But the other thing that you just brought up is, is there's the tech, but then there's also the understanding the process. You know, it's like [00:28:00] Yeah. You have to almost like map it out and maybe Yes. Visually map it out. And so maybe you can just do that for our listeners right now. [00:28:07] Yeah. Like, yeah. Let's start with the, you know what most people call lead magnet? I don't like that language anymore in humane marketing. [00:28:14] Teresa: Cuz it's just like, no, you're right. No, because it doesn't, the visual is not nice, right? No. There's, there's no humane about it. Yeah. Cause it's a lead magnet. Let's [00:28:22] Sarah: call it a, a freebie or I actually call it a signpost where people get to, [00:28:27] Teresa: you know a hand raiser. [00:28:28] That's another thing I call it. It's like handraiser. I like that. Yeah. I love that. I'm interested in it. I wanna know more. Yeah. They raise their hand. [00:28:34] Sarah: So let's start there and then, Talk through the process of what needs to happen [00:28:38] Teresa: behind the scenes in a way. Yeah, yeah, yeah. So at the very beginning, the first thing we talk about is the, the hand raiser, the freebie. [00:28:47] And I keep it simple, so I tell them to choose something. So the first thing we have to do right at the beginning is we have to know who their customer is. And I don't just mean like, you know, what age are they and where do they shop? I mean, like, what [00:29:00] is the thing that they're really struggling with? Get to know them, speak to them, understand them, listen to them and what they've gotta say. [00:29:06] This isn't, you're not just trying to sell someone. And again, that is the point of a hand raiser. It's not a sales tool, which. , I know often can be seen as that way, and ultimately it might lead to a sale. But the idea is you as my perfect customer, as my perfect audience members, part of my community, you have a problem that I can solve because this is where my zone of genius is. [00:29:28] So I create something that addresses your problem and gives you some solutions, and you have to give them something that is good. I have downloaded that many lead magnets. I can't even tell you because this is my passion. This is what I do. Like I will drop into someone's funnel and go through it and look at it all. [00:29:46] and I've downloaded stuff that is useless, absolutely useless. And it's only just a, I want your email address. It's not a genuine, I'm trying to help you. So that's the very first thing we talk about. We need to know [00:30:00] exactly who your people are, what their problem is, and then you need to give me some very good advice to help me with that problem. [00:30:06] But we always start with a PDF download, which I know sounds very unimaginative and there's much better ways to attract your perfect audience, but they're much bigger and more complicated. So I've got a. , it was a very big process to do that quiz and I had an expert help me. So even though it might be like, well, it's just a pdf, we'll make it the best PDF they've ever downloaded, but it is. [00:30:27] So basically we find one problem and we give them five points and we say, this is how I can help you with my five points. Okay. So it's like and one thing that actually always comes up and you know, this podcast has gone for hours, by the way, cuz I can talk about this for literally hours. [00:30:42] Sarah: Well, they'll, they'll just have to come to your [00:30:44] Teresa: course, you know, well love, like, it's not a sales message, but that's, that's what it's [00:30:49] But like, so one of the things we talk about is sometimes the problem that they've got. So let's say I am a coach that helps people who have got imposter syndrome, let's say. That was my business. [00:31:00] Well, the problem is, Possible customers or people I can help might not know they've got imposter syndrome. [00:31:08] Mm-hmm. So what they do is five ways to help you get over imposter syndrome. Well, that's great if I know I've got it, but I don't know I've got it. Mm-hmm. So, one thing, and that's often a mistake, you really choose. So the thing that you need to think about with the lead magnet, with your title, with your, your freebie, and the thing you're offering them is it needs to sing to them. [00:31:27] It needs to, they need to read that and go, that's me. Mm-hmm. . Whereas if I don't know what that is, if I've never heard of the phrase imposter syndrome, but what I might know is my symptoms or what I might know is the problems that I have. So they need to get quite granular with that. So it might be that do you worry that you're gonna get found out one day question mark if I read that, and whether I knew what in Imposs syndrome was or not, and whether I, you know, thought I had it or not. [00:31:54] I would read that and go, yeah, that's me. Yeah. Mm-hmm. . So, but I would only know that and know [00:32:00] that language cause I know my customer really well. So that piece, yeah, that's [00:32:04] Sarah: unfortunately, that's often a problem, especially for coaches, right? Because they're so into their specialty or into their methods that unfortunately they're marketing [00:32:15] Teresa: the method where Yes. [00:32:16] Yeah. And they're not talking to the problem. Yeah. And sometimes people are like, yeah, but I don't wanna be negative. And it's like, it's not that you're being negative, it's that sometimes the only way, you know. So if you rephrase it and said, you know, do you fear that one day you'll be found out? I know it sounds negative, but the point is it resonates cuz that's the kind of thing I might say. [00:32:38] And what's quite nice for me and you, , I've always kind of hoped and thought that this is my superpower, is I'm able to think about who their customer might be and what their customer might say. And sometimes I am a potential customer. Yeah. Sometimes I'd be like, well actually I would never say that. This is what I would say. [00:32:55] Yeah. And it, it inevitably is not the same language because like you said, [00:33:00] when you are an expert in your world, in your field, you are gonna use the right terms. You are gonna think of, like you said, the solution. And the solution is, you know, you've got imposter syndrome and I've got tools to help you with imposter syndrome. [00:33:12] Well, I don't know. I've got that. Mm-hmm . So that's the first thing. Really understanding that customer is key. Coming up with something that is genuinely going to help them, that is genuinely going to fix their problem is the next thing. So like I said, we know downloads can be, excuse me, I'm gonna cough. [00:33:29] I'm so sorry. Yeah. I could feel it building. And I, a sneeze coming as well. I'm so sorry. I never do. That's fine. [00:33:40] Is it gone all good, ? I think so. Hope so. Sorry, sorry, sorry. So like I said, you wanna create that lead magnet, that freebie that is really good quality. So when they get it, it actually gives them something. Don't be scared about giving away too good of stuff. You're talking basics. Okay. So you're not talking like your secret source or your method or your whole, like this is how to do [00:34:00] it, start to finish, but the stuff you're telling them is really good stuff. [00:34:04] So when we're in the process, the very first thing they do is create that thing and we do it in you know, something like Canva or Adobe Express, and they get all the templates and basically they make it look nice and they create this P D F that they've got that they can give someone. Then what we do, And we do everything to get it ready before we go into tech. [00:34:26] Cuz that's the other thing, like I said, once you get into tech, you don't wanna then go, you're halfway through a process, you have to go and write some stuff and by the time you come back you're like, I can't remember where I was or what I was doing. So then what you're going to do from that point is you're gonna think about the words that you want to be on your signup page. [00:34:42] So the page that is the landing page where someone goes and goes, yes, I would like that. So based on what you've written, you write some words on that and there's a format to it and, and there's a way you can do it. But basically you're saying to them, if you have problems with this, this, this, this, or if you're