Podcasts about growth machine

The Disconnect: Power, Politics and the Texas Blackout is back for a third season, and Growth Machine host Audrey McGlinchy will be co-hosting some of the episodes with Mose Buschele. In this season of The Disconnect: Power, Politics and the Texas Blackout, the podcast explores the history of oil and gas regulation, how the industry […] The post Introducing Season 3 of The Disconnect: Power, Politics and the Texas Blackout appeared first on KUT & KUTX Studios -- Podcasts.

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. How do you scale a business to 8-figures and beyond? In this episode of Beyond A Million, Brad sits down with real estate investor and serial entrepreneur Jack Bosch, who shares his secret growth weapon: community. In our insightful interview, Jack reveals how building trust and fostering authentic relationships with customers transformed his businesses.  Additionally, we also dive deep into his coaching business, his land flipping business, and his personal real estate portfolio.  Tune in and transform your community into a powerful business growth machine!  — Key Takeaways: 00:00:00 Intro  00:01:37 Real estate investing and education  00:04:37 Focusing on building a community the right way  00:17:24 Launching a Facebook community  00:21:38 Building a sales team and social selling 00:29:00 Handling fraud and maintaining emotional control  00:38:43 Establishing core values and building a strong team 00:48:46 Multifamily, flipping, and long-term wealth  01:01:37 Syndications vs. personal investing  01:06:28 Outro — Additional Resources:

Can you transform your legal practice into a thriving success story while staying true to your values? On this episode of Great Practice, Great Life, join us as we uncover the secrets of effective marketing with Steve's partners, Mark Powers and Shawn McNalis. We navigate the intricate marketing landscape for small and solo law firms, emphasizing the crucial blend of traditional and digital strategies. With our “pyramid of marketing effectiveness,” discover how to harness the power of personal interactions to build trust and complement them with digital tools to amplify your reach. We offer a blueprint for attorneys eager to balance professional success with personal fulfillment by aligning their marketing efforts with their core values. Referral marketing holds a timeless charm, yet many professionals shy away from it. We explore why face-to-face interactions can be more lucrative than relying solely on digital strategies and why combining both is key to cultivating lasting client relationships. Learn to step into marketing comfortably, choosing familiar settings and crafting scripts that ease you into these essential conversations. We share practical tips to overcome the fear of self-promotion, turning networking into an enjoyable and rewarding experience. Build confidence and make impactful connections, focusing on integrating old-school techniques with modern approaches. We dissect the evolution from static brochures to dynamic lead-generation platforms and the influence of online reviews on a firm's reputation. As we delve into making effective referral requests, our conversation highlights how even a simple request can dramatically boost your business. By fostering a culture of genuine interaction and understanding your target audience, you can move from being a good attorney to a great rainmaker. This episode is a comprehensive guide, bridging traditional wisdom with modern tactics to empower ethical lawyers to safeguard clients and thrive in their practices. In this episode, you will hear: Integration of traditional and digital marketing strategies for law firms Emphasis on the importance and effectiveness of referral-based marketing Exploration of creating comfortable and strategic environments for marketing Guidance on utilizing online marketing tools and platforms effectively Discussion on the significance of online reviews and managing client feedback Insights into crafting effective referral requests in a professional setting Advice on establishing marketing habits to enhance business growth Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: How Good Attorneys Become Great Rainmakers: A Breakthrough Referral Marketing Process by Mark Powers and Shawn McNalis: atticusadvantage.com/books Episode 095: Building a Dream: A Trial Lawyer's Success with Social Media and Referral Marketing with Eric Rosen: atticusadvantage.com/episode095 DISC Assessment: atticusadvantage.com/disc-assessment Groundhog Day – Ned Ryerson Scene: www.youtube.com/watch?v=XqSYC_vwhDg The Path to a Great Practice & Great Life: atticusadvantage.mykajabi.com/the-path-to-a-great-practice-and-great-life-workshop-landing Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

MEHscapology: How to turn your "carbon copy" B2B company into a growth machine with differentiation, positioning and un-turn-downable offers by Matt Hodkinson Amazon.com Totalgrowthownership.com So many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire. In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience. Packed with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business. About the author Matt Hodkinson is Founder and Chief MEHscapologist at TGO (Total Growth Ownership). Matt has worked directly with more than 250 consultancies, managed service partners, and other B2B organisations over the past 13+ years, helping them to find their “unordinary” and realise their marketing potential, without the need to become a high-volume content production outfit. He lives in Surrey, UK, with his “out of his league” wife and two incredible daughters.

