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The unfortunate events of the past 12 months have catapulted DEI conversations to the forefront within organizations. While the conversations are great, we still have a long way to go in terms of implementing real action. In this live session of the Minority Report Podcast, hosts Kerel Cooper and Erik Requidan chat with Elise James DeCruise, chief equity officer and Jazmine Brown, manager of diversity, equity & inclusion at Ad Council about the state of DEI in advertising & marketing, and the role we all play in impacting change. Follow Us: Newsletter: http://bitly.com/2QLEY8U Linkedin: http://bit.ly/2ZZUBxG Twitter: http://bit.ly/2Qp0SzK Instagram: http://bit.ly/2QLfEQc
In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it out into 2 episodes so stay tuned for part II next week. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
In this live session of Minority Report Podcast, Kerel Cooper and Erik Requidan chat with Reggie Hudson, Director of Digital Operations at Northstar Travel Group, Alicia Ray founder of the Ad Tech Collective, and Brenda Salce-Garcia, SVP, Global Customer Success at Operative & Co-Founder of Tech Bae. Listen as we discuss their career trajectories while examining the concept of the glass ceiling and uncovering how diversity and inclusion can work for the betterment of both business and society. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK Instagram: http://bit.ly/2QLfEQc Linkedin: http://bit.ly/2ZZUBxG
In this episode, Jeff and Andy give their two cents on how they feel about AdTech, the state of hiring, and calling out the "BS" in our industry. Later in the episode, Jeff and our producer, Paulo Bautista speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace and actionable steps for companies to start making positive changes. Check out the Minority Report Podcast on Spotify: https://spoti.fi/2EUXt8B Kerel's LinkedIn: https://www.linkedin.com/in/kerelcooper/ Erik's LinkedIn: https://www.linkedin.com/in/erikrequidan/ Reddit Threads https://www.reddit.com/r/adops/comments/ieo8b9/question_about_header_bidding_platforms/ https://old.reddit.com/r/adops/comments/i4dff4/are_you_happy_in_adtech/ https://old.reddit.com/r/adops/comments/ib2ass/has_hiring_picked_back_up/ https://www.reddit.com/r/adops/comments/igmi9u/calling_bs_in_ad_tech_adexchanger/ https://old.reddit.com/r/adops/comments/i5jgd1/please_give_me_direction_on_my_ads/ Podcast Website: https://anchor.fm/freestar Learn more about Freestar Email: podcast@freestar.com Website: http://freestar.com/ A #PublisherFirst Production
As the podcast comes off a bit of a hiatus, Kerel Cooper interviews Erik Requidan in this episode. Erik is Vice President of Sales and Programmatic Strategy at Intermarkets, Inc. as well as cofounder and cohost of this podcast. Listen as Erik talks about growing up half Filipino, half Guatemalan in the DC area. How he got into the digital advertising space and why he’s excited about the future of the industry.
Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And under the hood of Intermarkets is Erik Requidan, vice president of programmatic strategy. In an era when the advertising community likes to talk about inclusivity and embracing divergent viewpoints, Requidan says he feels like the odd man out. He joins us on the Ad Lib podcast today to make the case for how Drudge and his other sites — for as video-free and Craigslist-looking as they still are — are actually innovative on the tech front. We get into ad blocking and key word filtering, how brands are often quick to blacklist certain points of view (especially in the current political climate) and how Intermarkets has dealt with its own brand safety issues.
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
Read the complete transcript to this podcast on The Sales Game Changers Podcast web site. Erik Requidan is the vice president of Sales and Programmatic Strategy responsible for partner development, programmatic strategy and revenue at Intermarkets. Erik works directly with brands, agencies, trade desks, DSP's and exchanges. He's widely regarded as one of the top programmatic experts in the country, he's been a contributor in ExchangeWire, Mashable, MediaPost, Digiday, BisReport, AdExchanger and AdAge. Intermarkets has gotten some amazing recognition, not just in its entire career but recently as well. It's been on the Inc 5000 list for the fastest growing private companies for the 8th straight year in Washington D.C. It's been recognized by the Washingtonian for the top 50 places to work in the D.C. Metro area, it's gotten recognitions from D.C. Inno, AdAge calls it the "50 Best Places to Work" two years in a row and there's been some honorable mention at other industry awards such as the Drum Digital Trade Awards. Find Eriq on LinkedIN!
Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets, talks with Kerel and Keisha about the state of programmatic, trends and what publishers are thinking about today, including buying partners and advertiser needs. Buyers want choice and the most successful publishers today are enabling those choices, bringing data that's important to them. Email is the perfect opportunity for programmatic and People-based Marketing. Erik argues that while deterministic data is important, probabilistic should not be forgotten. Listen to episode 13 on the blog now or download for your commute.
This week I chat with Erik Requidan and Stephanie Snow from Intermarkets (Drudge Report). Intermarkets is one of the few large publishers to not use DFP as their adserver. So we talk about that, Erik's adops happy hour group, and (of course) aliens.
One on One with Erik Requidan of Intermarkets by DMN One-on-One