Podcast appearances and mentions of benji hyam

In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments. Our solution? A tool that analyzes your existing content to create a comprehensive "brand summary" capturing your business's value proposition, features, target customers, and pain points.The highlight of our tool is the "super brief" feature - simply input a keyword and the AI analyzes search intent, SERP patterns, and suggests content formats while providing ways to pitch your business specifically for that keyword.Key Learnings:-Most AI writing tools fail because they don't understand your business's unique positioning and arguments-83% of marketers use AI content despite quality concerns, primarily for time savings-The "brand summary" approach ensures AI truly understands your business before writing-Our tool generates strategic ideas (not just language), reversing the typical -AI writing workflow-AI writing can be high-quality and conversion-focused when it understands your business first-The "super brief" feature analyzes keywords and SERPs to suggest angles and approaches to produce pieces that will rank-Effective AI content requires understanding both what to write and how to write itWe'd love your feedback about the tool and suggestions to make it better. Please leave feedback in the comments.Articles that we reference in the video:Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/How Marketers Are Using AI for Writing [Survey]: https://www.growandconvert.com/ai/ai-writing-survey/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.We break down:- Common objections from leadership teams that are hesitant to target these types of keywords- Three practical approaches to creating comparison content without "trashing" competitors- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicksIf you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.Follow us at growandconvert.com/newsletter for articles and updates when new videos are released!Helpful articles:SEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/Competitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/SERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/

This one is likely better to be watched on Youtube (so you can see the writing and editing).In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:- Identifying proper search intent and avoiding the "high school research paper" intro- Showing how to position your true product differentiator instead of using generic claims- Demonstrating how to write for advanced audiences who already understand your category- Explaining why pain points should be concise and relevant to your reader's current stageWhether you're writing bottom-of-funnel content or product comparisons, these principles will help you create more effective content marketing that actually drives conversions.

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.Watch as they analyze real SERP examples for AI writing tools keywords, revealing:How to determine if a keyword is worth targetingThe difference between category and jobs-to-be-done keywords from a SERP perspectiveHow to spot opportunities in mixed-intent SERPsWhen to create one piece vs. multiple pieces for similar keywordsWhy high search volume doesn't always equal high priorityHow to use SERP analysis to rankWhether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.While Grow and Convert is known for our bottom-of-funnel first approach to  content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.We cover key topics including:When to focus on bottom-of-funnel vs. when to invest in broader brand buildingWhy top-of-funnel SEO content often fails to grow a brandHow different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)Finding the right marketing approach based on your company's natural strengths and differentiators

We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full blog post, the unexpected challenges she faced, and why the experience actually made her writing worse. We discuss:-Why traditional AI writing approaches lead to "mirage content", in other words content that looks good, but lacks substance-How we used NotebookLM in an unusual way to maintain our signature brand voice and expertise-The hidden problem with AI writing that becomes apparent only after multiple rounds of editing-Why AI writing tools might save time for some content creators but fall short for high-stakes content-Practical ways to use AI as a writing assistant without compromising qualityWe share both the promising and problematic aspects of AI writing tools, helping you make informed decisions about incorporating them into your content process.

We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.Key Findings:70%+ correlation between Google page 1 rankings and AI tool recommendationsHigher Google ranking positions (top 3) showed even stronger correlationDomain Rating shows significant correlation with AI tool visibilityDifferent patterns observed across industry verticals and keyword types

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/We discuss:- Should you create landing pages vs. blog posts to target competitor keywords- Vs. Keywords and a more advanced strategy of going after vs. keywords- Alternatives Keywords- Writing tips for going after competitor and vs. keywords- and more!Additional reading:Landing page vs. blog posts: https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/Circuit Case Studyhttps://www.growandconvert.com/content-marketing/scaling-seo-traffic/

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.SEO conversion rate article

Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post.We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing.Relevant articles:https://www.growandconvert.com/content-marketing/how-often-should-website-content-be-updated/https://www.growandconvert.com/seo/secondary-keywords/

Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go.In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing.Specifically:- How we're almost at capacity and how we're solving this- How hiring is a growth limiter- Why growing quickly isn't advantageous to an agencyand more...