Raman Malik is the Head of Growth at Perplexity where he is responsible for growth marketing, onboarding, activation, retention, and monetisation. Prior to Perplexity, Raman, was an early member of the growth team at Lyft and joined Perplexity earlier this year after his own startup journey.  In Today's Episode with Perplexity's Head of Growth:  1. Inside the Perplexity Growth Machine: What have been the single biggest needle movers in the growth of Perplexity? What has not worked? What have they learned from that? How have partnerships driven growth? Lessons on what makes a good vs bad partnership? Why does Raman think paid acquisition is a drug and Perplexity do not do it? How does Raman advise other founders when it comes to paid acquisition? 2. Acquisition, Retention, Churn: Mastering the Basics: Why does Raman think that brand marketing is BS? When does it become more important? What are the simplest things startups and product teams can do to drive retention up? How do Perplexity count an “engaged user”? What metric suggests they have a retained user? What is the good, the bad and the ugly when it comes to A/B tests? 3. How Perplexity Built a Growth Machine: Why does Raman advise all founders to hire more former founders? How does the way you manage founders turned employees differ from employees who have never been founders? What is the must under appreciated growth channel today that has worked for Perplexity? What growth channel has been the biggest flop for Perplexity? What did Raman learn from losing money on the channel?

Brice Maurin a créé la plus belle des machines : La Growth Machine ! A la tête d'un superbe logiciel SaaS et d'une équipe d'une trentaine de talents, Brice a bootstrapé son entreprise pour atteindre plusieurs millions d'euros d'ARR et aidé des dizaines de milliers d'utilisateurs dans leurs challenges quotidiens liés à la prospection de qualité. En écoutant cet épisode, vous comprendrez les meilleures pratiques et découvrirez une boîte à très fort potentiel !

Neste episódio do GrowthCast, discutimos como montar um processo de onboarding que realmente gera resultados, com Lucas Gaspar, especialista em vendas e treinamento na Growth Machine. Exploramos a importância de um onboarding bem estruturado para integrar novos colaboradores, desde a área de vendas até o marketing, garantindo que todos estejam alinhados e prontos para performar. Entenda como o onboarding pode ser a chave para aumentar a performance da sua equipe e reduzir o turnover, criando uma cultura forte e produtiva. Descubra também dicas práticas para melhorar a integração dos seus colaboradores e transformar o seu time. Host e Co-Host: Thiago Reis e Leonardo Alexandre. Convidado: Lucas Gaspar.

Neste episódio do GrowthCast, discutimos como montar um processo de onboarding que realmente gera resultados, com Lucas Gaspar, especialista em vendas e treinamento na Growth Machine. Exploramos a importância de um onboarding bem estruturado para integrar novos colaboradores, desde a área de vendas até o marketing, garantindo que todos estejam alinhados e prontos para performar. Entenda como o onboarding pode ser a chave para aumentar a performance da sua equipe e reduzir o turnover, criando uma cultura forte e produtiva. Descubra também dicas práticas para melhorar a integração dos seus colaboradores e transformar o seu time. Host e Co-Host: Thiago Reis e Leonardo Alexandre. Convidado: Lucas Gaspar.

Neste episódio do GrowthCast, discutimos como montar um processo de onboarding que realmente gera resultados, com Lucas Gaspar, especialista em vendas e treinamento na Growth Machine. Exploramos a importância de um onboarding bem estruturado para integrar novos colaboradores, desde a área de vendas até o marketing, garantindo que todos estejam alinhados e prontos para performar. Entenda como o onboarding pode ser a chave para aumentar a performance da sua equipe e reduzir o turnover, criando uma cultura forte e produtiva. Descubra também dicas práticas para melhorar a integração dos seus colaboradores e transformar o seu time. Host e Co-Host: Thiago Reis e Leonardo Alexandre.Convidado: Lucas Gaspar.

Neste episódio do GrowthCast, discutimos como montar um processo de onboarding que realmente gera resultados, com Lucas Gaspar, especialista em vendas e treinamento na Growth Machine. Exploramos a importância de um onboarding bem estruturado para integrar novos colaboradores, desde a área de vendas até o marketing, garantindo que todos estejam alinhados e prontos para performar. Entenda como o onboarding pode ser a chave para aumentar a performance da sua equipe e reduzir o turnover, criando uma cultura forte e produtiva. Descubra também dicas práticas para melhorar a integração dos seus colaboradores e transformar o seu time. Host e Co-Host: Thiago Reis e Leonardo Alexandre.Convidado: Lucas Gaspar.

In this episode of RIA+, Emigrant's Mark Bruno goes "under the hood" of Pure Financial - one of the most sophisticated and strategic RIAs in the industry. Mark talks with Joe Anderson, President and CEO of Pure, and Jason Carver, Managing Partner and CFO. They dive deep into the growth story of Pure, which now has over $6 billion in assets and is exponentially outpacing the growth rates of its peers. They explore Pure's market focus and business model, its innovative content strategy - and how Pure is making investments in marketing and business development that will drive growth for years. 