struggling with this, this, this, this. [00:34:58] If you find you are this, this, [00:35:00] this, then. In this download, I'm gonna help you with this, this, this. So then you've got the copy for that and we make sure we've got some images as well. So within the template thing, we create social images and we create images for the landing page. Then you want to start writing your emails that you're going to send to them. [00:35:16] Cuz the minute they download that, you are gonna want to automate some emails. And I think the word automation scares people. It's really not that difficult. It's like when they opt in this form, send them this thing, wait a day, send them this thing, wait two days, send them this thing. So then what we do is we write all our emails and, and again there's like templates to follow and that sort of format. [00:35:37] And we got our, our titles, our subject lines, we've got our preview text, they've got our emails. So basically we have everything ready to roll. Before we go to the tech. So they literally have a Google doc of all their stuff. They have their images, they have their P D F, they have the pictures, the lot and things like as well. [00:35:57] There might be a little blurb about who you are and what [00:36:00] makes you an expert. So then what we do is when we go to the system, the thing that we start with is the, well, you can do a couple of things, but depending on what system you're using and which order it goes in. Because again, it's all different. [00:36:15] But normally you'd build a thank you page first. And the thank you page is a really simple page that acknowledges the fact that they've opted in. And it might tell them things like, make sure you check your spam cuz it might have gone in there. And if you don't get it, email us here. Or if you know you haven't found it, if you wanna link to something else on that page, you can. [00:36:32] You could always say, go and take a look at my website, or I wrote a blog on this, or whatever it is. But normally, and again, when getting started, don't over confuse yourself just. , a plain thank you page that has your logo and a nice image or whatever on it in your font saying Thank you. It's on its way. [00:36:47] And don't forget to shake your junk. So that's on the thank you page. So we'd build that first. Then what we'd probably build next is the email sequence. And again, it can depend on different systems, but you'd need to build that [00:37:00] sequence. So basically this is an automation, and you would say, okay, I want to create an automation. [00:37:05] And you might put the trigger in there. You might put the trigger somewhere else. Again, this is where different systems differ. Depends on the tool. Yeah, it does. But basically you are saying, okay when this thing happens, I want you to, and it can be like, so active campaign. It could be a tag. So when this tag is added, start this and you can decide the tag. [00:37:25] And, and we normally have decided the tag by this point. , you would start the automation. When someone gets this tag, start this thing and it'd like send them an email immediately. And then you put in your copy and your text of the email. The other thing you're gonna need to do is link to the thing that they've got and things like, the one key thing, and I saw this the other day with someone, is I opted in for their thing and they had a huge email and the link was hidden. [00:37:51] Well, they say hidden, but it was amongst a lot of texts of the thing. I actually was trying to die in load. And then there was about another four or five links of various different other things they were trying to tell me [00:38:00] to do. And a 20% off discount if I bought my first thing. And it's like, we too much, too much do too much. [00:38:06] Because then again, you're jumping straight into the sale. And again, that's not humane. That's not, we are coming from a point of serving. We're coming from a point going, I know you struggle with this and I can help because that's what I do and that's what I'm brilliant at. Mm-hmm. And yes, of course we all need to be paid. [00:38:24] And of course there are paid things that you can have. But at that point, that's too early. So the first email is just an email that says, here you go. There's your thing. Like you asked for it. There it is. And I think on the copy it normally says something like, and I'll be in touch in a couple of days to let you see how you got on. [00:38:44] And again, one thing I find, especially with a brand new sequence of someone brand new, tell them what to expect. Mm-hmm. . Okay. So in that first email, say, I'll be back in touch tomorrow, or I'll be back in touch in two days, so that when your email does fall into their inbox, they're not gonna think, oh, [00:39:00] she's hounding me. [00:39:01] Mm-hmm. , because I've already told you that this is what's going to happen. One thing [00:39:05] Sarah: that I really like doing is using numbers and brackets. So one out of five and then they know, okay, this is the first emails, then there's gonna be four more. And so I use that in all the subject lines and people really like it. [00:39:19] I use that also in like mini-series where I'm like, I'm gonna be talking about this topic over five emails. Mm-hmm. , you know that these are coming, right? Yes. So I guess especially in an onboarding series, that would be really helpful [00:39:32] Teresa: for people that like, yes, super helpful. It's a great idea. And like you said, so, and, and I think as well, people are, I know people are struggle with marketing and they really like, you know, they think it's sleazy and slimy and horrible, but as long as people know what to expect from you, it's when they're caught off guard. [00:39:50] It's when you've said to them, I'm gonna email you once a week, or I'm gonna email you once a month and then you send five in two days. Like, that's not okay. That's not. [00:40:00] Alright to do, right? So it's about being really honest and going, this is what I'm going to do. And thinking as well as serving. So I often say, when I generally talk about emails, like you have to ask yourself, who cares you well with anything we do? [00:40:15] Who cares? Like am I giving them something in that email that they're going to want to read? Am I giving them something that is going to be of value to them? Because if all I'm doing is telling them to buy my stuff, that is of no value to them. Now if I'm telling them a story that will give them a lesson or a learning, and then at the end of that email I say, and actually if you want more help with this, I can, and here's how you can get that help, then that's different. [00:40:41] So [00:40:41] Sarah: I think that's important to mention as well, because I know a lot of my clients. And, and I'm sure maybe yours as well. We, we have heart-centered clients and so they're actually, they already know that they want to serve, right? Yes. But it's the actual selling piece that's kind of difficult. And [00:41:00] so just this morning a client said to me that her subscribers told her they don't want more than one message per month. [00:41:06] And I said, I understand that. And that is good that you ask what they want, but you also need to look out for yourself because you are running a business. And so you don't just want to only serve and share great content, you still also need to sell. That's why they are on your email list. So it's finding that balance, [00:41:26] Teresa: right? [00:41:27] It is, it is. And, and like you said, it. For me, again, asking that question is lovely. And I asked it funnily enough just the other day, but I sent three emails a week. Yeah. So, and I asked them, and I said to them, I'm gonna slow down in August. Cause obviously August is our UK summer holiday and I have a daughter and a stepson and you know, hopefully might take a little bit time off at some point. [00:41:48] But for me I was like, so I'm probably gonna send like two emails a week this time. And I, and then, so I said, actually, drop me an email back and let me know what you think about that. And I've had people in the past go, I'd like less [00:42:00] and, and as long as I'm consistent, as long as I told them this is what it's going to be, and I communicate with them and I am thinking of doing less, I'm thinking of maybe just doing two a week on