We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it:1. What is the definition of results?2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc.3. How many conversions are you already driving through other channels?And more...In this episode, we share a ton of different data to help answer this question. We share our own client data to show how long it takes to start seeing rankings and conversions. We share how we do expectation setting around rankings, traffic and conversions. Then we answer some common questions around does domain rating play into speed and how does keyword difficulty affect rankings?Articles featured in the episode:Disruption stories: https://www.growandconvert.com/content-marketing/disruption-stories/How long does it take for content marketing to work: https://www.growandconvert.com/content-marketing/how-long-does-it-take-for-content-marketing-to-work/

In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. Devesh explains why for most companies, it doesn't make sense to AB test. We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.We hope you enjoy this episode!

In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.

When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video,  we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.

Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement.We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path.If you've enjoyed certain episodes, please let us know which ones you've loved in the comments. Or, feel free to let us know topics you'd like us to create videos on going forward.

Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.What is the right profile of the marketer you should hire?What should that marketer focus on in the first 90 days?How should they think about what marketing channels to focus on?What's a good budget to start with?We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think about hiring.We share stories, examples and more. Hope you enjoy this episode.P.S. We're starting to shift the content of this channel to more strategy focus. Let us know if you like this topic in the comments.Video Resources:Positioning: https://www.growandconvert.com/marketing/positioning/Positioning Case Study: https://www.growandconvert.com/marketing/positioning-case-study/Pivoting our service offering from course to agency: https://www.growandconvert.com/marketing/course-launch-agency/

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.Article examples:Omnichannel reporting example: https://www.tapclicks.com/resources/b...Segment example: https://segment.com/growth-center/omn...Mandala AI Example: https://blog.mandalasystem.com/en/omn...Grow and Convert writing related articles:The detail principle for writing good blog posts: https://www.growandconvert.com/conten...Writing great blog introductions: https://www.growandconvert.com/conten...Pain point copywriting: https://www.growandconvert.com/conten...

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.Then we share a couple of other examples of disruption stories that we've produced for clients. 

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.Enjoy.

In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere.We propose the options of hiring an outside agency to help with editing, whether we should focus on hiring someone internally, and also discuss other ideas and options. 

In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework is, how we came up with the angle and idea for them and then talk through how the team outlined the piece.

In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor.The main challenge going forward is that we need to free up Devesh's time as most of it is spent editing new strategists and some of our current strategists. If we scale, we need to get him out of the day to day operations.We talk through the pros and cons of hiring an editor, then finish the video talking through some other big picture challenges for the business.

Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer.We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ranking for high-intent keywords. Now, we had the challenge of presenting the argument and data to them.In Episode 8, we share projections that we did to help make the case that we were on the cusp of achieving ROI and share our thoughts and analysis of where the client is at 7 months into the engagement.

In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up.David shares the approach he took on two different accounts to bring the accounts back from a low in the engagement to new all-time-highs.This episode shares a mix between the thought process that was going on behind the scenes internally as well as more of the tactical approach we took to recover rankings.Hope you enjoy this episode!Here's his article on his approach to reclaim rankings: https://www.growandconvert.com/seo/secondary-keywords/

In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client.Content brand post: https://www.growandconvert.com/content-marketing/content-brand/Timestamps:0:00 Episode Preview0:42 Doubling Agency Intro1:00 Prospect approaches us about a LinkedIn Service4:20 Should we start a new service offering?11:16 Our decision

In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our client count, where the mix of revenue is coming from and then analyze the 3 new clients that signed on for February.