Pour l'épisode de cette semaine, je reçois Brice Maurin, le CEO de La Growth Machine. La Growth Machine, souvent appelée LGM, est une solution de sales automation pionnière dans le multicanal, permettant aux utilisateurs de prospecter en changeant de canal en fonction des interactions, que ce soit sur LinkedIn, par email, ou même via des messages sur Twitter. Au cours de cet épisode, nous avons exploré le parcours de Brice, de ses débuts en tant que fondateur de l'agence de growth hacking deux.io à la création de La Growth Machine. Brice nous raconte comment ses expériences en marketing et en tech l'ont conduit à inventer des stratégies de prospection innovantes et efficaces. Nous avons discuté des défis et des opportunités de la sales automation multicanale, des stratégies pour sécuriser les comptes LinkedIn tout en automatisant les processus, et de l'importance de l'itération et des tests dans le growth hacking. Brice partage également ses conseils pour les entrepreneurs qui débutent dans la prospection. Vous pouvez suivre Brice sur LinkedIn et découvrir plus d'informations sur La Growth Machine ici. Bonne écoute ! _____ Mentionnés pendant l'épisode : Deux.io La Growth Machine FullEnrich The Automatic Customer par John Warrillow _____ Pour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) : Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

Is cold calling a dead end? Tune in and see how data can revitalize your outreach. Guests Rylan Folts and Sam Kendree of WealthFeed join us to discuss using real-time data to pinpoint the best leads to call and spark genuine conversations that lead to valuable meetings. We also debate the usefulness of “match and mirror” tactics, and we reveal the real obstacle that keeps sales professionals from cold-call success. Interested in our free touchpoint calendar? Click here to learn more https://remindermedia.com/printables/stephen-touchpoint-plan/ Connect | Resources ·      Websites -   wealthfeed.com -   catalyzeai.com ·      FREE webinars -   Unlocking Organic Growth: A Blueprint for Advisors to Automate a Growth Machine with Money-in-Motion Data and Direct Mail -   An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market ·      FREE e-book: Guide to Cold Calling Visit our Resource Library for free resources, including additional e-books, printables, and lead magnets to attract new leads. Have a question you'd like us to answer? Send us an email at podcast@remindermedia or shoot us a DM on Instagram @staypaidpodcast.

Nat Eliason began as a successful marketer and the founder of Growth Machine before turning to writing full-time. He recently published "Crypto Confidential," an unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan is an accomplished executive in the mobile gaming industry, with over a decade of experience at companies such as N3TWORK, NaturalMotion, Zynga and Machine Zone. Throughout his career, he's consistently driven revenue growth, developed innovative technology platforms, generating over $1B in enterprise value. Over the course of the last decade, he's deployed over $1B in user acquisition,  worked with world-class IP, and raised several rounds of VC financing.   Matt and Dan discuss: Company culture as a critical component to a business's success How live operations enhance player retention in gaming Gamification principles that can be applied to non-gaming industries to drive performance The limits of automation and generative tools in find new creative concepts   Chapters (0:00) Cultivating Company Culture and Gamification in Mobile Gaming (3:47) Optimizing Team Performance Through Strategic Prioritization and Data-Driven Insights (7:45) Intrinsic Motivation and Psychological Safety in High Performing Teams (10:10) Fostering Psychological Safety and Embracing Constructive Conflict (15:13) Valuing Lifelong Learning in Potential Employees (17:57) Optimizing Team Dynamics and Culture in Organizations (21:42) Evolving Company Culture and the Impact of Live Operations in Gaming (25:10) The Evolution of Free-to-Play Mobile Gaming (28:00) Gacha Gaming Mechanics and Their Cultural Impact (29:04) Harnessing Game Dynamics to Drive Engagement and Sales (31:58) Gamification Strategies in Live Operations and User Engagement (37:25) Designing Game Systems for Diverse Player Archetypes (39:19) Tailoring SaaS Products to Diverse Customer Profiles (43:29) Evolution of Creative Production and Automation in Gaming (46:59) Combatting Ad Fatigue in High-Scale Marketing Campaigns (51:20) Aligning Marketing, Product, and Sales Strategies for Success (53:47) Cultivating Company Culture to Minimize Friction and Empower Execution (58:07) Innovative Decentralized Technology Development in Gaming (1:00:35) The Evolution and Future of Game Distribution (1:03:30) Revolutionizing Interactive Gaming with AI and Real-World Elements (1:04:28) Redefining Interactive Gaming for the Next Generation (1:07:51) Discussing the Cult Classic 'Brain Scan' (1:09:00) Gaming and Performance: Promises and Expectations   Link to Transcript

VENDA MAIS E MELHOR - Tudo que você precisa saber para ganhar mais dinheiro com Thiago Reis, referência quando o assunto é vendas, seja ela presencial ou online! Com o domínio de diversas técnicas sobre construção de processos de vendas eficientes, previsibilidade de resultados, segurança de retorno do investimento nas estratégias de venda da empresa, estruturação de time de vendas de alta performance e redução de perdas de tempo com negociações que não darão retorno sua empresa , a Growth Machine se tornou uma aceleradora de vendas criada com o objetivo de aprimorar seus processos de prospecção de clientes e de vendas! Com o objetivo de trazer o melhor conteúdo para você os hosts Dom Barros e Carol Viudes, e nosso convidado compartilham suas estratégias e segredos para alcançar resultados excepcionais no mundo das vendas. Prepare-se para ser inspirado e motivado, enquanto exploramos a importância de compreender as motivações dos clientes e superar os desafios de estabelecer metas de vendas ambiciosas.