a Wednesday and a Thursday and I will email them going, I've been having a think and I think this is what I'm gonna do and this is why I'm gonna do it. [00:42:16] And, you know, so I think it's that communication and again, treating people like they're real humans. Yeah. Because they are real humans. [00:42:23] Sarah: I think what people get scared because they, the tech is involved and they feel like, Okay, so now this is, you know, the techy part of the business. Yeah. Where nice. It's not, you can still be yourself in these emails and, and Yeah. [00:42:37] Even though you're talking to many people, you're still talking as if you were talking just to one [00:42:43] Teresa: person. I write every email as if I'm talking to one person. Yeah. And, and I personally reply to everyone that responds. Mm-hmm. And I ask them to respond. Mm-hmm. And whether that takes me 20 minutes or three days, I'm the one that responds. [00:42:58] And my team know that they [00:43:00] leave those emails alone because that, and again, I don't have a copywriter. Right. My emails, I write them and I joke that they're probably, they're not award-winning and there's gonna be typos in them. And, and kind of, I'm sorry, but I'm not, because it's like, that's not my zone of genius writing is not necessarily my zone of genius, however, The authenticity of it and the fact of, you want to hear from me so you are going to hear from me. [00:43:24] You are not going to hear from a copywriter who has relayed a story that I've told them. So again, treating it as an additional bit of content, you know, another way to communicate with your audience, but also having that two-way thing and asking them and, and including them in the decision, I think is great. [00:43:42] I do think though, once a month is not enough, nowhere near enough, because like if I said to someone post on social media once a month, and this is the analogy I always give when I get them in the course to go right, how often are you gonna email 'em? What day? And, and initially all of them would go probably once a month. [00:43:59] And then I say to [00:44:00] them, imagine just posting on Instagram 12 times a year. What do you think that would do for the business? Do you think that would mean you get good business? No, of course it wouldn't. And we need to look at emails in a similar way, so, again, it's more about what you're putting in the email than the frequency of the email. [00:44:17] Mm-hmm. . So yeah, so, so we do the sequence emails, we've got digress there. I digressed us. But we do the sequence emails and like I said, the first one is deliver the thing. The second one might be if they're brand new to you, it might be a who you are or normally. The second one for me is, okay, so you had this thing cuz you were struggling. [00:44:34] Have you seen this? So it might be, here's a podcast I did about it. Here's an article I wrote on it. Here's a video I've done on it, but it's helping them further. And then from that point you might introduce yourself, you might explain more about your, what you do, you might then, and some of my email sequences on email, four or five. [00:44:52] But again, you don't have to do this from day one. It gives 'em a video of something that's particularly. Pertinent to what they've downloaded or a [00:45:00] sneak peek into the membership because actually they downloaded a mindset thing and the membership has mindset calls in it. And then, because I have products at the end of it, I might go, if you're interested, actually you might wanna join the club or you might wanna have a look at the club. [00:45:13] And then my last email will say and, and it, this is only cause I'm leading into products that, or a service or whatever. If you are not, then you don't do this. But my last email says, you're not ready. No worries. So basically as well, and the automation is very cool, but I don't teach this. I can teach it to someone who asks, but this is not what I would tell you to get started with. [00:45:31] So for instance, in my funnel, in active campaign, at the end of every email, I have a section in the, in the process that says, did they sign up to the club? If they did, don't send them anything else. If they didn't send them this, did they sign up to the club? If they didn't, don't send them anything else. [00:45:47] If they did, if if they did, don't send 'em anything else. They didn't. And that's what I send them. No worries. That's fine. I see. And that's exactly the [00:45:54] Sarah: thing. You can't do it Cajabi like [00:45:56] Teresa: none of this is no, no, no, it's not right. No. [00:46:00] Yeah. You need a system. And I think, I think. , fairly confident. You can do an element of that in Malechi not Malechi Mailer light [00:46:09] I told you I'd get confused. Yeah, there is an element of that. You can do a mailer light, but you can't do that in Kajabi, which is why again, when switch back, I can afford it. I switched back. Yeah. But again, you know, even saying to at the end, no worries. I've offered you this thing. I think it could be cool, but you don't want it. [00:46:24] And because I very much believe in humane marketing, I don't do close and open on stuff unless it's a course, like build My List where I work with you along it, which means I obviously have to have an intake cuz we all start at the same point. But other than that, my membership is always open, so I just really nicely say at the end, no worries, I'm always here and now you're gonna start getting my regular emails, which, and I tell them what the deal is with the regular emails. [00:46:48] So, so those things. That kind of un onboarding is, is kinda key. So you need all those emails written, which they already are by this point, and then you put them into your system. So then you've got an automation, you've got a thank you page, [00:47:00] you've probably got a tag. And then the next thing we go in and do is probably set up the form again, depending on what system you're in. [00:47:06] So we set up the form first, because on a landing page, you're gonna need to put the form in it, but you can't set up the form without having stuff to link to it because it'll say, well, what do you want to do with this form? And if you haven't got a like, okay, once they filled in the form, go to this thank you page. [00:47:19] Or once they filled in the form, subscribe them to this automation. So that's why we're kind of working backwards and up. So then we do the form bit. And then once we've done the form bit, we then build the landing page. And then once we've done the landing page, all the social media posts are already written, already done. [00:47:36] So it should be as easy as. So then you'll have the link for your landing page. And then it should be as easy as, here's your social media post that you've already created. Shove the link in there when they click through to it. The rest should be absolutely fine. And then obviously we do an element of testing. [00:47:51] I test it, they test it, make sure everything looks right, reads right, and all that sort of good stuff. But yeah, it's not where the process that we go through as the [00:48:00] consumer is we see a social media post. We go through to a landing page, we put in a form, we then go to a thank you page. We then get an email. [00:48:09] We don't create it in the same process because that's not the process that's easy enough for us. Yeah. So, yeah. And I know it sounds big. It does [00:48:18] Sarah: sound right. Overwhelming when you hear it like that. Yeah. But it, it's like anything, it's definitely like Marie Felia would say it's figure outable and once you have figured it out the first time, you can just rinse and repeat. [00:48:32] That's it. The system and the process. And you will come up with different opt-ins and free. [00:48:37] Teresa: Yeah, and I had, and, and again, I promise you, I never came on here to go buy my thing. But had an amazing testimonial. The day I say testimony she just told me, but it was still amazing. One of my members bought Build My List cuz like I said, it's not included in the membership cause it's a very specific and it's followed me along. [00:48:53] So like I said, we'll literally go, has everybody done this now? Let me see it. Has it look yet great? Right once to the next thing. Because I know people need [00:49:00] that gain