In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more.We get into the details about what he did in the early days to launch his company, why he never really had a focus on marketing until recently, and we share some of the rankings that we've been able to generate for their business in an extremely competitive category.Sections:0:00 Intro1:13 The founding story of Helpspot5:26 Funny story about software development7:49 Laravel8:48 How Helpspot was funded9:35 Pre-SaaS11:56 How Helpspot launched12:56 Early SEO15:39 Enter the competitors- Zendesk, etc.18:27 Team size20:29 Why Helpspot never invested in marketing25:26 Difference between VC funded and bootstrapped help desk software29:15 Did you ever think about selling your business?31:43 Marketing and positioning35:23 Why invest in SEO40:37 Results from G&C47:10 Attribution of leads to SEO/Content53:52 Helpspot 2023 and beyond

In the latest episode of Grow and Convert Deep Dives, we have an open discussion around a topic that we've been thinking about a lot lately: Should we reposition our business as a SEO agency instead of a content marketing one?We thought it would be interesting to everyone to lay out the arguments, challenges and opportunities that we see in repositioning our business before we go through with it. We're still unsure if we're going to do it, but we'd be curious to what everyone thinks after they give this a listen!Here's our old article on the reasonings for why we positioned ourselves as a content marketing agency and how we thought through that: https://www.growandconvert.com/market...Sections:0:00 Intro - Why we're thinking of repositioning our business2:26 The story of what led up to us thinking about switching from a content agency to SEO agency8:28 Our we hurting our business by branding ourselves a content marketing agency?!11:48 We see an opportunity in repositioning as an SEO agency- the why17:06 How most agencies and clients think about SEO vs. How we do27:22 Recapping our arguments for repositioning our agency so far28:45 Potential challenges from changing our positioning36:35 Our current positioning/messaging and why it may be holding us back39:39 Current thinking around where we'll end up with messaging our service41:43 Difference in positioning between SEO and content agency43:13 Devesh rants!44:53 Increasing the perceived value of a service49:47 Challenges companies have with messaging their business51:52 Reflecting on our past positioning and where we go from here

In this episode of Grow and Convert Deep Dives, we discuss a philosophy we have about managing remote workers (or workers in general): How to manage by outcomes instead of outputs. Oftentimes in our work, we come across other companies that have goals that don't move the needle, don't motivate employees, and cause more harm than good. We think this approach does the opposite.We discuss how we think about goals, creating a great work culture, and how to effectively manage remote workers.0:00 Intro- Managing by outcomes over outputs2:07 Example's in Benji's career of output style management3:58 Fear driven management5:16 Having the right business goals, work backwards6:07 Devil's advocate - How would a business determine outcomes that are important?9:57 Determining outcomes for a role you're not familiar with15:08 Mistakes management make and remote management principles23:17 Grow and Convert's examples outcomes over outputs27:13 Outputs have a sneaky way of finding their way into goals30:49 Goal setting - setting goals that tie to outcomes36:33 Stop breaking large goals into small details38:52 Tying examples back to G&C's business41:36 Using cloud-based remote tools to help manage people

In this episode of Grow and Convert Deep Dives, we share our mistakes that we've made when hiring writers and how we've developed a process to solve it.We go into detail on our process and share things that we've implemented to help us screen writers, test them and train them. We hope you enjoy.Here are the sections:0:00 Intro- How to hire blog writers2:42 Mistakes we made when hiring blog writers6:38 First big learning hiring writers9:14 Problem #1: Mismatches in expectations and communication10:52 Solution #1: Aligning expectations before writing: The questionnaire15:51 Summarizing our mistakes we made early on hiring writers17:16 Our writer hiring process20:59 The test project24:51 Summarizing learnings of test project31:11 A question we added to our writing application33:11 Two filters to help find writing applicants34:01 How many writers make it through the funnel?35:32 What are you looking for in the writing application?38:20 Devesh Rant: Finding good writers is hard39:27 Bottlenecks that arose in our writing process40:32 What is the editor looking for in the writing? And coaching…43:54 Why coaching writers is important44:49 Don't build processes too early46:51 Hiring writers if you're not a writer48:08 The profile of a great writer52:01 Why training writers is important58:58 Summarizing our writer hiring process