If you're curious about how to become a follower of Jesus, visit: https://MorningMindsetMedia.com/MeetJesus (this is an EXTERNAL resource, not owned by the Morning Mindset. Please do not leave messages for Carey there. See below for contact info).   ⇒ BECOME A MONTHLY PARTNER: (not tax-deductible) You can find out how to become a monthly partner including how to receive your "thank you" gift - our bonus podcast called "Digging Deeper." God t: https://mm-gfk-partners.supercast.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TODAY'S SCRIPTURE: EPHESIANS 4 :15-16 - …we are to grow up in every way into him who is the head, into Christ, 16 from whom the whole body, joined and held together by every joint with which it is equipped, when each part is working properly, makes the body grow so that it builds itself up in love. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUPPORT OUR WORK: (not tax-deductible) -- Become a monthly partner: https://mm-gfk-partners.supercast.com/ -- Support a daily episode: https://MorningMindsetMedia.com/daily-sponsor/ -- Give one-time: https://give.cornerstone.cc/careygreen ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CONTACT US AT: Admin@MorningMindsetMedia.com

On a lancé la Bible de l'entreprenariat : https://www.lachapelle.club/Tu y retrouveras des interviews, des masterclass, des guides, des conseils...Nous aimons les entrepreneurs et notre objectif numéro 1 est de les accompagner au mieux !________La Chapelle Radio® par Hugo Bentz, CEO du Saas & Agency Studio La Chapelle.Je reçois dans ce podcast des entrepreneurs pour connaître leur parcours et leur histoire. Mon objectif est de comprendre comment ils ont fait pour rencontrer le succès et rendre celui-ci systémique.Bonne écoute !_____Aujourd'hui, on reçoit Brice Maurin !Brice, il est passionné par la data & l'automatisation.Et il a décidé d'en faire un business.En tant que CEO de La Growth Machine, plateforme d'automatisation de la prospection, il guide les entreprises vers le succès en combinant une analyse pointue du marché avec une approche centrée sur les données.Aujourd'hui, LGM est une des meilleures solutions de sales automations en France.Dans ce 42ème épisode, on a parlé :

How much thought do you give to the content you post?  And after sharing, how invested are you in reading and responding to the comments?  Do you take the feedback to heart?  This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit's B2B team.  In this episode, they explore how prioritizing content that resonates with your audience helps enhance your brand and foster community. Here are some of the topics Mark and Amanda discuss: Why community management and growth means rolling up your sleeves and doing the work Why often the best way to respond to other people's posts is by posting your own take How genuine engagement and responsiveness foster community The importance of showing people that you're actually engaging and listening to their feedback Why your content has to be a good match for the platform you're posting on Why you shouldn't post for the sake of posting, but post when you have something to say Focus on business outcomes, not marketing metrics How to create content that grows your business in a meaningful way How creating your own IP allows your content to be more sustainable over time What Amanda values most in her work and career   Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe  

See my $188,000+ Stock Portfolio: https://www.patreon.com/citizenoftheyear/posts New Spring Deals: https://amzn.to/3NGmBPT Capital Southwest CSWC is a business development company specializing in providing capital to middle-lower market companies. They rebounded well since C19, up over 100% and raising their dividend quite aggressively. Capital Southwest currently has a starting yield of 10% and has been known to pay special dividends. Disclaimer:This is not financial advice and I am not a licensed financial advisor. Always do your own research before investing and work with a licensed financial advisor. These are my opinions for informational purposes only and not to be taken as investing advice. Some of the links on this page are affiliate links, meaning, at no additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. As an Amazon Associate, I earn from qualifying purchases. Affiliate commissions help fund videos like this one --- Support this podcast: https://podcasters.spotify.com/pod/show/collect-cash/support