ability, but she had done the course the very first time I ran it and she actually hadn't been as present in the course as she wanted to because she was doing a tax return or something at the time and the timing just wasn't right for her. [00:49:13] And she actually got one of her team to go through and do the work, so. Mm-hmm. , they actually went in and did the stuff. and they did it and she obviously hadn't done it. And so then it comes a year later and she decides she needs a new lead magnet and cuz the other one had been performing well, but obviously it's nice to have a few, and again, I explain about, you know, why you would want different ones for different things. [00:49:35] And so she decided she wants a new one and she went back to the course and went through the lessons and came on one of my calls and was. I've done it, , I've just done it and, and like I literally just went back and, and did exactly what you said and I've done another one. And she was like, that's amazing. [00:49:53] And then she's doing another one. And it's like, that's the point, like by going through it with you like [00:50:00] that. And even when I'm talking about different systems, the way I try and explain, and obviously you know, you have different systems to choose from, but the way I try to explain it is if you understand what you are trying to do or what you need to do, even if you then go to a different system, you know, okay, I need a page or a landing page, which might be called a website on some things. [00:50:21] Or it might be called a site, or it might be called a page, or it might be called a landing page and I need some kind of form or opt-in or pop in, pop up. So again, where's that gonna be? And I need another page for a thank you page, and I need some kind of automation and I need something to trigger it. So even if you're moving and changing, The, like you said, the idea for me is I teach you the understanding of it and then you can rinse and repeat it. [00:50:44] Mm-hmm. , because, I dunno about you, Sarah. One of the things I found in the online space and, and talking of humane marketing and doing the right thing for our customers is, and one thing that I've been complimented on, which is lovely, is that I don't set my members [00:51:00] up on my students up to always need me. [00:51:02] Mm-hmm. , my aim is to give them the tools and the strategies and it's the empowerment for the empowerment Exactly. To do it themselves again. Yeah. Rather than, okay, I'm gonna give you so much and then, you know, if you want the rest, you're gonna have to come and do this, and do this and do this. Right. It. No, I am so over the moon and she just ha so happens to also be a member as well. [00:51:25] But even, and I, and funnily enough, when I was doing the challenge, I re-interviewed some of the past member some of the past students. And again, they said exactly the same. They were like, I did another one and I did another one. And the other thing that's really lovely actually is I have some marketers come to me and say, can I use it for clients? [00:51:41] And I'm like, if you are, you can come and learn the skill and learn the process and then offer that as a service. And then you can now be, I can create your opt-in, I can set up your email and absolutely fine. You can use my tools and my strategies and my stuff. That is fine if, as long as that's giving you another skill [00:52:00] and you are obviously not selling the corso, as long as you're using the things, that's fine. [00:52:04] And, but I love that. I love that we empower people to, to do those things so they don't have to come back to me and go, I'm gonna have to join again cuz I can't remember how to do it. [00:52:13] Sarah: Yeah, I, I just had my first group in the Humane Marketing Circle go through my book, the marketing, like we're human and they organized everything themselves. [00:52:24] So basically it's member organized and they got together, you know, amazing during three sessions, worked through my workbooks that are available for free. And so I'm like, this is exactly what we need. You know, we don't need more gurus. We need people to get empowered and then do it themselves. Just get the tools and then do it themselves. [00:52:46] And you are so right. And I think, yeah, this conversation here has been so helpful because people are like, Okay. I'm getting the big picture and I'm really getting the details and, and, and maybe they can just, you know, do it themselves now that, that [00:53:00] would [00:53:00] Teresa: be great. And for summits, right? More than enough on the challenge. [00:53:04] I had a number of people, in fact, a huge percentage of people that we talked about, you know, this is how you come up with an idea. These are sort of things that I consider and then they'd come to. , the coaching call I did alongside it. And then the next day they're like, I've created it. Yeah. And I'm like, that's amazing. [00:53:19] Awesome. Yeah. And then, and I had actually, and I'd never had this before, but I had two people actually within the five days create the thing and then they got bit stuck with the tech. Cuz obviously I can only go into so much on a challenge about that. But then they post in the group and I was like, have you changed up to that? [00:53:35] Do this to this? And they were like, I can't honestly believe you're helping me do this. Like Yeah. But you've come into the challenge trying to achieve something and you are working really hard to achieve it. Why wouldn't I help you to achieve it? Mm-hmm. Yes. I know I have a course that teaches all this, but you are so far ahead already. [00:53:51] Yeah. And I would've literally left you at the last hurdle. And, and [00:53:55] Sarah: basically they only needed that missing piece and Yeah. [00:53:58] Teresa: Yeah. And if I hadn. [00:54:00] Thought about them in the way I do and treat my audience the way I do. I'd been like, well that's fine cuz that's in the course. So if you wanna buy the course, it looks there to do that. [00:54:07] And it was like, no, this woman and the woman I was talking about, she has a young child. It was like an 18 month old and it was like, I know how difficult it was for you to turn up and go through the challenge because of how busy you are and managing the child and all this, and the fact that you've done all this. [00:54:23] and, and it was really early in the morning, and I don't, I normally, I get up and I have a morning routine and I don't look at my phone straight away. But for whatever reason, I sat in bed and I was looking at my phone and that message came up. So she'd obviously got up before a child or a child had woken her up or whatever, and gone back to sleep. [00:54:38] So she's messaging me and it was like, I don't know, six feet in the morning and I'm like, do this. And then she came back, I'm stuck on this. Try that. Okay, that works. Okay, you need to change this. And at the end of it, she was like, I can't believe. Like, but you've just done that. And it's, and like I said, why wouldn't I? [00:54:51] Mm-hmm. , you know, I'm setting people up to succeed, not to need me and buy my stuff if they don't need to. [00:54:57] Sarah: Yeah. Yeah. Ah, this [00:55:00] has been wonderful. Thank you so much for sharing so much wisdom and, and tackling the tech, because , I think, yeah, it really, people are gonna take a lot from that. If, if you would add one last tip in terms of, you know, maybe also the content, how to make it humane, you

ChatGPT has the world buzzing, with everyone both excited and terrified for the future. But now there's a new entrant into the AI sphere, GPTZero, an app built in a couple of weeks that can already detect when an AI-Model writes a piece of content. With the field quickly evolving, one thing is certain: AI is not going away. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/Rocketship Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That's a $200 savings! Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike is the founder and CEO of RedCircle, a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. By providing podcasters with the same tools as major publishers, RedCircle's technology enables podcasters to compete on an even playing field. To advance the audio advertising market for independent creators, Mike combines his technical training and experience in the podcasting sector. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​ Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients. For $29/month, ConvertKit's Creator Plan manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool AND Automated funnels & sequences Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit *** Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx *** My Recommended Resources - https://dannyozment.com/resources  