In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conversion rate data from two different clients of ours - both a mid-market/enterprise demo based SaaS company and a B2SMB self service SaaS company- and show how we're getting 2%+ average conversion rates on our blog posts and compare those stats to how their sites convert overall from organic.Then we share data on what we've seen for average blog conversion rates and share what we think a good conversion rate target should be for each individual blog post.Lastly, we share 3 examples of us outranking landing pages with blog posts and debate why we think landing pages are usually better to go after high intent keywords with-- and how we think they may have higher conversion rates (even if the landing page were to rank higher than our blog post). This one gets pretty nerdy into the numbers, hope you enjoy it.Articles mentioned:https://www.growandconvert.com/conver...https://geekbot.com/blog/slack-retros... (example 1)https://scribemedia.com/memoir-ghostw... (example 2)https://www.tapclicks.com/resources/b... (example 3)Interested in working with us? Fill out the form below:https://www.growandconvert.com/conten...Sections of our podcast:0:00 What we're going to talk about in this video and why3:53 Blog vs. Site Conversion Data, Client Deep Dive- Mid-Market/Enterprise Demo Based Sales14:50 Measuring your organic performance relative to the rest of the site19:55 [Graph] G&C blog posts conversion rates vs. all other organic sources 21:53 Blog vs. organic website conversion data client deep dive example 2- B2SMB, Self Serve33:46 Landing Page vs. Blog Post Debate / Example 1 (Geekbot) - Self Serve43:01 Landing Page vs. Blog Posts Debate / Example 2 (Scribe Media) - Service52:39 Landing page vs. blog post debate / Example 3 (Tapclicks) - Demo Based Product

In Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight out of the gate will help you start lead generation for a new client engagement? Even better if they have no domain rating (DR) for the purposes of this conversation. i.e. founder story backed in with pain points etc." and answered it using 3 different company examples.In this episode we explained how we would think about forming a blog content strategy in the first few months of a client engagement, specifically what topics we'd go after, what keywords we'd target, and more!Sections of the episode:0:00 Intro4:35 How customer research ties into content strategy10:05 A High-level overview of our content strategy11:28 ParcelMaster content strategy20:07 Quick note about selling in blog posts23:33 Making SEO content interesting26:54 What are disruption stories? And how we use them36:25 Case Study Buddy Content Strategy48:55 Summarizing the first 3 posts we'd produce for Parcel Master 51:33 Devesh's “Rant” 54:03 Summarizing Case Study Buddy's first 3 pieces55:44 Testbox.com content strategy- rapid-fireWebsites we case studied:https://parcelmaster.com/ https://casestudybuddy.com/https://www.testbox.com/Articles we sharedRainforest QA disruption story: https://www.rainforestqa.com/blog/acc...Work with our content marketing agencyhttps://www.growandconvert.com/conten...Take our content marketing coursehttps://www.growandconvert.com/top-co...

In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share examples of "media company" content businesses, explain why the strategy is flawed, and share ideas on what you should do instead.Articles mentioned in this podcast: Geekbot Case Study:https://www.growandconvert.com/conten...Interested in working with Grow and Convert?https://www.growandconvert.com/conten...Interested in taking our course?https://www.growandconvert.com/top-co...

In the first episode of Grow and Convert Deep Dives, our new series, where we go in-depth on marketing and business topics, we discuss: - The backstory behind Pain Point SEO - What Pain Point SEO is (and is not)- Both B2C and B2B examples of how we've applied it to clients or other companies- Common Objections that we hear about our process (and our answers to them)- And how we'd get startedArticles referenced in the video:- Pain Point SEO: https://www.growandconvert.com/conten...- The Cup and Leaf  pain point SEO case study with Nat Eliason: https://www.growandconvert.com/conten...-How to Create a Keyword Strategy for a New, Innovative Product:https://www.growandconvert.com/conten...- How to Do B2B Content Marketing without Domain Expertise (Rainforest Case Study)https://www.growandconvert.com/conten...The course we referenced in the video:https://www.growandconvert.com/top-co...Have us do content marketing for you -- via our agency:https://www.growandconvert.com/conten...Tools we referenced:Clearscope.ioAhrefs.com

In this episode, Benji Hyam shares what it takes to be a successful business blogger. According to him, the key is identifying and addressing your target audience's problems. He also talks about writing blog posts for SaaS businesses versus service businesses, and we share actionable tips to produce meaningful and measurable returns on investment for your company.  Tune in to this episode to learn how you can maximize blogging for business, the Benji Hyam way.