This podcast interview focuses on the entrepreneurial journey to turn a B2B SaaS company with negative growth into a sustainable growth machine in less than a year. My guest is Mads Wedderkopp, CEO of Dreaminfluence. Mads Wedderkopp has been running SaaS companies for nearly a decade now. Mads started his career early at the age of 17. By age 18 he was managing 120 sales reps. After his early success, he founded his own SaaS company, which he scaled from 0 to 70+ employees and 7M USD ARR.  In July 2022 he was appointed CEO of Dreaminfluence, owned by Blazar Capital, where he has turned around the business and grown it from 360k USD ARR to +1M USD ARR in less than a year. And this inspired me, and hence I invited Mads to my podcast. We explore what Mads changed to create a cohesive culture to succeed. He then elaborates on the counterintuitive actions he took to battle the too-high churn numbers. He shares his secrets to building a healthy inbound funnel of talent. Last but not least, he explains how he's been able to 5x pricing AND introduce contractual commitments from customers as a means to further expand the fanbase. Here's one of his quotes There is learning for everybody that sometimes you have to dare to invest in the right places, even though it doesn't necessarily yield an immediate return on investment. But that investment in product is what has helped us bring churn even further down. And enabled us to raise prices over and over again. During this interview, you will learn four things: What questions to ask to reduce churn in your company. Why you should prioritize cash over MRR in your early-stage SaaS journey. How to increase the quality of your customer base. Why customers should pay for onboarding - and how to get them to do so. For more information about the guest from this week: Mads Wedderkopp Website Dreaminfluence Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, I share with you how your negative thoughts about your business are hurting your business. You may not even realize you're doing this - and today I want to stop you from this bad habit. READ MORE HERE_________________________________________________________________FREE RESOURCES!

Are you just constantly working randomly on your business - with no real focus? Realize that you doing this is most likely causing random sales. You need to have a plan of focus so you can bring in CONSISTENT leads & sales. Read more here_________________________________________________________________FREE RESOURCES!

Amanda is the VP of Marketing at SparkToro, an audience research platform. Along with teaching content marketing at Maven, Amanda also publishes a marketing newsletter called The Menu. She is a contributor for Adweek, an incredible chef who trained at Le Cordon Bleu, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox.   We talk about: Defining product-led content and it's growing importance Nuances in target audience How to think about distribution  Optimizing for both reach and resonance Content-specific KPIs and business impact   Where to find Amanda:  https://amandanat.com/ https://twitter.com/amandanat https://amandanat.substack.com/ https://www.linkedin.com/in/amandanat/ https://sparktoro.com/audience-research-newsletter   We discuss:  https://sparktoro.com/blog/   Where to find Patrick: https://www.linkedin.com/in/pcmoran/   — (02:39) Defining product-led content and its purpose (03:42) How product-led content has developed over the last few decades (07:20) Thinking about the different components of product led growth through the marketing lens (10:38) Content through the various journey of the customer lifecycle  (11:13) Middle and bottom funnel content specific approaches  (14:20) How content fits various growth motions in different companies  (18:45) Defining audiences and identifying sources of advocates and influences   (23:22) Writing for certain audiences and providing value    (26:30) Thinking about distribution from the very beginning   (30:54) Framework for content distribution through various platforms  (34:32) Creating for both reach and resonance  (38:00) Developing primary forms of content and structuring for various content channels and being authentic to those channels    (42:51) Looking at content marketing KPIs that signal utility and strength and tying to business metrics  (45:59) Where to find Amanda!   

Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions." The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing. Our guest Amanda Natividad Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox. Resources from Amanda: Original post on Zero-Click content Being refreshing, not different  Zero-Click marketing Amanda's book reco: "Lost and Founder" by Rand Fishkin ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

(Episode 5) Not that long ago, Austin’s economy was sleepy, to put it mildly. People came here for UT, to work for the state or for the military. A little more than 50 years ago, a bedsheet changed everything — including the housing market. The full transcript of this episode of Growth Machine is available […] The post Welcome to Silicon Gulch appeared first on KUT & KUTX Studios -- Podcasts.

In this Texas Extra, you'll hear the first episode of the new podcast Growth Machine: How Austin Engineered its Housing Market.  Austin has grown a lot in recent years — and the East Side has been impacted the most. To understand the city's pattern of displacement, we have to go back to 1928. Listen to […] The post Texas Extra: Growth Machine — We Planned This appeared first on KUT & KUTX Studios -- Podcasts.

This episode from the vault is with Nat Eliason -- a writer, founder of Growth Machine, and an all-around, self-described internet thinkboi.He's also a massive proponent of self-directed, or non-traditional learning.His career, while starting from a traditional perspective, took a non-traditional and self-directed turn. He and I explore some of the key components of that journey, such as:the far transfer of skills,constructing your own curriculum,learning out loud, andproof of work.Nat is a popular guy; lots of people that are familiar with his work bring up writing, running an online business, or growing his SEO agency. But not many people have picked his brain on the topic of education. And boy, is he a wellspring of knowledge when it comes to education.Tune in for an in-depth, unfiltered episode on self-directed learning and the future of education. Topics covered:The challenges of change and non-attachmentThe innate human desire for certainty and securityEmbracing uncertainty and self-directed learningThe importance of creating guardrailsThe value of practical experience versus certificationsMuch, much more.Without further ado, please sit back, relax, and enjoy my episode with Nat Eliason.Guest LinksNat's TwitterNat's WebsiteNat's YoutubeGrowth MachineNat's LinkedInAndrew Barry LinkedIn

(Episode 2) I-35 is more than a road. It’s been sculpting Austin’s housing scene for more than 60 years, encouraging endless sprawl and making gridlock a lifestyle. Take a drive with us through the highway’s history. The full transcript of this episode of Growth Machine is available on the KUT & KUTX Studio website. The […] The post Roads to Everywhere appeared first on KUT & KUTX Studios -- Podcasts.