You've heard me describe the Ultimate Bundle™, but nothing gives you a better picture than hearing from people who use it daily in their business. You'll hear from four members of my Ultimate Bundle™ that represent a variety of different businesses, industries, and stages of growth to give you an idea of what you could expect out of the program.In this episode, you'll hear…What brought everyone to the Ultimate Bundle™ in the first placeEarly wins after putting their learnings into placeHow they feel about their business after using what they've learnedPractical uses for the Bundle components: templates, training, and communityIf you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Click here for a full tour & BTS of the Ultimate Bundle™Save your seat at my live legal training, “How to Legally Protect Your Online Business"Karin: Change Academy PRO membershipMya: Upgrade Your Instagram Account In Less Than 10 Minutes ChecklistChris: Free Career Training WorkshopAthena: Free Legit Fit planning ChecklistResources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I

This is the final installment of the Unstarving Musician websites for musician series. I decided to call this one "Everything Else." You can find links to the first four episodes in the series in the show notes for this episode at UnstaringMusician.com, episode 248. Choosing A Theme We'll begin with choosing a theme. Look for a theme with a design layout that supports your brand and vibe. The theme should be a fit with your music, while supporting your goals. Your theme needs to look good without compromising usability and simplicity.  The menu layout should be easy for visitors to navigate. A menu located at the top is always good, and locating it on the side is okay too. Sub menus should be easy to find. And it all needs to be easy to read. Not everyone has 20/20 vision! Your theme should allow for easy content creation and layout And it should be or have:  Easy to customize A responsive design (mobile friendly) Updated regularly Features you need Good ratings and reviews An active support team Optimized for search (SEO) A popular theme provider for WordPress is themeforest.net. I encourage you to also consider a Wordpress core themes, if you do in fact choose Wordpress as a platform. Site Content Homepage content is arguably the most important, as it will be your most visited page. Begin by defining your purpose. The objective of the copy should support the goals of your music business. Example goals include: Sell merch or services Build traffic to increase revenue Attract new fans Generate leads Attract subscribers and build a community Understand Your Target Audience As you write copy, consider that it should hook prospective fans and supporters. You want to get into their mindset by thinking about these questions. Who are the people coming to your site? Are they fans, supporters, venues, talent buyers, venues? What problems do they want to solve? What search terms would they use to find music sites like yours? By writing in the ways that your visitors speak and search, you can start building up a relationship of trust. If you answer their specific questions or solve their problem, they may become your loyal audience.  Know Your Competitors In the musician world, knowing your competitors can be thought of as “know your peers.” See what other artists in and around your genre are doing, and take note of what appears to be working for them. Borrow ideas and find inspiration in knowing your competition and peers. Lessons from the business world Search your main genre, product, service, or topic in Google. Discover which sites are ranking, and investigate what they are doing. What is the primary thing they offer? And how are they offering it? What type of content do they use on their main pages (success stories, videos, statistics)? What audience are they targeting?  Hook Your Readers from the First Line You have 15 seconds or less to capture your site visitor's interest. If you manage to do this this, your next challenge is to get them to stay on the site. You can start your copy with some exciting news or data, a one-sentence story or a question. Make sure people are hungry for more content after reading your site introduction.  Make Your Copy Scannable Your site layout is important. Most people skim read, so ensure that the text is easily scannable for them. Include headers, bulleted and numbered lists, descriptive subheadings and white space between paragraphs.  Help Readers Navigate There are multiple ways that audiences find web content. It could be from a post shared on social media, via links on other websites, via a marketing email or through a search engine results page.  People who find out about your website might not be that familiar with your brand or music, but they will appreciate a website that's clear in what it offers. Use relevant links for further details in your copy. Prominently display links to your social media accounts on your website to create connection between your brand and site visitors. I recommend including social links on every page of your website, or at least on your home, contact and about pages. People may leave your site, but they may become your social media followers and return to the site later. Talk to Readers as You Would a Friend Create a bond between your brand and the client using techniques like these: Use an active voice sentence structure like “You can book us for your private event” instead of “Our band can be booked for private events.” The passive voice is relevant when you want to sound more formal; in other cases, use the active voice to sound more personal. Address your readers directly with “you," “we” to speak from the point of view of a company (or band), and “I” for an individual voice. Write in Layman's Terms Keep your copy concise and simple. Research from The Literacy Project (sadly) tells us that the average American reads at 7th to 8th-grade level. By using simple language, you're more likely to help readers understand and remember more of what they read on your site. Use short sentences to help communicate your message clearly. Limit the use of adverbs and adjectives to keep sentences short and snappy. Avoid industry jargon.  Not all readers are experts, so replace professional terminology with simpler alternatives and use hyperlinks to other articles to provide additional information. Proof read your copy to avoid spelling and grammatical errors. Encourage Readers with a Call-To-Action (CTA) The purpose of your web copy is to encourage some kind of action. Perhaps you want visitors to make a purchase, subscribe or join your mailing list. By including a clear call to action using words like “Join,” “Sign Up,” “Get a Call,” “Subscribe,” “Watch,” and “Learn More” you can help to initiate the desired action.  Demonstrate that your CTA is worth it. A good strategy is to include some proof to back up statements you have made about your products or services. This might be through success stories, original research data, customer testimonials, press releases, awards, a relevant expert's biography, or partnerships. Your site visitors and subscribers will also appreciate freebies like free music downloads or some type of useful and hard to find information. Add Visuals People remember only 20% of what they read, but 80% of what they see and do. You can help site visitors process info by including infographics, pictures, graphs or videos in your copy. This will also help grab their attention.  