On the show today is Benji Hyam. Benji is the co-founder of the content marketing agency Grow & Convert which works with B2B SaaS companies.I wanted to bring him on because I took Benji's course Customers From Content (now called Become a Top Content Marketer) when I was first starting out in marketing and it was a paradigm shift for me. Benji is one of the first people to really instill the practice of customer research into me and show how it applies very practically.You'll hear about Benji's end-to-end content marketing playbook that's proven to get customers, the relationship between marketing and psychology, and the surprising truth about product-market fit.More on Benji: @benjihyam on Twitter Grow & Convert Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt

Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies. They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies. In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts. We covered: How most agencies are focussed on output of content not leads Why many agencies choose not to measure ROI Is content here to stay? Figuring out which channel is best to convey what you want to say How all content starts with the written word Why engagement begins with customer research The impotence of doubling down on your strengths Tips for getting articles seen by the right people Short and long term tactics Resources: Grow and Convert Pain Point SEO: How to Produce SEO Content That Drives Conversions SaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/month B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months Become a Top Content Marketer Think and Grow Rich - Napoleon Hill The Lean Startup - Eric Ries Contagious - Jonah Berger Predictably Irrational by Dan Ariely

We’re back with the Growth Machine Podcast! In this episode, Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — one to help content creators get started, and one for those further along with their website: If you had no SEO tools, how would you advise someone to approach their content strategy? What is the impact of adding semantic keywords to existing blog posts or other pages as part of a content refresh?  Listen for quick advice you can enact today. And send your questions to amanda@growthmachine.com or tweet us at @growthmachine__. Show Topics 2:41 - How to approach content strategy without SEO tools. Using Google to research keywords. Outlining information that has already been written in articles for content ideas on your topic. Looking at media usage in articles ranking on the 1st page. 9:47 - Using backlinks. Creating content others can use to link back to your site. Being mindful about your content goals and providing value. 11:39 - Tools for SEO and rank tracking. Utilizing trials and different pricing plans to fit your budget. As a beginner, learn new tools on your own without having to hire out the work. 15:15 - Adding semantic keywords to existing pages. Content refresh; how blogs can be re-optimized and re-promoted to increase rankings. Adding terms that Google is rewarding by ranking higher. 17:58 - Timeline of results from SEO. Differences between publishing on a new site vs. republishing on an existing site. Optimizing content that you already have on the site.  22:08 - Pain point SEO. Recognizing if the content is driving traffic that leads to conversions. The rate at which your readers move along the sales process. How to optimize your call to action. 25:44 - Quiz funnels. Consumers can self-direct themselves into the sales funnel. How quiz funnels mirror the traditional store experience in the online space.  30:46 - Future podcast plans. Contact Amanda at amanda@growthmachine.com with questions or tweet at @growthmachine__ Links from the Episode Links: Ahrefs 3:08 https://ahrefs.com/ Clearscope 3:10 https://www.clearscope.io/ Grammarly 3:11 https://www.grammarly.com/ Webflow 3:14 https://webflow.com/ Wordpress 3:14 https://wordpress.com/ Mangools 11:37 https://mangools.com/ Accuranker 12:41 https://www.accuranker.com/ Google Data Studio 13:27 https://datastudio.google.com/ 100,000 Visitors: A 7-Part Series 13:58 https://www.growthmachine.com/free-course Cup and Leaf 22:47 https://www.cupandleaf.com/ Typeform 29:32 https://www.typeform.com/ Zapier 29:32 https://zapier.com/ Podcasts:  22:08 - The Power of Pain-Point SEO with Benji Hyam from Grow and Convert Articles: 3:42 - Growing Cup & Leaf: 0 to 150,000 Monthly Organic Visitors in 8 Months 3:44 - The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors 

Benji Hyam explains how he started Grow and Convert how their well-oiled process internally provides strong results for their clients!Benji on Twitter: https://www.twitter.com/benjihyamGrow and Convert on Twitter: https://www.twitter.com/growandconvertYou can check out Grow and Convert at https://www.growandconvert.com-------You can check out all the ways to listen to the Tako Talk Podcast here: https://shor.by/kPia