(Episode 1) Austin has grown a lot in recent years — and the East Side has been impacted the most. To understand the city’s pattern of displacement, we have to go back to 1928. The full transcript of this episode of Growth Machine is available on the KUT & KUTX Studio website. The transcript is […] The post We Planned This appeared first on KUT & KUTX Studios -- Podcasts.

In this podcast episode, Gary interviews Kerri Coby White, an expert in helping law firms grow and be more successful with less work. Kerri shares her professional journey and how she built the Law Firm Growth Machine, which takes all the little annoying things that every attorney needs to do and sets it all on autopilot. She emphasizes the four fundamental aspects of growing a law firm, including having the right people, marketing dollars, having a CEO mindset, and automation. Carrie also highlights the biggest challenges that lawyers face today and suggests starting with a solid growth strategy, treating files as people, and building relationships with clients. She offers her book, "The Law Firm Growth Machine," as a comprehensive guide to building a growth machine for your law firm. Kerri Coby White has been serving the legal industry in growth and business development for more than a  decade, merging her consulting firm with that of James Brooks and forming KerriJames, LLC in 2019. As CEO of KerriJames, Kerri speaks on the value of data and technology in achieving next level growth. It is her personal belief that strategy-driven systems can provide firms with the intelligence that enables them to compete amidst a host of challenges and do the important work of seeking justice, supporting clients, and growing organizations that serve their communities. Would you like to learn how to create greater personal freedom in your practice? If so, I can help. You can schedule a courtesy call here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Linda Yates is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global strategy, building companies, and driving innovation for large multinationals worldwide, and the author The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000. With her firsthand e experience in one largest geographic incubators of unicorns in the world—Silicon Valley—Linda has fine-tuned a proven framework for building and sustaining corporate ventures. As heard in the highlight clip, Linda believes that incumbent enterprises CAN unlock their innovative capabilities. Contrary to commonly held dogma of large, established companies as being stagnant, and slow, the reality is that it is these large companies have many advantages to launch transformative projects that start-ups can only dream of. In this episode, she shares: Why your company needs to learn to pivot and adapt strategy to execution asap or risk becoming part of the 88% of companies that won't survive next decadesThe four pillars needed to jumpstart your company's growth engine How to overcome the reticence many companies have of allocating funding toward risky new ventures How to ensure your organization is ready to successfully accelerate and scale opportunities—and make these stages fail-proof while doing so. _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:46—Introducing Linda + The topic of today's episode2:48—If you really know me, you know that...3:49—What is your definition of strategy, and what got you interested in it?8:29—What are your thoughts on the idea that incumbent companies are too slow, too archaic?9:00—Could you talk us through the four pillars that companies need to build their growth engines?12:15—How do you overcome the reticence of companies to invest in new riskier investments and be willing to invest in new ventures?13:20—Could you lead us through how to really get to the heart of understanding customer pain? 17:50—Could you talk to us about the need to understand customers' perspectives, and what we overlook around this topic?19:55—How do you go about conducting customer development interviews?23:10—Can you lead us through building a portfolio of opportunities in the pipeline?17:09—Do you have any advice to which pathway should a company commit to?29:40—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Mach 49 Page: https://www.mach49.com/Linkedin: https://www.linkedin.com/in/linda-yates-19550249Twitter: https://twitter.com/lindakyates

Housing prices in Austin have exploded in the past decade, leading to a city that's not just unaffordable, but also highly segregated. It's the result of decades of decisions about what — if anything — gets built in Austin and where. Hosted by Audrey McGlinchy. The post COMING JUNE 22 | Growth Machine: How Austin Engineered Its Housing Market appeared first on KUT & KUTX Studios -- Podcasts.

Welcome to Digital Bosses, the podcast where hosts Joseph and Claire chat with industry leaders about entrepreneurship, branding, and beauty brands. In this episode, we sit down with Andrea from Miami Growth Machine, a seasoned professional with extensive experience in the beauty industry.In this episode, you'll learn: About Andrea's personal journey from finance and real estate to beauty manufacturing, and their insights into the common mistakes made by beauty manufacturers. Tips for avoiding these mistakes, and the importance of positioning for small beauty brands. The top mistake to avoid when creating products, and a step-by-step guide to creating a successful skincare brand with effective brand guidelines and strategy meetings. Andrea's take on white labeling in the beauty industry, and its benefits and drawbacks. The latest trends and shifts in the beauty industry, with a focus on the rising popularity of tube packaging as a key packaging trend. Join Joseph and Claire as they chat with Andrea and gain valuable knowledge and practical tips on how to succeed in the world of beauty manufacturing, skincare brands, and effective branding strategies. Don't miss this episode of Digital Bosses!