Optimize for Search Engines You aim to produce copy which will be valuable to site visitors and help them to make decisions. Here are some need-to-know basics of SEO (search engine optimization). Include keywords in headlines and sub-headers Add your primary keyword to the title and H1 (primary heading) Included 5-10 additional keywords to subheadings and body text Include metadata by describing specific images, links and pages in 1-2 sentences Make your URLs readable to help your readers to understand what's inside the page Add relevant and helpful links to encourage visitors to stay on your website Optimize your visual content by adding alt tags to images and by resizing them  Keep Your Website Fresh and Up to Date Refresh your content from regularly by adding new relevant information Monitor the performance of your copy. Underperforming copy may need more examples, tips, and practical details. Repurpose your content by trying different formats, such as video  and incorporating it into your website. Optimize internal linking. Add links pointing to new articles and blog posts with related topics Core Elements Recap & Reminders These are core elements that should be part of your site content. Logo Header image Artist bio Mailing list sign-up form Music samples Professional photo(s) Video News & upcoming shows Social media icons Ways for fans to support you (i.e. tips, subscription, purchases, etc.) Add an online store A well organized navigation menu Email Forms & Incentives “Email remains an essential way to communicate with your most invested fans.  Grow your list of contacts by adding a sign-up form to your Home and Contact pages. Make sure to collect those emails as a concrete way to reach people with your newsletters.”  – Bandzoogle “The most successful musicians have learned that email marketing is one of the most valuable tools a musician or band can have.” –ConvertKit First, start a list. If you've been collecting emails at shows or for venues, use them. Start with a spreadsheet, as they can be easily uploaded to any email service. Your fans want to connect with you. If someone joins your email list, they're officially super fans. They want to hear from you. They didn't sign up to hate your or delete your emails. :) They might not know they're super fans until you give them a reason to subscribe.  Ways to get fans to join your email list Trade a free song for their email address Offer a one-time discount on merch Add a pop-up form to your website with an offer to send a discount code for your online store Have email list exclusives like ticket pre-sales Always make big announcements to your email subscribers first   Email is an owned—not rented—relationship The fans you have on your social media profiles are essentially rentals. Social media companies can and will completely throttle your reach, requiring you to pay to get posts in front of your fans' eyes. The bigger your following gets, the smaller percentage of fans who see your posts–unless you pay to boost them. Compare this to email marketing. Every time you send an email to someone's list, you're almost guaranteed that they will get that email in their inbox. Unlike social marketing, email marketing lets you own the relationship with your audience.  It's easier than ever to use email marketing software. These days, email providers like ConvertKit make every element of email marketing—from getting new subscribers to converting sales relatively easy. For example, if you wanted to only send emails to certain geographic regions, you used to have to create spreadsheets and lists with different subscribers. Not anymore. Email service providers include geo-data, giving you a better idea of where your subscribers are actually located. If you're into automating things (and you should be), you can now automate an album release cycle with the click of a button. Automation takes something that's a huge process—like promoting an album before its release date—and automates a huge chunk of the work for you. Totally worth the time investment to set up. Your email list offers revenue opportunities Here are some ways to make money through your email list. Tips If you're still recording your album and don't yet have merch to sell, you can still make money via tips. You can use a third-party service like Buy Me a Coffee, Venmo, or CashApp. Or you can ask your fans to send tips directly through ConvertKit's Tip Jar. You can add a tip jar wherever you want to collect tips from fans. Here are a few ideas:  • Social media profiles and bios  • Email footers  • Website pop-ups or animation  • Link page feature  Record and merch sales Your email list should be part of your album release strategy, but you needn't stop promoting your record once it's out. You can continue to promote your album through your email list—even selling digital copies directly through ConvertKit. Fan club subscriptions You can create fan club subscriptions with Bandzoogle or ConvertKit. Fan clubs are a tried-and-true method of wrangling your biggest supporters to not only support you regularly, but also build a long-lasting relationship with them. Through digital subscriptions, you can set multiple tiers with different support levels, much like Patreon. Ticket sales Ticket sales are where having a big email list really helps. If you have a large and diverse email list on a service like ConverKit, you most likely have useful geo-data. This means that when fans open your emails, you'll have a good idea of their location, meaning you can send them emails tailored to the shows closest to them without giving the rest of your list a case of FOMO.  Raise money to record your album These days, bands can go directly to their fans to crowdfund their albums, and you can do the same on Bandzoogle, ConvertKit and many other platforms. Selling Music Merch and More If you have the right product, you can create significant additional income. Start creating products by first developing your brand identity. Do your best to create strong brand identity that provides a unique way of identifying with fans.  When brainstorming merch concepts, think about:  • What are you trying to communicate through your merch?  • What do you want people to remember about it?  • How do you want your fans to feel when wearing, using or displaying it?  Create high-quality merch by ensuring your photos, designs and marketing are up to date and on brand. Your merch company can likely provide some high-quality photos for use these on your site. I can't stress enough the important of making your merch look high-quality and professional. Printful is one company that helps artists design, print and ship merch and they integrate will with Bandzoogle and Wordpress. They have on-demand service, so that you only pay when you have orders. Printful can also print and ship everything under your artist brand with custom labels and other branding options.  Look to other artists for inspiration on how to promote your merchandise, and make your merch accessible to your fans. Merch doesn't need to start and end with tees and hoodies. Be creative and culturally relevant. It's not all about profit. Do your best to produce things that are relevant to your audience. Set Up Shop Choose an eCommerce platform that suits your niche, and build your merch store. Your e-commerce options include Shopify, Woocommerce for Wordpress, Bandzoogle, Bandcamp, ConvertKit and more. Link your store to your social media. Link your merch on your streaming profile (e.g. Spotify profile). Some streaming services allow you to sell merchandise directly to fans. SEO (Search Engine Optimization) This is a big topic, so try not to get overwhelmed. Just take this part, one bite at a time. Research keywords, such as popular artists or hits, that fans might use to search for your music. After finding the keywords, use them in the metadata on your website and content. Include synonyms of the keywords to cover the variety of search terms that your fans are likely to use. You can use tools like Google analytics and Spotify for artists to prime your content.  Optimize your website  • Meta descriptions help internet users to get an idea of the type of music you create.  • Title tags are the headlines that the search engine will find when users search for content.  • Headers are titles that separate different sections of a post on your website. Update your website frequently, as Google crawlers prioritize unique content when ranking webpages. This could include posting snippets on different issues and linking to new songs on YouTube. Use a reputable website hosting company. This will help your site speed. The hosting company you choose should guarantee 99.9% uptime. Enhance fan engagement Keyword optimization should involve creating content that enhances fan engagement.  