Benji Hyam is the Co-Founder of Grow And Convert, a really good content marketing agency we were impressed with, and now we are very excited to welcome him on the show. Enjoy! HERE’S WHAT WE COVER IN THIS EPISODE: How experience can lead you to the idea for creating your business Marrying outreach and content One of the main challenges when you are creating the content Power of referral from a mutual connection How to create contextual CTA-s Opening doors by going above and beyond  What can positive persistence bring you What kind of outreach works today So, at the end of our conversation with Benji, you learned that the question you should ask yourself is How can I compile unique content into a resource valuable to me?  Very important lesson is to choose strategy over tactic, to know why you’re doing things, to find out what you are uniquely positioned and what unique skill set you can bring to the table. Happy cold emailing! Jeremy and Jack Resources: Grow And Convert, website Think And Grow Rich, a book by Napoleon Hill The Lean Startup, a book by Eric Ries Contagious: Why Things Catch On, a book by Jonah Berger Made to Stick, a book by Chip Heath and Dan Heath Trust Me, I'm Lying, a book by Ryan Holiday Predictably Irrational, a book by Dan Ariely Grow And Convert Course On Content Marketing

Benji Hyam shares his experience running content marketing for a few companies in San Francisco and how that inspired him to start 2 companies––Wordable and Grow and Convert. The latter, a content marketing agency he's run for over 4 years, takes a unique approach to offering services around content marketing. Hear about their 4-step content framework for getting client's results no matter the industry.

In this episode Benji Hyam from Grow and Convert joins Nat Eliason to talk about how you can use Pain-Point SEO to create content that will convert for your business. Benji is Nat’s long time friend and collaborator, and co-founder of Grow and Convert, one of the best content web marketing agencies.  Links from the Episode Mentioned in the show Benji Hyam on Twitter Grow and Convert Pain Point SEO: How to Produce SEO Contents that Drives Conversions [4:56] Medium [9:10] Mailchimp [11:14] Convert Kit [11:44] 5 Reasons You Should NOT Switch From MailChimp To ConvertKit [11:45] Soylent [16:05] Creative Commons Licenses [16:32] Clearscope [26:05] Ahrefs [26:19] Articles mentioned Growing Cup & Leaf: 0 to 150,000 Monthly Organic Visitors in 8 Months Does Your Blog Has SEO Potential? [4:54] How to Find 100+ Great Keywords in Less than 1 Hour [7:29] Show Topics 0:44 – How Benji got started with content marketing. The problem most agencies had and why Benji focused on improve his tracking and reporting skill to be accountable of content results. What metrics Benji focuses on. When to check traffic growth, lead growth, first and last click attributions. 3:35 – How much the topic influences the sale vs on-page improvements.  Introducing the “Pain Point SEO” idea. Tying the search intent with a blog post content. Which posts will convert better. Why looking at keyword volume alone is not a good tactic. B2B customers compared to B2C. High keyword volume = beginners questions = lower buying intent. Low keyword volume = experts’ pain points = higher buying intent. 7:25 – Types of pain-points blog posts. Why Comparison posts work well in SaaS and competitive eCommerce. Mistakes beginners do with Best Top Services/Products posts. Insights on how to include our service/product in these posts. 10:40 – Alternative to X lists compared to Best Top lists. The difference in buying intent on both types of lists, and how one can “steal” users from their competitors. 11:50 – Reusing content from other posts. How to avoid copying and pasting. Where to look for original content within companies. Pricing. Getting advantage when your competitors’ don’t show their pricing. 13:58 – Ranking on competitors’ terms. How to get traffic if you are a small competitor in the landscape. Risks on trademark infringement. More sources to find content for Comparison posts. 18:02 – Product/Service Use Case post. The most difficult concepts to grasp: how people are using your product and what their intent is behind using it to go after a pain point. Take your products’ most important feature and figure out how a user may be looking to solve for that, or search terms related to the problem. 20:24 – Process to strategize the content plan. The figures and position within a company Benji engages when planning the content. Customer research before content planning. Why it’s important to talk to sales and customer support employees. 23:29 – On-page SEO. Customizing the Call to Action. Where to include the CTAs. Comparing to top-5 ranking posts and improving on them. The way to think when competing with other posts. 27:13 – Examples of the Pain Point strategies applied to an ecommerce site. Purposes of posts on different industries. Ecommerce and SaaS posts are more about discovery mode, while for services it’s more about building trust and alleviate all concerns a client may have about working with you. 31:05 – Where Nat will focus when producing new content for Growth Machine. The importance on still building content based on our own expertise. 33:56 – Find Benji at growandcovert.com and on twitter.com/benjihyam. Go to growthmachinepodcast.com/freecourse to get the 7 part, in-depth series on going from 0 to 100,000 organic visitors. If you are enjoying the show, please leave a review!  