This is Part 2 of 2 where Jake talks about six critical areas to turning reactive account management practices into a proactive system.Better account management strategies and focusing on customer expansion is a top sales topic of 2023. Organizations and leaders are finally making it a priority over letting new business and outbound be their sole focus. Jake gets into his last few tips in this episode - go back and watch Part 1 if you missed it! In this episode, Jake covers:My definition of relationship building. What it is and isn't in 2023.A great account manager understands that in two years, more likely than not, their contact will no longer be at that company.If you want to prevent churn, make sure you have two relationships in every account.The goal of a QBR is not to review usage metrics or troubleshoot issues. The QBR is to talk about the business.End every QBR by asking for referrals.Make sure you have prioritized accounts with proactive touchpoints that you set in onboarding. Hit the subscribe button on your favorite podcast player so you don't miss the next episode. Check out the full article and recording on skaled.com: https://skaled.com/insights/account-management-strategies-proactive-growth/…Sign up for the Modern Leader Newsletter for more tips and talks like this from Jake: https://skaled.com/modern-leader-sign-up/ Follow Jake:LinkedIn: https://www.linkedin.com/in/jakedunlapInstagram: https://www.instagram.com/jake_dunlap_/Twitter: https://twitter.com/jaketdunlapWebsite: https://www.jakedunlap.com/

This is Part 1 of 2 where Jake talks about six critical areas to turning reactive account management practices into a proactive system.Better account management strategies and focusing on customer expansion is a top sales topic of 2023. Organizations and leaders are finally making it a priority over letting new business and outbound be their sole focus. Jake will get into his first few tips in this episode and don't miss Part 2 next week.In this episode, Jake covers:Why are we spending 95% of our time talking about outbound when current customers and inbound are easier to grow?When you think about turning your account management organization to be more proactive, you need to look for people who are problem solvers, not problem reactors.The 120-day renewal process is critical to making your account team proactive. Make sure that you're talking to your customers early and not waiting until two weeks before they're supposed to renew. No client has time to “catch up,” “touch base,” or “check-in.”2023 will be – one million percent – a year of unknowns. So it is your job to stay up to speed on behalf of your clients. And your cheat code is ChatGPT.hatGPT is going to spoon-feed you pure gold.At the end of saying, here's what we're tracking when reviewing the scorecard, here's what you need to ask: “What's changed since we last met?” Hit the subscribe button on your favorite podcast player so you don't miss the next episode.…Sign up for the Modern Leader Newsletter for more tips and talks like this from Jake: https://skaled.com/modern-leader-sign-up/ Follow Jake:LinkedIn: https://www.linkedin.com/in/jakedunlapInstagram: https://www.instagram.com/jake_dunlap_/Twitter: https://twitter.com/jaketdunlapWebsite: https://www.jakedunlap.com/

Great content is like an amazing dish—it's meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That's exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content she creates. Today, Amanda discusses how she repurposes SparkToro's popular office hour webinars attended by thousands of marketers into blog posts.She even believes that starting with a webinar before writing a blog post might be better:“As you're presenting your ideas, you can pick up on how the audience are reacting. For example, people in the chat might be saying, ‘Oh, that's a really good example.' They could even tell you if they're confused. Those things give you clue to improve your content.”In this Marketing Powerups episode, you'll learn:The benefits of repurposing webinars into blog posts versus the other way around.Amanda's detailed process for turning webinars into blog posts.The art of coining terms like “zero-click content.”A resume tip that's helped Amanda transition from a test kitchen chef to a VP of marketing at a fast-growing startup.

At The CEO Project we work with CEOs of a variety of sizes on their most difficult issues, but today we are focused on one that everyone is concerned about - building a predictable growth engine into your business. The first thing to think about is a grid that was developed by Bain Consulting. Customers are on one axis and products on the other new, new, and old for each one. Existing product, existing customer, which is the cheapest and most reliable way of delivering revenue into your business. New customer, existing product, which has more risk because we don't know the client and it does take time. There's some analysis that says the cost of acquiring a customer and selling them something versus the cost of selling something to an existing client is four times higher. New product, existing client, which has relatively lower risk, but it does take a while because they have to go through some sort of acceptance and sign up and maybe change from an existing supplier. And then the hard one, and the one that a lot of us focus on, maybe inappropriately, is new product, new market or new customer. This is the hardest, takes the most money, and takes the most time. And in terms of thinking about a predictable revenue growth engine, it is not particularly useful.   Why are existing customers the key to our growth engine? The first element of growth is retention. And specifically recurring revenue. We want to see as much recurring revenue as possible in your business model or at a minimum strong repeat revenue of clients that you count on to come back to you every year. Retention of clients is the cheapest way to keep revenue. When you think about losing a client, every time you do that, you've created a hole that you have to then go fill before you get to grow. And so spending money on retention is of very high value and a very high rate of return on investment.   4 Components of Retention There are four components of retention that indicate why people leave you in the relationship. And this is whether it's recurring revenue or non-recurring revenue, just generically they choose not to do business with you anymore. Do you have a competitive offer? A realistic assessment of the landscape of what's out there and what the options are. You need to have a product that is competitive in the market first. Now you have some advantages on that. It doesn't have to be exactly the same. You could almost be a little bit behind if it is an existing client, but when we get to new clients, you will have to have some level of advantage. Have you built trust? And the way we build trust with clients, it's really simple. We do what we say we're going to do. If you're an organization where if we say something, we do it and we consistently meet our obligations, you'll build trust in clients and therefore desire to continue the relationship kind of alongside that is how they feel about the relationship. Do they match your culture? When you engage, they engage and that means the receptionists, the customer service people, the engineers, the salespeople name it, they engage with the people in a way that they would want to be treated. And then the final one is switching costs. Are there designed friction points to make it difficult to move from one supplier to another? The biggest single one that we can identify as a mutual investment in the relationship is if they've spent time to make their systems adapt well to your product. Investment in the relationship increases the switching costs. To learn more about building long-term relationships with your customers to create your growth engine, and how to use Linkedin to warm up your leads through your digital marketing efforts.