One way of doing this is by updating your site with the latest and greatest content related to your brand. Create new pages for every event and new music releases. Your site should be optimized for all searches related to events and music. Optimize for mobile–this is important! The good news is that most platforms handle the heavy lifting in this area. Just make sure that all the content can load quickly on mobile devices.  Create Backlinks Backlink is an SEO term, and is a powerful way of improving the rankings of your site. You can generate backlinks by making guest posts on popular music sites and by soliciting mentions from social media, YouTubers and even venues where you perform. One strategy I use for this podcast is asking guests to link to their episode and embed their episode on their website. Create a YouTube channel YouTube is second only  to Google in terms of search queries, so it helps to have a strong presence on this channel. A YouTube channel will attract fans to your curated content and direct them to your affiliated sites. YouTube has tools to help you optimize your channel. Create YouTube playlists. Google favors channels with playlists. SEO music marketing is a long-term commitment. Digital marketing for musicians can be a daunting task. Take it one bite at a time, and you can always hire a digital marketing agency to optimize your content.   Launch The key to a successful and effective launch is to get the word out so people know about it! Here are five website launch announcement ideas: Announcing your launch date and time on social media  • A countdown is a great hype element!  • Give your followers plenty of notice, so they can plan on joining the party!   • Give fans and followers behind-the-scenes images and sneak peeks  • Create buzz by sharing photos and teasers about the new website Share details about the process and plant seeds about the launch long before you release specific details. Invite your followers to stay tuned for announcements.  Keep the conversation going and generate as much hype and anticipation as possible before your site goes live. Another great way is to create hype and engagement is to send people to your site before launching, with a coming soon page that captures their emails and creates intrigue. This is also a great spot to have a countdown clock. A coming soon page will also help by giving you a way to bring attention to it on your social channels, while ensuring everything is still private until launch day. Blog about it and have a freebie or giveaway Launching your new website is not only about teasing, but also creating valuable content, and a freebie is a great addition to your launch and get people interacting with your content. You can create a blog post about your new website launch (really tell the story of the process) and have a freebie or giveaway as an add-on to get people on board with following you and not just visiting for the launch to never come back. You can also use this opportunity to promote products that you plan to release when your site is live!  Send an email to past venues and customers Reach out to past venues and customers to let them know about the new website and all the cool stuff you have planned with it. They're likely to appreciate the update. You might even renew a relationship in the process. If any of these people are influencers or have complimentary audiences, you can ask them to share the news of your website launch.  Continuity and Maintenance Websites require fresh content. The also require maintenance. These facts are important to search-ability and user experience of your website. Fortunately, the maintenance part can be greatly automated. Most hosting platforms offer full automation of site maintenance. The primary facets of maintenance and continuity are security, software updates, backups and link checking. There are other nuances, but these are among core areas that you should pay close attention. Maintenance on a self-hosted Wordpress site will require more hands on planning than if you use a platform like Bandzoogle or Squarespace.  Content requires you, the creator. Sometimes this can feel unfortunate, but then again you are a creator. :) The key to consistent content creation is planning, and the best tool I can think of for this is a content calendar. I use a Google sheet and Trello recommend for this. However you do it, it's important that you have a means of capturing ideas and planning out your content.  Planning can include drafting social posts, scheduling music release content and outlining articles. When it comes to capturing ideas, you can do this in a physical notebook or on your phone. What you don't want to do is come up with a great idea during a walk or in the middle of the night, only to forget the idea. So write it down! Or dictate it with your phones voice recorder. You can add it to your content calendar later. The best advice I can offer here is to NOT launch it and forget it. Nothing good will come of that. Have questions about any of this. Feel free to contact me. Find all my contact details here. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support. This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career. Music Marketing Method was created by my good friend Lynz Crichton. I'm in the program and I'm learning tons! I'm growing my fan base and learning about many ways that I'll be earning money in the new year. It's also helping me grow this podcast. How cool is that? To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing. This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com. It's free and you can unsubscribe at anytime. Mentions and Related Episodes Choosing A Website Selecting the perfect theme Building the perfect homepage for your band website Band website complete checklist Writing awesome website content Email marketing for musicians Musicians email marketing with ConvertKit Guide to merch for music artists Selling merch Bandzoogle's guide to selling band  merch 10 SEO tips for musicians 6 ways to promote your music SEO for musicians SEO checklist Successful website launch ideas Trello ThemeForest Bandzoogle  Printful ConverKit Why Do I Need A Musician Website? (Ep 237) Free vs Paid Hosting For Musician Websites (Ep 239) Choosing A Domain For Your Musician Website (Ep 241) Choosing A Platform For Your Musician Website (Ep 242) Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals. Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube

Last week, reviewed our predictions from 2022 and how they faired. This week, we're going to look forward to 2023 and make predictions about the next year in tech. Will layoffs in the tech industry continue? And how will Bitcoin do in 2023? All that on more on this week's Rocketship.fm. This podcast is brought to you by: Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/Rocketship Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That's a $200 savings! Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Sam's Sidebar, my weekly Q&A where I tackle your essential legal questions about starting and growing your legally-protected online business! Today, we're talking about whether or not business insurance is really worth it — and why.In this episode, you'll hear…Whether business insurance is worth itThe kinds of business insurance availableHow to pick the type of insurance right for youWhy it's so worthwhile Click here to find the full show notes and transcript for this episode.RESOURCES:Submit your legal question for an upcoming episode of On Your TermsTM: https://samvanderwielen.typeform.com/to/UiUT1dEASign up for my 2x weekly emails here (and be the first to hear about my next live training): https://www.samvanderwielen.com/easy-emails/Resources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn't practice law and can't give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn't legal advice and isn't intended to be. The info you hear here isn't a substitute for seeking legal advice from your own attorney.AFFILIATE LINKS: Some of the links we share here may be affiliate links, which means we may make a small financial reward for referring you, without any cost difference to you. You're not obligated to use these links, but it does help us to share resources. Thank you for supporting our business!