Some marketers believe that content marketing has no place in a consulting business because content won’t attract the clients their business needs. Benji Hyam, Co-Founder of Grow and Convert, built his agency exclusively on content marketing, and he’ll share how he did it in this episode.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/b2b-content-marketing-strategy-to-grow-your-agency-with-benji-hyam---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Maybe you’ve heard the stories about that dude who was working in the cube who one day disappeared. Our guest is Benji Hyam. Benji was on the road to success with a promising career in Silicon Valley when he took stock of things. His parents had always wanted to travel...but were waiting for “someday” when they were financially ready….then, they lost their nest egg in the financial crisis. It made an impression on Benji, and when a friend invited him to come hang out in Bali, he took it seriously.  He a little math on his own situation. “How much would it cost to live in a place like Bali for 6 months? Could I scale down, could I make it work?” Ultimately, as he tells us, he booked a one-way ticket with a little money in the bank and made the leap. More at optoutlife.com/podcast/benji-hyam Learn more and follow the hosts at optoutlife.com

If you think you can’t use content marketing to connect with your ideal clients - think again!  Content marketing is effective no matter what niche or skill you’re selling. If you’re having trouble making it work for you, then you might be doing it wrong. According to my guest today, a lot of us are doing content marketing wrong. Devesh Khanal is a content marketing guru who used to be just like us. He never thought content marketing would work for him until a fateful meeting with his future business partner, Benji Hyam. Together, the two of them started their own content marketing agency, and they help big businesses and freelancers alike manage their content marketing campaigns. https://freelancetransformation.com/episode166

Get in touch with the guest, Benji Hyam: On Twitter: https://twitter.com/benjihyam On his website: http://www.benjihyam.com/ On his agency's website and blog: https://growandconvert.com/ RESOURCES: The Surrender Experiment: My Journey into Life's Perfection https://www.goodreads.com/book/show/23164946-the-surrender-experiment Benji's list of recommended readings: https://docs.google.com/spreadsheets/d/1w8Cb3m1bwbDdupH8-zYHSuntBfIOMF6un0WNsT65xKU/edit#gid=0 Three must-read blog posts from Benji: Why I Quit My “Life” - https://medium.com/the-mission/why-i-quit-my-life-4e524b1dee92 The ups and downs of starting an agency - https://medium.com/grow-and-convert/the-ups-and-downs-of-a-startup-8d8be035212d What We Learned from Our First Course Launch and Why We're Starting an Agency Instead - https://growandconvert.com/marketing/course-launch-agency/

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Does content marketing have the power to attract “whale leads?” In this episode, Brennan talks with Benji Hyam, founder of Grow and Convert, a content marketing agency based out of San Diego. Grow and Convert was started when founders, Benji Hyam and Devesh Khanal were introduced and immediately launched into a heated discussion about whether content marketing could attract high quality leads. Their debate turned into a partnership and the team set to work proving the untapped value of content marketing through hard work and simple, honest strategies. Key Takeaways: How to build trust through transparency Why credibility matters and how to build it from scratch How to make content marketing measurable How to create actionable case studies How to get guest posts published (script provided)

Benji Hyam sits down and talks about how he got into ecommerce, how content drives real brands, and what he's up to now at Grow and Convert.