There's a myth in the self-help world that getting more stuff checked off a list will make you more productive. That there's some magic process for getting more done in 24 hours than the most people. There isn't. But there are some best practices that will help grow your company faster while reducing the amount of stress you're feeling. Some of what we're going to talk about today are just adjustments you can make to your life to optimize your performance. The other stuff has to do with ‘buying time'. The art of hiring people to take over the tasks that are keeping you from accomplishing what's most important to your business. Watch my Productivity Training: https://mediapartnersinc.clickfunnels.com/optin-33700860 == What to Do Next == Join our FREE Community https://bit.ly/3RbdHKv Ready to start your business? Learn how for free - https://bit.ly/3R9DAuN Learn how to Turn Your Business into a Growth Machine - https://bit.ly/3TVjzbP Subscribe to the YouTube Channel: https://www.youtube.com/channel/UC6CIAhTIE-mvGDpj3FEDUvw?sub_confirmation=1 // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial VERO - https://vero.co/thejasonstapleton Instagram - https://www.instagram.com/thejasonstapleton/ Twitter - https://twitter.com/Jason_Stapleton Website - https://jasonstapleton.com/ Sponsors https://www.bollandbranch.com - Promo Code: stapleton https://www.joincrowdhealth.com - Promo Code: Jason https://www.solostove.com/en-us/ - Promo Code: STAPLETON

If you ask most people why they started their business they'd probably tell you, more freedom, more money, more control, or something of that sort. But those are all outcomes. They are the results. Very few will tell you they started their business because they love the challenge of running a business. Today I want to talk about a mental shift you may need to make if you want to have a business that provides you a life of freedom and prosperity. == What to Do Next == Join our FREE Community https://bit.ly/3RbdHKv Ready to start your business? Learn how for free - https://bit.ly/3R9DAuN Learn how to Turn Your Business into a Growth Machine - https://bit.ly/3TVjzbP Subscribe to the YouTube Channel: https://www.youtube.com/channel/UC6CIAhTIE-mvGDpj3FEDUvw?sub_confirmation=1 // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial VERO - https://vero.co/thejasonstapleton Instagram - https://www.instagram.com/thejasonstapleton/ Twitter - https://twitter.com/Jason_Stapleton Website - https://jasonstapleton.com/ Sponsors Email Ken  for a free, no obligation consultation at ken@maddkstudio.com or on any of the major social media platforms @maddkstudio Mention the Jason Stapleton Program and get 15% off the total purchase and as always shipping is free!

You want the secret to getting rich, fit and fulfilled? Don't do stupid stuff. But what does that mean? Most of it comes down to mistakes of perception. We don't see things clearly so we make decisions that have dire consequences. Today we'll discuss the big 3 and what you can do to avoid making catastrophic mistakes in your life and business. == What to Do Next == Join our FREE Community https://bit.ly/3RbdHKv Ready to start your business? Learn how for free - https://bit.ly/3R9DAuN Turn Your Business into a Growth Machine - https://bit.ly/3TVjzbP Subscribe to the YouTube Channel: https://www.youtube.com/channel/UC6CIAhTIE-mvGDpj3FEDUvw?sub_confirmation=1 // FOLLOW ME // Youtube - https://www.youtube.com/jasonstapletonofficial VERO - https://vero.co/thejasonstapleton Instagram - https://www.instagram.com/thejasonstapleton/ Twitter - https://twitter.com/Jason_Stapleton Website - https://jasonstapleton.com/ Sponsors https://www.skillshare.com/stapleton

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit's B2B content program, and led content and communications for NatureBox. In this episode, we talk about Amanda's path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she's doing to encourage more inclusiveness online. Learn more about Amanda Natividad Follow Amanda Natividad on Twitter Learn more about SparkToro Join the Creative Companion Club