It's that time of year when I collate all of my favourite tools and apps into a handy guide (which you can download for free so check out the links below). In today's episode, I am going to talk you through my favourite tools and explain why they made my top 15 list. I spent loads of time researching and playing with tools and I'm sharing my top 15 so you don't have to waste any time looking for best-to-breed tools and apps to help you run your business. Time Stamp [00:55] Let's remove distractions and save time chasing shiny new objects. To help you achieve this I have put together my favourite tools and apps that support me to run my business to help you get laser focused in 2023. [02:00] Kartra - the all-in-one platform that supports me in running my business [04:30] WebinarJam and Everwebinar - to help you run live and on-demand webinars [06:00] Loom - cloud-based video - to help you build more engagement with your audience [07:12] FinalCutPro for more professional video editing software (with a steep learning curve!) [08:00] Canva - for creating designs such as social media posts, YouTube Thumbnails, PDFs etc. [08:50] ConvertKit for email automation/marketing [10:00] Waalaxy for LinkedIn automation [11:02] ReMarkable2 - eInk paper tablet to become paper-free.  [12:20] Toby - Chrome app to organise my most frequently used websites/tabs [13:07] Amazing Marvin - for daily, weekly, and monthly planning [14:24] AddEvent - to make adding calendar bookings to your diary very simple [14:58] ASANA - project management tool [15:27] Thrive Architect for WordPress website management and design [16:20] SurferSEO - for SEO improvement advice for non-techies [16:57] Honourable mentions: Zoom, Google Drive, Xero [17:10] My top 5 tools from my 2023 list Quotations “Do you want to buy best-of-breed products or an all-in-one platform?” - Rob Da Costa “My reMarkable2 is a great example of a product doing just one thing but doing it really well.” - Rob Da Costa “The tools you use in your business should be seamless and help you run your business more effectively.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Download your free tools & apps guideKartraWebinarJamEverWebinarLoomFinalCutProCanvaConvertKitWaalaxyReMarkable2TobyAmazing MarvinAddEventASANAThrive ArchitectSurferSEO

Happy New Year! We look back at our 2022 predictions and measure how we did against the reality that 2022 brought. We'll dig into how 2022 faired for Web3, NFTs, quantum computing, SPACs, IPOs, and more in this special new years episode of Rocketship.fm. This podcast is brought to you by: Accelevents: Sign up for a free trial of Accelevents today. Zapier: Try Zapier for free today at zapier.com/Rocketship Shopify: Start selling on Shopify today. Go to Shopify.com/Rocketship now. Felix Gray: To get the best blue light glasses on the market, go to Felixgrayglasses.com/Rocketship Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That's a $200 savings! Drata: Listeners can get 10% off by visiting drata.com/partner/rocketship Rocketship is brought to you by The Podglomerate. *** Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

When we don't know what we don't know, we tend to build stuff up in our head. That's especially true when it comes to legally protecting your online business. Let's slow down the conversation and stop the overwhelm. Whether you're concerned you haven't done enough or you simply don't know what to do first, I'm going to break things down and share my layered legal approach to getting your basics covered.In this episode, you'll hear…The three foundations of legal protectionHow to get out of analysis paralysis and start moving forwardLayering on legal protection as your business growsClick here to find the full show notes and transcript for this episode.RESOURCES:Easy Email List Sign-Up: https://www.samvanderwielen.com/easy-emails/What's inside the Bundle video walkthrough: https://www.loom.com/embed/ad4bbbb112ec48f49a013e269f565230 Episode 81. Do You Really Believe In Your Business? (You're Not Alone)Download my free Legally Legit Checklist so you can self-assess how to legally protect your businessResources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn't practice law and can't give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn't legal advice and isn't intended to be. The info you hear here isn't a substitute for seeking legal advice from your own attorney.AFFILIATE LINKS: Some

Welcome back to Sam's Sidebar, my weekly Q&A where I tackle your essential legal questions about growing and protecting your online business! We're talking all about what you need to do — at least officially — to legally protect your online business so you have the peace of mind you need to move forward. In this episode, you'll hear…How to know when your business has enough legal protectionThe basic foundations of legit legal protectionAddressing new legal opportunities as they come upClick here to find the full show notes and transcript for this episode.RESOURCES:Free resource: Legally Legit Checklist: https://www.samvanderwielen.com/legally-legit-checklist/Submit your legal question for an upcoming episode of On Your Terms: https://samvanderwielen.typeform.com/to/UiUT1dEASign up for my 2x emails here (and be the first to hear about my next live training): https://www.samvanderwielen.com/easy-emails/Resources & Links:If you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.Follow us on social media: Sam on Instagram, Facebook, On Your Terms on Instagram Subscribe and follow on all podcast platforms and activate notifications for new episodesKajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it's my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn't practice law and can't give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn't legal advice and isn't intended to be. The info you hear here isn't a substitute for seeking legal advice from your own attorney.AFFILIATE LINKS: Some of the links we share here may be affiliate links, which means we may make a small financial reward for referring you, without any cost difference to you. You're not obligated to use...