Links from the show: The Content Marketing Lounge Facebook Group Grow and Convert: A Content Marketing Agency and Consultancy Content Strategy Case Study: 10,000 Hyper-Targeted Visitors in 3 Weeks "Mirage Content” Is the Reason Your Company's Blog Isn't Generating Leads The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content How to Conduct Customer Interviews (Even When You Don't Have Customers) The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content How Examine's Sol Orwell Built A 7-Figure Business Off of Reddit  

Startup Marketing - Today's guest is Benji Hyam an expert B2B Content Marketer who after an oustanding career in Silicon Valley has now started 2 business; Grow & Convert and Wordable.co Benj talks about the importance of external networks Show Notes: Who is Benji Hyam and what has be done so far? 1.06 Do you need empathy as a leader? 2.10 How did Benji construct his leadership style? 3.03 The importance of being surrounded by people who care 4.31 Benji’s take on the problem of retaining employees 6.51 If you invest in your team then you earn respect and loyalty 7.35 How to empower staff with low resources 8.59 Be open to new ideas 11.28 Trusting the new person you’ve hired 13.21 Is hiring the most difficult problem in any company? 14.14 Why marketing has become the most difficult position to hire for 15.13 Emphasis on external networking 17.42

I seem to be on a kick lately of paying attention to tracking and numbers and along those lines you are going to love my next guests!  Benji Hyam and Devesh Khanal started a blog site about content marketing and converting call GrowandConvert.com.  These guys have an amazing blog that you should subscribe to! Before even interviewing these guys I realized what a goldmine their site was. If you want to get more traffic to your site and don't know how to do it... follow their journey with this blog. Every. Step. Of the Way. My guess is that even if you implemented one or two things you'd see a noticeable difference. It will probably also help you step back and look at your blog & business with a different perspective. [Tweet "We want marketers to take OUR concepts and apply them to THEIR businesses - Benji Hyam"] Besides running this blog, Devesh runs a conversion optimization agency called Devesh Design to help companies increase their conversion rates and email list size.  Benji is the Director of Growth for a company called Everwise in San Francisco and also has a company in San Diego called Founder Insights to learn about how founders grew their businesses. *Quick update since the recording of this episode: Benji has 'quit his life' (his words) and is going full time with GrowandConvert.com. You can read his post on 'Why he quit his life' in the link below on his personal site. I have to tell you too... I probably could have stayed on the interview for hours with these guys and will definitely get them on individually. It's probably also the quietest I've ever been on an interview. Questions I asked Devesh & Benji:  Before we get into "Grow and Convert", can you fill the listeners in on what you do outside of this project?  How did you guys connect?  Explain to everyone what Grow and Convert is.  What are you guys doing to grow it? Meaning, can you share some of the strategies you're implementing to take Grow and Convert to 40,000 visitors in 6 months?  You have until April 17th to reach your goal, how's it going so far?  Based on your background & experience, what are a few common mistakes you see people making when trying to grow a blog and get traffic?  If you could suggest ONE strategy that people could implement today, what would that be? [Tweet "If you start something and it doesn't work, it doesn't mean it won't work with some tweaks - Devesh Khanal"] What You'll Learn in the Episode:  The book Devesh recommends for a quick read that will have a big impact.  The formula for developing a good content strategy for your business.  Some good distribution tactics for sharing your content  Some of the challenges they've faced in their own businesses Connect more with Devesh & Benji: DeveshDesign.com BenjiHyam.com Other Episodes you may enjoy: Viceo, Advertising & Creating Connection - WPCP:080 Visual Content Builder - WPCP:052 List Building & Starting Over - WPCP:073

Benji Hyam is a growth marketer based in San Francisco. Currently, he is the Director of Growth for Everwise, a company that is re-imagining the way organizations develop their people. Everwise uses a combination of mentorship, data, and software to customize the learning experience around the needs of each employee. Remember to download our 10- day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourseFor more information and resources, visit https://www.growthhackingpodcast.com